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"Hello"
"(···4.6s)    and welcome to Real Estate Foundations and Cashflow. My name is Bradley Strac. I'm gonna be one of your"
"speakers today, uh, giving you some, some fundamentals here on real estate and some basic definitions. Also getting into how to define your market and, uh, really get started in the business of investing in properties. So, uh, over the next, uh, several hours, um, myself and Steve here are going to be teaching you guys, uh, a lot about a lot of specifics, a lot of the building blocks, uh, that we're gonna need as we learn and, and really delve into the different strategies within real estate investing.
Uh, I myself have, uh, been a real estate investor for the past four years. (···0.6s) I grew up outside of Pittsburgh, Pennsylvania. I had a, a traditional education, if you will, and, uh, got my doctorate in pharmacy, um, back in 2011. Uh, that led me down to Florida.
And, uh, from there I decided I wanted to be my own boss. I didn't wanna work for the man. And, uh, I began investing in real estate, and it was, uh, training courses just like this, that, uh, got me to where I wanted to be in life and, and got me to be able to be my own boss. So, uh, very excited to, to go over all of this with you guys today. And, uh, now I'm gonna hand it over to Steve. (···1.0s) Thanks, Bradley. Hello everybody. Welcome to Real Estate Foundations and class, uh, cash Flow. That is, uh, very excited to be part of this training with you.
Uh, my name is Steve Hippel, and I guess people always ask, well, Steve, how do you get to teach classes like this? And similar to Bradley, similar story to Bradley is I, um, I was working in a job previously. I started taking a lot of classes on formal education, on investing in real estate for cash flow. I had a mentor. And so I started investing in properties and starting out, that was actually in 2010 was when I got educated. Got educated, bought my first rental property shortly after that.
So, uh, in the past, since 2010, uh, I've done rentals, lease options, flip a lot of pre foreclosure deals, a lot of creative financing deals, joint ventures, syndicate, mortgage, and, uh, most recently Airbnb, which is very exciting. So, number of strategies, always using creative financing and getting discounts at purchase whenever possible. So, um, lots to share in this class. Looking forward to spending a lot of time and breaking it all down for you. The goal of this class, and we're gonna have people in this training who are very, very new to real estate.
So we're gonna kind of break it down to basics with some of the terminology and the buzzwords we use. We're gonna have some people who are a little more advanced, so bear with us, the people who are advanced. We're gonna actually break this down. We're gonna do some mass and calculation. What we want is, at the end of this training, tell people to break down and purchase a property. Use some spreadsheets, give some numbers to crunch, talk about inspections. We wanna have you in a situation where you feel confident to go out and buy a property or a duplex or a fourplex. And we want cash flow. We want cash flow in every property.
We buy positive cash flow month after month. (···0.8s) This training our plans to do 30 minute intervals, uh, what we'll label and title each 30 minutes so you can go back and find it. So the 30 minute sections, we'll stop the recording, we'll go back to another one. So you, as you're watching this, we'll see that already. So, um, I think that's it for my introduction, and I always feel like I missed a bunch of things. I'm sure Bradley can relate too. So we're gonna, we'll do this. We're gonna try and be interactive. Bradley and I, we're gonna go back and forth. Him and I were kind of informal in how we do this. He's got a lot of great experience.
I've got a different experience. So we're gonna go back and forth in here and give you the best training we can. So I'll, um, I'm gonna get, get started on the training here. The (···1.9s) disclosure, I'm gonna read this, so bear with me here. (···0.6s) The educational training presentation provided does not qualify students for employment. The company's products, including, but not limited to training, recorded content, mentorship, coaching materials and emails are for educational and or illustration purposes only, and are provided with the understanding that the company is not engaged in rendering legal, accounting, or other professional opinions.
Investing has inherent risks. Any decision to invest in real estate is a personal decision that should be made after thorough examination and due diligence, including a personal risk and financial assessment. Results are based on individuals and may not be typical. The education we provide and the strategy we described take a commitment of time and effort and do not guarantee any results in any specific timeframe. All contracts, forms, and letters contained herein are provided for training purposes only.
The provider does not assert any warranty expressed or implied as to the legal effects and or completedness of the contracts, forms and letters. The provider hereby disclaims any and all liability with respect to their forms. The provider suggests that you contact an attorney to ensure that the contracts, forms and letters are modified to meet the laws of your state. (···1.0s) All
righty, we'll continue on. One thing I I forgot to mention was I've actually been a mentor, trainer coach in real estate since 2014."

"So educating people how to buy properties, getting them into their first property or the 10th property, creative financing, um, doing more with less. Um, maximizing the leverage of r o I business through corporations. I've been doing this since 2014, so a lot of that experience, I'm happy to share with people here. So, um, done that, uh, coast to coast in, uh, Canada. Uh, I've done a lot of business in the US also, and that's led me down the path of having properties in Canada and us.
So, just sort of thought of that after I knew I forgot something in my introduction. I just couldn't remember what it was. So I apologize about that. Bradley's laughing at me now. So, uh, alrighty. So welcome. (···0.6s) We're gonna take a congratulations on committing to yourself. We're gonna take you on this journey of, uh, education and learning and learning some new strategies about properties. As said before, some of this could be repeat for some of you, some be brand new for others. We're gonna go at a pace where we can teach you effectively.
You've got a recorded version of this, some things that we're gonna tell you, go back and watch it again and again, when we start talking, some spreadsheets, some numbers. If you're not a numbers person, you may not wanna watch that again, but force yourself to go back there because the numbers are simple. The spreadsheets are actually simple, like basic math, simple addition, subtracted. If you don't get that, you kinda have to force yourself to go back and watch it until you do get it. So you can watch recording, um, again and again, as many times as you want until you understand it. I know when I was doing my formal training on real estate investing, um, some of the classes I, I went to more than once, um, I was, some of the classes I said, I, I didn't fully understand it.
I wanted to get more value out of that. And the first time I went to certain classes, I maybe understood maybe half of it, maybe 40, 50, 60%. I thought I understood. When I went back and watched it a second time, I suddenly then I was understanding 80, 90, maybe a hundred percent of it. So you've got the recording. Um, just watch as many times as you need to. Congratulations. It's a big step. (···0.7s) You're learning.
Um, some of the math may make you tired. That's okay. Take a break. Go back to it. I know when I was doing the math, I've gone to school for a number of years and math was exhausting to me, and everybody's different. So keep an open mind.
Understand. And when you talk to your friends and family about this training you're doing or buying properties in real estate, I know when I first started getting to real estate and I was taking classes and trainings and looking at duplexes and flipping properties, I got some negativity from some family and friends. And fast forward (···0.5s) a bunch of years to now, like there's a lot of TV shows on flipping properties, and it's this glamorous life of being in real estate, or I guess the, the Hollywood side is very glamorous.
When I first started, a lot of people were negative in real estate because it wasn't the, maybe a hot market in the eras investing in, there was some negativity. And I just, I kept doing it. I kept doing it. And my first deal was, was a good deal because I applied the skills I had learned in my formal training. Was it uncomfortable? Yes. Did it work out just fine? Yes. You just grow and grow. So my first deal went well because I applied what I learned.
I'd never flipped a house. I'd never bought a house, I'd never done it for sale by owner. I'd never done a lease option or creative strategy. I didn't have spreadsheets. Once I took the training, (···0.7s) I took the training and applied what I learned, right? So I took to a class, I said, go get a home inspection. Okay, go make an offer at property. So I'd done these things. I ended up walking away or exiting the deal, but again, I was learning and I, I was uncomfortable. But every time I, I learn more and more. Every time I step further and further outside my comfort zone, I learn more and more. And I look back on that and say, well, I used to be uncomfortable about calling a realtor and asking about properties.
I used to be uncomfortable about working with spreadsheets. I used to be uncomfortable to, to make an offer, get the offer accepted and walk away because it didn't, my didn't meet my criteria. As you do this, I look back on that say, now that happens all the time. I'm no longer uncomfortable about it. And as we say, as Bradley says, as I say, if I can do this business, you can do it too. Just learn it and apply what you learned. So congratulations on being here. We're excited to get started with you. Let's talk about a bit about motivation, because what motivates you to be here?
What, what caused you to achieve your goals? What works? You work hard? Like what is your why? Why do you want to do this? Why do you wanna watch this video? Why do you wanna spend the next 10, 20 hours watching this video? Or what else, what Bradley and I don't even know how long it's gonna be. We're gonna deliver until we're done, basically. So we expect there'll be a number of hours. So, um, you know, and good for you, but why do you want to do this? Because you could be doing other things. You could be with your friends or family or whatever you want to do, but you've decided to make this commitment to your financial education and, and that's great.
I would suggest to write down why you wanna do this. Write down your goals. I I read a stat just yesterday said, if you write
down your goals, you're 43% more likely to succeed and achieve your goals. So we all know that. Write down your goal. What is"

"your why? Why do you want to do this? Great saying is if your why doesn't make you cry, your why is not big enough. So true. A lot of people's why is spend more time with family, um, more money, right?
You know, um, leave your day job. Maybe you just want an extra income in the house, you know, take the kids on a vacation, do a family trip you couldn't do before. All these things. So take a minute right now and think about your why. I (···0.9s) know my why has changed over the years. My why was just add some more income to the household. I I didn't have a pension, I didn't have any benefits at work, so I had to kind of build my own pension. So I started doing that through real estate. (···0.6s) And then once I started being, getting better and better at real estate, doing more and more deals, it quickly accelerated to my pension. I actually built a pension in a matter of about three years, actually exceeded my pension goal.
So my why was to have an extra income in the house. And then at that it went better and better. So I actually exceeded my goals faster. And I said, okay, what's next? And your why can change over the years. So in your goals can change over the years. So, um, be realistic about your why. Be realistic about your goals. The worst thing you can do is over set your goals and have goals that are way too lofty and unachievable. If my, if your goal the first year is to make a million dollars in real estate in your first year, um, if you don't have experience, you've never flipped a house, you've never bought an income property, that's a probably pretty lofty goal.
Hey, I admire, I admire the go getter spirit. But you know, maybe in your first year, and it depends. It depends on you and your experience. If you, if you don't have any experience, you don't know what your real estate is, this is the first class you've taken. That's great. Welcome. I, I I applaud you for doing. That's great. A good goal would be maybe let's, let's do two deals this year. Now I'm not gonna over promise. So you do 25 deals your first year. If you did, that's great, it's up to you. But if you did two deals this year, or four or whatever your number is, that's completely up to you.
(···1.0s) Isn't that two new deals you didn't do last year? Isn't that two new sources of income or two new, um, I guess some money coming into your bank account if you did two in your first year? Well, that's a great start because most people, they're already working a job. Most people already have family, kids, other commitments to say, oh, you do 20 years, 20 deals in the first year. Could be a little bit lofty. I would never suggest that. Some people do. But if you did two or three deals the first year, I think that's a great start.
Because next year, what if you did four or five? What the next year you did five or 10 and you just, it grows exponentially. And that's exactly what I did. Because when I was actually first starting out, taking training, taking courses, making offers on real estate, building a team, we're gonna spend time about making offers. We're gonna spend time about building a team. We're gonna spend time on different strategies. Because when I first started out, I know I had other responsibilities. I had to work, I know the commitments. And I know I said, Hey, if I do two deals this year, right? But let's new income for me.
So that's exactly what I did too. But then it grew exponentially every year after year. So (···0.5s) there's no limit. Once we start talking about creative financing and doing deals different ways, like creative financing, we're gonna, anyway, we'll get there in a bit. So I wanna get ahead of myself. Bradley's laughing at me. So let's talk about business planning. The old saying, those who fail to plan, plan to fail. We all know that. Write down your goals in same place. Help guide the business decision making and review off and revise as necessary. Your goals are going to get you there.
And once you start telling people about your goals, you start telling family and friends about your goals. It's one thing to tell yourself, I wanna do three real estate deals this year. I wanna do six real estate deals this year. Whatever it is. You tell yourself that that's one thing. But that's kind of an easy, we're pretty forgiving on ourselves sometimes, right? But if you actually tell your business partner or if you tell a family member or a friend, now you've actually told somebody else. So, so Bradley's my business partner, I think I forgot to mention that Bradley and I are business partners. We've got some other business partners too. We get along very well.
We have a lot of fun at what we do, as you'll see. But at the same time too, we've got some goals. We've got some company goals, some growth goals. I've got some personal goals. (···0.6s) And when you actually tell that to other people, you sit down, you commit to it, you put that on paper, you're committed to a new level and be amazed what you can do. Especially you get the synergy with a group of people with different skills all working together with the same common goal. It's amazing what you can do. So goal setting is huge. And some people do it. Is it, um, is it new year's? Is it summertime? Is summer vacation new year seems to be a popular time for goals.
You do it whenever you wanna do it, but definitely do it and, uh, keep that moving forwards. Uh, goal setting, uh, the old smart method, uh, specific, measurable, attainable, relevant, and time bound, right? Um, specific goals. The more specific you can make it. If you're starting off in real estate and you said, I wanna do, uh, I wanna buy two duplexes this year, the next 12
months, I'll have two duplexes. I want them to be done in the next 12 months."

"I want to have minimum $400 a month positive cash flow from each property to be $800 in new cash flow. I want the next 12 months. Oh, I want a property manager also to manage that goal. (···0.9s) And what I like adding in there is, okay, well that's good. That's, that's a very achievable specific goal. Is it measurable? Well, yeah, because next 12 months, you've got some numbers, you've got some metrics in there for cashflow. Uh, is it attainable? I think two duplexes this year is good. Do you need a joint venture partner for that? We're gonna have people watching this recording that have some capital and can get a mortgage.
We're gonna have some people watching this recording that say, I have no money. I have zero money. Or I can't get a mortgage. My credit's bad. I can't get a mortgage. You're gonna have, you're gonna have all different types of people. So you may have to get a joint venture partner, or you may have to get some creative financing. And we're gonna talk about some ways of getting mortgages in non-traditional ways. Maybe a private mortgage, maybe a seller finance with a seller actually contributes part of the mortgage. Or a joint venture partner who takes care of the mortgage and the down payment for you. 'cause you as a real estate investor, your time is best spent on finding deals.
You as a real estate investor, finding deals, finding money for the deals. That's, that's what my role is. My role is to find deals, find the money. (···0.8s) We're gonna talk about the elevator pitch later on in the elevator pitch. My last thing I say, I say, my name's Steve. I'm a real estate investor. About 10 years ago, I started a real estate investing company in southwestern Ontario. We were doing flips, you know, lease options, some mul, small multi multifamily stuff at that time. And I, I've got money partners that get strong returns secured by real estate.
My roles look for properties and partners. So again, my last thing I say is properties and partners. People are like, oh, you could be my money partner. I'm trying to lure people in to being my joint venture partner on deals. So the attainable is what I'm trying to do. Like how do, how do you attain getting two duplexes? (···0.7s) And it's possible, um, joint venture deals, it is possible. Creative finance is possible. It's very attainable if you open your mind to it, because we've got two types of people, right?
We got the people that are open-minded. We got people that are close-minded and saying, oh, I can't do that. It's, it's the old saying, I'm probably mess this up, but it's the people. Um, I'll see it when I believe it. Other people say, I believe it and then I'll see it. Or something like that, right? If you're open-minded to see it, (···0.7s) if you'd have said to me 15 years ago that, Steve, you'll be doing no money down real estate deals and you'd be having joint venture partners and they'd be happy to pay your down payment for your properties. That I said, that doesn't sound like me because 15 years ago it was not me. But again, through having an open-minded learning and writing down some, some smart goals, right?
Specific, measurable, attainable, relevant and time-bound goals and practicing it and learning, expanding your skills, stepping outside your comfort zone, which I did. All these things are possible, right? So attainable. Is it attainable to buy two duplexes in the next 12 months? Absolutely. Is it relevant? Well, if your goals are relevant to what you wanna do, and is it time bound? You got 12 months to do this. (···0.6s) Something I like doing also with your goals is take it to the next level. So whatever your goal is, the next thing after you write down your goal and (···0.6s) it's measurables time bound, say, what happens if I do not achieve this goal?
(···0.7s) What happens if I don't? It's what happens if I, what happens if you don't purchase two duplexes in the next 12 months? What happens if the cash flow on them is not $800 positive cash flow per month for the two properties? What do you do? And know, I'm not saying punish yourself, but what happens if you don't do, do, do you miss a vacation? Or once you buy two properties and the cash flow is only $600 a month? Well, hey, you bought two properties. You got done in 12 months. You got 600 bucks a month, not 12, not $800 a month.
That's still a win because that's now $7,200 a year in income you never had before. (···0.7s) I was to said it's a win. Maybe the market was a bit tougher than you thought. Maybe the rents were a bit lower, maybe the duplexes were higher. And that's okay. That's good. I think that's, that's still good. 'cause next year you can go buy four or six or eight duplexes. You start extrapolating your business going forward, growing your business further and further and further. So goal setting is huge.
Everybody on here, whatever your goals are, maybe you wanna do a lease option this year.
Maybe you want duplexes, maybe you wanna do some lending, maybe you wanna do mobile homes. I don't know. Like your, your goals will be very different than my goals because I know my goals. In 2010, when I first started investing in real estate, my goal was actually just to buy, buy a few duplexes, buy some fourplexes, (···0.7s) pay off the mortgage and I'll sell one every five years in retirement. That was actually my true goal, my true plan. (···0.6s) And it didn't take long to realize that buying four duplexes haven't paid for in cash. And it's only one every five years, right? I thought I'd sell one from 65 to 70, 70, 75, 75 I, but
you had no idea how long you live."

"(···0.5s) And I learned quickly that was a pretty bad goal. And I learned about leverage and learned about actually the, the benefits of being in debt. I learned about good debt versus bad debt, right? Because right now, (···0.7s) right now I have mortgages, (···0.5s) I have mortgages, and I have tenants paying my paying rent to me. Well, there's an Airbnb and income property, whatever it is. So every time my tenant pays me rent, that money goes in the bank and I pay, the mortgage gets paid. So having a mortgage can be a good thing because it's leverage.
We're gonna go through leverage here shortly because a lot of people think it's good to be debt free. And I was that guy too. I was always, I was taught pay off your mortgage, get outta debt (···0.6s) and you know, let's live the good life. Live the good life, get out of debt, g o d, get outta debt. Live the good life. And I felt that for many, many years and strive to pay off my mortgage. And then once I started learning about leverage and real estate and, and you know, positive cash flow month after month, I learned that debt can be very good, (···0.6s) especially in a low interest rate environment.
If you've got a low interest rate environment, right? Which currently it is right now it's low interest rate. My first mortgage, first house I bought first personal residence. I bought the, the interest rate was 7.5%, (···0.7s) right? The rates are lower than that right now, but seven point a half percent of the time was a great rate. Um, so I was taught get outta debt, but now I'm actually trying to get in all the debt that I can because once I've learned to manage that money, once I've learned the velocity of money, when money's constantly moving, I make that money move. Can I, can I put that in a property, right? Can I buy a property?
Can I buy a flip? Can I lend it to somebody else who's doing a renovation? Can I lend it for interest? If, if I'm paying, you know, this interest rate on money I borrow and I'm lending it to somebody else on a flip, another property deal and I'm paying this, I've got interest costs here, but the spread is mine, right? If I borrow for 6%, I lend it for 12%. Like I've got a 6%, I've got a six points in the middle, which is mine. So if I can borrow money and make more by lending somebody else, I make money by doing that. And that's ultimately where we want to be is, you know, just moving paper around and making money that way. That's not the purpose of this class. We talk about this a little bit, this class, a little bit more introductory. What I wanna do is just open your mind to different concepts, open your mind to different, um, strategies to investing in real estate. We're trying go into some of those shortly here where I start explaining different strategies. (···0.7s) But I basically just wanna, with goal setting, give you some goals, keep your open mind, what, what works for you and where you want to be. So let's, uh, let's continue on that in the Cashflow quadrant. Um, if anybody has seen the Cashflow Quadrant, this has been in books, in different, uh, different publications.
Let's actually, and we can actually talk about this slide for probably the next two days. We're not going to do that. We're gonna talk about this 'cause some highlights on it. There's all kinds of information on this online. This is actually a great this's, actually a great resource to look at. And what I want you to do, I wanna look at your life and I wanna see where you, there's actually, you know, four sections are quadrant, there's four quadrants, obviously on the left hand side, we're gonna call it left on the right hand side, you see on the middle there, left hand side, right hand side.
And of course, top and bottom (···0.5s) on the left hand side is where the majority of people are. I think versus the right hand side is where I (···0.8s) I I I've always wanted to be. It's where I, well, I wouldn't say always. I guess once I started investing in real estate, once I learned about investing in real estate, I quickly learned I was on the left side. Just like a lot of people, you're in a job, you're employee, maybe you're self employed, okay, that's great. But I was learning to become on the right hand side learning.
I wanted to be on the right hand side because it just seemed like life was better. You had more choices on the right hand side, (···0.8s) on the left side, we've got employee, the employee, you have a job and you see the little clock and the dollar bills there. You're basically trading time for money is what that means. (···0.7s) Many, many people, and this was me included back in the day, um, many, many people with a job. You have one source of income, you've got a job with your shift worker. Um, day job professional. Again, like there's, I know some wealthy, well, I've got friends and family member who actually make a very strong six figure income, like strong, strong income, but they only have one income.
If that company goes into financial difficulty, if they get laid off or if they're sick and they can't go to work anymore, one income just turned into zero incomes. Like you've got a strong income, that's great. But how, what happens if there's a recession? What happens if there's a, there's a pandemic? What happens to your job, right? These are all things you always think, okay, well this can happen, but are you prepared for that?
(···0.6s) Wouldn't it be better if you had multiple sources of income, right? Some of you heard that like multiple sources. And I don't mean getting three jobs, you could, that'd be hard way getting, getting multiple sources of income. But multiple sources of income is on the right side, the right side of thinking. Like multiple businesses, multiple streams of income. But the employee just says, I'm gonna work hard. I'm gonna work hard. And I have been an employee in the past. I ha I was an employee for 20
plus years until I started investing in properties and came when, when to the right hand side."

"But when you start, when you're employee and you know, let's say bills pile up. You wanna buy a new car, you wanna take a vacation, maybe your furnace broke down. I know my house had just replaced the roof. Just replaced the roof. Well this all costs money, these unexpected expenses. So as an employee, it's just, you just work harder, I'll work harder, I'll work harder, I'll work harder. Maybe I'll get a raise. Maybe, maybe I'll work overtime. You work overtime, but working overtime, doesn't the government take a big portion of that? Doesn't your employer, like, doesn't your employer really benefit the harder you work? Are you getting the true benefits of you working harder?
(···0.5s) Well, you get job security, um, but you get more money if you worked in, if you worked in your job for extra 10 hours a week, that's 520 hours a, a, a year if you work 10 hours a week more, (···0.6s) right? That's, you know, if, if your job is 40 hours, you work 25% longer, would you get 25% more pay? You might, but I think a lot of people don't (···1.0s) self-employed. Same idea now, self-employed. You could be a realtor, you could be a mortgage broker, you could be a dentist. Lots and lots of self- employment jobs out there.
Now can you make a lot of money being self-employed? Absolutely. Can you get some tax advantages that the employee wouldn't get? Absolutely. Now, I, I know employees make a lot of money too. As an employee you can make a lot. There's really, is there a, is there a cap on that you can make as an employee? You know, I think I'll say no, but I think we all know most people do have a ceiling pay for your industry, your job, whatever it is. But self-employed, you can kind of make as much as you want. 'cause nobody's really capping your pay. The problem with selfing employed, you still own a job.
You still own a job. Because let's say if you, if you're a dentist, you're self-employed, that's great. But as a dentist, dentist, if you couldn't go to work anymore, how do you get paid? (···1.3s) Well, you have a great income, you have strong income, but it relies on you being there. You take a vacation, does (···0.9s) your business still go on? Right? You're a chiropractor, you're a realtor, you take a, if you're not there presently working, how is that money coming in? You can make good money, no question. You get some tax advantages, but you still physically have to go there. So you still own a job. And if, when on this slide we've got j o b and a lot of people, you already know what j o b stands for a job.
J o b stands for just over broke. Because a lot of times people, if they make $50,000, you, that's your income. They're gonna pay some tax of course. But if they make $50,000, a lot of times they spend $50,000. If they make a hundred thousand, they spend. (···0.6s) And that's just the way it is. I'm not saying it's right or wrong, just a lot of people fall into that. Life gets expensive. We all know that. (···0.7s) So left side, (···0.6s) you can make a lot of money. You may have some tax advantage, you may not, but you physically have to show up.
You physically have to go there day after day to earn that pay. You stop going to work, you stop earning and that's not where you want to be. Left side, we say left-sided thinkers. A lot of times left-sided thinkers are sometimes close-minded, sometimes are the fear sets in. And sometimes they're, they're just content with, well, this is what I do. I'm content. Um, I don't know. Like there's, there's, there's good and bad, there's great self-employed people, there's great employees. But I've gotta start thinking like, okay, well we all know the saying like you, everybody is watching this recording.
They could've been watching tv. They could have been doing something else. They could've been watching streaming a movie. They could have been, but they, you've chosen to watch this recording, which is great. (···0.5s) And you're investing yourself, you're learning. Some people may already be on the right hand side, some people are transitioning some people's learning, but the right hand side. So what do you do in your spare time? It's the old saying, you know, poor people have big TVs, Richie, people have big libraries Now, do you have a, a big library? Do you have books on the wall? I don't have any books on the wall because everything's downloaded nowadays.
I got a bunch of virtual books and audio books. I do have some old books, but they're kind of piled somewhere because they never made outta a box after I move. But again, what do you do in your spare time? What do you do to transition from left side to right side? Because on the right side, once I started learning about the right side and transitioning, I said if I read books of, if I go to real estate investing network groups, if I, if I hang out with mortgage brokers and realtors, I hang out with like people like Bradley who are buying properties and doing property stuff to higher level level and joint ventures and creative deals. And I start learning one, it's fun.
Two, I'm meeting new people. I'm meeting people who are kinda like passionate about what they're doing and they enjoy what they're doing. And three, I'm gonna make some money. (···0.7s) And with that money can I do like donations or charity or tis like, these are all things you can do as a business owner. You've got more choices. (···0.5s) And again, I'll never say about it. If there's employees here, you're happy as an employee, good for you. But I think there's more, there's more opportunity, more wealth. So on the right hand, the the top right (···1.0s) business owner, as a business owner, it's a system. You've got trust,
you've got systems in place."

"You don't have to be there day in, day out to have your business run. In fact, if, if the actual quote I've heard from many, many seminars or many, many business meetings I've been to as a business owner, in fact the a true business is you don't have to be there. You actually take a year off and have the business run normally. Now I know I've run business before. I was not that business. If I took a week off, the place would fall apart. And that was probably part of my systems and my trust and I was very limited in my, um, but I also have business partners too. We're going back, you know, 20 years ago I was in business and managing and doing all that too.
So I didn't have a good system and that was part of the, the demise of the business. I said I can't do this any longer, um, with partners and all that. So I was a business owner. It's actually hard to be a business owner to have a big business where you walk away for a year and the business continues on. That's actually tough. We're talking, um, we're talking like Fortune 500 or good businesses. It's a lot of work. It's hard to do. (···0.6s) But let's have a look at investor (···0.8s) what, where you own investments. Let's talk about investor. Well, can I not buy some properties? Can I hire a property manager if I've got positive cash flow coming in?
And we'll talk about that in a minute. If I've got money coming in with rent and I've got tenants who are my customers aren't happy. And if I bought 10 or 20 or 30 duplexes or fourplexes or maybe an apartment building, like if I've got money paying me every month, I'm an investor, could I do that? Well, I think I could buy some duplexes or fourplex. I buy a bunch of rentals. I could do that. Didn't seem that daunting. I could do that. Now do I know anything about it? I didn't. I learned, I took some formal training, got a mentor, applied myself, learned.
(···0.9s) And over time I became an investor. The next two or three years I became an investor. I had multiple properties generating positive cash flow with very few headaches. Month after month after month. I said, well this works. And I was in the right hand side of the quadrant (···0.8s) versus being the left hand side employee, self-employed. I've been both those in the past. So now I'm still self-employed, but I'm an investor. Am I the the business owner that the top right quadrant? No, that's not 'cause that's big business. That's not me. But I'm an investor properties consulting real estate, getting positive cashflow month after month through, through investment property.
So I transitioned from left side 'cause I was full left. I had one job, one income, just all work hard, work hard, work hard. And in past I used to work six, seven days a week. 'cause I was taught to work hard. Save your money, work hard, pay off that mortgage. They're like, okay. 'cause I didn't know any different. That's how I was raised. That's my family did. That's what I was taught to, that's what I was doing. That's what my other family members still do. (···0.6s) I was actually taught about leverage. I was taught about good debt and bad debt.
Make your money work for you, leverage your money, leverage your energy, leverage your team. 'cause I didn't have a team. I I built a team. We're gonna talk about how you can build a team also. So transitioning from left side to right side employee self- employed to investor. (···0.5s) And the one one thing it says there, money making money. (···0.8s) Money making money. It could be your money, it could be somebody else's money. So I don't want, again, there's, there's different hits of people watching this recording. Some people say this sounds great, how do I do it? I'm all in. This sounds great. And there's other people saying, yeah, I'm skeptical, I'm skeptical.
I don't know. I'll believe it when I see it. (···0.8s) That's okay. I've been that skeptic too. My first couple of real estate trainings, I was skeptic too. (···0.6s) I didn't realize you could make money in real estate in 2010. I sat in my first real estate training. I didn't know you could make money in real estate because I'd heard negativity about it. (···0.8s) Now lot of markets have exploded.
Double digit depreciation, these TV shows. But flipping now everybody knows you make money. Well actually everybody knows you can make money. (···0.8s) Does everybody make money? No. 'cause I know a lot of investors I've worked with, I've talked to who are negative cashflow.
(···0.5s) They bought a property in expensive area. Maybe they bought a property in San Francisco, maybe they bought a property in Vancouver, Canada. Maybe they bought a property just in an expensive neighborhood and they thought they'd make some money 'cause it looks so easy on TV and they're negative cash flow month after month. Like, but that's okay. It'll go up in value. (···0.6s) Well (···0.9s) I know a lot of investors who bought properties in Toronto, Canada about a year ago, a year and a half ago. (···0.6s) And they're not making money. They bought an expensive property. (···0.5s) We're talking a million and a half dollar house (···0.9s) gets about 4,000 a month in rent and they're negative cash flow month after month.
Oh, and the market went down, right? A lot of things happened in the past year and a half. The market went down. So that million, half (···0.5s) million and a half dollar house now is worth about 1.2 million. So they've lost $300,000 in the property value and they've lost money month after month after month. But they told me real estate doesn't seem that hard. Well, (···0.7s) wasn't, it was easy 'em to lose money. (···0.6s) We want you to take a more educated approach. We're gonna talk about
cashflow investing are, we're talk about nice homes, nice areas. Yeah, that's our lease option."

"Lease option. You can buy nice homes, nice areas, cash flow, do good help people. But income properties. Income properties. I'm never gonna say buy a property in expensive area 'cause it probably won't cash flow. We're gonna talk more about that later. But the cash flow quadrant, this is a huge topic, Bradley, we could talk on this for the next 30 hours alone, but I wanna introduce this and let you guys know. Bradley, do you have anything you want to add about the cashflow quadrant here? (···1.0s) No, I mean, I I think you really covered it very well there. You know, it's just that the whole point is we have to understand that 95% of people never get out of that left-sided mentality.
(···0.7s) And, you know, having, being raised, uh, by a blue collar family in Pennsylvania, I I understand that, you know, it's, hey, we gotta get a good secure job. That, that was always the, the push. But you are, you're, you're, you're just like Steve referenced there is, when you have a job, you've got one stream of income. And if you're not in control of that job and somebody else decides that it's time for you to retire or it's time for you to be laid off, then all of a sudden your, your income and your family's income can go to zero.
And (···0.8s) that being said, the only way to get to that right side is to have trust and systems. So, uh, it is, it's, it's a huge part of what we do and, and a huge mindset shift that we have to make. (···1.0s) That's great. Yeah, I, I agree 100%. And, uh, um, we're gonna, we're gonna pause recording here, but I through this, through this whole series of modules recordings, when we talk about multiple sources of income, multiple sources of income, could be, could be properties.
We're gonna talk about a lot of different strategies of properties in this. And of course there's other trainings available too in those strategies, but multiple sources of income, there's lots. And we, we'll, we'll elaborate on those. So let's pause the recording now. We're gonna come back, we're actually getting into the, the seven rules of investing and we'll see you soon.
(···5.2s)"
"Welcome"
"(···2.2s)      back everybody. We are finishing our discussion on creative financing by talking about hard money lending"
"(···1.9s) and hard money lenders are very important as you are getting started in this business. If you are doing any kind of rehabs, uh, even for properties that you, um, feel you're going to purchase, uh, and then refinance in a short period of time, because you may be able to get it, but you need to be able to act quickly.
Uh, these are all scenarios where a hard money lender can be very, very important to our business. (···1.8s) So, uh, with a hard money loan, (···1.3s) the loan itself is based on the asset. So what that means is whenever, uh, we go to a hard money lender and we say, I found a property at 1 2 3 B Street, uh, I'm gonna be able to purchase it for a hundred thousand dollars, (···1.3s) and once I rehab it, it's gonna sell for $200,000.
(···2.5s) So the hard money lender is actually going to base the loan after that, off of that, after repaired value, that 200,000 not off of what you're purchasing it for and not off of your own personal (···0.7s) credit or financial, uh, standing. (···1.2s) So what that really means is with a loan being based off the asset not off of us, we can do a (···0.7s) lot of these, right?
However, (···0.8s) everybody always asks, what's the catch, right? Mom always says, if it's too good to be true, you know, what's the catch? Right? (···0.6s) Well, (···0.5s) sounds too good to be true. It's not that it's too good to be true, it's just there's highest interest rate. Interest rate. There's a cost. (···0.7s) So (···0.8s) these kind of loans (···1.0s) are usually going to have an interest rate from 10 to 15%. (···1.0s) Plus, they have what's called points (···0.6s) and points is just going to be a percentage, uh, that they're going to charge you upfront on the loan.
Basically, for completing the loan, so many hard money lenders will have two or three points in addition to a 10 to 15% interest rate. (···2.0s) Now, as we've been talking about with creative financing, it's so important that just because you hear (···0.5s) 10 to 15% interest rate, two to three points, you can't get nervous about that because if we're doing deals where we can use this money to then go make a 20, 30, 40, 50% return or an infinite return, right?
Because it's not our money, if we can make an infinite return, isn't it better if we're able to do that? Uh, even if we have to pay some high interest, (···0.6s) I would obviously have to agree. (···1.2s) So these loans are very short term. Uh, so hard money loans anywhere. We've talked about already in the recordings, three to 12 months, (···1.1s) and I'd say the timeframe's probably closer to three to six months.
Um, just because they are used for very quick in and out type deals where we're going to get into a property, we're gonna rehab it, we're gonna sell it. Uh, we may just get into a property, uh, so that we can then refinance it, rehab it, and then refinance it and hold it. Uh, but hard money is because it's based on the asset, it can be much quicker. Uh, so the turnaround time can be much faster.
(···1.4s) There's no credit check, like we talked about being just based on the asset, and there's no income, uh, requirement for the borrower. So they're not gonna say, Steve, how much money do you make? Because we need to know that before you get this home. If Steve wants to go buy himself a new house and he goes to Bank of America to get a loan, they're gonna ask those
questions. In fact, they're gonna make him prove all of that. Uh, but with a hard money lender, they're not, they're not looking"
"at that. They're looking basically at the asset. (···0.6s) And the reason why (···0.8s) they're going to be comfortable lending on the asset is because they're not going to give you as high of a loan to value ratio on that many times.
So (···0.6s) they may give you 60%, 70% of that after repaired value. (···0.7s) What's good about that is many times that can include some of your, um, money for doing your repairs. Because you're buying the house for a hundred, you might not need the, the, the whole 200, obviously you need 120.
So (···1.4s) that way we can get all the hard money to not only cover the cost of the property, but also the rehab. Um, so (···1.3s) very, very powerful tool that we use in investing. Um, how many hard money loans can you get? As many as you need? Uh, that again, is is what's great about it being an asset based loan, (···0.9s) is the fact that you can get an unlimited number of these because it's strictly based on the property.
So similar to seller financing here, it's, it's, we're not necessarily having to check our own credit, not having to check our own income. Uh, so it's pretty much an unlimited, uh, source of, of money. Again, it does come at that higher cost being a higher interest rate and some points. So (···0.5s) it has to make sense for where we use it in our business. But (···0.7s) many times when we can make a, a pretty high return, r o i, it's worth paying, uh, those sorts of rates to get a deal done.
Um, so from here, guys, let's shift, (···1.1s) and we've talked about hard money lenders, but we really want to get into, um, the full discussion of the power team. (···0.8s) And we are going to, we've been talking about this from the, the very beginning, but building out your power team and having people that you know, like and trust that you can work with is going to be paramount to building your business.
(···1.1s) And, you know, Steve talked about how when he first got started, he really liked beating the pavement, going out there, meeting people, shaking hands, building connections, because that's what people truly crave. Uh, they really want to get to know somebody, that sort of thing. And (···0.9s) you feel more comfortable and you build more trust that way. Uh, we're now in a world where things obviously are much more virtual. Uh, so we are shifting that ability to have those meaningful and and impactful relationships through a computer screen just like this, uh, or cell phone or whatever it may be.
But (···1.0s) building out this power team, uh, in whatever area you want to invest, whether it's your local area or if it's in a different area, um, for myself personally, uh, the power team (···0.5s) I have is in multiple parts of Florida. And ironically, it is not where I live. Uh, I live in, um, the southeastern part of Florida where (···1.0s) it is a very, very, very competitive market.
It's very difficult to follow the rules of investing by making money in the buy and things like that. (···1.0s) But there are other parts of Florida, central Florida near, uh, Orlando, near Disney, uh, central coastal side. So, um, cocoa Beach, Merritt Island, um, space Coast, that sort of thing. That is an area of Florida where we can find properties and deals that, that meet all of our seven rules of investing.
So my power teams are actually over in those areas. Uh, so I have realtors and (···0.9s) mortgage brokers in different parts of Florida that are looking for deals for me, that are working with me, and they know what my program is, and they know how they can get paid by bringing people to me, uh, that they can't help. So it's, it's, it's creating win-win situations.
But your power team is, is going to be extremely, extremely important. (···0.9s) And as you're getting started, uh, you're, you're going to be meeting a lot of people. Uh, Steve talked about when you're going to the RIA meetings and you're, every time you go, you want to at least have every person you meet, five people to contact, right? So you're building up all these names and, and you're gonna end up finding, there's 10 different hard money lenders that go to urea. There's five different people who do foreclosure lists at your local r There's all kinds of different people out there doing this stuff.
So you're not always gonna meet the person who is gonna be the best fit for you on the first try. So you may meet (···0.6s) five to 10 mortgage brokers before you pick three or four to work with. (···1.5s) So it's also very important as you get started to create a very, um, as detailed of a database as you can. (···1.6s) And we talked about this in marketing. This could be a C R M a, a customer relationship man management software, or (···0.6s) much simpler, something as simple as an Excel spreadsheet or (···0.7s) even a, a, a notebook of some kind.
Uh, but what you want to do is (···1.1s) every time you meet somebody is, is record all of the information that you can about them. (···0.8s) So how are they, uh, potentially going to (···0.6s) be a partner of yours? Uh, and what are their criteria that you need to meet to be able to work with them?
(···0.6s) So when I'm talking to (···2.1s) realtor, I need to know what areas they work in. I need to know, uh, you know, what type of property they typically do. Do they do creative deals? Do they do seller financing deals? Do they understand lease option? Things like this. (···0.7s) And we'll get into to a lot of the specifics of some of the questions and things like that that we ask.
But (···1.3s) by asking all these detailed questions and keeping track of that, now, anytime that one of my mailers goes out and I
get a phone call from somebody that says, hi, my, my mom or dad just passed away in Florida. I live in New York, I have a"

"property down there. (···0.9s) Is there any way I could get you to, uh, help me (···1.1s) with this property? So I sent out marketing materials. I have this (···0.6s) cold call coming into me, this warm lead that I've, I've got through my marketing and saying, (···1.0s) you know, I, I saw that you can help me out.
(···0.6s) I have a property up in Orlando that, uh, my family owns and my parents passed away, so we don't need it anymore. Can you help me? (···0.9s) Well, (···1.1s) I can go right to my database, my, my spreadsheet (···0.9s) and look for, okay, who is right in that neighborhood of Orlando? What realtor do I have there? What mortgage broker do I have there? Let's start finding out what can this property sell for?
What's it worth? Does it need work? Do I have a contractor up there that can get me an estimate? (···0.7s) All these different things. But you can see very quickly how if I didn't have any of that in place (···0.6s) and I got that phone call from somebody and they said, Bradley, I got this property up in Orlando, I'd have to go get in my car and drive three hours up there to look at a potential deal. And that's one way, then I could potentially get there and say, this isn't a deal at all. (···0.7s) Maybe the house is trashed, maybe who, who knows what the case may be. But you can see that, that (···0.6s) the power team and, and the, the reason we call it power team is because we're using somebody else's time.
(···0.8s) You know, you spend a lot of time in these recordings talking about other people's money, other people's money. But (···0.9s) the most important and most valuable asset that any of us has is actually time. (···0.8s) And if you are able to (···0.8s) use other people's time to benefit yourself and also them, that's how you start to grow your business exponentially.
(···0.9s) So again, keep that spreadsheet, uh, update it constantly. I still have the one that I've been working since I started investing years ago. Uh, it just keeps growing. But anytime I get a phone call, a student question, things like that, I'm able to go to that. And then I have all these con points of contact that I can, can stare people to or reach out to for help. (···0.9s) So, uh, over on the side here, I have some of the power team members. We're looking at realtor, uh, real estate attorney, (···0.5s) bookkeeper, contractor, accountant, property manager, title agent inspector, community banker, insurance agent, mortgage broker, appraiser, marketing agent.
And last but not least, a mentor. (···1.0s) So these are all different people who you may or may not end up having it on your power team simultaneously or at different times, but we're gonna break 'em down, uh, one by one. So let's start going through some of these.
(···0.6s) Uh, the (···0.7s) first member of our power team (···1.5s) is our realtor. (···1.1s) And I guess I should, should start off with, because many students ask Steve and I (···0.7s) do I need to, to be a realtor, to be a real estate investor? (···1.3s) And (···1.0s) as we love to say in the business, it depends. (···0.8s) So (···0.8s) if you are a licensed realtor, (···1.1s) the big difference is you've got to disclose, disclose, disclose.
(···0.7s) Can you be a real estate investor and have a real estate license? (···1.2s) No problem whatsoever. Plenty of my friends have done that. I know a lot of people have done it at this point. My fiance, Renee, has gotten a real estate license. (···0.5s) I personally do not have one. (···0.8s) I know that (···0.8s) all the partners in our group at this point do not have one. So you can can do or be a real estate investor with or without a, uh, a real estate license or without becoming a realtor.
Uh, but if you aren't a realtor, you are going to need a good one on your team to help you with a lot of those activities. (···1.0s) So what does the realtor bring to the table for us? Well, they have (···0.6s) access to the multiple listing service, which is basically the gold standard for, uh, how they sell properties. (···0.8s) And at this point, yes, I know everybody has Zillow and Redfin and all these different internet sources to go to, but at the end of the day, the gold standard is still the m l s, and that's where all the properties are posted.
So (···0.7s) getting comparables from the m l s from a realtor, um, and the market data from your area is, is (···0.8s) pretty significantly, uh, important for, for your investments. (···1.8s) The other thing is, as you're getting started, um, a realtor's going to be able to help you with transaction management.
Uh, your mentor is gonna be there. We're gonna give you guys some contracts and we're gonna walk through how to fill all that out. But the other side is you're gonna have somebody who does that for a living on your team. So they're going to have all of your state approved contracts already done. They're going to be able to, um, give you all those sort of things (···1.2s) to really, really, uh, take your business to the next level. (···0.9s) And (···0.9s) one of our, our favorite tips here, if you will, (···0.7s) is a (···1.2s) thing that we like to do with realtors, um, is if we're, (···0.6s) so let's say we're doing a rehab property, okay?
So we buy the property, we'll go back to the hard money lending deal. So we buy the property for a hundred thousand dollars. We need to put $20,000 (···0.9s) worth of work into it. We're gonna sell it for 200,000. (···1.6s) We have the, uh, a realtor who's going to help us sell the property.
Why? Because realtors sell properties much faster and typically 25% higher price range. I wanna say, don't quote me on the
number there, but it's, it's significantly better, it better they sell your house for more money (···0.6s) and in a faster timeframe."

 

So (···1.0s) we have a realtor that's gonna sell our flip house, we've renovated it, we now wanna sell it for 200,000. It's been on
the market for a month, it hasn't sold yet. So the realtor says, well, what do you want to do?
Should we lower the price? (···2.1s) Well, you could do that, (···1.0s) and (···1.0s) many people would tell you, if you're gonna
lower the price, you probably have to lower it 15,000 or so to, to really see a difference there. (···1.0s) So let's say we lower the
price, it's now 185,000, (···1.7s) and (···1.0s) we have our realtor. So our realtor's getting a 3% commission, which is pretty much
the standard now that can be negotiated, but the industry standard is 3% for the buyer's agent, 3% for the seller's agent,
(···0.7s) or 6% total.
(···1.4s) Now, if we had to decrease the price of our property by $15,000 (···0.6s) at least to sell it, (···1.9s) what is the first thing
that, that most people are gonna do to their realtor? (···0.7s) They're gonna say, well, you take a smaller commission. (···1.6s)
So now you're asking your realtor to work harder for you (···1.0s) to make a smaller per commission percentage on a smaller
dollar amount.
(···1.6s) What if we did some contrarian thinking and instead of dropping the price from $200,000 (···1.6s) to $185,000, (···2.1s)
we increase the commission from six to 8%. (···2.1s) Now our realtor gets paid more. So instead of a $3,000, or excuse me,
$6,000 (···0.7s) commission on 200,000, they're gonna make an $8,000 commission on two, 200,000. (···0.8s) And whoever is
gonna buy that property, (···0.6s) their agents now all see that our property is offering the highest commission (···0.5s)
compared to any other property in the area, right?
Because what's everybody wanna do when the house doesn't sell, lower the commission, but you can search by the
commission rate. So by increasing how much we're going to pay the realtor from (···1.3s) 6% to 8% on both sides of the deal,
(···0.8s) we actually end up saving ourselves money (···0.6s) and paying our realtors more. (···1.5s) Because what would've
happened if it wasn't selling?
We had to drop the price. (···0.6s) We were gonna drop the price from (···1.0s) how much? (···1.5s) 200,000 to 185. (···1.0s) But
if I increase the commission by 2% (···1.2s) from six to eight, I'm only losing to myself $4,000. (···3.1s) So you can see there, it's a
swing that I only end up spending $4,000 (···0.7s) to pay my realtors more versus pay my realtors less, and I make $15,000 less
by lowering the price and lowering the commission.
(···0.8s) It's about finding ways to get people to work harder for us and work smarter for us, and creating those win-win
situations (···0.9s) that is so, so important. (···0.7s) So that is what we talk about with the 8% commission, uh, incentive for our
realtors on our power team, uh, to, to (···0.8s) get property sold and, and keep money in our pocket.
(···1.4s) Now with realtors, um, we also have, um, specific questions when we're reaching out to them to see if their members
for our power team (···1.0s) that we like to ask. And I'm gonna have Steve go over, uh, some of the, the scripts that we use. But
these questions are, are very important because they're gonna let us know (···0.8s) if it's a realtor that is going to be able to be
a part of our power team, uh, that sees the value in what we're doing or not.
So Steve, I'm gonna let you cover some of those questions that we ask here, uh, and then we can move on from there. (···1.1s)
Sure. Thanks, Bradley. With the, the realtor. It's, it's a pretty vast topic. There's lots of, um, relationship, um, pointers and tips
we're gonna pass along here. And essentially, I guess the, the key word I said is the relationship with your realtor. (···0.7s) And it
comes down to you and your realtor. (···0.9s) People ask me all the time, say, Steve, who's your realtor in this area?
Who's your realtor in that area? And I say, well, it's the relationships. These are realtors that I've, uh, built relationship with,
whether by email, virtual in person, but the people I work well with, they may work with different realtors. I don't know
because my personality type, my style of work, they sent me deals. I've gone through many, many, many realtors who I didn't
connect with, or they sent me bad deals or the wrong deals. I never heard back from 'em, whatever it is, right? But I've, I've
kind of groomed these relationships with realtors in the areas I invest in.
And that's what's all about, its relationships. And so how do you get that? How do you get that started? Well, number one,
what I, I mentioned earlier about when I go to networking events, I get business cards, or you can talk to other investors. You
go social media groups, Hey, I need a realtor in this area. Uh, you ask people, do you have a realtor in this area? (···0.6s) So right
away, you're gonna be introduced to other realtors. Maybe you meet a realtor to dinner party, whatever it is, you're gonna
have realtors come. (···0.5s) You could not even be in a real estate and meet realtors. So you're gonna come across realtors.
They're everywhere, right?
The trick is you are gonna find a good investor-friendly realtor that has deals. That's the hard part, because when I meet a new
realtor, I could be a dinner party and, and even somebody, a friend of a friend can be, oh, I'm a realtor. I, well, that's interesting.
I, I do a little bit of work in real estate investing myself. I'm not a realtor, but I actually do work with other realtors in the area,
and I just ask 'em a few questions. And I say, well, do you work with investors? And in today's investing climate, every realtor
that I did will say, yes, I work with investors. Does that mean we're a good match? No way. Because I said, well, that's great.
And I say, what kind of investors do you work with? And a lot of times they don't know how to handle that because, um, that's a
wide, wide range of question. But (···0.7s) I, I know if they, if they sold their brother-in-law a duplex 18 months ago, to them,
they, they qualify for investors. Realtors work on commissions. I get that. They're very motivated to make the sale. They want a
volume of business. So they can say yes to all these questions. But I want, I wanna work with a realtor who basically specializes
in investment properties, or at least knows the language investment property.
I've had many realtors I've kind of roomed and taught and helped. I've taught 'em boat seller financing. I've taught them boat
structuring deals. I've taught about lease option because you know what, when they took the real estate license, they learn,
they learned none of this. They learned zero. Actually, Bradley and I just finished, um, mentoring, actually a virtual training with
a, a, a student of ours, a client of ours. She's a, a very new realtor. We taught her lease options start to finish top to bottom,
just finished a few days ago. But in her realtor exam, they taught her nothing about lease options. That's not that, that's
actually common.
They don't teach that. They don't teach real estate investing. Although so many people think, oh, I'll just, I'll listen to the realtor.
'cause they know cash flow. I'll listen to the realtor appreciation. (···0.5s) They don't. Now, they may, if they've invested on their
own, they may, if they took some training on their own and applied what they've learned, they may become a good investor.
But, so I wanna know, anytime I meet a new realtor, do you work with investors? What's a typical client look like for you?
(···0.8s) And if they got a bunch of clients that they own, duplexes, fourplexes, multifamily flippers, great.
That's pretty common actually. I wanna know, do they invest in property themself? Well, they do. They invest in property
themself? What kind of properties do they invest in? What kind of areas? Like what areas do they recommend for investing?
They're gonna say, do you want what kind investing? Do you wanna flip? Do buy and hold? Do you wanna do lease options?
Because it's made different areas for different things. Ah, now we're, we're getting a realtor that kind of nosy investor mindset,
right? If I want rentals, I'm gonna probably go to investor friendly area, like a rental area. It's got maybe a lot of properties
owned by an investors', a lot of tenants in that area.
If I'm gonna do flips, I maybe want like maybe a nicer area, the average in the area, if I want lease options, again, it could be a
wide range too. So I'm gonna have some conversations with the realtor, but ultimate me, it's up to me. So I'm gonna say, well,
Mr. Realtor, Mrs. Realtor, I've already asked a few questions. It sounds like you might have some access to some deals I'm
looking for. But what I want, I want these pocket listings, right? I want the realtor. Some of these pocket listings, some, some
people want a pocket listing is some people watch those recording. Don't know what a pocket listing is, but the pocket listing is
the newest listing that comes out that day or that week.
(···0.6s) If you're in a hot market, like Bradley mentioned, where he's, he lives is a hot market where I live and invests a hot
market like property is selling off the shelf, like selling, they're selling fast right now. Now, six months from now, it could be
slower. You don't really know. I don't have a crystal ball. I cannot predict what'll happen six months from now. But right now
it's, it's very hot. It's a seller's market. You can sell your property in a matter of days around here, much like Bradley's area. So
when I'm looking for a property with a duplex or fourplex, I'm looking for a property, I wanna get relationships with multiple
realtors in my area and say, if you get a pocket listing that meets my criteria, I'm want you to send that to me as soon as you
possibly can.
Please. They're gonna say, okay, great. Are you pre-approved? Okay, well, as a, as sophisticated, real, real, real as a
sophisticated real estate investor, I want to know, am I pre-approved or not? Am I pre-approved right here? I said earlier, I
haven't got a traditional mortgage myself in years I haven't, but I've got money partners who do, I've got access to multiple
sources of credit, lines of credit, unsecured lines of credit, credit cards, um, cash money partners, seller financing.
So when a realtor asks me, Steve, are you pre-approved for a mortgage? Well, I haven't been pre-approved in years, but I've got
money partners who are pre-approved. In fact, they're pre-approved right now waiting for a deal. So I tell 'em that, but to, to
the average new, new realtor, they wouldn't understand money partners in JVs. That's why I want, I want a realtor that's got,
you know, three to five years of experience or more. Actually, I kind of prefer realtors rep newer because they're a little
hungrier.
They're not really established. They wanna bring in that new business. If I talk to realtors, they're very successful and has 20, 25
years experience, maybe a wealthy individual, they might not be as hungry, right? They, they probably already got established
clientele. People they give their a deals to, they their good new pocket listings to if you find a new realtor and you can kind of
groom them, grow with them. That's what I did in 2010. I kinda started meeting, I was giving me advice. Find realtor who's a
little bit newer, little bit younger maybe, and grow with them. And I just happened to do that in a few different markets and I
grew with them. It worked here quite well. (···0.7s) So (···0.8s) I mentioned about a criteria for your realtor, right?
So when I talk to a realtor, so many people, so many investors make the huge mistake. They say the realtor, gimme a call when
you get a good deal. Like, give me a call when you get a a good, what's a good deal? Well, you know, gimme a call when you get
a good deal. Well, no, what is it to the realtor? Well, they're all good deals 'cause they make a commission. And I'm not trying to
say anything bad about realtors. They got bills to pay. I've, I've got some great realtors. I've met some less than great realtors
over the year, right? Is it the 80 20 rule? It's probably more than 90 10 rule.
I think about (···0.8s) 90% of the realtors, so about, sorry, about 10% of the realtors do about 90% of the business. Maybe 80
20. I don't really know. But it's hard to find a good realtor, (···0.5s) especially an investor friendly realtor. So you gotta give 'em a
very specific criteria. (···0.7s) I've given realtors in past. It depends on the area. Investing in, I've, I've given realtors instructions
in the past. Say this neighborhood, it's a 300,000 neighborhood. I said, that's great. It's a nice family area. I wanna do flips in
that area. I wanna do lease options in that area. I wanna invest in this area. It's a 300,000 area.
I said when you find properties that are 25% discounted, right? So when you find properties coming around the 225,000 on
asking price, call me. I'll make an offer on that property. I hope I can buy it. (···0.7s) And the realtor say every time, oh Steve
realtor properties in that area at a 25% discount, it'll, it never happens. And once every balloon, that's a hot area, it's a great
area. It never happens. I said, well, Mr. Realtor, Mrs. Realtor, if you keep me in mind, if you do ever find properties come in at
25 discount in that area, I'll make an offer. I'll do my best to buy it.
Okay? What happens magically about three weeks later, three months later, I get a call from the realtor saying, I can't believe it
happened. There's a property here. It's actually 20% off your area's. Actually not 25%. It's actually 20% discount. Like okay,
great. It actually happened, right? And this happens all the time. 'cause realtors, a lot of times they kinda get this idea. It's like
full price off or full price off or maybe a small discount. It depends on the area. 'cause some areas have that. Other areas don't.
We wanna invest in areas that are active in liquid, which sometimes could be like a little bit higher asking price.
(···0.7s) So I ask for a 25% discount. Sometimes it happens, sometimes I'll get 20%. I'm not looking to overpay, but I give my
realtor some criteria. Nice area, liquid area, fast moving area, 25% discount. They're gonna send me stuff that's a 15% discount.
I guarantee it, right? But let's set that bar a up higher. And if they do that, but I've given 'em some criteria, which most people
don't do, rather than saying, call me for a good deal. We just see that all the time. They don't want hear that. I give 'em some
criteria and I say, add me to your database.
I'm looking for multi-family properties. I'm looking for duplexes, triplexes a fourplex in these areas. This is my price range. I'm
looking for single family house in this area, the 25% discount. I said, I will buy that property. If you gimme a property in area, I'll
buy it. I've got money partners, I've got access to capital, I've got HELOCs. We talked about that because you guys all did that by
now, right? We've got access to this capital. So you, you, you, you send me that deal, I'll buy it from you. You're telling the
realtor how they get paid. So many people in this business, the mistake you make, can you talk to your mortgage broker? You
gotta tell 'em how they get paid.
You are gonna get a traditional 80 20 mortgage from the mortgage broker. We're getting a bit of a head off right now. But you
tell people how they get paid. The realtor, I'm gonna buy that house from you. I'm gonna buy it for cash, or my money partner,
my money partnership pre-approved. I got a line of credit, I'm gonna buy this. I'm gonna make an offer. When you, when you,
when you talk to a realtor and you say, I'm looking for this criteria, duplexes in this area or flips this area or lease option
properties in this area. And you say, I'll make an offer. You know, (···0.6s) I, I can't promise I'm gonna buy the place 'cause I may
have five other competing offers, I don't know.
But when I say to an o when I say to a realtor, (···0.7s) I'm not gonna waste all day Saturday for you looking at properties, right?
Send me the numbers, send me some pictures. Send me like the little one page listing. I'll make an offer right off that. They're
like, you don't wanna see properties. So many realtors wanna show your properties. Like they're just geared, they're busy,
busy, busy. They wanna show your properties all day long. (···0.5s) But I don't really wanna see properties. Gimme the
information. I'm an investor. If the numbers make sense and they get accepted offer, then I'll maybe go see the property or I'll
send a property manager, see the property or just gimme some videos or some pictures.
Again, I've brought properties I haven't seen, I bought and sold properties I've never even been in yet. In the today's world of
technology and virtual, you can do so much without actually going to properties, especially if they're a distance away. Um, so
with the realtors, a lot you can do with your realtor, get multiple realtors. Bradley has multiple realtors. I've got multiple
realtors. I've got realtors in other areas. In fact, I've got realtors in the same city because that pocketing, the more realtors, you
know, the more deals are gonna get sent to you.
Because what happens that realtor realtor's office have a pocket listing. The other realtor competing offices won't have that
pocket. That's not have other pocket listings in the hot market. The pocket listings are where the good deals are because if
you're just spending all your time looking on the M l Ss or looking on Craigslist for properties, all the properties on the m l Ss, if
you're in a hot market, you get a property on m l s though after two or three weeks it's overpriced. Well, there's something
wrong with, it's probably overpriced.
(···0.7s) Good deals go fast. Those pocket listings that actually never ever hit the m l s, the good deals never hit online. So you
don't even see 'em. People always say, well, how'd you get that deal? I didn't even see it online. Well, that's right. 'cause I don't
wait for the stuff to go online. I go straight to the source, the power team, the realtor, other people like that that send me deals
earlier. So always ask for your database. Give 'em the criteria. Take care of your team. When you say, I'll make an offer on this
property, you gotta follow through. Make an offer on the property. Make a good offer. Make a solid offer.
Hey, if you find, if you find during your inspection that there's a problem with the property, no problem. Walk away. If you find
you can't get financing, oops, sorry, didn't count on that. Next time it won't take care of that. Treat your realtors with respect.
Be good to them. Do what you say and follow through. And like I said, you can work with multiple realtors if they want you to
sign an exclusivity agreement, okay? That's pretty common, right? Especially in hot market. Sign an exclusivity agreement,
that's fine. I would put a, a date on there. Drop date. Um, if you, if you make an offer on a property, they'll probably want an
exclusivity agreement I would put for that address of that property in a drop date, maybe two or three months down the road.
Again, it doesn't have to be, they, they want the entire area, the entire county be the entire city they work in. That's possible.
But I wanna limit that. And I've signed exclusivity agreements. I sure have, but I always limit them by date. (···0.8s) And again, I
say, Hey, if you send me deals, this is great. I say, I do other realtors than other areas, other regions, other counties. I'll sign this.
You gotta send me deals. Let's try this for four or six weeks.
They'll probably want longer. We'll negotiate four or six weeks. If they send me deals during that time, I'll extend it. Hey, if
you're sending me deals, that's what I want. But I would never tie up with one realtor for a long, long time because there's
other realtors out there that will sell me deals too, right? So (···0.6s) network with your power team. It's all about relationships.
Don't be afraid to call up your realtor, wish 'em happy holidays, wish 'em happy birthday. Whatever it is, your realtor's part of
your team. The, the more, the better relationship you have with your realtor and the more serious they know you are about
buying properties, giving them commissions, you'll become their best friend.
You'll get deals. But it's all about relationships. Does not happen fast, does not happen overnight. You get, you gotta nurture
that relationship. If you're in town or you got some free time, take 'em for buy 'em lunch, take 'em for coffee, buy 'em dinner
during the holidays. If you get a realtor, great job for you. Send you a deal. Give 'em, give 'em a coupon. Give 'em like a a a night
out the town, like a, a dinner somewhere with them, their family, whoever. When you give back to your realtors. Bradley
mentioned a great example about increasing the commission.
(···0.5s) Like that's a great example. So many people that realtors are cheap, cheap, cheap. You wanna like cut back? No, no, no.
Take care of your realtors. You take care of your realtors. When the other investors are being cheap with them, you'll get deals
sent to you that other people never got. They say, Steve, how'd you get that deal? (···0.7s) Well, watch's recording, you can
learn too. So, alright brother, why don't we stop there and now we'll continue on next after this. (···0.7s) Sounds good. (···2.0s)
(···2.6s) Hi everyone, and welcome back for our continued discussion of power team members. (···1.5s) Next, we are getting
into discussing mortgage brokers (···0.6s) and mortgage. Mortgage brokers are a huge part of our business, specifically if we
want to start doing a lease option type of strategy. (···0.9s) And the reason for having a good mortgage broker or multiple good
mortgage brokers on your team (···0.6s) is that they can send us unqualified buyers.
(···0.7s) They can also help us qualify potential tenant buyers who haven't been to a good mortgage broker at this point. (···0.8s)
So (···1.0s) mortgage brokers, basically their, their job and purpose is to help people find lending. (···0.6s) So if they're looking, if
you have tenant buyers, uh, for a lease option who are looking for a home, (···1.4s) we're gonna have them go to a mortgage
broker that we know, so that our mortgage broker can actually review their financial history.
(···0.8s) And the reason why we do this is we're getting somebody into a deal to do a lease option. We're gonna need to know
when and if they're going to be able to qualify for their own mortgage. (···0.6s) So mortgage brokers are, are extremely
important in, in (···1.0s) helping us to fill that gap. We as investors don't have the, the ability, the software, the (···0.7s)
whatever you wanna call it, to see if individuals are gonna qualify for a mortgage.
We can have a good guess based on a credit score, based on income, things like that. But the mortgage broker is really able to
dive deep into this, uh, uh, any individual or a couple's history (···1.0s) to see when and, and if they will be able to qualify for a
mortgage. (···0.7s) On the flip side, if they have, uh, individuals come in who have, maybe they've already found their property,
they're working with a realtor (···0.7s) and they found the perfect place they wanna live at 1 2 3 B Street.
So the realtor says, okay, great. We found you guys a perfect home. Um, are you guys pre-qualified? And they go, what does
that mean? (···0.8s) So (···0.6s) the, the realtor says, well, it's great that you have the home, but we need to get you a loan to be
able to buy this. So you guys are gonna need to go meet with a mortgage broker (···1.0s) to be able to get a loan to purchase a
home. (···0.5s) Okay, no problem. Well, they go into the mortgage broker, they sit down with a mortgage broker, and mortgage
broker says, I'm very sorry, but you can't quite qualify for a mortgage.
(···1.0s) So at this point, nobody is happy. (···1.1s) The couple that's sitting in the Mortgage Broker's office that has that perfect
house picked out has, has realized that they can't qualify for a mortgage. So they think that their American dream is, is now
Kaputt (···0.7s) the mortgage broker who has done the work to try and qualify these people so that they can, can come in and,
and (···0.7s) be able to purchase property, they're not gonna be able to get the mortgage. When does a mortgage broker get
paid? Only if they get the mortgage. So now the mortgage broker's thinking, man, now I'm not gonna get paid.
They can't qualify. (···1.0s) They call the realtor back and the, they tell the realtor, we can't qualify for loan. So what's the
realtor now thinking, oh my gosh, now I'm not gonna get paid. (···0.7s) So everybody's upset. (···1.1s) However, (···0.7s) because
of our last power team member that Steve was talking about with our scripts, the realtor that he had talked to about his lease
option program, that realtor's gonna say, you know what? (···0.6s) My tenant buyer, potential tenant buyers who can't get
quite qualified for the mortgage, why don't we call Steve up on the phone?
(···0.6s) He's a real estate investor. And he told me he can help people get into a property, uh, that (···0.7s) even if they couldn't
quite qualify. (···0.9s) And so that's how this, this (···0.8s) lead generation or the funnel of, of people can work for your business.
And, and mortgage brokers are just such a huge part of that (···0.8s) with the mortgage brokers (···0.7s) already having that
financial information for us, (···1.0s) it tells us a lot of what we need to know if we want to go get JV partners to do a lease
option if we want to do a purchase lease option ourselves, if we want to assign a lease option.
But having that, that financial background of those potential tenant buyers from your mortgage broker is very, very important.
(···1.6s) Steve would also tell you as a lease option expert, that you need to have more than just one real estate, or excuse me,
yeah, one mortgage broker.
(···1.5s) We need more than one mortgage broker because there's plenty of people out there who may not be able to quite
qualify. And, uh, Steve is gonna go over a script with you guys here in a little while. But (···0.9s) basically the script that we use
when we go in and talk to mortgage brokers is to convince them that the product we offer is a winning solution for them.
(···0.8s) And, and again, this goes back to what we've talked about repeatedly with our marketing, with talking to individuals
about seller financing, all this sort of stuff.
But (···0.7s) you gotta remember, in this business, (···0.7s) if you want other people to work with you, they've gotta win as well.
So we're looking at how we can create scenarios where our realtor's gonna win. Our mortgage broker's gonna win, or our
product helps them to achieve their goals. So (···0.6s) when Steve gave the example about having a realtor on your power team,
(···0.8s) we're offering to help that realtor make more money, we're gonna increase that commission, we're going to take good
care of them.
Why do we do that so that he gets those pocket listings? We're gonna talk to mortgage brokers and we're gonna explain to
them the benefits of our, our lease option program (···0.8s) and how it's gonna help them close more deals, right? So when
you're, you're showing others how to win, that's gonna pique their interest in wanting to, to learn more about your program
and then work with you on your program (···0.7s) and, and having multiple more mortgage brokers.
Again, also important because (···1.3s) like in my scenario, I have mortgage brokers again in different parts of Florida. So
different cities, I got different, different areas, different brokers cover that, that area because I may not be there, but if my
client lives in that area, they need a local mortgage broker. They may not wanna drive four hours to see the first mortgage
broker that I ever worked with who's in a totally different part of Florida. So you build up the power team (···2.0s) so that you
can really have (···0.9s) these leads coming in consistently.
(···1.4s) And Steve, do you want to talk a little bit about kind of some of the leading questions that we ask the mortgage
brokers, um, just to kind of give an example of what we're looking for when we're talking to them and how we get them to, to
join us in that win-win situation? Yeah, definitely. Thanks Bradley. And yeah, the mortgage brokers are definitely a key to your
real estate investing team.
It's not a team, it's a power team. And it's amazing how many students I work with or clients have had in mentoring or coaching
and, and they spend all their time looking at properties. They spend all their time looking at properties. Realtor, realtor, realtor
properties. Low offers, low offers. Like I never thought about going to mortgage broker. Well, I'll tell you some of my best deals
that come from mortgage brokers. (···0.6s) My best deals that come from mortgage brokers and other investors. I've got some
realtors too. But the best deals have come from quite often mortgage brokers.
That's for sale by owners. We're actually targeting different areas, not just properties. And one of my mentors way back, he said
to me, as a sophisticated investor, you wanna start looking at things you wanna look at, like properties. Okay? It's kind of the
last thing you wanna look at. You wanna look at, you wanna look at people and the paper, like the three pss, you call 'em the
property, the people, and the paper. And you're looking at properties and only properties, you kinda it the hard way. Like
flippers, you wanna buy a discounted property renovated. So the properties where a lot of amateur investors go first, that's all
they know.
They don't know. But the people side of it, well, the people, let's find the, let's find a, a tenant buyer for rent to own or the
paper. Oh, let's get to the portfolio side of the business, maybe do a second mortgage or some hard money lending. So the
property, but the property's important, we do need that. But a little bit less sophisticated investor. You wanna get to the other
way around the passive and portfolio income. But, (···0.6s) but when I first started in real estate, I, I spent a lot of time
networking with mortgage brokers, realtors, other investors.
So I became very good at talking to realtors and mortgage brokers, giving them a script of what I'm looking for. So I would, I
would talk to mortgage brokers and I'd make appointments. I would go visit them in their office. I'd also meet them at meetups.
I'd just meet them different places. As you start talking and hanging out, spending your time with more property investors or
realtors, you wanna meet more mortgage brokers. This is just natural. And anytime I met a mortgage broker, I always, I'd look
for different things. I'm looking for lease option tenant buyers, right?
(···0.7s) I'm looking for a mortgage broker who's in credit repair, help with credit repair and my lease option tenant buyers. I'm
also looking for some discounted properties because mortgage brokers also have access to (···0.8s) property owners who
maybe have lost their job. They're behind on payments, they can't make that next mortgage payment. They actually may be
going to default on their property. So mortgage brokers have access to people who need to sell their house, need to sell, sell
their house fast. They're motivated. Um, I wish I could say every property. Um, how do I say this?
Maybe I, I don't wish that, um, it's sad because when people get behind on payments, Bradley talked about foreclosure earlier.
Um, I, I think it'd be wise for somebody going into foreclosure when the bank send you the paperwork, go see a go see a
mortgage broker. Can you, can you re-qualify for mortgage? Can you break your lease? Can you skip some payments? A
mortgage broker can do a lot of things, but unfortunately it's a lot of times it's too late. By the time people who are in default to
the mortgage, by the time they call the mortgage broker, if they do, it's almost too late. (···0.5s) I've gotten, I've got some good
buys on properties. 'cause a mortgage broker, my team called me up, said, Steve, you're on my office a few weeks.
So I looking for discounted properties, people behind on payments, people on default. And I've just got somebody walked to my
office, (···0.5s) right? They've lost their job, they've got some equity, they need to sell this house fast. They had it with a realtor.
The realtor couldn't sell it for whatever reason. And we've got a D O C and this is, this is what the property's probably worth,
Steve. Steve, this is what the monthly mortgage payments are, Steve. This is what they owe the property. The mortgage brokers
know all the numbers. They actually have all the numbers verified. So when you sit down with 'em for sale by owner, I don't
know the numbers, but a mortgage broker can actually tell you the numbers sometimes, depends.
I've had them tell me the numbers. It makes me, makes my offer to buy the property a much stronger offer because I know the
numbers. It's very powerful. When a mortgage broker calls you up, (···0.5s) it gives you a leads like that. In fact, I, I spend a lot of
time with mortgage brokers and growing my business through mortgage brokers, realtors, other power team members. So, so
I'm, so for mortgage brokers, I'm looking for lease option tenant buyers. I'm looking for the help with credit repair for these
tenant buyers. I'm looking for discounted properties, maybe people that have fallen behind me to sell the house fast.
And while I'm there, I'm gonna ask about, you know, let's talk about lending. Do you work with private lenders? I bet they do.
Most, most more mortgage brokers do. Um, I say, what, you know, what kind of private lenders do you work with? Where do
they get their money from? And mortgage brokers usually work with, like, usually high net worth individuals. They lend on first
mortgages, second mortgages, maybe hard money lending. They sometimes work with athletes or celebrities. You know, if
you've got some money, um, a lot of times real estate's a great place to lend and through a mortgage broker, um, that's a great
place to lend out because a mortgage broker will actually do the due diligence on the property, do some research on the, the,
the property, the person applying for the mortgage or the private mortgage.
What's your credit score? What's your job? What's your income? What's your debts? So if you're looking to lend on a property
on a first mortgage or second mortgage, the mortgage worker actually do a lot of work for you, make you a better investor.
Because if I just put an ad on Craigslist, hey, I wanna lend money on a mortgage. I have all kinds of people apply, but I don't
know who these people are, I can't qualify them.
But a mortgage broker can actually do part of the due diligence for you. Ultimately, it's your decision. But a mortgage broker
can help you in lending 'em private mortgages for a second mortgage. Now that's more advanced. I don't wanna see everybody
stop the recording and go, do, I don't want that. I want you to get educated, learn to do the business, right? And then go out
and do the business at the end, right? But, but mortgage brokers are a great key. So, um, while you're talking about lending,
um, could you, now if you're talking to mortgage broker (···0.6s) and they were saying, I'm offering 12% right now in second
mortgages, right?
Or second mortgage has gone down a bit because there's more money, there's more liquid money going into mortgage. Now
it's more popular now. But let's say they're offering 12% on mortgages. Well, okay, um, if you've got 12% or you're looking for
more on capital now they usually are 12% on second mortgages. That's pretty good. If I can borrow money from somewhere for
maybe on a home e line of credit for like 2.95 or 3.45, if you can get money for two or 3% right now, interface is pretty cheap.
Maybe, maybe it's a bit higher, maybe it's 5%, right? I don't wanna, I don't wanna over promise that. Let's, you can borrow
money on your HELOC for 5%. And if a mortgage broker can give you 12%, 12% a second mortgage, that's a 7% difference. Does
that make sense for you to borrow money against your, your HELOC and lend out a second mortgage? Maybe that's a 7%
difference. You will pay taxes on the money in your interest. So maybe numbers work for you, maybe didn't work for you.
Maybe you got cheaper money. Maybe there's some cash somewhere. If you got casting in A G I C or a, um, some of these
other non-producing, um, entities, right?
Non-producing funds, um, you could maybe get some cash working on a first mor first mortgage. Very secure second mortgage,
the riskier. But again, it depends on the mortgage broker, your risk tolerance and who the, the mortgage applicant is. So (···0.7s)
anyway, it's not really a script. I guess when I, when I talk to a mortgage broker, it's more just a conversation. I'm looking for
lease option tenant buyers, and we kind have a conversation about them, how to qualify them. Um, I'm looking for discounted
properties. Anybody who maybe can't make the mortgage payment falls behind.
And when I go talk to a mortgage broker, and the third thing of course, uh, you know, let's talk about lending first. Mortgage is
second. Mortgage is hard Money loans. You know, if I found some money somewhere, could we use that money? If I borrowed
money from somewhere, could I lend that a hard money loan and keep the interest difference? There's all kinds of conversation
you have with mortgage brokers. It's a great conversation because anytime you go talk to a mortgage broker, I bring some
students of mine, we go talk to a mortgage broker. A lot of times the mortgage broker's, like, they're looking at you like, you're
not my typical client, are you? Because they don't get people go in their office, have these conversations like that.
It's very powerful, very empowering. So your mortgage broker's a great addition to your team. In fact, you have mortgage
brokers and every area you invest, um, could you have mortgage brokers, multiple mortgage brokers in one city? Sure. If they
send you a pocket listing or (···0.7s) they send you a property that's behind on payment, it's gotta sell it fast. The more
mortgage brokers you have in your funnel, remember the funnel, we're always putting people in our funnel. You have team
members, power team members in your funnel. You get four or five or multiple mortgage brokers in your, in your funnel,
multiple realtors sending you deals.
Those deals go into your pipeline and you suddenly you start processing that way too. So (···0.7s) mortgage brokers are great.
One of my favorite sources of getting deals and people to talk to. When you network, seek them out, go talk to 'em, build a
relationship with them, buy them once, send 'em Christmas cards. Whatever you gotta do. Mortgage brokers have access to a
lot of good deals. You'll, you'll meet mortgage brokers who are real estate investors too. And sometimes they say them. Well, if
you, if you have a great deal, would you, would you buy it yourself? Like, yeah, I'd bought deals myself.
I say, well, if you get a deal, maybe it doesn't fit your criteria, maybe not good enough deal for you, would you consider sending
it to me? Right? What would you do with that deal to give it to somebody else? I've got people who I do business with, they'll
take some deals to who said, what would it take to get me on that list? How could I get my name on that list? (···0.7s) Follow
up, keep in touch with 'em, buy 'em lunch. If you get a couple deals from mortgage breakers brokers, you make 30, 40, $50,000
a deal, you pretty quickly start buying a few more lunches. Can't shoot because instead of putting ads on Craig's List or
Facebook marketplace, I buy houses.
I would spend some time, I would do those too. But I also spend some time gonna talk to mortgage brokers and realtors, giving
the criteria which you're looking for, and get some relationships with them, keep in touch with them and hopefully they send
you some deals. And I would just keep it up until they do send me deals. They go talk to multiple mortgage brokers, multiple
areas, it leads to deals. (···4.7s) Awesome. (···1.5s) So anything else there you think for mortgage brokers?
Are we good to move on, Steve? Well, I think going for days, but why don't we move on? (···0.8s) Perfect. So after mortgage
brokers, let's talk about real estate attorneys here (···1.4s) and real estate attorneys. Again, um, we already kind of went into
the asset protection piece, um, and, and describing the fact that you're going to need a, a good real estate attorney, um, in, in
helping you set up your proper entity structure and all of that sort of thing. Uh, but the other thing that you real estate
attorneys can be, uh, good for is contracts.
Um, and it depends on the state. So (···0.8s) we're also gonna talk about title companies. Um, but in some states you actually
need a real estate attorney. I know New York comes to mind, uh, that you need an actual, uh, real estate attorney instead of a
title company to do your (···0.7s) real estate transactions or your closings. Uh, so real estate attorneys are gonna be used for
that, (···1.2s) and you want them to have multiple years of experience in your, uh, desired market with a major focus on real
estate.
So I'll give you a a story of, of (···0.6s) how this kind of went for me, uh, as my real estate journey started and (···1.0s) take this
opportunity to allow you to learn from, from my mistakes, if you will. But (···0.7s) I was the, the analytical guy who was nervous
and wanted to be over-prepared.
So before I had even talked to my mentor, before I had even learned how to do anything, I was like, I need to get an L L C
because I'm gonna be doing business. (···0.8s) I googled a local real estate attorney in my area, set up an appointment, went to
his office, (···0.9s) he said, sure, I'll get you an L L C here in, in Florida. (···1.3s) Okay, well, once I (···0.6s) got educated, once I
talked to my mentor and, and found a proper real estate attorney, I was informed that the entity structure I had created was in
fact, uh, not going to help me whatsoever.
(···0.9s) And so (···1.1s) I ended up spending, uh, over a thousand dollars on an L L C that essentially, once I met an educated
real estate attorney who knows how investing works and that sort of thing, they basically told me that the, the L L C I had,
because of how it was structured, because it was in the state of Florida, it didn't actually provide me any of the protections that
I needed.
(···0.8s) So (···1.2s) the key is, is when you're meeting the real estate attorney is also then to make sure you're asking them
(···0.5s) the right questions. Uh, so you want to ask your, your real estate attorney, and you can write these down and, and, and
come back to this, but we want to know if your real estate attorney is familiar with a double close situation. So can they close
on a property twice in one day?
(···0.6s) And we see that a lot of times with assignments of contract and wholesaling. So are they familiar with assignments of
contract? Do they have the contracts for that for you? Uh, do they, are they familiar with lease option and how lease options
work? Do they have contracts for that? (···1.0s) Do they invest in real estate? Um, you know, one of the, the biggest things is if
they invest in real estate themselves, they've probably got a pretty good idea of, of how this this whole system works.
Uh, and we don't have it on the slide here, but I would also say that it's very important, um, is to, uh, if you're unsure of
anything, um, always (···0.7s) ask your mentor. Uh, you're gonna have opportunities that you're gonna have phone calls,
meetings, scenarios where whether it's with an attorney, a mortgage broker, a realtor, uh, a contractor, that sort of thing.
But they're gonna ask you questions that you're not gonna know the answers to, especially as a new investor, especially starting
out in this business. (···1.0s) So I just want to throw in here that it's also with any of these power team members, it's very
important to, uh, just kind of go over with your mentor, what, what you heard. So what was the interaction? What was the
interview? And you and your mentor will be able to, to, to coach you on. Okay, maybe there's some more questions we need to
ask.
Maybe this individual isn't somebody who's gonna be, uh, able to help us in, in our business, or maybe this individual,
somebody who's great to help us in our business. So always include your mentor and, and, and, uh, make sure that, that they're
involved with this as well to make sure you're, you're getting what you need. Um, because that was a mistake that I made as I
got started, was thinking I knew better and, and thinking I was gonna be ahead of the curve and, and go get an L l C myself. And
it ended up just costing me money.
I had to pay to get it, uh, new LLCs and, and corporations created after the fact. So, uh, it was a lot of effort, a lot of money
wasted. So, uh, again, just having that mentor to, to really walk you through and make sure you've got somebody good on your
power team. Very important. Uh, so again, real estate attorneys, they can be local, they can be out of town. Uh, a lot of times
what I tell people to do in finding a good real estate attorney is, let's go back to what we talked about with our marketing
earlier.
When you're at those RIA meetings, that real estate investor association. (···0.8s) If you meet other investors in there and
they're doing multiple deals a year or their flippers or their hard money lenders, ask them who they know or who they use.
(···0.6s) And then as Steve said, you can use that kind of as the transition to introduce yourself. Hey, my name is Bradley. Uh,
uh, I'm a real estate investor. I met Steve at a, at the local RIA meeting and he's a client of yours and told me you were
excellent, uh, with dealing with lease option contracts as a real estate attorney and that you helped him set up his entity
structure.
Can I set up a time to come in and meet with you and, and have a discussion about that? (···0.6s) And, and that's really the best
way to, to find those, those individuals and build that network is (···0.8s) again, going through somebody that's already been
there. So, uh, at the reas a great place to pick up and meet any real estate, uh, attorney or at least a recommendation for one.
Uh, Steve, anything you wanna add on the attorneys there? (···1.6s) I guess maybe just timing. When do you get your
corporation? I would strongly suggest go, go interviews as Bradley said, go interview attorneys. Go interview accountants. We
haven't got there yet, but go talk to 'em and see you're a good fit to work together. Make sure you're, um, they can take care of
you if you need double closes. Again, all these things. So make sure you're a good fit to work with that attorney or accountant.
Well, when do you actually pull the trigger?
As Bradley shared a story about his experience. When do you actually start, when do you actually get your corporation started?
And we strongly suggest invest through corporations, whether a SS corp, C corp, you do it somewhere else. Definitely protect
yourself through corporations. Um, there's no need to rush out and do that if you're new in your journey, like when do you
actually expect to close the property? Um, I would do your background, do your research and know what you need to do. Start
making offers once you get an accepted offer on a property at that, once you have an accepted offer, I'm gonna close this
property in 30 days or three weeks, whatever it is, then I would just tell your realtor, I said, I'm going to sign this rate, rate the
offer there.
I'm gonna sign this into my real estate corporation, my C corp, my master corp, my L L C, whatever. It's right? So rate, rate, the
offer to purchase, okay? Um, buyer is, you know, your name and or signs we're gonna get there later on, but I would actually
start my corporation once I have an accepted offer. Now you're gonna do home inspection, due diligence, all that stuff.
So when do you actually pull the trigger on that, that corporation? Well, would do it once you start buying property, go and do
it right now. Maybe they premature because you are gonna pay for a corporation 12 months later. You gotta pay for annual
filings. You can actually spend a lot of money. You might not buy a property for six to 12 months. We have no idea. I (···1.0s)
know the US you can actually have a corporation. They've got shelf corporations, you have a, you have a corporation as little as
24 hours. You actually do your own custom made corporation as well, like a few days, Bradley, three days. It's kind of common.
That's what we've done it. Um, here in Canada, again, you're talking maybe, I think the last one did here in Canada was about
seven days, give or take.
Had a local local lawyer do it for me. It doesn't take that long. My point is, once you start that corporation, the clock is ticking.
You start paying. So start it when you have to, once you have some accepted or and accept it off your first property, once
you're actually buying your property, do it then. (···1.5s) Yep. I agree. I, uh, I I I think that's a lot of people get ahead of
themselves. Uh, there can be a (···1.1s) significant cost to, to building out your initial entity structure, as Steve already talked
about.
We have different pillars. So we have one corporation here, then we've got a management corporation here, a holding
corporation here. So, uh, it can be pricey. And, and again, if you're doing it (···0.9s) as you are doing deals, Steve said, learn and
earn. Learn and earn. That's what we're doing. So learn, earn, and then keep growing. So that's what you do with your, your
asset protection, your entity structure is over time, uh, build that up as your business needs it, uh, not necessarily ahead.
So, uh, very cool. So that's your real estate attorney. (···1.1s) And then (···0.8s) similar to this, but a little bit different would be
your real estate accountant (···1.2s) and obviously the, the real estate attorney setting up our structures and all that is going to
a lot of times be in conjunction with our accountant because they're gonna know the best tax benefits. (···0.8s) And (···1.3s)
Steve mentioned it in, in the earlier recording that we, (···0.9s) it's not as as much important as how much we make, but how
much we keep.
(···0.8s) And uh, obviously with, with the tax laws and everything like that, constantly changing, we are always changing our
strategies as well to get the maximum tax benefits that we can. (···0.6s) And I don't know about you all, but I personally do not
want to read the updated tax law, uh, that comes out on an annual basis to keep up with those new tax benefits.
So having an accountant who knows the business specifically, the real estate investment, small business industry on your team,
making sure, uh, you are keeping as much money as you can is, is totally paramount. (···0.6s) And (···1.4s) in our country, in
America, in Canada, the UK similar, (···0.8s) these are countries where it is very, uh, beneficial from a tax standpoint to be a
small business owner.
(···0.8s) And so by investing in real estate, becoming a small business owner, there are a lot of tax benefits, uh, that will
drastically change, uh, how much money you are you are keeping. (···1.0s) And, uh, I'll, I'll kind of give you guys a, a reference
here. Um, uh, used to work as a pharmacist, so corporate job (···0.9s) made a (···0.9s) very nice salary, but they were taking
almost 35% (···1.2s) of my income every year while I was working as a pharmacist off that W two.
(···0.6s) And because of my income, I was actually excluded from many tax benefits. I couldn't write off student loan interest
because I made too much money. That's what they told me. That's the law. (···0.7s) And so ironically, for me to kind of hit my
break even, uh, or to be able to, to leave my j o b (···1.3s) because of the tax benefits of being an investor, I could actually
(···0.6s) gross (···0.8s) a much smaller number than I did as a pharmacist, but net (···0.7s) the same or more because of the tax
benefit difference.
So that having a good accountant is truly just a, a major part of this business. They're gonna work alongside your attorney,
they're gonna keep you protected, but they're also gonna make sure that, that you're maximizing your, your profits, which at
the end of the day is what we all want.
(···0.9s) So, uh, Steve, I don't know if you have anything to add to the real estate accountant. If not, we'll stop here and we'll
pick it up when we come back. Uh, the only thing I can think to add for the accountant is fine when it aligns with what you
wanna do. Um, my accountant, I, I was recommended by one of my coaches back in the day that that was the accountant they,
they use.
(···0.6s) And I said, well, good enough for them, good enough for me. I didn't know at the time, I've been the same accountant
ever since because I got set up with the right one. I, I made an appointment with the accountant, went and talked to the
accountant, they charged me $400 for the first hour for the consultant. (···0.5s) I learned a ton in that first hour, maybe hour
and a half with the accountant. And I said, you're the right person for me. Actually taught me if I'm trying to teach my
accountant about double closes and corporations and corporate setup and asset protection, if you're trying to teach your
accountant, you're at the wrong accountant, right?
So I, I had another accountant at the time actually for a small business I was part of before I started in real estate. And I actually
talked to that accountant about corporate setup and protect myself and corporations and property management, the
accountant and this accountant of 25 years who actually owned investment property at one time. And the accountant says,
wow, that sounds complicated. You probably don't need that. I knew right away I was sitting with the wrong accountant and I
had to search out the right accountant because I found the right account. I, I, I've been with that, that account for many years,
actually over a decade since.
So it's great to actually get that right advice, do the right one. It cost me $400 initially. I didn't really know. It took a chance. It
worked very well. So do your due diligence, do your background check, ask around, and, uh, make, make the best decision you
can at the time. (···1.1s) Awesome guys. Well thank you Steve. And we will see you guys next time to continue with Power
Team. (···2.8s)
(···2.0s) Welcome back everybody. We are currently talking about our power team members, and now we're going to discuss a
title agency, uh, or a title agent. So you will remember we talked about real estate attorneys, uh, having the ability to help us do
transactional closing on a property. Uh, in many states, I would say most, we don't have to go through a real estate attorney.
We can go through what is known as a title (···0.8s) agency, and basically the title agency serves to do the due diligence on the
background, check on any, um, property, on any deeded to make sure there's no liens, anything like that.
Um, but the other great thing about a title, a good title agent is they know a lot of people in the real estate investing industry,
uh, being that everybody's gotta go through somebody to close their deals. These agents know who is, uh, able to close deals,
who's looking for deals, and what kind of deals they're gonna be looking for.
So the introductions you can get from a title agent are huge (···1.3s) when you're looking for a title agent. Um, it, it's very
important, again, like we talked about with our realtors, with our mortgage brokers, with our attorneys, that they're, they're
very understanding and, and fluent, if you will, in real estate investing. (···0.7s) So we want to know that as a title agency, they
can complete structured deals with us.
So assignments of contract, uh, which is our wholesale, doing a double close. (···0.9s) And, and this is the second time I've said
double close. So let me kind of (···1.0s) elaborate on that a little bit. (···1.0s) But, uh, a double close is when you are doing a
wholesale or an assignment of contract deal. (···0.6s) So (···0.5s) say that I am, uh, making phone calls, cold calls, looking for
properties for sale.
(···1.0s) I find an individual who's ready to sell me a property, (···0.8s) big bad blowup, family divorce, just wants rid of it, needs
cash immediately, and they're gonna give me a smoking deal. So they're gonna give me (···0.7s) this $200,000 property for a
hundred thousand dollars. (···1.0s) Well, (···1.0s) Bradley, I'm a new investor. I don't have the a hundred thousand dollars, but
you know what? I know this is a really good deal. So what, it's the first thing I do. I put it under contract. Okay? So I get this
property under contract, and I find another investor like Steve, and I say, Steve, (···0.9s) I've got (···0.6s) a $200,000 property.
I could sell it to you for $150,000. Steve's an investor. He does Airbnb buy and hold. He says, that sounds like a great deal. I'd
love to do that. (···0.6s) Now, (···1.3s) if at the closing table, Steve sits down and, and looks and sees that I'm gonna make
$50,000 (···0.8s) because I'm paying a hundred thousand for it, (···0.7s) he might get a little upset with me. Me, (···0.6s) he
might say, whoa, whoa, whoa, Bradley, why, how are you making 50,000 on this deal?

I mean, you might get upset. That can sometimes cause people to lose the deal on an assignment of contract because there's
such a big spread. (···1.1s) So if we want to prevent that, we do what is called a double close. And basically what that means is I
would go to the title agent (···0.5s) and I would purchase the property on the office on the left side of the hallway from the
seller for the a hundred thousand.
Then I would walk across and then sell it to Steve for the 150 on the other side. What that would do is it would keep it more
anonymous so that Steve wouldn't see that, Hey, Bradley's making $50,000 on this deal. (···0.9s) If you're only making 500
bucks, 5,000 bucks, smaller amount like that, your, your end investor who's buying the property off of you may not have a
problem with that. Uh, however, we have seen students who have done six figure wholesale deals.
And in a situation like that, sometimes the double close is more appropriate, uh, just to, (···1.4s) to keep everybody on a, on a,
uh, even playing field and, and not create any ripples or issues there. So, uh, that's the, the definition of a double close. So
when you hear people talking about that, it's, it's (···0.6s) during a, an assignment of contract closing on the same property
twice in one day. Uh, so obviously in addition to, to those creative strategies, we need our title agent to be able to, uh, help us
with seller financing deals, uh, subject to contracts, lease option contracts, all that sort of thing.
So (···0.8s) again, this is what we're really looking for, uh, with a good title agent. But again, they are going to know almost
everybody in the business because whether it's, uh, an individual who flips homes, whether it's an individual who does buy and
hold, they're all going through a title agent or a real estate attorney to close that deal.
So they can be a great resource to let you know, and, and, and you ask them very similar questions like we did when we talked
to our mortgage broker, (···0.6s) Mr. Mr. And Mrs. Title agent, do you know anybody that's looking to buy (···0.8s) discounted
properties in the area? Do you know anybody that's looking to buy properties to renovate in the area? These sort of things. And
then we see how we can create those win-win scenarios and, and form partnerships. So (···2.3s) good title agent is, is gonna be
a big part of your business here (···4.2s) as we move forward.
Um, another great, uh, part of your power team is going to be community bankers. (···1.2s) And the difference between your
community bankers and your major banks, like Bank of America, chase Bank, uh, P N C, that sort of thing, your community
banks is, is more, uh, for example, I live in Florida.
There's, uh, center State Bank is a, a (···0.5s) more regional community type bank down here. (···0.9s) And (···0.6s) the
difference is when you go to the big banks and you want to get a loan, uh, they're going to put you through the most stringent
of, of, um, processes for verifying your income, for checking all of your debts, for verifying pretty much everything about you.
And anybody that's ever gotten a a traditional mortgage knows how difficult that can be, or, and not even difficult, but just very
time consuming. And, uh, you know, Steve and I recently did a, did a deal and, and, uh, man, how long Steve did it feel like we
were working on, on getting that mortgage done? I mean, every single day they need another piece of information, another
verification, that sort of thing. So it's, that's pretty typical. Yeah. Yeah. And it is, it's, it gets very tricky when you're using those
traditional lenders because it just takes a lot of time, right?
So (···0.7s) building a relationship with a community banker can actually be a very different, uh, type of situation. (···0.9s) And
we would tell you that (···0.8s) when you go to meet community bankers, you want to do this with your mentor. (···0.9s)
Meeting a community banker can be (···0.8s) one of the most important parts of your business and, and one of the parts that
really grows your business the fastest.
Because if we can build a relationship with a community banker and get access to capital, (···1.2s) we can do a lot more deals.
(···0.8s) And the ability to, to have access to that money is gonna depend on your ability to build that relationship with a
community bank, (···0.9s) which is why we tell you to wait for your mentor to come out to show you how to, to truly talk to
them. Uh, but what we do with a community banker is we go in and they're a portfolio lender, (···0.7s) which means they keep
all of their loans in-house.
(···0.7s) So rather than, uh, like the traditional big banks do fan, they, uh, excuse me, bank of America, chase Bank, when you
get a loan through them, typically it ends up getting sold off. So it gets sold off on the market, (···0.7s) and they're not holding
that in-house. So they're putting you through all that due diligence, but then they're gonna sell the loan to somebody else.
Because if anyone out there has got a traditional mortgage, many of you, after you, uh, sign the paperwork, maybe a month
later, you got, you now owe blank instead of Bank of America on your monthly payment.
(···0.5s) So they are not a portfolio lender, those traditional big banks, but community banks are, which means the money is
kept in-house, which means they make the decisions. (···0.9s) And so that's the other difference. When you go to Bank of
America Chase Bank, the individual that you're sitting across the desk from is not the one that's making the decisions on your
loan. When you're at the, the community bank and you're talking to the president of the bank or the vice president, these are
people who are making the loan decisions.
They're choosing where the money goes. So if you can build that relationship and bridge that gap, you will have a great power
team member. (···0.9s) And the other thing is, because they're a portfolio lender and they keep the money in house, they can
do more creative deals. (···1.1s) So let's take this example. Okay. So when we do a, a mentorship, when we work with our
students and, and help them meet community bankers, (···1.2s) we go to their area with them.
This is in our one-on-one mentorships. We go to their area with them (···0.8s) and we tell them before we go, that you need to
set up at least three community banker meetings (···1.0s) for when we come to town. (···0.8s) So we're gonna come to town for
a mentorship for a couple days, and we're gonna have these three meetings lined up. So at the very first meeting, (···1.0s) I
would walk in with the student, I'd introduce myself, I'd say, my name's Bradley.
I'm a real estate investor. I've been investing in real estate for the past five years all over the, uh, United States. And in the next
couple years, (···1.2s) my business partners and I, we'd like to be do three to $5 million worth of real estate in this area. Okay?
(···1.0s) And you can see very quickly how that interaction and a banker would say, wow, (···0.6s) this is somebody I might need
to have a conversation with, right? If it's the president of the bank, that sounds like a potentially good client, but if you try and
go into the community bank by yourself (···0.7s) next week and say, hi, I'm a new investor.
I've never done anything in real estate yet, (···0.7s) but I'd like to talk to you about some of your loan programs. (···0.6s) That
president of the bank is gonna say, oh, that's great. Uh, why don't I get you set up with one of my, uh, vice presidents and
they'll get you, uh, you know, on the line and, and see what you're looking to do here. (···0.8s) Because if you don't have any
properties yet, they're in business too.
They're small business. They need good clients. So that's why with the mentorship, we, we share, uh, our (···0.9s) experience
with our student as we go in and have these meetings. But why do we have three meetings? (···1.3s) We have three meetings
because it's experiential learning. (···1.2s) And on that first meeting, uh, we take our student in and, and they're gonna sit there
and they're gonna do this. (···1.7s) They're gonna nod their head a lot.
They're gonna say yes, they're gonna agree, right? Because that's it, you, you're following our leave. We're gonna show you
how to have that conversation. So after we have the conversation with the first banker, then we're gonna leave the, the
community bank. We're gonna go grab a Starbucks or a Timmy's, and, uh, we're going to have a conversation. So how did the
conversation go with the banker? Do you guys have any questions? What's going on? (···0.7s) Then we're gonna go to the
second meeting. Now, at the second meeting, we're going to have the conversation with the community banker.
But now, instead of me driving the whole conversation, or a mentor like Steve driving the whole conversation, we're gonna do
50 50. So we're gonna drive some, we're gonna let the student drive some (···0.8s) after that, we're gonna go out, we're gonna
go have another meeting in the parking lot at a restaurant, whatever. And we're gonna go do our third community banker
meeting. And in our third meeting, (···1.5s) the student is gonna do 99% of the talking. And us as mentors are gonna do the 1%
of the talking.
We're just gonna be a safety net in case you need us to help you out of a situation. (···0.6s) So it's really, this is why our students
see results. This is why you can grow exponentially quick because you are meeting people, you have a mentor to help you get
there faster. (···0.6s) And it is the, the (···0.5s) way of teaching, of (···0.5s) watching, (···1.3s) doing it with us and then us
watching you, that really makes this something that, that becomes a part of your business.
So (···0.8s) it really is a, a very, very important, uh, important interaction, uh, but also a great learning experience. So
community bankers, it's a huge thing, uh, to have those meetings. But again, you don't want to try and do it yourself and burn a
bridge. So I always recommend having your mentor involved with that. Um, and also If I just add one thing, it's very
empowering to, like the first time went and talked to community banker, um, where I started investing, um, in Canada, there,
there's no community bankers.
I just wanna talk to mortgage brokers and other investors. But the US you have community bankers, which are a great place to
start. (···0.6s) And I remember the first time going talk to community banker. It's very empowering that of course, now teaching
students to go talk to community bankers. It's very empowering. Sitting across the desk community banker and then qualifying
them, asking them questions about what's your camel score? What kind of properties do you have on your books? If we were
to buy like a, a block of properties, they were like five, 10 or more properties from you at a discount that actually helps the
bank.
We're actually doing a huge favor to that banker 'cause they've got properties. R e o owned r real estate owned properties on
their books. They don't want them. That's a bad debt for the bank. The bank would gladly send you five or sell you five or 10 or
more properties at a time at a discount. 'cause they want those properties off their books. It's not every day somebody comes,
walks in their office and says, we're here to solve your problem. We can do this. Let's work something out. Your job is to prove
to them, you know, what you're talking about.
You can follow through on you actually close on those properties. Again, how do you close? They're, they're cash sales. You
gotta have probably some capital of your own or joint venture money lined up, maybe some lines of credit. You gotta some
money ready to go. Those properties will need repairs and renovation and it cost you some money. So when you go talk to
community banker, you gotta have your ducks in a row. You gotta be ready if you try. And as Bradley said, if you just just try
and wing it, oh, I'll just go talk to community banker on my own. It might not go so well. They will remember who you are. And
they don't, don't waste their time. This is, uh, it's a conversation you can have.
It's very, let's say practice is very direct. You're talking the language of community banker. You're talking their language. Most
people don't know that. Um, so that's where the help of something like Bradley, myself, a mentor can help you have those
conversations. If you walk in and buy multiple properties of discounts and help the bank out, you become their best friend and
they'll give you more and more business all the time. You should establish that relationship with them. (···1.9s) Yeah, it's, it, it's
huge. And, and the other part of that is it's not just the relationship, it's the fact that they can do the different creative types of
deals.
(···1.0s) And, you know, we talk about, um, seller financing and, and that sort of stuff earlier in, in our creative finance piece.
And when we think about that, if we can get an owner to seller finance a property to us, okay, (···1.3s) so (···0.6s) if I go to Bank
of America and I've got a property that Steve wants to sell me, (···0.6s) I say, Steve, you will, uh, do seller financing with me.
He says, I'll do 80%. I don't want to carry all of it. You gotta put down 20%, but I can do 80% of the loan. (···0.6s) So cool, I don't
have to go to the bank necessarily, right? But I still need that other 20%. (···0.8s) So now I do need something. I neither need a
credit card. Or I could go to the community bank because the difference is a community bank might actually take second
position to Steve (···0.9s) Bank of America, chase Bank. They're not going to offer that type of of program.
So the community banks can be much more creative. Uh, the other would be the seller carryback. (···1.0s) So seller carryback
would be almost the reverse. So if I was buying a property off of Steve for a hundred thousand dollars, I might go get $80,000
from the community bank, but Steve is going to, uh, do a seller carryback, or he will be in second position and allow me to pay
him monthly on the $20,000 that he's doing a seller carryback on.
(···0.5s) So what you can see here is all of a sudden, if I'm getting 80,000 from the community bank, 20,000 from Steve for a
hundred thousand dollars property, that could be a zero down property. (···0.9s) And again, with the second position with the
bank, if Steve wanted to, to hold 80% and the bank was gonna do 20%, (···0.6s) there you go. Once again, this could be a zero
down deal. So (···0.7s) community banks, it's, it's extremely important.
They can be much more creative. But again, uh, take your time. Wait for your mentor to have those meetings so you, uh, can
really build that relationship well. (···2.6s) And next, so let's move on to talking about contractors. (···1.1s) So contractors are
also gonna be a big part of your power team. Um, either way. I mean, if you want to be a buy and hold investor, you're still
gonna need contractors to help you with repairs and, uh, service like that. Uh, if you're a flipper, you're certainly going to have a
lot of contractors on your power team.
(···0.6s) But some basics for contractors is make sure they have all their insurance coverages and their license. Um, this is just,
there's so many horror stories out there of, of people who have, have hired somebody that, oh, they saw somebody at Home
Depot who said, Hey, I can, I can help you with that, and I'll do it cheaper than a normal electrician. I'll do cheaper than a, than
a plumber. And all of a sudden, you've gotta flood in your basement and (···1.2s) Bill from Home Depot's nowhere to be found.
And you come to find out he wasn't even insured, licensed contractor. So now you've got yourself a problem. Uh, the other
thing we say with contractors is always get at least three different estimates. Um, I personally would even maybe go a little
higher than that until I get to know the contractors I'm working with. I now, if I'm gonna do a project, I'm gonna have probably
two or three contractors that I'm, I'm comfortable with, give me estimates.
But when I have gone to new markets or, or had to build a new power team of contractors in a different area, (···1.0s) I would
start with five or more estimates. And, and you will see very quickly what it is like working with contractors. And (···1.0s) this is
not a dig on on all contractors or, or contractors in general, but there's just a lot of people out there who may not return phone
calls, who may not show up on time, who (···0.8s) may not be the best at what they claim to do.
So (···0.5s) I say more is always better as far as the estimates go. If (···0.8s) a contractor doesn't want to come give you a free
estimate, then call somebody else. I, I i that honestly, it's as simple as that. I mean, in the beginning, until you find a good
contractor, I would, they should be willing to offer you free estimates, um, to help you out because they know that if their
business is good enough, they can give you the free estimate. Uh, so they also should have a reasonable rate and payment
schedule (···2.6s) because a lot of contractors, (···0.9s) and how I like to spread it out, uh, is I like to do a third, a third, a third.
(···0.7s) So if the project's gonna cost $9,000, say maybe we're doing a, a kitchen renovation, (···1.3s) I may give $3,000 up front
for, uh, the (···2.0s) materials. Uh, so say they put in the, the, the floors and the cabinets. So I've put in three grand, they put in
the floors and the cabinets, I give 'em another $3,000 and they're going to put the countertops in.
(···1.2s) Then they finish all the electrical, the, uh, new (···0.6s) appliances, all that other stuff. And then we give 'em the final
three grand because you don't want to give 'em all mine upfront and then you never see 'em again. (···0.8s) But conversely,
they also are going to want some form of payment to be able to take care of the expenses and the things that they're buying.
So a good, uh, just rule of thumb is kind of the, the third, a third, a third throughout their, um, project. (···1.0s) But again, you're
always gonna be getting multiple estimates and you will see how different contractors want to be paid. But my
recommendation is always to try and do it in a schedule like that. (···1.5s) The other thing is with, with the internet today,
checking references and online reviews, (···1.5s) it is very, very difficult (···0.8s) in today's world to get away with anything.
Um, everybody carries a (···1.2s) microphone around in their pocket. (···0.6s) Everybody carries a camera around in their pocket.
We're all news reporters now, right? So, um, that being said, if a contractor is taking money from people or taking longer than
he promises, (···0.8s) it's gonna be online. You're going to find people who are saying that this person has had those issues.
Um, so definitely take the time to scout that out and just do some, some background checks on the people before you get 'em
involved. (···1.5s) And finally, you want to ask about what kind of warranty or guarantees they're gonna put on their work. Um, I
have a, uh, a flooring guy who told me, he said, (···1.0s) you call me anytime, any problem, I will come out and make sure that
that floor is taken care of. (···1.1s) I like an individual like that versus I've had a, uh, an electrician who said, would you sign this?
Because after 30 days there's no more warranty. (···1.4s) So just be aware of what you're getting into and what they have to
offer. Because if you are doing a small electrical project, you might not be worried if there's only a 30 day warranty, but if you
just put in a new (···1.1s) stove, a new range hood, a new floor, then you might want some kind of warranty or guarantee to go
along with that. So (···0.9s) Steve, I know you have a lot of, uh, uh, involvement with some contractors over the years.
So what else would you like to add with the, uh, contractors on here? Um, you know, Bradley, you said a lot of great points. Uh,
it goes back to what you said, if you want to get three estimates, uh, it depends on where you're investing. If you're in a, a hot
market, a lot of renovations, a lot of real estate, property transactions going on, um, in my experience, you want three
estimates, you better call six contractors or maybe eight contractors. Like if you call three contractors, say I need an estimate.
I recently just did a roof on one of my properties (···1.2s) and, uh, I did a roof. I, uh, actually contacted four contractors to get
the, to get the estimate. And I got, I got estimates from two, um, just kind of the way it is. And I was actually very happy with
the, the one estimate. So I didn't actually bother calling anymore. Actually came in less than I thought. And so I just went ahead
with that and, uh, it was significantly less than the other estimate. So, um, it just depends. Relationships with contractors can go
a long way. I try and use the same one over and over.
I think in my first four renovations, first four flips renovation properties I did, I didn't use the same contractor SEC twice because
(···0.8s) when, when you need somebody, I called the previous contractor and they're busy. Or when you call up somebody
you've used before, they're outta town or it just this, it didn't happen. So I ended up going through a lot of different
contractors. Now, (···0.7s) most of those are small renovations. As I said earlier, one renovation was $4,000. So, um, contractors
don't get excited about small jobs. They want big jobs, they wanna make some money, they wanna go to the same, the same
job site week after week, month after month.
The mistake people make is they call up contracts, say, I've got a small job for you. It won't take you long. Well, you think you're
doing 'em a favor by getting a small job. They don't want that small job because you go there for a couple hours, they gotta
collect some money from you. They can't really make a living off small jobs. Now, some do, some don't. If it comes down to a
relationship with you, they'll do small jobs. But what I try and do is I try and, uh, add up some, some jobs they can do, call 'em
up, say, I've got, I've got multiple tasks for you to do at this one property.
It'll probably take you two days, five days, two weeks. They like that. They don't wanna do small jobs or you gotta pay
premiums, get that done. Um, so I like, obviously I, I'm not a handy person. I don't like doing any kind of renovation myself. Um,
like right here, like this is my toolbox. This is my cell phone, this is my toolbox right here. Um, it's an a t m. I can pay people from
it. I can call contractors. I can Google, I can get references, I can do background checks. I can do all right for my cell phone right
here. And that's what I like to use.
Um, as far as contractors, I've talked before about leveraging other investors in your area. Lots of social media groups out
there. I know some of the areas that we invest in. There's lots of social media groups for that specific area. A while back I was
looking at doing some investing in Detroit. Detroit's come a long ways. Over the past number of years I was targeting certain
neighborhoods in and around Detroit area. So I grew, I growing, I joined some, uh, social media groups in those areas. And one
of the things I said, contractors, can you recommend good contractor? (···0.8s) So I'm asking other investors who do they
recommend for contractors?
Do they have the insurance? Do they do a good job with my investment properties? I want, want a contractor to do a good job
for a fair price. Will they be finished on time? Maybe, maybe not. Will they be over budget? You know, may like a little bit. I'm
okay if they're a little bit over budget. 'cause things happen. It goes, but again, I want somebody I can rely on do, do
dependable work for a good price. (···0.8s) I don't do huge renovations. I really don't. I I've done them in the past. I've done big
renovations, like knock down walls, um, cement work, full kitchens, full bathrooms, flooring, tile, like I've done that.
That's not my favorite. Um, because it comes down to who makes more the contractor or me. Now I did well on those
properties, but they take longer. You spend more money, you're just constantly spending money. So I prefer small renovations.
Cosmetic renovations is by far my preference. So with contractors, you're basically hiring a painter, a flooring guy, probably a
handyman to kind of clean up power wash, you know, little touch some things up here and there. Change door handles, change
front entryways out in the mailbox.
So I really like small, small, like cosmetic improvement jobs because (···0.7s) they don't get too outta hand. They're easy. Um,
lots of pluses to those. But I say I have done some big renovations too. And some people may love big renovations. Can you
make more money on big renovations? (···0.5s) Yeah, probably you can, you know, if that's what you want to do, go for it. I
know it sounds appealing, it sounds attractive, especially all these shows on TV about these big exciting renovations. You know,
maybe if that's your thing, go for it.
Um, if you're going to do those big exciting renovations, you might wanna consider doing a few of those and actually open up
your own, your own company, your own getting, hiring your own contractors, hiring your own trades, starting a business of
doing that. Because again, who's making more money? The contractor or you? Well, if you own the contracting company, why
not just do that? You could do that. Again, you kinda ex excuse your skills there too. But then (···0.7s) that becomes a job and
now you've got contractors, you gotta pay, you're into taxes and government and safety requirements. So you've gone from a
real estate investor into a contractor.
(···0.7s) I know myself right now it's around the holidays. Um, it's actually when we're recording this, it's actually right between
Christmas and New Year's. Right now I have no contractors right now. I have nobody working for me right now. Um, it's actually
pretty nice to sit back and enjoy the holidays. If I had all kinds of trades going on and all that. Now come January, I've got a
couple projects lined up, I'll hire contractors for that. I've got some estimates already. I've got some contractors in mind for
that. But once you start actually getting more businesses, um, because we've said before, I want real estate to add to my life,
not take away from it.
I can hire trades as needed. I can hire contractors. I can hire like accountants. I want, I want real estate to add to my life, not
take away from that. And again, once I mentioned you can actually start a contracting business. I know people have done that. I
know people have done very well doing that because it's not their job, it's more responsibilities. I prefer more just buy real
estate, have that monthly passive income coming in month after month after month, get that passive money coming in. 'cause
contracting companies more on earned income strategy.
Whereas what I do is doing cosmetic flips. Um, I'm going to do or cosmetic flips or adding value to existing properties. I just
wanna bring the value up to the forced depreciation. Contracts are obviously, contractors are a big part of my business. (···0.7s)
I work with them. I've got my go-to contractors, my certain sites. If those go-to contractors aren't available, you gotta find
somebody else, right? So, so anyway, Bradley, why don't we, uh, um, why don't we actually stop the recording here and we'll
come back with, uh, more power, more power team. (···0.6s) Sounds good. Thanks Steve. (···3.0s)
(···2.0s) Welcome back, everybody. We're continuing on with power team members here and Now we're onto property
managers. (···1.7s) And the biggest thing that, that I can Try and, and (···0.6s) Tell everyone is it is (···0.7s) price is what you pay,
but value is what you get. Property management is not a place where you want to cut corners or try and find the cheapest
person out there. (···1.2s) Your property management Is your eyes and ears for your property.
(···1.1s) And so that is an area where me personally, uh, I'm always willing to, to pay almost a little bit more of a premium to, to
get somebody good. And then as you build a relationship with a property manager, typically those, those prices, those fees will
go down as your portfolio continues to grow. Um, uh, specifically speaking on, uh, what I do, uh, with a lot of Airbnbs and Steve
as well, having property management in place is, is exponentially important for that type of a property, because in a long-term
rental, yes, your property manager's going to be collecting monthly rent, they're gonna be answering questions on, uh,
maintenance issues, things like that.
(···0.8s) But with a short term rental, a vacation type rental, an Airbnb type rental, (···0.5s) you may be turning that property
over multiple times in the same week. Uh, you may have new guests every, every week that you've gotta explain to them how to
use the shower knob or how to unlock the back door or where this is located in the home or that.
So the property management that goes along with (···0.6s) the short-term rentals can be much more significant. (···0.7s) And
honestly, the, the cost can be much higher. I know there's property management, uh, companies in Florida that charge upwards
of 40 to 50% (···0.6s) of your gross income to manage your short term rentals, which to me is just mind blowing.
But when you see the work that goes into it, it, (···1.7s) it really actually does make sense. So (···0.8s) again, it's, it's just very
important though that, you know, uh, what you're, what you're going to get out of a property management company, uh, how
much they're going to cost to make sure you run that in your numbers. Uh, as your (···0.6s) beginning, many students, uh, will,
will make the mistake of on their first deal or two, (···1.4s) they really just want to get that first deal done.
So they'll be analyzing it, they send it to their mentor. The mentor says, well, you should probably account for the cost of
property management. And the student will say, well, it's, it's near me. I'm just gonna manage it myself. (···1.4s) Okay, (···0.9s)
well, that student is managing the property. They're doing well. Now they get (···0.5s) two more properties. (···1.0s) Now they
get a five unit building. Next year they get a 20 unit building.
And all of a sudden, that very first single family home that they had, now they've got 30 plus units they're trying to manage, and
they can't afford to (···0.7s) pay management out of the cash flow because they didn't account for it when they first looked at
the deal. So I would always, always, always remind you include the price of management when you're running your numbers,
(···0.9s) even if you plan on doing it yourself. Just know that as you grow, at some point, you're going to outgrow being able to
manage everything on your own.
Uh, so as long as you're accounting for the property management cost on any deal, you're doing very, very important there. So,
uh, how to find good property managers. Again, I like going to those RIA meetings, the real estate investor association meetings,
and talking to other investors. Uh, a lot of times there will be property management companies representing themselves at
those kind of meetups, but if not, you're gonna meet investors and, and talk to them about who they use for management.
And, and it's important to make sure that you're asking somebody who's investing similarly to what you're investing in. (···0.7s)
If you're doing Airbnb, single family homes, (···0.9s) you're gonna use a totally different management company than if you want
to do large commercial retail space. So again, know, know where your information's coming from, but a great place to start, uh,
to, to get those referrals is going to be from, from other investors. Um, Steve, is there anything you wanted to add on property
management?
(···1.5s) We, I, I think I, I talked earlier about that, a different module touched on property management and all that. So, no, I'm
good with that. We move forwards. Cool. (···0.6s) Awesome. So let's move on from property managers (···1.2s) and the rest of
the power team here, everybody, it is gonna be a little bit less, it's not your realtor, it's not your mortgage broker. It may not be
your attorney, but these are all still people who are going to be a part of your team. Maybe not necessarily in the beginning, uh,
but as you continue to grow and, and expand.
So let's talk a little bit about having a bookkeeper. Um, again, I I will use the example of, uh, of having short-term vacation
rentals. Because when I first started (···1.0s) and we had somebody managing, uh, the property for us, but still, I realized very
quickly that that (···0.6s) property, (···1.0s) because it's a short-term rental instead of a long-term rental, we also had to take
care of all the utility accounts.
So, and that's not just water power, uh, gas, that sort of thing. This is also the Netflix subscriptions. This is the cable, the
internet, uh, all these additional things that we're paying for to offer our property up as more of a hotel than a (···0.6s) live-in
long-term rental. (···0.9s) So you can imagine that the bookkeeping on just that one property could be very intense, let alone if
you have 10 of that type of property.
So as your portfolio grows, this is something that is worth (···0.5s) paying for. Um, and not, (···0.6s) not trying to be the expert at
it yourself. Uh, I, I know everybody in the beginning wants to cut costs and, and maintain things on their own, and, and
everybody starts somewhere. I get it. But (···0.7s) as you grow, this is something that you wanna be able to, to farm out and,
and let somebody that's a professional take care of, uh, as we move on from bookkeeping also is inspectors.
Uh, so (···0.6s) inspectors who you are going to be using to, uh, look at properties you are considering purchasing. So having a
good inspector is, is very important. (···1.1s) And (···0.9s) again, great resources going to those RIA meetings and asking around
for who the best inspectors are.
Um, but also once you meet a good inspector, again, they can be a great potential lead source. Uh, they are out looking at
properties (···0.6s) every single day. So they may find properties and they may meet owners or sellers that are, are in a
distressed situation. And a lot of times those kind of individuals are, are going to start talking. As soon as that inspector comes,
they're gonna start talking, (···0.6s) oh, I really need to sell this house. Oh, do you think this is wrong? Oh, do you, how much do
you think that'll cost?
And all of a sudden that that inspector says, man, this, this individual's really, really desperate. They really wanna sell. If you've
explained to the inspector that you buy properties at a discount, you can close quickly, et cetera, et cetera. Even offer the
inspector a finder's fee. (···0.8s) Because if a, if an inspector brings me a deal that I can go wholesale and make five, $10,000 on,
am I willing to give that inspector 500 to a thousand dollars out of that assignment fee (···0.9s) all day long?
Because if they're gonna be bringing me the deals, if I can be sitting on the beach in the Florida Keys and get a, a text message
or a phone call from an inspector who says, I have somebody that, that might be interested in, in selling a property pretty cheap,
(···1.1s) that's a great, great sort resource to have. So (···0.9s) again, inspectors, you're gonna be using them a lot. I would, um,
also talk to them about the fact that you're gonna be doing a lot of inspections. So most inspectors, how many, how frequently
do most individuals buy a traditional home?
Y (···0.7s) it's years on end, right? So you're not necessarily going to, as an inspector have that many repeat customers (···0.8s)
unless they're real estate investor. We can give that inspector a lot of business. So if you talk to them about that (···0.7s) in the
beginning, they may also be able to work with you about a volume discount, uh, which I have seen, uh, personally. So definitely
want to ask about that with your inspectors.
(···1.8s) Let's move on here to A few things here, Bradley. Yeah, sure. Other than inspectors, I've, I've worked on a number of
inspectors over the years. Um, I've sold properties and, uh, I've done some for sale by owners, and I've seen some inspectors
come inspect the property I'm selling. I'm just glad I wasn't paying them. So, screening inspectors, let's talk about that. So
Bradley mentioned, you know, ask around, go to urea, um, find, even find inspectors through there. But if you're gonna like
screen inspectors, you start investing remotely.
Um, how do you find a good inspector? And, and a couple things in this point. Number one, when you're new in real estate
investing, you're new at buying properties, I would strongly urge you when you hire an inspector, go there, meet the inspector,
follow the inspector around, learn from, get them to tell you, like, kind of explain what they're seeing through the eyes and ears.
But you can learn so much about a property. When I first started buying properties, I hired inspectors and I actually met them on
site, and I walked through the home inspection with them. I learned so much about what to look for in properties.
Um, like right away, when you pull up to the property, look at the roof lines, look at the shingles, look at the structure of the
property. The property's like nice and straight and perpendicular. No problem. I, I remember, I, I made an offer a property. He is
actually leaning this way. He is actually had a tilt because the foundation was gone. The floor joists were gone all the way up.
And I didn't see that because I was new. Now, the home inspector, i, i, home inspector, taught me so much. Um, so many things
you can see yourself. And if you're going through a property, and if you're entertaining making an offer, buying it, you can just
have a trained eye.
Now, I'm not a home inspector. I don't profess to be one, but I've learned a number of things along the way. So be there for the
home inspection. I, uh, when when I call up a home inspector, a new area, um, I say, um, I want to be there for the home
inspection. Is that okay? Sometimes they'll say, no, I work by myself. I don't want people there. 'cause it slows them down. Okay,
fine. So I would encourage you to find a home inspector who allow you to be there. I would encourage you to find a home
inspector who goes on the roof, who go, goes inside the attic. I mentioned earlier, I, I've sold some properties for sale by owner
and at a home inspector show up in a, in a four door sedan with no ladder.
And he gets out of his car. So you, the whole inspector. Yep. And he gets out, you know, kinda, you know, frumpy looking boots
untied, you know, no ladder. I So you don't have a ladder? Oh, no. I can see the roof pretty good from here. Oh, okay. Didn't go
in the attic. Didn't go in the roof. I'm glad, I'm glad I wasn't paying. I'm, so I sold that property, but again, it was outta town
investor who bought it, and they didn't know. Now, they didn't ask me to the inspector, it wasn't my role, right? So I sold the
property.
But again, I, these are things you don't know. So call the inspector. Do you send me pictures? All these things, right? So the home
inspector also find out what their, what's their accreditation? What are they accredited? Have they taken a, are they licensed?
Um, what, what, what's their background? A lot of the home inspectors I've used over the years are former home builders. And
you get a home builder and a home inspector. (···0.7s) Again, they're only inspecting what they can see. We can't see what's
behind the walls. We can't see. But they can check so many things. The plumbing, the electrical, the foundation, check from
mold, the roof, the windows, um, all these things they, you can learn so much.
They can see so much. So I do home inspections on every property I buy. The only time I wouldn't, it was gonna be like a full
reno, a full gut. Then you really don't need a home inspection. Well, you could, you couldn't foundation, mold, attic, things like
that for a few hundred dollars. You learn so much about a property. And I've walked away from deals because of the home
inspection. I didn't like what I heard. I didn't like the home inspection report, so I actually walked away. So for three or $400 on a
home inspection actually saved me a lot of time, trouble and frustration on a property.
So I do home inspections on every property I buy. Um, develop a good relationship with home inspectors, as Bradley said. They
can give you some tips on properties that sometimes fall through or here's a good deal here. Again, not a bad thing to have in
your, your power team. Definitely a good thing to have in your power team as a few home inspectors and develop relationships
with them. All right, thanks Bradley. You Got it, buddy. Okay, so (···1.1s) let's look at (···0.7s) next is insurance agents.
(···1.4s) And (···0.7s) when we talk to insurance agents, again, (···1.3s) my biggest recommendation on this is numerous quotes.
Uh, as you're finding that individual that you wanna work with, um, looking at all the different individuals in your area, uh,
calling around (···0.6s) is, is very, very important. (···1.9s) Same with your, your inspector here, but loyalty and growth will give
you a better rate.
Um, and personally, I shop around every year, uh, just to either negotiate with my current insurance provider or switch if
somebody has a much better deal. Uh, and, and you will see that that's very common. A lot of people will switch things up and,
and change that. (···0.9s) Biggest thing to look for with the insurances. Um, make sure that you are aware of the insurance
requirements and needs in your area.
Looking for an insurance agent with good online reviews, with a long history of being in that area, is going to be somebody that,
that you can at least know you can trust. And they're going to tell you what kind of coverages you need. (···0.6s) I personally also
like to ask if they work with real estate investors. Um, because a lot of times the insurance on a home that we own and live in
personally can be a lot different than the insurance that we get and obtain for our, uh, investment properties.
Uh, again, (···0.8s) prime example would be the short term rentals, where (···0.7s) you need more additional coverages because
of the type, uh, uh, of business you're running out of, out of the property. So you need, uh, some extra coverages there. Not that
they're extremely expensive, but (···0.8s) you just need to know that, that you're gonna be covered through whatever situation
you're, you're putting through there. Uh, a lot of students will ask, (···0.7s) well, on my first property, should I just say that it's my
house to get a better rate?
I, (···1.3s) I can't tell you, uh, how to run your business, but I can tell you that, that the seven rules of investing wouldn't allow us
to do that. 'cause we always wanna be legal. We want to have integrity. Um, and the problem is, if you falsify anything with the
insurance, if you try and, and (···0.5s) be cheap or, or find a way to, to skirt the system and you do end up having a problem, that
can then come back on you.
And if they find that your house got burned down because you had short-term rental tenants in there, uh, instead of you living
there like you told them, they could then potentially deny the claim. So (···0.6s) with insurance agents, it's important that, you
know, uh, again, specifics to the community you're living in the county, uh, down here again in Florida, very different market
with hurricane issues, flooding issues, that sort of thing.
We have a lot more insurance, um, that we've gotta deal with that, with that. Versus somebody like Steve up in Canada is not
going to necessarily have to get hurricane insurance, right? So (···0.8s) know what's needed in your area, uh, and what's
common and what those numbers are by finding a really good agent. Anything you wanted to add on that one, Steve? (···0.9s)
All good. I like, uh, like you said in there, Bradley. Perfect. Thank you. So, um, from there, appraisers, (···1.0s) this is also gonna
kind of fall into line with our inspectors and that sort of thing.
So (···0.5s) a full good appraisal of a property could cost you (···0.6s) 500 plus dollars. Um, it's going to give you the fair market
value for your property based on the comparable, um, properties that have been sold in that area, (···0.7s) typically over the last
six months. (···1.7s) You can also do online appraisals where an appraiser will look at the property, maybe look at some pictures,
but he is not physically going to go to the property.
He is not going to view the roof. He is not going to check the, the appliances. He is not gonna see what the material necessarily
is for every single floor. So an online appraisal may be much less expensive, uh, but many times it's not seen as, um, being as
credible as a full appraisal. So the, the safety is getting the full certified appraisal that will give you, uh, an ins, uh, somebody
going out to the property, taking pictures, doing comparables based on the market.
And that way you can get a, uh, much better idea of how much a property is worth. (···1.0s) The banks will use this. Many times,
if you're getting a loan on the property, you are paying for an appraisal. Uh, it would be on your HUD statement, your closing
statement, you would see on there that there's a $500 fee or (···0.9s) around there, it could be different depending on who
you're using, but for you to have paid to get an appraisal before the property is purchased.
Uh, so finding an appraiser, uh, again, kind of falls in line with what we've been talking about, is looking into your local
networks. Other thing would be online reviews. If you're out of town, (···0.7s) you wanna be asking the appraiser, um, how, how
(···1.1s) have their estimates been over time? That's the other thing is because I've had different appraisals done on the same
property by different appraisals, I've gotten very different values.
So asking them how they do their appraisals, uh, is, is also going to be very important. Because if you are in a hot market that's
been appreciating steadily over time, and they want to take comparables for the past year and a half, two years, (···0.7s) you're
missing out on tons of appreciation that those appraisers should be doing the last three months, maybe the last six months, to
really give us a, a, a, a pinpoint view of what that price could be.
Now, if I was in a depreciating market, like where I grew up in, in a, a old part of western Pennsylvania where everybody's
leaving in droves, property values have been depreciating, I would love to find an appraiser up there that would take two years
worth of history, but that's not what we're looking for, guys. We're looking for (···0.8s) somebody who's gonna do it, right?
Who's gonna, uh, get you the highest and best appraisal that you can. So, uh, let's see.
After that we have, oh, With appraisers, it is so true. And as Bradley said, um, it's not an exact science. We need appraisers in
the business there. They're definitely an important part of our team. I, uh, I went through a, a frustrating experience in the past,
uh, six months, I guess. I, I have a property and I'm trying to find a, a value on the property. (···0.5s) And, um, so I had one
appraisal done (···1.0s) 12 months ago, a little more than 12 months ago now, (···0.5s) and the appraisal came in at $770,000.
Like, okay, well I actually thought that was a touch low because no other neighborhood properties kind of sold for a bit more
money than that.
So I said, well, a few months went by, I wasn't quite sure we do this property. So I said, well, I wanna get another appraisal. The
market's actually gone up, I don't like that appraisal. I think maybe the appraisal maybe didn't do a good job or something. So
anyway, I got another appraisal done (···0.9s) and the other appraisal came in at $640,000. So I went from seven 70, which I
thought was low to six 40, and I looked at the second appraisal and I started looking at the comparables, looking at the
properties, looking at the property size, look at the age of the properties.
I like the second appraisal. No one that came in low because they're not at all comparable. It wasn't at all similar, the, the size of
properties, the size of the yard, the style, all these things. I just haven't even like, and it was so ridiculously low. And I tried to
work with them to maybe get a, a second, you know, maybe try it again. They said, Nope, that's what they're going to do. So it's
actually a very frustrating experience and actually didn't help me at all. It was a waste of a waste of a few hundred dollars, a
waste of time. But appraisals are not an exact science.
Find a good one. And it turns out the first one I went to, my first choice, it actually gave the best appraisal. You know, I,
thought's a bit low, but, uh, appraisers are definitely part of our power team. (···0.7s) Let's talk about change of use. If you're in
a property, let's say you, you're in your residential property, you buy your property and let's say what happens, years go by, your
situation changes and you say, Hey, I'm gonna take my residential property and I'm now going to turn to a rental property. I do
a a lease option on it. I'm gonna do a buy, rent, hold, whatever it is.
It can be the opposite. You can have a rental property you decide to move into one day, right? And that is change of use. You
want to get an appraisal at that time, okay? Because your taxes are a little bit different from, you know, an investment property
to a rental property. You wanna have that line in the sand, say, Hey, this is my residential property. Up until 2018, at 2018, I
actually started rent ticket out. So get an appraisal again. If you own a property for 20 years, if the appraisal's not, again, I can
argue an appraisal values, I can argue at assessments and city values all day long.
But if, if you just look back and you sell a property 20 years later and (···1.5s) you 10 years as a rental, 10 years you lived in
there, what's the value from a tax standpoint? What's the value of that property? If you had an appraisal at change of use,
(···0.5s) that's so important. It won't. And many people don't know that it can really help your tax basis when you sell that
property down the road, get an appraisal as needed. So a lot of people don't know that. Um, a lot of people I've seen in and
other rental properties, or especially even vacation properties, I've seen people take a cottage as a rental, they stop renting and
they move into it for two or three years, then they move out of it and start renting again.
So it really create kind of a mess from a tax standpoint. You wanna sell that. So anyway, just a few things about appraisals
there. Definitely part of the business. I wouldn't say it's the exact size. You don't know the true value of property, you gotta sell
it, right? We're buying and seller meat in any market. That's the true value of property, but appraisals the next best thing we can
do to that. (···1.1s) Awesome. Well, uh, the last part of our power team we're gonna talk about here, Steve, is our, uh, mentors.
And I think maybe you should take the lead on this one as you've mentored a lot more than I have. (···0.8s) Okay? Um, we say a
lot of things about mentors, and I remember the first mentor I had basically sped things up for me, push me outside my comfort
zone, um, helped me get to my results, helped actually helped me exceed my goals and my expectations exponentially in a short
timeframe. Uh, a good mentor (···0.8s) is somebody who's done the business, who's done those strategies financially free
because of that, uh, chosen strategy.
Um, now there's mentors in real estate. There's mentors in stocks, there's mentors in business, mentors in consulting. There's
mentors all over the place. But I'd find somebody who's financially free because of what they've actually picked that strategy.
So, um, mentoring, (···0.8s) anytime somebody picks me as a mentor or hires me as a mentor, I'm, I'm very honored they would
do that because they put lot of trust in me and it's my role to actually exceed their expectations or get them to what they want
to do. Students we mentor, (···0.9s) sometimes they're trying to do the first deal, sometimes trying to do the seventh deal.
I had a student once they, uh, they own 17 rental properties owned free and clear that that's a big portfolio, free and clear
rental properties. So we talked a lot about asset protection, talked a lot about lines of credit, sort of talking about, um, lending
gets this money working for him, the velocity and money. So the, a student who's at 17 properties freeing, clearly obviously a
wealthy, a wealthy family, but they still had things to learn, right? So mentoring, there's so much opportunity, you're just to
improve where you're at.
So whether you're trying to buy your first property or incorporate every student I work with, I always talk about raising capital
for your deals. How to do joint venture deals, how to do seller finance or creative strategies like that. Because it doesn't matter
how, how much money you have currently, you start buying properties, you're going to run the money eventually, it doesn't
matter. Like you've got good credit today and get mortgages. Once you've got a few mortgages, the bank is eventually gonna
say no, get you no more mortgages. So (···0.9s) as, as a mentor, we basically definitely help you get to the next level.
We push you outside your comfort zone. We're there to hold your hand, we're there to keep you safe. We can't do the deals for
you. But the same time too, we get you the deals and let's you, let you think a little bigger, expand your power team, help you
with what you need. I, I was actually coaching a student, I with other business partner pit. We're actually, we're actually
coaching a student just last week. And we're actually going through scripts now in this training. We've given you some scripts for
mortgage broker, uh, for, for realtors. Um, so we actually give you some scripts actually, exactly what we're doing with her
actually went through scripts with, um, mortgage brokers (···0.6s) and with, with this individual.
She was uncomfortable. And it was basically three of us on a Zoom call. And we was, okay, here's a script we want, don't you to
say this to a mortgage broker? And she's okay, okay, okay. She went through the script, she said it now she was new, she was a
little nervous and uncomfortable, but she said it. And at the end I said, okay, that was pretty good. Let's try it again. And she
said, okay, wait, let me calm down. I'm sweating. I'm, I'm so, I'm so worked out. Well, she was in her own house, in her own
kitchen and it's just a very safe environment to teach her.
And I said, wow, I'm glad we're doing this right now in this safe environment because her to go do it by herself in a live situation
could be, it'd be a challenge for her. Some people can do it right away. Other people need some, she needs some handholding in
that. Now with numbers, she got the spreadsheets straight away. She got the numbers. She could crunch numbers like nobody's
business, but the actual, the the soft skills, the conversations, the, the script, she, she struggled with that. So we went over those
scripts time and time and time actually we customize those scripts for her. So it was her own words and she thinks, and she can
actually memorize things.
I think the bullet point, she, she wants to memorize things. We actually helped with her. We went through that three or four
times until she actually got it. It's just like when Bradley talked about going to community bank. You go in there the first time the
mentor does it, the second time it's kind of 50 50, but the third or fourth time the student has it, 100%. And this, the student we
were actually working with last week. By the time we went through the scripts three or four times she had them, she felt good.
Now she's allowed, she's able to go on her own, have, have some effective phone calls, had some effective meetings, whether
virtual or in person.
And she can actually do the business on her own. Now, because we taught her, (···0.7s) it's you all saying, you know, we, we can,
we can, we can, we can give you a fish to eat. That's a meal. Or we can, we can teach you to fish and as a mentor, we wanna
teach you to fish. 'cause once you know how to talk to a realtor, once you know how to have those script mortgage brokers,
once you can build a team. Like we just went through an entire team. But I I, I went to a, i I recently went to a new market, uh,
about a year ago when Bradley was there. We went and looked at properties in a new market. Now, this market was new to me.
Bradley had already been investing there for a while. But this market was new to me. So I, I, I interviewed realtors. I interviewed
and talked to mortgage brokers. I interviewed and talked to, uh, contractors rather than I went and met contractors on site. So
actually interviewing contractors. So this is actually, I was building my power team. Now I've got these scripts. I know how to
talk to the community banker or the, or the realtor or the mortgage broker or the contractor or the appraiser. I know how to talk
to these people already. But imagine going to whether your own market in your own backyard or remote market and not
knowing, like, what do you say?
(···0.7s) You might mess it up. And as I said earlier, having, having the, the power or having the, the mentor's knowledge (···0.8s)
at your access, at your fingertips. Whether answer a question. People always say to me, Steve, if I just had one good deal, if I

had one good deal to change my life. Well, (···1.0s) I, I've learned through mentoring dozens and dozens and dozens of students
over the years, I've learned one question leads to 12 more, (···0.6s) right? It does. It's like, okay, Steve, well, um, the realtor
called me up.
What do I do? Say, well, depends. You could do this, you can do this, you can do this. Call me. Because they go with that next
step. It leads to 12 more questions. They go to the next step leads it. 12 more questions. It's not just yes, no answers. It depends.
You're negotiating, you're buying properties, home inspection, financing. Now you've got the property. Now you gotta find a
tenant. You gotta get a property manager. Gotta maintain the property. Maintenance keeps the truck. So it's not just buying a
property, it's, it's always what's next? What's next? What's next? Wanna systemize that Leverage your team, leverage their
knowledge. Get yourself some time at your job as a real estate investor, your job primarily is to leverage your team, (···0.6s)
manage your manager, (···0.8s) find money for deals, find more deals.
People wanna manage your own property. There's no time, there is no money in managing your own property. I would rather
take that time. Instead of managing a property and trying to save a couple hundred bucks a month or whatever that number is.
Go, go use that time and find new deals. Find more money partners, find new deals, learn new strategy, learn, release option,
learn different things like that, right?
Use your time so your mentor can definitely push you outside your comfort zone. Get you there faster. (···0.8s) And all the way
through, we're holding your hand. Um, one thing that we offer, right? One thing that Bradley and I offer, we offer to help you
get to your goals. Um, we wanna support students like the people that commit to us. We wanna commit to you. Anybody I've
mentored over, I, i like, the first time I mentored somebody was actually a, a young fellow. He was actually in Detroit, Michigan.
The first student actually mentored. That was in 2014, I believe. The year was to this day, he's still got my email address.
He still got my phone number. He can call me, text me, email me to this day. I'll answer his questions. The second, third, fourth,
fifth, 20th, 30th, 40 50th student I mentored. I haven't changed my phone number. You can still contact me, still answer my, I'll
still answer your questions. The best of my ability. So the mentor there to get you safe, get you into bigger deals, get you into
better deals, find you some money. Again, that's, that's how we men, that's how I mentor. There could be other mentors that
there do things differently. There's so much we can talk about. But basically we're there to get you into other deals, safe deals
push you outside your comfort zone and grow your business exponentially.
And what we find is after a mentorship, (···0.6s) the student will contact us. We'll hear a lot from the student. We meet a lot of
questions. Realtor, community banker, mortgage broker, a lot of questions. This happened. What do I do next? This happened. I
forget what I do. This happened, this happened. They're, they're excited 'cause they're getting progress. And I've heard many
times from students saying, wow, Steve, after the mentorship, I, I'm getting more progress here that I've had in the previous six
months or the previous year because yeah, we're actually, we're worth leveraging your time.
We're using other people. I could go look at properties, we can go look at properties all Saturday afternoon. It'll be better to talk
to realtors, talk to mortgage brokers, talk to other investors, tell 'em what we're looking for. Have them send us deals. (···0.6s)
Give 'em a criteria, give 'em a script of what we're looking for and we screen. No, you just still look at properties you want, I
chose to build a team rather than look at properties that allowed me to buy properties. Have people send me properties. And I
said, I said earlier, I said, I bought properties I've never seen, I've bought and sold properties. I've never been a part, I've never
even seen every, you've stepped on site, I've seen videos, I've seen reports.
But once you get people sending you deals, once you develop that trust with your team, you can do these things more and more
and faster and faster and get better and better deals. So there's lots, like with mentoring, um, again, it comes back to leverage.
(···0.5s) And when you can leverage the knowledge of your mentor, you can leverage the, um, the, I guess the team. If, if I
needed somebody like in southwest Florida, I could say Bradley, I I need a, I need an appraiser in southwest Florida.
Do you know anybody? He's like, oh sure. Um, like I've, I've met people from all over North America who are investors. If you
wanna invest in Calgary, Alberta, um, do I, I know people in Calgary, like tradespeople, mortgage brokers, I've mentored out
there, I've got friends, I've got associates, I've got other investors out there. So the access to the knowledge and team you have,
whether Canada, us nor south, east, west, if I don't know somebody, I can reach out to somebody and know them that way too.
So when you start leveraging the knowledge, and I mentioned this one of the earlier sections, I'll mention it again.
(···0.7s) When you're talking to a mortgage broker or you're talking to a community banker or you're talking to a potential
money partner and they say, oh Bradley, this sounds great. How many times you done this Bradley? How many joint venture
deals you done? How many lease options? How many seller finding, how many times you done this? It sounds great. And I would
say, say the, say the truth I or tell the truth. I would say, well, to tell you the truth, this is my first deal just like this. (···0.6s)
However, my mentor Steve, he's been doing deals just like this for over 10 years. And in fact, if you want we can get Steve on a
three-way phone call or a Zoom call.
Maybe Steve can answer your questions better than I can. Do you wanna get Steve on a call right now? I'll see if he's available
(···0.6s) because what I tell my mentor students is call me before you go talk to a mortgage broker. Send me a message Steve, I
might need you the next 20 minutes. Can you take a phone call? I'll, or gimme some notice, right? Not 20 minutes, gimme like
tomorrow or the next day I've got some appointments coming up in case I need you for a phone call that you'd be available. And
I'm happy to do that because maybe I can explain it better. Maybe some of my experience or say, oh well the first rent to home
deal I did was in 2010 or 2011.
In fact, I've got some happy home buyers many years after that. So, oh, I did some flips, I did this things, I've got properties in
Canada and US international investor. Um, I've got corporations here, corporations there. Again, let's talk. When you start
leveraging somebody's knowledge (···0.7s) and suddenly the person on the other of the phone's like, okay, well this person
sounds like it in some properties, um, let's proceed. It can get the student there exponentially faster and safer. And that's what
we do. You get the idea. We can talk a lot about mentors. I know my mentorship way back, it, it changed my life.
To this day I'm still in contact with my mentor. Um, not necessarily about real estate questions because (···0.6s) you just learn it
over time. After the first deal, you need your mentor. The second deal, you need your mentor for a few questions. By the third
deal you're doing the business. (···0.7s) Why do you need your mentor after that? Like if you start doing by and hold, you need
your mentor for the first two or three deals. (···0.6s) After that you don't have any more questions, you're doing the business.
Um, now you may go and do a lease option. People contact me again. Okay, well I'm doing lease option, help me with that. So
I'll hear from them from a dealer or two and they've got it right.
Every time you start a new strategy, you can reach out to your mentor and just kind of ask more questions that way. So depends
on the relationship you have with your mentor. Depends on your mentor, what they wanna do. I only know what I can do for
mentoring and my mentor. I answer questions for years later. I know Bradley does too. Our business partners here. We answer
questions for years later, but that's what we do. Other mentors could be different. I don't know. (···0.8s) Why don't we stop the
recording here, Bradley and we'll come back, uh, come back after. (···0.9s) Sounds great Steve. Thank you. I. (···3.3s)
(···8.1s) And welcome back. Let's continue on with our (···0.6s) Property foundations class here. Let's go onto a new section and
we'll talk about, (···1.4s) we will talk about four questions to ask on any property purchase. Let's, let's talk about those four
questions right now. Can the property value be increased? (···0.6s) Can the property expenses be decreased? Can the property be
creatively financed?
And are there any higher embedded better uses for this property? So, let's continue on. Let's talk about (···0.6s) each of these
four questions. Very important question, very large topics. We'll spend bit of time on each of these to really get you some good
information. So once you go into your, whether your first property or 50th property, and probably some new information here
for everybody. So first of all, can the property value be increased? So there's many, many things we can do. A (···0.8s) lot of
times talk about increasing the value of the property.
We often lead to renovations, forced appreciation, very traditional. Um, yeah, it's a great way of doing it. Probably you can get
some overnight, well, I mean, overnight results and get some quick results for your efforts. I was just hiring out contractors,
hiring out crews where you need flooring. Paint the biggest, uh, the biggest return investment, or lemme just say a large return
investment. Anytime you have a property, you wanna get your money back from your renovation fairly quickly. So, (···0.8s)
flooring, paint, landscaping, a good cleaning, those cosmetic, those cosmetic repairs and cosmetic improvements can really get
you a strong r o I quickly, I've done many properties, even flips, where all I've done is flooring, paint a good cleanup, maybe
some landscaping, maybe not.
It's amazing what the before and after with flooring and paint alone, not a lot of money, not very expensive. Doesn't have to be
super high in flooring. But a good clean flooring and paint goes a long way. Of course, the odor is another thing there too.
But outside of flooring and paint some cosmetic improvements, which are by far great ones. I, I could talk all day long about
cosmetic improvements and, um, adding value, forced appreciation. But let's talk about some other ways we can increase the
value of the property here. (···1.0s) Laundry. So can you add laundry services to your property? So if you have a, one of my
favorite properties, I've, I've helped many, many students with this, this, uh, laundry situation. Let's say you've got a, a fourplex,
a classic fourplex, sixplex, whatever.
Let's say you've got a property and it has the, the traditional renter basement, um, basement, um, full of junk, full of old stuff,
car tires, bicycles. I've, I've worked with many, many clients, many students over the years. We go in the basement and I see, you
know, first when we look around traditional basement, some basements are very good, some basements are clean and, um,
organized. I've seen too many that are not. And they, they bought, they bought property and they inherited all the junk in the
basement. You know, it's expensive to have this stuff taken away.
It's work, it's effort. So as tenants come, they bring stuff with 'em, and as tenants go, they sometimes leave stuff behind. And,
um, as tenants, some of the biggest complaints are, number one, heating, heating or cooling in the, in the, in the unit. There's
always a big complaint. Lack of storage is another complaint. So if we can kind of solve that storage complaint, and I'm getting
laundry, I'm getting there in just a second, but I just wanna kind of talk about the basement of rental properties right now.
'cause basements are a huge opportunity, huge income or value add to properties.
And we're gonna talk about laundry and we're gonna talk about storage, uh, in basements alone. And let's just kind of envision
you've got a, a rental property. Could be a, could be a duplex, could be a fourplex, could be a sixplex, but it's got a basement.
Um, ideally a basement with a, um, it's, it's, it's an open basement. Um, it may be part of the building, maybe an open
basement. But if there's stuff in clutter and bicycles and old tires down there from tenant's past, I wanna convert that into an
income generating basement with laundry and storage. Um, how do we do that?
'cause number one, you got stuff down there. Um, laundry is a great opportunity to get those like coin operated. Um, um,
laundry machines, washer dryer, um, or the, the newer ones that have the card access, just reprogram the card. Um, charge up
the card online. You get credits in the card, just tap and go. Um, you're not gonna make a ton of money off laundry, but when
you've got a basement sitting there creating, um, zero money, it's actually cost you money month after month. If you can turn
that that around and put some money in your pocket. So laundry, you get the washing machine down there, get the dryers down
there.
How many is a great question for duplex? Like one or two, like a, a washer, a dryer. If you get like a fourplex, you probably need
two washes, two dryers. 'cause people wanna do laundry using nights. Weekends, depends who your tenants are. (···0.7s) If your
tenants are working probably nights and weekends. And how much do you charge for laundry? Well, people often say to most,
either the laundromat down the road is a dollar 50 a load or whatever it is, you can charge probably 30% more, right? At least
25% more 'cause of convenience. Doesn't have to go out in the cold.
Um, you know, they do it from home. So if they want, they can go to the laundromat, save a bit of money, but you're offering
them a service, you can actually charge a bit more for yours at a convenience, uh, laundry. Um, there's many, there's many
companies. They offer laundry rental programs. So they come in, they maintain it, they do any maintenance on it, that kind of
stuff. If you're busy, but you could buy a new washer dryer, the lifespan on those, you'll get a few years out of those before you
have to replace them. Tenants are a little harder on them, no question. But back to the basement. When you walk into a
basement of a property, you're looking at, anytime I go into a, let's, let's take a fourplex.
Let's say you own the basement of fourplex. You see junk pile tires be the classic bad basement of, of a rental. And I've seen that
too many times. Anytime I see that, I just see dollar signs it, I see money. It's a great, great opportunity. 'cause the existing
owner doesn't wanna deal with that. So let's take that basement. (···0.7s) You've got four units. You got stuff in the basement
from five, 10 years ago. We don't know who it belongs to, but you've got four tenants upstairs. So what I would suggest to do is
take your nego or communicate with your four tenants.
Give 'em a letter, maybe a knock on the door. Have your property manager talk to 'em and say all the stuff in the basement.
We're gonna clean the basement. Um, fire code safety. We can't have stuff in the basement. We gotta clean it up. (···0.6s) And
what I would do is give them each like a, like a post-it note, you know, get four different colored post-it notes and say you got
yellow, post-it, red post-it, blue post-it, pink post-it. Whatever's yours say Apartment A, you get red post-its whatever is yours.
Put a put a put a post-it on of your color. Apartment B, you get the, the other color. Post-it. Give each tenant, but give them like
10 to 14 days at claim.
Their stuff we don't wanna throw. And because let tell 'em we're gonna clear that out. We've gotta clean the basement out.
We're gonna do that in the next 10 to 14 days. So tag your stuff. Whatever's in there, we're gladly to keep four of them.
Whatever's not, we're gonna give away. We're gonna sell. We're not put, you know, throw in the garbage. I don't like putting
the garbage. A lot of times you gotta like recycle that kind of stuff or upcycle it, sell it, give it away, whatever. I don't really like
sending stuff to garbage unless we really have to. And some stuff we always have to. (···0.7s) So, so your tenants over the next
week or two, they tag their stuff.
Great. Call in a company, take, take the rest of the stuff away or sell it. Whatever you can do. Now you get a basement, you've
got stuff down there. The next step is to, we're gonna put some storage in. We're gonna, we're gonna build some storage units
in the basement. We're gonna have a guy go to go to the hardware store, buy some two by fours, buy some chicken wire or
some fencing. We're gonna build some proper storage units. Now this is a fourplex. Let's use fourplex in our example. We've got
four tenants. How many storage units we're gonna build. We're gonna build at least four. I'm gonna propose to build as many as
you can.
I'm gonna build four minimum, ideally six even better be eight storage units. Why? Because we're gonna take this area, and
again, we're gonna put laundry down there. Need to have proper walkways to get to the, get to the boiler or get to the electrical
panel, get to the laundromat, got the laundry machine obviously. So have some proper room down there, but put in as much
storage as you possibly can. In fact, I wouldn't really leave much area for walkway 'cause that could allow people to put a bicycle
or whatever. So put in, let's say we start with, we put in four storage units and every storage unit, we actually build that down
there.
We take the tenant, they got their, their stuff in there, their, their, their label of their yellow post-it note. We actually put it in
there, put a lock on that door. So we've got 4, 4, 4 (···0.7s) units there. Four, four storage areas down there for our tenant. It
doesn't have to be real big. It could be like four by six, four by four, you know, six by, you know, whatever. It depends on the size
of your basement. This may give 'em, give 'em a fair size one that they can put a bicycle in there. A few things. 'cause tenant
always have stuff to store. Um, so I would give that to 'em.
No charge because they're already living there. If you try and charge them for this when they live there, it could cause problems.
You can try it. I've never done that way. Anytime I get a tenant living there, I say, we're gonna do this for you. Here's your key.
It's no charge to you. It's more secure. Nobody's gonna walk away with it. It's nice and organized. It's clean. We gonna a laundry
down there. It's win-win, win. So I would do that for each tenant. Clean up the basement, put in laundry, put in storage, give 'em
a, give 'em a key or the combination for the lock. They've got their stuff secured. Now I would like to really put in there another
two, three, maybe four more larger units for storage.
(···2.7s) These larger units for storage, I'm gonna charge 25 or $50 per month. This could be at least the same size or the first
one is four by six. Either four of those. One for each unit include in the rent. That's great. The next two or three or four you do in
addition to that, those are bigger. Now if you can go then be the same size, so be it. (···0.7s) But again, these are upsell, these
are extra revenue for us for the property. And go as big as you can. If you can do eight by eight or whatever, maybe do two eight
by eights.
Again, every basement's different, but these are bigger ones. Can you get $25 (···0.8s) a month extra $50 a month extra? And
this way there's no bicycles in the, in the walkways. There's no extra stuff laying around. If it doesn't fit in your free storage
locker, then you gotta, hey, you've got too much stuff. You can, you can go somewhere else. You can go offsite, rent storage
somewhere. You can rent it from my basement. But the, like I said, the first four are included. The next 2, 3, 4 are an upsell. And
tenants love it. They actually enjoy that because their stuff is protected. It's safe.
They know it's there. It's a clean, organized basement, um, upon tenant turnover. Okay? So we had four tenants. The first, the
first four by four unit, we gave it to 'em, no charge. And we gave him a key for that to secure it. Once that tenant leaves,
however, I get a new tenant moving in and suddenly the first unit, the four by four unit becomes $25 a month if you want. We
do have extra storage available here. It's locked, it's secured, it's your protection. You put your stuff down there secured. No, no,
no charge. If you wanna keep all your stuff in your unit, you can do that too. But bicycles now, I really don't prefer down there.
Um, but you know, we do have another storage. I bring 'em down there, show 'em the laundry, show 'em the storage, say this is
available for $25 a month if you want. The bigger one, the bigger one is $50, $75. Once you get the tenant turnover, now we're
actually making money in the basement, right? If you've got four units down there at $25 and you've got an extra 2, 3, 4 units
down there and an additional, uh, $50. Let's say you had two units at 50 and four at 25, you made $200 a month off your
basement. What used to be an eyesore is now a revenue that's $2,400 a year.
$2,400 a year. N o i times 10. (···3.2s) That's, you've added $24,000. The, your basement just off storage alone. Your tents are
happier, you're happier, you get some money coming in. (···0.7s) Laundry, right? Laundry, laundry varies. How much are you
gonna make? But on a fourplex, you should be making roughly 50 to a hundred dollars a month off your laundry machines there
in the basement. That's another $1,200 a year. On top of the, you're making $3,600 a year in your basement off laundry and
storage.
$3,600 a year of new revenue. N o i times 10. You added $36,000 to (···2.5s) the, to the value of your property. That's a good
investment. So you see why I walk into basements? I say, wow, this is exciting. I don't tell my seller, I say, oh, I say, what a mess.
I go to the seller. What a mess. Oh, we gotta pay to this stuff taken away, right? It's all negotiation. But as soon as I get that,
that property under contract or I've had students I've worked with that look in the basement, they're ready to walk away. I'm
like this, this is a money maker down here because it's an opportunity. And as real estate investors, anytime we see an
opportunity, can we monetize that again?
Someone else's problem could be our game. So how do you, how do you add the value to property, laundry and storage in the
basement too? My favorite ways like to do stores in the basement for a couple hundred dollars in a trip to hardware store. A
handy person could probably do that in a few hours. Like, I couldn't probably take me weeks to do it. I'm not very handy, right?
But again, I would hire somebody that down there in no time, that's like a Saturday project to do a basement, the laundry. Add
that in later too, obviously. (···0.6s) Alright, let's move on.
I can spend enough time on basements of fourplexes, but I do definitely enjoy that. See a lot of opportunity there. What else can
we do? Solar panels. Can we add solar panels to the roof or to the property maybe? I know, I know years ago solar panels were
a very big thing and a good revenue generator. Um, maybe look into your area. Of course we've got, you are watching this
recording from all over the country. Different areas. If you can get some revenue from your solar panels, um, to buy solar panels
are obviously a good capital cost. Um, if you've got a newer roof on your property, maybe, maybe solar panels are an
opportunity.
I know a couple years back, the work companies in my area who would actually, (···0.6s) they'd come up, they'd actually put the
solar panels on the roof and they would rent the roof from you. So that was pretty cool because they would actually pay for the
installation. It was their solar panels. They would collect the money off the hydro. They collect the revenue from the solar panels.
They'd basically pay your rent of a couple hundred dollars a month for your roof. Well, if you've got a new roof up there and is
not doing any, if you got $200 a month off your roof or whatever number it is, obviously right?
Even a hundred, $200, whatever it is over the course of a year, that's $200 is $2,400 a year for (···2.8s) your roof, which o
otherwise doing nothing. So look into solar panels, talk to other investors in your area. Doesn't make sense to do that or not, but
it's a pretty lucrative thing when you've got no cost involved, there's gonna basically rent your roof from you. So now you're,
now you're getting rent from your tenants. (···0.8s) That's great. That's nothing new. Um, you're getting rent from, you're
getting, you're getting revenue from your basement. If you're laundry and storage, that's pretty cool. And now you get revenue
from your rooftop for solar.
Again, $200 here, $200 there, a hundred dollars there. (···0.8s) It all adds up. If you can get extra $500 a month, your costs are
are next to zero. And that's actually 100% profit and goes right to your bottom line. So a lot of landlords talk to me, say, so
Steve, I, you know, the, there's no money. Or, oh, Steve, what do I do? O Steve? Like, like my tenant didn't pay rent. Or O Steve,
you know, I'm not making any money. Well, if you're, it goes back to cash flow. If your property's not cash flowing, if you bought
a property and expensive market, or your rents don't cover your expenses or whatever, maybe you get some vacancies.
Anytime you can bring new revenue to your properties and make you a better investor, anytime you add cash flow to your
bottom line, it's gonna make you a better investor, solid investor. You see people buying more and more properties. And I've had
other, other investors say, well how do they do that? How are they buying more and more properties? And maybe that person is,
is struggling. Again, thinking outside the box, people say, oh, laundry's a pain. That laundry's a headache. I don't know if you just
hired out to a contractor and let them, or a company that actually does rentals, who's got the headache?
If the laundry's out say, okay, well just call the company and say, come fix it. You gotta pay the bill. Maybe you wanna take that
headache on yourself. We start to see with property investors who wanna take these headaches on, right? They want to buy the
laundry themself to save a few dollars. They want to cut the grass themself to save a few dollars. They wanna manage the
property themself to save a few dollars. I'm actually talking about how do we increase (···0.6s) revenue? How do we increase the
value of property? How do we increase our N o i, how do we increase our cash flow to pay for that property manager to pay
somebody to cut the grass to pay for these or recover some vacancies?
You to have that. These are all ways, this is how you can buy multiple properties when other people are selling. You can be
buying 'cause your, your property's going very well, okay? Uh, vending machines, if you've got the room, depending on the size
of your property, if you've got like a landing somewhere or a common entrance, vending machines, you know, what can you sell
in there? Um, it's up to you. Um, I would, I would sell laundry cards in there. If you've got the cards for laundromats, I'd definitely
put laundry cards in there for sale and they have to top those up online.
But, um, again, maybe you should give those laundry cards away. Again, vending machines, maybe you got room for that,
maybe you don't. But just the snack items, pop chips, that kind of stuff. Um, usually in a bigger property with that. But vending
machines are a great source of revenue. Again, you can do it yourself. You can stock it yourself. There's companies that will
maintain and stock that for you for a fee. Maybe just rent the space from you. But again, a little bit of hydro and some space
and entryway vending machines. Yeah, if you make 50, a hundred, $150 a month off it, why not? You're just trying to revenue
gen generate the revenue from your property.
And, um, again, I would put it in a visible area. Maybe the entryway has people coming and going. I would never wanna put one
in the basement, but a laundry machines are just because you don't want people trying to get into your vending machine or find
some money in there. Get a free chocolate bar. I put it in a, a visible area, like a, like a, an entryway on property (···0.9s) parking.
Um, this is, uh, a topic that some people (···0.8s) have a hard time charging for parking. Some people love charging for parking.
It just depends on your area. Is parking in demand? How much parking do you have in your property?
Um, how much pro, how much parking does the city make you have? And what do you have proper parking for your property?
So these are all things parking. Maybe you can, maybe you can't. But, um, I've had before tenants come up to me and say, Steve,
I've got three vehicles. Oh, they'll just take up three spots, but I've only got four or five spots. Okay, no problem. So I allow this
one a common thing. So if you've got a fourplex or a duplex, let's say, you know, it depends on your parking. Look into that.
Obviously you gotta maintain the code from municipality you're in. But if somebody has three vehicles, do you have room for
that? You may have to say no, right? I allow one, one vehicle per unit.
If I've got a fourplex and I've got six parking spots and everyone in my tenants has three cars, that's a problem. So rate the lease
I put in there, parking for one vehicle allowed. And that's, we have room for that. That's fine. Parking for additional vehicles, um,
to be, to be a case by case basis. Second vehicle, $50 a month. That's just the way it is because they've got limited space. Um,
I've had tenants actually park at the neighbor's place down the road. They've got a friend. Um, what we're trying to do is
minimize, obviously collection of cars not being used.
So if they've got two cars, hey, I allow it, it's an extra source of revenue for an extra 50. Maybe it's $25 a month. Um, maybe you
only have four spots or four cars, maybe there's no extra money. But if you're in a, if you're in a popular area, maybe a
downtown area where parking's at a premium, you can definitely charge for parking. One car, $50 a month, a hundred dollars a
month. If you're in a busy downtown area in a city, you can definitely charge for parking. Say, Hey, to rent my property is a
thousand dollars a month for your, your one bedroom apartment parking is additional a hundred dollars or whatever it is.
It's all supply and demand. (···0.8s) Don't be afraid to charge for parking for second vehicles. Don't just give the spot away. If
you've got room for extra, extra vehicle per, per per unit, or maybe summer units are allowed to have extra parking. Don't be
afraid. Whatever you can get for it. Do tenants like it. But again, if you've got a tenant living there, you just introduce, we're
gonna suddenly start charging for parking. That's gonna go over bad upon turnover in your property. This is a unit unit's a
thousand dollars a month. You know, utilities, maybe not, I'm not sure. It depends.
They include it or not. It's up to them. But a thousand dollars a unit. Let's see the basement. You've got storage down here for
$25 a month over here if you want the other one. It's, it's $50 a month for storage over here. Um, oh, do you want park parking's
included? If you've got a second vehicle or a motorcycle, scooter, whatever, that's an extra fee for your second vehicle. So would
just be parked it over here. So what would you like? It really becomes like an a lock cart. I would never want to price yourself out
of the market. If you can do the research. See other properties aren't charging for storage or aren't. Well, I would charge for
storage regardless. Given loan for $25 a month is a non-issue.
Um, but again, charging for parking, you gotta kinda look around and see what you're doing. (···0.9s) All right, cleaning services.
Can you offer cleaning services if you're in a, like, in right below those furnish departments? So let's may go hand in hand if
you're, if you're dealing with professionals furnish departments, (···2.3s) I would definitely offer cleaning services. Number one,
cleaning service. One, you can send a, a maid or a cleaner of some sort in there and just check on your property. If you're talking
furnish departments, a lot of times you need a nice, maybe executive furniture department's got nice leather furniture, nice
amenities, nice, everything in there, right?
This is this expensive. We wanna maintain, we wanna protect our investment. So could the cleaner go in and be your eyes and
ears for you? Yeah, I've had cleaners say, oh wow, Steve, those tenants are not taking care of this place. Really. Thanks for
letting me know. I'll, I'll go knock on the door or send an email or text the tenant. Hey, um, you know, how's, how's everything in
there? Um, is everything okay? Like, I know the cleaner just told me this, but do you need to handle with anything? Um, I wanna
basically say if they're not maintaining the place, why have a conversation about that.
And cleaners can be a great eyes and the ears for that. Um, clean services, simple. If the cleaner charges me a hundred dollars to
go clean that property, I'm gonna offer that for is $125, $150, (···2.1s) I'm pass that cost along and a little fee for myself. Now,
you may think, well, it's extra $25, but (···0.7s) I gotta schedule a cleaner. Well, I've gotta hire cleaner, schedule a cleaner. I've
gotta find a, I've gotta be the liaison between the tenant and the cleaner. I've gotta be the liaison afterwards if something
happened. Um, I've had tenants before tell me, oh, the cleaner stole, that's a cleaner broke that.
Really? Okay, well lemme call back. No, they didn't. Yes, they did. (···0.6s) So I wouldn't do it for $25 per clean. I'd more 50 for
my time in trouble. I gotta pay the cleaner. I gotta collect the money. So there's a bit of work back and forth. But if it's
something that's valuable and offered, once you have that routine of, um, if you got furnished units and you get long-term
tenants, it can work out quite well actually. And if you're making $50 or $25 every time the cleaning goes in, once you got longterm
tenants, appreciate that, then it can be a little bit of extra revenue for you.
Your, your tenants are happier because a cleaning service, if they're new in the town, they may not know where to hire a
cleaner, may not Hulu to get, you can do that. Make a bit of money for yourself too. (···0.9s) Cable and internet services. Um,
some people love this, some people don't love this. Again, just an idea. I've, I've never done this myself. I, I know some other
investors have done this. Some people have great experience with it. They make a bit of money at it. They, they control. Um,
who, uh, the, the internet providers and their property. A (···1.1s) few years back when the, the s satellite dishes, like the satellite
dishes were big and they're still around now too, but, uh, a lot of investors didn't want their tenants putting those satellite
dishes on the roof or drilling into the roof or the siding or hanging them.
So they said, we'll offer the, we'll offer the cable satellite we'll offer ourselves. You just pay us for it. (···0.5s) Fine. They can make
a bit of money. They control who actually has that. I like that. What I don't like is I talk to other investors who are now suddenly
tech support for their tenants because when, when their internet didn't work, so the tenant calls 'em up, says, my internet's out.
What are you gonna do about it? Well, rightfully so, because the tenant's paying the landlord or the investor and the investor
controls that. So they suddenly became tech support for all their tenants. And that's why I never did that. Uh, other ways to
increase the value of property. What about cell towers (···2.4s) for a long time there they're putting cell towers. Um, again,
different things like advertising for billboards. Is this something you can do or not? Advertising for billboards. Um, I've seen a lot
of properties where they, I guess the backyard of the property goes on to maybe a drive through for, could be a coffee shop or a
Starbucks.
If you're kind of backing onto like a maybe busy area, a drive through or some other thing, maybe, maybe a highway or other
busy road. Could you put some sort of billboard back there? It (···0.7s) doesn't have to be like, it doesn't have to be a big
traditional billboard. It could be, right? If you've got that much space, that much exposure, you could do that and definitely
charged out for rent. Um, it could be an electronic billboard. I've seen that before too. Anything with the message you can get
revenue from. I've even seen it just where people kinda had a welder kind of drop some or well welder kind of build up some,
some, uh, vertical signs where you basically put your, it's almost like a realtor sign, like for sale by owner sign.
Um, so maybe like a two feet high by, by three feet wide. And they just kinda slot these signs in there and they're like probably
15 feet high beside the drive through. You can do whatever you want. If there's a way to drive some revenue from your property.
Again, advertising billboards, if you've got these small signs, there's a bit of turnover in people are chasing people down. If
you've got 20 signs up there of 20 like realtors or mortgage brokers and chiropractors and massage specialists, that's usually
advertises on those.
Gimme a great source of revenue. If you had a hundred dollars a month (···0.6s) and if you had 25 of those up there, it's 2,500
bucks a month in advertising from a little, from a little bunch of signs up there for a hundred dollars a month, it's actually pretty
cheap advertising. And for you, it's 2,500 bucks a month or whatever number it is. It's good revenue for you. Good revenue for
them has been of work for you maybe. But again, if you do annual renewals, $1,200 a year, you get your space here. If you're a
little two by three sign, if you wanna do a great big billboard, if you've got that kind of space back there, you've got the kind of
traffic going by maybe near highway or something.
If your city allows that, first of all, you're gonna still allows that, again, it can be a great source of revenue. So you're starting to
see there's definitely, well, what I want you to see, what I hope you're seeing, there's a lot of ways you can add value to the
property. (···0.7s) And when you look at a property, if, if the rents are low, we haven't even talked about that. If, if the rents are
low and the places a bit of work, you easily, you know, raise the rents, bring the value up to the property as you bring the value
up.
And you can put different, we're talking about different amenities in the property too, but like, we didn't even talk about just
raising rents, but why are rents low? Usually mismanagement, tired landlords, uh, that the building is tired, the units are tired,
maybe the tenant mixes all wrong. Tenant mixes. Next we'll talk about next actually. So how, how do you add more value to the
property and, and just making it nicer. I recently did, uh, did a deal, uh, just not far from where I live, actually, closer to Toronto.
And it was, um, it was, uh, two multi-family buildings.
Two, yeah, two multi-family buildings side by side. (···0.6s) And the tenant mix was a lot of people on sort of government
payments. Um, um, and we actually bought this, bought the property, renovated the property, and the, the tenant mix is now
young working professionals. So it went from the tenant, the tenant building where people didn't, you know, they're kind of like
around the building all day long. They didn't go anywhere. They're doing like laundry at two in the afternoon. And then we
started putting nicer amenities in the building, like inside the, inside the un input subway tiles, like quartz prep, quartz
countertops, uh, in the, in the, in the kitchen.
We did the, the washing machine had the washer dryer combo all in one washer dryer combo, all in one there. Nice, clean, new.
So for a while there it was actually we had, we had a mix of the old tenants in the building. It had a mix of the new tenants in the
building. So kinda this yining and yang, it, it didn't really make sense, but over time, and actually the building is still actually
being in transition, so it's actually going very well. But, but tenant mix and other things too. So just, just improving the building.
And when you buy a building and the pro, the rents are way down here. And after you start putting in, you know, nice new
countertops, nice and clean, start investing back in the building your rent's in, in the right, in the right area.
I'll say it in the right area. Your rents can go up significantly if you've got the, the, the tenants that wanna pay for that. (···0.7s)
And again, like location is it near? And this, I'm just thinking this building, this building had so many check marks, right? Like it
was, it was the ugliest building in the street when we took possession. It's the ugliest building in the street (···0.5s) and it had,
um, old land, like tired landlords that say, um, from the curb it didn't look good.
The, the units were not nice. The rent's not been raised in years and years and years. So rents were below market value and the
city it's in actually just announced we're gonna put in a, uh, a transit stop, a block and a half from these, these two buildings.
And so it's just like check, it just got better and better and better. So, um, of course that's a three to five year deal, but just
improving the building itself, we didn't even touch on that. It's the most obvious one. So I'm trying to find other ways to add this.
So, so tenant mix in locations. Can you move certain tenants within a building to allow more income? So why would you wanna
move certain tenants?
(···2.5s) Well, many reasons. Um, again, tenants live there. Maybe they don't like their neighbor, they like the building. Um,
maybe as people age, if you've got, if you've got tenants that live there for year after year, decade after decade, maybe get
older, maybe stairs are an issue. Maybe they, now, now maybe they need like a handicap accessible unit, right? They don't need
stairs, need a shower. That's kind of like rolled maybe a wheelchair. Now again, mobility issues as people age. So, so can you
charge more if you've got like a, a, a walkup, (···0.7s) can you charge more for your main level floors?
(···0.8s) Maybe if you've got that kind of demand for your property because somebody, uh, somebody wants a main floor
property, um, they could maybe pay if they can't do stairs or don't wanna do. It's just more convenient. So more stairs equals
usually less revenue. So can you move people around? (···0.6s) Absolutely. And if we want to pay a bit more money for it too.
And of course if you got an empty unit, I'd always suggest update the flooring paint. Um, maybe time to update the kitchen. Like
kitchen cabinets can be painted. You can add so much value with paint these days. Painting kitchen cabinets or just change 'em.
Um, it's not that expensive. I would never say spend a ton of money on kitchen cabinets and doing all that. So, um, why don't we
take a break here. We'll, we'll stop at tenant mix and locations. We'll stop the recording here. We'll come back, we'll continue on
with this slide. I'll see you soon. (···6.2s)
(···5.6s) Hello and welcome back. Let's continue on with how to increase the property value. Okay, so we just talked about tenant
mix, tenant locations, moving tenant around with the same building or a different building you own, perhaps, uh, guest suite. So
this is little uncommon guest suites. Um, if there's demand for that and need for that, again, it's up to you if you can (···0.7s) fulfill
a tenant's, um, need with that. Make a better of revenue.
It's win-win party rooms. Kinda the same thing. Party rooms. Um, I'd say definitely talking about a bigger building here. We're
not talking a duplex or fourplex. And, and I guess with these, these, uh, this whole section we're gonna do here, increasing
property values, decreasing property values, better use, um, creatively financing. These are all, it could be a duplex, it could be a
fourplex, it could be a commercial property. I (···0.5s) think the bigger the property, the more choices and options you'll have.
But a lot of these definitely apply for smaller properties too. So I just want you to start thinking outside the box here.
So, party rooms a bigger, bigger property. Um, I don't use the word party, but you know, banquet hall, uh, meeting rooms, stuff
like that. If it gets revenue, there's demand for it. Why not? Uh, supplying amenities to attract specific tenant types to charge
more. So examples, upgrade cabinets and flooring. I touched on this earlier. Um, supplying amenities. Again, could be
wheelchair accessible, um, could be special interest, that kind of thing. Just nicer, more modern property and can bring up your
bottom line.
Again, if there's a demand for that, like we could, we could talk endlessly about that. How to research that, how to talk to other
investors. Um, it, it's a mix. You want to have nice, nice amenities, nice cabinets, nice flooring, nice hardware. But again, it's, it's
easy to overspend. And if you overspend for the area or your building, you might not get that money back. So it's definitely, uh,
definitely you wanna do your research there and, uh, do your homework on that. Spend your money wisely to maximize your
return on investment there.
(···0.8s) So I, I hope you enjoyed, uh, uh, can the property increase or can we increase the property value in any way? We
touched on a lot of topics. Some easy, the basement, the easy stuff, like the low hanging fruit, other ones, you know, a cell
tower. Again, that's, that's a little rare, but I don't want you to, um, not consider all these things. There's an opportunity
whether solar, solar panels, cell tower, laundry, big and small. If there's a way you can increase the property value, just makes
you a better investor, puts more money in your pocket day after day, month after month.
So let's continue on here. The next slide, Uh, (···1.6s) maybe there we go. Uh, can property expenses be decreased? So the
opposite, we want to increase the revenue, decrease the expenses, no question there. So let's talk about heating. Heating also, I
guess, uh, cooling, if you're a warm climate. Heating versus cooling. Um, many ways you can do this. And this is a, I'm not gonna
spend too much time on this is a big one. I'm sure you've already looked into this different ways, but I guess what what I like
doing is when you, uh, have the, what do you call it, where the, the, that sliding door or the patio door, when it opens like the,
the heating and cooling clo, it shuts off.
So a little connector, a little circuit breaker on there. So anytime the doors are open, the heating, cooling shuts off. Basically just
encourages people to close, close the, uh, the, the doors we don't want to heat out. And the cool exactly with that. So that's
pretty common. Different ways you can do that. Lots of contractors handymen, lots of government incentives. Government
rebates. Ask around, see what's current in your area. Um, what you can do to save a bit of money there.
I gotta see heating costs, utility costs, those are always sending, we wanna be aware of water, uh, low flow toilets. Um, a lot of
regulations with toilets. What you can do, uh, the, the, the gallons per flush. Um, so low flow toilets, um, I put them in all my
units long, long time ago. Uh, depends, uh, some, some areas I've invested in, actually the water is actually not expensive into
other areas. The, the warm climates. Water is very expensive. So just depends where you invest. I know some people are
surprised saying, you know what, in this one area, particularly the water's not expensive as surprisingly, but (···0.6s) it's not.
So it's calma water is expensive, getting more and more expensive, especially investing the, the south where it's warm, while
there's a huge challenge there for cost. We all know that landscape. Um, outdoor landscaping there, uh, a lot of people I've seen
it over and over is put stone instead of grass. With grass, you gotta pay somebody to cut it. You gotta maintain it. You're into
pest or, um, pesticides or is it pesticides fertilized or that kind of stuff. So a stone replacement, if you know you're gonna keep
this property for a number of years, um, people say, well, stone's expensive.
Landscaping expensive. And some people just don't like the look of it. But if you, if you do it properly, um, with landscaping, less
is more. If you overdo it, it's cost you more money. It's more maintenance gonna be down the road. If you do like a minimal
landscape, look, make it nice, make it, make it make it attractive because you wanna see your tenants have a nice place to live.
It looks nice from the road, but the money you save by not paying for lawn care and, um, weeded control, fertilizer, water
perhaps like you can quickly pay for stone landscaping outside pretty quickly.
And a lot of areas just naturally stone anyway. So, uh, stone removal, um, do snow removal. If you this caters to you, uh, do you
pay per, per push as they call it? Do you pay an annual? I've often found that paying annual, it gets a better price. Um, I find
snow air areas it's cheaper because, you know, in a snow area they expect to get snow. Um, so it's gonna be a cheaper, lots of
snow removal companies. Is it part of the business? They know what to do. It's not expensive.
Where I live, we get a little bit of snow occasionally. So it's actually more expensive, um, to have snow removal 'cause it's, it's
kind of like we get some snow some years, some snows other. Um, so it's actually a little bit more expensive where I actually live
and sometimes invest too. So snow removal, just on a good negotiation, I find, uh, in my experience paying annually, it can be,
um, a better buy than just paying per push. But every year's difference too. Uh, uh, um, other utility costs. Look at the insulation,
go up to the attics. If your buildings have attics, any insulation.
Insulation is cheap, I think. Uh, oh yeah, hot wrap, hot water tank, same thing. The last point there. Wrapping hot water tanks.
Again, a little bit of insulation. If you're gonna have this property for many years, you have this hot water tank for 10, 15 years.
A little insulation goes a long way. Doesn't cost you a lot of money to (···0.7s) deal with some insulation put in the attic or
around a hot water tank like that. I I say the hot water tank that'll wrap the actual blanket, the proper wrap for that hot water
tank. It just saves you some money in the long run. Not a lot of money to buy it, but could save you money down the road.
Um, so economies of scale, uh, economies of scale. What that means. So if anybody doesn't know what that means, as as you
grow, you basically, you, you, you scale your business, you're able to get better buys. So if you've got a property manager, um, if
you've got a property manager and you're paying the property manager 10% of collected rents, okay? If you're doing that, if you
got one single family house with one income, it could be more, um, economies of scale as you add more and more properties.
If, if, if you have, if you had, if a one single family house and you had a 15 unit apartment building, I guarantee the economies of
scale in the 15 unit apartment building, you'd better, the property manager would do it cheaper per door for the 50 units you
would for the single family. So, so cognitive scale, your buying power, your purchasing power, how you buy things, right? If
you're, if you're buying toilets for a property, you gotta buy 50 toilets. You get better buying if you gotta to buy three toilets, just
the economies of scale. So as you grow, um, you should be getting better and better buying power, get better deals coming your
way, your property management, all these things become a better investor.
Um, one thing I will, I will never say can, can property expenses be decreased? Um, I don't actually have it on the list. I don't
think, um, it should be decreased in the property manager. Um, a lot of people, first place they go is the property manager to
give 'em a better rate or I'll pay less. Well, you know, you can do that, but the property manager is the key to your business. The
property manager is saving you time, trouble, effort. They're running the business for you. They're the ones screaming tenants,
meeting tenants.
They're the one handing the phone call, maybe dealing with some plumbing issues. They're doing the work for you. So I, I never
suggest to, to minimize the paid your property managers. I always suggest take care of your team, take good care of your
property manager, maybe pay them more, give 'em a good bonus, then have a good month or the holidays, whatever. It's take
good care of your team. A lot of people I, I've seen, I've actually worked with other investors, I've worked with other students. I,
the first thing they do in trying to cut costs, um, they, they go to the property manager because a property manager, usually a
independent, sometimes a small business, sometimes they really need the money and they will give you a discount.
(···0.7s) But if you get a discount from the property manager (···0.6s) and the property manager, they, they probably manage
more tenant, more, more units, right? If you've got three or four ties, you hire a property manager, manage them. That's not
their only, you're not the only customer they have. Obviously they gotta make a living. They've got other units, other places. So,
(···0.7s) and other people needing their time. So if you need a favor and you ask them if you undercut their pay, are they really
gonna help you? They might, but they might, would maybe help someone else first.
If they've got a great tenant, say, oh, somebody calls 'em up. Oh, like premium tenant maybe got their, the best tenant ever. Like
you meet all the criteria, good tenant, are they gonna put this tenant in your building? Maybe you wanna put this, this tenant in
this other building. Maybe they get paid more money or they just like the owner more. So I always say, treat your team well. Pay
your property managers fairly, maybe, maybe above average, right? (···0.9s) You know, when, when, when tenant and property
managers, this is a whole nother topic here, like we go on for property managers are days, I don't wanna do that, but property
managers, when you have an empty unit take, how do you pay them?
Do you pay 'em a flat amount month after month after month? Where's the incentive for the property managers to rent your
unit? Because if you pay 'em the flat amount every month, whether it's vacant or fully rented, they get the same amount.
There's actually not much incentive. (···0.5s) But if you say, well I'll pay you a certain percentage of collected rents, which is
pretty normal, right? That's pretty normal. So the incentive of the property managers to have people in there renting that
property. So if you pay 'em 10% or 6% or 12 per whatever percentage of collected rents, um, that means rents has to be
collected to get paid.
So property manager's very aggressive, very, very, um, interested to get, get money paid by the tenants, paid on time in full,
makes their job easier. Um, is there a placement fee or is it cost for the property manager to put somebody in there? Maybe.
Depends. It depends what you, what you negotiate depends what the property manager works by. It's not hard when you're
looking at property managers. Someone, we're gonna have topic care. (···0.6s) When you're looking at hiring a property
manager, just interview some, interview someone in your area. 'cause where I invest the property managers could be slightly
different than where you invest.
It could be much different. I've seen it, it's kinda like region to region, municipal to municipal. The property managers kind of
have how they price, how they do things, even the rates. Um, I've seen property management as low as, uh, 5% of collective
rents. I see other markets is 10, 11% of collected rent. So it can range. Do yourself a favor and just call around interview property
managers. Ask 'em how much they charge. What do they do for vacant properties? Is there a placement fee for new tenants?
What's included with the base rent? How much for, um, you know, how much for showing a property, how much for fixing a
leaky tap?
How much for, um, you know, do they, do they clean carpets? Do they paint how much? How much? What's included? Um, do
they collect rents? Um, do they make deposits? All the, like what do they do? Like how many, what do you do? What do you do?
What do you do? How much, how much? How much? So? But going back to my point, I, I don't like discounting payments to
property managers. 'cause they're the life blood of your business. They're, they're within your property manager. I guess you'd
have to go in there and do it or scramble. Find their property manager.
(···1.2s) Property manager is one of the toughest things in this business. 'cause finding a good one, you might not find that the
first time. So you might have to go through two or three. Screen them, try them. Just see, uh, definitely one of the challenge is
finding a good property manager, especially if you're remote, because now you're rely on them a hundred percent. So anyway,
economies of scale, property managers, that whole thing there. And actually what, what, when I've talked to property managers
in the past, I've, I've kind of said different things to them and different results with each. But something I said when, when my,
when my unit is empty, I may pay you slightly less than the market.
I may pay you slightly less. 'cause I, I've, I've got no, I've got no income. I, I've, i times are tough. If I've got empty units, maybe
we're renovating the building or may just got some vacancies when the, when the unit's empty, I'll probably pay you a bit less.
But I said, Mr. Property manager, when, when my unit's rented or I've got people in these, these units, I'll pay you actually more

than the average by doing that. I wanna actually incentivize them to give me good tenants, keep my building full because my
building is full. I'm making money and I'm gonna afford to pay them more. But I want 'em to know when my building's empty or
lower, I gonna vacants, I'm gonna pay 'em a bit less.
But let's get some people in there, get some good tenants and have them stay. Can you incentives to have people stay longer?
Sure. Again, we're gonna have topic here, but incentives to have tenants stay longer. You can (···0.8s) different things. And is this
a a decrease expense? Actually no, it's actually added increase or actually the expense. But if, if you've got tenants to stay kinda
year after year, month after month, could you take a percentage of their rent? They pay you maybe 2% of their rent or
something. Could you put that into a fund? And every, every, every month they stay.
Every year they stay 'cause you credit back to them. So it's, there's a little forced in savings for them. So when they stay with
you, they've got money kind of built in. There's different plans like that and, and we could kind of elaborate on that a lot more,
but what can you do to actually incentivize people to stay? Like 2% is not a lot of money, but 'cause look, what does it cost you
to have a tenant leave? (···0.6s) Got vacancy, probably gonna change some flooring, then do some paint. You gotta show the
place and you gotta advertise for, uh, uh, tenants. You know, um, if it's a hot, hot market and you can actually charge more
money for your rent, you might want people to stay or you might want people to leave.
If you're a down market, it's hard to find good tenants. You might wanna pay 'em to say like, give 'em some incentives to stay
2% of their money (···0.8s) into a little saving account for them or what have you. But like I said, in a hot market, in an
aggressive rental market, you might want them to leave so you can get somebody else in there and raise the rents. Again,
depends where you rent. Are you a a tenant friendly? Uh, are you tenant friendly, uh, place? Are you a landlord? I guess what do
you mean by that? Do, do you, does the government favor more tenant (···0.6s) or investor who has more rights?
The tenant (···0.5s) or the investor, right? I'd always suggest to invest in areas where the, the, the investor, the landlord has
more rights. There's certain provinces near me, there's certain states where the government allows more rights to the landlord.
Like Texas, Florida, Michigan, right? In Canada, Alberta, so many places you can actually pick where you own new business.
Where I live, where I live in Ontario, Canada, it's actually more favor to the tenant. The landlord, um, actually has less rights.
The tenant actually has way more to an eviction in where I live, to an eviction here. It can be very time consuming, very costly. It
can happen, but it's not fast. I can go to Calgary, Canada, you can evict much faster. I can go to Texas, Florida, Michigan, you
actually evict much, much faster. So again, just even investing in the right, in the right area is gonna be the start of where, um,
the whole system starts. Where again, let's get back to, I can get off topic there. Uh, let's, let's get back to decreasing property
expenses. So, uh, economies of scale, we covered that one.
We just kind of this whole outside topic of economies of scale, we could talk a lot about that. One. Property tax reduction, you
know, can you apply to reduce the property taxes? Maybe you can, maybe you can't. Um, if you can save the money in property
tax, why not? Uh, maintenance. Uh, so maintenance in your property. We wanna maintain our properties, but obviously
maintenance. Dealing with contractors, again, just getting good bids, dealing good contractors, people to do good jobs for good,
good prices. Um, again, add some value to your property. Let's not overpay.
I always, I always hire contractors. Try, try hire companies. I say I want, I want a good job, but I want a fair price. (···0.7s) I don't
wanna overpay. I do want a good job though. I don't want people to come in and cut corners. I don't want a cheap renovation. I
don't want a cheap anything, but I want, I want fair price or a good price. Okay? So it's just explain to people. I've actually had
contractors tell me, I said, I don't work at that level. I only do premium finishes, premium renovations. I said, well, I've got a
rental, I've got tenants. My last tenant paid in 18 months. I had to paint the entire place.
So if you're only doing work at a premium level, maybe to not rate the person for me, I need to find somebody. Um, I've, I've
hired people to paint an entire house. I've had a, I've had one fellow paint an entire three bedroom house in two days. That's
perfect because for a rental, right? He painted the roof the same clothes of ceiling, same clothes of baseboard, great entire
three bedroom, uh, one bathroom house in two days he was in and out because my tenants in there. I know I'll probably paint
the place again in a year or two because my tenants will come and go. I just know that that's just the way it is. So do I need
somebody to be meticulous and do this?
That's a small example, but maintenances can be really kind of extrapolated to many, many instances. So if you're thinking
(···0.8s) in your rental, um, and if your rental's an executive rental, it's a fancy get premium tenants, okay, maybe you want that
person. But if you're talking the average rental where your tenants stay a year or two, right? I'm not gonna spend a ton of
money on paint. It's gonna be clean, it's gonna be freshly painted, it'll look good. The flooring will be good, but I'm not gonna
spend a ton of money on paint. (···0.6s) If I can find somebody to paint the whole place for a good price and this new paint looks
good, I'll do it.
I'm not gonna go to premium services for a rental. Um, something I learned a long, long time ago is I'm not living in my rental
because when I live in my property, yeah, I want, I want the, the, the ceiling to be on like a, a ceiling white. I want the trim to be
like a, like a medium gloss, trim painted white and fresh. Um, maybe I'll paint my doors a different color than the wall, but I
want my walls to be a certain color and that's where I live. That's kind of normal. But in a rental, it's kind of like, kind of one
color everywhere. I'm just trying to keep my cost down. If my tenants wanna paint the walls a certain color, you know, maybe
have a conversation about that.
Maybe I allow that, maybe I don't. Great things. You can run your business how you want and I'll run my business how I want.
Alright? (···0.7s) Insurance deductible. (···0.5s) What I've done in my business, in my personal is I keep my insurance deductibles
high because with that, a high deductible means I'm probably gonna claim less. But at the same time too, it, it lowers my
insurance, um, premium year after year. So higher deductible, lower my premium. Um, talk to your insurance provider and I just
say, if I was to lower my deductible, how much would save every month or so If I was to increase my deductible, how much
would I save every year and actually a few hundred dollars a year by increasing your deductible.
Would I ever decrease my liability? Well, probably not. We all have insurance liability. But would just ask what's common for
investors. I would talk to other investors, say, what do you have for liability? What do you have for deductible? You know, who
do you insure with? I talked about that earlier. Who do you insure with? Make sure what the right investor friendly insurance
company. Okay, let's keep our talk about decreasing our expenses.
Let's talk about hot water tank buyouts. Can you buy, you could rent the hot water tank, (···0.7s) but could you buy it? It
depends. Um, if it's a rental, you're probably paying premiums to rent that. Um, does that come come with maintenance and
service calls? Yeah, but once you, once you're in this business, you probably know plumbers. You probably know handyman can
work on hot water tanks. I know I do. I've, I've, I've bought a hot water tanks in the past. I still have some rent. It's kind of a mix.
Some it made no sense to buy them because the buy it was too expensive.
Others, as soon as the hot, as soon as that boiled hot water tank goes, I get rid of it. Send it back to the rental company. I I
usually buy them. I just buy it. I own it. I've got plumbers. I know, I know plumbing companies, they have them come in and
inspect it every year. A boiler, the inspection. Anyway, so these are things you just kind of do anyway. You're gonna meet people
in your team. A plumber is definitely one. 'cause you probably gonna need 'em over time. So don't be afraid to, to buy a hot
water tank because the rental, you just pay over time. The, I did some recent numbers on a hot water tank I bought in 2006.
So I bought this hot water tank in 2006. It was $650 and I had, I had a plumbing company put it in. (···0.8s) It paid for itself in the
first four years. (···0.7s) And so 14, so it's, uh, 2006. So it's been 10 years of putting money in my pocket, right? So that's just one
little residential hot water tank. Extrapolate that over every property you have, every hot water tank you own, it just suddenly
becomes it much more cost efficient to buy them, in my opinion.
If you wanna rent them, that's up to you. Okay? Insurance groups. Um, if you belong to real estate club of some sort or maybe
professional group for your work, uh, insurance groups, you can sometimes get some pretty generous rebates on insurance. Um,
look into, I'm sure you're, you're aware of those. If you've got some professional associations, you're probably aware of those
already. If not ask around or some real estate investing clubs. Usually fees associated with those. But if you get insurance
discounts, why not look into it? Light bulbs, that's an easy one. L e d light bulbs. If you've got any of those old, um, heat
generated incandescent bulbs around, get rid of 'em.
L e d light bulbs should be everywhere. Just cost du cost reduction. They're giving off. No heat (···0.8s) the way it is. Oh, uh,
reducing expenses, caulking. Um, you'd be amazed how much heat loss, um, for cracks in your cement. Um, just little holes in
your wall. All these little things. Uh, classic where somebody ran a satellite dish cable years ago, they were, again, back to
hanging satellites. We don't want that. Um, the, uh, satellite dish cable, they just drill through the wall. They leave the, the cable
comes in, maybe got a hole going through the wall.
Maybe the one side's got some mudding on it, they've painted it, but the outside still has a hole. So just caulking, caulking
around doors, caulking around windows, caulking around all these things. You'd be amazed if you have the right person go
around your house with some, a tube of caulking where they actually that it needs it and you actually save on your utilities and
heating costs with that. And then the last one there is hot water tank, uh, uh, wrap the hot water tank. So the point here with,
with any, anything we can do to decrease our expenses, right? (···1.1s) We talked earlier about increasing our, increasing our
revenue.
Now we're talking about decreasing our expenses. It's, if you can do that, you become a far better you investor. If you do this to
your personal life. This your business. I talked earlier about n o I times 10 and I didn't really explain that. Uh, the, the net
operating income of your business. So your revenue minus your expenses, right? If you collect a thousand dollars in revenue
minus your expenses, you know, maybe a thousand dollars minus $900, you go to a hundred dollars n o i your net operating
income's a hundred dollars.
(···0.5s) And n o i times 10 is a simple way. In properties. You're gonna in a 10 cap rate market, your n o i times 10, that a
hundred dollars becomes a thousand dollars. It's quick math. We'll spend more time on that at another time. Not right now. But
when you're thinking as a real estate investor, it always comes down to your net operating income, your net operating income.
'cause from that, you're gonna pay your mortgage (···0.7s) from your net operating income. So your income minus your
expenses because your n o i, your n o i minus your mortgage payment, your debt service is basically left over to your cashflow or
any money left.
You might have left over after your expenses. Of course, we want the highest n o i possible, right? N o i cap rate, gross rent
multiplier, all these buzzwords in the business. We start thinking like an investor, how do I increase my revenue? How do I
decrease my expenses? (···0.8s) And there's some big things you can do. And that's why when you buy a property, you buy an
old, when rundown property, um, it doesn't have to be old. Just buy a, a neglected property, an old property and maybe, maybe
even the landlord was tired, like a tired landlord.
Just neglected a lot of things with the property. The revenue was low, the expenses were high. You can get a lot of great buys on
properties just from tired landlords, tired landlords, um, just people that just, their heart wasn't in it. They got older or they went
through a tough situation in life. Maybe they got sick and this, this property just not their focus. And the property just got away.
The expenses got higher, the revenue got lower. They didn't raise their rent. Just they didn't know. And there's some great
opportunities out there, and this is how you turn properties around.
And you can do a lot of these things in a pretty short timeframe. We just went through these lists here. Um, you can't do all
these in every property, right? If you look at ways of increasing the property value, that'd be great to do all those. Just not, not
possible. But hey, as many as you can do. And this may take, you know, may, may take months, months, may take 3, 4, 5 years
to do all these, depending how big the property is and some challenges along the way and (···0.7s) decreasing the expenses as
well too. So lots of opportunity out there. I would encourage you to do more research on these.
Talk to your property manager, talk to your contractor, talk to your other investors. And any of these you can do, the more of
these you can do is to put more money in your pocket, increase your cash flow, make you a better investor. Alright, let's take a
break now here, we're gonna come back and, oh, this will be fun. We're gonna come back with, uh, can this property be
creatively financed? So hope you enjoyed this section. We'll see you soon. (···4.9s)
(···4.8s) Hi, welcome back. Let's continue on. What we wanna know about the, the next se section here is, can the property be
creatively financed? Uh, first we always look at, uh, we always consider traditional financing for the comparison of all these
other creative financing, creative financing, um, just doing more with less, using less of your own funds. And there's lots and lots
of different ways we're gonna touch on these here.
We gotta, like, it's a complete class on (···0.6s) creative financing. We go on for days. Once again, these are big topics. I know we
keep saying that, but let's touch on a few things we can kind look at. And these are large topics. These are great strategies.
Anytime you can creatively finance a property just means using less of your own money and more of somebody else's money.
And even, uh, even a traditional mortgage, if you're putting 20% down for a, uh, a (···0.7s) fourplex or a duplex, you're getting
80% for the bank.
Does that creative? Well, a little bit because actually using leverage, and we've talked before about leverage and leverage is just
maximizing your return or increasing your return, I should say, increasing your return on investment, putting more money in
your pocket, using somebody else's money to get a better return for yourself. So if you paid for a property cash versus getting an
80% loan to value, you're only using 20% of your own money to do that. So you're actually gonna increase your return on
investment that way. We always want a higher increased return on investment. So let's talk about some of the ways we can
introduce creative financing into, um, purchasing this property.
(···0.8s) First thing I always look at is seller financing. Seller financing is where we ask the seller to hold (···0.6s) all or part of the,
the mortgage. So we're gonna, we're gonna buy the property. We make an offer to buy the property, or (···1.1s) we're gonna
obtain financing one way or another to buy this property. The financing could be from a bank, it could be from a seller, it could
be a joint venture partner. It could be many, many other ways. But if the seller already owns the property, especially if the seller
actually likes the property, maybe they own it for many, many years.
Um, there can be many, actually. It could be many benefits to the seller for actually holding some (···0.5s) or all the, the
financing on the property. Um, there's lots of benefits to seller, there's lots of benefits to the buyer as well. For me, the buyer, if
I'm looking at a seller finance situation, let's say, let's say if I ask the seller to hold 100% of the financing, right? (···0.5s) It's, it's
the old saying, it's cash or terms. If I come with cash, I can probably expect, expect to get a discount.
If I come with cash, I've got, I've got a joint venture partner lined up, I've got bank financing lined up. I've got my 20% or 30%
whatever down payment money I need. I've got the financing locked up, I'm in there. So if I'm paying cash, I can probably expect
a discount in property. Not every time, but hopefully, um, if I don't have the cash, if I'm going for terms. So seller financing can
be concluded as part of the terms. In fact, most of these things we talked about here are considered terms I said before. I'll say it
again. Terms can Be more, more powerful than discount when buying a property.
I'll say it again. Terms can be more powerful than a discount when buying a property. Let's talk more about that. (···0.7s) So,
seller financing, um, I ask the seller to hold all the financing. 100%. Um, so probably a discounts of the question because the
seller, I'm asking them to do some work. I want them to take on some work by holding the financing. Uh, they're gonna take on
some risk. What happens if I don't pay? And you know, with this, so no discount. What if I paid full price for the property?
Anytime, depending on the market.
If you're in a, if you're into a buyer's market (···0.5s) and right away you start talking about seller financing, you probably got
their attention in, in a buyer's market, the seller, maybe the property's been sitting for a while. Maybe they hadn't had any
offers. Maybe the hell low, maybe they had all low ball offers. Sellers, you, they get tired of those after a while. But what if, what
if it's a seller's market? Or what, what if the buyer's market and you approach a seller's saying, you, Mr. Seller, I'll pay you full
price for your property. I'll pay a full price for your property. What I need you to do, I need you to hold some of the financing for
me.
So we do that. (···0.8s) You probably got their attention with a similar finance situation. I've heard of many cases where actually
the, the buyer pays more than asking price, (···0.6s) right? That sounds crazy. But we we're like, why would you pay more? Well,
if I've gotta come up with 20% down payment and I've gotta find buying bank financing or joint venture money, if the seller
offered to hold 100% of the financing or even a high percentage of the financing, would it be worth it for me to pay more than
asking price? Maybe I'm not saying yes, it's a case by case scenario, but we always think we wanna get a discount.
We wanna get this best price possible, the cheapest price possible. And that's great. But sometimes when the seller is often to
do work for us, the seller is offering to hold some of the paper. Uh, are they gonna take a bit of risk? That's the risks aren't that
much because I would just word the contract. I would just word the contract. If, if I miss, if the, if the buyer, which is me, misses
two consecutive mortgage payments, the seller can take the property back, um, no questions asked. And we put that in the legal
legalese or legal talk in the contract, of course. But the seller has basically become the bank and I've become the buyer.
The seller basically holds the mortgage for me. So this is a little bit complex. I'm hoping I'm doing a good job explaining it here.
But understand, anytime you hear seller financing or a vendor take back, as they call it here in Canada, um, with that, the seller
becomes the bank and completed seller financing on 5%, 10%, 50%, a hundred percent, whatever you negotiate, (···0.7s) seller
financing, the seller's, the banks, you negotiate the length of the mortgage, the interest rate of the mortgage, any special terms
of the mortgage.
And if you didn't pay deferring, like all these things, you basically negotiate. The great thing is the more and mortgage the seller
is to sell the property, the better deal you can get, the better negotiation you can do on the terms of this property as terms of
the sale. Um, advantages to the seller. Advantage of the seller of seller financing is number one, the property sold. Number two,
they may get some tax advantages. Talk to their accountant. Right now, I'm not an accountant, I'm not a lawyer, but they may
get some tax advantage. It's usually the case. Um, I won't get into all that too, but, um, um, it's sold.
Um, oh, they can make some interest, right? If they can make some interest on the property. If you're gonna pay them three,
four, or five, six, 8% interest, they make some interest. Rather than just getting a lump sum, paying some capital gains on that.
And then (···0.5s) hopefully making some interest. 'cause a lot of times I've asked sellers in past say, you know, I'm looking at the
property. I (···0.7s) just say, you know, Mr. Seller, uh, if I buy this property from you, what are you gonna do with the money?
(···1.0s) And they kind of look at me, kind of strange. They say, what are you gonna do with the money?
If you're gonna have three or four, $500,000, maybe a million dollars in your pocket, you might have some capital gains. Talk to
your accountant on that. But what are you gonna do with, do you need the money for another property? Do you need the
money to retire and move away? Like I, I've had many times sellers say to me, said, I don't know what I'll do with the money. I
really don't know. I don't need it, or I don't have any plans for it. So anytime a seller, um, maybe doesn't need the money or has
no plans, the money, it could be a good opportunity to discuss a, a seller finance situation. And with that, um, there's
opportunity there. If you never ask, you never get, I've been amazed sometimes ask sellers, and like I said, I, I ask for a hundred
percent, why not?
If I ask for a hundred percent financing and they say, oh, I can't do a hundred percent, I'll only give you 50%. Okay, great. Well,
I've got half my financing taken care of. I've got the other half the financing. If I ask for enough for the down payment, (···0.7s) if
I'm looking at a, a bigger property, maybe commercial property, and I, and the commercial, commercial property seller, seller
financing happens all the time. It's actually very common. Um, if I'm looking at a bigger property and I ask to sell it as if I asked
for a hundred percent of the financing, they sell a laughs at me and they say, well, I can't do a hundred percent, but I could do
40%.
would that cover my down payment? Probably. So (···0.5s) if I'm doing 40% from the seller and 60% from the bank or another
finance, I've got a no money down deal, (···0.7s) right? If I'm looking at a fourplex, and if the, if the seller has to do 20 or 25%
seller financing, I get the other (···0.6s) 80 or 75% of the bank. Again, it's no money down deal. Like, talk to your lender. Some
lenders allow this, some lenders don't allow this, right? It's no money down deal.
I've got no skin in the game. The lenders kind of know that you get in bigger commercial deals, that's actually much more
common. So get creative. Do not be afraid to ask for seller financing. Other modules, we'll talk more about seller financing. It's a
great strategy. Um, in 2010, when I first started investing and started taking training, I'd never heard of seller financing. It was
something I'd never heard of. Um, seller financing deals are very powerful. Any seller financing deal I've done, those has been a
win-win. And with that, it's a great opportunity for the seller and the buyer. Uh, advantages to the seller.
We talked about advantages to the, to we, we talked about advantage to the seller. Let's talk about advantage to the buyer.
(···0.8s) Advantage to the buyer. So, uh, if I'm looking at a property for seller financing, again, I found product down, payment,
money (···0.7s) purchase, successful with a seller financing, the seller's usually not going to ask for a credit check or verification
of income or, um, that kind of stuff. Like you can go to a bank, you gotta obviously prove income, proof, uh, credit, you know, all
these things. Proof of down payment, all these things. But seller financing the property is a collateral.
(···0.8s) So if I buy a property seller financing (···0.5s) and I miss a mortgage pay, actually too much. If I miss too much mortgage
payments, the, the, the seller takes the property back, (···0.6s) and that's rate the contract. So I wanna make sure I make, I make
every mortgage payment on time and in full. I wanna honor that agreement, otherwise I know the seller could take this property
back. That's the seller security. The seller security is, um, the property. (···0.5s) In fact, if I made three or four years on mortgage
payments and I missed some payments, the seller took the property back. I don't want that to happend be great for the seller.
They probably want the headache.
They, they've sold it, they moved on. But anyway, seller financing is a huge opportunity. It's number one. Uh, can the property be
creatively financed? Because a seller, um, if they've owned the property for a number of years, they believe it's a good property.
They believe that the rents are strong, the leases are good, the building is good, the area's good, all these things. So (···0.6s) this
is exactly what I do as I'm talking to a seller, especially face-to-face. It's a bit tougher with a realtor, but face-to-face with a
seller, I, (···0.7s) I get them telling me about how great this property is, how this property, like I said, the, the leases are good,
the tenants are good, the building is good, the roof is good, the area's good.
All these things, like it's all great. I say, well, well that's great. I said, how would you feel about holding some seller financing?
And if they say no, and a very nice, say, well, if you're not interested, I say, well, can I ask why? They say, well, I don't know. I
don't, it sounds risky, but I say, Mr. Seller, if the building is good, I use their words back. If the building is good and the leases are
good, and the tenants are good, and the roof is good, and the areas are good, and all these things are good, I said, why wouldn't
you wanna, if everything you're telling me is true, which I hope it is, I don't know why you wouldn't wanna hold some seller
financing because it's a great deal and allows them to make some money, allows me to give a deal and just, it's win-win all the
way around.
So, (···0.7s) I know I took a lot of time on seller financing, but it's a huge area of opportunity. That's why it's number one on my
list. Alright, let's move on. Can the property be creatively financed, deferred payments? So (···0.6s) in creative financing, if you
could, you defer your payments, if you asked, and again, (···0.8s) I want us to stop thinking of traditional lenders.
I want us to stop thinking of the big banks because I went into the big national lender, or the big traditional bank and said, let's
defer my payments. They, they'd probably look at me like I'm crazy. They probably wouldn't, they'd probably start the, the
paperwork of actually getting me outta the property. But let's talk creative financing. Creative financing. Let's think seller
financing. Let's talk joint venture partners. Let's talk, let's talk anything except the big banks. So let's, let's from here on in,
anytime we think of creative financing, let's talk about anything except the big banks.
Because the big banks, well, that's what we usually think of. Well, we don't wanna go there. We use 'em as a last resort. We
only new creatively creative financing deals using anything except the banks. Okay? So anytime I say something, deferred
payments, in my mind, I'm thinking, I've got a seller finance situation (···0.6s) and the seller's holding a hundred percent of the
mortgage or 50% of the mortgage, whatever it is. For this example, let's say a hundred percent a mortgage. It happens, it
doesn't happen every day, but it happens. Okay? Um, deferred payment. So let's say we bought an apartment building, (···0.7s)
duplex, fourplex.
There's a private mortgage in there with a seller finding situation. Let's say the property needs work, we bought it vacant, or
maybe we had to remove the tenants. The place needs work. We're gonna, we're gonna renovate this property, new kitchens,
new everything. It's gonna take three to six months to do this. (···0.6s) During that three to six months, I may have no income or I
may have greatly reduced income. So all I'm gonna do is say, Mr. Seller, this property, I need to renovate it in order to get the
tenants back in there, get tenants back on track, get my rents up. I need to renovate this property.
So the first six months, I'm gonna have no income or very little income, Mr. Seller. I wanna improve this building and continue
this deal going and have good cashflow building for many years to come, decades to come. But the first three to six months, I'm
gonna have no income. And in fact, I'll be spending money on renovations and crews and contractors, paint flooring to protect
this building, protect this property. And if the sellers are holding some paper on this, or if the seller's holding some of the finance
in, this'll be interesting what I'm saying. They want me to improve the property and have it run trouble free for years and
decades.
So I'll say Mr. Seller would be okay in our agreement if we defer my interest payments, if we defer my, my mortgage payments
till after six months, once they get some revenue in, um, even partial payments or graduated payments, same thing. Partial
payments. If, if they don't agree to deferring payments, we'll say, well, Mr. Seller, what if we cut my mortgage payments by half
or three quarters for the first six months? I'll put 'em, cut 'em in half, greatly reduce 'em. That's gonna allow me less out-ofpocket
costs. That's gonna allow me to use that money towards a renovation or getting tenants in there sooner.
And they'll get me back on track. Get the place rented sooner. (···0.7s) So, partial payments or graduated payments, Mr. Seller,
it's gonna take me six months to renovate this property. After six months, I expect in the first two months I'll have half it rented.
And next month after that, I'll have three quarters rented. The next three month, three months after that, I'll have the whole
thing rented. So I'd like to take my mortgage payments from half to three quarters to 90%. And what's the building that's a
hundred percent rented? I'll pay a hundred percent of my mortgage payments. Now with creative financing, (···0.6s) if you never
ask, you ever get you, some of you people watch 'em recording and be like, who would ever say yes to that?
Well, (···0.7s) in a, in a, in a buyer's market, when people can't sell a property, it's gonna slow to sell or they're not getting the
price they want. (···0.6s) You gotta put yourself in sale a situation, sell a situation. If they had a building for sale for three
months, six months longer, they're not getting their price. You'd be surprised what people say yes to (···0.7s) people. (···1.1s)
When I first started investing in property, I always thought everybody wanted the, the most money possible.
One, the top dollar sell for the top dollar. (···0.6s) Now, sometimes it is a case, no question, but not always. Some people just
want the property sold. They want the headache gone. They're a motivated seller. They get a stressful situation. Whatever it is,
there's lots of reasons why people would sell the property beyond getting just top dollar. Um, everybody's case is different. You
never know until you start talking to the sellers and finding out what it's all about. So, partial payments, graduated payments,
lots of things you can do there. So lots, lots of advantage for buyers and sellers for creative financing.
Alright, so cash back or credits for repairs. So these are things too, you can put rate in the offer to saying, uh, this place needs
new stair or new new needs, new carpet. The place needs in the roof. The place needs this. If the seller doesn't do it, you can ask
for a refund back at closing, gimme cash back at closing to fix this. Now again, bigger properties, definitely more common.
Residential properties a little tougher. But in a, in a private mortgage, you ask for whatever you want, right? In a private
mortgage, in a seller financing situation, you can ask for whatever you want.
(···0.7s) Will you get it? That if they accept it, you can ask for cash back on cash, back on closing for repairs. Okay? Um, interest
only payments. Interest only payments. These are common with second mortgages. Joint venture partners, private mortgages.
Because if I've got a property, and I've gotta put, especially if I've gotta put money back into that property for renovations and
repairs. If I had to pay principal plus interest, well the principal just extra money outta my pocket, I'd rather put that money into
renovations and repairs 'cause the building up to speed faster.
Um, interest only payments also very common on second mortgages. Second mortgages quite often are interest only payments
too. Um, I see also financing on properties. Um, just aggressive investors, they do interest only payments if they feel the
market's going to go up in value and they only pay the interest on it, well that increases their cash flow. (···0.6s) We all like cash
flow. Is that what you wanna do? (···0.8s) At first, I, the idea, I didn't like the idea of interest only mortgage payments. But over
time, actually look at the numbers and I kind of see like interest, interest only.
Mortgage payments are actually very interesting concept. It works best when the market goes up in value. But you lose that
mortgage pay down, but you increase your cash flow. So again, I'm just, I'm not saying it's right in every situation. I'm not saying
it's right for every investor. When I first heard of interest only payments, I didn't like it. Over the last two, over the last two years,
I've actually more and more in tune with the idea for the right deals. You gotta get, if you want the extra cash flow, you can do
that too. So all these different ideas, again, when 2010 when I started investing in property, I knew none of these, um, uh,
interest only payments a longer amortization table.
So could you go 25 to 30 years? You're just stretching your payments out, you'll pay more interest, but you lower your, your
monthly mortgage, increasing your cash flow. Promissory notes, alternative lenders. There's lots of things like even even blanket
mortgages. Blanket mortgages. If you've got a, a number of properties, talk to your lender. Put in blanket mortgage. And that's
a very complex topic. And again, we don't have really time to get into all of these, but I wanna introduce some of these. Oh, skip
payments.
(···0.5s) If you have a, like even with your, your national lender, your traditional, uh, mortgage, depending who the lender is, you
can actually skip a payment once a year. Okay, now check with your lender. Read your mortgage paper. Just don't say, well,
Steve said this, so it must be true. Well, again, my understanding is with a traditional lender, you can skip a payment once a
year, verify that yourself just to make sure. But you have to give them lots of notice. You do it once a year and it doesn't actually
hurt your credit rating or your relationship with the bank, but you have to give 'em lots of notice and work with them. Could that
increase your cashflow?
Absolutely. It should increase your cash flow by, uh, eight, eight and a half percent I think it is. So 12, uh, one to divided by 12 is
8% or 12% anyway. Not really of the mental math there. I apologize about that. But um, I'm not saying it's a good idea to do it.
If you had to skip a mortgage payment just because vacancies or life happened, whatever it is, work with your bank. A lot of
people don't know that you can actually skip a mortgage payment. Just give them lots of notice. If it helps you have a sticky
situation, why not go for it? The bank will do that.
Or at least a lot of lenders will. In a, in a private mortgage situation or in a, in a seller financing, could you actually write it right
in the paperwork for once a year? If you skip a mortgage payment, (···0.6s) you could. Would they say yes? It's up to them. It's
whatever you negotiate in the seller financing, it's gonna increase your cash flow by your mortgage payment that month. Okay?
Again, lots and lots of things you can do. Creative, creative financing, (···0.8s) joint ventures, joint ventures. So if you've gotta
come up with 20% down payment, could you go to joint venture partner for that? Yeah.
Joint venture, 80% from the bank. I've done this over and over and over. It's a great way to raise capital. In fact, it's my number
one way of raising capital is through joint venture partners. Yeah, seller financing. I've done that. Uh, joint ventures, I've done,
uh, property. I just bought myself, um, assigned a property. Lots of different things. But joint ventures is by far my most popular
way to do the business because lots of people have the interest in doing real estate. Lots of people see the TV shows and flip this
property and all that. If you talk to any one of your friends or family or social social circle, I bet they all know they could probably
name at least one person who became wealthy through real estate, right?
I bet they could name at least one person who became wealthy through real estate. Now, I hope they truly point at you or
hopefully in three to five years they're point at you. You're the one person who came wealthy at real estate. You had the
opportunity. But joint ventures, people like the idea of making money through real estate. People don't always understand real
estate. So anytime I talk to potential joint venture partners and I say potential joint venture partners because I screen the joint
venture partners.
So I'll just say JVs, joint venture partner or jv, I always call 'em jv. It seems almost unnatural to say joint venture. But my, my
potential joint venture partners actually screen them. I screen them, I interview them and I work with joint venture partners. So I
one fit my criteria and I actually enjoy working with because I want to work with the right group of people, have the right
mindset. I wanna be good partners for me because if I work with somebody who's a pain in the butt or they're hard to get along
with or they're chy or they're ordering me around or they don't appreciate the interest payments I'm giving them, I'm putting
'em in their pocket.
So it's important to me to have people on my team that I can relate with, work well with me. I actually get along with, because
my joint venture partners, I may wanna take them for dinner. I may wanna have them, you know, we sometimes get to those
socially. You'll find once you start doing business with people and you start having good positive relationships and good positive
business dealings, kind of month after month, year after year, you become friends. You get invited for meals or to a cottage.
So I like doing business with people I like. (···0.7s) And so there's a big part of the business with JVs 'cause there's a lot of upside
for them. (···0.6s) Joint venture partners, a lot of low hanging fruit out there. People who, who haven't bit of capital. Maybe the,
the joint venture partner could, uh, use the money from their home equity line of credit. Haven't mentioned that yet. There's a
heloc, there's another creative way of getting some financing. Um, their heloc. So they've got a property, they've got some
equity in the property. Maybe they paid $400,000 for the house 10 years ago. Maybe the house has only $50,000 mortgage,
they've got $350,000 in equity.
They can tap into that $350,000 in equity through home equity line of credit. Well, joint venture partners can do it. You can do it
too. I've done it. Properties I have have key locks or home economic credit on them also. It's a great source of getting money. So
you can go back into your deals, right? Borrow the money against your property, (···0.7s) secure loan against your property. Um,
talk to your bank, you lender, how to set that up. Pretty simple to do. Take you a few weeks to do it, but at that you've got
access to that capital.
Um, so joint ventures, I look for people getting, getting off topic there. Joint ventures, I look for people who have some, some
equity in their property or some savings, some cash, whatever it is. A lot, most of my joint venture partners are people who are,
they've got good jobs, strong incomes, and good credit. And they're too busy to find the deal themself (···0.7s) too busy (···0.6s)
or they don't have the knowledge or they don't have the time, right? Or a lot of my joint, well some of my joint venture partners,
they've just got, they've got paralysis by analysis.
They, they look at deals, they look at deals too long, they do a deep dive in a spreadsheet and they just can't move forward.
They've got so many questions, they just can't figure it out. So a lot of my JV partners are smart people, good jobs, good
incomes, they just haven't quite got the deals themselves and I like that. So, so joint ventures, we can talk all day long about
that. And, and I, I think, I think, uh, we're we're talking about doing another class actually called, uh, raising money through real
estate or raising money for deals. So, um, I've worked with students and people I've mentioned with, and I always spend a few
hours one of the days and I talk about raising money for the deals because people always look at how many deals can I buy, how
many deals I've got.
I've got x number of dollars I can get mortgages. How many deals can I get? Well, if you're not creatively financing your deals,
you only do so many deals. 'cause ultimately you run with money or (···0.7s) you're run a credit. (···0.8s) And I, I've actually met
other investors who say, well, I maxed outta on mortgages. I can't get any more mortgages, so I guess I'm done buying
properties until I could save up more money and pay for one cash. I'm like, that's a terrible idea. Use some creative financing
with joint ventures or seller financing, right?
You've got unlimited deals you can do. We gotta just think outside the box, get more creative (···0.8s) and that's what we're here
to do. So assuming a mortgage, oh, can you assume a mortgage maybe? Depends on the mortgage. Again, with, with
commercial properties, much easier to assume a mortgage residential. Little tougher. I'm not saying it's impossible, I don't
know. Definitely much easier, more common with commercial properties. Residential, um, talk to lender. Ask and see. Depends
on the mortgage, right?
There's (···0.6s) recourse, mortgages, non-recourse mortgage. You gotta ask you never, if you never ask, you never get
government loans and grants again, creative financing. (···0.7s) Talk to your realtors, talk to your mortgage brokers. Ask does
the government have any kinda loans or grants right now they come and go again for bigger properties, they're more common.
But again, for multifamily, they do come, come along as well too. So (···0.5s) realtor commissions, that's financing. Oh,
interesting. So could we use realtor commission? Realtor commission as part of the down payment money may.
Well, if the realtor agreed to it, and again, if the, if the commission was substantial enough to make it worthwhile. Um, if you're
talking a a million dollar property and the realtor commission's $50,000, what's 5%? That's $50,000. Is the realtor interest
number one? Um, I've seen this happen. I've seen this happen on a few occasions. It's not common. You need the right realtor
with the right investor mindset and the right relationship with the realtor because a $50,000 commission, obviously the realtors
wanna make sure they're gonna get paid. So gotta be careful.
Begin. If you never ask, you never get, (···0.7s) let's talk about retirement savings for creatively financing. So here in Canada, r s
p mortgages, R s P loans in the US I r a mortgages, there's so much retirement money out there that you can use for buying
property with a second mortgage cash per whatever it is, right? There's so much retirement money out there. It goes back to JV
or joint venture partners. When talking to joint venture partners, I always talk about heat locks. How much money do you have
in your property? How much equity do you have in your property?
How much do you have in retirement savings? Well, we can take some retirement savings and get you, get you a strong return
secure by real estate, right? So there are limitations and restrictions for retirement money lending, but there's a huge
opportunity out there. If you're not doing that, you're missing a huge opportunity. So we're starting to see, so I'm just, and I just
put this list together, like, kind of like adding, adding, adding. There's, there's all kinds of things you can do for creatively
financing a property, uh, buying corporations. So we, we've said many times we suggest you do this business through
corporations.
I'm not a lawyer. I say it again, I can't give you much advice on how you should set your system up. I would suggest talk to a
lawyer, talk to an accountant, find out what's best for you. We can (···0.6s) use some brief overviews on what to do. But again,
buying, can you just buy the property? If there's a fourplex, so some, a seller has three or four or five fourplexes, they're all inside
a corporation. Can you just buy that entire corporation that contains those properties? Absolutely. It'd be huge time savings.
And also be a good, good way to buy some properties. Because to separate those out could be a little more complicated.
You could, but again, to buy a package, you sometimes get economies of scale. Oh, we talked about that earlier. Economies of
scale. If you could buy five properties in one corporation versus one or two properties at a time, again, just more opportunity,
thinking a bit bigger. And maybe before you started taking this training, you're probably thinking you'd buy a property or two.
Well, Steve just mentioned buying five fourplexes inside of a corporation using seller financing and joint venture money and
instant retirement money. You're now starting to see how this could actually happen. How all this talk here is actually possible.
And you start thinking at seller financing, joint, joint venture money part or joint venture money. Um, creatively financing deals,
right? Some retirement money. Maybe you got a bit of money signed up. Maybe you gotta HELOC yourself. Maybe you got a
property with some equity and you didn't know you could use it. We're starting to see how this can all happen. Factor that in
with some deferred payments or some interest only payments to increase your cash flow, right? Maybe you skip a payment once
a year to increase your cash flow. Maybe you're on Christmas time with holidays, spending extra, spending money for the
holidays are expensive. So again, there's so much opportunity when you start learning how to creatively finance properties and
how you can even just, if you never ask, you never get.
And of course the last one's borrow from life insurance. It always comes down to the paperwork and the life insurance. Can you
borrow? Sometimes you can, sometimes you can't. I'm no expert in that situation whatsoever. Just talk to your life insurance
provider and see if they allow that or not. So (···0.7s) I hope you've enjoyed this section on can the property be created, fi
creatively finance? As you can see, there's a ton of information on here. We could probably spend three or four hours on each of
these points and (···0.6s) we'll, we'll continue on after this.
The next section we're gonna go on to is, uh, higher and better use for properties. Alright, we'll see you soon. Thank you. (···3.5s)
(···1.5s) Welcome back. Let's continue on and talk about higher and better use for property. Any property we look at, there's some
different scenarios, uh, what to do with it. Some long-term projections, maybe some short-term renovations. Always trying to
maximize the use of our property, maximize our return investment, you know, make a better property, less money in our pocket,
more cash flow into our pocket from, uh, month after month, the cash flow. So let's talk about hiring and better use for the
property.
Lots and lots of things you can consider. Um, you have to obviously consider many other things too, like with the city, allow you
to do these things. The zoning, um, where the city's prop, the, the located for that, obviously. Is there demand for these things?
So let's talk about adding suites. Let's talk about adding rooms or units. Um, it's common to, um, you know, obviously build up
onto properties. Is there is, there's some vacant land in the back is a big parking lot or maybe some waste empty space in the
back. You could add, add a driveway, suite, add, add another building in the back.
You add some detached. Can you add onto what you have? Can you build up, can you build out if there's demand? And if it's an
area where the rents are stable or increasing rents, maybe there's more area to add some suites. (···0.9s) So what kind of suites
do you add? Um, you could do some executive suites, you can do some furnish suites. You can do all kinds of things. Just depends
what's in demand in your area. Property managers are a great source of people to talk to saying, Hey, this is where my property
is. I'm thinking about expanding. I've got some, I'm trying to maximize this property.
I I'm thinking I can add some more units on here. How much money could I get for rent in this, this area? What kind of unit
should I be adding on here? Should add on just a regular one, a furnished unit. What's in demand? So property manager are a
great place to start. (···0.8s) A property manager have no problem coming to see your property. Whether you're looking at
buying the property, you own the property. A property manager would gladly come meet you at your property and give you their
opinion, because obviously for them, they wanna manage that property, collect the revenue from that property.
So they would gladly give you their opinion. And, and property manager is actually a great source of what would you collect in
rent in that area. Um, is there much demand? Two bedrooms, three bedrooms, one bedrooms? Again, you, there's a, there's a
such a wealth of knowledge with property managers. You can get. You just gotta call 'em up and ask their opinion. I (···1.0s)
would definitely do that before adding any kind of suite. Just, just 'cause I think one thing in that neighborhood, well, I probably
don't live in that neighborhood. I maybe don't know as much about as I think I do. A property manager who that's, that's what
they do.
They, they prop, they already manage properties probably in that area. Um, they know what's in demand. So again, adding all
kinds of suites, you can do whatever you want. Um, but let's ma let's make some wise choices and maximize that. So hiring
better use for properties. Undervalued rents, well that's, that's an easy one. Undervalued rents. Um, again, I would talk to a
property manager, do some, do some research. Find out can you increase, increase the rents. (···1.0s) Why are the rents below
market value? Um, if we just bought the property made as a tired landlord, could be a reason.
The values, the rents are, are low, is, does the property need some maintenance? Maybe the property's gotten a bit run down.
Maybe the area, maybe the city has kinda shifted the area your property is in. Is it maybe as attractive to tenants anymore? Um,
did some transit move? Um, is it no longer bus routes? That area, again, has, has the city shifted away? So why are the rents
low? Because we wanna get those rents up, right? We don't wanna ever have undervalued rents. We wouldn't have actually
rents that are climbing year after year after year, getting rents higher. Bring the value of our property up, putting more cash
flow in our pockets.
So undervalued rents, again, you could, uh, look at that too and why we're gonna property manager with that one too (···1.0s)
higher and better use condo conversion. Oh, so could you take a, maybe got a building, you've got some units inside this
building. Can you convert them into condos? That can be very lucrative. 'cause if you buy a building, it's got a number of
apartments in that they're all self-contained units. Um, could you convert to condos? Number one, are you allowed to do that?
Um, number two, is there, is there demand for that? Can you make any money doing that?
Condo conversion has been popular for many, many, many years. A lot of people wanna own the unit rather than just rent it.
They can customize it, do what they want. So if you're allowed to convert to condos, um, as a demand for that, it's not
uncommon to do some nice high-end countertops in there. Some nice finishes, some nice amenities inside there. So again,
looking if you can do that, the condo conversion is very popular in the past number of years. It's a great way to actually increase
the value of the building. Of course, you sell off the condos. Once they're finished, you collect that rent from 'em. So actually very
lucr strategy with the right building in the right area.
And of course, with the right, with the right, um, uh, renovation being done. Okay, (···0.9s) forest appreciation, hiring better use
forest appreciation. We've talked about this already before. I don't spend too much time on it, but can you, can you bring the
value of the property up? Landscaping, maybe a new fascia on the front of the building. Um, obviously forced appreciation. The
units inside. Can you update the units inside? Bring the rents up, bring the value of the property up. Lots and lots of things new
for forced appreciation.
This is us going in hammer nails contractor, beautifying the property, making the property more desirable, nicer place to live,
getting their rents up. All forced appreciation. (···0.6s) Great thing about forced appreciation is (···1.0s) when you bring the value
of the building up, (···0.9s) you've bought the, you bought the building. And with that, it's a great way to actually maybe pull
some cash outta your building. We haven't really talked about refinancing building yet, but let's say you buy a building, you own
a building and you, you, you do some work on the building. You, you, you make it a nicer environment.
You make it look nicer. You update things in there, maybe update the heating, the boilers, the update it, make it more efficient.
These are all long-term capital investment projects. You, you update it. What this does, you basically say, Hey, I've invested in
my building. I've made it nicer. I expect I won't have to do much maintenance or work in the exteriors building for 20 years. The
exterior's in good shape, the inside units are in good shape. Um, nice, new efficient boiler, nice new efficient heating system. The
doors, windows, they're all good. It may be a good time to go back to the bank and say, Hey, I've won this building for five years.
I've got a mortgage in the building. I wanna, I wanna refinance this property by refinancing. I say, I bought the building for
$500,000. It's got, maybe there's four units in there. I've actually done some work in the building. They actually, I've actually
improved the outlook outside of the building. I've actually raised my rent. So actually the building is worth more now. But also
because there's, there's forced appreciation, which brought the value of the building up. But there's also been natural
appreciation, which brought the value of the building up even more so forced appreciation and natural appreciation.
Maybe it's a good time to refinance that property. And by refinancing that property, we can go to the bank and say, Hey, I, I,
(···0.7s) I bought it for $500,000. Now the building is worth $800,000. Over the past five years, gone up by $300,000. My
mortgage was $400,000. In fact, it still is, it was $400,000. It still is $400,000. Um, but the bill's now worth $800,000. So you
could actually increase the amount of leverage in that building because you've made $300,000 by appreciation went from 500
to 800.
Your mortgage is at $400,000. You're basically at 50% loan to value. (···0.9s) You can go 80% loan to value. So by going, um, by
going to $800,000 value of (···0.5s) the property, you could say basically you get a mortgage at, uh, 600, $640,000 (···0.6s) if my
math is correct. So by instead of having a 400,000 mortgage, you increase your mortgage ability on that building up to, um,
$640,000. That allows you an extra $240,000 of money you can take out of that building.
You (···4.3s) can reinvest that into another property. You could use that money for something else. There's some, there's some
incredible tax advantages too to, um, refinancing a property. Talk to your accountant. I'll say it again. There's some incredible
tax advantages to refinancing a property. That's your money, that's your capital. Get your money working for you. Everybody
thinks it's such a great thing to get outta debt, but we can actually go to a property and pull out $240,000 cash in a few years.

Maybe it takes you two years. Maybe it takes you 10 years, but you can pull out $240,000 cash with some great tax advantages
with that too. Again, I'm not an accountant, I won't say what they are, but it's actually a great way to, um, increase your
spending, increase your ability to buy more properties by refinancing the buildings you have. Um, comes down to, maybe it's a
home equity line of credit. Maybe it is a, a secured loan or unsecured loan or property. Maybe it's a refinance. Once you get
properties and you own them year after year, you see some, you got some appreciation. So we're talking about forced
appreciation here, which has naturally led me to thinking about refinancing.
There's lots of opportunities you can do to get higher and better use for property (···0.9s) rezoning. Um, again, rezoning, it can
be slow. Um, it can be very lucrative. It depends. You gotta go to your municipality and apply for the rezoning. It's gonna cost
you some money to apply. It's gonna cost you some money for the rezoning. But if you've got a property, you wanna have it
rezoned to a higher and better use if that's a good strategy. You wanna do. Again, that's a, that's a very large topic. I'd say it's a
little more advanced perhaps.
Um, um, rezoning, there's definitely opportunity there. The city, the city likely welcomes rezoning in certain areas. If that's part
of the city's master plan. They want you to do that. They, they, they may approve your application, right? Um, it's a case by case
basis. Municipality by municipality. So (···1.3s) cities, municipalities usually want growth. These want to add to the tax base. So if
it's a good, if it's a good plan to rezone it and it's better for yourself and better for the city, they, there's a good chance they may
approve it.
But again, you gotta work to this, talk to the city planner and the zoning department, the bylaw, all that. So again, case by case
basis, but there's definitely some opportunity there. Um, improve the property and refinance. Okay, it's already, already talked
about this one earlier, but refi or refinancing the property, as we always call it, refi. (···0.9s) So again, it's kind of the oldest trick
in the book. Buy a property, renovate it, bring the value up, refinance it. You can refinance it, you can sell it, refinance it, keep it,
um, depends how you want to do that.
But it is forced appreciation when you get forced appreciation and natural appreciation. Very powerful combination. Uh, lastly,
higher and better use for a property. Airbnb. Um, a lot of people lately, air Airbnb's really come on strong these past two years.
A lot of people take their traditional rentals and they're turning them at Airbnb. I know I've got some, I've, I've actually
converted to Airbnb, the traditional rentals. I've got some property in an area that is, let's say, um, more tenant friendly than
investor friendly, right?
Some properties. I first started investing, I was buying properties close to where I live. Um, the area's been good on appreciation,
but with landlord tenant boards and certain we, we talked earlier, certain areas are more investor friendly than others. And I'll
say certain states, certain provinces, I don't mean neighborhoods, I mean states or provinces. You have to ask yourself before
you start buying property, do you wanna buy property in an area that's investor friendly or tenant friendly? There's some that
are neutral, maybe equal, equal, but I can name a bunch of areas. They're definitely more tenant friendly, right?
I, I live in Ontario. Uh, there's no secret in Ontario. It's definitely a tenant friendly environment. So landlord tenant act, um, great
place to be. A tenant is a great, great place to be a landlord. Well, it's okay, but the tenants have a lot of rights. Do I wanna be a
landlord here? Is, is there a better place to be a landlord? I'll say there is, once you've been investing for a while, or even do your
research beforehand and find areas that are definitely have some advantage to be an investor or a landlord or maybe a no more
neutral area.
So we wanna invest in areas that are definitely friendly to landlords, friendly to investors and tenants. Have rights. Tenants
always have rights. I always encourage you, be a good landlord. Work within the rights of your state or your province. But if
given the choice to invest, why not invest in an area (···0.8s) that allows you to, um, have some rights as a landlord? More rights.
Um, Texas, very strong. Uh, Michigan, very strong Florida. Very, these are all great investor friendly areas.
Is there others? Absolutely. Um, Alberta, Canada, very strong for the landlord or the investor where I live. And I've got some
properties here rather than Ontario. Well, it's definitely more towards the, the tenant side. The tenant has a lot of rights here,
and hence that's why I moved some of my properties to Airbnb. With Airbnb, the traditional landlord tenant laws don't apply.
It's a short term rental. Can you get increased cash flow, less headaches? Can you systemize it all through an app? Um, do you
need a property manager? Maybe you need a cleaner. Definitely all these things.
So Airbnb is actually very exciting. And I enjoy my Airbnb properties because increased cashflow, the turnover, and just see the
results. What I used to get in cashflow, like there's one property. I used to have traditional tenants in there, and the traditional
tenants pay me around 1500, I think about 14, 65 a month in rent. They, they paid the utilities, all that. But collecting (···0.6s)
just under $1,500 a month in rent, I convert this property to Airbnb, and the busy months in that area is collecting in excess of
$3,000 a month in rent right now.
I had to pay the utilities, but they weren't that high anyway. But when you can actually double your revenue on a property by
converting to Airbnb, now hire a cleaner. Do the property. Yeah, you gotta buy some, you gotta buy some furniture. But it's
actually very exciting. You can double your revenue on a property just by switching strategies. That's very exciting. And so you
can do that. So I'm a big fan of Airbnb. Do your research. Sometimes you need license, depends on the area. Um, but, uh, so
when you look at properties, again, we've kind of been through like how to increase the revenue, how to decrease expenses.
Can you, can you creatively finance it and hiring better use for properties. So these are definitely kinda like next level thinking.
But before you buy a property and you start looking at properties, start considering this property versus that property, it's kinda
like, what's the next intention here? What can I do with this? Right? It's like if you're a flipper, you only have to flip properties.
Well, if you can do a lease option, buy rent, hold a multi-family. If you can wholesale something in addition to flipping, you're a
better investor. These previous slides you just talked about here, hire a better use, decreased expenses, increased revenue,
creatively financing.
If you start using these in your real estate business, you'll find yourself getting results better and better. You'll be doing deals at
a higher level and your results will be much higher. So anything you wanna add there, Bradley? Oh, you're muted. (···1.4s)
Excuse me. We, uh, we've already gone into a lot of the specifics of, of Airbnb and, and a lot of examples there. But yeah, I
mean, it's any way we can find and, and as time goes on, there's gonna be the next big thing.
But, you know, for right now, Airbnb is a, a really cool strategy. It's a great way to, to improve your cash flow. And that's why we
started doing that as investors in Florida. Uh, you know, I, I've talked a lot about the, the Florida market being, uh, very
expensive. (···1.0s) And so for us it was looking for ways to make higher cash flow, uh, or better use for, for properties down here
so that we could, could be successful investors.
And Airbnb has, has done that for us. So (···0.5s) always looking for new and exciting and different ways to, to squeeze every,
every ounce of income out of a property that we can. So, uh, I think we'll kind of move on from here and, uh, look at some of the,
um, how we're gonna analyze these deals. (···0.7s) Cool. Alright, uh, analyzing deals. Let's go to the next section here. We're
gonna, we're gonna start talking about analyzing deals. We have spreadsheet we're gonna show and share with you, have
access to the spreadsheet and just go through how do we come up and let's, let's, uh, like analyzing deals.
Uh, some of the things we're looking at is obviously income versus expenses. Income minus expenses equals cashflow. This entire
training, we're talking about positive cash flow properties. Is there negative cashflow properties? Sure, lots of them, but we
don't want those. Um, we want cashflow properties versus properties that appreciate value. Like do, do properties appreciate
value? I sure hope so. But cashflow I can control. Appreciation. I cannot control.
Okay, analyzing deals, got tax implications, future value. We can kind of, you know, forecast some future value if we think it may
go up in value. Risk versus reward. And also let's talk about some key performance indicators, some KPIs we wanna talk about
return on investment. We've already kind of talked about that one before. The r o i of a property, (···1.1s) these are all indicators
of this is a property, is this a good, is this a good, um, investment for us? Can we, can we get better investment outta this r o i
cash on cash return cap rate, we're, we're gonna spend a bit of time on those actually show you how we, and these are like
some of the, the buzzwords or the, the keywords we use.
Like rather I talk about r o I all the time or what's our cash on cash return, like with other buildings, which about cap rates. So
these are some of the buzzwords you, you'll get to learn as we go through this when we introduce those to you. And also, of
course, how to determine comparables. Like how do you find comparables? Are you looking at a property? How do you
determine what a good comparable is? Uh, realtor software, online appraisals, lots of ways to do that. So, okay, go to the next
slide please, Bradley. (···1.6s) Financing overview.
Um, underwriting guideline falls into two categories. You got residential and you got commercial mortgages, right? So the
underwriting with a residential mortgage is usually one to four units. That's pretty common. Now I have seen, it depends on your
area. You can go one to five units maybe. It just depends on your area, depends on the lender. So it's kind of a gray area there,
but definitely one unit. Duplex, triplex is residential anywhere a fourplex? (···0.5s) Usually residential.
Fiveplex maybe. Okay, so five could go either way. It just depends. Depends, depends. Versus a, a commercial mortgage,
typically five units res. Okay, typically five units or more in the residential or just one commercial unit. So what does that mean?
So if I'm looking at a building, maybe it's got five residential units in it, (···0.7s) it's probably commercial. Um, I can tell you right
now if it's got six units or more, it's definitely commercial. But again, five is kind of that gray area. It could be residential. It could
be commercial, but probably commercial. If I'm looking at, let's say I'm looking at a, a, a building, maybe it's got a subway
restaurant.
We talked about subway earlier. Let's say that building has one subway restaurant and it's a standalone building. And I go get a
mortgage subway, that's a commercial (···0.5s) residence, that's a commercial mortgage. You'll be underwritten by a
commercial underwriter. Okay, what's the difference? Well, residential we need 20% down payment. That's pretty common.
20% down payment for residential mortgage. (···0.6s) I've seen sometimes where, depends on the lender, depends on how it's
underwritten.
I've seen it more with sometimes 25%. That's uncommon. You usually get it for 20% down payment. Now this is an investor, this
is non-owner occupied mortgage. Because I'm not living there, it's a secondary property. The bank knows that I'm not living
there. If given the choice between (···0.7s) giving up on a, if, if I have fallen on hard times and I have to let, let the property go
back, I have to walk away from a property. Am I even more likely to walk away from the property I live in and own or my
investment property? Well, I'm gonna walk away from my investment property before I walk with my own property.
So the bank knows the little higher risk for the bank. The bank knows. So they want more security, more down payment. So nonowner
occupied properties are 20% down payment, residential, okay? (···0.6s) So I'd have to put 20% down, get an 80% loan
from the bank for residential mortgage. So commercial is a bit higher. Commercial. Again, a little bit more risk, a little bit more
knowledge. Uh, a lot of investors start with uh, uh, a one unit. A one unit, like a house, a single family house. A lot of investors
start there.
Um, usually with, usually with residential properties, the purchase price is lower. Like for a one unit, a single family house is a
lower purchase price. The risk is lower. There's only one tenant deal with or one unit to flip, right? But also with that too, with
residential properties, it's the most active type of property. It's usually, it's usually the most sought after type of property. 'cause
you experienced investors want them, you get new investors want 'em, you have flippers that want them. So the the residential
thing you find a house can quite often be the busiest market with the most offers. (···0.5s) I know myself, Bradley knows as soon
as you go to a, a duplex, three plex fourplex, suddenly a lot of investors like, oh, I don't want tenants.
Oh, I don't want a duplex. Oh, I don't want a fourplex. Oh, it's not as nice. But to an investor, I (···0.6s) know there's usually less,
less, um, less competition for a fourplex than a single family house. 'cause some investors don't want fourplexes. Some, some,
some investors don't wanna duplex. Sometimes they don't have enough capital. You just never know, right? But usually to buy a
fourplex, there's less people making offers. Now it can still sell for multiple offers over asking, but I've seen before in, in hot
markets or residential could have 10 20 offers.
I've heard of more offers on a residential, one single family host for sale, it could have 10, 20 offers. That same investing area,
that same, that same market. If you put a fourplex, it might only be 5, 6, 7 offers on that. So as soon as you go to commercial,
um, there's less soon do a multifamily, there's definitely less interest from buyers. There's, there's a smaller pool of people who
are interested. But definitely good opportunities too. As I was saying with, with a commercial mortgage, you need a bit more
down payment.
(···0.6s) With a commercial mortgage, it used to be get a commercial mortgage with 20, 25%. Now it just depends. Um,
commercial mortgages on larger properties, you're probably talking more, 30% down, possibly 35%, possibly 40% down. You
should get some bigger commercial malls and some bigger units like that. So it just depends with, with commercial properties,
um, some incentives up there from governments. Um, usually like some apartment buildings you might get for 25% down
payment.
It just depends. So understand, my point here is with commercial properties, you will need more down payment. Residential,
20% down payment, commercial 25% and higher. Um, once you get away from the, the residential type, or sorry, once you get
away from commercial, say apartment buildings where people live and you get into more commercial, it could strip mall, um,
you know, shopping centers, the down payments are even higher. Again, you again, 30% plus down payment. So commercial,
you definitely need some deeper pockets.
Commercial it is a different type of investment, more specialized knowledge. Different property managers. I, I said earlier in a
different module, (···0.7s) you may get turned down for financing 'cause you don't have experience. If you go from having 10
duplexes and something you want to buy a, a, a national shopping center, you may get turned down 'cause you don't have the
experience to, to segue into a bigger commercial property. It just depends, depends, depends. Okay. So commercial's, very
exciting, lots of opportunity. But then so is residential.
Okay, next slide please, Bradley. (···4.9s) Okay, financing. So when you go apply for a loan, um, yeah, let's talk about the
borrower. The borrower, they're gonna look at your, your credit score. They're look at verifiable income, okay? Debt to income
ratios, down payment and closing costs. So they're gonna look at all these things, the property, the condition, location,
valuation. So when you go apply for a loan, and this could be a, let's say this is a, a residential mortgage, right?
You got your 20% down non-owner occupied, I'm gonna go apply for apply for a loan. So this is residential, they're gonna look at
my credit score, they're gonna look at my income, right? So what's, what's Steve's credit score? Steve's got a six 50 credit score,
that's fine. What's Steve's verifiable income? Because they wanna know my, my income because a residential mortgage, right?
If I'm gonna go buy a fourplex, that's a residential mortgage, I got my 20% down. Um, they wanna know what's Steve's income
because if this fourplex fails, we want Steve to have the ability to make the payment on this property.
If he has no rent, he has no income, the bank is trying to protect themself. So they wanna know what my verifiable income is.
Okay? With a debt to income ratio, they wanna make sure I haven't, what are my debts? If I've got a credit card that's all maxed
out and I've got leases on four cars and, and I've got, uh, all this debt, right? Then what's my debt to income? Well, we want
positive cashflow properties. I want properties actually increase my income. (···0.6s) So having the right cashflow properties, um,
it's gonna make my income higher.
So actually the right properties, good, good cash producing properties can actually actually benefit your debt to income ratios.
They also want proof of down payment, proof of closing costs. So anytime you apply for residential mortgage, this is kind of the
basic things that go through, right? Conversely, we talked about commercial, commercial mortgages. Credit score not as
important, maybe not important at all. Verifiable income not as important with a commercial, with a commercial loan.
Verifiable income maybe not important at all.
It just depends. With the lender, they, with a commercial mortgage, it's usually based on the, the performance of the building.
Okay, I'll say it again with the commercial mortgage financing is typically based on the value or the performance of the building.
I'm buying a little a t m of the commercial property. I'm buying a little a t m. It's gonna have positive cash flow to pay the
mortgage, to pay the bills to pay. If I've got triple night leases, I've got the debt service in there to pay down this, pay down this
mortgage month after month. Okay? (···0.7s) So (···1.0s) residential mortgages are very different than commercial mortgages.
And how (···0.5s) I would apply for, I guess the screening of me when I apply for one, if I, if I lose my job and I've got bad credit
and I can't get at traditional mortgage, I would be looking at commercial mortgages because in the base on the value of the, the
performance of the building. So there's always a way you can get a mortgage. I, I shouldn't say always. You've got, (···0.9s) if
you, if you don't have a job, don't have good credit commercial mortgages, maybe a place you could look at, right? You could
still get turned down if, if the numbers are questionable, if the performance of the building is not that strong.
They could look at you say, well let's talk about Steve. What's his income? What's his credit score? Um, does Steve have a joint
venture partner? Maybe Does he have a property manager? They can look at different ways to kind of increase your ability to
get approved for the financing. Of course, the property location, the condition, the valuation, the the valuation and property for
financing as we very key. Very important with that. Okay, next slide please. Yes. (···3.3s) And then, uh, debt servicing, mortgage
payments.
We talked about this a bit a second ago there with, with anytime you hear debt servicing, it's just basically a fancy, fancy way of
saying your obligation, your mortgage payments, what's your monthly debt service and payment amount of any debt used to
acquire property first mortgage, second mortgage, secured down payment, interest on your funds, interest on your down
payment money, anything at all. This is where the cost of funds becomes really important. You've gotta know what your debt
servicing is. We're gonna go through a spreadsheet later here.
We're gonna have all kinds of, uh, all kinds of sales and formulas and ways you actually calculate what's the cost of your money.
Lots of mortgage calculators out there, lots of mortgage apps out there. If you're looking at getting a mortgage for $200,000 or
$300,000, you can find out what your rate is. You can find out what your monthly payment will be down to the penny. The
important thing is, you, you gotta remember, and some people make this mistake, you gotta remember is what's the cost of
your down payment money. If you're borrowing the 20% down payment, maybe you got a heloc, maybe you bore this 20% down
payment from another investor, joint venture partner.
Are you paying interest on that money? (···0.6s) If you're paying interest on that money, you get a factor it as part of your
monthly expense, right? Because if you've got the money cash, you're not paying any interest on that money, that's fine. But if
you're borrow that down payment money, you've gotta know yourself what's the cost of that money. Um, knowing your debt
service is very important. You start making offers on properties. Um, I wanna put you in a situation where you start making
offers on properties. You know your expenses, you know, you the property taxes, you know your insurance costs, you know your
debt service.
You know your interest costs, not just make you a better investor. When people say, Steve, well how do you make an offer on a
property? How do you know what your numbers are? Well, because I put the time in it, it's actually a, it is a pretty quick
spreadsheet we'll go through shortly and the spreadsheet's gonna empower you to help you, give you the ability to make better
offers on properties knowing you know, what your costs are all the way through. So a lot of things you can get from your, your
realtor, what are the property taxes, what's my insurance going to be? You can find it from the insurance pretty quickly, can
estimate your insurance. But the, the, the mortgage costs and interest on your money, some of those gray areas people don't
have is the confidence to do that.
So Bradley, why don't we stop the recording here and we'll come back shortly and continue on. Sounds good. Thanks Steve.
(···3.0s)
(···2.3s) Welcome back, everybody. As we continue our discussion on property valuations and, and how we do our analysis.
(···1.4s) Whenever we refer to, uh, the value of a property, there's lots of actual different terms out there that you're going to hear
associated with the valuation of a property. So we're gonna take the time here to kind of go through some of these different terms
and explain 'em. Uh, the first thing you guys are gonna ever hear is the assessed value.
Uh, sometimes that may also be known as the tax assessed value. (···0.9s) And what this is, is this is the value of a property
which is used by a municipality to calculate your property taxes, uh, that sort of thing. So (···0.7s) this valuation is typically, um,
at least 5% or more below market value. (···0.9s) It depends on what market you are in. Uh, I know the market in Florida, (···1.0s)
it is significantly, uh, lower than the fair market value.
So our assessed value is, is what they use for tax purposes. But again, depending on the market, it's typically going to be 5% or
below what the actual market value of a property is (···1.8s) for a purchase price. That is the amount you are paying for the
property. So when we talk about purchase price, that may have absolutely nothing to do with a valuation of the property, right?
Because if we get a really good deal, if we're making money in the buy, uh, our purchase price is gonna be what we're paying,
not what it's necessarily worth. Uh, now obviously there are situations where we're gonna buy a property for what it's worth, et
cetera, but you get where I'm going with that. (···1.3s) The appraised value, uh, goes back to talking about our power team
members. This is the, uh, professional opinion by a certified, uh, and licensed individual who is going to tell you exactly how
much your property is worth (···1.1s) by comparing it to other properties that have been sold, uh, in that area recently.
So some, some guidelines for what appraisers are going to use, um, and you may want to take this down, is they're going to look
at how much the, uh, other properties in that area, what else has sold. So what has actually sold, so what, not just what's listed,
but what has actually sold because a listed property that has not yet been sold, we don't want to use that valuation in our, uh,
comparable because maybe it's way overpriced, maybe it's way underpriced.
So we use sold comparables. That's what the appraiser's gonna do. And (···0.9s) typically those properties are gonna be sold
over the last three to six months. Uh, from there they're gonna look to make sure it has the same number of bathrooms, the
same number of bedrooms.
Does it have a swimming pool? Does it have a garage? So they're going to make these, uh, comparables so that these properties
are almost identical, uh, once they get that list of properties together. And, and it may be (···0.7s) a half mile radius from the
address of the property that you're looking at. So they may only do it within a half mile. If you're in a more rural area, then you
can start increasing it by half mile increments until you get enough, uh, properties in there. The appraiser gets enough
properties that they can actually make a, a solid, uh, appraisal for you or estimate.
(···1.5s) But once the appraiser has, has looked at all those other properties, found ones that are comparable to the one that you
are looking at, they will be able to come up with a valuation based on that. And for all intents and purposes, that's probably the
most important value as far as our financing, things like that, because that's what a bank is going to do. Uh, we spoke about that
in a previous module about, uh, having an appraiser, uh, look at our property and, and give us a value before a bank would let us
purchase it.
(···3.8s) Welcome back. Let's get into some numbers. We got a spreadsheet here, uh, the mo the moment. Some people are waiting
for, for a long, long time. So let's look at this spreadsheet. You're gonna have a copy of this in the downloads. This is for you.
(···0.6s) What I suggest is save a, save a master copy. And then every time you have to do a new spreadsheet, just do a save as
your master copy. I see I have so many times have students email me, I messed up the spreadsheet. Send me another, send me
another. Just, just save a copy somewhere and just keep updating every new property you have.
So it's a simple Excel spreadsheet. Once you get used to this, the spreadsheet, you can probably run the numbers in the property
about less than five minutes. Comes very efficient. I don't wanna overwhelm you. There's a lot of information that goes on here.
It's simple math. Um, it does income expenses, your purchase price. It'll find out some financing numbers for you, some
mortgage numbers for you. It gets into the, the, your, your gross profit or loss for the property annually gives your closing
requirements for cash and down payment, your prorated rents.
And also at the bottom it gets your key success indicators. Ah, those look familiar. We just went through those in the previous
section. So it actually gives you a checklist at the end how the property measures up. So let's go through this line by line has
some patience. I'm gonna go through this and explain it. You'll notice this example already has a lot of cells filled in. You can get
a, you can get a copy of this. You can enter your own numbers into this. I wanna put the numbers in here already. And this is
actually from a recent opportunity a realtor sent for a property for sale in Florida, actually.
So this is the property we're actually looking at. Um, we're actually not moving forward with it and we'll kind of get to the
reasons why into that as well. But the numbers aren't bad. Starting with, this is an actual live deal that gets sent to me not too
long ago. So let's continue through. (···0.8s) So, property address, put this on every spreadsheet you do. I do a save As, and I call
it the property address. Some people do a save it by realtor. Some people save it by city.
I just do it by the property address. You might wanna break it out city to city, state to state wherever you invest. But I always put
the property address on there. 'cause you be surprise how many times you hear back from a seller or a realtor, um, you know,
two or three months down the road, the price has changed, their motivation has changed. They may wanna actually entertain
another offer from you. It's nice to be able to go back and look in your, your information, your old offers. But how do you find
them? If you're organized, you can easily find the, find the old offer, the old spreadsheet you found.
Um, if you're not organized, you're kind of starting from day one. And that's not the way we want to be. So, so always put an A
address in there. Do a save as based on the address. That's what I do. It's easy to find afterwards. Okay, so the first section here,
Bradley, as I do this, do you hear clicking from my computer? Do you hear clicking right now? I've heard that before on previous
recordings. Okay, good. Uh, you're all good. So right here, commercial. So gross income right here, gross income commercial.
The, in our example, this is actually a residential property.
It's actually a residential triplex. So we're gonna skip over the, the commercial income. We go straight to residential income,
okay? So right here we have residential. It's, it's three units (···0.6s) in this entire spreadsheet. Anywhere it's a yellow, a yellow
cell, that's where you can actually input a number or change a number. (···0.8s) Okay? So right here, three units, um, if it was
four or five or six, we could change that accordingly. Not five. This was three. Okay? So the revenue is 3 7 7 64. This number, we
can change 37, 7 64 in (···3.6s) the revenue.
It, it automatically pre-populates the number here. So the average rent is $1,049 (···0.9s) per unit. Now, is, is every unit the
same? Probably not. It gives an average of the rent per unit times three. Okay? So it gives us an annual rent of 37,764. So
laundry. Um, so currently zero laundry, um, no, no storage, right? Storage is something we talked about earlier.
Any storage, revenue, parking all the way through. But this one basically just rental. No other income yet. So that could maybe
say, oh, there's an opportunity. Could we add laundry? Could we add storage? Could we charge for parking? We've already been
there. Let's not spend too much time on that. What's our total gross income for the year for this property (···2.1s) right there? 3
7, 7 64. Okay, (···1.8s) so vacancy, bad debt for commercials. Not a commercial property, (···0.8s) but vacancy or bad debt for
residential. If you remember back to the, the previous slide we went through for, uh, a triplex, it was 15%, roughly the vacancies.
So let's put in 15%. Now, it could be lower, it could be higher, but let's put in 15% because as, as a sophisticated investor, we
know we're has some vacancies, we know we're gonna lose bit of money year after year to vacancies. Let's put that line item in
there, which actually works out to be 5,600. Actually $5,665 every year. We're probably gonna lose the vacancy. There's less
than that. Great. But I've got a line item knowing I'm gonna probably lose some money to vacancy.
(···1.0s) So my revenue minus my vacancy, I'm working with $32,099 (···1.0s) every year. That's basically 100% of my income. I
can use those numbers moving forwards. Okay, so I've got my gross income for the year, my effective gross income. Let's talk
expenses. (···1.2s) So some expenses we're gonna go through are taxes, insurance, water and sewer, electricity, gas, lawn, snow,
garbage. Those are the common ones. Is there more? Well talk to your seller, talk to your realtor.
Is there condo fees? Um, is there pest control expenses? Um, some things like, you know, is there a pool? Some of these things
you gotta look at are hot tubs. So what expenses do you have in the property? But in this live deal that was sent to Bradley and I,
here's here's the expenses. This, this, this triplex we're looking at. So taxes 2178 per year, which is 6.8% of the revenue, $60 50
cents per month. Okay? Insurance, annual insurance, $1,800, (···0.8s) $50 per unit per month.
Hmm. Starts to, starts to really break it down. You start looking at your monthly cost per unit for insurance. $50 per unit, $150 a
month, $1,800 per year, or 5.6% of revenue, (···1.5s) water, electricity, uh, $1,200, uh oh, (···1.0s) sorry, water and sewer. I'm
sorry. Water and sewer. $1,200 a year for water and sewer. (···0.6s) It's $33 per month per unit. (···0.6s) Electricity, $200. Wow,
that sounds low. Why's only $200.
And as (···0.5s) you're doing these things, just be aware, I, I always put these numbers in. I'm, I'm cognitive about what these
numbers are because I'm like, okay, taxes, $2,100 insurance, 1800 water, 1200 electricity, that's low. Well number one in this
property, the tenants pay the utilities. That's great. So they pay their electricity bills, they pay for the, the air conditioning and
they pay that. So there's $200, (···0.9s) I understand there's a parking lot light outside or an entryway light. So that's actually, we
gotta pay that. So I'm fine to pay $200 a year.
Electricity for a parking lot, no problem there. $5 per month. So that's my expense. If we bought this property. Um, no gas, it's
just electricity, uh, lawn, uh, lawn repair, garbage removal, $800 per year. Um, I ballpark that one based on previous ones. I
know there's be some expense there for lawn care or garbage removal, $800 per year. Okay, is there other expenses? Uh, we
talked before about pesticide, right? Maybe some rodent control, something like that. So I would definitely put a line item in for
that.
Um, any other expenses you might have (···1.0s) If it's a fixer upper or you may have some, some renovation expenses. If this
place needs a lot of work, you may have to put line items for repairs. With cashflow properties. My goal is based to buy it as is. I
don't wanna spend a lot of money. 'cause I'm looking at the, the, this, right now I'm putting these numbers in as a realtor gave
them to me. So if I gotta put in $20,000 renovations, like, oh, that's gonna change a lot of things. 20,000 in renovations. Um, I've
got interest on that money, maybe it's gonna change my, it's gonna change everything.
So I'm not doing a flip here. But if I can force the appreciation up, appreciation up and bring the rents up with it, I would
probably entertain that. But initially I'm gonna put the numbers in as given to me by the realtor or gimme the seller. So read
here, (···0.7s) I've got, I've got expenses, $6,178 or $171 (···0.7s) per unit per month in expenses. (···0.9s) Okay? So going down,
we've got management, sorry, maintenance, but maintenance at 5% of any collected rents.
(···2.4s) My experience with maintenance, (···0.6s) the worst the area, the higher the maintenance. When I say the worst, the
area, I said if you're looking at c and d neighborhoods, tougher neighborhoods, um, your maintenance usually is higher. I don't
usually like investing in those areas just as tougher property management. Um, tougher on the buildings, tougher client cut,
tougher tenant. Um, higher vacancies, higher turnovers. Again, I know lots of people that do, but maintenance, in my
experience, the, the tougher the neighborhood, the higher the maintenance and also the higher the management.
(···1.0s) I know already the management fee in this property is 10%. Um, that's already part of the information I was supplied. So
$89 (···0.8s) per month per unit for the management. So my total, my total expenses here, okay, (···1.4s) so my total expenses,
expenses for maintenance and management, $4,800. I take that outta the $6,100. (···1.1s) My total operating expenses on this
property are $10,993, right? Or (···1.0s) it's 35% of the, the total operating expenses.
Now Bradley, have a look at that previous slide, if you don't mind. (···0.6s) If you look at a, a triplex on the, the previous slide,
what was the anticipated operating expenses on that? I think it's right around, we're not too far off, if I, if I remember correctly.
No, I'm pulling it up right now. So our net operating income is $21,106. 21,000 and oi. So (···1.1s) how we got to that? So here's
our total expenses. We take all our expenses, utilities, gas, all that man maintenance fee, uh, management fees, you take all
that, that's our total operating expenses.
Almost $11,000, 35% from revenue. (···0.9s) Bradley, it's 35%. (···0.7s) Look at that. Okay? And this is this, I knew it was 35%, or,
and I just want, and again, this is just an example we got from a realtor, and these numbers are pretty bang on. It doesn't
always happen that way. And this is actually not a perfect deal. This, the number actually here are not even a great deal.
It's okay as far as cash flow properties go, this cash flow is better here than if I tried to buy a property and cash flow at in San
Francisco or San Diego. These, these cash flow numbers here are far better, but it's okay. But actually coincidentally are, are
total operating expenses are 34.2. In the, in the, in the guideline is actually 35%. So actually pretty close on the expenses, which
is great. When I see that, it tells me these numbers are actually pretty close. So I'm, I'm thinking the realtor or the seller actually
pretty close in their numbers. Um, maybe not.
Are they trying to hide something? Again, I'm always cautious. Sometimes they're, the sheets we get from realtors, sometimes
we call 'em the liar sheets because sometimes they forget some expenses. Sometimes they overstate the income, right? When
you get a, when you get a, uh, when you get a sheet from a realtor, a lead sheet or a, a listing sheet from realtor, you gotta say,
you know, does it actually have the actual rents or does it say could rent for this? Right? I want the actual rents currently not
what it could rent for. If the market was better, if I renovated it was a different neighborhood. If, if it was magic, I want, what
are the actual rents right now?
Because that's what I'm buying today. If, if I could get them up, how do I do that? What's gonna cost me? How long does it take
them? But I want the, what's the performance, the building right now, today. So this one basically our, our income, $32,099,
that's factory that factor's in our vacancy is taken away. So $32,000 in revenue (···0.9s) minus our expenses of 10,993. Right now
we're our n o i, our net operating income is 21,106, okay?
Our n O i and we're gonna talk this net operating income n o i is 65.8. It's actually unnatural for me to call it net operating
income. I always wanna say n o i I always wanna say JV is so many like abbreviations we pick up over the years. (···0.5s) So,
okay, so we, we've got some, we've got a decent n o I right now let's go in the financing overview. Okay? Our financing
overview, (···0.5s) we've got the asking price of this property. They're asking $294,000 this property, okay? (···0.8s) So one thing I
like to look at right away is what are the rents?
One thing in, in our KPIs, we actually didn't talk about this is the 1% rule. (···0.6s) If, if the asking price is $294,000, I wanna,
(···1.0s) I'm trying to find something where I can get 1% rents of collected rent. So actually it exceeds that we're getting 37,764
and collected rents. So it actually exceeds the 1% rule. (···0.7s) The 1% rule. If they're asking $294,000 for asking price, some
quick math on that tells me I should be getting $2,940 a (···1.0s) month in rent.
That's 1%. (···0.6s) So I'm okay with that because as long as it's 2,290, 2000, $140 or more in rent or more is a 1% rule. I like that.
And in fact, this one, it's getting, what was that number? Do some quick math on that. 37 7 64. So (···3.9s) what is that? That's
actually, that's actually more than 1%. Bradley, do you have a calculator handy? Yep, I got you one second here. (···3.8s) Divide
by 2 9 4.
So what I did was I took the rent, the collected rents of $37,764, divide that by the, by the, by the asking price or the potential
purchase price of the property of 294,000. Okay? So 37, 7 64 divided (···3.0s) by 294,000. And with that, I got, I got, I (···1.0s)
actually, I get it wrong. I (···0.6s) no, 1.2%.
So you got, it's more than 1%, it's 1.28%. I think it's 12.8, that's not right. It's 1.28%. So it's well above the 1%, um, rule. People
say to me all the time, Steve, 1% doesn't work 10 years ago, 20 years. You could get that. Well, it does work in certain areas. You
choose where you want to invest. It might not work where you live. You might live in a great area where there's jobs and nice
neighborhoods and some appreciation. It doesn't mean you have to invest there. Now, can you do flips there?
Sure. Can you lease options there? Absolutely. But cashflow properties where you live, it might not work. There's lots of areas
you can do. Cashflow properties where the 1% rule still works. In this example, this deal was sent to me literally within the past
week from a realtor. This is a live deal. I dunno if it's still available now, we're not moving with it. But again, there's live deals out
there in certain markets where you can actually, the 1% rule or this one, 1.28%, this is actually decent cash flow on here. (···0.9s)
So the purchase price of $294,000, again, I'm gonna put the numbers in as a realtor, gave them to me.
(···1.0s) So $294,000 price per unit. $98,000 three units, okay? Uh, the estimated property value. So what this is the estimated
property value is saying that this property is, the formula is telling me this property is worth $211,065. Where'd to come up with
that? Okay, so (···2.9s) what that is, it's the n o i 21,106, the net, net operating income times 10 (···0.7s) n o i times 10.
I mentioned that earlier. We're talking about adding storage to your building. Adding, adding, um, laundry to your building.
Adding charging for parking. N o i times 10 is very common. Rule of thumb, (···0.9s) n o i times 10 tells me this property is worth
$211,000. Now that's using a cap rate of 10%. Is cap rate accurate in that market? I don't know if that market's a 6% cap rate or
12%. I've gotta find out what the cap rate is in that market. And C but according to this, N no I times 10 is $211,000.
So they're asking 2 94. It's just, it's just a quick rule of thumb. I'm not gonna suddenly go in an offer two 11. You could, but
again, if it's, if it's a hot market, multiple offers over asking or even even a, a neutral market, they're probably not gonna take
two 11. But Bradley said one of the rules of investing is (···0.8s) make offers you're embarrassed by. Don't be afraid. I've made so
many offers, I've been embarrassed by. (···0.6s) Trust me, I've been there. It happens. And, and sometimes they, sometimes they
say yes, I'm shocked.
Sometimes making a low initial offer is just like a stand starting negotiating point. So let's see. Again, we're just gonna put the
numbers in as they've been given to us. (···0.6s) So if we pay 294,000 for this property, (···0.5s) where you get a mortgage,
(···0.7s) right? Every property you wanna get a mortgage, you're gonna 80% loan to value mortgage from a lender. I don't know
which lender at this point. We're just running numbers. (···0.6s) So our 80% mortgage, we're gonna get a mortgage (···1.3s) of
$235,200. (···3.0s) We a five year term.
This mortgage, amort, amor, amortize, amortize, (···0.6s) amortize, (···0.5s) amortize. Over a 30 year term. I like longer
amortizations, longer amortization. It means more interest. Yes, it also means more cashflow because it lowers our monthly
payment. (···0.5s) Amortization is at 25 years. Is it 30 years? Can you go longer? Depends if you can get longer. I would go longer
because it increases your cash flow. (···1.0s) Interest rate. Um, I've got 3.39 in here.
Um, interest rates are pretty low right now at the time of this recording. Um, could they go lower? That'd be hard. Could they go
higher? They could definitely go higher. But if we're getting a a, a mortgage on a, on a duplex, um, right now it could be 3.5%,
um, 3%, maybe a bit low, 4% somewhere in there. But let's say we're gonna go, let's go 3.5%. We could use and maybe it's 4%.
Again, we would call up a, a mortgage agent or a mortgage broker or a lender. We run some numbers. I could go to an app on
my phone, but three point a half percent, 4%.
And this investing client is pretty close. Okay? So it's gonna tell us, according to the formula here, a monthly payment for
$235,000, 30 year and 4% interest or monthly mortgage payment is right around $1,118 per month. Now this is not exact, this is
an Excel spreadsheet either a quick snapshot, if you put this into a a, a bank or a lending, a lend lending institution put in their
app, you might come up, (···0.6s) I find this within 10 to $15. It's pretty accurate for an Excel spreadsheet, for a quick snapshot,
this is actually pretty good information just like that.
So our total mortgage payment for year is $13,421. Okay, well, I don't know if that's good or bad. Let's keep rolling on 80% loan
value (···0.6s) from here. We could also say, well, do we have a second mortgage? (···0.6s) Maybe we do, maybe we don't. If you
are, borrow the money against your heloc or if you are borrow the money from another money partner or something, or get 20%
from another term from another person or another entity, um, we're gonna borrow $58,800.
So we're 100% financed. That's pretty exciting. We're a hundred percent financed. Does it, does it cash flow? Who would do
that? Wow, that's a hundred percent fine. That's crazy. Well, I've done lots of properties that way. Maybe it's a joint venture
partner. Maybe I board the money against my heloc. Um, again, lots of different ways. So right now we're just looking at these
and see what are our options. (···0.6s) Let's say we borrow $58,800. Um, let's say we do interest (···3.2s) only payments. (···1.8s)
Do interest only payments, uh, at 7%.
Okay? Now (···1.1s) why don't we do interest? Are usually using this spreadsheet rate here. It doesn't really have an interest only
section, let's say. So if you actually make the, the amortization 999 actually comes very close to interest only. 'cause it's actually
gonna set it up for, uh, an am schedule. Somebody did 25 years. It actually factors in, it actually factors in some interest, (···1.6s)
right? If I wanna do interest only payment, which is gonna, you can do 9, 9, 9, 9.
And just basically it becomes a a huge long amortization period. That's the closest you're gonna get on this schedule to get
interest only. But again, it's a quick snapshot. I'm just trying to say, Hey, what works, what doesn't work? Okay, so, but let's say,
well that's gonna cost an extra $338 per month in interest. Does that work for me? So another $4,057 a year, does that work for
me? I don't know. Maybe, maybe not. I'm just crunching numbers. I'm just looking at the information the realtor gave me. So
let's get rid of that for now. (···1.1s) We can come back to that.
We will come back to that later. But let's say I'll get the 20% down payment somewhere, maybe got the cash. (···0.6s) So our
financing, we know we rate, we right now, we basically know our, our monthly payment for 30 years. We know how much you
need for a mortgage. Okay? (···0.6s) So our total mortgage there is our promissory note. Okay? All these things. So right here we
can see (···0.5s) our coverage ratio is 1.57. We know from our kp, KP KPIs and everybody's paying full attention. Everybody here
knows we gotta be 1.2 and over, don't we?
That's right. Everybody's paying attention. This one actually comes at 1.57. That's good actually, that's very good. (···0.5s) So
when this property as is right now, our annual profit or loss is coming (···0.8s) at $7,685. Okay? (···1.2s) So we bought a property,
we paid our expenses, we factored in property management, vacancy, repairs and maintenance. We paid our mortgage and we
still got a profit of $7,685 in this triplex in Florida. Okay? Is that good? (···0.6s) Well, it's not terrible.
It's positive cash flow. (···0.6s) Let's see, let's continue on (···2.7s) cash requirements. What this section is, is gonna tell me what
do we need to get into this deal? (···0.5s) Our down payment, $58,800. (···0.6s) That's a 20% down. (···0.6s) Where's that coming
from? (···0.9s) Savings, joint venture partner, home homemaker, line of credit. Do you have interest? Again, we don't really
know. When I go through deals, I've basically just put numbers on a piece of paper. Let's figure the details later.
Because right now, let's see what's the starting point? I could put these numbers on from the realtors. Wow, this is a slam. No,
this is a great deal. Let's get into contract right now. (···0.6s) Usually look at the numbers, you gotta kind of work 'em a bit.
Massage the numbers, see how you make this cash flow. And that's what we're gonna do right here. (···2.7s) Alright? 58,000,
20% down payment cover somewhere, first deposit. This one's going to the realtor or the seller. Upon accepted offer. I'm gonna
write a check for a thousand dollars or $500 or Brad and I would try and do it for a hundred bucks quite often.
You know, have a little fun. We, we do actually we do. We make a lot of offers. And our, our first, our first um, deposit is a
hundred dollars. We don't always get $100. We sure like that. We do. We usually start there. You maybe five. I got 10. I got, I
got $10 once. Steve. Wow, you win. I've never got 10. The lowest I've got is a hundred because I usually start with a hundred. I
don't like going more than a thousand dollars per property for first deposit. I'll start at a hundred. If it's a single family house or
triplex. If it's residential, I'm starting at a hundred bucks. Um, I don't like going higher than 1,005 hundred's.
Common a thousand is kind of my threshold. I will if I have to, but I don't like going higher. A thousand. But you make multiple
offers. That's a lot of money. Outlaid, (···0.8s) it's usually takes a couple months. If I walk away from this deal, it usually takes a
couple months. By the time I get it back and back to my account from the realtor again. If I could have put five grand down and
make a bunch of offers, that's a lot of money. I'm out for a couple months. So I'd rather have that money in my business. So I
wanna lower first deposit. That's why I start at a hundred bucks. Make sure some interesting conversations as Bradley knows.
(···0.7s) So to give this deal, (···1.2s) 50 58,000, (···1.0s) 57,800 down payment.
58,800 (···1.0s) closing acquisition costs. Okay, so we got some closing costs and some acquisition costs, right? (···4.3s) We got
the 21,000 up there. So, okay, (···1.7s) so prorated rents, (···1.5s) we got the prorated rents of 2374. Is there prorated rents? It's
basically taking a calculation.
It's basically taking a calculation of this (···0.6s) and saying prorated if the place is full, you may have some prorated rents. It
depends, sometimes it should go forward, right? It should go forward to the new buyer. Sometimes it doesn't. It depends.
Depends. But I want prorated rents if I can. Last month's deposit, (···0.6s) last month's deposit rent here. Okay, so let's keep kind
of go through any other expenses rate here. Okay, so the 50 $11,589, (···0.8s) we haven't got there yet. And gonna come back to
that is actually down here. (···0.6s) So this number here, the 11 5 89, we'll come back to that shortly.
(···0.6s) A lender's fee. Is there a lender's fee? Now in a, in a commercial property, there probably is a lender's fee. Well, I'll say in
a commercial property there will be a lender's fee count on it. If this is re residential, there probably is not a lender's fee. So we
can get rid of that. Okay? (···0.6s) C M H C fee. Now in Canada, so this is my spreadsheet for Canada, you can change this cell. If
you're somewhere that doesn't have a C M H C fee, that's fine. Change this cell. You can customize this all you want. But is there
C M H C fee in the first?
Well, again, for, for commercial, I bet there is for residential. Leave it at zero lender's fee for a second. Mortgage lender's fee or
legal fee for a second mortgage. So for this residential property, these are not going to apply. Mortgage broker application,
mortgage brokers fee. Again, commercial, be an entry there. Residential, no entry there. Appraisal, I put, uh, four oh bucks for
an appraisal. Building inspection. I put $600. (···0.8s) Every unit you add, your building inspection will get more and more exp
expensive. Building inspection.
When we talked about this, we didn't really talk about a home inspection. If you're doing a triplex or fourplex, go in every unit,
make an appointment with the tenants. Go in there. Don't just assume, oh, it's probably like the others. No. If one unit's just
been fixed up and it's vacant, the other one hasn't been fixed up in 30 years. Go in every unit and check every unit with your,
your home inspector, plumbing, electrical condition, bathrooms. Like it's, you're be buying a little mini house. You never buy a
house without seeing inside. Just like the building, the three plex fourplex. If you're, if you're not able to see inside your, your
building inspector's not able to go inside these, I hope getting a goodbye, (···0.8s) right?
Because you don't know what you're getting into. So assume the worst. If you can't get inside, there may be a bad tenant, noncooperative
tenant. Maybe the place is a mess. You never know. Okay, (···0.6s) so a building inspection or home inspection for a
multifamily is definitely a little bit more money. No problem. And more units. Environmental phase one, environmental phase
one, you're probably talking it could be two, $3,000 is basically just some research they do. They're going to go to the library or I
guess their, their library they have on file.
They do some research to the area. Take some pictures. The history of the building. Few thousand bucks. Again, for, for
residential, you probably don't, you're not gonna need that. Get a commercial, you're probably gonna need that. How do you
get around to phase one? Um, seller finance, right? Um, not that you want to get around to phase one. Phase one is actually
really not a problem. If phase one comes up, they, they've got a problem, they order a phase two. Phase two. You're talking
some expenses. Ground soil, you're talking a good chunk of money for that. How much money? You know, it depends, depends
on, but count on starting probably 10 to $20,000 starting.
I couldn't even be low. It's been a long time. I haven't really done these lately. Again, I try and stay away from them. But again, if
you're doing a (···0.7s) seller financing, (···0.6s) do you need a phase two? Actually you don't. I've actually done transactions
where there was no phase two because the seller financing involved, right? So the seller says, I'll take this. Here's, here's the, the
seller financing situation going on. I don't need a phase two. 'cause the person holding the mortgage actually used to own the
property. They say this property is good, I'll hold a mortgage.
The seller is saying, I don't wanna pay for a phase two. He the buyer. So you actually kind of go around the phase two. It's legal,
it's ethical. (···0.5s) The new buyer now owns a property, doesn't have a phase two report. Is that risky? Do you wanna do that?
Maybe I'm just saying there are ways you can kinda avoid the phase two if you want to. Now the new buyer has a property that,
a phase two. How do they sell it? Again, different ways of doing the business. Anyway, we're way off topic there. We always get
off topic. We know that. So, uh, where I where this, some of my areas I invest in is a land transfer tax.
(···0.8s) Land transfer tax is basically a, a fee you're paying to the government. So I've got land transfer tax here. I've also got a
legal, (···0.6s) legal which is a thousand dollars. That all adds up to, in this example, $3,800. (···1.9s) Where a lot of the US
properties I've been involved in, there's not land transfer tax in the us. What, what I do, basically for US properties is about 1% of
the purchase price. So this property we're buying for, was (···1.4s) it 3 2 94? So a US property 2 94, I would put $2,940 for
(···0.6s) my legal.
29 40. This one (···0.8s) comes in a bit higher. That's fine. Again, we're just kind of using this to ballpark what our costs are. I
would, as we do more due diligence on this property, I'm gonna tighten these numbers up. If it's in Canada, I'm gonna find out
exactly what that land transfer tax is. If it's, it's in the us I'm find out exactly. Okay, is it 1%? Is that what the number number's
gonna tighten these numbers up? Title insurance. Okay, it's part of the closing cost. 500 bucks. Legal, a thousand bucks am I'm
gonna do a corporation. Am I gonna add this to an existing corporation?
We're gonna do a new corporation here. It's a thousand bucks and others, (···0.5s) what other costs do we have any
miscellaneous costs? Is there an assignment fee? I paying somebody for this deal? So this is a pretty straightforward deal. We're
buying this triplex. It's in good shape. (···0.7s) Residential mortgage, no surprises. Gonna get a corporation. We're gonna do all

this. So my closing costs (···1.3s) in this property are $6,885. (···1.0s) So to buy this property, 6,000 8 85, go back over here to
closing acquisition costs.
That number changed 'cause we got rid of something over there. So our closing cost of 68 85 in this property gotta come up with
$58,800 (···0.9s) for a down payment. Okay? (···0.8s) So our total cash invested is 60,663. (···1.3s) Does this make sense? I have
no idea. I just went through a whole bunch of numbers. I don't even know if this makes sense or not. So let's go to the bottom.
Bradley's laughing at me. It's getting late in the day here. (···1.4s) So let's go to the bottom. Let's look at our key success
indicators.
Remember those? Cash on cash return, average profit per month. Gross rent multiplier. Let's have a look. I'm gonna slow things
down. (···1.0s) Cash on cash return. (···0.6s) We're coming at 12.7% cash on cash return, which is bad. We want minimum 25%
cash on cash return. Now what this tells us, (···0.9s) for the $58,000 or so we had to invest to get this property, we're gonna
expect to make 12.7% return. Well a lot of you guys watching this, this, this video right now saying 12.7, I take 12% all day long.
Well (···0.5s) in cashflow property, we actually want more. We want, we actually won't probably double that because 12.7, this
is actually just for the information we're given by the realtor. This is like, Hey Steve, here's a property, you wanna buy it? (···0.5s)
I know. Can we get a better purchase price? Could we erase the rents? Can we get some extra revenue? Could we decrease the
expenses? Like what can we do? Because I want more 12.7. I need to look that. I want more than 12.7, but this is our starting
place. We're gonna see what we start with. We're gonna go from there. (···1.4s) So what's the, what's the average?
The average cash flow per month? Per door? Average cash flow per month actually comes in at $213 48 cents. Well that's good
because it's above $2 a month. (···0.8s) I like that. (···0.6s) Can I get that number any higher? Not trying to be greedy, but can I
get higher? Why is it two 13? When's the last time the rents were increased? These are all questions I would ask. (···2.7s) Alright,
so the average cash flow per month per door. Two 13, the gross rent multiplier.
Okay, gross amount multiplier 7.79. It's got a bad indicator because it's, it's more than six. I want less than six. So that's the, the
rents divided by the purchase price. (···0.8s) So it tells me the purchase price is too high or the rents are too low. Can we do
anything about that? Maybe good to know. (···1.2s) Cap rate comes at 7.2. I want a cap of eight or higher. Okay, so it's not off
terribly, but it's not quite eight and eight's the minimum. I prefer nine or 10 or 11.
But we'll see. We're gonna go back and work these numbers a bit later and see if we come in at cost per unit, we want, it's at
$98,000. We want $75,000 or less. It comes in at bad. Okay. But again, the cost per unit, (···0.9s) I don't get too hung up on that
one because if the cost per unit's high, I don't care. I want the cash flow, I want the cash on cash return. I want my, I want the
cap rate again, the cost per unit to me, I can live with that one doesn't make it. I'm not too, I'm not gonna lose sleep over that at
all. 'cause it could just be an expensive area.
If it's an expensive area, it's got expensive rents, they kind of, it's a wash to me. Okay, (···1.0s) coverage ratio, 1.57. It's good,
good. We want 1.2 or or higher to get us more financing. So (···0.6s) that (···0.8s) is a good in good overall. So we've got a good
(···0.7s) for the coverage ratio and we've got a good for the average profit for the cashflow per month. So outta six indicators,
we've got two goods just in the realtor. What we're gonna do when we come back, when we come back renet, we're gonna keep
the same information.
We're gonna kind of go through and have a second look at this. (···0.5s) What if we, what if we got a better buy? What if we got
a better price than the 2 94? (···1.1s) What if we raised the rents by five or 10%? (···1.3s) What if we actually added some
laundry or some storage revenue? Could that change our number? Could that make this more desirable to us? Could that get us
from two good indicators to maybe three or four or five or six? Well, I wouldn't count on six, but you never know this, the
information provided by the realtor, what can we do?
This is how you turn bad deals or mediocre deals into good deals. And actually just starting out, this deal's not terrible. 12% cash
on cash return, a cap rate is 7.2 (···0.7s) and um, one point, 1.5% coverage ratio. This deal's not terrible. I wouldn't do it. We're
gonna have a look at it. See if we can kind of sweeten those numbers, get ourselves some better returns, get us better cash flow.
So, um, thanks everybody. Come on back. We'll, uh, we'll continue with the spreadsheet next, next after this. Thanks everyone.
(···1.7s)
That's gonna be something we have to pay for. So, uh, an appraised value is going to be determined by that licensed
professional and is used most typically in lending as well. (···2.7s) The fair market value (···1.6s) is what the property is worth in
the current market determined by analyzing comparable properties sold in the past 60 days.
(···0.8s) I would argue that your fair market value and your appraised value should be very similar. Uh, if you have a good
appraiser, they should be getting, you, uh, should be coming up with the same price as your fair market value. Now, Steve and I
joked about this earlier, that not all appraisers use the, the same criteria, and you do have to make sure that you're, you're
paying close attention. Um, but that is how we're gonna get that fair market value, and it's going through the properties, um,
and making sure that the comparables are accurate.
(···0.6s) So sometimes you may find that an appraiser will include a house, uh, in a, in a, uh, an evaluation that has a (···1.6s)
pool when the property you're looking at doesn't. (···0.6s) Now they can do that as long as they account for taking out what the
value of a pool could be in that area. So that's how we come up with the fair market value. Again, your appraiser should be
coming up very close to fair market value.
You can use your own tools. The internet is obviously extremely powerful. Um, but I also wouldn't just rely on that. A lot of
students will, will come to Steve or myself and they'll say, oh my gosh, I looked at this property on Zillow, on Redfin, on whatever
website they found realtor.com, and it says, it's worth blank, but I looked on this other website and now it says it's worth 50,000
more. I looked on another website.
It says it's worth $20,000 less. So it's really tough to hit that fair market value or find that fair market value without making sure
that those comparable properties are really well, uh, matching with the one that you're looking at. (···1.2s) So you can try and do
that yourself, uh, by making sure that those line up, doing your internet research, or you can also be talking to the appraiser or
realtor. The realtor can, can run the analysis through the m l s, the multiple listing service, and they will also help you to find fair
market value.
Uh, then finally, we also have (···0.8s) the after repair value. (···0.6s) So a property is, especially when we're looking at this,
mostly important when we're doing renovation project, (···1.0s) is how much is the property going to be worth after we bring it
up to, um, the, the latest standard after we do our repairs, after we add value to it?
So what we're going to look at is, okay, the house right now may not have granite countertops, it may not have a pool, it may
not have a, uh, good roof, it may need some flooring, that sort of thing. But (···0.9s) because of all those issues, we can buy it for
say, a hundred thousand dollars. (···0.7s) The after repair value of what that property is worth. Once we bring it up to the, the
neighborhood standard is what that's gonna be worth once we have installed those granite countertops, new floors, swimming
pool, et cetera, et cetera.
So the after repair value is what it, the property is going to be worth after we do our renovations and repairs. (···0.9s) The hard
part with an after repair value is you're always doing that as an estimate. (···0.7s) We can make our best guess as to what a
property is gonna do in the future, what it's gonna be worth if we add certain things to it, but we're never gonna be certain until
we actually get the repairs done and then put it on the market to sell the property.
(···1.5s) So I, I caution people that, you know, when somebody says, oh, well it's got an a r V of X, Y, Z, you just need to be
cautious because a lot of, of wholesalers or people who assign contracts will tell you that there's this huge after repair value on
a, on a deal that they're sending you, but it may not always be there. So it's, uh, it's a, a number I like to be, um, pretty
conservative on for the after repair value.
Um, just to make sure if I'm doing a renovation project that I'm trying to then sell or I want to refinance, I don't want to cut it
close. Uh, and I'm pretty sure Steve would agree with me on that. We never want to, uh, to uh, have this huge, uh, after repair
value that we think, oh, well, it's gonna be the nicest house in the neighborhood now, so it's gonna sell for more than the other
houses on that street. And that is where a lot of people have a problem that do renovations, uh, thinking that their after repair
value is gonna be much higher because they put in extra work, they do more than what else is in the neighborhood.
But the problem there is, is everybody usually starts with, (···0.7s) okay, what else do the houses in that neighborhood sell for?
Steve talked about this earlier, and, and he was the benefactor of, of this scenario where (···0.7s) he owned a property in a
neighborhood where the other properties they put in there were much larger, much bigger, much more expensive.
But because he's in that same neighborhood with that property, his value is brought up by them. But the same can happen in
the reverse, that if we think we're going to fix this house up and make it the castle on the street, (···0.9s) we're really going to
limit the number of potential buyers that that may want that property because (···0.6s) it's much more expensive and the, and
the value's not there compared to what is around it. (···0.5s) So (···0.8s) those are all our different kinds of property valuations.
Um, Steve, do you have anything to add on any of those? Uh, I think we're good with that. Yeah. Good job. (···0.9s) And then, uh,
okay, well, we're gonna talk now about some of the operating expenses. And uh, Steve, why don't you go ahead there. (···1.0s)
Alright, thank you. Uh, so income, property, operating expenses, a lot of these are fairly self-explanatory. No need to go into too
much detail on these. So, utilities, um, utilities, again, who pays for these?
Your, the, the, do the tenants pay for those? I prefer when tenants pay for utilities. The electric, um, you know, any, any gas,
perhaps any heating, utilities, water's a questionable one. A lot of times the water, the landlord pays with that or the landlord
gets stuck with that bill, the tenants move out sometimes. So I prefer the tenants pay for utilities. Depends on your property set
up in larger multifamily, the landlord may include, may, may pay for the utilities. Maybe it's include the rent. It just depends,
depends.
But anytime you can, uh, separate them meters for electricity, um, you know, it just, it makes a tenant more responsible. Um,
more cons, I guess, more cautious with the utilities, keeps the bills down, but, uh, it just depends who pays for those. I've seen it
both ways. Can, can work advantageous, um, either way, just depends, right? So, property insurance, another expense. Uh,
property taxes, property management, (···1.1s) maintenance and repairs. Maintenance and repairs. Um, such a wide range.
We always wanna have a number. We're gonna go a spreadsheet here shortly. We're gonna give us some numbers. We're
gonna, some people who just, they've been salivating and waiting for the numbers. Say, gimme the spreadsheet. Gimme the
spreadsheet. I know Bradley's a huge numbers guy, so we're gonna get in the spreadsheet shortly. We always wanna have a
dollar item for property management. We always want a dollar item for maintenance and repairs. When we talk to sellers, we
talk to realtors. And you know, I hear this all the time from sellers, oh, this, this building is always full, this building, I've got a line
of people waiting to get in this building.
Well, really, uh, that could happen till the day you buy it and suddenly get some vacancies. That's normally the way it is. Um, we
always wanna have a line item for, for expenses, maintenance, repairs, property management, even vacancy, right? We're
gonna go through that and we have a, have the spreadsheet, um, vacancy. There's, there's always that, there's always a line
item. We're gonna be a better investor. We're gonna be a more sophisticated investor looking at properties because we know
we're going to have expenses and we'll actually start doing a more of a deep dive into what those expenses could be shortly,
right?
(···0.9s) Equipment rental, always know, like boilers are common. One, hot water tanks, are those rented? Are they owned?
What's about maintenance contracts? Is there any maintenance contracts maybe for, uh, launch, no removal, uh, inspections on
the property. Uh, fire extinguishers. Um, is there any maintenance contracts you'd be aware of too? So those are all expenses
too. Garbage removal, uh, snow removal, lawn care, other incidentals, pest control. I have never had a seller yet tell me they've
had any expenses for pest control yet.
We all know they probably do like bed bugs is a common one. Possibly term mice, it just depends, right? So, uh, rodent control
and getting rid of unwanted raccoons or mice, whatever you may have, right? So you, you may have, you likely have some, some
cost for pest control too, right? Other inspections, um, city inspections, there's an annual fee for some of the fire coating, uh, fire
equipment, accounting, legal, all these things, right? You got some other expenses on every property. It's a business. Anytime
you get expenses, you got, anytime you have income, you're gonna have expenses and properties.
It's no different. So, next slide please, Bradley. Mm-hmm. (···2.8s) Alright, let's talk about some guidelines for some of these. So
we've got operating expenses, we got vacancy and bad debt expenses. So (···0.8s) what's, what's the old saying in properties,
people say, uh, in properties and the first of the month rolls around and, and I get on social media, people always text me and
they say, uh, uh, with properties, you, you get paid. You get one, one payday and 30 days of expenses, right?
That's kinda the way it is. You get paid once a month, you get ongoing expenses with cashflow properties. We want that, that,
that revenue to last more than our 30 days. I wanna be cashflow positive. And unfortunately, I've seen many cases where people
don't have positive cashflow. We always wanna have cashflow, property cashflow, positive properties. So as we're going
through the numbers and starting crunching some spreadsheets and crunching some numbers, what are some good guidelines?
So, 'cause (···1.0s) when we, when we talk to sellers, don't be surprised the sellers may not have their expenses at hand.
Especially start digging into small, like kind of mom and pop type operators. Um, the, the husband, wife, the older couple didn't
really keep their books themselves. Or maybe like, you're getting some handwritten ledgers, that's fine, you're gonna come
across that with some older sellers. Um, but I can, I wanna be able to estimate and ballpark, and I wanna give you the
information you need so you can estimate and ballpark the numbers you need. So let's see, you've got a, let's see, you got a
duplex. What kind of expenses in a duplex can we expense?
'cause with sellers, they all know their revenue, but they don't all know their expenses. And that's pretty common. (···0.9s) They
can say, well, the rent is 800 a month. Well that's great. What are your expenses? Uh, and that happens all the time. So if we
can ballpark what the expenses are, you know, with a duplex, with a single family or a duplex, as it says in the slide there, I know
it's, it's around 30% of gross revenue. So if I'm looking at a duplex and he shows me his income and expense, and that's the first
thing I'm gonna ask.
I I, I actually, I forgot to mention that earlier. We're going through the realtors as I'm talking to realtors, when I say, you know,
put me in your database, um, send me, send me some offer or send me some properties that fit my criteria. Went through the
criteria before. One thing I actually forgot to mention was, anytime we talk to a realtor, I always want the income and expense
report just right away. Send me the income and expense. Don't send me a listing, don't send me, well send me a listing, fine, but
I want the income expense report because if you just send me a, a listing or the, the, the, the sheet on that, (···0.8s) the next
thing I'm gonna ask is where's the income and expense?
So just get your realtors in the habit of sending the listing and the income and expense report right away in, in fact, if you don't,
if you don't send the income and expense report, you're wasting my time. Okay? So, but I wanna be able to ballpark and say just
myself, estimate two units, 30% of gross revenue is my expenses, just like three to four units, a little bit more expensive goes to
30, around 35% of gross revenue. This allows me to say, when I get the income and expense from the seller or from the realtor of
the seller, if, if I'm looking at a four unit building and their, their expenses are around 50% of the gross revenue, well, it tells me
one of two things.
Uh, the rents are too low or the utilities are too high. Something in there is wrong. Like it could be are there, are the tents, um,
are they, um, are they not cautious with the, the heat? Or is there like water leaks everywhere? Are the rents too low? It's
probably a combination, right? So, and you'll never find anything. Don't, don't think every property's be at 30%, 35%. This is a
rough, rough guideline.
If you can get a property, the expenses are too high and you know how you can actually reduce those expenses or you know,
how you can increase the revenue could be a great opportunity. The challenge is if you're wrong, you might be stuck with a
property where you're not making any money. So as you get more, I guess educated, more experienced, more fine tuned in
doing this, you can find some good buys. You can find some diamonds in the rough saying, Hey, this place wasn't making any
money. We had some tired landlords in here as a nice old couple, but they just kinda let the property go. It wasn't their focus.
And so I was able to get this property, reduce expenses, increased revenue, and I've got a nice cash flowing income producing
property familiar here, right?
How many times we said that increase revenue, decrease expenses, increase the cash flow. This is exactly what we're trying to
do over and over. (···0.7s) So five to six units, we're gonna ballpark around 45% expenses, six units, plus it's easy math, about
half the revenue is going to expenses. If you can get below half, it's just a better deal for you. And, and every building's a bit
different, but there's some good guidelines. So when you're looking at properties (···0.5s) and you can say, okay, it's, this is a, a
12 unit building or a 22 unit build, whatever it is, half the, like, I gotta lift the revenue half's going to expenses.
How do I pay the mortgage? How do we improve this building? Right? So that's, that's a good, uh, a good cheat sheet. If you
remember, take a screenshot of that, write it down, commit it to memory. 'cause these, these numbers you'll see over and over
and over as (···1.4s) we're, as we're dealing with realtors, we're always gonna ask for the income and expense report from 'em
for, uh, for sale by owner, same thing. Get the income and expense report from them.
These numbers we want. First thing we want to do, we're gonna pop in the spreadsheet and we're gonna ask, look at where,
where are we at with this offer? This whole time we're actually collecting information for our due diligence. We haven't really
talked about due diligence yet. This whole time we're, we're gonna, if we can go see the property or get pictures of the property
or we, we get the income and expense on the property, very important. Eventually we're gonna do a home in or an inspection of
the property, maybe, uh, maybe an engineering report on the property, depending, right? So we're starting to build our
information, we're starting to build our file on this property.
And it all starts with the numbers. (···0.6s) Before I do anything, before I spend any money on the property, I would never, I
would never do an inspection of a property until I know the numbers. I would never, I probably didn't even travel to a property
until I knew the numbers. Uh, I'm not gonna waste this. The first thing is, I want the numbers. And knowing these operating
expenses guidelines, right? That's gonna help me a lot to get my numbers, get things going faster. (···0.8s) Let's talk about
vacancies or bad debt. So vacancy, if I'm looking at a property, let's say it's a duplex. I know a duplex, it's gonna have higher
vacancies because you've only got two units.
If one unit's vacant for two months, my vacancy rate is higher, which is just the way it is. A lot of times people say, oh, this, this
unit's always rented. Well, I know myself, if one unit, one, one person moves outta one unit, I've gone from if, if a, if a, if, if both
units are full, right? I, I'm a hundred percent full. I I have 0% vacancy on a duplex. If one tenant leaves, they give notice and they
leave the next day. And now 50% vacant, that's a high vacancy rate. 50%. We've only got two units.
(···0.6s) And this is where, um, what we talked about earlier, we talked about, um, economies of scale. We talked about scaling
your business. I've only got one duplex and I've got one, one tenant in there and 50% vacant. That's not very good. If I've got 20
duplexes, let's say I've got three people missing, right? So 20 duplexes, that's, uh, 60 units. I've got three people missing. That's
(···1.1s) 5% vacancy. If my mental math is correct, that's pretty good actually, right? So the economies of scale and they're
working in your favor.
So I would never want one duplex. I'd take 20 duplexes or six fourplexes. Again, the economy of scale gonna work in your favor.
So if I've got three or four units, I would say an average, a good average vacancy rate's, 15% vacancy, five to six units, 10%, six
units, units plus 5% vacancy. This, this is the number we're gonna put into our spreadsheet. Kind of use that to set us up for
success. So knowing our operating expenses and knowing our vacancy rate rate there. So next slide please. (···2.0s) Alright,
some, some KPIs, some key performance indicators.
So Bradley's laughing like what's a kpi? I is a key performance indicator. Oh, okay. So, um, these are the, the nerve, the the terms
we use. So cost per unit where there's about five or six of these, and these are the numbers we look at when we, when we go to
our spreadsheet shortly, uh, these are the, the numbers we look at. These are the quick numbers, the, the quick reference
numbers. We can say, do we have a good deal or not? So the kind of buzz throughs right now, we're gonna take a, take a deeper
dive into these, these numbers a little bit later on and kinda explore what they mean to us, what the advantage is on properties.
Does this property meet our criteria or not? This is all just numbers. I haven't even seen the property hours. Just look at the
numbers. And it comes down to, so it's so important to start this deal with the right number. So let's start here now. So cost per
unit, so the purchase price divided by the total number of units. Now this is gonna greatly fluctuate depending where you are,
where you're looking at properties where, like for Bradley is in southwest Florida, the cost per unit is gonna be very, very high,
right?
So can you cashflow a property in the, in, um, Southwest Florida? Well, if you pay for it cash, you probably could, right? You, you
got no, you got no debt service. But that's not, yeah, we wanna, we wanna leverage, we want to maximize our return. We
wanna get multiple, multiple properties putting 20% down over and over and over and get that cashflow coming in. So, so
maybe southwest Florida's not the place to, to buy properties, um, or cashflow properties. Maybe, maybe more northern Florida,
maybe other areas.
Maybe a place prices or places with a purchase price a bit lower, but you still get solid rents, right? I'm not saying don't invest in
southwest Florida, I'm just saying it's an expensive area to invest. So again, your cost per unit, (···1.0s) what I wanna do is I
wanna find a place where the cost per unit is $75,000 or less. Now, let's not put that in stone because I could find a place where
it's more than $75,000 and if they're rents are high, they can support that number. So all these, all these indicators, we call 'em
all these key performance indicators.
Um, we wanna have these, but there's, you know, just bear in mind, uh, I believe there's six indicators, six key performance
indicators here. (···0.6s) You're not gonna find many properties where all six indicators are good, good, good, good all the way
through. It's probably not. If you do buy it, buy 10 of 'em just like it. But it's something to bear in mind if you get some of those
five good indicators or four good indicators, uh, it just, we're gonna go through all these, but cost per unit at $75,000 a unit, I,
I'm okay if it doesn't meet that.
Again, the more important thing is does it cash flow? Does it put money in your pocket? What's the cash rate? What's the cash
on cash on cash return? Anyway, I'm getting ahead of myself. So we're gonna try and find something $75,000 a unit or less. Next
slide please. Mm-hmm. Uh, coverage ratio. Coverage ratio, N o i. So the net operating income divided by the debt servicing
equals your coverage ratio, okay? Your n o i, your net operating incomes, your income minus your expenses equals your net
operating income.
That's all the money you've got left over to pay for your mortgage, your debt servicing. So to get the coverage ratio, we're gonna
take the n o I divide by the debt servicing. We're gonna come up with a number. Our goal here is to get a number that's greater
than 1.2. (···1.7s) We want number that's greater than 1.2. Why is that? Well, from my standpoint, (···0.6s) I just want more
financing because if I apply for another mortgage, if I go to the mortgage broker, the lender, I apply for a mortgage, let's say I've
got four or five properties and my, my average, um, my average covered ratio is 1.5, 1.6, (···1.4s) 1.8.
That's great. It tells a lender Steve's cashflow positive. Steve's got good investments. Steve maybe knows how to invest, or he's
just lucky. They don't really know. They just see I've got a number. That's good, right? They say you've got 1.3, 1.5, 1.8. I'm, I'm
above the 1.2. So Steve's making some money. That allows me, that's one more check in the checkbox to maybe get a mortgage
if I was below 1.2. If I was at 1.1 or 0.9, it tells the bank, I'm not making any money on these properties.
Maybe they've gone up in value but my cashflow's not there. So having that positive cashflow deal after deal, month after
month can actually set you up for success, gets you more ability to take on more financing, on more cashflow properties. And
this kind of goes from there. Um, less than less than two, right? We (···0.6s) don't wanna get too, too high on the coverage ratio.
And, and actually to (···1.1s) get, to get 1.1 0.2 to to 1.8, 1.9 is pretty achievable.
Um, or lower. It's pretty achievable to that. Start buying properties don't fit that criteria you get above two. It's actually a little
tough to do that. You would have to be buying some properties where your cashflow is so astounding or above two. Um, it's not
common. I actually seeing that. But again, uh, the important thing is be above 1.2. Above 1.2 and just go for it. This we want
over and over. Next slide please. (···4.4s) Cashflow per unit per month.
Alright, so let's, let's picture, you've got a fourplex. (···0.5s) You've got fourplex, you've got four tenants, we've got four doors,
let's call it. We've got four doors in our one property. So each door we want to have cashflow per unit per month. That's what I
call cashflow per door. Um, so cashflow per door is the annual cash flow divided by the number of units. Okay? Let's say we're
making, (···0.8s) let's say we're making $9,600 (···1.0s) annual cash flow. We've got 12 months and four units. So $9,600 divided
by 12, that's $200 per dollar.
(···0.7s) My mental math is correct. Trust me, this business long enough. Learn to divide things by 12. Okay? Just (···0.5s) so, so
$200 a door, um, is our goal actually divided by, so times 12 months times four doors, nine, $600. So we want our minimum cash
flow each month to be $200 per door. That's what we suggest. If you get more than $200 a door, that's great. We actually
wanna do that. So when you're positive cash flow and your, your coverage ratio, all these things you're starting, starting to set,
set yourself up for more available financing to you, more cashflow to you, more positive deals to you.
If you're, if you're trying to attract joint venture money partners to your deal and you're positive, you've got a fourplex, your
positive cashflow is $800 per property (···0.6s) on a fourplex, you attract a money partner, you're getting $400, (···0.7s) they're
getting $400, $400, that's enough to actually attract a money partner to your deal. Let's say you had four or five fourplexes
making $800 a door, $800 a property each. You can start to see where the joint venture can actually make some pretty good
money.
So can you, the joint venture partners making return their money, you're making infinite returns. So cashflow per unit per month
is actually very important. I like cashflow. I think everybody here likes cash flow. It's a whole idea. We wanna track that number.
Of course, that's part of our spreadsheet. Our k p i also. Next slide please. Mm-hmm cash on cash return and annual cashflow
divide by money invested. Our goal is to be 25% or higher. Okay?
So cash on cash return. This is like one of the buzzwords. Cash on cash, that is such an important number. This is one of the most
important numbers we're gonna talk about. It's actually in the spreadsheet too. This is my number one number that I look at.
What's my cash on cash return? Okay? Um, and it's always a percentage. Higher is better, right? We talked about lease options,
(···0.8s) 30%, 35%, 40% annual cash on cash return or r o i, right? That's what we want. We wanna hire r o i can you get a
hundred percent r o i absolutely.
You start doing flips, um, things like that. Like I was just say whole, but wholesalers actually infinite 'cause they don't only cost
you any money, but don't be surprised. Like there's people watching this, this video saying 25% cash on cash return. Well, how
do you get that? That's real estate forced appreciation, right? Um, lease options, adding an option, you're adding value. This is
how we get these strong returns. So if you can get 25% return cash on cash return and you giving half that to your money
partner, you gimme your money partner, 12.5% annual return and you start to see how you attract some money to your deals.
So these metrics are very important when you, when you go this spreadsheet shortly, be blown away by the amount of
information you've got at your fingertips. Do we have one more? K P i, Bradley, I've lost track. Next slide. We got a couple. Yep.
Perfect. Cap rate. (···0.8s) Cap rate. This, this is a big buzzword, uh, for multifamily properties. Cap rate is misunderstood by so
many people, but people love to throw it around there. Like cap cap rate basically stands for the capitalization rate. You hear a
lot of people's like, what's the cap? What's the cap?
What's the cap rate? Okay, what's the cap? But a lot of people don't understand. So it's the net operating income or the n o i
divided by the purchase price. And it's always showing us percentage. Okay? Our goal for this is our goal. We wanna have a cap
rate for 8% or higher. (···0.7s) What does that mean? 8% or higher? Well, the cap rate does not factor in any debt service. The
fact the cap rate always says we, let's assume we own this property free and clear. We have no mortgage on this. So the cap
rate assumes no debt on a property, but it factors in all your expenses (···0.9s) minus the debt.
So if we're looking for a cap rate of 8%, it tells me if I bought that building and it has a cap rate of 8%, it's gonna gimme a yield
or an annual return of 8%. So if I invested a hundred thousand dollars in that property, I can expect it's going to spin off $8,000 a
year or 8% return in my pocket every single year. And basically a quick, quick study, quick Indian here. It says, I can expect 8% a
year on this property. Do I like 8%? I like 8% sure I prefer nine, 10 or 11%, but 8% is obviously way better than a lower percent.
Now, some people watch this record. If you're looking, if you're in San Francisco or you're in Toronto, you're in Vancouver,
Canada, right? Or you're in southwest Florida, Brian and say 8%, where the heck do you find 8%? Well, we want cashflow
properties. If you're an expensive area right now, it's not a cashflow area. Cashflow property, we wanna talk about some
investor friendly areas. We get strong cash flow, we get strong rents, and you get some, uh, you get strong rents and a and a
and a lower purchase price, right?
And then these KPIs, these numbers here will all fall in the line here. Not every, not every deal, we crunch the numbers on works.
We all know that we go through the spreadsheet later on and on the module we're actually gonna go through like, let's put the
numbers in as our realtor gives 'em to us. (···0.6s) And let's, let's put these numbers in. They probably don't work if, if, if the
numbers work, the property will be sold already. But can we, can we increase the rents? Can we decrease the purchase price?
Um, can we add laundry? Can we add storage? What can we do?
What can we do this property to make this what works? And we go through the spreadsheet. It's pretty cool. I can actually work
the numbers back and forth and come up with where your optimal purchase price to make your offer, how to get your rents up.
We're gonna go through that shortly here. But, but cap rate, (···0.8s) cap rate is not cost. It's really not useful for a single family
property. Um, the bigger the property, the more accurate it is. So once you start getting like triplexes fourplexes and bigger, the
cap rate becomes very important. Um, definitely a buzzword. Realtors love it. New investors love it. A lot of people
misunderstand it.
So next slide please. (···1.8s) Gross rent multiplier. The G R M. Okay, the sale price divide by the annual gross income. Okay, sale
price divided by the annual gross income. This is a quick snapshot, uh, to basically what are the metrics in the property? What
are the rents? What's the sale price? Our goal is if a gross rent multiplier or A G R M, we want it to be less than six. So A G R M
less than six. What tells me if the G R M comes in 7, 8, 9, it tells me one of two things.
Either purchase price, the sale price is too high or (···0.6s) the rents are too low. Simple as that. I want six or less than the G r m.
Um, if I go look at this property, maybe it's close, maybe it's a six and a half, maybe it's a seven. If I raise the rents, do the
numbers make sense? Or how much do I have to drop this sale price by to get me a six g r m or lower? Pretty quick indicator. Let
let these things you kind of do in your head after a while or get a your, your iPhone or your watch calculator, whatever you do
your math on these days. But (···1.3s) can't believe, can't those use watch calculator.
(···1.5s) So, um, those fingers. That's right. Bradley, is that the last one? (···0.6s) Yeah. Perfect. Why don't we stop the recording
here and we come back, we'll continue on with, uh, and what we're doing now. We're starting to build our due diligence. We're
starting to look at the numbers. We're gonna talk about making the offer, working with the realtor, starting due diligence right
now. Actually, we're taking all the information we've got. We're gonna start using this towards making an offer and selecting a
property for a cashflow investing. All right, see you soon.
(···3.0s)
(···2.3s) Hi, welcome back. Let's continue on with this spreadsheet here. So we've got the spreadsheet. We've got some basic
numbers filled in of a available property sent to us by one of the realtors in our power team. This is not a bad deal, and these are
numbers we put in just as it was from the realtor and just as was in the realtor. Um, there's some, there's some annual profit, the
coverage ratio is good. Some of the indicators they've got, uh, two outta six good indicators. Let's start massaging the numbers
and let's see if we can actually make these numbers better, okay?
Because we're gonna turn a mediocre deal or maybe a bad deal into hopefully a better cash flowing deal that meets our
numbers. (···0.6s) And so let's say, let's say, can we raise the rent on this? If we could raise the rent by 10%, right? So 37, 7 64.
(···0.9s) If we could add another 10% on top of that. So let me grab my calculator here. (···0.7s) We're gonna add that by 10 or
increase by 10% (···2.5s) times 1.1.
(···1.1s) So if we raise the rents to forty one thousand five hundred forty four thousand five, I say 10% increase, (···0.6s) could you
do 20%? 20? Maybe. It just depends. I don't really know. We we're, we haven't seen this building yet. Um, we're just kind of
looking at some numbers. But obviously once we got in, started to do some due diligence, found out about the property. Raising
rents by 10% is sometimes very attainable, if not more.
(···0.8s) Let's say we added in some laundry service. We add in some laundry service. Let's say we made only $50 a month cash
flow on the laundry. Now that's pretty low, but again, I wanna be conservative on our numbers, but let's say we had another
$600 a year in laundry. And let's say we had a basement. If we, if at the minimum if we had three units and three units at, uh,
$25 a month at $75, so 75 times 12, um, we've added $900 a year for storage, which is actually pretty low.
Could we get more than, could we get more than $900? Maybe we get zero, maybe we get more than 900. I don't really know.
But we we're just kinda looking at how do we increase the revenue? How do we decrease the expenses? Okay, now it's, it's
actually sometimes easier to increase the revenue and (···1.0s) versus decrease the expenses 'cause taxes, that, that's a tough
one. Could we, you know, go to bad against the municipality and try and lower the taxes? (···0.6s) Sometimes, maybe sometimes
it's a, a big exercise of, uh, you feel futility. You never know insurance.
If you could join up with some, uh, different RIAs out there, some of the large groups do some of the pay services. Sometimes
you have a bit break on insurance (···0.7s) water. Again, we talked about low flow toilets. Electricity in this property is low, really
looking after a light in a parking lot, which is low (···1.0s) lawn. Could we get rid of, uh, the lawn care? Uh, we talked about
putting some stones and gravel in there for that. But let's kinda leave that because also have garbage removal in there too. So
let's kinda leave those numbers in there. (···0.6s) And we've actually increased, actually we've, we've, the, the operating
expenses, we actually decreased.
So we, we brought the revenue up and I think that number before was almost 35%, 34 point something. So we've actually
shaved off two plus percentage, almost 3% off that number just by adding in some laundry and some storage. So that's a good
number. Our n o i now has gone up to 24,268. Before that number was, I believe it was 20, 21,000 if I'm not mistaken. (···1.3s)
So, and also let's, uh, let's kinda look at the financing overview, right?
So actually, just by doing that, that's small change. Let's go down to success indicators. So, (···0.6s) oh, actually, we, we actually
changed, we actually got a good just by that one. Small change of adding a little bit of revenue to this property. Um, we got, we
actually, our cap rate went from seven point, forgive me, I don't remember the numbers. Um, went from in the sevens to now it
solid 8.3 cap rates. Now we've got three outta six good indicators. All we did was just, we added a bit of revenue to the
basement of the property. That's why adding a bit of revenue in the basement is such a powerful strategy.
(···0.6s) Let's look at what if we got a better buying this property. If we get a deeper discount on buying this property because
they're asking $294,000, could we pay that? Sure, but we probably don't want to pay for price. I was like getting a bit of a
discount. If we got, if we got a discount, and let's say, let's say we've got a 5%, 5% discount, which is almost $15,000, but let's go
294,000 (···2.1s) times zero five. That's, let's call it, that's $14,700 discount.
Um, let's round that up to 15,000. So 2 94 minus 15,000, let's say we buy it for 2 79, 2 70 $9,000 is (···2.8s) what we're gonna
buy it for. Okay? So we're asking 2 94. We got a 5% discount. We bought it for 2 79. Now this change is topping up here. Now,
actually, actually we'll leave that one. I believe that as his, so (···0.7s) we're sticking at 80% loan to value mortgage five years.
Now the interest rate, we left it at 4%. Again, if we, if we found a better mortgage for three and half percent, (···0.5s) it gonna
change our, our monthly payment. Then we just saved a little bit of money month after month in mortgage payments went to 9
99 from 1,061. So we saved $62, like by half a point in interest. But again, I wanna leave the numbers fairly realistic. Can you get
a, a lower mortgage? That's great, go for it. We left 4% as an investor mortgage. It could be four point half percent. (···0.9s) It
just depends.
If you're watching this a year or two down the road, the interest rates could change. Um, where I've got some properties and
just announced that they're not changing the interest rates, they're expected, they're expecting not to change interest rates for
three years. That's good news because they're already low interest rates. So I like that. But let's leave it at 4% and we kind of
ballpark the numbers from there. Again, this is just an example. So by getting a 5% discount on the property, has that changed
anything? Okay. No, we're still at, uh, three outta six indicators still at three, outta six.
So that's fine. What, what do we need to do to get four or five outta six on the indicators? What do we gotta do? Okay, (···0.6s)
and so what if we got a better purchase price (···0.7s) if we, where do we gotta get a purchase price? 2 79. So what about, what
about 2 69? (···4.4s) And quite often that's what I do. I just kind of run some numbers in the spreadsheet. Just kind of a little trial
and error. Oh wow. We're still at, still at three, outta six. So our cash on cash return is not quite there.
Average profit per month. Is there a gross rent multiplier is not, not there unless we, yeah, so if we drop the purchase price or
increase the rents, but we're still, I 6.38 sort of a bit of a ways away. Our cap has gone up. But our cost per unit, our cost per
unit, we're not going to change that because, well, 89,000 under 75,000, that's, that's a long stretch. We'd have to reduce, um,
$14,000 per unit, or $21,000 per triplex. Well, maybe we don't really know what we can, uh, what we can buy this property for
until we make offers, as Bradley said, be embarrassed by your offers.
So we can kind of keep playing with these numbers all the way through and see what happens. So let's say 2 69. (···2.8s) Let's
say two 50, let's try $250,000 And see what happens here. So our average purchase price went down to $83,000. Oh, look at
that. So now we've got five outta six goods. So wow, our cash on cash return jumped way up.
Um, average profit per unit jumped way up. Our gross rate multipliers now, good. And our cap rate is now it's 9.7. That's very
high. But realistically, can we buy this place (···1.1s) for two 50? They're 2 94. If we offer two 50, will they take that? I have no
idea, but I know if they take that, that's screaming deal. I've got five outta six indicators. All good, right? I've got the mortgage
again. If I got the mortgage, (···0.9s) what if I change that interest rate? One thing we have not talked about is doing a, where's
this, where's the 20% down payment coming from (···0.8s) for the other $50,000?
Now, (···1.5s) if that's cash, you've got in your pocket, just money sitting there, you're not doing anything with it, then at that,
leave the numbers as is. But let's say you borrow the money from a joint venture partner. If you borrow the $50,000 per joint
venture partner, let's say you, let's say you do interest only payments. (···0.8s) Let's say you pay them, maybe you're a good
negotiator, maybe pay 'em 6% annually for, um, interest only payments.
And again, interest only payments. We go 9, 9, 9. Uh, for the amortization, that's pretty close to interest only payments. Um,
again, there's other ways you can get more accurate payments by an app or an online calculator. But this basic spreadsheet's
gonna help us crunch some quick numbers. Give us good overview on the performance of the property. (···1.0s) So factoring in,
we've got some, um, expenses for our property. Okay? So even with the, the 20% down payment and a small interest payment,
month after month, we still meet five outta six indicators.
Okay, well, let's say we, we negotiate back and forth with the seller. We offer $250,000 because that gives us five outta six, um,
gives us some some decent cash flow like we're cash flowing, $9,893 per year on this property. Um, now is that good for triplex?
Well, if you're making, let's call it $10,000 a year for triplex, you're cash flowing, uh, $274 per, per door times three doors.
So you're at seven 50, you're at $825 a month. Positive cash flow. This triplex, that's actually not a bad deal. But again, we've,
we've reduced the purchase price. We've raised the rents, uh, by 10%. We added a bit of, um, income to the basement, laundry
and storage. Is there more things you can do to increase the value? (···0.6s) Yeah, (···0.6s) give an idea. It is an idea. Try it and
see like not everything you do to raise the value. We do some previous recordings. Maybe go watch 'em, go back and watch
those previous recordings. How to increase the revenue, how to decrease the expenses.
Is there higher, better use? There's lots of ways you can increase the, the, the revenue. But they obviously don't all apply to every
building. (···0.7s) This is exactly what I do, what I go through when I look at a, a multi-family property, this wouldn't work so well
on a single family property. 'cause you kinda limited what you can do. It's more for multi-family. (···0.9s) But let's say we make
an offer at $250,000. We, (···1.3s) we made an offer, as Bradley said, this, make an offer be embarrassed of. Um, is two 50
embarrassing? I not really. That's, uh, you know, two 50.
Let's see it. What is that? What kind of discount is that? 2 9 4 minus two 50. (···0.9s) That's a (···1.0s) $44,000 discount. (···0.7s)
What's a 15% discount? Okay? Um, depends on the market you're investing in. If it's a hot, hot seller's market, multiple offers
over asking (···0.6s) realtor, you know, would a realtor even present an offer for two 50 in that climate? Probably not. But if
you're in a more of a buyer's market or maybe a neutral market where, hey, that's, that's a decent starting offer, maybe two 40.
Imagine number, maybe two 30 I've made offers a starting offer on a property that needs work at 50 cents in the dollar. We
negotiate from any property that needs work. I'm not paying full price. If it needs renovations, it needs work, right? It just
depends on the market you're investing in. So (···0.5s) any, in my opinion, I've sold properties. Any offer is a good offer. I've had
to bite my tongue. Sometimes I got some offers coming in. I have to tell myself that any offer's a good offer sometimes. Oh boy.
It's like, but again, I've made low offers too. (···0.9s) So this property here, let's say, let's say we get an accepted offer.
Whoops, let's go back up. My apologies. Let's say we get an accepted offer at $260,000, let's say $263,000. We got an accepted
offer on this property. (···2.3s) We got a choice, we got $263,000. The banks didn't give us a loan for 80%. We got the other
52,600 coming from a joint venture partner. We borrowed the money somewhere at 6% interest. So we've got a monthly
mortgage payment there.
(···0.5s) Here's our total monthly obligation per month, per year, okay? Um, we know our expenses are in line. Our expenses are
less than 35%. We got our management, we got our maintenance, we got our repairs, um, we've got all our numbers in here we
need, right? So our, our profit and loss is $9,145 per per year. So with that, we've got $9,145 per (···3.0s) year. (···2.3s) As, as we
look at this multifamily property, because we talked earlier, uh, about buying, buying and selling to create cash, seeing buy and
hold to create wealth.
Ah, you guys, I forgot about that. I haven't said that for a while, right? But this is a great, this is a great wealth generator. We
had a cashflow positive property here, cashflow positive property here. I think I did I say that right? Here we go. We're getting
late in the recordings here. (···0.6s) So we got a cashflow positive property making just over $9,000 a year in cashflow. I like that.
Um, we also have mortgage reduction. We also have hopefully some appreciation on the property, but mortgage reduction on
this property, um, I know like (···0.8s) on a, on a $250,000 mortgage, now we can go to an, oh, sorry, (···0.5s) on a $210,000
mortgage, we're paying interest and principal.
So annually, I know I'm gonna put in my pocket in mortgage reduction, three to $4,000. Now I could go to an AM schedule and
quickly look at that and figure that out. Um, but, you know, I'm gonna say $3,500 a year in mortgage reduction (···0.7s) on top
of the $10,000 in, uh, so let's say, let's say $3,500 in (···1.3s) mortgage reduction.
Now, if this property goes up annually by two or three or 4% a year, like, let's, let's be conservative. Let's say this property goes
up on average 3% a year. It's $294,000. Actually, no, we're buying it for 2 63. (···2.0s) Maybe we made some money in the buy,
maybe we didn't. I think we did. But let's say, let's say we're buying it for $263,000 (···0.6s) times. (···0.6s) Let's say 3% a year.
Appreciate that's another 78 90. 78 90 in annual appreciation. So as a wealth generator, this one property (···2.0s) is going to
add to my wealth, right? Me, uh, if I'm buying this by myself and they've got money partners, this one triplex in a year is going to
add $20,535 to my wealth, to (···2.8s) my bottom line. Now, half of that is cash flow. I like cash flow. But the other hidden
wealth generators are mortgage pay down and appreciation.
Mortgage pay down always happens. As long as I've got tenants in there and I've got them paying the bills, paying the
mortgage for me, putting cash flow in my pocket, mortgage pay, mortgage pay down is one of my favorite ways to accumulate
money or wealth. Like this is one property. What if you had 10 buildings like this, that $3,500 in mortgage pay down just became
$35,000. The 78 90 and 3% appreciation (···4.1s) just became $78,000. If you got 10 buildings just like this, this $20,000 gain to
your bottom line just became $200,000.
You're starting to see how the wealth, just by having a few triplexes fourplexes, you don't need big, big buildings. Now we had
more headaches, more I guess more work to do with smaller buildings. Sure, maybe they're, they're spread out over a city or
two. You got some logistics, but that's your property manager's role. Get a good property manager because he would got a line
item to pay a property manager. I think in this one it's about 10%, if I remember the numbers right? 10%. That's actually very
fair compensation to a property manager.
We've actually factored that in. (···0.7s) We've got, we've got vacancy in here, 15%, and you can toggle those numbers up and
down. Um, again, this particular deal, I know we've got access to property management in that area for less than 10%, but I
wanna keep the numbers. I wanna, I wanna understate the revenue and I wanna overstate the expenses just a little bit to make
sure this is an accurate, accurate snapshot. Again, I don't wanna overpromise, I wanna underpromise, I'm gonna over deliver on
all these numbers, but to add to my bottom line, year after year, $20,000 (···0.8s) for one property, that's fantastic. Remember,
we'll use 3% annual appreciation.
This property. Now in my experience, single family houses appreciate the best single family houses. Um, in, in my area right now,
I gotta thing from my, my, my realtor. It's it's year end. Everybody's looking forward to the new year. (···0.7s) And I get a lot of
(···1.2s) greetings and things like that from realtors, mortgage brokers, (···0.6s) broker, the area that I, I live and I do some
investing. It's been a crazy market for appreciation, just where Bradley is probably more crazier.
Bradley, as I'm guessing, right? Um, I've got multiple letters from realtors saying the, the, the average increase in properties
around here for the previous year is 19.9%. (···0.7s) I've got realtors send me stationary, uh, emails saying (···0.5s) it's as high as
25% in the past 12 months. So 19.9 or 25%, I'm now, I don't expect that every single year. I kind of question those numbers.
Those seem very high. But again, 19% (···1.0s) appreciation of real estate in a year.
It just kind of goes to show, hey, are we overinflated right now? We're approaching, uh, uh, the, the market to drop off. I have
no idea because it's been going up for many years, right? Um, I hope it continues, but I know one day it's gonna fall off. We all
know that. But I used 3% appreciation here, which is very conservative. (···0.8s) I was saying earlier, single family houses
appreciate the fastest in, in, in my, in my experience, (···0.6s) if, uh, if you're investing in an area, if the average property is say a
400,000 property or a 200,000 property or a million, whatever it is, the average property will appreciate that, that if it's 19.9 in
your area, it's 10.9, whatever it is, the average property will appreciate that.
If you've got a big luxurious lakefront estate home, is it going to appreciate 19% a year or whatever the average? No, it'll
probably appreciate, it'll be be it'll appreciate, but won't appreciate as rapidly as say, the average property, because those big
expensive executive homes don't sell as fast. Um, it'll be great if, if the area went up 19%, then 19, I didn't like using that
number, but that's the climate I'm in right now and I've got lots of, lots of information to back that up.
I'm sure some of you watching this are enjoying some nice appreciation of property right now too. But I know one day it's gonna
go the other way. Maybe when we go, when it goes back the other day is the day we actually get very, very aggressive, start
buying and shopping, buying all the properties you can because now they're on sale. I would, I would, I'm not saying don't buy
property now, I'm saying definitely buy property now, but make sure it cash flows, because right now it's hard to find deals, but
go to other areas. That's why I said I live and I invest in this area, but I also invest in other areas where you can get better deals.
So anyway, (···0.7s) my point is getting a little bit off topic here. Again, it happens a lot. Um, 3% appreciation. I went a little
conservative here. Um, a triplex is not going to appreciate as much percentage wise as a single family house. That's just the way
it is. Usually the bigger the property, the, the, the appreciation annually does not keep up to the average single family house.
Okay? A big shopping center. If the average single family house appreciated 19.9% in, in this area, the, let's say a strip mall did
probably not appreciate 19.9% on natural appreciation.
Was it 5%, 10%, 15%? I don't know, but I'm pretty con in my experience, I'm pretty confident it didn't go up. 19.9, just natural
appreciation. So I just started to see these numbers come in between the cash flow, (···0.5s) the, the annual appreciation, so the
mortgage pay down and annual appreciation. You're starting to see some pretty good wealth generating. That's why I like
buying and acquiring property.
Buy and sell to create cash. So you can buy and hold to create wealth just by not selling this property and managing a property
manager, you gave a lot add $20,535 to your, to your, to your income, to your your net worth. Do you get some tax advantages?
Absolutely. Do you get some, uh, some, um, uh, depreciation from the taxes? Absolutely. Now, I'm not an accountant, so I can't
tell you what you can and can't do, but I'm, right now my home office, right? My home office, I get to expense things in my
home office. Things like, um, internet, cell phone or my fancy calculators like to call it my cell phone, right?

Um, desk chair, uh, a portion of, uh, if you have a mortgage or if you're paying rent, a portion of your expenses, a portion of your
utility costs. So all these things, you actually getting some tax breaks again, too, on this wealth, you're now accumulating for
yourself. So if you can add two or three or four or five properties a year, two these, you start to see a net worth go up
exponentially year after year. And, and as I said earlier, you (···0.7s) know, it's pretty amazing what you do with real estate after
three, four or five years, the first year or two, you know, it takes getting in, get some deals done, uh, get some, get a system
going over and over.
But once you're in, you know, three, four or five years, even 10 years, I'm, you know, for me, I started in 2010 and it's changed
my life very much. I'm happy to pass those lessons on to everyone here. And that's, that's why we're doing these recordings.
(···0.7s) So let's just get rid of those numbers there. 'cause those are just kinda an (···0.7s) afterthought. (···1.4s) But, um, yeah,
so we've got now 1, 2, 3, 4 (···1.8s) good indicators at a six, you know, and, you know, ask yourself, is this deal good enough?
Do you wanna move forward this deal or not? Based on the numbers? And I would do this spreadsheet before I've made an offer
to the realtor. Well, if I have to make an offer, I will. If it's a hot investing client, I can make an offer, see what happens, get in a
contract, collect all this information to do my due diligence, right? I've gotta verify this. I've gotta verify, well, these rents, how
do I know these rents are actually accurate? We actually inflated that. We actually put the rents up by 10%, but how do I know
that $37,000 is accurate?
How do I know these people actually living in there and paying rent? So I've gotta do that part of my due diligence, and we're
gonna talk about that shortly here as verifying rents. And we're gonna cover, spend some time on that. 'cause that's very
important. So again, back to the spreadsheet here, we can play with these numbers all day long. Um, always put in, uh, a line
item for management. Always put line item in for, um, repairs and maintenance, and always put a line item for vacancy. Even
though realtors always tell you there's a lineup of people to rent this place.
I put in 15% for triplex. (···0.8s) If, if I get a year where nobody moves out, nobody pays their rent on time in full, well that's
$6,321 more to my bottom line, I'm okay with that, but 15% is a pretty, pretty valid number for triplex. We went through the
slide earlier that showed the different breakdowns depending the size of the building. (···0.7s) And when, when I, when I took
trainings years ago, um, I was told 5%. (···0.6s) I was told 5% for all your vacancies. Now I was, I'm not a line item, but 5% for
duplex.
No way. Because you're either a hundred percent vacant, 50% vacant, or you're a hundred percent full. Like there's, there's no
like 5% of duplex. It just does not work. Like you're, you're, you're too small. You get in a 20 unit building, 5% works all day long.
So the bigger the building, the lower the number here. You got economies at scale, right? Manage it properly. You should have,
uh, good tenants over and over and over. Bradley, is there anything you want to add to this? (···1.2s) No, I, uh, I mean it's, you
guys can see very quickly how any of of these numbers changing, even in a little way can make such a huge difference.
And, and that's where the creative aspect of, of real estate investing comes into play. And, and knowing these different ways to
try and make a deal work. Because when you look at those K p I indicators and you say, oh, I have three out of six, but (···0.7s)
not a home run. And you might think, well, let's just move on to the next one. But (···0.6s) when you have, have, you know, a
three unit like this, uh, could we turn, uh, one of those rooms?
Is it big enough to make a fourth bedroom? Could we turn the basement into a fifth bedroom, a fifth or a fifth unit? Excuse me,
full unit. Uh, so, you know, there's so many different things out there, but this spreadsheet really just gives you a way to, to
make sure you're covering all your different bases and run those different experiments, if you will, to see what could make this a
really stellar deal with that, then you can go and make your offer and start your negotiation, (···0.7s) which is what we're gonna
get into next, obviously.
But, um, you know, this is, is really, uh, a good way to you. You're never gonna get everything perfect. Uh, you can't predict
every vacancy, you can't predict every, uh, percentage of inflation over time. Uh, but it is, we, we have to use something. We
have to estimate. And doing this and having all of this in one place right in front of you also ensures you're not missing
something. So, uh, you know, it, it looks a little daunting. Obviously, we've taken, uh, over an hour to, to go through this with,
uh, all of you (···0.7s) and, and it's gonna take you multiple times of using it and playing with it to, to get comfortable with it.
So I, I encourage you to, to use this to mess around, to play around and, and try it. We're obviously gonna hand this out to you
guys. And, uh, from there we're gonna start talking now about how we, uh, make those offers and the contracts that we use.
(···0.7s) Yeah, Well's, stop the recording here and, uh, we'll come back and we'll continue with that.
Sound good? Sounds good. We'll see you all shortly. Excellent. (···2.5s)
(···2.0s) Welcome back, everybody. We're continuing on with power team members here and Now we're onto property
managers. (···1.7s) And the biggest thing that, that I can Try and, and (···0.6s) Tell everyone is it is (···0.7s) price is what you pay,
but value is what you get. Property management is not a place where you want to cut corners or try and find the cheapest
person out there. (···1.2s) Your property management Is your eyes and ears for your property.
(···1.1s) And so that is an area where me personally, uh, I'm always willing to, to pay almost a little bit more of a premium to, to
get somebody good. And then as you build a relationship with a property manager, typically those, those prices, those fees will
go down as your portfolio continues to grow. Um, uh, specifically speaking on, uh, what I do, uh, with a lot of Airbnbs and Steve
as well, having property management in place is, is exponentially important for that type of a property, because in a long-term
rental, yes, your property manager's going to be collecting monthly rent, they're gonna be answering questions on, uh,
maintenance issues, things like that.
(···0.8s) But with a short term rental, a vacation type rental, an Airbnb type rental, (···0.5s) you may be turning that property
over multiple times in the same week. Uh, you may have new guests every, every week that you've gotta explain to them how to
use the shower knob or how to unlock the back door or where this is located in the home or that.
So the property management that goes along with (···0.6s) the short-term rentals can be much more significant. (···0.7s) And
honestly, the, the cost can be much higher. I know there's property management, uh, companies in Florida that charge upwards
of 40 to 50% (···0.6s) of your gross income to manage your short term rentals, which to me is just mind blowing.
But when you see the work that goes into it, it, (···1.7s) it really actually does make sense. So (···0.8s) again, it's, it's just very
important though that, you know, uh, what you're, what you're going to get out of a property management company, uh, how
much they're going to cost to make sure you run that in your numbers. Uh, as your (···0.6s) beginning, many students, uh, will,
will make the mistake of on their first deal or two, (···1.4s) they really just want to get that first deal done.
So they'll be analyzing it, they send it to their mentor. The mentor says, well, you should probably account for the cost of
property management. And the student will say, well, it's, it's near me. I'm just gonna manage it myself. (···1.4s) Okay, (···0.9s)
well, that student is managing the property. They're doing well. Now they get (···0.5s) two more properties. (···1.0s) Now they
get a five unit building. Next year they get a 20 unit building.
And all of a sudden, that very first single family home that they had, now they've got 30 plus units they're trying to manage, and
they can't afford to (···0.7s) pay management out of the cash flow because they didn't account for it when they first looked at
the deal. So I would always, always, always remind you include the price of management when you're running your numbers,
(···0.9s) even if you plan on doing it yourself. Just know that as you grow, at some point, you're going to outgrow being able to
manage everything on your own.
Uh, so as long as you're accounting for the property management cost on any deal, you're doing very, very important there. So,
uh, how to find good property managers. Again, I like going to those RIA meetings, the real estate investor association meetings,
and talking to other investors. Uh, a lot of times there will be property management companies representing themselves at
those kind of meetups, but if not, you're gonna meet investors and, and talk to them about who they use for management.
And, and it's important to make sure that you're asking somebody who's investing similarly to what you're investing in. (···0.7s)
If you're doing Airbnb, single family homes, (···0.9s) you're gonna use a totally different management company than if you want
to do large commercial retail space. So again, know, know where your information's coming from, but a great place to start, uh,
to, to get those referrals is going to be from, from other investors. Um, Steve, is there anything you wanted to add on property
management?
(···1.5s) We, I, I think I, I talked earlier about that, a different module touched on property management and all that. So, no, I'm
good with that. We move forwards. Cool. (···0.6s) Awesome. So let's move on from property managers (···1.2s) and the rest of
the power team here, everybody, it is gonna be a little bit less, it's not your realtor, it's not your mortgage broker. It may not be
your attorney, but these are all still people who are going to be a part of your team. Maybe not necessarily in the beginning, uh,
but as you continue to grow and, and expand.
So let's talk a little bit about having a bookkeeper. Um, again, I I will use the example of, uh, of having short-term vacation
rentals. Because when I first started (···1.0s) and we had somebody managing, uh, the property for us, but still, I realized very
quickly that that (···0.6s) property, (···1.0s) because it's a short-term rental instead of a long-term rental, we also had to take
care of all the utility accounts.
So, and that's not just water power, uh, gas, that sort of thing. This is also the Netflix subscriptions. This is the cable, the
internet, uh, all these additional things that we're paying for to offer our property up as more of a hotel than a (···0.6s) live-in
long-term rental. (···0.9s) So you can imagine that the bookkeeping on just that one property could be very intense, let alone if
you have 10 of that type of property.
So as your portfolio grows, this is something that is worth (···0.5s) paying for. Um, and not, (···0.6s) not trying to be the expert at
it yourself. Uh, I, I know everybody in the beginning wants to cut costs and, and maintain things on their own, and, and
everybody starts somewhere. I get it. But (···0.7s) as you grow, this is something that you wanna be able to, to farm out and,
and let somebody that's a professional take care of, uh, as we move on from bookkeeping also is inspectors.
Uh, so (···0.6s) inspectors who you are going to be using to, uh, look at properties you are considering purchasing. So having a
good inspector is, is very important. (···1.1s) And (···0.9s) again, great resources going to those RIA meetings and asking around
for who the best inspectors are.
Um, but also once you meet a good inspector, again, they can be a great potential lead source. Uh, they are out looking at
properties (···0.6s) every single day. So they may find properties and they may meet owners or sellers that are, are in a
distressed situation. And a lot of times those kind of individuals are, are going to start talking. As soon as that inspector comes,
they're gonna start talking, (···0.6s) oh, I really need to sell this house. Oh, do you think this is wrong? Oh, do you, how much do
you think that'll cost?
And all of a sudden that that inspector says, man, this, this individual's really, really desperate. They really wanna sell. If you've
explained to the inspector that you buy properties at a discount, you can close quickly, et cetera, et cetera. Even offer the
inspector a finder's fee. (···0.8s) Because if a, if an inspector brings me a deal that I can go wholesale and make five, $10,000 on,
am I willing to give that inspector 500 to a thousand dollars out of that assignment fee (···0.9s) all day long?
Because if they're gonna be bringing me the deals, if I can be sitting on the beach in the Florida Keys and get a, a text message
or a phone call from an inspector who says, I have somebody that, that might be interested in, in selling a property pretty cheap,
(···1.1s) that's a great, great sort resource to have. So (···0.9s) again, inspectors, you're gonna be using them a lot. I would, um,
also talk to them about the fact that you're gonna be doing a lot of inspections. So most inspectors, how many, how frequently
do most individuals buy a traditional home?
Y (···0.7s) it's years on end, right? So you're not necessarily going to, as an inspector have that many repeat customers (···0.8s)
unless they're real estate investor. We can give that inspector a lot of business. So if you talk to them about that (···0.7s) in the
beginning, they may also be able to work with you about a volume discount, uh, which I have seen, uh, personally. So definitely
want to ask about that with your inspectors.
(···1.8s) Let's move on here to A few things here, Bradley. Yeah, sure. Other than inspectors, I've, I've worked on a number of
inspectors over the years. Um, I've sold properties and, uh, I've done some for sale by owners, and I've seen some inspectors
come inspect the property I'm selling. I'm just glad I wasn't paying them. So, screening inspectors, let's talk about that. So
Bradley mentioned, you know, ask around, go to urea, um, find, even find inspectors through there. But if you're gonna like
screen inspectors, you start investing remotely.
Um, how do you find a good inspector? And, and a couple things in this point. Number one, when you're new in real estate
investing, you're new at buying properties, I would strongly urge you when you hire an inspector, go there, meet the inspector,
follow the inspector around, learn from, get them to tell you, like, kind of explain what they're seeing through the eyes and ears.
But you can learn so much about a property. When I first started buying properties, I hired inspectors and I actually met them on
site, and I walked through the home inspection with them. I learned so much about what to look for in properties.
Um, like right away, when you pull up to the property, look at the roof lines, look at the shingles, look at the structure of the
property. The property's like nice and straight and perpendicular. No problem. I, I remember, I, I made an offer a property. He is
actually leaning this way. He is actually had a tilt because the foundation was gone. The floor joists were gone all the way up.
And I didn't see that because I was new. Now, the home inspector, i, i, home inspector, taught me so much. Um, so many things
you can see yourself. And if you're going through a property, and if you're entertaining making an offer, buying it, you can just
have a trained eye.
Now, I'm not a home inspector. I don't profess to be one, but I've learned a number of things along the way. So be there for the
home inspection. I, uh, when when I call up a home inspector, a new area, um, I say, um, I want to be there for the home
inspection. Is that okay? Sometimes they'll say, no, I work by myself. I don't want people there. 'cause it slows them down. Okay,
fine. So I would encourage you to find a home inspector who allow you to be there. I would encourage you to find a home
inspector who goes on the roof, who go, goes inside the attic. I mentioned earlier, I, I've sold some properties for sale by owner
and at a home inspector show up in a, in a four door sedan with no ladder.
And he gets out of his car. So you, the whole inspector. Yep. And he gets out, you know, kinda, you know, frumpy looking boots
untied, you know, no ladder. I So you don't have a ladder? Oh, no. I can see the roof pretty good from here. Oh, okay. Didn't go
in the attic. Didn't go in the roof. I'm glad, I'm glad I wasn't paying. I'm, so I sold that property, but again, it was outta town
investor who bought it, and they didn't know. Now, they didn't ask me to the inspector, it wasn't my role, right? So I sold the
property.
But again, I, these are things you don't know. So call the inspector. Do you send me pictures? All these things, right? So the home
inspector also find out what their, what's their accreditation? What are they accredited? Have they taken a, are they licensed?
Um, what, what, what's their background? A lot of the home inspectors I've used over the years are former home builders. And
you get a home builder and a home inspector. (···0.7s) Again, they're only inspecting what they can see. We can't see what's
behind the walls. We can't see. But they can check so many things. The plumbing, the electrical, the foundation, check from
mold, the roof, the windows, um, all these things they, you can learn so much.
They can see so much. So I do home inspections on every property I buy. The only time I wouldn't, it was gonna be like a full
reno, a full gut. Then you really don't need a home inspection. Well, you could, you couldn't foundation, mold, attic, things like
that for a few hundred dollars. You learn so much about a property. And I've walked away from deals because of the home
inspection. I didn't like what I heard. I didn't like the home inspection report, so I actually walked away. So for three or $400 on a
home inspection actually saved me a lot of time, trouble and frustration on a property.
So I do home inspections on every property I buy. Um, develop a good relationship with home inspectors, as Bradley said. They
can give you some tips on properties that sometimes fall through or here's a good deal here. Again, not a bad thing to have in
your, your power team. Definitely a good thing to have in your power team as a few home inspectors and develop relationships
with them. All right, thanks Bradley. You Got it, buddy. Okay, so (···1.1s) let's look at (···0.7s) next is insurance agents.
(···1.4s) And (···0.7s) when we talk to insurance agents, again, (···1.3s) my biggest recommendation on this is numerous quotes.
Uh, as you're finding that individual that you wanna work with, um, looking at all the different individuals in your area, uh,
calling around (···0.6s) is, is very, very important. (···1.9s) Same with your, your inspector here, but loyalty and growth will give
you a better rate.
Um, and personally, I shop around every year, uh, just to either negotiate with my current insurance provider or switch if
somebody has a much better deal. Uh, and, and you will see that that's very common. A lot of people will switch things up and,
and change that. (···0.9s) Biggest thing to look for with the insurances. Um, make sure that you are aware of the insurance
requirements and needs in your area.
Looking for an insurance agent with good online reviews, with a long history of being in that area, is going to be somebody that,
that you can at least know you can trust. And they're going to tell you what kind of coverages you need. (···0.6s) I personally also
like to ask if they work with real estate investors. Um, because a lot of times the insurance on a home that we own and live in
personally can be a lot different than the insurance that we get and obtain for our, uh, investment properties.
Uh, again, (···0.8s) prime example would be the short term rentals, where (···0.7s) you need more additional coverages because
of the type, uh, uh, of business you're running out of, out of the property. So you need, uh, some extra coverages there. Not that
they're extremely expensive, but (···0.8s) you just need to know that, that you're gonna be covered through whatever situation
you're, you're putting through there. Uh, a lot of students will ask, (···0.7s) well, on my first property, should I just say that it's my
house to get a better rate?
I, (···1.3s) I can't tell you, uh, how to run your business, but I can tell you that, that the seven rules of investing wouldn't allow us
to do that. 'cause we always wanna be legal. We want to have integrity. Um, and the problem is, if you falsify anything with the
insurance, if you try and, and (···0.5s) be cheap or, or find a way to, to skirt the system and you do end up having a problem, that
can then come back on you.
And if they find that your house got burned down because you had short-term rental tenants in there, uh, instead of you living
there like you told them, they could then potentially deny the claim. So (···0.6s) with insurance agents, it's important that, you
know, uh, again, specifics to the community you're living in the county, uh, down here again in Florida, very different market
with hurricane issues, flooding issues, that sort of thing.
We have a lot more insurance, um, that we've gotta deal with that, with that. Versus somebody like Steve up in Canada is not
going to necessarily have to get hurricane insurance, right? So (···0.8s) know what's needed in your area, uh, and what's
common and what those numbers are by finding a really good agent. Anything you wanted to add on that one, Steve? (···0.9s)
All good. I like, uh, like you said in there, Bradley. Perfect. Thank you. So, um, from there, appraisers, (···1.0s) this is also gonna
kind of fall into line with our inspectors and that sort of thing.
So (···0.5s) a full good appraisal of a property could cost you (···0.6s) 500 plus dollars. Um, it's going to give you the fair market
value for your property based on the comparable, um, properties that have been sold in that area, (···0.7s) typically over the last
six months. (···1.7s) You can also do online appraisals where an appraiser will look at the property, maybe look at some pictures,
but he is not physically going to go to the property.
He is not going to view the roof. He is not going to check the, the appliances. He is not gonna see what the material necessarily
is for every single floor. So an online appraisal may be much less expensive, uh, but many times it's not seen as, um, being as
credible as a full appraisal. So the, the safety is getting the full certified appraisal that will give you, uh, an ins, uh, somebody
going out to the property, taking pictures, doing comparables based on the market.
And that way you can get a, uh, much better idea of how much a property is worth. (···1.0s) The banks will use this. Many times,
if you're getting a loan on the property, you are paying for an appraisal. Uh, it would be on your HUD statement, your closing
statement, you would see on there that there's a $500 fee or (···0.9s) around there, it could be different depending on who
you're using, but for you to have paid to get an appraisal before the property is purchased.
Uh, so finding an appraiser, uh, again, kind of falls in line with what we've been talking about, is looking into your local
networks. Other thing would be online reviews. If you're out of town, (···0.7s) you wanna be asking the appraiser, um, how, how
(···1.1s) have their estimates been over time? That's the other thing is because I've had different appraisals done on the same
property by different appraisals, I've gotten very different values.
So asking them how they do their appraisals, uh, is, is also going to be very important. Because if you are in a hot market that's
been appreciating steadily over time, and they want to take comparables for the past year and a half, two years, (···0.7s) you're
missing out on tons of appreciation that those appraisers should be doing the last three months, maybe the last six months, to
really give us a, a, a, a pinpoint view of what that price could be.
Now, if I was in a depreciating market, like where I grew up in, in a, a old part of western Pennsylvania where everybody's
leaving in droves, property values have been depreciating, I would love to find an appraiser up there that would take two years
worth of history, but that's not what we're looking for, guys. We're looking for (···0.8s) somebody who's gonna do it, right?
Who's gonna, uh, get you the highest and best appraisal that you can. So, uh, let's see.
After that we have, oh, With appraisers, it is so true. And as Bradley said, um, it's not an exact science. We need appraisers in
the business there. They're definitely an important part of our team. I, uh, I went through a, a frustrating experience in the past,
uh, six months, I guess. I, I have a property and I'm trying to find a, a value on the property. (···0.5s) And, um, so I had one
appraisal done (···1.0s) 12 months ago, a little more than 12 months ago now, (···0.5s) and the appraisal came in at $770,000.
Like, okay, well I actually thought that was a touch low because no other neighborhood properties kind of sold for a bit more
money than that.
So I said, well, a few months went by, I wasn't quite sure we do this property. So I said, well, I wanna get another appraisal. The
market's actually gone up, I don't like that appraisal. I think maybe the appraisal maybe didn't do a good job or something. So
anyway, I got another appraisal done (···0.9s) and the other appraisal came in at $640,000. So I went from seven 70, which I
thought was low to six 40, and I looked at the second appraisal and I started looking at the comparables, looking at the
properties, looking at the property size, look at the age of the properties.
I like the second appraisal. No one that came in low because they're not at all comparable. It wasn't at all similar, the, the size of
properties, the size of the yard, the style, all these things. I just haven't even like, and it was so ridiculously low. And I tried to
work with them to maybe get a, a second, you know, maybe try it again. They said, Nope, that's what they're going to do. So it's
actually a very frustrating experience and actually didn't help me at all. It was a waste of a waste of a few hundred dollars, a
waste of time. But appraisals are not an exact science.
Find a good one. And it turns out the first one I went to, my first choice, it actually gave the best appraisal. You know, I,
thought's a bit low, but, uh, appraisers are definitely part of our power team. (···0.7s) Let's talk about change of use. If you're in
a property, let's say you, you're in your residential property, you buy your property and let's say what happens, years go by, your
situation changes and you say, Hey, I'm gonna take my residential property and I'm now going to turn to a rental property. I do
a a lease option on it. I'm gonna do a buy, rent, hold, whatever it is.
It can be the opposite. You can have a rental property you decide to move into one day, right? And that is change of use. You
want to get an appraisal at that time, okay? Because your taxes are a little bit different from, you know, an investment property
to a rental property. You wanna have that line in the sand, say, Hey, this is my residential property. Up until 2018, at 2018, I
actually started rent ticket out. So get an appraisal again. If you own a property for 20 years, if the appraisal's not, again, I can
argue an appraisal values, I can argue at assessments and city values all day long.
But if, if you just look back and you sell a property 20 years later and (···1.5s) you 10 years as a rental, 10 years you lived in
there, what's the value from a tax standpoint? What's the value of that property? If you had an appraisal at change of use,
(···0.5s) that's so important. It won't. And many people don't know that it can really help your tax basis when you sell that
property down the road, get an appraisal as needed. So a lot of people don't know that. Um, a lot of people I've seen in and
other rental properties, or especially even vacation properties, I've seen people take a cottage as a rental, they stop renting and
they move into it for two or three years, then they move out of it and start renting again.
So it really create kind of a mess from a tax standpoint. You wanna sell that. So anyway, just a few things about appraisals
there. Definitely part of the business. I wouldn't say it's the exact size. You don't know the true value of property, you gotta sell
it, right? We're buying and seller meat in any market. That's the true value of property, but appraisals the next best thing we can
do to that. (···1.1s) Awesome. Well, uh, the last part of our power team we're gonna talk about here, Steve, is our, uh, mentors.
And I think maybe you should take the lead on this one as you've mentored a lot more than I have. (···0.8s) Okay? Um, we say a
lot of things about mentors, and I remember the first mentor I had basically sped things up for me, push me outside my comfort
zone, um, helped me get to my results, helped actually helped me exceed my goals and my expectations exponentially in a short
timeframe. Uh, a good mentor (···0.8s) is somebody who's done the business, who's done those strategies financially free
because of that, uh, chosen strategy.
Um, now there's mentors in real estate. There's mentors in stocks, there's mentors in business, mentors in consulting. There's
mentors all over the place. But I'd find somebody who's financially free because of what they've actually picked that strategy.
So, um, mentoring, (···0.8s) anytime somebody picks me as a mentor or hires me as a mentor, I'm, I'm very honored they would
do that because they put lot of trust in me and it's my role to actually exceed their expectations or get them to what they want
to do. Students we mentor, (···0.9s) sometimes they're trying to do the first deal, sometimes trying to do the seventh deal.
I had a student once they, uh, they own 17 rental properties owned free and clear that that's a big portfolio, free and clear
rental properties. So we talked a lot about asset protection, talked a lot about lines of credit, sort of talking about, um, lending
gets this money working for him, the velocity and money. So the, a student who's at 17 properties freeing, clearly obviously a
wealthy, a wealthy family, but they still had things to learn, right? So mentoring, there's so much opportunity, you're just to
improve where you're at.
So whether you're trying to buy your first property or incorporate every student I work with, I always talk about raising capital
for your deals. How to do joint venture deals, how to do seller finance or creative strategies like that. Because it doesn't matter
how, how much money you have currently, you start buying properties, you're going to run the money eventually, it doesn't
matter. Like you've got good credit today and get mortgages. Once you've got a few mortgages, the bank is eventually gonna
say no, get you no more mortgages. So (···0.9s) as, as a mentor, we basically definitely help you get to the next level.
We push you outside your comfort zone. We're there to hold your hand, we're there to keep you safe. We can't do the deals for
you. But the same time too, we get you the deals and let's you, let you think a little bigger, expand your power team, help you
with what you need. I, I was actually coaching a student, I with other business partner pit. We're actually, we're actually
coaching a student just last week. And we're actually going through scripts now in this training. We've given you some scripts for
mortgage broker, uh, for, for realtors. Um, so we actually give you some scripts actually, exactly what we're doing with her
actually went through scripts with, um, mortgage brokers (···0.6s) and with, with this individual.
She was uncomfortable. And it was basically three of us on a Zoom call. And we was, okay, here's a script we want, don't you to
say this to a mortgage broker? And she's okay, okay, okay. She went through the script, she said it now she was new, she was a
little nervous and uncomfortable, but she said it. And at the end I said, okay, that was pretty good. Let's try it again. And she
said, okay, wait, let me calm down. I'm sweating. I'm, I'm so, I'm so worked out. Well, she was in her own house, in her own
kitchen and it's just a very safe environment to teach her.
And I said, wow, I'm glad we're doing this right now in this safe environment because her to go do it by herself in a live situation
could be, it'd be a challenge for her. Some people can do it right away. Other people need some, she needs some handholding in
that. Now with numbers, she got the spreadsheets straight away. She got the numbers. She could crunch numbers like nobody's
business, but the actual, the the soft skills, the conversations, the, the script, she, she struggled with that. So we went over those
scripts time and time and time actually we customize those scripts for her. So it was her own words and she thinks, and she can
actually memorize things.
I think the bullet point, she, she wants to memorize things. We actually helped with her. We went through that three or four
times until she actually got it. It's just like when Bradley talked about going to community bank. You go in there the first time the
mentor does it, the second time it's kind of 50 50, but the third or fourth time the student has it, 100%. And this, the student we
were actually working with last week. By the time we went through the scripts three or four times she had them, she felt good.
Now she's allowed, she's able to go on her own, have, have some effective phone calls, had some effective meetings, whether
virtual or in person.
And she can actually do the business on her own. Now, because we taught her, (···0.7s) it's you all saying, you know, we, we can,
we can, we can, we can give you a fish to eat. That's a meal. Or we can, we can teach you to fish and as a mentor, we wanna
teach you to fish. 'cause once you know how to talk to a realtor, once you know how to have those script mortgage brokers,
once you can build a team. Like we just went through an entire team. But I I, I went to a, i I recently went to a new market, uh,
about a year ago when Bradley was there. We went and looked at properties in a new market. Now, this market was new to me.
Bradley had already been investing there for a while. But this market was new to me. So I, I, I interviewed realtors. I interviewed
and talked to mortgage brokers. I interviewed and talked to, uh, contractors rather than I went and met contractors on site. So
actually interviewing contractors. So this is actually, I was building my power team. Now I've got these scripts. I know how to
talk to the community banker or the, or the realtor or the mortgage broker or the contractor or the appraiser. I know how to talk
to these people already. But imagine going to whether your own market in your own backyard or remote market and not
knowing, like, what do you say?
(···0.7s) You might mess it up. And as I said earlier, having, having the, the power or having the, the mentor's knowledge (···0.8s)
at your access, at your fingertips. Whether answer a question. People always say to me, Steve, if I just had one good deal, if I
had one good deal to change my life. Well, (···1.0s) I, I've learned through mentoring dozens and dozens and dozens of students
over the years, I've learned one question leads to 12 more, (···0.6s) right? It does. It's like, okay, Steve, well, um, the realtor
called me up.
What do I do? Say, well, depends. You could do this, you can do this, you can do this. Call me. Because they go with that next
step. It leads to 12 more questions. They go to the next step leads it. 12 more questions. It's not just yes, no answers. It depends.
You're negotiating, you're buying properties, home inspection, financing. Now you've got the property. Now you gotta find a
tenant. You gotta get a property manager. Gotta maintain the property. Maintenance keeps the truck. So it's not just buying a
property, it's, it's always what's next? What's next? What's next? Wanna systemize that Leverage your team, leverage their
knowledge. Get yourself some time at your job as a real estate investor, your job primarily is to leverage your team, (···0.6s)
manage your manager, (···0.8s) find money for deals, find more deals.
People wanna manage your own property. There's no time, there is no money in managing your own property. I would rather
take that time. Instead of managing a property and trying to save a couple hundred bucks a month or whatever that number is.
Go, go use that time and find new deals. Find more money partners, find new deals, learn new strategy, learn, release option,
learn different things like that, right?
Use your time so your mentor can definitely push you outside your comfort zone. Get you there faster. (···0.8s) And all the way
through, we're holding your hand. Um, one thing that we offer, right? One thing that Bradley and I offer, we offer to help you
get to your goals. Um, we wanna support students like the people that commit to us. We wanna commit to you. Anybody I've
mentored over, I, i like, the first time I mentored somebody was actually a, a young fellow. He was actually in Detroit, Michigan.
The first student actually mentored. That was in 2014, I believe. The year was to this day, he's still got my email address.
He still got my phone number. He can call me, text me, email me to this day. I'll answer his questions. The second, third, fourth,
fifth, 20th, 30th, 40 50th student I mentored. I haven't changed my phone number. You can still contact me, still answer my, I'll
still answer your questions. The best of my ability. So the mentor there to get you safe, get you into bigger deals, get you into
better deals, find you some money. Again, that's, that's how we men, that's how I mentor. There could be other mentors that
there do things differently. There's so much we can talk about. But basically we're there to get you into other deals, safe deals
push you outside your comfort zone and grow your business exponentially.
And what we find is after a mentorship, (···0.6s) the student will contact us. We'll hear a lot from the student. We meet a lot of
questions. Realtor, community banker, mortgage broker, a lot of questions. This happened. What do I do next? This happened. I
forget what I do. This happened, this happened. They're, they're excited 'cause they're getting progress. And I've heard many
times from students saying, wow, Steve, after the mentorship, I, I'm getting more progress here that I've had in the previous six
months or the previous year because yeah, we're actually, we're worth leveraging your time.
We're using other people. I could go look at properties, we can go look at properties all Saturday afternoon. It'll be better to talk
to realtors, talk to mortgage brokers, talk to other investors, tell 'em what we're looking for. Have them send us deals. (···0.6s)
Give 'em a criteria, give 'em a script of what we're looking for and we screen. No, you just still look at properties you want, I
chose to build a team rather than look at properties that allowed me to buy properties. Have people send me properties. And I
said, I said earlier, I said, I bought properties I've never seen, I've bought and sold properties. I've never been a part, I've never
even seen every, you've stepped on site, I've seen videos, I've seen reports.
But once you get people sending you deals, once you develop that trust with your team, you can do these things more and more
and faster and faster and get better and better deals. So there's lots, like with mentoring, um, again, it comes back to leverage.
(···0.5s) And when you can leverage the knowledge of your mentor, you can leverage the, um, the, I guess the team. If, if I
needed somebody like in southwest Florida, I could say Bradley, I I need a, I need an appraiser in southwest Florida.
Do you know anybody? He's like, oh sure. Um, like I've, I've met people from all over North America who are investors. If you
wanna invest in Calgary, Alberta, um, do I, I know people in Calgary, like tradespeople, mortgage brokers, I've mentored out
there, I've got friends, I've got associates, I've got other investors out there. So the access to the knowledge and team you have,
whether Canada, us nor south, east, west, if I don't know somebody, I can reach out to somebody and know them that way too.
So when you start leveraging the knowledge, and I mentioned this one of the earlier sections, I'll mention it again.
(···0.7s) When you're talking to a mortgage broker or you're talking to a community banker or you're talking to a potential
money partner and they say, oh Bradley, this sounds great. How many times you done this Bradley? How many joint venture
deals you done? How many lease options? How many seller finding, how many times you done this? It sounds great. And I would
say, say the, say the truth I or tell the truth. I would say, well, to tell you the truth, this is my first deal just like this. (···0.6s)
However, my mentor Steve, he's been doing deals just like this for over 10 years. And in fact, if you want we can get Steve on a
three-way phone call or a Zoom call.
Maybe Steve can answer your questions better than I can. Do you wanna get Steve on a call right now? I'll see if he's available
(···0.6s) because what I tell my mentor students is call me before you go talk to a mortgage broker. Send me a message Steve, I
might need you the next 20 minutes. Can you take a phone call? I'll, or gimme some notice, right? Not 20 minutes, gimme like
tomorrow or the next day I've got some appointments coming up in case I need you for a phone call that you'd be available. And
I'm happy to do that because maybe I can explain it better. Maybe some of my experience or say, oh well the first rent to home
deal I did was in 2010 or 2011.
In fact, I've got some happy home buyers many years after that. So, oh, I did some flips, I did this things, I've got properties in
Canada and US international investor. Um, I've got corporations here, corporations there. Again, let's talk. When you start
leveraging somebody's knowledge (···0.7s) and suddenly the person on the other of the phone's like, okay, well this person
sounds like it in some properties, um, let's proceed. It can get the student there exponentially faster and safer. And that's what
we do. You get the idea. We can talk a lot about mentors. I know my mentorship way back, it, it changed my life.
To this day I'm still in contact with my mentor. Um, not necessarily about real estate questions because (···0.6s) you just learn it
over time. After the first deal, you need your mentor. The second deal, you need your mentor for a few questions. By the third
deal you're doing the business. (···0.7s) Why do you need your mentor after that? Like if you start doing by and hold, you need
your mentor for the first two or three deals. (···0.6s) After that you don't have any more questions, you're doing the business.
Um, now you may go and do a lease option. People contact me again. Okay, well I'm doing lease option, help me with that. So
I'll hear from them from a dealer or two and they've got it right.
Every time you start a new strategy, you can reach out to your mentor and just kind of ask more questions that way. So depends
on the relationship you have with your mentor. Depends on your mentor, what they wanna do. I only know what I can do for
mentoring and my mentor. I answer questions for years later. I know Bradley does too. Our business partners here. We answer
questions for years later, but that's what we do. Other mentors could be different. I don't know. (···0.8s) Why don't we stop the
recording here, Bradley and we'll come back, uh, come back after. (···0.9s) Sounds great Steve. Thank you. I. (···3.3s)
(···8.1s) And welcome back. Let's continue on with our (···0.6s) Property foundations class here. Let's go onto a new section and
we'll talk about, (···1.4s) we will talk about four questions to ask on any property purchase. Let's, let's talk about those four
questions right now. Can the property value be increased? (···0.6s) Can the property expenses be decreased? Can the property be
creatively financed?
And are there any higher embedded better uses for this property? So, let's continue on. Let's talk about (···0.6s) each of these
four questions. Very important question, very large topics. We'll spend bit of time on each of these to really get you some good
information. So once you go into your, whether your first property or 50th property, and probably some new information here
for everybody. So first of all, can the property value be increased? So there's many, many things we can do. A (···0.8s) lot of
times talk about increasing the value of the property.
We often lead to renovations, forced appreciation, very traditional. Um, yeah, it's a great way of doing it. Probably you can get
some overnight, well, I mean, overnight results and get some quick results for your efforts. I was just hiring out contractors,
hiring out crews where you need flooring. Paint the biggest, uh, the biggest return investment, or lemme just say a large return
investment. Anytime you have a property, you wanna get your money back from your renovation fairly quickly. So, (···0.8s)
flooring, paint, landscaping, a good cleaning, those cosmetic, those cosmetic repairs and cosmetic improvements can really get
you a strong r o I quickly, I've done many properties, even flips, where all I've done is flooring, paint a good cleanup, maybe
some landscaping, maybe not.
It's amazing what the before and after with flooring and paint alone, not a lot of money, not very expensive. Doesn't have to be
super high in flooring. But a good clean flooring and paint goes a long way. Of course, the odor is another thing there too.
But outside of flooring and paint some cosmetic improvements, which are by far great ones. I, I could talk all day long about
cosmetic improvements and, um, adding value, forced appreciation. But let's talk about some other ways we can increase the
value of the property here. (···1.0s) Laundry. So can you add laundry services to your property? So if you have a, one of my
favorite properties, I've, I've helped many, many students with this, this, uh, laundry situation. Let's say you've got a, a fourplex,
a classic fourplex, sixplex, whatever.
Let's say you've got a property and it has the, the traditional renter basement, um, basement, um, full of junk, full of old stuff,
car tires, bicycles. I've, I've worked with many, many clients, many students over the years. We go in the basement and I see, you
know, first when we look around traditional basement, some basements are very good, some basements are clean and, um,
organized. I've seen too many that are not. And they, they bought, they bought property and they inherited all the junk in the
basement. You know, it's expensive to have this stuff taken away.
It's work, it's effort. So as tenants come, they bring stuff with 'em, and as tenants go, they sometimes leave stuff behind. And,
um, as tenants, some of the biggest complaints are, number one, heating, heating or cooling in the, in the, in the unit. There's
always a big complaint. Lack of storage is another complaint. So if we can kind of solve that storage complaint, and I'm getting
laundry, I'm getting there in just a second, but I just wanna kind of talk about the basement of rental properties right now.
'cause basements are a huge opportunity, huge income or value add to properties.
And we're gonna talk about laundry and we're gonna talk about storage, uh, in basements alone. And let's just kind of envision
you've got a, a rental property. Could be a, could be a duplex, could be a fourplex, could be a sixplex, but it's got a basement.
Um, ideally a basement with a, um, it's, it's, it's an open basement. Um, it may be part of the building, maybe an open
basement. But if there's stuff in clutter and bicycles and old tires down there from tenant's past, I wanna convert that into an
income generating basement with laundry and storage. Um, how do we do that?
'cause number one, you got stuff down there. Um, laundry is a great opportunity to get those like coin operated. Um, um,
laundry machines, washer dryer, um, or the, the newer ones that have the card access, just reprogram the card. Um, charge up
the card online. You get credits in the card, just tap and go. Um, you're not gonna make a ton of money off laundry, but when
you've got a basement sitting there creating, um, zero money, it's actually cost you money month after month. If you can turn
that that around and put some money in your pocket. So laundry, you get the washing machine down there, get the dryers down
there.
How many is a great question for duplex? Like one or two, like a, a washer, a dryer. If you get like a fourplex, you probably need
two washes, two dryers. 'cause people wanna do laundry using nights. Weekends, depends who your tenants are. (···0.7s) If your
tenants are working probably nights and weekends. And how much do you charge for laundry? Well, people often say to most,
either the laundromat down the road is a dollar 50 a load or whatever it is, you can charge probably 30% more, right? At least
25% more 'cause of convenience. Doesn't have to go out in the cold.
Um, you know, they do it from home. So if they want, they can go to the laundromat, save a bit of money, but you're offering
them a service, you can actually charge a bit more for yours at a convenience, uh, laundry. Um, there's many, there's many
companies. They offer laundry rental programs. So they come in, they maintain it, they do any maintenance on it, that kind of
stuff. If you're busy, but you could buy a new washer dryer, the lifespan on those, you'll get a few years out of those before you
have to replace them. Tenants are a little harder on them, no question. But back to the basement. When you walk into a
basement of a property, you're looking at, anytime I go into a, let's, let's take a fourplex.
Let's say you own the basement of fourplex. You see junk pile tires be the classic bad basement of, of a rental. And I've seen that
too many times. Anytime I see that, I just see dollar signs it, I see money. It's a great, great opportunity. 'cause the existing
owner doesn't wanna deal with that. So let's take that basement. (···0.7s) You've got four units. You got stuff in the basement
from five, 10 years ago. We don't know who it belongs to, but you've got four tenants upstairs. So what I would suggest to do is
take your nego or communicate with your four tenants.
Give 'em a letter, maybe a knock on the door. Have your property manager talk to 'em and say all the stuff in the basement.
We're gonna clean the basement. Um, fire code safety. We can't have stuff in the basement. We gotta clean it up. (···0.6s) And
what I would do is give them each like a, like a post-it note, you know, get four different colored post-it notes and say you got
yellow, post-it, red post-it, blue post-it, pink post-it. Whatever's yours say Apartment A, you get red post-its whatever is yours.
Put a put a put a post-it on of your color. Apartment B, you get the, the other color. Post-it. Give each tenant, but give them like
10 to 14 days at claim.
Their stuff we don't wanna throw. And because let tell 'em we're gonna clear that out. We've gotta clean the basement out.
We're gonna do that in the next 10 to 14 days. So tag your stuff. Whatever's in there, we're gladly to keep four of them.
Whatever's not, we're gonna give away. We're gonna sell. We're not put, you know, throw in the garbage. I don't like putting
the garbage. A lot of times you gotta like recycle that kind of stuff or upcycle it, sell it, give it away, whatever. I don't really like
sending stuff to garbage unless we really have to. And some stuff we always have to. (···0.7s) So, so your tenants over the next
week or two, they tag their stuff.
Great. Call in a company, take, take the rest of the stuff away or sell it. Whatever you can do. Now you get a basement, you've
got stuff down there. The next step is to, we're gonna put some storage in. We're gonna, we're gonna build some storage units
in the basement. We're gonna have a guy go to go to the hardware store, buy some two by fours, buy some chicken wire or
some fencing. We're gonna build some proper storage units. Now this is a fourplex. Let's use fourplex in our example. We've got
four tenants. How many storage units we're gonna build. We're gonna build at least four. I'm gonna propose to build as many as
you can.
I'm gonna build four minimum, ideally six even better be eight storage units. Why? Because we're gonna take this area, and
again, we're gonna put laundry down there. Need to have proper walkways to get to the, get to the boiler or get to the electrical
panel, get to the laundromat, got the laundry machine obviously. So have some proper room down there, but put in as much
storage as you possibly can. In fact, I wouldn't really leave much area for walkway 'cause that could allow people to put a bicycle
or whatever. So put in, let's say we start with, we put in four storage units and every storage unit, we actually build that down
there.
We take the tenant, they got their, their stuff in there, their, their, their label of their yellow post-it note. We actually put it in
there, put a lock on that door. So we've got 4, 4, 4 (···0.7s) units there. Four, four storage areas down there for our tenant. It
doesn't have to be real big. It could be like four by six, four by four, you know, six by, you know, whatever. It depends on the size
of your basement. This may give 'em, give 'em a fair size one that they can put a bicycle in there. A few things. 'cause tenant
always have stuff to store. Um, so I would give that to 'em.
No charge because they're already living there. If you try and charge them for this when they live there, it could cause problems.
You can try it. I've never done that way. Anytime I get a tenant living there, I say, we're gonna do this for you. Here's your key.
It's no charge to you. It's more secure. Nobody's gonna walk away with it. It's nice and organized. It's clean. We gonna a laundry
down there. It's win-win, win. So I would do that for each tenant. Clean up the basement, put in laundry, put in storage, give 'em
a, give 'em a key or the combination for the lock. They've got their stuff secured. Now I would like to really put in there another
two, three, maybe four more larger units for storage.
(···2.7s) These larger units for storage, I'm gonna charge 25 or $50 per month. This could be at least the same size or the first
one is four by six. Either four of those. One for each unit include in the rent. That's great. The next two or three or four you do in
addition to that, those are bigger. Now if you can go then be the same size, so be it. (···0.7s) But again, these are upsell, these
are extra revenue for us for the property. And go as big as you can. If you can do eight by eight or whatever, maybe do two eight
by eights.
Again, every basement's different, but these are bigger ones. Can you get $25 (···0.8s) a month extra $50 a month extra? And
this way there's no bicycles in the, in the walkways. There's no extra stuff laying around. If it doesn't fit in your free storage
locker, then you gotta, hey, you've got too much stuff. You can, you can go somewhere else. You can go offsite, rent storage
somewhere. You can rent it from my basement. But the, like I said, the first four are included. The next 2, 3, 4 are an upsell. And
tenants love it. They actually enjoy that because their stuff is protected. It's safe.
They know it's there. It's a clean, organized basement, um, upon tenant turnover. Okay? So we had four tenants. The first, the
first four by four unit, we gave it to 'em, no charge. And we gave him a key for that to secure it. Once that tenant leaves,
however, I get a new tenant moving in and suddenly the first unit, the four by four unit becomes $25 a month if you want. We
do have extra storage available here. It's locked, it's secured, it's your protection. You put your stuff down there secured. No, no,
no charge. If you wanna keep all your stuff in your unit, you can do that too. But bicycles now, I really don't prefer down there.
Um, but you know, we do have another storage. I bring 'em down there, show 'em the laundry, show 'em the storage, say this is
available for $25 a month if you want. The bigger one, the bigger one is $50, $75. Once you get the tenant turnover, now we're
actually making money in the basement, right? If you've got four units down there at $25 and you've got an extra 2, 3, 4 units
down there and an additional, uh, $50. Let's say you had two units at 50 and four at 25, you made $200 a month off your
basement. What used to be an eyesore is now a revenue that's $2,400 a year.
$2,400 a year. N o i times 10. (···3.2s) That's, you've added $24,000. The, your basement just off storage alone. Your tents are
happier, you're happier, you get some money coming in. (···0.7s) Laundry, right? Laundry, laundry varies. How much are you
gonna make? But on a fourplex, you should be making roughly 50 to a hundred dollars a month off your laundry machines there
in the basement. That's another $1,200 a year. On top of the, you're making $3,600 a year in your basement off laundry and
storage.

$3,600 a year of new revenue. N o i times 10. You added $36,000 to (···2.5s) the, to the value of your property. That's a good
investment. So you see why I walk into basements? I say, wow, this is exciting. I don't tell my seller, I say, oh, I say, what a mess.
I go to the seller. What a mess. Oh, we gotta pay to this stuff taken away, right? It's all negotiation. But as soon as I get that,
that property under contract or I've had students I've worked with that look in the basement, they're ready to walk away. I'm
like this, this is a money maker down here because it's an opportunity. And as real estate investors, anytime we see an
opportunity, can we monetize that again?
Someone else's problem could be our game. So how do you, how do you add the value to property, laundry and storage in the
basement too? My favorite ways like to do stores in the basement for a couple hundred dollars in a trip to hardware store. A
handy person could probably do that in a few hours. Like, I couldn't probably take me weeks to do it. I'm not very handy, right?
But again, I would hire somebody that down there in no time, that's like a Saturday project to do a basement, the laundry. Add
that in later too, obviously. (···0.6s) Alright, let's move on.
I can spend enough time on basements of fourplexes, but I do definitely enjoy that. See a lot of opportunity there. What else can
we do? Solar panels. Can we add solar panels to the roof or to the property maybe? I know, I know years ago solar panels were
a very big thing and a good revenue generator. Um, maybe look into your area. Of course we've got, you are watching this
recording from all over the country. Different areas. If you can get some revenue from your solar panels, um, to buy solar panels
are obviously a good capital cost. Um, if you've got a newer roof on your property, maybe, maybe solar panels are an
opportunity.
I know a couple years back, the work companies in my area who would actually, (···0.6s) they'd come up, they'd actually put the
solar panels on the roof and they would rent the roof from you. So that was pretty cool because they would actually pay for the
installation. It was their solar panels. They would collect the money off the hydro. They collect the revenue from the solar panels.
They'd basically pay your rent of a couple hundred dollars a month for your roof. Well, if you've got a new roof up there and is
not doing any, if you got $200 a month off your roof or whatever number it is, obviously right?
Even a hundred, $200, whatever it is over the course of a year, that's $200 is $2,400 a year for (···2.8s) your roof, which o
otherwise doing nothing. So look into solar panels, talk to other investors in your area. Doesn't make sense to do that or not, but
it's a pretty lucrative thing when you've got no cost involved, there's gonna basically rent your roof from you. So now you're,
now you're getting rent from your tenants. (···0.8s) That's great. That's nothing new. Um, you're getting rent from, you're
getting, you're getting revenue from your basement. If you're laundry and storage, that's pretty cool. And now you get revenue
from your rooftop for solar.
Again, $200 here, $200 there, a hundred dollars there. (···0.8s) It all adds up. If you can get extra $500 a month, your costs are
are next to zero. And that's actually 100% profit and goes right to your bottom line. So a lot of landlords talk to me, say, so
Steve, I, you know, the, there's no money. Or, oh, Steve, what do I do? O Steve? Like, like my tenant didn't pay rent. Or O Steve,
you know, I'm not making any money. Well, if you're, it goes back to cash flow. If your property's not cash flowing, if you bought
a property and expensive market, or your rents don't cover your expenses or whatever, maybe you get some vacancies.
Anytime you can bring new revenue to your properties and make you a better investor, anytime you add cash flow to your
bottom line, it's gonna make you a better investor, solid investor. You see people buying more and more properties. And I've had
other, other investors say, well how do they do that? How are they buying more and more properties? And maybe that person is,
is struggling. Again, thinking outside the box, people say, oh, laundry's a pain. That laundry's a headache. I don't know if you just
hired out to a contractor and let them, or a company that actually does rentals, who's got the headache?
If the laundry's out say, okay, well just call the company and say, come fix it. You gotta pay the bill. Maybe you wanna take that
headache on yourself. We start to see with property investors who wanna take these headaches on, right? They want to buy the
laundry themself to save a few dollars. They want to cut the grass themself to save a few dollars. They wanna manage the
property themself to save a few dollars. I'm actually talking about how do we increase (···0.6s) revenue? How do we increase the
value of property? How do we increase our N o i, how do we increase our cash flow to pay for that property manager to pay
somebody to cut the grass to pay for these or recover some vacancies?
You to have that. These are all ways, this is how you can buy multiple properties when other people are selling. You can be
buying 'cause your, your property's going very well, okay? Uh, vending machines, if you've got the room, depending on the size
of your property, if you've got like a landing somewhere or a common entrance, vending machines, you know, what can you sell
in there? Um, it's up to you. Um, I would, I would sell laundry cards in there. If you've got the cards for laundromats, I'd definitely
put laundry cards in there for sale and they have to top those up online.
But, um, again, maybe you should give those laundry cards away. Again, vending machines, maybe you got room for that,
maybe you don't. But just the snack items, pop chips, that kind of stuff. Um, usually in a bigger property with that. But vending
machines are a great source of revenue. Again, you can do it yourself. You can stock it yourself. There's companies that will
maintain and stock that for you for a fee. Maybe just rent the space from you. But again, a little bit of hydro and some space
and entryway vending machines. Yeah, if you make 50, a hundred, $150 a month off it, why not? You're just trying to revenue
gen generate the revenue from your property.
And, um, again, I would put it in a visible area. Maybe the entryway has people coming and going. I would never wanna put one
in the basement, but a laundry machines are just because you don't want people trying to get into your vending machine or find
some money in there. Get a free chocolate bar. I put it in a, a visible area, like a, like a, an entryway on property (···0.9s) parking.
Um, this is, uh, a topic that some people (···0.8s) have a hard time charging for parking. Some people love charging for parking.
It just depends on your area. Is parking in demand? How much parking do you have in your property?
Um, how much pro, how much parking does the city make you have? And what do you have proper parking for your property?
So these are all things parking. Maybe you can, maybe you can't. But, um, I've had before tenants come up to me and say, Steve,
I've got three vehicles. Oh, they'll just take up three spots, but I've only got four or five spots. Okay, no problem. So I allow this
one a common thing. So if you've got a fourplex or a duplex, let's say, you know, it depends on your parking. Look into that.
Obviously you gotta maintain the code from municipality you're in. But if somebody has three vehicles, do you have room for
that? You may have to say no, right? I allow one, one vehicle per unit.
If I've got a fourplex and I've got six parking spots and everyone in my tenants has three cars, that's a problem. So rate the lease
I put in there, parking for one vehicle allowed. And that's, we have room for that. That's fine. Parking for additional vehicles, um,
to be, to be a case by case basis. Second vehicle, $50 a month. That's just the way it is because they've got limited space. Um,
I've had tenants actually park at the neighbor's place down the road. They've got a friend. Um, what we're trying to do is
minimize, obviously collection of cars not being used.
So if they've got two cars, hey, I allow it, it's an extra source of revenue for an extra 50. Maybe it's $25 a month. Um, maybe you
only have four spots or four cars, maybe there's no extra money. But if you're in a, if you're in a popular area, maybe a
downtown area where parking's at a premium, you can definitely charge for parking. One car, $50 a month, a hundred dollars a
month. If you're in a busy downtown area in a city, you can definitely charge for parking. Say, Hey, to rent my property is a
thousand dollars a month for your, your one bedroom apartment parking is additional a hundred dollars or whatever it is.
It's all supply and demand. (···0.8s) Don't be afraid to charge for parking for second vehicles. Don't just give the spot away. If
you've got room for extra, extra vehicle per, per per unit, or maybe summer units are allowed to have extra parking. Don't be
afraid. Whatever you can get for it. Do tenants like it. But again, if you've got a tenant living there, you just introduce, we're
gonna suddenly start charging for parking. That's gonna go over bad upon turnover in your property. This is a unit unit's a
thousand dollars a month. You know, utilities, maybe not, I'm not sure. It depends.
They include it or not. It's up to them. But a thousand dollars a unit. Let's see the basement. You've got storage down here for
$25 a month over here if you want the other one. It's, it's $50 a month for storage over here. Um, oh, do you want park parking's
included? If you've got a second vehicle or a motorcycle, scooter, whatever, that's an extra fee for your second vehicle. So would
just be parked it over here. So what would you like? It really becomes like an a lock cart. I would never want to price yourself out
of the market. If you can do the research. See other properties aren't charging for storage or aren't. Well, I would charge for
storage regardless. Given loan for $25 a month is a non-issue.
Um, but again, charging for parking, you gotta kinda look around and see what you're doing. (···0.9s) All right, cleaning services.
Can you offer cleaning services if you're in a, like, in right below those furnish departments? So let's may go hand in hand if
you're, if you're dealing with professionals furnish departments, (···2.3s) I would definitely offer cleaning services. Number one,
cleaning service. One, you can send a, a maid or a cleaner of some sort in there and just check on your property. If you're talking
furnish departments, a lot of times you need a nice, maybe executive furniture department's got nice leather furniture, nice
amenities, nice, everything in there, right?
This is this expensive. We wanna maintain, we wanna protect our investment. So could the cleaner go in and be your eyes and
ears for you? Yeah, I've had cleaners say, oh wow, Steve, those tenants are not taking care of this place. Really. Thanks for
letting me know. I'll, I'll go knock on the door or send an email or text the tenant. Hey, um, you know, how's, how's everything in
there? Um, is everything okay? Like, I know the cleaner just told me this, but do you need to handle with anything? Um, I wanna
basically say if they're not maintaining the place, why have a conversation about that.
And cleaners can be a great eyes and the ears for that. Um, clean services, simple. If the cleaner charges me a hundred dollars to
go clean that property, I'm gonna offer that for is $125, $150, (···2.1s) I'm pass that cost along and a little fee for myself. Now,
you may think, well, it's extra $25, but (···0.7s) I gotta schedule a cleaner. Well, I've gotta hire cleaner, schedule a cleaner. I've
gotta find a, I've gotta be the liaison between the tenant and the cleaner. I've gotta be the liaison afterwards if something
happened. Um, I've had tenants before tell me, oh, the cleaner stole, that's a cleaner broke that.
Really? Okay, well lemme call back. No, they didn't. Yes, they did. (···0.6s) So I wouldn't do it for $25 per clean. I'd more 50 for
my time in trouble. I gotta pay the cleaner. I gotta collect the money. So there's a bit of work back and forth. But if it's
something that's valuable and offered, once you have that routine of, um, if you got furnished units and you get long-term
tenants, it can work out quite well actually. And if you're making $50 or $25 every time the cleaning goes in, once you got longterm
tenants, appreciate that, then it can be a little bit of extra revenue for you.
Your, your tenants are happier because a cleaning service, if they're new in the town, they may not know where to hire a
cleaner, may not Hulu to get, you can do that. Make a bit of money for yourself too. (···0.9s) Cable and internet services. Um,
some people love this, some people don't love this. Again, just an idea. I've, I've never done this myself. I, I know some other
investors have done this. Some people have great experience with it. They make a bit of money at it. They, they control. Um,
who, uh, the, the internet providers and their property. A (···1.1s) few years back when the, the s satellite dishes, like the satellite
dishes were big and they're still around now too, but, uh, a lot of investors didn't want their tenants putting those satellite
dishes on the roof or drilling into the roof or the siding or hanging them.
So they said, we'll offer the, we'll offer the cable satellite we'll offer ourselves. You just pay us for it. (···0.5s) Fine. They can make
a bit of money. They control who actually has that. I like that. What I don't like is I talk to other investors who are now suddenly
tech support for their tenants because when, when their internet didn't work, so the tenant calls 'em up, says, my internet's out.
What are you gonna do about it? Well, rightfully so, because the tenant's paying the landlord or the investor and the investor
controls that. So they suddenly became tech support for all their tenants. And that's why I never did that. Uh, other ways to
increase the value of property. What about cell towers (···2.4s) for a long time there they're putting cell towers. Um, again,
different things like advertising for billboards. Is this something you can do or not? Advertising for billboards. Um, I've seen a lot
of properties where they, I guess the backyard of the property goes on to maybe a drive through for, could be a coffee shop or a
Starbucks.
If you're kind of backing onto like a maybe busy area, a drive through or some other thing, maybe, maybe a highway or other
busy road. Could you put some sort of billboard back there? It (···0.7s) doesn't have to be like, it doesn't have to be a big
traditional billboard. It could be, right? If you've got that much space, that much exposure, you could do that and definitely
charged out for rent. Um, it could be an electronic billboard. I've seen that before too. Anything with the message you can get
revenue from. I've even seen it just where people kinda had a welder kind of drop some or well welder kind of build up some,
some, uh, vertical signs where you basically put your, it's almost like a realtor sign, like for sale by owner sign.
Um, so maybe like a two feet high by, by three feet wide. And they just kinda slot these signs in there and they're like probably
15 feet high beside the drive through. You can do whatever you want. If there's a way to drive some revenue from your property.
Again, advertising billboards, if you've got these small signs, there's a bit of turnover in people are chasing people down. If
you've got 20 signs up there of 20 like realtors or mortgage brokers and chiropractors and massage specialists, that's usually
advertises on those.
Gimme a great source of revenue. If you had a hundred dollars a month (···0.6s) and if you had 25 of those up there, it's 2,500
bucks a month in advertising from a little, from a little bunch of signs up there for a hundred dollars a month, it's actually pretty
cheap advertising. And for you, it's 2,500 bucks a month or whatever number it is. It's good revenue for you. Good revenue for
them has been of work for you maybe. But again, if you do annual renewals, $1,200 a year, you get your space here. If you're a
little two by three sign, if you wanna do a great big billboard, if you've got that kind of space back there, you've got the kind of
traffic going by maybe near highway or something.
If your city allows that, first of all, you're gonna still allows that, again, it can be a great source of revenue. So you're starting to
see there's definitely, well, what I want you to see, what I hope you're seeing, there's a lot of ways you can add value to the
property. (···0.7s) And when you look at a property, if, if the rents are low, we haven't even talked about that. If, if the rents are
low and the places a bit of work, you easily, you know, raise the rents, bring the value up to the property as you bring the value
up.
And you can put different, we're talking about different amenities in the property too, but like, we didn't even talk about just
raising rents, but why are rents low? Usually mismanagement, tired landlords, uh, that the building is tired, the units are tired,
maybe the tenant mixes all wrong. Tenant mixes. Next we'll talk about next actually. So how, how do you add more value to the
property and, and just making it nicer. I recently did, uh, did a deal, uh, just not far from where I live, actually, closer to Toronto.
And it was, um, it was, uh, two multi-family buildings.
Two, yeah, two multi-family buildings side by side. (···0.6s) And the tenant mix was a lot of people on sort of government
payments. Um, um, and we actually bought this, bought the property, renovated the property, and the, the tenant mix is now
young working professionals. So it went from the tenant, the tenant building where people didn't, you know, they're kind of like
around the building all day long. They didn't go anywhere. They're doing like laundry at two in the afternoon. And then we
started putting nicer amenities in the building, like inside the, inside the un input subway tiles, like quartz prep, quartz
countertops, uh, in the, in the, in the kitchen.
We did the, the washing machine had the washer dryer combo all in one washer dryer combo, all in one there. Nice, clean, new.
So for a while there it was actually we had, we had a mix of the old tenants in the building. It had a mix of the new tenants in the
building. So kinda this yining and yang, it, it didn't really make sense, but over time, and actually the building is still actually
being in transition, so it's actually going very well. But, but tenant mix and other things too. So just, just improving the building.
And when you buy a building and the pro, the rents are way down here. And after you start putting in, you know, nice new
countertops, nice and clean, start investing back in the building your rent's in, in the right, in the right area.
I'll say it in the right area. Your rents can go up significantly if you've got the, the, the tenants that wanna pay for that. (···0.7s)
And again, like location is it near? And this, I'm just thinking this building, this building had so many check marks, right? Like it
was, it was the ugliest building in the street when we took possession. It's the ugliest building in the street (···0.5s) and it had,
um, old land, like tired landlords that say, um, from the curb it didn't look good.
The, the units were not nice. The rent's not been raised in years and years and years. So rents were below market value and the
city it's in actually just announced we're gonna put in a, uh, a transit stop, a block and a half from these, these two buildings.
And so it's just like check, it just got better and better and better. So, um, of course that's a three to five year deal, but just
improving the building itself, we didn't even touch on that. It's the most obvious one. So I'm trying to find other ways to add this.
So, so tenant mix in locations. Can you move certain tenants within a building to allow more income? So why would you wanna
move certain tenants?
(···2.5s) Well, many reasons. Um, again, tenants live there. Maybe they don't like their neighbor, they like the building. Um,
maybe as people age, if you've got, if you've got tenants that live there for year after year, decade after decade, maybe get
older, maybe stairs are an issue. Maybe they, now, now maybe they need like a handicap accessible unit, right? They don't need
stairs, need a shower. That's kind of like rolled maybe a wheelchair. Now again, mobility issues as people age. So, so can you
charge more if you've got like a, a, a walkup, (···0.7s) can you charge more for your main level floors?
(···0.8s) Maybe if you've got that kind of demand for your property because somebody, uh, somebody wants a main floor
property, um, they could maybe pay if they can't do stairs or don't wanna do. It's just more convenient. So more stairs equals
usually less revenue. So can you move people around? (···0.6s) Absolutely. And if we want to pay a bit more money for it too.
And of course if you got an empty unit, I'd always suggest update the flooring paint. Um, maybe time to update the kitchen. Like
kitchen cabinets can be painted. You can add so much value with paint these days. Painting kitchen cabinets or just change 'em.
Um, it's not that expensive. I would never say spend a ton of money on kitchen cabinets and doing all that. So, um, why don't we
take a break here. We'll, we'll stop at tenant mix and locations. We'll stop the recording here. We'll come back, we'll continue on
with this slide. I'll see you soon. (···6.2s)
(···5.6s) Hello and welcome back. Let's continue on with how to increase the property value. Okay, so we just talked about tenant
mix, tenant locations, moving tenant around with the same building or a different building you own, perhaps, uh, guest suite. So
this is little uncommon guest suites. Um, if there's demand for that and need for that, again, it's up to you if you can (···0.7s) fulfill
a tenant's, um, need with that. Make a better of revenue.
It's win-win party rooms. Kinda the same thing. Party rooms. Um, I'd say definitely talking about a bigger building here. We're
not talking a duplex or fourplex. And, and I guess with these, these, uh, this whole section we're gonna do here, increasing
property values, decreasing property values, better use, um, creatively financing. These are all, it could be a duplex, it could be a
fourplex, it could be a commercial property. I (···0.5s) think the bigger the property, the more choices and options you'll have.
But a lot of these definitely apply for smaller properties too. So I just want you to start thinking outside the box here.
So, party rooms a bigger, bigger property. Um, I don't use the word party, but you know, banquet hall, uh, meeting rooms, stuff
like that. If it gets revenue, there's demand for it. Why not? Uh, supplying amenities to attract specific tenant types to charge
more. So examples, upgrade cabinets and flooring. I touched on this earlier. Um, supplying amenities. Again, could be
wheelchair accessible, um, could be special interest, that kind of thing. Just nicer, more modern property and can bring up your
bottom line.
Again, if there's a demand for that, like we could, we could talk endlessly about that. How to research that, how to talk to other
investors. Um, it, it's a mix. You want to have nice, nice amenities, nice cabinets, nice flooring, nice hardware. But again, it's, it's
easy to overspend. And if you overspend for the area or your building, you might not get that money back. So it's definitely, uh,
definitely you wanna do your research there and, uh, do your homework on that. Spend your money wisely to maximize your
return on investment there.
(···0.8s) So I, I hope you enjoyed, uh, uh, can the property increase or can we increase the property value in any way? We
touched on a lot of topics. Some easy, the basement, the easy stuff, like the low hanging fruit, other ones, you know, a cell
tower. Again, that's, that's a little rare, but I don't want you to, um, not consider all these things. There's an opportunity
whether solar, solar panels, cell tower, laundry, big and small. If there's a way you can increase the property value, just makes
you a better investor, puts more money in your pocket day after day, month after month.
So let's continue on here. The next slide, Uh, (···1.6s) maybe there we go. Uh, can property expenses be decreased? So the
opposite, we want to increase the revenue, decrease the expenses, no question there. So let's talk about heating. Heating also, I
guess, uh, cooling, if you're a warm climate. Heating versus cooling. Um, many ways you can do this. And this is a, I'm not gonna
spend too much time on this is a big one. I'm sure you've already looked into this different ways, but I guess what what I like
doing is when you, uh, have the, what do you call it, where the, the, that sliding door or the patio door, when it opens like the,
the heating and cooling clo, it shuts off.
So a little connector, a little circuit breaker on there. So anytime the doors are open, the heating, cooling shuts off. Basically just
encourages people to close, close the, uh, the, the doors we don't want to heat out. And the cool exactly with that. So that's
pretty common. Different ways you can do that. Lots of contractors handymen, lots of government incentives. Government
rebates. Ask around, see what's current in your area. Um, what you can do to save a bit of money there.
I gotta see heating costs, utility costs, those are always sending, we wanna be aware of water, uh, low flow toilets. Um, a lot of
regulations with toilets. What you can do, uh, the, the, the gallons per flush. Um, so low flow toilets, um, I put them in all my
units long, long time ago. Uh, depends, uh, some, some areas I've invested in, actually the water is actually not expensive into
other areas. The, the warm climates. Water is very expensive. So just depends where you invest. I know some people are
surprised saying, you know what, in this one area, particularly the water's not expensive as surprisingly, but (···0.6s) it's not.
So it's calma water is expensive, getting more and more expensive, especially investing the, the south where it's warm, while
there's a huge challenge there for cost. We all know that landscape. Um, outdoor landscaping there, uh, a lot of people I've seen
it over and over is put stone instead of grass. With grass, you gotta pay somebody to cut it. You gotta maintain it. You're into
pest or, um, pesticides or is it pesticides fertilized or that kind of stuff. So a stone replacement, if you know you're gonna keep
this property for a number of years, um, people say, well, stone's expensive.
Landscaping expensive. And some people just don't like the look of it. But if you, if you do it properly, um, with landscaping, less
is more. If you overdo it, it's cost you more money. It's more maintenance gonna be down the road. If you do like a minimal
landscape, look, make it nice, make it, make it make it attractive because you wanna see your tenants have a nice place to live.
It looks nice from the road, but the money you save by not paying for lawn care and, um, weeded control, fertilizer, water
perhaps like you can quickly pay for stone landscaping outside pretty quickly.
And a lot of areas just naturally stone anyway. So, uh, stone removal, um, do snow removal. If you this caters to you, uh, do you
pay per, per push as they call it? Do you pay an annual? I've often found that paying annual, it gets a better price. Um, I find
snow air areas it's cheaper because, you know, in a snow area they expect to get snow. Um, so it's gonna be a cheaper, lots of
snow removal companies. Is it part of the business? They know what to do. It's not expensive.
Where I live, we get a little bit of snow occasionally. So it's actually more expensive, um, to have snow removal 'cause it's, it's
kind of like we get some snow some years, some snows other. Um, so it's actually a little bit more expensive where I actually live
and sometimes invest too. So snow removal, just on a good negotiation, I find, uh, in my experience paying annually, it can be,
um, a better buy than just paying per push. But every year's difference too. Uh, uh, um, other utility costs. Look at the insulation,
go up to the attics. If your buildings have attics, any insulation.
Insulation is cheap, I think. Uh, oh yeah, hot wrap, hot water tank, same thing. The last point there. Wrapping hot water tanks.
Again, a little bit of insulation. If you're gonna have this property for many years, you have this hot water tank for 10, 15 years.
A little insulation goes a long way. Doesn't cost you a lot of money to (···0.7s) deal with some insulation put in the attic or
around a hot water tank like that. I I say the hot water tank that'll wrap the actual blanket, the proper wrap for that hot water
tank. It just saves you some money in the long run. Not a lot of money to buy it, but could save you money down the road.
Um, so economies of scale, uh, economies of scale. What that means. So if anybody doesn't know what that means, as as you
grow, you basically, you, you, you scale your business, you're able to get better buys. So if you've got a property manager, um, if
you've got a property manager and you're paying the property manager 10% of collected rents, okay? If you're doing that, if you
got one single family house with one income, it could be more, um, economies of scale as you add more and more properties.
If, if, if you have, if you had, if a one single family house and you had a 15 unit apartment building, I guarantee the economies of
scale in the 15 unit apartment building, you'd better, the property manager would do it cheaper per door for the 50 units you
would for the single family. So, so cognitive scale, your buying power, your purchasing power, how you buy things, right? If
you're, if you're buying toilets for a property, you gotta buy 50 toilets. You get better buying if you gotta to buy three toilets, just
the economies of scale. So as you grow, um, you should be getting better and better buying power, get better deals coming your
way, your property management, all these things become a better investor.
Um, one thing I will, I will never say can, can property expenses be decreased? Um, I don't actually have it on the list. I don't
think, um, it should be decreased in the property manager. Um, a lot of people, first place they go is the property manager to
give 'em a better rate or I'll pay less. Well, you know, you can do that, but the property manager is the key to your business. The
property manager is saving you time, trouble, effort. They're running the business for you. They're the ones screaming tenants,
meeting tenants.
They're the one handing the phone call, maybe dealing with some plumbing issues. They're doing the work for you. So I, I never
suggest to, to minimize the paid your property managers. I always suggest take care of your team, take good care of your
property manager, maybe pay them more, give 'em a good bonus, then have a good month or the holidays, whatever. It's take
good care of your team. A lot of people I, I've seen, I've actually worked with other investors, I've worked with other students. I,
the first thing they do in trying to cut costs, um, they, they go to the property manager because a property manager, usually a
independent, sometimes a small business, sometimes they really need the money and they will give you a discount.
(···0.7s) But if you get a discount from the property manager (···0.6s) and the property manager, they, they probably manage
more tenant, more, more units, right? If you've got three or four ties, you hire a property manager, manage them. That's not
their only, you're not the only customer they have. Obviously they gotta make a living. They've got other units, other places. So,
(···0.7s) and other people needing their time. So if you need a favor and you ask them if you undercut their pay, are they really
gonna help you? They might, but they might, would maybe help someone else first.
If they've got a great tenant, say, oh, somebody calls 'em up. Oh, like premium tenant maybe got their, the best tenant ever. Like
you meet all the criteria, good tenant, are they gonna put this tenant in your building? Maybe you wanna put this, this tenant in
this other building. Maybe they get paid more money or they just like the owner more. So I always say, treat your team well. Pay
your property managers fairly, maybe, maybe above average, right? (···0.9s) You know, when, when, when tenant and property
managers, this is a whole nother topic here, like we go on for property managers are days, I don't wanna do that, but property
managers, when you have an empty unit take, how do you pay them?
Do you pay 'em a flat amount month after month after month? Where's the incentive for the property managers to rent your
unit? Because if you pay 'em the flat amount every month, whether it's vacant or fully rented, they get the same amount.
There's actually not much incentive. (···0.5s) But if you say, well I'll pay you a certain percentage of collected rents, which is
pretty normal, right? That's pretty normal. So the incentive of the property managers to have people in there renting that
property. So if you pay 'em 10% or 6% or 12 per whatever percentage of collected rents, um, that means rents has to be
collected to get paid.
So property manager's very aggressive, very, very, um, interested to get, get money paid by the tenants, paid on time in full,
makes their job easier. Um, is there a placement fee or is it cost for the property manager to put somebody in there? Maybe.
Depends. It depends what you, what you negotiate depends what the property manager works by. It's not hard when you're
looking at property managers. Someone, we're gonna have topic care. (···0.6s) When you're looking at hiring a property
manager, just interview some, interview someone in your area. 'cause where I invest the property managers could be slightly
different than where you invest.
It could be much different. I've seen it, it's kinda like region to region, municipal to municipal. The property managers kind of
have how they price, how they do things, even the rates. Um, I've seen property management as low as, uh, 5% of collective
rents. I see other markets is 10, 11% of collected rent. So it can range. Do yourself a favor and just call around interview property
managers. Ask 'em how much they charge. What do they do for vacant properties? Is there a placement fee for new tenants?
What's included with the base rent? How much for, um, you know, how much for showing a property, how much for fixing a
leaky tap?
How much for, um, you know, do they, do they clean carpets? Do they paint how much? How much? What's included? Um, do
they collect rents? Um, do they make deposits? All the, like what do they do? Like how many, what do you do? What do you do?
What do you do? How much, how much? How much? So? But going back to my point, I, I don't like discounting payments to
property managers. 'cause they're the life blood of your business. They're, they're within your property manager. I guess you'd
have to go in there and do it or scramble. Find their property manager.
(···1.2s) Property manager is one of the toughest things in this business. 'cause finding a good one, you might not find that the
first time. So you might have to go through two or three. Screen them, try them. Just see, uh, definitely one of the challenge is
finding a good property manager, especially if you're remote, because now you're rely on them a hundred percent. So anyway,
economies of scale, property managers, that whole thing there. And actually what, what, when I've talked to property managers
in the past, I've, I've kind of said different things to them and different results with each. But something I said when, when my,
when my unit is empty, I may pay you slightly less than the market.
I may pay you slightly less. 'cause I, I've, I've got no, I've got no income. I, I've, i times are tough. If I've got empty units, maybe
we're renovating the building or may just got some vacancies when the, when the unit's empty, I'll probably pay you a bit less.
But I said, Mr. Property manager, when, when my unit's rented or I've got people in these, these units, I'll pay you actually more
than the average by doing that. I wanna actually incentivize them to give me good tenants, keep my building full because my
building is full. I'm making money and I'm gonna afford to pay them more. But I want 'em to know when my building's empty or
lower, I gonna vacants, I'm gonna pay 'em a bit less.
But let's get some people in there, get some good tenants and have them stay. Can you incentives to have people stay longer?
Sure. Again, we're gonna have topic here, but incentives to have tenants stay longer. You can (···0.8s) different things. And is this
a a decrease expense? Actually no, it's actually added increase or actually the expense. But if, if you've got tenants to stay kinda
year after year, month after month, could you take a percentage of their rent? They pay you maybe 2% of their rent or
something. Could you put that into a fund? And every, every, every month they stay.
Every year they stay 'cause you credit back to them. So it's, there's a little forced in savings for them. So when they stay with
you, they've got money kind of built in. There's different plans like that and, and we could kind of elaborate on that a lot more,
but what can you do to actually incentivize people to stay? Like 2% is not a lot of money, but 'cause look, what does it cost you
to have a tenant leave? (···0.6s) Got vacancy, probably gonna change some flooring, then do some paint. You gotta show the
place and you gotta advertise for, uh, uh, tenants. You know, um, if it's a hot, hot market and you can actually charge more
money for your rent, you might want people to stay or you might want people to leave.
If you're a down market, it's hard to find good tenants. You might wanna pay 'em to say like, give 'em some incentives to stay
2% of their money (···0.8s) into a little saving account for them or what have you. But like I said, in a hot market, in an
aggressive rental market, you might want them to leave so you can get somebody else in there and raise the rents. Again,
depends where you rent. Are you a a tenant friendly? Uh, are you tenant friendly, uh, place? Are you a landlord? I guess what do
you mean by that? Do, do you, does the government favor more tenant (···0.6s) or investor who has more rights?
The tenant (···0.5s) or the investor, right? I'd always suggest to invest in areas where the, the, the investor, the landlord has
more rights. There's certain provinces near me, there's certain states where the government allows more rights to the landlord.
Like Texas, Florida, Michigan, right? In Canada, Alberta, so many places you can actually pick where you own new business.
Where I live, where I live in Ontario, Canada, it's actually more favor to the tenant. The landlord, um, actually has less rights.
The tenant actually has way more to an eviction in where I live, to an eviction here. It can be very time consuming, very costly. It
can happen, but it's not fast. I can go to Calgary, Canada, you can evict much faster. I can go to Texas, Florida, Michigan, you
actually evict much, much faster. So again, just even investing in the right, in the right area is gonna be the start of where, um,
the whole system starts. Where again, let's get back to, I can get off topic there. Uh, let's, let's get back to decreasing property
expenses. So, uh, economies of scale, we covered that one.
We just kind of this whole outside topic of economies of scale, we could talk a lot about that. One. Property tax reduction, you
know, can you apply to reduce the property taxes? Maybe you can, maybe you can't. Um, if you can save the money in property
tax, why not? Uh, maintenance. Uh, so maintenance in your property. We wanna maintain our properties, but obviously
maintenance. Dealing with contractors, again, just getting good bids, dealing good contractors, people to do good jobs for good,
good prices. Um, again, add some value to your property. Let's not overpay.
I always, I always hire contractors. Try, try hire companies. I say I want, I want a good job, but I want a fair price. (···0.7s) I don't
wanna overpay. I do want a good job though. I don't want people to come in and cut corners. I don't want a cheap renovation. I
don't want a cheap anything, but I want, I want fair price or a good price. Okay? So it's just explain to people. I've actually had
contractors tell me, I said, I don't work at that level. I only do premium finishes, premium renovations. I said, well, I've got a
rental, I've got tenants. My last tenant paid in 18 months. I had to paint the entire place.
So if you're only doing work at a premium level, maybe to not rate the person for me, I need to find somebody. Um, I've, I've
hired people to paint an entire house. I've had a, I've had one fellow paint an entire three bedroom house in two days. That's
perfect because for a rental, right? He painted the roof the same clothes of ceiling, same clothes of baseboard, great entire
three bedroom, uh, one bathroom house in two days he was in and out because my tenants in there. I know I'll probably paint
the place again in a year or two because my tenants will come and go. I just know that that's just the way it is. So do I need
somebody to be meticulous and do this?
That's a small example, but maintenances can be really kind of extrapolated to many, many instances. So if you're thinking
(···0.8s) in your rental, um, and if your rental's an executive rental, it's a fancy get premium tenants, okay, maybe you want that
person. But if you're talking the average rental where your tenants stay a year or two, right? I'm not gonna spend a ton of
money on paint. It's gonna be clean, it's gonna be freshly painted, it'll look good. The flooring will be good, but I'm not gonna
spend a ton of money on paint. (···0.6s) If I can find somebody to paint the whole place for a good price and this new paint looks
good, I'll do it.
I'm not gonna go to premium services for a rental. Um, something I learned a long, long time ago is I'm not living in my rental
because when I live in my property, yeah, I want, I want the, the, the ceiling to be on like a, a ceiling white. I want the trim to be
like a, like a medium gloss, trim painted white and fresh. Um, maybe I'll paint my doors a different color than the wall, but I
want my walls to be a certain color and that's where I live. That's kind of normal. But in a rental, it's kind of like, kind of one
color everywhere. I'm just trying to keep my cost down. If my tenants wanna paint the walls a certain color, you know, maybe
have a conversation about that.
Maybe I allow that, maybe I don't. Great things. You can run your business how you want and I'll run my business how I want.
Alright? (···0.7s) Insurance deductible. (···0.5s) What I've done in my business, in my personal is I keep my insurance deductibles
high because with that, a high deductible means I'm probably gonna claim less. But at the same time too, it, it lowers my
insurance, um, premium year after year. So higher deductible, lower my premium. Um, talk to your insurance provider and I just
say, if I was to lower my deductible, how much would save every month or so If I was to increase my deductible, how much
would I save every year and actually a few hundred dollars a year by increasing your deductible.
Would I ever decrease my liability? Well, probably not. We all have insurance liability. But would just ask what's common for
investors. I would talk to other investors, say, what do you have for liability? What do you have for deductible? You know, who
do you insure with? I talked about that earlier. Who do you insure with? Make sure what the right investor friendly insurance
company. Okay, let's keep our talk about decreasing our expenses.
Let's talk about hot water tank buyouts. Can you buy, you could rent the hot water tank, (···0.7s) but could you buy it? It
depends. Um, if it's a rental, you're probably paying premiums to rent that. Um, does that come come with maintenance and
service calls? Yeah, but once you, once you're in this business, you probably know plumbers. You probably know handyman can
work on hot water tanks. I know I do. I've, I've, I've bought a hot water tanks in the past. I still have some rent. It's kind of a mix.
Some it made no sense to buy them because the buy it was too expensive.
Others, as soon as the hot, as soon as that boiled hot water tank goes, I get rid of it. Send it back to the rental company. I I
usually buy them. I just buy it. I own it. I've got plumbers. I know, I know plumbing companies, they have them come in and
inspect it every year. A boiler, the inspection. Anyway, so these are things you just kind of do anyway. You're gonna meet people
in your team. A plumber is definitely one. 'cause you probably gonna need 'em over time. So don't be afraid to, to buy a hot
water tank because the rental, you just pay over time. The, I did some recent numbers on a hot water tank I bought in 2006.
So I bought this hot water tank in 2006. It was $650 and I had, I had a plumbing company put it in. (···0.8s) It paid for itself in the
first four years. (···0.7s) And so 14, so it's, uh, 2006. So it's been 10 years of putting money in my pocket, right? So that's just one
little residential hot water tank. Extrapolate that over every property you have, every hot water tank you own, it just suddenly
becomes it much more cost efficient to buy them, in my opinion.
If you wanna rent them, that's up to you. Okay? Insurance groups. Um, if you belong to real estate club of some sort or maybe
professional group for your work, uh, insurance groups, you can sometimes get some pretty generous rebates on insurance. Um,
look into, I'm sure you're, you're aware of those. If you've got some professional associations, you're probably aware of those
already. If not ask around or some real estate investing clubs. Usually fees associated with those. But if you get insurance
discounts, why not look into it? Light bulbs, that's an easy one. L e d light bulbs. If you've got any of those old, um, heat
generated incandescent bulbs around, get rid of 'em.
L e d light bulbs should be everywhere. Just cost du cost reduction. They're giving off. No heat (···0.8s) the way it is. Oh, uh,
reducing expenses, caulking. Um, you'd be amazed how much heat loss, um, for cracks in your cement. Um, just little holes in
your wall. All these little things. Uh, classic where somebody ran a satellite dish cable years ago, they were, again, back to
hanging satellites. We don't want that. Um, the, uh, satellite dish cable, they just drill through the wall. They leave the, the cable
comes in, maybe got a hole going through the wall.
Maybe the one side's got some mudding on it, they've painted it, but the outside still has a hole. So just caulking, caulking
around doors, caulking around windows, caulking around all these things. You'd be amazed if you have the right person go
around your house with some, a tube of caulking where they actually that it needs it and you actually save on your utilities and
heating costs with that. And then the last one there is hot water tank, uh, uh, wrap the hot water tank. So the point here with,
with any, anything we can do to decrease our expenses, right? (···1.1s) We talked earlier about increasing our, increasing our
revenue.
Now we're talking about decreasing our expenses. It's, if you can do that, you become a far better you investor. If you do this to
your personal life. This your business. I talked earlier about n o I times 10 and I didn't really explain that. Uh, the, the net
operating income of your business. So your revenue minus your expenses, right? If you collect a thousand dollars in revenue
minus your expenses, you know, maybe a thousand dollars minus $900, you go to a hundred dollars n o i your net operating
income's a hundred dollars.
(···0.5s) And n o i times 10 is a simple way. In properties. You're gonna in a 10 cap rate market, your n o i times 10, that a
hundred dollars becomes a thousand dollars. It's quick math. We'll spend more time on that at another time. Not right now. But
when you're thinking as a real estate investor, it always comes down to your net operating income, your net operating income.
'cause from that, you're gonna pay your mortgage (···0.7s) from your net operating income. So your income minus your
expenses because your n o i, your n o i minus your mortgage payment, your debt service is basically left over to your cashflow or
any money left.
You might have left over after your expenses. Of course, we want the highest n o i possible, right? N o i cap rate, gross rent
multiplier, all these buzzwords in the business. We start thinking like an investor, how do I increase my revenue? How do I
decrease my expenses? (···0.8s) And there's some big things you can do. And that's why when you buy a property, you buy an
old, when rundown property, um, it doesn't have to be old. Just buy a, a neglected property, an old property and maybe, maybe
even the landlord was tired, like a tired landlord.
Just neglected a lot of things with the property. The revenue was low, the expenses were high. You can get a lot of great buys on
properties just from tired landlords, tired landlords, um, just people that just, their heart wasn't in it. They got older or they went
through a tough situation in life. Maybe they got sick and this, this property just not their focus. And the property just got away.
The expenses got higher, the revenue got lower. They didn't raise their rent. Just they didn't know. And there's some great
opportunities out there, and this is how you turn properties around.
And you can do a lot of these things in a pretty short timeframe. We just went through these lists here. Um, you can't do all
these in every property, right? If you look at ways of increasing the property value, that'd be great to do all those. Just not, not
possible. But hey, as many as you can do. And this may take, you know, may, may take months, months, may take 3, 4, 5 years
to do all these, depending how big the property is and some challenges along the way and (···0.7s) decreasing the expenses as
well too. So lots of opportunity out there. I would encourage you to do more research on these.
Talk to your property manager, talk to your contractor, talk to your other investors. And any of these you can do, the more of
these you can do is to put more money in your pocket, increase your cash flow, make you a better investor. Alright, let's take a
break now here, we're gonna come back and, oh, this will be fun. We're gonna come back with, uh, can this property be
creatively financed? So hope you enjoyed this section. We'll see you soon. (···4.9s)
(···4.8s) Hi, welcome back. Let's continue on. What we wanna know about the, the next se section here is, can the property be
creatively financed? Uh, first we always look at, uh, we always consider traditional financing for the comparison of all these
other creative financing, creative financing, um, just doing more with less, using less of your own funds. And there's lots and lots
of different ways we're gonna touch on these here.
We gotta, like, it's a complete class on (···0.6s) creative financing. We go on for days. Once again, these are big topics. I know we
keep saying that, but let's touch on a few things we can kind look at. And these are large topics. These are great strategies.
Anytime you can creatively finance a property just means using less of your own money and more of somebody else's money.
And even, uh, even a traditional mortgage, if you're putting 20% down for a, uh, a (···0.7s) fourplex or a duplex, you're getting
80% for the bank.
Does that creative? Well, a little bit because actually using leverage, and we've talked before about leverage and leverage is just
maximizing your return or increasing your return, I should say, increasing your return on investment, putting more money in
your pocket, using somebody else's money to get a better return for yourself. So if you paid for a property cash versus getting an
80% loan to value, you're only using 20% of your own money to do that. So you're actually gonna increase your return on
investment that way. We always want a higher increased return on investment. So let's talk about some of the ways we can
introduce creative financing into, um, purchasing this property.
(···0.8s) First thing I always look at is seller financing. Seller financing is where we ask the seller to hold (···0.6s) all or part of the,
the mortgage. So we're gonna, we're gonna buy the property. We make an offer to buy the property, or (···1.1s) we're gonna
obtain financing one way or another to buy this property. The financing could be from a bank, it could be from a seller, it could
be a joint venture partner. It could be many, many other ways. But if the seller already owns the property, especially if the seller
actually likes the property, maybe they own it for many, many years.
Um, there can be many, actually. It could be many benefits to the seller for actually holding some (···0.5s) or all the, the
financing on the property. Um, there's lots of benefits to seller, there's lots of benefits to the buyer as well. For me, the buyer, if
I'm looking at a seller finance situation, let's say, let's say if I ask the seller to hold 100% of the financing, right? (···0.5s) It's, it's
the old saying, it's cash or terms. If I come with cash, I can probably expect, expect to get a discount.
If I come with cash, I've got, I've got a joint venture partner lined up, I've got bank financing lined up. I've got my 20% or 30%
whatever down payment money I need. I've got the financing locked up, I'm in there. So if I'm paying cash, I can probably expect
a discount in property. Not every time, but hopefully, um, if I don't have the cash, if I'm going for terms. So seller financing can
be concluded as part of the terms. In fact, most of these things we talked about here are considered terms I said before. I'll say it
again. Terms can Be more, more powerful than discount when buying a property.
I'll say it again. Terms can be more powerful than a discount when buying a property. Let's talk more about that. (···0.7s) So,
seller financing, um, I ask the seller to hold all the financing. 100%. Um, so probably a discounts of the question because the
seller, I'm asking them to do some work. I want them to take on some work by holding the financing. Uh, they're gonna take on
some risk. What happens if I don't pay? And you know, with this, so no discount. What if I paid full price for the property?
Anytime, depending on the market.
If you're in a, if you're into a buyer's market (···0.5s) and right away you start talking about seller financing, you probably got
their attention in, in a buyer's market, the seller, maybe the property's been sitting for a while. Maybe they hadn't had any
offers. Maybe the hell low, maybe they had all low ball offers. Sellers, you, they get tired of those after a while. But what if, what
if it's a seller's market? Or what, what if the buyer's market and you approach a seller's saying, you, Mr. Seller, I'll pay you full
price for your property. I'll pay a full price for your property. What I need you to do, I need you to hold some of the financing for
me.
So we do that. (···0.8s) You probably got their attention with a similar finance situation. I've heard of many cases where actually
the, the buyer pays more than asking price, (···0.6s) right? That sounds crazy. But we we're like, why would you pay more? Well,
if I've gotta come up with 20% down payment and I've gotta find buying bank financing or joint venture money, if the seller
offered to hold 100% of the financing or even a high percentage of the financing, would it be worth it for me to pay more than
asking price? Maybe I'm not saying yes, it's a case by case scenario, but we always think we wanna get a discount.
We wanna get this best price possible, the cheapest price possible. And that's great. But sometimes when the seller is often to
do work for us, the seller is offering to hold some of the paper. Uh, are they gonna take a bit of risk? That's the risks aren't that
much because I would just word the contract. I would just word the contract. If, if I miss, if the, if the buyer, which is me, misses
two consecutive mortgage payments, the seller can take the property back, um, no questions asked. And we put that in the legal
legalese or legal talk in the contract, of course. But the seller has basically become the bank and I've become the buyer.
The seller basically holds the mortgage for me. So this is a little bit complex. I'm hoping I'm doing a good job explaining it here.
But understand, anytime you hear seller financing or a vendor take back, as they call it here in Canada, um, with that, the seller
becomes the bank and completed seller financing on 5%, 10%, 50%, a hundred percent, whatever you negotiate, (···0.7s) seller
financing, the seller's, the banks, you negotiate the length of the mortgage, the interest rate of the mortgage, any special terms
of the mortgage.
And if you didn't pay deferring, like all these things, you basically negotiate. The great thing is the more and mortgage the seller
is to sell the property, the better deal you can get, the better negotiation you can do on the terms of this property as terms of
the sale. Um, advantages to the seller. Advantage of the seller of seller financing is number one, the property sold. Number two,
they may get some tax advantages. Talk to their accountant. Right now, I'm not an accountant, I'm not a lawyer, but they may
get some tax advantage. It's usually the case. Um, I won't get into all that too, but, um, um, it's sold.
Um, oh, they can make some interest, right? If they can make some interest on the property. If you're gonna pay them three,
four, or five, six, 8% interest, they make some interest. Rather than just getting a lump sum, paying some capital gains on that.
And then (···0.5s) hopefully making some interest. 'cause a lot of times I've asked sellers in past say, you know, I'm looking at the
property. I (···0.7s) just say, you know, Mr. Seller, uh, if I buy this property from you, what are you gonna do with the money?
(···1.0s) And they kind of look at me, kind of strange. They say, what are you gonna do with the money?
If you're gonna have three or four, $500,000, maybe a million dollars in your pocket, you might have some capital gains. Talk to
your accountant on that. But what are you gonna do with, do you need the money for another property? Do you need the
money to retire and move away? Like I, I've had many times sellers say to me, said, I don't know what I'll do with the money. I

really don't know. I don't need it, or I don't have any plans for it. So anytime a seller, um, maybe doesn't need the money or has
no plans, the money, it could be a good opportunity to discuss a, a seller finance situation. And with that, um, there's
opportunity there. If you never ask, you never get, I've been amazed sometimes ask sellers, and like I said, I, I ask for a hundred
percent, why not?
If I ask for a hundred percent financing and they say, oh, I can't do a hundred percent, I'll only give you 50%. Okay, great. Well,
I've got half my financing taken care of. I've got the other half the financing. If I ask for enough for the down payment, (···0.7s) if
I'm looking at a, a bigger property, maybe commercial property, and I, and the commercial, commercial property seller, seller
financing happens all the time. It's actually very common. Um, if I'm looking at a bigger property and I ask to sell it as if I asked
for a hundred percent of the financing, they sell a laughs at me and they say, well, I can't do a hundred percent, but I could do
40%.
would that cover my down payment? Probably. So (···0.5s) if I'm doing 40% from the seller and 60% from the bank or another
finance, I've got a no money down deal, (···0.7s) right? If I'm looking at a fourplex, and if the, if the seller has to do 20 or 25%
seller financing, I get the other (···0.6s) 80 or 75% of the bank. Again, it's no money down deal. Like, talk to your lender. Some
lenders allow this, some lenders don't allow this, right? It's no money down deal.
I've got no skin in the game. The lenders kind of know that you get in bigger commercial deals, that's actually much more
common. So get creative. Do not be afraid to ask for seller financing. Other modules, we'll talk more about seller financing. It's a
great strategy. Um, in 2010, when I first started investing and started taking training, I'd never heard of seller financing. It was
something I'd never heard of. Um, seller financing deals are very powerful. Any seller financing deal I've done, those has been a
win-win. And with that, it's a great opportunity for the seller and the buyer. Uh, advantages to the seller.
We talked about advantages to the, to we, we talked about advantage to the seller. Let's talk about advantage to the buyer.
(···0.8s) Advantage to the buyer. So, uh, if I'm looking at a property for seller financing, again, I found product down, payment,
money (···0.7s) purchase, successful with a seller financing, the seller's usually not going to ask for a credit check or verification
of income or, um, that kind of stuff. Like you can go to a bank, you gotta obviously prove income, proof, uh, credit, you know, all
these things. Proof of down payment, all these things. But seller financing the property is a collateral.
(···0.8s) So if I buy a property seller financing (···0.5s) and I miss a mortgage pay, actually too much. If I miss too much mortgage
payments, the, the, the seller takes the property back, (···0.6s) and that's rate the contract. So I wanna make sure I make, I make
every mortgage payment on time and in full. I wanna honor that agreement, otherwise I know the seller could take this property
back. That's the seller security. The seller security is, um, the property. (···0.5s) In fact, if I made three or four years on mortgage
payments and I missed some payments, the seller took the property back. I don't want that to happend be great for the seller.
They probably want the headache.
They, they've sold it, they moved on. But anyway, seller financing is a huge opportunity. It's number one. Uh, can the property be
creatively financed? Because a seller, um, if they've owned the property for a number of years, they believe it's a good property.
They believe that the rents are strong, the leases are good, the building is good, the area's good, all these things. So (···0.6s) this
is exactly what I do as I'm talking to a seller, especially face-to-face. It's a bit tougher with a realtor, but face-to-face with a
seller, I, (···0.7s) I get them telling me about how great this property is, how this property, like I said, the, the leases are good,
the tenants are good, the building is good, the roof is good, the area's good.
All these things, like it's all great. I say, well, well that's great. I said, how would you feel about holding some seller financing?
And if they say no, and a very nice, say, well, if you're not interested, I say, well, can I ask why? They say, well, I don't know. I
don't, it sounds risky, but I say, Mr. Seller, if the building is good, I use their words back. If the building is good and the leases are
good, and the tenants are good, and the roof is good, and the areas are good, and all these things are good, I said, why wouldn't
you wanna, if everything you're telling me is true, which I hope it is, I don't know why you wouldn't wanna hold some seller
financing because it's a great deal and allows them to make some money, allows me to give a deal and just, it's win-win all the
way around.
So, (···0.7s) I know I took a lot of time on seller financing, but it's a huge area of opportunity. That's why it's number one on my
list. Alright, let's move on. Can the property be creatively financed, deferred payments? So (···0.6s) in creative financing, if you
could, you defer your payments, if you asked, and again, (···0.8s) I want us to stop thinking of traditional lenders.
I want us to stop thinking of the big banks because I went into the big national lender, or the big traditional bank and said, let's
defer my payments. They, they'd probably look at me like I'm crazy. They probably wouldn't, they'd probably start the, the
paperwork of actually getting me outta the property. But let's talk creative financing. Creative financing. Let's think seller
financing. Let's talk joint venture partners. Let's talk, let's talk anything except the big banks. So let's, let's from here on in,
anytime we think of creative financing, let's talk about anything except the big banks.
Because the big banks, well, that's what we usually think of. Well, we don't wanna go there. We use 'em as a last resort. We
only new creatively creative financing deals using anything except the banks. Okay? So anytime I say something, deferred
payments, in my mind, I'm thinking, I've got a seller finance situation (···0.6s) and the seller's holding a hundred percent of the
mortgage or 50% of the mortgage, whatever it is. For this example, let's say a hundred percent a mortgage. It happens, it
doesn't happen every day, but it happens. Okay? Um, deferred payment. So let's say we bought an apartment building, (···0.7s)
duplex, fourplex.
There's a private mortgage in there with a seller finding situation. Let's say the property needs work, we bought it vacant, or
maybe we had to remove the tenants. The place needs work. We're gonna, we're gonna renovate this property, new kitchens,
new everything. It's gonna take three to six months to do this. (···0.6s) During that three to six months, I may have no income or I
may have greatly reduced income. So all I'm gonna do is say, Mr. Seller, this property, I need to renovate it in order to get the
tenants back in there, get tenants back on track, get my rents up. I need to renovate this property.
So the first six months, I'm gonna have no income or very little income, Mr. Seller. I wanna improve this building and continue
this deal going and have good cashflow building for many years to come, decades to come. But the first three to six months, I'm
gonna have no income. And in fact, I'll be spending money on renovations and crews and contractors, paint flooring to protect
this building, protect this property. And if the sellers are holding some paper on this, or if the seller's holding some of the finance
in, this'll be interesting what I'm saying. They want me to improve the property and have it run trouble free for years and
decades.
So I'll say Mr. Seller would be okay in our agreement if we defer my interest payments, if we defer my, my mortgage payments
till after six months, once they get some revenue in, um, even partial payments or graduated payments, same thing. Partial
payments. If, if they don't agree to deferring payments, we'll say, well, Mr. Seller, what if we cut my mortgage payments by half
or three quarters for the first six months? I'll put 'em, cut 'em in half, greatly reduce 'em. That's gonna allow me less out-ofpocket
costs. That's gonna allow me to use that money towards a renovation or getting tenants in there sooner.
And they'll get me back on track. Get the place rented sooner. (···0.7s) So, partial payments or graduated payments, Mr. Seller,
it's gonna take me six months to renovate this property. After six months, I expect in the first two months I'll have half it rented.
And next month after that, I'll have three quarters rented. The next three month, three months after that, I'll have the whole
thing rented. So I'd like to take my mortgage payments from half to three quarters to 90%. And what's the building that's a
hundred percent rented? I'll pay a hundred percent of my mortgage payments. Now with creative financing, (···0.6s) if you never
ask, you ever get you, some of you people watch 'em recording and be like, who would ever say yes to that?
Well, (···0.7s) in a, in a, in a buyer's market, when people can't sell a property, it's gonna slow to sell or they're not getting the
price they want. (···0.6s) You gotta put yourself in sale a situation, sell a situation. If they had a building for sale for three
months, six months longer, they're not getting their price. You'd be surprised what people say yes to (···0.7s) people. (···1.1s)
When I first started investing in property, I always thought everybody wanted the, the most money possible.
One, the top dollar sell for the top dollar. (···0.6s) Now, sometimes it is a case, no question, but not always. Some people just
want the property sold. They want the headache gone. They're a motivated seller. They get a stressful situation. Whatever it is,
there's lots of reasons why people would sell the property beyond getting just top dollar. Um, everybody's case is different. You
never know until you start talking to the sellers and finding out what it's all about. So, partial payments, graduated payments,
lots of things you can do there. So lots, lots of advantage for buyers and sellers for creative financing.
Alright, so cash back or credits for repairs. So these are things too, you can put rate in the offer to saying, uh, this place needs
new stair or new new needs, new carpet. The place needs in the roof. The place needs this. If the seller doesn't do it, you can ask
for a refund back at closing, gimme cash back at closing to fix this. Now again, bigger properties, definitely more common.
Residential properties a little tougher. But in a, in a private mortgage, you ask for whatever you want, right? In a private
mortgage, in a seller financing situation, you can ask for whatever you want.
(···0.7s) Will you get it? That if they accept it, you can ask for cash back on cash, back on closing for repairs. Okay? Um, interest
only payments. Interest only payments. These are common with second mortgages. Joint venture partners, private mortgages.
Because if I've got a property, and I've gotta put, especially if I've gotta put money back into that property for renovations and
repairs. If I had to pay principal plus interest, well the principal just extra money outta my pocket, I'd rather put that money into
renovations and repairs 'cause the building up to speed faster.
Um, interest only payments also very common on second mortgages. Second mortgages quite often are interest only payments
too. Um, I see also financing on properties. Um, just aggressive investors, they do interest only payments if they feel the
market's going to go up in value and they only pay the interest on it, well that increases their cash flow. (···0.6s) We all like cash
flow. Is that what you wanna do? (···0.8s) At first, I, the idea, I didn't like the idea of interest only mortgage payments. But over
time, actually look at the numbers and I kind of see like interest, interest only.
Mortgage payments are actually very interesting concept. It works best when the market goes up in value. But you lose that
mortgage pay down, but you increase your cash flow. So again, I'm just, I'm not saying it's right in every situation. I'm not saying
it's right for every investor. When I first heard of interest only payments, I didn't like it. Over the last two, over the last two years,
I've actually more and more in tune with the idea for the right deals. You gotta get, if you want the extra cash flow, you can do
that too. So all these different ideas, again, when 2010 when I started investing in property, I knew none of these, um, uh,
interest only payments a longer amortization table.
So could you go 25 to 30 years? You're just stretching your payments out, you'll pay more interest, but you lower your, your
monthly mortgage, increasing your cash flow. Promissory notes, alternative lenders. There's lots of things like even even blanket
mortgages. Blanket mortgages. If you've got a, a number of properties, talk to your lender. Put in blanket mortgage. And that's
a very complex topic. And again, we don't have really time to get into all of these, but I wanna introduce some of these. Oh, skip
payments.
(···0.5s) If you have a, like even with your, your national lender, your traditional, uh, mortgage, depending who the lender is, you
can actually skip a payment once a year. Okay, now check with your lender. Read your mortgage paper. Just don't say, well,
Steve said this, so it must be true. Well, again, my understanding is with a traditional lender, you can skip a payment once a
year, verify that yourself just to make sure. But you have to give them lots of notice. You do it once a year and it doesn't actually
hurt your credit rating or your relationship with the bank, but you have to give 'em lots of notice and work with them. Could that
increase your cashflow?
Absolutely. It should increase your cash flow by, uh, eight, eight and a half percent I think it is. So 12, uh, one to divided by 12 is
8% or 12% anyway. Not really of the mental math there. I apologize about that. But um, I'm not saying it's a good idea to do it.
If you had to skip a mortgage payment just because vacancies or life happened, whatever it is, work with your bank. A lot of
people don't know that you can actually skip a mortgage payment. Just give them lots of notice. If it helps you have a sticky
situation, why not go for it? The bank will do that.
Or at least a lot of lenders will. In a, in a private mortgage situation or in a, in a seller financing, could you actually write it right
in the paperwork for once a year? If you skip a mortgage payment, (···0.6s) you could. Would they say yes? It's up to them. It's
whatever you negotiate in the seller financing, it's gonna increase your cash flow by your mortgage payment that month. Okay?
Again, lots and lots of things you can do. Creative, creative financing, (···0.8s) joint ventures, joint ventures. So if you've gotta
come up with 20% down payment, could you go to joint venture partner for that? Yeah.
Joint venture, 80% from the bank. I've done this over and over and over. It's a great way to raise capital. In fact, it's my number
one way of raising capital is through joint venture partners. Yeah, seller financing. I've done that. Uh, joint ventures, I've done,
uh, property. I just bought myself, um, assigned a property. Lots of different things. But joint ventures is by far my most popular
way to do the business because lots of people have the interest in doing real estate. Lots of people see the TV shows and flip this
property and all that. If you talk to any one of your friends or family or social social circle, I bet they all know they could probably
name at least one person who became wealthy through real estate, right?
I bet they could name at least one person who became wealthy through real estate. Now, I hope they truly point at you or
hopefully in three to five years they're point at you. You're the one person who came wealthy at real estate. You had the
opportunity. But joint ventures, people like the idea of making money through real estate. People don't always understand real
estate. So anytime I talk to potential joint venture partners and I say potential joint venture partners because I screen the joint
venture partners.
So I'll just say JVs, joint venture partner or jv, I always call 'em jv. It seems almost unnatural to say joint venture. But my, my
potential joint venture partners actually screen them. I screen them, I interview them and I work with joint venture partners. So I
one fit my criteria and I actually enjoy working with because I want to work with the right group of people, have the right
mindset. I wanna be good partners for me because if I work with somebody who's a pain in the butt or they're hard to get along
with or they're chy or they're ordering me around or they don't appreciate the interest payments I'm giving them, I'm putting
'em in their pocket.
So it's important to me to have people on my team that I can relate with, work well with me. I actually get along with, because
my joint venture partners, I may wanna take them for dinner. I may wanna have them, you know, we sometimes get to those
socially. You'll find once you start doing business with people and you start having good positive relationships and good positive
business dealings, kind of month after month, year after year, you become friends. You get invited for meals or to a cottage.
So I like doing business with people I like. (···0.7s) And so there's a big part of the business with JVs 'cause there's a lot of upside
for them. (···0.6s) Joint venture partners, a lot of low hanging fruit out there. People who, who haven't bit of capital. Maybe the,
the joint venture partner could, uh, use the money from their home equity line of credit. Haven't mentioned that yet. There's a
heloc, there's another creative way of getting some financing. Um, their heloc. So they've got a property, they've got some
equity in the property. Maybe they paid $400,000 for the house 10 years ago. Maybe the house has only $50,000 mortgage,
they've got $350,000 in equity.
They can tap into that $350,000 in equity through home equity line of credit. Well, joint venture partners can do it. You can do it
too. I've done it. Properties I have have key locks or home economic credit on them also. It's a great source of getting money. So
you can go back into your deals, right? Borrow the money against your property, (···0.7s) secure loan against your property. Um,
talk to your bank, you lender, how to set that up. Pretty simple to do. Take you a few weeks to do it, but at that you've got
access to that capital.
Um, so joint ventures, I look for people getting, getting off topic there. Joint ventures, I look for people who have some, some
equity in their property or some savings, some cash, whatever it is. A lot, most of my joint venture partners are people who are,
they've got good jobs, strong incomes, and good credit. And they're too busy to find the deal themself (···0.7s) too busy (···0.6s)
or they don't have the knowledge or they don't have the time, right? Or a lot of my joint, well some of my joint venture partners,
they've just got, they've got paralysis by analysis.
They, they look at deals, they look at deals too long, they do a deep dive in a spreadsheet and they just can't move forward.
They've got so many questions, they just can't figure it out. So a lot of my JV partners are smart people, good jobs, good
incomes, they just haven't quite got the deals themselves and I like that. So, so joint ventures, we can talk all day long about
that. And, and I, I think, I think, uh, we're we're talking about doing another class actually called, uh, raising money through real
estate or raising money for deals. So, um, I've worked with students and people I've mentioned with, and I always spend a few
hours one of the days and I talk about raising money for the deals because people always look at how many deals can I buy, how
many deals I've got.
I've got x number of dollars I can get mortgages. How many deals can I get? Well, if you're not creatively financing your deals,
you only do so many deals. 'cause ultimately you run with money or (···0.7s) you're run a credit. (···0.8s) And I, I've actually met
other investors who say, well, I maxed outta on mortgages. I can't get any more mortgages, so I guess I'm done buying
properties until I could save up more money and pay for one cash. I'm like, that's a terrible idea. Use some creative financing
with joint ventures or seller financing, right?
You've got unlimited deals you can do. We gotta just think outside the box, get more creative (···0.8s) and that's what we're here
to do. So assuming a mortgage, oh, can you assume a mortgage maybe? Depends on the mortgage. Again, with, with
commercial properties, much easier to assume a mortgage residential. Little tougher. I'm not saying it's impossible, I don't
know. Definitely much easier, more common with commercial properties. Residential, um, talk to lender. Ask and see. Depends
on the mortgage, right?
There's (···0.6s) recourse, mortgages, non-recourse mortgage. You gotta ask you never, if you never ask, you never get
government loans and grants again, creative financing. (···0.7s) Talk to your realtors, talk to your mortgage brokers. Ask does
the government have any kinda loans or grants right now they come and go again for bigger properties, they're more common.
But again, for multifamily, they do come, come along as well too. So (···0.5s) realtor commissions, that's financing. Oh,
interesting. So could we use realtor commission? Realtor commission as part of the down payment money may.
Well, if the realtor agreed to it, and again, if the, if the commission was substantial enough to make it worthwhile. Um, if you're
talking a a million dollar property and the realtor commission's $50,000, what's 5%? That's $50,000. Is the realtor interest
number one? Um, I've seen this happen. I've seen this happen on a few occasions. It's not common. You need the right realtor
with the right investor mindset and the right relationship with the realtor because a $50,000 commission, obviously the realtors
wanna make sure they're gonna get paid. So gotta be careful.
Begin. If you never ask, you never get, (···0.7s) let's talk about retirement savings for creatively financing. So here in Canada, r s
p mortgages, R s P loans in the US I r a mortgages, there's so much retirement money out there that you can use for buying
property with a second mortgage cash per whatever it is, right? There's so much retirement money out there. It goes back to JV
or joint venture partners. When talking to joint venture partners, I always talk about heat locks. How much money do you have
in your property? How much equity do you have in your property?
How much do you have in retirement savings? Well, we can take some retirement savings and get you, get you a strong return
secure by real estate, right? So there are limitations and restrictions for retirement money lending, but there's a huge
opportunity out there. If you're not doing that, you're missing a huge opportunity. So we're starting to see, so I'm just, and I just
put this list together, like, kind of like adding, adding, adding. There's, there's all kinds of things you can do for creatively
financing a property, uh, buying corporations. So we, we've said many times we suggest you do this business through
corporations.
I'm not a lawyer. I say it again, I can't give you much advice on how you should set your system up. I would suggest talk to a
lawyer, talk to an accountant, find out what's best for you. We can (···0.6s) use some brief overviews on what to do. But again,
buying, can you just buy the property? If there's a fourplex, so some, a seller has three or four or five fourplexes, they're all inside
a corporation. Can you just buy that entire corporation that contains those properties? Absolutely. It'd be huge time savings.
And also be a good, good way to buy some properties. Because to separate those out could be a little more complicated.
You could, but again, to buy a package, you sometimes get economies of scale. Oh, we talked about that earlier. Economies of
scale. If you could buy five properties in one corporation versus one or two properties at a time, again, just more opportunity,
thinking a bit bigger. And maybe before you started taking this training, you're probably thinking you'd buy a property or two.
Well, Steve just mentioned buying five fourplexes inside of a corporation using seller financing and joint venture money and
instant retirement money. You're now starting to see how this could actually happen. How all this talk here is actually possible.
And you start thinking at seller financing, joint, joint venture money part or joint venture money. Um, creatively financing deals,
right? Some retirement money. Maybe you got a bit of money signed up. Maybe you gotta HELOC yourself. Maybe you got a
property with some equity and you didn't know you could use it. We're starting to see how this can all happen. Factor that in
with some deferred payments or some interest only payments to increase your cash flow, right? Maybe you skip a payment once
a year to increase your cash flow. Maybe you're on Christmas time with holidays, spending extra, spending money for the
holidays are expensive. So again, there's so much opportunity when you start learning how to creatively finance properties and
how you can even just, if you never ask, you never get.
And of course the last one's borrow from life insurance. It always comes down to the paperwork and the life insurance. Can you
borrow? Sometimes you can, sometimes you can't. I'm no expert in that situation whatsoever. Just talk to your life insurance
provider and see if they allow that or not. So (···0.7s) I hope you've enjoyed this section on can the property be created, fi
creatively finance? As you can see, there's a ton of information on here. We could probably spend three or four hours on each of
these points and (···0.6s) we'll, we'll continue on after this.
The next section we're gonna go on to is, uh, higher and better use for properties. Alright, we'll see you soon. Thank you. (···3.5s)
(···1.5s) Welcome back. Let's continue on and talk about higher and better use for property. Any property we look at, there's some
different scenarios, uh, what to do with it. Some long-term projections, maybe some short-term renovations. Always trying to
maximize the use of our property, maximize our return investment, you know, make a better property, less money in our pocket,
more cash flow into our pocket from, uh, month after month, the cash flow. So let's talk about hiring and better use for the
property.
Lots and lots of things you can consider. Um, you have to obviously consider many other things too, like with the city, allow you
to do these things. The zoning, um, where the city's prop, the, the located for that, obviously. Is there demand for these things?
So let's talk about adding suites. Let's talk about adding rooms or units. Um, it's common to, um, you know, obviously build up
onto properties. Is there is, there's some vacant land in the back is a big parking lot or maybe some waste empty space in the
back. You could add, add a driveway, suite, add, add another building in the back.
You add some detached. Can you add onto what you have? Can you build up, can you build out if there's demand? And if it's an
area where the rents are stable or increasing rents, maybe there's more area to add some suites. (···0.9s) So what kind of suites
do you add? Um, you could do some executive suites, you can do some furnish suites. You can do all kinds of things. Just depends
what's in demand in your area. Property managers are a great source of people to talk to saying, Hey, this is where my property
is. I'm thinking about expanding. I've got some, I'm trying to maximize this property.
I I'm thinking I can add some more units on here. How much money could I get for rent in this, this area? What kind of unit
should I be adding on here? Should add on just a regular one, a furnished unit. What's in demand? So property manager are a
great place to start. (···0.8s) A property manager have no problem coming to see your property. Whether you're looking at
buying the property, you own the property. A property manager would gladly come meet you at your property and give you their
opinion, because obviously for them, they wanna manage that property, collect the revenue from that property.
So they would gladly give you their opinion. And, and property manager is actually a great source of what would you collect in
rent in that area. Um, is there much demand? Two bedrooms, three bedrooms, one bedrooms? Again, you, there's a, there's a
such a wealth of knowledge with property managers. You can get. You just gotta call 'em up and ask their opinion. I (···1.0s)
would definitely do that before adding any kind of suite. Just, just 'cause I think one thing in that neighborhood, well, I probably
don't live in that neighborhood. I maybe don't know as much about as I think I do. A property manager who that's, that's what
they do.
They, they prop, they already manage properties probably in that area. Um, they know what's in demand. So again, adding all
kinds of suites, you can do whatever you want. Um, but let's ma let's make some wise choices and maximize that. So hiring
better use for properties. Undervalued rents, well that's, that's an easy one. Undervalued rents. Um, again, I would talk to a
property manager, do some, do some research. Find out can you increase, increase the rents. (···1.0s) Why are the rents below
market value? Um, if we just bought the property made as a tired landlord, could be a reason.
The values, the rents are, are low, is, does the property need some maintenance? Maybe the property's gotten a bit run down.
Maybe the area, maybe the city has kinda shifted the area your property is in. Is it maybe as attractive to tenants anymore? Um,
did some transit move? Um, is it no longer bus routes? That area, again, has, has the city shifted away? So why are the rents
low? Because we wanna get those rents up, right? We don't wanna ever have undervalued rents. We wouldn't have actually
rents that are climbing year after year after year, getting rents higher. Bring the value of our property up, putting more cash
flow in our pockets.
So undervalued rents, again, you could, uh, look at that too and why we're gonna property manager with that one too (···1.0s)
higher and better use condo conversion. Oh, so could you take a, maybe got a building, you've got some units inside this
building. Can you convert them into condos? That can be very lucrative. 'cause if you buy a building, it's got a number of
apartments in that they're all self-contained units. Um, could you convert to condos? Number one, are you allowed to do that?
Um, number two, is there, is there demand for that? Can you make any money doing that?
Condo conversion has been popular for many, many, many years. A lot of people wanna own the unit rather than just rent it.
They can customize it, do what they want. So if you're allowed to convert to condos, um, as a demand for that, it's not
uncommon to do some nice high-end countertops in there. Some nice finishes, some nice amenities inside there. So again,
looking if you can do that, the condo conversion is very popular in the past number of years. It's a great way to actually increase
the value of the building. Of course, you sell off the condos. Once they're finished, you collect that rent from 'em. So actually very
lucr strategy with the right building in the right area.
And of course, with the right, with the right, um, uh, renovation being done. Okay, (···0.9s) forest appreciation, hiring better use
forest appreciation. We've talked about this already before. I don't spend too much time on it, but can you, can you bring the
value of the property up? Landscaping, maybe a new fascia on the front of the building. Um, obviously forced appreciation. The
units inside. Can you update the units inside? Bring the rents up, bring the value of the property up. Lots and lots of things new
for forced appreciation.
This is us going in hammer nails contractor, beautifying the property, making the property more desirable, nicer place to live,
getting their rents up. All forced appreciation. (···0.6s) Great thing about forced appreciation is (···1.0s) when you bring the value
of the building up, (···0.9s) you've bought the, you bought the building. And with that, it's a great way to actually maybe pull
some cash outta your building. We haven't really talked about refinancing building yet, but let's say you buy a building, you own
a building and you, you, you do some work on the building. You, you, you make it a nicer environment.
You make it look nicer. You update things in there, maybe update the heating, the boilers, the update it, make it more efficient.
These are all long-term capital investment projects. You, you update it. What this does, you basically say, Hey, I've invested in
my building. I've made it nicer. I expect I won't have to do much maintenance or work in the exteriors building for 20 years. The
exterior's in good shape, the inside units are in good shape. Um, nice, new efficient boiler, nice new efficient heating system. The
doors, windows, they're all good. It may be a good time to go back to the bank and say, Hey, I've won this building for five years.
I've got a mortgage in the building. I wanna, I wanna refinance this property by refinancing. I say, I bought the building for
$500,000. It's got, maybe there's four units in there. I've actually done some work in the building. They actually, I've actually
improved the outlook outside of the building. I've actually raised my rent. So actually the building is worth more now. But also
because there's, there's forced appreciation, which brought the value of the building up. But there's also been natural
appreciation, which brought the value of the building up even more so forced appreciation and natural appreciation.
Maybe it's a good time to refinance that property. And by refinancing that property, we can go to the bank and say, Hey, I, I,
(···0.7s) I bought it for $500,000. Now the building is worth $800,000. Over the past five years, gone up by $300,000. My
mortgage was $400,000. In fact, it still is, it was $400,000. It still is $400,000. Um, but the bill's now worth $800,000. So you
could actually increase the amount of leverage in that building because you've made $300,000 by appreciation went from 500
to 800.
Your mortgage is at $400,000. You're basically at 50% loan to value. (···0.9s) You can go 80% loan to value. So by going, um, by
going to $800,000 value of (···0.5s) the property, you could say basically you get a mortgage at, uh, 600, $640,000 (···0.6s) if my
math is correct. So by instead of having a 400,000 mortgage, you increase your mortgage ability on that building up to, um,
$640,000. That allows you an extra $240,000 of money you can take out of that building.
You (···4.3s) can reinvest that into another property. You could use that money for something else. There's some, there's some
incredible tax advantages too to, um, refinancing a property. Talk to your accountant. I'll say it again. There's some incredible
tax advantages to refinancing a property. That's your money, that's your capital. Get your money working for you. Everybody
thinks it's such a great thing to get outta debt, but we can actually go to a property and pull out $240,000 cash in a few years.
Maybe it takes you two years. Maybe it takes you 10 years, but you can pull out $240,000 cash with some great tax advantages
with that too. Again, I'm not an accountant, I won't say what they are, but it's actually a great way to, um, increase your
spending, increase your ability to buy more properties by refinancing the buildings you have. Um, comes down to, maybe it's a
home equity line of credit. Maybe it is a, a secured loan or unsecured loan or property. Maybe it's a refinance. Once you get
properties and you own them year after year, you see some, you got some appreciation. So we're talking about forced
appreciation here, which has naturally led me to thinking about refinancing.
There's lots of opportunities you can do to get higher and better use for property (···0.9s) rezoning. Um, again, rezoning, it can
be slow. Um, it can be very lucrative. It depends. You gotta go to your municipality and apply for the rezoning. It's gonna cost
you some money to apply. It's gonna cost you some money for the rezoning. But if you've got a property, you wanna have it
rezoned to a higher and better use if that's a good strategy. You wanna do. Again, that's a, that's a very large topic. I'd say it's a
little more advanced perhaps.
Um, um, rezoning, there's definitely opportunity there. The city, the city likely welcomes rezoning in certain areas. If that's part
of the city's master plan. They want you to do that. They, they, they may approve your application, right? Um, it's a case by case
basis. Municipality by municipality. So (···1.3s) cities, municipalities usually want growth. These want to add to the tax base. So if
it's a good, if it's a good plan to rezone it and it's better for yourself and better for the city, they, there's a good chance they may
approve it.
But again, you gotta work to this, talk to the city planner and the zoning department, the bylaw, all that. So again, case by case
basis, but there's definitely some opportunity there. Um, improve the property and refinance. Okay, it's already, already talked
about this one earlier, but refi or refinancing the property, as we always call it, refi. (···0.9s) So again, it's kind of the oldest trick
in the book. Buy a property, renovate it, bring the value up, refinance it. You can refinance it, you can sell it, refinance it, keep it,
um, depends how you want to do that.
But it is forced appreciation when you get forced appreciation and natural appreciation. Very powerful combination. Uh, lastly,
higher and better use for a property. Airbnb. Um, a lot of people lately, air Airbnb's really come on strong these past two years.
A lot of people take their traditional rentals and they're turning them at Airbnb. I know I've got some, I've, I've actually
converted to Airbnb, the traditional rentals. I've got some property in an area that is, let's say, um, more tenant friendly than
investor friendly, right?
Some properties. I first started investing, I was buying properties close to where I live. Um, the area's been good on appreciation,
but with landlord tenant boards and certain we, we talked earlier, certain areas are more investor friendly than others. And I'll
say certain states, certain provinces, I don't mean neighborhoods, I mean states or provinces. You have to ask yourself before
you start buying property, do you wanna buy property in an area that's investor friendly or tenant friendly? There's some that
are neutral, maybe equal, equal, but I can name a bunch of areas. They're definitely more tenant friendly, right?
I, I live in Ontario. Uh, there's no secret in Ontario. It's definitely a tenant friendly environment. So landlord tenant act, um, great
place to be. A tenant is a great, great place to be a landlord. Well, it's okay, but the tenants have a lot of rights. Do I wanna be a
landlord here? Is, is there a better place to be a landlord? I'll say there is, once you've been investing for a while, or even do your
research beforehand and find areas that are definitely have some advantage to be an investor or a landlord or maybe a no more
neutral area.
So we wanna invest in areas that are definitely friendly to landlords, friendly to investors and tenants. Have rights. Tenants
always have rights. I always encourage you, be a good landlord. Work within the rights of your state or your province. But if
given the choice to invest, why not invest in an area (···0.8s) that allows you to, um, have some rights as a landlord? More rights.
Um, Texas, very strong. Uh, Michigan, very strong Florida. Very, these are all great investor friendly areas.
Is there others? Absolutely. Um, Alberta, Canada, very strong for the landlord or the investor where I live. And I've got some
properties here rather than Ontario. Well, it's definitely more towards the, the tenant side. The tenant has a lot of rights here,
and hence that's why I moved some of my properties to Airbnb. With Airbnb, the traditional landlord tenant laws don't apply.
It's a short term rental. Can you get increased cash flow, less headaches? Can you systemize it all through an app? Um, do you
need a property manager? Maybe you need a cleaner. Definitely all these things.
So Airbnb is actually very exciting. And I enjoy my Airbnb properties because increased cashflow, the turnover, and just see the
results. What I used to get in cashflow, like there's one property. I used to have traditional tenants in there, and the traditional
tenants pay me around 1500, I think about 14, 65 a month in rent. They, they paid the utilities, all that. But collecting (···0.6s)
just under $1,500 a month in rent, I convert this property to Airbnb, and the busy months in that area is collecting in excess of
$3,000 a month in rent right now.
I had to pay the utilities, but they weren't that high anyway. But when you can actually double your revenue on a property by
converting to Airbnb, now hire a cleaner. Do the property. Yeah, you gotta buy some, you gotta buy some furniture. But it's
actually very exciting. You can double your revenue on a property just by switching strategies. That's very exciting. And so you
can do that. So I'm a big fan of Airbnb. Do your research. Sometimes you need license, depends on the area. Um, but, uh, so
when you look at properties, again, we've kind of been through like how to increase the revenue, how to decrease expenses.
Can you, can you creatively finance it and hiring better use for properties. So these are definitely kinda like next level thinking.
But before you buy a property and you start looking at properties, start considering this property versus that property, it's kinda
like, what's the next intention here? What can I do with this? Right? It's like if you're a flipper, you only have to flip properties.
Well, if you can do a lease option, buy rent, hold a multi-family. If you can wholesale something in addition to flipping, you're a
better investor. These previous slides you just talked about here, hire a better use, decreased expenses, increased revenue,
creatively financing.
If you start using these in your real estate business, you'll find yourself getting results better and better. You'll be doing deals at
a higher level and your results will be much higher. So anything you wanna add there, Bradley? Oh, you're muted. (···1.4s)
Excuse me. We, uh, we've already gone into a lot of the specifics of, of Airbnb and, and a lot of examples there. But yeah, I
mean, it's any way we can find and, and as time goes on, there's gonna be the next big thing.
But, you know, for right now, Airbnb is a, a really cool strategy. It's a great way to, to improve your cash flow. And that's why we
started doing that as investors in Florida. Uh, you know, I, I've talked a lot about the, the Florida market being, uh, very
expensive. (···1.0s) And so for us it was looking for ways to make higher cash flow, uh, or better use for, for properties down here
so that we could, could be successful investors.
And Airbnb has, has done that for us. So (···0.5s) always looking for new and exciting and different ways to, to squeeze every,
every ounce of income out of a property that we can. So, uh, I think we'll kind of move on from here and, uh, look at some of the,
um, how we're gonna analyze these deals. (···0.7s) Cool. Alright, uh, analyzing deals. Let's go to the next section here. We're
gonna, we're gonna start talking about analyzing deals. We have spreadsheet we're gonna show and share with you, have
access to the spreadsheet and just go through how do we come up and let's, let's, uh, like analyzing deals.
Uh, some of the things we're looking at is obviously income versus expenses. Income minus expenses equals cashflow. This entire
training, we're talking about positive cash flow properties. Is there negative cashflow properties? Sure, lots of them, but we
don't want those. Um, we want cashflow properties versus properties that appreciate value. Like do, do properties appreciate
value? I sure hope so. But cashflow I can control. Appreciation. I cannot control.
Okay, analyzing deals, got tax implications, future value. We can kind of, you know, forecast some future value if we think it may
go up in value. Risk versus reward. And also let's talk about some key performance indicators, some KPIs we wanna talk about
return on investment. We've already kind of talked about that one before. The r o i of a property, (···1.1s) these are all indicators
of this is a property, is this a good, is this a good, um, investment for us? Can we, can we get better investment outta this r o i
cash on cash return cap rate, we're, we're gonna spend a bit of time on those actually show you how we, and these are like
some of the, the buzzwords or the, the keywords we use.
Like rather I talk about r o I all the time or what's our cash on cash return, like with other buildings, which about cap rates. So
these are some of the buzzwords you, you'll get to learn as we go through this when we introduce those to you. And also, of
course, how to determine comparables. Like how do you find comparables? Are you looking at a property? How do you
determine what a good comparable is? Uh, realtor software, online appraisals, lots of ways to do that. So, okay, go to the next
slide please, Bradley. (···1.6s) Financing overview.
Um, underwriting guideline falls into two categories. You got residential and you got commercial mortgages, right? So the
underwriting with a residential mortgage is usually one to four units. That's pretty common. Now I have seen, it depends on your
area. You can go one to five units maybe. It just depends on your area, depends on the lender. So it's kind of a gray area there,
but definitely one unit. Duplex, triplex is residential anywhere a fourplex? (···0.5s) Usually residential.
Fiveplex maybe. Okay, so five could go either way. It just depends. Depends, depends. Versus a, a commercial mortgage,
typically five units res. Okay, typically five units or more in the residential or just one commercial unit. So what does that mean?
So if I'm looking at a building, maybe it's got five residential units in it, (···0.7s) it's probably commercial. Um, I can tell you right
now if it's got six units or more, it's definitely commercial. But again, five is kind of that gray area. It could be residential. It could
be commercial, but probably commercial. If I'm looking at, let's say I'm looking at a, a, a building, maybe it's got a subway
restaurant.
We talked about subway earlier. Let's say that building has one subway restaurant and it's a standalone building. And I go get a
mortgage subway, that's a commercial (···0.5s) residence, that's a commercial mortgage. You'll be underwritten by a
commercial underwriter. Okay, what's the difference? Well, residential we need 20% down payment. That's pretty common.
20% down payment for residential mortgage. (···0.6s) I've seen sometimes where, depends on the lender, depends on how it's
underwritten.
I've seen it more with sometimes 25%. That's uncommon. You usually get it for 20% down payment. Now this is an investor, this
is non-owner occupied mortgage. Because I'm not living there, it's a secondary property. The bank knows that I'm not living
there. If given the choice between (···0.7s) giving up on a, if, if I have fallen on hard times and I have to let, let the property go
back, I have to walk away from a property. Am I even more likely to walk away from the property I live in and own or my
investment property? Well, I'm gonna walk away from my investment property before I walk with my own property.
So the bank knows the little higher risk for the bank. The bank knows. So they want more security, more down payment. So nonowner
occupied properties are 20% down payment, residential, okay? (···0.6s) So I'd have to put 20% down, get an 80% loan
from the bank for residential mortgage. So commercial is a bit higher. Commercial. Again, a little bit more risk, a little bit more
knowledge. Uh, a lot of investors start with uh, uh, a one unit. A one unit, like a house, a single family house. A lot of investors
start there.
Um, usually with, usually with residential properties, the purchase price is lower. Like for a one unit, a single family house is a
lower purchase price. The risk is lower. There's only one tenant deal with or one unit to flip, right? But also with that too, with
residential properties, it's the most active type of property. It's usually, it's usually the most sought after type of property. 'cause
you experienced investors want them, you get new investors want 'em, you have flippers that want them. So the the residential
thing you find a house can quite often be the busiest market with the most offers. (···0.5s) I know myself, Bradley knows as soon
as you go to a, a duplex, three plex fourplex, suddenly a lot of investors like, oh, I don't want tenants.
Oh, I don't want a duplex. Oh, I don't want a fourplex. Oh, it's not as nice. But to an investor, I (···0.6s) know there's usually less,
less, um, less competition for a fourplex than a single family house. 'cause some investors don't want fourplexes. Some, some,
some investors don't wanna duplex. Sometimes they don't have enough capital. You just never know, right? But usually to buy a
fourplex, there's less people making offers. Now it can still sell for multiple offers over asking, but I've seen before in, in hot
markets or residential could have 10 20 offers.
I've heard of more offers on a residential, one single family host for sale, it could have 10, 20 offers. That same investing area,
that same, that same market. If you put a fourplex, it might only be 5, 6, 7 offers on that. So as soon as you go to commercial,
um, there's less soon do a multifamily, there's definitely less interest from buyers. There's, there's a smaller pool of people who
are interested. But definitely good opportunities too. As I was saying with, with a commercial mortgage, you need a bit more
down payment.
(···0.6s) With a commercial mortgage, it used to be get a commercial mortgage with 20, 25%. Now it just depends. Um,
commercial mortgages on larger properties, you're probably talking more, 30% down, possibly 35%, possibly 40% down. You
should get some bigger commercial malls and some bigger units like that. So it just depends with, with commercial properties,
um, some incentives up there from governments. Um, usually like some apartment buildings you might get for 25% down
payment.
It just depends. So understand, my point here is with commercial properties, you will need more down payment. Residential,
20% down payment, commercial 25% and higher. Um, once you get away from the, the residential type, or sorry, once you get
away from commercial, say apartment buildings where people live and you get into more commercial, it could strip mall, um,
you know, shopping centers, the down payments are even higher. Again, you again, 30% plus down payment. So commercial,
you definitely need some deeper pockets.
Commercial it is a different type of investment, more specialized knowledge. Different property managers. I, I said earlier in a
different module, (···0.7s) you may get turned down for financing 'cause you don't have experience. If you go from having 10
duplexes and something you want to buy a, a, a national shopping center, you may get turned down 'cause you don't have the
experience to, to segue into a bigger commercial property. It just depends, depends, depends. Okay. So commercial's, very
exciting, lots of opportunity. But then so is residential.
Okay, next slide please, Bradley. (···4.9s) Okay, financing. So when you go apply for a loan, um, yeah, let's talk about the
borrower. The borrower, they're gonna look at your, your credit score. They're look at verifiable income, okay? Debt to income
ratios, down payment and closing costs. So they're gonna look at all these things, the property, the condition, location,
valuation. So when you go apply for a loan, and this could be a, let's say this is a, a residential mortgage, right?
You got your 20% down non-owner occupied, I'm gonna go apply for apply for a loan. So this is residential, they're gonna look at
my credit score, they're gonna look at my income, right? So what's, what's Steve's credit score? Steve's got a six 50 credit score,
that's fine. What's Steve's verifiable income? Because they wanna know my, my income because a residential mortgage, right?
If I'm gonna go buy a fourplex, that's a residential mortgage, I got my 20% down. Um, they wanna know what's Steve's income
because if this fourplex fails, we want Steve to have the ability to make the payment on this property.
If he has no rent, he has no income, the bank is trying to protect themself. So they wanna know what my verifiable income is.
Okay? With a debt to income ratio, they wanna make sure I haven't, what are my debts? If I've got a credit card that's all maxed
out and I've got leases on four cars and, and I've got, uh, all this debt, right? Then what's my debt to income? Well, we want
positive cashflow properties. I want properties actually increase my income. (···0.6s) So having the right cashflow properties, um,
it's gonna make my income higher.
So actually the right properties, good, good cash producing properties can actually actually benefit your debt to income ratios.
They also want proof of down payment, proof of closing costs. So anytime you apply for residential mortgage, this is kind of the
basic things that go through, right? Conversely, we talked about commercial, commercial mortgages. Credit score not as
important, maybe not important at all. Verifiable income not as important with a commercial, with a commercial loan.
Verifiable income maybe not important at all.
It just depends. With the lender, they, with a commercial mortgage, it's usually based on the, the performance of the building.
Okay, I'll say it again with the commercial mortgage financing is typically based on the value or the performance of the building.
I'm buying a little a t m of the commercial property. I'm buying a little a t m. It's gonna have positive cash flow to pay the
mortgage, to pay the bills to pay. If I've got triple night leases, I've got the debt service in there to pay down this, pay down this
mortgage month after month. Okay? (···0.7s) So (···1.0s) residential mortgages are very different than commercial mortgages.
And how (···0.5s) I would apply for, I guess the screening of me when I apply for one, if I, if I lose my job and I've got bad credit
and I can't get at traditional mortgage, I would be looking at commercial mortgages because in the base on the value of the, the
performance of the building. So there's always a way you can get a mortgage. I, I shouldn't say always. You've got, (···0.9s) if
you, if you don't have a job, don't have good credit commercial mortgages, maybe a place you could look at, right? You could
still get turned down if, if the numbers are questionable, if the performance of the building is not that strong.
They could look at you say, well let's talk about Steve. What's his income? What's his credit score? Um, does Steve have a joint
venture partner? Maybe Does he have a property manager? They can look at different ways to kind of increase your ability to
get approved for the financing. Of course, the property location, the condition, the valuation, the the valuation and property for
financing as we very key. Very important with that. Okay, next slide please. Yes. (···3.3s) And then, uh, debt servicing, mortgage
payments.
We talked about this a bit a second ago there with, with anytime you hear debt servicing, it's just basically a fancy, fancy way of
saying your obligation, your mortgage payments, what's your monthly debt service and payment amount of any debt used to
acquire property first mortgage, second mortgage, secured down payment, interest on your funds, interest on your down
payment money, anything at all. This is where the cost of funds becomes really important. You've gotta know what your debt
servicing is. We're gonna go through a spreadsheet later here.
We're gonna have all kinds of, uh, all kinds of sales and formulas and ways you actually calculate what's the cost of your money.
Lots of mortgage calculators out there, lots of mortgage apps out there. If you're looking at getting a mortgage for $200,000 or
$300,000, you can find out what your rate is. You can find out what your monthly payment will be down to the penny. The
important thing is, you, you gotta remember, and some people make this mistake, you gotta remember is what's the cost of
your down payment money. If you're borrowing the 20% down payment, maybe you got a heloc, maybe you bore this 20% down
payment from another investor, joint venture partner.
Are you paying interest on that money? (···0.6s) If you're paying interest on that money, you get a factor it as part of your
monthly expense, right? Because if you've got the money cash, you're not paying any interest on that money, that's fine. But if
you're borrow that down payment money, you've gotta know yourself what's the cost of that money. Um, knowing your debt
service is very important. You start making offers on properties. Um, I wanna put you in a situation where you start making
offers on properties. You know your expenses, you know, you the property taxes, you know your insurance costs, you know your
debt service.
You know your interest costs, not just make you a better investor. When people say, Steve, well how do you make an offer on a
property? How do you know what your numbers are? Well, because I put the time in it, it's actually a, it is a pretty quick

(···0.8s) I don't think that I would want to get involved in a deal where (···0.8s) I purchased a property today and for the next 12
months, the past owner has the option to then buy that property off of me, (···1.1s) because basically if they catch it up, the legal
system says they can have their property back. So we wouldn't want to get that property and then have to sit on it for 12
months with no income or no ability to rehab it or anything like that, because the individual has that redemptive period.
So that's why it is so very important to be familiar with the state that you're doing, you're investing in and these different laws
and rules. (···1.7s) So, uh, after the redemptive period, whatever that may be, uh, either they did sell it at auction. So an investor,
somebody like Steve could go and, and go to the auction at the courthouse, and he could purchase that property for, uh, cash at
whatever amount he, uh, agreed upon at the auction, which we would hope would be at a discount.
Uh, but if it goes to the auction (···0.7s) and there is no investors there that are willing to purchase the property, um, it actually
then can go back to being owned by the bank itself. (···0.9s) And you'll hear this as bank owned properties or r e os.
So that is the term, (···0.9s) once the bank has then taken the property back and now they own it. (···0.7s) So some people
actually, uh, in 2008, 2009, (···0.6s) made a large sum of money by investing and going to these banks and offering to buy large
portions of their eos. (···0.7s) So banks were having in, in 2008, 2009, so many people, uh, that had were in pre-foreclosure, uh,
or they had properties they had taken back because nobody was buying them at the auction.
These banks owned all these properties, these res (···1.2s) So what they had to do was they looked for investors and they said, if
you're willing to take these off our hands, we'll sell them to you at a pretty significant discount. And so many investors in 2008,
2009, 2010, as that market was very low and everybody was oh, the great recession, the mortgage crisis, all this, the best
investors were making money then because they knew how to do it.
They knew where the deals were, and they went to banks that didn't know how to handle selling, rehabbing and, and, and
owning properties because what's the bank's business? The bank's business is to hold the paper. (···0.6s) The bank certainly isn't,
uh, isn't in in the business of managing properties or tenants or anything like that. (···0.9s) So it's very difficult, uh, for Bank of
America to all of a sudden have to take all these properties back from individuals who couldn't pay their mortgage.
They now own them, but they didn't have the infrastructure to (···1.0s) sell the properties to market the properties. So they were
looking for investors to offload them at a discount just so they could get the, the (···0.6s) underperforming assets as they were
called off their books. (···0.8s) So, uh, that's kind of the, the, the whole process of, of foreclosure starting from pre foreclosure,
then going the whole way through the auction and, and ending up either being owned by a new individual or the bank itself.
(···1.7s) So let's talk about some of the differences between the foreclosures, um, themselves in the different states. (···1.7s) So
(···1.7s) depending on where you live, you can either have a mortgage (···0.5s) or a deeded of trust.
(···1.0s) And the major difference here is (···0.6s) either one of these is the, the vehicle that we're using to ensure, uh, that a
property is being paid off appropriately, whether that is just a mortgage, which would be between an (···0.9s) two individuals. So
the mortgage, um, if I wanted to go get a mortgage on my home, I could go to Bank of America. (···0.8s) There's gonna be an
agreement between Bradley and Bank of America on that property.
(···1.0s) If I wanted a deed of trust or I was in a state that did a deed of trust, there's actually three parties which are involved. So
it would be myself, the purchaser, it would be the (···0.8s) lender, and then the third would be a trustee. (···0.6s) And basically
what the trustee does is it's just a third party that makes it, uh, very easy to move (···0.6s) the ownership of the property should
the mortgage, uh, go into default.
So two differences you'll see there, uh, it leads into the next difference is, uh, foreclosures can be done either judicially or non
ally. (···0.7s) So what does that mean? Well, it means they either go in front of a judge or they don't. (···1.1s) And, uh, typically
states that have a (···0.6s) mortgage (···0.5s) style are judicial states (···0.8s) and states with deed of trust are non-judicial states.
(···0.8s) The non-judicial states (···1.0s) can go much quicker through the process. (···0.8s) So depending on what kind of
investments you're doing, that can be good or bad, I guess. But we, we look at all that just to know the, the process from for
where we're investing again, because it's important, (···1.0s) judicial, uh, foreclosures typically take longer than non-judicial
because you do have to involve the court system.
(···0.8s) So, uh, you know, and it's funny, Steve will laugh at this too. Uh, a short sale is, is pretty much considered anything, but,
(···0.5s) and a lot of times even with foreclosures, (···1.0s) these can get tied up over months and years because there's so much
back and forth between the individuals who may be close to trying to catch up their payments, et cetera, et cetera.
So, uh, the, the timeframes on these can get fairly long. So it is important to know which state you're in. So you also know what
kind of timeframes you're working with. Uh, again, I live down in Florida. So in Florida (···0.9s) we have a judicial state. So as a,
(···1.0s) as a (···0.8s) landlord, (···2.3s) I like (···1.3s) having, uh, I, excuse me, I don't like having it be judicial because if I had a
bad tenant, it could take me longer to get rid of them.
(···1.3s) So, uh, you know, that is (···0.6s) something that we just have to be aware of is whether our state's judicial, non-judicial,
(···1.3s) the loan itself. So whenever we get the loan on the property (···1.0s) is going to be either a (···1.0s) non-recourse loan or
a loan with recourse.
(···0.7s) And basically what that means is the loan that you're getting, (···1.0s) if there is recourse, it means they can come after
you personally. If it's non-recourse, it means they, it can only go for the asset. (···0.8s) So if I buy a property and it is my, uh,
residential home, it's where I live, (···0.6s) I go to Bank of America, I get a, a standard mortgage for that.
(···0.9s) If I don't pay that, they aren't going to just take the house back, they're going to come after any of my other personal
items to add up to whatever money I owe them. And they would have the right to do that because I, Bradley, am putting a
personal guarantee on the loan. (···1.5s) What's awesome about a non-recourse loan is this is the opposite. So we are getting a
loan based strictly on the asset itself.
Um, actually Steve and I recently did a deal, uh, that we were able to get a non-recourse loan (···1.0s) through a company based
on the income of the asset that we were going to be purchasing. So they saw that, that we were gonna be doing an income
property, it was actually gonna be an Airbnb, (···0.5s) and we were actually able to get non-recourse lending on that because it's
based off of the income, not based off of our personal, uh, or (···0.5s) private (···0.8s) money at all.
So if you can ever find a non-recourse loan versus a recourse loan, the non-recourse is, is better as an investor. Um, but if you are
the one lending the money, then you want to be able to make sure that you have that recourse in there, that if somebody
doesn't fulfill, uh, what they say for you, you can go after them personally as well. (···1.5s) We already talked, uh, a little bit
about the right of redemption periods. Again, that is just basically the time period between, uh, when the property goes to
auction versus when it is either sold or taken back by the bank (···0.6s) so that, that redemption period can be different
depending on the state.
Um, I don't find it to be too common, but again, I'm gonna show you here in just a second at, at, uh, foreclosure law.org. This is
where we go to, to look up each individual state. So (···1.3s) the auctions themselves, um, are going to be held again by the
states.
This is something you're gonna have to look up and this goes down to the county. (···0.7s) So again, from experience here in
Florida, we see a lot of counties who have gone to online auctions because (···0.8s) years ago they had such a high number of, of
foreclosures that they had to transition to online to make that more smooth.
Uh, you will find some non-judicial states who, since they're not involving a court system, their auctions are just done by third
parties online anyway. Uh, so again, it it, it's important to, to look up and know your area. And then most importantly is to have
somebody to mentor you and hold your hand as you get used to working through these different processes. So (···0.7s) we
always put the disclaimer on, on the foreclosure slides talking about this is a process that varies greatly by every state.
Um, but a great resource really is foreclosure law.org, which is a national resource. (···0.7s) And, uh, on the next slide here, I
have a screenshot of what it shows. (···1.8s) So let's take a look at this. So, uh, when you go to the website, it shows a big map.
You can click on any state you'd like, or you can, uh, type in the search bar, whichever state you're looking for, (···0.8s) and then
it will give you the data about that state.
(···0.7s) So I put in Florida here (···0.8s) just for us to take a look, (···0.9s) and you can see that it is a judicial state, so it means we
gotta deal with the, uh, judges, courthouse attorneys, that whole bit. So, uh, process is a little bit longer. (···2.0s) The (···0.8s)
security and instrument here in Florida is a mortgage.
(···0.7s) So we're using the, uh, mortgage down here, (···1.7s) the (···1.0s) timeline, now, I have to almost laugh about this
because it says the timeline for a foreclosure is typically 180 days. (···1.2s) And over the years that I've been investing, that may
be an average, but I have also seen people who have been living in their homes, uh, and haven't paid a bill and have been in pre
foreclosure for the past seven years.
(···1.1s) So Florida is, is kind of a, a, a (···1.4s) different beast, if you will. And, and there's a couple states like that that, that are
higher in, in the number of foreclosures that they have. Um, so, you know, (···0.5s) the timelines always a very rough estimate
because when you are talking about dealing with legal things and, and that sort of thing, I would say that a typical foreclosure
in, in Florida is, is definitely 180 days, if not a little bit longer.
So, um, it does have a right of redemption period. (···0.9s) Okay, let me see. I wanna say Florida's is 30, (···1.2s) 30 days. Um, let
me double check that for you guys real quick. But (···0.8s) the redemptive period in some places, 12 months, again, no need to
purchase a property but then have to sit on it for 12 months.
I, you know, can you do it? Yes. Uh, never say never. Are there situations I could see coming up that, (···0.7s) oh, well I'm getting
it at such a good deal, it's worth sitting on for a year. Yes, I understand that, but at the end of the day, we, we like the path of
least resistance. So, um, I look for states if I wanna do foreclosures (···0.6s) that are not going to have a very long redemption
period.
(···3.1s) Okay? (···0.8s) Oh, actually I was even, uh, it's even shorter. The Florida right of, uh, the Florida redemption period is 10
days. (···0.8s) So in Florida you got 10 days. So see that, that to me makes a lot more sense. (···0.6s) If I am at an auction, I
(···0.8s) am ready to purchase property and I gotta wait 10 extra days just to make sure that they say, okay, all our i's are dotted
t's are crossed, great.
(···0.6s) I don't want to have to wait 12 months. (···0.5s) So (···0.9s) again, um, foreclosure law.org gives us most of these details.
Then you can go into your state specifics of fine, okay, what is the right of redemption for Florida? What is the right of
redemption for Georgia, Wyoming, New York, wherever you're looking at. Uh, and then the last thing you'll see there are piece
of information is it talks about deficiency judgments.
(···1.0s) So what a deficiency judgment is. And in Florida, these are allowed, (···1.2s) so basically (···0.8s) if I, uh, am looking at
(···1.2s) an individual who is facing pre foreclosure, (···1.6s) say they bought a house and the, uh, mortgage balance, so what
they still owe on the property is $300,000.
(···0.9s) Okay? (···0.9s) So they owe $300,000 and (···2.8s) lost a job, medical issues, something like that. But they're gonna lose
the property, they've gotta sell it. Uh, it goes to auction. (···0.8s) Well, it goes to auction and it sells for 250,000. (···1.3s) You say,
wait, Brad, but they owed 300,000. (···0.6s) Well, that's where the deficiency judgment comes in.
(···0.5s) So what the deficiency judgment is, is the, uh, judge is going to say, (···2.0s) Mr. And Mrs. Homeowner, uh, you know, we
had to sell your house at an auction since you were unable to pay the, the mortgage on it, (···1.4s) you owed 300,000 on the
mortgage. We only were able to sell it for 250,000. There's a deficiency judgment of $50,000 to you personally that you will have
to now pay off (···1.1s) because it didn't go with that property.
(···0.8s) So again, very, very significant to know (···1.5s) if those deficiency judgments are or are not allowed, uh, where your
investing because (···1.2s) it would work, uh, in the reverse. (···0.6s) If you are trying to sell a property and you are holding the
paper and you are being the bank, you certainly want to be able to get at at least everything that is owed to you.
Uh, now as an investor who is getting a mortgage, when you see that deficiency judgments are allowed, this is obviously all the
more reason to do your due diligence because (···0.8s) what we get nervous about is that (···0.9s) we are underwater or we end
up in a position where we need to sell the property, but we don't have a profitable way out. (···0.7s) So again, that's what the
deficiency judgment is.
Um, just important to know whether or not the state that you're working in, uh, allows that or not, just so you know how to
prepare. Okay? So, uh, again, foreclosure law.org, (···0.8s) great resource has a ton of information there, all 50 states. Um, but
definitely I would start there with your, your foreclosure, uh, journey just to look up your state's information and then from there
you can drill down even further.
(···5.2s) So why foreclosures? Uh, the, the reason to Really invest in foreclosures is, is (···0.7s) it, it is a feel good strategy in the
sense that we really do get to help some people who are potentially in a, a, a pretty significant (···0.5s) bad spot. (···1.0s) And it
may be their fault, it may not be their fault, but I think all of us would agree, any opportunity we have to (···0.7s) make
somebody else's life better or make their situation better while we can be profitable, it, it is a pretty cool thing to do.
So (···0.8s) great strategy because we're, we're really (···0.9s) solving problems and, and we're helping people, uh, out of a bad
situation. (···2.5s) Most of the time in a foreclosure, you're making money in the buy. And, and I know we've gone over the, the
seven rules to investing many times now in the, in the recordings here, but (···0.9s) I go back to that every time because if we
have to make money in the buy, if that's one of our rules, well, typically speaking, most people who are facing a foreclosure
situation (···0.6s) have owned their property for some time.
(···0.9s) So if they have equity in that property already, (···1.3s) they may not need all that much money for us to be able to buy
them out of that situation or figure out a way to get them out of that situation.
So the upside potential for equity right off right up front is very big in a foreclosure situation. Uh, there's also a constant supply
of new leads (···1.0s) because no matter what, there's always gonna be debt, divorce, and downsizing, right? So (···0.5s) what
does that say? It means that there's always gonna be people that have money problems. (···0.8s) There's always gonna be
people that, that need to sell a property (···1.2s) quickly.
Um, and there's gonna be people who are willing to sell a property to discount because they want the ease of dealing with a
separation. (···0.8s) So knowing that, that all these things are always going to be happening, we're constantly going to see
properties falling into the foreclosure situation because life is unpredictable. No matter what's going on in the economy, there's
gonna be good and bad for other people.
So (···0.8s) constant supply of new leads coming in with, with foreclosures. (···2.0s) The other cool thing about foreclosures is
there's actually lower risk. (···1.6s) Most of the time. The way that we are working our foreclosure deals, (···1.0s) we don't have
to be the ones coming up with money or credit. Uh, a part of what an individual is, is going to help us with as we solve. Their
problem is they already have a mortgage, (···0.7s) right?
If they're in pre-foreclosure, they already have the mortgage, they just aren't current with it. (···0.7s) So (···0.8s) Can we find a
situation where we start to make their mortgage payment for them, (···1.0s) we find them a new property, but their name is still
on that old property because we have a new tenant in there paying that mortgage, of course, sandwich, lease option, partner up
the two strategies. We take that, that foreclosure home, we get those individuals out, we put them in a new property that they
can afford, (···1.3s) and now we are able to move a new tenant into the property where they were at.
That's paying us with monthly cash flow, very similar to a, a lease option or exactly like a lease option that, that Steve had has
just described for you guys. But that is, is really the, the key to these foreclosures is, is using them to find those discounted
properties to then stack it up with other strategies, (···0.9s) which will help you to maximize your profit.
(···0.7s) So, uh, again, it's foreclosures is a great strategy. We're gonna help a lot of people. (···0.9s) There's a lot of potential
money to be made there. Constant influx of new leads, (···0.6s) a little bit less risk because we are doing a lot of these deals
without having to get a mortgage in our own name, uh, without having to invest a lot of our own capital.
Uh, and it can (···0.9s) be stacked with (···0.7s) a lot of other strategies to, to really add to it and, and stacking it with a, a lease
option. Or you can assign a foreclosure contract. Any of these things is, is really huge (···1.0s) into, uh, into making you a very
well-rounded investor and adding on to everything that you're doing. (···2.0s) So I think (···0.8s) let's take a break guys, (···0.6s)
and then when we come back, we're gonna talk a little bit more about a couple other strategies (···0.7s) and go from there.
(···8.1s)
(···3.4s) Hi everybody, and welcome back. (···1.3s) The next strategy we're briefly gonna go over is tax liens and deeds. (···0.7s)
Now, tax liens and deeds are what I'd like to consider a much more advanced, uh, strategy for (···0.5s) what we're talking about
here already. Um, you know, we, we've gone into wholesaling and assignments of contract, lease option, foreclosure, and a lot of
these strategies we heard us, Steve and I both say, these are strategies where we can get started with some of our, none of our
own money, none of our own credit, that sort of thing.
Well, tax liens and deeds, a lot of times you actually are going to need some startup capital and, and (···0.9s) things like that. But
what happens is that the, the bottom line is we're looking at buying, uh, liens on properties. So if you don't pay your taxes,
(···1.2s) they can take your property from you, right?
(···0.7s) And kind of like the foreclosure process, so that, that you can have a tax lien on your property for unpaid taxes. (···0.7s)
And if we are able to buy these liens, we can either have individuals pay us to avoid foreclosure, or some people go through the
foreclosure process, use tax liens and deeds to actually obtain, uh, properties at pennies on the dollar. (···0.9s) Now, uh, tax liens
and deeds, again, just like the foreclosure process, it varies by state.
Um, so again, you will be having to do some research and, and really looking into the rules and regulations of your specific area.
Uh, again, we're not gonna get into the, the depths of this today, as, as this is more of a, a basics course and, and laying the
foundations. But (···1.2s) tax liens and deeds are a great strategy. Uh, as you get a little bit more comfortable, you have some
working capital, and then you're able to really get into these and, and it's great for very passive investing.
So a lot of people that get into tax liens and deeds (···1.1s) do so because they don't necessarily like to deal with the people
aspect of things as much. So in, in tax liens and deeds, you're really just kind of, uh, leveraging the paper side of, of the
transaction to, to make a profit. So, uh, again, that, that's something that, that we'll go into more depth in, in a, a very specific
course to those, those strategies.
But for now, that's just a little bit of an overview of, of those tax liens and deeds and how we use them. But again, it's gonna
kind of go into, uh, you'll see in our strategies, this is more of a, uh, a much more (···1.0s) passive, uh, form of income for us.
(···4.1s) So we've gone through, uh, in these past recordings, all the different strategies.
(···0.8s) And (···0.9s) when we really take a look at average profits, (···1.2s) a wholesale deal, $5,000 (···0.7s) per deal, a lease
option, $20,000 per year foreclosure, $30,000 (···0.8s) per deal income properties, we want that $200, uh, a (···0.8s) month per
unit of cashflow (···0.7s) rehabs. We wanna do a minimum of 25,000 re and, and the profits in rehabs.
This is very, uh, we're using averages to (···1.5s) not over promise anything on, on this, but (···1.0s) rehabs, if you're doing rehabs
in a a higher price point market, that $25,000 can go up very, very quickly. Uh, so a lot of times you'll hear people say, we want
to do a $25,000 minimum or a 10% return on the property. Value itself is what a lot of, of skilled and, and seasoned flippers will
look at.
Uh, in commercial, we're looking for that $2,000 a month in cashflow and the creative finance strategies. We're going for 20
times our assets, and that's how we properly leverage and that's how we can make our money grow the fastest. (···4.4s) So as
we, uh, have, have gone over all these different strategies, now (···1.0s) we're going to (···0.8s) bring up and, and show you all
how this comes into that circle of wealth.
And I know Steve has has referenced this already in the, the training, but we wanted to put it in front of you guys here so (···0.9s)
we could discuss it, because (···0.6s) there are these three areas that we're looking at. So on the right hand side, you have that
earned income. (···0.9s) It's great when we go do a wholesale, when we do a renovation property and we get those big paydays.
I I, I know as an investor, as somebody who's just getting into investing, you're looking forward to that first check. Uh, it, it's, it's
a great feeling and, and it's awesome, but you quickly realize that, uh, you start to not have any fun as soon as you cash that
check and realize that there's not another one coming. (···0.9s) So any of our earned income strategies (···0.9s) are great except
for the fact that we have to keep doing them. (···0.7s) So we can, (···1.0s) as Steve likes to say, we can, uh, buy and sell to create
some cash here.
(···1.0s) But then we move over to at the bottom there, you see that passive income, this is where we're buying and holding to
create that wealth. So this is where we start using some of that earned income money from either a wholesale, a foreclosure, a
(···0.5s) renovation, the, uh, non-refundable option consideration of a lease option.
Those are all earned income, uh, type strategies. But we use that money to then invest (···0.6s) in passive income. So (···0.8s)
maybe we've done a couple lease options or renovation, and now we have the down payment for our first commercial shopping
plaza. (···0.8s) And so then we're using that earned income, we're buying that asset. And now (···0.8s) all we have to do is watch
our management take hold. And passively we're getting money every single month.
Now we might get that first shopping plaza with the, the income from our first five flips. Now a lot of people will keep getting
that passive income from that shopping plaza. They'll go do five more flips and do another shopping plaza. So there's always a
balance of doing the, each of these different types of strategies. But we like to earn the income so that we can invest it to make
passive income. (···0.9s) And then finally, as we come over to the portfolio income, (···0.7s) this is where we really see our money
making money.
(···0.9s) And this is where those tax liens and deeds where we're using leverage, we're using creative financing. We are being the
bank. We are lending our money out as hard money lenders as private money lenders, (···0.9s) but it's where we take our money
and we make it grow exponentially. This is what we're all looking to get towards. If we want to create a legacy, (···0.9s) if we
want to, uh, leave something that can go on generationally so that that portfolio income is, is always the goal there.
Um, Steve, I know this is something you talk a lot about too. So before I move it on here, I want you to add on anything else
you've got about this circle of wealth. You know me well, Bradley, and this is, this is kind of the basis of our trainings. Bradley
and I, we always, like, anytime Bradley thinks of a strategy, same as myself and Brad thinks about lending, he automatically
knows that's a portfolio strategy.
His brain goes a portfolio. If I think about an Airbnb, it's earned income. 'cause they're constantly turning over units. You work
property manager out there. Now is it passive? Yeah, it could be passive. It's a bit earned 'cause a little more active. Now, lease
option, again, we're, we're gonna talk more about where these strategies all fall, but this kind of, the, the foundation of our
classes are trainings. Every training we offer falls somewhere in this, this circle of wealth. (···0.6s) And the circle of wealth is so
important because we, everybody starts at earned income.
Everybody. And unless you're, unless you get a trust fund or independently wealthy, we all start earned income. And the simplest
form of earned income is your job. Whatever you do to pay your bills, pay your mortgage, pay your rent, put mon put food in the
table, that's your earned income. And we've talked about a number of strategies about how to increase your earned income. It's
not getting another part-time job. You could do that. But we've talked about wholesale lease options, flipping our other earned
income. We're gonna go back to this in a bit. But again, it's, it's so important, you know, the basis of this, what we want you to
do, we (···0.7s) want you to go from earned income to passive income.
We want to get you, get you there. Now, if you did a lease option, you get to earned income to passive income in, in one deal.
The first deal. (···0.5s) I know many, many, many flippers who never get away from earned income. 'cause they just flip houses.
They only flip when you stop flipping, you stop earning with passive income. Let's picture, you've got a, let's picture, you've got
a, a fourplex. So you got four units paying your rent every 30 days.
You get passive money coming in every 30 days. If you stop actively looking for properties, if you stop now, you gotta manager,
hire a property manager with that fourplex. You've got constant cash flow coming in month after month after month. That's
passive income. It pays you to own it. The trickiest don't sell it. Okay? So earned income, if, if you stop flipping, you stop earning
passive income, you just manage your property, you get that money coming in month after month. So what we want you to do is
we want you to get from earned income to passive income, right?
Doesn't happen overnight. Doesn't happen. We want you to actually replace your working income with passive income. So if
you're, if you're currently making $5,000 a (···0.8s) month or whatever number that is, how many lease option deals would you
have to do to replace your earned income? Right? Think about that for a second. If you get a lease option making $500 a month
pa passive income, (···0.5s) how many you have to do 10 lease options to replace your earned income. If you, if you wanted to do
maybe buy rent hold, if a buy rent hold was $200 a door passively, how many units would you need to replace your $5,000 a
month income, right?
So that's what we want you to start thinking. We wanna start you thinking is how do I replace my income? Or how do I increase
my, my my net worth? How do I increase my monthly income? And there's people on here that have the day jobs. If they could,
there's also people on here say, I like my day job. I'm just looking for more money in my house, more challenge, more, more of a
legacy for my family, more stability, whatever it is. Everybody wants different things. I would never say leave your job. A lot of
people ultimately do that. But again, everybody invests for different reasons.
So what we, what Brad and I want you to do, we (···0.6s) want you to get from earned income to passive income. Once you're at
passive income, actually a lot of people think, oh, I've got some commercial property, I've got some multi-family property, I'm
good. There's nothing else. I'm, I'm in the time in the top. No, you're not. You can still go to portfolio. I've worked with a few
people who've had commercial properties and multi-family properties. You didn't realize that lending was an option or other
ways of basically moving the paper in your business to put some money in your pocket. So passive income is a great way to
make a living, but portfolio comes even better.
Our goal is to get you from earned income safely and efficiently to passive income into portfolio income. Okay? When I started
investing in 2010, I was doing earned income and passive income with lease options. In fact, my first income was a hybrid
earned income and passive. I was able to get to portfolio of income in about three years of my first deal. So within three years of
investing, I was actually in a portfolio. Now, it wasn't entirely portfolio income, but I gotta taste the portfolio of income in a
short amount of time.
Again, I've met other investors who investing for decades and weren't at portfolio of income yet. Just depends. Who do you take
your advice from? What's your plan? So we're gonna revisit this slide in a little bit. So we're gonna come back to kinda elaborate
on that. So let's we move forward there. Bradley, if you don't mind, of course. (···5.3s) So we have, as Steve was saying, there
(···1.2s) many different types of income.
(···0.7s) So we've got passive income. This is your cashflow, uh, the appreciation mortgage pay down. We talked a lot about that
with, with lease option and that sort of thing. We've got owners in there that even if they end up defaulting, they're paying
down our mortgage on the property, et cetera. Uh, and that's coming from our income properties (···2.2s) in a lease option. It
(···1.2s) has that passive income because of the monthly, uh, cashflow.
But it also has the active income from the non-refundable option consideration, which you're gonna take upfront, uh, monthly if
you're gonna do rent credits. And then in the sale at the end, uh, when you sell the property to your tenant buyer, the difference
between whatever your mortgage balance is and what you're selling the property for, that again, would be an active, uh,
income or earned income strategy or (···1.3s) portion of the lease option. Uh, which then obviously leads us to our active types of
income, which is your wholesale and your rehabs.
So again, the, the, the wholesale, the rehabs, foreclosures, (···0.6s) all these active incomes, earned income strategies, just like
Steve said, and, and i, I can't, (···1.1s) can't stress it enough. (···0.7s) We have to make sure that, that we aren't relying on those
long term. (···0.5s) Because unless you really love rehabbing properties, the whole goal of, of investing is to get to that passive
point (···0.7s) and that point where we're making money while we sleep.
Uh, that's how we can get out of a J O b. That's how we can get out of the rat race. Whatever you want to call it (···0.8s) is, is to,
to make sure we end up with that passive income. Um, but again, that being said, as you get started, the earned income
strategies where we can wholesale, whether we're wholesaling, lease options, wholesaling, foreclosures, just wholesaling, uh,
income properties, (···0.9s) whatever it takes in the beginning to, to get your funds built up, that's what the earned income is for.
So, uh, let's take a look here. (···2.7s) When we, we look at those types of income and, and strategies that we're choosing, we
also have to think about the timeframe (···0.7s) of that type of deal. (···1.0s) And short term types of, um, investments are
wholesale rehabs, hard money lending.
(···1.7s) Any of us would tell you that most rehabs, we want to see you in and out of a deal within (···1.1s) three to six months.
And, and, and I mean even six months on the long end, that would be a property that needed some, some pretty extensive work.
But realistically, as, as you guys are getting started, we want to keep those rehabs to a minimum, uh, with those cosmetic
repairs, uh, so that we're only in that deal for a short timeframe.
Wholesale deals as, as you get better with them, you can do these in a matter of hours. Hard money lending. Uh, hard money
lending is typically used for a lot of our rehabbers and, and property flippers. So if we're lending out that money, the terms on
hard money is, is usually three to maybe 12 months. Um, we've seen some indi hard money lenders get a little bit more gracious
and maybe go a little bit more.
But (···0.9s) typically you're gonna see hard money lending be from, uh, three to 12 months. Uh, some medium time or medium
terms. So lease options, uh, private mortgages. So we may do a lease option and we have a three to five year term. (···0.5s)
What's nice about that is (···0.6s) we, uh, know that we only have to have this property for three to five years.
So we're setting a a sale price. We are going to get in and out of the deal. We're waiting for the tenant buyers to be able to
qualify with our mortgage broker. (···0.9s) So that one's gonna take a couple of years, uh, on private mortgages. (···1.3s) This
can be medium term as well because a lot of times what we'll do with private mortgages is we'll do them almost as a transition.
(···0.7s) So I will (···1.2s) allow somebody to, um, purchase a property.
I'll, I'll put up the money, uh, I'll be the private lender if you will, (···1.2s) but I will put a timeframe on that private mortgage. So
it may be amortized over 30 years just like it would be at Bank of America or Chase Bank, but there may be a, a balloon
payment, meaning they have to pay off the entire thing after five years.
Maybe it's after 10 years, maybe it's after three years. It would be on whatever we would determine, uh, with the other party
we're doing the private mortgage with. But they tend to be more medium term. (···1.0s) Obviously you could do a private
mortgage for much longer, which would go into our long-term. Um, but that's where we're doing some of the commercial or
residential income properties. You know, you're, you're looking at maintaining a (···0.8s) an A T M (···0.7s) when you have these
long-term investments.
That's the reason why people love mobile home parks. That's the reason why people love buying a (···0.8s) hundred to 200 unit
apartment buildings. That's why people love buying commercial centers because they know there's always going to be the need.
(···0.9s) And it's, as long as you maintain it and you have the proper management in place, (···0.9s) it will give you that
generational wealth.
It will give you what you need to be able to hand this down to your kids and then their kids. And so that's where the long term
investments come into. Um, obviously those are (···0.8s) gonna be a little bit more slow moving type projects typically, because a
lot of times they're gonna be, uh, uh, some more moving pieces. So you may not be doing as many of those at once. Uh, there's a
lot of people out there in their first year.
They'll do 5, 10, 15 (···2.8s) wholesale deals in their first year. You're not gonna do 10, 5, 10, or 15 commercial buildings in your
long-term holds in your first year. It's okay. We, we, we can admit that. But, but that's the thing is, is (···0.9s) doing a a couple
little things and, and changing a couple little habits here and just doing a couple deals a year, it will exponentially change your
life. When we talked about those incomes you can make on these strategies, uh, Steve will be the first to tell you, you don't have
to do that many lease options a year to replace your income.
(···0.6s) And all of a sudden you, you're doing it for a couple years and you wake up one morning and you're like, man, I really
don't feel like going to work today. And, and you've realized that you're at a point now where your investments are, are bringing
in (···0.6s) the same, if not more than what your j o b is. And all of a sudden you realize you can fire your boss. So (···1.1s) we're
always looking to get into those long term, uh, deals.
But obviously we use the short term and medium term to get there. (···3.5s) And um, again, obviously with, with timeframes
with these different strategies, there's also the, the risk to potential reward, um, a wholesale deal. Uh, private mortgages, we
have a lot less risk on these kind of deals because (···0.9s) in wholesale, what are we risking?
(···0.9s) Nothing. If anything, we have maybe put up some deposit money (···0.9s) and if we know how to, uh, manage our
contracts, which we obviously will 'cause we're gonna talk to you guys about that as well. But by knowing how to manage our
contracts, (···0.8s) there really isn't much risk in wholesaling. 'cause we don't have to have any credit. We're not getting our
credit checked and we don't typically technically have to have any of our own money. We're gonna find a deal, we're gonna pass
it off to somebody else.
If we know and we have our proper exits in that contract, whether we do sell the deal and we are able to assign the contract or
not, we would be able to get out of it without having any risk to ourselves. (···1.0s) So great strategy is we're getting started
and, and kind of learning, uh, how we're doing this is, is to start there because (···0.9s) not a whole lot of risk (···1.3s) lease
options have a little bit more risk there. Just a little bit more moving parts. (···0.6s) And you know, Steve has gone through and,
and for good reason, have spent a lot of time going through the different parts of the lease option because they are there to
help keep us safe, um, by making money in the buy on a lease option.
We are protecting ourselves by taking a non-refundable option consideration of three to 5% of the purchase price from our
tenant buyers. We're protecting ourselves, (···0.5s) but at the end of the day, can something go wrong?
Is this a property that may be in our name or may be in our joint venture partner's name? Yes. Are there things that could
happen? Of course. So there is gonna be a little bit more risk than just simply assigning a contract for a fee with, like we do with
wholesaling, (···1.4s) but then we, we move on from the lease options, the income properties type risk. And then we get into the
real high risk. And this is where you're talking about those rehabs, hard money lending, (···1.2s) and I know we spoke on it
earlier, but the, with the rehabs, (···1.0s) flooring, (···1.1s) paint (···0.9s) cabinets, (···1.2s) landscaping, the easy thing, some light
fixtures, new doorknobs, new, uh, light switch plates, all these kind of things because that's what people see.
That's where you get the best bang for your buck (···1.0s) is, is is those type of items. But the second that you get a property and
it needs electrical work and or might need plumbing work or has a foundation issue, things where you've gotta start (···1.8s)
going behind the walls or digging under the floor to solve, (···0.8s) they can get very expensive.
These projects get very expensive very, very quickly. (···0.8s) And so the, the obvious highest risk are those rehabs, the highest
risk rehabs are gonna be the ones that need the most amount of work. (···1.0s) And again, it's, it's, it's not to say that it can't be
done, everyone, it really can.
And, and I have a great friend who does a lot of very difficult (···0.8s) hard rehab homes. He specializes in finding the ugliest
nastiest because he's gonna get it for the cheapest price, (···0.7s) but he would be the first to tell you that he did not start there
and he wouldn't recommend it for somebody who doesn't have an amazing power team and a lot of experience because he
knows how to look from the outside and know if there's foundation issues.
He knows how to look from the outside and know if there's gonna be an electrical problem, a plumbing problem, that sort of
thing. (···0.7s) So (···0.8s) knowing that those, those higher risks are there (···1.2s) is okay, (···0.6s) but that's why the reward is
there as well. So we're gonna see you get paid pretty well on those rehabs. However, there's gonna be much more risk because
there's a lot more unknowns. And at the end of the day, we don't know how much a property is going to sell for.
(···0.9s) The key point to the rehab is we're going to resell the property after we fix it up. So we've gotta sell it for more than
we're into it. (···1.0s) We're just making a very educated guess at best when we get into a rehab. Now we can do all our due
diligence, we can check numbers, we can have realtors, power teams the whole bit. But again, there's always going to be that
level of the unknown when you're doing a rehab and then when you're doing the hard money lending, which is associated with
the rehab.
So (···1.1s) if I'm doing the hard money lending, I'm giving the money that I have to a guy like Steve who's a flipper, he's gonna
go take my money and he's gonna go flip that property and sell it. (···0.9s) I'm trusting that Steve's gonna do everything correct,
and if not, I'm gonna get the property that he bought at a discounted rate, whatever that was. Knowing that or hoping that I
can then take the property over and flip it myself if he defaults.
(···0.8s) But again, as we talk about it, you guys can see there's a huge risk to that as well because now not only do I have to
have all the risks of doing the rehab work and, and seeing what's wrong with this property, but two, I'm actually trusting
somebody else's entire system if I'm the one just lending them the money. (···0.8s) So that's why our hard money lenders can
charge a premium interest rate is because they are taking on much, much more risk. But (···0.7s) as an investor yourself, uh,
those rehabs and hard money lending are definitely going to, uh, lead to the best returns for us as investors.
But also the highest risk. (···0.7s) You will have to determine what level of risk you choose to tolerate in your business and, and
(···0.7s) in a lease option, uh, Steve may tell you that he likes to have three to 5% down as his non-refundable option
consideration. I've seen individuals who want 10% down as their non-refundable option consideration.
I've also then seen, seen individuals who didn't take a non-refundable option consideration. I would never do that and don't
recommend it, but I've seen it done. Everybody's risk tolerance is different. So you, you kind of have to weigh that in as well to to
what you are choosing. (···0.8s) But that, um, again, just in our different strategies, definitely uh, a risk to reward, uh, measure
has to be taken.
(···3.6s) So that kind of brings us back here full circle to, to this circle of wealth and, and it shows here (···0.9s) all those different
strategies that we have gone over and where they fall, uh, within those income streams. So we've got wholesale, our rehabs and
renovations, foreclosures and lease option, all in our earned income. Uh, I dare I say our favorite strategy, but I think I will lease
option actually makes it into two categories here.
So (···0.6s) the cool thing about lease option and one of the reasons why we push it so hard, why we spent so much time on it is
because it really does hit a lot of great, um, points, (···1.1s) especially for somebody just getting started in the business. To be
able to get the earned income from lease option to then also be able to get the passive income through the cash flow every
month (···0.8s) is, is huge.
(···1.4s) Not to mention you're also able (···1.0s) to help somebody else, so we're helping another family. Um, but you can do it
with none of your own money, none of your own credit. (···0.9s) And, and so lease option again, falls into the earned income and
passive income. That's why we love it as, (···0.6s) as a starter strategy. So, uh, further on the passive income strategies is our
income properties, uh, commercial properties, mobile home parks, that sort of thing.
(···1.1s) And then going from there, this is where we all want to end up is, is this portfolio income. And this is when you're able to
do hard money lending, private lending, the tax liens and deeds. We were talking about land development, uh, and then
diversifying into stocks and options. (···0.6s) So, (···0.9s) you know, we, we have, we've gone through and we've spent a lot of
time discussing these different strategies.
(···0.7s) Everybody now is gonna be able to decide what sounds kind of interesting to you, uh, where you want to see your
business go as you start to grow it, how you think you might want start. Um, what's really cool is, I know when we got started,
uh, my fiance, Renee and I, we were looking at (···1.1s) all these different strategies, just like you are the circle of wealth or say,
okay, well lease options can make this amount foreclosures can make this amount, wholesales can make this amount.
And we just started to think about, wow, (···0.6s) if we did a (···0.7s) couple wholesale deals, (···0.7s) we could then go do our
first lease option property. Oh, if we do a couple lease option deals, maybe you don't have to work in the pharmacy anymore.
And, and eventually that's kind of what happened. And, and Renee and I were able to, uh, face the day where we were looking
at at, at our income streams and said, you know, it's gonna make more sense to spend more time on real estate than it is at the j
o b. And, and, and it's a great thing.
So, but the way to get there is always through that passive income. So, uh, Steve, I know you probably wanna throw in a couple
uh, points here, but go ahead man. (···0.8s) Yeah. Uh, thanks Bradley. With the circle of wealth. This, this is the roadmap, this is
the map. (···0.5s) We didn't wanna introduce it too early because now you've seen some strategies. You got some taste for
wholesale rehab, foreclosure lease ops, you got some taste for some earned income. We're gonna get to more details on income
properties.
We get to more details, some of the strategies here. But what we want you to see, like this is the plan, this is the vision. As I said
earlier, we've worked with people who have been flippers for 20 years. There's more than just flipping. Flipping's a great place to
start. Don't get me wrong. If you're in the right market, the right appreciating area for appreciating properties, it's a great place
to start. But there's so much more than that. We want you to see, we wanna see other opportunities as they come to you and
you will see other opportunities. We just want you to be aware there are more other opportunities. What comes to mind when I
see this as multiple sources of income?
I want you to write that down. I want you to write down multiple sources of income because if you're in your j o b as Bradley
calls, you're in your j o b, that's one income. What if you added two wholesale deals year on top of that? Well, now you got two
incomes. Maybe your income hasn't doubled, but you've added a new source of income. What if the next year you did two or
three lease options in addition to a couple wholesales in addition to your j o b, right? Then you, well you came across the deal so
good. You say, Hey, I'm gonna do a flip. I'm gonna do a flip because I've got a bit of capital.
I've got some skills. This deal is too good to pass up. Or maybe you found a joint venture partner every year you should be
adding a new strategy. Every year should be saying, okay, well let's do a lease option. Let's do an income property or, or I've got
a small commercial property. So we want multiple source of income. We want you to start at earned income. We want you to
start earned income. But also no passive income is next. Once you get some passive income, I want, you know, what portfolio of
income is next. We want you, again, it goes back to, and this is where it all starts. This, this circle of wealth right here. Um, like
the abbreviation is cow.
I wish it was better abbreviation. It was like a, a sexier edge of your name. That's not the circle of wealth comes down to cow.
But uh, uh, the circle of wealth, it comes down to this where you buy and sell to create cash, which is earned income and a bill of
passive income. So you can buy and hold to create wealth, which is a passive portfolio. This whole thing is your roadmap. You
know, is it gonna take you, take you a year or two to get the portfolio, get some portfolio. I don't really take you 10 years. You
can get there faster. As I said, I've got some portfolio income inside of two or three years once I started investing.
We all know flippers who've never gone beyond flipping too. And that's not, if they're happy doing that, I'm happy for them too.
We just know there's more opportunities. We've said it before, (···0.7s) the more strategies you have, the better investor you'll
be. The more tools in your toolbox you have the better investor you'll be right. You don't have to be experts at all of these. You
can pick and choose like mobile home parks. I'm like Bradley, I don't know anything about mobile homes. I've never done mobile
homes. There's not many mobile homes where I live in Canada. Just, it's not my strategy. I've never done mobile homes, but
many of these others, most of these other strategies I've done, right?
So again, I'm not gonna say I've done every single strategy on here because mobile homes I've never done, but again, other
people. But the great thing is mobile homes. So I know people who have, yeah, can I reach out to them if I found a deal?
Absolutely. Kind of wholesale a mobile home or mobile home park. Absolutely. 'cause I can do that, right? We all have our
specialties, we all have our skills. We need to look at earned income, passive income, portfolio income, and look at this whole
circle of wealth. Look at this whole chart and just think creative financing. How do I, how do I incorporate creative financing into
every deal on this?
How do I incorporate creative financing? A wholesale, a wholesale, if you assignment it, that's creative financing. If you actually
get 20% seller financing on a wholesale deal through your offer, that's creative financing, rehab, renovation, foreclosed lease
option. How do you incorporate creative financing into every strategy on here? Well, once you get over to portfolio income, I
think all those will will involve creative financing. Hard, hard money lending. Definitely creative financing. Private lending is nontraditional
lending tax needs.
Again, all these things we wanna incorporate. Creative financing. Earlier slide. Bradley said creative financing is 20 times your
assets. (···0.8s) Now we had spent a lot of time on that. We don't wanna blow your minds because people say 20 times your
assets like, oh, that's impossible. I can't do that. That's ridiculous. Well, no, if you're not using, if you're using none of your own
money, none of your own credit actually 20 times your assets, that's low. Because now it's infinite. It's infinite returns. But 20
times your assets is very achievable. It's not gonna happen in your first deal. It's not gonna happen.
Your second deal, once you've been doing this for 5, 10, 20 years, you'd be amazed what you can do. People, people always
overestimate what they can do in a short run. Like in the next three months, six months, I'll do 10 deals. Probably not gonna
happen. Your first deal will take you six months or so. Maybe a bit longer, I don't know. But do it. Do it right. Set yourself up to
do more deals. I'm not gonna tell you to do 10 deals the first year. No, we're not gonna say that. (···0.8s) Can you do 10 deals
with the first year or two? Yeah. Or five. Absolutely. Right? It's gonna take you the time to get started, get some traction, get
some momentum going, we'll get you, we'll help you get there some handholding.
So create a finance. You want to dig a big circle If I was better at PowerPoint and do a big circle around that. Unfortunately, I'm
little bit PowerPoint skills. You've seen that by now. But creative finance all the way around. And the next thing is actually, um,
asset protection, (···0.7s) doing the business through corporations, right? Yeah. I can do another big circle all around for creative
financing as well as asset protection. We wanna do our business through corporations and that's gonna, then the next line is
actually corporations as well too. So maybe we'll stop here. Uh, and we're gonna, we're gonna keep you on next.
Brad, is there anything else you wanna add on the circle wealth here? No, I think that's great. We will, uh, come back and we'll
talk about, uh, the asset protection and how we protect all this money that everybody wants to make. So look Exciting. Looking
forward To it. (···2.8s)
(···3.6s) Hi everyone, and welcome back. (···1.1s) We are now getting into, um, asset protection, and as we just finished talking
about the circle of wealth (···1.0s) we were talking about, and Steve described the fact that (···1.7s) all of the investments that we
do, whether it be earned income, passive income, or portfolio income, they all are wrapped around the, (···0.7s) let's call it the
glue that holds everything together, is our creative finance.
(···1.1s) And, and so with creative financing, that, that kind of is something we use no matter what kind of strategy we're using,
what kind of income we're making. But also asset protection is something that no matter what kind of investing we're gonna do,
and we want to have the right layers of protection, uh, as we, we get involved in this. So, (···1.2s) and this is really funny, uh, a
lot of (···0.5s) new students, we will come up to Steve and I, and they'll, they'll say, well, do I need to go get an L L C or a C corp?
Or, what do we do? And we'll look at 'em and say, well, how many properties do you have? And they say, none. Say, well, what
assets do you have that need protected then, right? So, you know, it, it, it isn't something, a lot of people kind of (···0.6s) overdo
it and, and want to be (···0.7s) very prepared, and, and we understand that, but (···0.8s) it's about working smarter, not harder.
Um, so asset protection is, is in place to give us not only anonymity, but protection and more or less, it, it's really to break down
the ability of somebody to take away what we're getting.
(···0.8s) And with our properties, with everything that we're holding, (···1.0s) we don't want to risk losing that. Uh, and what
these, uh, different entities do, what the asset protection does, the corporations, (···0.9s) they allow us to layer our properties
and layer our investments so that if something happens to one, it doesn't have to take down the group.
Uh, so I (···1.1s) have to tell everybody that Steve and I, uh, are not real estate attorneys. So we legally can't give you, uh, advice
on this. But we can describe to you some commonly used entities in real estate investing. Uh, however, you know, you guys
really will sit down with your attorney, your accountant, (···0.5s) and they will decide which entities are the best for you. Uh, on

the left here, you're gonna see some of the common entities here in the us And after I go over some of these, Steve's gonna talk
about, uh, some of the C corporations and structures up in Canada, which you see on the right there.
(···0.9s) So for asset protection here in the us, uh, you actually will not see us use a sole proprietorship because it doesn't give us
any protection. It's passed through to the individual. So sole proprietorship is not something that we, we typically are commonly
use as real estate investors.
Uh, what you will see is the C corp SS corp partnerships, limited partnerships, and, and most commonly the LLCs. (···1.0s) Now,
(···0.6s) there are differences to the tax status of these corporations and the benefits of each. (···0.6s) So (···1.3s) an SS
corporation is better, uh, because it actually is what we call a flow through corporation. So the income is actually going to, uh,
be reported on your personal returns.
The C corp, however, is different in that the corporation has to pay taxes on the income, as do then the owners or the
employees. So there's always different reasons as far as the tax benefits go, um, for which of these we will pick. (···1.1s) And
then it also, uh, will be for what type of business that we're doing. So if you're doing a renovation project, we might use a
specific type of S corp to complete that transaction.
If we're buying and holding property, we may use an L L C out of an anonymous state such as Wyoming. Uh, there's a couple
anonymous states out there, uh, Wyoming, Nevada, Washington, I (···0.8s) believe Delaware is the last one. Uh, but those four
states actually ha, are what we call anonymous states where they don't actually record (···0.6s) the owners of those, uh,
corporations.
(···1.1s) So again, this is something that, that your attorneys will get into the, the nuts and bolts with you, but we use these LLCs,
uh, to purchase and hold properties. (···0.5s) It hides the ownership (···0.6s) of (···1.8s) ourselves from the name of it, which
makes it much more difficult if somebody wants to try and sue us or come after us to decipher all the different entities, uh, or
investments or assets that we may own.
So again, we could talk for days or hours on that, but these are, uh, just an introduction to some of those, uh, entities that you
will see. Uh, again, you're gonna have to talk to your own attorney or accountant to decide which are gonna be best for you,
reach out to your mentor, obviously, we could certainly give you guys advice on that as well. And then, Steve, if you'd like to
throw in, uh, what you've got on the Canadian entities there. Cool.
Thanks, Bradley. Um, this is, this is one of those areas and, and, um, differences Canada real estate, US real estate, international
real estate. I always say to people there, there are more similarities than there are differences. I can look at a property in
Europe, I can crunch the numbers, I can look at the income, look at the expense, possibly look at the cap rate. I can do so many
things with the property. Now, are the laws and rules and legalese different in Europe than versus Canada? Where I live? Um,
are the rules different in the US versus where I live?
There are like, when you come down to numbers, negotiation, um, tax buying properties, the, the motivation, joint venture
partners, all that's pretty much the same. Um, asset protection taxes, you know, and even like codes kind of state to state
problems, the problems. So those are some differences, but I'm gonna say about 90%, maybe even, maybe even higher number
is the same. Asset protection taxes, those are the differences. Let's talk about this. We're gonna spend a lot of time on this. As
Bradley said, we're not lawyers, we're run accountants.
Consult your power team on what's best for your situation. Any, anytime. Uh, we learned a long time ago. Anytime you ask a
question to an accountant, the answer usually depends. Anytime you ask a question to an attorney, the answer's usually
depends. So it depends on your situation. I surely don't know your situation, you know your situation. So talk to your team. But
(···0.7s) a bit about the, the Canadian side. So number one, can, can a member of a different country. So I, I'm Canadian, can I
buy US properties? Yes.
Can I have a, a c corp, S corp, L l C? Yes, yes, yes. In fact, I do have some of those, right? Because I have properties in the us. So,
but being in Canada, my foundation of my real estate investing is in Canada. So it all starts to give you a quick overview the way
we do properties here. So number one, I have people all the time saying, and doesn't matter where you are, I've worked with
many students, I'm sure Bradley's heard this before, is we have students, we have people come up. I've, I've seen, I've worked
with one of investor, he had 17 properties in his personal name, (···0.8s) 17 properties is personal name.
So that's a huge liability. Um, what if he got sued that 17 properties that that person's suing him been entitled to? He has zero
layers of protection, right? Okay, he's got insurance, but, but other than insurance, he's got no, the layers of protection as I
added to holding company or a real estate company, I'm adding in the layers of protection by layers of protection. If I've got a
holding company in a real estate company, (···0.6s) the real estate company owns, owns my property, but I own both those
companies. I've added in the layers of protection. If somebody tried to sue me, they've gotta go through the real estate company
to the holding company to get to me personally.
The whole idea is protect your personal assets, and of course your, your real estate, your corporate assets too. But I can't help if
somebody tries to sue me, but I can defend to become a more sophisticated investor and protect myself for this. And we could
go on, we go on for three days, but asset protection, tax relief, we're not gonna do that. We wanna introduce the idea and the
concept, we'll always suggest you buy properties through corporations, okay? We'll always suggest you buy properties through
corporations.
Talk to your team about that. But the way it works, (···0.6s) the way I've done my setup up here, I've got a holding company. I'm
a shareholder. I'm in a holding company. I own a hundred percent of shares a holding company, okay? So I personally own the
holding company, the holding company. Um, basically its job is to lend money and hold cash. It also owns the real estate
company, okay? The real estate company. So we picture like a, a triangle. We got the holding company up here. Then down here
we've got the real estate company. It owns the real estate company. The real estate company owns the property, okay?
So the property, so the mortgages are held by the real estate company. The real estate company pays the taxes, the insurance,
utilities, the rents go into the real estate company, right? So, um, all these things. So the real estate company actually owns the
property, has the mortgage, um, controls the property, which is owned by the holding company. Okay? So (···1.7s) next we have
the management company, the property management company. So the holding company at the top real estate company here.
The management company's also owned by the holding company, okay?
(···0.6s) The property management obviously manages my properties. Now I can own the holding company. I from the real
estate company. I can also own the property management company. (···0.5s) My property management companies can collect
the rents, which gets a positive to the bank account. My management company, um, looks after the tenants. Um, I have
primarily a lot of lease options. So, um, I hire my own company to manage my properties. Can I hire an outside company to
manage properties? Absolutely right? Can I flow through the, the property management company? Talk to your accountant.
Maybe you can't, maybe you can't. I just know what I've done. Okay? So my, my goal in this to have layers of protection because
when I, when I go to my properties, if I go see a lease option or I go to a flip, I've got my property management hat on, I'm
wearing a property management hat. Um, maybe I own the property, maybe it's a property I control through a joint venture
partnership. It depends, depends, depends, because I've done them all. So my goal in this to have properties where I'm protected
from lawsuits, my other goal in this to have, uh, to minimize my taxes legally and effectively, right?
When you're in the investor quadrant, this goes back to that slide from a long time ago. The, the cashflow quadrant. We got the,
uh, the employee business self-employed. You got the investor and um, um, the other one there. I forget what it's now. So
anyway, so as an investor, I wanna mini minimize my taxes legally and effectively. The government gives me so many ways to
minimize my taxes, right? And that's primarily through a property management company.
Because my holding company is gonna pay taxes at the highest rate. (···0.5s) My real estate companies that pay tax at a high
rate, also my property management company, which is an active company. It's a small business and I get taxed at the lowest
marginal rate. So my, my my, my, my property management company, it's why I represent when I go out, when I have to buy
lunch for a client, if I've gotta buy a cell phone or my cell phone plan, if I've gotta go possibly buy a vehicle or possibly charge
mileage on a trip, I just took maybe an expense, a couple Diet Cokes, whatever it possibly is, I'm gonna do all that through my
property management company.
Okay? So my property management company, I always want income coming outta that. Can I filter money for my management
company or my real estate company after holding company? Well again, talk to your accountant and see, but there's all kinds of
legal and effective tax breaks you can get through this because the government actually encourages us to get into business. So
it's our job as good real estate investors to maximize what the government will allow us to do. (···0.8s) Sadly, I see too many
people trying to do this business in their personal names, Canada, us all over the, I've been all over the world teaching strategy
about real estate investing.
And everywhere I go, I see people said, oh, I talked to my account and he said, just get extra insurance holding company real
estate. Oh, that sounds complicated. Just get extra insurance. (···0.8s) You can, but I would ask your accountant who's giving this
advice? Is he financially free because of real estate? (···1.1s) Anybody giving you advice, especially on corporate setups, tax?
Now I'm no accountant, but I know to find the right accountant, I've got accountants in Canada I work with here very closely,
who are very good at legally reducing your tax base through, through corporations.
Did it cost you money to do this corporate setup? Absolutely. I pay my corporate tax bill every year happily. 'cause it minimizes
my taxes. In fact, I grew that to the us my, my US tax bill. Bradley knows 'cause his a lot like mine. Our corporate tax bill in the
US is also a lot of money. But I'd rather pay my accountants well and minimize my taxes, (···0.6s) right? I, in fact, I've had years,
well, yeah, I won't say that.
I've gotta be careful what I say here. So I'm, I'm very happy with my tax bill year after year, but I, I have good accountants who
go to work for me and they, they really know how to read the rules and do things within the limitations of the government. So
asset protection, again, it goes back to it's not how much money you make, it's how much money you keep, (···0.6s) right?
(···0.6s) How much money you make. It's how much money you keep. Lots of legal and effective ways you can protect yourself
and minimize your taxes. So Bradley, is there anything else you want to add on to that? (···0.7s) No, I think that's pretty much it.
Like we said, I mean that's really, you know, the circle of wealth, this asset protection is going around that whole thing.
So even if we're wholesaling, uh, we may not need as many layers, but there's a way that we do it. Um, once you get into that
portfolio income, it's, it is the utmost crucialness to have the best accountants. And you know, that's, we say a lot, it's people
always wanna step over, uh, what is it, step over a dollar to pick up a dime or something like that. And, and that's what it comes
down to is people don't wanna pay an accountant. But it really is, it, it, its all about how much you can keep, not just how much
you can make.
So, uh, but yeah. We'll move on now and we got some, uh, we're Gonna, lemme a couple things here. Just if I can go back, if I
just wanna add a couple things to this. 'cause we talked a lot about joint venture partnerships (···0.6s) and joint venture
partnerships. You can add to either the US entity side or the Canadian entity side. You can add joint venture partnerships to
again, talk to your accountants, see how that goes. But you can definitely grow this as you get more and more properties. You
can get more and more real estate codes or you can get more and more, um, LLCs, again, as your real estate portfolio grows,
you can add to this, right?
In my experience with my my Canadian portfolio, I just need one holding company. I just need one property management
company. Now can you add a second property management company or a consulting company? Yes, absolutely. Talk to your
account. Maybe it applies to you, maybe it doesn't. You'll probably grow into that eventually. I hope you do. But you can also
add multiple real estate cos as you need, in fact, a real estate co. If you start buying commercial properties, bigger properties,
that's probably one real estate co, right?
You can kind of grow it as you need. So again, and the other thing I want to add too, for the, the cashflow quadrant that I can
remember, the first one, it's E E S B I, employee, self-employed, um, business and investor. We're trying to get to that investor
mindset on the right hand side of the quadrant here. So I couldn't remember it earlier here. It's getting to late in the day, but, uh,
we'll keep moving on. Thanks Bradley. Of (···0.5s) course. (···1.0s) So yeah, so it, it is, it's the asset protection stuff is just, it's
huge.
It's gonna be a part of your business. We have all kinds of different entities set up. So it it, it changes over time. And, uh, but
yeah, definitely gotta talk to your own accountant and attorney on that for, for the exact details. (···1.0s) So now let's shift a
little bit and (···0.8s) we want to get into discussing marketing (···1.1s) and (···0.9s) marketing yourself. Uh, and your soon to be
new company as you're getting started is, is extremely, extremely important.
(···0.8s) And no matter where you're at in your real estate, uh, investing business, there's always three things that we need.
(···0.6s) And that is people who wanna sell properties, people who need to buy properties and the capital or money to do so.
(···1.3s) So how are we looking for sellers? Well, (···0.9s) kind of like back when we were talking about foreclosures, there's
always death, divorce, and downsizing. (···1.2s) People are moving, new job, they're relocating.
Um, maybe they need a bigger house because they're having a new child. Maybe they're retiring and need a smaller house.
There could be a need for assisted living, medical issues. It could be an inherited property, could be a landlord that's tired of
fixing tenants or fixing toilets and talking to tenants because they don't know how to do a lease option or that sort of thing. Uh,
there can be tax issues, property liens, bankruptcy, foreclosures. (···1.2s) All these are are (···0.7s) ways that we can find people
who are motivated to sell their property, uh, and most likely at a potential discount.
So, uh, in looking for sellers, we're looking for motivation and there is just a very brief list of, of where we can kind of start for
that. Um, then we're also looking for people who want to buy real estate. Uh, so this is, and and most commonly is gonna be
your, your rehabbers or your flippers, because they're doing as many as they can as fast as they can.
So they're trying to get in and out properties very quickly. Uh, so you may get a, find a relationship that you have with a
contractor or home flipper who really is one of your prime buyers because anything you can find that meets their criteria, they
want it to be able to go do their thing on. So, uh, flippers is a great place to start looking for people who are interested in buying
properties.
Uh, the other one is long-term rental owners. Uh, so individuals who are just trying to build up that, that passive income
portfolio. So people may just be doing single family homes, they may be doing duplexes, triplexes, they may be doing multifamily,
they might be doing 10 and 20 units, maybe they're doing even bigger. Um, but again, if you can find these long-term
owners and discuss with them what their needs are, what kind of properties they are looking for, (···0.9s) you'll be able to then
any deals you find that meet their criteria present to them, and you should be able to get the deal done if you know what they're
looking for in your able to provide it.
Um, other buyers would be developers. So (···0.9s) again, kind of goes with the long-term rental owners, but we're looking for
people who maybe they want land, maybe they want, um, some vacant storefronts, things like that. Uh, but always gives us an
opportunity to find people who are looking for real estate.
(···1.3s) Why are we looking for those buyers? Because when we talk about that earned income, we talk about wholesaler
assignment of contract. (···0.6s) Any contract or any property we find that our buyers want could be an earned income check for
us. (···0.7s) So the more buyers we have, the more buyers we know, the more criteria we're familiar with, the more we can work
to then fulfill those buyers' needs by finding deals that they want to do.
Uh, then finally, the last thing we're always looking for is money. (···1.5s) Don't know if anybody that's never looking for a little
bit more money. So, uh, the great thing is there are a lot of people out there with a lot of money (···0.6s) and no idea how to
invest in real estate. (···1.0s) And you know, Steve has been referencing joint venture partners, (···1.0s) not only for lease option,
but for rehabs, for, uh, commercial, for any of these, these strategies that we've discussed.
(···0.8s) And (···1.3s) we all know that there's plenty of people out there with, with the money to invest in these things, but, but
not necessarily the knowledge, uh, or the time to put in to take care of the investment, that sort of thing. (···1.0s) So if we are
out there showing, uh, high net worth individuals how to make a double digit return on their money that's secured by real estate
and they're not responsible for maintenance and repairs, uh, do you think that's an investment some doctors, lawyers or
accountants, uh, might be interested in?
Well, certainly would be because they know if they go to Bank of America or that sort of thing, if they want to get a cd, if they
want to get, uh, you know, how how great is the, uh, interest rate on a a savings account now, like (···1.8s) 0.02% or something
like that. I mean, it's not even, it doesn't even keep up with inflation.
So if, if individuals don't know how to be creative, uh, with their money or do creative financing or creative investing, (···0.9s) if
we can show them a 10, uh, percent return, 8% return on their money (···0.7s) secured by real estate, that could potentially be
somebody who would love to, to work with us. And, and like Steve said, you show these kind of people a good return, the first
thing they do after the deal closes is ask you to do it for 'em again. Uh, so, you know, we are always looking in our marketing,
we're talking to people, and Steve will go through kind of the elevator pitch later on of how we kind of prepare ourselves to, to
have these conversations.
But we always wanna include in our elevator pitch kind of these three things that we're looking for people who want, if they
need to sell a property, we can help 'em, we're looking for people who wanna buy properties that we can help 'em, and we're
looking for people that have some money that we might be able to help make a better return than they're getting currently. So
(···0.8s) those are kind of the, the three pillars, uh, of, of what we're in search of when we start our marketing.
(···1.9s) And so how are we going to get the word out? So (···1.1s) maybe I'm, I'm new to wholesaling, okay? A lot of you guys
are gonna start with wholesaling and assigning of contracts as your first strategy. It's, uh, none of our own money, none of our
own credit. Great place to start. (···0.8s) What are you gonna need? Um, it depends on how much startup capital you have and,
and how serious you want to get.
Obviously, uh, business cards, bandit signs will get into what those are. Car magnets, flyers, internet based marketing,
newspaper, radio ads, billboards, mailers, all of these are gonna cost some money. (···0.7s) So if you are getting started in this
business (···1.6s) and you don't have a ton of startup capital, (···0.8s) you gotta really just kind of pick and choose where you
want to put that and think about the places where you can put stuff for free (···0.9s) that is still gonna maximize your, your
return.
So (···0.8s) with social media and, and Facebook and all that sort of thing now, and our company is, is into that as much as
anybody else. (···0.6s) It is, you are constantly able to be in front of any of your peers. (···0.6s) And if you're doing it even just
from a personal page, let's not even talk about doing paid internet advertising, just doing it from social media on a free, free
basis.
You can still put out there what you're doing. You can still have, uh, ads on Craigslist that are saying, Hey, I'm looking to
purchase properties. I'm looking for money partners. And (···0.6s) we're gonna get into some of those specific scripts that we use
in this marketing to show you guys. (···1.2s) But we just want to kind of outline right now all the different things that you can
use. (···0.7s) And in a business card, (···1.0s) you wanna make sure that your business cards are a couple things.
One, keep it simple. (···1.7s) Anybody that tries to put too many pictures, too many words, too much information on the business
card, (···0.5s) it just gets lost at the end of the day. You want to give somebody something so that they can remember you and
they have a way to get ahold of you. (···0.6s) So (···1.4s) name, phone number, email, (···1.0s) whatever else you need to put on
there. Doesn't have to be crazy, doesn't have to be super fancy. Even in the beginning, if you don't have a, a corporation set up,
we've been talking about asset protection.
(···0.8s) Maybe you just have Bradley's investments (···0.9s) as the, the company title, or you just put your name on there. You
say Bradley Strac, real estate investor, (···0.7s) that sort of thing, right? Because you may not have your corporate name yet, you
may not have that set up, and that's okay. You don't have to do that. And we don't ever wanna hide (···0.7s) behind the fact that
we're new. Uh, as you're getting started in this business, I, I, I look back at, at when I started and there was a lot of fear.
I mean, I was (···1.3s) unsure, um, to put it lightly, I guess, right? I, I was a pharmacist, so I had a very science heavy background.
I'd never really had to do sales or, or anything like that. I hadn't done any real estate deals prior to, to starting to try and learn
how to do this. So I was very nervous. I I, it was new to me. It was a foreign language, (···1.4s) so it was, it was tough.
But again, (···1.2s) doing just a couple things and being upfront with the people that I met is what helped me gain traction much
quicker. So even if your business card says Bradley, a real estate investor on a plane sheet of white paper that you got from
Walmart did printouts at Office Depot and it costs you no more than $15. (···1.2s) When you're handing that card out to
somebody and you explain to them, you know, my name's Bradley, I'm a new real estate investor, I'm helping people find
discounted properties.
(···1.2s) What do you do in investing? What do you do in real estate? (···0.7s) And as I'm handing that card out, I'm less worried
about introducing myself to these individuals as I am to learning about who they are and what they do and what can they bring
to the table for me as well. Because if I meet a new, uh, contractor who does a bunch of renovations, the first couple questions
I'm gonna ask are, how, how much of a discount do you need to buy on your properties?
What area do you buy your properties in? And what kind of repairs are you willing to do? (···0.7s) But as soon as I have that bit
of information from somebody I've just met, (···0.8s) now I can always reference that any deal or any property I've come across
that meets their criteria, now I've met somebody else. (···1.1s) So again, I, uh, the business card thing, keep it simple, keep it
easy.
Um, but you definitely wanna have something that when you're going to meetings, you have that to hand out so that people can
get your name and how to contact you. Huge. Uh, bandit signs are (···0.6s) ironically called bandit signs because in many places
they are in fact not legal. (···0.6s) What we will tell you here, uh, on our behalf is if it's not legal, (···0.8s) rule number six, right?
We don't do it. So (···1.0s) some counties, some cities will have ordinances against bandit signs.
Bandit signs are the little, uh, yard signs or telephone pole signs that we'll have. We buy houses, cash or, uh, for sale by owner
for rent, these sort of things with a phone number (···1.1s) to get people to call us and, and ask us about our program. (···0.9s)
Bandit signs are a great way to get, um, a lot of phone calls from other potential power team members.
So, uh, I have put out bandit signs before (···0.6s) saying that I buy properties cash. (···1.0s) I, (···0.8s) pardon me, (···0.8s) I have
had (···0.5s) individuals call me that are in a bad situation looking to sell at a discount because of that bandit sign. I have had
contractors call me asking me what kind of properties I have because they're looking to buy. I (···0.6s) have had realtors call my
Bandit sign because they're asking what, uh, I do in the business and if there's any way they could help.
I've had mortgage brokers call my bandit sign because they're asking if I need lending for the properties that I'm buying. Uh, you
can see the list goes on and on and on. So a very simple sign of we buy houses cash, but all of a sudden I'm getting marketing to
all different parts of my power team so I can be generating leads and new people from, and that works with your business card,
your bandits on your car magnet. Same thing. I have car magnets on the side of my truck.
(···0.8s) I get phone calls from all the time (···0.7s) or text messages and it'll say, Hey, I saw your truck at the grocery store
parking lot (···1.4s) on 1 2 3 B Street. (···0.7s) And (···1.1s) what do you do in real estate? (···0.8s) I do. I I'm a contractor, I do, I do
renovations, and I will get messages like that just because people know from seeing it on the side of my car. What I do, I wanna
say that that was a $50 investment, putting car magnets on the side of my car.
Well, maybe it was $50 a side, so call it a hundred dollars investment. (···1.3s) But if that a hundred dollars investment (···0.5s)
finds me a contractor that I can go do renovation projects, that I can trust the timeline, I can trust his budget, I can trust the
scope of work, I can trust his estimates. I can tell you all day long, and Steve will agree, that is the best a hundred dollars I ever
spent my life to find a, a trustworthy and reliable contractor. If that's all it took was that sign, it was worth its weight in gold.
So, uh, car magnets are, are a great one. You can even actually pay other individuals (···0.7s) to put your magnets on their car.
(···0.6s) So (···0.7s) people right now, uh, having issues finding work or anything like that, we're seeing a huge uptick in people
who want to drive for Uber or Lyft. Uh, not just as (···0.8s) taxi type drivers, but delivery type drivers.
People are Amazon delivery drivers. That's another huge job. So a lot of people now are driving for a living in their personal cars.
They could make an extra income by having your information on the side, and then whenever a call comes in, they're gonna
reference that. Or you use a specific phone number on the car, however you wanna do it, but now you know who's bringing in
your leads and you can pay them based on what they get you. (···0.7s) So (···0.8s) we do this and, and it's almost like what we
call a bird dog, and we're kind of get into those in a little while here.
But (···1.2s) basically if, if I pay Steve to put my magnets on the side of his car and he drives around, and then I get a phone call
and they say, Hey, I saw (···0.6s) the, uh, black Ss u v with the sign on the side, I'm calling, I'm, I'm got a property I need to sell.
(···0.8s) Well, now I can identify that as a lead that was generated from Steve driving around. I (···0.9s) can appropriately take
care of him if I get a deal.
(···0.8s) So now I say, Steve, if the deal closes, I could pay extra money. If you put these signs on your car, you're driving around
anyway. It's a win-win situation. When we create those, then we get our business going exponentially faster. (···1.0s) So that's
kind of my spiel on the car magnets, uh, flyers, obviously you can put together a flyer, uh, for lease option. (···0.7s) I have found
a, an example flyer (···0.5s) is pretty good to be able to hand out even almost a little packet.
The perfect tenant program is, is a part of that. I know Steve talks about that in depth. Uh, in the lease option class, we, we
describe all of that. Um, but having that information you can hand out to mortgage brokers, realtors, and potential tenant
buyers in a lease option situation is, uh, excellent. Uh, further then you've got your internet based marketing. So we already kind
of talked about that a little bit with your social media stuff for free, but (···0.8s) you can also get into your, uh, search engine
optimization, uh, your click funnels, all that sort of thing.
So you can definitely take your internet marketing to the next level. Uh, I think that that arena changes on a daily basis (···0.9s)
pretty much. It's, uh, it's constantly growing and, and and changing. So the internet based marketing is something you're gonna
have to be on top of at all times to be current, uh, and relevant. Uh, the newspaper, (···0.9s) it's great throwback strategy.
Uh, not a lot of people (···0.9s) necessarily read the newspaper anymore. Why? Because we have our cell phones. So it's much
easier to pick up and read u s A today in our hand, uh, with that device that never seemingly leaves our hand than it is to have a
paper, uh, delivered to your house and go through it every day. However, who are the people who are still reading the paper?
(···1.0s) Well, probably my mom and dad. Uh, but I, I'd say older people, but I just don't wanna offend anybody.
So (···0.7s) we'll say more experienced or more traditional. People may still use a newspaper, but how many traditional people or
older individuals do you think may have a problem with a property, may have an issue that they need to sell, et cetera. So
newspaper can still be a great way to, to reach out and find some ads. (···1.0s) Radio ads also a great way. Billboards, uh, and
mailers. I like to do mailers. Um, uh, living in, in South Florida, it's a very competitive market.
(···0.6s) So (···1.0s) for me to be competitive down here, (···0.8s) more marketing tends to go a, a, a long way. Um, and the
mailers, yellow letters, things like that are always great. Uh, the problem becomes that it's very expensive. Uh, and mailers,
they'd say that it takes five to seven touch points for somebody to really receive your (···0.7s) marketing message.
(···1.1s) And so (···0.7s) what we tell at new students who really want to get going and really wanna do the, the marketing and
mailers and that sort of thing, is you have to be ready to spend the money because you're gonna wanna send a mailer every
week or two for more than likely eight straight weeks. (···1.2s) And you can do the math in your head. You start adding up
postage costs, envelope costs, time, (···0.7s) and all of that. (···0.6s) If you're sending to a hundred potential leads (···0.6s) eight
times over eight weeks, that gets very expensive, very quick.
(···0.7s) The difference being is if we're sending those mailers to individuals that are in pre-foreclosure, or we're targeting people
who have tax liens or we're targeting high equity out of state owners, (···0.5s) we assume that our, uh, excuse me, our return
from an investment like that is going to be much higher. (···1.1s) So we're willing to spend that money upfront to get more, uh,
frequent and better leads.
(···1.3s) You know, Steve, I think this will be a good spot. We will take a quick little break here with the marketing and then we
will come back and keep going. I. (···6.8s) (···2.3s) Hi, and welcome back. (···0.9s) We're continuing our discussion on marketing
today. (···0.8s) And (···0.5s) a big thing with marketing and, and one of the most important things you can, you can do is, uh,
understand that you are looking to handle the objections of your target audience. So, whether we're sending out mailers, whether
we are posting ads on Craigslist, on Facebook, if we're doing flyers, if we're leaving business cards, (···0.8s) we always wanna
understand that if we want to help somebody, uh, solve their problem and therefore make ourselves a profit, (···0.7s) we've gotta
offer to fix whatever it is that they've got going on.
(···0.7s) And, um, one of the best things I have been able to do over the years myself, and (···0.8s) I know Steve will agree, is, you
know, in, in (···0.6s) any market you're working, you need to look at what other investors are doing and, and what people are
reacting to.
Uh, so if you see a ton of, we buy houses signs or bandit signs around your neighborhood, (···0.7s) and there's a phone number
on there. It says, we buy houses cash. (···0.6s) Give that phone number a call and talk to them. (···0.8s) Ask that individual, okay,
you know, (···0.8s) what are you guys looking for? Are you selling properties? Are you buying properties? Remember, we're
always looking in marketing for buyers, sellers and money. That's what, that's our lead generation. (···0.6s) So (···1.1s) make
phone calls to those bandit signs and ask what those other investors (···0.6s) are, are seeing and, and what is getting a reaction.
Uh, it, it becomes a pretty small community once you start working as a real estate investor in your area, because you start to
meet the other people who are doing the same things. They're also looking for discounted properties. They may have properties
that they can't close on, but you can, you may have properties that you can't close on, but they can then, you can make an
assignment fee by, by selling that property to them (···0.8s) or that contract, excuse me.
Um, but, so it's, it's very important to, to be looking at what the successful people in your market are doing. (···1.5s) And then
what problem do you plan on solving? Um, so if somebody is having an issue, uh, with (···0.8s) pre-foreclosure, uh, we might use
taglines such as We can buy your cash, uh, buy your house cash in 10 days, avoid foreclosure. Um, there's also the possibility for
people, they have inherited properties.
Um, being in the state of Florida, it's very common for individuals down here to have out-of-state owners. So properties down
here, a lot of times have out-of-state owners. Their Florida home might be their winter home, their second home, that sort of
thing. So a lot of vacation properties down here. But (···1.1s) because a lot of people use them for that purpose, many times
children who are, uh, out in the workforce, somewhere out in the country, uh, have parents that pass away and all of a sudden
they've, they own a property in Florida, but they live in Chicago, and their brother lives in California.
Their other sister lives in New York, and now the three, three, uh, children now have, uh, property to deal with because mom or
dad passed away in Florida. (···0.9s) So these can be, uh, also great, uh, individuals to target, because the three individuals who
live far outta state and have a property in Florida that they really don't know anything about, could probably use some help, uh,
getting that property off their hands quickly.
So (···1.0s) again, we're marketing for the problem, because if we can handle their problem, we can get paid. (···1.6s) A lot of
individuals will want to sell their house, (···0.5s) but have a huge problem with the fact that it needs work before it can sell.
(···1.4s) And it's a great tool for us as investors to use whenever we're trying to buy somebody's house, because what can we tell
them?
You don't have to make any of the necessary repairs. (···0.8s) We have teams that do that. Uh, we are going to wholesale the
contract to a flipper who is going to renovate the property himself, so he's not afraid of making those repairs, but we're
obviously going to be paying a price that accounts for the fact that those repairs need done. Uh, so that's where we're gonna be
able to make money in the buy, is we're gonna try and buy that house without making repairs for a discount. (···1.5s) And finally,
also, again, just a, a quick one here is do you have any tax liens?
So if people have tax bills due, or they're getting phone calls from the i r s that you owe us money, these are great people, and
it's gonna be, um, information we can get a hold of. If there's a tax lien, it can be public record. So we can use that, that list to
send marketing to these individuals and offer to give them a solution for their tax lien, whether that's purchasing the property
off of them, whether that's helping them catch it up and getting them into a different type of, of rental program with us,
something like that.
But plenty of things we could do there. So (···0.8s) again, the, the overall theme though is whatever marketing we want to do,
whatever we're putting out there, we really want to make sure that we're handling the issue or solving the problem of our target
audience. Uh, another great place, um, to begin your marketing and, and your networking even (···0.6s) is what they call a real
estate investor association or a R meeting.
(···1.6s) So RIAs are awesome because typically, um, they meet monthly, some do quarterly, but most meet monthly. And when
you're meeting, uh, at these RIAs, you're going to to see investors who have been doing, uh, real estate for 25, 30 (···0.5s) years,
you're going to meet investors who've been doing real estate investing for, uh, 20 or 30 minutes.
Uh, so the, the, the, the, the timeline there is, is very drastic, but (···0.8s) it's, it's a great place where you can go and find people
who, uh, have skills and maybe connections in a network that you do not have, uh, that have been in, in the real estate, uh,
investing space for a lot longer. Uh, but then again, you can also find some newer hungrier investors who may not have the
money, the knowledge, um, or the, the skillset as much, but they're willing to learn.
They're hungry, and they're willing to put in some sweat equity or some effort to help you because they wanna learn from you as
well. Uh, so that's again, why we're all here now, is to get educated so we know how to do these deals properly, (···0.9s) but
certainly use the RIA meetings to, um, network and meet other investors.
(···2.4s) The RIA meetings are a great place to (···0.5s) learn as well. As you're starting out, (···0.8s) most RIA meetings are gonna
have a, a beginning portion where it's kind of a networking, um, thing where everybody, some people might have a booth set
up. People are gonna be handing out business cards. There's gonna be hard money lenders. There's going to be contractors who
do flips. There's going to be people who sell, um, marketing lead lists for foreclosures or (···0.8s) things like that.
But there'll be all kinds of people there. Uh, but then typically every meeting, there's going to be a topic, um, of discussion for
(···0.6s) education. So somebody might talk about, uh, lease options. Somebody might describe Airbnb, uh, or investing in, uh,
properties out of state tax liens out of state, things like that. All these are things that, that can be topics at a rea meeting, but
great opportunity for you to learn something that you haven't heard before.
(···1.0s) Again, like I already said, great place to find your referrals and to help build your power team, because you're going to
meet all different kinds of individuals at the, at the ria. Um, the other thing is, as you get going, I would recommend kind of in
the beginning, uh, as you're, you're getting your feet wet, uh, we like to use the saying, you have two ears and one mouth. Use
'em in that ratio. So for the first couple meetings, just go there, listen, introduce yourself, but, but be a sponge and, and start to
see, uh, who's the people in that room that you think that do know what they're talking about?
Who are the people in that room that might be newer but are really hungry and willing to put in some work? (···0.8s) And then
as you start to build, uh, uh, those, those relationships, uh, what you'll see is now you will start to then be able to showcase your
business. Uh, a really, uh, cool example of this was, was, uh, for myself and my fiance Renee, as we started our investing career,
uh, we started doing a lot of Airbnb properties.
(···1.0s) And as we started doing that, I remember going to our local RIA meetings, and (···0.8s) I would ask people, you know,
who do you use for management in this part of Florida? Or Who do you use to do cleaning on your properties in the Orlando
area? And, and different things like that. (···0.8s) But over time, it, it started to switch. And as much as I had started going to the
RIA meetings and, and having these people, uh, mentor and helped me, all of a sudden I was now sharing that information.
(···0.8s) And after about a year, Renee and I were actually asked to come, and we then gave the presentation on Airbnb for the
entire RIA group. So it was really cool to see it all kind of come full circle and be able to give that back. (···1.5s) But what that
then did was it also made us look like a powerful investor to that entire room. (···0.6s) By us being able to get up there and
showcase our business and what we did with Airbnbs, after that meeting, every single person in that room came up to us and
had some sort of question or comment as to how they wanted to, could or would work with us.
Uh, so it, it really is a great place to, to not only, uh, meet and network with other investors that can build your business, but
(···0.7s) it's a great place for you to actually showcase yourself and what you are doing to help also bring in other people who
wanna work with you.
(···1.7s) And, uh, again, like we have there, the last bullet point, offer to present your unique strategy as a topic for the entire
group. Uh, a mentor of mine taught me that years ago. He said, this is one of the greatest places, greatest opportunities at a RIA
meeting to, to showcase and build a good network. (···0.9s) So I would highly, highly recommend that, uh, you guys look up any
local RIA that is in your area and, uh, become a member of that. They're typically not too, too expensive, a hundred bucks,
couple hundred bucks a year, pays for the coffee, pays for the pizza, stuff like that.
But (···0.8s) I would definitely highly recommend, uh, finding a local read to start building those relationships and, and, uh,
growing your network. (···1.3s) Uh, let's continue on here with our (···0.8s) social media marketing. And I have here the
necessary evil, evil, uh, personally, not a, not a huge social media guy.
Um, like to, to be a little bit more reserved, like, to be, uh, kind of in the, uh, behind the scenes. But (···0.8s) we all know that in,
in today's day and age, uh, that's really just not an option. If, if you want to have a professional company, if you want to grow,
uh, beyond just doing a a couple little deals here and there, (···0.8s) you're gonna have to have a, a pretty significant social
media presence. (···0.9s) And it's very important.
And we've all seen examples of it where (···0.8s) people are on social media and they really want to (···0.7s) air out specific
opinions or points of view, things like that. (···0.8s) What we would tell you is remember, just keep it professional. And your
microphone is always on. Uh, whether it's politics, whether it is, uh, any of the known taboo discussions, (···1.1s) you have to try
and keep that, uh, very neutral in a sense, because we just don't want to, to lead anybody or, or display our business in a, in a, in
a different way, uh, that could turn people off.
So, uh, by thinking that your, your microphone is always on, or you're always representing your company, uh, is a good way to
make sure that you, uh, are putting out the best, uh, information on social media. Um, hiring it out is, is probably actually over
time gonna be gonna be the best thing as as we all, uh, got started, that might not be where you want to to begin, uh, by paying
somebody to build you a, a social media, uh, platform.
(···0.6s) But as we start making more money, that that integration and how large you want to go with that (···0.7s) and how
much you want to do, um, it ends up getting hired out because of the, the depth that we need to go to.
When you see, um, significant real estate investors out there, uh, grant Cardone, the likes of that, I mean, they're spending
hundreds of thousands of dollars on their social media marketing on a monthly basis. I mean, it's, it's truly just incredible. Um,
and, and with social media, you have to truly add value. Um, we have seen so many times where (···1.0s) people just wanna
push (···0.5s) their product, their agenda, that sort of thing on social media, and, and it really, it wears on us.
We, we start to either look past it, we might block that individual so we don't see their posts, that sort of thing. Um, but if you're
adding value and creating good content, people are going to want to follow you. That is what you are doing. (···0.6s) And if
you're constantly creating content that's surrounding your product and service, (···0.9s) people will not only keep watching it,
but then they will start asking you questions about it.
So (···1.3s) social media, really huge, huge part of, of what we do (···1.0s) today and, and moving forward as, as (···0.7s) cable
changes, as everything is, is shifting. Uh, it is very, very important to have your social media, uh, under wraps and, and very
professional. So, (···0.9s) uh, next for marketing, excuse me there.
Um, let's talk about some of the stuff that we do with Craigslist. (···1.3s) So Craigslist is a great way to use, um, and (···0.8s) test
motivation for other possible buyers and or sellers. Um, so what we do is on Craigslist, we can use different ghost ad examples
(···1.6s) that will generate individuals calling us, (···1.4s) and we may not even have the property for sale yet.
Okay? So I'm gonna start with the, the, the second bullet point there, and I'm going outta order, but (···0.9s) investment
property for sale (···1.3s) experts say it's worth a hundred percent of fair market value. So let's say it's $300,000. So we would
put up the ad that says, investment property for sale experts say, it's worth $300,000, (···0.8s) must sell today, first (···0.7s)
250,000 gets it.
(···1.6s) Now, (···2.2s) this could be an ad for a property that I have under contract for $200,000 that's worth 300,000, and I'm
trying to wholesale it for a $50,000 assignment fee for the total of two 50. (···0.9s) Or I may be a brand new investor, I have zero
properties, but as soon as somebody calls me on that ad and says, I'd like to talk to you about that house for sale, (···1.3s) what
have I said to them?
I just sold that house, but what kind of home are you looking for? (···2.6s) Did you guys catch that? So if somebody calls on the
ad that you have posted that says, I have a property for sale where $300,000 must sell today, first 250,000 takes it, (···0.8s) and
if somebody calls you and you have, don't have a property yet, what if you just said to them, I just sold my last property.
(···0.8s) What kind of property are you looking for? (···1.0s) And what you see that does is it got another real estate investor on
the phone (···0.7s) who's looking for discounted properties, (···0.7s) and now they're going to give you their criteria. (···0.7s) So
what we do with that information is, oh, (···1.2s) Mr. And Mrs. Investor (···1.0s) just sold my last property. (···1.0s) What area do
you typically invest in? (···1.1s) How much of a discount do you need on properties that you're looking to purchase?
(···1.1s) What kind of repairs do you normally do on properties that you purchase? These sort of things. And all of a sudden now I
have somebody like Steve on the other end of the phone, he is told me he needs three or four bedroom homes within five miles
of Disney because he does Airbnbs there. He can buy them at 5% under market value because he makes great cash flow as an
Airbnb. But now I know his buying criteria. So now any property I find up in Orlando that's three or four bedrooms that I can buy
at a little bit of a discount, I'm gonna call Steve and say, Hey, I found a property like this.
(···1.0s) Is that something you'd be interested in? And then if we want to joint venture and do that deal together, we could do
that. Maybe I want to just, um, wholesale the deal, assign the contract to Steve and let him purchase a property himself. (···0.9s)
But again, all that is created off of a ghost ad where we're (···0.9s) just putting up an ad for a property that we actually don't
currently have.
Um, and again, it's, it's, it's not necessarily misleading. I I, I don't want you to, to think that we're, we're trying to be shady or, or
shifty here in any way. You're not gonna put up a picture of a, of a, of a random house or anything like that. We're not
advertising a, a property. Um, I, I know a student (···0.9s) years ago, uh, actually used a picture of the White House as their, their
ghost ad picture. I don't know if I'd go that far, but I guess we technically all own it as taxpayers.
So, um, you know, but, uh, these ghost ads will, will really help you to, to bring in those, those different types of leads. (···0.9s)
Obviously the first one there, we will buy your house in 10 days or take over your payments. (···0.6s) Well, we're looking for an
individual who is (···0.8s) in some form of distress, (···0.7s) whether they are facing foreclosure, whether they have medical
issues, whether they've lost their job, whatever it may be.
If they see (···0.8s) I can sell my house in 10 days, and if not, you are gonna be the one that makes the payment, that's gonna get
the phone to ring. And we don't know who's gonna be on the other end of that. We don't know if we're gonna be able to help
'em or not. But (···0.8s) it's generating leads and testing motivation. So the people that are gonna call on an ad that says, we buy
your house in 10 days or take over your payments, are people who are in a little bit of a difficult situation.
But again, that's how we, we trim down dealing with so many leads, is by putting this marketing out there to bring in those
distressed sellers so we can make money in the bottom. (···3.3s) Finally, another great, uh, ghost ad is, (···1.1s) or add for any
property, uh, lease option (···0.6s) is, uh, no credit and no bank qualifying inquire today (···1.5s) when you're talking about real
estate, (···1.0s) all of us understand that (···1.2s) it is (···1.4s) very, (···2.4s) I guess, kind of, it, it, it's known as the American
dream, right?
So you, you want to go out, you want to get a lo a mortgage, you wanna buy your property, but (···0.8s) that can be very tough
for a lot of people. It's hard to save up, down payments. It's hard to make enough income to qualify with what the banks are
looking for. (···0.8s) So when you post an ad that says, no credit, no bank qualifying, (···1.0s) you are going to, again, get a lot of
individuals who say, that is me.
I fall into that category. I can't get bank qualified right now, I have bad credit. (···0.7s) And what do we know all of those kind of
individuals provide us? (···0.5s) It's an opportunity. (···0.5s) So when those people are calling in and they're saying, you know,
(···0.9s) I, I really, I got (···1.0s) tough credit.
Um, I I just started my own business and took out a lot of loans. And so, you know, my, my, my credit and the bank says that I'm
not good enough on paper, but in one year after my income shows for two years on my tax return, the bank says, I'll have no
problem getting qualified. Well, all of a sudden we've found a a perfect lease option candidate, right? And that, that goes add
on Craigslist is what tested that motivation and got them to call us on the phone.
(···1.2s) And what's really cool about it is with these Craigslist ads, (···0.9s) we reverse the cold call. So instead of us reaching out
and trying to ask people, Hey, do you wanna sell your house? Hey, do you want to give me your property for pennies on the
dollar? We're now putting the marketing out there to have them call us. So the individuals who are picking up the phone are
calling us saying, I got a problem. How can you help me? (···0.7s) And that's very, very powerful, very powerful.
So, um, we will go over a couple more, um, scripts and things like that as we go through, uh, the power team and all that this
after, um, after the marketing stuff. (···1.1s) So, uh, but again, these, uh, ghost ads for your Craigslist, very, very important. So I
would definitely take note of those, jot 'em down, uh, screenshot it, whatever you gotta do, because these, uh, these ghost ads
are a great way to, to start generating some phone calls coming into you with some potential leads.
(···2.8s) Okay? So, um, (···2.1s) let's go to the deal flow from beginning to end (···0.5s) as part of your marketing. (···1.1s) So the
key here is to have a plan and a system to take your deal from a generated lead to the closing table.
Um, so (···0.5s) the better your system is, the easier to move and, um, quicker you'll be able to adapt to the ever-changing
market. (···1.0s) And I, I think a prime example of of this is how Steve talked about when he was doing a lot of lease options.
(···0.8s) And in the very beginning, he told you guys he was spending a lot more time going out building the power team,
networking, meeting people, having conversations and explaining things to mortgage brokers, having conversations, explaining
things to realtors.
But as he got those systems put into place, then he was able to do a lease option a couple hours. (···1.1s) And what we're looking
at is when, when you start stacking up these strategies, stacking up these habits, (···1.7s) we talked about $20,000 (···0.6s) a
year on average from a lease option. (···0.6s) Well, if you can do a lease option in four or five hours, as Steve was able to, as he
got a system in place, (···0.6s) I don't know what y'all are doing right now for, for a living, but I don't think you're making
$20,000 in five hours, (···0.8s) otherwise we probably wouldn't be all all meeting here virtually, right?
So, (···0.8s) you know, it, it's, it's, that is where, um, your marketing and your system being a, a complete though makes that
huge, um, hiring out virtual assistance (···1.0s) using a, uh, customer relationship management program or a C R M, uh, that's
going to help you keep all of your leads in line, keep your email, uh, trickle campaigns going out, all that sort of stuff.
Um, the other systems we will use, uh, ClickFunnels. Now we're using, obviously all kinds of, all the marketing we talked about
prior, the advertising, that sort of stuff. But (···0.8s) putting these systems into place as you grow (···0.6s) is going to help you,
um, increase your profits exponentially over time.
(···3.0s) And, uh, I know Steve, you, uh, love talking about the elevator pitch here. So do you want to, uh, talk about (···0.7s) how
you present yourself to everybody? (···1.2s) Yeah, absolutely. Thanks Bradley. Great work. Very (···0.5s) useful information there.
So, um, yeah, with marketing, it's such a vast topic. There's so many different directions and, and so many people wanna do the
online, which is great.
You know, social media, uh, I agree with Bradley. I'm not a huge social media person, you know, like neither, neither Bradley.
We, nobody wants to see us taking our picture in public. Nobody wants to see that, right? But, uh, um, if that's who you are,
great, go with that. Embrace that. The biggest thing is, as Bradley said, add some value. Give him some content, give him a
reason to tune in. We, we've all seen people on social media just showing off fancy cars, fancy houses. I don't know if that's your
thing, but that's never my thing.
Um, sharing knowledge, helping people, um, giving 'em some education, give 'em some content. Um, there's lots of things you
can do besides just showing off fancy, sparkly things. We all like sparkly things, no question. But that gets all real fast. Um, with,
um, answering the phone. I know Bradley talked about answering the phone, and when people call and you're, whether you, we

buy houses ads, or you got the car magnets, as Bradley talked about it, I've done all these things, you know, we've done from
things like, um, marketing yourself, we've talked about the elevator pitch here, all the way up to Bradley mentioned
ClickFunnels.
And the, the newest one is a a five day challenge. So all these, you know, we, we do all these things. This is this ever evolving,
um, animal, this marketing. And with the online presence, there's so much you can do. So many things you can do as a new real
estate investor. I hear, I hear new students say this all the time. I say, well, I don't have a website, I don't have a ClickFunnel, I
don't have a corporation yet. I, I need to do all that. No, you don't. You really don't. You need to get out there, get some business
cards made up, maybe, maybe like a, a Facebook page, an Instagram page.
And as I say, Facebook, Instagram, you know, as this recording gets older and older, um, Facebook may not be the, the popular
thing. You know, Instagram may, may not be the popular thing. Maybe there's a new up and coming one. 'cause there's all these
other social platforms. What's the current one? What's the newest one? Um, like six months ago I didn't know what ClickFunnel
was, you know, and now we've actually got ClickFunnels working for us. So we reach out, we hire people. 'cause yeah, I could
take a class on a ClickFunnel, but that's not my thing. Can I take a class on to do a challenge?
So we, we reach out to other people, um, to build a website. Not my thing. But again, we have to have all these things in your, in
your business today. But getting back to what I was saying a minute ago, again, marketing's such a vast topic. I'll easily get off
topic so many times here. Um, marketing's such a vast topic that, um, really what, what new students save me all the time. Say,
Steve, I don't have a website, I don't have a ClickFunnel yet. Um, you know, I need to do those things before I go talk to people
before I go get a business card. Before. No, you don't.
Get a business card. Put your name, your email address on it, your phone number. You know, so many people just want to text
these days. Text. I prefer a phone call if possible. It's tough to get phone calls. People want to text back and forth all day, it
seems. Um, but so many new students are reluctant to go talk to realtors or reluctant to go talk to mortgage brokers. 'cause
they don't have a website. They feel they're inferior. They feel they're not sophisticated. Well, you don't need a website. For
many, many, many years, I did not have a website for my company. 'cause I kind of started, I started doing the business.
I was busy at work, I was starting to do some real estate deals. I just got busier and busier year after year. I said I should get a
website. I should get a website. I never had a website Lily until a couple years ago because I was busy doing the business. Now,
head of corporation and (···0.6s) things like that. But again, I never had a website. So don't let that stop you. How you present
yourself, how you talk to your team, how you recruit people, how you talk to joint venture partners, all these things. I've never
had a single person say to me, Steve, oh well Steve, show me your corporate setup. Steve, show me your website, Steve, uh,
show me your, show me your social media presence.
You can do so much yourself. The important thing is get out there and do the business. (···0.6s) If you, if you have free time
between midnight and 3:00 AM maybe online is your way. Sending emails, doing a social media presence. If you've got time to
do the business in your lunch hour every day, maybe making phone calls at your lunch hour or sending text message or, um,
online ads. Um, if you've got, uh, a Friday afternoon every week or once a month, make some appointments. Go talk to some
realtors. Go talk to some, uh, mortgage brokers.
Go talk to other investors. Do some meetup groups. There's marketing. You're always marketing yourself and you don't need a
corporate set up to market yourself. You don't need a website to market yourself. All those things is great. Absolutely, it's gonna
help. But don't wait till everything's perfect. Don't wait till you've got the corporate setup and the website and the ClickFunnel.
Like, (···1.1s) what's, what's the old saying, Bradley? Uh, I'd rather have a plan executed good than the plan executed. Perfect. I
totally messed that up. Do you get what I'm saying? Just go ahead. Yeah, I'd I have a, I'd rather have a well executed plan done
now than a perfectly executed plan Done never or something like that.
Basically. Yeah, Exactly. But so many people get caught up in the small details. Get out there, do the business. You can add
marketing, you can add these things later. But so many people just put it off till later. Well, I don't have a website. Then you get
a website. Well, the holidays right around the corner. I'll get it off to the holidays. Oh, I've got a I've got a vacation coming after
this vacation. No, get out and do it. Just go do the business, right? It will happen in time because you've got your evenings or a
weekend to go create your website or hire somebody to do the website, right?
I, we had, we had a website made, uh, Bradley, was it 1200 bucks? I think our website was like, I don't wanna learn to do a
website. We had ClickFunnel was done. Again, we, we hire these things out. If that's not within your budget, maybe you're a
techie person. I don't know, right? So maybe that's something you can do for yourself. But don't spend two months doing your
website. Don't spend two months doing your marketing plan. Spend that time, go out there and market yourself. Get some
business cards. Do a social media splash, whatever you want to do.
So anyway, why don't we, again, we could talk all day about marketing and kinda get a taste of what we've been doing, what
we're doing. And let's, let's, uh, let's stop the recording here. We'll come back with, uh, marketing yourself with an elevator pitch
in that. So thanks everyone. (···0.6s) Thanks Steve. I. (···3.3s)
(···2.3s) Alright, welcome back. Let's continue on with some marketing. Uh, something comes to mind earlier when Bradley was
talking about, uh, phone calls, people calling you. And, and I've got a pretty standard line that I've used for many years, and
we're gonna use some scripts as we go through some of these, um, modules here, Bradley and I will give you some scripts. My
suggestion is to use these scripts, write down these scripts. You can memorize these scripts, you can change them. You can use
'em word for whatever you want to do.
If you're watching this recording, you're welcome to use it. In fact, some of my scripts I may have gotten from other people as
well with their permission, so feel free to use. I think Bradley feels the same as well too. So, um, when people call me on my
marketing and they say, I, I saw your ad. Now I don't know, is that an online ad? Is a social media ad is a ad that was on
Bradley's car magnet door? I have no idea what kinda ad there is and it doesn't really matter. Um, so I'm gonna say though, my
name is Steve. I'm a real estate investor.
I help people with real estate problems. Do you have a problem? Yes or no? So right away it establishes who I am, what I do. I'm
looking for motivation, right? So from this, um, I can get all kinds of response to say, well, I don't really have a problem. I'm
looking for this, this, this. Okay, so I've established they're not a ed seller, they don't have a problem. Maybe they're just calling
to see what I do. Maybe they think I'm a realtor, which happens quite a bit. Maybe they got a property, they're just trying to get
a property and get a full price offer on the property.
Okay, maybe I can make 'em an offer with some creative terms. 'cause terms are more powerful than price sometimes. So, but
what I'm looking for is some motivation. And I tell people, I'm a real estate investor. I help people with problems. Do you have
real estate problem? Yes or no? And ultimately, when people say, yes, I have a real estate problem, they've got my full attention.
Okay? A lot of times, sometimes some phone calls or some texts or just people trying to feel out who you are. But when they say,
yes, I've got a real estate problem, (···0.7s) what is that problem? Quite often it's somebody who's behind on payments.
Somebody who's maybe got a tax issue on a property. Somebody's got maybe some tenants who made, made a mess in the
property. I've had pro people call they got tenants. They can't get rid of tenants. They're trying evict tenants. They don't know.
So they see Steve, they see my marketing, and so can I help everybody? Um, no. But if I've got a motivated seller, they're behind
on payments, a tax issue. Um, I've had a fellow call me up one time, a fellow called me up, he said, too many properties. Yeah,
my problem is I've got property need to unload. I've got too many properties.
Oh, well, you never know who's going to call you. When a fellow has too many properties, um, that's an opportunity. Is he
looking for a top dollar seller? Um, not really. He was actually looking to sell some properties. He had more timing was his issue.
But again, you never know. If you don't do any marketing, you'll never get these calls. And the great thing is when you put ads
on social media or you put ads on maybe Craigslist, ka, Gigi, whatever it is, you're gonna get very good at talking about your
business. And if you can't talk about your business effectively, right?
Like, you know, imagine hearing Bradley's elevator pitch. It's very good. It's very polished. It's very pointed. And Bradley's gonna
have a different elevator pitch to different introductions for different people. He could be in Uber if the Uber driver's 20 years
old, um, maybe drives a little Uber sports car. You know, like Bradley may maybe do a, an elevator pitch, an introduction that
points towards rent to own. Maybe it points towards helping buy houses in a non-traditional way. If Bradley's at a dinner party
or myself, I'm at a dinner party, maybe it's an older crowd, maybe some individuals nice cocktail party or something, maybe
some affluent people in their fifties, sixties and seventies.
I may do an elevator pitch towards, um, borrowing money, expanding my real estate business cashflow, looking for joint venture
partners or attracting money to my deals. So you can change your marketing to yourself over and over and over. So it depends
how you answer the phone. How you market yourself by doing these online ads. You get very good at explaining who you are,
who you, your business. It's actually very easy. It's almost here a forced introduction. The more you do that, the better you get at
it.
Because one day you're gonna have to talk to somebody in person and explain who you are. And some people are very good at
this, some people are very natural at doing this. I was not very natural because I had my typical job in past. And people say,
what do you do? I say, well, uh, small business, this is what I do, right? And I have no problem because I've been doing that for
20 years. But as you start doing real estate, and for some reason with real estate, people are like, because you, maybe you see it
as bigger than it is. Or maybe you see it as, oh, I, I don't know how to say this because are you looking for a wholesale deal?
I'm gonna do rent to own all, use commercial property, get some money. I need a JV partner, I need all this. And I wrap it all in
some creative financing with a corporate setup. Well, no, no, slow down, right? If you start talking like that, people are gonna
say, did you just take a weekend class? So let's not do that. Let's just really break it down, kinda piece one piece at a time and
just start small. (···0.7s) When you, when you introduce yourself, um, you wanna have the confidence to be able to say it
properly. If you can't explain what you do in 20 or 30 seconds, you maybe don't understand what you're doing well enough,
right? You wanna break it down.
If you start talking about creative financing and asset protection and wholesale deals, people are not gonna what you talk
about, okay? So this online sourcing be a great practice run of getting, you know, getting started and doing that. Because when
people call you on your ad, I saw your ad on on Facebook marketplace, I saw your ad on Craigslist, what do you do? And when
I'd say, well, I'm, I'm a real estate investor. I help people with real estate problems. Give real estate problem, yes or no. Okay,
that's very simple. And the conversation going many, many places from there.
But you've basically got a, a potential lead. That's what we want. We want potential leads, buyers, sellers, joint venture
partners, all these things. Um, a lot of the leads won't go anywhere, right? Especially off social media, kind of the free stuff. A lot
of those leads won't go anywhere, but it's great practice for you to start. (···0.7s) Let's move on to elevator pitch. Um, it starts
with marketing yourself or selling yourself. Provide some clarity about who you are, what you do. We wanna pique their
interest. We wanna compel some immediate action, maybe even a step forwards where you actually proceed.
Maybe talking about a deal. Maybe give some examples. What I find when you're doing your elevator pitch, actually getting to
know somebody. Talk about stories. Stories are so great and getting people like, you know, kind of captivated by your business.
Now, they're gonna have all kinds of people on here. Do you have stories? If you're a brand new real estate investor, like in 2010,
I had done no deals. I'd taken some classes, I'd met a few people, but I'd done no deals. I had no stories. So what I talked about, I
talked about my training, I talked about my mentor, I talked about some of the deals my mentor had told me he has done.
I talked about my team, I talked about my support, I talked about the paperwork I had, I talked about the training I had. I talked
about a, um, I had a recent visit with my real estate lawyer and a real estate lawyer. Checked over my contracts and, you know,
gave me the check mark of my, my contracts. I had a, I had a recent visit with my real estate accountant and had basically a
consulting visit with my accountant. I just hired a new accountant for my business. I don't have any deals yet, but I'm actually
starting, I'm moving forward, making a lot of progress in my business. (···0.6s) And when you start telling stories, now my, I
suggest always make your stories true.
Make your stories, um, obviously based on true events, don't just make stuff up. But stories can be a great, now once you've
done a deal or two or 10 or 20 or whatever, like, I'm sure Bradley's got lots of stories. 'cause every time you do a deal, you've got
a new story. Every time you do it for sale by, for sale by owners are the best because they get lots of stories, right? It's just
there's no realtor involved. So these for sale by owners, you have, uh, lots of stories and so lots of opportunity as you give your
elevator pitch. Um, you can do lots of different things and take your, take your stories in a direction that's gonna obviously
entice your target audience.
So your elevator pitch, (···1.1s) so, so important how you do it. Uh, next slide please, Bradley. (···1.1s) Um, so it could be
something as simple as, hi, my name is, uh, I'm representing my company. I've started a new, a new business. Um, you do what
works for you. Like these slides, they're in bullet points. My brain works in bullet points. I dunno.
Bradley's brain may work from, um, memorizing things line by line. I don't know. Your brain may work in bullet points, may work
in memorizing may work in a different way. Some people's, I've got a brother, he's an engineer, his brain works on flowcharts.
Everybody's different. So you've gotta know what works for you. If memorizing word for word is for you, that's great. My
elevator pitch has about five or six different bullet points. And in most times I say them, I usually say four or five. I usually don't
get them all. It's just I don't memorize it. Word forward. And usually when I do my elevator pitch is a bit different each time you,
I cater it to is a potential joint venture partner.
Is it an Uber driver who might be a, a rent to own client? Is it, um, is it a mortgage broker who could have some deals or rent to
own or some, some motivated sellers? Is it a realtor? Again, my my elevator pitch is constantly different. But again, I wanna, I
wanna get their attention. I wanna tell them what I do. And actually I want, I want 'em to be salivating. It's like, wow, Steve, tell
me more. Right? (···1.0s) Okay, that's never happened. But that's my goal. I want to kind of lure them in and entice them to ask
me more about what I do in their business.
Ultimately, I want them to say, Steve, I wanna be a money partner. Or Steve, I wanna do a rent to own deal with you. So I'm
always trying to get them to do that. So, (···0.6s) so here's my elevator pitch. I would welcome you to write it down, copy it, use
it, because I got it from somebody else. When I was very new in the business, my elevator pitch, I had a, I had a had one of my,
my coaches actually say, this is mine. You're welcome to use it. So I actually used his for a long time. Again, I adjusted, I updated,
I changed it from here and here.
But a generic elevator picture of me is, hi, my name is Steve. I'm a real estate investor. A few years ago I started a real estate
investing company, um, buying cashflow properties in southwestern Ontario. Uh, I, I started off flipping houses doing lease
options. I'm a transition to some more, some other strategies now like multifamily and lending. Um, I work with joint venture
partners. I get them strong returns on their cash and retirement savings secured by real estate. In fact, my role is to live for
properties and partners.
(···0.6s) Okay? (···0.5s) So you might wanna rewind that. Listen two or three, two or three times, write it down, adjust it. You can
use it as word, word for word. You can change it. You can do whatever you want. Um, I welcome you to use that. Share that.
Um, it's a start. You can customize that to you. Your name is not Steve. You probably don't have a real estate investing company
in southwestern Ontario, but it's all true. Uh, I talk a bit about, uh, some, uh, sometimes I say I've done some flips and some
rental properties because they know what that is.
I, oh, you do flips. Oh, I watch that TV show. I say I have money partners. I get them strong, strong returns secured by real estate
on their cash and retirement savings. Oh, I've got some retirement savings. I'm getting terrible returns. Can we talk about that? I
say my role is look for properties and partners. My last thing I say is partners. I'm like, oh wait, partners. That could be me.
(···0.5s) Right? So my elevator pitch is actually very pointed. I've got three or four things where directly I'm saying to them,
(···0.7s) my elevator pitch could also be, hi, my name's Steve.
I'm a house collector. (···0.6s) And you know, over the years I've been collecting properties in this area. I get cashflow properties,
rental, I've done some flips and all that. But I don't do that too much anymore. I now do some lending and rentals, right? So I
just find like sometimes we say what I'm a real estate investor. Some people are like, what the heck is that? They don't know
what real estate investor is. You say something, I'm a house collector. Like, aha, you collect this. Well, yeah, actually kind of
what I do exactly. I'm a house collector. And when you can kinda like, make light of it, make like, not a joke about it, but it comes
across as like you're very normal.
Like sometimes people'll say a real estate investment may come across a little bit pompous. You say what you want. Are you a
mobile home collector? Are you a house collector? Are you a power building collector? Again, get some sort of commonality with
the person you're talking to. You can use that for, um, you can use that geared towards rent and owns, right? You can use it
towards, towards money partners, mortgage brokers, um, realtors. There's all kinds. And we're gonna talk more about scripts as
we get into talking to mortgage brokers, uh, realtors.
We'll give you some scripts. So, so I gave you a couple of scripts there. One, when somebody calls you or texts you, uh, about
your, your ad, you know, that's the one script I just gave you a few minutes ago there. The script, right there was your elevator
pitch. (···0.6s) Your elevator pitch is so, so important. (···0.7s) And if you, if you have a hard time talking to people or letting
people know what you do in your business, you have a hard time actually. What's the next level? If you don't let people know
what you're do in your business, how do people want, you know, like if you don't tell people you're in the business, it's the old
saying, you're, you're, you're, uh, your network is your net worth.
If nobody knows you're in real estate investing, you can be a pretty quiet real estate investor. It's like, what's the old saying?
Never trust a skinny cook, right? If nobody knows you're investing in real estate, how do you find people for your deals? Um,
you've gotta be out there. Get business cards, some marketing, some online presidents and just talk to people. Talk to everybody
(···0.5s) like a common practice and make every conversation about real estate. (···0.6s) If you can do that, make every
conversation about real estate. You get very good about talking about real estate.
It does not come natural. It's not easy. Your friends and family will probably get tired of hearing about it. I've been there, you
know, I've been, but at the same time too, it gets you outta your comfort zone. You can become very good. Hey, when I started
in 2010, I could not have done a presentation on marketing. I could not have done a presentation on building a power team. I
could not have done, I could not have, like in 2010, I had, I had zero skills. (···0.6s) If I can learn it, you can learn it too. Like,
Bradley's way smarter than I am. I'm not gonna say that he can learn it 'cause, but if I can learn it, you can learn it. Or other
business partners, they're not so smart.
No, but again, it's, these are learnable skills. If you want to, if you put the time in, it's definitely easy to do (···0.7s) something
else. I say after my elevator pitch, right after the elevator pitch is very, very polite to say, oh, I'm a Steve, I'm a real estate
investor, blah, blah, blah. And what do you do? Well, isn't that very polite? Isn't that very nice? That takes all the focus off of off
of me. I want the focus to stay on me because I wanna know is much money partner. So what I say, I say a very, uh, I I guess a
bridging, a bridging question here that I wanna bridge from who I am to.
I wanna actually continue the conversation. So at the end of it, I say I look for properties and partners and I'm not gonna ask
them, what do you do for a living? It'll probably come up anyway when I say, have you ever invested in real estate? Um, no you
haven't. Have you ever thought about investing in real estate? (···0.5s) If you have not been investing in real estate, well, have
you been doing any kind of investing at all? Maybe in stocks or rare coins or an ant farm? Like what have you been doing?
Right? So all of these things, so I'm gonna keep, I'm gonna keep, I'm gonna control the conversation.
It is the old saying, whoever, whoever asked the questions, controls the conversation. So your elevator pitch can very powerful
transition into asking more questions. And I'm gonna actually steer this conversation to knowing, do you have any money? Do
you have any interest in investing in some ideas? Are we maybe a good fit to be good money partners together, right? Because if
we're not a good fit, we talked about this earlier, if we're not a good fit, just 'cause they've got money doesn't mean we're a
good fit to work together and with, it's a whole nother topic actually, we're gonna do, we're gonna spend some time on that
later.
Um, not in this module. We've got another module for raising money for your deals too. So again, that's a whole nother skill.
Whole nother muscle memory you can develop too about raising money for your deals. And we kind of go through step by step
conversation by conversation, how to attract money to deals, but also put you in the driver's seat to have the ability to pick and
choose who you want for your money partners. 'cause if you're paying double digit returns here by real estate, let's face it,
you've got some choices who you can pick for your money partners for your deals. Okay, so let's continue on.
So elevator pitch, I think we've covered that one in keep asking questions to engage them more about attracting money to your
deals or maybe seeing it's a good fit to be a, a tenant buyer for your deals. So (···0.8s) elevator pitch is, it's something when,
when I mentor students and a lot of students have already been through some sort of training before, and I (···0.7s) let's talk
about your one, one of I mentor students. It's whether it's virtual mentorship or a live mentorship. I always say to them
sometime during that, is it a two day mentorship, a three day mentorship, whatever it is. I say, let's hear your elevator pitch.
And they're like, oh yeah, yeah, yeah, yeah.
And I say, you have an elevator pitch. And they're like, well, (···1.1s) there's not a single student I've mentored who has an
elevator pitch. So this is your time. Take a few minutes, pause the recording, copy mine, word for word, make your own, but
practice it. I'm shocked. I'm shocked how many times students don't have an elevator pitch and I didn't do mine overnight. I
actually came over probably a month or two. Trial and error. Again, just make it happen. So next slide please, Bradley. (···3.5s)
Alright, so while you're at this, oh, look at that.
Very timely. It's not, it's like the, it's not the first time I've done this. Write an elevator pitch that you can use at real estate
networking event. Let's say you're at a live with a rea, a meetup, it could be a dinner party, it could be some sort of social event,
right? Um, so, you know, write something to use at a real estate networking event. It's gonna gear towards realtors, mortgage
brokers, other investors. You're trying to find money for your deal, potential money partners. You're trying to find a, a mortgage
broker, a a realtor.
So what I did, and this is how I grew my business. I, I grew my business, not so much social media driven. I was maybe a little old
fashioned, you know, I may not the youngest person watching this recording. So I kind of grew my business face-to-face on kind
of handshakes and, and meeting people. Um, so what I went to meet up. So I went to r's, I started marketing myself. Maybe I
started working my marketing myself a lot. I don't know. But that's just what I did. I was motivated. I wanna do deals. I had
some new skills, I had some direction, I had some motivation.
I want to do this. So I would go to the live events, (···0.7s) live events, Google 'em, there's lots around there. Would go to r's.
Sometimes they're paid events, sometimes they're free. And I had business cards and I would just basically talk to people. Was it
outside my comfort zone? Absolutely. Did it make some great connections? Absolutely. So I'm, well, I'm atria. I was usually by
myself. And so I would just go talk to, if I found another individual by themself, that's pretty easy. If I found a group of four or
five people, do I go break into that group?
Maybe, maybe not. So I, I started off just going talk to an individual and walk out to 'em, nice to meet you. Exchange business
cards. (···0.7s) And I'd say, you know, how long you been investing in real estate? And I would say, I, I always say I'm a newer
investor to this day. If we meet at a real estate event, I will say I'm a newer investor. Why? Because I'm always learning. We are
always learning. You know, like 18 months ago, I knew nothing about Airbnb. Well, fast forward 18 months later, you can learn.
So I was brand new at Airbnb 18 months ago. You're all like, what's next?
I don't know. I hope it's a new strategy next. 'cause it's always nice to learn. So I would say I'm a newer investor because I don't
wanna be the smartest guy in the room. I don't want the attention. I'm not there selling training. I'm not there selling
mentorships. I'm just there to learn and network and grow my business because that's where it all starts with. So I walk up to an
individual or a group of people, I give 'em a business card and I say, how long you been investing in real estate? What kinda
investments do you do? Like, what kind of properties do you invest in? I never say, how many doors do you have? That's rude. I
how many doors do you have? Well, what if I've got one? I say, oh, a friend of mine actually have one door.
And he says that and people say, oh, I hope things pick up for you. Oh, you are investing for 10 years. You got one door, hang in
there, you'll get better. No, it's an 18 unit commercial property. It spins off about 15,000 in positive cashflow. But he's got one
door. But he's a very humble guy. You meet other people at these events. We've all been to events there and events gonna drive
me crazy. 'cause a lot of these marketing or these real estate events, everybody, they're all millionaires. They think, right?
They're, oh, I did a hundred doors last year. Well, well, okay, great, but what kind of cash did you make?
What's your cash flow? What kind of management headaches did you have? Um, people love to talk numbers. So I don't ever
really say, how many doors do you have? I never asked that question. But (···0.7s) again, we could go off on all different
tangents here. So, um, so what I do is walk up to them, um, how long you been investing in real estate? What kind of real estate
investing deals do you like or do you look for? (···0.6s) And from there I'm gonna talk to them. What I'm trying to do is grow my
business. I'm trying to find power team members. (···0.7s) And so I'm, I now marketing myself as a real estate investor.
I'm gonna say to them, um, do you have a good mortgage broker? You've worked with you, you've got a property, you got a
mortgage? Yeah. Do you, did you find a good in investor friendly mortgage broker that you could recommend to me? Okay, so,
uh, could you gimme their phone number? So on the back of their business card, I'm gonna write down, you know, Bonnie, the
mortgage broker and a phone number. Okay? So I'm gonna say, well, that's great, I appreciate that. Do you have a, do you have
a realtor that you've enjoyed working with? You bought a house or bought some property, you had a realtor. Uh, they're
investor friendly. So, okay, well here's a realtor. Bob realtor, Bob's phone number on the back of that business card.
Do you have a home inspector? Um, do you, do you have an appraiser, right? Do you have a, again, all the, so I'm gonna on the
back of that business card. So I'm, I'm gonna leave that one-on-one meeting. That one-on-one introduction. I'm gonna have four
or five names in the back of the business card. And plus I know what that person's interested in buying. Are they looking for
duplexes? I'm gonna ask the person I'm meeting. (···0.7s) If I had a good duplex, would you be interested? Maybe I could sign it
to you. Um, how are you prepared to close in that, right? Because are you, do you have cash lined up?
Do you have joint venture partners lined? Do you have to get a mortgage? I'm screening them all the way through. And this is
more detail for detail about, um, a wholesale deal or maybe a joint venture partnership. So once you meet somebody, well, what
I've done, I've got their business card, and on the back of the business card I've got four or five names of their power team
members, (···0.5s) mortgage broker, realtor. I may get more realtors. I get two or three realtors or more than one mortgage,
mortgage broker. (···0.5s) What I'm gonna do the next day, I'm gonna call these people, I'm gonna call up and I'm gonna say,
Hey, Bonnie at a b c mortgages, I, we have a mutual friend.
I was actually talking to a mutual friend last night. His name is, his name is Bradley. I was talking to him at the, the Broward
County, uh, meetup. And, um, Bradley said some great things. He's helped you in his business to get mortgages. And uh, uh,
Bradley and I are associates, we're friends actually. And, uh, and, uh, he said We should, maybe I should give you a call and
come talk to you in your office about doing some business together. (···0.8s) I know the foot in the door, right? Did I know that
person Well, um, again, I could, did I say, are we friends? Well, maybe I shouldn't say we're friends. I said, I was talking to
Bradley last night and we have a mutual acquaintance.
And he said, I should give you a call. Bonnie at a BBC mortgages is gonna say, come right and talk to me. Or let's have a zoom
call, whatever. It's, right. (···1.0s) So all these things, (···0.5s) I can leverage my relationship with a new investor to get some,
(···1.5s) some, I guess some ground, some commonality. I guess some I can leverage their relationship and I can actually get
some credibility through them, right? Because when you call up a new mortgage broker, like, who are you?
How'd you hear me? Because it's just small world. They wanna know how well I found you on the internet. I found you on
Google. They're like, oh, well come on in. But that's weird. Whereas if I've got a foot in the door from a common friend or
someone better yet who actually gave them business, I've got some, I've got some, some groundwork there, I can actually get
and get some leverage off their relationship. So again, every time I went to a meetup group, I would, I, my goal was to talk to
five new people. I talked to five new people, get five new business cards on the back of those business cards that had four or five
new phone.
I would leave that with 20 or 25 new connections to call the next day or the next few days. You can't make 20, I couldn't make
25 phone calls. I was going to work back then. (···0.8s) So how you market yourself can really spin off a lot of new business. And
that's how I grew my business. I didn't do a ton of online stuff. I didn't do a lot of ton of social media stuff in 2010. I just wasn't
that guy. I do a lot more now, but, but when you actually go to a meeting and aggressively meet new people, aggressively kind
of like select and choose and say, Hey, who's your team members?
Who do you, who can you help me? Who can you refer to me again? I'm looking for mortgage brokers, um, realtors, uh,
inspectors, appraisers, but primarily mortgage brokers and investors. Investors, mortgage brokers and realtors. But I'm there to
talk to investors. 'cause investors, I could wholesale deals to them thinking of potential money partners. I'm gonna get on their
email list. You'd be amazed how many times people are trying to build their buyer's database. (···0.7s) And I'm going about
whether it's a joint venture database or a buyer's database for a wholesale business. So I say, add me to your, your database.
Add me to all your buyer's databases. Um, you'd be amazed how many newbie investors email you something. And along that
email, they actually send their entire database with it because they don't know how to B, c, C, they don't have them paid for an
email service or actually hides all the other email addresses. I've got thousands of other names and other investors because the,
the person emailing me didn't, didn't hide all the other email addresses on there. So are these potential buyers for deals?
Probably. Can I shoot them an email or call them or get in con Hey, are you interested what you can, you can grow your business
exponentially just by handing out business cards, meaning people face to face if you do it the proper way.
All right? I don't wanna spend a ton of time on this, but you can see how you market yourself can have a huge difference. So
write an elevator pitch I can use and a real estate investing network. Again, you can use the one that I gave you earlier. Write a
pitch to use a meeting someone for the first time at a social event. A social event could be different. They maybe don't have real
estate knowledge. They could be at a hockey game, a dinner party.
So you wouldn't use as much real estate terminology, be more lighter. But you could use an elevator pitch and transition into,
have you ever invested in real estate? You know, if I, if I, if I had some properties, would you be interested in seeing them at all?
Um, if you're not invested in real estate, what kind of investing have you been doing? So (···0.7s) how you market yourself really
can go a long way and the better you speak, like the way I speak today was not how I spoke in 2010, right? In 2010 would be a
lot more ums. Hmm. Uh, well (···1.0s) that's just natural. I'm sure Bradley start off that way too, of course.
But now you see, I could talk about it for days because you just got practice, practice, practice. And of course once you get some
deals to back that up too. Um, and it's tough. You know, when, when somebody says to you, this sounds great, you know, this all
sounds great. How many deals have you done? Because when you're a new investor, right? I told the person, I'm a newer
investor, they say, well Steve, how many deals have you done? And lots, that's no problem. I couldn't talk about deal after deal
after deal, story after story. But if it was truly you haven't done any deals, I would, I would go with the truth. I would never lie to
somebody or try and fabricate.
You've done deals, but say what I, what I was taught by my mentor way back in the day. (···0.5s) And what I was taught was
somebody when other potential money partner or maybe a mortgage broker talking about a complex strategy like a lease
option, they said, Steve, that sounds great, but how many joint ventures have you done? And I say, well, tell you the truth. This is
the first deal I've done. First deal just like this. I'm doing, however, my mentor, his name is Bradley or whoever mentor is, and
he's been doing deals like this for, well, five years, 10 years, 20 years, whatever.
It's, and if you want, we can get Bradley on a three way phone call or a Zoom call right now and maybe he can answer your
questions better than I can. Would you like to get Bradley on a phone call right now and he can answer your questions. (···0.8s)
So when you've got the power to leverage a mentor, you get the power to leverage somebody else's knowledge. I've done that
before. I've made that offer to students, I've mentored, right? I'm happy on a three way form called the mortgage broker
potential joint venture partner. 'cause I probably can't answer the questions better. You can leverage my knowledge, leverage
Bradley's experience, leverage our stories.
Because I can tell stories of a joint venture deal or a deal or I had build that up with some stories of, because numbers, yeah,
numbers are fine, but stories sell and we all know that numbers tell, stories sell. So (···0.5s) anyway, marketing, let's, uh, we can
go on for three days, but this can't be Bradley. Oh, I just hit the button to fast forward because you fast forward for me, Bradley,
you're driving. (···2.0s) So marketing, uh, your emotional connection with protect prospective clients. Start with a good name,
like your company name, right?
If I wanna call myself a, b, c real estate investor, well that's kind of boring. Is there any kind of connection? Connection? I call it
Steve, the house collector, Steve, the home collector. I could call it Bradley's home collection business. Um, again, what do you
do if I called it, uh, just a number company, right? Number companies are common, they're easy. But let's pick a name,
something to connect. Ideally the name is gonna sh share. Like show people what you do in your business, right? Picking a name.
I'd call it Steve's home collectors. Steve's distressed property buyer.
There's all kinds. Now the problem is a lot of good names are taken, right? You have to go in the domain, um, go to GoDaddy,
see what's available, see what's not available. I wouldn't just go to GoDaddy and do that. I'd do like maybe a, what do you call
that? Like a Hy Deer history. What do you call that, Bradley? Oh yeah, (···2.0s) yeah, yeah. So if you just go to GoDaddy and put
in Steve's home buyer, suddenly GoDaddy, GoDaddy picks up on that and all the internet bots and all that. So suddenly I go to
buy Steve's home buyer and suddenly price is four times more.
'cause all the, the internet bots. And this is all new to me, right? So, and I'm probably butchering this, but again, so go on
incognito mode and you can actually do some private searches on Steve's home buyer. Is that available? Yes, it is. So when I go
to GoDaddy and actually buy it, then it, the price isn't oddly inflated four or five times more. But try and find a good name, try
and find a catchy name. Try and find a actually says what you do, right? If you're a property manager, call it Bradley's Property
Management. Bradley's like, you know, um, high performance property management, like these high performance now is kinda
the name of everything.
He's not just a property manager, he's a high performance property manager. That's just kinda the buzzwords of, you know, the,
the current situation. But, uh, um, get a, get a good logo, hire somebody to do your logo. Um, consistently use your logo and
that color scheme on everything. I wanna identify that. There's so many things you can do for giveaways, like stress balls, coffee
cups, pens, t-shirts, hats, like golf shirts. There's so many things you can do for giveaways. Kind of create like an online presence
and you can wear yourself, you can wear your own swag yourself and create some online presence.
Brad, what's the next slide? Is it another marketing one? (···1.5s) Perfect. Yeah. Name your company. Tell us who you are, what
you do, how you do it, distinguish you from the competition, gets customers interested, invites further investigation. So it is
endless what you do with marketing. Bradley, this is the last slide for marketing, then we're going into some creative financing.
Is there anything else you want to add to this? (···0.8s) No, I mean we've, we've definitely covered a lot of this marketing stuff
and it truly is, it's just so important that, that you're representing yourself well as you, you start this business, I think Steve's
given you guys a lot of great information.
That elevator pitch is, is huge. 'cause it, you just building that network is, is still just the, the key to this business in my opinion.
It's, it's getting that power team, it's meeting those other investors that can help you be better. So (···1.8s) Cool, we'll see you in
the next one. Sounds good. (···2.7s)
(···1.3s) Okay, let's continue on and talk about some creative finance, creative finance. Um, we've talked about that in many,
many words. It's one of these buzzwords you hear about real estate investing and creative finance. There's so many strategies,
ways to do this that come to mind. Uh, um, you know, there's, (···0.6s) I've got my common ones, my go-to ones that do for
creative financing. In fact, we try and do creative financing on every deal we do. Um, some, some are 100% creatively financed.
Sometimes it's down payment, creatively financed. Sometimes it's, um, the principle, like, it's, it's just endless. Any combination
of creative financing. What we obviously want to do of is have creative finance that's legal, ethical. Um, could you get some
shady areas, maybe some unethical illegal ways of create on creative financing? Yeah, you, you probably could. I wouldn't
recommend them. Um, but, uh, creative financing can, um, as long as you've got the creativity and the paperwork to back it up,
and a willing seller and a willing buyer, there's all kinds of things you do with creative finance.
Actually, a very large topic. We, we, we talk about creative financing and just about every deal we do, Bradley and I, creative
finance is a big part of our business. (···0.9s) So, creative financing. (···1.0s) Basically with creative financing, we, we want to do,
our goal is to do more with less. So what does that mean? We wanna do more with less. We wanna do more deals with less of
our own money. We wanna do more deals. So getting a higher return investment, putting a higher cash on cash return.
I know we, we haven't really talked about cash on cash return yet, but these are, anytime you talk about money and leverage,
return investment, these are kinda the buzzwords. And we'll elaborate more on those in the next, uh, upcoming, uh, segments
here in this training. So, doing more with less, basically increasing our r o i, putting more money in our pocket with less of our
own money, or ideally, none of our money out of pocket. We don't do that deal after deal. As I said before, if you're doing real
estate deals using none of your own money or maybe none of your own credit, it's unlimited the number of deals that you can
do.
And that's kind of what we want. We don't want down payment money or purchase price, money or credit to limit us on the
number of deals we can do. So (···0.7s) a good goal, a good target would be to have 20 times your (···0.6s) assets. What does
that mean? So, with creative financing properly executed, we wanna be able to control 20 times your assets. So right now, take
a, take a pen, take a pencil, get a, get a piece of paper, and just think about what are your assets?
What, what kind of assets do you have? Do you have, do you own a property? Do you have equity in a property? Do you have
some retirement savings? Do you have some cash in a bank? Do you have some money buried in the backyard somewhere?
Think about what you have, right? Think about what you have for your net worth. (···0.7s) And with good creative financing, you
should be able to control 20 times your assets or 20 times your net worth, (···0.6s) right? And that, that could be a staggering
number for a lot of people. But again, if you're doing deals, you get joint venture deals, maybe you, you split the profits 50 50, or
you're using somebody else's down payment money, you get the mortgage or they get the mortgage, you get a part of this,
(···0.5s) 50% of something's better than a hundred percent of nothing else.
Say it over and over and over. So, (···0.8s) are you gonna get 20 times your assets in your first deal? No. Your second deal, no,
your first year, probably not. Once you start doing real estate at a higher level, year after year in, in my experience doing real
estate, the first year kind of took me, you know, to learn, do a few deals, kinda get my feet wet and build a team.
That's my first year, right? My second year, I started making some pretty good money. (···0.7s) My third year actually replaced
my working income. So essentially I, I replaced my working income. I didn't have to go to my j o B any longer. I (···0.6s) hit my
fourth and fifth years. It was life changing money. (···0.8s) And at that time I was doing joint venture deals. I was, uh, was in the
20 times your assets, maybe depends, you know, but at the same time too, as life changing. And that was back in 2010. So it's
just increases exponentially. The more you do, the more you know, the better deals, the bigger the deals.
Um, it's just, there's so much opportunity out there. And so 20 times your assets, write that down. That's a good target. That's
good goal to shoot for. Okay? Uh, also creative financing. Infinite returns, (···0.8s) we talked about that before. Infinite returns.
Um, so again, if, if I've got no money invested in the deal, if I make $1 (···0.9s) in return in that deal, like my return's actually
infinite. I've got zero money invested. I've got, I've got $1 of profit.
So it's infinite returns. Let's say, let's say compared to that, if I invest $1 into that deal, my dollar is a cost, right? Let's say I make
a dollar. So I've invested a dollar, I make a dollar, I'm left with $2 at the end. So my, my return is actually 100%. (···0.6s) Okay?
So infinite returns obviously far better than in, than, uh, a hundred percent. Now, a hundred percent is good. Um, we talked
about lease options earlier. We talked about 20% annual returns, 30% annual returns, 35% annual returns possible.
We talked about money partners getting, you know, double digit returns secured by real estate. There's strong returns secured
by real estate. But I like infinite returns. (···0.6s) Anytime I do a deal with a, a joint venture partner, money partner, anytime I
borrow money right from somebody else, my money partner may get 15% return, 10% return, 20% return, right? It's, it depends,
right? The, the return is kind of all over the board. (···0.9s) But if I've got no money invested, my returns are infinite. So think
about, you know, if you can, if you do a real estate deal, let's say you do a lease option, we talked about that.
Let's say, let's say do a lease option deal. I make $20,000 (···1.0s) a year, right? Whether maybe it's a purchase lease option. Um,
let's say, let, let me back that up. Let's say I've got a joint venture partner. We do a lease option together at (···0.7s) the end of
three years, at least option makes $60,000. That's 30,000 for my money partner. That's 30,000 for me because my money
partner brought the money to the deal. My returns are infinite. So I like that. Infinite returns are great. I like infinite returns the
best. 'cause I have no money at risk. I can take my money and go do something else.
So creative finance, there's (···0.8s) definitely lots of opportunity there. Um, other strategies are home equity line of credit. So
heloc, H E L O C a home equity line of credit is a great source for getting creative finance. If you've got a property, (···0.7s) it
could be an investment property, it could be the house you live in. If you own that property, you've got some equity in that
property, like the home equity, right? You can actually go to your lender, go to your bank and say, I'd like to tap into some of the
equity in my property.
I'd like to open up a home equity line of credit. And what that is, so if you've got a property, let's say you've got a property,
maybe you paid $300,000 for your property. It could be an investment property, it could be a property you live in, you've got a
mortgage, um, or maybe you don't have a mortgage, but let's say you've got some equity. You, you bought the property for
$300,000. (···1.2s) You've had this property for x number of years, (···0.5s) you've got a mortgage on the property still. Um, so
with a mortgage on the property, let's say the property's $200,000. So you've got bought it for $300,000, the mortgage is
$200,000.
You basically got a hundred thousand dollars in equity there, right? You can go to the bank and you can say to the bank, I want
to, I wanna tap into my equity. I let you get $50,000 home economic credit. Now, they won't give you all $100,000. They usually
do like an 80%. They've got a buffer in there. They usually won't let you go all the way they value. If they do, that's great, but
they usually don't. (···0.7s) Last time I got a home economic credit, they gave me up to 80% of the equity in the property. Now,
the equity in the property, that's, you have first right?
To that. If you've got a property and you've got some equity in there, again, if, if it's, if it's worth $300,000, you have a mortgage
for $200,000, I would go to the bank and I would get a home line of credit to the maximum amount they would give me. If you
own a property free and clear your home equity (···0.5s) line of credit, (···0.6s) right? Um, if you have property free and clear, I
would get a, I would get a, a HELOC for the maximum amount, 80% or whatever. They'll give you whatever the ceiling is on that.
I would get a HELOC for the, the full amount, whatever you possibly, because there's many, many reasons.
Um, it goes back to asset protection, right? It shows you have a, a lien against your property. Try, somebody tries to sue you.
The, the, the attorneys would say, oh, wow, Bradley's got a property here. Um, he's got a nice place in Delray Beach, looks great.
Um, you know, oh, oh, if somebody tries to sue Bradley, the attorney's would say, oh, Bradley, he's got a, he's got a lien against
that property. Bradley may own it free and clear, maybe he's got a mortgage. But if he's got, he feels it free and clear, he can
put a, uh, a HELOC on that property and actually shows a mortgage. It's registered a mortgage up to 80%.
So suddenly he's got some, he's got some very inexpensive assets protection. So rather than somebody trying to sue him saying,
wow, he owns his property, free and clear. Wow. Bradley's got a target on his back. Now Bradley has a, a mortgage on his
property up to 80%. So on paper, it looks like he's actually, um, not worth much money because he is got a mortgage. Now they
don't know. Is it a heat lock that's not been tapped into his an actual mortgage? Nobody knows. But suddenly the idea of suing
him was not as favorable as it was before. 'cause they see, they see debt. So I had HELOCs on my properties for other reasons,
because access to money, (···0.6s) I can, I can put a HELOC in that property and go to my banker, say, I want to put, I wanna put
HELOC in that property to the maximum amount up to the 80% level of my equity in that property.
(···0.8s) They say, no problem, it's gonna cost a bit of money. They're have to do an appraisal, gimme some legal fees. It'll take a
few weeks to set that up. But at that, I've got access to that money. I can take that money and I can, I can borrow against it,
right? I can, I can use that to invest. I can buy the property. I use it for down payment. I can do whatever I want with that money
because I've got first right to it.
That's my property. It's my equity, it's my money. (···0.9s) So many people say to me, Steve, I own that property free and clear. I
say, oh, I'm sorry to hear that. I've got no debt to, I'm sorry to hear that. (···0.7s) Right? You've got money. What the bank is
doing, if you own a property free and clear, if you've got no debt, (···0.5s) then the bank is actually taking your money and
they're investing on, on your behalf. They're investing it for you. They're keeping the profits, (···0.9s) which I don't want that. I'd
rather invest that myself and I'll keep the profits. Now, the banks, they don't need the money.
The banks, I see, they post record profits, they don't need the money. So with that, so I want to access that heloc. He locked
myself, I'm gonna get my money working for me. Wealthy people always say, your money needs a job, right? Your money needs
a job. But so many people say, I have no idea what to do with it. Right? I've, I've worked with some wealthy individuals who have
properties paid for free and clear because they don't know what to do with their money. (···0.5s) Right? Could you, could you
take, could you take the key lock? Could you take some money outta your property? Could you buy an investment property?
Yeah.
Could you use the HELOC money to do a bunch of 20% down payments on some investment property? Bradley ran through a
great example earlier (···0.6s) and, uh, he showed, he showed the Bradley did. We've done already, did we know we talked
about it? Did we actually do the example where he showed the, the one property you get the five properties, the mortgage. We
did that already, didn't we? (···1.5s) Yeah, yeah, yeah. Yep. (···0.9s) Thank you. I thought so. I know we talked about it. I just
actually get it up. Leverage the leverage piece. Yes. (···0.7s) So exactly. So if you've got a property owned free and clear a
property, you want some equity, you could actually do the heat lock on that.
You borrow the 20% down payment and use that for buying, you know, can you buy one investment property? Could you buy
five investment properties? That's the leverage. And that's actually how I got started in my investing career. I had a property,
some equity in it, and I started the heloc I did, and then I started using that for the 20% down payment over and over and over
and over. Then eventually, you don't need the HELOC anymore, but you can kinda use that for other things. If you've got some,
some equity in a heloc, you can do that for investment properties.
Could you that use that money put in the stock market? You sure could. Um, could you use that money for like tax liens and tax
deeds? You sure could. Those are great portfolio income strategies, right? So people that have some equity, quite often they get
to the portfolio side of the circle of wealth a little faster because tax liens, tax deeds, things like that. Um, private mortgages,
hard money lending, great sources of, uh, for capital against your heloc. Get that, get that money working for you. (···0.7s) Good
thing about creative finances, credit cards. I'm a huge fan of credit cards.
If I can put something in a credit card, I will do that. Get money in the, or put that money towards a credit card. Um, big fan of
credit cards, big fan of getting your limits raised, right? Get lots of credit. Get your limits raised. I'm a big fan of credit cards give
you points, right? Um, I like free flights, I like hotel stays. I like all these things. You gotta pay for it anyway. Why not collect
some points on it? Why not? Um, do that. Why not run your life by credit cards? If you got a business, you have a credit card. If
you got a personal account, get a credit card, right?
I use credit cards for virtually everything. Whatever I can possibly pay by credit card. I do. I like the points. Um, it also allows me
extra purchasing power. Um, I, I never wanna say, um, there's an opportunity comes along, I can't afford it. I always wanna say
there's an opportunity coming along. Okay, I've got the capital to it, right? Do I have the cash myself? Can I get the cash from a,
from a, a property in a, in heloc? Um, do I have a joint venture partner? I could borrow the money from it, maybe partner up
with them. Um, I've got credit cards.
I borrow the money in a credit card or maybe an unsecured heloc, right? Uh, on, on the line up top on the heloc, it says secured
and also unsecured. HELOCs are great sources of, uh, funds also. So right there, I just listed five ways. Company of capital. If
somebody said, Steve, I've got an opportunity. I (···0.6s) never want to say I can't afford, I don't have the money. I wanna have
multiple ways to take down this deal. If I like the deal, if don't like the deal, say no. But if I like this deal again, like, like a heloc,

cash, credit cards, unsecured loan, um, you know, JV partners right away I'm going through this mental checklist of where can I
find the money for this deal?
Lots of opportunities out there. And creative finance. When, when you learn creative financing on a higher level, suddenly you
start finding money you didn't know. You realized. And so many people I've worked with, they think, oh, I'm, I'm poor. I'm, I'm
working poor. I just pay my mortgage. I don't have any money. But once you start un unlocking the money in your property,
once you start unlocking the money in your home, your equity, you actually, now you have some capital you can do things with.
Learn to invest it, learn to get a higher r o i and get that money moving for you. We call it the velocity of money. (···0.9s) Now,
the velocity of money is a fancy word for get your money moving. How fast do you make that money? Circle around. If you take
$20,000 or $50,000 mean heloc, how fast do you get that money to double? Right? Bradley talked about, uh, the rule of 72. How
fast is your money double. We want that money to double as fast as possible, or at least get a return because your heloc, your
money's sitting in your house. Your house is your biggest investment. You may possibly make.
Get that equity working for you. Get it, put some money back in your pocket. Now, do it safely. Do it securely. 'cause again, we
want this money. We wanna rule number one, don't lose money, right? Rule number two, don't forget rule number one. That's
just the way it goes. So we wanna invest wisely, invest smartly, especially when it comes to HELOCs, that's maybe your principle
resonance. Okay, Bradley, do you have anything you want to add there? (···1.3s) Yeah, I, uh, I, I can't agree with you more. I
mean, the, the, the way to look at credit cards specifically was probably one of the most, (···1.3s) I, I don't know, mind blowing
aha moments, I guess as, as I started out as a, as a real estate investor.
And it was just because I, I had grown up and always been told that, you know, credit cards are bad. (···1.2s) Only use it in case
of emergencies, things like that. And it, it, it isn't that credit cards are bad, it's, it's a tool and, uh, you know, it can be used for
good or bad. Uh, so it depends. It depends on how you use it. And, and learning how to get creative with financing like this and,
and how to (···0.5s) afford it versus saying, I can't afford it.
Like Steve mentioned there is, is just (···0.7s) massive. And, and, and I know both Steve and I have completed plenty of
transactions where in the very beginning it didn't look like a deal was gonna happen, (···0.8s) but it's coming up with some of
these different creative ways to finance, uh, that we were able to get those deals done and, and get them done at a very high
level where we're getting those infinite returns or double triple digit returns.
So, yeah, it's, uh, creative finance is probably my favorite part about this whole business, to be honest with you. (···2.3s) Cool.
(···0.7s) All righty, let's continue on then. Yay. (···1.0s) There you go. Actually, probably if you wanna continue on, I've lost the
slide there. I moved my screen, so if you wanna jump in there while I find it. Oh, no problem, buddy. The, um, next is the different
types of creative financing, uh, that we're looking at here. And so we have seller financing.
(···1.1s) And seller financing is when we are looking at the individual who owns the property. Uh, we are gonna have them be the
bank for us versus us going and getting the banking, uh, a loan from a bank like Bank of America, chase Bank, that sort of thing.
So (···1.4s) in seller finance, it's, it's (···1.0s) awesome because we can ask the individual, uh, a lot of leading questions, uh, that
are benefits to them, uh, to see if they're interested in do doing seller financing.
So (···0.9s) when we ask, uh, any potential seller if they're interested in seller financing, Steve and I would say, uh, are you
interested? Instead of getting all your money right now and having to pay all the taxes on that right now, would you be
interested in, in decreasing your tax burden over time on this deal? (···0.6s) Would you be interested in getting a monthly income
instead of one big lump sum? (···0.6s) Would you be interested in making interest (···0.6s) on the money that you were gonna
get for this and taking it over time?
And instead of one large lump sum, so we actually point out all the benefits to seller financing, where the individual is going to
then be the one holding the mortgage. We're gonna make those monthly payments to them every month instead of paying the
bank. (···1.1s) But the, the, the best part about seller finance is, you heard me when I said I don't have to go to Bank of America. I
don't have to go to Chase Bank.
So what does that mean? It means that typically we have no credit check, uh, and, and no income verification because this is
gonna be a deal between two individuals. (···1.1s) So we get to set all of the terms. Uh, so that is why we really love seller
financing. I know that, uh, Steve, uh, has always said, if you're not asking for seller financing on every single deal, you're not
asking for it enough, uh, because it truly is a, a very powerful way, excuse me, to, uh, to get into a property.
(···1.6s) So that is the seller finance portion. Then we have on here joint venture, uh, creative financing, which (···1.1s) again,
Steve has talked a lot about this when we talked about lease option, that sort of thing. When we are doing, uh, joint venture
partners and they're bringing maybe money to the deal, maybe money and credit to the deal, (···0.9s) but we're gonna give
them half the profits.
(···0.9s) If you're showing an investor a double digit return, sometimes even less. I mean, uh, you know, we, we talked earlier
about take your money to the bank and, and slowly watch it die as it doesn't even keep up with inflation in a savings account.
Uh, get a, a (···1.5s) mutual fund or something like that. Cd I mean, again, very, very low single digit returns. So if we can find a
JV partner, joint venture partner that's willing to, uh, bring their money in credit, and we can show them eight, nine, 10%,
(···0.8s) it's very likely they're gonna work with us.
And if they're making eight, nine, 10% on their money, they're not gonna be, uh, too concerned with having to then pay us for
our work, because we're the ones that have the knowledge. So (···1.0s) joint venture is also another great way to get creative
and, and find a way to get deals done. And the joint venture partnerships, we like to, um, do them as 50 50 splits.
Most typically, uh, however you will see that change. And, and, you know, we like to do that because it kind of is, uh, uh, shows
that both parties are are involved very seriously. But if you were doing a very large deal and, and somebody had to bring a lot
more money to the, to the table, maybe you take a smaller percentage. Maybe it's not a 50 50 split with your joint venture
partner, maybe it's 70 30, maybe it's 30 70.
So you can do that in all different ways again, but that's why the creative part of creative financing is so powerful, because we
find different ways to make these deals work. Uh, next is we have private money, uh, and hard money loans. (···0.8s) Now,
private money loans, (···0.6s) they typically will have more questions about you as an individual, your personal history, uh, things
like that.
You can, you can have to potentially answer those type of questions. They may look at your credit, uh, that sort of stuff for
private money, hard money loans, however, true hard money loans are just based on the asset. (···0.8s) And we're gonna get
into the specifics of hard money loans a little bit later because that's something that's very, very significant, very, very useful, uh,
as we start our journey as real estate investors.
So we're gonna go into that in a little bit more detail here shortly. Um, other ways for creative finance are second mortgages. So
you can find lenders that are willing to take a second position. Uh, Steve was talking about the HELOC and that sort of thing. So
that's a, if you own it free and clear and you get a heloc, that's a first position, but you can actually get a HELOC on top of your
mortgage. So let's go back to the example Steve was talking about. It was $300,000 property.
He's got $200,000 (···0.8s) worth of a, a mortgage on it with, we'll say Bank of America. (···1.4s) And now he wants to go get a
HELOC for, uh, the, the remaining equity he has. So he goes and he gets a, a HELOC for $80,000, uh, 80% of that equity that he
has (···0.6s) that key lock or, uh, that line of credit is actually in second position, uh, or is a second mortgage, if you will, behind
that first mortgage that Steve would have with Bank of America.
So (···0.7s) if they ever had to foreclose or anything like that, uh, when the property would sell, the first (···0.6s) person to get
paid would be Bank of America. The second person to get paid would be the heloc. Now, a lot of times a HELOC or just a second
mortgage in general may not give you that full 80% loan to value like Steve was talking about. It may be that because they're in
second position, they'll give you a heloc, but it's only 60%, 70% of the equity value that you have.
So, uh, gonna be different with all the lenders, what, what they want as far as those loan to value ratios. But, uh, second
mortgage is always a way we can find some capital and pull capital out of a property to invest it somewhere else. Um, another
type of creative financing, and this is probably, uh, one of the most popular over the last 10 years, is to buy, renovate and
refinance.
(···1.4s) So basically, again, what we're looking at doing here is we buy a property at a discount. So a (···0.8s) hundred thousand
dollars property (···0.6s) needs about $20,000 (···0.8s) worth of work, but after that $20,000 of work, it's gonna be worth
$200,000. (···1.2s) So what we do is we buy the property for a hundred, we put the $20,000 (···0.8s) into it, we get some tenants
in there, we open it as an Airbnb, whatever we may do, uh, but we get the income coming in and then we go to the bank and we
refinance the property based on its new higher value.
(···0.5s) So the renovation, remember our rules of investing, we're adding value there. So after the renovation, we've added the
value. (···0.8s) Now we go back to the bank and we say, Hey, we just bought this property for a hundred thousand dollars, but
now we would like to, uh, get a loan on it because it is worth $200,000.
So (···0.6s) that is where they would then refinance the property (···0.9s) and they would actually cash you out. (···0.5s) So if
you're able to get a, let's (···0.6s) keep the math simple here, an 80% (···0.8s) mortgage, so $160,000 of the property's new,
$200,000 value, but you're into the property for 120,000. So (···4.4s) they write you a check for the, uh, balance.
Basically you pay off the original, you pay off your purchase price of a hundred, you pay off your repair costs of 20,000, (···0.6s)
and you've got a mortgage, uh, for 160. So you actually can profit $40,000 (···1.8s) into hip pocket National Bank, Steve, and i's
favorite bank. (···0.9s) And, uh, it's also tax free because that's technically a loan. (···0.6s) And then your cashflow is still paying
that monthly payment. So you're still able to, uh, build your equity in that property while also getting some cash that can be the
down payment or the repairs on the next property that you're gonna do to then buy renovate and refinance once again.
(···1.5s) So that is, um, kind of the buy, renovate, refinance portion of creative financing. (···1.1s) And last but not least, I have a
syndicate mortgage. Uh, so Syndicate mortgage, and Steve, you can correct me if I'm wrong on this one, but I think we were
going for the example of putting multiple properties under one mortgage.
Is that what we were talking about on that one? Um, possibly like syn syndicate mortgage in my experience is where you get a
group of people, um, everybody kind of like pools their money together in one larger mortgage. So basically become like a
shareholder in a, in a larger mortgage. Now this is typically a, could be an apartment building, could be, could be a commercial
property. It's usually a larger property. Um, interesting.
Uh, I've recently done, uh, doing, currently doing a flip on a larger property with syndicate mortgage. Uh, there is eight different
investors and syndicate mortgage there. So it's basically they pooled the money together, did a syndicate mortgage there, um,
private mortgage with that. And so with that, um, everybody's kind of working quote rather than budget, trying to find one big
investor, really kind of break it down a smaller chunk. So if you, if you're trying to raise money for a deal, (···0.7s) said I need to
borrow $800,000, well you can borrow a hundred thousand dollars.
It's gonna be hard to find, it'd be challenging to find one person lend you $800,000. Will it be easier to find two people and
$400,000? That can be tough. What if you found eight people lend you a hundred thousand dollars each (···0.6s) or kind of break
it down, maybe 16 people lend you $50,000. Now the more people you have involved, it's kind like herding cats, right? With a
syndicate mortgage, you wanna have as few people as possible. Commonly the buy-in for sending a mortgage anywhere from
50 to 75,000, maybe a hundred thousand dollars.
But again, you kind of do what works with the numbers there. Basically it shares a syndicate mortgage, basically a group of
people pooling money together for, um, a mortgage like that combined. So very, very powerful. Um, there can be some
paperwork involved. Obviously the, the last mortgage I was involved with, the paperwork was 17 pages long of, of legalese. So,
uh, it's something you can't sleep. Uh, feel free to read a syndicate mortgage paperwork, but again, the paperwork can be
different deal to deal. So that's why I've done it in the past. But, uh, yeah, again, that's definitely next level a syndicate.
Mor mortgage is probably not your first deal, is my guess. It's probably not your sec, probably not your first year is my guess. But
again, we wanna plant these seeds so you're aware as down the road you see, oh, Steve, you know, Steve talked about that
syndicate mortgage, what is that? At least you're aware of what it is because I'm shocked how many people been investing in
real estate for, for years, if not decades, and don't know what syndicate mortgage is or lease options. All these things are kind of
new strategy. Our job here with um, this foundations class is to, you know, introduce you to a lot of the basic strategies, give you
some, some foundational knowledge so you can actually have a conversation about syndicate mortgages or rent to owns or
wholesale or whatever.
(···0.6s) And you'll have some, some base knowledge there. Cool. (···1.8s) Alright, well let's move on here. (···2.4s) Seller finance.
So, okay, why don't we, uh, why don't we pause the recording here, we'll come back, we'll talk about seller finance and we'll start
fresh. Perfect. Thanks Steve. (···3.0s)
(···1.8s) All right, we continue on with seller financing with benefits to the buyer. So if, uh, let's say seller financing, uh, you're,
you're buying a property, a real estate investor, you're gonna talk to a seller. And as Bradley said, I would ask a seller financing
all the time. If you're looking at a duplex, a fourplex, um, you know, it, it is common, and it can happen. If you're looking at a
single family house seller financing, definitely it would be tough. Not to say it can't happen. Um, just not as common with single
family houses.
Um, duplex is fourplex investment investment properties. With income properties, it's definitely more common. The bigger the
property, the more common seller financing is. So, if, if, if, if you're the investor, you're looking at buying an income property,
the advantages to the buyer. So the advantage to you is simply there's no credit check. Um, the seller's really not going to look
into your credit. They may, but it would be unusual. So you don't have to get a traditional mortgage from a bank, so there's no
bank qualifying, and sometimes could be a reduced down payment.
So I've been in seller finance situations where that's exactly what happens, right? The seller didn't really care about the credit
check, no bank qualifying, uh, the situations reduced down payment, not always, sometimes is, sometimes isn't. It comes down
to who's the better negotiator, I guess. I guess it's for the buyer. How much down payment do they have? So the advantage is if
you're gonna do a bank financing, a bank loan, a (···0.8s) lot of paperwork, the banks are very good lenders.
The banks are very, very stringent lenders. The banks have their policies, their procedures. Um, it's not easy to qualify for a bank
loan. (···0.6s) A lot of paperwork to qualify for a bank loan. Seller financing, in my experience, can be much simpler, a lot less
paperwork, a lot of screening. Why? Well, because a seller actually still holds a lien on the property. A seller, the seller becomes
the bank, right? So instead of going to US Bank or your big national lender to get a mortgage, the seller's going to hold all or
part of the mortgage.
So the seller now becomes the bank, okay? (···0.9s) That's the biggest thing, right? Right there. So the seller, the seller, if the
seller's got a property, you wanna buy this property. If you need to put 20% down payment, well, 20% down payment, the bank's
like 20% down payment. The bank's gonna be 80% with 20% down payment. So with the seller entertainment, doing a holding
the mortgage, if you get the seller 20% down payment, would they hold the mortgage for you? If they're the 80%? Well, maybe
you never know until you ask, right? So you can ask, say, Mr.
Seller, I may have some challenges getting a traditional mortgage for whatever reason. Maybe you've got too many mortgages
already. Maybe you've got bad credit. Maybe, maybe lots of reasons. You can't get a mortgage nowadays, especially an
investor. If you're self-employed, it's tougher to get a mortgage. (···0.8s) So you ask the seller, Mr. Seller, could you hold a
mortgage for me? (···1.0s) And, you know, they may say, why you want me to do that? And list any number of reasons. But with
similar financing, you can do unlimited mortgages. (···0.6s) What if the seller said, I'll hold this mortgage for you. Buy I want, I
want more security.
I want 30% down payment. (···0.6s) Well, maybe that works for you, maybe it doesn't. What if the seller said, I'll hold this
mortgage for you, but I wanna hire, I want a higher purchase price. I, I, I'm asking 300,000, also this property, I'll hold a
mortgage for you, but I want three 20. Well, if you had to pay a little bit more for the property and, and get this deal done, now,
if, if it, if it cash flows, the numbers make sense. Maybe that's something you look into for your business, right? If it's, if it's
paying a little bit more over asking and getting the deal that cash flows or (···0.7s) walking away from this deal, right?
I've seen that before too. So (···0.7s) the seller connection negotiate. But quite often sellers don't know this. Sometimes they do,
sometimes they don't. But you as a savvy investor could say, Hey, I'll pay full price, but I want you to hold 100% of the financing,
Mr. Seller. Hmm. Sellers like full price. Now it comes down to what's the terms of the seller financing? Is it, what's the interest
rate? What's the term of that? What's an amortized, amortized, amortized over? Is it interest only? Um, can you defer some
payments?
And all these things, remember, we're gonna talk more about this later in different modules, um, getting into more details of
creative financing and seller financing. (···0.6s) But, um, but basically it's whether are you negotiate whatever the buyer and
seller agree on. So I guess, who's got the most motivation? The buyer seller. And who's the better? Um, the better negotiator,
because a seller financing it, it's a private mortgage, whatever, you two, negotiate whatever you agree on. So no credit check,
no bank qualifying sometimes reduce down payment, sometimes not, right? If I'm the seller and somebody's coming to me and
saying, Steve, we want you to hold the mortgage.
I'm like, absolutely. Let's talk about that. I would welcome a conversation like that. But it comes down to my motivation level. If
I'm not that motivated, I'm probably ask for a higher price. I ask for a higher interest rate, but I would, I would gladly entertain
the idea of being a, holding the, the paper. That's what we want to be, right? We go back to the circle of wealth. The circle of
wealth that we went through with Bradley earlier, like earned income, passive income portfolio, income holding paper or private
mortgage is definitely the portfolio side of the business.
We want to be a portfolio. So holding paper or holding a private mortgage finance is what we want to do. It's not, we welcome
people to come talk about holding a private mortgage or seller finance situation. So, (···0.8s) so the loan or the mortgage is
based on the asset. So with seller financing, um, typically (···0.7s) we don't really care what the buyer's credit is. We probably
assume it's not very good. Um, we probably assume they can't get a mortgage payment or can't get a mortgage from the bank
for whatever reason. Might not be bad reason.
Maybe they've already got five mortgages. Maybe the bank won't give any anymore. (···0.5s) So this loan is based on the asset
or the property or the building. Okay? So in other words, if, if, uh, if I'm the buyer, if I'm, if I'm buying a property, doing a seller
finance, it'll be r the paperwork break the paperwork that if I miss two consecutive mortgage payments, the seller can take the
property back, no questions asked. Now, it would be worded a little bit more legal wording than that. But basically, if I miss two
payments, just like a house, if I miss, if I miss consecutive pay payments with my bank on a mortgage, guess what?
They're taking my property back. The seller finances just the same thing. So the loan or mortgage is based on the asset, not my
income, not my credit score, not my mortgage ability, which is great because quite often when people, if you leave your day job
by choice or just because life happened, you leave your day job, you can't get any more mortgages. So as a real estate investor,
if you can't get more mortgages, that's tough. There's joint venture mortgages, but there's also commercial. And if you can do
commercial or seller finance deals, you can continue on doing more and more deals, even though you can't get bank loans
anymore.
So, (···0.7s) so when the seller finance, we negotiate with the seller, not the bank. Well, if you ever tried to negotiate with a
bank, it's tough. Banks, the banks don't really negotiate very much, maybe like a, a quarter point or a little bit here and there,
but the banks are in the business negotiating with you for your mortgages or your loans, which you can negotiate with the
seller. Because the great thing is when you're, you're negotiating with the seller about buying your property, it comes down to
who's got the motivation? Who wants to buy or sell this property? More you or the seller, just like the mortgage.
Who wants to hold this mortgage? More you or the, the seller. Like if, if you get the seller, hold the private mortgage, what's
their motivation? Right? There's lots of benefits to the seller for holding a private mortgage. We'll talk to those in in a second
here. (···0.8s) But if you're buying properties, you just selling financing and you're not getting a credit check, you don't have to
go through bank qualifying and maybe get a reduced down payment. How many deals like that can you do in a year? Or how
many deals actually do in two or three or four or five years? You can do lots of deals with seller finance.
It's a huge bonus because (···0.7s) so many people feel once you get capped out in mortgages by the bank, once, the bank will no
longer give you a mortgage. A lot of people feel they're finished with buying properties. That's not the way, that's not the case
whatsoever. I (···0.7s) I, in, in the past five years, I've gotten very few mortgages myself, very few mortgages myself, but I've
gotten joint ventures, right? Seller financing. So there's other ways to get mortgages besides, I just say traditional mortgages.
I've got very few traditional mortgages in the last five years. I've had the, I've found other creative ways to get mortgages and
joint ventures being the most popular by far for me.
But you, you do what works for you, right? But the last thing I would, I would never say you're finished getting mortgages
because the bank said no to you. You just gotta basically become a more sophisticated investor. Become a better investor. What
you'll find is you do more deals with less, less of your own money, right? It goes back to that creative finance slide we talked
about doing less, (···1.0s) doing more with less. And seller finance is a great strategy. So, Bradley, next slide, please. You got it.
(···2.9s) All righty.
So, there you go. Sorry. Um, seller finance benefits to the buyer. So number one, the property is sold. Now, seller finance works
best in a, uh, a buyer's market, right? So seller finance works best in a buyer's market. We wanna basically, or sorry, no, I
apologize. Seller finance works best in markets where it's tougher for sellers to sell. So if you're, if you're in a, a seller's market
and they've got lots of choices, we can sell my property, get multiple offers over asking, that's maybe it'd be tough to do a seller
finance.
So in a, in a buyer's market, when the, when the sellers don't have as many choices, right? The buyers, I've got lots of choices. I
gotta buy this property discount. I could buy this property discount. That's the ideal time to try and get multiple seller finance
deals, right? In a seller's market where seller has lots of choices, right? Seller's finance could be tough. Now not to say it could
never happen, but if you've got the seller saying, well, I've got four offers on my property in this one here, he wants me to hold
the paper on it, or hold seller financing, maybe they want do that.
Maybe they don't wanna do that. Maybe you have to entice 'em to seller financing by the next slide here is you make an over
asking price, right? If I can't get a mortgage, I, (···0.5s) I know it's a seller's market. I know, I know. I'm looking at a property, I'm
looking at a fourplex. (···0.8s) I know fourplexes are hot right now in the market. Everyone's fourplexes or multi-family property. I
(···0.7s) know right now if I can't get a mortgage on a property and there's going to be other offers on that sale, if the property's
asking $300,000, what if I came in at three 20? If I came at $320,000 with 100% seller financing?
Well, the worst they can suit do is say, no, I'll move on. Right? You never know until you get, um, but other advantages, so again,
for the seller, the advantages, their property is sold, their property is sold, they get to move on. Um, make it over asking price,
maybe not an asking price, but they also impossible tax deferral, right? So they actually postpone their taxes. Now, I'm not an
accountant, they gotta talk to their accountant about this, but upon a property sale for an investment property, then pay some
capital gains taxes, right?
That's pretty normal. So if they, if they have a property, if they, they sell it for $300,000, let's assume they have no debt, they
now have an income of $300,000 that year, they're probably gonna pay some capital gains on that is capital gains. It's usually
between 20 and 25% capital gains. That's pretty normal. I'm no accountant, but I'm using enough, some numbers from my
experience and my properties I've sold. So let's say, let's be conservative on this 'cause we always wanna be conservative. We
wanna, we wanna under promise, we wanna overdeliver. So I'm not gonna use a capital gain. Capital gains tax is really high.
I use a very conservative capital gains, capital gains tax vote 20%. (···0.9s) So 20% of $300,000, about $60,000 in capital gain. So
if a seller sells a property today at $300,000, (···0.9s) they may be looking at a capital gains tax around $60,000 straight to the
tax man that year, 60,000 in tax. That's a pretty big tax hit on a 300,000 property. Is there a way we can defer that tax? Well,
seller finance could be a way to defer that tax, because if we had them hold that mortgage or hold part of that mortgage over
the next 5, 10, 20, 30 (···0.7s) years, they only pay taxes on the money they collect in that mortgage.
So remember, they become the bank. Instead of paying US bank or R B C, our mortgage, we're now paying the seller in a finance
situation. The seller, we, they become the bank. We pay them month after month after month of mortgage payment. They pay
tax in the money they collect. So if we basically say, Mr. Seller, you hold this mortgage for the next 30 years, I'll pay this
mortgage over 30 years.
And we basically pay the next fir the first five years. We basically pay them a fraction of that. They only pay taxes on what they
collected that year. Okay? (···0.5s) Now, most seller finance deals do not go 30 years. That's just the way it is. We would
amortize or amortize, amortize, (···1.1s) amortize over 30 years, but we'd probably buy it out after five, maybe 10 years. That's
pretty normal. Um, private mortgages or seller finances, um, we could, again, if they want it for 30 years, fine. Most sellers
don't. They usually say five years, 10 years.
At that point, I could refinance and get a bank loan. I could sell the property. I could find some other private financing. You've
got some other choices, because over that 10, over that five year period, that 10 year period, I'm gonna take that property,
right? I'm gonna maintain the property. I, ideally, I'm gonna improve the property. I'm gonna bring the rents up. I'm gonna bring
the, the, the expenses down. These things we'll talk about later, how to bring, would that be bring the rents up, bring the
expenses down. What that does, that puts more money in my pocket by bringing the income up, bringing the expenses down,
that actually makes my property more valuable.
So if I bought it for $300,000 and I bring the income and I bring the expenses down, my property may now be worth 3 50, 400 or
more. I've made some money in the buy, I did some sweat equity. I I did some, uh, forced appreciation of that property. I put
some money in my pocket. So let's say I do that year after year, get my rents up, get my expenses down, (···0.6s) is not
uncommon in the right market, the right investing climate, if that property goes up significantly over five, 10 years. So after five
years, could I go get a a mortgage on this property?
Well, again, that's the whole idea. 'cause I don't want, I may not, maybe we don't want seller financing for 20 years, maybe five
or 10 to get the property. A lot of times it's done too in a, in a renovation situation or where the property needs some work. We
can do some seller financing for the first year or two. Renovate the property, (···0.7s) get the value of the property up, get the
rents increased there, and then get some traditional financing afterwards. 'cause sometimes traditional finance financing can be
cheaper, sometimes not. It gives you some choices. So as soon as you do seller financing, now you've got some choices, right?
Seller financing, traditional mortgages, again, there's lots of ways you can do it. You do what works best for you. And of course,
the seller. (···3.8s) Sometimes (···0.5s) as, as buyers of real estate, we look at things as this is a good deal for us. We want this
price, we want this interest rate. We want seller financing. We look at this, but (···0.7s) smart investors look at this. Well, how
would a seller look at this? What's the advantage to the seller? (···0.9s) Would, if I was a seller of someone's building, why I want
that sale price If I was a seller, what I want that interest rate, if I was a seller, what I want (···0.6s) that interest rate.
Again, all these things, we always, we always look at the things from our standpoint, a wise, a wise gentleman, I, I learned a lot
from, a lot of real estate knowledge from, he says, buying property is like a chess game. It really is. He says, you move, you, you
make a move, your opponent makes a move. You got buyer and seller and your opponents basically, I hate to say opponents, but
it's kind of is, it's like a chess game. It's definitely a game of theory and patience.
Sometimes you start getting, buying bigger properties. It's definitely a chess game because bigger properties typically moves
slow. You make (···0.8s) an offer, a comes later, maybe everything falls apart. You, you, you, you get the negotiation going
again, a month or two later, you know, negotiations fall apart again. And it's just, it's just a constant back and forth in chess.
And it is, it's so true. But you can get many, many great deals if you're patient and persistent. Okay? So just always think of that.
'cause we always think, well, what do I want? What do I want?
I'm buying it. I've got the power. No, you don't, you don't have the power. The seller owns the property. They have the power.
Now, if the seller has a problem, you probably have an edge, but the seller ultimately says yes or no. But I make a lot of offers. I
make a lot of offers. And some of those offers come back to me later and say, Steve, I've been thinking about your offer. Can we
revisit that? Well, of course we can revisit that. It doesn't mean I'm gonna pay what I originally said. I'll pay because I may have
bought more properties. My motivation has gone down, but I'll definitely revisit it.
Of course. So, but I always consider what the seller is thinking. You know, put yourself on their shoes. We don't know their
finances. We don't know a lot of their situation. But again, I always look at a property. If, if it's a, if it's a a multi-family property,
I (···0.7s) wanna know how long they own that property for. If they're selling that property within a year or two of buying it,
they're probably selling it because they have to, (···0.6s) right? If they've got a fourplex, a sixplex, they've only owned it for 18
months, they're selling it. Look, understand. They, they buy that property. They had to get financing.
They had to get a, an appraisal. They had to get a building report, they had to get the inspection. They borrowed money. Like if
after 18 months, unless they did like a flip, because you can flip rental properties too. You, you can flip multifamily properties
too. They didn't flip. Okay, maybe. But if they just kinda kept the same, the rent to the same, (···0.7s) well, they only had this
property for a year and they're selling it already. They're probably selling it because they have to. So that could be Acra, that
could be a good opportunity to find 'em more. They'd seller, if they're basically selling it for, they bought it for, well, did they
have management headaches?
Maybe they got in over their head, maybe they said, wow, well we watch these TV shows. We thought we'd do some real estate.
We thought we'd managed ourselves. We discovered that tenants are difficult. So maybe it could be an opportunity to buy a
property. I (···0.6s) always wanna know who's the seller? Who's the property manager? How long have they owned it? You can
find some good motivation out there, which could translate to a good deal if the sales only had it for a year or two and
discovered real estate's not for them. (···0.8s) The other way, you have property people who've owned properties at 5, 10, 20
years. They're very solid. They probably got some good financial backing behind them.
Money may not be the motivation. Maybe they just, maybe they're tired. Maybe they just wanna move on. Maybe they want to
retire. Maybe, maybe they wanna hold some paper in this property. (···2.4s) So lots of thought process you go through with, uh,
having someone hold a mortgage for you. (···0.9s) Possible tax deferral, again, have them talk. Have the seller talk to their
accountant and see, usually the accountant gives 'em good advice, favorable advice. The accountant will talk risk. You may have
to show up at your portfolio if you have one.
Um, do you have rental properties? Have you managed property before? Have you managed property of that size? You start
getting bigger properties. I've seen financing be turned down. You start getting into like bigger multi-family properties. Start
talking 30, 40, 50 unit properties. You can make an offer on a property. Um, if you're going from managing five single family
houses, now you're making an offer in a 15 unit apartment building. I've seen financing turned down because the lender doesn't
feel you have enough management experience to manage a 15 unit building. So the risk is on them. They don't want to have
you, uh, default your mortgage 'cause you've got it over your head.
(···0.8s) Can you hire a property manager who has some property knowledge in that? Maybe sometimes the lender will take
that, sometimes they won't. Could you get a joint venture partner who has managed bigger properties like that? Now we're
talking will they be untitled? Okay, maybe. So there's it, it is up to the lender. The lender will determine whether you can or
cannot do these things. So, um, so cashflow. So other advantage to the seller or other advantages to the buyer for seller finance.
Cashflow to the seller during the deal. So you're basically giving the seller like an annuity.
You're giving them like a pension. You're gonna pay them monthly, month after month. You're paying them a monthly amount
every month. So it's an income for them or make maybe a retirement plan or pension. So they get paid month after month. The
other advantage is, um, to the seller, similar to the property being sold, number one, but it's also reduced property management
or no property management. You're taking the property over. So a seller no longer has to manage the property, don't have the
headache of collecting rent, they don't have to deal with tenants. All those things like that. So there's a lot of benefits there.
Bradley, do you have anything you want to add to the seller finance? (···0.8s) No, I think that's pretty much it there, honestly,
Steve. I mean it's, (···0.6s) again, and all I can go back to is when you're talking to individuals about this, is just remember the
benefits to them. (···1.0s) And, and, and that's why this, this slide is just so important because any of those benefits to our buyer,
um, are gonna end, be benefits to us. So if, if we can sell them on the benefits that they're gonna receive, then they'll say yes to,
to our offer.
So I I, I know that again with my mentor, same thing. It was, you know, stop asking people questions about what you wanna
know and, and start asking questions about what they need, uh, and, and what they're looking for out of a deal or out of their
property. And that's where the seller finance really kicks in. So it's great. (···4.0s) Very true. Next one here. (···3.8s) Joint
ventures.
Okay, now we're talking, okay, joint ventures. Um, so joint ventures, let's talk about some of the benefits to the investors. So
investors being you, you're gonna borrow some money from a, a money partner or you're gonna partner up with other joint
venture partner. They had the money, you had the deal. So joint venture benefits to the investor, or you, (···1.5s) let's talk about
many ways. Joint venture deals can be structured for win-win scenarios, like win-win scenarios. Um, there's lots of people out
there who have capital.
Maybe it's a money in their property, a home economic of credit, maybe they've got cash. It could be corporate cash. There's all
kinds of money sources out there. A lot of times people like this that have the cash. A lot of times they're busy at work. Well,
they've been successful at work, they've got some cash, but they're busy. So a win-win, they, they like the idea of getting return
on their money. They like the idea of investing in real estate, but they don't have time. Quite often. It works out to be you've got
time, you don't have the money, or you've got the money, you don't have the time. Vice versa, right? So you could partner up,
you've got some deals, you can find some people who have money, invest their money for 'em, they're busy at work.
You've got the ability to invest in these deals. You make some money for them, their money is working, give 'em a strong returns
to keep our real estate for them. So it's win-win all the way through. Plus, if you can provide good housing, be a good landlord,
do a rent-to-own deal, there's lots of ways your, your deals can actually provide benefits to the investor. You and also joint
venture partners (···0.8s) so that the JV partner or the joint venture partner could lend money or go on title and mortgage or a
combination.
So you can borrow cash, (···0.6s) you can borrow cash from a money partner. So you approach a money partner and say, Hey,
Mr. Potential money partner, Mrs. Mrs Potential jv, um, I wanna borrow some money. I've got this, this property I'm looking at.
It's a flip. Um, I've got this property, um, the have repair value on, it's $300,000. We're buying for $200,000. It needs about
$30,000 worth of work, right? So where we're gonna buy it for 200, but 30,000 renovation. So our cost in two $230,000 is worth
300.
When we're done, that's a $70,000, um, profit. Now we're gonna have some costs, some interest on the money, some utilities,
some closing costs. We're, we're, we're conserved. The estimated amount is $60,000 profit on this deal. So Mr. Money partner,
Mrs. Money partner, I'd like to partner up with you. We could do, and a situation like that, I would probably just borrow the
money from 'em, pay them six, eight, 10% annual interest on that. (···0.6s) Could you do it where they buy the property and you
do 50 50 profits and or losses in that property?
Sure you could, there's lots of ways in a property, in a flip like that, you probably wouldn't get a mortgage. You'd probably just
buy the property cash (···0.8s) when you might buy the property cash. If you could buy a property, you're gonna flip it. You're
only own it for 2, 3, 4, (···0.8s) maybe six months maximum by the time you go to the bank, get a traditional mortgage, you
know, it's little, little time consuming. It's gonna be a short term mortgage, maybe some pennies on the way out. So what you
wanna do is you can find some money partners who have a hundred, 200, 300 hundred thousand dollars sitting in a bank doing
nothing that may take more than one money partner.
That's okay. You can team about, you know, do do like a maybe small significant get mortgage or pool 'em together and you can
borrow their money and buy the property without a mortgage, right? This happens all the time. Now, you may be saying, wow,
who would have a hundred thousand dollars in a bank account right now? But it happens. People do. And what you find is
people have a hundred thousand dollars in a bank account. Quite often they have that times two or three or four or more.
(···0.5s) There are people out there that have money sitting there, just wish they had a job for something to do with it. And real
estate's a great place to do that.
So you could get a combination of ways to do a joint venture deal On a flip, you could buy a property of the mortgage, you get a
private mortgage, you could pay for it. Cash, you could pay for the renovation, cash, you could pay for renovations on credit
cards. So again, joint venture deals, there's so many ways you can do this business with joint venture, but you wanna find winwin
deals, good for you, good for the money partner, good all the way through. (···0.7s) If you start doing win-win deals for your,
you and your joint venture partner, your joint venture partners wanna do the business more and more, they'll, they'll keep giving
you back the principle amount.
They'll probably keep the interest, right? But they'll probably give you back the principle to do it over and over. There's lots of
opportunity joint venture partners and like, whether, whether like, not so much wholesaling, but you can do with buy, rent, hold,
you can do the flips, lease options, income properties, commercial properties, joint venture partners in today's investing
climates, they're, they're a little more savvy. They have a little more knowledge 'cause of the internet and TV shows. But lots of
opportunity up there. So let's, let's say you get a joint venture partner and they're, they're, they're willing to go on title and on
mortgage so they can buy the property and they get a mortgage.
That's pretty powerful. (···2.5s) Traditionally, a joint venture partner would just lend money for a deal. They'd lend money for a
deal and you'd pay them 6%, (···0.7s) 8%, 10% annual interest as long as you need that. Um, the last five, 10 years or so, it's
more and more common (···0.8s) where money partners will go on title and actually buy the property and they get the
mortgage. So with that, they actually bring more, more muscle to the deal.
They bring more value to the deal. Um, they actually take a bit more risk by buying a property and getting a mortgage. And that
means I'm doing less my money partner's doing more with that. It actually makes it more valuable. So they want to get, you
wanna pay them a bit more. Okay? So with, with the joint venture on title in a mortgage, no credit check to the investor. So if
I'm getting a money partner to get this mortgage, I don't need a credit check, I don't need bank qualifying. We this, we're
starting to see a similar to the seller financing we're having. We're doing creative financing, having a joint venture, get the
mortgage, uh, they provide the down payment.
And again, I can do unlimited deals, right? So no credit check, no bank qualifying, the JV brings a down payment and I can do all
the deals I want because I'm not getting mortgage and I'm not providing the down payment. So my joint venture partner
becomes very powerful. Bid used over and over. So Brenda, I think we have one more slide on joint venture, don't we? That's
correct. Let's do that and then we'll hard money actually. We're done. Yeah. Okay. So let's take a break now. We'll come back
with, uh, some, uh, more creative financing. We'll talk about hard money lenders.
(···0.8s) Sounds good. (···2.5s)
(···2.3s) Hi, welcome back. Uh, we got cut off a little abruptly there in the ending there, but where we're going with that, I was
just about to say, uh, with lease options, it, uh, it, it checks the boxes. And I can say that with so many different, different, uh,
areas of investing, it really does, um, it checks the boxes in so many ways that it's a great strategy, that it doesn't take a lot of
time. Um, you can make some solid returns for not a lot of time to invest it. As I said before, your first deal is gonna take you a
bit longer.
Your second deal will take a bit longer. Once you get a system of things going with your lease option business, you can, uh,
basically be very efficient and do deals. I'm gonna say five to 10 hours. Once you get better and better, um, they can go a little
faster. Your first deal will take your problem more than five or 10 hours. But it just depends. With the, the proper help and the
proper efficiency and somebody holding your hand, they can happen a little faster. Um, but once you get that system going, um,
we definitely become a very smooth system of, uh, building business, adding cash flow to your portfolio and building your
portfolio month after month, year after year.
So, like I said, a system and because we see we're gonna start talking about lease options, how we use your team to get you
deals or the mortgage brokers, realtors, other investors, lease options. Like I said, they check a lot of boxes in investing. Um, if
you can get a deal, uh, that pays you good returns, investing a little bit of time, you know, maybe five, 10 hours a deal, and it,
it's going to add passive income. It's gonna give you some earned income. It's got multiple sources of income, you have multiple
choices.
And as, as we said before, we keep going back to, we wanna buy and sell to create cash. So you can buy and hold to create
wealth with lease options. Quite often people do lease options year after year after year. Um, as we start talking about the real
estates, I guess the, the circle of wealth, we're gonna talk about that shortly. The circle of wealth. We, we quite often start off
investing in real estate, doing wholesale deals or lease option deals or flips. (···1.0s) I, I was never kind of guided, I guess by, by
my peers, my mentor.
I was never guided to do flips forever. That was never my goal. I've done flips, I made some money at flips, but I've kinda out, I
don't wanna say outgrown flips. I don't do flips anymore. They're, they're quite a bit of work. There's some risk and you're
basically constantly spending money, which is great. You can make some money. I like flips, but I don't do them as much
anymore. Whereas lease options, you can do year after year sort of ongoing. It's like wholesaling. A lot of people start with
wholesaling or start with flipping and they continue on and they move on to lease options, income properties, rentals, lending,
commercial, right?
So it's kinda like a stepping stone. Um, I would never say anybody to be a flipper forever, right? You want to add more exits, you
want to add more strategies, you wanna add more tool to your toolbox, more toolbox you have, or the more tools in your
toolbox you have the better investor you'll be. We keep saying that and lease option. There's, there's actually a number of
different types of lease options as Bradley went through the list earlier. So let's continue on here, but I just wanted to say that
lease options, check so many boxes, we can make good income, Help some people out, and they're, they're in a huge time
commitment versus some of the other strategies, maybe more time, time invested to, to complete those other strategies.
Oops, where did we go? Alright, let's talk about assignment of lease option. (···0.7s) So, assignment of lease option is truly
control without owning and control without owning. Um, as a refresher on that, control without owning is where you don't
necessarily own the property. Um, you don't have to buy the property, but you control the destiny of that property. Anytime you
control something's very powerful.
When you control a property without actually owning it, you control it without buying it, without, um, putting it 20% down
without getting a mortgage. It's very powerful how you control this property. So control without owning is kind of the, the peak
of power in real estate, very traditionally, like the opposite of control that owning the opposite would be just to buy a property
very traditionally. Maybe you buy it, get a mortgage. Maybe a lot of people enjoy having a property they own free and clear. If
you have prop, if you own a property that has no mortgage, that's kind of the opposite of control without owning.
So if you can control without owning as assignment, as we talked about, at least in, in wholesale, that's basically what we're
doing is we're gonna wholesale a lease option. Okay? It's very powerful, very lucrative strategy. Um, time commitments. Again,
the more you do it, the better you get at it. So let's talk about assigning a lease option. (···0.9s) So you find the tenant, you prequalify
the tenant with your, your, your credit specialist, your your mortgage broker, your credit repair team. So you find the
tenants, you do some marketing to find the tenant, do all kinds of marketing.
You can do like online social media. You can do like bandit signs. Get like a c r m. You can do like on, there's all kinds of ways you
can market to find a, find your tenant. You get them pre, pre-qualified and then you find and you approve the property. (···0.5s)
And how do you do this? So again, we're relying a lot on your team. The mortgage broker credit repair specialist will pre-qualify
your tenant. Um, we work with realtors. We have realtors go with our potential tenant buyer (···0.5s) and we have them choose
a property that fits our criteria in a price range that's pre-approved by the mortgage broker for our tenant buyer.
And we put the deal together, right? So we would take that package, we would take that package, which includes a, a tenant
buyer who's pre-approved with, with the approval of a mortgage broker. We've got a property in mind, we want to buy or we're
gonna make offers on a property. And we've got tenant buyers who are at the, the kind of the epicenter of all this. So we take
this package, it's pre-approved and we, we know the numbers on this. We, we know the numbers 'cause we ran the numbers in
our spreadsheet, and we'll get to that in a bit.
(···0.7s) So basically we've got this package available and it's going to have cash flow associated. Now, I would do it with
positive cash flow. Any, any lease option I've assigned to other investors that positive cash flow, um, you know, it could be $300
a month, it could be $800 a month, it could be any amount of cashflow you want, right? And people say, well Steve, if you've got
a property with a tenant buyer built in, and we always say that with lease options, our, our tenant buyers are like homeowners
in training. We've got somebody who's gonna maintain the property, they're gonna cut the grass, they're gonna shovel the
snow, they wanna buy the house in two or three years from us.
We've got the best tenant ever because they've got like a owner's mindset and say, well Steve, why would you ever sign a lease
option like that? If you're making $300 a month, $400 a month in cash flow, you've got mortgage pay down, you've got
appreciation of the property, you've got an end user. Why would you ever assign that? Well, quite simply, you could assign it
because maybe, maybe you're a new investor, you can't get financing. Maybe you're a new investor, you have no money,
maybe, um, you know, it doesn't fit your criteria. Maybe the cash flow is too low, right?
As you, as you take more and more of these trainings with Bradley, myself and, and our other, our business partners, you just
take more and more of these trainings, you'll become very sophisticated in your screening process. You'd become very selective
in the properties you wanna keep for yourself. If a property cash flow is 200 bucks a month, does that meet my criteria? If it's a
lease option, the cash flow is $200 a month, it probably does not fit my criteria. And the great thing is Bradley may have a
different criteria than me. Bradley may say, you know, Bradley may say, I want minimum $500 a month positive cash flow,
otherwise his lease option doesn't work for me.
And I may say, well, if I can get $300 a month, it may work for me. So you can customize this business as much as you want. But
I can tell you right now, if I came up, if I came across a lease option and a cashflow of $200 a month, I said, that's not, doesn't
meet my criteria. But I've met many other less sophisticated investors, maybe less educated investors. Maybe they're busier jobs,
maybe they just don't know how to build a lease option. Um, maybe they're happy with $200 a month lease option. Um, so I
could actually assign that deal to another investor for a fee.
(···0.8s) And right. So we gotta say, well, how much is that fee? Well, (···1.1s) we can't get into all the details right now. I just
wanna give you the idea of lease option, give you a taste of a lease option. But basically I, I would assign a lease option to
another investor and could I get $3,000, $5,000, $7,000? Yeah, all these numbers are very realistic. So if you're a new investor,
and (···0.7s) this goes back to buy and sell, to create cash (···0.5s) assignment or wholesaling, this is a very, this is an aggressive
strategy to create some good cash, right?
If you can make five, six, $7,000 (···0.9s) by signing a single lease option deal, that's very doable. Now, it's gonna happen in your
first one, maybe, maybe not. If you had some help, some handholding, somebody to help you along the way, it'll probably
happen a lot faster for a bit more money, right? Your first deal is gonna take you the longest. We always say that your second
deal's gonna come faster, excuse me, your third deal. They all come faster and faster. Once you get a system of deals, they just
come faster and faster. We're looking for leads in our pipeline, potential tenant, buyers, mortgage brokers, other, other
investors, realtors.
People are gonna put these leads of these tenant buyers into our pipeline and funnel into our credit repair team, our mortgage
broker, our realtors, all the way through. Then we get a choice, do I wanna do this deal myself or do we wanna sign this lease
option? And as a new investor assignment of a lease option is a very aggressive, very lucrative strategy. And again, you (···0.7s)
know, it doesn't take a ton of time to do them. It's not like a flip where you'd have this property for three or four months or two
or three or four months and you're constantly dealing with contractors. And that assignment of lease option can be much faster
process be very lucrative way too.
So the new investor, so (···0.8s) let's say you've, you've, you've, you've got your prepackaged deal, you've got your tenant buyer
in place, right? You've picked out a property they've been pre-screened for to buy a property in two or three years from you. So

this, this lease officer rent to own your tenant buyer. So we've got a package and this package is gonna cashflow $600 a month.
Um, at the end of the three year deals, we've got estimated profits around $60,000 or whatever it is, right? So we, we've got
this, and now I could actually, I could find a new investor to pay me a non-refundable fee for the right to take over the contract
so I can sign these contracts.
Now, I'm not replacing a realtor, I'm not replacing a realtor whatsoever. I'm assigning the right to do this, this, uh, this deal to
an investor, realtors this. And I actually enjoy these one like a realtor listed property once a realtor listed property, I've got
realtors saying, yeah, this property is worth so much. I've got sold comparables that this house, if they're asking $300,000 for
this house, actually worth 300,000 all day long.
So I actually, I've, I've done this with realtors many, many times. Realtors like it. Um, a realtors skeptical at first. Maybe, maybe
not. Once they start working with you and see the system works over and over, um, it can be very lucrative. Now you get more
realtors sending more deals over and over and over. So again, our team is very important how you spend your time. Um, you can
spend all kinds of time putting ads on Craigslist and social media. You might get some people contact who you're qualified or
meet your, your lease option requirements. Um, you might get a lot of people who just waste your time.
But if we spend our time meeting realtors, meeting mortgage brokers, meeting credit repair specialists, meeting people like
maybe bankruptcy trustees, let's find, let's find people who have credit challenges because essentially a, a tenant buyer for our
lease option is somebody who has other credit challenges where the bank has said, no, you can't get a mortgage right now. Um,
but they've got repairable credit. They've got fixable credit in one, two or three years with a credit repair program. Some help,
right? Some, maybe some handholding from a credit repair team or a mortgage broker.
We can get them mortgage ready in the near future. (···0.8s) And that's, that's the, that's the most important thing is getting a
tenant buyer who is able to fix their credit and willing to fix their credit and wants to fix their credit and wants to be a
homeowner. Um, so people like that is what we're actually looking for. And through assignment, a lease option, we can actually
package that with a house they've chosen. Um, and actually could it be a house we've chosen? It could also be a house. Maybe if
you've, you've bought a property, a discount, you've done some renovations, you wanna flip this property, could you do a flip?
Uh, I'm sorry, could you do a lease option instead of a, a flip?
Sure, you could, could you take that property you bought, did some renovations on, forced up the appreciation, right? Use some
forced appreciation as we talked about before you brought the value up. Could you package that with a potential tenant buyer
and sell the house and assign the lease option to their investor? Of course you could. You sure could we call this dovetailing
strategies. Anytime you dovetail strategies, you bought a property discount, you rent. So you bought a property discount, you
renovated the property, you brought the value up, (···0.6s) and now you found a lease option, a tenant buyer to actually do a
rent own deal in there.
There's three strides in one. So you made some money on your renovations, so you made some money in the buy, made some
money through renovation by forcing the value up and now you're making some money by adding value to the property through
a lease option. You've actually done three strategies in one, (···0.6s) you know, and if you, if you actually bought that property
with a joint venture partner's money, then you actually added some creative financing. And there's those really the four
strategies. So you're starting to see the more you stack these strategies or layer these strategies or dovetail them, there's lots of
ways we can call that.
But the more strategy you do, the better investor you'll be, the more money you'll make. And you'll start to see pretty quickly
how a strategy like lease option can change your life pretty quickly. And a lot of people start with assigning lease options. Again,
you're gonna negotiate the deal, talk to realtors, you're gonna become a very good negotiator in this assignment of lease option
process. So, um, you, you profit for what, you know, you don't need to get a mortgage, you don't need a down payment and
there's no ownership. You're not gonna, you're not gonna buy this property. So through the assignment, your team is gonna be
very important.
(···1.3s) Something that's, uh, you really need to spend your time on with assignment of lease option. I've already talked about,
briefly, I've already talked briefly about, you know, finding people like mortgage brokers, credit repair specialists, realtors.
(···0.7s) We're gonna spend some time (···0.6s) adding those people to our team, explaining to 'em the benefits of lease option,
the benefits of rent to own. We're gonna talk about some of the challenges rent to own as well too. When we talk to our team
there, there's so much opportunity because when we talk to a realtor, we talk to a mortgage broker, we say, do you ever have
any clients that don't quite qualify for mortgage?
Do you have people, do you ever have a husband, wife, a single person? Maybe they've got a good job, they've got a good
income, they save some down payment money, but they just got turned down by the bank. The the credit is not quite there. Or
maybe the down payment money's not quite there. The good people, they wanna be homeowners. But the bank has said no.
(···0.7s) And every mortgage broker, every, every lender you talk to, they all, they, they quite often see good people with good
jobs with the bank says no to, right? So anytime I meet with a new mortgage broker, I always ask 'em, I said, do you ever ever
have good people like that that you have to say no to for the mortgage?
And I said, oh, I see them all the time. And I said, what do you do with those people? (···0.6s) And they say, well, fix your credit.
Come see me or save some more down payment. Come see me. (···1.0s) And I say, well would you be interested if I had a
program (···0.7s) and we've got a, a program, it's called lease option. And we actually put these people in the house. Now we
help 'em fix their credit, we help 'em save the down payment if needed (···0.6s) and they can buy the house from us in two or
three years. Now the paperwork's all established up front, right?
We know the, the purchase price today, we know the purchase price. They can, they can buy it from the sale price. They can buy
it from us in two or three years. So I I, the investor, I buy this property today, Mr. Mortgage Broker, I would get a traditional
mortgage from you, right? My mor my, myself, and my joint venture partner would put 20% down payment. I (···0.6s) would get
a traditional mortgage from you. I'd buy this house, meet today, my, my tenant buyer through the rental home program,
become my tenant. We've got some paperwork in place. They have the option to buy this property in one, two or three years.
(···0.7s) They're gonna cut the grass, they're gonna shovel the snow, they're gonna maintain this property.
I'm the investor. I'm gonna collect the rent from them and I'm gonna maintain the property. I'm gonna, I'm gonna check the
smoke detectors. I'm gonna check the c o two detectors. I'm gonna do an, I'm gonna regular visits on the property. I'm, and I'm
gonna oversee their credit repair. I'm gonna help these people become homeowners in non-traditional way. Whereas sell 'em
the property in two or three years when their credit is fixed. There's no secrets. All the paperwork is up front. In fact, I'll give you
a copy. When I meet with mortgage brokers and realtors, I, I offer 'em, do you want a copy of my paperwork? Here's a copy of
my option.
Here's a copy of my lease. Look it over. Everything's disclosed. We have no secrets. We're not trying to hide anything. Okay?
(···0.7s) So when I talk to mortgage brokers, I say, do you ever get people with good jobs and good income who don't quite
qualify this? Yeah, I get those all the time. What did you do with those? We can, maybe I've got a program we can, I can maybe
help you take some of that business that you would've otherwise might not got that business. Help you get some of that
business. And in fact, I'd like to help you get two mortgages from that one property. Would that be okay? And then you start
talking to a mortgage broker about getting two mortgages from one property.
You've got their attention. (···0.9s) And well, you say, well how do you get two mortgages? Well, right now I buy this property
today for our tenant buyer (···1.1s) and we're gonna put our tenant buyer in there for the next one, two or three years. The
mortgage broker is wanting to keep in touch with that tenant, buyer offer some tips and some help on credit repair. We're
gonna have a relationship with a, between the tenant buyer and the mortgage broker. (···0.7s) And in two or three years when
tenant buyer's ready to get a mortgage, the mortgage brokers now establish a relationship, now knows my rent to own deal and
can the tenant buyer has a choice or to get the mortgage, I suggest to go to that mortgage broker because the relationship, they
have a credit repair.
The mortgage broker I've suggested, knows Rent to own, has, knows how to handle closing rent to own. Which if you are the big
traditional national lenders, they don't really know how to do that. You know, the independent smaller mortgage brokers are
self-employed. They, they get it, they get, they're, they're, they're more open to some creative financing, more open to rent to
own, right? So who you pick as a mortgage broker is a very big thing I like, I like independent mortgage brokers and there's
(···0.8s) some national companies I can recommend who could actually a start here.
If you go to the big bank, if you go to R B C or US Bank, my experience is they don't really open to things like lease options. They
just don't get it. They're not hungry enough. They got lots of bins coming out the street. But the smaller independent mortgage
brokers could be a great place to start. And that's where I've gotten most of my lease option leads from is a smaller independent
mortgage brokers who maybe get hungrier a little bit, eager to work a little harder, maybe, don't wanna say work harder 'cause
I, most mortgage brokers aren't hard workers. Maybe the independent ones are just a little bit hungrier and they're more open
to doing lease options or learning about new strategy 'cause they want the business.
So, so assignment of lease option, um, we talked about this earlier. Could you assign a lease option? Uh, when I assign lease
options, I try and work the numbers. So the, the investor I'm assigning it to, right? So I've, I packaged the deal, I've got my
tenant buyers, they're pre-approved by our lending team. This is a good deal. Um, they've picked out a property that meets their
needs, is in their budget, they've got the paperwork in place.
So I've done some work, I've done some work. This has taken me five, 10 hours, 20 hour maybe, right? But if this is, I've done,
I've done some work in this, I've made some commitments. Have I got a home inspection this property? Maybe if I get a home
inspection, the tenant buyer's ready to buy it. Maybe I've made an offer on this property, right? Maybe I've actually already
made the offer and I'm just trying to find a money partner to close on this. Actually somebody to assign the entire deal to. It gets
stronger and stronger. The more due diligence I've done on this property, the more fee I can charge for this, right? If I, if I
package this deal, if, well con conversely, if, if I just found a tenant buyer and they weren't pre-approved by a mortgage broker,
we don't have a house in mind.
We don't even know the budget. I just found somebody's got five grand saved up, but they're not pre-approved. Well, I haven't
really done much. I'd have a hard time assigning that deal because there, there may be a tenant, they've got a bit of money
saved up, but not really established or rent to own. They don't have a program in mind where I'm talking about. If I find the
tenant buyer, get them pre-approved by mortgage broker, verify their down payment funds are in place, find a property with a
realtor that meets their criteria, host they love in a price range that they can afford.
I've run the numbers on it. I know this property's in a cash flow of $500 a month and I know they've got a down payment of
$10,000. (···1.7s) What if I did a home inspection, if I did a home inspection, right? Spend a few hundred dollars on a home
inspection and home in actually is perfect. The home inspection, okay? There's a couple cracks of sidewalks, some minor things
they always have. But (···0.9s) with this, with this lease option, I want to know the, the, everything all, all the expensive
replaceable elements are good for three to five years, right?
I wanna know that the furniture, HVAC is good for three to five years. The roof is good for three to five years. The windows, I
wanna know the foundation is good. I wanna know that all these expensive replacement elements are good for three to five
years because it may take three, four years to sell this property to the tenant buyer. Now you're never gonna find the perfect
property. But if I get a property, I know the roof is only last a year or two, I might wanna stay away from that property. So if I, if I
pre-screen and select a property that's good for three to five years and I had a home inspection done on that, I've added value to
my my assignment, right?
I can probably charge a bit more money. When I assign lease option deals, I always try to work the numbers. So my investor is
getting a 30% annual return on investment. (···0.8s) Lemme say that again. When I assign lease option deals, (···0.5s) I always
work the numbers (···1.0s) back to that. Well, I work the numbers. So the person I'm assigning it to, I try and get them a 30%
annual return on their money. You know, like Steve, a 30% return, why would you ever assign it? Well, maybe it's too far away.
Maybe it's outta my geographic area.
Maybe I don't have any connections in that city. Like I don't, I don't have a property manager or an investor friend that could
oversee the deal. If it's eight hours from where I live, I could hire a property manager. Sure I could do the deal myself. Why don't
you just assign it to somebody else? If I can make 5, 7, 8, 9, $10,000 an assignment, I'll (···2.6s) do that, right? So when I look at
the numbers, how much can I charge for this assignment? (···0.9s) Number one, how many tenant buyers do I have? Or how
many, how many investors do I have in my database, right? (···0.5s) If I'm looking at, and I don't have many investors in my
database, and your job, if you wanna start assigning lease options, your job would pretty quickly be to find tenant buyers.
Find a pipeline of tenant buyers to put into your funnel and put 'em through your process. Talk to mortgage brokers, credit
repair specialists, realtors, get 'em your process. You also be, you won't be looking for other investors to assign these deals to,
right? So with the assignment, I'm gonna charge as much as I can, allowing the other investor to still get a 30% return
investment annually or maybe a 25% return investment annually.
I could talk to, maybe I'm at a, a rea or a meetup group. I could find a, a new investor is maybe happy with it. 10 or 15% annual
return on their investment. Now, 10 or 15% is pretty good. Well actually start looking at lease options. Your return investment,
it's not hard to get 25, 30, 30 5%, even 40% return your investment on lease options. If, if you're not splitting another joint
venture partner, then you can get more like 30, 40% R o i. And your lease options are strong numbers, strong cash flow.
That's why Simon is so powerful. (···0.6s) So (···0.5s) to be successful in assigning lease options, the biggest thing you're gonna
need is, uh, a database of potential tenant buyers. A database of new tenant buyers. And you get this from, you know, social
media ads, internet, um, mortgage brokers, realtors, other investors. You wanna have as many tenant buyers coming into your
pipeline as possible for pre-screening and hopefully approval. The other thing you wanna do is you wanna build a database of
investors who wanna buy lease options. You can find these from, you can do social media ads, you can, I did all mine from
networking at live events, networking at res meetups, any real estate function.
I would talk to people, get business cards and just network with them. And I'd just say, are you interested in lease options? And
often I had to explain it. I had to sit down and tell what a lease option is, talk about the cash flow, the perfect tenant program,
all these things. And I'd say, well, if I get a lease option, would you be interested in maybe buying it from me? Maybe I could sign
it to you. So I started collecting business cards and collecting names of other investors who wanted to do lease options.
But maybe they didn't have enough time. Maybe they didn't know how to put 'em together. Maybe they just were caught up in
the details. Caught up in the spreadsheet paralysis analysis, right? All these things. So I, I was collecting names of other investors
who were interested in buying lease options. Once I had a lease option, didn't fit my criteria, maybe it was too far away, maybe
the cash flow is too low. Maybe I, I just didn't feel good about the couple. But as a husband and wife, I, I've actually walked
away from lease options 'cause I met the people, my potential tenant buyers and I just wasn't a hundred percent confident they
were the people for my deal. But just 'cause I don't like them, could I sign that, go to somebody else?
Well, maybe comes into ethics if I don't think they're gonna buy it or they're gonna be bad to the house again, I might not want
to assign, you've got so many reasons you can assign that a lease option. Mostly for me, the numbers that meet my criteria or is
too far away from where I live. So you could sign these deals. Um, there's lots of ways. So assignment of lease option is a great
opportunity, especially for new investors. If you can't get a mortgage, if you can't find a money partner, if you don't have the
down payment assignment of lease option is a great way to get started. And this goes back to wholesale.
We talked about wholesaling earlier with uh, Bradley and a wholesaling, like a wholesale, you would basically find a property,
get it on a contract, and assign that to an investor for a free a fee. With the lease option assignment, you may have a property,
you may not have a property. The the most important thing about assigning a lease option, actually the tenant buyer, the
property's actually very secondary. The property's actually easier part of the deal. The tenant buyer who's pre-approved and prescreened,
that's the hard part. You could assign a lease option, not even have a property. They will find your own property.
Here's your tenant buyer, they're locked in. But a property's more common way of doing it. 'cause the property has definitely
come secondary. But again, the more value you add to this by finding a tenant, buyer, getting them pre-screened, getting the
check marked by the mortgage special or the, the credit repair specialist. The mortgage specialist. Get a realtor, find a property,
make offers on the property, get'em into contract, maybe a home inspection. The, the more work you do, the higher fee you can
charge. In my experience, once you start assigning lease options, you're gonna find investors say, can I get more? Can I, Steve, I
just paid you $5,000 for this lease option.
Can I get another one? (···0.8s) When you start talking to landlords who have maybe always done, um, maybe, maybe they had
some duplexes, maybe had some fourplex, maybe they've got single family houses, maybe they've had some challenges with
tenants. Maybe they had some challenges with 'em. People paying rent late or, or evictions. When you start talking about lease
options with a perfect tenant program, you've got owners in your property, not renters, um, you've got incentives in the
paperwork to pay the rent on time, pay the rent in full, you've got some option money down, payment money, right?
(···0.8s) All these things are people suddenly who are traditional landlords, like, well this sounds great. I I would like a, a lease
option deal. Or just become like a more well-rounded investor, right? If you, if you only do flips, let's add some more tools to
your toolbox. If you only do buy, rent, hold or duplexes, let's add some lease options. We only become a better investor. Now on
there say lease options are the perfect strategy. I'll never say it's the only strategy in any market. Because if your market's going
up through double digit depreciation, right?
If your market's seeing 10, 12, 15% appreciation a year, and sometimes it happens, at least option, the best strategy for that
market, you can, but in the least option, you're probably gonna market up three, four, 5% a year appreciation. (···0.6s) If you can
get 15% just by having straight up buy, rent, hold, maybe that's not the time to do lease. I don't know. Again, it's, it's one more
piece of the puzzle. I've done lease options in all kinds of markets, but, well actually there was one point my entire portfolio was
lease options, right? I just kind of, I was doing flips. Um, I was doing lease options, I was doing, had some, uh, buy, rent, hold.
But at one point for about two or three years, every strategy, my portfolio was a lease option. That's how much I like them.
(···0.5s) But back in the day, when you buy and buy and sell to create cash, (···0.8s) Lease option definitely falls into that, right?
Buy, buy and sell to create cash. So you can buy and hold, create wealth. And so I don't do as many lease options now as I used
to for sure, but they definitely got a good kickstart, A good boost. Whether it's wholesaling, uh, flipping, lease options, all these
things are good strategy do in the beginning.
I would, I would never say to somebody, you wanna be a flipper the rest of your life you wanna be a flipper your entire career.
Now some people do, they do very well at it, but I just think, um, you can make very good returns doing strategies with less, less
effort and less risk. As you work your way around the circle of wealth, get into different strategies, buy and hold commercial
income properties, lending. So anyway, (···0.6s) let's continue on here. We'll continue on. The next topic we'll talk about is
purchase lease option. So purchase lease option is basically, um, you similar to the assignment, right?
We've done the work, we found that, we found the tenant buyer. We, (···0.5s) we probably found a property. We got the tenant
buyer pre-approved by our credit lender, our mortgage team, they're pre-approved. Hey, this person has a parable credit,
they've got some down payment money saved. Um, they found a property in their approved area, their approved price range.
Um, so we, we found a good tenant buyer. We made an offer on the property (···0.8s) and we, we had a home inspection of
property. Everything meets our criteria. Um, so let's buy this property ourself. We're gonna buy this property.
So we're not going to assign it. We're gonna buy this property ourself. Maybe I can get a, maybe I can get a mortgage. Maybe
I've got the down payment money. Um, I can get a mortgage myself. I can buy this property myself. Um, so this is basically a, it
could be a property first or tenant buyer first strategy. What that means. So property first strategy is (···1.0s) we, we had a
property, maybe we bought a property as distressed. (···0.6s) It needed some renovation. I bought it for a discount as Bradley
said, one of the seven rules, right? I bought it for discount. Um, we had some cosmetic improvements.
We, we forced the appreciation up, we brought the value of the property up. So maybe we bought this property for $250,000.
Um, after a renovation, it's worth $300,000 now. So we forced the appreciation. So that'd be a property first strategy. Could I
put a tenant buyer in there? Yeah. If I met a tenant buyer who meet my, met my criteria and they like the property, wanna be
homeowners, yeah, I could definitely do that, right? So bought low, forced appreciation, added a tenant, buyer, added some
value. I I just met, uh, basically two of the seven rules of investing, right?
But it could also be a purchase lease option. Could also be a tenant first strategy. So tenant first is kind of, that's exactly what
we talked about in the previous example of the assignment. So tenant first, meaning I, I get a call from a mortgage broker. I get
a call from a, a realtor said, Hey Steve. Um, we talked about your rent to own program last month when you were in my office
and I've got a, I've got a person I think is maybe good. Leave your rent to own program. Let's talk more about that. (···0.8s) So I
spent my time talking to mortgage brokers, talking to realtors, talking to other investors, trying to get people to send me tenant
buyers, (···0.6s) right in that pipeline.
I want people sending me tenant buyers all the time. So I now have a potential tenant, buyer in my pipeline. I don't have a
property. They're gonna go find the property. So when, when I get sent a tenant buyer, it's tenant buyer first. (···0.7s) I like that,
right? I didn't really do do much work. My team sent a tenant buyer. I'm gonna screen them, put in my pipeline and see if we see
if they make are a good fit for a rental home program. So property first, we've got a property tenant buyer first. Basically the
two starts of that. Okay? So purchase lease option, you can do nice homes in nice areas.
And the great thing about nice homes in nice areas, that's what I like about lease options is you get the pride of own, even from
an investor standpoint, you get the pride of ownership. (···0.8s) I've attracted joint venture money to my deals because people
saw Steve buying properties in nice areas. Like, um, we're talking like average, typical family neighborhood. Steve's got some
property there. It's like, oh yeah, I I just bought a property around the corner from where you live. Like, well, which house did you
buy? I said, oh, I bought that one in the corner, you number 2 49. It's like, you bought that. Wow.
That's one of my investment properties. (···0.6s) People are surprised you're buying a house in a nice residential area as an
investment property. And they say, wow, that's, that's, that's a nice, that's a, that's not the typical rental. And I said, well, it's
part of my nice homes, nice area strategies. And when you are talking about that, and of course you know what you're talking
about, you're very skilled in your delivery. Maybe part of your elevator pitches, enticing people to be joint venture partners. You
can really lu I don't, I don't say lure, he can entice people. Lu's not the best word. Rather say, I dunno. Sure.
So you can entice potential money partners because now as money partners, they've also got the pride of ownership of nice
houses, nice areas. They've got some pride. 'cause a lot of times people think investment property, they think not so nice areas,
tougher neighborhoods. They don't really wanna be associated with that sometimes too. But you in nice homes, nice areas, I feel
better as an investor. My money partners feel better as investors from a tenant or tenant buyer standpoint. If they're looking at
a nice house, a nice neighborhood, (···0.6s) we're probably getting a maybe a better quality tenant or tenant buyer.
(···0.7s) We're probably getting somebody maybe a better job to fit better income. Probably somebody more likely to pay the
rent on time in full, right? So it makes my job easier as somebody who's managing this deal for success. (···0.8s) And in my
experience, (···0.9s) what I discovered is, um, with purchase lease options, the more expensive the property, the more money you
make. Okay? So with lease options, the more expensive the property, the more money you make. So why don't we stop there
and Bradley, we come, we'll come back after, we'll talk more about the more expensive the property, the more money. Now
don't wanna get too carried away with that, but again, let's, let's stop there.
We'll come back, talk about that after. Okay. Thanks everyone. (···1.6s)
(···5.6s) Hi everybody, and welcome back to Real Estate, uh, foundations and Cashflow. (···1.1s) We're gonna continue on here,
uh, talking about the seven rules of investing. (···1.2s) And the seven rules of investing are extremely significant (···0.6s) in any
kind of deal that we do, no matter what the strategy is, because these seven rules are what are going to keep us safe.
(···0.9s) And you know, it, it's really funny, nobody ever wants to become a real estate investor or get started as a real estate
investor and say, man, I'm so afraid I'm gonna make way too much money in this business. Right? Nobody ever says that. They
say, well, I'm afraid to lose money. I'm afraid that I might put money into something and then it won't sell for what I think it's
gonna gonna sell for, et cetera. So we always worry much more, uh, about the things that can go wrong, uh, certainly than we
would worry about the, uh, the benefits to investing in real estate.
So, that being said, we know we need a specific set of rules to follow in (···0.9s) any deal that we're doing to make sure that we
are keeping ourselves safe, and that we don't find ourselves in a situation where, uh, we're we're looking down the wrong end of
a of a deal. So, uh, the first thing that we want to do is, uh, we wanna make money in the buy. (···0.8s) And basically what that
means is if a property has a set value, we wanna buy it for less than that.
(···0.6s) And so we've gotta find motivated sellers, um, because if we know we can make money in the buy, we're already buying
a little bit of a safety net right there. (···0.9s) So that could be making offers on properties at a discount. Uh, so let's just use
some, some simple math here. But if a, a property is worth a hundred thousand dollars, (···1.0s) we can purchase it for $75,000.
You've actually made $25,000 worth of equity just the day you bought it.
(···0.7s) Now, you can also make money in the buy on a property because it might need some work, right? And, and we're gonna
talk a little bit more about that, and that kind of comes down to, to number two here of our rules, which is add value. (···0.8s) So
let's take that same property that (···0.7s) was, was worth a hundred thousand dollars. Well, if it's worth a hundred thousand
dollars as it sits because it's (···0.8s) 20, 30, 40 years old and hasn't been renovated, then maybe with some new floors, cabinets
and countertops, it can have a value of $150,000.
(···2.5s) So we take that and we say, okay, well this, this property is gonna gonna be worth $150,000 (···0.8s) if we add value or
do some renovations to it. (···1.2s) Now, if those renovations cost $20,000 and (···0.5s) they wanna sell you the house for a
hundred and a hundred thousand dollars and then it's gonna be worth 150, that's a great deal.
We're gonna add some value there, right? (···0.9s) Conversely, if you want to get that same property, and you have a seller who
says, well, it's gonna be worth 150,000, so I need to sell it to you today for 130. If it takes $30,000 (···0.6s) worth of work to bring
that up to the current standard, now you've actually been into the property for 160,000, you're not adding any value there. So
(···0.6s) when we're buying at a discount, making money in the buy, and then secondarily adding value, we're always looking to
still have equity.
Once we get that property up to, uh, current standards or what we would call fair market value, (···1.7s) the next rules of, uh,
the next rule of Bradley. Can I, Bradley, can I just add something in there that I, I agree a hundred percent with everything. I just
want to add one thing, because everybody thinks traditionally of adding value as get in there hammer, nail, make it better, do
an improvement. You know, the TV shows they, they add fancy countertops and all kinds of fancy fixtures, and that's great.
You definitely can do that. And that's a traditional way of adding value. But can we add value in maybe a different way, maybe
more experienced way? Um, a lot, a lot of new investors, they look at the property, they look at only the property and say, I can
buy this property. I can do this to the property. But as you become more and more experienced, the idea, like as an experienced
investor, the idea of flipping a property, you know, I, I do it, I've done it, I've made money flipping, but it's really not my first
choice because it's work and it's, um, it's, it's, it's, it's, it's can be a hard way to make money.
'cause you gotta like deal with contractors, you're painting. But could I add value in different ways that don't involve, like
painting and hiring contractors? And I'm all about that. I like doing that. But if I could add value by, if I had a property and I
maybe did like a, a rent to own deal, I know we haven't talked about that yet, but adding value doesn't always mean
hammering and painting and improving properties. I could add a contract, like a piece of paper to a property, adding a piece of
paper with an option contract on a property.
I could add way more value to a property than I could by doing a cosmetic improvement. So things like that, like a, a rent to own
adds tremendous value to a property. I just want you to start thinking differently than just contracting and painting and ripping
out walls and ripping new kitchens and new bathrooms and adding on all these. You can definitely do that. And on the next level
too, beyond even residential, residential, adding value to a property through a rent to own. That's one great way.
We'll talk more about that later in this module. Um, what if we had a commercial property and we, we did a better job in the
leases? What if we got better leases, we got better tenants, um, more, more, more rent coming in for leases? What if we had
triple net leases? If we had a commercial property, maybe a strip mall or something like that, and we just got better tenants,
we've added more value riding more to our bottom line, we've increased our revenue, or we've maybe decreased our expenses
through triple net leases. So I don't wanna throw too much at you here 'cause we're up in the very beginning stages, but with
adding value, it's more than just doing some work and painting in that.
There's so many ways I wanna talk about some of those ways from these modules here. So Bradley, thank you. I just wanna kind
of add that, but thank you. Please Continue. Of course. And, and I, and I think Steve, it, it really goes back to that i, I, I think one
of the, the most common things is real estate investors that we forget is one of our best assets is actually our knowledge. And a
lot of times adding value is, is having the understanding and the, the knowledge and, and the experience to be able to do, uh,
some of these higher level things that, that we do.
And, and you and I both do a lot of, uh, short-term Airbnb rentals. And there again, is a great way to add value, uh, in a single
family home or, or even in a commercial size, uh, space by renting things out for highest and best use. So we will get into to
more of that. But yes, definitely add value has, uh, many, many layers there that we can, can do with all of our different
strategies. So, uh, our third rule then is making offers.
(···0.9s) And, uh, as, as a an analytical individual myself, I can tell you that, uh, as I began my investment career, I thought that I
needed to do all my homework and preliminary, uh, number running and all that stuff before I ever made an offer on a property.
(···0.6s) And Steve's laughing at me because he knows that, that the key here is, is in volume, not necessarily in quality. Because
if we're looking for discounted properties, uh, and we have to follow these seven rules, not everybody's gonna be willing to give
us a property less than what it is worth.
That's just statistics for us, right? So rather than taking the time and, and coming up with the perfect number, the perfect offer
on, on properties, maybe we just take a, a, a significant chunk off what they're asking and, and we make an offer and we see
what they're gonna say. (···0.7s) And I know that if I make an offer on a hundred properties, (···0.6s) even if I got 99 nos and then
one, yes, I'd tell you that it was worth my time to do that, right?
Because I found that one person willing to, to sell me a property at a, at a significant discount where we could get a good deal.
Now, if I took all the amount of time to, to (···0.6s) put together the perfect presentation or the perfect offer and have all the
spreadsheets done and the the due diligence and the insurance quotes and all that, and then I present it to somebody and they
say no, well then I've wasted a lot of time. So by making offers or doing more marketing, what we actually do is we're testing
the market, uh, to see (···0.7s) where the motivation is at.
So we are finding those motivated sellers through making large amounts of offers or doing more marketing so that we can make
money in the buy or add value. (···0.9s) Now that being said, once we get one of these properties under contract, (···0.8s) and as
Steve kind of referred to before, just having a property under contract, uh, and then even with an option can be an exit, that can
be a deal in itself right there.
We may not have to go much further than that other, marrying up two other parties together. So having exits or different ways
to complete your deal is also very, very important. (···0.9s) And to, to kind of give an example of this, uh, I'm gonna use Airbnb as
as a a, a way to describe this. So (···0.8s) Airbnb or short-term vacation rentals, uh, you can certainly make more monthly cash
flow or higher monthly cash flow, uh, than a traditional rental, most typically because there's a lot more involved, right?
People are staying in your, your home more as a hotel versus a a annual rental, semi-annual rental, that sort of thing. So the
monthly cash flow can be significantly higher. Um, now of course with that, that higher income comes also some other risks.
(···0.6s) And when we look at Airbnb, one of the main risks is, is first of all, it could be that you could be in an area that doesn't
allow for Airbnb or short-term rentals to be done unless you have certain, um, certifications or property management license,
things like that.
It depends on the state, depends on the county. Um, that being said, it could also always switch. So if we have a property in, in
northern Florida that's an Airbnb, they may not require any kind of permits or anything like that, but they could have a vote at
the beginning of next year that says, Hey, now you have to have a permit.
And all a sudden, I may not be able to use that property as an Airbnb anymore. (···0.7s) What if (···0.6s) a global pandemic were
to happen and travel restrictions, uh, came into play, then we might not want to, to have vacation rentals as much, right? So
having multiple exits in a property like that where we can shift and now maybe that Airbnb becomes a long-term rental, (···0.7s)
the key is before we got into this property, we made sure that the, the, the numbers made sense in multiple different ways.
So we were willing to take the risk on an Airbnb to make higher cash flow in the beginning. (···0.6s) As we then moved on and
times change, we might look at, okay, now because of a change in the, the rules or, or the laws of a specific area, now we're
gonna make this a, uh, long-term rental. Maybe we're going to turn it into a property and we're going to sell it with a lease
option. So we're gonna find some unqualified tenant buyers, we're gonna charge them a premium rent, and then we're going to
be able to sell them that property at a set price.
Again, it's a a very, very lucrative way, and we're gonna get into that further, um, as we go on here. (···0.7s) But also a very
lucrative way to, to be working in property. (···0.6s) And, uh, finally, you could also even just wholesale (···0.6s) a contract, right?
And we're gonna get into wholesaling specifically, but where we assign a contract. So maybe we get that property under
contract, we think it's gonna be a great Airbnb before we've even closed on it, we realize that, oh, they're gonna change the
rules.
We can't do Airbnb in that county anymore. But if we still have a property at a discount under contract, maybe we know another
investor who would like to purchase that and use it as a traditional rental. Maybe they wanna purchase it, fix it up and sell it
retail, but we could get that con that property under contract with our name on it, then we could assign it or pass it on to
another investor for a small fee to us, once again, just getting paid for your knowledge.
So again, on, on any deal that we're looking at, we want to have multiple ways to get out of that deal because it just keeps us
safe for the unknown. Um, I guess in addition to that, when we're, we're looking for those multiple exits, uh, a very important
thing is that we have to be embarrassed. So that's our fifth rule here. (···0.6s) And the reason why we put be embarrassed on
there (···0.7s) is because if you want to get a property at a discount, you're gonna have to ask for it.
(···1.0s) And you know, it, it, it's very funny, and, and Steve will laugh at this as well, at, at how many people say, well, (···1.2s) I
don't wanna offer that. What if they say no? (···0.7s) It's, it, it is a, a a newbie investors, uh, biggest fear is, well, that's too low.
And and I promise you, if you're making low offers on properties, there are going to be people who let you know that you offered
way too low.
And they may or may not be very friendly about it, but that's just the world we live in. We encounter different people all the
time. So you have to kind of set your feelings aside on this a little bit and, and understand that if you (···1.1s) make an offer to
somebody for a property and they say yes to your first offer, (···0.9s) you have have left money on the table as they say, you
have not been embarrassed enough. So (···0.8s) again, we want to make sure we're always making money in the buy adding
value.
And the only way we're gonna do that is if when we make offers, we're willing to be embarrassed. Um, finally then we have
probably the most important two, uh, rules, uh, is (···0.6s) quite obviously be legal. Um, anything that we wanna do, anything
we're gonna teach you guys to do throughout this course and, and future trainings is, is always going to be within any kind of
legal limits. And, you know, we will tell you we are not attorneys.
We are not, um, certified financial planners. This is you gotta talk to, to your own accountants, to, to make certain decisions
and, and legal choices. But (···0.8s) we will always steer you to do that, to make sure that you are always falling within
compliance. Uh, it's just how we've always done business. And that's how we like to teach people to do business leads us right
into to the seventh and final rule of have integrity. This is actually, Hey, Bradley, can can I add one thing? Yeah, there's, there's
an old saying. A friend of mine taught me the real estate investor friend with a b legal content.
His saying is, he can make, he can make way more money outside of prison than he can from inside of prison. And there's so
many examples. If you can, people try and bend the rules or people try and just go into a gray area, you, you don't have to.
(···1.2s) Since 2010 when I've done my first deal in real estate, or I started my, my formal training in real estate, I've seen people
do things maybe not the best way they get a bad reputation. And it's a pretty short career 'cause it's real estate investing.
Um, world is, um, it's a small world like people that do a good job, they stick around year after year, decade after decade, they
get a good name for themself and people know of themself, uh, know who they are, but people that kinda do some shady deals
or some deals that aren't maybe win-win deals, they're too greedy. They get a name when they, they sometimes disappear. They
just don't make the long track record. So be legal. And it's a great saying, you make way more money outside of prison than you
can from inside of prison. He also says, uh, good friend of mine, he also says, I don't look good in orange. It's not his colors.
So just, there's lots of good deals that they're legal, ethical, and have integrity. So thank you, Bradley. Of course, of course. And,
and, and it is, it's, you know, (···0.7s) at the end of the day there's, there's people who do business the right way, and there's
people who do business the wrong way. And having integrity is, uh, from our perspective, the the only way to do business if you
want to have long-term relationships, um, you know, real estate investing, i i if you're watching this now, is (···0.7s) more than
likely because you want some way to have long-term passive income, long-term wealth for your family.
And, and the long-term aspect of that is gonna require you to have integrity. Because if you wanna build relationships with
people who wanna lend you money, uh, and, and (···0.6s) you think that, that looking at getting lending on on one single family
home is daunting, wait until you're looking at getting lending on your first 10 plex or your first commercial building and, and all
of a sudden there's a lot more zeros than than you're used to seeing.
You know, your, your reputation is is forever going to be with you. So, so act accordingly is, is kind of what I like to say there.
Um, so yeah, guys, this is, this is our, uh, our seven rules of investing. Again, we're gonna use these in any deals that we do. Um,
so throughout any strategies, we always are going to refer right back to that. (···2.5s) And again, we've obviously been talking a
lot about real estate here, so (···0.9s) let's kind of cover why, um, we invest in real estate.
(···1.0s) And a, a great analogy that one of my mentors has given me is, um, how many, uh, individuals out there (···0.8s) know
what kind of cell phone they're gonna have 10 years from now, right? Could be the iPhone 99, could be a Samsung Galaxy 87,
who knows what it may be, right? We don't know, (···0.8s) but we certainly know it's not gonna be an iPhone 12 right (···0.9s)
now.
(···1.9s) How many people ever had a Blackberry? Of course, we all had a Blackberry at one point, so (···0.6s) you had a
Blackberry, but now nobody has a Blackberry. We have iPhones now we have Samsungs now in 10 years, 20 years, who knows
what we'll have. But the one thing that, that we all believe that never really changes is the need for a place to rest your head,
which is real estate. Um, you know, we, we may not know what kind of cell phone we ha are gonna have.
We may not know what kind of cars we're gonna have, but we know that we're always gonna need a place to rest our head at
the end of the day. So real estate is always going to be a very secure asset in that sense. Um, then there's just so many different
types of real estate, and we are going to be breaking down many of these different strategies throughout this course. And then,
uh, obviously as you guys move forward with your, your advanced level trainings, then you're going to, um, be getting really
deep into these specific strategies.
Um, but the reason why we, we like real estate is there's just anything you can want. So we can do rentals, um, so we can rent
properties for cash flow, um, appreciation, equity, tax benefits. You can do rentals with an option to purchase. So lease option
type rentals. Uh, there are management, uh, property management things you can get into.
So you may not even necessarily, um, be owning the property, but you're taking a percentage because you are consistently, uh,
managing for other people. And, and so you can limit your own liability, uh, and still be very involved in real estate that way. Uh,
we can always do flipping. So (···0.9s) you can buy properties at a discount, rehab them, and then sell retail to a home buyer. Uh,
another great thing we can do with flipping is we can can fix properties up, add value to 'em that way, and then we can actually
hold the paper or we can be the bank and then sell those properties, um, to a home buyer with interest.
So now we become the bank, right? So, uh, then other ways we can also do, we've gone into this a little bit in the rules of
investment. We can do assignment of contracts, so we can assign (···0.6s) rehab properties to other investors, we can assign
lease options to other investors. Um, we can sign (···0.6s) seller financing contracts to other investors.
(···1.0s) And, and really that's, um, you know, we go back to the, the cashflow quadrant that Steve has spoken on and, and
talking about that investor status, uh, where we have our money making money. Uh, most individuals would tell you that the,
the best (···0.8s) best thing to do in this business is be the bank. So private money, um, holding notes, that sort of thing is also
ways that, that we can, can invest in real estate and be very successful.
(···0.7s) So (···1.2s) using other people's money, um, is, is probably the most important, uh, part of this business for quick growth.
If I had to to make that comment, I think Steve would probably agree with me because your, your money goes much farther with
leverage. And this is where we put our knowledge, um, to use, to really be able, uh, to grow and invest in multiple, multiple
properties or numerous properties, uh, instead of having to try and save money for (···0.9s) just one.
(···0.8s) And we're going to get into, um, talking about leverage in a second. Go ahead, Steve. I wanna add, if you just go back to
the previous slide, why real estate? And you know, Bradley and I, I think we, we could go on for three days about why real
estate, and you know, we're gonna, we're gonna kind of dial into that a bit more. Why real estate? Why this market, why this
particular strategy?
The strategy could be, could be Airbnb, could be, could be commercial, could be lease option, but so why real estate? Why this
strategy? Why this market? Why this neighborhood? Why now, right? So as you start talking to joint venture partners,
leveraging other people's money for your deals, these are the questions you'll have to answer. You have to be prepared for all
those things. And, and there's lots, lots and things you can have for good, good, um, I guess good support for your case there.
But, um, I mostly just wanna talk about why real estate and (···0.6s) why real estate?
Because there's so many reasons why real estate is a good investment. There's so much opportunity in real estate, I guess
number one, everybody always needs a place to rest their heads. (···0.6s) Everybody lives somewhere, whether it's an
apartment, whether it's a, a home, a condo, um, some people have multiple like residences. They could have a cottage, they
could have a ski resort, they could have a residence. So you always need a place to rest your head, whether your owner rent. So
real estate is in everybody's life, a lot of people are trying to accumulate more properties, trying to scale up or downsize,
whatever it is.
Real estate is involved in everybody's life. So number one, you always need a place to bust your heads. Why real estate is, it's
always the man. And when I think of, when I think of wealthy people that I know in my life, and I think of the wealthy people,
and I mean like truly wealthy, like, you know, is it generational wealth? Is it a self-made person? But I think of all those people,
and they all have real estate on some level, some have more than others, but real estate is a role in their life. Now, did they
make the money through real estate?
Some did, did they make money elsewhere and then transitioned to real estate? Some did also. But of all the wealthy people
that I know and friends, whoever, it's family associates, business partners, real estate is in their portfolio somewhere. So real
estate has so much opportunity in it. And if you wanna buy locally across the country in a different country around the world,
you can do whatever you want. And there's so much opportunity. So, so why real estate? People love to talk about the market.
People love to think they're experts in the market.
Am I an expert in every market? No, I know a lot of markets, but I'm not an expert on every market. You've gotta kind of do that
research and do that. And through researching markets and building teams and talking to professionals on your team, we'll talk
about that later in this module too. You can become an expert in the market too, but I don't profess to be a, (···0.6s) a market
expert. People say, oh, Steve, how's the market? How's your market? I'm like, well, first of all, which one, because I, I invest in, in
multiple markets (···0.6s) and then comes down to the strategy in that market. Because when I go into market, (···0.7s) Bradley
and I, we've done this together.
We actually go into markets, we break down the market, say, here's a market and maybe maybe a Florida market, and that's a
recent one. We do look at the Florida market and we say, okay, well what, what area, what strategy, what do we want to do
here? Right? We don't just go look for the cheapest house in the neighborhood, which a lot of people do that. They, here, I
bought a house, I got a good deal on. Now what, what do we do with it? We say, okay, what area, what strategy? We start
breaking on the market and really doing it from a different way, new people. I says, new people, just look at the property. I got a
good property that's cheap.
As you become a more educated investor, you start looking at strategies, geographic areas, and then the property kind of comes
last, okay, we've got this area, but our strategy, we've got a team of people, now let's find some property. So we kind of do it a
reverse versus the, the newbie investors wants a cheap property and try and figure it out. We would do it. The the property kind
of comes last because we've already got everything else figured out with that too. So, so I don't want to go on for three days,
but we're realistic. I certainly think you start thinking we probably could pretty easily, but we'll continue on. (···0.7s) Perfect.
(···6.8s) Okay, so (···0.9s) we wanted to, um, before we get into talking about leverage, we wanted to kind of discuss the (···1.6s)
idea of cashflow, because when you hear people talk about real estate, the first, one of the first words you always hear people
talk about is cashflow, right?
Um, dollar signs cha-ching. That's what makes everybody excited. So, uh, it's a very simple equation.
Um, we're going to keep it simple for, for a lot of our examples here, but we will then kind of get into, uh, the very specifics
because cash flow is basically the income of our, our business or a property minus the expenses. So (···0.6s) hopefully in what we
are going for and what we're gonna train you all on is making sure that that is positive, uh, cashflow in, in all the deals that
you're looking at.
But, but we've gotta know how to come up with that. So, but the basic principle is when we're talking about cashflow, we're
looking for the overall income of a property minus the expenses. (···0.6s) And I know Steve's gonna add on a little bit here as
well, but, um, when we talk about investing for cash flow versus appreciation, the amazing thing about investing for cash flow is
we can invest in an up, down, or sideways market. It doesn't matter, right? If the cash flow is there, we know we have a secure
investment because if it's making money as a rental, when the market is booming, it can still make money as a rental when it is,
uh, uh, in a recession type period.
And, and again, we're gonna talk about the the market cycles too coming up also, but, um, Steve, what do you want to add on
there about, uh, the cashflow versus the appreciation gain? Uh, I guess number one thing comes to mind, cashflow is within our
control, I can look at a property, I can estimate, okay, what is my rent or what are, what are my verified rents?
If the, if the property's a rental already, it could be a, a fourplex with established tenants in there. Maybe is it a vacancy or two?
Maybe it needs a bit of work, maybe the areas in transition, like all these maybes, but I can, I can kind of estimate what my rent
is or will be. I can also estimate my, my expenses, right? I can talk to the seller, uh, I can say what, you know, what's, I, I can
calculate pretty quickly what my mortgage will be, my borrow costs and my money. If I had to borrow the down payment, which
I probably did, um, I can forecast what I'm gonna pay my joint venture partner on, interest on their money or whatever
transition or whatever type of deal we do there.
So I can pretty accurately estimate what my income will be and my expenses within ideally five, maybe 10%. And we'll go
through those numbers later. We've got a nice spreadsheet, nice easy use spreadsheet. I don't wanna, I don't wanna scare
people. Some people like, I don't want a spreadsheet. Some people like, gimme all the spreadsheets you can, right? We've got
two types of people. Some love numbers, some not so much. I'm not crazy about numbers, but I, I like numbers and they have
positive green signs beside them.
So I've learned to like numbers. So cashflow, um, what are my, what's my income? What's my expenses? We can also factor in,
am I gonna have vacancies? Yeah, you will. What's the number for vacancies? Am I gonna pay for a property manager? Yeah,
I'm gonna pay for a property manager. All these variables, right? So we can, I can pretty accurately come up with my cashflow

will be in that property. If I'm just a regular rental or a lease option, um, commercial property multifamily, I can pretty close
come up with what they anticipate cash flow will be and I can use that to attract joint venture partners to that deal.
Um, appreciation. Um, I have no idea what the market's going to go up (···0.5s) next month, next year, the 10 years now I feel
pretty confident the market will go up over the next five, 10 years, but could it drop 10, 20, 30% in the next six months, 12
months? It sure could. Um, could it go up? I have no idea. So appreciation's completely outta my control. Cash flows within my
control. So I like cash flow because let's say, let's say I've got a duplex.
(···0.8s) That duplex generates, uh, $400 net positive cash flow per month. So, so my income by, so I collect my rent on my, my
two units, my duplex, um, I've got my income, which is rent, I've got my expenses. So mortgage, property, taxes, insurance,
gotta pay a property manager. Let's say I'm cashflow positive, $400 in that duplex. So $400, um, that's $4,800 at the end of
(···3.6s) the year. Cashflow positive. Now that's cashflow. That's my income minus expenses. That doesn't include mortgage pay
down or appreciation, but mortgage, pay down appreciation.
I only realize those when I sell the property. But cashflow, I get positive. Cash flow is what I want. Not negative cashflow. That's
another story. We don't want negative, we want positive cash flow. But, um, so, so with flow, I want positive cash flow. So if
that one duplex is paying me $4,800 per year, (···0.6s) what if I had 10 duplexes? Well, suddenly go from 4,800 per year and 10
duplexes want 48,000 per year.
Okay, well that's actually pretty good. So I've got 20 doors or 10 duplexes giving $4,000 each times 10 duplexes. That's $48,000
a year. I've, I've gone from, you know, maybe, maybe $4,800 with one duplex that's maybe a vacation for a family or a little bit
extra money or a college fund, but I've got 10 duplexes that's $50,000 a year. That's, that's an income. However, I replace
somebody's income. Have I made my life a lot better? So cashflow, if you've got one cashflow property, why not get five? Why
not get 10?
Why not get 20? Why stop there? And I would never say do, do all duplexes. I would say add in some lease options, do a flip or
two, do a bit of lending, get, get a little commercial property. The more diversified you can be, the better investor you'll be. The
safer you'll be as an investor, the more strategies, you know. So, but appreciation, I can't control. I, I'm very fortunate, since I've
been investing since 2010, the market has gone, there've been a couple bounces in the market here and there, but the market's
definitely higher than it was 10 years ago. And I anticipate the market will be higher again in 10, 20 more years.
So I'll always invest in real estate because it's a great hedge to inflation and it seems to appreciate nicely year after year if the
market dips, it's a great time to buy some more. So. So Bradley, I think we're, we're about the 30 minute point. Maybe we'll pause
the recording. Do you have anything else you wanna add before we do that? (···0.9s) No, I think that's it. Uh, when we get back
we're gonna get into the specifics of leverage. Uh, so we will see everybody then. (···0.7s) Exciting. (···6.7s)
(···5.6s) Hi everybody, and welcome back. Uh, we just finished talking about, uh, why we like to invest for cashflow over
appreciation and, uh, we, we had really started talking on, on leverage. And, and the reason why we love using leverage in this
business (···0.5s) is because we can get into deals, uh, more for our knowledge than we can by necessarily having to have capital.
(···0.7s) And we've talked before about, you know, there's people that are, that are new to real estate investing who may have
some capital saved up. They may have some, uh, retirement funds, that sort of thing that they want to, uh, deploy into a real
estate investment to, to start this business. Uh, but many of you guys out there have none of your own money to start this
business right now, or you may have none of your own credit to start this business right now. And, and leverage is really the way
that we can, can circumvent that.
Uh, because even if you do have, uh, some money in the bank right now, how many properties can you go out and buy before
that money's gone? (···0.9s) And, you know, there may be people that have, you know, a hundred thousand dollars, $500,000,
(···0.7s) a million dollars saved up. But (···0.8s) if you're investing in, in rural, uh, Midwest properties, you may be able to pick up
a lot of those. If you're investing in, in downtown Los Angeles, you may not even get a half a one.
So, you know, the reason why we go towards leverage is we can, can make our money go a lot further (···0.8s) and the more
leverage we use, the higher of a return on the investment we can get. (···0.7s) So I want to give a couple of examples of, of
purchasing a property and show how increasing leverage increases our return. (···1.1s) So it's called the a hundred thousand
dollars house example. (···1.2s) And basically, let's make some assumptions here.
(···0.9s) And the first assumption, uh, that I'd like to make is that you are getting a hundred thousand dollars house (···0.8s) that
is needs no additional work, nothing like that. It's ready to go. You're just gonna pay a hundred thousand dollars for it. (···0.8s)
So in this example, you're gonna use a hundred thousand dollars that you have to go buy this property cash. So to do that, you'd
have to have saved up the a hundred thousand dollars.
Now, if you've got that money, so you go and purchase this house, (···0.8s) you now own the house free and clear. (···0.7s) So
you've got the asset and you're going to now rent it out to long-term tenants so that you can make passive income. (···0.8s) So
the rental income on this property, we're gonna call it a thousand dollars a month. (···0.7s) And the reason we do that is because
of a little thing we call the 1% rule. (···0.8s) And the 1% rule is kind of a guideline we use in real estate investing.
But basically what it says is the monthly rent on a property should be equal to or close to about 1% of its fair market value. So in
this case, a hundred thousand dollars house, 1% of that would be a thousand dollars. So that's what we're gonna estimate our
monthly rental income to be. (···1.5s) Now, even though we own the house free and clear, so we don't have a mortgage
payment to make or anything like that, there's still going to be specific monthly operating expenses.
(···0.9s) Now we call these the mo of a property, the monthly operating expenses, but they can include taxes, insurance, uh,
maintenance and repairs, and also property management. Uh, so again, for this example, we're, we're going to do an estimate
here, but we're gonna say there's roughly $200 a month in these operating expenses.
(···0.6s) So if we have, going back to our cashflow equation, a thousand dollars a month coming in (···0.6s) and we've got $200 a
month (···1.1s) going out, we are making $800 (···0.6s) a month in positive cash flow, which sounds great, doesn't it? So we've
got 12 months a year that gives you $9,600 (···1.4s) a year of positive cash flow from this property. (···0.9s) Now (···1.0s) to
calculate our R O I, which is our return on investment, (···1.0s) we take the cashflow that we're making.
So the 9,600, we divide it by the (···0.5s) amount of money we put in. (···0.6s) So since we bought the house cash, we invested a
hundred thousand dollars. (···0.5s) So when you take the $9,600 (···1.0s) worth of positive cash flow, you divide it by our
investment, (···0.6s) you're actually gonna get 0.096 and some change. We multiply by a hundred to get it into a percentage.
So you get an r o i of 9.6%. (···0.9s) Now, when we think about normal returns, so if we put our money in a savings account or CD
at a bank, that sort of thing, those returns are very, very minimal, right? So a checking account, a is, is if it even has any kind of a
return on it, is certainly not keeping up with inflation. A CD may be at a half of a percent or 1% interest rate.
So you're really not doing very well. Um, now going this, this way and, and not using leverage, a 9.6% return, a lot of people
would consider that to be pretty good, (···1.2s) but we want to look at the power of leverage and see how we can improve that.
(···0.6s) So let's go to our next example of the a hundred thousand dollars house. (···0.9s) Brad, If I could, if I could just add one
thing there. Yes. (···0.6s) Over over recent years, I've met a number of investors who, who, who are proud to tell you they have
an investment property.
Maybe it's a house, maybe it's a duplex, maybe it's a bigger property. It's, and they're, they're proud to tell you they own it free
and clear of no mortgage. (···0.9s) And (···0.6s) once you start seeing these examples of leverage, how you can increase the
money you put in your pocket, increase your returns to become a more sophisticated and advanced investor through leverage
and do it safely, I would never say over leverage. I would never say get too far, like (···0.6s) over mortgaged, as long as you're
cashflow positive, right?
That's the biggest thing. Your cashflow positive and good secure investments, that's where we want to be. So somebody that
owns a property free and clear and they're sometimes proud, I, I own this property free and clear and all my properties free and
clear. I (···0.6s) just look at the opportunity I'm missing out on. In fact, I used to actually say to people, they'd say, I own it, very
proud, very proudly. They'd say, own it free and clear. And a few times I say, I'm sorry to hear that. And they look me like, what
are you talking about? It's just a very different way of looking at things traditionally, you know, get outta debt, live the good life,
own your properties, I get that, but you're missing out so much opportunity when you're not leveraging your finances.
And so, um, yeah, everybody's different, but I prefer what Bradley saying with leverage. And, uh, thanks Bradley, if you wanna
continue on there, Of course. Well, and, and, and to, to echo that, Steve, I mean it's just, that's why it is so important to, to be
using leverage is yes, we're we're making our money go farther, but again, we're also being safe. And that goes back to those
seven rules of investing. And that's why when Steve and I talk about using leverage, we're not over leveraging, but we also know
through our calculations and our experience that we can leverage that money so that we can use it at a higher level, um, while
still, uh, risking the, the least amount to ourselves so that that's what good leverage is all about.
And, and we're gonna move forward here and I'll show you exactly what I mean by that. So (···0.9s) we're gonna take that same
a hundred thousand dollars house (···0.9s) and now instead of buying it and owning it free and clear, (···0.6s) we're gonna use a
mortgage.
So we're gonna go to (···1.1s) whatever bank and we're gonna get an investment loan. So we're gonna put down 20% (···1.0s)
and the bank is gonna give us the other 80%. So now we've gotta use some of our credit, (···1.4s) however, we don't have to use,
um, as much of our own money. (···1.6s) So in this example, we've got the a hundred thousand dollars house with the $80,000
(···0.8s) mortgage, (···1.4s) and our monthly rental income stays the same.
So the, we're still making our a thousand dollars a month off of our tenants. We still have those same monthly operating
expenses. So we still are paying the $200 a month for our taxes, insurance maintenance, repairs management, et cetera. (···0.6s)
But now we have to add on another monthly expense, which is our mortgage payment. (···0.8s) So I've estimated it to be about
$400 (···0.5s) a month, uh, here.
But when we look at it, so if you take that, it would be roughly an $80,000 mortgage amortized over 30 years, uh, at four and a
half percent interest (···0.9s) would give you a monthly principle and interest payment of about $405 and 35 cents. Again, so just
so you could see the math on it there, we're estimating that at $400 a month in a mortgage payment, (···0.7s) now many of you
guys may say, say, wait a minute, Bradley, (···0.9s) what about my mortgage insurance?
Right? 'cause you hear people talk about mortgage insurance all the time. Well, with this type of a, uh, an investment loan, you
would have 20% down payment. So they wouldn't actually be charging you for any of that mortgage insurance, like a lot of
people see in an f h A type situation. So just a note there on that. So we go back over to calculate now what, uh, our monthly
cash flow is and our annual positive cash flow. And we see that with that mortgage payment, we are making significantly less
every single month.
Right now we're only making $400 a month positive cash flow. (···0.9s) So over the, over the next year, we're gonna bring in a
total of $4,800 in (···0.6s) positive cash flow after all of our expenses. (···1.0s) And when we go to calculate the r o i, the
difference is now we have that we only invested $20,000. So (···0.6s) in the first example, when we look at that, we invested a
hundred thousand, but now we only invested 20,000.
So when we take 4,800 divided by $20,000, (···1.2s) we end up with an r o i of 24%. (···0.9s) I don't know about you guys, but I
think that that's much better than 9.6. (···0.7s) And uh, what we realize is with that a hundred thousand dollars in cash, we had
to purchase the first (···0.7s) example property. We could do that five times in this leverage example. So with the a hundred
thousand, same a hundred thousand dollars, we could get five different $20,000 down payments so we could get a 24% return
on that money by getting five separate properties.
(···0.8s) See how this works? It's starting to make some sense, right? So let's take that now to what we would say is the, the
highest level of leverage or where we want to get 20 times our assets. (···0.9s) And this is where we get the, that same exact
property. We get a mortgage, but we also bring in somebody else with some outside money, uh, to help us.
So we don't have to come up with as much down payment money, okay? (···0.5s) So (···0.8s) we're still looking at the same a
hundred thousand dollars house, (···1.3s) it's got the $80,000 mortgage, so we know we've gotta pay that other $20,000,
(···1.3s) but if we don't have that other $20,000, (···0.8s) we might go find a, a joint venture partner or an individual to loan us
some money, uh, that we can use to help us with a down payment. So in this situation, we're gonna say that we're getting 15 of
our $20,000 (···1.3s) from a joint venture partner and we're gonna pay them 10% interest.
(···0.8s) So (···1.0s) many investors, uh, like to be hands off, uh, many investors don't want to deal with tenants or toilets. So
being a JV partner can be a great way for them to get invested in real estate without having to deal with a lot of the headaches.
So we are managing, uh, the property, we're managing the tenants so they don't have to take those calls or anything like that.
It's secure. Their investment is secured by real estate, which as we talked about earlier, we know over time is always going to be
an appreciating asset somewhere where people always are gonna need to rest their heads. It's a great place to have their
money. And if a stock market return is six to 8%, maybe 10%, if we can offer 10% on property, many investors are gonna be
happy with that.
So for this example, let's just say that we found a joint venture partner that will take a 10% return on their money. (···0.5s) So
they're gonna give us that $15,000. Now over to the right you can see we calculate out that the interest payment on this money,
uh, at 10% is gonna be $1,500 (···0.8s) per year that we're paying our joint, uh, venture partner. (···0.9s) Now, if our joint venture
partner wants to get a monthly payment on that interest that we owe them, we could do that.
So we would take the $1,500 a a year worth of interest that we owe them, we would divide it by the 12 months that we have,
uh, in a year. And I think Steve, uh, just like the U S A Canada has 12 months a year up there, right? (···0.7s) We sure (···0.9s) do.
Yes. So, uh, so we end up with $125 a month in interest only payment that we will be making to our joint venture partner.
(···0.8s) So now you guys are kind of starting to think in the back of your heads, man, this is getting thin. We, we, we keep
spending more of our cashflow every month, right? But let's do the math on this now. So we take a look and we still have our a
thousand dollars a month in rental income. (···1.4s) We're taking out the $200 a month in operating expenses, we're taking out
to $400 a month in the mortgage payment, (···0.9s) but now we also have to take out the $125 a month to pay our joint venture
partner their interest.
(···0.8s) So what we're left with is $275 a month in positive cash flow (···1.0s) over the next year that's gonna give (···0.8s) us
$3,300 (···0.6s) in positive cash flow. (···0.8s) But when we look back and we calculate our r o i on this deal, we realize that
(···0.8s) even though we've only made $3,300 (···0.8s) this entire year in positive cash flow, our investment was only $5,000. All
(···1.2s) of a sudden we've gotten r o i of 66% and with that a hundred thousand dollars, we're actually able to control 20
different properties.
(···0.9s) This is how leverage changes your business exponentially (···0.6s) because people start investing in real estate. They see
that very first example and they think, oh my goodness, (···0.6s) own it free and clear. 10% return on my money. This is great,
(···0.5s) but everybody, this is a middle class return when you want to be a true investor, when you want to really grow and you
want to set up your family as a legacy, you really want to be able to leverage at a higher level.
And that's exactly what this is. (···1.1s) So when we talk about these interest rates, uh, I, I skipped ahead a little bit there, but
we're gonna go to it now. Uh, we talk a lot about the rule of 72. (···0.8s) Now Can I add something there, Bradley?
Yeah. Steve, do you want to add to that? Yeah, I'd like to thank you. Could you go back to the first example, a hundred thousand
dollars house with a 9.6% return? So I just wanna talk about the positive monthly cash flow for the one house, the positive
monthly cash flow for having the five houses and the positive monthly cash flow, having the 20 and just kind of look at each
example. So in, in the house, free and cleared, the monthly or the, the annual. So the annual positive cash flow is $9,600 per
year. So 9.6%, that's fine.
So can you skip ahead one, one slide (···0.7s) because here it's (···0.8s) $4,800 per year positive cash flow, but that's per door,
isn't that correct? Correct. Times Five properties. So if we did the math on that, the positive cash flows is at around $24,000 per
year, (···1.3s) right? So the first example, own house free and clear, your annual cash flow is $9,600. (···1.0s) This example, let's,
let's do 20% down with a traditional bank mortgage. This is not fancy, this is just basically a bit, a little bit of leverage.
Introduce, this is easy, go to the bank, get four or five mortgages. Now you may be capped at four or five mortgages, you might
not give you any more mortgages, and that's where you get the next example. (···0.7s) But your, your annual cash flow is
(···0.8s) around $24,000. With this next example with the, the, the slide number three, this one you got 20 properties. This is, this
is some good leverage, (···1.0s) if my math is correct. 33,000 or $3,300 per (···0.6s) year, per per month cash flow. That's per, per
property. You've got 20 properties, that's $66,000 (···1.0s) per year in annual cash flow.
So quickly we can see with some leverage, do you like making 96, 90 $600 a year? Sure, like 9,600 is fine, but it's really nothing
great when, so when somebody says to me, I owe my house free and clear, I rented, I'm sorry to hear that, I'm sorry to hear that.
Because you're missing up and so much opportunity, you could add a bit of leverage and turn that 9,600 into um, 24,000 or into
66,000 depending how far you want to go. So the opportunity cost and having a place owned free and clear, it's staggering.
And until people actually see these numbers, um, you don't know what you don't know. And people think they're a good
investor, they think they've got good tenants, but they're missing on some huge opportunity here. And you've got 20 properties,
you need a property manager, you've got five properties. I still say get a property manager. People try and cut the grass
themself. They try and maintain the property themself. They try and collect the rent themself. I'll just save it. But I don't need the
property manager. I'll just do it myself. Well, it sounds like you're buying a job (···0.8s) and you know, being a property manager,
I'm not a property manager.
I've, I've managed on my own properties for a few things here and there, but I'm not a property manager. It's not my favorite
job. In fact, I I I would far rather hire a property manager, let them do that. They're good at it. They know that latest is codes.
That's to do full-time. I don't wanna, I don't wanna work in a job in the daytime then go collect rent at night. It sounds like a
terre to spend my evenings. (···0.6s) We want real estate to add to your life. We want good cashflow properties to enhance your
life, give you some extra money, not have headaches with tenants and painting and cutting grass on the weekends.
That's not the idea. So many investors, I, (···0.6s) I've met investors who just try and buy a property, buy a cheap property, oh, I
bought this property, it's a great deal, (···0.6s) congratulations. Whatcha gonna do with it? They end up cutting the grass and
managing it 'cause they're trying to save, but they have a couple vacancies or they had some nonpayment or rent, they get
some bad tenants now they're forced to cut the grass, they're forced to do these things. I've seen so many people buy a property
or two try and do it themselves and they say it wasn't worth it. Did they make a bit of money? Maybe, but it's too much
headache. And that's where the property manager comes in.
When you've got a property like, like example number two or example number three, I would strongly suggest a property
manager. You've got, you've got the ability to do that. You've got cash flow to do that. Um, you've got the money coming in, it's
gonna make, make your life better. Your job as an investor is to find properties and find deals and find money not to cut the
grass and look after tenants. I would never suggest to do that. So with these examples here, it's a great example of leverage.
And one thing, Bradley's done a great job with these slides and put in this presentation and we have gone the numbers, the
numbers.
Could you, could you get a mortgage? Like right now, I know I could get a mortgage at less than 4.5% interest. I know I could do
that right now, now a year down the road, I don't know, maybe it's higher, I don't know. But right now, so what we've done,
we've actually, we've underestimated the, the revenues and we overestimated the expenses. So could I, could we have said, oh,
if you pay your joint venture partner a lesser interest rate, would that bump up our cash flow? Sure, well, but 10% to your joint
venture partner, I'm pretty confident I could borrow money right now for less than 10% for joint venture partner real estate, six,
seven, 8%.
If I had to pay 10, you can certainly do it. But so what we've done is we've actually increased the expenses and decreased the
revenues to make these numbers look more realistic. I would, we always wanna, we wanna, we wanna under promise and
overdeliver, it's what we want to do. So you're gonna see these numbers we use in any example, we wanna be under promising
and overdelivering. That's what we do the whole way through our trainees. We wanna view these huge monster numbers. And
suddenly in real life, you can't do that. That's never our intention. So, (···0.6s) but great example there with a bit of leverage and
this is very achievable.
Anybody can do this. So thanks Bradley. Of Course. And and you know, again, i i I think to, to bring it back to the most simplified
thing is, is you gotta understand everybody is that (···0.8s) you're investing the same amount of money either way. So when we
look at the first slide, you're investing the a hundred thousand dollars and you're getting 9,600 back, or you're investing the a
hundred thousand dollars and you're getting 66,000 back. (···0.7s) And basically what that does, and and when we start talking
about r o i and and interest rates is we're looking at how fast we can double our money.
(···0.9s) And, uh, one of the principles we use to measure that is what we call the rule of 72. (···1.0s) And the rule of 72 is the
money doubling rule. (···0.8s) And basically how it works is the amount of time that it will take for your money to double is equal
to the number 72 divided by whatever annual interest rate you are being paid.
Okay? So if we look at say a CD or something like that from a bank, you might get a very low interest, uh, rate on something like
that. So say 2%. (···0.7s) Well, if you are making a 2% interest rate, your money is gonna double in 36 years. (···0.8s) Now, I don't
know about Steve, but I don't really wanna wait 36 years, uh, for my money to double.
That doesn't sound like a really great retirement plan. However, what do most people do? That's where their money's at, right?
Savings account, (···0.6s) things like that. So, um, now we take a look at, (···0.9s) okay, maybe we have, uh, a (···0.7s) stock
market return mutual fund return. It's closer to to six 8%, and here we put 7.2%. Um, but even at 7.2% your money is only
doubling every 10 years.
(···1.8s) Then we go back to, let's take our examples that we just did. Um, so our first example where we buy the property all
cash, we're making our $9,600 a year and we get a 9.6% r o i. So our money's doubling every seven and a half years. (···1.1s)
Again, that's pretty good, but, um, you guys really probably aren't here because you just wanna do okay, right? These are
middle class returns.
What we want is we want educated investor returns. We wanna be able to use leverage so that we can make our money grow
faster. (···1.0s) And when we look at that 24% r o i we're getting our money is doubling every three years go even higher. 72
divided by 66, we're at 1.09 years that our money is doubling. (···0.8s) Now, (···1.3s) we like to reference when we discuss the
money doubling rule, uh, some wealthy people that most of us know and and we like to talk a lot about the show Shark Tank.
(···0.9s) And you know, on here we have educated investor returns. You could call it a shark tank return. But (···0.8s) one of the
key things in, in Shark Tank that you hear any of the investors saying is they don't want to put their money into something where
they don't think they'll be able to get it back. And you'll hear many of the investors get out of a deal because they say, you know,
I don't see this being investible.
I don't see myself being able to get my money back. And why is that? Because the educated investor wants to get their money
into a deal and get it back out of a deal so then they can take that and go make more money somewhere else. (···0.9s) And, uh,
a a great way to explain this is, is taking an example of if you were to go to a casino, (···1.0s) so I'm sure many of you watching
this have been to a casino or seen on tv, whatever it may be, but you understand the game of blackjack (···0.5s) and when you
play blackjack, you can win a lot really quick or you can lose a lot really quick, right?
So, uh, we, we always go into to the casino, we take some money with us and we think, okay, so for this example, I've got $200,
I'm going to the casino to play blackjack. If I lose my $200, I'm out. Uh, but that's my, that's my limit for the day. I'm gonna take
$200 of my own money. (···0.9s) So you sit down at the blackjack table and all of a sudden you're on a hot streak (···0.8s) and all
of a sudden now you've got, uh, excuse me, $500 (···0.5s) sitting in front of you.
(···0.9s) So what you can do at that point is you take the $200 out that you had brought with you that you were willing to lose,
you put that back in your pocket, right? So now everything that's on the table is house money. (···1.0s) If we lose house money,
that hurts a lot less than losing Bradley's money hurts a lot less for Steve than losing Steve's money, right? And so that is what
we want to do by, by pulling our money back out of an investment, by doubling it quicker and getting our money back out, now
we're playing with house money.
Now it's an infinite return and that's what educated investors do. That's how we use leverage at a higher level. Um, is there
anything, Steve, you wanted to add on the interest rates or ROIs, anything like that before we kind of move into the next one
here? Let's keep moving forwards. Perfect.
(···2.1s) So we are going to, um, shift gears, guys over the next, uh, couple slides here. We're gonna get talking about market
cycles and investment strategies. (···0.8s) And before we get into kind of the nuts and bolts of all that, uh, wanted to take a a
minute here to kind of bring back in the mindset piece we talked about earlier. Um, because also I, I know for myself as I got
started in real estate, the, the, the cycle of emotions that go along with being an investor is also a, a, (···0.5s) a very interesting
one.
So, uh, we found this chart, uh, and it also kind of discusses the cycle of emotion as, as, as an entrepreneur or real estate
investor. And (···0.5s) it's ironic because we watch in, in the real estate market and it's always cyclical. It goes up, it goes down,
but so does this business. And, and so this is a great illustration, talking about and showing how over the life of, of any deal or
any investment, there is optimism, excitement, euphoria, and then all of a sudden you have anxiety, denial, panic, uh,
hopelessness, depression, and then all of a sudden relief, hope, optimism, and boom, you're right back where you started.
So (···0.7s) for somebody like myself who was, was coming off of a, a corporate job, having a salary and, and kind of always
knowing what to expect, getting into investing in real estate and, and being an entrepreneur and, and my own boss, (···0.8s) I, I
had to learn that, that the emotions, uh, were much higher in, in a setting like this.
Whether I went to work as a, as a corporate guy and, and had a bad day or a good day, they still wrote me a check. Uh, being an
investor and and controlling your own destiny with, with real estate, you're gonna have days where you think that everything's
going wrong, right? We talked about making lots of offers (···0.5s) and, and, and not getting, uh, discouraged when you've
made a hundred offers and you haven't gotten that, that first accepted offer yet.
(···0.6s) It, it, it's a different beast and you really just have to embrace, uh, the the journey that it is because there is going to be
a lot of emotion involved. So (···0.8s) I think guys, before we get into, uh, all the exact market cycles and how to read those, let's
take a little break here (···0.8s) and we will come back and dive right into those exact market cycles.
(···7.0s)
(···6.4s) Welcome back, uh, back everybody here as we, uh, begin now talking about market cycles. (···1.4s) So the real estate
market, or the property cycle (···0.6s) is a predictable cycle of, well, what some would call predictable, I guess, of, uh, booms and
troughs that can be seen across, uh, the world's real estate markets, uh, over the last hundred years.
(···0.7s) And we can look at this from, from a very macro, uh, uh, view that the average life cycle of any, uh, cycle within this
period is 10 years. So what that means is we are gonna see a period where prices are gradually increasing, followed by then
decreasing, and then it levels back off. So up, down, back, and through. And that is basically what our cycle is. We use these
cycles to predict where the market is going to go (···0.6s) and to know which of our strategies is going to be best to use at that
specific time.
(···0.9s) And you know, the cool part about real estate cycles is yes, we can look at them on a, on a large scale. So obviously
everybody, uh, remembers back in 2008 when we had the mortgage crisis and, and property values drastically fell (···1.5s) and
everybody would say, oh, that was a horrible time to be in real estate.
But there were cities even during that great recession of 2008 where because of local job market, uh, local universities, that they
actually didn't see a decrease in home values. (···1.0s) And now we're sitting at, at a a period of time where we've had over 10
years (···0.6s) of a very good bullish market, (···0.9s) and now we're having people who are questioning, well, when is the next
drop going to come?
Right? So we can never predict everything. There's still cities right now that even in a booming sellers market, uh, because
there's a lot of job loss or things like that, there are not, they are not selling properties and there is depreciation. So you can
always drill down into very specific areas, uh, and see to look at those market cycles. But we like to look at them for whatever
area we are investing in.
(···2.2s) And there's really four phases of these cycles. And what this slide does is it really gives you kind of a visual look (···0.6s)
at how these different phases work. So we would look at this, and this would be typically over a 10 year timeframe. Um, and
then there's the four phases. So the first phase is what's known as the recovery phase. (···0.8s) So during the recovery phase, this
is what's known as a seller's market.
So this would be following a recession (···1.0s) in which there's decreasing vacancy, (···0.6s) there's low construction, (···0.9s) and
there's low rental rate growth and moderate absorption. (···1.0s) So what you're seeing is, uh, it's kind of a balancing out. So
we're, we're not seeing, um, the huge number of vacancies that you would see in a recession. Uh, also we're still not seeing huge
amounts of growth at this point, kind of that turning corner (···1.5s) that would lead us to our second phase, which is known as
the expansion phase.
So again, we have a decreasing vacancy. So that means demand is continuing to increase because of that increasing demand.
We're seeing now higher rates of construction, we're seeing higher rental rate growth. Um, the expansion phase can continue on
for a very, very long time, right?
And, and as we sit here, uh, today in a, in a 10 year cycle of, of expansion, uh, we're still kind of waiting for that, that tipping
point where it goes over into the third phase or what's known as a hyper supply phase. (···0.8s) And once you get to the hyper
supply phase, this is where all of a sudden that decreasing vacancy that we saw going with increasing demand starts to flip.
(···0.7s) And now we're seeing an increase in vacancy, (···0.7s) and you still have (···0.7s) a (···0.9s) higher construction rate, but
now people are building and they're not selling (···0.5s) or they're not filling up their rentals.
So the, the rental growth is starting to slow. (···0.9s) And what this can then lead to is the fourth phase, what's known as a
recession. (···0.6s) And in a recession, we basically have our, our highest amount of vacancies, our lowest amount of construction
rates, because the supply of property is, is much larger than the demand.
(···0.7s) And so a low or even negative rental rate growth can occur in a recession phase. (···0.5s) So throughout these different
phases, you can see there's a good time to be a seller and there's also a good time to be a buyer. And as we get into breaking
down all the different strategies we use in real estate investing, I bet you can all imagine that we want to have ways to do this
and make money in any one of these phases.
(···0.6s) And by utilizing different strategies, we don't have to worry about which phase we are in as much as which strategy we
are going to use based on the information of that. (···0.9s) So (···0.8s) I have a couple more slides here that, that kind of explain
the market cycles in different visual ways, because we're all different types of learners.
Uh, but as an investor, I think this, this slide shows a, a good example of (···1.0s) how we move from the, um, if you look here
where it says on the right side, buy low, right? So this is where we have high vacancies. This could be a, a recessionary type of
timeframe because there's little to no construction, there's high vacancies, increasing employment. So a lot of times there's
houses out there that are for sale, but there's not a lot of buyers.
And if that's the case, we as a a person trying to get discounted properties can be in a very good position because people may be
forced to sell. And with fewer buyers, we have the control to offer an even lower rate. Uh, I know Steve has a great example of a
deal he did where he was able to buy a property for cents on the dollar because it was a, a situation where (···0.9s) the seller had
some desperation, they couldn't find anybody else to help 'em out of that situation.
And so Steve was able to buy that property at a very low value. (···0.9s) Now, when we (···0.7s) move forward, and, and Steve
also to, to kind of piggyback more off of some of his past experience, but Steve would also tell you that when he does a lease
option, (···0.9s) a lot of times that's a great time to sell high. So he will get a tenant buyer in place in an appreciating market,
and he knows he gets to set the sale price on that property with that appreciation.
So he can guarantee that he's increasing his cost year over year to improve his value and his equity by selling a lease option in
an appreciating market where we can, what they call sell high and he can demand that higher price because of the appreciation
that's occurring. (···1.0s) So again, here is, uh, all of all of what we just discussed in those in in written format for you guys to be
able to reference in review the recovery expansion, (···0.7s) hyper supply and recession phase.
Again, that seller's market is when inventory is low (···0.7s) and prices are high, and a buyer's market is when we have a higher
inventory, therefore leading to lower prices. And again, the, the most important thing here is we need to learn how to make
money during any time of the cycle.
(···1.1s) Bradley, do you mind going back to that one slide a few slides back? I just wouldn't mind elaborating on that. Uh, one
more. (···0.9s) Perfect. So, um, I wouldn't mind just kind of talking about what strategies (···0.6s) maybe work better than others,
depending where you are in whether seller's market a buyer's market and yeah, I mean, you mentioned, uh, a story I have of a
seller I had years ago on a property (···0.7s) and the seller was, um, basically the bank was gonna foreclose on the property.
The bank could serve the paperwork, and the seller had under 10 days to either sell the house to someone like myself or to have
the bank to take property back. (···0.7s) And I don't wanna get too far into that right now, but, um, that seller in particular was
definitely very motivated to sell the property. It was a private sale, there's no real estate agent involved. Short timelines, the
seller had been an equity in the property. So the debt seller was definitely very motivated to move it and move it fast. So I got a
phone call from my power team, some from a, somebody on my power team, actually, Steve, there's a, there's a seller here.
Um, you can probably get a good buy, you can probably help somebody with their problem property, help 'em with a problem,
(···0.9s) and they, they need to sell it, but they've gotta sell it in 10 days. And actually, I think it was like other seven days or nine
days going back a number of years here. So I, I, I call it the seller. I see you got a property for sale. Yes, I do. And so we go see the
property because I was, I (···1.3s) had some skills, I had some knowledge I had learned about building a power team.
I'd gone out and interviewed mortgage brokers, I'd interviewed realtors, I'd talked to property appraisers, I'd talked to
inspectors, I'd built a team, but I didn't really have a lot of deals. In fact, this property was, I think it's my second deal, my second
real estate investment deal. So I was very new to real estate investing. But because I knew, and as we go through these
modules, as we go through the, the foundation's class, you're gonna talk about, talk to mortgage brokers, you should do that.
We're gonna talk about, go talk to realtors, you should do that. As we say, go talk to inspectors and appraisers.
You should do that. So we call this, we call this earn while you learn, when we say go talk to a mortgage broker and see if they
work with investors, see about maybe is a rental owned, do they have a rental owned program? Could you buy an undervalued
property if somebody walks in their office need to sell their house fast? That's exactly what happened to me. This, the seller
walked in the mortgage broker's office saying, can I refinance? Can I, can I get another mortgage? Can I do something? And the
seller said, well, the, my seller actually had no job. (···0.7s) They lost their job.
And it was, it was like a bad country song. They, they'd lost their job, their vehicle broke down, they couldn't get to work in back.
And they're, they, they're behind on their payments in the house. It was a sad situation. But when my power team had basically
kept me in mind, because I went and made a, an appointment with a mortgage broker, a realtor, and they said, oh, this guy,
Steve was here in my office. And he actually called me about, do you have anybody that you know needs to sell fast? Do you
have anybody has a problem property? Everybody has too much property. Do you have anybody that maybe wants to hold some
paper and do a seller finance situation on their property?
If you ever have customers like that, give me a call. Now the conversation is more elaborate, more detailed, take more time on
it, but when you actually go talk to people. So I was able to actually go out and I like to buy that property. I was able to buy that
property in under 10 days and I got a good discount. The seller, uh, they were helped out a a bad situation. They got some
money in their pocket and it was actually win-win, win all the way through, because I got a good deal. The seller sold the
property. Um, the home inspector made some money, the appraiser made some money. I eventually sold it to another investor.
They got a good buy too because I got a good buy. And as they should pass some of that savings onto the next investor. And in
fact, I sold that property to another investor for 80 cents in the dollar. (···1.3s) You're saying what you did, what could I have sold
it for more? I (···0.9s) could have, it was my second deal. I just wanna see if stuff works. I got, I got such a good buy on this
property and I was able to do a small renovation. I spent $4,000 on a renovation. (···0.7s) And some people like, oh, what do you
get for $4,000? Not very much. I got exactly what it needed.
This property's in a neighborhood. It wasn't a nice neighborhood. There wasn't a lot of pride to ownership in this neighborhood. I
didn't really wanna own property in this neighborhood. It just wasn't my target focus. But I, I, I had an opportunity. I could help
somebody out. I could make some money and I could actually see this real estate stuff works. And it did. And in fact, I was in and
out of that property in 72 days. I had that property less than three months from the time I took possession, renovated and sold it
less than 72 days. This is my second deal. I was not a sophisticated educated, but I was just trying to stop, see if it works eyes
wide open.
'cause my second deal, I was a little nervous and I was going to work full-time while I'm doing this deal. Um, it worked out very
good. Um, that, that deal, I learned a ton of things (···0.6s) and that deal I learned a lot. Who to take advice from, who to listen
to. I'm (···0.8s) gonna tell, I'm gonna talk more about this when we start talking about for sale by owners and building your team
and doing your due diligence. Because I learned a ton from that deal. And I actually made good money in that deal too, and I
helped some people out. So it's win, win, win all the way through. (···0.6s) And so what does that do with the, the housing
market?
Or what does that do with, with the, with the, the market cycles? Where was it in the, in the market cycle? Well, it was actually
in, I was actually in the seller's market. Why was it seller market? Why didn't it sell? Well, he had a problem with his house. The
problem with his house, he had a river going through his basement's. What the problem was, he didn't bother to fix it. So
(···0.8s) I got that addressed. And I don't suggest buy properties with foundation issues. Um, I did, I broke the rules a bit. It
worked a bit. Okay. So I always talked about cosmetic improvement.
So it was a seller's market. This sellers had a big problem as actually to fix that problem myself. And I was able to fix that. The
entire renovation was around $4,000, including fixing the, the river going through his basement. And I was able to take care of
that. Otherwise it'll probably walked away. 'cause I don't say do every deal, (···0.7s) but back to the, back to the market cycles,
because seller's market, buyer's market. Well, what is a seller's market? It always comes down to supply and demand when
there's, when the seller's market, that means if I'm trying to buy a property on the buyer, I may have to make multiple offers on
multiple properties before I get a property.
Do I have to buy it? Do I have to, do I have to bid over asking price? Maybe. Um, I've seen some hot markets lately. And if you're
not going over asking with multiple offers, you're probably not gonna compete with that offer. Is that a market I wanna invest
in? Maybe, maybe not. It just depends. It sounds like a strong appreciation. (···0.5s) But that, that aggressive selling
environment, that aggressive buying environment where I've gotta do over asking price, like possibly cutting my cash flow. So
that's maybe not the ideal market I wanna invest in.
If I own property there and I'm getting great appreciation, and I've recently sold properties in those markets where it's multiple
offers over asking it's great time to sell properties. You only get premium, right? Buy low, sell high. But if, if it's a cashflow
property, why do you wanna sell it? If this property is putting positive cash flow in your pocket month after month, like the
duplex example, if you're making $400 a month positive cash flow or $275 (···0.6s) a month positive cash flow times 20 doors or
$10, why do you wanna sell it? Well, maybe you've outgrown the property, maybe the market has shifted.
Maybe you wanna repurpose that money into a, a bigger property, a, a better property, maybe want a, a different strategy. We
outgrow. I don't have the first properties I bought in 2010. I I outgrown, I sold, there's a lease option. I sold it. Or as a flip, I
bought and sold it. Uh, the first few deals I did, I don't have 'em, I sold them because I outgrew them. And you kind of keep
repurposing money into bigger deals, bigger deals, better deals. Would I do a flip today? Sure. Am I looking for a flip today? Not
aggressively because it's just kind of outgrown that I'd rather do other things where we, we, we talk, uh, and something Bradley
Bradley's heard this many times before, and we don't have a a slide on this, we should maybe make one.
But in the real estate, in the real estate circle, I guess we call it the circle of wealth. (···0.8s) Bradley, do we talk about that? Do
we have a circle of wealth slide? I don't even know. I'd (···2.0s) have to check. Let me look. Hey, don't worry. I'll just explain it
right now. Maybe we'll add one if we don't. But when we first start in real estate as a real estate investor, what the goal is, and I
was, I I I was learned, I was, I was learned, I was taught this, I was learned this, I was taught this way back as a real estate
investor, we want to, when we start out, we want to buy and sell properties to create cash.
So first starting out, we wanna do strategies to buy and sell. To create cash. We wanna do flip starting out. We wanna do lease
options starting out. We wanna buy properties in distress or pre-foreclosure foreclosed properties. We wanna buy and sell to
create cash when we first start out. So in a, in a seller, in a buyer's market, right?
And if you can find a buyer'ss market where you actually buy at discounts, buy properties at, at good prices, yet strong cash
flow, that's a, that's a buyer's market. Are they out there? Sure. Are they everywhere? No. Right now, the market I'm currently
investing is a seller's market, right? It's a seller's market. So do you buy more, buy less? You know, you do what you want. But if
it's, if it's, if it's a seller's market, it's hard to buy. So you might might buy less just by demand, but you can go find other markets
who are buyer's market. So, so back to the circle of wealth. (···0.9s) When you first started, you buy and sell to create cash, lease
options, flips, pre foreclosures.
You're, you're buying, getting discounts on properties, making money, and you buy and sell to create cash. Your profits, (···0.6s)
as you go around the circle of wealth, you, you get, you get to a more, a more developed stage. So you buy and hold to create
cash. So you can so wait, you buy and sell to create cash. So later you can buy and hold to create wealth. I talked earlier about
wealthy people typically have real estate in the portfolios. Wealthy people normally have real estate, not maybe you got some
stocks and some other assets, some collectibles, gold, whatever.
But real estate's usually a big part of that. When you buy and hold to create wealth again, do you, once you've been investing
for 10, 15 years, most sophisticated investors I know aren't really doing a lot of flips after 10, 15, 20 years, they're doing other
more advanced strategies, less work, making more money. (···0.7s) It's a difference of looking for a property. Say, I'm gonna buy
a cheap property. No, I'm not gonna buy a cheap property. I'm gonna look for a market.
I'm gonna find a strategy and the property will come last. It's just a different way of doing things. So, uh, market cycles very
much like that too. (···0.8s) Let's talk about some strategies where, what strategy to use in different markets. So when a seller's
market, right, in a seller's market, the seller has the power, the buyers may be coming in, but in a seller's market, it's a great
time to sell. Is that the time I'm gonna be finding discounted properties like a seller's market usually means a strong economy,
possibly. Possibly. Um, low interest rates that the market's gone up. We're getting some strong appreciation.
So strong appreciation. The housing market's going up. So it tells me it's probably a low interest rate environment. Not always,
but it's probably a safe bet there. So am I gonna find, it sounds like good jobs, good incomes, economies, good low interest
rates, so probably not a lot of foreclosure properties. There will be some, but probably not a lot of 'em. But is that a good market
for doing lease options? Hey, the market's going up in value. That's a great market for doing lease options. Is it a good market
for doing flips? That's actually a great market for doing flips. When will that market cap out? I don't know. The market around
here has gone up and up and up and up and up, so that's fine.
But I know that market's going to come down again, because I've also seen, I've also seen a buyer's market, a buyer's market as
we start on the, the hyper supply and the recession stage. As prices start falling as prices fall, that tells me jobs are probably,
um, probably unemployment's a bit higher. Interest rates are maybe on the rise and harder and harder for people to maintain
properties or do the savings or they gotta give up properties. So foreclosure strategies, pre foreclosure strategies. Can you do
lease option?
Yeah, you can. I'd be very selective on lease options. The market's going down. Be very selective. What you wanna do with lease
options there? Can you do flips? Well, my my belief is to do flips in a down market. So if you're buying here and the price is
dropping, you can't really do flips. Well, you can't do flips profitably. (···0.6s) But is that a good time to buy some duplexes? Buy
some fourplexes. Because as prices are coming down, if you got a cashflow property, right? If you buy a duplex and you're
making 400 a month positive cashflow (···0.8s) and six months later to say, oh, my duplex, I lost $20,000.
I I (···0.9s) I paid, I paid this many dollars for my duplex, whatever. And Brad's example, I paid a hundred thousand dollars for
duplex. I'm making $4 positive cash flow. But the market's down, it's, it's, it's a buyer's market. My, I could buy the duplex next
door for $80,000. Now some people would say, I lost $20,000 in my house as advanced investors. I would say go buy five more
just like it. (···0.8s) Because if you're getting a saving of 20%, if, if you paid a hundred thousand and this, this is where people
look at the mentality is scarcity or this, this narrow vision.
Okay, do I like to lose $20,000 in a property? No way. But if I bought it and I've kept it and I'm not selling it, you haven't lost
anything. Has your cashflow changed? No. But if you paid a hundred thousand dollars and six months later you can buy the
duplex next door for $80,000, I'd say go buy one. Go buy five, (···0.6s) six months later. If you can buy it for 75 or 70,000, go buy
10 more. You're buying on the way down. Like, where's the bottom? I have no idea. But if you're getting cashflow, cashflow,
cashflow.
'cause I'll tell you right now, if you're cash flowing $400 a month on a hundred thousand dollars duplex (···0.6s) and you can buy
another one for $80,000, guess what? Your cashflow's going up. (···0.5s) Are you gonna cashflow of 4 50, 500? Depends. But
your cashflow is going up and your, your your dollar cost averaging, I don't say that word very often because it's more like a
mutual fund sales guy, but your dollar cost average on your duplex is going lower, lower, lower. Your cashflow is going higher,
higher, higher. So market cycles can be a very good way to buy and sell.
Buy low, sell hides. Classic. But again, if you're, if you're getting good cashflow from your properties, why would you sell them?
(···0.8s) It's like if, if I, if I was an apple farmer, if, if I was an apple farmer, farmer, I owned a whole field full of apple trees,
(···0.5s) now I got a whole field full of apple trees and this is actually all dividend, a dividend investing example. If I own, if I have
acres and acres of apple trees every year, every fall I get the apple harvest. I, I have people go out and pick my apples, take to
the market, sell my apple, sell, sell, sell, right?
So I'm an apple farmer, I make money off selling my apples. Let's say I make, let's say make $20,000 a year by selling my apples.
That's great. Make 20 grand. You can, whatever number you want. In this example, um, like 20 grand is not very exciting, but
neither are apples (···1.1s) like Bradley's. Like where is he going with this? But if I sell my apples every single year, I can make
$20,000. Let's say I have a have a an arborist come talk to me and maybe want some fire. Woodies says, oh Steve, this is good
applewood. People want this. And they're, they're smokers and they're barbecuing. Now they want this, this applewood.
So you could actually, I'll pay you $50,000 for all your wood. I'll chop down all your trees. I'll pay you $50,000 and you know, I'll,
I'll take care of everything. And you, the apple business, I'm, wow, $50,000. It would take me two and a half years of high risking
apples to do that. But is that, does that make good business sense? It really doesn't because those apple trees will produce fruit
forever. (···0.7s) I can just let those go on forever and just never, never sell the apple trees, never cut them down. And I can make
$20,000 use the rest of my life with apples or $50,000, chop the trees down.
So why would you ever do that? Just like a duplex. If you have a duplex making four or $500 a month and as your mortgage gets
paid down, your cash flow goes up. So you can use the market cycles to buy low sell high. But if you're making good cash flow,
why would you sell it? It? No, I just said I've sold my initial properties, I just outgrew them. Do you wanna own 20 duplexes the
rest of your life? (···0.9s) Maybe you do, maybe you don't. It's not a bad thing. But if the city shifts, the population shifts the job
shift, you may have to repurpose 'em duplexes into bigger properties.
Other, other areas. That's up to you. But market cycles are a big part of this. When you sell, when you buy, um, it's not a perfect
market. I can't time it. Nobody has a crystal ball. Bradley doesn't, Bradley's a smart guy like Bradley's way smarter than I'll tell
you that right now. Right? But he does. He cannot anticipate the market. I I can't either. With all our experience, we can, we
don't have a crystal ball. I can't anticipate it'll be a hyperly soon, five years later it'll be a recession. Know what? We have no
idea. But what we can do is when we get cashflow in our business, that cashflow is gonna help us ride out the low times and it
help us enjoy the high times.

'cause cashflow, mortgage, pay down, um, appreciation on properties. We even even talked about some tax advantage. We're
like, we're gonna get there. I'm getting way ahead of myself here. So Bradley's like one thing at a time here. So anyway, I just
want to add a bit, a few strategies, some strategies in up markets. Lease option flips some strategies in down markets. Down
markets is a great time to accumulate income properties has a, has a housing market drops in price. There's more and more
supply as there's more and more supply people are afraid to buy.
Is it job loss? Is it high interest rates? Whatever it is, you can get creative. We showed a creative example earlier using 15% joint
venture partner money to get higher cash flow on the property. Can you that on fourplexes? Can an apartment buildings?
Absolutely. In fact, the bigger the property, the easier it is to do creative deals. (···0.6s) There's more money available for
creative deals. The bigger the property. Smaller property is a little tougher, but you can still do it, no question. So in in down
markets great strategy for foreclosure or pre foreclosure as I like to do, um, accumulate some properties.
So in down markets, accumulate those properties and the market does go up. Then you start, um, you start actually adjoining
some appreciation knowing you bought, are you gonna buy at the bottom? (···0.5s) I doubt it. So many people try and wait for
the bottom. Some. Where's the bottom of the market? If you buy a few on the way down, a few on the way up and a few at the
bottom, you're still buying. (···0.8s) I've got, uh, I've got, uh, well, a I don't have a, there's, (···0.6s) there's an associate of mine,
I'll say. I was gonna say there's a money partner, but he's never been a money partner. But I've got an associate of mine who
knows I do real estate.
Who knows? I do joint venture deals, knows I have some money partners. And this, this, this potential money partner of mine is
so afraid of the market cycle. 'cause he, he's, you know, smart individual, um, has a very good job. Peak of his career, has a lot of
people that work in for him, I'll say. So he's, he used to being the smartest guy in the room. He really used to be proud of, look,
look at my accomplishments. I'm a smart guy, good for him. He's a smart guy. He is very successful and he's approached me a
number of times about investing in some real estate deals.
And this is a market cycle example. So just bear with me here. So I said, okay, well I've got some real estate deals we could do.
We could do a lease option, we could do a multi-family, we could do this. We start talking about returns and you know, his role
as a money partner, my role as the investor. (···0.8s) So I say, okay, well I've got a deal right now if you wanna, if you wanna do
this, we could actually invest together in your money and my deal and we could do that right now. Are you ready? And he says,
you know what? He says the market's at a high, the market's, it's the, the market's due for a correction.
He says, (···0.7s) I'll get the next one. Okay, well the next deal comes along. Are you ready? He, you know, what market? Same
story. Same story. Over and over and over. So after I talked about three or four times, he says, Steve, I'm gonna wait for the
market to drop the market's at an all time high, but I'm gonna wait for the market to drop. So he says, when the market drops,
we'll do deals together. Then (···1.0s) I've stopped calling this person. Now I still see him at different networking events and I see
him here and there. I've stopped asking about real estate deals because do you think you really invest with me when the market
drops because the market's just gone higher, higher, higher.
The market's had some nice appreciation over the past number of years and he was just too afraid to get into it because he felt
this little wrong time. He's trying to time the market, but when the market does drop, I fully expect he will not get in because
interest rates be going higher or it's not the bottom or he's just got, he's just plain afraid to invest. So I've got other investors,
other joint venture partners have been very happy getting, you know, stable, strong securities, annual interest in annual money
in their pocket year after year. Who did take that risk? Who did take that calculated risk with me guiding them and holding their
hand.
I said, this other person just waiting to time the market and he's, he's missed out on so many years of growth. So many years of
cash flow, so many years of appreciation. So many good deals. In fact, I've lost his number. I don't even call him anymore for it
because I just know he'll find the excuse (···0.6s) and I get real estate is not for everyone. I get a lot of people talk about it and
he's tire kicker. Whereas I've got other investors, other joint venture partners have actually done that. So market cycles, you
know, Bradley, we go on with this all day long here, but (···0.7s) market cycles always in the back of our mind.
And you know, we want to find Bradley buy researched other markets, were actually get in with some strong cash flow. It's not
the peak of the market. We've looked at other markets, say this was the peak in 2015, 2016, whatever it was, or 2007, 2008,
they've dropped or they come back into that. We found lots of markets are around all time highs. But again, (···0.7s) sometimes
if they've got the strong strong appreciation, the cash flow is lower, (···0.6s) right? Just like the opposite. If the cash flow is high,
sometimes they don't have that appreciation year after year.
So it's kind of a teeter-totter effect. If you want appreciation, you may have to give up cash flow if you want cash flow, if they
may have to give appreciation. Depends how you want to invest. So, alright, Bradley, that's all I've gotta say for market cycles.
Let's continue on there. No, It's great. I mean, it, it really, it goes back to, you know, the, the importance of, of market cycles
and, and becoming a, a master investor is, is really about (···1.4s) not that that we have to avoid certain cycles or that sort of
thing, but we use our knowledge of the market cycles to just maximize our returns.
And, and that gets into exactly what Steve's talking about. That, you know, if we buy for cashflow, we can, we can avoid having
to worry about market cycles almost entirely because we're buying for cashflow. We know that the asset will produce an income
to cover the expense, whether it's an up, down or sideways market. (···0.9s) And, you know, so buying for cashflow is how we do
that. But then secondarily, we need to know which strategies are best in which part of the market cycle and also which part of
the market cycle we're in.
So that if we do decide that it's time to cash in those four single family homes for that first fourplex or a 10 plex or a commercial
strip mall or something like that, we know the best way to get rid of those properties and maximize our return on it. So, (···0.7s)
you know, and, and I know Steve, you'll, you'll laugh at this example as well, and the reason why we buy for cash flow is so we
could, can avoid, uh, obviously having to worry about the market cycle as much.
But it, it goes also to, to politics. And it's a funny, funny example because, you know, everybody falls on either one side or the
other a lot of times in politics. And (···0.7s) you know, we talk about the fact that, well, a lot of investors out there will say, well,
if so-and-so becomes the president, I'm not going to invest. (···0.7s) And, you know, o over the course of years and myself being
a newer investor, I've seen, uh, a few changes in the presidency, but my mentors have seen numerous changes in, in the
presidency over the decades.
And, and what they've said every single time is no matter who wins, whether it's a, a Republican or a Democrat, I still keep
buying property. And, and I think that again, is is why we're all here, is because you guys want to become educated, um,
intelligent investors so that it doesn't matter what time of year it is, it doesn't matter what time of the cycle we're in, it doesn't
matter who's in office, we can still go and make money in property.
So, um, market cycle's definitely a big part of, of our business, but, um, understanding how to work them at all times is, is pretty
much the, the key there. (···1.1s) And, um, when we talk then to continue on about breaking down your market, (···1.1s) so, you
know, we've, we've broken down the exact cycle of the market, but now we've, we've picked a specific area (···1.1s) and when
we're looking to pick a specific area, we're looking to investigate a specific market.
(···0.6s) These, uh, following things are a lot of the items that we're looking for to give us good solid information. (···1.0s) So
some of these key statistics, uh, for the investment market you are looking at is we wanna look at the average income (···0.6s) of
our home buyers.
So if we are estimating that we wanna do lease options in a certain area, we want to know (···0.6s) is there an income for most
individuals to support paying or in, or being a tenant buyer in the properties of that area. So knowing the income, the average
income of home buyers can be very important (···0.8s) there. Again, if you're doing, uh, rentals or lease options, we need to
know the percentage of individuals who own versus the percentage of people who rent.
(···0.7s) If I want to go start a, a portfolio of single family rentals, do I want to go and invest in a city where 70% of the
individuals own the property they live? Or would I rather go to an area where 65% of people rent? (···0.8s) Obviously if I'm trying
to do rentals, I wanna go where there's a higher rent. So again, a great statistic is knowing ownership versus renters.
Uh, the other thing that we wanna look at in any market is the average home price. (···0.8s) And we break this down to the price
per square foot. (···1.0s) So, um, a key indicator is, uh, off the m l s or the multiple listing service, and we talk about power team,
we're gonna talk about specifically how we have realtors get most of this information for us. Now, it's pretty easy with, uh, the
internet today and, and (···0.8s) any search engine directly at your fingertips to, to look up a lot of this stuff.
But a lot of times using a realtor, they can break this information down, not only quickly, but very efficiently and they also have
a knowledge of the area to add their expertise to it. So, uh, kind of a little side note there as to where we get a lot of this, but the
average home price is what we call the price per square foot. So what the realtor would do is they're gonna look at the
comparable properties that have been sold in that area over a specific time, typically probably six to 12 months.
And they're gonna say, okay, 20 houses have sold with an average price of blank (···0.7s) and the average square footage or size
of the home was blank. So if we figure that out, you actually can calculate a price per square foot so that way we know if we're
looking at a 2000 square foot home in that neighborhood, it would sell for roughly X amount.
If we're looking at a 1500 square foot home in that area, it would probably, (···0.6s) it would, excuse me, predictably sell for y
amount. Uh, so that's our price per square foot. (···1.1s) Also for any area, again, if we're gonna be doing rentals, we need to
know those average rental rates. (···0.7s) So you heard earlier when I described the 1% rule, uh, in, in doing rentals and, and how
much your rental income is going to be based on the property.
And this is very important. So I live, um, in South Florida (···1.1s) and it's a, a coastal market (···0.6s) and it is very, very
expensive. So Miami is a prime example of a place that does not fall anywhere near the 1% rule. Uh, your rents are nowhere
near 1% of the, the cost of your property. So, um, again, we use that 1% rule as as a guideline and specific markets will and will
not fit that.
Where I live does not. But knowing those rental rates is how I determine if that area is good, uh, for me to invest. So, uh, that
being said, I can go within still (···0.9s) two hours of my house and find smaller parts of Florida in central Florida or things like
that where (···1.0s) I can get the 1% rule.
(···0.9s) And even though I may not be able to get the 1% rule, uh, in South Florida, I can still find it in an area close enough to
me where I can manage a team (···0.6s) and and get that where I'm making a much wiser investment. So knowing those rental
rates also a very important thing. (···1.4s) The next uh, statistic would be our average days on market (···0.6s) and average days
on market is how long a property is typically listed before it goes through its final purchase.
(···0.8s) And again, this will, uh, uh, be very significant for individuals who want to do renovation properties. Uh, seeing as if
we're doing a renovation, you are calculating holding costs and, and project costs for how long it's going to take overall, every
single day that you don't sell a property, you're still paying more utilities, you are paying, holding costs, that sort of thing. So
knowing how long on average it takes for a property to sell is gonna help us to calculate our numbers before we even get into a
deal.
Uh, again, kind of at the, the last point here is the, how we kind of calculate some of the stuff is the total number of homes over
the last six months. (···0.7s) Again, I talked about that before. When we're looking at price per square foot, et cetera, usually six
months is a good indicator. We don't like to go much further, uh, back than that. Um, because then it can, can kind of be that
we're in a different part of the cycle.
So we usually like to run our comparisons over the last six months, uh, as far as a timeframe goes (···3.0s) further. Um, some,
some general ideas as far as where we want to invest recording Now. I think we're at a good time to stop for you this next slide.
Is that okay? We, we'll continue on. Yeah. Break down the market after. (···0.6s) Perfect. So we will be back shortly to continue
with breaking down your market and uh, we'll see you guys then.
(···4.4s)
(···5.8s) Hello everyone, and welcome back. (···1.3s) We were just discussing breaking down your market, uh, market cycles and,
and that sort of thing. So finally here we're going to discuss the actual geographic areas that we look to invest in, uh, for our
long-term investments. (···0.9s) So, some good things to, uh, use. Some good guidelines, I'll say, uh, are investing in major cities
(···0.5s) with a large university or a state capital.
Uh, a great example of a city like this is, we talked earlier about how in 2008 there was a great recession because of all the
issues with mortgages, and we all saw people's, uh, property values drastically decrease, that sort of thing. But there's a city
that I, uh, comes to mind that through the 2008 crash, actually stayed pretty steady and it was Columbus, Ohio.
(···0.8s) And the reason for that is you've got the Ohio State University there, it's a state capital with great job growth. And so
that market, even in a downturn, was able to still appreciate and have great opportunity. Um, so again, long-term investments.
Where do we want to bank on good appreciation and and security for our money? (···0.6s) Major cities with large universities or
near state capital.
Uh, continuing on, we talked earlier about the 1% rule. So looking for those areas where the 1% rule of, uh, rentals comes into,
into play, where we're making 1% of the fair market value of the property every single month. (···1.7s) Also, cities with large
amounts of job growth. Job growth, if there's people that have jobs and are looking for jobs and they're gonna need a place to
rest their head, right? Just like we talked about earlier. So a lot of times we will look at job statistics for areas to, to see how the
real estate market is going to do to be able to predict that.
(···0.5s) And areas with large amount of job growth right now are seeing large amounts of growth in, in places with less state
taxes. So places like Florida, Texas, you're seeing people move out of bigger cities. Um, so we, we tend to invest where, where
the jobs are (···1.5s) also is areas with the highest rated school systems.
Uh, many people out there, parents and, and they're buying specifically based on where they want their kids to go to school. So
better schools, you know, you're gonna have a higher quality tenant. Um, areas with low crime rates, I think it kind of goes
without saying that, uh, anytime we can invest where there's less crime, we have less to worry about and less issues on our
properties. Uh, finally is transitioning neighborhoods. (···1.1s) So when you find areas where, uh, they may have been (···0.6s)
kind of stagnant over time, but now we're seeing some job growth, we're seeing universities come into the area.
Uh, these are what we con consider transitioning neighborhoods. (···0.6s) And, uh, my hometown, um, outside of Pittsburgh,
Pennsylvania, uh, kind of is a great example that Pittsburgh, uh, was a, a big time steel town (···0.7s) and it took a major turn
when the steel industry went down.
And, and for over 40 years, Pittsburgh was, was a pretty depressed city. (···0.9s) And (···0.9s) in the, the late nineties, early two
thousands, um, mid two thousands when I was living there, the city kind of changed and it started to move away from some of
those old school, um, mentalities and started to embrace the shift towards technology and medicine.
(···0.6s) And the city really kind of reintroduced itself. And, and what that created was a lot of transitioning neighborhoods
because (···0.6s) living directly in the city all of a sudden was super expensive. So people would go out to those surrounding
areas. Well, very quickly, those surrounding areas, which over the past couple of decades had been lower income housing, a lot
of vacant housing. All of a sudden there's a lot of people that, that wanted to live there. So those neighborhoods, people were
buying properties extremely inexpensively, fixing them up and selling them with great appreciation.
So it's transitioning neighborhoods like that that give us really great opportunities for investment. (···1.2s) And, and that being
said, I know that, uh, recently actually Steve has written a blog about how to break down your market, and I've asked him to just
go ahead and, and read that for us because this will further kind of show you guys what we're looking for and how we're
breaking down where we should put our money for our long-term investments in real estate.
So please, Steve, if you would, (···0.7s) Absolutely happy to do that. And, uh, before I do that, maybe you wanna touch on a
couple things that Bradley said. I I agree a hundred percent to what Bradley said. Great points there. The 1% rule is something
I'd never heard of that when I first started investing, and Bradley mentioned it earlier. So just review. The 1% rule is when you,
when you buy a property, let's say you buy a property for a hundred thousand dollars, and that's just easy math.
So I can do that. So a hundred thousand dollars, I want 1% of that in monthly rent. So some simple math on that. A hundred
thousand dollars property, I want $1,000 a month in monthly rent from my tenant. Now in addition to that, a thousand dollars a
month in rent, I want my tenant to pay the utilities. So I know some of you people thinking, where do you get that? If you're, if
you're in expensive market, it is not gonna happen. The 1% rule does not happen. There, there are other markets. The 1% rule
when I first started investing in my market, actually started investing was you actually could get the 1% rule back in 2010.
The 1% rule in my market. So I started investing, doing lease options, flipping, started doing the business, getting 1% rule. And
that was great. (···0.6s) As the market appreciated, I no longer have the 1% rule in my market for investing right now. I've got
some properties from previously, oh, I God, a good buy, I made some money in the buy, they've just gone up naturally. (···0.7s)
But same time too, to buy a property today in the market where I, I live in, I should say the market I live in, um, the 1% rule
doesn't exist anymore because appreciation's occurred.
I found other markets to invest in that do have the 1% rule. That's right. I had to go to a different market. I had to find as a
market I had been investing in previously as it changed, I went to other markets that had stronger rents or lower purchase prices
and rents to the 1% rule. So you might be thinking, well, where are these markets? Where are these mystery markets? I had to
go look for them, right? In the United States, you've got areas of the Midwest, areas of the Midwest, you get the strong cash
flow, the 1% rule it works there.
Uh, Florida has certain areas, the 1% rule works all day long, but certain pockets obviously where Bradley's coming from, like
near Miami, not gonna work there. But other areas in Florida, we've invested in the 1% rule works all day long. Uh, let's talk,
let's talk Michigan, let's talk Detroit. Certain neighborhoods are around Detroit. They've got working class people. They've got
good, good steady incomes. And that housing market has really recovered a lot from 2008. So Detroit has some great neighbors
and great pockets, 1% rule works. Um, um, Bradley mentioned Ohio, definitely a lot of areas.
Again, how do you break down your market? How do you find this now on the Canadian side? Uh, lots of 1% rule. Um, let's go,
let's talk Eastern Canada, Nova Scotia, new Brunswick. Um, definitely 1% rule over there. Again, they're getting more expensive
because every starting to flood those markets, you're getting investors going there because the numbers make sense. Attractive
property prices, stable, strong rents. Bradley mentioned the nation's capital. Um, you've got the influence of military,
government jobs, those things like areas like that don't, don't appreciate as much as other areas.
When people, there's job losses, those areas go down 'cause people are forced to sell their houses. 'cause jobs have been lost
there. We get areas with the, the nation's capital or the, the provincial capital, uh, lots of education, military, that kind of stuff.
Those areas usually survive the downturns a bit better. So 1% rule. I know I I, I talked to people like that. I've had some, I've
worked with students in Toronto, I students in other cities that are more expensive cities. They, they have a hard time believing
the 1% rule exists, but if you want cashflow, they're out there, you gotta find it.
Now, it is harder to, to find that, it used to be no question. Um, but it's still out there. So we want cashflow in our deals. As
Bradley had said. I, I wrote a blog about breaking down a market because breaking down a market can vary complex. And some
people love spreadsheets. Some people love doing a deep dive into numbers and breaking down a market. And you really, really
gets your get your get get into this and spend a lot of time on this. Let's give you a, what I wrote for a blog about breaking down
a market.
(···1.0s) And I've had people ask me in the past, say, Steve, why do you write a blog? Why do you wanna waste your time?
Wouldn't it be better to find, just go out and do the business and find properties? Yeah, I definitely do that. But the reason you
write a blog is, you know, an online presence, bit of marketing about yourself. Um, when you write a blog, if, if anybody reads
your blog that isn't, I hope people do. If they like what they read, you become maybe like a, an industry, uh, expert. You, you
have some knowledge, some things to share, right? After doing this kinda year after year, month after month, market after
market strategy, after strategy, you've got some knowledge, you've got some stories and things you could share to other people.
(···0.7s) And the reason I do it is why I'm happy to share. I'm happy to educate other people. Could I get a mentoring student out
of it? Possibly? Could I get a money partner out of it? Definitely. (···0.6s) As you're an industry expert talking about different
strategies, different markets, being an international investor on many levels, many strategies, people will say, well, this guy
seems to know what he's doing. If I'm gonna invest my money, maybe I should invest with him. It's a huge resource of attracting
joint venture partners to your deals, having people contact you.
And you know, if I wrote a blog, that's one thing. What if I wrote a blog for two or three years, right? Blog plus a website, web
presence, maybe I do a talk here and there. All these things Bradley and I have done in different markets all over. The first time
you do it, there's really not much recognition. But over time you become an industry expert and you can actually add a lot of
value to conversations with people, what you can offer. So (···0.7s) let me, let me uh, read over my blog that I wrote for breaking
down a market.
And I'll just start right now. (···0.5s) Have you ever attempted to break down a market for real estate investing? I will offer some
methods and criteria that could help you determine if a market meets your desired goals. Perhaps you are still developing your
criteria and looking for a place to start. A, a criteria for evaluating and comparing markets can be a complex da complex task
and we could literally conduct a multi-day training around the topic. But let's get started with some introductory ideas to get
you rolling. The question whether to start in your own backyard or remote investing is a first question to address cashflow can
be a great basis for determining the answer to that question.
If you live in an area where rents do not exceed expenses, then perhaps you consider an area where you have positive monthly
cash flow month after month. I'd strongly suggest this as a positive. Cash flow will help you survive vacancies, surprise expenses
and downturns in the market. In my experience, it's an easier task to find money partners for deals with positive cashflow than
without positive cashflow. But that's just me.
(···1.6s) Let's talk a little about your team, the team you would need on location. You can start, you can start building this team
well before you visit the area. Your, the team you build can either strengthen your stance that, hey, I'm a genius. This market is
fantastic, is exactly as my research predicted. Or the team you build can, can perhaps help you help determine this market as
not, not as originally thought are perhaps worth finding. Uh, a different area to invest in. Your team will be specialized to work
with investors and share information and reports with you from a distance, (···0.8s) virtual meetings with multiple realtors or live
in meetings if you can do that with multiple realtors, property managers, mortgage brokers, wholesalers and other investors.
(···0.7s) I'm gonna read that list again 'cause we haven't quite got there. Virtual meetings or live meetings with multiple realtors,
(···0.6s) multiple property managers, multiple mortgage brokers, multiple wholesalers and other investors. I hope you're writing
those down. Maybe press re rewind and do that if you did. (···0.8s) Multiple meetings with these power team members will help
you determine who are best suited for your needs.
There are many private groups on social media from markets with potential team members for you to select from. In fact, my
most recent market selection process, I attain most of my team members this way through social media. Once you, once you
have selected some potential team members, visiting the market yourself is a consideration. I would always visit the market if I
were you. That's just my thoughts. Now some do this and some do not. The choice is yours and can depend on distance, time
allowances and how you choose to run your business.
Anytime I've had face-to-face meetings, the relationships always seem to be stronger. Spending a few days in your market to
meet team members and explore the areas, in my opinion, is a good use of your time and a worthwhile business trips. By the
way, I like business trips. (···1.0s) During your research, during your research, (···0.8s) these are some of the criteria and
questions you can consider. One target market. Some questions I ask, why this market? Why this market? Now (···0.7s) another
question.
What are the growth areas in this market? Growing population, growing incomes, increasing property values and growing rents
are common in areas with strong upside, those great qualities. Growth is a huge topic for market selections. Three, build, map,
and grid system, right? (···0.8s) Four, determine your maximum allowable offer. We haven't talked about that yet. We're gonna
talk about the maximum allowable offer later in this module (···0.5s) To determine growth areas of Citi, here's some websites,
census.gov and fh.
Fh, sorry, fh fa.gov. Those are some US references, shows where to focus your efforts in the chosen area. Lots of information on
those sites. I suggest you check 'em out. There are census.gov and fh (···1.1s) fa.gov. Here are some other considerations for you.
What areas on the city map are growing and appreciating? Why are they growing? Does your market have the following? And
what is important to you as an investment? Here's, here's the criteria.
Colleges, universities, medical, financial, large scale employers, diversity employers and job sectors. Entertainment area, new
construction and growth. (···0.6s) What businesses do we want nearby? Do we want shopping? Do we have restaurants? Do we
want Starbucks? Do we want bus stops or other transportation? (···1.1s) So I suggest create a grid (···0.7s) on your area map to
identify areas you want to invest in. Now meet the realtor. Some info information we want from the realtor. What we want to
know, what's the average home price in that area?
What's the average square footage of house in that area? Stay with the average size as much as possible. (···0.5s) Three.
Bedroom, two bathroom. House is ideal in most markets. When I talk to the realtor about flips, what's the average beds, (···0.7s)
average number of bedrooms and bathrooms that are selling the fastest. What are the average days on market in this area?
Broadly tell about days on market. That's a huge thing I use in my business. The average days on market can determine seller's
market or buyer's market. We can make offers based on, on home being on the market longer than average.
Determine the best strategy for different areas. (···0.5s) So (···0.7s) what strategy, because we, we talked about what area that
was up early in the, in the, uh, the blog. (···1.0s) Why this market? Why this market? Now the other one I always talk about why
this strategy, why this strategy now? (···0.6s) And some of the strategies we could use in different areas could be a short-term
rental or, or an Airbnb as a lot of people don't. So short-term rental could be a great strategy. What about a long-term rental,
right? Just a straight up income property flips (···0.6s) multi-family, what the wholesaling, (···0.5s) right?
We wanna get multiple properties and get some scale, add some scale to our business. We're gonna determine our maximum
allowable offer. We'll talk more about that later based on the grid and based on the type of property, we're, let's determine the,
the level of upgrades we plan to do based on the area. As you can see, this could be a complex, daunting task. But the important
thing you just get started, get started on your, uh, breaking down a market. We've given a lot of criteria from what I just read
through there.
I was just rewind the recording, rewind it. And when you talked to a mortgage broker, you talked to a realtor. We've given lots
of information there to get the conversation started. Um, when I started investing in properties, I started my own backyard. I
break my own city. I live here. I built a team. I built property managers. I I established relationships with mortgage brokers. I
started breaking down my own market and I said actually my own market works wasn't the best market. It was the best market
for me to get started. I was busy at work and I was busy my job back then and I had a few hours a week to start.
So I actually started my own market and I did it that way. Your market may be a great place to start. Maybe the market next
door. You maybe maybe get travel, maybe start remotely. You can do this business so many different ways you want to, but
don't be afraid to invest remotely. You can invest remotely, especially in today's world with like zoom calls and cell phones. Like
we're all connected to our smartphones. Like you can, you can invest remotely if that's what the numbers make sense to you. As
I said in the blog, um, I, I like to visit market before I invest remotely. I like to visit the market, get, get a, a, boots on the ground
type present, make some relationships, meet some other investors, breaking down a market.
It, it, it's a bit of work. Once you find that good market, you can do deal after deal after deal. It can be very rewarding. Once you
get your team established, you can just do it over and over and over. So I hope you guys found some value in that blog I wrote. I
was glad to share it with you 'cause just, just more mileage for my blog. So Bradley, what, what's, what's next for us, everybody?
Well thank you very much Steve. I appreciate you sharing that with all of us. (···0.9s) And the next thing we're going to get into
is, is actually breaking down and, and having a discussion about, uh, some of these different strategies that we have to begin
our real estate investing career.
So, you know, obviously we're, we're here right now getting some fundamentals going, but uh, we're gonna get into talking
about wholesale and, uh, contract assignments, income properties and property management, rehab and resell, lease option,
foreclosure tax, liens and deeds. Highest and best use rentals for Airbnbs. And uh, we'll also probably get into talking a little bit
about some social housing and assisted living with that (···1.0s) further, we're gonna talk not only about mobile homes, but
investing in mobile home parks.
Uh, and mobile homes are, are (···0.5s) what we like to call little ATMs. They're, they're probably one of the highest r o i
strategies that you can have. (···0.6s) And, uh, if it's a good idea to own one, it's a good idea to own many. So we will, uh, look
into, uh, discussing about this, the getting into buying the whole mobile home park (···0.7s) and uh, then we're gonna do some
creative financing, raising capital strategies.
Talk a little bit about some marketing as well as asset protection. So all of these are strategies that we use in our real estate
investments and let's kind of get into 'em here. (···2.5s) So when we talk about wholesaling or assigning a contract, okay,
basically we are selling a lead (···1.2s) or an investment opportunity for a fee.
(···1.0s) And I I, I think to, to kind of simplify this guys, we, we wanna think about it in the sense of if, if I, Bradley Am am looking
to buy a property that Steve has for sale. (···0.8s) So Steve has the, the home for sale, let's say again, it's worth a hundred
thousand dollars, like our example from earlier. So it's a hundred thousand dollars property. Steve says, Bradley, I'm gonna sell
you this property for $70,000. (···1.8s) I need the money to to retire to Florida.
I'm sick of living in Canada and all the cold and, and I wanna move to Florida. So he's got a hundred thousand dollars house, but
he is got some motivation 'cause there's snow on the ground. So he's willing to sell it to me, Bradley, for $70,000. So (···1.7s) I'm
gonna say to Steve, okay, well, you know, when can we meet up and put that under contract? He says, today's great, so perfect.
I walk over, go over to the house, drive over, fly up, whatever it would be. We put the property under contract for the $70,000.
Now (···1.4s) of course, like any real estate deal, it's gonna have to go through a lot of steps before we have that closing date.
So Steve and I make the agreement, we write it up and we say we're gonna close on this property in 30 days. (···1.0s) Okay? So
we've got our property under contract for $70,000. (···0.8s) It's worth a hundred thousand and we've got 30 days before we've
gotta come up with the money. (···0.8s) Now some of you guys watching this right now, you might have the $70, you know,
you're getting a great deal. You're gonna buy that property and you're gonna then turn it into a rental, turn it into an Airbnb.
Maybe you put some money into it and sell it for a higher amount because you added value through rehab. But what about the
individuals getting started? Who we may not have any money, we may not have any credit to get into this deal. How could we
do that? Right? We know it's a good deal. We know that buying a property that's worth a hundred for 70 is a good deal, but we
don't have the money to do it. So even though we don't have the money, we've now got the, the contract (···0.8s) and this is
what we call control without owning (···0.9s) because I Bradley now have the contract to this property that is worth a hundred
thousand, but it's (···1.2s) gonna be sold for 70.
So if I can go and I find a friend of mine that's an investor and one of my power team members who I know flips properties for a
living and I say, Mr. Contractor, Joe, (···0.6s) Mr. Contractor, Joe, I've got a property here that (···0.8s) it's gonna need, uh, uh, no
real work, uh, retail value on, it's a hundred thousand dollars.
I could sell it to you today for $80,000. Well, let's look at it from contractor Joe's perspective. If he's buying a property for
$80,000, that's worth a hundred thousand dollars, is he getting a good deal? Yeah, of course he is. (···0.6s) But if you have
(···0.8s) that same property for 70,000 to me, do you think contractor Joe is worried about giving an extra 10,000 to still make
20,000 on that property? Probably not. (···0.8s) So that is what we talk about with control.
Without owning, by being able to take that, that contract for that property of 70,000, (···1.0s) reassigning it to another buyer for
a fee, we've essentially sold that property, but we never had to have any of our own money or any of our own credit to do that
deal. What happens is I then do an assignment of contract. (···0.7s) So contractor Joe now becomes the buyer on the contract
with Steve for 70,000, but he also has an additional contract with me to pay me the $10,000 assignment fee.
(···0.8s) So it is, uh, wholesale is a great strategy for people first getting involved in real estate, um, because it is a, none of our
own money, none of our own credit strategy where all we have to do is control the paper. Uh, so (···1.0s) you really are getting
paid for what you know. Um, Steve, why don't you tell me, uh, just some extra things you'd like to throw in about some of the
basics here on wholesale?
Uh, lots. Yeah, lots I can share. Definitely. It's a, it's a strategy. This definitely falls into category, uh, buy and sell to create cash.
So definitely falls in that before you buy and hold to create wealth. So you're actually not buying anything. We actually, you're
actually selling the piece of paper. It's actually selling the right to that property. So if this, if this is a contract to purchase a piece
of, uh, property, it's a contract, (···0.9s) what me as the, the, the ambassador or the potential wholesaler, I'm gonna get that, I'm
gonna negotiate with a seller.
And the seller could be for sale by owner. It could be a realtor listed property. It could be either one. I prefer realtor listed
properties because a realtor listed property, it gives a little more, a little more, I guess, um, value to the deal because a, a realtor
listed this property for sale, they're asking a hundred thousand dollars. Um, Bradley's able to get into contract for $70,000.
Bradley made $30,000 in the buy. So he has, he has a contract. Bradley says, I have the right to buy this property.
I have an accepted offer, an accepted agreement with the realtor. It's got Bradley's name, the seller's name, the address and all
the terms, a sale date, all that. So what I want you to understand, we are not replacing realtors in any way. We're not acting like
realtors. We're not replacing realtors. We're actually selling the right to close in this property for a fee. (···0.6s) Okay? So we're
actually, we're basically selling the contract. The right to close this property for a fee is what we're selling. So what this is good
for is for people (···0.7s) starting the business.
If you don't have any credit, you don't have any down payment money, you don't have much capital, but you got time to make
offers, you got time to build a team, you got time to hit the ground running and make offers. This could be good starting
strategy for you. As, as Bradley said, you don't need a down payment 'cause you're actually not buying anything. (···0.5s) The
idea of wholesaling, he's not gonna buy anything. He's gonna sign it to another investor for a fee. You say, well why would
investors find their own deal? Well, other investors are busy. Flippers are always looking for discounted properties. Other
investors are busy working their jobs. A lot of investors are busy nine to five.
They're professionals and make good incomes. They wanna buy properties. They don't have time to make deals. (···0.9s) As, as a
wholesaler, you're gonna become a very good negotiator. Good nego, good, good wholesalers are actually excellent
negotiators. You make a lot of offers, you negotiate and you actually, you're not afraid to walk away from deals. You're not
gonna walk, you're, you're not afraid to walk away from a deal because the deal means very little to, you're just trying to
negotiate a discount on price (···1.2s) or you're trying to negotiate good terms. (···0.9s) If you can't get a good price, you can try
and get good terms.
What does that mean? Well, if I can't get a discount on the price saying, Hey, Bradley got a 30,000 discount. I'm asking a
hundred. He negotiate me down to 70,000, he got a 30,000 discount. That's good. Could he actually take that piece of paper
with a $30,000, he made $30,000 in the buy. Could he actually assign that to an investor? Could he charge five or $10,000 for
that? He probably could, right? As you do more and more deals, you get better and better. Your, your list of buyers gets longer
and longer. But let's say Bradley could not get a 30,000 discount.
So I'm the seller. I've got a property, I'm asking a hundred thousand dollars (···0.7s) and Bradley says, Steve, I'll give you 70. I
said, no, Bradley says, Steve, I'll give you 80. I said, no. He says, I'll give you 90. I said, no, I want a hundred. What if Brad said,
well I can't get a price discount. What if I get a discount? What if I can get some terms? (···0.5s) Can I get some creative terms on
here? Says Steve, I'll pay you a hundred thousand dollars to your product. I'll pay you full price. I said, you got my attention
(···0.8s) as a seller, he's got my attention, but Steve, I want you to hold the mortgage. I want you to hold the paper on this deal.
I'll pay you. Instead of going to the bank and getting a loan, I'll pay you the, the, the interest payment on the mortgage payment
month after month. See if you just do a private loan for the mortgage, would that make sense? I'm like, I get a hundred
thousand on my property. Um, we'd have to negotiate the interest rate, the length of payments, how many years the like, but
that's all pretty simple. Me being a real estate investor, I actually like that idea because there's advantage to me as a seller. I get
full price. (···0.5s) Bradley gets a deal with possibly no money down deal and some private financing. So the great thing with
that, Bradley doesn't need a credit check.
Bradley doesn't need income verification. Bradley maybe, maybe doesn't need a down payment. It's whatever we negotiate. So
Bradley could actually get the property into contract (···0.6s) full price, but with some creative terms. See, you can't get a
discount this's where a lot of wholesalers go wrong. A whole, a lot of wholesalers just like, I want a discount, I want a discount.
Want discount. A lot of wholesalers, if you can't get discount, you've got the creative terms side. And actually the creative term
side is actually way more powerful than a discount. Because if I can structure that deal, if, if, if Bradley the wholesaler could
structure that deal, he's paying full price.
But if he's getting a reduced interest rate (···0.6s) or maybe deferred payments for three months or six months, Hey, if my, if the
property Bradley's making offers on needs work, needs a renovation, needs a roof, Bradley says, I'm gonna spend all this money
on renovations. There's no income, I can't rent it, so lemme defer the first payments for three months or six months, (···0.7s)
right? There's so many things you can do with terms actually way more than you can do with terms. But everybody wants a
discount. Gimme a discount. I, I like a discount, I've gotten discounts.
But terms is actually way more powerful (···0.6s) and we're gonna talk more about that a little bit later. Like wholesale is we
again, like it's a whole class all by itself to learn wholesaling to the paperwork, the contracts to do 'em, doing 'em. Good. That's
a whole module all by itself. But I want to introduce wholesaling and everybody know here. There's a lot of opportunity
wholesaling. So Bradley, what's the next slide? Let's advance the next slide. I know we've got a few more slides on wholesaling
and yeah, so benefits all that. Why don't we stop the recording here and we'll continue on. I think we planted a pretty good seed
with wholesaling and we'll come back after the break, we'll talk more about wholesaling.
(···0.6s) Sounds great. All right guys, we will be back shortly. Thank you. I. (···4.6s)
(···4.4s) Hi, and welcome back. We are getting into discussing the benefits of wholesale currently, and the, the, one of the best
things about wholesaling is, is you continue to grow and, and become more comfortable with this process. You can, you can
really kind of churn these things out pretty quickly, um, because you're not having any time where you're the actual homeowner,
you're not purchasing, you're just holding the paper.
Uh, by, by getting good at this and having power teams and, and lists of buyers, you can essentially make a couple phone calls
and, and make a couple thousand dollars. Uh, now, uh, people will tell you wholesale deals can, can range from, from very low
income amounts, from as little as 500 bucks, uh, all the way up to, uh, we've had students who have done wholesale deals, uh,
in the six figure range. So it depends on the area, depends on the property. But (···0.7s) what's really cool is you can do a lot of
deals in a little amount of time because you're just selling that paper.
(···0.8s) And a, a great example of this is we, we know a lot of very successful wholesalers, and (···1.2s) they'll tell you that they
can do a wholesale deal in anywhere now from three to five hours. (···1.2s) And, and we like to, you know, it's, it's hard to put an
average on anything, but, but we like to say a, a safe average for a wholesale deal could be about $5,000 a year, or excuse me,
$5,000 a deal. And, uh, so if you're (···4.1s) making $5,000 (···0.7s) in five hours, a (···1.0s) thousand dollars an hour, (···0.6s)
that's a really, really good way to start your investing career, right?
We talked about you're doing this without your own money, without your own credit. (···1.0s) And to be able to put in that kind
of time and do that is, is huge. So, uh, again, income, cash and good credit not needed. So you can do as many of these deals.
It's, it's irrelevant where you are at financially. If you're willing to go out and put in that sweat equity, these deals can be done.
(···0.8s) And that's what we're saying here with, with capital infusions is it's, it is earned income. You're going to work for it. But
it's great because you, you are starting out in the business. You don't have to have a, a lot of a background. You don't have to
have a, a (···0.8s) portfolio or experience. It's just going out there making offers, and you're gonna make a lot of offers.
Uh, you know, we, we've said this before, but it's great to, to discuss again, is, is (···0.8s) making offers those seven rules of
investing. We know that we have to make offers, and we know that in those offers, we have to be embarrassed, right? And, and
that's uncomfortable when you're first starting. That can be difficult for a lot of people. I know for myself, uh, being analytical
and, and really wanting to think things through to the, the end detail, uh, it, it's very hard for me to kind of willy-nilly throw an
offer out there to somebody.
But in this business, that's, that's how it's done. We make offers to test and to find that motivation. (···0.6s) And, and as you
start to do that more (···0.7s) and you start to negotiate these properties, you get comfortable doing it. But that comfort comes
through practice. And, you know, you guys are here to, to learn and, and to (···1.2s) get a new, uh, new education, if you will, on,
(···0.7s) on, on some new things and, and new strategies that you want to try to employ to, to make money and build your own
business.
(···0.7s) But you, you're gonna have to go out and actually do it as well. It's one thing to read about it, it's one thing to talk about
it, but it's going out and doing it. Uh, that, that really is, is where you start to find your strengths and weaknesses (···0.9s) and in
negotiating, uh, Steve and I have both tell you that the first couple times you do it, it's not gonna be as pretty, (···0.7s) but that's
okay because there's always more deals out there.
If you, if you make a phone call to a seller and you make a mistake, it's okay, because we're just gonna move on to the next one.
So, you know, this, this is a very great, uh, strategy wholesale (···0.8s) in that we can get ourselves into the real estate business,
the investing business. We can start to meet people who are doing bigger projects, flips no construction teams. They know
realtors, they know mortgage brokers, and you are becoming a, a, a conduit to help them increase their business.
(···0.7s) So by you bringing them these wholesale or discounted properties, you can help another investor. And then that investor
is gonna work with you. And, and that's really how it, it, it kind of grows. And that's why we talk about this being ideal for
people. People because you are really out there just networking (···0.6s) and, and it's, you're, you're strictly getting paid for your
knowledge on wholesale, because we're not using our own money. We're not using our own credit, but we're taking somebody
with a problem.
We're finding a solution for it, and we're gonna end up getting paid for that. (···0.7s) So, um, Steve, is there anything else you
wanted to add on benefits of wholesale there on that one? Are you good? (···0.9s) Well, yeah, there's, um, lots of things we
could add, uh, without getting too far into the details, but it's, it's a great strategy. A lot of people, a lot of students start with
strategy. If, if, um, credit's a challenge. If, um, down payment money is a challenge or just playing, don't have it.
Um, if getting a mortgage is a challenge, um, the great thing with wholesale, you can start off making offers on properties right
away. (···0.5s) And you make offers. Put your exits in there. We're gonna talk more about exits, we haven't covered that yet, but
with the exits, you wanna make sure you can leave that deal and get your deposit money back. So we, we basically teach you to
make offers on properties. You can get properties under contract, you're going to negotiate the best deal you can. You're gonna,
(···0.5s) you're gonna negotiate with the seller of the property.
And this could be with a realtor. This could be a for sale by owner. You're gonna make offers on the property. You're gonna get
the best, the best, the best deal. You can get an accepted offer, get that under contract. Now, once you've got under a contract,
now you're gonna say, okay, I've got a contract. I've got the best deal I can, did you get a discount in the property? And, you
know, did you get a 5% discount, 10% discount, or a 50% discount? More discounts better? Or as I said before, did you get some
creative terms? And terms are good too. So once you get the property under contract, the clock is ticking.
How much time do you have to remove conditions? How much time do you have until you're actually obligated to buy that
property? Now what we do is we, we have to teach you to market that property. Get out to your buyer's database, you know,
make a transaction, do complete the wholesale deal and assign that to someone else. And by assign it, as I said, you, you sell
your right to purchase that property. You sell your right to another investor so they can close on that deal, um, their own. And
they, they actually take down that deal, actually buy that property, and they pay you a fee for that.
So it's great for somebody who doesn't have the down payment, doesn't have the, the credit or mortgage ability, maybe don't
have the down payment money, all these things. (···1.0s) And as Bradley said, we were able to make a few thousand bucks on a
wholesale deal (···0.7s) and didn't use your own money, didn't use your own credit, make a bit of money. Well, how many of
these deals can you do in a year? If you did one a year, make a few thousand bucks if you did one a month, you know, if you're
making three, four, or five 10 grand. And Bradley said, I've, I've seen wholesale deals on commercial properties.
Multifamily commercial properties go in as Bradley into the six figures. That's a good payday. That's now, it's gonna take you a
few hours, no (···0.5s) bigger properties, more time, more due diligence. It could cost you a bit of money. You know, if somebody
wanted to do commercial property, if they had a commercial property, if they negotiated a good, a good contract, like a good a
discount in the property, maybe negotiated some seller finance, we'll get there. What that all means. Um, maybe they
negotiated, maybe they did some due diligence. Maybe they actually did an inspection. Maybe they actually had an appraisal.
Maybe they paid some money outta pocket. So the more turnkey you do, the more due diligence you do, the higher you can
charge for your wholesale fee. (···1.1s) What do I mean by that? Let's take it to a house. Let's take a property. If you're looking
at, uh, if you're looking at buying a duplex (···0.6s) and you're buying a duplex, you got the property under contract. So duplex
for sale with a realtor, you negotiate with a seller, you come up with a price, maybe you got a 20% discount or a 10% discount.
You say, let's get this under contract. We accept this deal, we accept this price.
We're, we're gonna, we're gonna, we're gonna buy this property. Um, so obviously you've got some exits in there, obviously,
right to a sign. We'll talk more about that. Let's say during this, your due diligence process, look, you're, you're talking to your
buyer's database. You're sending this out to your investors. You're trying to sell this right to, to this property, to somebody else
during that time. Let's say you've got a home inspection, you spend a few hundred dollars a home inspection, that adds value to
your deal. Because the first thing, when you, when you send that out to your buyer's list, now some renovators, some
contractors, they maybe don't care about a home inspection.
They would probably gut the place or knock it down, do extensive repairs anyway. So they maybe don't care about a home
inspection. But if you said, well, if it just needs cosmetic repairs for three or $400 or a few hundred dollars, I can get a home
inspection done. Find out the deficiencies in the property. Does it need a roof? Does it need a kitchen? How's the foundation? If
the home inspection comes back, good, then it adds value to your deal. Say, Hey, here's a property in your contract. I've got a
20% discount. In fact, I've got a home inspection report here saying, what's actually wrong with this property? And that kind of
opens up to your, your database.
Now you kind of get, people say, well, what's wrong? We're not sure. I'm not a contractor, but I like the fact you got a home
inspection report because it lists out what I have. So the more value you add to your deal, the higher price you can charge for
your deal. And of course, you get more buyers interested in deals. So anytime you add value, it's one of the first things we talked
about adding value. How do you add value to a property? Well, you know, sweat equity, bring the value up by renovations. Um,
add a tenant, add an option. Well, with a wholesale deal, you can pretty, pretty quickly add value by adding a, a home
inspection or a property inspection report.
Not that expensive. If you're gonna sell this for $5,000 or whatever number it is, and you spend $300 in a home inspection, that's
a pretty good investment to, to make that deal turn over faster and faster. And as Bradley said, I agree a hundred percent. Once
you get people in your, your funnel of buyers and your buyer's database, it's, it's, think of like a funnel. You've got all these
names, all these contacts on when you go networking, get a business card. When you go to our arena, a meeting, get a business
card, meet people.
When you meet somebody, it's a real estate realtor, a mortgage broker, another investor. Get a business card. Get a business
card. Now you've got all these like names and business cards kind of floating around, whether it's a cyberspace and your
computer, or you, you got a, maybe a Rolodex if anybody watches this recording. Remembers what Rolodex is. Bradley, do you
know what a Rolodex is? Oh yeah, you're smart guy. So this fallen in a museum once (···2.2s) I remember Rolodexes. But you've
got all these idea, these names and contacts, and we call it funnel. We wanna get these into a funnel and get 'em into our
pipeline. So take all these contacts or floating around and all over the place.

Get 'em into a funnel of buyers and create your buyer's database. We always want, we always want new leads going to our
funnel. Whether it's buyers, da, um, people for your, your buyer's database, maybe it's joint venture partners, sellers. We want
this funnel. And it's like, okay, wholesale buyer's, database, joint venture partners. And I, I don't wanna throw too much at you,
but I do want you to realize wholesale is a great opportunity. There's tons of opportunities. And with wholesale pe people quite
often start here. Um, if, if you've got lots of time in your hands, um, the great thing is you're gonna make a lot of offers.
You're gonna make a lot. Go to the next slide. The next slide says something about offers on it. You're gonna, you're gonna make
a lot of offers. Like see you make offers, make offers, make offers. You make a lot of offers. (···0.6s) And, uh, Bradley and I, we've
been known to make hundreds of offers at a time. When you send hundreds of offers at a time, and these are with realtors, a
realtor listed a few for sale, you're doing hundreds of offers. It's not always for sale by owners. It's kind of harder to, to
categorize, but you can depends.
Wanna do your business? We're making hundreds of offers at a time on (···0.6s) realtor listed properties. And we're gonna get a
lot of noss. That's no problem. We, we, we did get a lot of noss, right? But we also got some yeses. And the ne the yeses, what
we obviously wanna go after is find yeses. When you make that many, when you make hundreds of offers at a time, you become
a very good negotiator. You find some motivation. And it's a pretty cool thing when the realtors tell you afterwards. At first, the
realtor's like, oh, my seller will never accept this. You're wasting my time. I say, well, just try. Or, they're all, we obligated to give
it a try.
And I've closed on properties many times. And the realtor said to me, Steve, I don't know how you did that. I, I'm shocked my, my
seller agreed to that. I can't believe my realtor said yes to that. But the realtor didn't know (···0.6s) that the, the seller was in
financial difficulties. So the realtor didn't know that sellers maybe going through a personal issue or was behind in the
payments. The seller didn't know, didn't know, didn't know. So, yeah, and the seller's like, oh, I should get more. We should get
more. The seller's job is to get more, less their job. But a lot of times the, the seller doesn't tell the realtor there's a personal
problem or there's a problem with the property or whatever it is.
So we make a lot of offers when we're wholesaling properties, rather, we make, got a ton of offers. We're talking hundreds at a
time. So (···0.8s) we wanna do this when you've got time. I wouldn't, if you're looking ready to maybe slow down and enjoy the
holidays in your family, I wouldn't maybe send out three or 400 offers on Christmas Eve. I wouldn't do that. If you want to enjoy
the time, 'cause you getting phone calls and texts, and the realtors maybe wouldn't appreciate it either. But (···0.7s) if you've
maybe got maybe a weekend coming up and say, oh, the weekend I, I've got no plans, I've really got nothing going on.
It's be a quiet weekend. Maybe on Thursday night or Friday morning, you send out a few hundred offers (···0.8s) and you're
gonna be busy. You're getting phone calls, texts, emails, you're negotiating back and forth. And with wholesale deals, you
become such a, a, a, an excellent negotiator. And I always say to people, negotiate this deal if you really don't want it. I've had
realtors say to me, Steve, you don't want this deal. And I always say the same thing. I say, well, to tell you the truth, I I'm an
investor. I, I am looking to add my portfolio all the time.
Um, I am interested in your property. If I can get a good deal on this property with a discount or some creative terms, or if I can
add some value to this property, or if I'm gonna sign it to somebody in my database, I'm interested, but I really don't need this
deal. I'm good. But if I can get a good deal, I'm definitely interested. (···0.8s) And something else that Bradley and I always say,
like (···0.6s) right now, we, we want to deal with motivated sellers. (···0.6s) We don't wanna become motivated. We wanna deal
with motivated sellers, help 'em out. And (···0.8s) when you're looking for motivated sellers (···0.7s) and you can find a lot of, a
lot of good deals out there you didn't even know existed.
(···0.5s) And so make offers, you become an excellent negotiator. (···0.6s) And Well, that's what I was gonna say. I got off track
there. I I was going somewhere of that story, I can't remember what it was, but people say, a realtor said, Steve, do you even
want this property? And I negotiate like, I don't even want it because I have to walk away. Now, of course with that, you'll find
out who's motivated. 'cause if the seller has a problem, they'll come back, but I don't need this property. I'd like another
property, but I don't need it. And then you start negotiating like you don't need it, then it really kind of sets a tone.
Now, have I lost deals that way? Sure, of course. But I've gotten some amazing, incredible deals because you negotiate that
way. Sure. Even sometimes I'm surprised. (···0.7s) And you become an excellent negotiator when, when you make two or 300
offers at a time, you suddenly get a lot of yeses. Now I'm in control. Whether it's a 10% discount, 20%, whatever it is. And every,
when I say if I'm talking to some, if somebody's watching this recording in San Francisco, the average property is seven figures, a
10% discount, that's a big discount. Whereas I'm talking to, if somebody watching this, this recording, maybe it's in the East
Coast or maybe the Midwest where the property prices are lower, a 10% discount might not be that much.
So depending on your market, right? So it could be a 10% discount. That could be, that could be a hundred thousand dollars, it
could be $10,000 depending on your market, it could be $6,000. But I'm just kind of putting numbers out there in kind of relation
to the, the wholesale deals that we've done. You become a, an excellent negotiator. You, you get deals. And the whole thing is
the, the important thing with, with wholesaling is having the buyers in place, as Bradley mentioned, having the buyers in place
that will take this deal from you and close this deal and actually, you know, complete this deal.
That's very important to do that (···0.6s) for sure. Let's start with some marketing. How to find wholesale deals, some marketing,
um, flyers, posters, yellow letter campaigns, online presence, online presence, like your website. Um, we buy houses, campaigns,
perhaps bird dogs. Um, so let's talk about those for a bit. Uh, flyers, um, different flyers. You can do flyers. Hire somebody to
walk neighborhoods, put 'em in mailboxes.
Um, flyers. I would never say just put 'em on cars, just creates litter and that kind of stuff. But you put in person's neighborhood,
you can, (···0.5s) can you hire people that deliver like the, the, the, the, the weekly flyers? Can you pay to have them insert in
there? Sure, you can. You do like a a, we buy houses ad You guys have seen these in the, the previous training to this, the, the we
buy houses ad, um, flyers. Can you actually, I, I've gone it before and I've actually, we call it driving for dollars. If you can get to
the neighborhood you're interested in and wholesaling.
Um, can you wholesale remotely? Yes. Can you wholesale close to your own home? Yes, every, every city has neighborhoods
with, um, um, areas like neighborhoods that are great investor, investor owned areas. (···0.7s) Investor owned areas are
properties, a lot of rentals, a lot of investors own them, a lot of tenants in those areas. So those, those would be very desirable
areas. Um, I would suggest to go into areas of a lot of rentals and depends on your, your, your, the city you're investing in.
(···0.7s) It comes down to the average price if the average purchase price in the city you're investing in. Now, if we're talking a
big large city, the average purchase price could be, but let's talk neighborhoods, right? If we're talking like a Toronto, Canada,
where the average, the average purchase price is a million dollars, what's the average neighborhood in Toronto? Toronto. The
average neighborhood's a million dollars. Okay, well, can you wholesale in a million dollar neighborhood? That's the average in
that city. Sure you can. Lots of like flippers want that. Um, renters want that. The average investor wants that.
Am I gonna cashflow a million dollars? Single family house? (···0.7s) No, no way. Do I want that for cashflow property? No way.
But can I, can I market that to a flipper? Yes. Now, if you're in another expensive neighborhood, so again, you could actually, and
this is what I've done. I've actually gone up to those properties. Hey, here's a house, here's a property. Um, maybe it's boarded
up windows, maybe the grass is tall, maybe it's got the, the mailbox full of fliers. So the mailbox full of like bills and, um, the, the,
the, the marketing, all that kind of stuff. It looks like a vacant house. Like obviously the windows are boarded up.
It's definitely a vacant house. Um, but can you identify houses that don't have anybody living in there? It's an empty house. Why
is an empty house? (···0.7s) Here's a problem. Here's a landlord or an owner that has an empty house, (···0.5s) empty houses,
somebody's paying the taxes on it, somebody's maybe paying a mortgage on it, somebody's paying utilities, insurance, all it's a
problem for somebody. So I could walk up there, put some of my marketing in the mailbox. I've actually attached, you know,
flyers to like actually tape 'em to the front door, the glass in the front door. I don't wanna blow away, but just get their
attention.
Hey, um, we buy houses, um, contact me, we close fast, we pay cash. Um, let's, let us take this property. Let's take this problem
off your hands. So some sort of flyer to get my email address. If I have a website, put that on there. Um, my phone number on
there for sure. I'm trying to attract sellers like, this must be a for sale by owner. If there's no, if there's no realtor sign the front
yards for sale by owner. I wanted 'em to call me. And as I said before, I wanted to call me and they say, Hey, I, I saw your, your
flyer in my front door.
You know, what's up with this? You're at my house. I say, yeah, my name is Steve. I'm a real estate investor. I help people with
real estate problems. Do you have a problem? Yes or no? Well, I know they've got an empty house and I know it's costing them
money month after month after month. Why is it tied up? Would be interested in me making an offer and I'll make him an offer
within 24 hours. Right? I'll get some information. (···0.8s) Go through the checklist. Why, what can we do? What's this property
here? Now again, we could go on for three days about the ins and outs, the details of wholesale, and that's not the idea.
What we're gonna do, I just wanna kind of take you through each some of the strategies, some of the common starting strategy
that we're gonna go through, wholesale, go through, lease option, income properties, commercial, probably go through some
strategies. I want you to be aware, like, hey, when you see a property, can I wholesale that? Can I take this empty problem
property? Um, and can I sign that to another investor who maybe the other investor has no time, can't negotiate too busy at
work, or just didn't find that deal? Could you sell that for a fee? So I want you to be aware of these different strategies, whether
wholesale lease option, because after you watch these, after our training, and Bradley and I, we've heard this many times
before.
We have students come in, they spend a few hours with us, and they just see the opportunity and say, wow, Bradley, I'd never
heard a wholesale before. I'd never heard a lease option before. And (···0.5s) they, they all say it, they never look at real estate
the same again. (···0.7s) When you can look at a property and say, can I wholesale this? Can I lease option? It? Can I, can I do a
renovation and flip it? Could I, could I turn to income property? Can I rent it? Um, all these things, you'll never look at property
the same again, because all these opportunities, now, if I talk to a realtor, they maybe don't suggest these opportunities.
That's not the business and that's fine. And I will never say anything bad about realtors. Realtors are great. I have some great
realtors I work with. I've had some realtors we didn't see eye to eye in certain things. So you move on. I find new realtors who
are open to working with investors open to lease option, open to different strategies. And that's what I'm trying to find here. So,
so to, so for marketing for wholesale deals, I was kinda get off in different directions, don't we? Brag, get off always. So for, for
marketing your wholesale deals, um, to, to find, to find sellers, uh, we find properties, uh, properties wanna list for sale and
possibly wholesale them.
Uh, so flyers, posters in those neighborhoods. Could you do bandit signs in those neighborhoods? Sure, sure, sure. Yellow letter
campaigns, and you guys can google this, do more research on it, but yellow, yellow letter campaigns is basically, it could be a
handwritten letter on a yellow piece of paper. It could be like a, a photocopy yellow letter. Can you hire somebody to, to hand
write, um, hand write, uh, letters on yellow paper, yellow paper, it's effective, right?
I've done a little bit of yellow letter campaigns. The success rate on yellow campaigns comes back about 2% success rate. If you
send the 100 yellow letters handwritten, Hey, I see your property for sale. Um, I'm looking to buy properties to your
neighborhood, would you run your neighbors entertaining selling property? To me, I'm a local investor, I'm not a realtor. Uh,
please gimme a call. Handwritten. And I, I would, I would suggest hire people to hand write them or do 'em yourself in your
spare time. Hire, get your kids, get your grandparents, whoever you recruit to work for free year worksheet.
But I know people can actually hire those out. So success rate on those for every 100th, yellow letters you send out, usually
about a two. Some people say 3% close rate, that's a pretty high success rate for what? For like, basically some time. And, um,
some, some postage. But again, one yell letter doesn't always, you gotta kind of get repeat you. They usually go out every two
or three weeks with a different message each time. So again, lots of information on this kind of stuff. And online presence. Um,
online presence could be a website, it could be we buy houses website.
Could be your Facebook, Facebook, like, just endless, you guys know about that. Um, let's talk about like a A C R M or some sort
of database, right? We're using that to send an email, send it multiple, multiple emails to sellers, realtors, making offers on
properties. There's so much you can do online, of course nowadays too. So there's lots of C R M or customer relationship
management tools out there. You can do, again, I'm trying to give you an overview to get your mind thinking like wholesale,
wow, there's some great opportunity. I'd never heard about wholesaling before. And if you say this to your realtor, they may not
get it.
Again, we're not trying to replace the realtor. We're actually trying to work with the realtor. (···0.8s) Realtors, typically, they
usually want to find properties that are expensive. We all know realtors get paid on commission on the sale of, of the property.
So if a realtor makes, if a realtor, if a realtor commission is 6%, there's two realtors involved, right? They, they usually split 6%.
So 3% per realtor, (···0.6s) realtor, um, they usually like expensive properties. The more expensive the property, the more
commission they make for the same amount of work.
So a realtor, if we're talking about a neighborhood where the average purchase price is $200,000, (···0.9s) realtors want to
obviously list properties, 200 to 300, $400,000 because now they didn't commission a higher base price. So they, they make
more money if they're splitting 6% commission on, uh, that's 3%. Each realtor (···0.6s) on a $200,000 property, they'll take it. But
they, they'd rather have a commission on a four or 500,000 properties, make more money (···0.6s) with wholesale and realtors.
Now we're kind of talking about the properties that are sitting, right? What's a great wholesale property? A property that's
maybe on the m l s for 90, 120 days that has not sold, (···0.7s) right? We're talking about the, the, uh, the neighborhoods with
for sale sign. Like if you go done an investor neighborhood, like a lot of tenants, maybe not as much pride as ownership. You got
all these for sale signs, these properties have not sold. Well, why not? Is the neighborhood not desirable? Does the house need
too much work? Is it, you know, a tougher ne I don't know. And I would never say do wholesale. There's some super tough
neighborhoods.
I would maybe stay away from those. I don't ever, I don't do business in those areas. The war zone. Maybe some people call 'em,
everybody kind of calls 'em different areas. But I'm a desirable investor friendly neighborhood to do wholesale deals in. So when
I say to realtors, say, you can do your executive listings, you can do the nice areas with wholesale. A wholesale could be nice
areas, no question. It can be, it's probably gonna have more success rate, more volume of business in the investor areas because
the investor areas, you can say, here's a duplex, it's worth $150,000. I've got a contract for one 20, (···0.6s) pay me 5,000
assignment fee.
You've got this, you made 25,000 to buy, I made $5,000. The, the, (···1.0s) the, the, the person I'm assigning it to made 25,000.
It's a hundred worth 150. They're gonna basically for 125,000 all in, that's a good buy. (···0.8s) Two types of people out there.
The, the person I'm trying to assign it to, they may think one of two ways they may owe Steve, well, why am I paying you $5,000
to get a get a property? I I'm paying 1 25. You're getting 5,000. Yeah, it's worth one 50, but Steve, you're getting five.
That's too much. That's not fair. I would never do that. (···0.5s) See that mindset with some of your database that does that? It's
too small. (···0.7s) Like if they wanna go find that deal themself, good luck, go find it. And they, they maybe can, right? But I
wanna find people in my database that when I say, here's a property, it's worth one 50, I've negotiated down to one 20, you're
gonna pay me $5,000. You can do this deal all day long. 'cause this person's busy. They didn't find the deal. I've got a contract,
they want it. They're in their jobs. They say, Steve, that's great. I made $25,000 in the buy, Steve, I'll gladly pay you $5,000.
Go, go find me five more. And that's wholesaling. You find those people in your buyer's database that want the deals, they
appreciate the value you bring to the table. If they can make $25,000 in the buy and they're happy to pay you for it, that's
fantastic. That's what we want. So lots of ways you can market to find wholesale deals. And the great thing is as we start going
through our, our strategies here, and we'll tell you at least I hope we remember to tell you, but I'll say right now is wholesale
deals. You can do 'em on single family houses, duplexes, four plexes, any property, can you do 'em on commercial properties?
Can you do a multifamily? Yes, yes, yes. Can you, can you assign a lease option? Can you do a wholesale deal on a lease option?
Yes. (···0.5s) So I'm gonna say these strategies we're going through most, if not all, you can actually assign or wholesale to an
investor for a fee. So if you struggle with credit, you struggle with down payment, which most people do in their starting, you
start with getting a mortgage. If you get a good deal in a contract, just think about assigning it to another investor. (···0.9s)
When I, back in 2010, 2011, I went to a lot of res, a lot of meetup, a lot of meetup meetings, meetups, meetup meetings, practic
meetup meetings.
Meetup went to a lot of meetups and they weren't called meetups back then. They was called meetings or, uh, res I guess. And I,
I had other investors and I was doing rent to own. So rent to owns were the first strategies I did starting out. (···0.6s) And uh, I
had investors say, Steve, I've got a, I might have a good rent to own deal. And I said, okay, great. Um, tell me about it. And this
other investors said, well, I don't fully understand Oma. I've got some good clients. And I, I, they, they meet the criteria.
I think now a lot of times I said, no, the, the tenants don't meet the criteria or I put them in my pipeline, I'd screen the tenants
and we'll get there. We're gonna talk about that. But my point here is, um, I would get other, I would get deals from other
investors. I would get deals from investors who said, oh, Steve, oh, you, you, you had a mentor. Wow, that sounds expensive.
Oh, Steve, you took training. Oh, that sounds expensive. And I say, yeah, I did and I've done a couple deals and I'm off to a good
start. I've got a team, um, you know, I'm doing some deals. I've got my mentor I can call anytime I can reach out to them.
He's, you know, basically helping me get into hiring better deals and keeping me safe. And really my mentor is pushing me
outside my comfort zone. So I, I met some other investors back in 20 10, 20 11, and they (···1.3s) had some rent to own
opportunities. So I ended up doing some deals I actually obtained from other investors. (···0.9s) And I'm thinking, okay, well this
is a good deal. This deal's, the profit in this deal was $40,000 or $50,000 over three years. This is a strong deal. The person I'm,
who doesn't understand a whole rent to own or wholesaling, okay, well, I said, well, I like this deal.
I, I'll gladly do this. Do you wanna partner up? We could do a joint venture. And they said, I don't really understand that. I said,
okay, well, I explained it to 'em. I said, no, (···0.8s) they'd like to sound of, okay, well help me if I just, I'll do this deal. I'll buy it
from you. I'll just do a, a wholesale, I'm now the buyer and the person would, you know, I'd help them, but I basically pay them a
fee for this because it was a, if I could make 30, 40, $50,000 in rent to own deal and they're gonna wholesale, I was actually
happy to help 'em with it. And they said, okay, well, and I'm thinking this deal's probably worth five, six, $7,000 to (···0.6s) them.
I would've gladly paid a few thousand dollars to buy this deal from them. It's not I'm, they're the wholesaler gonna help them.
And I'm now the investor buying the deal. I would do that all day long to spend $5,000 to make $50,000. I'll do (···0.6s) that all
day long because it's a good deal. And they had a good deal and I wanted it. (···1.2s) But they also said, Steve, I would never pay
a mentor. I would never pay for this expensive trainings. (···0.8s) Okay, well, and I said, well this is a good deal.
I'm interested, what do you want? They said, buy me dinner. (···0.8s) Buy me dinner with called. I was like, seriously, (···0.5s) I
was ready to pay them thousands of dollars for this deal. So here's an investor who had, who had the lead of a good deal but
didn't know how to put it together. (···0.6s) I'm trying to put this deal together with them. I was glad to pay 'em a fee for it. They
said they would never pay for expensive training. They said, buy me dinner work. I could look, I the, the money I would've paid
them for that one deal, would've paid for training. They could have done over and over. But they just didn't see the opportunity.
They just didn't know. So they're quick to tell me they would never pay for training, but the opportunity lost on that.
And they actually had a, I did that on two occasions and the one guy said, buy me dinner. I was floored. Well, he was happy. We
had some chicken wings actually shared with, we had some chicken wings together and he was happy and I was very happy
(···0.6s) and I closed that deal, did rent your own deal and so be it. So (···0.9s) can you rent to own, can you, you can wholesale
and assign so many things. So yeah. So Bradley, there we go. I just, I had to throw this in there, Steve, because you know, we've
been talking about this and, and it's, it comes back to this, you know, the, the cashflow quadrant we talked about before.
And it really is that you see that on the right side, it's having the trust and the system (···0.9s) and a good investor on the right
side will always trust (···0.6s) that I can spend the $5,000 on the wholesaler to go make 50,000 on the lease option or to go
make 50,000 on the, the, uh, renovation rehab project.
And, and it really is. And and Steve's exactly right when he says, you know, these individuals, because they didn't understand,
they didn't take the time to get educated 'cause they were so worried about, you know, finding a good deal, but they didn't
know how to do one and, and, and they missed out on multiple opportunities. They could have made that 40 to $50,000
themselves. Had they known how to do the lease option, they could have gotten six or $7,000 out of Steve had they known how
to do a wholesale. But (···0.9s) nothing, nothing happened there.
And it's, it's still that mindset of trading time for money and, and that sort of thing. There's no trust, there's no system. So, uh,
just kind of wanted to bring that up because the other side is, and we also talked about those, those rules of investing. (···1.0s)
And this goes back to when we look at it and, and making money in the buy. That's why wholesale is great starting out because
we can just make offers. All the marketing that we talked about that Steve went through, the yellow letters, the posters, things
like that.
A lot of times these can get very expensive very quick. And that's where we'll have students come and say, I don't have the
money to send yellow letters right now. And that's fine because that's what the sweat equity and the phone calls come in. That's
why you're making offers because that doesn't cost anything but time. (···0.5s) So if you've got that motivation and you don't
have the capital, then let's just keep making the offers instead of worrying about the marketing. But then after you start doing a
couple deals, and the best wholesalers will tell you this, they're spending between 15 and 20% of what they make in any
wholesale deal (···0.6s) on marketing for their next one.
(···0.7s) And that's how you guys can grow it very quickly. Uh, and and scale it upwards is by, you know, not using all your profit
for yourself, but put a little bit back into it so that the next time, instead of having to make a hundred phone calls, you can send
out some, some letters. So now people are calling you (···0.7s) and now you're not making a hundred phone calls.
Yeah, you're gonna have fewer phone calls, but the phone calls you have are all gonna be from people who have questions
about the letter that you sent them. So you, you're finding that motivation quicker the more marketing you're able to do. Um,
and again, it's just we are gonna continue after this going through a lot of different strategies with you guys. And that also leads
us to why, again, that number four have exits is so important. Uh, and, and Steve's story again, gives a great example of that
because that's a group of people who if they would've known other ways to, to do real estate or how to invest in real estate,
such as wholesaler lease option, they could have made money and, and, and having multiple strategies and, and more tools in
your toolbox as we like to say, gives you more options.
Uh, so I (···0.9s) think guys, we'll take a break here for, for right now and then we'll come back and we will get into talking about
some income properties.
So we look forward to seeing you then. (···5.2s)
(···4.3s) Welcome back, everybody. We are now diving into a discussion about income properties, which is, uh, frankly, why, uh, I
think all of you're here. So, uh, we're, we're talking about, uh, residential or commercial properties, uh, that we're going to
purchase, looking for cashflow. (···1.2s) And, uh, the investor definition of commercial that we, we kind of describe is purchasing
a property, uh, with business entities as tenants.
Um, a (···0.8s) a a little bit more formal of a definition for that would be the bank's definition, which that can be purchasing, uh,
residential apartment buildings. So it can still be a residential building, but it has to have more than four units. So anything that
is four units and less in a bank's eyes is still considered a residential, uh, property, whereas four units and higher, even if it is still
just residential apartments, condominiums, that sort of thing.
It is known as a commercial property. (···0.6s) Now, the other side of that is anything that has a business in it is a commercial
property. So if you have (···0.5s) one building that has a (···0.8s) pizza place in it, that is going to be a commercial property.
(···1.4s) Now, the, the, uh, definitions of these are, are important because (···1.0s) it's gonna depend how we structure deals,
how we get financing for deals, and who we're gonna partner with to do these types of deals.
So we're gonna continue to break this down a little bit for you guys. (···4.0s) And income properties (···1.1s) are really what we
look at for long-term wealth. (···1.2s) It's so important because if we're buying for cash flow, we know that no matter what
happens throughout our market cycles, whether it's an upmarket, downmarket, or sideways market, if we've bought for
cashflow, we've followed our rules for investing, we're still going to be able to make money on these properties for as long as we
own them.
(···0.5s) And there's two benefits to that. On an income property, if you have any kind of debt on the property or any leverage,
your tenants are paying that down for you. So you're building equity within that, that property. (···1.6s) And we, we want to
make sure that our cash flow is always gonna cover those expenses, right?
So (···0.8s) with our cash flow covering our expenses, (···0.5s) we also then are going to have what's called appreciation. And
again, we've talked about this earlier on in the training, but appreciation is the value of that property going up with time. Uh,
just like we know that the price of a a gallon of milk back in the day, as our grandparents would say, was significantly less than it
is now. The same thing happens with property. And as time goes on, they should hopefully appreciate in a positive direction.
Now, we, we read our markets to make sure that we don't have an area that it's depreciating. Um, but again, in the long term,
real estate is always going to appreciate in a, should always appreciate in a positive direction. So when we add that to our
cashflow, over time, you be a, you, you're able to build yourself a portfolio, or as Steve had had mentioned before, it's, it's
almost your own retirement plan that you've got these assets that are kicking off a monthly passive income, (···0.7s) and if you
need to, you've got equity in 'em, you could cash those out, you could sell them, you could move into a bigger property.
You could use that money to travel whatever you want as you get older. So they're really awesome to, to grow your wealth. Uh,
and, and a lot of great mentors have always told me that, you know, you don't have to go crazy. Uh, you don't have to do a
hundred deals. You don't have to have a thousand doors, 5,000 doors if, if you're working at a J O B right now and you just want
to have things be a little bit easier, a couple deals a year is, is going to exponentially change your life.
(···0.6s) And one of my first mentors said, if you did two deals a year over the next 10 years, (···1.0s) and, and we can talk about
averages for income properties, I mean, you know, we personally look for at least $200 a cash flow, uh, per door, um, in a, in a
residential situation.
(···1.2s) So if we're doing, doing 20 properties, $200 a door, I mean, we're making a a, a signif significant monthly income after
five years. And maybe all of a sudden in the beginning we're, we're looking at this saying, man, I'll never replace my income. I'll
have to continue always working at a job. But as time goes on and you continue building these, these assets up, all of a sudden
it's paying you as much, if not more than, than your job is. And that's how you're able to then finally step away. So, uh, the other
benefit with income properties is, is you continue to grow the number that you have, you can then afford to pay somebody else
to take care of them.
Uh, a lot of people will begin as real estate investors, and they're, they're kind of doing everything in-house. They're a one top
one-stop shop, (···0.6s) so they're really taking it upon themselves to be the one (···0.5s) answering the phone calls from their
tenants, calling them if they haven't paid rent. And that's how people sometimes have to start because they don't have that
extra money, or it was a property they inherited and they're just trying to figure things out.
But once we have enough units and we have enough that is bringing in that cashflow, we can afford to pay somebody else to
even do the management side of that for us. And the ability to hire our professional property managers where you see people
switch, uh, like we referenced earlier, the, the cashflow quadrant from the left side to the right side, because you no longer have
to work in your business.
Once you get a property manager, you get to work on your business. So now we can be on vacation in Hawaii or Iceland or
Europe or Asia or Australia and just have to make a phone call to take care of our properties. (···1.0s) And, you know, for my in
investing experience, I started doing a lot of short-term vacation rentals all over the state of Florida. Uh, and my properties are
hours away from where I live. So I, I had to be able to put management and teams in place so that they could be taken care of at
all times.
And, and particularly in a short term vacation rental setting, I mean, we're turning properties over sometimes four or five times
on a weekly basis. So I really had to make sure I had all these systems in place with people that I trusted, (···0.8s) including a
manager, so that they could be my eyes and ears locally on these properties. And they could make sure that the cleaning team is
doing what they're supposed to, the lawn care team is doing what they're supposed to, the pool cleaning team is doing what
they're supposed to.
So that's where you can see, and, and that's what a lot of, uh, individuals are looking for, is to kind of escape the rat race we
hear. And, and once you get to that point where you can afford the property management, uh, that's where you're able to really,
uh, see that become much more of a passive investment. Uh, the other side of, of investing in, in residential real estate, if, if
we're talking about income properties here is, is more units reduces the impact of vacancies.
Uh, a lot of individuals will say that investing in, in single family homes as long-term rentals is actually a very risky strategy
because if your tenants leave, all of a sudden your income goes from x to zero. Uh, now if we have a fourplex and one of our
tenants has an issue with a job, an issue with a divorce and has to move, now we're only missing 25% of our income.
So the other side of, of picking which strategy you like, if you wanted to do bigger units or single family, always remember that
adding units, um, can easily, uh, help you at your bottom line by decreasing that vacancy and that risk factor significantly. Uh,
mentor of mine told me once that, that you should really, if you want to get into multi-family, aim for 20 units and above,
because if you have 20 units and above, you can actually then let your property manager live on site.
You can include one of the units to a property manager as part of the payment, but then they live there and they manage all of
the other 19 units, and you can afford to do so because you've got all the cashflow from all those multiple units. Um, again,
because of that reason, because of the lower vacancies, uh, because of the ability to add value, um, with income properties,
again, we talked about those rules of investing and adding value is huge.
We can look at a single family home, a threeplex, a fourplex, even a five 10 unit building in a neighborhood that might be a B or
C type neighborhood. So it might be a little rougher, maybe it hasn't been updated in 15, 20 years, and the rents there are well
below the market because that hasn't been updated. (···1.2s) We could get into a property like that for a, a discounted price
because it's not gonna sell, because it's not pulling in the income that it can at, at that distressed, uh, level.
(···0.5s) So we can then purchase a property like that and then slowly but surely renovate all the different rooms while increasing
the rents. And then you take a commercial building like that and you significantly increase the value. Um, so that is why, again,
it can be very attractive to other money partners when they see the potential. Um, and the security of having multiple units, less
vacancy issues, things like that.
Many of our joint venture partners, uh, are much more attracted to, to the multi-unit type deals like this. (···3.6s) So, um,
specifically now describing some of the residential income properties, (···0.9s) and we've already kind of been talking about that,
but um, I was a little ahead of myself there, but we're finding those distressed properties or distressed sellers for a discounted
purchase price.
Um, again, whether that is that we're finding properties that are, uh, B or C class, so a little bit lesser, uh, of a nice property in a
(···0.6s) ab neighborhood or a transitioning area, we can then take that property and, uh, let, let's use some numbers for an
example. So say it's a a (···1.2s) half a million dollar fourplex (···1.2s) and this fourplex is getting a thousand dollars a month per
unit, uh, in an area where the average rent for that kind of thing could be $1,500 a month.
(···0.9s) Well, we can look at how this would, would all play out, but typically what ends up happening is we go in and, and over
the next year we can, as we move these tenants or shift them over, we will renovate the unit behind them so that one tenant
moves out. We go ahead and fix that unit up. If the next tenant moves out, we go ahead and fix that up. As we fix them up, we
then increase the rent and find better or more qualified tenants to then come rent from us.
(···0.8s) So (···0.8s) it's a really, uh, awesome way as you get started. And, and you'll hear a lot of people who get into this, um,
will begin their investment career by getting a fourplex, a threeplex, something like that, living in one of the units themselves,
and then renting out the other units to help pay off that mortgage. And many people will be able to actually not only live in their
property for free as the investor, uh, but they'll also be able to cash flow.
So, uh, it, it's a really great way to also get started in your investing career. If you do have a little bit of capital, a little bit of
credit, you could, could go that route and traditionally start that way. Um, conversely, uh, in a lot of income property situations,
we like to, if you've got the ability come in with a cash offer, um, because a lot of times cash is king, and when you have
somebody with a distressed property or they're having issues, uh, with tenants, uh, things like that, there's repairs that need
done.
They don't have the money for all of a sudden that $500,000 fourplex, they might be willing to sell it to us for 350,000 because
we have cash and we're ready to go. Uh, a lot of times people do not want to extend that, that pain or that anguish and think,
oh, well, you know, I'd like to buy your property, but I'm gonna have to go get money from the bank.
I'm gonna have to go through the loan approval process, things like that. And all of a sudden it becomes a 30 or 60 day process
when we can walk in and say, Hey, we have cash and as soon as the title's clear, we can close in the next week or so. (···0.8s)
That can be a great negotiation tactic (···1.3s) Also with that, um, a lot of times we will deal with sellers who may not want that
low ball cash offer, uh, but we can then describe to them and explain why seller financing (···0.5s) could be a great idea for
them, (···0.7s) in which instead of going to Bank of America and getting a loan to purchase the property, we're gonna have that
distressed seller be the bank for us (···0.5s) so we can make a monthly payment to them instead of the bank with interest.
And that's one of the ways that we, we (···0.6s) entice them to do this, is, is they're gonna get interest income on it, so they're
gonna get paid more than they would if we just got a loan from, from a traditional source.
Uh, plus they're also going to be getting that money over time. So there's a big tax benefit, uh, for individuals with seller
financing and, and we're gonna get into that later when we talk about some creative financing stuff. So we'll get there. But the,
the important part of this is if, if they're willing to hold the note, uh, and, and agree to some, um, creative terms with us, we can
certainly do a lot more deals, uh, than we would if we had to come with all of the cash or we had to go get approval from a
traditional lender.
So (···1.2s) we are able to then get into the property, uh, either low ball with cash or with the seller financing, and again, like we
described before, renovate it and then you can refinance it. Once we've got that property, uh, with the four units, we'll use that
$500,000 example again, when those four units have all been updated and now they're all bringing in the higher $1,500 a month
rent, a lender is now gonna look at that entire asset as being worth more because it's producing significantly more income.
So what we would then do is go to a bank, they're gonna give us lending based on that income, uh, and we'd be able to pull our
cash back out of the deal and then allow the cashflow to continue to pay that new, uh, refinance mortgage. (···1.8s) So (···0.8s)
we talk about residential income properties and, and it's, it's really interesting that (···0.8s) there's so many different things we
can actually do with residential properties.
Um, we have here to be creative to find multiple income, income streams within a property. Uh, you guys have heard that both
Steve and I do Airbnb. Well, we're taking a traditional rental and we're doing it at a higher level, and we're making a significant
higher return than we would on that traditional rental, (···0.5s) other creative ways to, to make income from residential
properties.
That that is probably one of the biggest things we're seeing right now (···0.6s) is individuals are doing what we call social
housing or housing for social good, (···0.8s) where we're working with different government programs to house, um, at times,
inmates that are just getting out of prison, uh, individuals who are just getting out of (···0.6s) rehabilitation treatment for drugs
or alcohol, things like that. (···0.7s) And there is a lot of (···0.7s) government money available to participate in these programs
and provide these individuals a place to rest their head.
(···0.8s) And the cashflow on these, again, is significantly higher. Now, these properties also come with, with more work and,
and other sets of rules and regulations, but, uh, it's always, uh, checks and balances. So a lot of times you, you have more, more
issues, you have a higher payday, and that's exactly what happens because in those properties, um, they'll pay, the government
can pay anywhere from 500 to $800 per bed.
(···0.7s) So all of a sudden you take a three four bedroom house and now you're charging per bed five to $800 per month. So a
traditional rental three, four bedroom might make $1,500 or so. But now we've turned it into, uh, a, an a home for women who
have just, uh, been released from prison and we're getting $800 (···0.7s) per bed per room. (···0.5s) So you, you can see how the
cashflow can quickly add up and, and be much higher, uh, the more creative we are within these residential properties, um, in
investing in them.
We also say you wanna look for properties with the benefits and amenities that tenants will love in order to keep your vacancy
rate low. (···1.0s) And Steve has done tons of lease options over the years. So we've all had different tenants and, and, and dealt
with many different people.
But, uh, Steve would agree with me that the biggest thing is if, if you were a good landlord and if you take care of your tenants,
almost 99% of the time, they're gonna do the same back to you. And if you set the expectation properly upfront and you provide
good service to them, they're not going to wanna leave your properties. And that is a, a, a thing that many new investors miss,
is, you know, they'll say, well, and you'll hear the horror stories, people, oh my goodness, I don't know about getting involved in
real estate because I heard about these tenants that trashed this property, or they destroyed this, or they cost X amount dollars
of damage and or they wouldn't leave.
And I had 'em stuck in there and I had to try and foreclose. And (···0.8s) a lot of times the first question that, that people don't
want to ask but should is, you know, what, what ground rules and what expectations did you set as a landlord? You know, how
how did it get to that point? And, (···0.8s) and so by looking for the correct properties, and this is why Steve tell you he loves
lease option, is because the, the properties with nice benefits, nice amenities that tenants will love are in nice neighborhoods.
And doing lease option allows us to be able to be investing in those nice neighborhoods without having to do a lot of those big
repairs and things like that and still make a lot of of income off of a residential property. Um, is there anything Steve, you want
to add to that?
I know you've done a bunch of residential as well, and, and if you wanna talk about any of the lease option stuff there or Yeah,
well, let's, we'll, uh, yeah, I'd like to talk some about the, the income properties here. And Bradley, you said a lot of great things.
(···0.7s) Pardon me? You said a lot of great things Bradley. Um, something I, (···0.8s) people watching this recording, we're
gonna have people of all different levels. Some people maybe have a property or two, some people maybe have a lot of property
looking to, you know, uh, learn some new strategy. Some people, maybe it's their first property.
Um, everybody's at all different stra different areas in their journey. And Bradley just mentioned, you know, seller financing
mentioned A, B, c neighborhoods, lease options, income properties, wholesaling. We're starting to get like a new language and,
and don't, we're gonna get into power team and making offers, which we're not trying to intimidate anybody. Uh, we've got
some people saying Speed it up, speed it up, I want to get there. Other people saying, wow, this is too much. You know, you can
go back and re re replay it again over and over. Some people can fast.
You can do whatever you want here, but we wanna be thorough and get you good base knowledge. And this terminology, we're
talking seller financing. There's so much opportunity with seller finance. I cannot stress seller financing, but I, (···1.0s) I'm
shocked how many realtors aren't aware of seller financing, (···1.0s) residential income, property seller financing. Does it
happen? Yeah, you know, sorry, can it happen? Yes. Does it happen a little? There's so much opportunity, but realtors just don't
fully understand it. Some do, some are great with it, but a lot don't.
(···0.6s) And this like a new language. Now, commercial property seller financing happens all the time, but residential seems to
be like the, (···0.8s) you gotta make that jump. And we educate so many realtors, there's so much opportunity. So what I'm
trying to say is all these words, this new language, when I first started in 2010, I didn't know any of this in 2010. I didn't have a
power team. I didn't know what seller financing was or distress properly or lease. I didn't know what a lease option was in 2010.
But you learn, you keep at it, you learn this new language, we call it earn while you learn.
Go out there and meet some realtors. Go out there and meet some mortgage brokers. (···0.8s) Ask some questions. We're
gonna, we're gonna talk more about talking to 'em out into your team, what you can ask. Um, but you know, the more people
you have on your team, home inspectors, appraises all these things, um, it's gonna give you more business. Will you be
uncomfortable at first? Probably. I know I was, but every time you meet with somebody new on your team, you get more and
more comfortable gonna make you a better investor. It all goes back to so many new, so many investors, so many new, but even
some, some seasoned (···0.5s) uneducated investors.
I'll say focus so much on the property. The property, yeah, that's real estate. We need property. But as we said in previous
recordings, we don't focus on the people and the paper and the property last. (···0.5s) And the property is important. But if you
only focus on the property, you're very limited, very restricted. Let's focus on the, the paper. That's what banks do. Banks only
focus on the paper, right? Um, mortgages, lending, making money, boring money, um, um, lending money off that.
Like that's what banks do. We're gonna get there, but that's very lucrative. But you're no longer worry about collecting rent,
you're only worry about bad tenants. Here's your focus on lending and, and, and paper and making money that way. So leases
very powerful. Property would very power powerful too. And (···0.6s) it goes back to the starting strategy, starting strategies,
wholesale, um, lease options, flipping, we're gonna get there. Residential income properties, could that be a starting strategy? It
can be if you've got some down payment money, be able to get mortgages. Some people don't have that ability to get
mortgages when they first start, and that's fine.
Everybody's gonna start at different places. Um, I'll say it again. I'm gonna say this many, many times for this recording. (···0.7s)
Real estate, the circle of wealth, right? The circle of wealth might get there in a minute, but we, we buy and sell to create cash,
right? Buy and sell to create cash, wholesale, flipping, lease options. So we can buy and hold to create wealth. (···0.6s) The buy
and hold is income properties. Could be a single family home, could be a a a, an apartment building. Any property you hold
that's got tenants is income property.
Now is it, is it tougher to cashflow a single family home versus a fourplex? It is. 'cause in a single family home, you only have one
income. If that one tenant moves, you've gone from a hundred percent vacant or a hundred percent full to a hundred percent,
hundred percent vacant. If you've got a fourplex, Bradley touched on this earlier. If you have a fourplex, it's easier to cash flow
because you got four incomes, (···0.7s) fourplex, four incomes. If you lose, if you lose one tenant, now you got three incomes,
you're 25% empty, you got 75%, um, full. So it's easier to cash flow, whereas a single family, so we always say bigger is better
economies at scale.
So buy, buy and sell to create cashing, buy and hold to create wealth and income properties is a great example of that. It's a
great wealth generator (···1.0s) in your area. Um, income or properties have gone up in value. Um, if you look back the last 10,
20, 30, 40, 50 years, incomes have, or properties have gone up in value in the years I've been investing in (···0.7s) since I started
my real estate investing journey. They, they've been, they've doubled in 10 years, right?
There's other areas around me have doubled more fast, more, more faster. They've doubled more and faster. Well, not more
faster. Um, but the is, I've, I've been investing and doubled in 10 years. I'm happy with that. Um, you bought a property for
$250,000, it's now worth half a million. That's great. If you bought a property for $50,000, maybe worth a hundred. It just
depends, depends where you are. There's a, there's a story I wanna share. It's gonna take a couple minutes, but it gives a good
perspective. (···0.6s) And Bradley mentioned earlier, he's saying something about accumulating properties. And if you, if you, if
you did a deal or two a year, it can change your life.
It sure can. If you, if you accumulated a properties, say two properties a year for the next 10 years, that's pro 20 properties.
You've got (···0.7s) 20 properties in the 20 at the end, the 10 years that can change your life. Now we've worked with students
who want to go out there, and the great thing is you can do this business as fast as you want or at your own pace, as slow as
you want. We, I've worked with students who just gone out there and developed like the real estate moguls. I'm very proud
when the, when the students are passing the teacher, that's a great gift. That's a great thing.
Very proud. And I help them get there in some part of their journey. It's very, I'm very happy, happy with that. (···0.8s) And some
people, do you need, do you need a, do you need like a nine-figure real estate portfolio? I don't know. Maybe you do, maybe you
don't. It's up to you. You can do whatever you want. (···0.8s) I, the story I wanna share is, there's a gentleman I met in Toronto,
Canada probably four or five years ago. He's an older man, he's in his mid seventies. He's been investing in real estate for over
40 years. (···0.8s) And he claims, now I can't verify this, he claims he had bought and sold, been in and outta over 4,000 real
estate transactions.
Okay? That's a lot of, I don't say that. That's what his words, not mine, but he's, that's a lot of transactions. Obviously a very
wealthy man drove a fancy car, well-spoken. So I, I think there's probably some merit to that. So I, (···0.6s) I got the opportunity
to have dinner with him. You have the ch chance. Know there's a group of us. Get the chance to have dinner with someone like
that, with that much experience. Decades and decades in real estate business, obviously. Well, he, he did, he he had more
successes than mistakes, let's put it that way.
(···0.6s) And I said to him, I said, if you look back on your journey, what would you do differently? (···0.7s) And he says, oh, that's
easy. (···0.7s) He said he was so busy in the 1980s, so busy in the 1990s, so busy in the year 2000 or 2000, 2000. He was so busy
he was buying, selling, flipping, renovating, doing anything. And he, he's, I made money. No, he made money, but he had to
work. He was so busy working for, he worked so hard. So look, that volume of transactions, that's, that's a busy, hectic pace.
(···1.0s) And um, so I said, what would you do differently? And he was buying and selling properties in Toronto, Canada.
I mentioned earlier, Toronto has a, has a, uh, the average single family house in Toronto right now is greater than a million
dollars, give or take a million dollars. (···0.6s) He was buying properties in the eighties and nineties. And, and he says to do it
differently, he said he would've just bought and kept 10 properties. (···1.1s) He says, if I bought and kept these prices, I bought
'em. So he said, I bought and sold so many properties and I let so many good ones go. And he realized the appreciation in
properties over the years, over 10, 20, 30 years is a great wealth chain. The the mortgage pay down and the cash flow.
If you've got one property that's a million dollars, now that's a nice little nest egg for retirement, right? Can you, can you sell it?
Yeah, you pay some capital gains taxes. Talk to your accountant. I'm not an accountant. Bradley's not, uh, I'm not a lawyer. I
think Brad, Brad Bradley's a real smart guy, but neither those are accountants, neither those are lawyers. Talk to your
accountant. When you sell a million dollar property, you'll probably pay some capital gains cost cap. At least I have, you'll pay
some capital gains tax. (···0.6s) But what if you just refinance that property? If you've got a million dollar property in retirement,
let's say it's paid for or there's some equity in it, could you, could you get a home equity line of credit?
Could you get a secured line against that property? Could you use that money to invest or spend or, well, sure you don't have to
sell it, you just refinance it, pull some cash out. (···0.6s) But as this older gentleman told me, he wish he had just bought 10
properties. 'cause he bought these properties in Toronto area for $50,000, a hundred thousand dollars, 150, and they got more
and more expensive. He just went on. But if he just bought and kept 10 properties, he'd had $10 million in real estate. (···0.6s)
That's a good retirement for anybody.
Um, Bradley, I'm sure you could lower your lifestyle a bit to live on 10 million, right? But, (···0.6s) but a 10, like it really puts
things in perspective. Do you need to do 25 deals a year? Hey, if you want to go ahead. I've had, I've had busy, busy years. I've
done multiple, multiple deals, multiple real estate deals. I've had slower years too, right? I've had years, I've done two or three
deals, that's fine. But they were good deals. I've had years, I've done much more. But this older and anytime I get a wealthy
person or a successful per, not even wealth, but success is so many things, but we always kinda relate to, to money.
But a successful older gentleman, I, what would you do differently? And I, I thought I was very interesting. I wanna share that
with you because buy and hold is a great wealth generator. Income property, you can make money in many different ways. You
can, as Bradley said, you can be a good landlord, treat your tenants properly. They stay your, your tenants. Your tenants are
your customers. Treat them right. Hopefully they stay, hopefully they treat you right as well too. But uh, um, your area may not
be a million dollar area, right?

I don't know like where, where I live, it's not a million dollar area, it's gone up nicely. But, um, at the same time too where you
live. But what are property prices today versus property prices? 10 years ago (···0.8s) we, we we're gonna do this training based
on cash flow. We want cash flow. Every strategy we talk about, we talk about cash flow. When appreciation happens, we sure
enjoy it. When mortgage paid on happens, we sure enjoy it. But I can't, I can't run my lifestyle based on appreciation because to
realize that I've gotta refinance it or sell it. But I can run my lifestyle in cash flow and going into properties and numbers, I can
estimate what my cash flow will be in that deal within five or 10%.
And I can, hey, I like this deal, I like the cash flow. I need a joint venture partner. I can finance it myself. I can wholesale or sign it
because a cash flow is x number of dollars a month. (···1.0s) And as we said earlier, if you've got a property cash flowing four oh
bucks a month, well 2, 3, 4, 5, 10 of those suddenly get that cash flow coming in month after month. So we like cash flow and
income property is a great way to realize that. So Bradley, do you wanna add anything here?
We're almost at the, the point to stop the recording and uh, we can come back next time. Yeah, I think this is probably a good
spot and we'll pick it up with more income properties when we come back next time. Sounds great. (···4.0s)
(···2.1s) Hi, and welcome back. Let's continue on with commercial income properties. Commercial income properties. It
definitely, um, is definitely part of the circle of wealth where you buy and hold to create wealth. So you buy, buy and sell to
create cash. You can buy and hold later to create wealth. I keep going back to that circle of wealth, but as such a, a base place to
start, how you wanna start your journey. And commercial is usually a place that investors end up. Most investors don't start here.
Everybody says, well just start in commercial. It's the best. Well, it's actually not easy to start commercial, larger down
payments, larger properties, scaling more, more management, more expenses, more of everything. Nothing more experience.
We, we all obviously want to end up in commercial. Very few investors start in commercial, but it's a good goal. (···0.9s) And
people say, well, Steve, what is so great about commercial property? Why do you wanna be in commercial property? (···0.9s)
Well, first of all, longer leases, we're talking good, solid leases with good tenants.
Hopefully some anchored tenants and leases are longer. Leases could be three years, five years, 10 years, or even 10 years are
common. Uh, three to five years are very common. It just depends. And commercial income properties. Some examples could be,
um, an office building. It could be a, a strip mall, could be a shopping center, could be any number of commercial properties. As
you drive down the street and you see all kinds of properties, it could be a, a one unit with maybe a standalone retail store in it.
It could be a, a shopping center. All these things are commercial income properties.
We obviously want, want ones that have positive cash flow month after month. We, we start looking at some bigger properties,
maybe some shopping malls. They have anchor tenants, some national retailers that have strong leases, some strong triple net
leases, in fact. And once you get to those levels, there's are definitely next level type properties. (···0.8s) So I just mentioned
triple net leases. That's a huge reason we investors like commercial properties. So what's a triple net lease? The triple net lease,
basically where the tenant pays for all the expenses on the properties, the tenant pays for the, the maintenance pays, the
income, income pays, the, the property taxes, right?
And also the insurance. So essentially the only expense (···0.6s) that the property investor has or the owner has with a triple net
lease is the mortgage. Because your, your, your tenant pays for all your expenses. They pay rent, they pay any fees, and they pay
all the expenses, include the maintenance, which is pretty fantastic. So once you get to triple net leases, um, you know, you've
actually got a very good, it should be very good cash flow and property.
So your only concern is paying your mortgage. Every people say, well, why don't we just all get triple net leases? Well, it just
comes down to the area supply and demand. And if you, if you're investing in an area that you can do triple net leases, you've
got the volume of potential tenants. 'cause what happens if a tenants say, well, I can, I can rent down the street, and it's not a
triple net lease, it saves a tenant money. If you're in a, in a high demand area where people say, I wanna be here, you've got
multiple tenants willing to sign for that property. Again, it's, it's a good opportunity for investors to, and we, we all want triple
net leases.
So it's, um, some areas can do it. Some areas you can't more supply and demand. But if you have the opportunity, definitely
triple net leases, if you're selling a property's triple net leases, they definitely come at premiums, right? So if you're trying to buy
a property with triple net leases, um, usually means good cash flow, usually means less management headaches. So usually
means far better quality of tenant. Okay? So com commercial properties. (···0.7s) Another reason we, we like commercial
properties. We don't often start in commercial properties. The down payment, we talk about commercial, we talk about
residential properties.
The down payment, you know, could be 20% down, maybe 25% down, but 20% is very common. And with, with, um, residential
properties, um, we talked about a few different ways of joint venturing or doing some creative financing. We'll definitely talk
more about that through these, uh, through these recordings here with commercial properties, it just seems that lending options
open right up. Like you get way more opportunity for creative financing with commercial properties. Okay, so assuming a lease
is much more common, um, joint ventures, um, cashback at closing, all these things with, let's just name a few, like seller
financing, way more common.
Like, it's, it's a huge opportunity with commercial candidates, seeing the residential, a lot of them, yes, both commercial, just if
you're talking bigger dollars, um, just more opportunity, just the creativity side on commercial is just that much more available.
So again, just definitely more appealing. Uh, let's get back to the down payment. Down payment on commercial is definitely
higher. 30, 35%, sometimes 40% down payment.
Uh, with a traditional banker, if you're gonna get a traditional mortgage for a commercial property, the down payment is
definitely higher. So the, the, the, the, the admittance the entry fee, if I can say that. I'm not thinking the proper word. I wanna
say that the, the barriers for entry are higher for commercial because the down payment's almost double for a residential
property. But that, that's commercial, that's the way it is. Once you're in a commercial, um, investors quite often keep them for
many, many years, if not decades.
If not set them up in a proper, (···0.5s) proper legal, how do I say that? Set 'em up in family trust, set them up in long-term things
to hand them down through generations. So commercial property is something a great place to be. (···0.7s) So higher, higher
down payments needed. Oh yeah, that's what I wanna mention too. Um, I've seen before where investors try and apply for
financing for a commercial property. And it goes back to, well, I'll just start in commercial. Well, if you've got some capital, you
know, maybe you can, if you've got some good credit, you know, credit's not applying for a mortgage with a commercial
property, your credit's not as important.
They may look at it, they may not look at it because the commercial loan is typically based on the property. It's an income
property, it's commercial. It's truly commercial. So they're, if I'm, if I'm applying for a commercial loan, they're probably not
looking at my income and my credit. They're looking at the revenue from the property, looking at the income for the property,
the net operating income. Can this property sustain itself? Which actually a great thing because if you leave your day job by, by
choice or not by choice, if you leave your day jobs, I can't get any more mortgages, residential 'cause I don't have an income.
Or maybe your credit's bad. You can look at commercial properties 'cause that commercial loan is underwritten from the income
of the property. That's a powerful transition. A lot of people say, I can't get more mortgages. I've got three duplexes, I've got five
duplexes, I can't get any more mortgages. You need to go to commercial, right? Maybe bore the down payment, bore the 30 or
35 or 40% down payment with a joint venture partner, some seller financing. There's lots of ways you need commercial
properties. But, uh, um, the other thing is, if you're looking at a commercial property, (···0.7s) if you don't have any experience in
property management or working with properties, you something you wanna buy a 50 unit building, you may apply for this loan
for a 50 unit building.
You may have the down payment, you may have the good credit, you may have the good income in your property. You may have
all the right checks, but the, the, the, the lender may look at your application and not apply it because you don't have the
experience, (···0.5s) because they realize too, what's the experience level you have as an investor. If you go from managing three
duplexes to a 50 unit building, they may have some question concerns with that.
They may decline your application. Now, I can't say they will, they won't. But usually people kind of transition into bigger
properties that way. It's, it's, um, you know, is it wise? It depends, depends on your knowledge, depends on your risk tolerance.
Depends how much time you had to put in this property. So commercial properties are definitely an end strategy. We ultimately
want to be there. Again, it goes back to buy and sell. To create cash. You can buy and hold, uh, your wealth. Buy and hold to
maintain your wealth. So anyway, Bradley, uh, oh, um, more autonomy and less management.
Less management. Especially like you're gonna hire a property manager for commercial properties. I wouldn't suggest a
manager yourself. You could like, if you've got a maybe a, a one one, a corner lot with a, a dentist office in it perhaps, or uh, a
chiropractor, um, anything like this, you know, if it's a one unit, a standalone building with a professional in there, could you
manage that yourself? That's up to you. Not too many challenges, but obviously more units, more scaling, more properties, you
need more help.
Okay? So definitely let's management. You definitely get into more professional, um, possibly more professional classic of
property management with commercial properties. Um, definitely at at higher level of service you would expect with that. Two,
your customers would expect to hire level of service too with that too. So shop around for res or commercial property managers.
Lots to choose from there. Um, yeah, lots, again, definitely shop around for that. (···0.8s) Okay, the next, the next item of the
slide says empty box.
Like what the heck does that mean? Empty box. So when you, uh, often if you are the investor, if you've got say a strip mall,
you've got a, a storefront, whatever it is, um, when your tenants come in, so you can put an ad online saying commercial
property or commercial unit available, um, available this date. You put the sizes in, don't be surprised. Like you could just have
an empty box. An empty box means there's, there's, there's basically a a, an empty, an empty storefront or an empty uh,
building.
And there's a washroom. And this is the basics. Um, a lot of times you don't have to put in all this extra stuff. Like your tenant
would come in and say, I wanna do a retail environment. I'm gonna put some counters here. I'm gonna put this, or we're gonna
change the lighting and do all this. So quite often as a commercial, um, uh, investor, you would just offer an empty boxes we call
it, and let your tenant come in and they can customize it as need. Because we don't know if we've got a, if we go to strip mall
going out to a sidewalk onto the street, I don't know, it's gonna be a pizza place in there. It's going to be a retail store in theirs
and be like a, a barbershop.
I have no idea. So if I've got an empty property or an empty unit, I'm not gonna go in there and decorate it or do a big, maybe
get a barber in here. Maybe. Maybe I get somebody in there cutting, I don't know, cutting pet hair. I have no idea. So I'm gonna
keep an empty box. I'm basically paint the walls clean up as much as possible. Don't leave it empty. I'm not gonna customize it in
any way because I have no idea. And to keep that open to do that. And the great thing is my tenants will go in there and they're
gonna actually spend their money customizing it to themself.
Now, could they ask me for, um, maybe a, a rent reduction for the first year because they're spending money? (···0.9s) Maybe.
Um, would they ask me to spend some money? Uh, they can ask. It just depends on the lease. If they're signing a short lease,
maybe a three year lease and they want me to spend some money in that building to customize it for them, it's probably a pretty
quick no. But if I'm getting a good lease and if I'm getting a five year or 10 year lease and they ask me to put some money into
the changes, you know, maybe on a good 10 year lease, I would definitely entertain that. And it's not uncommon.
And it comes down to everybody's personal choice, how you wanna run your business, um, your cash flow. But if somebody's
signing a long-term lease, it's not uncommon for the, the building owner to spend maybe six months worth of income to do that,
to maintain that, to get that, to attract that tenant in there. Everybody has different criteria. They'll go by. Every market is
different. But if a, if a tenant asks you to (···0.6s) change the signage, do something different, improve the front way, I have no,
there's all kinds of things they need to customize it for themselves. So it's not uncommon for 'em to ask, it's not uncommon for
investors to actually spend some of their own money.
They, you gotta have limits. You gotta have caps on there. You can't just write empty checks. But if that leads to getting a longterm
tenant, because at the end of the, at the end of the five year lease, we want 'em to renew, right? Because when they go in
there, they spend, they could spend tens of thousands, if not more of their own money to customize that storefront for themself.
We wanna sign a long lease and actually stay and renew that lease over and over and over. So it cost a bit of money to get an
attracted tenant, so be it. We just want 'em to stay over. 'cause once they're in there, um, we just get that revenue generating
year after year after year.
So Bradley, (···0.7s) do you have anything to add? Or we can go to the next slide, if not. (···0.8s) No, I think that's, that's pretty
good there. And again, I know that the triple net lease is, is a great place to, to (···0.7s) end up. Um, again, I agree with what you
said there. That may not be your, your very first deal with tenants, uh, such as Walgreens or McDonald's or things like that,
where they're doing these triple net leases. But, um, down the road, that's, that's really where we like to, to try and end up at
because we can, we've got a lot of those expenses bottled up and on the tenants.
So it's, it's really a great way to, to have some (···1.3s) significantly cash flowing properties and, and not have to do that much
work ourselves. (···0.7s) Now Bradley, I noticed you got a different background right now. I understand you're in the Florida Keys,
so I understand you're, you're traveling, uh, with your fiance and I would expect maybe some palm trees and maybe a little
better background, but, uh, it's nice traveling, but, uh, Well, you know, uh, this, this, this whole, uh, real estate thing has
definitely allowed us to, to have some flexibility.
So yes, I'm coming to you live from a a, a Hilton in the Keys this weekend. And, uh, it's, it's quite wonderful. I could certainly
show you some, some much better backgrounds here. I, uh, definitely could do that. (···0.7s) That might be distracting for us.
Well, good. I was gonna say, I'm, I'm holding out on everybody. Let's, uh, let's continue on. Uh, let's talk about finding some
commercial income properties.
And, you know, boy, oh boy, we could go on with this for days, if not weeks, finding commercial income properties. And we're
gonna talk more about numbers, actually take you through some spreadsheets later on for crunching numbers. And those
spreadsheets, you could use 'em for commercial properties, multi-family residential. We're gonna talk more about this, but this
is a huge, huge topic. Let's kind of go over some, what were some, uh, highlights of finding commercial income properties. And
some of this can be used for residential as well too. So do your research. Um, when you're looking at buying properties, um,
residential income properties, commercial properties, you're talking a significant amount of money.
You're talking about attracting, um, customers to your property. So items consider are town planning, (···0.8s) town planning, go
to the city hall, the town hall, talk to the building and planning department, right? The building, the building planner in there.
Like what's, we wanna know the traffic volume, the, the, we wanna know where a competition is. Obviously we wanna know
where's the city growing? Is there any new builds played in that area? Um, the city planners very good for stuff like this, right?
Like so many things, you get so much information from the city planner. So what I suggest is, any city you're looking at buying
like multifamily property and commercial especially, just call up the, the, the, the town planner and say, I want to come in. I
wanna make an appointment with whoever has the, whoever has the ability to make decisions in there. Because we're gonna
spend a significant amount of money, like you talk commercial properties. We're going to, we want to say we wanna have this
property for the next 10, 20, 30 years. If, if the, if the city is shifting in certain areas, there's no new growth in there, or the city's
actually going down in that area, then we actually be aware, is this the best place to put our money?
Can we actually keep this investment for 10, 20, 30 (···1.0s) years or more? So be very aware, work with your city planners. Go
in, like get a bit of a relationship with them if you can. And you may determine maybe this property may be a good buy, but
maybe it's not in the best area. Maybe we should find a different area. So endless research, endless information you can do on
that. (···0.7s) So, um, commercial lifter properties with short-term challenges such as multiple vacancies, tired owners or, or they
need work, right?
A problem that can be fixed. So short-term challenges, and this comes from tired landlords and tired owners, this is aging. When
you get into income properties, quite often you'll see the owners may be elderly. Um, they could be elderly, they could be
wealthy individuals, um, could be athletes, could be, obviously they have corporation, a a a group of investors, uh, groups of
professionals quite often buy properties this way to obviously share the, uh, share the expense, share the rewards, share the risk.
Um, so you're basically commercial properties buying from corporations.
It comes down to who owns these corporations. Um, but short-term challenges, like tired landlords, tired owners is a huge
opportunity because as people age, um, I've, I've been involved in many, many commercial deals where there's older, older
landlords, typically they're older. We're talking 65 years old, plus into their eighties because people buy these and they're, they
buy them anytime. Forties, fifties, sixties, seventies. I bet many investors still buy commercial properties well in their seventies
'cause they've got (···0.7s) cash at this point.
So they put 'em into commercial property. Um, when you're doing that, people kind of get a little tired. Um, I've, I've, I've dealt
with many sellers on commercial properties who owned a building, an apartment building for 30 and 40 years. Um, and we're
talking self-managing, self-managing an apartment building for 34. Good for them. They've got some interesting stories to
manage a, a sizable apartment building, husband and wife for 30, 40 years. You can imagine they're a bit run down. They
imagine they're a bit tired, but that's what they do.
And this building, these buildings, some of these older landlords almost becomes part of the family. And they're not selling
because they want to quite often selling 'cause they have to. Health challenges. Um, they're just too old. Can't take it anymore.
Quite often you're dealing with a family member, maybe a son or daughter in the transaction. 'cause the parents are having a
hard time with it. But they're huge opportunity in that to find properties. Um, usually the, the building owners like this, excuse
me, the building owners like this, they, they sometimes don't wanna deal with a realtor.
Maybe they don't wanna pay a realtor fee. They wanna do for sale by owner. Could you, could you create an opportunity where
you pay them a fair price to the property, maybe get some seller financing? Absolutely, because especially when there's sons
and daughters involved, we're talking like generational wealth. If the kids, the kids quite often go to school, um, because get
their own professions. They don't want this apartment building seen their parents do this for decades. And the kids, a lot of
times the children cut the grass there as kids or paint news as kids. And the kids are like, I want nothing to do with real estate.
They go on and become a professional. They don't have to deal with these bad tenants because they saw their parents do it.
And the kids like, I'd rather hold a paper on this than do any kind of property, manage this out. Their parents went through. And
not, not every story's like that, but as you get into buying commercial properties, apartments, that kinda stuff, you're gonna
come across these interesting scenarios. So if you can do a seller finance, but again, tire landlords, (···0.8s) quite often the
building is not always maintained the best. Quite often the, the units inside the apartments are not always nice. Could, and quite
often the rents are low, right? Quite often the rents are low. So here's some opportunities to, to bring up the building quality imp
improve the tenant base and get your, get your money, get your your rent much higher month after month, increase your net
operating income, put more money in your pocket, have better tenants, and of course bring some professional property
management.
All these things can be fixed. And I wouldn't say a short time depends how many units. If you're talking four units, it can be fixed
in, you know, probably six months to a year, maybe a little longer if you're talking multiple units in a bigger apartment building
could take, it can take years to turn a building over, but there's huge opportunity. We're getting the cap rates all stuff later on.
So I'm trying to kind of spoonfeed all this right now too.
Again, we could talk about this stuff for days, but I'll give you an overview here. Um, commercial properties look for strong
anchor tenants. What's a strong anchor tenant? Well, if you're looking at a shopping mall, um, like, okay, here's, here's a prime
example. A subway. A subway, and I'm trying to think of like smaller examples. Now, subway's not a small company by any
means, but you've seen like the in the strip malls or, um, shopping centers. So what's a strong anchor tenant? So Subway is a
very, I wouldn't say, I don't wanna say achievable because I've seen the subway lease, which is very extensive.
So, um, but anchor tenant tenants not like a Subway. They've got national recognition, they're across the country nationwide,
and they got strong leases or strong ability to pay, right? Like I remember years ago, these anchor tenants where there's some,
some national retailers who basically closed up shop, we're going back, um, I forget what year that was, Bradley, it was like
2015 or something like that, 20, around 2015. Some national retailers, um, just said, we've got too many outlets, we're gonna
close up a whole bunch. And these were in big shopping malls.
And because of triple net leases, now the retailer didn't go outta business, they didn't go bankrupt. They said, we've got too
many, too many location gonna close up because of triple net leases. That national retailer continued to pay the lease for many
years to come. They ended up subletting a lot of the units, I believe they just closed up, continue to pay the lease. So a strong
anchored tenant, even though the building is empty, they continue to pay the lease. Those are strong leases. That's fantastic.
And there's so many pluses to commercial properties. They've got their challenges too, don't get me wrong. They have to have
the challenges, but, uh, a strong anchor tenant.
I use Subway as an example because we're all familiar with it. Um, usually smaller locations, but strong anchor tenant and
there's, there's hundreds, if not thousands. Well, I'd say definitely hundreds of anchor tenants we can pick from. (···0.5s) So
vacancies can greatly reduce cash flow for longer periods of time. So let's continue on there, Bradley. (···4.4s) All right, let's go to
a new area. Let's come continue on to renovations or flipping as we call it. So, um, lots of TV shows about this.
Lots of excitement around renovations and flipping. Um, currently, like home renovations are an all time high. People just,
they're gonna modernize everything. And just this opportunity. I've, I've sold many properties and, and I, I know when I was a, a
youngster buying my first property, I was actually okay to buy a property and do some work on it. Maybe I was unusual. I don't
know. I wasn't the handiest person, but I knew I could buy a property and I could, uh, spend some money on it and I could
improve it. I could buy it cheaper and I could improve that property while I lived there. It seems anytime I've sold a property
using a realtor, um, it seems get some young people buying this property.
They, they want granite countertops and they want the walking clauses. They want fancy this and fancy that. Well, when was
my, my first property? That wasn't how I started. Maybe I'm different, but doing renovations, flipping, it seems everybody
wants, its high standard nowadays. Interest rates are low, right? There's a, there's a real estate. Everybody loves real estate
right now. It just seems nobody wants to take a step back. Everyone wants to have this premium, fancy house. Doesn't need to
be big, but they want certain amenities in there which kind of causes whole, this whole wave of flipping and renovations and TV
shows to, to, um, I don't wanna say the TV shows don't really teach about it.
The TV shows definitely create some excitement and gets some interest about that knows an investor. All these TV shows about
flipping, I think they're great because it gets people interested in real estate. When I talk to a getting off topic here, when I talk
to joint venture partners, I say, have you invested in real estate before? Have you ever done any kind of property investing
before? And (···0.8s) if they haven't, they always say, but I watch the TV shows, I watch the TV shows on flipping, which is great
because it generates excitement.
So it's, we created this, this whole wave of people interested in flipping, but they don't know what they're doing. So, (···0.8s) so
anyway, flipping's a huge opportunity. (···0.7s) Everybody's aware, I get so many people say, Steve, can you teach me to be a
flipper? Steve, could you teach me to do property? Um, well I think flipping is great. I flip properties. I don't flip so much
anymore. Um, I do a lot of renovations, still renovations, and we're gonna talk about them in a second. Like forced appreciation
is a great way to put some money in your pocket and improve your property. Um, but uh, people say, Steve, I wanna be a flipper.
And I quite often say, well, you can, but I would, I would definitely add some strategies to that because if all you know how to do
is flip a property, flipping is great when the market goes up, adding some value, forcing the appreciation up in an upmarket,
flipping's, a great way to make a dollar. No question, can you, can you make a dollar flipping? Depends. I've met many people
who call themselves flipper, who do the classic mistakes, right? Bradley knows where I'm going. Like the class of mistakes, you
pay too much for a property, right?
You're overzealous you maybe take advice from the wrong person. Realtors are, realtors say, this property is guaranteed to
make money. Well, why don't you buy it yourself? And I don't wanna say anything bad about realtors, but we've all heard that
classic thing. We've gotten advice in the wrong person. And anybody who gives me advice like this, this property go up in value,
I'd say, well, why don't you buy it yourself? Do you invest in property when you get advice from people who don't invest in
property? Suddenly I stopped listening. (···0.8s) So, so the classic mistake people make flipping is they pay too much to the
property. (···1.0s) So they took the advice to the wrong person.
I just didn't know they only got 200 a rush or they're buying the wrong area. Um, the, so they pay too much to the property. The
next class of mistake, they spend too much on (···0.6s) the renovation, they weigh over renovate, right? So I wanna, I wanna
bring that renovation up to the average in that area. Do I wanna go? I go way beyond. So if I'm flipping a property, (···0.6s) and
if I'm flipping, I think I mentioned, I, I mentioned previously one of the, when the recordings not long ago, uh, I mentioned I I
painted the house, I hired a painter and he painted the walls, the walls, the ceiling, the base source, all the same color.
Well that wasn't a high-end property. That wasn't a property. I was, that was basically a rental and kind of like investor owned
area. And I've actually sold that property now. So I kinda just outgrew the area. I didn't wanna invest there anymore. So (···0.8s)
I outgrew the area. But we are doing flipping right? You can easily overspend, you can easily over renovate. Um, I would bring
up to the average in that area, right? So bring it to, if you're, if you've got a nice house, a nice area, and a family owned area,
uh, I'm looking at the window where I live right now. I'm seeing my neighbor's house. Is that an area you put granite, granite
countertops in? You definitely could.
Maybe quartz countertops. Yeah, you definitely could. Is that an area? I would put, um, a big water fountain, a water feature
and like big gates on the front yard going in, you know, something people might see. Yeah, Steve, well no, actually it's, it's, it is a
very nice area, but a big water feature in Gates going, no, it's not my area. So could I do that as a flip? Wouldn't that be nice?
Well, am I gonna get my money back? That's the biggest question. So we don't wanna over renovate, we wanna do a good job,
can bring that to the average and that neighborhood gonna be brand new. No, you wanna go above that?
Sure, you could go a little bit above that, but be careful because going above that gets very, very expensive and you could be
maybe not giving you money back. So when I do flips, I do flips. I bring it to the average of the ne neighborhood. Again, new
flooring, new paint, some, a new kitchen, some new bathrooms, all these things. So staging, when I, when I, when I flip a house
or when I, when I go to flip a house, even even houses I sell, I always stage them. Staging stage houses bring in, they sell faster
for more money. That's a natural fact. So I gotta spend a couple thousand bucks on staging for a month or two.
And I, and it sells faster for money. That's an easy one. (···1.1s) 'cause you know what, what you learn about the way I do my
business, I call up a stager. Hey, I need a stage. Come see me. What do you recommend? And I stage, I stage and this is, this is
flipping 1 0 1 I stage the, (···1.1s) the impression, the first impression they pull up in the front driveway. If I got room for a bench
out front, I had some room for some flowers at the entryway, the entry. I want to look good as soon as they walk in the house, I
want the entryway staged. Nice, classy, maybe a little, little sparse.
I don't want clutter. I want little staged a bit less. I i I let them do what they want. When they walk in the front door, it's the first
impression, whatever they see in the first impression. I stage the entryway. I stage, uh, the kitchen, the living room, the master
bedroom, uh, the main bathroom or the master bathroom. So the, the main house in the area. I don't stage a basement. This the
other, if there's two or three bedrooms, I don't stage those either. But I wanna give people the idea. And it's always the same.
The women walk in, the ladies walk in usually and they say, oh, I can see myself living here. And the men are just trying to find
where's my TV go, right? But you, you cater to your audience and flip, um, staging houses, is it cost bit of money?
Yeah, but there's so many things you can do with a stage house. There's so much you can do with that. It just creates this warm
environment as frenzy. And so I always, and this is like flipping 1 0 1, I always stage my property. So, (···0.7s) so, so the class of
mistakes, they pay too much for the property. They spend too much on the property. Uh, the class of mistaken flippers, they
don't factor in their cost of money. So if you're borrow the money, so you got, you bought a property, maybe you bought a
property for cash, means you didn't get a mortgage 'cause you're not gonna keep it long.
It's a flip. You wanna be at another this property and two months, four months, maybe six months top. So you get a mortgage,
you might, but you can just buy it for cash. Or actually you borrow the money from joint venture or you have the money yourself,
maybe you probably borrow it, right? You're paying interest on this money. So people always underestimate their cost of
borrowing the cost of money. So pay too much, too much renovation, uh, don't factor in their borrow expense or with their
interest on the money. And a lot of times they don't, they don't sell it for what they thought they would. Classic mistakes.
This is why you see people do a flip or two, they love the TV shows and well, they could've got some help on it, but they talk to
me and say, Steve, you know, my flips aren't just getting me what I thought I would. And well that's, that's tough 'cause flipping
to do it, do it right. You gotta make your money in the buy goes back to what Bradley said, way back. Make offers. You're
embarrassed by get your money in the buy and some economies of scale. If you're trying to flip one property a year, and again, I
would never suggest do it yourself. You gotta hire it out because you're trying to hire do it yourself. You're just being cheap. You
work your day job all day and you're trying to flip a property at night.
I just talked to a student, uh, a potential student. He wanted to hire me, but he didn't wanna spend the money. He spent the
last, I think he spent the last 18 months of his life doing one flip. 'cause he is, he's working all day and he is doing his flip all
night, all weekend long. Weekends. He had no life. Now he's happy he made a hundred thousand dollars. But I said, do you
wanna do it again? He said, I can't do it again. So he made some money, but he did the hard way. So he can't do multiple flips a
year. He's gonna work himself out. And that's, that's very common. Trying to flip and do it yourself. (···0.7s) The, the the biggest
challenge that people who flips.
So the people that have skills, the person who's got a pickup truck, who's got the power tools, who's got the skills. So luckily I
don't have any of those things. I don't have any of those skills or even a pickup truck. But I, I've gotta hire people. So I prefer, I
like flips that are cosmetic flips, flooring, paint, landscaping, cosmetic stuff. Stage it, make it look good. Done like flooring and
paint make a huge difference. I said that before. So, (···0.6s) so Bradley, we can go on forever. Do you wanna add anything here?
Like we're, we're almost Well, yeah, I, uh, I would, you know, the thing I would add to that is that a lot of people with
renovations and, and I've done a couple renovations on properties that we've then turned into Airbnbs, but (···1.3s) it really is
that, that individuals who end up in trouble on a renovation project are people who are trying to over detail it, over rehab it, like
you said, put too much in there.
And the the ironic part about it is once you find something that works good flippers, it becomes a system. They put the same
light fixtures in every single house.
They know the same flooring to put in every single rental. They know the right cabinets to put in and, (···0.6s) and, and they get
very good at it. And they know all those fixed costs. And, and that's where you can really, uh, create a system out of doing these
renovations. But, you know, the, the glory that everybody sees of them on TV can, can be very, uh, promising but not always as
easy as a a (···0.7s) hour long television show with some commercial breaks scattered throughout.
Uh, might be a little bit more than that. So we're gonna get into some more of the renovations, uh, and the flipping strategies, uh,
when we come back here. Steve, thank You. (···4.0s)
(···4.3s) Welcome back. Let's continue on renovation and flipping. Let's talk about some flipping tips. So spend money where you
get the highest return on investment. I talked about that earlier. Um, just where you spend the most money. I always say cosmetic
flips, uh, flooring, paint. Um, again, what kind of flooring, what kind of flooring do you put in your area? Is it tiles? Like it's
gonna be a, a rental property Tiles are great. Um, it's gonna be a residential house.
You're actually doing a traditional flip. Um, it may be may be new vinyl flooring. It may be engineered hardwoods. It may be
tiles. You gotta know what your area you're flipping in, know what the competition is. But (···0.8s) flooring, flooring, technology
comes such a long ways in my areas. I've done the, I've done the same vinyl paint plank flooring in the houses year after year
because it, it is durable, it lasts. Um, it's inexpensive, it's quick to install. Previous I did a lot of laminate flooring. Laminate
flooring was just, um, more expensive to install. I have to use a saw and all that to cut it.
Whereas a lot of the, the vinyl flooring, they cut it with a knife and then just kind of keep going that way. Um, very durable.
Looks good. In fact, I've got a lot of, I've got some of the same house I'm living in right now. I've got a lot of the same gray, uh,
vinyl plank flooring. And people say, I love your flooring. And I laugh 'cause I put this in so many rental houses and actually put in
my own house I live in now in certain areas too, like the laundry room and some of the, uh, hallways and that too. So I actually,
it looks great and it wears and it's actually not very expensive to, to, uh, to, uh, to buy either. So, um, highest r o i, I've said it
before.
I'll say it again. I can't say I can't overstress it is flooring and paint. Um, what else? Um, landscaping just spruce up the yard a bit.
A good cleanup. Uh, pressure washing the outside of the house if it needs it. Pressure washing driveway and sidewalk. That first
impression, that first pop, right? So spend more, you get the highest r o i versus where you get the least r o I, um, like doing a
roof. There's, there's no return on investment in doing a roof. Electrical, plumbing. Like, I've never had anybody walk in the
house, say, Steve, I love your copper.
Like I love your plumbing. I love your, I love your electrical like electrician. They admire how neat the fuse panel is, but nobody's
looking more because of electrical now it's gotta be up to date. It's gotta be up to code. It's gotta be proper like the plumbing,
like, like that's so important obviously. Have I done plumbing, electrical? Absolutely. Have I done roofing? Absolutely. But I know
I'm not gonna get my return from that. So if I'm looking for a property to flip and if this house needs all those, all those
elements, if it needs a roof, if it needs plumbing, if it needs electrical, um, right away I say, well this is gonna be expensive
renovation and I may not get my, oh, I won't get my money back for those things.
Would I, have I done those before in flips? Yeah. Not my first choice. (···0.9s) I don't do the work myself. I hire a contractor. So
roofing, all those expensive elements, I know right away, I'm not gonna get much money back for those because does the house
need it? If I got a good enough buying that property again, going back to making money in the buy, making offers a little bit
embarrassed about that leads to getting better buys. And then you can cover those costs of roofing, electrical, a furnace, hvac,
all these things.
As a flipper, there's really not much money back in it. So cosmetic flips, I like the best. Cosmetic flips, wear flooring, paint spruce
the place up, um, what do you call it? Lipstick on a pig. What do you want to call it, right? Cosmetic flips, all these things. Um,
that's what I like. They're a little harder to find. 'cause a lot of people want those. Um, they're easier flips. They're less time, less
money, less involved. Again, I'm not doing the work myself. I'm hiring a contractor. (···0.7s) So if I'm doing a full gut, full kitchen,
new bathrooms, new flooring, I've done that before and I gotta save myself.
Who's making more money than this? Me or the contractor? Because your contractor could build to be tens and tens of
thousands of dollars. Sometimes six figures, depending, depending on what you do. I've gotta say, if the contractor's making
more money in this deal than I am, there's a problem. Now I'm all about paying my trades well, but bigger, bigger, bigger,
bigger flips, bigger renovations. They're gonna take more time than you thought. Gimme more money. The, the, the first flip I
did, I guess the first renovation I did, it wasn't a flip.
(···0.7s) The very first renovation I did, my budget was, I, I think back here, this was back in 2010, 2011. (···0.7s) My first, the first
flip I first renovation I did my budget was I think $5,000. (···0.6s) And it's my budget's $5,000 flooring paint needed a thousand
dollars electrical, right? Needed a good cleanup. Um, so actually I spent $7,000, (···0.6s) but I was almost 50% over budget,
right? 5,007, that's almost 50% over. But that wasn't okay if I'd have doubled my budget, that's my first deal.
I ever did my first renovation. I hired contractors, I hired trades, I hired an electrician, did all this stuff, right? Um, what if I
doubled my budget? If I went from $5,000 to $10,000, it's still not a deal breaker. So that was a cosmetic flip. I was actually
almost 50% over budget from five to $7,000. Actually worked out just fine. If you think you wanna watch these TV shows and go
do a great big flip starting out, maybe renovation budget is $50,000. Let me ask you this. What if you're by 50%, $50,000 from
the $75,000?
Pretty quick? (···0.5s) Can you make money? Imagine your stress level as you're paying, paying, paying, because let, because
you're constantly paying. So my suggestion is start small cosmetic flips are great place to start. (···0.7s) Do you wanna do a big
house or do a small house? Well, I know you only do materials, but smaller houses are cheaper to flip if you're just starting out,
right? If you're doing like an active, uh, liquid price range than a small house, great. Um, a three bedroom small house is cheaper
renovate than five bedroom, big two story large house.
It's just the way it is. So all these things when you're first starting, you know, there's so many tips and tricks and all that. Um, I, I
would never buy the most expensive house in the street. I would never buy the biggest house in the street. Um, I'm gonna try
and bring things up to the highest level on the street. The next slide, I didn't even see that. Never buy the most expensive house
in the street. I just saw that now, uh, never over renovate. We talked about that. If you buy the most expensive house on the
street (···0.7s) and, um, right away, you're starting at the high end, right? I would buy like the average house in the street or the
cheapest house in the street.
I used to actually live in a house. And uh, I just moved outta this house a few years ago. And this house was, it was a, it was a
neighborhood, a small subdivision and had a lot of large houses in it, like large two stories, kind of larger houses. And my house
was actually the smallest house in the entire street, but it's a kind of fit in, right? It was a, it was a bungalow. Kind of back in the
corner there, there's a big two story beside me. There's another bungalow beside me and a monster two story, another monster,
two story there. And everybody thought, wow, Steve, your house is, your house is so big. I'm like, well actually my house actually
the smallest house in the street.
Just by dumb luck, it was actually the smallest house in the street. But by association, people thought it was big. Now, it wasn't
a small house by any means, but at the same time too, it just, by association, it brought the value up higher. So when you see
the smallest house in that street, um, being 2,700 square foot bungalow, but because you're associated more with like three and
4,000 square foot houses. So by association, so, so just by default, I didn't even know I bought this house many years ago and
(···0.8s) it was the smallest house in the street. So obviously the property value rose and comparisons those around it too.
So, um, lots of things with flipping you can do. Um, follow your budget, allow for overages and costs. Um, there's so many
spreadsheets. You can go spreadsheet crazy with flips and contractors. You can go to national hardware stores. They've got a
checklist of all their, their SKUs and price points. And there's so much automated you can do so much automated. Even run the
business from your phone nowadays with apps from national retailers, uh, the hardware stones, all the hardware stores, all that
kind of stuff, it becomes very specialized to do it. And of course, if you're gonna do one flip a year, um, why not do two or three
or four If you can meet this criteria, you can just scale your business that way.
I know contractors, they're flippers. That's all they do is flippers. Um, um, doing a house a month or more. They can work on
multiple projects, multiple projects, multiple flips at one time by multiple crews, right? I think I, I touched on this earlier, maybe
didn't finish it. I got off topic. It happens, right? Bradley? Get off topic. 'cause there's so many things we could talk about. So
many directions we can go in. But if all I know how to do is flip (···0.6s) more, if the market turns down (···0.7s) right, I would not
wanna flip a house as the market goes down, I want, I wouldn't be flipping houses.
The market goes up. As the market goes up, you can buy here. Naturally the market just goes up over time (···0.7s) and over
time. This is on the previous slide. And, and I wanna be flipping an up market if I, if the market starts to go down. Well, (···0.6s)
there's other strategies you gotta do because you can't make money. Well, sorry, it's gonna be very difficult to make money
flipping houses. The market goes down 'cause you bought it here, you spent money and the market went down. How do you
make money doing flips?
You gotta get a very good buy. Can you do it? Yeah. Is it tougher? Definitely tougher. You got such a good buy, you gotta
overcome that, that downturn and your, your, your renovation, you're gonna be fast, right? 'cause the market's dropping as you
do that. So I wouldn't wanna be flipping houses down market. Very, not very lucrative. We see these TV shows recently because
the market's been going up in a lot of areas. So that's why we see these TV shows now. A lot of popular, a lot of excitement
around that. Okay. (···0.7s) It goes back to the previous slide there. That's okay, Bradley. So I guess we is on the slide there. I
don't think we really addressed it Was natural appreciation and natural appreciation on properties is when the property's
natural goes up in time.
Like appreciation, um, uh, just natural, um, what's the word I'm looking for when the economy goes up? Oh, inflation. Thank
you. (···0.6s) Couldn't think of inflation. Just natural inflation in the economy. Properties appreciate overvalue. So, um, you get
natural appreciation of properties that, that's really out of my control. I cannot, I cannot control natural appreciation or
inflation.
But the other way we, the other thing we can't control is forced appreciation. Forced appreciation on properties where I buy a
property and I spruce it up. I spend money in the yard, I spend money on painting, I do the kitchen. Do do do nice cosmetic or this
is, this is forced appreciation. Adding value on purpose. So natural appreciation completely under my control. Forced
appreciation within my control. So I like forced appreciation. In fact, forced appreciation on every property. I think every
property I've owned, I have to think back on that.
But (···0.5s) I've done a renovation or some sort of, some sort of work on just look every property I've owned over time. There's
been a few lease options where nothing happened to those, right? But, uh, most properties that have been been a part of have
done some sort of forced appreciation, some sort of renovation. I enjoy that. Um, just a great way to make some, um, added
money during through your property. So, (···0.9s) all righty. So, um, other, other benefits of renovations, other tips for flipping.
Strong demand for houses that are move-in ready.
I touched on this earlier. A lot of people want move-in ready. I want the granite countertops. I want the quartz countertops. I I
want the stainless steel appliances. I, I want the high-end stuff. People want move-in ready. People don't seem to want to, to
work for, they don't want to have to do any renovations. Once they move in, they're happy to pi pay a premium and just move in
like that. Um, again, that's, I seem to see that over and over with my realtors. Um, the house that I listed for sale, they walk into
a house if it needs some work. They say, oh, the, the front porch needs some work. I don't wanna do that.
Or the bathroom upstairs is old. I don't wanna deal with that. They don't make an offer. So when you're, when you're doing
properties, you gotta look at this. What does it need, right? If it's, if it's maybe a bathroom in the basement, um, you know, do
you do it? Do you not do it? If you've got two bathrooms upstairs and one in the basement, the one in the basement has been
old, ah, it's up to you. Maybe do it. Maybe you don't. I typically don't spend a lot of money in basements for flipping. I, (···0.9s) I
kinda leave something for the homeowner. Um, if I do the entire place, top to bottom (···0.7s) all the way through fancy this new
that the basement, a lot of people kinda see past, now other flippers do.
They do the entire bit. And I'm hiring contractors. If you're a contractor, you do a basement bathroom for a little bit of money, of
course you do it. But I'm hiring it out. I'm an investor. I gotta pay somebody to that bathroom. So you've gotta know what you
can and cannot do with your skills and your, your your obviously your expenses. So again, we want move-in ready, but what
does that mean to you? What does that mean in your market, right? If you're doing a two bedroom, one bathroom house,
there's a, there's a bathroom in the basement is dated, I would definitely change it 'cause it's a second bathroom, right?
But if you're doing a larger, maybe a two story house with three bathrooms upstairs and one in the basement on the basement's
older, and it depends how old. It just depends, depends, depends. I can't say there's a magic formula for that. I guess one in
doubt, fix it up. (···0.8s) But what we wanna do with flipping is a lot of people are flipping, they want to generate some cash flow
or they wanna replace some income. And that's a whole idea. We get into real estate. We need real estate to make our life
better. We need real estate to add some money to our life.
Now, is it work? Absolutely, it's work. Especially when you first start out. Like you guys are watching these recordings. You're
learning about flipping, you're learning about income properties, learning about commercial properties. We all wanna be there.
We're gonna talk about lending. We're talk about lease options. We're talk about assigning deals. So right now, this is work. You
guys are taking time outta your lives to learn new strategies. So we're doing all this to replace an income or generate cash. I've
been there, I took a lot of formal training, had had a mentor, and just did the business. Was it perfect? No. Was it worth it?
Absolutely. And here I'm many years later, obviously able to give back and pass some those skills on.
So we're looking to replace an income or have more money to take the, take the kids to a, a better vacation. Or be like Bradley,
you know, vacation, the Florida Keys. Um, you know, you can do whatever you want with the extra money. But I think we all
agree like extra money in the household, just release some stress, gives you some better choices. And ultimately we wanna do
that to improve our lives. I've, I've met with many sellers who are motivated sellers. Um, real estate was not adding to life. In
fact, real estate was taking away from their life to lifestyle.
We wanna have real estate. Im improve our life, make us better people, give us more choices, have more money coming in the
house. Reduce stress. You notice I have, I've property mentioned property managers. I don't know how many times, right?
(···0.5s) How many times have I said I'm not a contractor, I don't do the work myself. I'll hire hire contractors. I'll manage the
contract, maybe hire a subcontractor, manage the contractors. I don't want the headache, I don't want the burden. But I don't
have some of those skills. You don't have those skills. Hire it out. Don't be cheap. If that's what you have to do to run your
business, you gotta do that.
We want this to improve our business, improve our lives, not make them worse. And a lot of people have the skills. And actually
it goes down this, this last, this last point in the slide. It says, ideal for skills, trades and people interested in construction. Again,
maybe it's up to you. I don't do it that way. To do a cosmetic flip. If you've got the skills and, and I, I've mentored students and
the hardest people I have mentoring for flipping is people that have the skills. 'cause they just wanna do it themselves. And they
say nobody can do baseboards. Like I nobody can do kitchen cabinets. I'm the best at kitchen cabinets.
Well, if that's what you wanna do and you love doing that, go for it. But if it becomes work, you don't enjoy it, maybe rethink,
you know, you're input in these deals. Okay, next slide please, Bradley. Mm-hmm. (···3.5s) Alright, more tips. So we've talked
about these. We'll touch on here. Lightly make your money in the buy. Cannot say that enough. Make your money in the buy,
um, for sale by owners are a great place to look for leads. Also, um, with a for sale by owner, um, it's easy to be embarrassed by
your offer. 'cause nobody's telling me not to make that offer with realtors, realtors are concerned with their integrity and their
name, and they say, you can't make an offer like that, or we shouldn't make an offer like that.
I get that. But with realtors, I often let's they get to know me and my style, we're gonna make some offers. It's hard to make an
embarrassing low all the time with certain, especially new realtors. Depends on your market. If you're in a hot market where you
get multiple offers over asking, how do you make an embarrassing offer in a market? Like it is tough. And the realtors don't
want to do that. Maybe you'll find different markets, maybe you'll find a different realtor.
I don't know what the answer is exactly for you and your market, but it depends. There's those other markets where more of a
buyer's market, let's say, can do flips remotely. You can, right? I I would maybe go to that market, build a team, meet a bunch of
contractors, meet some property managers, meet some realtors, meet some lenders. I would go there. Can you flips remotely?
Yeah. Is it tougher? Yeah. Can you make money doing it? I hope so. That's a whole idea. But remote flips, you need a team,
right? So it's definitely next level stuff. But if you're in a market, if you're in an expensive market where the top, it's a hot market
and you can't make money in the buy, and that's limiting your flipping, maybe you gotta find different markets.
So (···0.7s) for sale by owners, I don't only for sale by owners because it's me and the owner, I can find some true motivation why
they're selling, making an embarrassing offer no problem. Because just me and the owner, you get a true nego. I've, I've
negotiated properties for sale by owner right at the kitchen table standing or standing at the kitchen with the seller, right in
their building. And I've negotiated back and forth, I've gotten some strong discounts because a seller, there's no middle, there's
no middleman, no middle person to, uh, kinda say, you can't do that.
Or they'll never accept that. Well, the realtor, it's always a little tougher. But again, once you have a realtor on board, (···0.9s)
and when I say to the realtors, I say, you know, Mr. Real, I understand you're concerned for making an offer that's 10% below
asking, or 20% below asking. But I say, you know, we can do it your way. Or I maybe do like a 5% discount or a full price offer, an
offer over asking. But I'm a real estate investor. (···0.7s) And as a real estate investor, I need to make some money in the buy. I
need to get a good discount.

If I don't get a good discount, I'm not gonna be a real estate investor. Very long am I So Mrs. Realtor, we can do it your way or
maybe buy one property. Maybe I have no luck with it. Maybe I'll lose money. You're not gonna hear from me again. But if we do
it my way, in fact, I've got other realtors I work with (···0.8s) and I bought multiple properties with me year after year because
we do it my way and we get a discount, we buy it. So the choice is yours. So I want to maybe do it your way. Maybe buy more
properties, maybe one property. You know what Mr. Realtor do, you wanna do it my way? Where we go and buy multiple
properties year after year, get this pipeline of sales for you and properties you might not have gotten otherwise.
(···0.8s) When you start saying things like that to your realtors, they see you differently. Now, I've still let people say no, but
when you offer them multiple deals year after year to make offers my way, they're actually much more open to doing offers with
a a, a lower buy. Um, it's easy for realtors to make offers the electronic world, send it to me, DocuSign back to them present.
(···0.8s) Now, I don't wanna get a name for myself or my realtor where it's like, oh, here comes a low offer, here comes a low
offer.
But if you're, if you're trying to get properties at discounts, you gotta find ways to do that, right? I, I know I've, I've worked with
students knocking on doors in neighborhoods, flyers in neighborhoods. Um, can you pace me to do like fly? Absolutely. Um, all
kinds of marketing online. There's things that CRMs you can do to send out bulk emails. You, there's so many things you do to
get to get your offers out there with discounts on them, and you never know. And, and we talk about yellow letter campaign, all
these things. Getting money in the buy is such an important thing. People get impatient because I just wanna do it property.
Well, I'd rather spend the time getting a, getting a good buy than trying to spend time later trying to figure out why I lost
money. (···0.7s) Be patient, especially in the first deal or two, the, the good deals come slow. Bad deals are everywhere. There's
no right Bradley, there's lots of, it's easy to get a bad deal. It's tough to get a buy, especially when you're new. You're just
working your system. Um, so that's why I always say work with a coach, work with somebody who knows what they're doing.
And uh, again, so we always wanna buy at the right time. (···0.7s) So we talked about this before, the clock is ticking and time
costs money, utilities interest on money insurance materials.
We kind of touched on those already earlier. (···0.6s) Yep. (···1.1s) Yeah, that's, and, and you know, truly it's, these, (···0.7s) these
costs really add up. And, and I think, you know, Steve, you made a lot of comments about trying to make sure you stick to those
cosmetic repairs, things like that. And, and it's truly extremely important because when it comes to plumbing, electricity and,
and foundation issues, things like that, we can't see what's behind a wall or under a floor until we have to actually rip it out and
remove it.
And, and that's where those, those uh, estimates and things can get really off track. And, and you know, when Steve talked
about, hey, you know, we're in the middle of our, our, uh, a flip and yeah, we went over 50% and it was about 2,500 bucks.
That's one thing. But when, when 50% of your flip becomes 25,000, 30,000, $50,000 that you're over budget because now
there's an issue of with the foundation, or you do need to replace the entire roof, or you do need to replace all the electrical to
be up to code, those sort of things.
(···0.9s) It, it's, there's just a lot of unknown. And, and so we, we recommend that as people are getting started. And, and yes,
there's great returns to be made in, in property renovations, but it's just being very cautious as you begin. Um, because, and
Steve, I'm sure will laugh about this and you know, we've all hired plenty of contractors and, and, uh, how accurate, Steve,
would you say their, their time estimates usually are, they're usually perfectly, uh, on, uh, point with, uh, saying it'll take a week
and it takes a week, right?
(···0.7s) Of course not. I mean, it takes (···0.7s) a time and a half. I mean, a, a lot of good, uh, good flippers will tell you whatever
a contractor says, you double it, right? I mean, and, and that's just a joke, obviously. But you know, it's true. I mean, we, we go
into these things and oh, well, the contractor told me it's gonna take a week to, to have my cabinets installed.
All of a sudden it becomes a week to order the cabinets. Then he comes a week later because there was a holiday he had to
work around, and then he's there and he gets 'em almost done. But there's just that one part that they didn't have with him
today that now they're gonna have to order, but it'll be in next week. So all of a sudden that that one week job becomes a month
long project. And, and (···0.6s) so it's, it's very easy to, for these things to kind of get out of control.
And that's why we tell everybody that has an interest in this, that it really is (···0.8s) almost imperative that if you're gonna take
on these kind of projects, is to know what you're getting into and have somebody who has done it helping as you go through, go
through that process. Because it can, uh, it can spiral out of control very quickly, like we said, because you can't see what's
under floors or behind walls. Um, so, you know, (···0.8s) great, great possibilities here. (···0.8s) But definitely some caution, uh,
when it comes to doing that.
(···0.8s) And, uh, I know Steve had already kind of touched on this slide, and, you know, spend money where you get the highest
r o i, uh, it, it's always gonna be those cosmetic things, you know, and inside the house, kitchen, uh, and bathrooms are, are
gonna be your, your number one as far as the room renovations go. But flooring, paint, cabinets, countertops, and the
landscaping is, is really the, the major things people are gonna look for.
(···1.0s) And (···0.9s) again, taking your feelings out of, out of flipping is, is very important. (···0.7s) And it comes into that over
renovating aspect because as you're starting to, to look at doing your first renovation project (···0.7s) and you are picking out
fixtures and tiles and colors and all these different things, all of a sudden you start to imagine yourself living there. You start to
imagine, oh, I'd love if I had this, I'd love if I had that.
You have to always keep it in check that this isn't a house for me. I'm not living here. This is a house to serve a purpose. This is an
asset. (···0.5s) And that's where you become a, a better, uh, property renovator where you can, you can separate that out. And
you understand the fact that we keep things neutral, we keep things less expensive so that if something happens in our rental
property, in our short-term vacation rental, Airbnb, whatever we may be using the property for, but you also cut down on the
long-term expenses of those properties by keeping the repairs, um, easy and, and the fixtures inexpensive, uh, that sort of thing.
So, uh, you know, again, as as, as you look at getting into starting flipping, always (···0.7s) give yourself a large slush fund.
Always double your time estimate. I mean, truly, you, you really have to, um, get a hold of or a feel for working with contractors
(···0.8s) and, and the only way you're really gonna be able to do that is by, by using them.
Uh, so it's just start small, be cautious and, uh, have somebody that can, can help you be there throughout the process. (···1.3s)
Bradley, have I have I shared now? We've done other trainings, other videos. Have I shared the story of the flip I was doing
(···0.8s) and I I had a barbecue for the guys.
No. (···0.8s) Have I shared that on this recording? Okay, Uhuh, lemme take couple minutes now, because this this a, a true story
of a flip. And the flip was, was it, was it behind schedule? Yes. Was it or budget? Yes. Was I stressed? Yes. Was it a big flip? Yes.
Did I learn a ton? Yes. So this was actually deal number three for me. New investor, third deal I've ever done. The first deal went
well, made money. Second deal was a true flip. I spent $4,000 in this flip.
(···0.7s) Nobody's filming. This is no cable show in the country. Gonna, Steve, it looks exactly the same when you started. It looks
exactly the same when you had four grand was my second flip. But again, I was doing things differently and I made money, I
made good money in that, you know, 4,000 made some money to buy my third property. Um, it, it needed an extensive
renovation, it needed everything. Um, I remember I was standing in the sidewalk (···0.7s) with my realtors at summertime. It
was warm. We're looking at, okay, I met the realtor on the, on the (···0.6s) met the realtor. I arrived, the realtor arrives, they're
standing outside the property.
I'm like, what's that smell? And I said, this house, like, it, it smelled so bad. You could smell it from the sidewalk. Closeted dog
just wasn't. It was, it was a nice house, a nice neighborhood, but it needed everything. It needed floors ripped out, it needed
some subfloors, ripped out. It needed paint, it needed every, it needed new kitchen, two brand new bathrooms. It needed some
cement work in the back around the, the sunken patio. All that cement was gone. Um, it need, it just, um, just everything. It
needed, everything. So I said, okay, we bought, we bought the property and we got a great buying the property.
When you, when you're sitting across the, the desk from your, your, your attorney, you're at closing day, we're buying the
property. And when your attorney says you bought this property for the price of the land, he said the house was free. (···0.8s) He
says, you bought this for the price of to land, the house is free. I was like, so I got a good buy. Okay, this is my third deal. I, I'm
new to this. I'm like, okay, great. The lawyer said it was good. I thought it was good. My mentor said it was good. So we, we got,
we we got, we get a discount in the buy and we use a realtor to buy it. So that was good. (···0.7s) We started doing the
renovation. I hired a contractor in there and you know, of course are the behind schedule.
Yeah. Are we spending more than we thought? Yeah, all these plot, again, my third deal, I just did know, but I learned a ton. It
was actually fantastic. So they're behind schedule. And originally I said, well, you're gonna be finished on, I remember the dates
back then. We're going back a number of years. Said we finished whatever, January 31st. You finished January 31st. So I could
see them getting behind schedule. (···0.7s) And I know we're over budget. Um, again, you don't know what you don't know. I
tried. I was doing all this stuff, doing my best, but I, you don't know what I learned so much during that deal.
And I passed so much information to other people who wanna do flips too. So January 31st, the deadline's supposed to be
finished. (···1.1s) I could see two weeks ahead of time. There's no way we'll be finished by January. Of course, you see the
contractor pulling guys off site. There's actually, as times close to the deadline, there's less and less guys on site, they're going to
other jobs. I'm like, well, this isn't happening. This is all new to me. This is what happens. And so I go there one day about about
a week before the January 31st deadline, week, 10 days before the January 31st deadline, I bring the guy's coffee, right?
Um, be coffee, be nice to bring coffee, be nice to the guy. So I show up on site and I, I say, can I talk to everybody here? Can I talk
to everybody? And the boss was there and he had five or six trades guys there. That's like a little coffee chat. Okay? So we met in
the basement where they were working this property. And I said, uh, so you know, how we doing? I go there every week or so,
just keep up with the guys. And so like, the deadline, like January 31st, are we gonna make that? And they're like, yeah, it's
probably, it gonna be tough. Gonna be tough if I said, well, I said, I'd really 'cause interest on the money, borrow costs. I wanna
have this, this window to sell this property.
I wanna make some money, right? I wanna be in and out. And I didn't want more money to be spent. (···0.8s) So I said, okay
guys. I said, what I'd like to do, I said, this January 31st, our deadline. I said, I would love to make that January 31st deadline.
They said, well, yeah. I said, okay, let me ask. So there's all men, all contractors in this one room have be all men there. I said, let
me, do you like steak? Oh yeah. Do you like steak? Yeah, I asked every one of those guys, do you like steak? Oh yeah, we all love
steak. I said, guys, I'm gonna show up here on January 31st. I'm gonna bring a barbecue and a whole bunch of steaks and maybe
some beverages, right?
And I'm gonna show up here on January 31st. Now I've got two choices. If this job is finished by the deadline, January 31st, we're
gonna have a great barbecue. I'm gonna be cooking steak, what, noon? Four. What time do you guys wanna tell me what time?
I said, if this place is not finished, (···1.1s) and I keep driving, I said, you tell me what you want to do. Do you like steak? And I'm
like, oh, yeah, yeah. So guess what? I show up there January 31st. (···0.6s) I've got a, I've got a pickup truck, I've got a barbecue,
I've got some beverage for the guys. It was finished, it was on time.
Now we were over budget of course, but it was on time. That was my third deal. I learned a ton. But how do you incentivize your
crews yelling and scream or kick or threaten? Okay, you're into cost overages. That's a whole big topic there. What do you do
with that? Right? That's one other topic. We don't get into that right now that's like a way more extensive than this. But how do
you incentivize those people? We got finished on time. I, I got a relationship with this crew. I got a relationship with the owner of
this contracting company. (···0.6s) When I call that contractor, guess what? He takes my calls, he's there. And I've incentivized
them.
Like, you know how hard it's to get contractors to do jobs for, you know, how hard it is to get a contractor to give you an
estimate or whatever because I take care of my crews or my realtors or my mortgage brokers. When you do things for people,
it's reciprocity. Like we had a great steak barbecue, we've done it since then. Steak or bur whatever. Just social appreciation.
Treat 'em like, treat them like you'd like to be pretreated. And they take my calls. This contractor's done so many things for me
over the years. So many favors, like getting me jobs done when they're busy, just sending guys just to help me. But things like
that, take care of your crews is not always about paying more or yelling and screaming or threatening.
Can you do that? Sure. That's not how I wanna do my business. It's not how I want to treat my crews, but everybody's different.
So Let's (···3.7s) see. I think we have on here, Steve, some returns and then we will wrap this up and then we can start lease
option next time. But, um, okay. You know, again, this goes into uh, kind of just a discussion of, you know, where do we see the
highest returns from, uh, where we're going to invest (···0.6s) and painting every single time is, is gonna be, like Steve said, one
of your best, um, moneymakers or highest r o i renovations you can do because it just makes it look so fresh, so clean.
Um, the flooring, same thing. Uh, in recent years, um, we've done a couple new, uh, floors in some of the Airbnb properties that
we have.
And again, luxury vinyl plank is, has come a long way (···0.7s) and it is rather inexpensive. If a piece of it needs replaced, it can be
replaced. It is pretty waterproof. Uh, so that is a, a great thing for rentals and it, it really has the wow factor with the look. Uh,
Steve, I'm sure you know, you've seen some, some of those old, uh, vinyl floors and those laminate floors that now we, we look
at some of those patterns, we go, wow, that's, uh, that's pretty something that somebody chose to put that down.
But I mean, the luxury vinyl plank now it looks like, uh, precision hardwood, I mean it's, it's, it's extremely, uh, cosmetically
pleasing. And then it's also, uh, pretty much the most budget friendly, uh, as well. So also very good. (···0.8s) And then when it
comes down to, (···0.6s) you know, the light fixtures, doorknobs, hardware, that sort of thing, again, these are in, in all the
properties that we have and, and control a a lot of times we know the exact (···0.9s) best quality for the best price item and we
just put those doorknobs in every house that we have.
And you find the same thing with light fixtures because we want neutral things. We want things that are gonna be clean. We
want things that are gonna be easy to clean to maintain, all of that sort of thing. Because (···0.8s) when we really want to, to
look at doing renovations and, and investment in any (···0.5s) shape here, we want that long term.
We're talking about not being a a small business owner, uh, or, or a self-employed individual. We're talking about being that
business owner, shifting from the left to the right side of that, that quadrant as we discussed before. And (···0.6s) you gotta be
able to work on your business not in it. And, and that's by, by putting these systems together and and knowing that (···0.7s) the
light fixtures are gonna use on a renovation, each costs $50 from Home Depot and you can order 'em and have 'em shipped to
any location within three days.
That sort of stuff. As you, as you start to grow this and systematize it, uh, that you can make it very big and, and really live
passively off of it, uh, you're gonna need to, to have all those things in place. So, (···0.9s) you know, the, uh, bathroom
renovations on here, kitchen renovations, again, you see that's the one that has a, another huge high return.
But you can also see the (···0.5s) cost difference. (···0.5s) So we're talking about a kitchen could be anywhere from 5,000 to
$25,000. And that's really just talking about some, some pretty average single family homes. I know, uh, where I live down in
south Florida, (···0.5s) you could get some of these, uh, kitchen renovations to be probably near the, the six figures and higher.
(···0.9s) So very interesting stuff there. But, uh, again, with, with renovations, it's, it's so important to (···0.5s) make sure we are
not over renovating.
Uh, you guys really wanna focus on the things that give you the best returns. So doing those, uh, floors, painting, uh,
landscaping, that sort of stuff is, is really gonna be the best way to go. So, uh, we hope you guys have enjoyed learning a little
bit about renovations there. Uh, and I think Steve will take a little break and then we'll be back and talk about lease options.
(···0.9s) Sounds good.
(···5.2s)
(···3.9s) Hey everybody, we are back and we are now talking about lease option strategies, (···1.5s) lease option strategies, uh, at
least for, for Steve and I is probably one of our, our favorite strategies. One we've both, uh, done and Steve has done a lot more
extensively than I have even. But, uh, lease option is a great starter strategy. Um, it helps us do, uh, multiple streams of income.
We can earn income with it, so there's earned income where we're, we're (···1.4s) creating that, that capital, uh, in when we get
the non-refundable option consideration upfront, uh, then when we sell a property, there's a difference between what we're
gonna sell, sell a property for and what we're purchasing it for. So there's a spread there that's also an earned income stream,
(···0.6s) but it also has the passive income stream of making cashflow on a monthly basis while we have our tenant buyer in the
property.
(···0.9s) So, (···0.8s) lease options, great strategy to, to start out, because the other reason is we can do them without our own
money, without our own credit. (···1.1s) And, uh, a lot of individuals, even if they have their own money and credit to start
investing in real estate, (···1.2s) they get to a point very quickly where they've done some deals and all of a sudden the bank is
saying to them they no longer can qualify.
Uh, or maybe they all that money they had saved up, they've used for down payments on other properties, so now they don't
have the money to get into their next deal. (···0.6s) A lot of students that come to us will, will have had some success, and they'll
have three or four properties and they'll say, you know, Steve, I've, I've, I've got four properties (···1.1s) and, and you know, I, I'm
here to learn how to do the next one. And, and we'll ask them a, a set of questions. We'll say, okay, well, you know, why are you
here?
Well, I can't afford to do the next one. I don't have the money to do the next deal, or I don't have the credit to do the next deal.
(···0.9s) And, and that's kind of what separates the, the mediocre investors through the, the master investors is, is the individuals
who learn how to get creative and, and lease option is a creative financing type of strategy within itself. And, and we purchase
properties through lease options. We can do rehabs, uh, using a lease option.
We can do a joint venture agreement with a lease option. We can assign our lease option agreements. So like we discussed in
the, uh, recording, uh, for wholesale where we assign a contract, (···0.9s) we can actually get a property, uh, under (···0.6s) a
lease option contract, and then assign that for a fee. Um, so (···0.6s) excellent way to, uh, earn some income pretty quickly there
as well. (···0.8s) We then have sandwich lease option, which this is, uh, probably the, the holy grail of lease options where you
actually do two lease options at one time.
So ourselves, we are going to be the tenant buyer and we're going to be purchasing a property off of somebody using a lease
option. So a distressed seller who's in a, a situation, maybe they're facing, say, pre foreclosure, (···0.6s) and we're going to come
in and we're gonna offer to start to make their monthly payments on their behalf, granted that we can then purchase the
property off of them for the mortgage balance.
And we'll, we'll get into all those details. And, and this is, again, this is a, a pretty in-depth strategy here, sandwich lease option,
but our class goes into to all those specifics, (···0.9s) but we find that distressed property, we become the tenant buyer in there.
And then what we do is we then do a retail, uh, lease option on the backside of it where we have the property. Now we're gonna
find some other tenants that they're gonna come in. They're gonna be making that monthly payment. So we're gonna take their
rental money, they're that they're paying us every month for rent.
We're gonna use that to pay the, the distressed seller, (···0.7s) what we owe them on a monthly basis. So all of a sudden you
could tell very quickly we produced an, uh, an asset that is generating income for us, and we didn't have to use any of our own
money or own credit. And that's what's really awesome about a sandwich lease option. So again, the, the, the course itself of
lease option will go into those, those specifics and, and really drill that down.
We show you the different contracts that you're gonna need to do something like a sandwich, lease option, um, and all those
details. So, uh, the next thing we have is obviously we'll discuss tenant first lease options. So (···0.7s) many times we will have
leads from a mortgage broker or a realtor who we have discussed our, our (···0.6s) lease option program with. (···0.9s) And
we've been talking a lot about power team for all the strategies. But with lease option, again, this is your power team is is gonna
be a major part of your business.
And, and Steve would be the first to tell you that your mortgage brokers end up being some of your best friends in this because
they are the ones who are helping you. Uh, not only find potential tenant buyers who may not be able to quite qualify for, for
their own mortgage right now, uh, and would be a great candidate for your program, a lease option program. But they also are
running the financial background on these individuals. So if we're looking at a tenant buyer, we have this mortgage broker also
who's saying, Mr.
And Mrs. Smith should be able to qualify in in the next 12 to 18 months. He was a self-employed individual, he's been at his job
now for a year. He just needs one more tax return and then he's good, uh, to get lending. So, so it's great to have that so that
again, we're preparing ourselves as we get into any deal. We know what our exits are, are gonna be, and, and having that
mortgage broker to help, uh, break down those clients for us and those tenant buyers is, is huge.
So when (···0.9s) a mortgage broker say in that, that instance sends us those, those tenant buyers, when we have them first,
that's what we call a tenant first lease option. So at this point, it's much easier because all we have to do is based on their
financial needs, we can then give them (···0.7s) the (···0.7s) constraints of what kind of property they can go look for. And rather
than myself or Steve go show a property, what can we do?
We have a realtor go show a property, we explain that we have certain rules to our investments, we need to make money in the
buy, so we gotta buy it a little bit of a discount. Uh, we're gonna have exits, et cetera, but then we can have a realtor out
showing tenant buyers different properties that we know are gonna fall into the area that they can afford. Uh, so, so again,
we're, we're systematizing this whole process (···1.0s) and with the tenant first lease option.
So now we've got our people, they go out and find essentially their dream home because it falls within those parameters of what
they can afford. Then we can bring in either, at that point we could purchase the property ourselves and do a lease option with
those tenant buyers, which w with whatever home they picked. If we didn't have our own money or own credit, we could bring in
a JV partner to finish off this tenant first lease option. The JV partner would bring the money and the credit and we could then
split the profits between us, uh, to get that tenant the house that they need.
So that's kind of how the tenant first lease option works. And then in the reverse, you could also obviously have a, a, a situation
where you'd have the property first. So if through your marketing you come across a a, an excellent discounted property, uh,
that, that you're gonna make some money in the buy, you may actually get that home under contract, uh, to purchase long
before you actually have any tenants for it.
(···1.0s) And, and that's okay too. Once it, it can be a little bit more difficult because now we've gotta find tenants with the
financial abilities to come into a property like that. But we just change our marketing a little bit. So if we have the property first,
(···1.1s) a really good way, uh, is Craigslist, um, is to just put an ad on on Craigslist, even Facebook marketplace, anything like
that that says (···1.1s) we're looking to, uh, sell a property to somebody who may or may not be able to qualify.
And that's one of your key things. We're selling a, a property that you, you may not have to qualify for bank lending (···1.8s) and
it's gonna be about X amount of dollars per month, (···0.8s) build equity while you are renting your property, things like this. But
when we create these ads to look for tenants, we can actually put in that you need $2,000 (···0.5s) a month because if it's the
property that we had first, we're gonna know how much we need to pay those expenses, that sort of thing.
So you can just make an ad, um, that is going to sell that specific property with a lease option. But again, putting in, in, uh,
terms like no bank qualifying needed or build equity while you rent, these sort of things are, are where we're going to attract
those tenant buyers. Um, next we have option without a lease.
Um, and I know Steve has already talked about this a little bit, uh, again, probably a little bit more of an advanced strategy, but
(···1.0s) an option without a lease is you, you aren't technically renting or, or having any kind of, of tenancy in, in a property.
You're just getting an option contract to make a purchase. So a little bit different there. Uh, and again, we can do, um, lease
options not only in residential, but in commercial as well.
So we could do that on multi-unit, uh, apartment buildings, we can do that on retail locations, all that sort of thing. So those are
just some of the types of our lease options (···3.9s) and the benefits to lease options, um, numerous, again, this is why it is one of
our favorite strategies is because there are so many benefits, um, to create win-win win situations in which (···0.7s) nobody has
to lose.
Uh, lease option really is a great way to do that. So opportunities to help families. Uh, the perfect tenant program, the great
thing about the perfect tenant program is what we do is we work with people not only to help them repair their credit, but then
with that repaired credit, we help them get that mortgage so that they can become a homeowner. Uh, in the lease option
program, our tenant buyers are responsible for the maintenance and repairs.
(···0.9s) I don't know about you guys, but as, as you're looking to get involved in real estate, one of my biggest fears as I was
getting started was thinking about the fact that (···0.6s) who's gonna, who's gonna take care of, of fixing toilets? Who's gonna
take care of, uh, replacing windows or, or the roof or appliances, all these sort of things, right? I mean, there's, there's a lot of
potential risks. You hear a lot of horror stories.
Well, perfect tenant is somebody who is willing to (···1.1s) take on our property, but they have to cover all of those, those
expenses. So rather than have a tenant, what we like to say is, we have owners in our property, and that's what a perfect tenant
is. It's somebody who's treating that home as if it's their own. And that's what we find when we're doing lease options. So, uh, it
is a primary exit strategy. Um, when we talked about renovations and forced appreciation, (···0.9s) you know, it's great that we
can, can take a property, look at it and say, okay, with the value today, if we add $20,000, we (···1.4s) can sell it for this amount
and we know we're gonna make a big profit.
(···0.8s) Well, with, with a lease option, we can buy a, a nice home in a nice neighborhood that doesn't even require any work,
(···0.7s) but because we're selling it with an option, we're predetermining that sale price. So you can actually force the
appreciation or add the value in a lease option without even having to do any construction just by making money in the buy.
If we can purchase that property from a seller at a discount, it may not require any work. Maybe they're just selling 'cause
they're looking to retire to Florida, they're looking to, uh, move for a different job. They have a new, uh, new child. So now they
gotta up get a bigger home, whatever it may be. But if you could find somebody who's got a little bit of, uh, a motivation, uh,
you could purchase a, a property at, at that little bit of a discount, then when we find a tenant buyer for that property, this
would be a, a property first, uh, lease option.
But when you find that that property first, it's 'cause we usually, we have it at a pretty good discount. So there again, we're,
we're gonna be able to add value or force the appreciation by setting that, that sale price into our agreement. Um, so again,
lease option, a lot of different exits that you can, can create with that, (···1.2s) because our tenant buyers are responsible for the
maintenance and repairs, it really does minimize the property management that we need.
Which again, perfect tenants, uh, is a prime example of we're not gonna be getting those phone calls on the weekend. Why?
Because of the pride of ownership. If they're responsible for maintaining (···0.7s) the electrical, the plumbing, that sort of thing,
they've put a significant amount of money down, up front in a non-refundable option consideration.
Uh, and now all of a sudden (···1.7s) we're not worried about any of the, the additional issues that come along with tenants. So
(···0.5s) they're, they're not only giving us more reasons upfront to trust 'em, but then they're taking on more of the
responsibility ongoing, (···1.6s) which is exactly how those, those multiple ways that we're getting paid. So you, you know, again,
we've, we've discussed, I think all of them, the, the first thing that somebody is gonna give you as a tenant buyer is what, what
we call a non-refundable option consideration.
(···0.7s) And that's gonna be three to 5% of the purchase price typically. Now every deal can be different. Uh, and, and I know
Steve will tell you as he is done, a lot of these, and I've done numerous of these as well, (···0.6s) no two deals is ever the same.
(···0.7s) So you've, you've always gotta be ready to, we we're gonna give you some guidelines, we're gonna give you some, some
(···0.7s) rules to follow, if you will.
But, but everything kind of strays because there's a lot of moving pieces in a lease options. So everything is gonna kind of fall
where, where it may on its own, but every deal is different. So it may not always, yeah, go ahead Steve. Talk about that for a
second because you're, you're a hundred percent accurate. Let's kind of just kind of explore that a bit further. You're looking at a
property to do, you could get this property as a rental, either this property as a lease option if you've got the knowledge to do a
lease option. Um, so let's say you're gonna buy this property.
The choice is I could rent it, or you lease option it (···0.5s) and you get the choice. So the one way you're gonna rent it from your
tenant, you might get first and last, right? That's kind of normal to rent. You might get a security deposit, maybe it's allowed in
your area, maybe it's not. So you probably get first and last, um, with a lease option (···0.8s) in your non-refundable option
consideration from your tenant, your tenant buyer, we call 'em lease options. (···0.8s) You're gonna get at least 3%, maybe 4% of
the purchase price in the house. So, so if you wanna do a lease option, you're gonna get a, a security deposit in lease option.
Call it non-refundable option consideration. And this is what our tenant or tenant buyer is going to give us a security. That's,
that's the price of entry. The price of entry. If they wanna be homeowners, they've saved a bit of money, the bank has turned
'em down. Now, one thing with lease option, with lease option, we're dealing with people who can't get a traditional mortgage.
(···0.5s) If they can't get a traditional mortgage, maybe because of downsizes at work, they went through a divorce, maybe they
got bad credit, maybe they just don't quite have the full amount they need for down payment.
So we're dealing getting, we're we're having homeowners, we're dealing with people become homeowners in non-traditional
way because the bank has said no. Now they've, they've got good jobs, they've got good incomes, they've got decent or
repairable credit, they just need two or three years. So one thing they're gonna give us is a bit of security. So they say, Hey, I'm
serious. I've saved some money. So this what we call this non-refundable option consideration. This is a check they give us to
move into this property, and that's our security. We hold that for them and we credit that money to them when they buy a
house from us in the near future. (···0.7s) So Bradley, let's say if we're buying a house and (···0.6s) prices vary, people watching
this recording, he'd be looking at houses for $60,000 looking at houses for $600,000.
Let's say we meet in the middle at $300,000. (···0.6s) If we're buying a house for $300,000, that means our tenant buyers gonna
gives us a check for three or 4%. I like 4%. Three's a bit lean. If we're buying a house with complete strangers, three percent's a
bit low. But let's say we did get 3% on $300,000, that's $9,000. (···0.8s) If you want 4%, it's $12,000.
So picture you buying your property, you could rent it, get first and last month's rent, do a lease option. You get three or 4%
between nine and $12,000 or more of (···0.6s) money in your pocket the day your tenant buyer signs that deal. I like lease option
because a non-refundable it's money in your pocket right away, away, right? And I'm not an accountant, I'll never tell you what
you can do with that lawyer, but I know what I do with that money. I, I, I can't tell what you do with that money. I'm not a
lawyer accountant, but I know what I do with that money, right? But that money is credited back to the tenant buyer and they
buy the property from the future.
So, so right away they see lease options. Like I've bought rental properties in the past. People say, I've bought rental properties.
No, nobody gave me a check for nine or $12,000. (···0.5s) Well, you should have been looking at lease options. Very powerful
strategy. So, so anyway, Brad, I just wanna talk about that 3% (···0.6s) because if you're getting a check for nine, 10, $12,000 or
more, that's one lease option. What if you did three or four lease options a year, right? You're getting nine 12 thou or whatever
number it is, three, four times a year that, that's an income, that's an annual income right there.
Plus you've got the cashflow mortgage paid down. We're, we're gonna get there, we're gonna get there. So I just wanna talk
about that 3%. Thanks, Bradley. Of Course. (···0.6s) Well, and it's, it, it, it's just all the different ways to get paid is is (···0.6s)
another reason why we just, we love lease option. (···0.6s) It, it really protects you. It puts a lot of of barriers in there to make
sure you're going to get paid. Uh, and if you don't, then (···0.5s) it sets you up to continue on and, and (···0.7s) do this in another
way.
So, uh, uh, many times unfortunately, if, if a tenant, buyer can't complete a lease option (···1.1s) because we've taken that
money up front, we're able to (···1.2s) afford those holding costs, all that sort of thing, and we find another tenant before we've
actually had to come out of pocket, which again is just another reason why we like lease option is because there's a lot of safety
built in it for ourselves as the investor. Um, Steve already started to get into the fact that there's strong cash flow again, because
we're, we're removing a lot of those expenses, those monthly operating expenses to ourselves, and we're putting that onto our
tenant buyer, it really can help to increase our cash flow.
Also, having the, the premium cash flow, because it is a, a rent to own or, or lease option property, we can typically charge a, a
premium rent, which can be anywhere from 10 to 40% (···0.5s) of what going rate, uh, rental rates are in an area. So they're
again, really, really strong cash flow with these, uh, as we talked about the nice homes and nice nice neighborhoods (···1.1s)
because we're, we're getting these properties and we have a set sale price in mind in the contract with our tenant buyers.
We know that the profitability is there. Um, we also share in the risk that if a property over appreciates or go goes up
significantly higher than our tenant buyers get a maybe a better deal, maybe we did leave a little money on the table, but we
look at it as doing business in a way that you, you keep yourself safe and, and you're sharing the risk and reward with your
tenant buyer.
And, and if the appreciation goes up much higher than the price you quoted to sell them the property for, then they've benefited
from some instant equity or, or, or however you wanna look at it. But it's just a good way to do business. And, and again, it helps
keep us protected. So by getting those nice homes and nice neighborhoods, uh, your investment is much safer.
Your joint venture partners are going to be more excited about investing in something like that. Uh, when you show a, a joint
venture partner, a a nice house in a family neighborhood with, with, uh, you know, the, the white picket fans and the dog out
running around versus a, uh, triplex in downtown Miami that, you know, maybe has some, some questionable characters
hanging around it, a joint venture partner is gonna be much more excited to invest in a property, um, that is in that nice
neighborhood.
Uh, and, and when they find out that not only is that property a nice property and a nice neighborhood, but the individuals that
are gonna be living there are going to come with a substantial amount of money upfront and they're also gonna pay a premium
every single month while being responsible for the maintenance and repairs. (···1.2s) So it's a pretty, pretty tough, uh, deal for
any joint venture partner to, to turn down if they're interested in getting into investing in real estate because (···0.6s) lease
option really does, gives you a, a, a great way to make a good return and still be pretty hands off.
So (···1.0s) joint venture partners also love getting involved in these. And, and many times if they're using their money and their
credit to do a deal, uh, they can actually get into one of their first real estate deals, uh, maybe a little cheaper than they
thought. Uh, sometimes joint venture partners are, are new to the game as well, and they might think, (···0.8s) well, I need two,
$300,000 if I want to, uh, invest in a property.
But we show them how that leverage works and, and walk them through maybe getting a mortgage to just do the down
payment and a mortgage on a property. We show them how they can create a much higher, higher r o i for themselves, uh, by
leveraging that. So our joint ventures are, are also a huge part of our lease option business. Um, okay, well now we're getting
into some of those strategies. So, um, Steve, did you wanna talk a little bit about rehab lease option here?
Yeah, yeah. Um, with, with lease option, I guess the whole lease option, (···0.5s) what we want to do is we want to give you
(···0.5s) more exits, right? The more exits we talked about wholesaling, uh, we talked, you know, just getting the, getting the
property in our contract and selling some else for a fee. We talking about income properties, just buying it and renting out for
monthly cashflow, monthly positive cash flow. Now we're talking about lease options, right? Just looking at getting a rent lease
option, rent to own, same exact thing.
So what we're doing is we're we want you to look at a property and say, I've got choices. The more knowledge you have, we
talked about flipping too. So we, you look at a property and say, well, can I flip this? Yes or no? Is the market up? Is this an area I
wanna flip in? Could I, could I just buy it and collect some rent, do some positive cash flow on it? Maybe could I, could I flip it?
Could I lease option it? Right? What are my choices here (···0.6s) with lease option is just adding one more exit. The more exits
you have, the better invest you'll be.
Like, if you can only flip a property, then you're only flipping. What if the market doesn't allow that? What if it doesn't make
sense? What if you can't find a good deal? But if you can flip and lease option into a wholesaler assignment deal and also do
income properties, like the more, the more tools in your toolbox, the more exits you have. So I want everybody to write down in
your notes right now, if you're typing your notes, writing your notes, I want say multiple exits. I want multiple exits. The more
exits you'll be, the more exits you have, the better investor you'll be, the better investor you are, the more money you put in your
pocket, you'll do deals that other can't do.
Because start going through lease option, wholesale income, property flipping all these things is all more deals you can do. So
even with lease option, even with lease option, there's multiple lease options you can do. So let's talk about rehab lease option.
Um, actually, actually one other thing kind of comes to mind, like lease option as, as Bradley was talking, allowed me to think of
a few things too. And, and lease option checks so many of the boxes, let's say lease options, it's a great strategy. Um, there's,
there's always people out there that can't qualify for a mortgage for whatever reason.
Again, we call 'em tenant buyers. There's, and good tenant buyers are hard to find. Bad tenant buyers are everywhere. 'cause
people that can't afford a house or people that bank have turned, they all wanna do it. But's reason the bank turned them down.
We want our team and we're talk about a team. Like, I want my team to send me good tenant, buyer people who qualify for the
rental home program. I want my team to send me those. I don't wanna do this myself. Like the great thing with the lease
options, once you learn how to do 'em, you can do a lease option dealing five to 10 hours.
(···0.7s) Okay? So people who are busy. So when I first started in this business, I was working my day job 5, 6, 7 days a week. I
didn't have time to do extensive strategies. I, I was doing lease options five to 10 hours. In fact, once I get a very good system of
going, I was able to do lease options in just a couple hours or less. Imagine doing a strategy that pays you $20,000 a year on
average per deal, (···0.7s) right? I'll say it again. Imagine a strategy that pays you $20,000 on average per deal. Per deal. You
can do that in a few hours. I'm gonna say five or 10 hours.
(···0.7s)
(···0.6s) here (···9.8s) Okay, welcome back. (···0.8s) So (···0.7s) I told you we were at that point now where things are starting to
move gave you a little bit of time to think about it. So let me talk now about what the security attorney is going to do while
she's while he or she ours happens to a be female.
That's why I said well she's working on it. (···0.9s) They are going to put together a the all the documents that you need to stay
compliant with the Securities and Exchange Commission (···0.6s) and be able to raise money from your investors. Now during
this period of time you can be sending out your initial underwriting. You can be saying we have a potential deal that we may be
closing.
I'm going to send you some preliminary information in case you may be interested but you can't actually start raising the money
until you have all of the documentation from the attorney. (···0.6s) We do this preliminary so that by the time we get all the
documents from the attorney, we have everything in place. (···0.5s) It's much easier for us to really start getting the money in.
(···1.0s) You can't really you can't set up your bank accounts and you can't start receiving money until the documents are
complete.
So that's one reason why I said you may want to start talking to the investors that you've already spoken to people who may
have an interest and say we have a potential deal. We have some preliminary information. We don't know for sure if we're
going to be able to get it but just in case (···0.7s) I'm going to go ahead and send it out. Let us know if you have an interest and
we'll send you all the documents when they're prepared.
(···0.7s) What the security attorney is going to do is there they're going to be asking you a lot of questions in order to put
together the operating agreement (···0.6s) and then get the subscription agreement and the offer request questionnaire ready.
(···0.9s) The lender is also going to need to know a lot of this and this is where you're really gonna have to start (···0.5s) knowing
who you're going to have into your (···0.6s) Management LLC with you (···0.7s) what they need to know any operating
agreement.
You should have a pretty good idea of this (···0.5s) by the time you get your underwriting done and you you've gone to contract
they need to know how much money you're going to raise. (···1.1s) Now the amount of money that you're going to raise is
going to be the amount of money for the down payment. (···0.8s) You're going to raise any money that you need for initial
Capital Improvements. You're also going to raise any money that you need for your closing cost.
(···0.7s) The money for your acquisition fee. Remember I talked about you'll probably get an acquisition fee of between two to
three percent that's going to be part of the money that you're going to want to raise. You have to raise the money for your first
year insurance. (···0.8s) Now we're going back to all those people I said, we're part of your power team that you need to have
you're going to need to have a pretty good idea of what that insurance policy is going to cost you because most lenders are not
going to let you (···0.6s) have the loan and less you pay the first years insurance at closing now, you don't have to pay that up
front, but they're going to want it at closing so you're gonna have to raise that money.
So you're going to be adding all of this up together to come up with how much money you need to raise. (···1.0s) For the closing
whatever that number is, whatever number you come up with you want to give yourself the option of raising additional money.
You want to have a certain amount that you need to raise a bare minimum of this amount and then you'll go to a higher
amount which is a maximum of this amount. (···0.6s) We don't raise our maximum. (···0.8s) When we go in we always just raise
what we need to get the deal closed to have cash to be able to operate those kind of things. But you want the option to be able
to raise additional funds in case something comes up closer to the closing that you didn't think about if there's some other feed
that that comes about or if (···0.7s) during that first year of operation you have a problem and you need to raise more money
for an (···0.9s) unknown expense that you did and project (···0.6s) in most of the operating agreements and this is something
you need to be sure and most operating agreements.
It may say and let's say that you have you need to raise 875,000 as you're a minimum raise and a mill a maximum of 1.2.
So what that 875 as a minimum raises (···0.7s) is you can't break escrow (···0.5s) on the amount that you you have collected
until you raise that 875. (···0.7s) You can't use the investors money until you close the deal because you're actually (···0.5s)
raising that money to buy the property.
So if you don't buy the property, you can't use the money. (···0.6s) That's why you may need to have a (···1.2s) sponsor in the
deal because any money that needs to be put out up front. Somebody has to have that cash at risk to put out front. (···1.0s) If
the deal closes they can be reimbursed from the investors money, but that money has to be put out up front and could be at
risk. (···0.7s) So I just want I just want to go back over that with you.
Again that that money that goes out anything that goes out up front before closing can be 100% at risk. And this is where I said
don't make a commitment that you can put money out up front that you can't afford to lose that can be very very scary. (···1.3s)
Now (···0.8s) once you know the bare minimum amount of money that you need to raise the maximum you need to raise the
next question you're going to ask is what is the minimum investment that you (···0.9s) Want people to put in (···0.5s) depending
on how much your you're going to raise for your deal?
Typically, we do anywhere from 25,000 to 50,000 as our minimum investment and anywhere from a hundred to two hundred
and fifty thousand as a maximum investment now, why do we have a maximum investment? (···1.4s) very very important
reason why (···1.0s) Anybody who has more than 20% of the deal?
(···0.9s) The lender may require that person to be on the loan. (···0.9s) Your investors who are in the deal on the the property
side on the the building side of the transaction. (···1.0s) Remember? They don't want to have anything to do with operating the
property. They don't want to do any of the work.
They don't want to take the risk of being on the loan. So they do not want to put in more money than (···1.2s) They're allowed
to put in they don't want to be in that position. So you always set a minimum and a maximum investment. (···0.5s) Now, here's
something we learned the hard way. (···1.2s) Even though the men the minimum the minimum investment is maybe fifty
thousand dollars. You want to sell your shares at a thousand dollars each.
And the reason for that is there could be people that have retirement funds or somebody has additional money they want to
put in so you may have somebody who's putting in 55,000 or they maybe putting in 65,000. You don't want to have people not
put in more money because they had they think they have to do it in $50,000 increments. So even though the minimum
investment is 50,000 you sell it in thousand dollar increments.
You also may want to put something in the operating agreement that says any member of the manager side can put in a
minimum investment of any amount. (···2.2s) And one reason we do that is some lenders will say that the people on the
management side have to have an investment. Well, if you say the minimum investment is 50,000.
Now you're saying to people on the manager side, I'll have to put in 50,000. (···0.8s) if on the manager side, they can have an
investment of any amount they could each invest $1,000 and (···0.7s) they would have an investment in the deal so that kind of
eliminates that (···0.7s) so you sell your shares for $1,000 each set your minimum set your maximum. The other thing that the
security attorney will ask you (···0.7s) is.
(···0.9s) What role (···0.7s) did each person play everybody that is going to be on the manager side (···0.5s) has to have some
kind of role. What what did they do in order to acquire their shares on the manager side? (···1.2s) I've had many times where
people have called me and say what do they care what they did and kind of get a little bit offended that the attorney was asking
so many questions and and sometimes the attorney like really had to pry it out of them or felt they were felt they were it was
being pried out of them.
(···0.6s) The reason is because you're getting your share of the deal for basically no money. (···0.6s) The security attorney has to
write something into the agreement that says what you have done in order to get those shares so it does not become a taxable
event.
(···0.6s) So that's why they're asking the detailed questions. Now, there's another reason and this became very important on
several deals where I've helped people that got into deals with partners that they didn't know really well, but there were four
or five of them went together to do a deal together and it was it was good because they got the deal done, but they may have
had one partner that said I have management experience. I'm gonna be the person on the ground that's going to supervise the
property manager.
(···0.8s) And as they got into it, they found out that person did not have any experience or they were going to be the person
who's supervised all of the rehab and renovation only to find out that person knew nothing about it. They were envisioned
themselves as an interior decorator, but they had no idea how to supervise all the remodeling and renovation (···0.7s) in those
cases. If it is written in that you are getting 20% of the manager side for for performing these Services.
It may also say if you are no longer able to perform those Services, you will lose five percent of your shares. That means the five
that five percent is going to go to the person who has to so maybe you brought the deal to the table and you're going to
perform these Services if you can no longer perform those services and somebody else needs to then whoever is going to do
that job needs to get your shares for doing that job.
So that's why they're going to ask you all these questions. It seems a little intrusive if you've never done it before. (···0.8s) and if
you're working with an experienced sponsor (···1.3s) I know when we do it when somebody brings us a deal on we're moving
forward and we think we're going to do the deal together. (···0.8s) We ask all kinds of questions and we want you to be 100%
honest with us.
We want to know do you have any money that you can risk? And please don't tell us you have money that you can risk if you
don't. (···1.1s) Do you want to be on the loan? Will you qualify to be on the loan? If you don't think you will qualify to be on the

loan and we'll go through with you what it takes to be on the loan. (···0.7s) If not, we don't want to spend the money to have
you under written (···0.8s) or have you under written and have the loan tied up or rejected because you did not qualify.
Now when we say to you want to be on the loner. Can you be on the loan? Obviously, if you're bringing it to a sponsor it's the
sponsor who is going to have the net worth and the liquidity to get the loan done. That's why you're going to the sponsor to
begin with. (···0.6s) sometimes at sponsors also to going be the one that has the experience, but you want to start building up
(···0.6s) your (···1.2s) Credibility to be able to be on Commercial loans.
So you want to be able to say that you have been on a previous Fanny loner a previous Freddy loan (···0.5s) and your
backgrounds clean. You don't have anything on your background that would prevent you you just maybe don't have the
amount of liquidity or the amount of net worth to do it. (···0.6s) But combined with another person you could be on the loan in
that case as long as your backgrounds clean.
You could probably be on the loan with them. That would be all right. That's a way for you to get started. So there's a lot of
questions that will go on when these are baby being put together (···0.9s) one thing that would happen. If you would say to us I
would like to be on the loan with you before I would ever put together the operating agreements with the security attorney.
(···0.5s) I would have you call the mortgage broker and have them do the preliminary screening and a background check (···0.7s)
make sure that you really can be on the loan.
(···0.7s) If you can be on the loan, then we can go through and do the operating agreements and the percentages and figure
that out. So these are the kind of things. I just want you to understand how things could work out where you may fit in what
could happen and why people are asking you all the questions that they are (···0.5s) that you may think that you know, all I did
was bring the deal to the table and I want be to in the loan.
Why are they asking me all this? There's a lot that goes in to be a part of the deal and everybody had the deal has to get divided
up. The the manager side has to get divided up. We have to determine the best way to do it and we all want to do it without it
being a taxable event. So that's why all this gets done. (···1.3s) the operating agreements (···1.1s) The one for the building is
really for the investors.
That's how what's going to happen with the investors. It says that their money is at risk. It has all the disclosures of what
happens in a real estate deal all those kind of things. It says (···0.7s) what the rules and regulations are if they want to sell their
shares. (···0.7s) It will say how the how their shares will be (···1.1s) evaluated or valued at any point in time.
We have to put that in there because a lot of people if they have their IRAs in it, they have to do evaluation every year. We
don't want to have to pay to (···0.8s) have a audited financials or to have a formal (···0.5s) Brokers price opinion done. We're
gonna take the annual financials and apply the market cap rate to the annual financials and that's how we will value the
property each year. So there's going to be some minor things like that in there.
There's well, they're not They're pretty important. They're also will be that should any member. (···1.4s) Need to sell or transfer
their shares and though and it the term transfer is in there for a very good reason (···0.6s) if a member needs to sell or transfer
their shares. (···0.8s) The recipient of the shares does not become (···0.6s) a voting member. (···1.0s) Of the LLC (···0.6s) unless
they receive 100% approval of the remaining members.
(···0.5s) There's two reasons for that (···0.8s) one is that if somebody (···0.6s) were to go through a nasty divorce or something
and their Shares are half of their shares go to their spouse. We don't want their spouse coming in an intentionally trying to vote
to cause trouble in the investment just to hurt their other spouse that kind of thing can happen (···0.6s) if somebody was in an
accident and they lose their shares as part of a settlement in the accident.
We don't want a complete stranger that we don't know who now inherits the shares to have voting rights and have some kind
of effect on our property. (···1.3s) Person passes away and they their shares go to an error that they didn't really think that was
going to inherit it. We don't want that to happen in most importantly and this also goes down to how we value the property.
(···0.7s) Let's say the person is in an accident. (···1.8s) or (···1.3s) had some kind of judgment against him for something. They
did committed fraud something. or There's a judgment against them. (···1.1s) And the court comes in and starts assigning a
(···0.7s) value to their property to their share. (···0.8s) If the court can randomly assign a value they could actually strip Equity
from the remaining members (···0.6s) by having in there exactly how the property will be valued at.
Any point in time a court can't come in and randomly assign a value to the property that doesn't happen anymore. So those
kind of things are really written into the operating agreements by the security attorney to protect the investors. (···0.8s) So one
of the things that we always say to the investors is that their money is 100% at risk just like it would be in the stock market or
any other investment of that type.
However, they're protected from the operation and each other through strong operating agreements written by the Security
attorneys. (···0.8s) And in order to provide that protection, this is a manager managed LLC. (···0.8s) So that is one thing I always
want you to understand I went into more detail with you because I wanted you to understand how those protections come into
play.
But when we (···0.8s) just in general explain it and just so you know, every investor gets a complete package from the security
attorney before they ever sign off and put money in the deal. (···0.7s) These subscription agreement is what the investor will
sign off after they've received the disclosures the operating agreements everything they will sign a subscription agreements
stating that they are buying this many shares for this many dollars (···0.7s) and how they want those shares held whether it's in
their name (···1.0s) their name and their spouses name.
However, it may be with their (···0.6s) tax ID number and everything else and sent to you (···0.7s) until the sponsor of the deal.
Cosigns at subscription agreement the person is not in the deal. (···1.0s) And I kind of made a big deal of that for you. (···0.9s)
What happened? Sometimes is people feel that thing out and they they'll fill it out and send it in but they don't wire their
money right away and they think because they filled it out and sent it in and had it dated that that puts them in the deal.
(···0.8s) Nobody is in the deal till they're money is wired and any escrow account and it has been counter signed by the sponsor
of the deal.
(···0.6s) Once the money's there and a subscription agreement is counter signed. That's when somebody is in the deal and not
before so never ever ever ever ever ever sign a subscription agreement until the money's in the bank account. (···0.8s) Got it.
(···1.6s) They offering questionnaire. (···0.8s) this offery questionnaire is (···0.6s) kind of goes with this subscription agreement.
It's part of what the security attorney (···0.8s) put together and it's it sort of restates. (···0.5s) What is on the pre-qualification
form saying who they are why they're qualified to be in the investment the fact that they read all of the documents and they
understand the documents and they choose to be in your investment.
So it's really there is a protection for you. (···1.5s) So (···1.2s) all of that stuff is going basically to the investor so you (···0.6s) You
don't have to worry too much about it. Other than you have to read it and understand the operating agreements and you never
sign a subscription agreement until the money's in the bank and it comes back to you. (···0.5s) Other than that. The rest of that
is is really for your knowledge. (···0.8s) You need to understand the operating agreements because that basically is your rule
book that you have to follow throughout the investment.
Those are the rules. You have to follow. (···0.7s) To operate this property throughout the rest of the investment. (···0.7s)
Everybody good. (···1.4s) Probably more than you thought you needed to know. (···1.3s) So now that you have done all that.
(···0.8s) We went through this analysis. (···0.9s) We got to the net operating income.
We apply to cap rate came up with the value of the property. (···0.8s) the capital Reserves (···1.6s) the capital reserves are
below the line. (···0.7s) Expenses in the capital reserves are the money that the lender is going to require us to put in reserve for
future repairs. And as we do the repairs we can draw on it. (···0.9s) Your mortgage broker will help you with what the amount is
(···0.8s) at this time.
I would be putting about 350 per unit per year in here for Capital reserves for apartments. (···1.8s) For your office buildings,
you're going to need to know based on (···0.8s) what your inspection reports come back with on how much you should put in.
(···0.7s) That gets to your cash flow after Capital reserves. (···0.6s) Then you have your debt service. That's your principal and
interest that again is going to come from your mortgage broker.
See how after you did all the work. Everybody else has to give you everything else. (···0.8s) Starting to get easier, right? (···1.0s)
Then we have after the cash flow after Debt Service. This is how much cash flow is left. (···0.5s) Now, even though (···0.8s) in
this sample, we're dividing the cash flow. You never distribute all of the cash flow. (···1.2s) I mean that would be like taking your
bank account to zero and you can't take your bank account to zero.
You have to leave some operating cash. (···1.0s) What these spreadsheets do (···0.7s) in your investors know that what these
spreadsheets do is say if we distributed all of the cash, this is how much cash we would have to distribute. (···1.2s) I want you to
know (···0.5s) that when you have a preferred return in almost any (···0.6s) scenario where you have investors in the deal if you
have a preferred return.
(···0.8s) Then they investors get paid first before the managers get paid. (···1.3s) so (···1.4s) in the in these scenarios, and I want
to be (···0.8s) Just realistic with you about how it could work. (···1.0s) It is very prudent that when you first close and investment
that you don't do any distributions for at least the first if not the first two quarters.
(···0.8s) After you purchase the property that allows you to build up some very sufficient cash reserves so that you you know
what you need. You've got some money there so that then as you go forward you have money to be able to do your
distributions after that. (···0.8s) Typically distributions are done on a quarterly basis. (···1.4s) Everybody does in their own way
the way we do ours is we do ours the end of the month following a quarter end.
So we would do our first quarter distributions the distributions for March 31st would be done towards the end of April would
that allows us to do is we have our quarterly financials. We'll be done typically by the second week in April. The March
financials are done. We can evaluate our cash position (···0.5s) make sure there's no other expenses. We don't know about in
determine how much available cash we have to do distributions.
And then we would decide (···0.5s) from the distributable cash. How much do we have to give out? (···0.9s) if you have a
preferred return for your investors, which most Investments do (···1.4s) the investors get paid first, so if you only have enough
money. (···0.8s) To distribute like in this case on the 124 if we decided we were holding back the 43 like right here.
There's cash flow of 124. If we said, you know what we're going to hold back the 43,000. We're gonna put that into a reserve
account or whatever. We're not Distributing it if we only had 80,000 to distribute we would only be paying the investors that
year. We would not be taking any distribution for us (···0.7s) now. (···1.8s) In your operating documents and this is something
that the security attorney needs to know.
(···1.3s) Are your distributions going to be cumulative or non-cumulative for the investors? (···0.9s) And are you going to be?
(···0.8s) Have a catch up. (···1.5s) for the sponsors (···0.8s) So questions are going to ask are your are your distributions
cumulative or non-cumulative for the investors?
(···0.5s) And are you to going have a catch up (···0.6s) for the managers? So what that means is let's say that year one. We didn't
have the 80,000 to distribute here. If it was cumulative. We would not only have to distribute 108,000 in your two in in 2010,
but we would have to also go back and distribute the difference till we made up that 80,000 from year one.
So if the investors had accumulative return that means that an 8% preferred. (···0.8s) They get 8% and we can't distribute
anything else until those investors are getting the 8% return because that's cumulative. (···0.8s) If we get down to the end and
they haven't received an annualized 8% return before we divide up the profits at the end. (···0.6s) We got to give them their 8%
return before there's any profits.
(···0.9s) Now if we're paying them a preferred return and it's non-cumulative, which is the way we typically do it on a noncumulative
return if there's money and it's preferred the investors get paid first. (···1.6s) If they get paid and we don't take
anything then we get to do a catch up when there is money. Now. This happens a lot. And this is the way what the reason we
do it a lot of times.
We may not take (···0.7s) a distribution for the first. (···1.0s) May not take it for the first year sometimes sometimes we don't
take it (···0.8s) during the life of the investment. There may be quarters where it's short and we don't take a distribution. But
then as we get towards the end of the of the investment and we go to cell we get a check to catch up our distribution to be
equal to whatever the investors got (···0.6s) that way before we distribute everything all of the cash that's been distributed has
been distributed equally 65 35, which is what this one is.
(···0.6s) Then whatever is left over is also distributed 65 35. That's the way it's taxed. That's the way the cash is distributed and
it makes everybody equal. (···0.6s) We have always done it that way to keep the cash (···0.7s) and the tax value.
It doesn't mean it's going to cover it all but it keeps the fact that if We're paying tax on 35% of the investment. We're getting
35% of the cash from the investment. (···1.2s) if you do non-cumulative (···0.6s) for the (···2.1s) founders (···0.8s) are that the
managers? (···1.4s) But cumulative for the investors the investors may get all of their money (···0.6s) and the managers may
never catch up which could end up that the managers end up paying tax on.
(···0.9s) Income they never received (···0.5s) that's why we try not to do that (···0.5s) and that may be a little bit hard. But
remember what I said (···0.6s) in these Investments, they're Partnerships. (···1.2s) You're not you're not getting interest you're
paying tax on the income or loss that the property produces not on the cash you receive.
(···1.1s) So we let you think about that a little bit then I'm going to go to the next section and show you some different ways
that we divide the deals. (···13.9s)
(···0.6s) You are hey (···8.9s) everybody. This is Pip with pips path to property like we don't know the name Diane. I'm sitting
here with actually one of my mentors her name is Diane Bowman and we are so blessed to have her be teaching our
commercial course for you. Diane has been doing this for a very long time. She's an amazing investor a great lady to begin with
and a personal friend of mine.
And so very excited to have her teaching you guys on how to invest in commercial real estate (···0.7s) using other people's
money learning how to use (···0.6s) the highest levels of Leverage that we can make this work at and still get some cash flow
out of it and help a lot of people along the way so Diane thanks for saying yes to coming out and teaching this for us, you know
timing is everything got me right at the right time and I'm not sure why I did it but I'm glad to be here.
(···0.6s) Yeah, and I know Diane's probably gonna tell you later on in her introduction that she got I got her out of retirement.
(···0.8s) She was retired when I met her 20 years ago. She just didn't know that she was retired, right? Yes. Well, I retired very
shortly after that. Once I figured you did. Well Diana her husband and you're actually gonna hear from her husband Bob on one
of these sections as well because they have some really cool software that were the that we like to have our students the ability
to have for their commercial stuff.
And so if that's something you're interested in they'll be an opportunity if you want to have some software to make this
happen, too. But either way Bob's gonna be talking about that later on Diane's gonna be talking probably for the next I'm gonna
say 15 hours at least something like that on Commercial Real Estate. So you're gonna learn from the best of the best. Like I said,
she's one of my mentors. I know you guys are gonna love her. She's amazing, and I'm excited guys. Have you guys learn from
Diane Bowman? (···0.8s) Thank you very much. Thanks. (···15.4s)
(···0.6s) here (···10.3s) Okay, welcome back. We're coming down to the home stretch now. (···0.5s) Hopefully you have now
seen. (···1.3s) All of the parts that we have in commercial real estate, you've seen it in little bits and pieces and I kind of told you
what I was going to teach you.
I taught it to you. I went into detail. I told you why I taught you the things I was going to teach you (···0.5s) now. I just want to
kind of pull some things together show you how it fits together. Make sure that you feel comfortable moving forward the way it
is (···0.9s) one of the things I want to make sure you have is as you go forward. (···1.3s) If you need to have employees, (···0.5s)
even if you're getting part-time employees, just to get your business started.
You may want to look into having a peo rather than trying to do all the payroll yourself. One thing. I didn't mention with the peo
is in addition to them being able to provide all the benefits. They file all the payroll reports. They're all done under their tax IDs
and things so (···0.6s) you really don't have to do anything. The only thing I have to do is they tell me like two or three days
before they draw the amount out that I need to have enough cash in my bank and they do the ACH and they send me the
report telling me how to put it in my general ledger and that's it.
(···0.7s) So here is the company I know when I said Venture some people are like (···0.8s) can you spell that for me? So here it
is? It's venture or employer's resource. (···1.0s) Employers resource and bear it Whittington is the guy that I deal with I gave you
his phone number. The reason I did is (···1.1s) This is a national peo there.
They're available in all 50 states. (···0.7s) If you just call in and you get somebody new they are going to give you (···0.5s) all
kinds of questions and they're to going send you this big whole packet of questionnaire (···0.6s) and it may turn you off before
you ever get going. If you just tell Barrett that you're in the same business as Diane Bowman and you need his help. He'll know
what to do.
He can help you. He can cut down that whole big package done to a minimum amount of paperwork just the bare minimum of
what you need to do and it will save you so much time and effort. I didn't think of it at the time but as I started talking about it, I
thought oh man, I really need to cut down your stress on this. So I put this in here just for you to understand that this is
available to you. (···0.7s) now (···1.4s) I know some of you are dealing and you're starting out and you're doing single families
duplexes things like that.
And that's absolutely fine. However, I just wanted to talk to you a little bit about some of the things that have been in Money
Magazine Forbes some of the other Financial magazines that have been coming out lately. A (···1.1s) lot of people are no longer
taking retirement. (···1.5s) Do you wonder who that could be?
Maybe somebody who's come out of retirement twice now (···0.6s) and it's not that people (···0.6s) don't want to retire. It's
that we're living longer. I mean in the 19th century, there was no concept of retirement people just basically work till the end of
their life. (···0.7s) in the 21st century it probably is going to disappear again and that (···1.1s) I can tell you from a lot of (···0.5s)
friends my age and much older.
I (···0.6s) am starting to see that happen, (···0.8s) you know, people retired some retired at 65 summer retiring at 70 72 (···0.6s)
and they're like, okay, I can only play so much golf. I can only fish so much I traveled for three years or four years (···0.6s) and I
really need something to do. I'm just out of things to do and the reality is lifespan's increasing they're saying in the near future
people could live to be a hundred to a hundred and twenty years old.
(···0.6s) So what's happening is a lot of people are looking at retirement. They're still talking as though it's retirement. (···1.0s)
But they're not really looking at it that way they're looking at life now. So not so much as retiring in a traditional sense that we
do but more as taking a sabbatical. They're they're leaving the employment. They've known they're leaving the traditional job
the employment they've known in the way that they have always worked and they're looking to pursue something else maybe
a career that they always wanted to do, but they weren't in a financial position to do it or they they just were not in that mind
frame at the time.
Maybe it was something that they wanted to do. But at the time it wasn't a skill set that was necessarily needed. Now, they're
not as concerned about is it needed it's what they enjoy doing. So what's happening now is a lot of people are taking that
(···0.6s) second and third step in life and they're saying hey, (···0.7s) I'm going to go out and get myself educated in a whole new
field.
I'm going to try something new. I'm (···0.9s) gonna go after a new career that something that I always wanted to do (···0.5s) and
they're doing it to stay active (···0.6s) to be involved but not necessarily to have to work. (···1.0s) nine to five for somebody else
have regular lunch hours and things of that nature (···0.5s) and the great news is the business that we're talking to you about
whether you decide to do single-family homes, whether you decide whatever Venture you take (···0.7s) if you want to do the
multifamily, but getting additional education and the adult education.
(···0.7s) Join weekend education and pursuing something that you always wanted to pursue is a great thing to be doing right
now.
(···1.4s) They even better thing is that (···0.6s) now you may have an entire another lifetime to be able to pursue that dream.
(···0.7s) So many people say oh, I wish I just started when I was young. So do I but I didn't I would as Pips said I retired once
already then I retired a second time. Who knows. Maybe I'll retire a third time or maybe I'll get smart and call it a sabbatical the
next time. (···0.7s) So here's what we're going to do about tying up the weekend.
I'm going to talk to you about. (···1.6s) Putting together a (···0.6s) package and putting together your business plan because
remember I've said all along you're talking to people you're talking about what it is you're going to do. (···0.7s) We want to have
a nice 30 35 40 minute business plan that you can give to people that talks about your business without talking about returns
without talking about any of those things.
(···1.4s) One of the things you're always going to want to have (···0.5s) is a very very short little snippet or bio. (···0.6s) Now, you
may look at this bio and think (···0.8s) well, no wonder it was so easy for you guys to start look at all your real estate
background (···1.2s) that real estate background of my husband's came. (···1.9s) Way after his first retirement because he he
was an outside salesman.
He sold office equipment. He didn't get his real estate license or his mortgage brokers license until after his first retirement.
And then after he got him we found out they didn't do us any good in our business. Anyhow, so we just put it on a resume.
(···1.0s) All of my background and everything that I had was working for other people and yes my background did help us with
our business and it does help us with the business. (···0.6s) But it never taught me how to be able to raise money.
It never taught me (···0.6s) how to be able to deal with investors. It didn't teach me anything about the Security and Exchange
Commission as a matter of fact the very first deal. (···0.7s) That I was a member of a security transaction. I didn't even know it.
(···0.8s) My boss had put together a deal where they had bought back one of the companies that they sold and they were
buying back the assets and it required a (···0.8s) ton of work and a ton of analysis and stuff (···0.6s) and he just didn't want to
pay us the overtime.
So he offered to give us a piece of the company for doing it. (···0.8s) Little did I know that they had put it all together as a
security transaction in the piece of the company. We got was a piece of the management company in a security transaction.
Nobody ever said that to us. I mean, we got a K-1 statement and (···1.0s) We get checks every quarter.
I mean they were very small checks. We didn't get a very big piece. We got Small Checks and stuff. And then after he had
bought back the company and everything was going well, then they dissolved that company and and the company we were a of
part got sold to another company for next to nothing, but (···1.3s) Afterwards once I learned about this, I'm like, oh that's what
he did. That's how he put that deal together.
(···1.1s) So don't be afraid to do a resume. (···1.4s) Okay, I'm going to change that don't do a resume do a bio and do the BIOS
stating what what your strengths are talk about what your strengths are and if there's one person the bio should be no more
than a half page long if there's two of you the bio should be no more than three quarters of a page long. Nobody wants to read
a manuscript.
I don't care what you did in 1972. (···0.5s) Nobody cares (···0.6s) do a summary put it out there make people believe hey, this is
all the stuff. I do. These are the industries I worked in you don't have to tell them what you did in the industry. Just what you
just that you worked in it (···0.6s) make it sound good put it together and put a bio out there for yourself. (···0.8s) now (···1.0s)
How do I do the business? (···1.3s) Why Real Estate and why now?
And just so you know, this is an old slide but I happen to have it in my BIOS so I left it in here but it should look familiar to you
because it should look very much like the 2000 22 irr Report with the recovery the expansion the hyper Supply and the
recession. (···0.5s) This one just looks a little better because it was brighter colors and I maybe did a better job of cutting and
pasting it than I did with the other one. (···0.6s) But what you want to do is talk and say You (···0.8s) know the first thing we do
when we're looking at a property is we analyze the real estate cycle to decide what types of property we want to buy and then
when we get to a microeconomic market we're going to look for these same types of indicators in that microeconomic market
because you know, somebody could say that (···1.3s) any one city has good sides and bad sides and I'm sure even in a small
town that you grew up in you probably know that there were some areas in that town that we're good and some areas that
were bad.
So when we look at buying a property, we're going to look to see what makes it.
(···1.5s) Have an upside potential for that particular market. So a few things we're looking for is we're going to look and see
does it have a diversity of employment who are the major Employers in the area? (···0.9s) Or they hiring are they firing (···0.9s)
what's going on in the way we do that is we look to see who the major employers are with economic development.
We look to see what their employment record is will go to the unemployment office or the Reemployment office make sure
that they have a stability of employment and if we're buying in a small Market that's kind of like outside of the major city, you
know (···0.6s) not because buying downtown the land values kind of high.
So we kind of look like at the secondary or tertiary markets the you know, the third level out where you're looking at the small
towns. There's not a lot of demographic information available for those small areas. So what we're looking for is we're looking
to see if maybe like about 25 to 30% of the population in that area will actually work in the major city because for every dollar
of White Collar income that's gener Did it creates $3 (···0.5s) of working class or for every one white color job?
It creates three working class jobs. So if they're working downtown and bringing that out to the small City that's additional
diversity of employment in the area. We also try and check for permits see how much new construction make sure there's not a
lot of overbuild in the area because see this is from the irr report and they're talking about big macroeconomic areas and I just
happen to have one with me from the latest, irr report.
I just printed it out and I'll make some notes on it. But you know, basically what it says is yeah if the market is in expansion, that
means you you can raise the rent. Everything's going well. The rents are going up on a regular basis, but they're not going to
keep going up if you get too much inventory in the area if there's too much Supply so I check the factors to make sure we're not
going to have a Supply in any Market if I don't feel we're going into hypersupply if the employment staying steady if everything
looks good.
Then I feel we can stay in that expansion market for a period of time and that's when we want to buy, you know, the best time
to buy would be if we're just coming out of recovery. But if I can buy anywhere early in the expansion cycle of a small town,
(···0.5s) I feel that we have at least three to seven maybe ten years to be able to ride the cycle before somebody else start
coming in and building too much and we'll get to hyper Supply.
(···0.8s) If that starts to happen if there's that much demand if something comes in and changes the market so drastically that
we start to see a lot of new construction a lot of hypersupply. We always have the option of selling early. But our goal is to
typically hold a property three to seven years depending on where we are in the real estate cycle. (···0.9s) Now the other thing
we do (···0.6s) is we really analyze the property a lot, you know Brokers bring you property and they say all kinds of things.
They'll say, oh it's an a property and it's this this and this and you get there and the properties like 40 years old and it, you
know, the brick on the outside's crumbling and the the area is not that great but it's got all brand new finishes when you go
inside. It's got granite countertops and stainless steel appliances.
Well, what happened is they put all new finishes in it, but they didn't change the building. So on the building standards, the
reason we look at what the building standards are. These are boneless standards that's building owners and Managers
Association standards. (···0.9s) Typically, you wouldn't be overly concerned with how old the building is accepted affects how
much money you can borrow and what the lenders look at. So the biggest thing we are looking at is that we don't want any
obsolescence in the construction.
We want to be sure that if that building is 40 years old. There's going to be some obsolescence in the (···0.6s) in the
infrastructure and that means the lenders are going to loan less money and give the building a lower quality. Even if it's in an a
area now, it may be in an a area which is a primary area and we might be able to get high rents for it. (···1.3s) But we're also
going to have an older building that's going to require a lot of repairs and stuff.
So we have to factor that into our expenses. (···0.7s) And so when we look at a building, we don't just look at the building. We
don't just look at the finishes. We look at the building the area the tenants the finishes and the management and we put a
classification to all five of those things because all five of those things can affect the numbers that we put in to our financial
analysis.
So when we underwrite a deal, we don't go with one class because no property has ever been one class the whole way across
(···0.8s) maybe a brand new building to put brand new tenants in and a brand new area. But typically you're going to have a
combination and all of those things will factor into not only how much rent we get today. But what are expenses are going be?
to What kind of res we need to have and what our cash flow is going to be over a longer period of hold so in our analysis
because we take such a conservative approach.
We like to be sure that we're going through and looking at all of these things before we put our numbers together. (···1.3s) Now
after we do all of that and we start putting our numbers together. The first thing we do is we we look at what the current in
place revenue is and then we build a proforma from there.
(···0.8s) We do not buy on our performance numbers, even though we will build our numbers from there. We always buy based
on stated in place income. We don't want to pay for future value. It's either going to cost us time or money to get to that future
value. So we want to buy on the stated in place income that we receive from the seller. There are a few things that we're going
to make adjustments to because that will affect our purchase price number one is the taxes and number two is the insurance
the taxes will definitely change when the property is soldially if the purchase price is much.
Are then what it was in the past with that higher purchase price, you'll have a higher assessment your taxes for us as a
purchaser are going to be much higher than they were for the seller. We have to take that into account when we're doing our
analysis.
The other is insurance. (···1.7s) They we have to ensure the property for the new value. We can't we can't take the sellers
insurance number if we're buying a property. Maybe he bought it for four million when he bought it if we're buying it for seven
million. We have to ensure it for the seven million. We want to have enough Insurance to protect ourselves and our investors in
the future.
We're going to have full liability insurance. We're going to have replacement insurance and income replacement insurance
throughout the life of the project and then a few other things, you know, we're going to double check payroll with the
apartment association in the area. We're going to check the management fees with management companies in the area (···0.6s)
and we build in not just a management percent that we're going to pay a management company, but we're also going to put in
an asset management fee and that asset management fee is for us to overlook and oversee the manager to supervise (···0.6s)
and take care of our investors and to make sure that everything that we set up as a business plan is instituted by the
management company going forward on the project.
(···0.8s) After we do all that we're also going to look for.
(···1.1s) A good mortgage broker or while we're doing that. We're going to look for a good mortgage broker so that we're sure
we're putting away sufficient Capital reserves on the property. We're going to shop for the best financing that we can get
(···0.5s) and (···0.5s) join all that by getting the best numbers that we can and by being conservative in our approach. It's going
to allow us to be able to give greater returns to the investors. (···0.6s) Now the way we structure a deal (···1.2s) Just so then you
know the way we structure a deal is the investors who put money into the deal are our money investors.
They would be limited liability Partners in the building LLC. (···1.1s) In order to provide them with protection from the operation
and each other we have strong operating agreements written by the security attorney. (···0.8s) In order to do that. This is a
manager managed LLC.
(···0.5s) Now the manager is a second LLC that is established purely to run this property and it's set up by our security attorney
now in taking on the liability for the operation. We are actually willing to do that. We're willing to step in and take on the
liability for the operation as the managing member of the manager LLC. (···0.8s) But in order to secure the best financing
possible for our investors, we're actually willing to give up a percentage of our share of the deal to a high net worth individual
who will sign on the loan with us (···0.7s) and for doing that and giving up a percentage of our share the deal they're going to
get a portion of our payment on the property.
And then the hardest part of commercial real estate is finding a deal anybody. Can find a property but finding a deal that that's
a whole new ball game.
If somebody brings a deal to the table and we're able to close it. We're actually willing to share again a portion of our share of
the deal with that person. So everybody in this deal is a an owner and a partner in the deal all the LLCs are Partnerships.
Everybody gets a K-1 statement everybody shares in a cash flow the appreciation and a principal pay down throughout the life
of the project.
The high net worth individual will sign on the loan doesn't necessarily need to put cash in but they may put cash in to capitalize
on both the investment side and the manager side the person who brings the deal (···0.5s) just has to bring the deal to the table
doesn't need any money any credit. They're just bringing the deal to the table that allows all of us to make money together. So
again, just to let you know, it's a partnership. Both entities are set up as Partnerships and everybody shares in the cash flow the
appreciation and the principal pay down throughout the life of the project and that's it.
That's all the more there is to our business. So let me ask you now that you know all the players and how we do our business.
How do you see us being able to do business together? (···2.0s) And that ladies and gentlemen is how you do a business
presentation? (···1.6s) So hopefully you understand now (···0.7s) what I mean by saying?
I taught you everything you needed to know to be able to analyze a deal (···0.6s) be able to find the deal find the money and
put the entire thing together. (···0.6s) So this was your entire business presentation when you get to this screen and you see the
pulling it all together. (···1.5s) That is your business model.
That's what you need to be practicing. You need to practice that practice what I said play it over and over and over again until
you get it down pat and start going out and finding properties and finding investors and start your business because it's time for
you to come out of retirement, too. (···14.4s)
(···0.6s) here (···10.9s) Okay. So now that you have an idea of how this whole great big spreadsheet ties together, we've talked
about how you get your numbers and you go the whole way across where you start with the sellers numbers which are kind of
not on this sheet.
But you start with the in place numbers and then you do your numbers in year one and then you usually just do percentage
increases across unless you have a reason for making it different and if anything you do and anytime that you put in a number
that is anyway significantly different from the sellers or different from what you put in your assumption page, you need to have
an explanation and a reason for why you did that once you do that, you've got you've got your underwriting together.
You know, what you need to do here. So now we need to decide how We're going to put the deal together. I'm going to kind of
stick with the 3565. (···1.7s) I get asked how all the time how do you decide (···0.5s) how to split the deal the number one
reason you decide how to split the deal is by the return to the investor?
(···0.8s) How much return does the investor get (···0.6s) the investors are going to want a certain percentage of cash on cash
return in most cases is going to be somewhere between seven to eight percent cash on cash return (···0.6s) and to be easily be
able to raise money. They're going to want a return on investment on their money of somewhere between 17 to 20% (···0.5s)
over the life of the project.
That would be cash in equity. (···0.6s) So once you do your deal and you know how much (···0.5s) the deal produces then you
know how much you can give to the investors. (···0.9s) Once you meet the investors criteria. Whatever's left is for the
managers. If there isn't enough left to pay the managers. It really isn't a deal because if we can't get paid, why would we do all
the work?
(···1.0s) So in this case, we're going to stick with that 65-35 and I only left numbers in there (···0.6s) for you to be able to see
what I'm talking about and who gets what? (···1.3s) On the first Slide the 65% goes to the money investors as the investors that
are investing a million dollars of cash (···0.5s) the 35% goes to the managers. That's the people who are going to be responsible
for the operation.
And remember we protect the money investors from the operation and each other through strong operating agreements
(···0.5s) written by the security attorney and we do that because this is a manager managed LLC (···0.6s) and the manager is a
second LLC that we set up. (···0.8s) Purely to operate this property that second manager LLC will do nothing other than manage
this property.
(···1.5s) Here's the thing. I want to stress these two LLCs will be set up to operate and run this property and when the property
sold and all the finances and everything are taken care of these two entities will be closed out and there will be no other
liability to them. So I don't want you looking at these as something you set up and do ahead of time you're going to do other
stuff.
This is done by the security attorney purely to run these properties (···0.6s) now on the manager side the managing (···0.5s)
member or the founder or the sponsor, whatever you want to call that. (···1.5s) That person (···0.6s) depending on how much
they put into the deal. So on this one, I used a sample that let's say that I'm the one that found the deal. I have experience.
The lender is going to let me do the deal myself. (···0.6s) I have net worth (···0.8s) but I don't have (···0.7s) enough net worth or
enough liquidity to qualify for the loan myself. (···1.0s) In this case, I can be the managing member and I can take on the liability
for the operation and this is going to be very very true for a lot of you that may not buy real big assets to begin with especially if
you're buying an asset that is in an area that's close to where you live.
(···0.7s) Very often the lender may say you can be the managing member but you need a high net worth individual to sign on
the loan with you (···0.7s) in that case. You need to make a negotiation with the high net worth individual as to what
percentage of your share of the deal. They're going to take to be on the loan with you. (···0.6s) Now, I will say a lot of times in
this particular case.
They may want one of the members of the manager LLC to have money in the deal (···0.6s) in most cases when we've had this
happen the high net worth individual if they like the deal well enough to sign on the loan with you. They usually like it well
enough to put money in the deal too and on all the deals that we've done like this whoever the high net worth individual was
also put money in the deal.
So that was never an issue for us when we first started. (···1.6s) Here's the thing (···0.7s) that high net worth individual is going
to want to be a limited liability partner in the transaction. They do not want to take on liability for the operation. (···1.2s) It is
much easier to get a high net worth individual to sign on the loan with you. If you are buying properties that have a nonrecourse
loan.
(···0.9s) If your loans are too small and they become recourse or if you're buying a property that's a non-performing asset. It
doesn't have the occupancy that it needs or it needs too much repair in the lender won't Finance it (···0.6s) then a lot of high
net worth individuals do not want to be on the loan with you because the loan is full recourse and they do not want that on
their credit. (···2.8s) Now this next one.
(···0.8s) This is an example again the same 65-35 but we've got to split that 35 up even more. (···0.6s) So remember there's only
so much to divide the 35% comes to the manager. If there's more people involved. We've got to divide it up further than what
we already did (···0.6s) in this case. Somebody else brought the deal to the table. (···0.8s) And we would have normally given
them 25% of the deal and we would have taken 75% of the deal.
So in 2575. (···0.9s) But they didn't qualify. On (···1.4s) the loan without a high net worth individual and neither did we? (···1.2s)
The high net worth individual wanted 30% So everybody had to give up a little bit in order to get a high net worth individual to
sign on the loan. (···0.7s) If that's what you have to do to get the deal done, is it better to get 15% of something or 0% of
nothing?
(···1.7s) I hear this a lot from people is well, I thought the minimum I got if I brought the deal to the table was 25% (···2.2s) Yes,
but (···0.9s) I gave up and you gave up we both gave up something and we got the deal done (···0.7s) and we got the deal done
(···0.6s) and we're all sharing in acquisition fee. We're all sharing in the cash flow.
We're all sharing any appreciation and the principal pay down. So (···0.8s) and you got yourself into a deal you got yourself into
your first deal. Maybe your second deal or your third deal. (···0.9s) Remember getting a deal done is more important than
getting too much of a deal. If if you need this person to get the deal done. You've got to share it with them. (···2.2s) Now this is
a different way that we did a deal but this the numbers have to work on this.
(···1.0s) Remember when I said (···0.5s) people ask all the time all the time all the time. How do you divide a deal? (···0.9s) That
deal that you first looked at was 6535 and quite frankly. I (···1.5s) probably don't want to go much less than that. (···1.0s) 30 to
35% is about the least amount that I would want to take to be divided on the manager site.
It's too much work to do a deal for less than that. (···0.9s) In this case though. It was a really good deal these and we did two
deals this way exactly this way. (···0.9s) They were (···0.7s) good cash flow deals. (···0.8s) Very strong cash flow deals and they
had some upside potential. So the fact that there was strong cash flow meant that the investors were going to get good cash
flow returns. They're gonna get a good percentage and they had an upside potential so there wasn't a lot of risk in the
investment (···0.6s) because of that we were able to split those deals 50/50 that on the building side the investors who put the
money and got 50% (···0.6s) and the managers were able to get 50% now.
That's it. That's a pretty good deal. (···2.1s) But on the manager side. (···0.9s) It was also. (···1.0s) Two people who had met at a
real estate class together.
Now remember what I said, you don't become Partners right new (···1.2s) partners. (···1.8s) We had our company and he had
his company (···0.6s) and we both went on to the manager LLC. We both sign on alone. We both had management experience.
We both had some net worth. We both had some liquidity together. We had enough to qualify for the property.
So in this case, there isn't one managing member. We are both managing members. So we're splitting the deal 50 50 (···0.8s) if
you're splitting the deal 50/50 and remember the manager LLC is the people that are (···0.7s) responsible for the operation.
They have to make all the decisions. (···0.6s) When you're doing something like that, you're operating agreement has to have
something in it that says what happens if we have a disagreement.
(···0.8s) So in the manager LLC operating agreement, (···0.6s) it said if the partners ever disagree on how the operation should
be managed. (···0.8s) They each would make a presentation to the investors. (···0.8s) And it would go to a vote of the investors.
Now 90% of the time the investors don't get involved in anything.
The only time we ever ask the investors is (···1.1s) do you want to sell the property? Do you want to refinance the property
something like that? I mean it's a major decision. (···0.7s) But in this case should if there had been a disagreement between the
managers it would have gone to a vote of the investors. (···1.2s) This is the same kind of thing. But this one is on one where?
(···1.0s) We were trying to decide would we want to keep it we went in and we rehabbed it.
(···0.8s) And if we rehabbed it, did we want to sell it when we were done rehabbing it (···0.6s) or did we want to refinance it and
keep it long-term for cash flow? (···0.7s) now (···0.8s) I'm showing you this one because this is something you absolutely need to
think about. (···1.0s) any time that this is (···1.4s) an issue that you may want to do in the future.
(···1.2s) If you refinance a property. (···0.7s) Pay the investors back their money. (···0.6s) They have nothing or very little left in
the deal. And if you keep it still at a 50/50 split (···0.6s) they're making a ton of money on nothing and you're paying a higher
mortgage. The property is paying a higher mortgage. And so your share of the 50% is much less because the mortgage is much
higher.
(···0.6s) So if you're going to refinance a property and give the investors their money back, you need to have written into your
operating agreement how the percentages will change (···0.6s) once the investors receive back their initial investment. (···0.6s)
So what we did this was again a 50/50 (···0.9s) split with the investors the same 50/50 on the manager site. (···1.0s) If we sold
the property. (···0.7s) It would stay a 50/50 split and everybody goes their merry way (···0.7s) if we refinance the property and
the investors got a hundred percent of their money back.
(···1.3s) And (···0.6s) they're 8% preferred returns, so they couldn't only just get their money back. They had to get 8% for the
time. We were in it up to that point (···0.7s) if they got a hundred percent of their money back and they're 8% return. (···0.9s)
Then the split would change to 75-25.
(···1.4s) So everything after that. So now the investors are in the deal. They got all their money back. They got 8% on their
money while they were in the deal and they're going to get 25% of the investment for the rest of the time that we own it. That's
a pretty sweet deal for them. Right? So they're happy with it. They were good. We were happy with it made it worthwhile for
everybody (···0.6s) gave us both an incentive to get the work done.
(···1.0s) See if we could get it to a refinanced stage and then make a decision about what we wanted to do. (···1.8s) Here's
where one that gets a little more complicated. Remember remember the first building I showed you where the (···1.0s) Where
we had the cult and the roofers fell through and we had to do the parking lot and we had all the issues to it. (···1.5s) It took a lot
to get that deal done it.
(···0.9s) Took quite a bit. (···2.3s) This deal was split 50/50. (···2.1s) We were the sponsors on the deal and initially. (···0.7s) We
were supposed to get a higher percentage of the deal. (···2.1s) The money group that I talk about here and I want to set I want
to clarify this because it really it causes confusion to a lot of people so you might want to make a note on this or come back and
listen to it again when I talk about the money group.
I'm not talking about the people who put the money on the blue side. This is not the people who put the money on the blue
site. This is a group of attorneys who have another whole group of friends. And these are the guys that decide where those
friends will invest their money. (···0.9s) so (···0.5s) for this group (···0.9s) Bringing all of their friends to the deal.
(···0.8s) They got 35% for bringing all of the money to the deal. They brought all the investors to the deal. (···1.4s) So when I say
money group, I don't mean that they invested. I mean they brought the money they brought the investors for the money.
(···1.8s) now (···1.4s) he said we were supposed to get a higher percentage of this deal. (···0.6s) And (···0.6s) so was the money
group a little bit higher and the people who brought the deal to the table.
Now the people that brought the deal to the table originally had 25% (···1.3s) They had said that they had done all the due
diligence on the property. They provided us with all this documentation or they would provide us with all the documentation
and everything. We got ready to close. (···1.5s) When we got ready to close and we ask for the documentation that they had for
their due diligence their due diligence was two years old.
This was the property where I said remember they had it under contract two years before the seller wouldn't sell it. It had to go
back to the bank the whole thing. (···0.5s) So a of lot their due diligence was (···0.5s) outdated and have no good to us. So we
had to spend more money to go do do diligence again. They did bring the deal to the table though. They were the first ones to
tell us about it. We wouldn't have known about it without them so we kept them into deal.
(···1.1s) we were going to cut them from 25% to 20% but (···1.6s) this ended up because of when we did the new due diligence
instead of it being a performing asset that the bank and the banks management company said that they had brought it back up

to performing asset. (···1.3s) As we went in and did the due diligence that's where we found out that it needed a parking lot and
a roof (···0.8s) and all kinds of unit upgrades and this is before we knew about all the other stuff and that they had a even
though they were physically occupied their financial occupancy was below 85% So even though they presented it as being a
stabilized asset that you could get.
(···0.8s) Regular financing on it was not we had to get Bridge financing which meant a full recourse loan.
(···1.4s) well, remember what I said about the money group, (···0.6s) they were all attorneys and (···0.8s) attorneys will not sign
on anything. Well, they had the net worth and the liquidity to be co-sponsors with us. There was no way in the world. They
were gonna sign on alone and be liable for anything that was not happening. So the fact that we all had to give up a percentage
of our deal to bring in a high net worth individual meant that everybody had to give up a little bit of their percentage of the deal
to get the deal done.
It's okay. It still worked but we had to do it. So this is one of the things that that you need to talk about. And remember I said
this is really important that when the sponsor is talking to you and saying yes, I'll sponsor your deal for you and they're asking
you do have any money at risk.
Do you have any money you can risk do you have (···1.1s) is your credit clear? Can we put you on the loan? What can you do?
What are you bringing to the table? What kind of do diligence have you done? You need to be as honest as possible, but
understand if things change as we get closer to the deal being done if the lender makes other requirements the percentages
could change because you have to do what you have to do to get the deal done the lender puts other requirements on you.
You've got to do what you got to do to get the deal done. now (···5.9s) this is a sample distribution sheet and and I did this.
(···1.0s) Just to kind of give you an idea. (···0.7s) When I say that. (···1.5s) Every quarter we do distributions.
(···0.7s) It is of distributable cash. So we will look at how much available cash there is. (···0.8s) And then we'll say okay how
much can we afford to distribute (···0.5s) that is not going to hurt the property that much that's not to going hurt the business
that much. (···0.8s) That's where I would put in the total amount to distribute. We come up with a total amount to distribute.
(···1.5s) the investors get their share first if there's enough money for everybody then it gets split out and if you look (···1.0s) in
this the money investors got 65% So the 32,000 they get 20,800.
(···1.6s) The founders are the managers get 11,200. That's 35% (···0.7s) now this is the part that a (···0.8s) of lot people kind of
have a different concept about (···0.8s) Typically you remember I said the minimum investment is a lot of times 50,000 and up
to 250,000 depending on what the deal is.
(···0.6s) This case it was 50,000 now, you'll see there's some on here. It says investor five is thirty thousand investors 6 is
20,000. That's because 30,000 was their Ira 20,000 was personal. So it was the same investor just investing from two different
funds.
(···3.5s) Somehow and I'm not sure how this happens, but somehow when I talk about having investors in your deal, even
though I you use the word investors multiple times people think it's going to be one person. (···1.7s) No, (···0.6s) no one person
should be in your deal. If one person is the investor in your deal. They're going to have to sign on the loan with you and be
underwritten by the lender and they're not going to want to do that.
Those are not the people that typically you want. Typically they don't want to be in your deal. And typically you don't want
them in your deal. (···1.9s) What you're going to look for is the investors who want the passive income they want their money
working for them and to be passive investors in your deal. You want those passive investors, (···0.5s) so (···1.0s) Not Unusual to
have anywhere from in (···0.7s) most of our deals I'd say we have anywhere from eight to maybe 20 investors in a standard deal
(···0.6s) we try and keep our investor limit under 30 investors typically if I can keep it under 25 (···1.0s) You get too many
investors in a deal.
It really becomes (···0.5s) almost a (···0.7s) an accounting and logistic Nightmare (···0.5s) and that's part of how we set our
minimum and maximum standards too is how much money do we need to raise and how many investors would we have if we
set the standards like this?
(···0.7s) So in this case, there were 12 investors. There's really 11 investors because the one person is in there twice. (···3.1s)
when you do the distribution (···0.8s) The investors are sharing 20,800 and they share it (···0.8s) in proportion to the amount of
money that they put in the deal.
So each one would get a check each quarter based on the percentage that they put in. (···1.8s) Of the million dollars that we
raised (···0.6s) and then on the sponsor side of the 11,200 (···0.7s) that money would be split proportionately in what would
happen is the property would cut the checks to each of the investors because the investors invested in a property the property
would also cut the check to the managing member (···0.5s) and then that managing member LLC would cut a check to each of
the members of the managing member LLC because those people are members of the manager LLC not of the building LLC.
The only one the only thing that is a member of the building LLC is the manager entity.
(···1.0s) So I wanted you to be able to see this just so that you would have an idea and have that thought process in your mind
of how this works of how many comes in how it's divided up why I keep talking about the percentages the minimums the
maximums how everybody comes together and how the money goes back out. Now there are multitude of different ways that
you can do investor distribution.
There's a lot of software packages. You can buy that will do it for you. (···2.1s) You can do a lot of transfer things. (···0.7s) We we
still write the checks because it Go the management company does it all I do is send him a spreadsheet saying send the checks
to these people and they write the checks. (···1.8s) Because I don't have to do it. I don't really care. I mean, the only thing that I
do is transfer the money from the regular bank account into the manager account.
And then I write the checks for the two or three managers, so it's not work for me. (···1.0s) some people belong to a service
because they have so many different investors and they and they want to provide the investors (···0.6s) with a portal and access
just so you know, a lot of your management software has investor portal access that if you wanted to give your investors access
to the portal you can (···2.2s) now I'm going to give you the practicality of it.
(···1.6s) most of our investors (···1.0s) We're lucky if they look at a financial statement once a year. (···0.9s) So if we gave them
access to a portal to go in and be able to look at all the financials and all the general ledgers. (···1.4s) Just be a disaster. Okay, if
they went in, I'm sure all we do is spend over time teaching them how to use the portal that would be that would be what we
do (···0.6s) most investors.
If they're (···0.6s) we send them an email. We send out a blank email every quarter telling them exactly what happened on the
property whether we're doing a distribution or not. (···1.1s) When it was probably going out when they should expect it and
after that. (···1.5s) We never hear from them. We used to do these big formal quarterly phone calls and zoom meetings, and we
did one meeting one time after we bought the property and I rushed home from California to get there in time to be there for a
six o'clock call.
(···1.5s) Bob and I were the only two on it we were talking to each other over Zoom. So after that I said forget this I'm done.
We're not doing any more formal if anybody wants to know we send out the email we tell them what's happening and say if
you have a question call us (···0.8s) once in a great while somebody calls us but not very often so we don't go with a lot of
formal.
(···1.7s) Systems for that you can there are systems you can buy but we don't do it. (···0.9s) So that is a little bit there about
(···0.5s) all of the distributions the different ways. You can lay out your deals. (···0.8s) Do not look at the percentages. (···1.2s)
And almost hated to put percentages on here, but I did it because sometimes if I just have names you it's too hard for people to
get a concept.
(···0.7s) Whatever the percentage is (···0.5s) is whatever the numbers (···0.6s) work out to be. (···0.6s) I mean (···0.7s) on this
one, it could have been 40 60 and the manager side could have been 60 40 could be what the percentage doesn't matter.
(···0.6s) What matters is what is the return for the investors? The investors are getting the return they want whatever is left
over is for the manager and who do you need to get the deal done?
(···0.7s) And that's how you divide it up. (···0.5s) Okay. We're going to take a break here for a minute. We're gonna come back
and try and tie this together for you. (···14.0s)
(···0.6s) Here. (···9.7s) Okay. So now you know what a predictable path of progress is (···0.6s) and just so know, you I will go
through this again and have actually up the screen that that shows the real estate cycle. So you'll hear it one more time. No,
you've heard it like three times now, (···0.7s) but the good news is you have this on recording and you can play it as many times
as you want until it really just kind of flows for you.
But please don't just copy my words make it your own and (···0.7s) please read the real estate cycles and start looking at it start
looking in your own markets. Look at the different small towns and cities and neighborhoods around you and see if you can find
areas where you see the cycle is changing from one type to another that will help you more to understand what's going on.
(···1.4s) now this next one (···0.5s) we're gonna have to do some discussion on this and some of you are going be to a (···1.6s)
little stressed about this (···1.5s) we typically want to be in and out of a market in somewhere between three to seven (···0.5s)
or three to ten years depending on where we are in a cycle.
(···2.1s) Why do I say you're gonna be stressed (···0.5s) after all the work that I have just taught you of how much work it takes
to get a deal whether it's an apartment deal or a non-residential commercial deal. (···0.7s) You're thinking she has got to be
kidding me. We do all this work and we need to sell it in three to seven years. What is she thinking about?
(···1.0s) Don't people buy real estate and hold it forever. (···0.8s) Yes, some people do. (···0.8s) And if you buy real estate and
want to hold it forever, you have to remember you're going to hold it through some very low down Cycles. (···0.7s) And if you
do (···0.6s) there may not be enough income to pay your investors. (···0.6s) Well, that's going to be a little bit painful. (···0.6s) If
you buy it at the right time, I give you all this information you buy the property at the right time and you're holding it and you're
getting the whole way down here (···0.6s) and it's it's getting to that cell High cycle and you're getting all these offers and let me
tell you you do get offers.
You get people sending you postcards in the mail you get Brokers calling you every single day you get people calling your cell
phones and you have no idea how they found out your cell phone number and they all want you to sell your property and
you're getting ridiculous. (···0.8s) Prices being offered to you to sell the property and you're like, (···0.7s) why would I sell this?
(···0.7s) We're making cash flow. It's a great property. Why would I sell this property? I'm going to hold it. (···0.6s) And so you
hold it and you keep making cash flow, but then you get a little bit higher up the cycle and you get to that point where now
you're starting to get to that over build remember that that section I said about over bill. (···1.3s) Over bill can happen for a
couple different reasons over build may happen because they just simply built too many units in that market and it could be too
many apartments.
It could be too many office spaces and trust me. I've seen both (···0.7s) So they (···0.5s) it was a good it was a good business
people got in. They did the right thing. They financed it, right they built these units. They sold them they made money. So the
next person comes in and they build the units and they sell them and they make money not quite as much but they make
money the third person the fourth person and then you get the people that are doing it because they cannot because they
should (···0.7s) And when those people come in and they are building (···0.6s) or remodeling or doing whatever they're doing
and you get to that over build what happens when you get to an over build is something's got to give.
(···1.0s) And what gives is that?
You start to get rent concessions. (···0.8s) So now all of that cash flow that you build up all of that. (···0.8s) wave that you rode
going through there is starting to go away because now (···0.7s) some of your tenants are getting behind and paying rent.
(···0.8s) Some of your tenants are just moving out in the middle of the night. (···0.7s) Some people are when they move out
instead of your unit instead of you having a wait list for people moving in.
Is going a (···0.7s) couple months two months three months. Your marketing budget is increasing you're giving away a month of
free rent. (···0.7s) in order to get people in you're going to give a $200 (···0.7s) bonus to the current tenants if they bring in a
new tenant, you're really starting to be (···0.8s) Come a little bit desperate to get your units full (···0.6s) and then you find out
that.
(···1.4s) Hey, you know we've been charging. 1200 dollars a month for rent and we've had all this cash flow and life is great.
(···0.9s) and now (···0.9s) all of a sudden we can't rent a twelve hundred dollars a month. (···0.5s) You don't want to lower your
rents because that's what you've said. The market rents are so you start giving concessions. (···0.6s) So (···0.6s) you still keep
your rent at 1200 dollars a month, but they get their (···1.1s) third month free or they get their 12th month free (···0.6s) all of a
sudden you're starting to give away (···0.7s) one month free.
So even though you're posted rents still says 1200 dollars a month. That's not really what the tenant is paying anymore. (···0.6s)
You also may start giving away. You might have been charging for utilities. And now that 1200 dollars of rent is including
utilities, which means that's coming out of your budget.
(···0.6s) So what you start to see if you hold it past that over bill is all of that income that you build out built up starts to
dwindle. (···0.8s) And how do you think you're investors are going to feel about you if you held that property too long. (···1.5s)
The old saying of pigs get fed and Hogs get slaughtered follows right here.
You have to look at it that there's a point in time. Could I hold it longer and get more money? (···1.0s) Maybe (···1.7s) if I sell it
now (···0.5s) am I making more than I thought I was going to make if the answer is yes. It's time to sell. (···0.9s) And the last two
properties that we sold to you when I when I earned not that we sold to you that we sold that I told you about.
(···0.8s) Those last two properties. We actually paid prepayment penalties or defense cost on both of those properties. (···0.7s)
One of them. The defense cost was over 400,000. (···0.7s) But what we made on it what the seller was willing to pay and what
we made on the deal. (···1.2s) Was the return that we planned on making in five years and we were only into it for three years.
So the investors made the same percentage of return and they got their money back earlier, and now they have that money
that they can reinvest somewhere else and we don't have to worry about the market changing. (···1.2s) And interestingly
enough after we did that even though the market still very very strong right now and rents are still going up. (···1.4s) Most of
our investors were very relieved that we sold because we don't know what's going to happen with interest rates.
We don't have a crystal ball to know if it's going up. We met our goals. We exceeded our goals. (···0.5s) We got to the number
we wanted to get to (···1.4s) Why take the risk of holding it past when you needed to hold it (···0.6s) if you could make the
returns you want to make now. (···1.2s) Too often when you're thinking of how long you want to hold a property you're thinking
of it as though it is a personal asset.
(···1.0s) That you have this asset and you want to hold it for? Five (···1.1s) you want to hold it for 10 15 20 years and pass it on
to your children. (···1.4s) It's not your property. (···1.6s) As much as that's what you want to think and you will you will begin to
feel that way. (···0.8s) You're if you're the sponsor you're going to be doing all the work and you'll feel that it's your property.
You're putting your Blood Sweat and Tears into it. But guess what? It was your property because you put a team together to
help you buy that property (···0.6s) and that that team helped you to increase your net worth and your liquidity and got you
cash flow along the way (···0.5s) and you can't let that team down. (···0.7s) You have a fiduciary responsibility to make sure that
you meet the requirements that you set up.
(···1.3s) There's no way that you can say when you're going in (···0.7s) and say to an investor. I want to use your money and I
would like to use it for the next (···0.5s) 25 years. (···0.6s) How many investors do you think are going to want to (···0.7s) invest
with you if they need to be in a deal for 25 years? (···0.9s) Now what you could do is if you really want to be in a property is you
could have the security attorney right into the documents that you would like the option to refinance out the investors at the
end of the three to seven years.
(···0.7s) But in your documents it would still say you need to be in and out in three to seven years that would still be how you
would present it. (···1.0s) If on one specific property you decided you wanted it longer.
(···0.7s) on that one specific property the security attorney would write in a refinancing option a cash out refinancing option.
(···0.8s) Here's what you need to understand. (···1.4s) If you told the investors that they were going to get a 7% return (···0.6s)
and maybe that in it you offered an 18% (···2.6s) Return on investment after the end of the whole period that's that's cash and
equity.
(···1.3s) If you're going to cash them out and stay in the deal. (···1.4s) You you're gonna have to get bids on this property to see
what it's worth in the market if the market is gone up and somebody's willing to pay more than you are you're gonna have to
sell it to that person because your food your fiduciary responsibility is to the investment not to yourself.
(···1.2s) If you decide to stay in it, you're going to have to find financing that's going to produce enough income to pay those
investors. They return that they would get if it was sold on the open market. You have to be very very very very careful about
these types of transactions. (···0.6s) The investors are not lenders.
(···0.6s) The investors are Partners in the deal. (···0.9s) Think how you would feel if you partnered with somebody in a deal.
(···0.7s) And five years down the road. They said you know what? I like this deal. I want to keep it. I want you to go away. I'm
just going to give you this much money and I want you to go away. (···0.8s) How would you feel about it? (···0.6s) Would you say
wait a minute?
I want to make sure that I get everything out of it that I'm supposed to. (···1.4s) This is where you could really be opening
yourself up to an investor questioning whether you acted in their best interest in the transaction. (···1.2s) I absolutely would tell
you on at least your first three to five deals. You should not plan on staying in the deal.
(···0.5s) You should plan on selling the deal. (···1.4s) splitting the return (···0.6s) exactly the way the operating agreements say
(···0.8s) take your money if you choose to do something with your money, that's fine. But you have to start showing good faith
to your investors that you're acting in good faith of the investment not just for yourself. (···0.9s) if the reputate if you get the
reputation out there that you're doing this only to buy property for yourself and not in order to (···1.0s) in (···0.5s) to move your
business forward and to make everybody a win-win situation.
(···3.0s) One of the things I get asked all the time is what do I need to do first? (···0.7s) And the definition of when is what's
important now? (···1.0s) What's important now? What do you need to do now?
(···0.7s) What's important now is for you to get started in your business and take care of everybody that you do business with.
(···1.2s) You want to be sure that for those First Investors that you get that you take care of them. These are the people that are
trusting in you helping you build your business helping you move forward. You need to be sure that you're helping them to get
a return on their investment to make sure that they're they're investment funds are being properly taken care of that.
They're getting ahead. That's what's important now. (···0.9s) After you have some deals under your belt what may be important
is for you to find deals that you can then set up that have that cash out option that you may be able to cash out and buy out
your investors. (···0.5s) It's not what's important now. (···3.0s) now (···0.7s) that was a (···0.9s) very very very valuable lesson
because the minute (···1.0s) you say anything to a potential investor about the fact that your goal may be to cash them out and
hold the property.
(···1.0s) You could lose a whole lot of people because now they think (···0.8s) here's what they think and let me kind of put it in
perspective for you. (···1.4s) They're thinking you want to use them like a lender, but without the risk of them being able to
foreclose.
(···0.7s) You want to have them as a business partner, so if the deal doesn't work? (···0.9s) You don't have to pay them back. But
you want to treat them like a lender that you can just pay them off and make them go away. So what's the upside for them?
(···0.9s) That's how that's how investors would feel. If you're thinking that you want to keep the property forever. (···0.7s) Now
the answer to you is how long you should keep a property.
(···0.9s) It depends on the property you're buying and you'd have to look at it. But when you're marketing yourself, (···0.9s) you
don't want to say it depends on the property. You want to say it depends on the market cycle? (···1.3s) So we typically want to
be in and out of a market or in and out of a property and three to seven years. I'm giving you very specific numbers there
because that's the sweet spot for most investors of how long they want their money to be tied up.
(···0.7s) Three to seven years is when most investors are willing to invest into a security transaction. (···0.6s) So if you say we
typically want to be in and out of a property or in and out of a market in three to seven years depending on where we are in the
cycle (···0.7s) that that's hitting that that Golden Bell for them. So that's a good thing that you want to do. (···1.9s) and then if
they start asking detailed questions (···1.3s) You've got to stand firm.
(···0.8s) You know, what sounds like you have a great interest in my business. I can't answer specific questions at this time. If
you'd like more information, let's set an appointment to meet. I'll be happy to discuss my entire business model. (···1.4s) Always
move them on somebody who keeps asking you all kinds of detailed questions questions about property management
questions about my dad owned Reynolds, and we did this and that they may just be talking to you just to pump information
out.
Sometimes they're just trying to get all of the education that you have and they're just trying to pull it out the real investors
understand that you need to sit and discuss everything. (···0.7s) now (···1.0s) that being said (···3.0s) we had to learn some
things along the way because just like you we were not a hundred percent confident in what we were doing.
(···1.4s) Did exactly what we were told? (···0.8s) Follow these guidelines did what we were supposed to do. (···1.6s) We met
several individuals who? (···1.4s) Asked to sit down and talk to us (···0.5s) and (···0.5s) let me tell you we were scared it up.
We we had no idea. (···0.8s) What we were going to say how it was going to go but we went right through our business model
and everything was fine. (···0.6s) And then my husband met this guy at (···1.4s) he was at some meeting met this guy and he
was in town. The gentleman was in town. (···0.6s) For a business conference and he said well, the only time I can meet with you
is after our meetings (···0.8s) like at five o'clock and he was we live on the east side of town.
He was cleared on an west side of town clear down by the attractions. (···1.3s) We thought oh (···0.8s) Great, we're gonna drive
through Orlando traffic at rush hour to go meet this guy. But hey, he sounded like a serious investor. So we did it. (···0.7s) He
had a finance background. So my husband asked me to go to. (···1.6s) Yet in the car we leave early. So we get there through
traffic we go to the convention center.
We meet the guy we're like in this big huge ballroom and there's nobody in there and the tables are all set. You can tell
somebody's coming in later. (···0.8s) and we sit down and (···0.8s) my husband Bob started going through and discussing.
(···0.9s) All of our business model and stuff and then he kind of turned it over to me to talk about the finance part and what we
do and how we do all the numbers and things. (···0.9s) And we got to the end where we say.
How do you see us doing business together? And this gentleman started to talk? (···1.4s) and he talked and he talked (···0.7s)
and he talked (···0.6s) and now it's like 6:15 (···0.6s) going on 6:30, (···1.1s) and we're thinking. Okay. I (···1.0s) don't he didn't
ask any questions. He just started talking and he was telling us all about his family and what his mother did and I (···0.9s) mean
just all kinds of stuff and we're and we're just sitting there and he kept talking and then he'd look at us and then he'd talk a little
bit more and then he'd lean in and look at us (···0.5s) and then finally it dawned on me and and you have to know my husband.
(···0.9s) I love them to death. But sometimes he's one of those that if you like kick him under the table, he's going to say why
are you kicking me?
So you have to like (···0.8s) Like just try and tap him and pass a note or something because if you kick him it's gonna be all over
so I I was like trying to Pat his knee or anything and then I finally like put a note under the table and said he's waiting for us to
say that he's qualified. So he finally said well, it sounds like you're really qualified to be in the deal and the guy goes. Oh thank
heavens. I didn't know what else to say.
(···0.6s) And so the whole time we were nervous wreck thinking there's no way this guy is gonna want to invest with us. And in
the meantime, he's thinking there's no way he's qualified to invest with us. So we could have literally sat there forever before
one of us figured out what was going on. (···0.7s) But when you're new (···0.7s) you're you're so in doubt of yourself. (···0.7s)
That you don't realize that other people are doing the same thing.
If you say it the right way, you're saying that the investors need to be qualified the investors need. (···0.6s) They need to be
accredited. They need to have experience. They there's like all these qualifications you're putting on the investor. (···0.8s) And
(···0.5s) we lose that because we're so insecure ourselves. We lose the fact that the investor may also be insecure. So don't
forget about that when you're going through as as much as you may be insecure, they're probably insecure too.
So that's a good reason to take a deep breath. Sometimes listen to what the person is telling you and try to interpret what
they're saying to see whether it's going to come out okay or not. (···1.0s) Now that's what's important. Now. What do I need to
do Diane? What's going to go on here? You've given us a lot of information. We don't exactly know what to do and what the
security attorney is doing what's happening.
(···0.8s) So your job is to choose a property. (···0.6s) You have to find a property analyze the deal and make sure that the
property is a deal. That's that's job number one. (···2.1s) Job number two is to secure the property now. How do you secure the
property? (···0.7s) Because I know the question is how do I secure the property?
I don't have experience. I don't have the cash. I don't know if they're to going take me seriously. (···0.8s) That's where you need
to be out. (···0.9s) And looking for properties and partners all at the same time. You don't get to pick one or the other you have
to do both at the same time. The good news is it's the same it's the same introduction. It's the same speech. It's the same
business model. (···1.1s) You have to leave yourself open that you don't know who's going to come to you.
If you do your business model, you put yourself out there. You present yourself. (···0.7s) Just take whoever comes to you. Don't
don't say I'm only looking for money. I'm only looking for deals just put yourself out there present yourself and deal with
whatever comes your way because that's what's important. Now, that's how you win you deal with what's important now.
(···1.8s) Once you have that business partner, if you don't have the experience, if you don't have the cash to secure the property
if you don't have the the mortgage broker to help you get it done.
(···0.7s) Your sponsor can help you with that. Maybe you didn't find a sponsor but you found a high net worth individual who
can help you. That's how you can secure the property decide the holding entity and the management entity. (···1.7s) You know
what your biggest? (···1.0s) Thing you have to do here is decide the name.
(···1.3s) Once you once you're moving forward and you get to this point. (···0.8s) You know, you're you've got the deal you're
gonna go forward you now things are going to start moving quickly because you also have to do your due diligence you're
getting your loan application in place. You got all this stuff. The security attorney needs to know the holding entity and the
management entity. (···0.6s) They need to know the name because they've got to look it up in the state where the property sits
make sure the name isn't being used already.
(···0.9s) Reserve the name for you and start working on your documents because you can't legally raise money for this specific
deal till the documents are done. So while the attorney is doing all this I'm going to talk about the documents (···0.6s) while the
attorneys doing all this you're also doing a loan application over here.
You've got you're doing due diligence over here. You've got all those things. I talked about. Those are all happening at the same
time. So you are moving in kind of a nice straight line until now everything was (···0.8s) just kind of going all you had to do was
one business model. You just had to talk and know what you were doing. (···1.4s) you (···1.3s) presented yourself to everybody
when you got a deal you analyze the deal you're presented the deal with the broker.
Everything was just moving along fine. (···1.1s) If you get a deal and it goes under contract. (···1.4s) That's when you're nice little
straight line for all of you a students and organized people. (···0.8s) Your little straight line just blew out of the water. (···0.8s)
Now now if you've ever seen a whale that comes up out the of water and starts spouting water everywhere.
Guess what the whale just breached the water and it's ready to go and (···0.8s) you need to be ready to go with it. So you've
talked to the security attorney. (···1.2s) You're gonna decide the holding entity and management entity. They're going to ask
you all kinds of questions. You've talked to the (···0.7s) lender over here. They're going to have all kinds of questions. They're
going to start your loan. But guess what? You know, what the good news is over here. You already talked to them because
when you were doing your letter of intent before you submitted it you had them look at your underwriting.
They told you what they could Finance they've already seen the deal. So you're just sending them the same deal they've already
seen so this is all like moving along. They're just going to tell you how much you need to write a check for to get the loan
processing started and they're gonna move. (···1.0s) The due diligence over here is all going to start at one time. You're going to
start with your financial due diligence get copies of the rent roll the T12 and bank statements to make sure that what they said
is being deposited is being deposited.
(···0.7s) You get all that is kind of moving at one time. (···0.5s) The Security (···0.7s) attorneys going to do the basic disclosures
because those are standard they can do those. They're going to put together an operating agreement for both the LLC and the
Management LLC, (···0.6s) but there's going to be a whole lot of questions that come up maybe a whole lot of questions that
come up here on both the operating agreement for the LLC and the Management LLC and a lot of questions that are going to
come up for the lender.
(···0.7s) So as we look at this, I'm going to jump ahead a little bit (···0.5s) so show you some slides of how things are put
together. Then we're going to come back to here to finish this because right now is when things start to happen in decisions
have to be made and I want to show you where everybody fits in what kind of rolls they may have what kind of questions
you're going to get asked just so that you're prepared for what happens and why it happens as we move forward in this next
section.
(···0.8s) So (···0.8s) just take a deep breath. (···0.5s) Look at all this say (···0.7s) okay.
(···1.1s) I felt really good. (···0.6s) You got me this far (···0.6s) now you're saying everything happens at once it does and I can't
stress this enough (···0.7s) in order to win (···0.8s) you do what's important. Now, whatever phone call you get. Whoever needs
an answer. (···0.6s) That's what you do right now. (···0.7s) Don't plan don't plan that I have to do this this and this (···0.5s)
doesn't work.
(···2.0s) You've already put the players in place, you know what needs to be done you did that way back when you started doing
your letter of intent and put your (···0.6s) all of the people in place you needed now. We need to let those people do what they
need to do and you need to answer their questions and deal with what's important now. (···1.3s) Okay. (···0.9s) Relax a little bit.
I'll be back shortly with the next section.
(···13.7s)
(···0.6s) here (···10.3s) Okay. (···1.0s) So let's get back to this reg D and what we're talking about doing an SEC. (···0.9s) security
raise for getting our money because this (···0.6s) This is going to be (···0.5s) so important to you going forward.
I wanted to take a break here so that if you wanted to go out and kind of go off on the internet and look up (···0.8s) SEC reg d.
(···1.1s) 506 B and again, you could look up 506c but for your very first one I think a 506 B would be better you would obviously
check with your security attorney. And I know the next question is how do I find a security attorney? I actually have a reference
for you for a security attorney that I'm going to give you here. She's the security attorney.
I use been using her for years and I have a couple other guys I would recommend (···1.1s) you can probably find your own also,
but I know when you're starting out, it's always easier if you have a reference. (···1.3s) So (···0.8s) the general rules is to keep
your presentation generic and that's really what I've been. (···0.9s) Kind of teaching you throughout the entire time that I I've
been talking to you.
And I know it's there's been a been a lot of sessions here. There's been a lot of information but I've been trying to talk to you
from the very beginning about you know, how do you get the common quickly? What do you talk about? What do you not talk
about? (···0.6s) How do we kind of build from the very beginning how I've been saying remember when I said this and we're
building back to it. (···0.9s) Your whole business is really about (···0.6s) how you analyze a deal.
(···1.3s) How do you analyze the deal and how do you put it together (···0.6s) and to talk about commercial real estate and
nutshell? (···0.6s) That is the business. That's the entire business is how do you analyze a deal and how do you put the deal
together? That's the only two parts to it. The only other part to the entire business is keeping track of it after you close the deal.
That's it. I mean, I (···1.0s) wish it was more difficult.
But as I said, this is a great business for C students because we don't have to know too much more than that. (···0.6s) So I have
been working with you on. (···0.8s) how to analyze the deal and how to put it together sort of at the at the same time and then
we're going to clarify it up a little bit (···0.9s) but you have so much knowledge and so much information that I have presented
to you.
(···1.0s) There's a couple things that I want to be sure as you're presenting your business that you're very careful about things
that (···0.8s) new investors try to (···0.5s) don't try to make new investors. Try to make too good of an impression and
sometimes make a mistake. (···2.4s) You don't want to make an offer through your presentation. So you you can't be talking
(···0.5s) about a property that you have while you're doing your presentation.
Even if you have a property (···0.7s) under contract or or that you have under letter of intent that you're to going be looking for
money for you. Don't talk about that property. You need to talk about your business if somebody is interested in your business
and they sign it and they want to be in that property you may be able to do it but you need to talk to your security attorney
because quite frankly if you go back it's it does say (···0.5s) you have to have a substantial prior business relationship.
(···0.6s) If you (···0.6s) only met this person after you already have this offering to put out there that could be a little bit shaky.
So you want to be out there working your entire. business at one time (···1.5s) Keep your presentations generic. Do not talk
about a deal.
(···0.8s) Don't talk about anything that you currently have. The only deal that I would allow you to talk about is a deal that didn't
work. (···0.8s) If you were out there making a presentation and you have analyzed deals that didn't work you could use those as
an example in your presentation of what you normally look for but talk about why it didn't work why it doesn't meet your
business criteria.
(···1.0s) A lot of times (···0.8s) one of the things is why would I say what doesn't work? Why why would I even think of doing
that well, (···0.7s) Because that's what investors want to hear. They remember they want you to do the work that they don't
want to do if you're going through and you're analyzing all these things and all these deals don't work. You're doing the work
they don't want to do so. (···0.7s) Don't hesitate on telling people about the deals that didn't work.
And how many deals you had to analyze that that the numbers just don't work. That's okay. That's part of the business. That is
you being into business analyzing deals that don't work as you being into business. (···0.5s) Don't discuss returns. Remember,
this is a big one. Don't talk about Returns. The only thing I ever say about a return (···1.4s) And just very generic (···0.7s) is
(···0.8s) as a sponsor. (···0.5s) I won't do a deal if the entire deal doesn't produce an 18 to 20 percent return.
That doesn't mean that's what the investors are going to get. That doesn't mean that's what anybody's going to get but it
doesn't make any sense for me to even do it. A lot of times. (···0.7s) I maybe won't even go that far if I don't know the person
but I do have a criteria and if I'm talking to mortgage brokers or people or real estate brokers, I need to let them know.
(···0.7s) What my criteria is so that's that's sort of where I draw the line there because if it doesn't produce at least 18 to 20
percent, I have to give the investors their share. We have to split the balance with all of the people that are on the sponsor side
on the manager side. I'm just setting up a criteria keep records to be certain that investors. Do not purchase any private
placements you currently have (···0.8s) This is this is extremely important in you staying compliant.
(···1.2s) Most of the times is probably not going to be an issue that one time that people don't like the way it deals going or they
(···0.6s) they got into an investment. They really shouldn't have something happens. They don't want to admit that they made a
mistake. They shouldn't have been in a deal. The easier thing for them to do is to complain to the SEC and say that you trick
them to be into deal.
(···1.2s) In these cases, we always keep a record of the investor pre-qualification form that the investor filled out. We always
want that form to be filled out by the investor with the date on it. We keep those and (···0.6s) you know, we everybody says
what kind of formal way do you have of keeping them? (···0.5s) We don't we have them all in a folder. I keep them in alphabetic
order and a folder.
That is my formal way of keeping them. (···0.5s) We have very rarely had to go back and (···0.6s) review them. I have on a
couple occasions, but very rarely. (···0.9s) And we just keep that and if something would come up it shows that this is the date
they filled out the private placement. And then from there we go back and say this is what we do in our business model when
we meet somebody we talk about our business.
We do the presentation after we do the presentation they fill out the pre-qualification form and then they were in the deal.
This is when they did to form this is when they went into the deal. (···1.3s) In most cases as soon as we show that to an attorney
they drop the they they don't even do anything. We've had them write a letter and it never even goes any further than writing
the letter and the attorney writes back and says everything's in order just forget about it. Don't worry about it. (···1.4s) One
time we had a case that was brought not against us but against a business partner and we got dragged into it (···0.5s) and we
had all of our documentation in order.
And as soon as we showed the documentation, we were dropped from the case completely. (···0.7s) He's still involved in the
case, but we were dropped from the case completely because we had all of our records in order so I do I (···1.8s) take this
seriously, I do keep all of my records and I keep my presentations very very generic.
(···0.7s) now (···1.4s) what is a (···1.7s) security what's the difference between a partnership and a security? (···1.3s) Some
Partnerships are security as a matter of fact (···0.6s) all of our LLCs that we put together to buy the property are all
Partnerships. (···1.3s) And people were saying well if you're setting up an LLC, and it's a partnership, why is it a security (···0.5s)
the security is the way that it's put together.
So what makes it a security is that the investor makes an investment of money? (···0.8s) in a common Enterprise (···1.0s) with
the expectation of profits and the profits are generated solely through the efforts of the promoter. (···1.2s) So the people who?
(···1.0s) are not (···0.8s) into the security the people who (···2.0s) Have something that they're contributing are the people that
are on the founder side are on the manager site because those people did contribute to the prophet now. They may have
contributed in different ways. If you were the person that brought the deal to the table could we have generated these
prophets without the deal?
(···0.6s) Nope. So you contributed to the efforts of the promoter you contributed to our efforts and you are considered part of
the promoter. (···0.9s) Once you're on that side, you are also considered a promoter. So you're allowed to raise money because
you're on the manager side. You're also allowed to raise money for the deal. (···1.0s) If you are not on the manager side. (···1.1s)
And you raise money for somebody else's deal?
(···1.3s) And you are just getting paid for it. That is actually an illegal transaction. (···0.6s) Because we get asked all the time. Can
you just pay us for raising money? And the answer is no (···0.6s) we can't just pay you we could we can give you a share (···0.6s)
of our part of the deal and we could give you part of the acquisition fee. But if all you're doing is raising money, I can't just pay
you (···0.6s) my other issue with that is if all you want to do is raise the money.
(···1.3s) I need to be sure that you're raising the money the right way because I don't want you. (···0.9s) Saying the wrong thing
to your investors and bringing them into my deal and causing problems with my security deal. (···0.8s) And that's something
that you should think of. (···3.0s) I can't stress this enough. If you're gonna be the one that's on the deal and you're asking other
people to raise money for you.
(···1.4s) Do you know who that person is? Do you know that when they're presenting the deal they're doing it the right way. Do
you know that they're getting the pre-qualification forms? (···0.8s) You need to make sure if you do that that you're getting a
pre-qualification form from every investor. And (···0.6s) this is yours. This is the best thing you can do. (···0.6s) Remember when
I said if you do that, (···0.5s) you should have a meeting where you look at.
(···1.0s) You do a zoom call or something so that you know who that investor is you've seen that investor (···0.6s) you could
recognize them. If you had to (···0.6s) that would be a really smart move to make if you are the sponsor and the deal and the
one responsible for for it. If you are a cosigner and alone and a co-sponsor or if the person who is bringing the investor is a cosponsor
on the deal.
I wouldn't worry about it as much because they're they're going to be on the line and they would be the one that would have to
answer. But if you're the only sponsor and somebody else is bringing money and you've never met the person that the money is
coming from (···0.7s) I would want to meet them as part of the criteria for taking their money in the deal. (···1.0s) Now the
investor pre-qualification form just so you know, this.
This is (···1.0s) a (···0.9s) pre-qualification form that was typed up. This is not straight from the SEC website. (···0.5s) You would
want to get one straight from the SEC website to use now. (···1.9s) In order to be considered accredited. kind of the general
(···1.6s) consensus on it (···0.8s) is and these are the SEC guidelines not mine is if a person has enough income or enough net
worth they should be smart enough to make their own investment decisions and the SEC doesn't need to be involved.
(···1.0s) If they don't (···0.6s) then the SEC needs to watch over them. (···0.8s) Now number (···0.6s) number c letter C on here is
experience. (···1.5s) If somebody lists experience instead of a or b and just so you know, they can Circle either A or B.
(···0.8s) And that means that they're accredited and they can sign for it and there's like a whole description and thing here.
(···1.8s) If they Circle C (···0.6s) you should have on the form that you use. (···0.8s) Several lines where the person can write
themselves or type it in themselves. (···0.9s) Why they are qualified to make the investment what in their prior?
(···1.2s) Business or investment experience makes them qualified to invest in your deal. (···1.4s) Now the reason for that is if
they come in if they do see (···0.6s) instead of a or b. (···3.2s) then (···1.4s) if they do see they are a sophisticated investor not
(···1.3s) an accredited investor.
(···0.7s) And a sophisticated investor can still be in your deal if you do. Of (···1.0s) 506 B. If you do a (···0.6s) 506c you can only
have a credited investors. (···1.6s) You could have up to 35 sophisticated investors. (···1.0s) I can tell you I don't want 35
investors in any deal. (···0.9s) That's that's a lot of people to have to keep track of and to do distribution checks and everything
else every quarter, (···0.6s) but you can have up to 35 sophisticated investors in a deal.
(···1.2s) Typically, you may have one or two most of your investors if you're doing this, right and you say you're strictly SEC
compliant you have them do the accredited investor form. You're going to find out the majority of the people that invest with
you are going to be (···1.2s) Accredited investors (···0.8s) if somebody is a sophisticated investor.
(···1.7s) This is not a rule. (···2.0s) This comes from personal experience and (···1.1s) me wanting to share with you so that
(···1.1s) people that you may deal with don't get into trouble and that you don't end up. (···1.0s) Feeling terrible going forward
because we're back to more of the emotion here.
(···1.7s) They could Circle C and say they have the experience and they know what to do and they want to be in the deal and it
(···0.8s) and desperately want to be in the deal with you. (···1.4s) You need to question. (···1.5s) Where they're getting the
money to invest with you? (···2.6s) and (···0.9s) I know this sounds a little sensitive.
(···1.0s) But if they are borrowing the money to invest if they're taking a line of credit on a property (···0.8s) if they are. (···2.9s)
Taking money from credit cards anything of that nature. (···0.6s) It is in their best interest and your best interest to not put
them in your deal. (···1.3s) It always ends up. (···1.3s) Not working out for everybody in the long run (···0.6s) as well.
As you do your numbers as much as we want everything to go well throughout the project and we've had deals that have gone
very well throughout the project. (···1.3s) Things happen, there are quarters where we can't do distributions. There could be a
quarters where it's in the best interest of the investment to not do a distribution and put the money back into projects that we
can do some major Improvement that's going to greatly increase the value of the property.
(···0.8s) If somebody is counting on that money to make some kind of payment (···1.0s) that's not in the best interest of the
investment or your other investors. So (···0.6s) please make sure if you use somebody who Circle C that you understand.
(···1.0s) Is this money that they have available to invest now on the income? (···2.0s) For them to qualify by income if it's an
individual they have to make $200,000 in (···1.3s) each of the last two years are joint with their spouse.
They have to make 300,000 (···0.6s) and have a reasonable expectation of the same level this year (···0.8s) one of the things
here and and I know this this sounds really bad because you're all taking real estate classes you've (···0.8s) If you're like us we
started out doing single-family homes.
We sold our single-family homes. We moved into the commercial. (···1.0s) and (···1.8s) we didn't have that income because
(···1.3s) we didn't. (···0.8s) We weren't working. We didn't have the income to qualify and one year. We may have $300,000
because we sold houses in the next year. We wouldn't have anything because we were buying houses and we just had a little
bit of rental income but we still had we had cash.
We just didn't have the income coming in. So a lot of times for Real Estate Investors the income goes up and down and up and
down. So the fact that it has to be (···0.6s) reasonable expectation of the same level every year is a little tough. (···1.0s) The
million dollars of assets cannot include your personal residence that was a (···0.7s) clause they put in. (···1.6s) Probably in the
2000. (···0.7s) I'm thinking 2007-2008 (···0.8s) when everybody had.
(···1.1s) Millions of dollars of houses because the value of their homes went up so high and then when the value of their home
went down they were no longer millionaires. So (···0.6s) when you're figuring your net worth you have to subtract the value of
your home. (···1.1s) Unless the value of your home is negative. Then you have to include that in your net worth. I know there
really mean about this stuff. But that is one thing that we always point out (···0.6s) especially for people that we don't know is
please be honest with us Circle the right box and and let us know where you fit sometimes if you've talked to them and you met
him, you know, whether the type of job they have would have the kind of income that it needs.
(···0.6s) the disclaimer (···1.0s) if you download the (···0.7s) Pre-qualification form (···0.5s) from the SEC website or I'm going to
give you (···1.1s) a website for a syndication attorney.
They have a lot of things on their website. (···0.8s) Make sure that you personalize it that you give them away to reach you. I
mean this form so old we still had a fax number on it. We haven't had a fax in years, but we had a place for a fax number at the
time. (···1.1s) It has all the x's and stuff in it and the my company LLC when I first did this form (···0.8s) I still had my company
name in it and forgot to take out.
(···0.8s) The email address and people were sending me their (···0.6s) investors pre-qualification forms are investors were
emailing it to me, which I thought was a great idea. I probably should have just left it in and let you guys just copy and send it to
me but I didn't think that was a good thing to do. (···0.9s) Make sure whatever form you download that you do personalize it at
the bottom (···0.9s) and make sure that that it has it if you get a form from the attorney's website, it does have the disclaimer.
It's disclaimer came directly from our attorney's website. (···0.8s) now (···0.6s) follow up phrases (···1.5s) the follow-up phrases
when you're talking to these investors and you're talking about (···1.4s) How you do business? (···0.8s) How do you really know
if it's a deal? (···0.6s) Do you have any idea how often we hear that? (···1.1s) This is one reason if you remember on the very
very first.
(···0.8s) Slide or presentation the first 30 minutes that I spoke to you (···0.7s) I said, please be very careful and don't use the
word deals. (···0.8s) Don't use it easily. (···1.0s) If it's a deal. (···0.7s) Call it a deal if it's a property call it a property. (···1.1s) One
thing that we get a lot is how do you know it's a deal (···0.7s) and is it a good deal or is it a great deal?
(···0.7s) So (···0.7s) when people say how do you know it's a deal? (···1.9s) one of the answers that we always give is (···0.9s) we
take a conservative approach in our analysis. (···0.9s) Now some of you may be saying how do I know? I took a conservative

approach in my analysis. (···0.7s) If you follow all the things that I told you to do throughout this entire training, you will be
taking a conservative approach in your analysis.
(···0.7s) Couple ways that you're taking a conservative approach in your analysis just so that you understand. (···0.9s) Number
one don't be don't be overly aggressive in your rent increases. Make sure that when you're putting in the rent remember, we're
getting we're going to start right off.
We're going to use the sellers financials when we begin. (···0.9s) Year one don't make your rent that much higher than what the
seller is already getting. You don't have that much time to increase the rents too much. So make sure that you're not being
aggressive with those rent increases. (···0.7s) Also make sure that any rent increases that you're doing. (···0.8s) Are reasonable
for the tenant type that you have in the property.
(···0.6s) Is it reasonable? If you raise the rent that much that these tenants will be able to afford that rent. (···0.9s) And (···0.8s) if
not, (···0.6s) if you're planning on changing the tenant base, that's fine. Go for those aggressive rent increases. But if you do
remember to put in additional vacancy, if you're going to go for really high rent increases put in additional vacancy.
That's how you end up having a conservative approach. (···0.9s) The other and this one is very important. (···1.1s) on our exit
strategy (···0.9s) we never (···0.9s) we never build in a lower cap rate than our purchase cap rate. We never build in
appreciation. (···1.3s) We assume in the future the interest rates may increase (···0.6s) and should they increase (···0.5s) we
have a lot we have allowed for that in our underwriting (···0.8s) our exit cap rate.
(···1.0s) Is always at least two points higher than our interest cap rate. I'm going to give you a second on that. (···0.7s) We take a
very conservative approach on our exit strategy. We never assume that the cap rate will be lower at the time of sale.
(···2.0s) Should interest rates increase we already built in an exit cap rate that are that is two points higher than our entrance
cap rate. (···0.6s) Now that may not sound like a lot to you right now because you're just getting started and it just sounds like
words. (···0.6s) But I can tell you that if you are presenting your deal to somebody who is an experienced investor (···0.6s) that
line in itself will mean a great deal to that person because what that tells them is (···0.6s) is your basing (···0.7s) your numbers
and your Returns on the actual performance of the property.
(···0.5s) Not on the market (···0.6s) making you the money if the market changes you could still make money with your
property. (···0.8s) If you are putting in a lower cap rate than your purchase cap rate, then you're taking the chance that you may
not make money through the whole period but you're hoping to make money when it sells we don't hope to make money.
We're we're planning conservatively to make money (···0.5s) if the market improves or if we improve the property enough that
it changes class and because it changes class we can get a lower cap rate then that's just icing on the cake, but we don't build
that icing into our projections.
(···3.2s) Okay. Now the next one. (···0.8s) We only buy in areas where there's a predictable path of progress. (···1.8s) This may
sound a little bit interesting to you. (···1.4s) You're thinking did we talk about this Diane? I don't remember the words
predictable path progress. (···0.5s) I don't think I used those words, but I showed you the predictable path of progress when I
showed you that big real estate cycle.
Remember that from the very first (···1.0s) 30 minutes section we did that was a long time ago. I know you might have to go
back and review that but guess what I'm going to do it for you, so you'll be okay. (···0.9s) that that section I showed you when
the innovators by when the imitators (···0.7s) by when you should sell and when the idiots by That's kind of the predictable path
of progress.
We're looking for when the rents have started to increase we're looking for a diversity of employment. (···0.9s) We're looking
for the fact that there it we know the amount of construction in the area. There can be new construction, but we don't want an
over build (···0.6s) that's a predictable path of progress. (···3.5s) How are we looking at that predictable path of progress?
Remember you're going to go to the (···0.5s) you're going go to the economic development to find out who the businesses are
who's coming what's going on? Then you're going to go to the employment or unemployment office to verify it. (···1.0s) See
how all this stuff is starting to come together. It's amazing how it all starts to tie up. (···1.0s) Okay. Now before we get to the
next section, we're going to take a break for a minute let you think about it.
I'll let you pop around a little bit and then we'll come back and we'll we'll go into these next two. (···13.4s)
(···0.8s) Here. (···9.6s) Okay, welcome back. (···1.0s) So what do you think about that about why you're investing in real estate?
Remember the other thing that you can talk about about why you're investing in real estate (···0.7s) Is that real estate cycle that
I talk to you about from the very beginning remember about the fact that (···0.6s) it's the right time and if and especially if
you're feeling uncomfortable and saying that, you know, I've been studying the real estate cycle (···0.5s) and really have been
looking to invest for a period of time.
However, the prices have been so ridiculously high that we feel now is the best time to get into the market in order to provide
the highest returns for our investors.
So I'm going to go back over that again. (···0.8s) We've actually been looking at the market for a period of time (···0.7s) and we
would have liked to have started investing sooner, but the prices have been so ridiculously high. (···0.6s) That it was not the
right time to invest for investors. We wanted to wait until the prices became reasonable in order to provide higher returns for
our investors. Now I said that couple different ways you figure out what works best for you.
What you're looking for is something that sounds natural to you and like this is this is actually what you've been thinking and
what you've been doing. (···2.1s) Why are you investing in this product today? Now? That means you've got to pick a product
remember on mine. I said hi. I'm Diane with a Bowman Investment Group and we buy apartments and Office Buildings into
southeast United States and Texas.
(···1.4s) I always make I always get it. Why would you why would you buy Office Buildings or why would you buy Apartments?
(···1.0s) Obviously everybody's thinking apartments are good right now, but you know in five years they may not be thinking
that apartments are a great investment. So you have to tell them why. (···1.2s) One thing you want to do is go back to that real
estate cycle and say why you're investing in apartments. (···1.0s) You know, we're investing in apartments today, but we're
being very very careful about how we buy we're checking to make sure how many new apartments starts.
There are how many new builds there there have been and making sure there is not an overbuilt in the market where we're
investing. (···0.5s) We want to be sure that if we buy a product today that the rents will stay steady with a consistent growth
pattern over the next five to seven years of our whole period (···0.6s) so now you're saying oh, you know, they've been going up
the rents have been going up 15 20 percent.
There's no way you could lose buying Apartments. There's always a way you can lose. (···0.5s) So you want to say very
consistently very conservatively why you're looking to buy the apartments today. (···0.8s) On Office Buildings what we say any
Office Buildings is you know, you're right.
(···1.1s) A lot of people are selling the Office Buildings. A lot of the office buildings are have a lot of vacancy. However for us
we're looking at buying the single story office Flex type building because (···0.8s) it just makes sense. (···0.6s) If we would have
another disaster like the covid that comes through (···0.7s) it provides each tenant with their own individual entry and their
own restrooms.
They don't have a shared space gives everybody a sense of comfort and security and going into their own location. (···0.5s) It
also allows flexibility. We could have government tenants we can have retail tenants. If we open up the front and put glass in
the front (···1.0s) we can have shipping tenants. They can receive products with overhead doors in the back and then have a
retail (···0.7s) Center in the front (···1.2s) we could have we could have all kinds of servicing tenants.
It doesn't matter when you have those single story Flex type Office Buildings, you're opening yourself up to be able to take a
wide variety of tenants while providing them with Safety and Security and you know, what's better (···0.5s) with that kind of
building in a good Market we get tennis moving up into our building and in a bad Market we get tennis moving down into our
building. So even though there may be a little bit of leg and a little bit of (···0.9s) a change in tenant type.
We always have the potential to have a new customer base coming in. (···2.2s) Did you like that one? I know that was a lot of
wording. I'm going to give you a minute to take some notes. And remember you've got this recorded so you can play it over and
over again (···0.6s) and you don't have to quote me word for word. It's better.
If you don't if everybody starts to sound (···0.6s) like you're just parroting me then it doesn't become your own. It's best if you
use my thought process and make it your own. (···2.0s) Who are you in your Power Team? (···0.8s) Well, you know (···0.7s)
based on the fact that the real estate cycle has made it that real estate has just been so expensive over over the last few years.
We've really spent that time just making a team that's going to support us throughout this. So we have surrounded ourselves
with the best people to get the job done. As a matter of fact some of the people that we have on our team. The very first one
we have is we have a great CPA that it will be the one that takes care of (···0.6s) making sure that all of the books are kept
straight they're going to do all the depreciation.
They'll review the financials at the end of the year. Make sure all the taxes are filed on time. The second one we have is we
have decided that we are looking for. (···0.9s) Real estate brokers and we're not we're not putting all our eggs in one basket
with a real estate broker. We're looking to have commercial real estate brokers at least three in each of the major markets
where we're focusing. And the reason for that is with commercial real estate.
The the Brokers don't really share their listing as much and we want to be sure that we have an opportunity to capture as many
listings as possible. So we have been working and putting together to have multiple brokers in each City. (···0.9s) Now the other
power team member we have and this one's extremely important is we have been cultivating relationships with mortgage
brokers and let me tell you why you know, there are so many different financing sources out there.
But (···0.6s) as you as I'm sure you're aware financing changes every day interest rates go up interest rates go down One Source
has money today tomorrow, they don't have money. So there's no way for us to be able to know everybody all the time or to
waste our time and energy (···0.5s) searching for the financing for our properties. So we use a good mortgage brokers and we
have a couple people that we work with that whenever we have a deal that we're analyzing before we even submit a letter of
intent.
We're running it by our mortgage brokers, and we're putting that out there so that we know Exactly how much we can Finance
should we be able to get the property? (···0.7s) And then the last two people in our power team is we have two different types
of attorneys. (···1.1s) The first one is we always have a real estate attorney who's going be to the one that reviews our
contracts.
They're going to help us read any leases that that we need to and help us negotiate through any closing issues things of that
nature that we need help with in some cases. We may need to get a referral for a real estate attorney in the state where we're
closing the property in other cases. If it's just general information, we need we can just use our real estate attorney (···0.5s) and
then most importantly because we are doing a Reggie security to raise money in order to close these properties.
We have an SEC attorney that we use all the time for putting our documents together and the security attorney. They're the
one that they're they're going to put together all the documents necessary for us to say stay SEC compliant. They also up the
two LLCs that we're going to use to buy the properties (···0.7s) and (···0.6s) they will be the ones that will help us navigate
through any (···0.7s) Questions that an investor may have as we're putting these deals together.
(···0.7s) So with that that probably makes you wonder how we're going to buy these properties. Well guess what kind of just
told you that we're buying them because we're going to do a Reggie Security in order to buy the properties.
And with that that means that we're going to be raising money from investors and they will be raising the money and we'll be
doing that for the down payment (···0.7s) any Capital Improvements that we need the initial cash. We need to operate the
property and any additional reserves that the lender may require so that the the property is fully funded and stabilized from
day one. So I don't want you to think that we go into this and we're just scraping by by the skin of our teeth when we go in.
We're doing a full ProForm on the property and we're raising enough money to be sure that the property can operate from day
one our security attorney then is going to help us put together. The proper documents so that we can get funding from from a
bank because the bank money's the cheapest money. So if we get good financing from the bank, (···0.5s) then when we get the
good financing from the bank we can give higher returns to our investors.
So that's just a little bit about how we do and if you like I could probably spend about 30 minutes sit down and go through the
entire business model. (···2.9s) Now (···0.5s) I probably did more detail than what you will have to do on each of those line
items. (···0.7s) But I did that and I encourage you to play this section replay it play it again replay it so that for every question
that you get asked.
(···0.8s) You have an answer (···0.8s) sometimes if you answer the question before they ask? (···1.1s) Kind of like going through
and how when I talked about The Power Team I ended with the security attorney because that led into how I'm buying the
property (···0.7s) now, here's what's funny. (···1.4s) When I talked about The Power Team you notice how I said I always have
three real estate brokers in any Market that I'm in because they don't share the listing.
(···1.2s) I get asked all the time. Do you say that if you're talking to a broker and the answer is absolutely (···0.7s) why not make
them think that their competition why make them think that that (···1.2s) they're the only tree in the forest. (···0.7s) Hey.
(···1.0s) When you say because you don't share they know they don't share they know that they know you're absolutely correct.
They don't share (···0.5s) so that makes it that hey, I know what I'm doing and when you go in even if you're brand new and this
is the first time you're in this area when you go in and say that (···0.7s) it gives that broker the impression that this isn't your
first rodeo you've done this before, you know, that broker doesn't have every listing in the area and you want to spread out
your resources you want to be able to see what all is available in the area.
(···0.8s) When we talked about how you're going to buy and we mention the SEC attorney. (···1.3s) That's also telling that.
(···0.9s) Real estate broker and mortgage broker how you're to going close the deal where the money is going to come from?
(···2.1s) by answering some questions before they ask (···0.7s) you prevent them from asking questions.
You don't want them to ask. (···0.8s) So don't be afraid to start spitting some of this stuff out. (···1.1s) Way earlier than what you
would don't be afraid to tell people. (···0.8s) What you're going to do and what kind of competition and who all you're dealing
with. (···0.9s) The more people you have in your power team, the more you're willing to say. This is who I deal with.
This is what I do. The (···0.6s) more (···0.6s) it sounds like you've been in a business for a long time. (···1.4s) the more you sound
like that the less likely that the first question out of their mouth is going be to how many deals have you done or how long have
you been in business (···0.7s) and and again if they ask (···1.2s) Don't don't back off of it if they ask you have to answer and you
have to answer honestly (···0.5s) and the (···0.6s) honest.
(···0.8s) Okay, you know the word is honest. That's the one I'm trying to say. The honest answer is (···1.5s) Based on what I have
been studying in a real estate cycle and I've been looking at deals. I've been looking at prices and the the prices are just
astronomical or their prices have been (···0.5s) astronomical. (···0.7s) It was not in the best interest of my investors or myself to
be buying during that period (···2.3s) just say it.
(···1.2s) It was not in the best interest of the investors or myself to be buying during that period (···0.5s) and and that may
sound scary to you. But as someone who's in the business and hasn't really been buying a lot during that period I can tell you
Brokers are saying the same thing Brokers are out there saying (···0.8s) I don't have anything to bring to you because people are
paying stupid money right now.
(···0.9s) Just people paying stupid money. (···1.2s) I had somebody ask me how we sold our property for what we did on one of
our properties and I said I have no idea. (···0.7s) It should not have sold for what it did. (···0.9s) We put the numbers out there.
They knew what the numbers were. (···0.9s) The people that bought it have other property in that area. They should know what
it's worth. (···2.9s) but they wanted more (···0.8s) and (···0.8s) and maybe they have a crystal ball and think it's going to continue
to go up and up and up but based on the income the property produced.
(···0.6s) It just was not worth what they paid. (···1.8s) And so we decided to sell. (···0.8s) You can't compete in a market like that
if you're buying for cash flow, and we knew we couldn't. (···0.6s) So, you know, you can't either so it's okay to tell people that.
(···1.6s) But based on the fact that we haven't been buying during that market.
(···1.1s) We do have money sitting on the sidelines and are ready to purchase (···0.7s) if the right investment comes along.
(···1.6s) That's how I want you to finish that. (···0.9s) You can say you (···0.8s) haven't purchased anything now, but based on
that. (···1.8s) We have money sitting on the sidelines and if the right investment comes along we will be able to purchase it.
(···1.2s) It's okay to go there because if you don't have the money who does (···1.2s) Whoever you take the deal to as a sponsor.
(···1.0s) now (···2.1s) the next question you're going to say is where do I find sponsors? I'm going to get there too. I promise I
won't leave you hanging. (···0.6s) The sponsors are going to come from all the same places that everybody else comes from but
it comes from you talking about your business.
(···1.0s) And you have to go out and be very confident about what you're doing. (···0.7s) Sponsors will come to you. (···1.9s) One
thing I caution you on is if you need sponsors. (···1.6s) When you're meeting with somebody who says they do the exact same
business that you do. (···2.5s) Be very open and say have you ever considered partnering (···0.7s) be the first to ask?
(···1.0s) Be the first to ask if they've ever considered partnering. (···1.0s) And now I'm going to go in with a very very big
disclaimer. Remember I have only a few things I've never ever ever ever do. (···3.2s) Do not form a company with people that
you are going to partner with.
(···0.8s) Never ever ever ever form a company with people that you are going to partner with. (···0.7s) The only people that
should form a company together are a husband and wife and typically that's because in most States they're going to have to be
a partnership anyhow, so it doesn't really matter if you have to be partners anyway. (···1.5s) Even so much as Fathers and Sons
and I will tell you this from my forensic accounting.
(···1.0s) Fathers and Sons are two different ages. (···2.0s) Kind of the way it works when it's a father and son (···0.6s) they are
going to at some time in their lives have different investment criteria different things that they need to do with the money that
they have earned. (···0.6s) So it would be in everyone's best interest if the father sets up a company the sun sets up a company
and they do their deals together. They they can do every deal forever together.
They do their deals together. (···1.0s) And (···0.7s) should a deal come along that the sun wants to do with his share of his
money. He wants to do a deal with another partner. Something else comes up. He has his company to do that deal that does
not risk the father's money because the father maybe at a different point in his life and not want to take that risk. So the father
has his investment money over here the sun loses some of his and doesn't have money to invest in the next deal.
That's what he did that he then maybe he only gets 18 or 20% of the next deal because he used his money and got rid of it the
father decides to partner with somebody over here and he loses part of his money. It didn't risk the son's money over here.
(···0.8s) At some point in time their lives are going to change the the Sun is going to get married. He's going to have kids he's
going to have things that he has to spend money on.
(···0.7s) You don't want their their Investments and their business to be affected by changes in their lives (···0.6s) worse. And
the worst thing from somebody who does forensic accounting. You don't want a stranger or somebody in legal to have to come
in and say well this one put in the money and this one did work. And this one did that and this is how we have to split it up and
you can no longer have a decent holiday dinner together because of a business (···1.6s) if you are meeting strangers and you are
doing business together with people you meet I don't care how nice they are.
I don't care how great they are. (···0.6s) You don't know what's going to happen in their lives. (···1.7s) The you will be the best
friends with people that your companies do business together because no matter what deals you do when the deal is done. The
money goes to each of your companies and each of you can do what ever your heart desires with that money.
(···0.9s) Each of you can pay your own cell phone bills. You can pay your own payroll. You can pay whatever you want out of the
money that goes to your company. (···1.5s) Life Changes (···1.8s) people grow old people get sick (···1.6s) things happen (···1.5s)
I can tell you (···0.6s) we have had instances where we have had partners that have gone Rogue.
We have had partners that have done some very bad things and we are eternally grateful that that was the advice. We got early
on (···0.5s) and after having to (···0.6s) go in and divide up companies (···0.7s) where (···0.8s) best friends for years. We're
splitting up a company and Fathers and Sons were splitting up a company. It's a horrible horrible horrible thing.
(···0.8s) So each of you start your own company and you can do as many deals together as your heart desires from there on out.
(···1.6s) Father wants to get a son money to open up his company and start it. That's fine. Do it as a loan. Let him get started
after the first deal. We can pay you back and it's 100% his and and then from there on you're good to go and you can have
family dinner together. (···0.8s) Every single holiday and nobody has to argue with anybody.
(···1.4s) I cannot stress it enough. Do not become partners with a stranger. (···1.3s) when I talk about doing these deals and
having investors and having partners the number one thing that comes up when I sit in a classroom and people are talking is
(···0.9s) I know people that had a partnership and it was the worst mistake. They ever made. I know people that had a
partnership and it ruined their friendship. I know people that did this.
(···0.6s) You know the best way to end that is don't have that partnership to begin with. (···0.6s) Don't do it to begin with and it
can't ruin anything just each have your own company each of you do business. (···0.6s) I can do business with you from here till
the end of time and if we each take our own chair of the money and do what we want with it because it's money that causes
people to fight. (···1.1s) I mean, I hate to say it but that's usually what it is if everybody takes their share and does what they
want with their share then.
(···1.5s) You can go on your happy way. (···1.3s) You don't know who these people are that you're going to be in business with
you're going to be in business with them for five to seven years on each transaction (···0.6s) you want. (···0.8s) Your share of
whatever comes out of the transaction to go to you for you to be able to do what you need to do. (···0.6s) That being said
(···0.6s) make sure that you have a beneficiary named in your share.
So that whatever you want done with it (···0.6s) is done with your share and somebody else doesn't make that decision. (···2.8s)
now (···1.3s) reg d (···1.0s) What is reg D. First of all, you should look it up (···0.5s) look up (···0.6s) SEC for Security and Exchange
Commission (···0.8s) reg d. (···0.8s) 506 (···0.6s) and to start with I would strongly recommend you do a 506 b as in boy 506 B.
(···1.2s) After you have experience you can do a 506 C (···0.7s) A 506 B allows you to raise money from people who are both
accredited and non-accredited, but it does not allow you to do any advertising. There's no General solicitation. (···1.8s) Until
you have experience.
You should not be doing any general solicitation. Anyhow that can only get you in trouble. (···0.8s) So (···1.1s) Be very very
careful about this. So just as a point of reference until you get experience. (···0.7s) I would do a 506 be as in boy. (···1.5s) And
that means no General solicitation.
(···2.0s) You can only make an offer through (···0.6s) establishing a substantial prior business relationship (···0.6s) and despite
what you may have heard and what might be out there. (···1.6s) The SEC has not set up a definitive role of what may be a
substantial prior business relationship. (···1.0s) however (···0.9s) I know some people who have had to go and talk to the SEC
before.
(···0.9s) And one thing that they always want to know it's not have you met with them three times. Have you done this? It's
done that (···0.6s) it's how (···0.5s) it's (···0.7s) how well do you know and what do you know about the person who invested
with you? (···1.0s) So if you have somebody who is going to put money in your deal, it would be good.
(···0.7s) If you (···0.6s) knew something about them knew how they made their money. (···0.9s) What kind of business or
investing experience do they have? (···2.6s) Be able to identify them if they were sitting in front of you in a courtroom. That
would be a good thing just in case they ever decided to (···1.9s) file something against you (···0.9s) one thing that I suggest for
your meetings is because a lot of times this stuff is done over the internet you you talk to people you discuss what your
business model is.
You send them the pre-qualification form. They fill it out. Make sure at least one of those meetings is a zoom meeting. So, you
know what their face looks like and you know that this is the person that you're talking to (···0.7s) and and that you (···1.5s)
actually know something about them now.
(···2.1s) Substantial prior business relationship means that (···0.8s) in the US and this is especially true in the US. There is no
friends and family exemption. (···0.7s) So just because you've known your grandmother for a long time doesn't mean you've
done business with your grandmother for a long time. So make sure that even if you have family investing with you that you sit
down and discuss your business model (···0.5s) you go through everything that you would as if they were a stranger and that
you get them to sign a pre-qualification form, which I'm going to show you and you can get it off the internet.
If you go into SEC reg D. You can look at a pre-qualification form and they have them out there on the internet you can print off
I have kind of a sample here, but it's easier if you just get one from the security Exchange Commission because it will have
everything on there that you need.
(···1.1s) You want to be sure that who's ever investing with you that you know as much about them as they know about you.
(···3.4s) So let's take a break right here. And then we're going to go through and discuss some of the Reggie basics. (···13.5s)
(···0.6s) Here (···9.7s) what we use on our deals just so you know is we only use private investors and high net worth individuals
at this point in time. We have looked and we do have some foundations and we have some (···3.1s) Big Investment Trust that
we would use for very large deals and that would be deals probably over 15 to 20 million (···0.5s) at this point in time.
We haven't used them, but they would fund 90% of the deal. They would do a portion of it is debt any other portion of equity
but every deal that we have done so far has been with private investors and high net worth individuals. (···0.7s) Now we started
out and the way we do our deals and we still do a lot of deals this way just because of the type of investors we have (···0.8s) is
we do what's called an (···0.6s) SEC.
(···1.0s) 506 (···0.7s) reg D (···0.6s) B. We do a 506 B, which allows us to use both accredited and non-accredited investors?
(···1.0s) And I'm going to get into the 506b and 506c. Now (···3.1s) one big thing with the 506b is you cannot advertise (···0.9s) I
get asked all the time.
Do you have a website? We do not we don't have a website because we don't want to accidentally put anything on our website
that we shouldn't (···0.6s) we don't go out and solicit for investors. I know some people say will you say you're always looking
for properties and partners? (···0.6s) Yes, I am. But if you notice that when I talked I said I never talk about returns.
I'm strictly SEC compliant. If you would like to know more about my business. I will be happy to sit down and discuss my
business model. (···0.9s) After we establish a business relationship, I'd be happy to share some sample returns. I never
discussed that up front now for some of you that may sound evasive. It may sound like I'm not sharing enough information.
(···0.6s) Here's the reality in quite frankly.
That's how I felt when I first started. (···1.1s) What we found out is the people who really were investors that people who
understood. (···0.6s) the way that this works (···0.7s) actually expected us to say that they expected us not to answer their
question (···0.6s) not to talk to them about returns. They expected us to say we needed to discuss our business. They wanted us
to say that we needed to have an accredited investor form from them.
Now. You say wait, you said you don't always use accredited investors. We don't but it's a pre-qualification form the form they
fill out tells us are they accredited or are they not accredited (···0.6s) and based on that? We know what type of deal they
would be in if they're not accredited if they're sophisticated and I will get into this detail and go through it with you a little bit.
I'm not an attorney and don't play one on TV though. Just telling you as an investor. (···1.1s) If they're not accredited (···0.7s)
and we are doing a deal like the one we did. (···1.1s) Where there wasn't going be to any cash flow for five years, I would never
put a non-accredited investor in that deal. Even though I could have it. It was a 506b I could have but I would not do it as a
business decision it they would not be well suited to that type of investment there was too much risk in it.
(···0.6s) So (···0.6s) I want you to understand is foreign. Is this may seem to you the first time around. (···1.1s) It really is the way
business is done all the time. It's the way businesses are funded on a regular basis is (···0.7s) people just go out and raise money
for their business. It's it's just the way it is. So private investors are used to you. (···0.7s) Talking about your business and talking
about the fact that (···0.6s) your job is to always be looking for properties and partners.
That's why I'm very just (···1.2s) casual about it and then they may ask you those detailed questions and when they do (···0.8s)
just be very clear. You can't talk about returns (···0.5s) until you establish a business relationship, but you would be happy to sit
down and discuss your business model. (···0.8s) That's the way that you want to talk to people so that you sound professional in
the business.
(···0.9s) if you get (···0.9s) into the fact where you're trying to discuss returns. (···1.0s) People that really know this business.
(···1.1s) They're going to know right away that you haven't been doing it very long and that you don't know that you're not
supposed to do that. (···0.8s) Now the family office. (···1.4s) These can be really fun and we have met some great people at
Family office conferences (···0.7s) the if you can only go to one family office conference.
The one I would advise you to go to is the Wilson conference and the Wilson conference is typically held in Miami. (···1.4s) Now
what these conferences are for? (···0.7s) This is where (···0.5s) in just so you know, what a family office is. I guess I should go
back and describe that. (···0.6s) What a family office is is these very very high net worth families.
(···1.1s) They have an entire group of advisors that tells them. (···0.9s) What type of Investments they should make and so in a
family office conference you would have the advisors from these family offices that are there and they are meeting (···0.6s)
with people who come from the trust funds from the foundations that investment bankers private investors everybody Under
the Sun maybe there (···0.8s) and they'll be different (···0.7s) discussions going on.
There'll be different presentations being made. (···1.0s) They'll be a lot of discussion about what's going on in the marketplace.
What kind of what kind of Investments are they looking to make what are they looking to do? (···1.0s) We (···0.6s) we have both
both my husband and I have both been asked to speak. I've been asked to speak many times at the opal conference.
He's he has spoken several times at the Wilson conference. (···2.1s) Here's what I want you to do go in there. (···1.6s) with an
open mind (···0.8s) lots of business cards (···0.9s) and don't go just a party because they usually have these a very nice location
so you don't want to go just for the party atmosphere. (···0.9s) And you will see that there are so many. (···1.2s) Different
people there that are looking to deploy money.
(···1.0s) That it's almost overwhelming the first time you go (···0.7s) now if you go and you act as though you are desperately
looking for money if you go and you're pitching a deal. (···1.3s) That's a little bit of a turnoff. (···1.2s) Just gonna let you know
this is this is why my husband and I get invited to speak because we don't go and Pitch deals.
(···0.7s) We go to network. These are great networking events with people who are out there. (···1.1s) presenting (···1.3s)
information of what's going on in the marketplace what's going on with lending? What's going on with financing? What kind of
things they want to loan money on what kind of things they want to invest with? (···0.7s) So much information that that your
head May explode but you're there to network with like-minded individuals who (···0.9s) are in a position to be these high net
worth individuals to be the private investors.
(···0.8s) We have gone to these and afterwards we have been invited to so many different. (···0.8s) offices and and (···1.0s) to
meet people that we would have never had the opportunity to meet and in some cases. (···2.0s) It didn't really lead to a specific
deal and I'll give you an example at a Wilson conference.
(···0.6s) We were at in Miami. We met a gentleman who was from Inland Financial out of Chicago and just so know, you Inland
Financial is a very large Real Estate Investment Trust. (···0.9s) And we knew about Inland. It was actually started by a gentleman
who used to be a school teacher a school teacher in Chicago area. (···0.5s) He (···0.9s) started investing in like strip center
(···2.0s) retail places that had like grocery stores and stuff like neighborhood strip centers and he just kept buying one at a time
had investors and stuff and build up basically almost an Empire of them (···0.7s) and ended up eventually selling off that
portfolio for like billions of dollars.
It was a very big transaction (···0.5s) and they (···0.5s) turned around and and opened up (···1.2s) a DST a (···1.8s) Investment
Trust in Delaware, Delaware statutory Investment Trust (···0.6s) and they they've turned their money.
Now (···0.7s) the gentleman that we met at the Wilson conference. We thought I mean he was sitting at a table just like I am
and he had like all their brochures at about what Inland does and that they do financing and they buy properties and they do
this and you would have thought he was an employee.
He was just sitting there with with his brochures. (···0.6s) He invited us to come to Chicago. So while we were up there we went
in to see him. (···1.2s) We go in to meet him and they put us at this gigantic conference table that has all this Electronics coming
out of the center and you can meet everybody (···0.7s) and one after another all these other people start coming in and there's
my husband and I sitting next to each other like what did we get ourselves into?
(···1.3s) And we just started talking and they they opened up and said yeah, you know the (···0.8s) the information you sent us
and how you under wrote your deal. We really like the way you wonder right your deals. Remember underwriting is the way we
analyze deals because we just sent them a sample deal. (···0.8s) We sent them remember all of our assumptions of how we
underwrote not just the numbers, but how we came up with the numbers?
(···0.6s) We really like the way you think we like what you're doing. (···0.5s) Have you ever thought of doing and they were
looking to do some different developments some other things and what areas would you be interested in? (···0.8s) We met the
guy that we met was actually the Vice President of Finance for the entire company. He introduced us to a construct the vice
president of construction another vice president of development and a vice president of funding.
(···0.9s) So the vice president of funding after we determined that what they were looking to do really did in the line with what
we wanted to do now. (···2.4s) Some people would say why didn't you just say you want to do what they want to do? Hey, we
have a business model. It didn't fit with what we were doing in our lives and I didn't want to get into something. (···0.8s) And
commit to something that I didn't feel that I could fulfill.
(···1.0s) But the vice president of funding said based on what you told me. (···0.8s) your goals are (···0.9s) we have some guys in
San Diego that we think you should meet. (···1.5s) Well, that's music dire ears because Torrey Pines is in San Diego and that's
like one of our favorite golf courses. So if we have to go to San Diego, you know, we'll go to San Diego. So we actually scheduled
a couple different things that we're going on and we took our golf clubs just so you know, but we went out to San Diego and we
go to meet with these guys and we're thinking it's gonna be in this great big fancy office and it's not (···0.5s) it's in just a regular
office in a (···0.9s) kind of nice office building but it's part office building kind of hard strip center went in two of the nicest guys
(···0.7s) we ever met the one guy (···1.1s) Didn't really seem to have much interest in talking to us.
The other guy was just (···0.8s) kept talking and talking and we had to reschedule the meeting we had afterwards because he
was still talking.
He asked us how long we were in town. He scheduled for us to have dinner with him and his wife the next night. (···0.5s) I mean
we thought we were in in like gold here. This is wonderful. (···1.5s) Came to find out (···0.6s) that (···0.7s) their partnership was
breaking up and the partner who wanted to have dinner with us wanted to start partnering with us on deals wanted to start
bringing his investors and the money he had from his investors to our deal.
(···1.0s) We're thinking this is just fantastic. (···1.0s) Then he said while you're here. (···0.9s) Have you ever met Matt Romney
now? Matt Romney is the son of Mitt Romney and he runs their real estate division and his office was in San Diego.
(···0.6s) He said while you're here, why don't I make a call he made a call. He set it up. We ran over now. Matt Romney is
Wayner than we are. And this was definitely a Young Person's office. It was (···0.7s) everything you would see from a tech type
office. It was three stories wide open top to bottom with (···0.8s) no doors on the walls or no doors on the offices and stuff.
(···0.8s) But he did the same thing. He brought in all of his Partners. We sat and talked we had a great meeting and we ended up
being very good friends with him in from a business standpoint and being able to talk and go back and forth. (···1.7s) Found out
what they were looking for (···0.5s) what they're buying criteria was as the market started to change. We had all of these
people that we were able to contact.
(···0.8s) Even though the one partner that split off wasn't able to get financing for our deals. He put us in touch with two more
people that (···0.7s) that were the ones that helped us get financing on a bigger deal. We were trying to close (···0.7s) those
people came through. (···0.8s) With flying colors. The problem was the big deal. We were trying to close ended up being bought
by a real estate investment trust out from underest but they were ready to close they they had flown in the the deal was
actually I I believe either in Tennessee or Kentucky and they flew in and they were they were ready to meet us.
They were already there ready to meet us when we got the phone call that the they'd already signed a contract with the Reit.
(···1.3s) All of that from going to one conference and going and meeting people talking about the business model and being true
to who we were (···0.5s) you have to be true to who you are if you try and switch.
(···1.3s) And the moral of this story for you. (···1.2s) Is if you can these conferences are not expensive to attend, by the way,
they want people to go. That's that's part of what's there that to it as an attendee. It's not very expensive. If you want to if
you're on the speaker stage and stuff and you're going to be marketing it gets more expensive, but just as an attendee, it's not
expensive. (···1.0s) But you have to make the most of your opportunity and you have to be true to who you are.
(···1.4s) You will be tested a lot of the people that go to these conferences a lot of high net worth individuals. A lot of people
that are in the rates (···0.5s) and in this business (···0.6s) know each other if you tell one person over here, this is my business
model. This is what I do. This is how I do business and then you go to this next person and they say, oh do you want to do this?
Have you ever thought of doing this? And you say oh, yeah, that's what I do and then you tell this person. Oh, no, that's what I
do. (···0.6s) Now. You're not an expert. Now. You don't have a business model the word gets around and you just kind of get
thrown to the side and we know that for a fact because we've seen it happen to so many people. (···0.8s) So what I'm going to
tell you is all of these resources are available to you the money's out there probably more than you ever thought was available.
(···1.5s) You notice what I don't have up here (···0.6s) is family and friends. (···1.2s) Your family and friends know you as you are
today. (···0.8s) They don't know who you want to become they don't know. (···1.2s) Anything about any education you have
they don't know about any knowledge. They aren't there to guide you and to help you to become successful. (···1.6s) new
people that you meet if you are out there presenting yourself as who your new job is who you are now who you are becoming if
you present yourself that way (···0.8s) Then those people only know you as you are today.
They will only know you as you present yourself. They don't know anything about who you were in the past. (···0.7s) I (···1.1s) I
can tell you see the Pips path on here pip and I have known each other for 20 years.
(···1.3s) Just today or just yesterday pip ask me about my background pip had no idea what I did before I did this because pip
has only known me (···0.5s) as I am today. He never knew anything about my background didn't know I was a Coal. Miner's
Daughter didn't know what I went through probably didn't know I have a high school education (···0.5s) didn't matter pip only
knows me as what I became once I understood what I was doing in this business.
(···0.7s) So stop living in the past. (···0.6s) Stop carrying the burdens with you (···0.6s) and (···0.5s) just as a point of reference.
(···0.6s) My sister up until probably the last two years. (···1.0s) Called (···0.7s) what I do that thing that you do. (···0.8s) between
our real estate Investments and my teaching and mentoring and (···1.0s) I think she thought we were drug dealers because we
were always on the phone.
We we had money we were always on the phone and we didn't go to an office. She wasn't sure what we did, but (···0.6s) she
was pretty sure it wasn't good. (···0.5s) And then (···0.6s) once she saw on the property that we bought at home and she saw we
made really good money on that and she started (···0.6s) looking up properties that I showed her that we had. It was like oh
(···1.3s) Oh, you actually do that (···0.6s) now I get it.
So just so you know, it (···0.9s) does happen and it probably wasn't until our (···1.4s) maybe third deal third or fourth deal where
we had (···0.5s) friends who went into the deal with us. Now the first our first deal we did have some friends that went into it,
but they bought into the deal when original investors had to sell their shares and by that point in time, we had already been up
and had other Investments and they're like, oh I really wish honey gotten in on that first one.
So when an opportunity became available, they bought somebody else's shares somebody in but a lot of our friends (···0.7s)
had no idea and we have neighbors that have invested with us. (···1.1s) They've been in a single family home business and then
they invested with us and they're like, why didn't you tell us about this before like you never asked nobody ever asked.
(···0.8s) You didn't ask you didn't ask you never even asked what we did. (···0.7s) So it I just want you to understand. (···1.5s)
The people, you know today aren't going to ask you what you do for a living because they already know you. (···0.8s) You have
to go meet new people and start doing it. (···1.0s) And I'm going to give you a few ways to do that. (···0.7s) So why did you start
thinking about where you could go and start meeting people and I know some of you are going.
I don't know anybody has any money. I don't belong to any organizations where people have money. Guess what we didn't
either. (···1.1s) we did not either we live in a very (···1.6s) Well, it's a metropolitan area now, but we move there it was not I
mean the town that we live in in Florida used to be known as the celery capital of the world. Do you know what you need to
grow celery you need swamp water and we had lots of it so (···1.2s) We we were not in an area where there were a lot of high
net worth individuals floating around how well floating might have been a bad term because we had a lot of swamps but we we
were not in that kind of a Marketplace.
However, (···0.8s) once we got out and started breaking down those barriers and going out and doing what we were supposed
to do it became much much easier to raise money (···0.6s) and most of our investors I'd say well I wouldn't say most (···1.1s)
Probably about 40% of the money that we have in our deals is from people's Ira accounts people who have self-directed IRAs
(···0.6s) a lot of those people.
(···0.6s) Had retirement accounts or had Ira accounts and then ask us for referrals of how they can open up an IRA account a
self-directed IRA and just so you know, there are lots of companies out there with self-directed IRAs. I mean we have people
that are there with Equity Trust And depending on the area in your servicer Equity Trust has been very good.
We have people with Quest that do Quest Ira. We have people with the IRA Club out of Chicago. (···2.3s) Trying to think of who
else we I mean, we we have multiple ones they and they they love it. They it's (···0.5s) the way they they want to have their
retirement money in there. They (···0.8s) We send out all the forms we do most of the work for getting it done for them.
(···0.6s) Biggest thing is you have to know how to contact your IRA administrator and get us the forms to fill out. We'll be glad to
do that. And then you put it in (···0.7s) once you become good at it and your security attorney will do a lot of the work for you.
(···1.1s) You'll have more money than you know what to do. (···1.0s) So, how are you feeling about moving ahead and raising
some Capital with your reg D Securities?
You ready to do that? (···3.0s) Let's get going. (···0.9s) Because this I will tell you single-handedly. This is what changed our lives.
This is what took us and and changed our lives and made it that we were ready to. (···1.0s) Go out there and be able to buy
whatever we wanted to buy. So hopefully I can do the same for you. (···2.6s) Now you ready?
(···0.7s) Here we go. Oh. (···3.8s) Got Flames everywhere. (···0.8s) Number one stop asking for money. (···0.8s) When your kids
ask for money, what do you think? The chances are that you're going to get that money back? (···1.6s) Most people would say
slim to none. That's how other people feel too. (···2.4s) There's an old joke out there about this.
(···1.5s) Uncle who (···1.0s) When he retired he looked at how much money he had in his account. (···0.9s) And he sent out an
email to all of his family and friends. (···1.1s) And in any email, he said he fell on very hard times. (···1.4s) And he asked them all
to borrow money. (···2.4s) and nobody responded (···1.6s) except one nephew (···2.0s) and when the nephew when he emailed
the nephew, he said I don't really need your money.
I just wanted everybody else not to ask me for money. So I sent the email ahead of time. (···0.7s) So (···2.3s) don't ask people for
money. Don't talk about money. (···0.6s) Don't even think about money. Now. You're going Diane.
Oh I do is think about money. There's no way I can do this business because I don't have any money. You know what that's
great. (···0.6s) I don't care if you have any money. (···0.7s) We like people who don't have money will help you find a way to
start getting money. (···1.0s) sell the sizzle (···1.3s) sell this sizzle (···1.0s) tell me about your business. (···1.3s) Are you excited to
be investing in real estate? (···0.7s) Why are you investing in real estate? (···2.0s) We invest in real estate because everybody
needs a place to live.
I mean in today's in today's market doesn't everybody need a place to live. (···0.6s) Everybody needs a place to live. Everybody
needs a place to work. (···1.1s) We invest in real estate. (···0.9s) because (···2.9s) it's you can see it touch it and feel it (···0.7s)
and it's one of the few Investments that can be leveraged to increase returns.
(···1.0s) I'm going to say that one more time give you time to think about it and to write it down. (···1.3s) Why are you investing
in real estate? (···1.3s) We invest in real estate because you can see it touch it and feel it. (···0.8s) And it's one of the few
Investments that can be leveraged in order to increase returns. (···2.6s) so (···0.9s) did you get that give you a second to write it
down?
(···1.2s) And then we're going to take a break and we're going to come back and go through this and discuss what I just said to
you. (···0.8s) So you're prepared when people tell you you're crazy for investing in real estate today? (···13.8s)
(···0.6s) here (···10.0s) Okay, welcome back. So where we left off we were talking about the banks the insurance companies and
the agency financing. (···1.2s) I can tell you that the majority of what we use for both our apartments and our non-residential
commercial is the Fannie Mae and Freddie Mac loans.
(···1.2s) It's the agency financing. (···0.5s) We have had a couple of the loans that the mortgage broker has found us through
insurance companies. (···1.1s) I (···1.2s) they were okay loans (···1.1s) there were a few little caveats to them that made it a little
bit more difficult, but it was okay the the loans were much better than the cmbs which, you know are my least favorite loans
ever (···0.7s) now the banks.
(···0.7s) The only time that we have actually gone to a bank for the loan. (···1.1s) Has been when we bought small properties
(···0.8s) and just to clarify on that where we've gotten the loan directly from the bank. (···0.6s) We didn't go to a bank directly.
We went to a mortgage broker (···0.5s) who then shopped out Banks who would finance that type of small property to try and
find a bank yourself can be (···1.7s) a lot of work because every Bank when they're financing these small commercial properties.
(···0.8s) You have to know how much money they have available (···0.6s) in in that particular part of money for a deal and then
does your deal. (···0.8s) Fit with whatever their particular criteria is at the time and let me give you an example the property
that we owned in, Pennsylvania.
(···1.0s) When I told you about it was 28 Acres when we looked at it initially it was a house a dance hall in ten cottages (···1.0s)
and it was great. It was right across the creek from where I grew up (···0.6s) had been operating as a campground for a long
period of time should have been fairly easy to finance. The problem was the person who was running. It did not keep any
Financial records. It was basically a cash business.
So you don't have any Financial records to go on (···0.7s) as we found out more and more. They also were (···0.7s) not charging
enough to (···0.8s) make it a cash flow property. So it wasn't going to finance that way. (···1.0s) From that standpoint then we
were told to go to the local banks because there were a lot of options with the local bank on that size property. (···1.4s) So we
did and we started shopping a local banks. And the first thing we were told is to look for a rural development loan since it was

in a very rural area (···0.7s) and what we found out on the role development loans was yes, the area qualified the property
would qualify except that there were too many buildings on it.
You could only have four permanent structures (···0.8s) and those permanent structures only two could be living areas the
others (···0.6s) Could not be living areas and we made the joke while two of ours floated down the river during their the flood
after the hurricane.
So does that count as being movable? (···0.8s) And what we learned just in case you want to know on a rural development is
you have to be able to move a building six feet in order for it not to be considered a permanent structure (···0.5s) which I never
understood but coming from a (···0.8s) country environment and being raised out in the country. There were a lot of the
farmers in our area who had buildings that were built on railroad ties are on skids.
And I guess the reason for that was if the tax assessor ever came around or if the bank ever came around they could hook that
building up move at six feet and it was not considered a permanent structure now quite frankly. I know some of those buildings
had never been moved in all the years I ever lived there but they could be moved so that disqualified us from that then there
were these small business loans, but the property had too many houses for the small business loan.
There were all these different things they were Farm loans there were multitudes of loans and every bank that we went to told
us to go to another bank because they had a different lending program. (···1.1s) By the time we were done, we had actually
gone to 27 different lenders (···0.6s) on the 28th lender. We ended up financing it as a campground and it was not financed
even as a real estate transaction.
It was actually financed as a business loan from this particular lender. (···0.9s) About four years after we financed our property
that bank quit doing those loans because they had this one special box that they had to fill with business loans and when they
saw our property they qualified it because it was a business loan that would be secured by real estate and they really just
wanted to have the real estate secured.
(···0.6s) So rather than us go through that ever again when we bought those small properties that I showed you the Colony
Woods and the Oliver Court those were two small for the agency financing when we bought those we went to a mortgage
broker and the mortgage broker went out and found lenders found banks that would loan on those particular properties.
They knew all the criteria of all the different banks. They had done the underwriting on our deal. They knew what was going on.
We didn't have to shop for all the different lenders. They did all the work for us. So I just wanted to go over that with you that
when you're when I say that you can go to a bank and get the financing yourself. (···0.7s) Don't do it. Don't go to the bank
yourself go to a mortgage broker and have the mortgage broker do the work for you.
(···1.0s) Now the next ones (···0.7s) when we talk about the investment Banks the Pension funds hedge funds and cmbs. (···0.7s)
Those four are going to want to do more of the Performing assets. They're going to want to buy they're going to want to fund
properties that are closer into that secondary and primary Market (···1.4s) the cmbs.
I will take that back cmbs will do things. They will do non-conforming properties. They will do some properties that are in the
tertiary markets, but their cost for doing it is going to be much more expensive than what you would have with the agency
financing (···0.5s) and some of the other lenders the other three the investment Banks the Pension funds and the hedge funds
(···0.7s) because they're dealing (···1.3s) with investor money that is coming in (···0.6s) and they're highly regulated now (···0.9s)
before the crash of 2008-2009.
(···2.5s) They were they're lending was a lot more flexible. Now, they're lending is more highly regulated. There are going to be
more attorneys fees things like that. That'll be involved. And again in most cases. (···0.5s) You're not going to find these loans on
your own you're gonna find the loans through a mortgage broker.
(···1.0s) The next question I get is if I have to get everything through a mortgage broker. Why are you telling me about all the
options? (···0.6s) The reason I'm telling you about all the options is to give you some good bad and ugly about each of them.
(···0.6s) I've already talked to you about the banks (···0.6s) the insurance companies and the agency financing the good news
about the investment Banks. The Pension funds in the hedge funds while they could be a little more expensive.
Wow, you may have to pay more attorneys fees, maybe jump through some more hoops. (···0.9s) They are not regulated the
way that a normal bank would be regulated. They basically can kind of set their own lending standards based on how much
money they have at the time how much funds they need to deploy. They they change their regulations on a (···1.9s) just a
regular basis.
So (···0.6s) you could be denied by a pension fund today and two months later. They want that kind of property in their
portfolio. So let's say they had (···2.7s) Five billion dollars of apartments in their portfolio and somebody just sold off three
billion dollars worth of it. Now they're going to be desperate to get apartments in their portfolios.
So they're going to be very flexible on lending (···0.7s) in that portfolio right. Now. Those are the kind of things that the
mortgage broker knows he knows what's going on with these different funds (···0.6s) and (···0.8s) sometimes it's good to know
kind of the logic behind it because you may hear (···1.0s) From a mortgage broker. There's there's just no way we can get you
funding out of this. There's no way that you're going to qualify for that. There's no money available from these different funds
and then two months later.
There's all the money in the world. And so that's the crate. That's the difference in the criteria. (···0.8s) I can tell you from
personal experience at one point in time. I (···1.1s) wish I was working with some doctors who were trying to buy a medical
building and when they first looked at the medical building (···0.5s) the hedge fund that they were looking with wanted them to
have a (···0.8s) 1.3 Debt Service ratio, which is even higher than what the normal standard normally is, a 1.25 or higher debt
service ratio.
They want and what that means. Is that for every dollar of debt service. You have a dollar 25 of income. So that's what a 1.25
Debt Service ratio. Is it just kind of broke it down in? (···1.4s) Normal terms for you. (···2.2s) After they had been out they were
still looking for money couldn't have been more than three or four months later.
They got a call. (···0.7s) From the mortgage broker asking if they had purchased the building yet. And if they were still looking
for money, they said yes, we're still looking for money. We want to buy this medical building. (···0.5s) He had a fund that was
willing to loan at a 1.1 Debt Service ratio what that meant was for every dollar that the building generated for every dollar of
net operating income that the building generated (···0.6s) they were willing to to have a mortgage of a dollar.
It was a 1.1 Debt Service ratio. (···0.9s) They basically didn't care if you had any money left over they didn't care. If you had any
money left over to do Capital Improvements. If you had any money left over to do anything, they were good 1.1 Debt Service
ratio. We're good to go. (···0.6s) The reason was they needed medical buildings in their portfolios. So it was probably a short
window of time.
They had lowered their standards and said we need these products in our fund. (···0.5s) So that's the good part of the
investment Banks the Pension funds and the hedge funds is when they need a product (···0.7s) in their portfolio, excuse me.
They are willing to lower their standards in order to get that product into their portfolio. (···1.4s) The cmbs I talked a lot about
that on one of the previous slides.
I'm not going to go back into it again biggest thing is just remember that you know exactly what you have to do. (···0.8s) Once
you have the loan and what your performance is (···0.6s) and that you are well aware that you're (···1.3s) lender legal fees are
probably going to be much higher than what they will be with any other loan doesn't mean you couldn't get good financing just
means your costs are going be to more expensive and you're going to have kind of handcuffs on you on your operation.
(···2.3s) now equity (···0.7s) There's all kinds of places to get equity. (···2.7s) And a lot of people go looking for equity in all the
wrong places. (···2.0s) Our number one place to get Equity is from private investors. (···0.8s) and (···0.9s) I know I see people
saying well that's good for you.
But we don't have any private investors. Guess what when we started neither did we we didn't have any private investors.
(···1.0s) weren't really sure what we were doing in the business either but (···0.8s) we went out talked about our business told
them what we were going to do and within 30 days. We raised a million dollars to do our first deal. (···1.1s) There the good
news about private investors is most of them probably know more about what you're doing than you do.
(···1.4s) That's a great news. (···1.2s) What they're looking for is a place to deploy their funds. (···0.9s) And that's kind of a term.
You want to know dry powder and deploying their funds. (···0.9s) Private investors are people that have quite a bit of money.
And quite a bit of money can go in a multitude of terms. (···0.8s) In some cases that money may not seem like a lot of money
but it's cash that's sitting in a retirement account joint.
Absolutely nothing. They they've pulled it out of the stock market are they pulled it out of a bond fund and it's sitting in a cash
account in an IRA account and it's not doing anything. They want to deploy those funds they want to put it to work and they
want to put it to work at something that they they feel they understand. (···0.9s) One reason they like real estate is they can see
it touch it and feel it.
They it's it's not this kind of cloud of unknown. (···2.0s) A lot of times what we we have with the stock market and with Bitcoin
and the nfts (···1.0s) is people may want to invest in it, but they don't fully understand it and they can't see it touch it and feel
it. They don't feel comfortable risking their retirement account with that.
So a lot of private investors are looking for places to put their retirement money where they feel they can they can actually see
the product and know what it is. (···1.6s) The other private investors that we find are people who have been investing in all
these different things that we talk about and they just want diversity in their portfolio. They invest in stocks. They invest in nfts.
They invest in Bitcoin they invest in everything.
(···0.6s) but (···0.7s) they also like real estate. They want to have a little bit of everything but they don't want to do the work.
(···0.7s) They don't want to be the managing member. They don't want the liability for the operation. (···0.8s) This is one of the
questions I get all the time if these people have money why don't they do the do it themselves because they don't want to that
is the number one reason (···0.5s) they don't want to do it themselves.
(···1.1s) They have this money. Maybe they're already working a full-time job or they're retired. (···0.8s) I actually have a condo
in a rather high-end retirement. (···1.5s) Not a retirement community but a lot of people in that Community are retired. We
have two private golf courses on the beach. (···0.5s) I can guarantee you those people a lot of them don't want to work. Some
of us do some of us like working.
(···0.7s) A good majority of them have been there done that and they don't want do to it anymore. They want their money to
work. (···0.5s) So you have to not think about you (···0.5s) and quite frankly. Maybe you don't want work to anymore. So if you
had the cash, did you do you to want do all the work or would you rather invest your money with somebody else and have
them do the work? (···0.7s) That's where private investors come from? (···1.2s) Crowdfunding (···0.7s) you can use
crowdfunding. (···0.6s) However, I will tell you on your first couple deals.
It's going be to a lot harder to get crowdfunding on your first couple real estate deals. (···0.8s) Once you have a track record and
the crowdfunder that you have to go through a crowdfunding. (···1.3s) Administrator to put it together (···0.7s) once you have a
track record and they can put out your bio and your portfolio. Then it's much easier to raise money through crowd funding
trying to raise money through a crowd funding source on your very first deal (···0.6s) can be very very difficult.
(···1.7s) Rates are there real estate investment trusts now? A (···1.7s) lot of people look at a rate as competition (···0.6s) and we
have bought properties from REITs that are selling (···0.5s) properties that are older properties. (···0.7s) Why would a Reit
become an equity investor (···0.7s) in a deal that you're purchasing for one if it's a deal they're selling (···1.1s) and they want to
stay in the deal for ongoing Equity, but they don't want to own it out, right?
They just want to be (···0.9s) an equity member with you. They just want to put funds into it. (···0.8s) Many times they'll do it for
tax purposes. (···0.5s) They want rather than sell the property out, right they will. (···0.8s) Come in and put shares into your deal
as part of their Reit (···0.6s) that that happens.
It's happened many times. Also a lot of REITs in their Investment Trust. They have a part where they actually own the real
estate and they have another Branch where they fund real estate. So in that funding they'll do debt and Equity. They will be
both the lender and an investment partner. So in a Reit that does financing they will be both a debt inequity partner and I can
tell you that we have found the REITs to be debt inequity Partners in doing that through our mortgage brokers again, a lot of
the mortgage brokers know the rates that want to be debt and Equity partners.
(···2.0s) Opportunity funds now (···0.7s) an equity partner in an opportunity fund is a (···0.7s) little bit harder to find (···0.9s) this
would be something you probably find more going through.
(···1.9s) Some of the local government agencies things of that nature (···0.9s) and again, I (···0.7s) would not do this. (···0.9s) On
your first or second deal an opportunity fund and anybody who is a financial advisor. (···1.4s) It would be in your best interest to
save those until you have some experience under your belt. (···3.7s) That's (···0.8s) just from people.
I know who have (···1.0s) sometimes (···0.9s) become very disappointed and lost deals because they they went to these
opportunity funds or they went to financial advisors thinking that they were going to be able to get the money for their deal
and they (···1.1s) excuse me. They put all their eggs in one basket (···1.0s) and they work in some in some sense let on to believe
(···1.3s) that that they would be able to fund the deal on quite frankly.
These people could fund the deal. (···0.6s) There's a difference between can and will. (···1.1s) And once they got further into the
transaction, they found out the experience level. They just got down to the end and they weren't willing to do it. (···0.9s) this is
where if you start with the private investors, if you start with having high net worth individuals, if you start with with having
your (···0.6s) smaller Network and and doing a (···1.8s) reg D 506 B where you you do a private placement that you go out and
you only do deals with people of which you have a pre-established relationship and you do it the right way.
(···0.8s) After you have a couple deals under your belt, then you can do a 506 C that you can Market to accredited investors go
out and you have that resume behind you.
(···0.8s) Too often what happens is people that are brand new (···0.7s) shoot for the moon and they try and go to the highest
net worth individuals. They can find they try and find one investor to fund the whole deal (···0.6s) and if that investor falls
through (···1.3s) The deal's done. (···0.7s) Now.
We've been in this business for a long time. We were really good track record. (···1.1s) To this day. We have never done a deal
where one single high net worth individual has come through (···0.6s) we have met with many of them and they talk a great
game and they fire you up and they make you think that they're going to bring all of the money and I've had them say not only
are we going to bring the money for all the equity we're gonna bring the debt and Equity we'll do all but 10% You only need to
bring 10% to the table (···0.6s) and they will string you along and string you along and they never come through.
(···1.7s) Rule number one (···0.8s) never give anybody money up front to raise money for you. (···1.9s) Never give anybody
money up front to raise money for you. I (···0.9s) have never seen that work for anybody yet.
And I I have many students who can tell you a Horror Story (···0.7s) even after I preached and preached and preached and
preached and said never ever ever do this and they went out and did it and then tell me how much money they lost doing it
(···0.5s) never give anybody money up front to raise money for you (···0.6s) if somebody is going to bring money to your deal.
(···0.7s) Give them a piece of the managers (···0.7s) share of the deal for bringing money to the table.
(···0.6s) If the deal closes they can get a part of the acquisition fee and they can be a part of the deal. They get paid if the deal
closes if they bring the money to the table and if the deal closes. (···0.9s) If they don't want to do that, that's a very big red flag.
(···1.2s) investment Banks and Trust (···0.8s) these are very often. (···1.0s) entities that will do (···1.0s) the 90% financing (···1.4s)
and I don't because I said these other people are going to tell you they'll do 90% (···0.7s) These guys are going to be honest up
front.
They they want to they want to have the majority interest in a deal the investment banks in a trust are going to want to have
90% of the deal. (···1.3s) now (···0.9s) The difference is they're going to place a mortgage (···0.5s) on the property for for a
portion.
Maybe 75 80% and they're going to bring the other percentage as money. (···0.8s) The rest that other 10% they are going to tell
you that you need to raise and bring that 10% to the table and they're going to be absolutely honest with you that if you can't
bring that 10% to the table, then they're not going to do the deal and they're going to want to see that you have investors for
that 10% (···0.7s) This is not uncommon.
A lot of the big investment banks are trusts that are out there. (···0.5s) They want to do both debt inequity because that's kind
of how they (···1.0s) they split their Investments. They they do the debt part for the guaranteed interest every month. And then
the equity portion is where they they get to share any appreciation on the property. So there's there's splitting the money that
they're investing.
They're doing part of it as a secured investment that they're going to put the mortgage on the property and they're going to
have a secured interest payment. The other portion is going to be their risk investment where they are to going get (···0.9s) a
percentage of the appreciation on the property (···1.0s) That's perfectly normal, but they will be absolutely honest upfront that
you have to have 10% of the money that you need to raise from your private investors.
(···0.8s) Foundations a lot of times foundations have to invest money that they have in the foundations (···0.6s) and a lot of
times a foundation may be very much like the Investment Bank and Trust. (···0.6s) Some foundations only want to do debt
some foundations want to do a combination of debt inequity. (···0.6s) Some foundations want a guaranteed return. So you have
to be very careful when you're looking at these of what kind of returns you need to have (···0.6s) and in your documents.
Is it written for them to be a partner and still have a guaranteed return? That's where you have to be very careful with the
foundation. (···2.1s) High net worth individuals (···1.4s) remember we talked about these when I showed you the manager side
of the Box the high net worth individual (···1.4s) a lot of times the high net worth individual (···1.2s) Wants to invest some of
their money and get a return on their money, but a lot of times they also (···0.7s) want to capitalize on the velocity of money.
(···0.6s) And what I mean by the velocity of money is they want to (···0.6s) make money with their net worth and their liquidity.
(···0.6s) They do not want to invest all of their liquidity.
So let's say that you need to raise a million dollars. The minimum investment is 50,000 to maximum is 250,000. They may
decide to put a hundred thousand in your deal, but they want to sign on the loan with you. (···0.6s) They want to be a part of
that. (···0.8s) Manager side to sign on the loan with you because for signing on the loan with you, they're going to make money
on their hundred thousand. That's where they're they're gonna make their return and they're going to share and in the cash
flow and depreciation and principal pay down but for signing on the loan with you, they're also going to get paid without
putting any money in the deal.
They're also going to share in the cash flow the appreciation and the principal pay down. So they're making their net worth
work for them. They're making the fact that they already have a net worth. They're capitalizing on that Network.
So those High net worth individuals who (···0.8s) are asking you tell me about this side over here. Tell me what tell me how this
is put together. (···1.0s) Too often. I've seen new investors when somebody says tell me about how this site is put together over
here and they're talking about the manager side. The person will start to panic thinking that they're worried that (···0.6s) the
(···0.6s) the sponsor the person bringing a deal is getting too much of the deal.
That's not what they're asking at all they're asking what they need to do to qualify to be in there. So never worry about it. And
one thing on that before I go in and I'll talk about the family office after we take a break the one thing you should always be
cognizant of (···1.1s) Is these investors true investors (···0.6s) don't want to do the work themselves?
(···1.3s) True investors want you to do the work for them (···0.7s) a true investor should want you to get paid for doing the work
for them. (···0.6s) They should not be questioning. (···0.7s) How much now if you're being excessive in your acquisition fee, if
you're being excessive in your percentage? Yes, they're going to question that if you're taking standard acquisition fee and a
standard percent and they're getting the return they want.
(···1.1s) don't be surprised if (···1.1s) you have investors that that say (···1.2s) how much of the deal are you getting (···0.8s) and
(···1.3s) how much time are you spending on it? They're not thinking you're getting too much and I know as a new investor.
That's what you have in the back of your head because you're thinking people are giving you money. They're not giving you
money. You're doing them a favor by using their money.
(···0.7s) But they're thinking is (···0.6s) if you're percentage isn't big enough. Are you going to dedicate time to taking care of
their money? (···1.0s) Investors want to be sure that whoever is over here running the deal (···0.6s) is getting taken care of well
enough to take care of their money. I'm going to take a break here for a minute. This was a lot of information for you. We're
going to take a break and we'll come back and I will go back to these high net worth individuals and we're gonna discuss family
office.
(···14.0s)
(···0.8s) Here. (···9.2s) Okay, so welcome back to the below the line for commercial and the TLC. (···0.9s) So now that you
understand what this is for and why we're doing this calculation. I'm going to take a little bit of time and go through the
calculation that I just talked to you about.
(···0.5s) Now just as a refresher remember what we're going to do we're gonna talk about this as though this building had a
hundred thousand square feet. So let's get into the to what we're doing the entire building had a hundred thousand square
feet. We have 25,000 expiring that's (···1.1s) just 25% of it (···0.7s) here is what we're looking at and I want you to do it.
I'm to going break it out in two sections for you. The first is remember the renewal probability renewal probability means that
70% of this square footage should renew 30% should be new tenants. (···0.5s) So the 30% new tenants is here 30% new of the
25,000 is 7,500 square feet. (···1.9s) If the current if like let's say the current rants are at $18 a square foot.
We're going to charge somebody who renews will charge them $20 a square foot a new tenant 21 dollars a square foot. (···0.8s)
Now here is why I'm giving you that example. This is just kind of a little bit of Refresher. (···0.9s) Remember When (···1.4s) we
talked about that (···0.5s) non-residential commercial is very very different from residential in residential you have a posted
rent for each type of unit that you have.
Whatever that posted rent is that's what each tenant has to pay. That's fair housing. You have to charge each tenant the same
amount based on the type of unit they have (···1.0s) In commercial you don't (···0.6s) it's (···0.5s) business owner to business
owner. Whatever anybody negotiates. That's what you get so we could charge a renewing tenant less than we charge a new
tenant.
We may not choose to however if that renewing tenant signs. The lease early takes less in commissions or takes less in
leasehold Improvement signs a longer lease. There could be a multitude of reasons why we start them out at a lower rent per
square foot. (···1.0s) If they take a smaller space, we may charge them more rent per square foot if they take a larger space, we
may charge them less rent per square foot.
So everything is a negotiation and this is also where (···0.5s) you're leasing agents will help you. (···1.3s) That being said it's
important for you to kind of stay on top of what you're doing and make sure that the leasing agent isn't giving away the farm
every time that they lease a property just so that they can get a higher commission.
That is one thing that we kind of push the leasing agent on no matter what the leasing agent comes to us. No matter what offer
they make initially saying this is what we we have talked to the tenant about we always push back and say why don't you offer
them this instead we always make them work and negotiate because (···0.6s) I mean their salespeople they're always going to
give you their their lowball offer first. So you have to negotiate with them.
(···0.6s) So in this case at 30% (···0.9s) new 7,500 square feet at twenty one dollars a square foot. (···0.8s) The year one rent
would be a hundred and fifty Seven fifty. That's the 7500 at 21 dollars a square foot. Everybody okay with that? (···1.9s) Year
two we're going to raise the rent 3% now depending on where you are in the market how much it your rents are going up. But
standard three to four percent a year in most area (···0.6s) is pretty much what it is, especially when you're negotiating a longterm
lease.
(···0.5s) So year two the rent would be $158-130. year (···1.3s) 3 the rents 158 763 (···1.6s) that means the total rent for the
three-year lease would be 474 393. This is a new lease. So the commission is six percent that means that we would pay
28,463.58 for commission.
(···1.9s) The tenant Improvement allowance (···0.6s) and I did this based on the fact that (···0.5s) you know. (···0.9s) we used to
figure in about five dollars a square foot for a renewal and and (···0.8s) about twelve dollars a square foot for A (···0.9s) new
lease (···0.6s) but cost have gone up and tenants are asking for more if we're giving them if they're rent is going to be twenty
one dollars a square feet fifteen dollars a square foot is is pretty good.
Do not be surprised. Like if your rent was going to be 30 35 dollars a square foot. You may be giving 20 22 dollars a square foot
for tenant Improvement allowance. That is not unusual at (···0.7s) I want you to see kind of the (···1.6s) the way that it goes
(···1.1s) a lot of times the tenant Improvement allowance is not very far off from what the rent per square foot is for the first
year because remember we're trying to give them incentive to move in (···0.6s) if they wanted more of this if they were asking
for specialty things we would make them sign a five-year lease instead of a three-year lease.
We may make them sign a seven-year lease. We just had a tenant that is a (···0.5s) very good tenant that we've had for a long
time at the property in Texas and we knew they were coming up for Renewal and that property is going to go on the market
next year.
It's it's coming up to term with Wells Fargo. So we're going to put it on the market next year. We wanted a longer lease to add
value to the property. (···1.2s) Then came back asking for quite a bit of money or telling us they were going to put quite a bit of
money into their Suite to customize it for the way they wanted going forward. (···0.9s) They ask us for a certain dollar amount
and we came back and negotiated with them and didn't give them everything.
They were asking for but came close to what they were asking for, but said we would only do it if they signed a 10-year lease.
(···1.0s) They came back. (···0.7s) Came to our number but said they'd sign a seven-year lease. So you see how it's all a
negotiation. I mean they they initially asked for. $60,000 (···0.9s) from us we came back with 40 we ended up at I think 45 to
47,000 that were giving them and instead of a five-year lease.
They're signing a seven year lease we ask for 10 we came down to seven everybody goes back and forth on everything
everybody expects a negotiation. So don't always give in and when a leasing agent brings you something just jump on it. You
always have to negotiate. That's the way the game is played. (···1.3s) So in this case the tenant Improvement allowance of $15 a
square foot equals a hundred and twelve five.
(···1.0s) So (···0.6s) our total first year expense. (···0.8s) Would be a hundred and forty dollars and 964 140,964. (···0.8s) Our rent
the first year is only 1575. (···0.9s) That's 90% of our first year rent that we have to put out to bring this tenant in.
(···1.2s) But think of the alternative if you don't spend money and bring in the new tenant, how long is this unit going to sit
vacant? How long does it take you to fill? (···1.2s) When we are doing our performance just so you know on average. We never
do less than six months of vacancy if we know that units are going be to coming up. So on our 30% (···0.5s) that would be vacant
that it we think we're to going have new tenants.
We also build in six months of vacancy for that 30% (···2.1s) if we get somebody in sooner that's money in our pocket. (···0.9s)
And I know this is a little confusing right now, but I just want you to understand this is where we said there can be a value play
in your tilc. (···1.3s) if (···1.7s) 80% of the tenants renew instead of 70% then our vacancy shrinks.
(···1.0s) Our commission shrinks our tenant Improvement shrinks and that's money back in our our pocket. So that's a value
play that you have on the property if you can perform better than what you put (···0.9s) Into your proforma if you can
outperform that that's money that goes back into your operating account.
And that is how you do a value play with your below the line items on a commercial property. (···1.2s) You know, that's a lot of
words for you right now. We're gonna go back over again in a second. (···0.9s) now (···1.4s) here's where this might come into
play again a little bit and let you see what a value play would look like there. (···0.9s) On the 70% renewal we're going to do
them.
We're only doing them at $20 a square foot. Not the 21. (···1.0s) The first year rent is $350. (···1.5s) Second year rent is 351 for
third year 352-806 total rent of a million 54 everybody. Okay, you leave it up here for a second so you can follow through.
(···2.0s) Add 3% commission. (···0.5s) That's 31,26210. Remember the commission's only half as much on a renewal.
(···2.5s) the tenant Improvement allowance (···0.8s) is about half as much on a renewal. (···1.4s) So even though we're doing
way more square footage. (···0.8s) It's only costing us half as much per square foot. So that's 131 250. (···1.4s) Our total firstyear
cost is $162.876. It's (···1.0s) only 47% of our first year rent and here's even a bigger part.
(···0.8s) We didn't have any vacancy. (···1.2s) In the first one we had six months of vacancy before (···0.7s) we put that tenant in.
(···2.7s) on this (···2.1s) It's alright on this one on a 7500 square feet from the time one tenant moves out till we get the newly
even if we start negotiating the lease as soon as we know the tenants moving out by the time we get here and get a new tenant
in it could be at least six months maybe more.
So that's six months of lost rent that you have maybe seven months. So we lost all that rent. Plus it cost us 90% of our first year
rent just to get somebody in and get the lease going. (···0.9s) where (···0.8s) If we can keep that tenant. (···0.9s) Negotiate a
little bit lower rent per square foot.
Keep them. (···0.7s) Look how much we save. (···2.0s) And no and no vacancy to do it. (···0.7s) So when they talk about a below
the line value play the below the line value play is you have to one (···0.6s) do this on every year. (···1.4s) that you are going to
have (···2.3s) tenants (···0.9s) that are their leases are expiring.
So however many however much square footage you have expiring every year you have to do the same calculation. You need
to know. (···0.7s) How many months vacant you're to going have and put that much of rent loss in for that year you need to put
in how much commission you're going to have to pay that year how much tenant Improvement you're going to have to pay and
look at what your risk factor is (···0.5s) and then you're going to have to decide how much money do you have to raise or the
lenders going to say?
This is how much you have to have in reserve if it's in the first two years the lender may make you raise that money from your
investors to have in their reserve and they're gonna hold it in reserve until you get these tenants re-signed get them in make
sure that you're all stabilized. (···1.2s) This is a lot of work to do by hand. It's a lot of work to try and create a spreadsheet to do
it. (···0.7s) Which is why?
We (···1.2s) created. (···1.2s) the software program that does this for you now the software program that I showed you
remember I showed you all the big spreadsheets and all the detail and where you could put in all the apartments individually
showing you which ones (···1.3s) had been rehabbed which ones didn't you could do different rent increases. (···0.7s) This
software not only allows you to do that. It allows you to do your rent increases either by a dollar amount or percentage on
some years.
You may do a dollar amount. So let's say you're going to rehab a unit and after you rehab the unit that first year you're going to
do a $100 (···1.8s) a month increase on the rehab units and then after that you're going to do a three or four percent increase.
Annually, you can build that in and it will spread it out and do that for you. (···1.0s) There's a separate tab.
The one software does both it does your apartments. There's also a commercial tab, you hit the commercial Tab and you go
into the commercial Tab and it lets you enter the leases. (···0.6s) Remember I said you have to go in and I had an Excel
spreadsheet and I had to list every tenant and put in all of their leases and (···0.7s) each year of when it started when it expired
how much the rent was and then calculated all out (···0.6s) don't have to do that anymore on this on the software.
(···1.0s) you go in you put in you do have to put in each tenant, but you put in each tenant with their start date the end date of
each lease what the square footage you can either do it by by (···0.7s) Square footage by month or annual you have the option.
However, the lease is written. You can put it in (···0.7s) it'll calculate out your leases for you. It'll come up with your annual
amount and you can put in the tilc it calculates that for you.
It knows how many square feet are expiring each year so that it can do it for you. (···0.7s) Now on this be sure if you go in that
you do the https. (···0.7s) And the app dot commercial underwriter.com. You can look at the software. You can also send in
there. There's a thing where you can send in and get a free demo of the software. (···1.1s) I encourage you if you're you want to
get into this business and you want to be able to cut down your learning curve.
This is a great way to be able to cut down your learning curve on the commercial analysis. (···3.2s) So (···0.9s) just a rehash.
(···0.9s) the tilc (···2.6s) this has to be taken into account when somebody is pricing (···0.7s) non-residential commercial real
estate.
(···1.4s) Very often and if you remember when I started I talked about that. There are a lot of Brokers trying to sell nonresidential
commercial real estate. (···0.7s) But they've only sold apartments in the past. You don't have tilc an Apartments.
(···0.8s) So a lot of Brokers are taking the net operating income on non-residential Commercial applying a cap rate and coming
up with a value.
You can't do that you have to take into account the exposure from the TLC. (···0.9s) The lender is going to do it it (···1.2s) you
have to do it. That's that's just how the properties valued. So if you if you get a commercial property and you're analyzing it
(···0.6s) and there is no tilc if they don't list for you if they don't tell you. (···0.9s) What they put in as a leasing commission if
they don't tell you what they put in.
(···0.6s) For the exposure if they don't tell you what they put in for tenant Improvement allowance, if it's not there and their
assumption page remember I showed you on the one where I showed you the Assumption page that the broker gave you of
these are the assumptions we made (···0.6s) if they're not telling you on the Assumption page what they took into account to
determine the tilc and you don't see anything on their spreadsheet for it.
That's a red flag. It's a red flag in the fact that that the property is is number one going to be overpriced, but it's also an
opportunity. And some opportunity for you to go ahead make the calculation call the broker back and say I really appreciate
that you brought this property to me. (···0.9s) I I like the location like the way it looks. However, I don't know if you're
underwriter missed it (···0.7s) or if it wasn't on the seller's property package.
(···0.9s) You like it? We're not blaming the broker. I don't know if you're under right or missed it or wasn't on the seller's
property package. However, (···0.6s) I had to figure in the tilc before we could get to the real numbers. (···1.3s) And I checked
my numbers with my mortgage broker, please. Please always check your numbers with your mortgage broker before you
submit them.
(···0.9s) We do this on every single letter of intent and the more you do that (···0.7s) number one. It's a cross check for you.
(···0.8s) You're starting out you need to have that confidence. It's a cross check for you. Run your run your scenarios run your
numbers by your mortgage broker. (···0.6s) Find out how much you can finance and at that point in time you're going to say
(···0.5s) I ran it by my mortgage broker and based on our calculations.
This is how much we can get financed. However, if you're willing to take our offer we are confident we can get this financed.
(···2.0s) Everybody good with that. If you're willing to take our offer (···0.6s) we are confident we can get this financed. So now
you're planning a seed in the broker's head that. (···1.4s) If he if that's the number that can be financed then (···0.5s) if his
number can't be financed maybe he is shooting in the dark looking for a cash buyer.
(···0.9s) And if the if he can't sell that property, who's he going to come back to the person who actually knows what to do and
the person who can get the deal financed. (···0.5s) So this is a great opportunity for you to be able to put yourself out there and
be different from a lot of investors that are out looking for properties because you know how to do the tilc (···0.6s) okay?
(···0.8s) That was a lot of information on that section. So I'm hoping that you understand the the I know it's a little bit of work,
but I'm hoping you understand the benefit and by all means you don't need you don't need a software program to do it. You
can absolutely do it on your own by hand. It is a lot more work, but make sure when you do it that you give (···0.8s) a mortgage
broker the assumptions that you did that they know what assumptions you made so that if they have any different assumptions
they know and make sure that any real estate broker that you're submitting your offer to understands what your assumptions
were.
(···3.4s) Okay. (···1.2s) Well, that was a lot of information wasn't it? (···0.8s) Probably a lot more than what you thought you
needed.
(···1.3s) But it kind of led into this because a lot of what I was telling you there is going to lead into funding the deal. (···0.8s) You
can't fund the deal. If you don't know whether it's a deal or a dud. (···0.6s) You have to know whether the numbers work in
order to know whether you can fund the deal (···0.6s) so debt and equity. (···1.6s) This is kind of like you knew (···0.5s) if you if
you get the little packets of Italian dressing and you have to put in a little bit of vinegar a little bit of water a little bit of oil and
then you shake it all up and if you get just the right mixture it tastes great.
And if you get the wrong mixture, it's like (···1.3s) that's what debt Equity is like debt and Equity is getting just the right mixture
to make your deal work. (···1.0s) In most cases I and I hear this all the time if you are raising money from the investors Diane if
you're out raising money and doing these Reggie Securities, (···0.7s) why do you get debt?
And here's the reality bank money is the cheapest money you can get (···0.5s) the bank money is always going to be cheaper
than what you can get from the investors. So we want as much (···0.7s) debt financing as we can possibly get and I say bank, but
quite frankly debt financing (···0.6s) with debt financing.
You're not giving up equity in the deal. (···0.7s) The equity the equity is what gets to be very expensive, but you have to give up
Equity to get the deal done. If we go back way way back to where I showed you the boxes and the people who are sharing in
the deal. Remember those people are sharing in the cash flow the appreciation and the principal pay down. (···0.7s) The people
who are debt partners are only sharing in the cash flow.
They do not share in any the of appreciation on the property. (···0.9s) the other thing about debt (···0.9s) debt Partners, (···0.6s)
you need to look at as debt Partners our adversarial partners. (···1.3s) a debt partner (···1.0s) Is the person that the person or
institution that is loaning you money to do the property? (···0.9s) If you do not pay them if you default in any way on what they
loaned you.
(···2.7s) They don't care. (···0.7s) What you have in the deal? They don't care what you did. They can take your property. It's an
adversarial position. (···0.6s) Your Equity partners are true Partners in the deal. (···0.9s) And depending on who you are. If you
become a part of one of these boxes, (···0.6s) I cannot stress enough that it's extremely important for you to remember you're
in equity partner in the deal (···0.8s) as an equity in part Equity partner.
(···0.7s) It is not most important for you to receive a payment like a debt partner. What's most important for an equity partner
is to secure the deal (···0.7s) and make sure that everybody moves forward towards the final goal. (···0.5s) So debt is an
adversarial partner (···0.5s) Equity (···0.7s) is everybody is working together for the final goal.
Hope that kind of helps you to (···2.1s) see how it is because Equity is working towards the final goal and because Equity has
(···0.9s) Equity Partners have everything at risk they get a larger return. (···3.0s) So let's talk a little bit about who you typically
look at as debt partners.
(···0.9s) On debt Partners, you're going to look typically towards A banks (···0.6s) a lot of the banks both foreign and domestic
are going to be the lenders out there. (···0.6s) I know at the very very very very beginning of this class. I did some things from
the irr report talking about the different banks who were changing their lending for residential financing for single-family
residential financing.
(···0.8s) A lot of banks will do commercial financing, but it's very (···1.2s) particular commercial financing (···0.9s) that being said
(···0.8s) many banks will act as the servicer for agency financing. (···1.3s) And I want to make that very very clear. (···1.1s) I hear
people say I have a loan with Wells Fargo. I have a loan with.
(···2.2s) Chase Bank, I have a loan with there and then when I start talking to them (···0.6s) and I ask about how they got the
loan where they got the pro what they did in the procedure. What I find out is that they either have a fanny or Freddy loan and
it's being serviced by Wells Fargo or it's being serviced. (···0.7s) By Chase, so just be sure that you know the difference (···0.5s)
and and I'll tell you one of the major differences the agency financing.
(···0.9s) Is (···0.6s) has a wide berth. (···0.9s) of (···1.0s) properties and areas where they will finance it's their agency is federally
(···0.7s) funded financing federally backed financing (···1.3s) They then take those federally-backed financing (···0.7s) and service
them out to different banks for their portfolio.
(···1.6s) Because of that they have (···0.9s) much broader lending criteria than if you went to the bank directly. (···0.6s) And the
reason I say that is a lot of people will get a loan through Fannie or Freddie. It's been Finance through one of the big Banks or
been service through one of the big Banks so their next loan. They try to go to that bank to get a loan thinking they had a loan
through that bank only to find out (···1.5s) As far as that bank was concerned.
They never had a loan that was processed through the bank. (···0.6s) So just understand agency financing is serviced by other
people. It's not serviced by Fannie and Freddie. (···0.8s) Insurance companies (···0.5s) a lot of the big commercial properties are
Finance through insurance companies. (···1.6s) and (···0.5s) it doesn't (···1.0s) Again, their Finance through the insurance
companies.
They may be serviced by somebody else. Typically you're not going to get your mortgage statement from the insurance
company, but the good news (···0.5s) about the insurance companies is depending on what's going on in airport folio. They like
to diversify. (···0.6s) So this is another one those top three (···0.7s) are always going to typically be. (···1.1s) financed one way
and serviced by someone else (···1.5s) I'm going to come back before we get to the next four going to give you a break for a
minute because the next four sorta go together a little bit.
So I want to talk about those separately. So let's take a break (···0.5s) good time to take a break (···0.6s) to go rest, and then
we'll be back in a few minutes. (···13.3s)
(···0.8s) Here. (···9.9s) Okay. Welcome back. This is where we left off on. The last one. We had talked about this surrender
Clauses that would be in your commercial leases. Now most of the time you will find these in single tenant buildings. However,
remember I told you that we had this with our large client with Chase and that was in our big single-story building that I showed
you in the previous Slide the one that we have in Charlotte, North Carolina, and that's about 150,000 square feet and it's
multiple buildings up there.
So I don't want you to think just because you're buying a multi-tenant building that you don't need to look for the surrender
closets. It is something that you want to (···0.7s) keep an eye out for and it doesn't always say surrender claws.
(···1.3s) Sometimes it may say something like termination (···0.5s) agreement. It may say termination terms. I may say end of
lease Arrangements. I love that one end of Lisa Arrangements. Make sure you think that whenever the lease is done you have
an arrangement for how they're going to move out know what it means is and the voice Arrangement means if they want to
end the lease. This is the arrangement you have with them. (···0.5s) So I I just want you to be aware doesn't mean we won't do
the business.
It's just something to be aware. And if you're buying a building where a tenant does have a termination Clause that would be
something that you need to negotiate with the seller. You need to talk to the seller and say Hey, you told me this 10 it has a 10
15 20 year lease in reality. They have a one year lease if they only have to pay 12 months in order to move out. (···0.5s) I I can't
be guaranteed that they're going to stay for.
18 years so that greatly lowers the value of the lease in that property. Those are the types of things. Nothing is a make or break.
What's there is what is the risk to the investment? Because that option is in their lease. So hopefully that gave you a little bit of
knowledge that you didn't have going into this and makes you very wary especially of a single tenant building. That would have
a surrender clause on it.
(···1.2s) And I can't stress this enough buying it in your retirement account or with your retirement account. If you had a single
tenant building with a surrender clause (···0.7s) and they would happen to exercise that surrender clause and move out. I don't
know that your retirement account would have enough money to carry that property (···0.5s) for the period of time. It may take
to put another tenant in there. So be very very cautious about those types (···0.6s) of things that you may find in the laces
(···0.6s) now, (···1.2s) That being said this one is extremely important not only in your leases but in your contracts (···0.6s) and
and I can tell you we actually were burnt on this one by having a purchase contract that did not have a force majeure clause in
it.
Now the reason it didn't have it and we have a very very good attorney, but we were buying a property. (···1.4s) In an area that
really doesn't have any kind of major events.
He said if Will you're buying a property in Florida, Louisiana, (···0.5s) Texas somewhere where you have (···0.6s) tornadoes
hurricanes things like that. He would have thrown a force majeure clause in never thought twice about it. (···0.8s) We were
actually buying a property in Indiana. (···2.1s) And we were buying it during covid. (···0.5s) Well, we put it under contract before
covid hit.
(···1.4s) We were not able to close by our deadline because all of the banks. (···0.7s) Were closed we couldn't get the lending
done. The the loan couldn't get finished (···0.6s) and because the county offices were closed. So we we couldn't get any of the
documents we needed (···0.5s) to be able to close and there was no recording for us to be able to get a deed recorded. So all
closing stop during that period (···0.6s) now in most cases (···0.7s) and for most people we knew whether they had a force
majeure clause or not the buyers and sellers work together to carry through this (···0.7s) we happen to have a seller who looked
at it as an opportunity.
(···0.5s) He was only selling the property because his Partners (···0.8s) wanted to get some cash out of the property and the
property wasn't producing enough cash for his Partners to get cash. (···0.7s) So he said hey (···0.7s) you failed on the contract.
You didn't perform. I'm keeping your hundred thousand dollars now fortunately, we had two partners in that deal. So we each
only lost a little over $30,000 on (···0.7s) it, but it was it was very expensive. What gets worse though. Is he then applied for PPP
money? (···1.4s) Got the PPP money for being able to pay his employees, but he didn't really lose any rents because his tennis
were all getting subsidies from the state and the county to pay rent.
So he was collecting all the rental income and getting PPP money to pay his his employees. So he sort of double dipped a little
bit there. So he got the PPP money and our hundred thousand he was able to give his Partners the cash. They wanted any
ended up keeping the property now. (···0.9s) What we found out and and maybe maybe God does have a sense of humor
shortly after he did this.
He had a major fire at the property and he had to do a lot of (···0.6s) Damage repair to his property and he was one of those
people that thought insurance was a ripoff and with self-insured so he had to use a of bunch his own money to repair the
property and they don't mean to laugh at that. But somebody who takes advantage and things, you know, sometimes things
come back at you. (···1.0s) He ended up keeping the property a year and a half later.
He refinanced it and he ended up selling the second. We were buying two properties from them. (···0.6s) We got a call (···1.0s)
very very recently from another investor who knew that we had been looking at this property and wanted to know if we
wanted to go back in (···0.7s) and go with him and buy this property and our answer was not from this guy. We don't know if
you if you find a way to get it and everything's going fine. We may come in after the fact and be a partner with you if you need
us to get the deal done, but we're not taking any more risk with this guy.
This is not a good seller and we don't want to be involved in it now the other reason that you have a force majeure clause in
(···0.8s) your contracts and in your leases and it's extremely important in your leases. Remember at the beginning. I told you

approach in my analysis. (···0.7s) If you follow all the things that I told you to do throughout this entire training, you will be
taking a conservative approach in your analysis.
(···0.7s) Couple ways that you're taking a conservative approach in your analysis just so that you understand. (···0.9s) Number
one don't be don't be overly aggressive in your rent increases. Make sure that when you're putting in the rent remember, we're
getting we're going to start right off.
We're going to use the sellers financials when we begin. (···0.9s) Year one don't make your rent that much higher than what the
seller is already getting. You don't have that much time to increase the rents too much. So make sure that you're not being
aggressive with those rent increases. (···0.7s) Also make sure that any rent increases that you're doing. (···0.8s) Are reasonable
for the tenant type that you have in the property.
(···0.6s) Is it reasonable? If you raise the rent that much that these tenants will be able to afford that rent. (···0.9s) And (···0.8s) if
not, (···0.6s) if you're planning on changing the tenant base, that's fine. Go for those aggressive rent increases. But if you do
remember to put in additional vacancy, if you're going to go for really high rent increases put in additional vacancy.
That's how you end up having a conservative approach. (···0.9s) The other and this one is very important. (···1.1s) on our exit
strategy (···0.9s) we never (···0.9s) we never build in a lower cap rate than our purchase cap rate. We never build in
appreciation. (···1.3s) We assume in the future the interest rates may increase (···0.6s) and should they increase (···0.5s) we
have a lot we have allowed for that in our underwriting (···0.8s) our exit cap rate.
(···1.0s) Is always at least two points higher than our interest cap rate. I'm going to give you a second on that. (···0.7s) We take a
very conservative approach on our exit strategy. We never assume that the cap rate will be lower at the time of sale.
(···2.0s) Should interest rates increase we already built in an exit cap rate that are that is two points higher than our entrance
cap rate. (···0.6s) Now that may not sound like a lot to you right now because you're just getting started and it just sounds like
words. (···0.6s) But I can tell you that if you are presenting your deal to somebody who is an experienced investor (···0.6s) that
line in itself will mean a great deal to that person because what that tells them is (···0.6s) is your basing (···0.7s) your numbers
and your Returns on the actual performance of the property.
(···0.5s) Not on the market (···0.6s) making you the money if the market changes you could still make money with your
property. (···0.8s) If you are putting in a lower cap rate than your purchase cap rate, then you're taking the chance that you may
not make money through the whole period but you're hoping to make money when it sells we don't hope to make money.
We're we're planning conservatively to make money (···0.5s) if the market improves or if we improve the property enough that
it changes class and because it changes class we can get a lower cap rate then that's just icing on the cake, but we don't build
that icing into our projections.
(···3.2s) Okay. Now the next one. (···0.8s) We only buy in areas where there's a predictable path of progress. (···1.8s) This may
sound a little bit interesting to you. (···1.4s) You're thinking did we talk about this Diane? I don't remember the words
predictable path progress. (···0.5s) I don't think I used those words, but I showed you the predictable path of progress when I
showed you that big real estate cycle.
Remember that from the very first (···1.0s) 30 minutes section we did that was a long time ago. I know you might have to go
back and review that but guess what I'm going to do it for you, so you'll be okay. (···0.9s) that that section I showed you when
the innovators by when the imitators (···0.7s) by when you should sell and when the idiots by That's kind of the predictable path
of progress.
We're looking for when the rents have started to increase we're looking for a diversity of employment. (···0.9s) We're looking
for the fact that there it we know the amount of construction in the area. There can be new construction, but we don't want an
over build (···0.6s) that's a predictable path of progress. (···3.5s) How are we looking at that predictable path of progress?
Remember you're going to go to the (···0.5s) you're going go to the economic development to find out who the businesses are
who's coming what's going on? Then you're going to go to the employment or unemployment office to verify it. (···1.0s) See
how all this stuff is starting to come together. It's amazing how it all starts to tie up. (···1.0s) Okay. Now before we get to the
next section, we're going to take a break for a minute let you think about it.
I'll let you pop around a little bit and then we'll come back and we'll we'll go into these next two. (···13.4s)
(···0.8s) Here. (···9.6s) Okay, welcome back. (···1.0s) So what do you think about that about why you're investing in real estate?
Remember the other thing that you can talk about about why you're investing in real estate (···0.7s) Is that real estate cycle that
I talk to you about from the very beginning remember about the fact that (···0.6s) it's the right time and if and especially if
you're feeling uncomfortable and saying that, you know, I've been studying the real estate cycle (···0.5s) and really have been
looking to invest for a period of time.
However, the prices have been so ridiculously high that we feel now is the best time to get into the market in order to provide
the highest returns for our investors.
So I'm going to go back over that again. (···0.8s) We've actually been looking at the market for a period of time (···0.7s) and we
would have liked to have started investing sooner, but the prices have been so ridiculously high. (···0.6s) That it was not the
right time to invest for investors. We wanted to wait until the prices became reasonable in order to provide higher returns for
our investors. Now I said that couple different ways you figure out what works best for you.
What you're looking for is something that sounds natural to you and like this is this is actually what you've been thinking and
what you've been doing. (···2.1s) Why are you investing in this product today? Now? That means you've got to pick a product
remember on mine. I said hi. I'm Diane with a Bowman Investment Group and we buy apartments and Office Buildings into
southeast United States and Texas.
(···1.4s) I always make I always get it. Why would you why would you buy Office Buildings or why would you buy Apartments?
(···1.0s) Obviously everybody's thinking apartments are good right now, but you know in five years they may not be thinking
that apartments are a great investment. So you have to tell them why. (···1.2s) One thing you want to do is go back to that real
estate cycle and say why you're investing in apartments. (···1.0s) You know, we're investing in apartments today, but we're
being very very careful about how we buy we're checking to make sure how many new apartments starts.
There are how many new builds there there have been and making sure there is not an overbuilt in the market where we're
investing. (···0.5s) We want to be sure that if we buy a product today that the rents will stay steady with a consistent growth
pattern over the next five to seven years of our whole period (···0.6s) so now you're saying oh, you know, they've been going up
the rents have been going up 15 20 percent.
There's no way you could lose buying Apartments. There's always a way you can lose. (···0.5s) So you want to say very
consistently very conservatively why you're looking to buy the apartments today. (···0.8s) On Office Buildings what we say any
Office Buildings is you know, you're right.
(···1.1s) A lot of people are selling the Office Buildings. A lot of the office buildings are have a lot of vacancy. However for us
we're looking at buying the single story office Flex type building because (···0.8s) it just makes sense. (···0.6s) If we would have
another disaster like the covid that comes through (···0.7s) it provides each tenant with their own individual entry and their
own restrooms.
They don't have a shared space gives everybody a sense of comfort and security and going into their own location. (···0.5s) It
also allows flexibility. We could have government tenants we can have retail tenants. If we open up the front and put glass in
the front (···1.0s) we can have shipping tenants. They can receive products with overhead doors in the back and then have a
retail (···0.7s) Center in the front (···1.2s) we could have we could have all kinds of servicing tenants.
It doesn't matter when you have those single story Flex type Office Buildings, you're opening yourself up to be able to take a
wide variety of tenants while providing them with Safety and Security and you know, what's better (···0.5s) with that kind of
building in a good Market we get tennis moving up into our building and in a bad Market we get tennis moving down into our
building. So even though there may be a little bit of leg and a little bit of (···0.9s) a change in tenant type.
We always have the potential to have a new customer base coming in. (···2.2s) Did you like that one? I know that was a lot of
wording. I'm going to give you a minute to take some notes. And remember you've got this recorded so you can play it over and
over again (···0.6s) and you don't have to quote me word for word. It's better.
If you don't if everybody starts to sound (···0.6s) like you're just parroting me then it doesn't become your own. It's best if you
use my thought process and make it your own. (···2.0s) Who are you in your Power Team? (···0.8s) Well, you know (···0.7s)
based on the fact that the real estate cycle has made it that real estate has just been so expensive over over the last few years.
We've really spent that time just making a team that's going to support us throughout this. So we have surrounded ourselves
with the best people to get the job done. As a matter of fact some of the people that we have on our team. The very first one
we have is we have a great CPA that it will be the one that takes care of (···0.6s) making sure that all of the books are kept
straight they're going to do all the depreciation.
They'll review the financials at the end of the year. Make sure all the taxes are filed on time. The second one we have is we
have decided that we are looking for. (···0.9s) Real estate brokers and we're not we're not putting all our eggs in one basket
with a real estate broker. We're looking to have commercial real estate brokers at least three in each of the major markets
where we're focusing. And the reason for that is with commercial real estate.
The the Brokers don't really share their listing as much and we want to be sure that we have an opportunity to capture as many
listings as possible. So we have been working and putting together to have multiple brokers in each City. (···0.9s) Now the other
power team member we have and this one's extremely important is we have been cultivating relationships with mortgage
brokers and let me tell you why you know, there are so many different financing sources out there.
But (···0.6s) as you as I'm sure you're aware financing changes every day interest rates go up interest rates go down One Source
has money today tomorrow, they don't have money. So there's no way for us to be able to know everybody all the time or to
waste our time and energy (···0.5s) searching for the financing for our properties. So we use a good mortgage brokers and we
have a couple people that we work with that whenever we have a deal that we're analyzing before we even submit a letter of
intent.
We're running it by our mortgage brokers, and we're putting that out there so that we know Exactly how much we can Finance
should we be able to get the property? (···0.7s) And then the last two people in our power team is we have two different types
of attorneys. (···1.1s) The first one is we always have a real estate attorney who's going be to the one that reviews our
contracts.
They're going to help us read any leases that that we need to and help us negotiate through any closing issues things of that
nature that we need help with in some cases. We may need to get a referral for a real estate attorney in the state where we're
closing the property in other cases. If it's just general information, we need we can just use our real estate attorney (···0.5s) and
then most importantly because we are doing a Reggie security to raise money in order to close these properties.
We have an SEC attorney that we use all the time for putting our documents together and the security attorney. They're the
one that they're they're going to put together all the documents necessary for us to say stay SEC compliant. They also up the
two LLCs that we're going to use to buy the properties (···0.7s) and (···0.6s) they will be the ones that will help us navigate
through any (···0.7s) Questions that an investor may have as we're putting these deals together.
(···0.7s) So with that that probably makes you wonder how we're going to buy these properties. Well guess what kind of just
told you that we're buying them because we're going to do a Reggie Security in order to buy the properties.
And with that that means that we're going to be raising money from investors and they will be raising the money and we'll be
doing that for the down payment (···0.7s) any Capital Improvements that we need the initial cash. We need to operate the
property and any additional reserves that the lender may require so that the the property is fully funded and stabilized from
day one. So I don't want you to think that we go into this and we're just scraping by by the skin of our teeth when we go in.
We're doing a full ProForm on the property and we're raising enough money to be sure that the property can operate from day
one our security attorney then is going to help us put together. The proper documents so that we can get funding from from a
bank because the bank money's the cheapest money. So if we get good financing from the bank, (···0.5s) then when we get the
good financing from the bank we can give higher returns to our investors.
So that's just a little bit about how we do and if you like I could probably spend about 30 minutes sit down and go through the
entire business model. (···2.9s) Now (···0.5s) I probably did more detail than what you will have to do on each of those line
items. (···0.7s) But I did that and I encourage you to play this section replay it play it again replay it so that for every question
that you get asked.
(···0.8s) You have an answer (···0.8s) sometimes if you answer the question before they ask? (···1.1s) Kind of like going through
and how when I talked about The Power Team I ended with the security attorney because that led into how I'm buying the
property (···0.7s) now, here's what's funny. (···1.4s) When I talked about The Power Team you notice how I said I always have
three real estate brokers in any Market that I'm in because they don't share the listing.
(···1.2s) I get asked all the time. Do you say that if you're talking to a broker and the answer is absolutely (···0.7s) why not make
them think that their competition why make them think that that (···1.2s) they're the only tree in the forest. (···0.7s) Hey.
(···1.0s) When you say because you don't share they know they don't share they know that they know you're absolutely correct.
They don't share (···0.5s) so that makes it that hey, I know what I'm doing and when you go in even if you're brand new and this
is the first time you're in this area when you go in and say that (···0.7s) it gives that broker the impression that this isn't your
first rodeo you've done this before, you know, that broker doesn't have every listing in the area and you want to spread out
your resources you want to be able to see what all is available in the area.
(···0.8s) When we talked about how you're going to buy and we mention the SEC attorney. (···1.3s) That's also telling that.
(···0.9s) Real estate broker and mortgage broker how you're to going close the deal where the money is going to come from?
(···2.1s) by answering some questions before they ask (···0.7s) you prevent them from asking questions.
You don't want them to ask. (···0.8s) So don't be afraid to start spitting some of this stuff out. (···1.1s) Way earlier than what you
would don't be afraid to tell people. (···0.8s) What you're going to do and what kind of competition and who all you're dealing
with. (···0.9s) The more people you have in your power team, the more you're willing to say. This is who I deal with.
This is what I do. The (···0.6s) more (···0.6s) it sounds like you've been in a business for a long time. (···1.4s) the more you sound
like that the less likely that the first question out of their mouth is going be to how many deals have you done or how long have
you been in business (···0.7s) and and again if they ask (···1.2s) Don't don't back off of it if they ask you have to answer and you
have to answer honestly (···0.5s) and the (···0.6s) honest.
(···0.8s) Okay, you know the word is honest. That's the one I'm trying to say. The honest answer is (···1.5s) Based on what I have
been studying in a real estate cycle and I've been looking at deals. I've been looking at prices and the the prices are just
astronomical or their prices have been (···0.5s) astronomical. (···0.7s) It was not in the best interest of my investors or myself to
be buying during that period (···2.3s) just say it.
(···1.2s) It was not in the best interest of the investors or myself to be buying during that period (···0.5s) and and that may
sound scary to you. But as someone who's in the business and hasn't really been buying a lot during that period I can tell you
Brokers are saying the same thing Brokers are out there saying (···0.8s) I don't have anything to bring to you because people are
paying stupid money right now.
(···0.9s) Just people paying stupid money. (···1.2s) I had somebody ask me how we sold our property for what we did on one of
our properties and I said I have no idea. (···0.7s) It should not have sold for what it did. (···0.9s) We put the numbers out there.
They knew what the numbers were. (···0.9s) The people that bought it have other property in that area. They should know what
it's worth. (···2.9s) but they wanted more (···0.8s) and (···0.8s) and maybe they have a crystal ball and think it's going to continue
to go up and up and up but based on the income the property produced.
(···0.6s) It just was not worth what they paid. (···1.8s) And so we decided to sell. (···0.8s) You can't compete in a market like that
if you're buying for cash flow, and we knew we couldn't. (···0.6s) So, you know, you can't either so it's okay to tell people that.
(···1.6s) But based on the fact that we haven't been buying during that market.
(···1.1s) We do have money sitting on the sidelines and are ready to purchase (···0.7s) if the right investment comes along.
(···1.6s) That's how I want you to finish that. (···0.9s) You can say you (···0.8s) haven't purchased anything now, but based on
that. (···1.8s) We have money sitting on the sidelines and if the right investment comes along we will be able to purchase it.
(···1.2s) It's okay to go there because if you don't have the money who does (···1.2s) Whoever you take the deal to as a sponsor.
(···1.0s) now (···2.1s) the next question you're going to say is where do I find sponsors? I'm going to get there too. I promise I
won't leave you hanging. (···0.6s) The sponsors are going to come from all the same places that everybody else comes from but
it comes from you talking about your business.
(···1.0s) And you have to go out and be very confident about what you're doing. (···0.7s) Sponsors will come to you. (···1.9s) One
thing I caution you on is if you need sponsors. (···1.6s) When you're meeting with somebody who says they do the exact same
business that you do. (···2.5s) Be very open and say have you ever considered partnering (···0.7s) be the first to ask?
(···1.0s) Be the first to ask if they've ever considered partnering. (···1.0s) And now I'm going to go in with a very very big
disclaimer. Remember I have only a few things I've never ever ever ever do. (···3.2s) Do not form a company with people that
you are going to partner with.
(···0.8s) Never ever ever ever form a company with people that you are going to partner with. (···0.7s) The only people that
should form a company together are a husband and wife and typically that's because in most States they're going to have to be
a partnership anyhow, so it doesn't really matter if you have to be partners anyway. (···1.5s) Even so much as Fathers and Sons
and I will tell you this from my forensic accounting.
(···1.0s) Fathers and Sons are two different ages. (···2.0s) Kind of the way it works when it's a father and son (···0.6s) they are
going to at some time in their lives have different investment criteria different things that they need to do with the money that
they have earned. (···0.6s) So it would be in everyone's best interest if the father sets up a company the sun sets up a company
and they do their deals together. They they can do every deal forever together.
They do their deals together. (···1.0s) And (···0.7s) should a deal come along that the sun wants to do with his share of his
money. He wants to do a deal with another partner. Something else comes up. He has his company to do that deal that does
not risk the father's money because the father maybe at a different point in his life and not want to take that risk. So the father
has his investment money over here the sun loses some of his and doesn't have money to invest in the next deal.
That's what he did that he then maybe he only gets 18 or 20% of the next deal because he used his money and got rid of it the
father decides to partner with somebody over here and he loses part of his money. It didn't risk the son's money over here.
(···0.8s) At some point in time their lives are going to change the the Sun is going to get married. He's going to have kids he's
going to have things that he has to spend money on.
(···0.7s) You don't want their their Investments and their business to be affected by changes in their lives (···0.6s) worse. And
the worst thing from somebody who does forensic accounting. You don't want a stranger or somebody in legal to have to come
in and say well this one put in the money and this one did work. And this one did that and this is how we have to split it up and
you can no longer have a decent holiday dinner together because of a business (···1.6s) if you are meeting strangers and you are
doing business together with people you meet I don't care how nice they are.
I don't care how great they are. (···0.6s) You don't know what's going to happen in their lives. (···1.7s) The you will be the best
friends with people that your companies do business together because no matter what deals you do when the deal is done. The
money goes to each of your companies and each of you can do what ever your heart desires with that money.
(···0.9s) Each of you can pay your own cell phone bills. You can pay your own payroll. You can pay whatever you want out of the
money that goes to your company. (···1.5s) Life Changes (···1.8s) people grow old people get sick (···1.6s) things happen (···1.5s)
I can tell you (···0.6s) we have had instances where we have had partners that have gone Rogue.
We have had partners that have done some very bad things and we are eternally grateful that that was the advice. We got early
on (···0.5s) and after having to (···0.6s) go in and divide up companies (···0.7s) where (···0.8s) best friends for years. We're
splitting up a company and Fathers and Sons were splitting up a company. It's a horrible horrible horrible thing.
(···0.8s) So each of you start your own company and you can do as many deals together as your heart desires from there on out.
(···1.6s) Father wants to get a son money to open up his company and start it. That's fine. Do it as a loan. Let him get started
after the first deal. We can pay you back and it's 100% his and and then from there on you're good to go and you can have
family dinner together. (···0.8s) Every single holiday and nobody has to argue with anybody.
(···1.4s) I cannot stress it enough. Do not become partners with a stranger. (···1.3s) when I talk about doing these deals and
having investors and having partners the number one thing that comes up when I sit in a classroom and people are talking is
(···0.9s) I know people that had a partnership and it was the worst mistake. They ever made. I know people that had a
partnership and it ruined their friendship. I know people that did this.
(···0.6s) You know the best way to end that is don't have that partnership to begin with. (···0.6s) Don't do it to begin with and it
can't ruin anything just each have your own company each of you do business. (···0.6s) I can do business with you from here till
the end of time and if we each take our own chair of the money and do what we want with it because it's money that causes
people to fight. (···1.1s) I mean, I hate to say it but that's usually what it is if everybody takes their share and does what they
want with their share then.
(···1.5s) You can go on your happy way. (···1.3s) You don't know who these people are that you're going to be in business with
you're going to be in business with them for five to seven years on each transaction (···0.6s) you want. (···0.8s) Your share of
whatever comes out of the transaction to go to you for you to be able to do what you need to do. (···0.6s) That being said
(···0.6s) make sure that you have a beneficiary named in your share.
So that whatever you want done with it (···0.6s) is done with your share and somebody else doesn't make that decision. (···2.8s)
now (···1.3s) reg d (···1.0s) What is reg D. First of all, you should look it up (···0.5s) look up (···0.6s) SEC for Security and Exchange
Commission (···0.8s) reg d. (···0.8s) 506 (···0.6s) and to start with I would strongly recommend you do a 506 b as in boy 506 B.
(···1.2s) After you have experience you can do a 506 C (···0.7s) A 506 B allows you to raise money from people who are both
accredited and non-accredited, but it does not allow you to do any advertising. There's no General solicitation. (···1.8s) Until
you have experience.
You should not be doing any general solicitation. Anyhow that can only get you in trouble. (···0.8s) So (···1.1s) Be very very
careful about this. So just as a point of reference until you get experience. (···0.7s) I would do a 506 be as in boy. (···1.5s) And
that means no General solicitation.
(···2.0s) You can only make an offer through (···0.6s) establishing a substantial prior business relationship (···0.6s) and despite
what you may have heard and what might be out there. (···1.6s) The SEC has not set up a definitive role of what may be a
substantial prior business relationship. (···1.0s) however (···0.9s) I know some people who have had to go and talk to the SEC
before.
(···0.9s) And one thing that they always want to know it's not have you met with them three times. Have you done this? It's
done that (···0.6s) it's how (···0.5s) it's (···0.7s) how well do you know and what do you know about the person who invested
with you? (···1.0s) So if you have somebody who is going to put money in your deal, it would be good.
(···0.7s) If you (···0.6s) knew something about them knew how they made their money. (···0.9s) What kind of business or
investing experience do they have? (···2.6s) Be able to identify them if they were sitting in front of you in a courtroom. That
would be a good thing just in case they ever decided to (···1.9s) file something against you (···0.9s) one thing that I suggest for
your meetings is because a lot of times this stuff is done over the internet you you talk to people you discuss what your
business model is.
You send them the pre-qualification form. They fill it out. Make sure at least one of those meetings is a zoom meeting. So, you
know what their face looks like and you know that this is the person that you're talking to (···0.7s) and and that you (···1.5s)
actually know something about them now.
(···2.1s) Substantial prior business relationship means that (···0.8s) in the US and this is especially true in the US. There is no
friends and family exemption. (···0.7s) So just because you've known your grandmother for a long time doesn't mean you've
done business with your grandmother for a long time. So make sure that even if you have family investing with you that you sit
down and discuss your business model (···0.5s) you go through everything that you would as if they were a stranger and that
you get them to sign a pre-qualification form, which I'm going to show you and you can get it off the internet.
If you go into SEC reg D. You can look at a pre-qualification form and they have them out there on the internet you can print off
I have kind of a sample here, but it's easier if you just get one from the security Exchange Commission because it will have
everything on there that you need.
(···1.1s) You want to be sure that who's ever investing with you that you know as much about them as they know about you.
(···3.4s) So let's take a break right here. And then we're going to go through and discuss some of the Reggie basics. (···13.5s)
(···0.6s) Here (···9.7s) what we use on our deals just so you know is we only use private investors and high net worth individuals
at this point in time. We have looked and we do have some foundations and we have some (···3.1s) Big Investment Trust that
we would use for very large deals and that would be deals probably over 15 to 20 million (···0.5s) at this point in time.
We haven't used them, but they would fund 90% of the deal. They would do a portion of it is debt any other portion of equity
but every deal that we have done so far has been with private investors and high net worth individuals. (···0.7s) Now we started
out and the way we do our deals and we still do a lot of deals this way just because of the type of investors we have (···0.8s) is
we do what's called an (···0.6s) SEC.
(···1.0s) 506 (···0.7s) reg D (···0.6s) B. We do a 506 B, which allows us to use both accredited and non-accredited investors?
(···1.0s) And I'm going to get into the 506b and 506c. Now (···3.1s) one big thing with the 506b is you cannot advertise (···0.9s) I
get asked all the time.
Do you have a website? We do not we don't have a website because we don't want to accidentally put anything on our website
that we shouldn't (···0.6s) we don't go out and solicit for investors. I know some people say will you say you're always looking
for properties and partners? (···0.6s) Yes, I am. But if you notice that when I talked I said I never talk about returns.
I'm strictly SEC compliant. If you would like to know more about my business. I will be happy to sit down and discuss my
business model. (···0.9s) After we establish a business relationship, I'd be happy to share some sample returns. I never
discussed that up front now for some of you that may sound evasive. It may sound like I'm not sharing enough information.
(···0.6s) Here's the reality in quite frankly.
That's how I felt when I first started. (···1.1s) What we found out is the people who really were investors that people who
understood. (···0.6s) the way that this works (···0.7s) actually expected us to say that they expected us not to answer their
question (···0.6s) not to talk to them about returns. They expected us to say we needed to discuss our business. They wanted us
to say that we needed to have an accredited investor form from them.
Now. You say wait, you said you don't always use accredited investors. We don't but it's a pre-qualification form the form they
fill out tells us are they accredited or are they not accredited (···0.6s) and based on that? We know what type of deal they
would be in if they're not accredited if they're sophisticated and I will get into this detail and go through it with you a little bit.
I'm not an attorney and don't play one on TV though. Just telling you as an investor. (···1.1s) If they're not accredited (···0.7s)
and we are doing a deal like the one we did. (···1.1s) Where there wasn't going be to any cash flow for five years, I would never
put a non-accredited investor in that deal. Even though I could have it. It was a 506b I could have but I would not do it as a
business decision it they would not be well suited to that type of investment there was too much risk in it.
(···0.6s) So (···0.6s) I want you to understand is foreign. Is this may seem to you the first time around. (···1.1s) It really is the way
business is done all the time. It's the way businesses are funded on a regular basis is (···0.7s) people just go out and raise money
for their business. It's it's just the way it is. So private investors are used to you. (···0.7s) Talking about your business and talking
about the fact that (···0.6s) your job is to always be looking for properties and partners.
That's why I'm very just (···1.2s) casual about it and then they may ask you those detailed questions and when they do (···0.8s)
just be very clear. You can't talk about returns (···0.5s) until you establish a business relationship, but you would be happy to sit
down and discuss your business model. (···0.8s) That's the way that you want to talk to people so that you sound professional in
the business.
(···0.9s) if you get (···0.9s) into the fact where you're trying to discuss returns. (···1.0s) People that really know this business.
(···1.1s) They're going to know right away that you haven't been doing it very long and that you don't know that you're not
supposed to do that. (···0.8s) Now the family office. (···1.4s) These can be really fun and we have met some great people at
Family office conferences (···0.7s) the if you can only go to one family office conference.
The one I would advise you to go to is the Wilson conference and the Wilson conference is typically held in Miami. (···1.4s) Now
what these conferences are for? (···0.7s) This is where (···0.5s) in just so you know, what a family office is. I guess I should go
back and describe that. (···0.6s) What a family office is is these very very high net worth families.
(···1.1s) They have an entire group of advisors that tells them. (···0.9s) What type of Investments they should make and so in a
family office conference you would have the advisors from these family offices that are there and they are meeting (···0.6s)
with people who come from the trust funds from the foundations that investment bankers private investors everybody Under
the Sun maybe there (···0.8s) and they'll be different (···0.7s) discussions going on.
There'll be different presentations being made. (···1.0s) They'll be a lot of discussion about what's going on in the marketplace.
What kind of what kind of Investments are they looking to make what are they looking to do? (···1.0s) We (···0.6s) we have both
both my husband and I have both been asked to speak. I've been asked to speak many times at the opal conference.
He's he has spoken several times at the Wilson conference. (···2.1s) Here's what I want you to do go in there. (···1.6s) with an
open mind (···0.8s) lots of business cards (···0.9s) and don't go just a party because they usually have these a very nice location
so you don't want to go just for the party atmosphere. (···0.9s) And you will see that there are so many. (···1.2s) Different
people there that are looking to deploy money.
(···1.0s) That it's almost overwhelming the first time you go (···0.7s) now if you go and you act as though you are desperately
looking for money if you go and you're pitching a deal. (···1.3s) That's a little bit of a turnoff. (···1.2s) Just gonna let you know
this is this is why my husband and I get invited to speak because we don't go and Pitch deals.
(···0.7s) We go to network. These are great networking events with people who are out there. (···1.1s) presenting (···1.3s)
information of what's going on in the marketplace what's going on with lending? What's going on with financing? What kind of
things they want to loan money on what kind of things they want to invest with? (···0.7s) So much information that that your
head May explode but you're there to network with like-minded individuals who (···0.9s) are in a position to be these high net
worth individuals to be the private investors.
(···0.8s) We have gone to these and afterwards we have been invited to so many different. (···0.8s) offices and and (···1.0s) to
meet people that we would have never had the opportunity to meet and in some cases. (···2.0s) It didn't really lead to a specific
deal and I'll give you an example at a Wilson conference.
(···0.6s) We were at in Miami. We met a gentleman who was from Inland Financial out of Chicago and just so know, you Inland
Financial is a very large Real Estate Investment Trust. (···0.9s) And we knew about Inland. It was actually started by a gentleman
who used to be a school teacher a school teacher in Chicago area. (···0.5s) He (···0.9s) started investing in like strip center
(···2.0s) retail places that had like grocery stores and stuff like neighborhood strip centers and he just kept buying one at a time
had investors and stuff and build up basically almost an Empire of them (···0.7s) and ended up eventually selling off that
portfolio for like billions of dollars.
It was a very big transaction (···0.5s) and they (···0.5s) turned around and and opened up (···1.2s) a DST a (···1.8s) Investment
Trust in Delaware, Delaware statutory Investment Trust (···0.6s) and they they've turned their money.
Now (···0.7s) the gentleman that we met at the Wilson conference. We thought I mean he was sitting at a table just like I am
and he had like all their brochures at about what Inland does and that they do financing and they buy properties and they do
this and you would have thought he was an employee.
He was just sitting there with with his brochures. (···0.6s) He invited us to come to Chicago. So while we were up there we went
in to see him. (···1.2s) We go in to meet him and they put us at this gigantic conference table that has all this Electronics coming
out of the center and you can meet everybody (···0.7s) and one after another all these other people start coming in and there's
my husband and I sitting next to each other like what did we get ourselves into?
(···1.3s) And we just started talking and they they opened up and said yeah, you know the (···0.8s) the information you sent us
and how you under wrote your deal. We really like the way you wonder right your deals. Remember underwriting is the way we
analyze deals because we just sent them a sample deal. (···0.8s) We sent them remember all of our assumptions of how we
underwrote not just the numbers, but how we came up with the numbers?
(···0.6s) We really like the way you think we like what you're doing. (···0.5s) Have you ever thought of doing and they were
looking to do some different developments some other things and what areas would you be interested in? (···0.8s) We met the
guy that we met was actually the Vice President of Finance for the entire company. He introduced us to a construct the vice
president of construction another vice president of development and a vice president of funding.
(···0.9s) So the vice president of funding after we determined that what they were looking to do really did in the line with what
we wanted to do now. (···2.4s) Some people would say why didn't you just say you want to do what they want to do? Hey, we
have a business model. It didn't fit with what we were doing in our lives and I didn't want to get into something. (···0.8s) And
commit to something that I didn't feel that I could fulfill.
(···1.0s) But the vice president of funding said based on what you told me. (···0.8s) your goals are (···0.9s) we have some guys in
San Diego that we think you should meet. (···1.5s) Well, that's music dire ears because Torrey Pines is in San Diego and that's
like one of our favorite golf courses. So if we have to go to San Diego, you know, we'll go to San Diego. So we actually scheduled
a couple different things that we're going on and we took our golf clubs just so you know, but we went out to San Diego and we
go to meet with these guys and we're thinking it's gonna be in this great big fancy office and it's not (···0.5s) it's in just a regular
office in a (···0.9s) kind of nice office building but it's part office building kind of hard strip center went in two of the nicest guys
(···0.7s) we ever met the one guy (···1.1s) Didn't really seem to have much interest in talking to us.
The other guy was just (···0.8s) kept talking and talking and we had to reschedule the meeting we had afterwards because he
was still talking.
He asked us how long we were in town. He scheduled for us to have dinner with him and his wife the next night. (···0.5s) I mean
we thought we were in in like gold here. This is wonderful. (···1.5s) Came to find out (···0.6s) that (···0.7s) their partnership was
breaking up and the partner who wanted to have dinner with us wanted to start partnering with us on deals wanted to start
bringing his investors and the money he had from his investors to our deal.
(···1.0s) We're thinking this is just fantastic. (···1.0s) Then he said while you're here. (···0.9s) Have you ever met Matt Romney
now? Matt Romney is the son of Mitt Romney and he runs their real estate division and his office was in San Diego.
(···0.6s) He said while you're here, why don't I make a call he made a call. He set it up. We ran over now. Matt Romney is
Wayner than we are. And this was definitely a Young Person's office. It was (···0.7s) everything you would see from a tech type
office. It was three stories wide open top to bottom with (···0.8s) no doors on the walls or no doors on the offices and stuff.
(···0.8s) But he did the same thing. He brought in all of his Partners. We sat and talked we had a great meeting and we ended up
being very good friends with him in from a business standpoint and being able to talk and go back and forth. (···1.7s) Found out
what they were looking for (···0.5s) what they're buying criteria was as the market started to change. We had all of these
people that we were able to contact.
(···0.8s) Even though the one partner that split off wasn't able to get financing for our deals. He put us in touch with two more
people that (···0.7s) that were the ones that helped us get financing on a bigger deal. We were trying to close (···0.7s) those
people came through. (···0.8s) With flying colors. The problem was the big deal. We were trying to close ended up being bought
by a real estate investment trust out from underest but they were ready to close they they had flown in the the deal was
actually I I believe either in Tennessee or Kentucky and they flew in and they were they were ready to meet us.
They were already there ready to meet us when we got the phone call that the they'd already signed a contract with the Reit.
(···1.3s) All of that from going to one conference and going and meeting people talking about the business model and being true
to who we were (···0.5s) you have to be true to who you are if you try and switch.
(···1.3s) And the moral of this story for you. (···1.2s) Is if you can these conferences are not expensive to attend, by the way,
they want people to go. That's that's part of what's there that to it as an attendee. It's not very expensive. If you want to if
you're on the speaker stage and stuff and you're going to be marketing it gets more expensive, but just as an attendee, it's not
expensive. (···1.0s) But you have to make the most of your opportunity and you have to be true to who you are.
(···1.4s) You will be tested a lot of the people that go to these conferences a lot of high net worth individuals. A lot of people
that are in the rates (···0.5s) and in this business (···0.6s) know each other if you tell one person over here, this is my business
model. This is what I do. This is how I do business and then you go to this next person and they say, oh do you want to do this?
Have you ever thought of doing this? And you say oh, yeah, that's what I do and then you tell this person. Oh, no, that's what I
do. (···0.6s) Now. You're not an expert. Now. You don't have a business model the word gets around and you just kind of get
thrown to the side and we know that for a fact because we've seen it happen to so many people. (···0.8s) So what I'm going to
tell you is all of these resources are available to you the money's out there probably more than you ever thought was available.
(···1.5s) You notice what I don't have up here (···0.6s) is family and friends. (···1.2s) Your family and friends know you as you are
today. (···0.8s) They don't know who you want to become they don't know. (···1.2s) Anything about any education you have
they don't know about any knowledge. They aren't there to guide you and to help you to become successful. (···1.6s) new
people that you meet if you are out there presenting yourself as who your new job is who you are now who you are becoming if
you present yourself that way (···0.8s) Then those people only know you as you are today.
They will only know you as you present yourself. They don't know anything about who you were in the past. (···0.7s) I (···1.1s) I
can tell you see the Pips path on here pip and I have known each other for 20 years.
(···1.3s) Just today or just yesterday pip ask me about my background pip had no idea what I did before I did this because pip
has only known me (···0.5s) as I am today. He never knew anything about my background didn't know I was a Coal. Miner's
Daughter didn't know what I went through probably didn't know I have a high school education (···0.5s) didn't matter pip only
knows me as what I became once I understood what I was doing in this business.
(···0.7s) So stop living in the past. (···0.6s) Stop carrying the burdens with you (···0.6s) and (···0.5s) just as a point of reference.
(···0.6s) My sister up until probably the last two years. (···1.0s) Called (···0.7s) what I do that thing that you do. (···0.8s) between
our real estate Investments and my teaching and mentoring and (···1.0s) I think she thought we were drug dealers because we
were always on the phone.
We we had money we were always on the phone and we didn't go to an office. She wasn't sure what we did, but (···0.6s) she
was pretty sure it wasn't good. (···0.5s) And then (···0.6s) once she saw on the property that we bought at home and she saw we
made really good money on that and she started (···0.6s) looking up properties that I showed her that we had. It was like oh
(···1.3s) Oh, you actually do that (···0.6s) now I get it.
So just so you know, it (···0.9s) does happen and it probably wasn't until our (···1.4s) maybe third deal third or fourth deal where
we had (···0.5s) friends who went into the deal with us. Now the first our first deal we did have some friends that went into it,
but they bought into the deal when original investors had to sell their shares and by that point in time, we had already been up
and had other Investments and they're like, oh I really wish honey gotten in on that first one.
So when an opportunity became available, they bought somebody else's shares somebody in but a lot of our friends (···0.7s)
had no idea and we have neighbors that have invested with us. (···1.1s) They've been in a single family home business and then
they invested with us and they're like, why didn't you tell us about this before like you never asked nobody ever asked.
(···0.8s) You didn't ask you didn't ask you never even asked what we did. (···0.7s) So it I just want you to understand. (···1.5s)
The people, you know today aren't going to ask you what you do for a living because they already know you. (···0.8s) You have
to go meet new people and start doing it. (···1.0s) And I'm going to give you a few ways to do that. (···0.7s) So why did you start
thinking about where you could go and start meeting people and I know some of you are going.
I don't know anybody has any money. I don't belong to any organizations where people have money. Guess what we didn't
either. (···1.1s) we did not either we live in a very (···1.6s) Well, it's a metropolitan area now, but we move there it was not I
mean the town that we live in in Florida used to be known as the celery capital of the world. Do you know what you need to
grow celery you need swamp water and we had lots of it so (···1.2s) We we were not in an area where there were a lot of high
net worth individuals floating around how well floating might have been a bad term because we had a lot of swamps but we we
were not in that kind of a Marketplace.
However, (···0.8s) once we got out and started breaking down those barriers and going out and doing what we were supposed
to do it became much much easier to raise money (···0.6s) and most of our investors I'd say well I wouldn't say most (···1.1s)
Probably about 40% of the money that we have in our deals is from people's Ira accounts people who have self-directed IRAs
(···0.6s) a lot of those people.
(···0.6s) Had retirement accounts or had Ira accounts and then ask us for referrals of how they can open up an IRA account a
self-directed IRA and just so you know, there are lots of companies out there with self-directed IRAs. I mean we have people
that are there with Equity Trust And depending on the area in your servicer Equity Trust has been very good.
We have people with Quest that do Quest Ira. We have people with the IRA Club out of Chicago. (···2.3s) Trying to think of who
else we I mean, we we have multiple ones they and they they love it. They it's (···0.5s) the way they they want to have their
retirement money in there. They (···0.8s) We send out all the forms we do most of the work for getting it done for them.
(···0.6s) Biggest thing is you have to know how to contact your IRA administrator and get us the forms to fill out. We'll be glad to
do that. And then you put it in (···0.7s) once you become good at it and your security attorney will do a lot of the work for you.
(···1.1s) You'll have more money than you know what to do. (···1.0s) So, how are you feeling about moving ahead and raising
some Capital with your reg D Securities?
You ready to do that? (···3.0s) Let's get going. (···0.9s) Because this I will tell you single-handedly. This is what changed our lives.
This is what took us and and changed our lives and made it that we were ready to. (···1.0s) Go out there and be able to buy
whatever we wanted to buy. So hopefully I can do the same for you. (···2.6s) Now you ready?
(···0.7s) Here we go. Oh. (···3.8s) Got Flames everywhere. (···0.8s) Number one stop asking for money. (···0.8s) When your kids
ask for money, what do you think? The chances are that you're going to get that money back? (···1.6s) Most people would say
slim to none. That's how other people feel too. (···2.4s) There's an old joke out there about this.
(···1.5s) Uncle who (···1.0s) When he retired he looked at how much money he had in his account. (···0.9s) And he sent out an
email to all of his family and friends. (···1.1s) And in any email, he said he fell on very hard times. (···1.4s) And he asked them all
to borrow money. (···2.4s) and nobody responded (···1.6s) except one nephew (···2.0s) and when the nephew when he emailed
the nephew, he said I don't really need your money.
I just wanted everybody else not to ask me for money. So I sent the email ahead of time. (···0.7s) So (···2.3s) don't ask people for
money. Don't talk about money. (···0.6s) Don't even think about money. Now. You're going Diane.
Oh I do is think about money. There's no way I can do this business because I don't have any money. You know what that's
great. (···0.6s) I don't care if you have any money. (···0.7s) We like people who don't have money will help you find a way to
start getting money. (···1.0s) sell the sizzle (···1.3s) sell this sizzle (···1.0s) tell me about your business. (···1.3s) Are you excited to
be investing in real estate? (···0.7s) Why are you investing in real estate? (···2.0s) We invest in real estate because everybody
needs a place to live.
I mean in today's in today's market doesn't everybody need a place to live. (···0.6s) Everybody needs a place to live. Everybody
needs a place to work. (···1.1s) We invest in real estate. (···0.9s) because (···2.9s) it's you can see it touch it and feel it (···0.7s)
and it's one of the few Investments that can be leveraged to increase returns.
(···1.0s) I'm going to say that one more time give you time to think about it and to write it down. (···1.3s) Why are you investing
in real estate? (···1.3s) We invest in real estate because you can see it touch it and feel it. (···0.8s) And it's one of the few
Investments that can be leveraged in order to increase returns. (···2.6s) so (···0.9s) did you get that give you a second to write it
down?
(···1.2s) And then we're going to take a break and we're going to come back and go through this and discuss what I just said to
you. (···0.8s) So you're prepared when people tell you you're crazy for investing in real estate today? (···13.8s)
(···0.6s) here (···10.0s) Okay, welcome back. So where we left off we were talking about the banks the insurance companies and
the agency financing. (···1.2s) I can tell you that the majority of what we use for both our apartments and our non-residential
commercial is the Fannie Mae and Freddie Mac loans.
(···1.2s) It's the agency financing. (···0.5s) We have had a couple of the loans that the mortgage broker has found us through
insurance companies. (···1.1s) I (···1.2s) they were okay loans (···1.1s) there were a few little caveats to them that made it a little
bit more difficult, but it was okay the the loans were much better than the cmbs which, you know are my least favorite loans
ever (···0.7s) now the banks.
(···0.7s) The only time that we have actually gone to a bank for the loan. (···1.1s) Has been when we bought small properties
(···0.8s) and just to clarify on that where we've gotten the loan directly from the bank. (···0.6s) We didn't go to a bank directly.
We went to a mortgage broker (···0.5s) who then shopped out Banks who would finance that type of small property to try and
find a bank yourself can be (···1.7s) a lot of work because every Bank when they're financing these small commercial properties.
(···0.8s) You have to know how much money they have available (···0.6s) in in that particular part of money for a deal and then
does your deal. (···0.8s) Fit with whatever their particular criteria is at the time and let me give you an example the property
that we owned in, Pennsylvania.
(···1.0s) When I told you about it was 28 Acres when we looked at it initially it was a house a dance hall in ten cottages (···1.0s)
and it was great. It was right across the creek from where I grew up (···0.6s) had been operating as a campground for a long
period of time should have been fairly easy to finance. The problem was the person who was running. It did not keep any
Financial records. It was basically a cash business.
So you don't have any Financial records to go on (···0.7s) as we found out more and more. They also were (···0.7s) not charging
enough to (···0.8s) make it a cash flow property. So it wasn't going to finance that way. (···1.0s) From that standpoint then we
were told to go to the local banks because there were a lot of options with the local bank on that size property. (···1.4s) So we
did and we started shopping a local banks. And the first thing we were told is to look for a rural development loan since it was

in a very rural area (···0.7s) and what we found out on the role development loans was yes, the area qualified the property
would qualify except that there were too many buildings on it.
You could only have four permanent structures (···0.8s) and those permanent structures only two could be living areas the
others (···0.6s) Could not be living areas and we made the joke while two of ours floated down the river during their the flood
after the hurricane.
So does that count as being movable? (···0.8s) And what we learned just in case you want to know on a rural development is
you have to be able to move a building six feet in order for it not to be considered a permanent structure (···0.5s) which I never
understood but coming from a (···0.8s) country environment and being raised out in the country. There were a lot of the
farmers in our area who had buildings that were built on railroad ties are on skids.
And I guess the reason for that was if the tax assessor ever came around or if the bank ever came around they could hook that
building up move at six feet and it was not considered a permanent structure now quite frankly. I know some of those buildings
had never been moved in all the years I ever lived there but they could be moved so that disqualified us from that then there
were these small business loans, but the property had too many houses for the small business loan.
There were all these different things they were Farm loans there were multitudes of loans and every bank that we went to told
us to go to another bank because they had a different lending program. (···1.1s) By the time we were done, we had actually
gone to 27 different lenders (···0.6s) on the 28th lender. We ended up financing it as a campground and it was not financed
even as a real estate transaction.
It was actually financed as a business loan from this particular lender. (···0.9s) About four years after we financed our property
that bank quit doing those loans because they had this one special box that they had to fill with business loans and when they
saw our property they qualified it because it was a business loan that would be secured by real estate and they really just
wanted to have the real estate secured.
(···0.6s) So rather than us go through that ever again when we bought those small properties that I showed you the Colony
Woods and the Oliver Court those were two small for the agency financing when we bought those we went to a mortgage
broker and the mortgage broker went out and found lenders found banks that would loan on those particular properties.
They knew all the criteria of all the different banks. They had done the underwriting on our deal. They knew what was going on.
We didn't have to shop for all the different lenders. They did all the work for us. So I just wanted to go over that with you that
when you're when I say that you can go to a bank and get the financing yourself. (···0.7s) Don't do it. Don't go to the bank
yourself go to a mortgage broker and have the mortgage broker do the work for you.
(···1.0s) Now the next ones (···0.7s) when we talk about the investment Banks the Pension funds hedge funds and cmbs. (···0.7s)
Those four are going to want to do more of the Performing assets. They're going to want to buy they're going to want to fund
properties that are closer into that secondary and primary Market (···1.4s) the cmbs.
I will take that back cmbs will do things. They will do non-conforming properties. They will do some properties that are in the
tertiary markets, but their cost for doing it is going to be much more expensive than what you would have with the agency
financing (···0.5s) and some of the other lenders the other three the investment Banks the Pension funds and the hedge funds
(···0.7s) because they're dealing (···1.3s) with investor money that is coming in (···0.6s) and they're highly regulated now (···0.9s)
before the crash of 2008-2009.
(···2.5s) They were they're lending was a lot more flexible. Now, they're lending is more highly regulated. There are going to be
more attorneys fees things like that. That'll be involved. And again in most cases. (···0.5s) You're not going to find these loans on
your own you're gonna find the loans through a mortgage broker.
(···1.0s) The next question I get is if I have to get everything through a mortgage broker. Why are you telling me about all the
options? (···0.6s) The reason I'm telling you about all the options is to give you some good bad and ugly about each of them.
(···0.6s) I've already talked to you about the banks (···0.6s) the insurance companies and the agency financing the good news
about the investment Banks. The Pension funds in the hedge funds while they could be a little more expensive.
Wow, you may have to pay more attorneys fees, maybe jump through some more hoops. (···0.9s) They are not regulated the
way that a normal bank would be regulated. They basically can kind of set their own lending standards based on how much
money they have at the time how much funds they need to deploy. They they change their regulations on a (···1.9s) just a
regular basis.
So (···0.6s) you could be denied by a pension fund today and two months later. They want that kind of property in their
portfolio. So let's say they had (···2.7s) Five billion dollars of apartments in their portfolio and somebody just sold off three
billion dollars worth of it. Now they're going to be desperate to get apartments in their portfolios.
So they're going to be very flexible on lending (···0.7s) in that portfolio right. Now. Those are the kind of things that the
mortgage broker knows he knows what's going on with these different funds (···0.6s) and (···0.8s) sometimes it's good to know
kind of the logic behind it because you may hear (···1.0s) From a mortgage broker. There's there's just no way we can get you
funding out of this. There's no way that you're going to qualify for that. There's no money available from these different funds
and then two months later.
There's all the money in the world. And so that's the crate. That's the difference in the criteria. (···0.8s) I can tell you from
personal experience at one point in time. I (···1.1s) wish I was working with some doctors who were trying to buy a medical
building and when they first looked at the medical building (···0.5s) the hedge fund that they were looking with wanted them to
have a (···0.8s) 1.3 Debt Service ratio, which is even higher than what the normal standard normally is, a 1.25 or higher debt
service ratio.
They want and what that means. Is that for every dollar of debt service. You have a dollar 25 of income. So that's what a 1.25
Debt Service ratio. Is it just kind of broke it down in? (···1.4s) Normal terms for you. (···2.2s) After they had been out they were
still looking for money couldn't have been more than three or four months later.
They got a call. (···0.7s) From the mortgage broker asking if they had purchased the building yet. And if they were still looking
for money, they said yes, we're still looking for money. We want to buy this medical building. (···0.5s) He had a fund that was
willing to loan at a 1.1 Debt Service ratio what that meant was for every dollar that the building generated for every dollar of
net operating income that the building generated (···0.6s) they were willing to to have a mortgage of a dollar.
It was a 1.1 Debt Service ratio. (···0.9s) They basically didn't care if you had any money left over they didn't care. If you had any
money left over to do Capital Improvements. If you had any money left over to do anything, they were good 1.1 Debt Service
ratio. We're good to go. (···0.6s) The reason was they needed medical buildings in their portfolios. So it was probably a short
window of time.
They had lowered their standards and said we need these products in our fund. (···0.5s) So that's the good part of the
investment Banks the Pension funds and the hedge funds is when they need a product (···0.7s) in their portfolio, excuse me.
They are willing to lower their standards in order to get that product into their portfolio. (···1.4s) The cmbs I talked a lot about
that on one of the previous slides.
I'm not going to go back into it again biggest thing is just remember that you know exactly what you have to do. (···0.8s) Once
you have the loan and what your performance is (···0.6s) and that you are well aware that you're (···1.3s) lender legal fees are
probably going to be much higher than what they will be with any other loan doesn't mean you couldn't get good financing just
means your costs are going be to more expensive and you're going to have kind of handcuffs on you on your operation.
(···2.3s) now equity (···0.7s) There's all kinds of places to get equity. (···2.7s) And a lot of people go looking for equity in all the
wrong places. (···2.0s) Our number one place to get Equity is from private investors. (···0.8s) and (···0.9s) I know I see people
saying well that's good for you.
But we don't have any private investors. Guess what when we started neither did we we didn't have any private investors.
(···1.0s) weren't really sure what we were doing in the business either but (···0.8s) we went out talked about our business told
them what we were going to do and within 30 days. We raised a million dollars to do our first deal. (···1.1s) There the good
news about private investors is most of them probably know more about what you're doing than you do.
(···1.4s) That's a great news. (···1.2s) What they're looking for is a place to deploy their funds. (···0.9s) And that's kind of a term.
You want to know dry powder and deploying their funds. (···0.9s) Private investors are people that have quite a bit of money.
And quite a bit of money can go in a multitude of terms. (···0.8s) In some cases that money may not seem like a lot of money
but it's cash that's sitting in a retirement account joint.
Absolutely nothing. They they've pulled it out of the stock market are they pulled it out of a bond fund and it's sitting in a cash
account in an IRA account and it's not doing anything. They want to deploy those funds they want to put it to work and they
want to put it to work at something that they they feel they understand. (···0.9s) One reason they like real estate is they can see
it touch it and feel it.
They it's it's not this kind of cloud of unknown. (···2.0s) A lot of times what we we have with the stock market and with Bitcoin
and the nfts (···1.0s) is people may want to invest in it, but they don't fully understand it and they can't see it touch it and feel
it. They don't feel comfortable risking their retirement account with that.
So a lot of private investors are looking for places to put their retirement money where they feel they can they can actually see
the product and know what it is. (···1.6s) The other private investors that we find are people who have been investing in all
these different things that we talk about and they just want diversity in their portfolio. They invest in stocks. They invest in nfts.
They invest in Bitcoin they invest in everything.
(···0.6s) but (···0.7s) they also like real estate. They want to have a little bit of everything but they don't want to do the work.
(···0.7s) They don't want to be the managing member. They don't want the liability for the operation. (···0.8s) This is one of the
questions I get all the time if these people have money why don't they do the do it themselves because they don't want to that
is the number one reason (···0.5s) they don't want to do it themselves.
(···1.1s) They have this money. Maybe they're already working a full-time job or they're retired. (···0.8s) I actually have a condo
in a rather high-end retirement. (···1.5s) Not a retirement community but a lot of people in that Community are retired. We
have two private golf courses on the beach. (···0.5s) I can guarantee you those people a lot of them don't want to work. Some
of us do some of us like working.
(···0.7s) A good majority of them have been there done that and they don't want do to it anymore. They want their money to
work. (···0.5s) So you have to not think about you (···0.5s) and quite frankly. Maybe you don't want work to anymore. So if you
had the cash, did you do you to want do all the work or would you rather invest your money with somebody else and have
them do the work? (···0.7s) That's where private investors come from? (···1.2s) Crowdfunding (···0.7s) you can use
crowdfunding. (···0.6s) However, I will tell you on your first couple deals.
It's going be to a lot harder to get crowdfunding on your first couple real estate deals. (···0.8s) Once you have a track record and
the crowdfunder that you have to go through a crowdfunding. (···1.3s) Administrator to put it together (···0.7s) once you have a
track record and they can put out your bio and your portfolio. Then it's much easier to raise money through crowd funding
trying to raise money through a crowd funding source on your very first deal (···0.6s) can be very very difficult.
(···1.7s) Rates are there real estate investment trusts now? A (···1.7s) lot of people look at a rate as competition (···0.6s) and we
have bought properties from REITs that are selling (···0.5s) properties that are older properties. (···0.7s) Why would a Reit
become an equity investor (···0.7s) in a deal that you're purchasing for one if it's a deal they're selling (···1.1s) and they want to
stay in the deal for ongoing Equity, but they don't want to own it out, right?
They just want to be (···0.9s) an equity member with you. They just want to put funds into it. (···0.8s) Many times they'll do it for
tax purposes. (···0.5s) They want rather than sell the property out, right they will. (···0.8s) Come in and put shares into your deal
as part of their Reit (···0.6s) that that happens.
It's happened many times. Also a lot of REITs in their Investment Trust. They have a part where they actually own the real
estate and they have another Branch where they fund real estate. So in that funding they'll do debt and Equity. They will be
both the lender and an investment partner. So in a Reit that does financing they will be both a debt inequity partner and I can
tell you that we have found the REITs to be debt inequity Partners in doing that through our mortgage brokers again, a lot of
the mortgage brokers know the rates that want to be debt and Equity partners.
(···2.0s) Opportunity funds now (···0.7s) an equity partner in an opportunity fund is a (···0.7s) little bit harder to find (···0.9s) this
would be something you probably find more going through.
(···1.9s) Some of the local government agencies things of that nature (···0.9s) and again, I (···0.7s) would not do this. (···0.9s) On
your first or second deal an opportunity fund and anybody who is a financial advisor. (···1.4s) It would be in your best interest to
save those until you have some experience under your belt. (···3.7s) That's (···0.8s) just from people.
I know who have (···1.0s) sometimes (···0.9s) become very disappointed and lost deals because they they went to these
opportunity funds or they went to financial advisors thinking that they were going to be able to get the money for their deal
and they (···1.1s) excuse me. They put all their eggs in one basket (···1.0s) and they work in some in some sense let on to believe
(···1.3s) that that they would be able to fund the deal on quite frankly.
These people could fund the deal. (···0.6s) There's a difference between can and will. (···1.1s) And once they got further into the
transaction, they found out the experience level. They just got down to the end and they weren't willing to do it. (···0.9s) this is
where if you start with the private investors, if you start with having high net worth individuals, if you start with with having
your (···0.6s) smaller Network and and doing a (···1.8s) reg D 506 B where you you do a private placement that you go out and
you only do deals with people of which you have a pre-established relationship and you do it the right way.
(···0.8s) After you have a couple deals under your belt, then you can do a 506 C that you can Market to accredited investors go
out and you have that resume behind you.
(···0.8s) Too often what happens is people that are brand new (···0.7s) shoot for the moon and they try and go to the highest
net worth individuals. They can find they try and find one investor to fund the whole deal (···0.6s) and if that investor falls
through (···1.3s) The deal's done. (···0.7s) Now.
We've been in this business for a long time. We were really good track record. (···1.1s) To this day. We have never done a deal
where one single high net worth individual has come through (···0.6s) we have met with many of them and they talk a great
game and they fire you up and they make you think that they're going to bring all of the money and I've had them say not only
are we going to bring the money for all the equity we're gonna bring the debt and Equity we'll do all but 10% You only need to
bring 10% to the table (···0.6s) and they will string you along and string you along and they never come through.
(···1.7s) Rule number one (···0.8s) never give anybody money up front to raise money for you. (···1.9s) Never give anybody
money up front to raise money for you. I (···0.9s) have never seen that work for anybody yet.
And I I have many students who can tell you a Horror Story (···0.7s) even after I preached and preached and preached and
preached and said never ever ever do this and they went out and did it and then tell me how much money they lost doing it
(···0.5s) never give anybody money up front to raise money for you (···0.6s) if somebody is going to bring money to your deal.
(···0.7s) Give them a piece of the managers (···0.7s) share of the deal for bringing money to the table.
(···0.6s) If the deal closes they can get a part of the acquisition fee and they can be a part of the deal. They get paid if the deal
closes if they bring the money to the table and if the deal closes. (···0.9s) If they don't want to do that, that's a very big red flag.
(···1.2s) investment Banks and Trust (···0.8s) these are very often. (···1.0s) entities that will do (···1.0s) the 90% financing (···1.4s)
and I don't because I said these other people are going to tell you they'll do 90% (···0.7s) These guys are going to be honest up
front.
They they want to they want to have the majority interest in a deal the investment banks in a trust are going to want to have
90% of the deal. (···1.3s) now (···0.9s) The difference is they're going to place a mortgage (···0.5s) on the property for for a
portion.
Maybe 75 80% and they're going to bring the other percentage as money. (···0.8s) The rest that other 10% they are going to tell
you that you need to raise and bring that 10% to the table and they're going to be absolutely honest with you that if you can't
bring that 10% to the table, then they're not going to do the deal and they're going to want to see that you have investors for
that 10% (···0.7s) This is not uncommon.
A lot of the big investment banks are trusts that are out there. (···0.5s) They want to do both debt inequity because that's kind
of how they (···1.0s) they split their Investments. They they do the debt part for the guaranteed interest every month. And then
the equity portion is where they they get to share any appreciation on the property. So there's there's splitting the money that
they're investing.
They're doing part of it as a secured investment that they're going to put the mortgage on the property and they're going to
have a secured interest payment. The other portion is going to be their risk investment where they are to going get (···0.9s) a
percentage of the appreciation on the property (···1.0s) That's perfectly normal, but they will be absolutely honest upfront that
you have to have 10% of the money that you need to raise from your private investors.
(···0.8s) Foundations a lot of times foundations have to invest money that they have in the foundations (···0.6s) and a lot of
times a foundation may be very much like the Investment Bank and Trust. (···0.6s) Some foundations only want to do debt
some foundations want to do a combination of debt inequity. (···0.6s) Some foundations want a guaranteed return. So you have
to be very careful when you're looking at these of what kind of returns you need to have (···0.6s) and in your documents.
Is it written for them to be a partner and still have a guaranteed return? That's where you have to be very careful with the
foundation. (···2.1s) High net worth individuals (···1.4s) remember we talked about these when I showed you the manager side
of the Box the high net worth individual (···1.4s) a lot of times the high net worth individual (···1.2s) Wants to invest some of
their money and get a return on their money, but a lot of times they also (···0.7s) want to capitalize on the velocity of money.
(···0.6s) And what I mean by the velocity of money is they want to (···0.6s) make money with their net worth and their liquidity.
(···0.6s) They do not want to invest all of their liquidity.
So let's say that you need to raise a million dollars. The minimum investment is 50,000 to maximum is 250,000. They may
decide to put a hundred thousand in your deal, but they want to sign on the loan with you. (···0.6s) They want to be a part of
that. (···0.8s) Manager side to sign on the loan with you because for signing on the loan with you, they're going to make money
on their hundred thousand. That's where they're they're gonna make their return and they're going to share and in the cash
flow and depreciation and principal pay down but for signing on the loan with you, they're also going to get paid without
putting any money in the deal.
They're also going to share in the cash flow the appreciation and the principal pay down. So they're making their net worth
work for them. They're making the fact that they already have a net worth. They're capitalizing on that Network.
So those High net worth individuals who (···0.8s) are asking you tell me about this side over here. Tell me what tell me how this
is put together. (···1.0s) Too often. I've seen new investors when somebody says tell me about how this site is put together over
here and they're talking about the manager side. The person will start to panic thinking that they're worried that (···0.6s) the
(···0.6s) the sponsor the person bringing a deal is getting too much of the deal.
That's not what they're asking at all they're asking what they need to do to qualify to be in there. So never worry about it. And
one thing on that before I go in and I'll talk about the family office after we take a break the one thing you should always be
cognizant of (···1.1s) Is these investors true investors (···0.6s) don't want to do the work themselves?
(···1.3s) True investors want you to do the work for them (···0.7s) a true investor should want you to get paid for doing the work
for them. (···0.6s) They should not be questioning. (···0.7s) How much now if you're being excessive in your acquisition fee, if
you're being excessive in your percentage? Yes, they're going to question that if you're taking standard acquisition fee and a
standard percent and they're getting the return they want.
(···1.1s) don't be surprised if (···1.1s) you have investors that that say (···1.2s) how much of the deal are you getting (···0.8s) and
(···1.3s) how much time are you spending on it? They're not thinking you're getting too much and I know as a new investor.
That's what you have in the back of your head because you're thinking people are giving you money. They're not giving you
money. You're doing them a favor by using their money.
(···0.7s) But they're thinking is (···0.6s) if you're percentage isn't big enough. Are you going to dedicate time to taking care of
their money? (···1.0s) Investors want to be sure that whoever is over here running the deal (···0.6s) is getting taken care of well
enough to take care of their money. I'm going to take a break here for a minute. This was a lot of information for you. We're
going to take a break and we'll come back and I will go back to these high net worth individuals and we're gonna discuss family
office.
(···14.0s)
(···0.8s) Here. (···9.2s) Okay, so welcome back to the below the line for commercial and the TLC. (···0.9s) So now that you
understand what this is for and why we're doing this calculation. I'm going to take a little bit of time and go through the
calculation that I just talked to you about.
(···0.5s) Now just as a refresher remember what we're going to do we're gonna talk about this as though this building had a
hundred thousand square feet. So let's get into the to what we're doing the entire building had a hundred thousand square
feet. We have 25,000 expiring that's (···1.1s) just 25% of it (···0.7s) here is what we're looking at and I want you to do it.
I'm to going break it out in two sections for you. The first is remember the renewal probability renewal probability means that
70% of this square footage should renew 30% should be new tenants. (···0.5s) So the 30% new tenants is here 30% new of the
25,000 is 7,500 square feet. (···1.9s) If the current if like let's say the current rants are at $18 a square foot.
We're going to charge somebody who renews will charge them $20 a square foot a new tenant 21 dollars a square foot. (···0.8s)
Now here is why I'm giving you that example. This is just kind of a little bit of Refresher. (···0.9s) Remember When (···1.4s) we
talked about that (···0.5s) non-residential commercial is very very different from residential in residential you have a posted
rent for each type of unit that you have.
Whatever that posted rent is that's what each tenant has to pay. That's fair housing. You have to charge each tenant the same
amount based on the type of unit they have (···1.0s) In commercial you don't (···0.6s) it's (···0.5s) business owner to business
owner. Whatever anybody negotiates. That's what you get so we could charge a renewing tenant less than we charge a new
tenant.
We may not choose to however if that renewing tenant signs. The lease early takes less in commissions or takes less in
leasehold Improvement signs a longer lease. There could be a multitude of reasons why we start them out at a lower rent per
square foot. (···1.0s) If they take a smaller space, we may charge them more rent per square foot if they take a larger space, we
may charge them less rent per square foot.
So everything is a negotiation and this is also where (···0.5s) you're leasing agents will help you. (···1.3s) That being said it's
important for you to kind of stay on top of what you're doing and make sure that the leasing agent isn't giving away the farm
every time that they lease a property just so that they can get a higher commission.
That is one thing that we kind of push the leasing agent on no matter what the leasing agent comes to us. No matter what offer
they make initially saying this is what we we have talked to the tenant about we always push back and say why don't you offer
them this instead we always make them work and negotiate because (···0.6s) I mean their salespeople they're always going to
give you their their lowball offer first. So you have to negotiate with them.
(···0.6s) So in this case at 30% (···0.9s) new 7,500 square feet at twenty one dollars a square foot. (···0.8s) The year one rent
would be a hundred and fifty Seven fifty. That's the 7500 at 21 dollars a square foot. Everybody okay with that? (···1.9s) Year
two we're going to raise the rent 3% now depending on where you are in the market how much it your rents are going up. But
standard three to four percent a year in most area (···0.6s) is pretty much what it is, especially when you're negotiating a longterm
lease.
(···0.5s) So year two the rent would be $158-130. year (···1.3s) 3 the rents 158 763 (···1.6s) that means the total rent for the
three-year lease would be 474 393. This is a new lease. So the commission is six percent that means that we would pay
28,463.58 for commission.
(···1.9s) The tenant Improvement allowance (···0.6s) and I did this based on the fact that (···0.5s) you know. (···0.9s) we used to
figure in about five dollars a square foot for a renewal and and (···0.8s) about twelve dollars a square foot for A (···0.9s) new
lease (···0.6s) but cost have gone up and tenants are asking for more if we're giving them if they're rent is going to be twenty
one dollars a square feet fifteen dollars a square foot is is pretty good.
Do not be surprised. Like if your rent was going to be 30 35 dollars a square foot. You may be giving 20 22 dollars a square foot
for tenant Improvement allowance. That is not unusual at (···0.7s) I want you to see kind of the (···1.6s) the way that it goes
(···1.1s) a lot of times the tenant Improvement allowance is not very far off from what the rent per square foot is for the first
year because remember we're trying to give them incentive to move in (···0.6s) if they wanted more of this if they were asking
for specialty things we would make them sign a five-year lease instead of a three-year lease.
We may make them sign a seven-year lease. We just had a tenant that is a (···0.5s) very good tenant that we've had for a long
time at the property in Texas and we knew they were coming up for Renewal and that property is going to go on the market
next year.
It's it's coming up to term with Wells Fargo. So we're going to put it on the market next year. We wanted a longer lease to add
value to the property. (···1.2s) Then came back asking for quite a bit of money or telling us they were going to put quite a bit of
money into their Suite to customize it for the way they wanted going forward. (···0.9s) They ask us for a certain dollar amount
and we came back and negotiated with them and didn't give them everything.
They were asking for but came close to what they were asking for, but said we would only do it if they signed a 10-year lease.
(···1.0s) They came back. (···0.7s) Came to our number but said they'd sign a seven-year lease. So you see how it's all a
negotiation. I mean they they initially asked for. $60,000 (···0.9s) from us we came back with 40 we ended up at I think 45 to
47,000 that were giving them and instead of a five-year lease.
They're signing a seven year lease we ask for 10 we came down to seven everybody goes back and forth on everything
everybody expects a negotiation. So don't always give in and when a leasing agent brings you something just jump on it. You
always have to negotiate. That's the way the game is played. (···1.3s) So in this case the tenant Improvement allowance of $15 a
square foot equals a hundred and twelve five.
(···1.0s) So (···0.6s) our total first year expense. (···0.8s) Would be a hundred and forty dollars and 964 140,964. (···0.8s) Our rent
the first year is only 1575. (···0.9s) That's 90% of our first year rent that we have to put out to bring this tenant in.
(···1.2s) But think of the alternative if you don't spend money and bring in the new tenant, how long is this unit going to sit
vacant? How long does it take you to fill? (···1.2s) When we are doing our performance just so you know on average. We never
do less than six months of vacancy if we know that units are going be to coming up. So on our 30% (···0.5s) that would be vacant
that it we think we're to going have new tenants.
We also build in six months of vacancy for that 30% (···2.1s) if we get somebody in sooner that's money in our pocket. (···0.9s)
And I know this is a little confusing right now, but I just want you to understand this is where we said there can be a value play
in your tilc. (···1.3s) if (···1.7s) 80% of the tenants renew instead of 70% then our vacancy shrinks.
(···1.0s) Our commission shrinks our tenant Improvement shrinks and that's money back in our our pocket. So that's a value
play that you have on the property if you can perform better than what you put (···0.9s) Into your proforma if you can
outperform that that's money that goes back into your operating account.
And that is how you do a value play with your below the line items on a commercial property. (···1.2s) You know, that's a lot of
words for you right now. We're gonna go back over again in a second. (···0.9s) now (···1.4s) here's where this might come into
play again a little bit and let you see what a value play would look like there. (···0.9s) On the 70% renewal we're going to do
them.
We're only doing them at $20 a square foot. Not the 21. (···1.0s) The first year rent is $350. (···1.5s) Second year rent is 351 for
third year 352-806 total rent of a million 54 everybody. Okay, you leave it up here for a second so you can follow through.
(···2.0s) Add 3% commission. (···0.5s) That's 31,26210. Remember the commission's only half as much on a renewal.
(···2.5s) the tenant Improvement allowance (···0.8s) is about half as much on a renewal. (···1.4s) So even though we're doing
way more square footage. (···0.8s) It's only costing us half as much per square foot. So that's 131 250. (···1.4s) Our total firstyear
cost is $162.876. It's (···1.0s) only 47% of our first year rent and here's even a bigger part.
(···0.8s) We didn't have any vacancy. (···1.2s) In the first one we had six months of vacancy before (···0.7s) we put that tenant in.
(···2.7s) on this (···2.1s) It's alright on this one on a 7500 square feet from the time one tenant moves out till we get the newly
even if we start negotiating the lease as soon as we know the tenants moving out by the time we get here and get a new tenant
in it could be at least six months maybe more.
So that's six months of lost rent that you have maybe seven months. So we lost all that rent. Plus it cost us 90% of our first year
rent just to get somebody in and get the lease going. (···0.9s) where (···0.8s) If we can keep that tenant. (···0.9s) Negotiate a
little bit lower rent per square foot.
Keep them. (···0.7s) Look how much we save. (···2.0s) And no and no vacancy to do it. (···0.7s) So when they talk about a below
the line value play the below the line value play is you have to one (···0.6s) do this on every year. (···1.4s) that you are going to
have (···2.3s) tenants (···0.9s) that are their leases are expiring.
So however many however much square footage you have expiring every year you have to do the same calculation. You need
to know. (···0.7s) How many months vacant you're to going have and put that much of rent loss in for that year you need to put
in how much commission you're going to have to pay that year how much tenant Improvement you're going to have to pay and
look at what your risk factor is (···0.5s) and then you're going to have to decide how much money do you have to raise or the
lenders going to say?
This is how much you have to have in reserve if it's in the first two years the lender may make you raise that money from your
investors to have in their reserve and they're gonna hold it in reserve until you get these tenants re-signed get them in make
sure that you're all stabilized. (···1.2s) This is a lot of work to do by hand. It's a lot of work to try and create a spreadsheet to do
it. (···0.7s) Which is why?
We (···1.2s) created. (···1.2s) the software program that does this for you now the software program that I showed you
remember I showed you all the big spreadsheets and all the detail and where you could put in all the apartments individually
showing you which ones (···1.3s) had been rehabbed which ones didn't you could do different rent increases. (···0.7s) This
software not only allows you to do that. It allows you to do your rent increases either by a dollar amount or percentage on
some years.
You may do a dollar amount. So let's say you're going to rehab a unit and after you rehab the unit that first year you're going to
do a $100 (···1.8s) a month increase on the rehab units and then after that you're going to do a three or four percent increase.
Annually, you can build that in and it will spread it out and do that for you. (···1.0s) There's a separate tab.
The one software does both it does your apartments. There's also a commercial tab, you hit the commercial Tab and you go
into the commercial Tab and it lets you enter the leases. (···0.6s) Remember I said you have to go in and I had an Excel
spreadsheet and I had to list every tenant and put in all of their leases and (···0.7s) each year of when it started when it expired
how much the rent was and then calculated all out (···0.6s) don't have to do that anymore on this on the software.
(···1.0s) you go in you put in you do have to put in each tenant, but you put in each tenant with their start date the end date of
each lease what the square footage you can either do it by by (···0.7s) Square footage by month or annual you have the option.
However, the lease is written. You can put it in (···0.7s) it'll calculate out your leases for you. It'll come up with your annual
amount and you can put in the tilc it calculates that for you.
It knows how many square feet are expiring each year so that it can do it for you. (···0.7s) Now on this be sure if you go in that
you do the https. (···0.7s) And the app dot commercial underwriter.com. You can look at the software. You can also send in
there. There's a thing where you can send in and get a free demo of the software. (···1.1s) I encourage you if you're you want to
get into this business and you want to be able to cut down your learning curve.
This is a great way to be able to cut down your learning curve on the commercial analysis. (···3.2s) So (···0.9s) just a rehash.
(···0.9s) the tilc (···2.6s) this has to be taken into account when somebody is pricing (···0.7s) non-residential commercial real
estate.
(···1.4s) Very often and if you remember when I started I talked about that. There are a lot of Brokers trying to sell nonresidential
commercial real estate. (···0.7s) But they've only sold apartments in the past. You don't have tilc an Apartments.
(···0.8s) So a lot of Brokers are taking the net operating income on non-residential Commercial applying a cap rate and coming
up with a value.
You can't do that you have to take into account the exposure from the TLC. (···0.9s) The lender is going to do it it (···1.2s) you
have to do it. That's that's just how the properties valued. So if you if you get a commercial property and you're analyzing it
(···0.6s) and there is no tilc if they don't list for you if they don't tell you. (···0.9s) What they put in as a leasing commission if
they don't tell you what they put in.
(···0.6s) For the exposure if they don't tell you what they put in for tenant Improvement allowance, if it's not there and their
assumption page remember I showed you on the one where I showed you the Assumption page that the broker gave you of
these are the assumptions we made (···0.6s) if they're not telling you on the Assumption page what they took into account to
determine the tilc and you don't see anything on their spreadsheet for it.
That's a red flag. It's a red flag in the fact that that the property is is number one going to be overpriced, but it's also an
opportunity. And some opportunity for you to go ahead make the calculation call the broker back and say I really appreciate
that you brought this property to me. (···0.9s) I I like the location like the way it looks. However, I don't know if you're
underwriter missed it (···0.7s) or if it wasn't on the seller's property package.
(···0.9s) You like it? We're not blaming the broker. I don't know if you're under right or missed it or wasn't on the seller's
property package. However, (···0.6s) I had to figure in the tilc before we could get to the real numbers. (···1.3s) And I checked
my numbers with my mortgage broker, please. Please always check your numbers with your mortgage broker before you
submit them.
(···0.9s) We do this on every single letter of intent and the more you do that (···0.7s) number one. It's a cross check for you.
(···0.8s) You're starting out you need to have that confidence. It's a cross check for you. Run your run your scenarios run your
numbers by your mortgage broker. (···0.6s) Find out how much you can finance and at that point in time you're going to say
(···0.5s) I ran it by my mortgage broker and based on our calculations.
This is how much we can get financed. However, if you're willing to take our offer we are confident we can get this financed.
(···2.0s) Everybody good with that. If you're willing to take our offer (···0.6s) we are confident we can get this financed. So now
you're planning a seed in the broker's head that. (···1.4s) If he if that's the number that can be financed then (···0.5s) if his
number can't be financed maybe he is shooting in the dark looking for a cash buyer.
(···0.9s) And if the if he can't sell that property, who's he going to come back to the person who actually knows what to do and
the person who can get the deal financed. (···0.5s) So this is a great opportunity for you to be able to put yourself out there and
be different from a lot of investors that are out looking for properties because you know how to do the tilc (···0.6s) okay?
(···0.8s) That was a lot of information on that section. So I'm hoping that you understand the the I know it's a little bit of work,
but I'm hoping you understand the benefit and by all means you don't need you don't need a software program to do it. You
can absolutely do it on your own by hand. It is a lot more work, but make sure when you do it that you give (···0.8s) a mortgage
broker the assumptions that you did that they know what assumptions you made so that if they have any different assumptions
they know and make sure that any real estate broker that you're submitting your offer to understands what your assumptions
were.
(···3.4s) Okay. (···1.2s) Well, that was a lot of information wasn't it? (···0.8s) Probably a lot more than what you thought you
needed.
(···1.3s) But it kind of led into this because a lot of what I was telling you there is going to lead into funding the deal. (···0.8s) You
can't fund the deal. If you don't know whether it's a deal or a dud. (···0.6s) You have to know whether the numbers work in
order to know whether you can fund the deal (···0.6s) so debt and equity. (···1.6s) This is kind of like you knew (···0.5s) if you if
you get the little packets of Italian dressing and you have to put in a little bit of vinegar a little bit of water a little bit of oil and
then you shake it all up and if you get just the right mixture it tastes great.
And if you get the wrong mixture, it's like (···1.3s) that's what debt Equity is like debt and Equity is getting just the right mixture
to make your deal work. (···1.0s) In most cases I and I hear this all the time if you are raising money from the investors Diane if
you're out raising money and doing these Reggie Securities, (···0.7s) why do you get debt?
And here's the reality bank money is the cheapest money you can get (···0.5s) the bank money is always going to be cheaper
than what you can get from the investors. So we want as much (···0.7s) debt financing as we can possibly get and I say bank, but
quite frankly debt financing (···0.6s) with debt financing.
You're not giving up equity in the deal. (···0.7s) The equity the equity is what gets to be very expensive, but you have to give up
Equity to get the deal done. If we go back way way back to where I showed you the boxes and the people who are sharing in
the deal. Remember those people are sharing in the cash flow the appreciation and the principal pay down. (···0.7s) The people
who are debt partners are only sharing in the cash flow.
They do not share in any the of appreciation on the property. (···0.9s) the other thing about debt (···0.9s) debt Partners, (···0.6s)
you need to look at as debt Partners our adversarial partners. (···1.3s) a debt partner (···1.0s) Is the person that the person or
institution that is loaning you money to do the property? (···0.9s) If you do not pay them if you default in any way on what they
loaned you.
(···2.7s) They don't care. (···0.7s) What you have in the deal? They don't care what you did. They can take your property. It's an
adversarial position. (···0.6s) Your Equity partners are true Partners in the deal. (···0.9s) And depending on who you are. If you
become a part of one of these boxes, (···0.6s) I cannot stress enough that it's extremely important for you to remember you're
in equity partner in the deal (···0.8s) as an equity in part Equity partner.
(···0.7s) It is not most important for you to receive a payment like a debt partner. What's most important for an equity partner
is to secure the deal (···0.7s) and make sure that everybody moves forward towards the final goal. (···0.5s) So debt is an
adversarial partner (···0.5s) Equity (···0.7s) is everybody is working together for the final goal.
Hope that kind of helps you to (···2.1s) see how it is because Equity is working towards the final goal and because Equity has
(···0.9s) Equity Partners have everything at risk they get a larger return. (···3.0s) So let's talk a little bit about who you typically
look at as debt partners.
(···0.9s) On debt Partners, you're going to look typically towards A banks (···0.6s) a lot of the banks both foreign and domestic
are going to be the lenders out there. (···0.6s) I know at the very very very very beginning of this class. I did some things from
the irr report talking about the different banks who were changing their lending for residential financing for single-family
residential financing.
(···0.8s) A lot of banks will do commercial financing, but it's very (···1.2s) particular commercial financing (···0.9s) that being said
(···0.8s) many banks will act as the servicer for agency financing. (···1.3s) And I want to make that very very clear. (···1.1s) I hear
people say I have a loan with Wells Fargo. I have a loan with.
(···2.2s) Chase Bank, I have a loan with there and then when I start talking to them (···0.6s) and I ask about how they got the
loan where they got the pro what they did in the procedure. What I find out is that they either have a fanny or Freddy loan and
it's being serviced by Wells Fargo or it's being serviced. (···0.7s) By Chase, so just be sure that you know the difference (···0.5s)
and and I'll tell you one of the major differences the agency financing.
(···0.9s) Is (···0.6s) has a wide berth. (···0.9s) of (···1.0s) properties and areas where they will finance it's their agency is federally
(···0.7s) funded financing federally backed financing (···1.3s) They then take those federally-backed financing (···0.7s) and service
them out to different banks for their portfolio.
(···1.6s) Because of that they have (···0.9s) much broader lending criteria than if you went to the bank directly. (···0.6s) And the
reason I say that is a lot of people will get a loan through Fannie or Freddie. It's been Finance through one of the big Banks or
been service through one of the big Banks so their next loan. They try to go to that bank to get a loan thinking they had a loan
through that bank only to find out (···1.5s) As far as that bank was concerned.
They never had a loan that was processed through the bank. (···0.6s) So just understand agency financing is serviced by other
people. It's not serviced by Fannie and Freddie. (···0.8s) Insurance companies (···0.5s) a lot of the big commercial properties are
Finance through insurance companies. (···1.6s) and (···0.5s) it doesn't (···1.0s) Again, their Finance through the insurance
companies.
They may be serviced by somebody else. Typically you're not going to get your mortgage statement from the insurance
company, but the good news (···0.5s) about the insurance companies is depending on what's going on in airport folio. They like
to diversify. (···0.6s) So this is another one those top three (···0.7s) are always going to typically be. (···1.1s) financed one way
and serviced by someone else (···1.5s) I'm going to come back before we get to the next four going to give you a break for a
minute because the next four sorta go together a little bit.
So I want to talk about those separately. So let's take a break (···0.5s) good time to take a break (···0.6s) to go rest, and then
we'll be back in a few minutes. (···13.3s)
(···0.8s) Here. (···9.9s) Okay. Welcome back. This is where we left off on. The last one. We had talked about this surrender
Clauses that would be in your commercial leases. Now most of the time you will find these in single tenant buildings. However,
remember I told you that we had this with our large client with Chase and that was in our big single-story building that I showed
you in the previous Slide the one that we have in Charlotte, North Carolina, and that's about 150,000 square feet and it's
multiple buildings up there.
So I don't want you to think just because you're buying a multi-tenant building that you don't need to look for the surrender
closets. It is something that you want to (···0.7s) keep an eye out for and it doesn't always say surrender claws.
(···1.3s) Sometimes it may say something like termination (···0.5s) agreement. It may say termination terms. I may say end of
lease Arrangements. I love that one end of Lisa Arrangements. Make sure you think that whenever the lease is done you have
an arrangement for how they're going to move out know what it means is and the voice Arrangement means if they want to
end the lease. This is the arrangement you have with them. (···0.5s) So I I just want you to be aware doesn't mean we won't do
the business.
It's just something to be aware. And if you're buying a building where a tenant does have a termination Clause that would be
something that you need to negotiate with the seller. You need to talk to the seller and say Hey, you told me this 10 it has a 10
15 20 year lease in reality. They have a one year lease if they only have to pay 12 months in order to move out. (···0.5s) I I can't
be guaranteed that they're going to stay for.
18 years so that greatly lowers the value of the lease in that property. Those are the types of things. Nothing is a make or break.
What's there is what is the risk to the investment? Because that option is in their lease. So hopefully that gave you a little bit of
knowledge that you didn't have going into this and makes you very wary especially of a single tenant building. That would have
a surrender clause on it.
(···1.2s) And I can't stress this enough buying it in your retirement account or with your retirement account. If you had a single
tenant building with a surrender clause (···0.7s) and they would happen to exercise that surrender clause and move out. I don't
know that your retirement account would have enough money to carry that property (···0.5s) for the period of time. It may take
to put another tenant in there. So be very very cautious about those types (···0.6s) of things that you may find in the laces
(···0.6s) now, (···1.2s) That being said this one is extremely important not only in your leases but in your contracts (···0.6s) and
and I can tell you we actually were burnt on this one by having a purchase contract that did not have a force majeure clause in
it.
Now the reason it didn't have it and we have a very very good attorney, but we were buying a property. (···1.4s) In an area that
really doesn't have any kind of major events.
He said if Will you're buying a property in Florida, Louisiana, (···0.5s) Texas somewhere where you have (···0.6s) tornadoes
hurricanes things like that. He would have thrown a force majeure clause in never thought twice about it. (···0.8s) We were
actually buying a property in Indiana. (···2.1s) And we were buying it during covid. (···0.5s) Well, we put it under contract before
covid hit.
(···1.4s) We were not able to close by our deadline because all of the banks. (···0.7s) Were closed we couldn't get the lending
done. The the loan couldn't get finished (···0.6s) and because the county offices were closed. So we we couldn't get any of the
documents we needed (···0.5s) to be able to close and there was no recording for us to be able to get a deed recorded. So all
closing stop during that period (···0.6s) now in most cases (···0.7s) and for most people we knew whether they had a force
majeure clause or not the buyers and sellers work together to carry through this (···0.7s) we happen to have a seller who looked
at it as an opportunity.
(···0.5s) He was only selling the property because his Partners (···0.8s) wanted to get some cash out of the property and the
property wasn't producing enough cash for his Partners to get cash. (···0.7s) So he said hey (···0.7s) you failed on the contract.
You didn't perform. I'm keeping your hundred thousand dollars now fortunately, we had two partners in that deal. So we each
only lost a little over $30,000 on (···0.7s) it, but it was it was very expensive. What gets worse though. Is he then applied for PPP
money? (···1.4s) Got the PPP money for being able to pay his employees, but he didn't really lose any rents because his tennis
were all getting subsidies from the state and the county to pay rent.
So he was collecting all the rental income and getting PPP money to pay his his employees. So he sort of double dipped a little
bit there. So he got the PPP money and our hundred thousand he was able to give his Partners the cash. They wanted any
ended up keeping the property now. (···0.9s) What we found out and and maybe maybe God does have a sense of humor
shortly after he did this.
He had a major fire at the property and he had to do a lot of (···0.6s) Damage repair to his property and he was one of those
people that thought insurance was a ripoff and with self-insured so he had to use a of bunch his own money to repair the
property and they don't mean to laugh at that. But somebody who takes advantage and things, you know, sometimes things
come back at you. (···1.0s) He ended up keeping the property a year and a half later.
He refinanced it and he ended up selling the second. We were buying two properties from them. (···0.6s) We got a call (···1.0s)
very very recently from another investor who knew that we had been looking at this property and wanted to know if we
wanted to go back in (···0.7s) and go with him and buy this property and our answer was not from this guy. We don't know if
you if you find a way to get it and everything's going fine. We may come in after the fact and be a partner with you if you need
us to get the deal done, but we're not taking any more risk with this guy.
This is not a good seller and we don't want to be involved in it now the other reason that you have a force majeure clause in
(···0.8s) your contracts and in your leases and it's extremely important in your leases. Remember at the beginning. I told you

that I worked for a builder developer for 17 years here in Florida. (···1.0s) Can't be here in Florida for as many years as I have
and not have gone through (···0.6s) hurricanes.
It's just one of the things we do. (···1.1s) We did not have any closures for hurricanes. However, we are also the lightning capital
of the world (···0.6s) and you would be amazed at the amount of damage that a lightning strike can do when it hits a building.
(···1.1s) We had two buildings that sat side by side at the corner of I-4 and 436 if any of you know, (···0.8s) Orlando area, they're
too tall towers that sit together right there at I-4 and 436.
(···1.3s) The odd thing one of them sits in the city one sits in the county. (···0.7s) When the lightning hit (···0.7s) both buildings
got hit. (···1.7s) It was a it was amazing. I think it hit a Transformer or something, but we but we got hit (···0.5s) major strike.
(···0.6s) So it closed down the buildings and we had to have before you can open it back up. You obviously have to have the fire
company come come in and they inspect make sure there's no fire in the walls and things but you also have to have all of the
inspectors come in and they have to inspect the electrical all the systems make sure everything's working and give you an
occupancy.
(···1.2s) Certificate to be able to occupy the building now the building that was to the left that was in the county the county
guys came in. They did all the inspections. They ran the elevators they ran the air conditioners. They did everything they
opened that building up right away.
So we were down for maybe three days. (···1.2s) During that three days all of the tenants had in their lease that any event of a
force majeure and act of God in the event of an act of God for the first 14 days that the the unit could not be occupied. They
needed to find a way to do the business on their own and that they still had to pay their lease in the landlord was under no
obligation whatsoever.
And that's pretty standard and mostly is 14 days. I mean something happens like that 14 days to get it up and running and to be
back into your office is not unusual. (···1.2s) The building that we were in the one that my office was in. (···1.0s) The city
inspectors came in and (···0.7s) basically went through. I (···1.3s) think every power outlet. (···1.1s) Every electrical thing and
what they found was there was somewhere in the system some old aluminum wiring that needed to be replaced.
So we had to have electricians come in and rewire a whole section of the building (···0.5s) and when you do that that shuts the
building down so we weren't down for just the three days we were out for almost three weeks that we couldn't be in our
building while they're doing this and we were paying guys to work almost 24 hours a day to get it up and running again.
(···1.0s) Now in our leases we had an act of God Clause. We had a force majeure Clause. So for those first 14 days, (···0.7s)
everybody just had to do their thing people were scrambling everywhere to try and find a place to work and do what they
could. (···0.8s) For the last seven days the tenants did not have to pay rent. So they got a rent abatement for the last seven
days, but we were under no further obligation to them.
Just they didn't have to pay rent. (···1.0s) What you want to be sure in your force majeure Clause is that as a landlord? However
many days it says that you are released from the liability of providing another unit for your tenants. (···0.7s) Now in ours just so
you know had it gone more than six months. (···0.6s) The tenants were released from their lease completely. (···0.6s) So (···0.8s)
after after the two weeks, they don't have to pay any more rent.
They're released from paying rent, (···0.5s) but (···1.5s) We don't have they can't cancel their leash yet. They they just have to
find somewhere else to work. But after six months if we don't have the building up in operational, then they're out of their
lease. They can go anywhere and do anything. They can get a new property do whatever they want to do. (···1.1s) Here's the
reason this is so important. (···1.7s) Let's say this had been during 2000.
I believe 2004 was when we had our (···0.8s) little catastrophe here in Central, Florida (···0.6s) That was when we got hit with
Hurricane Charlie Francis Ivan, and (···0.8s) there was one other one. There are four of them came through. (···2.2s) It was like
every two to three weeks. We were hit with another hurricane. (···0.8s) Now there were a few things that happened (···0.6s)
one. (···0.6s) They quit writing insurance policies when there is a hurricane warning.
(···1.3s) Once there's a warning they quit writing policies. (···1.4s) They don't write any policies for two weeks after the
hurricane hits. Well by two weeks after the hurricane hit we already had another warning so they weren't ready anymore
insurance policies. They also weren't doing any closings. They couldn't do any legal documents. So it was basically almost a
whole summer where we didn't have any legal transactions. (···0.7s) The other thing that happened is as these were going on
Hurricane Charlie, especially well, it was the smallest (···0.5s) came directly across central Florida and spurred up more
tornadoes than we have ever seen in the 30-some years that I've been here.
I mean there were tornadoes everywhere Cross, Central, Florida. (···0.8s) With that there was extreme damage to an awful lot
of Office Buildings. (···0.6s) When you have that many Office Buildings going down.
(···0.9s) If we had been responsible for finding our tenants another place to do business, we would have had to pay very very
high rents to get them into another office. So you want to be very very careful that in your force majeure Clauses. It says in the
lease (···0.5s) that you as a landlord are released from liability (···0.8s) after a force majeure. You need to know exactly how long
(···1.3s) That you are responsible how long that the least stays in effect and when you're released from liability.
(···0.8s) Now the reason that we need to know about how long they have that that they cannot pay rent is remember way back
when when I talk to you about insurance. (···0.9s) We need to know that because we need to talk to the insurance agent and
say that's how much (···0.7s) rent insurance we need to have.
That's how much insurance we need to have for rent income replacement insurance because if those tennis when they quit
paying rent (···0.5s) after the two-week period (···0.5s) we needed to have income replacement insurance that would start
paying us their rent after that period of time until they could get back into our building. (···0.7s) So all of these clauses.
(···0.8s) Start tying together all the things that I've been teaching you all along start tying back together as to how important it
is. (···0.7s) It also is important where (···1.4s) You will become so knowledgeable. If you read a few leases and trust me, they can
be very very boring. (···0.9s) I was (···0.6s) training a girl out of Texas to kind of be my assistant and she she is very very
meticulous and I gave her about half of the leases from a building to read and I was reading the other half and we had a
spreadsheet we were working on and putting in all the tenant rents and anything that was an exception from what we saw.
(···0.9s) And she called me on day two and she said I've read three leases. I'm like I finished my stack (···0.6s) so I had to get on a
phone with her and teach her how not to read the things that are the exactly the same. (···0.8s) In every lease that you see
they're going to have a whole section.
It's a definition of terms. (···0.7s) That's the same everywhere if you want to go through it. (···1.6s) You can go through and read
one lace and know what the definition of terms are. That's basically legally for we're going to tell you what the words mean. So
that's the same in every lease what you're looking for are the main Clauses. How much rent are they paying? (···0.9s) Are they
getting anything for free? You always want to know if they're getting anything for free (···0.5s) on their leasehold improvements
have the leasehold improvements been paid for if the landlord is giving them leasehold improvements.
Did they get free rent up front or are they getting free rent as they go remember the example? I showed you where the tenant
was getting one free month every year. Those are the kind of things that you're looking for. So once you read two Lisa's
thoroughly. (···0.8s) What you want to do is highlight the Clauses that you need to read and the other leases and you'll be pretty
good at going through a lot faster.
(···1.2s) It will be slow and painful. Typically when we buy a property the the one that we have in North Carolina had 48 leases.
(···1.2s) I gave all the government leases (···0.6s) all the leases from major corporations and any lease that was over 30 pages to
the attorney to read just said forget it. I (···0.8s) you know, you know that when the lease is that long and there's that much in
there that they had attorneys writing that they had attorney specifically writing it that they weren't using us a standard form to
write the lease.
So in those cases I just said hey the attorney needs to read these and when the attorney reads at least what he does is he puts
together a one-page summary for you of what the lease says. (···0.6s) Some people will pay the attorney to read all their leases
just because (···0.6s) they they don't feel comfortable.
But if you read a few and you start to understand what it says, you'll feel more and more comfortable going through if you have
your attorney read if you and they give you the synopsis of what they've seen in the leases you could use that synopsis as a
guide for yourself (···0.7s) as far as the rental income the attorney does not analyze that that is 100% up to you and buying the
property to analyze the rental income. (···1.4s) All right.
(···1.0s) That probably was something you (···0.6s) maybe didn't think of but this all ties back together it can tie to the contract it
can tie to the lease and it ties to your insurance. So it's a very important Clause that you want to know exactly what it says.
(···4.4s) now (···1.0s) t i l c (···0.9s) remember we were talking about the differences.
(···0.5s) We were talking about the differences. (···1.1s) between residential and non-residential Commercial (···1.1s) this is the
major difference (···0.7s) and (···1.3s) this can be a real benefit to you. (···1.5s) There are a number of (···1.5s) real estate
brokers out there who are trying to sell (···0.6s) non-residential commercial property.
And the reason they're trying to sell it is because they there's so much competition for apartments right now that they're trying
to find their Niche. So they're they're kind of trying to learn their way in and that's fine. I everybody has to learn sometimes like
I said, everybody has a first deal everybody has to learn sometime. (···1.2s) But this is one of the things that a lot of them don't
really understand and it may be a little bit confusing for you at first.
But this again if you watch this section A couple times you go through it (···0.9s) it sort of starts to make sense the first time
through it's like what is she talking about but after you go through a few times you'll start to get it and it won't be so bad.
(···1.2s) with commercial property (···2.1s) it is least through. (···0.8s) real estate leasing agents, they're licensed real estate
leasing agents (···0.7s) and (···1.1s) in most cases like the property that well both properties that we have both of our
commercial properties (···0.5s) have (···1.1s) Real estate professionals who are leasing agents Who releasing professionals on
the property now it gets it gets a little muddy in there because (···0.5s) sometimes you have a property manager who has a real
estate brokers license, but you also have a leasing professional under that person.
(···0.6s) That's because the leasing person that's their specialty.
They know (···0.6s) they know everybody who is looking at least space in the area. They know what their rents are per square
foot. They know how much people are giving away. They they just know the marketplace and that's that's all they do. They
don't get involved (···0.6s) in buying and selling the properties. That's not what they do. All they do is least space. That's that's
her specialty they stay in their own lane and they do what they're good.
(···0.8s) So the tenant Improvement allowance is how much we give to a tenant (···0.6s) to improve their space to make it.
(···0.9s) Special for them (···0.6s) and you have to think of it this way the more money that goes into a unit for a tenant to make
it theirs the longer. They're probably going to stay. (···1.6s) What what we always look for is based on how much we're giving a
tenant for tenant Improvement allowance.
How much is the tenant adding to that to really customize it for themselves? (···0.7s) And let me give you an example. We have
a tenant. We just put in remember the tall building that I showed you in Texas the little square one. (···0.6s) We had a tenant
that just took a whole floor in that building. That's all the whole third floor of the building. (···0.8s) They wanted to change
everything so they asked us for permission. (···1.5s) If instead of having tile on the floor because we you know, it's Texas tiles
very inexpensive out there instead of having tile on the hallways the restrooms and everything if (···0.6s) they could go in at
their own expense and put down the heavy-duty laminate floors so that it had a more modern appeal they also ask if they could
paint the hallways now, this is not even inside their unit.
This is (···0.6s) The hallways but they were renting the whole third floor.
So they asked if at their expense we would approve for them to do that. (···1.0s) In their lease, they asked for a pretty hefty
tenant Improvement allowance, but they were putting another 75,000 of their own money (···0.6s) inside their unit plus putting
flooring in our common area and painting our hallways. And in addition to that they put LED lights all through the hallways on
their floor. (···0.5s) So when a tenant is willing to put that much money into your building building, they don't even know.
(···0.7s) You have to figure that tenant's going to stay for quite a period of time. So we were willing to give them a little bit more
tentative Improvement allowance, but they were also willing to sign a longer lease. So you everything has to be a negotiation
now, I'm going to give you kind of some (···0.5s) rules of thumb and an examples, but you have to understand remember what I
said in commercial everything is business owner to business owner (···0.6s) and you need to know what is common in your
Market.
(···1.5s) leasing commission (···2.7s) Oh, (···1.5s) all right. I'm just gonna apologize ahead of time because this is one that nobody
likes but we have to deal with it. (···1.2s) on the leasing commission (···1.2s) the leasing commission is paid on the entire lease.
(···0.8s) up front (···0.6s) 50% is paid when the lease is signed 50% is paid when the tenant moves in.
(···0.8s) Now at that point in time, you haven't even collected any money. So we have to put out money for attended
Improvement allowance and we have to put out money for leasing commissions. (···0.7s) very often this is why on the tenant
Improvement allowance instead of us (···0.5s) just (···0.9s) giving money to the tenant or putting money into the building and
putting the cash up front.
(···0.6s) We will give the tenant so many months of free rent. (···1.0s) Instead of giving them cash. That way they can go and do
the improvements. They have to give us invoices. I get asked this question all the time. They don't just get to go make the
improvements. They have to give us invoices. We we have to have letters from the contractors showing that they've been
approved. We have to have it signed off at the the (···0.8s) work has been (···0.7s) paid for (···0.6s) and that everything has been
done to code and once we have it all of that then we will give that tenant so many months of free rent in exchange for them
doing all the work to their unit.
What that does is it saves us some cash up front means we're not going to get rent for a period of time but it was if it was a
vacant unit and we're bringing in a new tenant we weren't getting rent to begin with so we go a little longer without getting
rent, but we've got this beautiful unit that's finished in the tenant put all their money into it.
So they're probably going to stay for a longer period of time. (···1.0s) You need to know how many square feet when you're
evaluating and doing an analysis on this. You need to know how many square feet of space is expiring each year in order to
determine your investment exposure. (···0.6s) So I want you to think about this you have a hundred thousand of square feet.
(···1.2s) this whole big space (···0.9s) and (···0.7s) you're the leases are three five seven ten years (···0.5s) what you have to look
at is.
(···0.7s) You know in an apartment if you had an apartment unit, you'd say okay. Well, we're going to rehab 10 units year one
ten units your two ten units your three. You can space them out. (···0.8s) With this the leases are already in place. (···0.6s) The
leases are done. (···0.9s) What you need to know is how many square feet are expiring in your two in year one in year two in
year.
Three. What if that 100,000 square feet? What if in year three 50,000 square feet of that is expiring (···0.5s) how much
exposure do you have? How much could it possibly cost you in year three? How much vacancy could you have? How much
money do you need to have in reserve because remember one of the things that I talk to you about on reserve.
(···1.2s) Was that on these non-residential properties? (···0.8s) In addition to having the taxes the insurance and the Capital
Improvements. We also have to put money into the lenders reserve for tenant Improvement allowance and leasing
commissions. That's the tilc. (···0.9s) So the only way (···0.8s) we and the lender can determine how much money has to be put
away each month is to know what our exposure is.
(···1.0s) You also need to know that as a business owner to know what's the risk in the investment. (···0.6s) Is this an investment
that you want to take the risk? Also if there's that big risk at year three, (···0.6s) that's a major negotiating tool for you with the
seller. Maybe that's where instead of asking the seller to give you (···0.6s) a $50,000 credit for a bad roof on a property you ask
for $50,000 (···1.5s) tilc credit to be put in escrow with the lender so that you have money for your future exposure.
(···0.6s) So I don't want you to look at this as a make or break. I want you to look at this as this is almost (···0.7s) a type of rehab
you have to do on the property. This is just another type of rehab that you have to take into consideration when you're buying
commercial properties.
(···0.5s) You have to look at (···0.5s) not only (···0.6s) how much is it going to cost me? But how long will that that unit stay
vacant if somebody moves out so I'm going to try and go through after after we kind of processes. I'm going to show you some
very simple numbers some easy examples because you know after my little boo boo on the slide the other day of not knowing
the difference between 15 and 25 percent.
I figure I should probably put some numbers on the slide for you and and give you a little clue as to how you would do this.
Now. The good news is is once you get the formula down. It's the same formula that you would do every year (···0.6s) and and
it's not exact one mistake that people make is they try and say, okay. Well this tenant had 3,000 square feet. This one had
15,000. This one had 20,000. That's not how you do it. You take the total number of square feet.
You apply your percentages based on what the averages are in the market and then (···0.7s) you just do it based on averages.
Remember your analysis is based on averages not an individual tenants. The only time it's based on individual tenants is if any
one tenant (···0.6s) is running 33% of the building or more and that is because the lender will weigh heavier to that tenant.
That's the only time and we'll get to that when we start looking at (···0.8s) what you would ask for what kind of things you may
need to negotiate in your contract. (···0.6s) So hopefully let (···0.6s) me just I'm just going to go back a couple slides here.
(···3.0s) This is the slide that I'm talking about when we talk about the improvements the commissions and the renewal
probability.
(···0.9s) The renewal probability that we talked about here was 60 to 80 percent. So we are going to say we're going to split it
right down the middle and say our renewal probability is 70% (···0.7s) what that means is we think the majority of the tenants
in that market and this renewal probability is something you can get from your mortgage broker in that market. There's a 70%
chance your tenants will renew.
(···1.0s) The commissions (···0.6s) on a renewal lease is 3% (···0.6s) on a new lease at 6% We're going to use these numbers as
we go through and do our numbers. I'll be back in a little bit to teach you about that. (···14.0s)
(···0.6s) here (···10.6s) Okay, welcome back. (···1.8s) Well, I didn't mean to give you so much information on the last slide that I
scared you a little bit but I promise (···0.8s) as we go through and we get into putting it all together and tying it all up you're
gonna see numbers and you're gonna see places where this falls into place and it will all make perfect sense to well.
It's gonna make some sense to you (···0.5s) perfect sense, maybe a little much to ask. This is your first time through (···0.5s) but
I will encourage you to watch this more than one time the second time through it'll be a lot easier than the first time through.
(···0.8s) So now let's talk about the non-residential commercial properties.
(···0.8s) One of the big things that we hear about non-residential commercial properties is that you have net net or triple net
leases. (···0.8s) and (···1.0s) Too often. I hear from inexperienced investors and what really scares me is a lot of times I hear
from people using their retirement accounts (···0.5s) that they're just going to take the money from their retirement account
and they're going to buy a single tenant triple net lease building or a single tenant absolute net building then they don't have to
do anything with it.
It's all in their retirement account and they'll just have all this money coming in and it'll be great (···0.6s) and I go oh you've got
to be kidding me. (···1.1s) and then they see the look on my face and they're like you don't like that idea like You kind of hate
that idea. But besides that besides that it sounds like a great plan other than the fact that I hate the idea. It sounds like a great
plant. (···0.5s) And here's the reason that I hate the idea the fact that somebody just says I'm gonna buy something with a triple
net or an absolute net lease and (···0.6s) just own it and not worry about it.
(···0.8s) That's not how it works. (···1.5s) I wish it was I know that is kind of the general description that you get. (···0.7s) But
here's the reality. (···1.3s) in this business and what I said to you on the non-residential (···0.8s) the hardest part of nonresidential
is the due diligence up front.
(···0.6s) You have to read the lease. I can't stress this enough read the least read the lease read the lease. (···0.8s) No, two
tenants leases will be the same. This is business owner to business owner, whatever those two people decided to negotiate.
That's what's in there. So those leases could be all over the board. (···1.0s) So here is the thing about net net and triple net.
First of all a net lease. (···0.7s) The only thing it means is the tenant is reimbursing the landlord for something. (···0.7s) Don't
know what it is, but they're reimbursing the landlord for something. (···1.1s) A net net lease means (···0.6s) the tenants
reimbursing the landlord for two things. (···1.0s) And a triple net lease means the tenant is reimbursing the landlord for three
things.
That's why it's triple. How about that? (···0.7s) Now what one two or three things? Could they be reimbursing the landlord for?
(···1.1s) Here are the three things that are reimbursable. (···1.0s) taxes (···0.6s) insurance and common area maintenance
(···0.9s) taxes insurance and common area maintenance (···1.1s) On a net lease it could be any one of those three things.
(···0.9s) that the tenant is reimbursing the landlord for (···1.5s) until you read the lease.
You don't know which of those three things it is. (···0.7s) On a net net lease. It's two of those three things and until you read the
lease. (···1.0s) You don't know what it is. (···1.0s) On a triple net. It's all three. So you're thinking (···0.5s) yay. We'll do a triple
net the tenants gonna reimburse me for all three things. So I'm good, right? (···1.0s) Yeah. (···1.2s) No.
(···1.6s) because (···1.2s) it's business owner to business owner and you know how business owners are man. They can come up
with a way to change anything they want. (···0.9s) and they do (···1.2s) I'm going to give you a few examples of things that I've
seen in these laces and I hope that you will understand. (···0.8s) The very bane of my existence in doing due diligence would be
a base year lease.
(···1.1s) If you see anything that says we have a base year lease. (···0.9s) Now you've got some issues. (···0.6s) You need to know
what the expenses were for the base year. (···0.9s) What a base year lease means is whatever the tenant is paying in rent for
that base year. Let's say they're paying $15 a square foot for their base year rent.
(···0.8s) That $15 a square foot (···1.8s) included the expenses for that base year. (···0.9s) They only pay their overage if it's a net
or triple net. They only pay the overage for expenses over what they were the base year. (···2.5s) Some people will say. Okay.
Well that that's okay because the expenses go up every year.
So as long as I do my numbers, (···0.6s) I should still be okay. (···3.2s) Don't go so fast. (···1.5s) We looked at a property in Texas.
(···1.5s) It was outside of Arlington. (···1.4s) nice area (···0.9s) and everything seemed really pretty good. (···3.0s) Started doing
all the due diligence on it. (···0.5s) My husband had underwritten the whole deal.
We had everything written in for a renewal probabilities. (···0.6s) Everything looked great. So first I started putting in the laces.
(···1.5s) And as I was putting in the laces, one of things the I noticed was that several of the tenants had (···0.7s) one month
each year that they didn't pay rent. (···1.5s) So (···0.8s) as the (···1.1s) broker and the seller had put out their property package.
(···1.1s) They made it sound like the rent per square foot like they paying $20 (···1.5s) square foot times the number of square
feet. That's how much they pay per year and then you divide that up by 12. (···0.7s) Well (···0.6s) if they're getting one month
free you have to take one month off of that so you're not really getting that whole rent (···0.5s) and as I went through it wasn't
just one year that they got a month free.
(···0.5s) because that would have been (···1.3s) like, okay. Well, they gave them a month concession when they moved in or for
their (···0.7s) leasehold improvements. (···0.7s) It was one month every year. (···0.7s) That they got free. (···0.7s) So now this is
really adding up and it's changing all of the numbers. (···1.0s) And if that isn't bad enough. (···0.7s) As I was reading the lease,
(···0.8s) even though it said it was a triple net lease in each lease (···0.6s) way down in a print (···0.6s) it said that the base year
for this lease is and it would have a year.
(···2.1s) So I called the broker and asked where it says the base year for this lease. I said is this a base year lease he goes. (···1.0s)
I don't know. I saw that in the least but I don't know what that is. Is that a red flag for you that (···0.6s) the broker saw in the
lease, but he didn't know what it is and just so you know, it's a red flag, but it's not extremely unusual.
(···2.8s) Base year leases were something that (···0.5s) used to happen. (···1.4s) More in probably the 80s and 90s. And so some
of these younger Brokers maybe have never seen it didn't know what it was. (···0.6s) He read it. Didn't know what it meant. Just
let it go and didn't do anything.
So I said did your underwriter know what this was so he called us underwriter. Found out the underwriter was like 20 years old.
So I'm pretty sure he didn't know what it was. (···2.5s) I I turned around and I said, okay, I need you to go to another broker in
your firm or go to the seller and find out is this a base year, is it a base year lease? And if so, I need the expenses for that year
and I said I have also read this on several leases and I gave them the years and it was like (···0.9s) I don't know 2017 18 19
something like that where the year so I gave him the years and said if if these are base yearly says I need the expenses for those
years so we can determine how much we would be able to get.
(···2.3s) Talk about three days. He came back to us. He said (···0.7s) yes, they are base year leases. However (···1.7s) We can't
get you those expenses right away.
(···1.3s) We're not sure where the records are. I (···1.8s) said well how has the seller? (···0.7s) Been billing (···0.7s) the tenants if
he doesn't know what the base your expenses were for those years. (···1.7s) And his answer was he doesn't charge the tenants
any common area maintenance. He doesn't charge them. (···0.7s) For the taxes, he doesn't charge them I said so basically
you're telling me he's even though his triple net lease.
He's not charging him anything. (···0.7s) He goes, nope. They're just paying their rent. (···1.1s) so (···1.9s) kind of changes the
whole attitude of how much the property's worth. If you think that you're going to be able to (···0.6s) get reimbursed for all the
difference in taxes insurance and common area maintenance if these tennis have been in here all this time, and they haven't
paid for any of this.
Do you think all of a sudden when you take over as owner? They're going to want to start paying for it. (···0.8s) Probably not
going to happen. (···1.1s) So (···1.2s) kind of wait a little bit. (···1.0s) And now remember my husband this isn't his Forte. This is
my my part of the business. So I have to try and explain to him with this means and he's like trying to grasp it and he goes
you've got to be kidding me. He goes they right Lisa's like this like well this guy did you know, I'm sorry, but this is what it says.
(···0.8s) so we went and we started analyzing and finally the broker was so frustrated with my stacks of questions that I had that
he put us on the phone with the seller and (···0.9s) I basically said to the seller.
I don't understand. This is what the broker is saying (···0.6s) your income is but in my analysis based on what I can see. I (···0.9s)
only see that you should have rental income of this amount and I don't see any kind of income for reimbursements if you had
based your leases and you're not charging anybody.
(···1.2s) And I don't understand why you're not charging and the seller. I got to give him credit. The guy was as honest as the day
as long (···0.6s) he goes. Nope. I think your numbers are right, honey. As a matter of fact, I think you might be too high. (···1.0s)
And I'm looking at my husband going. (···1.1s) never had a seller say that I (···1.2s) Was too high, but okay good for him.
Well, maybe we'll go in with a lower offer. Then he said in I don't charge them anything for common area maintenance taxes or
Insurance because that base year. (···1.1s) We had several family members working for us and our expenses were extremely
high. (···0.9s) We did not have (···0.7s) there was something going on with the property their taxes and insurance were really
high. So he's just never gone back and reassessed it and because it was so high if he build them he would owe the tenants
money.
So he hasn't bothered to build them in all the years. He's had it because the cap the expenses were so high that even with the
difference. It's a tax as an insurance went up. It wouldn't make any difference. (···2.4s) And so (···0.6s) I mean I was
dumbfounded I sat there going this is the most honest seller I've ever met my life, but (···0.9s) How do you buy a property like
this? (···1.2s) Now in reality, they're not usually that bad.
(···0.7s) But it's extremely important for you to know if you are buying (···0.5s) a net-net or triple net lease that has a base year.
(···0.7s) You are not going to be able to recover all of your expenses. You are only going to be able to recover the difference
between what the base year was when it was negotiate negotiated and what your expenses are today. (···1.3s) That could pose
a problem if whenever the base year there happened to be high expenses that particular year.
(···0.7s) That could really throw you off in what you can do going forward. So be very careful of a base year. (···0.5s) The other is
if you can't get financials for the base year, there's no way that you can prove what the tenants owe you so there's no way you
can build them. (···2.2s) Well, that was probably something you didn't want to hear but it's the way it is.
(···0.6s) You also want to look at expense caps that maybe on (···0.6s) each lease and this is very very common This Is Not
Unusual at all. (···0.7s) So a tenant may have a (···0.8s) triple net lease and and typically if you're gonna have at least a lot of
them are triple net they may have in a triple net lease, but it may say (···0.6s) that they're expenses can only go up 4% a year.
(···0.7s) So let's say the tenant has been in there for three years and during that three-year period (···0.7s) the taxes and
insurance of the previous owner went up significantly, which they can do that happens all the time (···0.7s) and with the fact
the taxes and insurance and just the regular common area. (···1.0s) That tenant has already exceeded their proportionate chair.
They've their expenses have already gone up more than four percent a year.
There may not be a lot more room for you to go up and you have to remember when you buy the property the taxes are going
to go up when you buy it. The insurance is going go to up when you buy it. (···0.8s) So if you're going to have another big jump
on those two expenses when you buy the property and you can't pass it on to the tenant that is something you need to make
sure that you're accounting for in your numbers.
You can't assume that you can pass everything on to a tenant (···0.9s) one reason that a of lot companies are building these
expense caps into their leases is for that. Very reason is when properties are sold. There's a big jump in taxes and insurance and
all of that was getting passed on (···0.8s) to the tenants and the tenants are saying wait, you know, I wasn't the one who bought
the building. Why should I have to pay it? (···1.6s) These are the kind of things.
I want you to be very cognizant of because a lot of (···0.8s) Brokers that are selling commercial property (···0.5s) especially if
they think you're new in the business will say well don't worry about the taxes, especially when you're asking about how did
you calculate the taxes? How did you calculate the insurance and you're trying to get information you need to get an insurance
quote and they could kind of try and brush you off saying don't worry about it.
Doesn't matter what the taxes are doesn't matter what the insurance is. It's all going to get passed on. Anyhow, (···0.6s) don't
ever accept that as an answer. You don't know until you read every lease. You don't know that it's all going to get passed on.
(···0.9s) A really good commercial broker. (···1.2s) Usually has a lot of the leases in there in their package that you can review
but that may not be until you get the contract time. So when you're doing your initial offer and your due diligence, you may
want to put in there.
(···1.2s) If the broker says that taxes and insurance will be passed on then you could put in your offer that your offer is based on
all tenants having a 100% triple net lease with no caps involved so that you're putting that disclaimer right up there in the front
that hey this is what the broker said.
So I'm just telling you this is how I'm doing it that way if it happens you're good to go (···0.7s) Okay, so (···1.2s) on those expense
caps again, make sure that (···1.1s) If the broker says there aren't any and everything's good. (···1.1s) You just put that
disclaimer in your Loi and you put it out there. If (···1.0s) it comes back that they're there that's a good reason for you to be able
to repress your contract when you get there.
(···0.7s) now an absolutely (···0.7s) this is the one that (···0.7s) places like (···0.6s) Walgreens and CVS and single tenant buildings
will have an absolute net lease. (···0.9s) It's usually in a single tenant building and that's for somebody who (···0.6s) they (···1.3s)
You own the building and they come in and it may have been built to build a suit for them and they do the whole interior
themselves.
They're going to maintain it to their standards. They're going to do everything on it. (···0.9s) You don't you don't really do
anything. They're paying the taxes and insurance. They're doing all the maintenance. They're really taking care of it all
themselves. (···0.9s) Here's one thing. I want you to understand. (···1.4s) Even though it says absolute net and the Tenant is
paying for everything. (···1.6s) Depending on a wording of that absolute net.
It may not include. (···0.9s) things that are (···2.4s) essential to maintaining the Integrity of the building. (···0.5s) so (···0.9s) what
I mean by that is they may be responsible for (···0.7s) maintaining the parking lot and they're doing all of their cleaning the
building and they're doing everything aesthetically to keep it looking good. (···0.7s) But if it doesn't say in there that they are
having the roof inspected every two years and repairing all (···1.5s) any issues with the roof and that they are (···1.2s)
maintaining let's say you have a brick building that they are maintaining the pointing on the brick on a regular basis and they're
taking care of any other structural issues and stuff like that.
(···0.8s) A lot of these people even though you think these are very long-term (···0.5s) leases that go on for forever and you
don't have to worry about it.
A of (···0.9s) lot these tenants will stay into a building for a period of time, but they don't stay forever (···0.6s) and when they
move out (···1.2s) That building has been designed for one single tenant use and if the building itself hasn't been well
maintained if it's only been maintained cosmetically (···0.6s) but not structurally. (···0.9s) You may be in for quite a bit of repair
in order for you to get that building back up to a rentable standard.
(···0.9s) There's a lot to take into account. If you're using a retirement account to do this that you want to be sure that you
know exactly what you're getting into if you're signing an absolute net lease (···0.5s) on a single tenant building. (···1.0s) we
(···1.1s) Actually don't like single tenant buildings at all.
I as much as you may have it with a big Corporation. They've got all kinds of guarantees. You never know who it is that that may
go through a (···0.8s) corporate repositioning who may go through a bankruptcy. You never know what might happen. (···0.6s)
you have a single tenant building and (···1.2s) the tenant moves out or the tenant can't pay rent anymore. What are you going
to do with that building? And how long is it going to sit vacant before you're able to put another tenant in so we like to have the
multi-tenant buildings that that's always been our main focus, but for some of you this may be what you want to do it maybe
where you want to go some people love them.
They're certain companies that they love to have they feel comfortable with it. (···0.8s) Just be careful that you know exactly
what you're getting into and what's in the lease. (···1.8s) Now the term of the lease. (···1.8s) How long is the least period
because this is going to come into play for your renewal probability.
It's going to come into play for (···1.0s) your leasehold improvements. All those things we talked about. (···0.8s) A lot of times
the lease will be represented as a five-year lease and it's really not a five-year lease. (···0.6s) It's a five-year lease. (···0.7s) With
or it's a three two-year lease with three one year extensions or a three-year lease with two one-year extensions.
(···0.9s) That's not a five-year lease. That means that after three years if they want to leave they can leave. So basically what it's
doing is it's tying you up for five years is tying them up for three years. (···0.8s) So make sure you you really understand. What
what is in there when they say it's a five-year lease. (···0.8s) Are there any free months? Remember the one I told you about
where there was one month free every year going down the road we figured out what he did there.
What he did is (···0.7s) he wanted the tenants to do their own leasehold improvements. He didn't want to give them the money
up front. (···1.1s) But they wanted interest on the money they were putting in. So rather than giving them all the months rent
up front. (···1.0s) Plus he needed income coming in. He gave them one month. (···1.0s) Every year during their lease because
every year as the rent went up it would be a little bit more so he was paying him a little bit extra plus the interest so that's how
he was doing it.
Plus it actually made it (···0.8s) look good. If somebody looked at it that he had these Lisa signed. (···0.8s) And unless you read
the leash you would not know that they were getting a free month because typically if you're just looking at a tenant profile
and not at the leases himself, you wouldn't be looking for free months every year. (···2.7s) And how will these things affect your
projection?
How's it going to affect? How much rent you're collecting each year. How much do you have to build in for leasing commissions
(···1.2s) for your leasehold improvements all those kind of things? (···0.6s) Now one of the last things I want to cover with you
on this session, this is really important. (···0.8s) Remember the thing I talked about on the single tenant buildings. This is
important there, but it's actually important on every lease that you look at.
(···1.6s) On Commercial leases there is something known as a surrender clause. (···0.7s) And just so you know Walgreens and
CVS are extremely (···0.5s) well-known for this. (···0.8s) A surrender Clause is just what it sounds like they can surrender they
can surrender their lease and say I'm sorry, I'm done. (···0.6s) Typically, they have to pay you so many months of rent and they
just pay you that rent and they walk away.
(···1.2s) How many of you have ever seen a Walgreens or a CVS that was in a location and all the sudden they closed down that
location and they (···1.1s) moved to one that's two blocks away or right across the street or down around the corner. (···1.2s)
The reason they were able to do that is they had a surrender clause in the lease that they were in they went into a location. It
ended up not being as great as they thought maybe they didn't like the Ingress and egress.
Maybe not as many people came. (···1.0s) Maybe there was supposed to be a big business that came or something something
didn't happen. They said okay, we're out of here. We'll pay you six months of rent or pay you a year rent. Whatever. (···0.5s)
Here's your rent. We're out of here. We're gone and now guess what you have. (···0.7s) You have a building that was (···0.6s)
made specifically for them and nobody else can move into it.
(···0.8s) now (···0.8s) not all surrender Clauses are that cut and dry but I can tell you that in laces that we've looked at. We have
seen surrender Clauses in a (···0.6s) multitude of leases (···0.6s) and on average the surrender causes went anywhere from one
month to 12 months of rent. (···0.7s) As a matter of fact the big property we showed you in (···1.3s) Charlotte the one the single
story building (···1.3s) I told you that chase was one of our tenants they used to have two buildings there.
(···1.3s) When we first bought the property they were there and one of their leases was coming up for renewal. (···0.9s) And we
said that we wouldn't buy the building unless it was already renewed and we got to review the lease. So when we reviewed the
lease, it had a surrender Closet in it and we wouldn't accept that. So we renegotiated and renegotiated to take the surrender
Clause out completely.
(···0.7s) now (···1.0s) are (···1.0s) the company that manages the property which is one of the big National companies. (···1.4s)
Didn't realize that we had taken that Clause out of their extension when they renegotiated their lease did not realize that we
had eliminated that clause. (···0.6s) So literally six months after we bought the property.
(···0.7s) Chase did a major reorganization and they were going to move out (···0.8s) and apparently sent a letter to our leasing
person saying that they were going to pay us six months of rent and they were leaving. (···1.0s) And so they called our my
husband all upset and he goes no they're not. (···1.0s) My strike. No, they're not she goes. Well, it's in there lace. He goes
(···0.6s) you need to read the lease abstract because no it's not I signed at least myself.
(···0.5s) So we went back in showed them what the lease was. They called Chase. (···0.5s) Chase's attorney called our attorney
and after much discussion. (···0.5s) We got a really big check for them to buy out their lease so they could close that office and
move out. (···1.2s) It could have devastated us six months into the property had they moved out and had that surrender Clause
it it could have been almost the end of that property for us.
But that was why we read those leases. We went through we looked at who had surrender Clauses and said, hey, we we can't
buy your property with this surrender class. Now (···0.5s) we've been asked what would you do if (···0.7s) You hadn't been able
to do that. We either would have had to walk away from the deal or we would have had to have the seller. Give us a concession
back (···0.7s) at closing in case Chase didn't. (···0.9s) Stay and and sometimes that money can be held in escrow.
Sometimes it. (···1.2s) It just gets paid to you, but you can always negotiate remember this is business owner to business owner.
There. There is no there is no what standard in the industry there is no standard any industry. It's what's ever negotiated. That's
what standard in the industry. (···1.8s) So I hope that I have made this a little bit (···0.5s) more clear to you as to why I don't like
those singer single tenant buildings and why I think it's so important for you to read the lease read the lease read the lease.
(···1.4s) It's a terrible job. It's somebody has to do it. Now. The good news is if it's if it's a lease like somebody from Chase or a
corporation like that always have your attorney read it because there's going to be so much legalese in there. You'll never get
through. It. (···0.5s) Most other leases are just written in English.
You can read them yourself and pretty much understand and if there's something you don't just highlight that and send it to the
attorney. (···1.0s) Okay, that's good for this session and we will be back to address all these other things in the next session.
(···14.3s)
(···0.8s) here (···10.1s) Okay, welcome back. We're gonna start addressing chapter 4 now the residential versus non-residential
Real Estate. (···0.7s) So the residential versus non-residential the very first thing I can tell you that (···1.6s) I get asked this
question a lot is which do you like better funny that question just came up a few minutes ago (···0.6s) and I (···1.4s) don't know
that I like one better than the other on residential real estate.
There is a lot more work and due diligence that you do up front before you buy the property. (···2.5s) Or I'm sorry a lot less you
do up front before you buy the property kind of did that one backwards a lot less work up front because you only have one
lease whatever the lease is there.
There's one lease for the apartment complex and that's what everybody signs. So that's that's all you have to do. That's all you
have to worry about and then it's just a matter of checking out all of your (···0.9s) Financial reporting. So it's there's a lot less up
front (···0.9s) in doing it makes it much simpler going forward. However, because you have so many individual leases so many
tenants that are there and with residential remember I said that you on average you would have about a 40% turnover every
year and (···1.9s) You may not always have that much but you do have a steady turnover even in the best properties.
It's just the way it is. It's the way life is people have circumstance things change. They you're just gonna have that turnover and
with the turnover that means you're constantly having to do the rehab the cleanup the fixing of those units deciding as you're
having turnover.
Do you keep the units the way they are do you start upgrading it? Just there's kind of a constant rotation in the operation of an
apartment complex. You also have to understand with residential (···0.7s) anytime you're dealing with residential whether it's
single family or multifamily from a (···0.7s) logistic (···0.5s) standpoint and legality. (···0.7s) they the government takes a
standpoint in a residential type environment that the (···1.9s) tenant or the homeowner (···0.7s) is the (···1.9s) inexperienced
non-professional and the transaction and they need protection from (···0.6s) the professional and the transaction.
So whether you feel your professional or not, the very fact that you're coming in and buying this as the business owner makes
you the professional and the Tenant the non-professional so (···0.6s) most laws most regulations are written to protect the nonprofessional
and the transaction.
(···0.5s) Whereas when you're dealing with non-residential real estate, there is a lot more due diligence up front because you
have to look at all of the leases. (···0.9s) Every lease can be different whereas in residential because of all these regulations and
things that the tenants have protection the leases need to be standardized.
You you can't you can't discriminate you can't have different rules and stuff. So things are very standardized in non-residential.
It's the wild west you can put anybody can put anything they want in any lease and as long as both parties sign it that's the way
it goes. That's the way it is. So every lease could be different all of the terms can be different the lengths of the leases are
different everything is wide open.
So when you're doing due diligence on non-residential there's a lot more work up front because you really have to read every
lease you have to look at all the least terms know exactly what you're getting. The good news is is most non-residential leases
for extended period of time so you're not going through them every year (···0.6s) once you do reneg. Associate you get
somebody in whether you are (···0.7s) doing a renegotiation of Elise an extending it (···0.5s) or if you're putting in a new tenant
once it's done.
It's usually done for more than one year. So it's for a period of time so you don't have that constant turnover that's going on
with residential property. So there's more work up front with with non-residential. (···2.3s) But less work on the back end and it
kind of moves a little smoother. (···1.3s) now the the other (···0.6s) two different things residential has (···1.3s) less (···1.5s) less
turnover cost if you do have a unit that turns over it costs you less to fix that unit up flip it and get it ready.
(···0.6s) Also last less leasing cost you only pay what it costs you to lease the unit and that's it (···0.7s) and non-residential you're
going to see that we have tenant Improvement allowances leasing commissions a lot of things that go into it.
So when we do get a vacant unit or we get tenants that that are redoing their leases, there's going to be cost involved that we
have to account for we have to build that into our budget to be sure that we have enough money set aside for all of these
additional expenses that come up during the term of the lease. (···0.5s) So those are two things that I hear all the time of which
you like better any answer is I don't know I like them both. (···0.6s) I there just different they it's like saying do you like your son
or daughter better?
You can't really make that decision. It's you know, they're just two different. Products (···0.6s) and depending on who you are
and what you like. (···0.8s) I like having both in our portfolio. I think having both in our portfolio gives us that that diversity that
makes it nice that as the economy is changing. We have different types of products that help us to weather the storm. (···1.4s)
So that didn't answer your question at all.
I'm sure. (···0.9s) So here is the first. (···0.9s) Commercial property we have this was actually one of our first we we did have a
campground in Pennsylvania that we owned. It was right across the creek from where I grew up but we have since sold that and
while it had commercial financing on it was considered a commercial property. (···0.6s) We we rented it and used it. But it it
wasn't a true commercial asset in my eyes mainly because it was kind of a family property too.
(···0.6s) This however is our true commercial property that is a syndication deal the way that I'm teaching you to buy (···0.5s)
and it is the smallest one we have now, this is smaller than what we would want going forward. This one is only 25,000 square
feet. (···1.4s) It's in Rockwall Texas. (···0.6s) Now how we got this one. (···0.7s) This is actually (···0.5s) almost attached to a very
big apartment complex.
That's right off the right hand side of it. (···0.9s) What happened was the developer who built this went into bankruptcy when
the apartments and the office building were? (···1.3s) like three quarters done (···0.9s) when they went into bankruptcy another
group bought it but they only wanted to manage and have the apartment complex. So they finished building out this office
building, but they wanted to sell it. (···2.1s) That's where we get into some of the (···2.5s) Spaghetti that was on the deal when
we bought it spaghetti is is an official term by the way, (···0.8s) there was because it was originally built as one parcel.
There was some shared parking there's designated area but the parking from the apartment complex kind of runs into our
parking and we have underground parking which in Texas is really nice in the summer. So we charge premium for that
underground parking.
(···1.4s) While we were touring the property and we were looking at it. (···2.4s) Read that read the (···0.5s) operating (···2.2s)
memorandum that was brought to us by the broker. I had it out, you know have my little paper out while we're walking around.
I've got all the paperwork they're saying (···0.6s) I'm saying where everything's at and looking at it. (···1.3s) In a a kept looking
and said, you know everything looks pretty good.

So we hired a good (···1.0s) attorney that we know in Texas that we've used before great guy (···0.7s) and he had the survey
done and he sent us the survey as we were moving forward and I'm like at this survey can't be right. (···0.8s) He said well, it's
the service he talking like I don't care if it's a survey they took this survey can't be right. This survey says that they own the back
parking lot.
And if they own the back parking lot, we don't have an entrance to our building (···0.8s) and if we don't have the entrance to
our building, we also don't have all the underground parking that we have. (···0.8s) and it also says that (···0.9s) They own
(···0.7s) the parking right behind our building which is our parking but it also says that we own their basketball court. So I'm
thinking we have some issues with the survey (···0.5s) so (···2.2s) Here's one of the things that I want you to understand. I
(···2.4s) use this one as an example because (···1.2s) if you're walking a property and you know what you're supposed to be
buying.
(···0.9s) And you get a survey that doesn't show what you think. You're buying (···0.6s) do not hesitate to question it (···0.6s)
question everybody. (···0.9s) It is not unusual for somebody to Market property (···0.6s) and give you the appearance that it
comes with parking and then you find out that that parking is on a different parcel.
(···1.4s) It may be right next to your building but it's on a different parcel location in your building. And that was exactly what
happened here is when they divided this up whoever did the division. Well, they marketed it that all this parking went with
ours. (···0.5s) They they just drew it wrong. I don't know how they did it, but they drew it wrong and they gave the entryway
they put the entryway with the wrong property.
They they gave us the basketball court which we clearly didn't need to basketball court, but they took away part of our parking.
(···0.9s) It was just (···1.4s) Just a mess and I guess the reason that they did it is originally when they bought this land and we're
building this it was in three different parcels. And when they redrew it, they just (···0.5s) blocked off ours as though it was one
of the original Parcels unfortunately ours was built on one and a half Parcels.
So we had to have it all redrawn. It wasn't I we didn't have to pay for it. That was the seller's cost. They had to repay for it to
have it redrawn. (···0.6s) Now that's one example of it. There was a property in downtown Orlando. (···1.0s) High-rise office
building really nice had this nice parking lot with it next door. Everything was great. And you know Downtown parking is always
a premium. So one of the reasons that people were buying this is because it was one of the few buildings that had a parking lot.
(···0.8s) With it (···0.6s) what they didn't know was that the (···0.5s) owner (···0.5s) had subdivided the property and so the
building was on one parcel. The parking was on another parcel. (···0.9s) And guess what the owner did when he sold the
property (···0.5s) he sold them the parcel with the building and that was what the legal description said. The legal description
never said it came with the parking.
(···0.7s) It said what it said is there is a park there is parking available next door. (···1.7s) well (···0.9s) There is parking available
next door to a of lot places that doesn't mean that you have free access to it. (···0.7s) so (···1.6s) It ended up being a court
battle, but the person who was the seller ended up winning. And now I know a lot of you are going to say wait a minute. What
about disclosures? This is where you have to look at commercial as business owner to business owner.
They said the person who was selling was a business owner. He's subdivided the parcel and he disclosed in it. He didn't say it
included parking. He said the parking was available next door. (···1.2s) The buyer should have questioned and when they got
the survey and there was not a parking lot on the survey. Why did they or their attorney? Not question why there wasn't a
parking lot on the survey?
(···2.5s) Good question. (···0.8s) If you were thinking you were getting a whole parking lot with your building wouldn't you
question if you got a survey and there wasn't a parking lot on it. (···0.5s) So that ended up. (···0.8s) Going in a favor of the cellar.
(···1.2s) I know most of you (···0.7s) probably don't know how to read a survey don't want to have to read a survey. (···0.7s) if
you can't (···0.9s) sometimes it's just nothing more than logic. (···0.7s) If you have a building on the survey, they Mark where
you're building is if you have a building and they're supposed to be parking around your building.
There should be a big square around your building to chose where the parking is. (···0.7s) If there's not question it. (···1.4s) Call
the surveyor. You would be surprised how helpful the surveyor will be especially if you're going to be the one buying the
property this surveyor wants you to know what you're buying. They will help you in any way that they can question anything
that you don't understand on the survey because once the surveys recorded (···0.5s) once you buy the property, it's going to be
yours.
So make sure that you know exactly what it is. You're buying. (···2.7s) now that was probably more than you wanted to hear but
it was my (···2.9s) legal disclaimer for you that (···0.5s) always always check your survey (···1.0s) the survey comes before
closing.
So you have to review it. You have to sign off on it. It is one of the documents you sign off on before closing. (···0.5s) Now. This
is the second property this one. That one was a little baby one. That was 25,000 square feet class a property in a class A area.
(···3.2s) This one is probably a Class B property in a class A area now. (···1.3s) People look at this and say well, why is it a Class B
property?
Because it certainly doesn't look Class B. You know what we didn't buy it because it was pretty we bought it because it was
highly functional (···0.7s) the age of the construction is good all of the all of the things inside the electrical the plumbing (···0.7s)
all of the facilities are considered Class B by the lender. (···2.0s) Doesn't have to be pretty. (···0.9s) This is my favorite type of
non-residential commercial property.
(···0.6s) I like single-story office Flex concrete block or tilt wall construction and tilt while I'm going to show you a picture later
on of what tilt wall is that's basically where they pour the concrete slab and just set it up. This one is concrete block, but you
could do the same thing with tilt wall. (···1.2s) This one happens to be one (···1.3s) of the buildings is set in the back. There's
seven buildings here. We also have some buildings that are up towards the front the good news with these buildings is they
could be used as retail.
If you put big windows in you can use them as retail can have a showroom in the front and then you can have office space and
things in the back. (···0.9s) if (···0.8s) you want to use it purely as an office, you could cut that down not have as many windows
in the front and then you could put in walls you put in dividers you could have offices in it. (···0.5s) We have a tenant in here.
We have the GSA.
They use it more kind of as just a small office with Warehouse in the back. They Park their boats behind it the work that they do
is kind of cleaning the lakes and stuff. So they have all their little boats parked behind their unit. (···1.2s) We have Chase Bank.
They do processing of (···1.1s) some kind there. It's theirs doesn't have any windows at all. It's just all sealed off with security
and all kinds of stuff. (···1.4s) I like these buildings because they are.
(···1.7s) Functional for multitude of uses some of them have overhead doors in The Backs a lot of them just have (···0.8s) the the
entryway with with just regular office stores in the back some have have put in like double doors that just open because they
want access but they won't don't want the big overhead doors. They can accommodate any type of business (···0.7s) in a good
Market you get businesses moving up into these kind of properties in a bad business you get people moving down into these
properties.
(···0.9s) interestingly enough during covid (···0.9s) Most of our tenants kept working through covid the reason being they had
their own private entry and their own restroom. So they were not sharing space with anybody (···0.6s) even if they couldn't
have a full staff in their office. They could keep their business open and keep working because they had that individual privacy
that they could be there.
(···1.0s) It really ended up. I mean couldn't have projected covid when we bought it. But we've always liked this type of building
and this this type of (···2.2s) Kind of office select space just because it is so versatile. And what we do in the front we have one
of these buildings that's right on the front right on Tyvola Road in Charlotte. And the one in the front has Golf Tech on one side
of it and a big floral shop on the other side.
The floral shop (···0.8s) does some retail but mainly what they do is they bring in and do major flower arrangements for like big
weddings at the hotels or (···1.1s) major conferences and things that are coming in so they like it because they're close the to
airport. They can get the shipments coming in from the airport. They can put together all the arrangements they can ship out to
other locations and they're ideally located along the interstate so they can get anywhere in Charlotte very quickly from where
they're located.
So there's just a lot of convenience to this type of location. (···2.6s) now (···0.6s) the difference between the (···1.6s) apartments
and Commercial (···1.4s) When you look at kind of the operating statements going down, there's not going to be. a (···1.6s) lot
of difference (···1.4s) On the vacancy there, you have your general.
Your general vacancy is the units either occupied or not occupied on the market vacancy what they mean by market vacancy is
really your financial vacancy. So an apartment, you know, what that means (···1.0s) on Commercial pretty much the same. It
could be that it either units that (···0.6s) are occupied but they haven't started paying rent yet, which I'm going to show you
why that could happen or it could be units that are paying below Market rent for any number of reasons or it could be units
where you just have bad debt.
You're not collecting the income yet (···0.6s) now on reimbursements. (···1.4s) An Apartments we have rubs. The rubs is the
residential utility bill back system. (···1.0s) I haven't really discussed rubs with you a whole lot yet, but one thing I always
caution people on about thinking that they're going to build a tenants back for the water building back for water and sewer
(···0.7s) be very careful because this in many areas very highly regulated and you need to know (···0.7s) what type of calculation
you can do in Billing back the rubs and understand you're never going to collect a hundred percent.
(···0.7s) If you're going to submeter on a property you need to know if you're going to submeter on the property who is going to
read those meters and who is going to do the billing on those meters (···0.6s) if that's going to happen and you're to going
submeter and somebody is going to be reading them and billing they're going to charge you a fee for that.
(···0.6s) So now you're going to pay out even though you're going to get money back you're going to be charging to tenants.
You're gonna get (···0.6s) some of your (···0.9s) money back for your utilities. You also have to pay a service for reading it.
(···0.7s) Here's a big thing and I want you to kind of circle this and and make a note on your rubs.
(···0.8s) In most cases, you can't evict a tenant for not paying their utilities. (···1.2s) Just want you to know that some places you
may be able to but in most places you can't. (···0.8s) So what a of lot landlords have found is that tenants? Just don't pay the
utilities when they're billed separate. (···0.8s) If you make the utility part of the rent, they have to pay it because if they don't
pay it, then they can be evicted.
(···0.6s) So we at one point in time on one property started to do it and based on the tenant profile. We had we said yeah, this
isn't going to be worthwhile to us. It was going to cost us more than we were going to make (···0.5s) so we eliminated it added
$35 a month to everybody's rent and it was worth. It just called it a rental addition for utilities. And as as long it was part of the
rent and on their lease they had to pay it.
(···0.8s) And we made more money doing that that we did with sub metering and putting it in. (···0.6s) So make sure if you're
doing a bill back system that you know what you're allowed to charge and how you're allowed to charge and you're never to
going get a hundred percent. (···0.8s) Now on Commercial the reimbursements on Commercial this is where most people hear
about it. This is where you hear about net lease net-net triple net leases the reimbursements that you get are going to be based
on what the tenants Lee says, and I'm going to go through in great detail with you (···0.6s) of how to read those leases and
make a determination of what kind of reimbursement you're going to get.
(···1.3s) Concessions on apartments concessions the unit the model units the employee units those kind of things. (···0.7s) On
Commercial (···0.6s) you got to look at your absorption and turnover vacancy and you're like seriously Diane another new term.
You've got to be kidding me. (···0.8s) Yeah, I'm sorry (···0.7s) absorption and turnover vacancy is how quickly (···0.7s) if we had a
tenant move out how quickly will we be able to fill that unit. That's the absorption in an area? (···2.0s) Typically what we build in
as a minimum is six months to fill a commercial space.
So I know some of you are probably thinking well that seems like a long time. It's actually not very long at all. So six months is
the minimum depending on the area could be (···0.6s) 12 months or more so six months is kind of our minimum on absorption
(···0.6s) the turnover vacancy (···0.6s) is (···1.3s) How many people do you have expiring each year and I'm going to go through
that with you. (···0.5s) You're probably not going to love me a whole lot when I'm done with it, but I'm going to try and go
through.
I'm going to explain it to you first and then and another session when we get through to doing numbers. I'm actually going to go
through and show you in numbers because I can explain it and then I'm going to go through and show you a numbers.
Remember I show you what I'm gonna teach you then I teach you that's what I'll do. So your turnover vacancy is what it's going
to cost you in doing that (···0.6s) your expenses that's pretty easy and then we get to the net operating income.
So I know you're so excited now, you can't stand it. (···1.4s) All right, (···0.7s) apartments and Commercial you both have debt
you both have terms. (···2.7s) The rubs in the reimbursements that goes into the the mortgage Factor. (···0.8s) The loan to value
typically just so you know typically on apartments you can borrow a little bit more loan to value on apartments than you can on
commercial.
(···2.4s) That (···0.7s) is not always true. I said typically (···0.6s) and (···0.8s) that's because at any given point in time. (···0.6s)
Depending how many loans the lenders have in their portfolio of a certain product. (···0.6s) If they decide they have too many
apartment loans in their portfolio. They may start giving lower loan to values on apartments and start giving a higher loan
devalue on Commercial and I can tell you that in like 2010 2011.
We saw this happen if you had a medical office building they were loaning 1995 percent with very little Debt Service ratio. They
I mean they wanted those buildings in their portfolio. So there are times when this can change back and forth, but in general in
most cases you get a higher loan to value with Apartments than you do with commercial.
(···1.0s) The capital reserve when you have to do capital reserve funding. (···0.8s) You have more capital reserve the capital
reserve funding is per unit on apartments. (···0.9s) In commercial they do it by square footage (···0.6s) now. (···1.2s) with your
Apartments (···0.8s) You typically (···0.6s) are just doing it based on you know, the major things you usually have there are going
to be your roofs your parking lots.
If you have a central boiler system, if you're up north and you have a central boiler system that may be your big cost. (···1.0s)
On a commercial building you can have those big commercial air conditioners on the roof, which means if you have to replace
those, it's not just the cost of the air conditioner. It's cost to bringing in at crane to put it up there those kind of things so you
could have more capital reserve.
(···1.2s) however, (···0.8s) once you are (···1.2s) up to date and you've turned your your (···0.9s) Air conditioning units and things
you're in better position in some cases not all cases. I want to make this very clear in some cases your triple net lease may say
the tenant has to replace that (···0.5s) not always but it could say that so that would make your capital reserve lower. So really
dependent on what's in the lease would make a difference on how much capital reserve per square foot.
You would need on a property. (···1.6s) Alright the below the line value plays. (···0.8s) This is going to be real simple. (···1.5s)
unit turn (···1.3s) on the apartments (···1.0s) How many tenants are moving out how many (···0.5s) units do you need to turn on
a regular basis? (···0.6s) And if you can keep tenants for a longer period of time and you don't have to rehab their units and do
everything.
(···1.3s) then you can (···1.0s) have a bigger value play a value play is when you've done a projection of what you're going to do
and you can exceed what your projections are. That's the value play or the value play is when you are improving the value of
the property. (···2.2s) No commissions. Well, we like no commissions.
(···0.8s) now (···0.8s) In some cases. I'm going to put a little asterisk here. (···2.3s) We never pay a commission for leasing an
apartment unit. (···0.9s) Ever never ever ever pay commission for leasing an apartment unit. (···1.6s) One reason is if you have a
property manager and they are getting a commission or the first month's rent or something for leasing an apartment unit. They
have more incentive to turn your unit.
Then they have to renew your unit. (···0.6s) That's not a good thing. So you want to be sure that (···0.8s) anything that you are
rewarding your property managers for whether it's the on-site the property management company or both. (···0.8s) That it is
for occupancy. It's for occupancy for rent collection for things like that. (···0.5s) Not for leasing. The only time you would review
them. (···0.9s) Reward them for leasing is if you are way below occupancy.
(···0.8s) You don't have to worry about renewal probability with Apartments because we don't even factor that in we sit all the
leases are annuals. So there is no renewal probability. That just doesn't factor in. (···0.8s) commercial (···1.3s) Things that we
have to look at that we have a potential value play for and I'm going to talk to you about this is called the first two lines are
called tilc 10 and Improvement and leasing commissions.
(···1.5s) The more tenants that we get to renew their leases over. (···0.8s) Leaving in us having to put in a new tenant the more
value play we have into the deal. So we're going to do some analysis on this and talk about it a little later on, but just so you
know. (···1.8s) on Commercial leases (···1.4s) when a tenant signs a new lease whether it's a renewal (···0.6s) Or a new lease you
have to pay commissions on that entire lease up front.
(···0.7s) So if they sign a three-year lease whatever the total of that three-year leases, you're paying Commission on the total
three-year lease up front. Typically you pay 50% at least signing 50% at move in. (···2.1s) a renewal (···1.0s) the standard
commission is about three percent (···0.6s) on a new lease.
It's about six percent. (···1.1s) I know some of you are like back that up Diane. What did you say? (···0.7s) You heard me tenant
has. (···1.4s) Really moved in and paid rent yet and you're paying out a commission of three to six percent of the entire value of
the lease (···0.6s) over the three five ten years. However long they signed the lease for (···1.6s) yes.
(···0.7s) And then we have the tenant improvements. That's just the leasing commissions tenant improvements. (···3.1s) Just as
a general rule of thumb. You never want your tenant improvements to exceed the rent per square foot that you're getting
obviously, but (···0.7s) even on a renewal five dollars a square foot on a renewal doesn't get you a whole lot (···0.6s) into into a
unit.
I mean if that gets you carpet and paint you'd be lucky (···1.3s) five to seven dollars a square foot. We're still kind of getting
away with in a of lot areas for one reason a lot of tenants don't want to disrupt their workplace to do a lot of tenant
improvements if they're already in there (···0.6s) if they're planning on doing a major overhaul some tenants would rather put
their own money in and get rent concessions or something for it. I'm going to talk to you about ways that we deal with this, but
just so you know (···0.9s) Up front (···0.6s) or at renewal.
We may have to give the tenants eight tenant Improvement allowed not may have to you almost always have to give them a
tenant Improvement allowance. (···0.7s) So on a renewal (···1.7s) Let's say five to seven dollars a square foot would be a good
place to start could be more the higher the end property the higher it would be. (···3.4s) on a new tenant moving in (···1.6s)
could be 15 $20 or more per square foot that they may want for their tenant Improvement allowance for them to make the
suite the way they want it to look.
(···0.9s) when they move in (···1.0s) and remember you haven't collected any rent yet. (···1.6s) So this is why we have Reserves.
(···0.5s) This is one of the things the lender will make you put in reserve every month.
Remember on residential you had to put money away for taxes insurance (···0.5s) and Capital Improvements. (···0.8s) On
commercial (···0.7s) with your mortgage that you pay every month you pay taxes insurance. (···1.0s) Capital reserves and TI
(···0.5s) and commissions. So now your payment every month includes you putting money away for these how much you have
to put away depends on how many leases you have coming up for Renewal over a period of time.
(···0.6s) This is where we look at our renewal probability. (···0.9s) typical renewal probability Falls somewhere between 60 to 80
percent what that means is that (···1.1s) Let's just say 70% will split it in the middle that of all the leases expiring next year 70%
of that square footage is going to renew 30% is going to expire.
(···1.0s) So that's what a renewal probability is. So when you see this term and you you see a property package and they say we
used a renewal probability of 80 to 90% (···2.1s) Yeah. (···1.4s) They're getting a little aggressive you're gonna back that down
because that means that they feel everybody's going to renew their lease (···0.6s) and in as as much we'd like to think that
(···0.6s) that'd be great.
But it's probably going to be hard to finance and the lenders probably still going to make you build money in in case they don't
so (···0.6s) just wanted you to be introduced to this and we're gonna take a break now because now I'm pretty sure you're
saying she has got to be kidding me (···0.6s) and we're gonna come right back and talk about these net laces and your
reimbursements on our next session. (···14.0s)
(···0.6s) Here (···9.6s) now this one. I made it a little bit smaller because the map was getting cut off between the two pages. But
what they did here is they're showing you where this property is located. (···0.7s) Who the major employers are? (···0.7s) And
what type of Industry now this is this is again the information I told you that when you get the property package.
(···0.7s) The Brokers providing you with information. All you have to do is verify so a (···0.7s) lot of the work that you may think
you need to do is already done your job is just to verify (···0.7s) what they're doing here is they're saying what the big Industries
are (···0.6s) what kind and obviously you can see the major industry is manufacturing and distribution. If you see over on the
chart the big gray thing that's that's the big part of 42% is manufacturing and distribution and those are usually (···1.3s) Some of
the better-paying jobs in the area too.
So in that percent you want to see on these companies. Those are the ones I would look up and make sure that what they were
doing how much (···1.2s) how much employment do they have you you would check (···0.5s) with the economic development
office. See, you know, what kind of growth is there?
What what kind of jobs are projecting that type of thing but always verify with the unemployment or re-employment office. It's
the same office. They just have different names depending on where you are in the country. (···0.8s) Make sure what kind of
claims these companies file. That's where we found out about BMW being closed for two weeks (···0.6s) every year and and
basically what they said was the first few years the BMW was there.
(···1.5s) Almost everybody was out without being able to be paid after two years. Most of them had at least some vacation and
then it depends on how long their year. (···0.7s) The government in education what you want to know on government and
education is what kind of government jobs are they what type of education is it a county seat (···0.8s) are they (···0.6s) types of
jobs that it their year-round jobs are is it from government and education are they seasonal jobs are these people paid 12
months a year?
Nine months a year those types of things are going to be important when you have that much there and then the
miscellaneous. I mean, there's not much you can do there. That's pretty having 24 to 25% of miscellaneous. That's going be to
standard pretty much across the board. And so don't worry about that. That's (···1.0s) Absolutely common. (···1.0s) What's
really kind of cool here is they they have to all the different city centers how long it takes to drive?
I (···0.6s) think they're a little optimistic on some of these apparently they drove them when there was no traffic but it was a it
was a good indication of how far you are (···0.9s) and so it does show it's a very centralized location (···1.2s) that would that was
a big part of what I wanted to show you there now, (···1.8s) up here (···1.3s) This is where I want you to be a little bit careful. I
mean I love these guys. They sold my property for a lot of money and they did sell it to somebody who knew the property.
So I felt okay with that. (···0.6s) However, (···0.7s) when they're showing the rental income growth potential you want to be
sure that when they're comparing the properties that they're comparing Apples to Apples. Now the good news is the person
who bought our property his property was way worse than ours. So ours was a big step up from what he bought. I mean, his
would have been the lowest comp on the in the whole circle compared to our so ours was better, (···0.7s) but what was
important and what you want to know?
(···1.6s) On the income potential growth is when they're showing how on the value adds how many of already been done how
much it costs to lift and see it says $4,000 costs to up fit Interiors 4500 dollars up (···0.6s) fit and $5,000 up fit. If you put in
4,000 you can get a hundred and ten dollars on a one bedroom 4500 you can get 125 dollars on a two-bedroom 5,000 you can
get 125 dollars on a three bedroom (···0.5s) and we I mean this was a marketplace where we had a lot of people that wanted
three bedrooms.
There are some Market places where we don't like having three bedroom units because we just don't have the (···1.5s) A
demand for those (···0.6s) that's something you need to know when you're looking at your tenant mix. (···0.6s) We typically
don't like a lot of one bedroom units, but then we've been in marketplaces where the one bedroom units are full 100% of the
time so you can't just make a general determination that oh, I'll never buy one bedrooms, or I'll never buy three bedrooms.
They're not our primary investment tool. I mean, we have a business model. (···0.7s) We don't want a lot. We like on our tenant
mix. We'd like about one third one bedrooms and two-thirds two bedrooms if we could have it but in this particular case our
three bedroom State full all the time and we didn't have any problem renting the one bedrooms the property we had in Texas.
We had a wait list for our one bedrooms all the time. So it just depends on where you are (···0.7s) the the cultural overview the
attractions things like that that you're going to get that in any City. (···1.0s) What I would be more (···0.7s) kind of inclined to is
to see what kind of recent projects announcements and follow up on that (···0.7s) just because they say that people are coming
into town doesn't mean they're actually there (···1.4s) they (···0.6s) talked about Michelin and what they were doing, (···0.5s)
you know, (···0.6s) Michelin had one of these kind of employment curves the time we were there it went up and down.
So if you did what I told you to do and you checked with the economic development, they would be raving to you exactly what's
here of how much they spent on the building how many employees they have that kind of stuff.
But if you checked with the unemployment or Reemployment office, they would tell you that sporadically Michelin also had
layoffs. (···0.9s) Probably the layoffs coincided with a car industry if I had to guess but they would say they sporadically had
layoffs. So that would just be something for you to keep in mind as you're looking at these companies, you know?
Yes, they're here they're growing but (···0.7s) are they steady employment would it (···0.5s) if you buy here with these be
industries that would support your tenants having steady income? (···0.7s) The education depending on the size of your units
the type of units (···0.5s) the the schools in the area can make a big difference. (···3.4s) And then we just get into the property
details.
(···1.4s) Now the property details. (···0.8s) this is where (···1.9s) you know the spreadsheet that I initially showed you. (···1.0s)
Way back (···0.6s) many many sessions ago. I showed you the the spreadsheet we do of how many units you have of one
bedrooms how many two bedrooms how many three bedrooms and what kind of units have they been renovated or not? The
one thing they didn't show on here. They show how many units they have.
They didn't show how many had been renovated and how many had so that would be something you would want to question
that you'd like to know because that oh they did. I'm sorry. They did show two bedroom renovated two bedroom washer and
dryer renovated washer and dryer. They did put it on here. Sorry. I'm just gonna say they should have put that on there because
it was a price difference they did so that would help you in determining how many units had already been renovated what
percentage had already been renovated (···0.5s) were the price increases (···0.6s) Steady, was it something that you could count
on if you finish the renovations, could you count on those price increases?
Remember you want to see at least 20-25 percent of the units done before you really say I can count on that price increase.
(···3.2s) And then they'll show you the floor plans. Now most people say if (···0.7s) floor plans a floor plan the biggest thing
you're looking at in a floor plan is is it a livable floor plan?
(···2.4s) if you're looking at a floor plan that is (···3.6s) unusual or unique (···2.4s) an architectural disaster (···0.5s) and I've seen
them. (···0.9s) that will lower how much rent you're going to get and it may and I won't say that it may not always lower how
much rent you could get but it may increase your turnover because a lot of times if it's a unique living design people may walk
in especially if the models decorated really nice people may walk in and say, oh I can see myself living in this (···0.7s) and then
they get into it and find out know they can't see themselves living in that so make sure the living area is a normal functional
living area.
(···1.0s) This isn't going to be your home you want this to be a place where?
(···0.9s) 95% of the population could walk in put their Furniture in and live in today. You want the bedrooms separate from the
living area. (···0.8s) You want the kitchen to be all by itself and be nice. So make sure that that everything is set up nice and
neat. We we like nice square and rectangle rooms. (···1.6s) Check that everything flows. (···1.2s) neatly (···1.0s) here is the
parcel.
(···1.6s) Shows where this parcel is. and (···4.2s) if you look over here, right you see my little cross right here. See this tiny little
apartment right there. That's the guy that ended up buying it. He's the one that ended up buying heart. So obviously he bought
a much bigger complex, but the good news is the entrance to his is right across from the entrance star.
So it may perfect sense for him to have it. (···5.1s) and then (···2.5s) this is where (···0.9s) I also told you to be very careful of
your comps. (···1.0s) Here are the properties they used as the comps for this property. (···0.7s) And they put in where they were
all located. (···3.7s) What year they were built the location now, I'm going to tell you right off the bat.
(···1.3s) Again, these guys did a great job of marketing our property but putting properties in Greenville. (···1.6s) On here as
being (···0.7s) humps for our property in Spartanburg. (···0.5s) They should have never done it. (···0.7s) They should have.
(···2.6s) and putting properties in Greer (···1.5s) Yay, thank you (···0.6s) made the value of ours go up.
But but those would be ones that if you looked at a map and you started looking at rent values in Spartanburg and rent values
in Greenville rent values and Greer versus rent values and Spartanburg wouldn't take you very long to say wait a minute. I don't
think these properties are comparable (···0.6s) that would have been your clue that you needed to take some of those and and
eliminate them the same thing, you know, when I take my golf lessons, which I really desperately need the golf lessons, but
when I'm hitting my shots when I have some that go really really far or some that go really short when they're determining my
average they take out the really long ones.
They take out the really short ones. They go for the average you want to make sure when you're doing your comps that you're
doing stuff that is where it's supposed to be. These should not have been in here. (···1.3s) Thank them. I thank them for putting
them in but they shouldn't have been there. (···0.6s) The rental comps they did a much better job. The rental comps are all in
Spartanburg.
(···1.3s) However, some of them were a little further away from where we were and what you would want to do is you'd want
to look at these. (···1.3s) If you're not there. (···0.8s) If you get to best and final you would actually visit these properties if you
got to best and final and you were going to do an inspection, you would probably visit these properties as part of your drivethru
to see whether they were the same or not. But when you're just doing it, we we just use the the Google Earth thing and do
the drive-through the neighborhoods and drive around and look at it (···0.8s) do that and your your rent (···1.2s) your rental
comps.
Anyway, you can do it. Also, look at their websites (···0.8s) go into their individual websites and look at what the reviews say of
each of the properties that kind of gives you a real clue as to whether they're really comps or not. (···2.6s) And then they like
they give you all the pictures and all of the descriptions and things a little bit more about the town and here's your cash flow
analysis.
(···0.7s) So (···1.5s) I know this is let me make this a little bigger and I might have to move it around a little bit. There we go.
(···1.8s) So remember I said you wanted a a (···0.8s) T12 they did a T5 on here and they didn't show it to you spread out month
by month by month.
They just took the total. (···2.4s) When you get it. (···0.8s) if they showed you a T5 or a T12 that looks like this this is what you
would use just to initially put in your sellers number, (···0.8s) but then (···1.1s) If you (···0.7s) get your letter of intent accepted
based on that before you went any further, you would tell them you needed an actual T12 to confirm the numbers.
(···0.9s) So if this is what they provide you you don't have to push much further, you could use this and go ahead and do it, but
you wouldn't I wouldn't go past the letter of intent until I got an actual T12 that showed me the actual numbers. (···0.8s) the
Year One, proforma (···1.7s) They did their numbers based on their assumptions and here are their underwriting assumptions.
(···0.9s) They did. (···2.4s) They're telling you what they're making assumptions of.
(···2.4s) if you get (···0.8s) property packages (···0.9s) in any given area. So let's say that that you're going to be buying in
Charlotte area. (···0.7s) if you get property packages from (···1.0s) three or four different properties in the Charlotte market and
I know you're going she wants me to do this for three or four properties. Is she kidding me? (···0.8s) It will take a while your first
few take you way longer than the rest of my promise.
But after that you see how they have all these things in the assumptions. (···0.8s) Wouldn't it be nice if you had three or four of
these together and you were able to just look at this and say hey (···0.6s) if I had a property manager in this area, I should be
looking at paying them 45,000 around 45 thousand dollars a leasing agent about 35,000, you know maintenance supervisor
45,000 if you get these property packages and you start looking at it, you're going to get these rent comps look at the all the
rent come she had up here.
It wasn't just for the property that we were selling. It was for all of these properties in the area. And while I was teaching you to
read this as though you were going to buy the property that was offered. I also want you to see how important it is to make
these brokers. Relationships get the property package start analyzing the deals and start gathering information in the area
where you're interested in investing while you may think that you don't have any information or you don't know anything
about the market.
It will not take you very long to start gaining a lot of knowledge in that Marketplace and you may gain more knowledge than
what you think because a lot of the tips and tricks that I've given you throughout this this whole video session.
These are things that that I've learned over the years and I've learned from other investors that have been doing the business
forever. I (···1.3s) these are things that will help you (···0.6s) shortcut the process and make it so that you are the expert in the
room much faster than what you may think you can get so don't shortcut getting out there and getting the information just just
do it again if you (···0.7s) if nervous about doing it in your Market do it in another market and see how quickly you learn that
market but don't be surprised.
Don't pick a market. You're really hate because you might learn so much about it you end up buying a property there. (···2.4s)
All right, the offering details the offer submission. (···1.6s) Way, it says (···0.5s) offers should be presented in the form of a nonbinding
letter of intent. This is very typical again unlike residential. (···0.8s) All commercial is done by a letter of intent how it
works is you submit your letter of intent?
(···1.0s) They go through them. They'll look at what their prices are what the terms are make a decision run it by the seller.
(···1.4s) They they all get together. They may just reject it outright. They may pick several of them. Send it back to say, you
know, give us your best and final they get you give the best and final and then they'll they'll say okay. This is it we're down to
five we're gonna go through this and and this is now we're down to we're going to do interviews and we're going to choose
who's going to go forward and they may ask for best and final one more time.
It's like hey, I gave you my best and final you asked me for it. I gave it to you. That's it. You've got my final offer (···0.9s) and a lot
of times they just do this to see who's going to come back and stuff. But that doesn't it doesn't always make a difference as to
who's getting a deal (···0.8s) many times depending on what's going on in the market the seller and they're or the sellers broker
will want to interview the purchaser.
(···1.1s) Not necessarily. (···2.0s) To see if you have experience they want to see if you can close so don't be don't be nervous
about this. This is where the sponsor in the deal very often wants to be involved. A lot of times. The sponsor will want to be
involved before you put in your final letter of intent.
You may put in the first letter of intent and if they ask for a best and final the sponsor may want to be involved then some
sponsors want to be involved when you're if you think you have a deal they want to look at it and be involved when you do
your letter of intent the reason being if if we are the ones that are going to have to put up the money if we're the ones that are
going to have to put all the funds at risk. We want to know what you have agreed to before we have to go into negotiations for
contract (···0.8s) once this is done.
(···2.5s) And they list it all and look what they're saying. They want they want the asset pricing due diligence and closing time
frame deal structure in each party's right and responsibility. (···0.8s) Basically saying who's going to do what? (···1.3s) And
earnest money deposit into include a resume of previous multifamily ownership experience as well as qualifications to close.
(···2.0s) Not Unusual that's why when I said (···0.6s) when we put these Stills together you have the structure and this is how it
goes over here just the way it is, sometimes you need a sponsor on the deal to help you get the deal done. (···0.9s) A lot of
times I can't tell you how many times my husband and I have had to be on a phone call and do interviews with people because
they they can't get any further in the process.
They can't get their letter of intent through to the next phase until they have somebody on the phone with them and quite
frankly after a couple phone calls. They feel confident doing the phone calls themselves, but they need somebody on there the
first few times. (···2.3s) All right. (···0.8s) So (···0.7s) I hope that helped you in understanding. What a property package is.
(···1.3s) Let me see if there was anything else. Oh, there was just more out here on all of the (···1.0s) oh, look at this.
I didn't even look at that. Look at all. They're underighton assumptions and all the things they're telling you about. (···2.9s) See,
they're giving you everything you need to underwrite a deal. (···1.5s) They're telling you what they thought you can decide
whether you agree or not. So hopefully seeing a property package and seeing all that and (···0.6s) just as a point of reference.
You see all these names out here and all these guys, you know, how many times we've used those names when we've talked to
other people from Capstone and other areas.
We use their names all the time. Now quite frankly Brian and Alex we know we've met Austin a few times. I don't know Ron I've
met AJ but (···0.7s) you know, (···0.6s) we use their names all the time now, I don't know that Brian Ford would probably know
my husband. I don't know if you know me if he fell over me, but if I said that we use Stone and Southern Pines (···0.5s) he know
who I was it'd be okay, he'd be fine with it.
(···1.0s) There's people that on a property that we probably sold 10 years ago that I still refer to them. (···0.8s) But it what it is
(···0.7s) are you in the business? Do you do they remember you from something and that's what's important now. (···1.0s)
Here's where I know. I (···1.6s) get this and and I see looks on people's faces all the time when I say that well, that's easy for you
Diane.
You're in the business. Guess what? Everybody has a first deal? (···0.8s) Nobody can start on their second and third deal no
matter how hard you try. You got to start with your first deal. (···0.6s) It's just the way it is, you know, if we can have everybody
start with their second deal. So you already had something under your belt to say you're in a business, that'd be great. But
that's not how it works. (···0.7s) In order to get to that first deal you have to be willing to partner and you have to be willing to
recognize that once you start.
(···1.2s) Analyzing deals. Once you start underwriting deals. Once you start making these phone calls and you start doing what is
required of this business. You're in the business closing a deal doesn't make you in the business. I know people that close deals
that have no clue what they're doing. I know people that have invested in apartments that have no clue what they're doing.
(···1.0s) The problem is you want to be in this business, but nobody's giving you a name and a title. You start a new job if you
started a new job tomorrow if you got hired into a job and you started tomorrow. (···1.6s) You be given a new position. They
give you your title get new business cards, you'd be ready to say that you're the new assistant manager of one two three main
street, and you'd be all ready to own that position. (···0.8s) But you don't have a title.
You don't have a job. You don't know who you are. (···0.6s) So maybe you need to give yourself one. (···1.3s) Now what title are
you going to be? That starts to that starts to create issues. Doesn't it? (···1.7s) well (···0.8s) I'm Diane with the Bowman
Investment Group and we buy apartments and Office Buildings in the southeastern United States and Texas and my role within
the company. (···0.9s) Is to always be looking for properties and partners. (···1.0s) That was pretty easy, wasn't it?
(···1.0s) Most of you could have the same role. (···1.0s) Isn't that all we do (···0.5s) is to look for? (···2.1s) properties and partners
(···1.1s) I didn't say I was an investor. I didn't say anywhere that I was a real estate investor. I said we buy apartments and Office
Buildings. (···1.1s) And I did say we buy them in the southeastern United States in Texas, which is really funny because right now
we own an office building, North Carolina.
We own one in Texas, you know something in Arkansas and something in Illinois. I'm looking at something in, California. (···0.7s)
I might have gone outside my scope there, but do people care that I went outside my scope. (···1.4s) No. (···1.0s) if you give
them a definitive scope and there's a reason I'm telling you this if you when you talk if you have a scope if you have a market
that you're dealing with (···0.6s) and you tell people (···0.6s) this is my mark.
This is my product. This is my market. This is what I do. (···0.8s) You're taking ownership. (···1.3s) You're saying this is who I am.
This is what I do. This is how I do it. (···1.5s) I can guarantee you no matter what territory no matter how you pick where you're
buying properties people will still talk to you about properties in other areas. (···0.9s) Just the way it is. (···0.9s) The next
question I get is how did you pick where you were buying boy?
It was (···0.7s) it took us so much time and so much effort. It could take you days to figure it out because like we live in Florida.
(···0.9s) And if my elbow was Florida, we said we want to be able to be on the property in the same day. So we looked at where
we could fly we did this and I don't like the cold so we cut it off at the top up here. So we kind of went across and then we
leveled out and went to Texas over there.
(···1.1s) That was the scientific method of how we picked where we were going to invest. (···0.8s) So if you have an elbow, you
can figure out where you want to invest too. (···0.8s) That's really all the more you need. (···0.8s) Some of you may not want to
fly. You may want to say, how far can I drive? Where are you located? How far do you want to drive? What's your radius gonna
be? (···0.7s) What's what area you're gonna pick then pick the major cities within that area. (···0.8s) And find at least three
brokers.
(···1.0s) in the major cities (···0.8s) talk to the three brokers in that major city. (···0.9s) build a relationship and ask them to send
you any properties don't say deals say properties (···0.7s) any properties they have (···1.1s) that are 80. (···1.0s) Let's say 75 to
90 units. I want you to start out kind of having that opportunity for Success 75 to 90 units in the tertiary markets.
(···1.7s) And by the way, just so you know. (···0.8s) The way we buy our deals is we're planning on doing a reg d security to raise
the funds. So we are looking for properties that are going to (···0.9s) cash flow sufficiently to pay our investors. (···0.8s) But
because of that we will be able to close and you know, based on what's going on in the market. I think you should be able to
find something that meets our criteria (···0.6s) probably so we could both make some money by the end of the year.
Does that sound pretty good? Thank you could do that. (···0.7s) Now you sound like you know what you're doing. (···0.8s) If you
practice it enough, you'll sound like you know what you're doing. (···0.6s) But if you don't practice it if you don't say it over and
over again, if you don't make it sound relaxed, (···0.5s) then it won't be the other is remember. My role is to always be looking
for properties and partners so I can't just be looking for properties.
(···0.8s) So whenever somebody asked me what I do, I can't say anymore that I'm an accountant. I can't say anymore that
(···0.6s) I worked for American Eagle. I can't say anymore that I worked for the CPA firmer. I worked for the Builder. I can't do
that because that's not who I am. That's who I used to be. (···0.7s) Who I am today is hi. I'm Diane with the Bowman Investment
Group. And we buy apartments in Office Buildings in the southeastern United States in Texas and my role within the company is
to always be looking for properties and partners.
(···1.5s) and the reason I say my role within the company is if you just (···0.8s) Say what you do, the very next question people
ask is well, what do you do for the company? (···0.7s) So if you answer that before they ask then they don't ask that question.
(···1.5s) Don't be surprised if the next thing they say is are you a realtor?
(···1.6s) Nope. (···0.9s) No, absolutely not. No. We we actually are syndicators and we put the deals together. We analyze and
put the deals together bring in investors and then we buy and manage the properties for our investors. (···0.8s) Another
question you'll get is so (···0.7s) you mean you buy like one apartment? No, we don't buy the one apartment.
We buy the whole building. (···1.1s) Really you buy the whole building? (···1.8s) Yes, that's why we put together investors. That's
why we do the reg d security and put it together. (···1.6s) Well, what kind of returns do you give? (···0.8s) Well, (···0.7s) you
know it it's I'd love to tell you that but because we are strictly SEC compliant. I can't discuss Returns on anything and until we
had a pre-established agreement. However, if you'd really like to know more about the business, I'd be happy to spend about
30 minutes sit down and discuss my business model be happy to show you what we do and how we put it together.
(···0.5s) If at that point in time, we we establish the business relationship and you decide to become involved in a business. I'd
be happy to share some previous information with you. (···0.9s) That's it. (···1.4s) That's all I have to say. (···1.3s) Now they're
either going to say I'd like to know more they want to sit down and talk to you or they don't want to know more.
(···1.0s) Or they're going to ask you all kinds of questions about. Oh, have you ever had somebody do this? Have you ever had
somebody do that? Because you always get those questions. That's just the way it is (···0.6s) now funny enough. (···1.8s) I
always get asked you know, what are what kind of questions do people ask because (···0.6s) everybody's afraid of the unknown
the easiest way to get over the unknown is to start doing it and find out what kind of questions people ask (···1.5s) And my
answer is I wish I could tell you because there's been some odd questions.
(···1.0s) funny enough the more confident you are (···0.9s) And how you present yourself (···0.6s) the less questions, you're
going to get about how long you've done this. You will get questions about aren't you afraid of real estate, don't you see what's
going on in the market, aren't you terrified about what's going on and buying real estate, you know, I know a lot of people that
had real estate in their tenants tore up the property and and what do you do if somebody messes up your property?
(···1.9s) This one was not just asked of me. This one was asked of. (···0.9s) Multiple people, especially if you're a husband and
wife team during the business together (···0.6s) number one question is how long have you been married? (···2.0s) Which when
they ask us was like well, no should we tell them or not? (···1.0s) I I mean obviously we've been married a long time but I mean I
was also upfront I said we've been married for 40 years, but it's Bob's first marriage, but it is my second marriage.
I was married young and my daughter's for my first marriage but it is my second marriage. So I thought I would disclose that if
it's something that you're concerned about (···0.8s) and I figure if it's a question that people ask I should be honest up front. I
(···0.6s) mean, obviously there's something in that question that that bothers them so I should be honest up front (···0.8s) and
and (···0.9s) funny enough the very fact that I answered the question.
(···0.7s) Made the guy say nope. The fact that you told me the truth. That's all I needed to know and that was like the end of it
and (···0.6s) so (···1.2s) It's it's really odd what some people will ask (···1.2s) some people will worry about the kind of property.
You're going to buy the they'll be hey. (···0.9s) You know, I know somebody and he bought one of those apartments with a
mansard roof on it and and it had leaks and it did this and would you ever buy one of those?
(···2.8s) Okay, my answer would probably be probably not because I've had a lot of leaks with those too. But and and just so you
know, I don't know if you guys know what a mansard roof is. If you've seen the old 60s and 70s apartments that they have like a
flat roof and then it looks like shingles come down the sides of the building like three quarters of the way down and some of
them have Windows stuck into the shingles on the side.
That is a mansard roof. (···1.0s) Yes, they leak they were not made. Well, they're not always they don't always have great
drainage on them and depending on how they're made they can link (···1.1s) would I ever buy one? I don't know. It depends on
the construction. Some were made. Well some were made well, so I don't know. My answer would be I don't know.

I'd have to see the construction to determine it if if it was in a good area. (···0.5s) Good Market. (···1.5s) good rent potential
(···1.0s) Why would I not buy it and if there's tennis living in it, it's a good property. Why would I not buy it? The reason I tell you
that is I used to say no, I wouldn't and then one year we got this. (···1.8s) property package sent to us (···0.6s) like (···1.0s)
course in December because every everything happens like when we say we're never going to close anything around the end of
the year.
(···0.7s) Everything comes at the end of the year just say you're never gonna buy some time and that's when everything will
come to you works like a charm. (···0.6s) So we said, nope. We're never going to close at the end of the year. We're not gonna
do that. We're not gonna look at properties. And so our broker Who Sold us the first property we bought said he had a great
property and Wichita Falls. (···1.2s) And he just wanted to tell us it had mansard roofs, but the numbers were great.
(···0.8s) But we had to have the offer in by January 3rd, and it was like December. I (···1.9s) don't know 28th 29th by the time
we got a flight to get there to we flew into Dallas and then drove up to Wichita Falls because we went looked at some other
properties on the way. (···0.6s) So my husband and I spent New Years even Wichita Falls (···0.5s) hotel in Wichita Falls after we
toured the property and it was actually a really nice property and we would have bought it in a heartbeat.
But that's an area that had a lot of oil industry people and that was a it was a really nice property and they went in and bid way
higher than what we could have paid for it, but it was a great property. What about it in a heartbeat? So well, I typically would
not buy most answers style roofs. That was a great property. I would have bought it not even thought twice about it.
(···2.0s) Other questions that you may get. (···1.5s) In and this is absolutely real. (···1.0s) How many of these have you
purchased? (···1.0s) This is where you have to be honest, and I I want you to understand. (···0.7s) There's always a way to
answer to be honest without. (···1.4s) Acting like you're ashamed of yourself. (···1.2s) That's what I need you to be. I need you
to be confident in your honest answer and the honest answer is well, as a matter of fact, I haven't purchased anything yet.
(···0.8s) Because if you look at the real estate cycle and what's going on, I mean the prices have just been crazy there. I nothing
has worked. And remember I said that we bring in investors to our deal and there's no way I would have put my investors in in
this market. It was just there's no way I could have paid him the returns. We wanted however based on my study of the real
estate cycle.
I feel that this is the best time for us to be able to get in and have the market go go back up and for us to be able to ride this
way. So I'm hoping all of those people who got in at the wrong time are going be to selling their properties that these are the
properties we're going to be able to purchase and be able to take them and stabilize them and make Clean safe and affordable
housing for our tenants. So right now your timing couldn't be better.
(···1.2s) That sound better than saying. I haven't done anything. (···1.6s) That's the way I want you to have your confidence.
(···3.0s) Okay. So now that I've got you fired up. Hopefully we're gonna go back to our PowerPoint slides and go through and
talk about the next property type. (···14.1s)
(···0.6s) Here. (···9.7s) Okay, welcome back. (···0.7s) so I have been talking to you a lot about (···0.7s) getting the information
from the broker receiving a property package getting an OM. (···1.1s) Which is the offering memorandum, so I thought I would
take a little bit of time and just kind of go through and show you what an offering memorandum may look like (···0.5s) now.
(···1.2s) It's it's a little small here. So I'm going to make it larger and I'll have to shift around on my screen for you to be able to
see it a little better. (···1.3s) But that's okay because I want you to really be able to see what's here. If you remember this
picture. This is the one we had all the trouble with this isn't when we purchased it. This is when we sold it. So this offering
memorandum is one that we had put together when we were selling the property.
(···1.7s) Okay, so what it's going to do (···0.5s) and just so you know. (···1.6s) first of all, we had the picture and the (···1.2s) Fact
that it was being offered by Capstone Capstone is one of the (···0.6s) listing groups that we use we've used Capstone quite a bit
(···0.6s) and then we're going to go to the inside page and it shows The Brokerage team and remember I when I first talked to
you I said that even within a group there are different teams in each organization.
So like with Marcus and Miller chap in any Marcus and Miller chap office within that office, there are brokerage teams and that
office. (···2.0s) So what they're doing is telling you who the lead team is who the supporting Brokers are in their group? That's
what that's what that is. So that (···0.5s) this is something when you get a property package, I advise you to print this out.
It's something most people would ignore (···0.6s) but if you have this then the next time you would call a Capstone office
anywhere in the country you'd say. Oh, I've already looked at a package. Do you know Brian Ford? Do you know Alex
McDermott? Oh, I've looked at their package out of South Carolina. Whatever. This is another way for that getting to Common
quickly that I talked about like on the very first slide that we we went (···0.7s) long time ago way back when you were talking to
me, (···0.6s) that's the kind of thing that you can use to start getting to that common quickly.
So you see if you just go out and start making the effort start getting the property packages and start doing what I say, then
your business can build Step at a time from there. (···1.9s) And and again the property package is basically just them making the
offering you can see how modern this was. It has this wonderful 1970s (···1.0s) little stove and just so you know that was
painted bright orange when we got the property.
We did at least Paint It Black so it didn't stand out as bright orange when we bought the property. These are the units that are
there and they're showing that they are in the woods and it was a beautiful property. It is a very wooded property. (···0.7s) They
do the executive summary. Now the executive summary is telling you exactly (···0.7s) what is here where it's situated (···0.7s)
what's going on?
(···1.3s) Remember I talked about in the area where we were by the BMW plant. This is the one they're talking about the fact of
where it's at at the (···0.6s) I-85 Corridor the BMW how many people would employees and that all sounds great, but, (···0.6s)
you know a little bit of investigation and you find out the BMW employees that many people but they also do that layoff for
two weeks every summer now, I don't know if they still do but when we owned it they did.
(···0.8s) The other thing you want to know is while they're concentrating on this you want to know who the other major
employers are in the area. And when you get who the other major employers are in the area, it's always trust but verify the way
I verify it is by by calling Community Development (···0.6s) and finding out other Employers in the area. How many people do
they employ and then I call the unemployment or Reemployment office for that Marketplace to find out if any of those
employers have had a lot of recent layoffs and the unemployment office is really good for getting that kind of information.
(···2.3s) So that again there's just a little bit they're giving you all the averages here a little bit of what it's like what's going on,
you know, it's down to 352 units now because this was after the fire obviously they're showing the pictures talking about the
floor plans. Just all the marketing that's there.
(···2.2s) The market supported value add remember I talked to you about value add they're showing you where our rents are
the other properties that are next to us. And and what your potential rent growth is. Now. Remember this was a property
(···0.7s) one of the questions I get when I show this to people is if there was that much rent growth. Why did you sell this
property? If you remember this was the one we bought when it was a total disaster we bought it from the bank from
foreclosure.
(···1.3s) The first time we looked at it it was brought to us by a group of investors out of Seattle. (···0.6s) They had it under
contract before it went to foreclosure (···0.7s) the it was in receivership and receivership is sort of like a pre-foreclosure type of
scenario. It's when the (···0.9s) owner of the property has (···0.9s) Defaulted somehow on the mortgage. It doesn't necessarily
mean they've quit taking the payments but somehow they've defaulted on the mortgage and that could be either they quit
making the payments.
They're not making the full payments. They're not sending in the loan documents that they're required to send in. They're not
keeping the occupancy or they're not keeping their Debt Service ratio. (···0.7s) These are all things that the commercial loans
are going to require you to do and if you don't do that, when you send in your quarterly reports, if you fall below the guidelines
for two or more quarters, (···0.7s) the bank could put the property into receivership.
Now what receivership means is the the bank is now basically taken over. (···0.9s) Receipt that's why they call receivership.
They're taking over receipt of your income. So now (···0.7s) the rents are being paid to the bank. (···0.6s) The bank is taking in
the rents and they're going to control the money. They're going to give you so much money to pay your expenses.
All the expenses have to be approved through a management company be approved by the bank (···0.6s) and they will not let
any disbursements go out that are not approved by the bank until they things start to turn around and it gets your loan gets
back into line with the banks criteria. Now some cases when a bank takes a property back and receivership the management
can get it turned around and it can get back operational and everything's fine. In other cases when things don't start turning
around when a management company can't turn it around (···0.5s) the bank will (···0.8s) try to sell the property before they
take it back their goal is if they can sell the property then they can get the owner out of the bad loan.
They get the owner out of the bad loan. They don't have a (···0.9s) property come back on their books. It's kind of a win-win for
everybody. (···0.6s) The problem with that is the owner has to agree to the sale. (···0.7s) now (···0.8s) in this case when the
investors that we were working with out of Seattle tried to get this property and try to buy it and receivership.
(···1.3s) the bank agreed to the purchase price (···1.3s) Which would have been fine it would have it the bank would have gotten
their money. It would have even given some money to the seller. However, the seller refused to sell the property and obviously
now that we know about the fact that they were using it for the church and for the cult, (···0.6s) it makes sense why they
refused to sell it. It didn't make sense at the time because it would have gotten him out of a property that was ruining his credit
and (···1.0s) would have made every it would have made a good decision for everybody.
But now we understand why. (···0.9s) Because this was in such bad shape by the time we got it because now it literally was two
years from the time. We first heard about it and it had been going downhill before that. (···0.7s) Till we bought it it was in such
bad shape and needed so much work that it took that four years almost five years for us to get it turned around get it to
stabilization that we could get out and we had to actually have two (···0.6s) bridged loans to buy this because we got a bridge
loan that was for three years and three years.
It still wasn't stabilized. We had get to another bridge loan that we got for two years. (···0.7s) Once we got to the end of that
bridge loan. We were we were done with the property. I our investors wanted to cash out. Nobody wanted to hold it and wait
and do another refinance and wait another three five years.
(···0.9s) One of things the you have to think about of how long you're going to hold the property is if we incur all the cost of
refinancing and holding the property to hold it through this wave of getting the higher rents. (···1.7s) How much is it going to
cost us in those refinance costs? How much of the investors money is going to continue to be tied up. If we refinanced could we
have returned the investors money? (···0.8s) If there wasn't enough money in there at that time to do all that (···0.5s) it
wouldn't have been worth it to refinance because on a cash out refi you can never get as much money out as you can on a
straight-out sale.
So in this case the investors were done. They were ready to get out of it and quite frankly all of the managers who had worked
(···0.7s) tirelessly on this property for the five and a half years. We were in it, we're ready to sell and get out of it. So this one
was time to sell.
(···0.8s) There was plenty of room to to get out of it and leave room for the buyer and just as an FYI the person who ended up
buying this had the property right next door, so he bought it and just added it to his portfolio. So he knew the market and knew
the property very well. (···1.7s) the term sheet (···1.9s) They're talking about what kind of financing now this one was we put
this on the market (···0.5s) a while ago (···1.1s) at that point you could fund up to 80% and the cost constrained by a 1.25 DCR.
That's a Debt Service ratio. I'm going to teach you what that is when we do our numbers. 10-year term with a fixed rate of 4.47
to 4.67. So the the interest rates were a little lower than what they are right now (···0.6s) right now. We're looking about a five
to a five and a quarter. So they've gone up but they haven't gone up as much as what people thought they would. 30-year
amortization with an optional interest only for two years now.
I want to talk to you about what that means. This is kind of (···1.4s) What we were we were talking about on these loans. These
loans are nothing like your Residential Mortgages. You don't get a 30-year loan and just pay it off and that's the end of it
(···0.7s) on these commercial loans. They always are for a fixed period of time a shorter fixed period of time typically they
amortize over 30 years.
So the amortization the way the interest is calculated is amortized over 30 years, but the loan has to be either refinanced or
paid off in either five seven or ten years, depending on what you choose at the time that you get the loan (···0.5s) now, (···0.8s)
that's where you have to start having a business plan in mind when you're purchasing the property. That's why I said you need
to know what your story is going to be what you plan on doing what your goal is because that makes a difference on the loan.
(···0.8s) These commercial loans it somebody would say well, why don't you just always get a 10 year and then if you want to
sell early you just sell early. (···0.8s) Yeah, you can't really do that (···0.8s) if you take a 10 year loan. (···0.8s) They usually give
you very favorable interest rates because you took a longer term. However, they come with what's called a yield maintenance
or a defense cost on the loan (···0.5s) and what that means.
It's it's sort of like a prepayment penalty on steroids. It means that when they gave you that 10-year loan, they are (···0.6s)
guaranteeing their investors 10 years worth of Interest. So if you pay it off in five years, you still owe them the five years of
Interest (···0.8s) now in some loans what's happening now is they have graduated defense costs or graduated paydowns (···0.9s)
the loan that we just got on the property that we bought.
It does have a defense cost on it. But there's (···0.6s) it's a hundred percent defeasance up until the first year 50% from year one
to two and then after your It (···1.9s) disappears it falls off. So between year two and three or after year three, we could sell the
property and not have a defense cost that and then we took out a I think it's a five-year loan on that one.
But we took it off with a graduated defense cost now in order to get that we had to pay higher interest. So you either you have
to decide what's in the best interest of your property on this. (···1.3s) They also said that you had an option of interest only for
two years. Typically. If you do the interest only for two years, then they're gonna have a higher deface on the back end. That's
just one of the things they do sometimes they don't sometimes you'll do interest only for two years and then they'll have a
longer period of time before you can pay it off.
(···2.2s) Agency adjustable rate. So that was on the fixed rate. That's a non-recourse fixed rate. Those are the best. Those are
the loans. We like (···0.6s) you could get an agency now agency financing means Freddie and Fanny just so you know, when you
hear a broker talk about agency financing agency financing is Freddie and Fannie. Those are the government loans.
Those are really the easiest to get and the best ones to have if you can qualify and (···1.1s) Getting the best terms and the
lowest interest rate. (···1.3s) means that you have (···0.9s) obviously more cash to be able to spend on other things. (···0.8s) The
arm the adjustable rate they'll fund up to 80% of total cost purchase price plus improvements to be completed in the first 12
months. (···0.6s) That's a big deal. (···2.7s) Give you a little warning about that.
(···1.0s) As somebody who's had these when they say they will loan you purchase price plus improvements to be completed in
the first 12 months. You better make sure you can do those improvements in the first 12 months because they are out there
inspecting and checking with you and making sure all those improvements are done in the first 12 months. (···0.8s) The money
that they loan you for the improvements they hold an escrow. (···1.1s) As the improvements are made you can then draw on
the money if it's something major like a roof or a parking lot something like that.
They will let you pay they will pay the vendor directly. They'll let you set it up for direct pay to the vendor so that you don't
have to come out of pocket. (···0.8s) But I will tell you when you get these loans where the improvements have to be made in
the first 12 months. You better be sure that whatever you're borrowing that money for is work. You can get done in that first 12
months because they will really hold you to that.
(···0.7s) And if not, there is a very large penalty for it. You do become in default of your loan at that point in time. (···1.5s) This
one says seven-year term with current pricing at three and a half percent. So look how much lower the interest rate is. (···0.9s)
Seven years three and a half percent, but the interest rate will reset every 30 days. (···0.7s) So now you're betting is the interest
going to go up or down and it's based on the Libor. (···1.0s) No pre-med prepayment allowed.
(···1.0s) You're locked out for the first year followed by a 1% prepayment premium during the arm period so during the whole
it's there's no you're not allowed to prepay it off in the first year so you can't pay it in the first year and then there's a 1%
prepayment premium during the entire arm period during the entire period where it's adjusting. (···0.8s) Up to one year of
interest only followed by a 30-year amortization.
(···2.3s) cmbs non-recourse (···1.2s) Try and be politically correct on this. (···0.9s) Cmbs stands for commercial back commercial
mortgage-backed Securities. These are the ones that are sold on Wall Street. (···1.8s) always the best financing available usually
(···0.8s) however (···2.1s) It would be easier for a man to give birth than it would be for you to get a cmbs loan.
(···1.1s) They are fine to get it seems like the process is so easy. You just go in you feel like your documents and they don't put
you through any of the garbage that Fanny and Freddy do and it seems like life is wonderful. (···1.2s) You know that can't be the
case. (···1.0s) We should have known better. (···1.8s) So it's a 1.25 Debt Service ratio 8% debt yield.
Everything seems good 10 year term with a fixed rate. 30-year am optional interest only for three years. It sounds fantastic.
(···0.8s) Right up until you get the loan documents. (···2.0s) And then your attorney talks to you about what all your obligations
are under this. (···2.0s) And he starts saying well, there's gonna be a lockbox. (···1.0s) With your loan.
Do you know what a lockbox is on your loan? (···0.7s) Pretty much just what it says. (···1.1s) On the lockbox. What happens is
that your money doesn't go to you. (···0.6s) The money goes into a lock box. (···1.5s) and (···1.0s) we have one of these. (···1.3s)
We used to have one of these. (···0.8s) with Wells Fargo (···0.6s) The money goes into Wells Fargo lock box. (···1.3s) We have to
pay to get our own money out of first of all, we have to put $5,000 into open the lockbox.
So you have $5,000 that goes in. (···0.7s) Just sits there has to stay there all the time. (···0.7s) Our deposits go into the lock box
(···0.6s) every time we take money out of the lock box. We have to pay them. (···0.8s) So we have to decide how many times a
month we want to draw the money out based on how much we want to pay. (···0.6s) So based on how our tenants are paying
we always have to draw on the fifth because they're to going pour our mortgage on the six so we got to draw money on a fit.
(···0.7s) Then depending on when your payroll is falling and when you have other vendor payments, do you might have to draw
again on the 10th? Because not everybody pays by the fifth. So you're drawing on the 10th and then you're thinking should I
draw again this month or did I get enough money? Should I make another draw on this day? (···1.3s) So you have to pay to get
your own money out of your own lock box. Isn't that great. If you go into fault on your loan, they can lock the lockbox and not
let you draw on the money without bank approval.
That's part of what the lock box is about. Isn't this great? (···0.6s) This is only the beginning guys it gets better. (···1.7s) As you go
through. (···0.8s) And they're reading in your your attorney is reading all of these documents and he's telling you (···1.6s) if it is a
commercial property a non-residential commercial property. (···1.0s) every lease (···1.3s) that is over (···0.7s) 20% in the building
has to be approved by the lender before you can sign the loan documents.
(···2.2s) That's going to slow down your negotiations a little bit, but it gets better. (···2.2s) It'll be 1,500 to process the review of
the lease. (···0.6s) For you to do that. (···1.1s) That includes lease renewals. (···2.2s) Just so you know, we have a tenant.
(···1.0s) That is a major tenant in one our of buildings. We have one of these loans. (···1.1s) and they were (···1.2s) merged with
another company their lease did not change other than they needed to put the new company name on it. (···1.3s) We had to
pay fifteen hundred dollars for the review and 3,500 for the attorney to review it. (···2.3s) To keep a tenant that we already had
and has been with us for about five years paying their rent every month on time.
(···1.0s) That's how much we had to pay just to keep our tenant. (···0.8s) On residential you typically don't have to have a
residential lease approved. But you have to have your initial residential lease approved. So if you wanted to change Lisa you
would have to have those approved. They have to approve your property manager. So if you have one of these and you have a
property management company, make sure that while you're doing it and you're spending the money go ahead and spend the
money and have two property management companies approved at once.
(···0.8s) This is another lesson learned that I can't stress enough. (···1.0s) If you have to fire that first property management
company, the last thing you want to do is wait until you go through a whole legal process and everything to get an approval to
put in another management company. (···0.8s) Now here is the reason (···0.5s) besides all the paperwork and all the garbage
which is is really just annoying and a of lot money out of your pocket that you don't want to spend.
(···1.8s) We got to closing on a cmbs loan. (···2.5s) and (···1.6s) we are waiting for the (···1.3s) lenders legal fees to come in
(···1.2s) just so you know when we get to the closing. Yes, you have to pay the lenders legal fees, too. I know it's the best you
pay your own and the lenders legal fees. (···1.1s) Typically (···0.8s) legal fees on a closing like this maybe run.
(···1.3s) 5,07,500 and that's for doing all of the documentation and stuff. This is just the lender's legal fees. (···1.0s) We're
35,000. (···1.7s) We had not raised enough money to pay it one of our investors who happen to have an account at a bank near
where we were having a closing (···0.6s) went over and transferred the money so that we could do the closing and then we had
to raise the additional money.
(···0.8s) It was absolutely ridiculous. And we actually had an attorney to attorneys who were Partners in a steel and they said
there is no possible way those attorneys spent that much money. (···0.5s) Here's what the problem is with the cmbs loans and
and what (···1.0s) is causing all the issue and all the additional costs. (···0.9s) During the mortgage crisis when (···0.8s) all these
loans were going into default and everything started to go bad.
(···0.7s) It was the loans that were sold on the stock exchange that they marketed loans that people were getting sued over and
there was all the (···2.0s) Controversy about what happened and was there any kind of insider trading and stuff on these
(···0.9s) packages of loans being sold on the stock exchange. So the cmbs loans have become (···0.7s) very scrutinized and and
with that when you have something that's at highly scrutinized the costs become very expensive.
(···0.9s) We just talked to two of our mortgage brokers that we use all the time. And and I one of the questions I get is who do
we use? There's two that we use on a regular basis. We use Kevin Jenkins with North Mark out of North Carolina and we use
Eric Stewart and I believe Eric is is out of Texas. I can get you Eric's contact information.
(···1.4s) Those two guys have both told us that they have done very few. If any cmbs loans a probably the last year (···0.9s) only
if only if it's a special circumstance and the buyer (···0.5s) specifically requests that type of financing there's so much other
financing available out there for (···0.7s) commercial properties that there's there's no reason to be doing the cmbs. Now if
money gets tight for some reason if that's all that's available.
It may be what you have to do. But that's where I want you to be very cognizant if it is raise extra money for your lender legal
fees because if money gets tight and we have to go to cmbs I can guarantee you those lender legal fees will be there (···0.8s)
and make sure that you understand all the terms of the loan documents going into it so that you're not surprised and you don't
get penalized.
The reason I say that is remember I said we to have our leases approved (···1.1s) my husband (···0.8s) knew we had to have our
leases approved, but we had (···0.5s) a big tenant that was moving in and it was really going to increase the value of our
property on a small property. We had in, Texas. (···1.2s) He signed the lease because the tenant wanted to know that they had
the property locked up and they were going to move in. I mean it was the best business decision. (···0.7s) They find us $3,000
for signing the lease before it was approved.
(···1.8s) Now best business decision for them for the investors for everything else was still money. That was okay that because
we had to do it. We had to tie it up. It was a great lease, but you need to know. (···0.9s) Everything that's involved (···1.5s)
Bridge financing. (···2.0s) Bridge financing is just what it says it goes from (···0.9s) Goes from here to get you to permanent
financing.
(···0.9s) The biggest thing I can say is there's a lot going on with Bridge financing right now. (···1.1s) Always look at Bridge
financing a short-term remember on this property package that I'm showing you we had to use Bridge financing to get in
because it was a non-performing asset. (···0.7s) The number one way to look at Bridge financing is you really should only be
using Bridge financing for a non-performing asset.
(···0.6s) If you're using Bridge financing for a performing asset. It probably means the numbers don't work for you to qualify.
(···1.0s) Under regular financing, and I know that that sounds a little bit. (···1.2s) Kind of off-killer. Well, if the numbers don't
work for traditional don't we have to use Bridge? That's not exactly what I mean. It means that. it (···1.1s) doesn't produce
enough cash flow for you to be able to qualify for the regular financing the deal may work, but unfortunately (···0.9s) In markets
where it's a very very (···1.1s) hot Market some people are using Bridge financing to get into deals (···0.5s) that they wouldn't
necessarily qualify for right now.
Hoping that just with appreciation the value of the property will go up enough that in two to three years the value alone.
Will that by three years though? Either sell the property or the value alone will allow them to go into traditional financing.
(···0.6s) That is so highly speculative. (···0.6s) It's very very scary and a good mortgage broker. (···0.8s) Probably will not let you
do that. (···0.6s) there are a lot of mortgage brokers out there right now that are writing those loans because it's the only way
they can get the property financed (···1.0s) right now.
It says on here it said the floating rate was six to nine percent right now because Bridge financing is the only way some people
are getting deals done. (···0.5s) I've seen Bridge loans as low as four four and a half percent interest almost the same rate as
what we're paying for regular mortgages. (···0.8s) unfortunately (···0.6s) You have to pay points up front. You have to pay points
when you go out of it, and it has very short-term and you have to pay it back or there's a penalty when you don't pay it back
and the penalties when you don't pay it back are very very high.
So (···0.9s) it is very highly speculative and should never be used just anticipating a growth in the market. (···0.8s) All right, why
don't we take a break and then we'll come back and we'll cover this section next. (···14.2s)
(···0.6s) Here. (···9.4s) Okay. We've been talking about this for a while. (···1.0s) These elusive cap rates and how we determine
the value of a property. A (···0.9s) cap rate is a percentage. So that's a very first thing I need to tell you before you get confused
on these calculations (···0.9s) and it (···2.3s) I wish there was an easy way to describe it.
But basically it's the (···1.0s) Percentage of return and how quickly the property is going to pay for itself over a period of time
and this is before financing. It's just the property itself. (···0.7s) So (···1.6s) when you see a cap rate listed on a property when it
says the property is for sale for a (···0.7s) six cap.
(···1.0s) That is the cap rate that has been applied to the property based on the sellers noi and the seller sales price. (···0.7s) so
in (···0.8s) order to (···1.7s) get that you would take the (···0.5s) sales part the sellers noi divided by the sales price and that gets
the seller's cap rate. That's how they came up with what that is.
(···0.8s) Now (···0.6s) just as a point of reference in some cases. What happens is the (···1.1s) broker knows what the market cap
rate is in the area. (···1.1s) They know what the seller wants for the property (···0.5s) and they create the sellers and oi. (···1.6s)
In those cases, that's why we would ask for the 12 months trailing of the seller's Financial. Remain. I know this is going way
back.
But this is what I get asked all the time from from people when they are (···0.7s) wondering, you know, can I trust these
numbers? How do I know what's going on? (···0.8s) This is where you get a little (···0.7s) nervous about it is, you know, the
broker could be putting together a package. The seller is insistent that they want a certain price for the property. The broker
knows that that the sellers (···0.6s) numbers don't justify it.
(···0.5s) So what they do is they create a net operating income that would justify it and they kind of put it into the property
package and they say this is the proforma and they're they're very good. They they don't tell you it's the actual they'll say this is
the proforma noi (···0.5s) and a of lot times it will say if if you had all the units rented at this dollar amount if you (···2.3s)
Collected all the rents.
If you did this if you did that the sellers noi would be this. (···0.8s) Well, no kidding, but it's not that (···0.7s) that's the reason
why we ask for the 12 months trailing when we're when we're getting ready to underwrite a deal we ask for the rent roll
(···0.5s) the T12. Remember the (···0.6s) I told you about that early on when we were talking about what we get from the
broker. It was a long time ago, but it just kind of refreshing we get the rent roll and the T12.
(···0.8s) We want those because we're going to use that T12 to see whether there's anything to support the sellers noi that the
broker is using in his property package. (···0.7s) If you have trouble if they're not willing to give you the T12 the trailing 12
financials that probably means that that's a pro forma noi and not an actual noi on the property.
It's really hard to make an offer on a property when you can't get the actual financials. (···1.1s) Now on the noi calculation how
we come up with our offer price you're going to do your financials the way I showed you to do it very simply the way I showed
you to do it. You're going to put in your numbers you start with the seller's number. We're going to write our story put in our
numbers come up with what our net operating income is and we're going to divide it by the market cap rate and where we're
going to get our market cap rate is from your mortgage broker.
(···0.7s) That's the safest way for you to get a market cap rate. And here's here's why I'm to going tell you that (···0.8s) is the
mortgage broker knows how the property can be financed. They know what's going on in that area. They know what prices are
changing. (···1.0s) They know what the underwriters are going to approve. So rather than you, you know calling around and
getting cap rates from five or six different brokers in the area and stuff.
Just have a good mortgage broker on your team or two good mortgage brokers on your team. (···0.5s) Call them say I'm working
on this deal. I'm trying to put it together to put in a letter of intent. Can you tell me how I should underwrite this deal? What
should I use for a cap rate on this property? (···0.9s) When you apply it (···1.0s) and here's something that we do just so you
know, we actually send them our underwriting of what we have done what we put in for our numbers (···0.5s) and say, okay
based on that calf rate.
I would have an offer price of this. (···1.1s) I'm going to send over my numbers. Can you tell me if you think you could get it
financed? (···1.4s) Now the reason we do that and it usually takes them, (···0.7s) you know, sometimes a few hours sometimes a
day or two to get back to you. (···0.5s) And that's where they will look at it and what the the mortgage broker will do and this is
extremely important when you're starting out.
This is this is somebody that's going to help hold your hand and get you over the Finish Line. The mortgage broker is going to
look at other properties in that area. They're gonna look at other deals that they've underwritten and they're going to check
your numbers and see if they're realistic (···0.5s) for what is reasonable in that area. So if you're let's say your payroll number is
way too high for the number of units. They're going to call you back and and I'll pretend your names Jim.
Hey, Jim, sorry about this. But you know, I need to ask you that payroll number is astronomical compared to everything else. Do
you know what's going on in a property? You know, who do they have running it? Happening now you may not know enough to
know that that payroll number is astronomical you took it straight from the sellers. (···0.9s) Financials (···0.6s) what he's telling
you is this is something you need to look into it (···0.5s) may say (···0.6s) on your marketing number. It's too low for that area.
That's an area where you need to do this this and this so your mortgage broker can help you identify items that you need to
question. When you call the broker he can also tell you based on that market (···0.6s) what they can Finance he'll tell you what
the interest rates are, which you need to know to finish doing the rest of your underwriting. (···0.7s) What the current interest
rates are what you can expect we always go out at least 90 to 120 days of what he thinks interest rates are going be to in the
future.
(···1.4s) He will also tell you what percentage you can Finance now. (···1.0s) Don't be surprised (···1.1s) most of the apartments
right now. 75% (···0.8s) is pretty pretty normal. You may get 80 in some areas. But 75% is pretty much what they're doing on a
lot of the offices where we're getting 70 to 75 percent on the offices too.
That that's about what what the financing is. It used to be. We got 80% all day long (···1.0s) somewhere a little higher but right
now on a traditional mortgage you're going to get about 75% financing. So you need to raise the money for the other 15%
(···0.7s) but your mortgage broker is going to be a Lifeline for you and going forward. (···0.7s) What you need to do though is to
have your numbers together and be able to tell him where you got your numbers.
What went into your numbers. (···0.6s) He will then review those and say okay, you need to go back and find out about this this
and this but before you're putting in your letter of intent, and this is extremely important. (···0.9s) You can go back ask the
(···1.1s) real estate broker the broker who's selling you the property you can go back and ask them specific questions based on
the financing that you're looking at getting (···0.6s) and you can say to him.
(···0.6s) I've already presented this deal to my mortgage broker for underwriting. (···1.0s) He has a few questions in order for me
to be able to finish my underwriting and make you a legitimate offer. (···1.4s) Okay, while I was sitting here, I just had a brain
bubble and realized I said we can Finance 75% you need to raise 15 percent. For those of you that can do math in your head.
That would be 25% that you need to raise (···0.6s) that plus a lot of other costs that we'll get to later.
So sorry about that. Just sitting here talking and and not doing math in my head very well. That's why I keep it calculator next to
my desk all the time for those little math problems like that. So anyway that when you're presenting to the mortgage broker try
and write the numbers down correctly, so you don't do what I just did (···0.6s) and you want to tell him that you've already
talked to your mortgage broker.
You've got the information here together, you know what you're going to do and these are the questions you need to have
answered in order to finish putting your offer together. However, if he can get you the answer to those questions, you'll be
putting in an offer later today and just (···0.6s) Go with it that way (···0.7s) now you've done a few things and this be could on
your first or second deal. You could do this the first or second time you underwrite it. Even if it's something that won't work.
Just go ahead and do it. (···0.8s) What you're doing is you're establishing with that broker that you are a serious buyer. (···0.8s)
Your underwriting the deals that he's giving you your reviewing them with a mortgage broker and you know, what kind of
questions that need to be answered in order for you to move forward. (···0.7s) That that takes you way ahead of a ton of people
out there that are really just shopping and not (···0.6s) not serious about going forward. I can't tell you how many people
(···1.3s) Get the property package.
They get deals sent to them from a broker and they never do anything. They never underwrite it. They never follow up on it.
They don't call the broker back. They don't do anything and if you become somebody who doesn't follow up, then you're not
going to get the good deals. It's never going to come to you right off the bat. They're if you're brand new and you've never dealt
with this person before they're not going to send you their best deal right off the bat.
You've got to prove yourself. You've got to earn their trust. They're living and their way of supporting their family is based on
them being able to sell this property (···1.0s) and get a commission. And if they don't think that you're a performer, they're not
going to want to work with you. So you've got to show them that you're a performer that you're doing what needs to be done
to get the deal closed. (···0.8s) So now you understand that while I have you doing a lot of work you do have to do work.
I mean (···0.7s) what you're going to get paid for? (···0.8s) Once you do the work you have somebody to check it. You've got an
industry expert out there to help you cross check the work and trust me. The mortgage broker doesn't want to deal coming
back to him. He wants to give you a rate and and price that's gonna stick and it's gonna be good. So that's a great person to
have their in your back pocket to help you out.
(···1.0s) And now that you kind of understand how this cap rate calculation works. It's really very very simple (···0.7s) and for
some of you that may have heard 10 caps thrown around out there a lot because that gets people talk about a 10 Cap all the
time. (···0.6s) There's a really good reason for it. (···0.8s) I just proved it to you. (···0.9s) We're not that smart Real Estate
Investors are not (···0.5s) at the top of the brain scale here.
And even I can take a number and add a zero to the end of it. So if you're dividing something by a ten cap, you're dividing it by
point 10. All I to do have is add a zero to the end. And I know what the price is. (···1.2s) So remember when I did the calculation
of the (···1.3s) the 200,000 and and I added a zero to the end to say that's what it would be worth. (···0.5s) That's that's how I
did that math in my head. (···0.7s) Even I can add a zero to the end of it.
So that's one of the things that you want to be sure that you understand is this is really simple math right now. There aren't
very many properties on the market at a 10 cap. Will there be again someday maybe but the 10 cap isn't a calculation you use
to get an exact price. It's something that you can do in your head (···0.6s) when you hear numbers that are thrown out at you.
Somebody says this is what the net operating income is in your head you add a zero to the end and say okay.
So it's in this price the cap rates are lower. You know, that price is higher the lower the cap rate the higher the price so it can
put you In about where your ballpark should be and that's why we use a 10 cup because it's just easy math. (···2.5s) You guys
thought we were smart. (···1.9s) Okay. Now (···0.8s) what the cap rate is is to it's it's really the great equalizer when you are
looking at buying a house.
(···1.1s) They look at what the price is per square foot. How many bedrooms does it have how many bathrooms? So you're
looking at a three bedroom house and comparing it to a four bedroom house. They add, you know, another 20 25,000 dollars a
value because it's got another bedroom. That's how that's their equalizer for that. (···1.0s) With commercial property.
There's too many variables to be able to do that with commercial property. It's based on the income the property produces. So
the the capitalization rate and how quickly the property pays for itself is how they (···1.2s) equalize it out. So that's what the cap
rates for. (···1.2s) but (···0.7s) just like anything else. (···1.0s) And just like buying a house, you know and you buy a house you
have the price that the seller thinks it's worth the price the buyer thinks it's worth the price the appraiser thinks it's worth.
(···0.8s) The same thing can happen with a cap rate. So when you're talking about market cap rates (···0.6s) and you hear
(···0.9s) multiple numbers being thrown out. (···0.8s) it's because everybody has a little different opinion one person may think
that the property is (···0.8s) a C-Class property with C-Class tenants in a C-Class area in another person thinks it's a (···0.8s) C+
class property in a b area with B tenants.
So they're looking at the same property. They have different opinions of what it is. So they have a different cap rate. They
would apply to it (···0.6s) you starting to see how that chart remember the chart. I showed you about the area the tenants the
building the whole thing. (···0.7s) That's starting to come into play on the cap rates. (···0.8s) The investors use the capitalization
rate to determine the investment value. (···0.7s) That would be us.
(···0.8s) What's it worth to us? (···0.6s) What do we think those four categories are the appraisers use the direct cap to
determine the market value now just just like anything else the appraisers value may be a little different than ours. (···0.7s) This
is why we call the mortgage broker the mortgage brokers know how the appraisers are going to appraise a property. They have
a very good idea of how the appraisers are going to Value the property.
So if we want to get the property financed, even though we may have an idea in our head of what we think it's worth. We want
to know what the appraisers are looking at properties in that area how they're going to Value them. (···0.7s) and then interest
rate changes may affect cap rates (···0.6s) very often interest rate changes do affect the cap rates and here is why even though
we do the cap rate before we pay the principal and interest (···1.3s) people still have to pay the principal and interest.
(···0.8s) so (···1.0s) And last year looking at properties where you're going to have a lot of cash buyers and the properties that
don't change a lot with cap rates are the properties that are (···0.7s) going to be the properties that have (···0.7s) very high land
values like the ones that are in that inner-city Circle where I did remember the maps I did for you of the circles.
Now, you know why I give you so many pictures so I can I can take you back to where we were and what it means. (···0.6s)
Those areas where you were in this city centers those land values. (···0.8s) Those cap rates aren't going to change so much with
interest rates because a of lot the people that buy in those areas aren't buying with mortgages. They're buying with cash. It
could be an insurance companies that that are putting them into their portfolio for long-term holds Real Estate Investment
Trust things like that that don't need the cash flow that other investors need the same thing happens with properties along the
coast properties that have the land value is is (···0.9s) more of a proportion of the value than the building itself.
So when the land value is very high the cap rate doesn't change the value of the property as much. (···0.8s) The further you get
from the areas where the land value is very expensive the more the cap rate comes into play. (···0.9s) So when we're talking
about going out to these tertiary markets going on to that third level of around the city.
(···0.5s) Now the cap rate does change more with the land value. So right now, you know, we we were looking at cap rates
down around. (···0.8s) Even even in the tertiary markets we were looking at cap rates at five or six the interest rates have
started to creep up the interest rates now, even on commercial or in the five five and a quarter range.
So the cap rates are starting to creep up to the seven seven and a half range now and there's a good reason for that. (···0.6s)
The reason for that is that you need to have money to be able to pay this mortgage. (···0.9s) pay the principal and interest pay
the mortgage and you need to be able to have money to put away for the capital reserves and have cash left over (···0.6s) so A
good rule of thumb just so you (···1.3s) Have it going forward because interest rates could change at any time.
I mean they could be at (···1.0s) five and a quarter now and sometime they could be at (···1.2s) eight and a half nine ten. I mean
when I was in this business, I remember when the interest rates were at 14 and 18 percent. Most of you probably weren't born
yet then but I remember that (···1.0s) here's what you need to remember to buy for cash flow. (···0.8s) You want to be looking
at properties where the cap rate is about two points higher than interest rates that the cap rate is about two points higher than
interest rate.
(···0.7s) So whatever interest rate you're getting for the property. If you can buy about two points higher than the interest rate,
you typically have enough cash flow to cover all of those expenses that you have below the line. (···0.6s) That's just a rule of
thumb. Sometimes it can be a little less. Sometimes you'll need a little more depending on the age of the property what kind of
expenses you have but as a rule of thumb as the interest rates change and you're looking at buying cash flow properties,
(···1.7s) in the se (···1.3s) areas where the land value doesn't have such an effect on the property.
(···0.6s) If you buy at about two points two to two and a half points above whatever the interest rate is. You should be safe.
(···0.8s) Now I'm going to talk about one more thing.
I'm just going to introduce it. Now. We're going to put it into practice later on. (···1.4s) That's how you purchase the property.
(···1.3s) You also have to look long-term when when you're doing this. I mean, you're just trying to figure out how to buy it. But
when we go to buy it, we have to have a game plan of what we're going to do. Remember I showed you those spreadsheets and
some of them are five years summer seven summer ten years long that we have to (···1.3s) basically write a story telling our
investors what it is we plan on doing with this property.
How long are we going to hold it? What do we plan on doing with the rents? What do we think's going to happen with the
expenses, you know telling this story about how (···0.8s) diligent we were at checking out the taxes and the insurance and how
much we're protecting them with all the coverage. We got and all this stuff. We're writing our story. (···1.0s) We also have to
tell them how conservative we're going to be in selling the property.
(···1.4s) And for those of you who have money and maybe investing in other people's deals. This is an important thing that you
want to put down and make a note of too. (···2.1s) In selling the property (···0.5s) you have to decide what price your you're
going to sell the property. If you're putting down what your returns are and you're making a projection and I'm holding it for
five years and if five years it's going to be worth this much in five years. (···0.8s) Then you have to say well, what would we sell
the property for in five years?
What do we think? The sales price will be? (···1.0s) in being conservative (···2.1s) It's called the reversion rate. You need to say
what cap rate you would use as your reversion rate. (···1.0s) your reversion rate (···0.8s) should be about (···1.8s) two points
higher than your purchase cap rate. So if you purchased it a seven cap you want to sell at a nine cap.
Your reversion rate should be two points higher than your (···1.1s) purchase cap. So if you bought it a five cap, you'd sell at a
seven cap. (···0.7s) If you're selling if somebody is showing you a property package and they're selling it a cap rate that is lower
than what they purchased. (···0.8s) Their deal probably doesn't work. (···1.0s) And the reason they're deal doesn't work (···0.7s)
is because they're (···0.7s) they're not making money during the deal.
(···0.8s) And so they're trying to make it all up on the end. So (···0.8s) they by doing that they're saying well the Market's going
to get better. Look at this the market shooting up and we can sell it for more in the future than what we paid for it. (···0.7s)
That's a little scary. (···0.6s) Now. Here's a good news. We're very conservative. We do a higher reversion rate. (···0.7s) If the
market does get better. Guess what we made all that money in the end.
If it stays the same we still made more money than we projected and if it gets worse, we anticipated that and we're ready for it.
(···1.4s) Been in this business a really long time. (···1.1s) Anytime somebody has to show you (···0.5s) that the cap rate has to go
down in order for them to make money. And that's what they're putting (···0.6s) on the performa that they show that is a red
flag. That's something that you should always question.
And when you're putting together, your ProForm is in order to take care of your investors. And so you can sleep at night.
(···0.5s) You need to make sure that you're giving yourself that benefit that you're setting that cap rate higher at the end.
(···0.8s) Even if it goes up higher than the two points. (···1.0s) Typically, if it goes up higher than two points if the interest rates
go up that much the good news is your tenants stay in the rental market for a longer period of time and typically your rents go
up higher. So maybe you can't sell it as high as you wanted to but you may have increased your net operating income because
your rents went up more.
So a lot of times it ends up working out for you. All right, but it's very very important that you understand how the cap rate
affects the value of your property (···0.5s) a low cap rate means a high price High cap rate low price. (···0.8s) When you
purchase whatever your purchase cap rate is your estimated (···0.6s) sale cap should be at least two points higher.
(···1.0s) And (···0.6s) in order to buy for cash flow, whatever. The interest rate is you would like to get a cap rate about two
points above that if you're buying for cash flow. (···0.6s) So those are two things that you want to be very very careful about as
you go forward. As (···1.0s) as soon we get through and we look at our big spreadsheet again.
I'm going to go through that spreadsheet and show you how you look at that net operating income apply the cap rate and do it.
But now that you learned this formula. (···1.2s) Remember that $200,000 I talked (···1.7s) about that was what we did the
$200,000 divided by the point 10 cap rate. That's how I came up with how much? (···0.9s) putting that $200,000 into (···1.3s)
Capital Improvements rather than leaving it in repairs changed the price of the property.
So those are the kind of things that you want to look at is (···0.8s) is (···0.8s) is the number you're doing is what you're doing on
your financial. Is it saving you money on taxes now, but costing you the value of your property later on. (···1.1s) So that was a
lot of information for you. I know this is things that most of you have probably never been exposed to before we're going to
play with it with numbers (···1.0s) as we get through once we get through doing some property comparisons and stuff.
(···0.6s) I'm going to talk to you more about this and show you some things and some tricks to use to kind of do some special
assessments and stuff on properties, but I want you to start learning how to underwrite feel comfortable getting a property
package going through doing your own numbers and feeling good talking to a broker and putting in an offer. So hopefully this
one gets you to the point where you're ready to start getting those numbers and and knowing what the offer should be and
knowing that you have somebody on your side to help you.
So we're gonna cut this one right now, and I will be back shortly and we'll move on to the next section. (···13.7s)
(···0.8s) here (···11.3s) Okay, welcome back. (···0.5s) So now we're going to talk about payroll (···0.6s) and (···1.1s) one of the

things that we talked about when I talked to you about all of our court and Colony Woods was the fact that those were small
units. (···0.8s) And we had problems with the tenant base and having to put (···0.9s) Personnel on their full-time in order to
really turn the operation around (···0.6s) we did.
However (···1.0s) Put people on their full-time had a had a management person at 40 hours a week and we had a maintenance
person about 35 hours a week. That was more than that property should have supported but we did it in order to keep the
operation stable. (···0.9s) As a rule of thumb when you hear people talk or you hear investors talk that they want to buy a
hundred units or more and you're to going hear it all the time.
(···1.3s) When you're talking to Brokers (···0.9s) when you're talking to other investors, if you hear about institutional buyers, a
lot of institutional buyers won't buy anything under a hundred units. (···0.7s) So if you're looking at reselling your property a
Broke Girls say you have a higher resale value if you have 100 units or more, this is what it's about at a hundred units or more.
Your property should be able to afford 60 to 80 hours of payroll a week and what that means is that you would be able to
afford a full-time. (···0.8s) Property manager and a full-time maintenance person on the property so it it's basically selfcontained.
(···0.9s) You would be able to afford that plus the property management company to supervise those people.
(···0.8s) Now the reality is and what what a lot of us are finding out is while the institutional buyers prefer 100 units or more
and there's a lot of competition for a hundred units or more.
(···0.8s) Between 75 to 90 units, (···0.6s) you can still afford that 80 hours of payroll a week and and (···0.6s) just as an example.
We have bought (···0.5s) probably three properties in the last five years that are right about 88 units. (···0.7s) And the reason
we we were able to get them is because it was below the level that the institutional buyers want to buy but it was still large
enough that we can comfortably afford the 80 hours of payroll week.
(···0.8s) And I'm making a point of this to you that when you're starting out. (···1.0s) And you're trying to find something where
the numbers work where you can be able to put a mortgage on the property. You can pay investors you have money left for the
people on the management side to get paid so you can actually it's actually worth your while to do it.
(···0.8s) It it's always good to be able to start in an area where (···0.6s) you don't have as much competition. (···0.6s) If we have
to compete with the institutional buyers. They they aren't paying as much for their money. They they don't have to give the
returns that we do. (···0.5s) They're they're just not structuring the deals the same way. So there's no way we can compete and
when they're buying the units that are hundred units and more if they're in a good area at the closer you get into that City
Center.
Remember when I said you have the primary area the secondary and the tertiary market right around the city when you're
getting into that primary and secondary hundred units or more. It's all going be to institutional buyers. You're really going to be
competing there the the cap rates and the cap rates are to going be very low meaning the price points are going to be very
high. (···0.6s) However, if you drop below that hundred units you get down to that 75 80 85 90 It's (···0.7s) you can still afford
the 80 hours of payroll a week, but you're going to be in an area where you you can play a little better because you're not
competing with the institutional buyers.
(···0.5s) If you do that, you drop to the Lesser units and you go out to the tertiary markets where he said out any outskirts of the
Cities a little further out. (···0.6s) Then you're really gonna have a much easier time of finding something that will fit your
business model and your criteria.
(···1.7s) The biggest thing I can say is please make sure if you cannot afford full-time Personnel on your property if all you're
going to be able to do is have property management or if you're going to self manage a property. (···0.7s) It has to be close to
your home. It has to be close enough to your home that if something goes wrong, you can be there to handle it and you have to
have (···0.5s) the type of current (···0.7s) situation that allows you to be there to handle it meaning that whatever type of job
you have.
What whatever your (···0.6s) home financial condition is that you are able to stop what you're doing and go out and handle
what's going on with the property. (···0.5s) If not, the property is going to become a burden for you. So that's why we look at for
payroll.
Now whether the payroll is somebody that you're paying directly (···0.7s) and like I said, we do have we have self managed
before. We've had our own Personnel on the property we never do it where they work directly for us. They have always worked
for a peo and the peo that we use again was called Venture. It's employers resource. It's out of Texas and they are the the peo
that will allow you to have one or two employees.
(···0.7s) Been great my husband and I still take our payroll through them for our management company our own personal
management company of our companies that we have. (···0.8s) That's how we operate our in all of our little companies all pay
up to a management company and we take our salary from that (···0.6s) we still use Venture for that because there's only two
of us. It makes it much easier for us to be able to do it that way. So I hope this helps now, (···0.5s) I know this was a lot (···1.0s)
we went through a lot of things here on the expenses.
I've gone through them (···0.6s) twice once I went through kind of quick just showing you on the spreadsheet. I listed them all
down. (···0.7s) showing you how you may receive it looking it from the seller coming in and then what you would do putting it
into your spreadsheet (···0.7s) now, I've gone through and I've talked to you in practicality of what goes on how it how we deal
with it from a practical standpoint when we get the property (···1.1s) one thing on this from a practical standpoint a lot of times
if there are Personnel already on the property if they want to stay (···0.6s) we will interview them and most often we'll try and
keep the people that are there if we can (···1.7s) We have only had a couple cases where that did not work out for us.
Obviously one of those would be when we kept all the people from The Cult we did not know they belong to the cult that was
not our finest moment, but that it was still okay because they did know everybody in the complex and they knew what's going
on.
One of the things my husband says is if you keep the people that are already there they know where all the bodies are buried
and by that not meaning the actual bodies buried but they know they know what systems. (···0.9s) Are (···0.9s) need to be
repaired. They know what things need to be done.
They know who the problem tenants are. They they can just help you out so much (···0.5s) and sometimes even if you only keep
them during a transition until you get familiar with the property, it can be a big help. So a lot of times we will interview and if
they want to stay we typically do keep the people that are already there. (···0.6s) And in many cases (···0.7s) we have bought
properties where we bought the property the person it was there we hired and when we sold the property that person was still
there and stayed to the next owner.
So a lot of times that's the way it works out because they just are the best person for the property. (···1.1s) now (···1.0s) that
being said after all this information that I gave you. I want you to take a really deep breath and look at this and remember.
(···0.8s) You are not going to know all of this. This is a not all gonna make sense to you. (···1.2s) This is a reference guide. (···1.5s)
when you first start looking at these properties and you first start getting (···0.8s) making a phone calls and getting deals
brought to you.
(···0.8s) What I'm trying to do is provide you with enough information that (···0.8s) You know what questions to ask you'll know
what's missing if you get a property package from a broker (···0.7s) and it doesn't have this information. You may at least know
to ask and say, you know, is there a reason there's no payroll.
How are they operating this this property? If there's no payroll who's looking after it do they do it themselves? How's it how's it
working? (···0.8s) You know you you just have a list you have a reference list to go back to and start going through and checking
what's going on. (···1.3s) The hardest part is going to be starting to go out and talking to the Brokers and and (···1.1s) believing
in yourself that you know (···0.8s) what you're talking about the more detail that we get into the more you start to feel that you
understand the detail the more you understand how we put the deals together (···0.5s) where you (···0.6s) find your position in
the deal the better you're going to feel going out making those phone calls and starting to get those properties analyzing it to
determine if it's a deal.
(···1.0s) Never feel bad if a property doesn't work. (···1.2s) Putting the numbers in analyzing it if the property doesn't work.
Don't feel bad. Most of them don't. (···0.6s) Most of them don't not every property is is going to fit your profile. (···0.7s) You
know, it's (···0.9s) Like going into a Mercedes dealer and you have the budget for a Hyundai. It just doesn't always work for you.
So we have we have to accept that fact that we have a a certain criteria. This is the way we buy and you have to find out where
your Niche is what your criteria?
How are you going to buy? And then once you do and you start working your way through deals. Remember you're gonna call
that broker and say thank you for sending it. (···0.8s) It's probably a great deal for someone. However, it doesn't fit my business
model because and you're going to tell them why it doesn't fit your business model. (···0.7s) The worst mistake you can make is
not calling a broker back and telling them why the deal doesn't work.
(···1.4s) If you don't communicate, if you don't call them back, then they don't know that you're serious. They don't think you
can close and they feel your wasting their time. (···0.7s) You have to be that person who takes that time follows up and has the
discussion. (···0.7s) Sometimes when you have that discussion and you tell them why the deal doesn't work for you. (···0.7s)
They may come back to you and say you're right. (···2.2s) You're right.
We know it doesn't work. But this is what the seller wants and there's really nothing we can do if if anything else comes up,
we'll be happy to get back to you. We've had that happen many times. So you you really have to just (···1.3s) believe that you
know what you're doing and go forward. (···2.1s) And if you're not real confident in doing that just yet pick a place where you
don't want to buy properties and do it there for a while like we didn't want to buy properties in Cleveland.
So when we started all we did was call brokers in Cleveland and get (···0.7s) Property packages from them we knew all about
Cleveland by the time we were ready to start. (···1.7s) Okay. (···0.5s) so (···1.5s) hope you're a little more relaxed now and
(···0.5s) one more thing. (···1.8s) It isn't going to be exact. (···1.3s) There's no way these numbers are going to be exact. (···1.4s)
things change (···1.1s) trust me when I show you some of the properties we bought and what we thought we were going to do
and what we actually did you'll know nothing's gonna be exact.
This is a game of averages. (···1.4s) So let's get going to this net operating income or in the things that are not operating
expenses. (···0.9s) This is really hard sometimes. (···0.9s) There's a difference between cash flow. (···1.0s) And operating
expense. (···1.7s) We buy for cash flow.
(···1.5s) You probably want to buy for cash flow too. I assume that's one of the reasons you're here, you know a cash flow
allows everybody to win and that's one of the things that (···1.1s) I try and impress and (···0.7s) you know. (···4.5s) you can't
have a win-win situation if there's nothing there for everybody to share in because (···0.9s) winning is sharing (···0.6s) and
(···0.6s) you know, some people say well I didn't get into this to make a lot of money.
I got into it to help people. Well, you can't help people. If you don't have the money to help people you can't help people if you
don't have enough money to operate the property and it goes into default and they lose the house. (···1.2s) I can tell you that
has happened here in Orlando people bought the motels that they were planning to convert into the small apartments (···0.7s)
and they started to do it. (···1.2s) They got themselves in financial trouble.
They have families living in it. (···0.5s) They didn't pay the bills. They they didn't pay their water and sewer bills. They didn't pay
trash bills the place ended up being an absolute disaster and it got closed down. So now all these families that they were
supposedly trying to help are basically being put out in the street. (···1.1s) You can't help if you don't have enough money to
help so follow the cash. (···0.9s) Follow the cash and make sure you have enough money that the property is secured (···0.7s)
your secure.
Your investors are secure. (···0.9s) So the things that are not operating expenses, but we have to be very cognizant of because
we have to have enough cash to to cover it. (···1.4s) Number one is Debt Service. That's the principal and interest. (···0.7s)
When we are getting the sellers number, we don't care what his debt service is we're going to put in our own Debt Service
when we get a mortgage. The only time we would care about the sellers Debt Service is if you were assuming their loan.
(···0.7s) And if you're assuming they're alone, you're going to need to get a lot of detailed information. (···0.7s) Not only about
what the principal and interest payment is but what your assumption costs are going to be how long you're going to hold that
mortgage (···0.5s) and what is going to cost you to refinance out. So for Debt Service, that's what we call below the line item.
That's to going be below your net operating income.
(···0.9s) the reserves for replacement (···1.2s) Remember I talked to you about the reserves for replacement. (···0.6s) That is a
that's a cash number. That's the money that that the bank is going to require us to put away each month with our mortgage
payment. We're going to write that check right with our mortgage payment and we're going to put it into the bank's account.
And then each quarter we can make an application to the lender to get that money back to us as long as we are putting (···0.6s)
money into the property we can get that back.
(···0.6s) Depreciation is a book entry. It's not a cash entry. It isn't anything it's a book entry. Whatever depreciation shows up on
the seller's financials. If you get it (···0.5s) just ignore it. It doesn't mean anything. It really doesn't mean anything on your
books. We don't even book depreciation on our books till the end of the year at the end of the year the CPA does a
depreciation and it only gets booked.
(···0.8s) After the financials are done. (···1.0s) charitable donations (···0.8s) It's nice to do but charitable donations are not in
operating expense. So any charitable donations that show up on the financial statement that is not an operating expense that
that is not cannot be tied directly to the property. The only time it would be and there is an exception to this and I want to be
sure you understand it. (···0.8s) Is if this property was purchased from a charity or from a charitable Trust?
(···0.9s) and part of the purchase was a (···1.3s) what I would call a deeded donation and I was trying to think of how to word
that to make it. Correct. It's a deeded donation. So part of the transfer and this happens sometimes where a trust will donate
money to a charity. (···0.8s) And that charity can either hold that property for ongoing money or it can sell the property.
(···0.9s) for a (···1.1s) an ongoing (···2.6s) donation to this charity and one reason they do that is because certain Charities can
only receive so much money each year. So they can't they can't take the property all in at one time or they're going to exceed
Their donation for the year then they don't get any more. (···0.9s) additional funds they don't get supplemental funds so they
have to get rid of the property, but they don't want to sell the property and get all the money for that because (···0.7s) That
negates them being able to do it.
So instead they sell that property (···0.6s) and in exchange for you receiving the property. You have to make a certain donation
to the charity (···0.6s) on an annual basis. (···0.6s) Those are deed restricted donations a deed restricted donation would be an
operating expense of the property because you have to make that (···0.6s) you have to make it now.
(···1.8s) That is an even considered the same because some people say wasn't that the same as Debt Service. It's not because
(···0.7s) on The Debt Service if you sold a property if I sold a property to you on The Debt Service, I would pay off my mortgage
when I sold the property to you. If it is a deed restricted donation that stays with that property when that Property Transfers
hands that restriction stays with it that money has to keep coming back to that charity because they don't want a lump sum.
So that money stays with the property Till It's Gone. So that's why it would be an operating expense and not a below the line
item. Those are very very rare anymore. I think maybe the tax laws changed on that or something because we used to see those
in the 80s a lot more. I you know, I I saw some what a couple of my students found some of those (···0.6s) they specifically went
looking for the mountain how their attorney found.
But they found some of them where they bought some properties with those restrictions on it. (···0.6s) But those are not as
popular as they used to be. But if you come across one again, we're going to see a lot more properties coming up for sale over
the next probably five to 10 years. (···0.7s) If you come across that, I want you to understand that is an operating expense and
there's really no way to get rid of it.
(···1.3s) and then income taxes (···1.0s) Most people don't put their income taxes on the financial statement, but depending on
how it's held if it was if you're buying a property that was part of a C Corp or if it was somebody's personal property. They
would have their income tax that they paid on there (···0.6s) if it was (···1.3s) If it's in a partnership or something like that,
they're probably isn't going to be income tax but income tax is is not an operating expense.
That's just a tax you pay on your earnings. So that's not an operating expense of the property. Everybody's income tax would be
individual. (···0.8s) So those are things that you may see on the sellers Financial that you don't include in your operating
expenses. (···0.5s) If you were to put them on your operating expenses, you would be lowering the net operating income.
Just way too low and (···0.9s) And what you would be doing is putting in an offer, that would be ridiculously low. (···0.5s) So kind
of make a note of this slide. It's it's really there for your reference. (···2.3s) Circle the not operating expense somehow (···0.5s)
and whenever you're looking at a seller's Financial when it comes in make sure that you don't include any of these in your
analysis. That's what this slide is for is just for your benefit don't include any of these things in your analysis when you're doing
your analysis, we will put our own things on ours for cash basis, but these we wouldn't include (···1.5s) Hope everybody's good
with that.
I sometimes get questions the reserve for replacement I get questions about. (···2.8s) I always say this is a nice try but no.
(···1.5s) The question I get is well if the seller had a reserve for replacement and he still has it in the bank.
Can I get it? That's a nice try but no because if I have money that I've been putting into the bank as a reserve for replacement
and I haven't drawn on it yet and I've already made a deal with you for what what you want to pay for the property and maybe
giving you credits for work and stuff. You're not going to get my cash on top of it. So nice try but no you're not getting my
reserve for replacement. So yeah, nice try but no you're not.
(···1.2s) What's the other one that I get all the time (···0.5s) the questions about depreciation. (···0.7s) I'm not a CPA and I don't
play one on TV. (···1.1s) We (···0.7s) we are very conservative in how we take depreciation just from a point of reference and I
will tell you why. A (···4.1s) couple little stories here. (···0.9s) The reason that we're conservative in depreciation. We always say
that we take standard depreciation whatever the standard appreciation is on the property on the appliances (···0.6s) everything
like that.
We break out the appliances because (···1.0s) You really are you really should do that because you're going to replace
appliances all throughout your whole period that's kind of the way it is. We do not do cost segregation and you're going to hear
about that a lot cost segregation is where you pay a professional to come in and they basically break down every system that's
on your property and you depreciate every system differently.
(···0.8s) Now you get very aggressive depreciation that way so you pay very little tax. (···1.2s) I'm going to tell you with standard
depreciation (···0.6s) and depreciating the appliances separately. (···0.6s) We typically don't pay much tax the first few years.
Anyhow, because you're (···1.7s) with your initial costs that you put in and you're taking your gonna do your amortization of
your closing cost and you (···0.5s) you have a of lot closing costs and these properties and stuff.
The the CPA is going to amortize your closing costs. You're going to have your initial depreciation that you take and your
depreciating your appliances those first couple years. We typically don't pay a lot of tax. Anyhow, so there's no real reason to
be overly aggressive. (···1.2s) What will happen is if you're too aggressive and you sell this property?
(···1.0s) And you haven't put more money into it yet. So you've taken all this depreciation you bought it. (···0.8s) So you bought
it for a price up here. You take all this depreciation. Your basis is way down here. (···1.1s) And you haven't added any more
value to it. So it's your basis is way down here and now you sell it way up here. You have to pay tax on this big difference
because you sell tax (···0.6s) not based on what you paid for it, but based on your depreciated value, so if you're depreciating it
a lot.
(···0.8s) What could happen is you could end up taking all your depreciation and not paying tax. (···0.9s) All along the way and
end up having a big tax outlay. (···0.7s) Typically people do cost segregation only if they're going to do a major rehab where
they're going to go in and they're like gonna be redoing all the systems in the building putting in new Plumbing new electrical
new everything.
So they know that for all the depreciation they took they're going be to putting that money back in so they're going to be
raising their basis back up that way when they sell the property. (···0.6s) They still only have tax on that smaller amount. (···1.1s)
I can tell you the property that the two properties that we sold early. (···1.2s) We had five we planned on Five-Year holds. We
the only thing we broke out was our appliances. (···1.2s) In three years as appliances were fully depreciated.
(···1.1s) Not fully but they were pretty much almost fully depreciated. So (···1.0s) our basis in our property with the standard
depreciation on the building itself and the appliances our bases had gone down. (···1.8s) We had not had time. Of course. We
were hit with covid too. So the year and a half of covid. The only appliances we could replace were emergency. We couldn't go
in and put new stuff in because we couldn't get it.
You couldn't put people in we didn't replace carpets. We didn't do a lot of vinyl. We didn't do a of lot anything so we didn't
have time to put any more money into it. (···0.7s) by the time we were ready to sell (···0.5s) the good news was nobody paid tax
for the (···0.9s) two years that we had it during the covid crisis. The bad news was (···0.8s) when we sold it. (···1.9s) For the price
we sold it for and how far it had depreciated because we hadn't had time to put any new things into it.
(···1.0s) There was a big gap so they had to pay tax (···0.5s) on almost the entire amount that they got in cash and they weren't
used to that. Our investors aren't used to that. They're used to the fact that we put more money into it. So I got of lot phone
calls from my investors going. Yeah. I don't understand this. (···0.9s) I my taxable value was this much and I only got this much
in cash. And the good news is they have more cash coming to him, but it's gonna be a while before they get it but they were a
little bit shocked by that because it typically doesn't happen because we're so conservative with our depreciation.
(···0.8s) Now I've had calls from other investors who were talked into doing (···0.5s) cost segregation not understanding what it
was going to do. (···0.8s) Their investors initially loved it because (···0.9s) they didn't pay any tax for those few years. Here's the
problem.
(···1.6s) If you're doing depreciate or if you're doing distributions to your investors. (···0.8s) All during the life of the project. So
every quarter starting like the end of year one and going through year, two three four, you're giving them distributions and
they're getting cash. (···0.6s) Do you think they're saving that cash to pay their taxes? (···1.6s) most of them probably aren't
because they weren't thinking that you were doing the cost segregation and that they were going to get a big tax hit at the end.
(···0.6s) So then when the property sold and they had (···0.6s) all of this income, (···0.6s) they only had a smaller amount of cash
because they took so much cash up front that they didn't pay tax on. (···0.8s) Now (···0.6s) some of you are probably thinking
wait a minute. I don't understand. (···1.2s) Here's what you need to understand and this is the part that I'm going to try and
make it as (···3.2s) non-accounting as possible (···1.5s) when you're an owner.
(···1.3s) In this company when you own shares of this company. (···0.9s) You're going to pay tax on the income or loss of the
company not on the cash you receive. (···1.3s) You're going to be taxed on the income or loss of the company not on the cash
you receive. (···1.3s) so (···1.3s) if there's a lot of depreciation people could have been receiving cash all along and not paying
tax.
(···1.6s) but then (···1.3s) when the property was sold, (···0.6s) you have to read you have to recover that depreciation (···0.7s)
and unfortunately. (···0.9s) Since the basis is so low. (···0.8s) You could have a big gain a big income and not the cash to cover it.
(···0.6s) So, please remember on these deals you pay tax (···0.5s) on the income or loss of the investment not on the cash you
receive.
(···3.2s) I hope that kind of helps you to understand that (···0.6s) that that's a that's really a tricky thing (···0.5s) and I'll tell you
as as you go through. (···0.6s) The more you start to pick up on it and don't feel bad. If you don't get it. My my husband's been
doing this business since 2009 and I have to remind him of this on a regular basis.
So that's why I do the accounting and he doesn't because this isn't his Forte on this one here as soon as I start to remind him.
He always remembers but it's one of those things that (···0.8s) a lot of people don't grasp right away. The money that the
investors put in is an alone. It's an investment. They're owning shares in the deal. They're taxed (···0.7s) on the income or loss of
the property not on the cash they receive.
(···2.6s) Okay, that was that was a lot for there trying to think if there was anything else I needed to say on that one. I think
we're pretty good. (···0.8s) So (···0.8s) with all of that (···0.7s) This is where we're at. You guys have been through a lot, but we
got to the net operating income and that's really really important because this is how we determine the value of the property.
(···0.8s) now (···0.8s) this is how values determined.
(···1.1s) and (···0.7s) we got the whole way through you've gone through all of these things already. It seemed it may not seem
like it but you really got through all this, you know, every part and every detail of everything leading up to the net operating
income. So now that we got here remember when I said the net operating income when somebody says an above the line item
or below the line item, this is the line they're talking about. (···0.5s) So the net operating income is how we determine the
value.
I'm going to take a break here for a minute. We'll be back with the next section and we're gonna learn how you determine the
value. (···13.5s)
(···0.5s) You are (···10.2s) okay. So we're back to talk about the cash accounts. (···1.2s) And this is a this could be a little scary.
(···1.2s) A lot of property management companies are gonna want you to (···0.6s) keep all of the cash in their Master accounts.
(···1.0s) We don't do that.
(···0.8s) The only time that we ever do that is if we are at a very large company like a CB Richard Ellis or a Cushman and
Wakefield somebody who is a (···0.6s) large. (···1.6s) National (···0.6s) management company (···0.7s) What we have found and
it's been pretty scary over the years that a lot of these smaller companies. (···1.0s) They just are not always that set up to be
able to really track everybody's expenses and keeping track of everybody's bank accounts and money separately when when all
the money from all the properties is going into one master account.
You're you're really trying to keep track of everything and everybody at once. (···1.1s) We've just found they're not that that
good at it all the time. (···0.5s) So we have come up and made the decision that whenever we buy a property we set up the
bank accounts for that property when we set up the LLCs as soon as the security attorney sets up the LLCs.
The documents are in place we go and set up the bank accounts. We then add the property management company on (···1.6s)
As additional signers onto the bank account that we control now. This is probably going to make a of lot sense to you after I say
it. (···1.5s) In doing that if we have to change property management companies, we don't have to have money transferred from
one company to another we don't have to worry about what goes on at any point in time.
If we change property management companies. We just take off the signers from one company and put the signers on from the
other company and we have full control. I also have full control as to online access. I can go in any time and just cut off their
access and they no longer have access to my account. (···1.7s) We have had. (···1.3s) Unfortunate instances where we have had
property management companies that (···0.8s) even though we have our own bank accounts.
(···1.1s) Their accounting systems were so messed up that they actually thought that we were using their operating account.
(···0.8s) While they were paying our bills and (···1.0s) what was so bad about it is we had like $80,000 (···1.0s) in our operating
account when they took over.
(···1.7s) We didn't transfer money because they were using our operating account but they never set up a separate account on
their books. They just ran our business through their books. I guess through their operating account. I'm not sure how they did
it, but (···0.7s) When they would go to balance the bank statement (···0.5s) every month, we would get a statement saying that
we were like $80,000 (···0.9s) overdrawn or it was a off by $80,000 and (···0.7s) instead of saying something when we first got
him it would just say unreconciled amount eighty thousand dollars.
I'm like, what do you mean on reconcile? That was the beginning balance? So I would send in all of the information and when
they took over I actually went to the trouble of working with my CPA. We put together beginning trial balance with all the
numbers. They didn't put it in. They took over like in October so never put it in we did it again on January 1st of the next year all
the beginning numbers for all the accounts.
They never did it when they produced a financial Force. They produced a financial the first quarter of the next year and it
showed us with like assets of (···0.7s) I don't know. (···0.7s) 84,000 and assets and the building was worth like six million dollars
and and all we have is 84,000 of assets. They never booked any of the beginning balances and they're they're answer to us was
(···0.6s) we don't do journal entries like that.
Now this is a journal entry for those of you that aren't accounting that's a standard thing you do every month. So I'm not sure
how they didn't do it. And that's an adjustment your CPA can make every month (···0.8s) at that point in time. We were like we
were getting ready to sell the property. I said, forget it. (···0.7s) Just let them keep managing the on-site people we cut their
management fee like way down. We cut it about in half and then every week when they would pay the vendors, I would just
take their payable report re-enter it into my software system and I just kept the books myself because their books were so
messed up.
I have no idea. (···1.1s) How they kept records for people because if they don't make the journal entries if they can't do
beginning balances, there is no way that people's books were correct. (···1.1s) This is one of the things where I said you need to
know who's there.
Do they have a person that is the operations person and do they have a person that's a finance person. (···0.9s) Because you
may get a reference from somebody and they say, oh they're they're great property manager. (···0.9s) That may be that they're
great operationally, but remember your responsible for turning in financial statements. If I had sent a financial statement to the
bank that only showed that I had 60 some thousand dollars worth of assets (···0.7s) their heads would have exploded so you
really need to be sure that when you're doing this that you're dealing with somebody reputable now another story and not to
scare you but so that you know what your job is as an asset manager.
(···0.8s) We had a very large. (···0.7s) Against somewhat reputable. (···0.7s) Property management company this one was in St.
Louis. (···1.1s) And we everything had gone fine for a while (···0.7s) except that about every six to eight months.
They had a new accounting person in charge of our account. This is a red flag people when they keep changing out their Finance
people and their accounting people. It's probably time for you to start looking for a new management company and I can tell
you this is something that the management team may have a disagreement about because if they're operationally really good
the operational people on the management team are like hey, I hate to switch because they're so good.
(···0.5s) You can't mess with the accounting either. You've got to have a property management company that does both you've
got to compromise and have one that does both. (···1.1s) these people kept switching out you I just get used to working with
one person and (···0.6s) then we get another person. So I was in like a Friday night. (···1.5s) Just went in to check the bank
account. (···0.7s) Going through doing some stuff and I noticed there were some ACH charges that (···0.6s) weren't to people
that I was familiar with.
They weren't vendors that I knew (···0.7s) and I (···1.2s) they were kind of (···0.8s) Repeat it a few times during the month.
(···0.6s) So did a little bit of research made some phone calls and found out that it was a service that you can use for paying
your utility bills. (···0.7s) Paying for things like daycare services paying for some other stuff. (···0.7s) So (···0.6s) I did a little
research.
I called the company ask what services have been paid for, you know, I had to identify that it was my account that who I was
the whole thing. (···0.9s) And ended up finding out that their (···0.6s) bookkeeper had been paying her personal expenses out of
my bank account. (···1.1s) So we on Saturday morning called the owner of that property management company to tell them we
were going to the bank to shut down that bank account. We're closing it out going to get a new bank account.
They wouldn't be able to cut any checks until the new account was opened. (···1.2s) And that he had a problem. (···0.7s) And
interestingly enough. He said, oh, I'm actually in the office working. It just came to our attention that there might be a problem.
(···1.0s) And so I said to my husband I said, isn't it funny that he never works a weekend? But he just happens to be in the office
(···0.5s) working this weekend, and I'm betting that we're not the only person that she stole money from and I bet that he was
never going to call and tell us if we hadn't called and told him.
(···0.6s) He never offered to reimburse us never offered to do anything till I wrote a demand letter demanding all the money
back that he paid for new checks for the the bank account (···0.6s) and and to reimburse us for the time and effort it took us to
open up all the accounts at that point in time. We took back the check writing (···0.7s) privileges from them. Now what that
meant is they they could still print them but they couldn't sign they had no signing privileges so they had to (···1.0s) go and put
in all the check stuff and then they didn't actually print them.
They went in did all the check stuff on the system and I would print them at home and then sign the checks myself (···0.6s) did
that make extra work sure made extra work for me, but (···0.6s) I was not willing to let them have access to my bank account
again because they were not keeping (···0.7s) good watch over our finances at that point in time.
We started looking for another management company and I he did that for a short period until we found a new management
company. (···0.7s) So I want you to know there are companies that are really good at Finance their companies that are really
good at management and you have to find one that's good at both. (···0.7s) Do not feel bad if the company you hire isn't good.
(···0.8s) It is your job as the asset manager. The reason we have an asset management fee.
It's your job as an asset manager to supervise these people to watch over what they're doing. Make sure that what's going on is
correct, (···0.7s) even though you may only have to do quarterly financials and turn it into your investors and turn it into the
bank. You should demand monthly financials for you to be able to review you want to have as much access to their their books
as they're willing to give you (···0.7s) if there's a number on there.
You don't understand you want to be able to dig down and find out exactly what it is do not be afraid to ask for copies of
invoices you want to know exactly what's going on. And remember if you set a limit of how much money they're allowed to
spend without your approval. You should be able to know pretty much exactly what's on there at any point in time. (···0.7s) So I
know that was a lot to go through (···0.6s) and I (···1.2s) I wanted to kind of lay it out for you of who all these managers are.
(···1.0s) Why the layers are there and what can go on with it? But that asset management and why that fee is there is whoever
is responsible for the management who's taking on the liability for the operation. That's the person who needs to look over
these people and make sure they're doing what they're supposed to do. And if not you need to correct it now if they're the
ones that are doing it wrong and you find out they're doing it wrong and you correct it that's you doing the right thing.
So you (···0.7s) you know, you're not going to be held (···0.6s) responsible. If you correct the problem, if you don't oversee it and
you don't correct the problem then you could have you could be in trouble. So your job is to watch over them. Make sure they
do it, right. (···1.5s) Okay. (···1.7s) I know that was a lot. (···0.6s) Sorry. (···1.2s) marketing (···0.9s) This one will be easier. I hope.
(···1.4s) You know, the biggest thing on marketing is (···0.7s) we've really moved to an internet-based Marketing System.
(···0.7s) However (···1.4s) You you can't discount signage enough and that was one reason why I said if there is signage on the
property don't remove it till you know exactly what's going on because even if you have internet marketing they sell to find the
property when they get there. So you do want to have your signage out there. (···1.6s) also (···1.9s) good battery indifferent
(···0.7s) the little the little like Sunburst things that you see around signage the little guys that wave the balloons all those kind
of things.
(···0.8s) Even if you don't have a lot of vacancies putting those out every now and then brings attention to the property. It
makes it that people know it's there. It keeps it in the back of their mind that when somebody is looking for a place. They know
your properties there. (···0.7s) One thing that happens a lot with marketing is when we're in a market where the occupancy is is
1995 100% which it is in a lot of areas right now.
(···0.7s) People get complacent they don't keep up with the things that we've done all along. (···0.6s) If it becomes just routine
that on a regular basis like, you know, once a month, you're putting something out by your sign that kind of flashes or
something to draw attention to bring people into your property (···0.6s) what it will do.
Is (···1.7s) is just make the general public in the area where that you're there. It's just that reminder that hey we're here. Don't
forget about us when the time comes and you need them that's going to pay off in the long run and it's they're very inexpensive
you usually buy them and just have them in your store room and just to have remember to take it out and put it out and bring it
back in but it don't get complacent about it. It's one of those things you want to make sure your people are doing on a regular
basis. (···0.5s) The other is the online presence of the mag of the magazines the things that I talk to you about (···0.6s) those are
really good (···0.8s) and they do bring you in from markets that are outside of your area and we are I (···0.6s) mean, we're a
transient Nation people move in and out all the time.
Those are very very good for bringing people not only from your area, but from other areas into your property. (···1.2s) You also
want to be using your Facebook your Instagram all of those types of things for marketing and you need to have somebody on
your staff that keeps up with it.
You can't kind of let it die off and let your information get stale and old (···1.4s) some of the things that we do and this this kind
of goes to marketing and tenant relations, but (···0.5s) you know tenant relations is a big part of marketing. (···1.0s) Some of
your best referrals for marketing are the tenants that you already have. So, you know, what what we like to do is have pictures
of current tenants and activities that we've done things that we've done make sure that we're putting those out on a regular
basis showing that there's actually people living there people that enjoy living there things going on (···0.7s) and this kind of
goes to a little bit of (···1.1s) management and marketing at the same time (···0.8s) Some of the hardest months to collect your
rent are November December and January.
I mean that's just the way it is holiday time people have a lot of other things that they they want to be spending their money
on.
(···0.5s) So we combine (···1.3s) rent incentive collections with (···2.7s) tenant relations and marketing all at the same time.
(···0.8s) We do a whole combination (···0.7s) and this has proven not only to be good for the tenants. It's (···0.5s) it's given us a
lot of satisfaction along the way too.
(···0.9s) In November, we have a policy that we send out about the middle of October. We start sending out memos that
everybody who pays their rent on time in November gets a ticket to be in a drawing for free Thanksgiving turkey and we don't
skimp on the turkeys. We give it we give away like (···0.9s) 18 to 20 pound Butterball turkeys these and and it's not a certificate.
It's a frozen turkey. It's a big turkey (···1.1s) now.
I know I'll get into the the logistics of this. (···0.6s) So we do that and we give away depending on the number of units in the
property. We give turkeys to about 20% of the resident. We've heard people say that's a lot of turkeys. Yes. It is and finding a
place to keep that many turkeys (···0.6s) while you're getting ready to give them away is also a (···0.9s) logistical nightmare, but
(···1.4s) it's so worth it.
What we do is about a week before Thanksgiving. (···0.9s) We have all the turkeys. We do a little party at the clubhouse (···1.1s)
get cookies and punch and things like that. And we do a drawing for the turkeys from all the people who paid on time now,
there's two things that happen. (···0.9s) one (···1.3s) We get the tenants to pay their rent on time two, we're getting everybody
together because they all want to see who's going to get the turkey.
(···0.6s) Now, you may not think that that means a lot but if you're dealing with working class properties and we've even seen
we've even done it in some of our higher-end properties because it's funny. (···2.4s) a lot of those properties have younger
(···1.7s) Kind of young Professionals in it. And for some reason the thought of winning a turkey and being able to take a big
turkey home just (···0.6s) Thrills them to for they they love being able to say it look what I got.
(···0.7s) Here's what happens and we didn't realize this till the first few times we did it. (···0.8s) People love to come in and carry
that frozen turkey around now. It is freezing cold to carry an 18 to 20 pound turkey, but they'll put that thing in their arm and
carry it around and they're so proud and even the ones that aren't there when they come in to pick it up. They get their picture
taken with the turkey and they're taking it out to show all the neighbors that they want a turkey.
(···0.8s) We've had where (···0.8s) at the first property we did it at that. I mean the people never left our poor manager was
there for like three hours because people were still carrying their turkeys around talking and having a great time. (···0.6s) The
one person at one they'd already bought a turkey they were they had a big family. They already had their turkey. She gave her
turkey to an older single woman that lived in the property and that woman was so excited. She invited all the other single
people to her house.
So not only did we get the joy of seeing (···0.6s) all of these people who won the turkeys, but they sent us a big picture and a
thank you note from all the people who got together and had the big Thanksgiving dinner. (···0.7s) That was such a success. Of
course, you know, we're ham for accessory we gave away (···0.7s) hams at hamburg's success and gave away. We gave away
hams for Christmas (···0.6s) and we did the same thing they pay on time in December. We gave away hams for Christmas.
(···1.8s) really big (···0.8s) big big thing. Now that everybody saw the frozen turkeys being carried around they could not wait for
the hands. (···1.0s) This is really important because December is a hard month to get rents paid on time. Now, we had more
people paying on time. So since we had so many people paying on time we gave away a few extra hands to make sure that we
really (···0.5s) got them out to the crowd. (···1.2s) Again, same amount of excitement people carrying him around and
interestingly (···0.7s) after we posted the picture of the lady who gave hers to the single woman, and she had the big thing.
A (···1.3s) couple different people gave theirs a way to other people in the complex. So it ended up (···0.5s) not just being away
to (···1.0s) Get their rents collected give something to the tenants in return have have that neighborhood feel but it also started
to bring the neighbors together.
It started to bring them together for something that that was for the good that they were helping each other (···0.6s) and it
became a tradition that they look forward to every year. (···0.8s) Now we get to January in January again. As (···1.1s) you know,
that's a really hard month to collect rent. (···1.1s) Rather than punish people for not paying rent on time. (···1.2s) The best thing
you can do is if you have hard months that are difficult to collect rent.
(···1.5s) There's typically a reason (···0.7s) and I'm going to go into to other reasons other than than just the holiday time.
(···0.7s) We gave a discount for paying your rent on time not for pain early just for paying on time. (···0.9s) now (···1.1s) doesn't
have to be a big discount could be $25 could be fifty dollars. What it depending on what your rent is.
You want it be to enough that it makes a little bit of a difference. (···1.8s) And it worked and the tenants were grateful. They
they felt that we gave them a gift because that put money in their pocket that immediately put money in their pocket that they
didn't have to pay for rent wasn't like they were punishing them. We were giving them a reward for doing what they knew.
They needed to do. Anyhow. (···0.8s) Now when I said there's more things to think about and reasons to do this.
(···1.6s) When we first bought our property in South Carolina, we were near the BMW Factory. (···1.1s) And (···0.5s) at that time
they would close down for two weeks in the Summer where they would do the retooling and stuff. (···0.7s) Anybody who was a
new worker who didn't have vacation time and things wouldn't would not get paid during that two weeks. They they would be
out of work. (···0.7s) So we would find out when that two week period was that they were going to shut down it was typically in
July and for that month.
We would give a discount. (···0.9s) on the rent (···0.8s) if they paid on time the month that they were going to be out and if they
were going to be out in July, we would typically not do it in July. We do it in August because they didn't get paid (···0.6s) for July
so we would do it in August and that again it put money in their pocket. (···0.7s) So it wasn't it. It was an incentive to pay on
time, but it also put money in their pocket that they desperately needed at that point in time.
(···0.5s) so don't (···1.0s) always think of (···0.7s) punishment for a way to collect your rents. (···0.8s) Very often the best way to
collect your rents is by reward and in giving rewards, I mean you have to you have to remember that in giving rewards you're
also building community (···0.5s) and the more you build community the longer you keep your tenants. So those are some of
the things when you're talking about marketing it's not always about the signs.
It's not always about what you spend and how you bring in new people. It's how you retain the people you're there and how
those people bring in their friends and other people that they want to live with them to create that sense of community.
(···0.7s) So that's part of what I want to talk to you about about marketing is creating your sense of community that makes
people want to live in your area. (···2.7s) Okay.
(···1.4s) Contract Services (···0.9s) this one (···1.7s) to me. This is this is (···0.5s) kind of just a (···0.9s) Let's make everybody's life
easier. (···0.8s) Including yours as the asset manager. (···1.5s) On your insurance policies. You're probably not going to be
covered for all of the workers comp and all of the different services that it's going to take for your maintenance people to do
the contract services that are required on the property.
(···0.7s) So (···1.0s) why have them do it? (···1.3s) Hey you. (···1.3s) A lot of times people think it's cheaper to do that. But you
have one or two maintenance people hurt on your property and you're going to find out it's probably not. (···2.1s) And you have
to have the equipment you would have to have (···0.6s) everything it takes to do it.
So we hire Contract Services for everything. It has made our life so much easier and those contractors are insured that if they
do damage. (···0.6s) Something happens something goes wrong. They have to pay to repair it and that has proven to be well
worthwhile along the way so Contract Services anybody who does your your pests your Pest Control pest control especially do
not have your guys do Pest Control hire it out have professionals do it.
(···1.0s) Way too much liability there higher that out. (···1.0s) Landscaping the lawn service hire it out. (···1.7s) Let them
maintain all their equipment let them do everything. They throw up a rock and it hits somebody's car it hits somebody's door
you smash a sliding glass door. They got to pay to repair it all you don't have to worry about any of that. (···0.7s) Yep, let them
do all of it.
They pull service the snow removal all of it contract everything out. Don't worry about it. Use use Contract Services. (···0.6s) The
your trash trash is a contract Service and that's one that you do want to know. (···1.5s) On Contract Services. The only thing you
want to know for your due diligence (···0.8s) is (···0.7s) is the property under any long-term contracts. And will you need to
assume those contracts?
Can they be canceled or are they going to stay with the property? (···0.9s) Most of the contracts can be canceled things that
would stay with a property would be (···0.5s) like if you had a pool and they put in all new pool equipment (···0.5s) and the pool
service included the installation of the new equipment. And so you had to have the pool service for four years because it was
not just a service. It was the pool equipment too. Those kind of contracts can't be canceled.
(···1.8s) I've seen some others the laundry contract if they put in all new laundry equipment that may be a long-term contract
that you have to keep because they put in all new equipment. So it may be a five-year contract. (···1.9s) Few other ones that are
like that if they're if there was a (···0.8s) if there was something installed onto the property that the contract was included with
you may have to you may have to assume that contract. (···1.2s) One big contract Service that you do want to look at (···0.6s)
and make sure you have enough.
(···0.9s) Have enough of and that you're getting the best price is going to be your trash removal on an apartment complex. You
want to make sure that you have enough dumpsters. They're large enough dumpsters and they're being emptied often enough
because having trash on an apartment complex can really take down the value of the complex. (···1.2s) Okay. (···0.7s) So that's
enough of that for right now.
We're going to stop here and I will be back in a little bit and discuss payroll and your personnel with you. (···13.6s)
(···0.5s) you are (···10.4s) Okay, so some things to think about here that maybe you didn't think of when you were first. (···1.1s)
Looking at at General administrative some things we didn't think of the first two times. We were doing it number one make

sure that the phone number is going to transfer with you make sure that that happens because if you have if there's all kinds of
marketing out there that has the phone number on it if that's the number the tenants have you want to make sure it transfers
even if you're going to change the name of the property you want to keep the same phone number so that you don't have to go
through all of the notifications of new phone numbers and things like that.
So make sure you keep the phone number that's there. (···1.5s) If you're going to change the name of the property you want to
have (···0.7s) things done ahead of time.
(···0.9s) So that when the property manager takes over and usually the property management companies will do this for you.
But if it's a small property management company, you may want to have something done ahead of time that says you know,
this is the new owner. This is our (···0.6s) this is our name. (···0.5s) This is going to be the new management company. We're
happy to be here that kind of thing (···0.7s) and where their checks are how their checks are to be made out if they're doing it
or if there's going to be a new ACH deposit of people are paying online.
What the new? (···2.5s) URL is for them. I had to think of the word there. Sorry what the new URL is for them to be able to pay
online. Is there a new sign in for them to pay online? Is there going to be a new software (···0.5s) all those kind of things need to
be sent out? So you want to have as much stay the same as possible.
(···0.6s) We found out that when you are buying a property if you can keep as much the same as you can it makes it much easier
on the tenants. (···1.0s) The one thing that you do want to do is if (···0.9s) if the property (···0.7s) needs to be repositioned if it
has a (···0.5s) not great reputation, if (···0.8s) you are changing planning on changing out the tenant base if you're really just
coming in with a fresh start then it is absolutely (···1.2s) imperative that you change the name (···1.3s) change the name change
the logo make everything different.
The only thing I would keep at that point in time would be the phone number. I would try and change as much of everything
else as I possibly could. (···0.8s) the one thing I wouldn't do and this is (···1.3s) Again, Lessons Learned along the way and
because I worked in Land Development and Construction for so long be very very very careful about changing any signage until
you know, what the rules are in the area where the property sits (···1.0s) whether it sits in the city the county whatever (···0.5s)
make sure you know, the sign ordinances because in a lot of places they've put in very restrictive news sign ordinances and if
you take down an old sign, you may not be able to put up another one.
So in many cases you may have to take the sign that's there regardless of whether you like it or not and just put new facing on it
rather than replace the whole sign.
(···2.3s) I hate to say it. But this has happened to more than one investor along the way that they had these beautiful science
designed to like totally get rid of the old name put in this beautiful new sign. They took out the old sign and under the new
ordinances. They weren't allowed to put in a new sign at all. (···1.7s) Excuse me. So now they've lost their entire signage for the
property.
(···0.8s) And for apartments signages very important. So please make sure that that's part of what you do. (···0.9s) If you have to
buy office equipment phones printers things like that. (···0.8s) Make sure that when you're doing your initial Capital raise that
you raise enough money to do that so that it's not coming out of your operating budget those first couple years when the
money is tight and we're going to talk about that when we get we get to the point where we're raising the money from the
investors to do the deal.
So hopefully some of those stories will help you kind of retain this you'll know when you look at it what things you have to think
about and you can kind of go back and say okay on this property. Do I need to worry about that or not worry about that?
(···2.1s) Utilities are actually really easy after all the things I just talked about Let's do an easy one for a change. So utilities real
simple just take what the the seller gives you the only time you're going to worry about utilities is if you actually go under
contract (···0.5s) if you get the contract if you get the deal, you're under contract during your contract period you're going to
get 24 months of trailing utility expenses piece of cake they can just go in print it offline give you the the utility expenses for you
to verify.
The only thing that I would say is during your physical inspection (···0.8s) and let me kind of paint a story for you of the physical
inspection.
(···1.4s) This is only if you go to contract and I keep trying to (···1.3s) Separate out you have the the place over here where we
get we get an offering memorandum and you're doing your due diligence. You're like a just (···0.5s) underwriting the numbers
and stuff. Then you have your letter of intent and you're putting out an offer the on property which kind of is (···0.6s) Throwing
out an offer.
Let's see if anybody likes what we do but it's supposed to be an intelligent offer. You have to justify those numbers. So it's a
justifiable offer. (···0.5s) Then we're coming here to the Middle where you and the broker are discussing your offer. Remember
that's the broker relationship that I talked about at the very beginning see how this is all coming together told you I'd start tying
it together for you. Now, we're to the part where you and the broker discussing (···0.6s) why you made the offer you did
whether this property works for you or not.
Will it work for you the way you buy properties? (···1.2s) You tell them how you came up with your numbers. He tells you how
he came up with his numbers if it doesn't work you thank him you go your way. If it does work. He may come back and say
(···0.5s) okay you're in best and final best and final is when you do that negotiation thing again, you know, I'm just kind of
rehashing what we talked about. So now you're doing your negotiation. (···0.6s) Maybe you put down more down payment.
Maybe you put down. A (···1.1s) shorter due diligence period maybe you raise the price a little bit. We got best and final you're
accepted. (···1.3s) This point in time you may have to go and best and final even do an interview with the seller. (···0.8s) Don't
worry about that. That's something that if you have a sponsor the sponsor helps you with you interview with the seller you get
the contract. (···0.8s) Only after you get the contract now this is when this is when the rubber meets the road when you get a
contract.
(···0.9s) You're going to have a limited amount of time to get everything done. So during the contract period That's when you do
you verify everything that you did you don't verify everything until you're out here. (···0.6s) That's when you start verifying all
the stuff with the actual sellers numbers. (···0.9s) Everything over here is what you can verify (···0.5s) with outside sources
everything over here is when you can be on-site and verifying with a seller.
(···0.6s) Now the physical inspection. (···2.7s) On the physical inspection your lender is going to send out an inspector you have
to do that. (···0.6s) As soon as that goes under contract you're going to have like five days to contact the lender (···0.8s) give
that give this seller and in the attorneys and everybody that wants it wants the contracts negotiated now go through all that
with you too.
So once we get to that (···0.7s) and you have that contract and you're in your due diligence period (···1.5s) you have the lender
the lender is going to schedule a physical inspection. (···0.6s) You want to schedule your physical inspection the same time the
lender is there. (···1.3s) This is really important to save you time (···0.6s) money and to make sure that you know, what's being
done (···0.7s) while the lender is on the property. The lender is probably going to pick.
(···0.7s) Probably about 15 to 20% of the units to inspect. (···2.1s) While the lenders inspector is their inspecting nose units. You
should have a team on the ground inspecting the balance of the units. (···0.7s) We inspect every unit when we buy a property.
(···1.0s) if you don't (···0.7s) you're going to end up finding that. (···1.0s) Some units are looking great and some units maybe
completely gutted inside.
(···1.1s) Trust me. We found that on inspections before. (···0.8s) So the people who can help you with that is if you've hired a
property management company, they can come in and do it. If you have people if you have other people on your management
team remember that green box with the management team the other people on that management team can help you with
that. (···0.9s) You go in we've gone in where there's been (···0.5s) two or three different partners on the management team and
the husbands and wives from both.
So we've had three sets of husbands and wives on the property. (···1.2s) I usually go in and do the least verification and the
utility verification (···0.5s) one person is out checking all the meters, which is what we're going to get to here and the others are
inside inspecting every unit. (···0.8s) When you go to inspect these units. (···0.9s) Wear your old clothes if you're in the South
and it's in the summer, you wear shorts and a t-shirt.
It is going to be horribly hot and you're going to be miserable running in and out of these units if you're in the north and it's the
winter wear your boots and your mittens because you're gonna be going in and out and it's gonna be miserable but you got to
do it. This is so important that you inspect every unit. (···0.8s) The person who's in charge of meters. (···0.8s) Your job and then
you might want to make a note of this. Am I going to make a couple little notes Here the person that's in charge of meters you
want to know?
(···1.0s) How many? (···1.0s) Gas meters electric meters (···0.7s) water meters whatever kind of meter you can find. I want you
to be checking everything if it's a place with basements you want to go into the basement and see how many different kinds of
meters they have down there. What's going on? (···0.6s) We want to be sure that when we get the utility verification (···0.5s)
from the seller that we have.
(···1.2s) Utility bills from all the different meters that we found now some of those meters could be for units and we wouldn't
necessarily get utility bills for the units, but we need to be sure that we have all the utility bills from all the master things that
are there. (···1.0s) what you may not see (···1.4s) and you need to kind of be cognizant about (···0.6s) is the vapor lights that are
in the parking lots the big vapor lights that's shining down in the parking lot.
There isn't necessarily a meter for that. But if you have the big vapor lights that are in the parking lot, they actually get billed
also. (···0.8s) Typically what you're going to find in and almost every property we've owned that has the vapor lights. Typically.
Those are on the master electric bill that we get (···0.6s) with our our main office. So when we have the office bill right with it
on it is the vapor lights.
I just wanted to tell you that so that when you see that under the main office, there's like three or four other things and you
can't find a meter for it. That's typically what they're for is the vapor lights in the parking lot. (···0.7s) So I just wanted to kind of
give you a little background on that and what to do and when to do it, so this physical inspection of the meters and what to do
on utilities that doesn't come unless you get your under contract and you're in your due diligence period you'll do that physical
inspection with the lenders inspector.
So you're all the on property at the same time. (···3.2s) And where comfy clothes? (···0.7s) And and comfortable shoes because
it's it's a treat. Let me tell you. (···1.2s) Okay. (···0.7s) the property management (···0.8s) so (···2.5s) Lots of questions on this
one. (···0.5s) I'm gonna try my best to to help you with this.
(···2.1s) We use the word management a lot in this business. (···1.6s) When we get (···1.1s) excuse me, when we get to the point
where I'm showing you how the property is lined up again or how we buy this I'm gonna try and change the word for
management because we've already got enough managers that I've talked about that you have no clue who I'm talking about
anymore. (···0.7s) So here's how this works. (···1.5s) Might want to take a note because we're we're going down a rabbit hole on
this one.
(···1.2s) the person who sits (···0.7s) right (···1.3s) on the property is actually the property manager. (···1.5s) Now that person
could work for a property management company that you hire to be on the property. (···0.9s) Or they could work for you. If
you're self-managing (···0.7s) now depending on the size of the asset and how much experience you have some lenders may let
you self manage.
Some won't (···0.8s) we we are able to self manage most of our properties we choose not to because it's just easier to have a
management company on site. (···0.9s) If you have a property management company (···0.7s) 90% of the time the manager who
is sitting on site at the property will be an employee of the property management company.
(···1.5s) You will pay you will reimburse the property management company for the salary of the property manager and for any
salary of your maintenance people leasing agent (···0.6s) anybody like that. They will be employees of the property
management company. (···1.0s) Very good so far with that. So we've got two kinds of managers there. You've got the on-site
manager and the property management company now.
(···1.7s) The management company so I get asked this all the time if we have an on-site manager, why do we need a property
management company? (···0.6s) The property management company is (···0.6s) your day-to-day and monthly Accounting
Service the (···0.5s) day-to-day supervision of the on-site person. They are the people that are licensed in that area if you need
to have somebody that's licensed. (···0.6s) to be able to operate they are the ones that (···1.7s) sort of take care of the daily
operation.
(···0.9s) So then the question comes up of well, what's the asset management? The asset management would be you and I and
the asset management (···0.7s) is somebody who tells the property manager what our vision is for the property (···0.5s) we give
them the direction of how to operate that property.
So we (···0.6s) are we're making sure that they know what we want to do. We're telling them how we want to spend the capital
Improvement money (···0.6s) when the deadlines are that the work needs to be done. We are doing the final approval on major
contracts. They have a budget that they're allowed to spend money up to a certain dollar amount but anything over that needs
to be approved by us. (···0.6s) So if I had to look at it?
they (···3.7s) are the (···1.4s) mid-management and we are the president of the company if that helps you to kind of see the
hierarchy. We only get involved in the operation for major decisions. (···0.8s) So the asset management is is really over the big
picture. We only want to be involved in a big picture. I don't want to be making decisions day today on what goes on.
(···0.7s) How they do the operation things of that most of the property management companies are going to have their own
software. (···0.5s) They're they're gonna have the all the system set up for collecting the rents. They're going to have their own
leases all of those kind of things. (···0.7s) now (···0.6s) that being said (···1.4s) I know this may seem. (···1.8s) Hard to believe but
there are a lot of states that do not require property managers to be licensed.
They do not require them. (···1.5s) to (···5.2s) really know everything that's going on. They don't require them to have their
leases approved. They don't require them to have an attorney on staff. (···1.0s) We have had some. (···1.2s) Fantastically good
property management companies and we have had some fantastically bad property management companies.
(···0.6s) So Here are some things that I would. (···1.1s) Tell you from years of experience. (···1.0s) Number one when you're
looking at a property management company. (···0.9s) You want to meet the person that is in charge of operation and you want
to meet the person that is in charge of finance and they should be two different people.
(···3.4s) You want to know how long (···0.6s) each of them has been with the company? (···3.8s) and (···0.9s) are they owners?
(···2.7s) and I'll tell you this story is why as (···0.8s) you'll find out why I had these very specific questions as we go through.
(···4.0s) Are there employees bonded and insured?
(···2.6s) Good reason for this one, too. (···0.7s) I know it seems very logical, but (···0.6s) you know, I (···0.6s) think. (···2.5s) You
would think that having a forensic accounting background that? (···0.9s) I would have been more skeptical coming into this
business until I will tell you I was pretty skeptical I was (···2.0s) I could make any deal not work. If I tried I can put in numbers to
make any deal not work (···0.5s) and my husband's the one that has to Reign me in and tell me why they do work, but (···2.1s) I
just I thought when we initially started that because these companies were property management companies in the state.
They were in that they would all. (···1.3s) Be professionals and that just to even have a property management company that
they would need to be.
(···1.1s) licensed and insured (···1.8s) I found out along the way that is not true. So I I (···1.0s) was naive in that thought process
and so I don't want you to make some of the same mistakes we did now fortunately. (···0.8s) we were we (···0.8s) we're very
fortunate not to get burnt with it, but it could have turned out very differently. We had some friends that we worked with who
used one of the same property management companies we used and they did get burnt.
(···1.5s) so I (···1.5s) don't know if they're if them getting burnt made us. (···1.8s) Cut Services. Well, I guess it didn't cut Services
early because we fired him before they did so I guess I guess maybe us firing and was the one that spurred them on (···0.5s) but
I will say that there are things in stories. I want to tell you so that you know what to look for and what red flags.
(···0.7s) Number one (···0.6s) you want to know (···0.7s) what lace they used (···0.6s) and who created it? (···0.9s) And how often
it's updated. (···1.0s) What lease does the property management company use? (···0.9s) Who created it? And how often is it
updated? (···2.5s) And here is the reason that I tell you that we used a property management company in Alabama. (···1.6s) Just
an FYI a lot of these stories come from Alabama because you don't have to be licensed or insured in Alabama.
(···1.0s) Yep, that yeah, that's why these stories come from, Alabama. (···1.2s) and (···1.3s) the very first (···1.3s) property
management company we had had a great reputation when we hired them. They were recommended by several brokers.
(···1.1s) however, what we found out is when that property management company started they had two partners (···0.8s) one
was the finance partner one was the management partner (···0.7s) and (···0.9s) Everything was just spot on.
(···1.1s) What we later found out was the year before we hired them the finance partner had left the firm. (···0.7s) So the only
person was left was the operation partner and he didn't know anything about Finance. (···2.1s) What we came to find out was
he never updated the leases.
So as the rules changed over a period of time. He never updated the leases. He didn't have an attorney on file that they were.
(···0.7s) Keeping track of what changes needed to be made to the leases. He canceled the service for buying laces. That would
have kept them up to date (···0.7s) and he hired accounting people who were not qualified in. (···1.0s) property management
accounting (···0.9s) it gets worse.
(···0.6s) Just going to I'm just going to give you the Good the Bad and the Ugly on this. (···1.8s) they (···2.3s) had (···0.7s) payroll
Personnel on site the people on site were their personnel on site. However, (···0.8s) when they filed the state unemployment
tax (···1.0s) They filed it. (···1.7s) Under our tax ID. They illegally filed it under our tax ID.
(···0.6s) However, they paid the tax under their tax ID. (···0.7s) So for four years the state of Alabama every year would say that
we owed tax. (···0.7s) They did it through ADP. (···0.8s) And ADP wouldn't talk to me because I wasn't the client even though
they were filing tax returns under my tax ID. (···0.7s) So I finally had to get my CPA and an attorney. I had to hire them myself
(···0.5s) a CPA in an attorney involved in order to get my account cleared and they had to call and threaten ADP to get the
account cleared.
(···0.7s) Get the money straightened away get the money back in my account so I could then pay. (···1.2s) The tax to the state of
Alabama and get my account cleared. We had long (···0.5s) fired this management company before I ever found out about this
because they also weren't paying our vendors.
We didn't know they weren't paying our vendors. We only keep so much money in the operating account. I keep money in a
reserve account for Capital Improvements. They never requested money. They for Capital Improvements. They weren't putting
the invoices into the system. So I didn't know there was outstanding accounts payable (···0.5s) wasn't until our vendors called
and started saying that they weren't going to do work because they weren't being paid that we found out they weren't paying
so we had to take that property back from them. (···1.3s) We brought it in-house hired the people ourselves.
(···1.3s) Ran it ourselves for about two years and said, this is too much. We're going to hire another property management
company got a great reference for a company at a Nashville who was trying to make a presence in Huntsville. So they came
down they were so gung-ho and so excited and (···0.8s) at this point in time because we had taken it back. (···0.7s) We had you
we started using Blue Moon leases. Now, (···0.6s) I'm gonna tell you about Blue Moon leases because if you're gonna be small
operation, this might be what you want to do.
(···0.8s) remember when I told you to (···1.3s) you may want to talk to the apartment association in the area where you're going
to buy a property before you buy the property find out how much you should pay a property manager how much you should
pay for all your different payroll. What what a fair? (···0.9s) Wage should be for your employees. (···1.2s) If you buy the product
if you buy a property in that area, you want to join the apartment association?
And the reason is that they have a lease service that you can belong to but you can only belong to it if you join. (···0.8s) the
apartment association and that service is called Blue Moon. Not sure why they call it blue moon, but they call it Blue Moon.
(···0.5s) Now (···0.6s) the great thing about blue moon is that it is (···1.1s) written and maintained purely by attorneys (···1.0s)
And it produces a lease you you pay for it by the number of pages that you print (···0.6s) and your on-site people print the lease
the day that the the tenant is going to sign it and it has all the different addendums and writers so you can have a pet
addendum you can have parking addendums.
It's got everything under the sun you need it is State and County specific to the area you're in and once you belong to the
service, the only time you pay for the lease is when you print it and you just pay for the number of pages you print they print
the lease.
(···1.3s) Fill it out and all of your leases are state city and county compliant for the area you're in and you never have to worry if
you're staying compliant. (···0.8s) For a small operator like we were for me not to have to worry about our leases being
outdated that an attorney wrote a lease and the property manager made.
(···0.5s) 50 copies and they've been sitting in a drawer and now they're they're all outdated. I don't have to worry about that.
When we use Blue Moon whatever they print is the most up-to-date and we're good to go. So that is a great service for small
properties is to belong to Blue Moon and and a lot of property management companies. If you ask them, they'll say they use
Blue Moon because they don't want to be bothered others will actually have an attorney that they use and we have found that
in a lot of areas where you'll find that everybody in an area uses the same attorney for their leases because that attorney does
all the leases for that particular city or state.
(···2.0s) Okay, so that was a little bit now. The next One (···0.6s) You're Gonna Love (···0.7s) is going to be a story about keeping
an eye on your cash and whether the cash should go into the property Management's bank account or your bank account. And
this is one you may have to (···1.3s) Put your foot down and fight a little bit about but I'm I'm gonna go through and tell you
what we do and why we do it's a little bit of extra work for you, but it is always paid out off for us in the long run.
So I'm to going take a break here for a minute come back and we're gonna discuss the property management company and
your bank accounts once you open (···13.0s)
(···0.5s) You (···0.7s) are (···9.2s) okay. Welcome back. (···0.5s) Well, (···1.0s) I know that some of you have kind of been following
along and you have some questions or you you aren't 100% sure of everything that I've gone through your your wondering
what the property manager does what you do do they help with this (···0.6s) and a of lot times during due diligence.
If you've already identified a property management company, they will help during the due diligence so that can that can be a
big plus for you. And that's one reason why you said that when you're out looking for properties when you're trying to find
things building that relationship with a property manager or with the property management company can be a really big plus
(···0.6s) also if Broker brings you a property.
If you're looking at properties that have Broker brings you ask them to give you references for two or three property
management companies interview them. Look at their property management agreements and we get to Property
Management. I'm going to go through that with you and just kind of double check and tell you a few things tell you a couple
little stories to help you through but after some of the things that I've heard some of the questions, I'm going to go back a little
bit and (···0.7s) Kind of tell you some stories of why I have told you the things that I have.
I'm going to go back (···0.8s) to the gross potential rental income and (···1.2s) some of the things that may affect that when you
are looking at the gross potential rental income and you're looking at what the comps may be in the area (···0.6s) and (···1.0s)
What you think that you're you're going be to able to get for your property. (···0.6s) One thing I always encourage you to do is
when you (···1.2s) get the property package from the broker and it says okay.
This is your building here and your rents are $600 a month. And these are the properties around you that we've targeted.
(···0.7s) To be within your radius and this is the rents for those properties. (···0.7s) One thing I always caution you on is to be
sure that you're looking at properties that are of the same age the the same type and tell a you little story my husband and I
went out and we were looking at a property in Texas and we got the rent comps and we even went on to Google Earth and did
the (···0.6s) overview where we look to make sure they really were within the distance that they said it seemed like everything
was great.
(···0.8s) what we couldn't see and didn't show up on the Google Earth was that there was a (···1.0s) Roadway, and it wasn't an
interstateer and it was just a roadway that seemed to kind of divide the city there and on the side where all the comps were
which were (···0.6s) very very close to ours.
(···0.7s) That was the higher end of the city and on the other side was the lower end and interestingly enough. (···1.6s) On the
map it made it seem like all of the buildings over here were more single-family houses. So that's why we assumed all the comps
were on the other side of the road. No, they weren't old. There were Apartments over there. It was just that they were more
single-story Apartments not multi-level.
Like we had they weren't the two-story apartments or the garden Style. (···0.6s) So after we got there and we started looking it
was very very clear that the buildings that they were giving us as rent comps were never going be to the same rent comps as
what we got on our building. So don't be surprised if that happens. Yeah, I mean and we're experienced. It happened to us so it
could happen to you. (···0.8s) In many cases though, if you take a look and you do the Google Earth and you you do some
looking around the other thing is go to rent a meter put in the address of your property see what the rents are for that property
and the other properties around that's another way of being able to tell what the reasonable rent is for that (···0.7s)
unfortunately with rent a meteor.
They sometimes just give you the rent for that property as it's posted not what the other rents are around it. So you would
have to put in addresses of other properties problem was we didn't know that there were other rental properties around it to
put in the address of other rental properties.
So don't feel bad if you're first time through when you do your initial (···1.6s) Spreadsheet or you put it in you do your
underwriting and you get those numbers that you think you've got it, right and everything seems great. You think you've got a
deal and you've got this great upside potential on your property and then you get there and you look at it and it's not what you
thought. It happens to everybody. So just kind of let that go and and go with the flow, it'll be all right.
(···1.0s) The other is please remember that (···0.7s) on these properties you have (···0.5s) people living in them. This is people's
lives (···0.5s) and (···0.6s) you have a tenant base. That's there that is counting on this as their housing. (···0.9s) Too often. We
have people that that will bring us a deal to look to try and partner with them on and they have such high rent increases built in
that just as a human being, you know, there's no way that a family can afford that much of a rent increase by example.
We had one person that brought it to us and within two years. They were raising to rent five hundred dollars a unit now
anybody that that knows (···0.8s) A family in a rental unit, you know that $500 in two years is going to knock them right out of
that rental unit. They're not going to be able to pay it. (···0.9s) They they were looking at what the market was doing how much
the market was going up, but they weren't looking at who their tenants were (···0.6s) and we said well, okay.
This is what your business plan is. You say you're going to raise the rent. $200 a first year and $300 a second year. (···0.8s) If
you're going to do that, are you building in an additional vacancy? Are you going to build in a 35-40% (···1.6s) vacancy? Because
these tenants are to going have to leave they can't afford that kind of money where your tenants work the kind of tenants you
have if you raise the rent that much they they just (···0.7s) financially cannot afford it.
So you have to make sure that that you're looking at this from a human factor. You have to make sure that the the numbers
that you're putting in (···0.6s) relate to the people that are there in the building. (···0.6s) If your goal is to change out the entire
tenant base that you are over a period of time going to change the tenant base. That's fine. But remember that 85% occupancy
that you have to keep in order to keep your loan in place that kind of a rent increase you could lose (···0.9s) all of your tenants
as soon as the rent goes up and you're I know you may be saying well it would only be on the tenants that are coming up for
renew or new tenants coming in.
Yes, and no. (···0.9s) With that kind of a rent increase you could scare people you could scare people into starting to look for a
place to live even before their lease is up because they know it's going to happen.
They want to get out before they get into trouble while their credit's good. They could just leave they could break their lease
and leave just to get out while they still have a good credit history. So I I want you to be very very cautious about being practical
about your rent increases when you're doing your ProForm is going across on your potential rent (···0.5s) and that goes into
your vacancy in credit loss. There could be times when you will see on (···1.5s) somebody's Financial that you received from a
seller and this could be especially true.
If you're coming out of a really high Market where rents have gone up very very quickly where you will see a high vacancy and a
high credit loss that might not have anything to do with the property. It might have to do with the fact that an owner just raised
the rent so fast that the tennis that were there just (···0.7s) Couldn't afford it anymore. And they tried many of them probably
tried. They just ran out of room on their credit cards.
They ran out of room on their credit and they just couldn't do it any longer and then they went into default and that became
the credit risk, and that's where you got the vacancy. So (···0.6s) I want you to when you're going through and looking at this it's
it's (···0.8s) Sometimes too easy to just look at the numbers. This is a human business. The people that are living in your
properties are are (···0.6s) people that they are. (···0.7s) Raising their families there. This has to be something that you care
about as much as you care about anything else.
And remember (···0.6s) the way you're putting these deals together, you're bringing in investors. You have high net worth
individuals who are signing on the loan with you you have you kind of responsible for this whole big family that that you're
putting together. So you want to be sure that you're looking at this from a standpoint of what's realistic. What what do I feel is
realistic based on what I know is happening in the economy. (···1.2s) Now the same is true for your other income.
(···1.7s) Be realistic on this too. If you're if you have a working class apartment, and this is a prime. I'll give you a story on this
one. We bought a property in Texas (···0.6s) and it was in a very working-class area and you know, a lot of the people that live
there were (···1.0s) they worked on ranches and stuff some of them. (···0.9s) had blue collar jobs, but these (···0.7s) these were
not (···1.4s) What we would call City people is how they refer to it.
(···0.5s) One of our partners was actually from New Jersey. (···1.3s) He wanted to (···0.9s) make this apartment. (···0.9s) like it
was An (···1.0s) apartment in New Jersey, so he thought a really cool idea would be to put in crown molding (···0.5s) and
covered parking. So when I got there they looked at him and I said I (···1.4s) have a question for you (···0.7s) the guys that are
walking in with their cowboy boots and their big belts (···0.5s) and (···0.8s) dragging all their equipment.
Do you really think they care if they have crown molding in their apartment? (···1.4s) And he looked at me and he goes
everybody wants crown molding. (···0.8s) I think they want crown molding. I think they really want Clean safe and affordable.
That's what they really want. (···0.9s) And he kind of looked at us and the property manager was there and maintenance guy
was there and they're just laughing.
He said nobody here was Crown moldy. You can put they they like new appliances. They'd like new flooring they'd like new
paint, but they don't want crown molding. So crown molding got next right away. (···1.0s) And a goes well, I'm not giving up the
covered parking because everybody wants covered parking and in Texas. Yeah, I agree covered parking is great. (···1.0s) So then
my next question was well, how high are you going to build the covered parking? (···2.0s) And he looked at me said what do you
mean just standard height?
(···0.7s) I looked around the parking lot. And I said so everybody that has a pickup truck isn't going to be able to park in the
covered parking. (···2.8s) And then they looked at me and they started laughing again. They said so who do you think in this?
(···1.8s) Apartment complex can afford cover parking and they said all the guys with pickup trucks. So if we build it high enough,
are we going to be in violation of the rules of the park behind us?
Because you've got to consider that the park behind us is not going to let us build something that's really high back on the back
side where we could build it. (···1.0s) And he rented under City Hall and came back and he said well, we can't do covered
parking because we can't have a structure that high in the back of the parking. So you have to know who your tenant is. You
have to know what you can get now. He in his mind thought he was going to come in and have higher rents because he was
going to do granite countertops and crown molding and in this wasn't it?
This was not an apartment to support that we we did faux finish countertops. We painted them. We put new carpet. We
remodeled the kitchens a little bit, but it was not the kind of apartment that you put all of that into because we were never
going to get that money out of it. It just wasn't going to make a difference what really made a difference was we refinished the
pool. We took down the previous owner had put up. (···0.8s) Like chain link fence with barbed wire at the top. (···0.9s) He had
some issues it we'll talk about him when we get to management.
(···0.9s) But it was it was not a tenant friendly property. We did everything we could to make a tenant friendly. We painted it.
We resurfaced a parking lot. We put in a signed parking so that people had parking next to their units so they felt safe coming
home at night and being able to get to their unit easily. We put up lighting. We did all the things to make the property Clean
safe and affordable and then we started (···0.6s) making the units and improving the units one at a time on the units that were
vacant.
We only had like two or three vacancies when we moved in. (···0.7s) So that's what you want to do. You want to look at it and
say okay. What makes sense for this property? (···1.0s) other income (···1.7s) you're probably not going to get rich with laundry
income. You're not going to get rich with. Um vending machine income we've had all of those contracts what they will do
having a laundry service will get you tenants who stay for a longer period of time so it's not that that's going to make you a of
lot other income.
What it will do is make your tenants stay for a longer period of time cut your turnover cost and it'll build up your income from
the point that you don't have to turn your units often what we found from another income standpoint is not that the laundry
incoming increased but having good laundry service, what we went to in a of lot our facilities is a laundry service that (···1.3s)
It's fully automated on the cell phone so that you can reserve a washer on your cell phone.
It tells you which ones are available. You reserve the washer. So when they go from their apartment down that washer is
reserved for them. They click their cell phone. They pay for it on their phone. Then when the laundry is done it notifies them
they can come back down put it in a dryer that they've already reserved.
They put it in a dryer it tells them when they're closed are done and it reminds them if they don't come down and get their
clothes it keep sending them a reminder and it buzzes louder and louder every time until they come and get their laundry
(···0.6s) that made a world of difference our laundry Revenue went up significantly when we made the investment with a
laundry company. We gave them an exclusive they came in put any equipment. (···0.7s) We upgraded the internet service so
that we we had to put in a special box and stuff in the laundry room.
So it would work (···0.6s) once we did that the It's loved it and we had a lot more laundry revenue on a share service then we
had before when we had the coin operated that we were doing ourselves. So those kind of things can make a big difference and
because the tenants liked it it was convenient. They could always know when they could do their laundry. (···0.6s) We had a lot
of people that were staying for the convenience and so it cut our turnover increasing our income because we had less turnover
less having to rehab the apartments things of that nature.
(···0.8s) I hope that helps you in when you're thinking to kind of go through and not just think of these as numbers not just think
of it as percentages. Not just look at things and say oh, okay. This is the number I have to use this is it anytime you're putting in
a number remember to tell the story because this is your writing a book.
You have to tell the story that goes with the book now. (···0.8s) the taxes (···1.3s) because it's easier for me to get you to do
what you're supposed to do if you know a story behind it. So let me tell you a story about taxes (···0.5s) we (···0.5s) and this is
this is a sad story not fortunately not for us. (···0.6s) But unfortunately it was for a new investor who probably couldn't afford to
lose the money they lost. (···1.0s) And it's also a cautionary Tale. (···0.9s) Remember when I said that (···0.6s) there you have the
partners over in the manager side and on the manager side?
(···0.8s) If you just want to bring the deal to the table, and all you do is bring the deal you get a portion of the manager side.
Well, if you bring the deal and you invest money and you bring investors, you get a larger portion. (···0.5s) Well, the one thing I
always caution people on is don't overextend yourself don't spend money that you don't have to lose. (···0.7s) Don't say that
you're going to bring investors.
If you really don't have the investors to bring because then we're structuring this whole manager site over here based on the
fact that you've made this commitment (···0.5s) and there are times a lot of times that that deals may not close for one reason
or another and that money you put up front is at risk until the deal closes. So if you can't afford to lose the money don't take
that risk just to try and get a bigger piece of the deal wait until you have the Disposable funds that you can risk before you take
that risk with your family's money.
I really can't stress that enough and this is why (···0.9s) This person brought a deal to us. The numbers looked great. We were
ready to do the deal. We had to investors lined up. He had put down the money on the contract you it was already under letter
of intent he oh he was accepted. (···0.5s) He was under contract now, once you go under contract (···0.8s) once you put your
money down you have a period of due diligence whatever in your contract.
It's usually 30 to 45 days. (···1.0s) He thought he could do the deal himself. He thought he could raise enough money do the
deal himself and (···0.7s) not really need somebody then he found out he thought he just needed somebody to sign on the loan.
(···0.5s) So he approached us to just sign on the loan with him. (···0.6s) We started analyzing the deal. (···0.8s) And when we
analyzed the deal, we looked at the taxes and of course because we've been doing this a long time.
We called the tax assessor's office. (···1.0s) To find out when and how the taxes would be reassessed and what they would be.
(···1.3s) Well what we found out (···0.6s) is he made (···0.7s) about a $350,000 error (···0.6s) in his taxes. (···1.1s) That was in
year two. (···1.0s) Now if they caught him right away, it could have been partially in Year One.
(···1.3s) That difference and that difference was going to carry through for the life of the property changed all the numbers and
with those numbers. He didn't have enough of a return to be able to pay his investors the return he told his investors he was
going to pay them. (···0.9s) So now he has to go back to his investors and say well this isn't the deal that I thought so he came
back us and said well, would you still be on the deal with me if we only get 20% because now I have to give the investors 80% of
the deal if we only get 20% (···0.6s) would you be on the loan and we look at him and said if the whole manager sides only
getting 20% and we only get a part of that.
Why would we take the risk of being on alone? That's so tight. There's no there's no extra money in here. (···1.5s) This is one
error we found who knows if there's anything else and he didn't build in any extra money.
(···0.5s) So (···0.6s) he ended up his investors backed out of the deal. We backed out of the deal. He went to like four other
sponsors. None of them would do the deal because the numbers just didn't work. (···1.1s) I can't stress this enough no matter
what the broker tells you you have to go to the tax assessor's office and you have to find out what your taxes are going to be
when you do the property. (···0.7s) It was a sad story. He lost about 75,000 on that deal. (···0.9s) All right. So now on insurance
I've already been through this with you.
You know, what you need to do, you know my story about insurance as a matter of fact the other day I had to go pull more
invoices and send in so that they could (···0.7s) finish paying out on one of the claims that we have we had to go and give them
all of the apartments that we're vacant for the whole time that they were down because of the burn units and so that we could
get our income replacement check. So we even though we've sold this apartment.
We're still getting the insurance money finally coming in because you have to wait till all the invoices are in all the inspections
are done. The units are released and once the units are released then we can get our checks. So we're still waiting on that but
we are going to get the money and that's the good part is if you have the proper Insurance just make sure in your replacement
insurance that you do have enough insurance that if you have an older building that you have A demolition and (···1.0s)
Holloway insurance that if you have asbestos that is you're going to have enough to be covered on that.
(···2.0s) Okay. (···0.8s) now repairs (···1.8s) we talked about this in about getting the two years of detailed Capital Improvements
from the seller. And (···0.8s) I know that there were some questions on that and some things so (···1.7s) I just want to kind of go
through his (···0.7s) people ask all the time.
I don't understand why somebody would capitalize repairs because if you expense it. (···1.5s) You know, you can get the tax
benefit. (···0.6s) Well when we get to the part where we do the capitalization rate on the net operating income. It's going to
make a lot more sense to you. But I'm going to I'm going to go ahead and just insert it here a little bit and and tell you this story
why if (···0.9s) you had about 200,000 of (···1.0s) repairs that you had done say air conditioning repairs on a big building or
something (···0.7s) if you expense those at a 25% tax rate.
What is it like $50,000 that you would save in taxes. That's a of lot money. (···1.5s) But $200,000. At a (···1.1s) ten cap would be
2 million dollars of value that you would add to the property by not having that in the expenses. (···0.8s) So $50,000 saving in
taxes or two million dollars of value.
(···2.0s) Which one do you want to have? (···0.6s) So those are things that that you want to look at now. I know you don't know
the cap rate. I haven't taught you the formula yet. But basically you you were taking the net operating income and dividing it by
the cap rate is how you come up with the value of a property. So by taking that money and moving it out of the expense and
putting it up on the balance sheet, even though they couldn't take it as a tax deduction.
They raise the value of the property. Now, I'm going to give you a caution and this is especially if you're buying some of those
small units. (···1.1s) This happened to students that I was working with that had a mobile home park. They did a ton of Capital
Improvements to their Mobile Home Park. (···0.9s) They were putting money out like right and left (···0.6s) and they felt that
the best thing they could do for themselves was they wrote off even though they knew that they were Capital expenses.
They were writing everything off as repairs. (···0.8s) They got the park (···0.7s) really fixed up nicely. They got new tenants in
they got good Rants and they went to the bank to refinance it and they weren't able to refinance so they went to another bank
to refinance it and they weren't able to refinance. (···0.8s) So (···0.7s) they just happened to be in one of my classes and I was
talking about this and the lady actually started to cry.
(···0.8s) And she said I (···1.1s) understand now (···0.5s) we don't make any money. (···1.2s) Our property is not worth anything
on the books for for three years. We've expensed everything. So according to the bank. (···1.8s) Our property has no value.
(···0.8s) So they had to start basically all over and keeping their books correctly in order to get value for their property. So be
careful about that.
I know it's it's tempting when you own it out, right if it's only you it's tempting to expense more than you need to because you
don't want to pay the taxes. (···0.6s) But you know what? There's a lot of tax benefits out. There you if you capitalize it get a
good CPA the CPA can write off a lot of those things and take the depreciation on it and stuff. You may not pay the taxes.
Anyhow, (···1.0s) Don't (···0.6s) put things into repair that don't belong in repair.
If it's a capital expense put it to the capital expense keep your books correctly. And if you're not sure what to do, that's why you
should have an accountant or a CPA advise you on it. It can greatly change the value of your property. So so don't make that
mistake don't change the value of your property trying to save a little bit on taxes. (···1.9s) and that (···0.8s) is why I tell you to
always check for at least two years of detailed Capital Improvements.
And as I said, I've had people when we've been selling property that have asked us for five years of Capital Improvements
because they want to be sure that what we put in Capital Improvements is really Capital Improvements. (···0.8s) General and
administrative (···1.3s) this could take a little while, but we're gonna go through and just do a little bit at a time. (···1.3s) Is there
an office on the property? (···0.6s) This is really important if there's an office on the property. (···0.5s) You need to know when
you buy it.
How much of what's there in the office is going to come with you and how much is not going to come with you? (···0.7s) this has
(···0.8s) tripped up some people along the way. (···0.8s) It doesn't have to (···0.6s) necessarily I'll be in your initial run through of
your numbers. But as you get to your (···1.4s) Best and final it's certainly would if you make it the best and final it's certainly
should be a question that you ask at the time of best and final (···0.7s) is what is going to be included.
Now. I will tell you that a good broker a good commercial broker will list that in in the operating in the OM and the Opera or the
offering memorandum a good broker will list exactly what transfers with the property. It'll say that all office furniture
equipment or it will say the equipment is least from and how much the leases are it'll have it all detailed out (···0.6s) but a lot of
times you'll get somebody who is not experienced and doesn't know to list that or you're buying from (···0.7s) somebody who
was (···0.7s) maybe like a moment pop owner and now they've listed their property with a residential broker who doesn't know
to list all this stuff and you've got to ask these questions.
(···1.0s) Not only are we looking at what the office expense are the phone lines? (···0.5s) I know I hear this all the time.
Well who has a phone anymore? (···1.4s) You can't have your business? (···0.8s) Attached to a cell phone as much as you would
like to. (···0.8s) You may have cell phones for your employees, but you need a phone line that comes into your business for one.
(···0.8s) If you're like us if we get checks into the office, we have a check scanner that goes directly into our bank account so that
when they get checks and money orders when the tenants pay with checks the money orders, they scan it right on site and go
in.
We need a phone line to connect that. (···0.7s) The printers the supplies the ETC also on a commercial on the phone line. I
forgot to do this on a lot of commercial buildings by fire code. You're required to have a phone. If you have a swimming pool,
you're you're typically required to have a phone out by the pool (···0.5s) in some cases. You're if you have a two-story building
you're required to have an outside phone in case there's a fire or something. So you need to know in your location before you
before you get rid of phone lines, make sure you know what you're required to have.
(···0.7s) now (···0.7s) the printers the supplies things like that. Those are all things that can add up. So you want to really take
into account. Do you have an office on site? How big is the office how many employees do you have? And what kind of expense
do you need to put in for this? (···0.7s) I'm going to come back to this in just a minute. We're going to take a break here and I'll
be back in just a minute with to finish up here.
(···7.6s) you (···6.0s)
(···0.6s) You are (···9.2s) so now that I told you all the other things now, this is just a nice normal apartment. (···0.7s) Where
everything went the way it's supposed to go that doesn't happen all the time. Just so you know. (···0.8s) the only difference
with this one is that (···1.1s) you can't see it from anywhere. And as you can see, I mean it's kind of in there a little bit.
It says that this is a picture from Google because I took this off of our (···2.5s) the internet advertisement they have and they
always stamp it if you take it from there. However, this is one we own in Hot Springs, Arkansas, and it's a great apartment in a
great location. (···0.7s) The problem is that typically you want Apartments somewhere where people can see them where they
know they're at or you can have signage that shows people.
This is where the apartment complex is. (···0.8s) This particular one doesn't have signage now. (···1.4s) Now would be
something that sometimes we may be (···0.6s) somewhat turned off by it because it would make it hard to get tendency and if
they can't see it, they can't find it. (···0.6s) However, it is in a great location. it (···3.2s) it has a little bit of a problem in the fact
that it's in maybe too good a location. It's on some fairly busy roads.

And so for the tenants to get in and out at rush hour, it can be a little bit of a problem but it's not like hot springs has a rush
hour like you'd have in Chicago or Atlanta or New York. (···1.2s) So they have to wait a little bit to get in and out sometimes
however what they love about it and as you can see this is it this is an apartment that is built on a Hillside and and there's some
units that they're their entrance. Well, this is the front going in their entrance is going to be downstairs in a hallway and they
actually would have a patio that goes out the back.
So all of these would face even though this is the parking lot all of these they're patios and things would face out the back they
would be looking at a wooded area out there the way this one works is you come in the driveway and when you come in to
driveway, there's a small sign that says Richwood Apartments just a little small sign, but then you go up the driveway and when
you get to the top of the hill is absolutely beautiful wooded with all the apartments or it kind of in a circle around the parking
lot the swimming pools in the center.
So everybody is sort of looking out at the swimming pool. Everybody has woods behind And it's perfectly quiet and Serene,
even though they're almost right downtown. So it was an ideal location. Not the best for Ingress and egress not the best for sign
each. So you kind of have to take that into account (···0.6s) but once the tenants get there, they love it.
And so we had very very little turnover had tenants that have been there a long time they want to stay because they can be so
close to downtown but yet feel like they're kind of in a more remote area. (···0.6s) So this is one where you have to look at all
the factors that you would say is this good is this good and you know from right off the bat. (···0.9s) Ingress and egress Is Not
Great signing just not great. So you may come into it thinking oh this is negative and you get to the top of the hill and you see it
and it's so pretty but you have to know how the tenants feel about it what's going on?
So that's where during your due diligence (···0.6s) if the numbers work during your due diligence. You would want to look and
see how long the tenants have been there. How long are they staying and have there been regular rent increases? It's one thing
if your tenants stay a long time and people haven't raised the rent because if nobody raises a rent tenant stay because they
they're afraid to move because they may not find any place else.
That's as inexpensive. (···0.8s) However, if you're if you have a landlord who's raising the rent on a regular basis, like doing
annual rent increases or (···0.9s) you know again raising around on a regular basis like in some properties, we (···0.7s) as I said
may have had two rent increases in a year. So by the time a tenants lease comes up, it may have gone up 50 or $100 a month
on (···1.7s) a rent if they renew and they want to stay that means they really like where they're living.
They there's a reason that they're staying there. If you're only raising your rent 20 25 dollars a month. It's not worth it for
somebody to leave they they may stay just because it's that's just a nuisance race. It's not enough to make somebody move. So
those are the things you want to look at in this particular property. This was actually owned by a real estate investment trust a
big Real Estate Investment Trust and they did a great job managing that they took care of everything.
They did the standard rent increases. They were just clean Clean out a lot of the 70s and 80s assets that they had in their
portfolio. So when they were selling off their assets, we just happened to be in a position to be able to purchase this one if they
had had more I'd have been more than willing to purchase more of them. If I could have (···0.9s) this is a great little asset and
this is one we plan on holding on to for a while. We did this one with a 10-year hold was in good shape when we bought it
doesn't need a lot of repair.
We have a management company. Remember I said you have the management fee. We have a management company that
takes care of it. We do have an asset management fee that we have investors out of California that brought this deal to us.
(···0.5s) They actually do all the capital Improvement Management on it. There's submitting all the stuff to the lenders doing
that part. They're staying on top of all the appliance and a turnover and kind of that part of the operation.
(···1.0s) I do all the finance operation and my husband just kind of oversees the whole thing. So they get one percent of the
asset management fee and we get one percent of the asset management fee. So every month we split that and we split the
acquisition fee Among Us. (···0.8s) So this was just a great little deal that we just did with the the two parties together. We
didn't need a high net worth individual. It wasn't a big property.
So between the two of us we were able to just close it with just us being in the deal. (···0.6s) So these are the kind of things that
I want you to be able to look at no property is going to be perfect. You're going to find something wrong with every property.
There's there's nothing that's going be to perfect about any property. (···0.8s) I don't want you to try and portray it as it as if it is
perfect because if you try and portray it as though it is perfect. Then the investors that are going to want to be in your deal or
the the sponsor who may want to sponsor it.
They're going to look at it and try and find out why it's not perfect. If you tell us why it's not perfect up front (···0.5s) if we
discuss it and and say well it's not perfect because of this but this is why that's okay. That's a much better way to present
things. So I want to show you all The Good the Bad and the Ugly so that you start to understand not only what all you could
look at. What all you may want to buy. (···1.1s) But but also to understand how to start presenting it and what these things may
mean to you.
(···0.9s) now (···1.0s) all that being said remember way back when when I started to talk to you about numbers (···0.6s) and we
talked about the income and the expenses and we went through and you kind of came up with your own things. (···0.5s) Well,
the reason that we did that is we have to determine what the net operating income is on the property.
(···0.5s) And the reason we need to do that is we need to know the net operating income because that's going to help us
determine what we should pay for the property. That's one of the numbers that we're going to use to determine the value.
Now, there's a lot of different ways to determine value but from a financial analysis standpoint the net operating income is
going to be very important. If you're following the cash if you're buying for cash and buying for cash flow (···0.5s) following the
cash and getting to the net operating income is going to help you determine the value of the property.
(···0.8s) So that being said (···1.0s) getting to the noi (···1.5s) we looked at the gross potential rental income. (···1.2s) We went
through the vacancy and credit loss. The credit loss is the financial vacancy. That's the people that don't pay the units that have
a discount (···1.2s) all the other reasons. That's the financial vacancy. We talked about (···0.5s) plus other income.
Remember that's long-term sustainable income. (···1.0s) That equals your gross operating income (···0.7s) minus your operating
expenses. And that's your net operating income. (···0.7s) Now some things that are not included here. There is nothing here
about your mortgage that's not included here. (···0.7s) That's not we'll get to that later. Your Capital reserves is not included
here. We'll get to that later. (···0.7s) I want you to keep your operating costs separate from your other cost.
So all the things that we talked about earlier. We're operating expenses. (···0.6s) That's what goes into your net operating
income. That's why there's going to be net income and net operating income. We're talking about net operating income that
operating income determines value. (···1.3s) We came down here. We had all of our revenue or income revenue and income
are the same thing.
(···0.5s) Then we get down to the expenses and you subtract it. And that's where you get to net operating income. (···0.6s) And
if you wanted to draw a line across there, right we're net operating income is if you wanted to highlight that do something say
okay, I get it. (···0.7s) When people talk about is a number above the line or below the Line This is the line they're talking about
net operating income is the number they're talking about. (···0.9s) numbers that are above the line change the value of a
property (···0.9s) numbers that are below the line affect cash flow (···0.9s) Below the line what you're looking at is your Capital
Reserves?
(···0.6s) So I'm going to talk about Capital reserves just for apartments right now because we're on apartments. (···2.7s) right
now (···0.9s) Fannie and Freddie are getting a little. (···0.8s) squirrely about their Capital Reserves (···0.7s) the newer your
property the better it is if you're buying a property that is 1990s or newer.
You're probably looking about 300 to 350 per unit per year that you have to put away for Capital Reserves. (···0.7s) If it's 1990
or newer. (···1.4s) If it's built in the 80s. (···1.0s) Just on average. (···0.8s) I would say. (···0.7s) Probably 450 to 550. (···1.8s) per
unit per year (···1.4s) if it's older than that, you could go 600 or above per unit per year.
(···0.9s) I know it's a lot of money. (···0.9s) But what they're concerned about is that (···0.7s) the obsolescence of some of those
older Assets (···0.5s) Now? (···0.9s) This can be good and bad news. The fact that the lenders are changing how much capital
reserve you have to have for these older units (···0.6s) means that some of these older units are to going start going on the
market for lower price.
(···1.9s) And that will especially happen for those investors who bought because they could not because they should they didn't
pay any attention to the age of the product. They would they were all into buying it (···0.6s) fixing it up (···0.8s) doing Class A
finishes on it. Not necessarily redoing the whole thing. (···0.6s) Those properties could look like beautiful properties, but have
big high Capital reserves, which means it's going to be hard for people to get financing.
They'll start going on the market for lower and lower prices. So as as the capital markets start to change Capital markets being
the financing markets as those markets start to change you're going to start seeing lower prices because of it. (···0.6s) so the
capital Reserves (···1.4s) Remember, this is your money. It's just not your money that you get to keep in your bank account.
It's your money that the lender is going to control if you do work on your property and you. (···1.0s) Invest in your property. You
can draw that money back out. So you have to pay it in every month and then about every quarter most lenders let you do is
submit your Capital Improvements every quarter so that you can get the money back we try and do that especially early in
investment. We try and submit every quarter to get our money back out. (···0.9s) As you get further into the investment, if
you've already done most of your Capital Improvements, sometimes you start to build up Equity (···1.3s) this property that we
bought in 2009 as we got towards the end of the investment period in 2013.
(···0.6s) We went into this property. (···1.3s) And we I mean, we had quite a bit of money in capital reserve. (···0.7s) Right before
Christmas we went in and all the units that didn't have an upgraded range. We bought new ranges or ranges the over the oven.
Some people don't know that term for it. We went in about all new ranges for (···0.5s) every unit because we had so much
money. It just would upgrade the the kitchens even more so all the units that didn't have a new Range got a new range. (···0.7s)
Now (···0.7s) people were thrilled the week before Christmas. They're all getting a new Range. It was it was like wow, this is this
is great. And you know Lowe's gave us a great deal on it. So we did that. We had some money left over.
So we started replacing some dishwashers things like that that just will add to the value. We had the money if we invested it
into the property it was going to add value to the property when we went to sell it. So we did it also increased our basis in the
property because we had fully depreciated all the appliances. So now all of our appliances were brand new when we went to
sell it we had a higher basis so we didn't have as much of a tax hit (···1.7s) All right. (···1.2s) now (···1.2s) the capital reserves
again is your money you just don't get to control it.
But you have to you have to spend it every month. So we've got to put it in a cash flow even though it's your money. (···0.8s)
The cash flow after Capital reserves, (···0.8s) excuse me. (···0.8s) Is your debt service? This is your principal and interest.
Remember I said this is a below the line item. (···1.2s) And the reason people ask why is that below the line? (···2.4s) We have to
pay the mortgage.
(···0.9s) No, you have to pay the mortgage. (···2.0s) Somebody who's paying cash doesn't have to pay the mortgage. (···0.6s)
Somebody else could have a different loan than you do. So from A lender standpoint. The value of the property is based on the
income the property produces. (···0.6s) How you finance it what you have to pay that your expense not the properties expense.
(···0.5s) So you have to kind of try and keep that even though we're going to take it out of the cash of the property from a value
standpoint.
It's not the property that you got a mortgage to buy it. (···2.7s) Then after the cash flow after Debt Service is the money we
have to split and I don't want to get into that right now. We're going to talk about that more (···0.5s) as I go through all the
different ways to do it. (···0.7s) What I'm going to do is I'm going to start going through a little bit of all the different things that
we have as far as what I went through and break it down for you line by line because I showed it to you here now.
I want to put it into writing and just discuss it with you a little bit in detail. So you have a better understanding of of how to
think when it comes time for you to underwrite a deal. (···2.5s) So the first one was kind of an easy one, but we're going to do it.
Anyhow. (···0.8s) the gross potential rental income (···0.8s) you're going to get the rent roll.
(···1.2s) In the property package, we're going to look at that rent roll and we're going to say if all of the units were a hundred
percent occupied at what the current rent is. (···1.0s) We're going to put that in as our potential income. (···1.0s) Okay. (···0.9s)
That's what's going to be there. That's pretty easy number, right? (···3.0s) Then we got to figure out our vacancy. (···2.5s) Now I
have to talk to you a little bit about vacancy.
because (···1.7s) even if the building is a hundred percent occupied (···1.1s) On an apartment building you never put in less than
5% vacancy. Even if it's a hundred percent occupied you always build in a 5% vacancy. (···0.8s) The reason is in most Apartments
you have about a 40% annualized turnover. (···0.6s) Now it may be less when the market is tight and it's hard and the credit
Market's tight, but you a 5% vacancy.
The lenders are going to build it in. So you have to build it into so always build in a minimum of 5% vacancy regardless whether
the building is 100% occupied or not. (···1.3s) The credit loss or financial vacancy. (···0.7s) You may not have this right away. If
you don't have it right away from the property package. It might be something you kind of have to look at (···0.6s) but you also
might be able to determine it a little bit when you get and you see what they have for other income (···0.7s) if the other income
is a whole lot of late fees and collection costs and things like that.
(···0.8s) I would build in some credit loss because that tells me (···0.7s) that not everybody's paying their rent on time. And if
everybody's not paying their rent on time, there's probably going to be people that aren't paying their rent.
You also want to know if they're giving away free units. And remember I said, you're gonna get that whole big property package
you want to read through it because it may say that the manager only pays 50% rent and the maintenance guy only pays 50%
rent or they're giving the manager a unit and they're giving the maintenance person. Doing it (···0.6s) and those cases those are
going to be vacant units. So you're going to have to put those in even though they're showing as occupied. You're not getting
any rent for it.
Those would be credit losses. So that would be Financial vacancy that you would have. (···1.3s) So hope everybody kind of
understands that it's pretty straightforward. But (···0.6s) again in your mind when you're trying to keep straight what you're
doing, even though it may just be one line on a sheet you that get from the investor or from the broker or sheet. You get from
the seller. You may want to break it down separately so that you keep it clear in your mind. Why you did what you did if
somebody asks you in the future how you came up with that number?
(···1.9s) The other income only use Long's term sustainable income (···0.8s) no deposits of any kind. A lot of people will charge
non-refundable pet deposits and they put that into other income a non-refundable pet deposit. You're going get to that one
time and that's it. You're not getting it again. So don't put that in there. No late fees. No other one-time charges only things that
are long-term sustainable rents that you're getting month after month after month.
That's what we want to put in for our other income. (···1.4s) and again, you may want to break that down and I would especially
say you (···0.7s) want to break it down if you have multiple sources for long-term income because when it comes time for you
to verify if (···0.9s) you do get the property under contract and you're going in and you're doing your due diligence, you don't
want to have to go back and (···0.7s) figure out how you came up with the number if you break it down initially.
(···1.3s) Then when you go to do your due diligence you're going to say well there should be this much in (···1.3s) parking
revenues so you can go through and see on their books. Do they have that much in parking Revenue. Do they have this much in
(···1.6s) utility our Revenue do they have this much in laundry Revenue. Those are the kind of things that would be month after
month after month that you should be able to see on there. (···1.3s) And it will make it easier for you.
If you get the deal and you go to do your due diligence. (···2.8s) All right that gets you to your gross operating income then
we're going to go through the expenses. (···4.5s) And (···0.7s) we all know how much we love the operating expenses.
Remember only operating expenses. Not the below the line items. (···1.2s) So on the operating expenses first and foremost is
the taxes.
And remember I said I was doing this for you because I wanted you to have in writing some of the stuff. I've been discussing
with you because this could be really important. When you go to do your first deal. You can go back through this and say wait a
minute. Let me get to this section because I I've got to see what goes on. (···1.2s) On your on your operating expenses. You're to
going call the tax assessor's office. You're going to ask them when and how the taxes will be reassessed. (···0.9s) You want to
know the impact of any Capital Improvements you're going to ask them for the millage rate the current millage rate and (···1.2s)
future millage rate that may be coming up that typically a future millage rate means they haven't voted on it yet, but they're
trying to get it passed.
So that means it could be happening any time. (···1.0s) And you want them to teach you the calculation for figuring the tax on
your own you want them to teach you the calculation (···0.8s) be patient and let them teach you how they calculate.
I cannot tell you how much time it will save you because throughout this process. You may change your purchase price. (···1.5s)
10 times as you're doing different stuff this way you can always go back and recalculate your own taxes. (···1.3s) And if you do
Capital Improvements, you'll be able to recalculate your own taxes. (···2.4s) Determining the net operating income your
insurance (···0.6s) always get your own quote.
You need liability insurance replacement insurance and income replacement insurance. (···0.8s) And remember on your
replacement insurance make sure that you have a writer in there that you have sufficient insurance. (···0.7s) To come to for the
Demolition and removal if you have to have a building, especially if you're building was built before the 1980s. Okay on (···3.7s)
repairs now this slide has a little more on it than when I discussed with you when we did it initially and I wanted to have you to
have this so that you understand you don't have to do all this to do a letter of intent.
However, if your letter of intent is accepted and you're going to a best and final or you're getting ready to go to contract this
would be important for you to know as part of your due diligence. So this is sort of a follow-up to just the letter of intent.
(···0.8s) You want to verify on the repair?
So you're going to look at the current operation. So this would be now your letter of intense been accepted. You have to go
look at the property or you're to going be inspecting the property. (···0.7s) You see how much they're spending and repair you
want to look at the current operation and see whether it's being kept in good repair. Are they doing the repairs that need to be
done? So everything look like it's being maintained well or things the way it should be if they are then you would probably keep
your repair number the same as it's supposed to be (···0.6s) the other thing that you want to do and this would only be if you go
under contract.
So in this one, you may want to highlight and say only if it's under contract because you wouldn't do this one unless you were
under contract. (···1.2s) If you're under contract you want to request two years of detailed Capital Improvements from the
seller. (···0.7s) And the reason you want to request that there's a there's a few reasons number one. (···1.2s) We want to be
sure that what they put in their Capital Improvements really work Capital Improvements (···0.6s) Capital Improvements do not
go on the p&l statement that you're going to get.
They don't go on the profit loss. And if they did even if they put it on the profit and loss (···0.6s) way below the line, they're not
going to show you that part. They're only showing you the income and expense numbers for you to determine the value.
(···0.7s) What we want to know is what Capital Improvements have they done in the last two years. We wanted to be detailed
(···0.6s) now a couple things we're going to do and just so you know, when I've sold properties people have asked me for five
years of detailed Capital Improvements.
So this is not out of the ordinary. (···0.8s) We want to determine at the things that they've listed as Capital Improvements truly
are Capital Improvements. Are they things that have added to the long-term value of the property? (···1.2s) Things like that
would be have they put on a roof. Is it an air conditioning system? Is it appliances? Is it carpet? Is it something that has a
(···0.5s) value or a life form?
That is more than five seven ten years something that has a longer life value. (···1.0s) The other thing we want to be sure is that
they didn't take a whole bunch of repair costs and lump them together to get a big number and then move it up to Capital
Improvements (···0.5s) in order to make their repair number lower. So that their net operating income was higher and the
reason they would do that would be to sell the property for more money.
(···1.1s) Now (···0.6s) how you would determine that is if you got the detailed analysis and under air conditioning. (···0.6s) Let's
say they have (···0.8s) 20,000 under air conditioner and you get the detail from it and instead of having. (···1.8s) 10 new air
conditioners. They have all these little air conditioning parts and they bought all these little condensers and then they bought
Motors and then they bought other stuff. Those are all things you use to repair an air conditioner.
They are not new air conditioners (···0.7s) now. (···1.5s) From a tax standpoint. It's kind of (···1.1s) one way or the other. (···1.0s)
Sure, they could capitalize it because if they capitalize it then (···0.6s) they're going to have to depreciate it and they're not
going to get as much tax advantage as if they expensed it. So you're saying well if they don't get a tax advantage, why would
they capitalize it? They're capitalizing it to make their numbers look better. So you pay more for the property. (···0.5s) So
people have a way of sometimes rearranging their numbers to make the numbers look better to get the property ready to sell.
So what we want to do is we want to make sure that anything that's in Capital Improvements has a long-term value. The other
thing is if it's in Capital Improvements and you're giving it a long-term value and it's something that should have a warranty for
more than a year that the warranty transfers to you. So if they put in new air conditioners if they put on a new roof if they've
done anything major like that you want to be sure that that warranty transfers to you.
If it does not then that may negate some of the value of that Improvement. (···1.0s) Now Doreen due diligence check the
repairs very closely because that's what you're looking for you're looking for. Is it a repair or is it a capital Improvement it may
have you change your numbers and this would be a legitimate reason to reprice a deal is if it was not represented correctly.
(···1.4s) All right. I'm going to go ahead and stop here on this one because there's going to be a lot more for us to get to and I
think I probably overloaded your brains for right now. So we're gonna stop here and we're gonna pick up with General
administrative and we'll do that on our next session. (···13.7s)
(···0.8s) Here. Okay, so we're back and now I (···0.9s) don't want to scare anybody. (···0.7s) I'm just trying to tell you some of the
things that can go on and why you always are prepared. You have an exit strategy and you do all the things I told you about on
your quotes with your professionals. (···0.7s) So (···0.5s) we'll talk about Southern Pines Apartments.
This one was in Spartanburg, South Carolina. (···1.4s) And it is a beautiful property. It was a big property, even though it was just
under 400 units. It was spread out over a lot of acreage. There was only one entrance (···0.7s) in and out and one of the things
I'm going to talk to you about is ingress and egress is how you get into the property how you get out. (···0.8s) Typically, you're
going to want more than one entry into a property.
If you can especially a property this big that was one of the reasons we put in a lower offer than we would have on it because it
did only have one entrance in and out. We also looked at the fact that with the stream or the the creek that they had running
through. And by the way, that was me being very professional using the word Creek because I'm from Pittsburgh and we call it
Crick up there, but (···0.6s) Creek is what it's supposed to be. So that's what I said that running through it that's going to make it
so that you're going to have additional costs because you have to have the bridge the road has to have a bridge going over
you're gonna have to maintain that and that was before we knew anything about the internet and what had to be done there.
(···0.6s) So (···1.1s) for all those reasons and the fact that we had gotten quotes to have the roadway repaved and in having the
roadway repaved with only one entrance in and out. We now have to hire a police officers to be at the entrance to monitor it
because with one laying in and out they've got to stop the traffic and let people come in and let people out so the whole time
the roads being repaved we have to have somebody at the entrance to make sure that traffic is okay.
(···1.0s) We figured those cost in we got bids for the roof. Now we got bids for the roof and we had three roofers come out got
all the bids. We did not pick the cheapest. We went right in the middle. They all gave us about the same bid for not just the
shingles. But the number of roof decking boards that we were going to need because they knew that there was some rot under
the underneath the shingles we're gonna have to replace (···0.6s) all the bits came out pretty similar to how many boards we
were going to need.
(···1.0s) When we got in there, the number of boards that we needed were about three times more than what they actually
needed. There was so much rot on some of the buildings that and we had three roofers that fell through the roof. This is why
you hire good remember the good contractors hire good contractors with good insurance.
So it doesn't come back on you (···0.6s) now, (···0.6s) all of the roofers were fine, but the one guy who fell through the roof
landed on one of our tenants kitchen tables and that woman. (···0.6s) Thought she was having a heart attack. She had a panic
attack and had to be taken to the hospital. So we had to have a little issue with that. But she ended up being okay. (···1.5s) After
we had all of that obviously used a lot more of our capital reserve than what we intended. So we had to shift money around in
the budget.
We had to say. Okay. What are we going to do? What are we not going to do right away. (···0.5s) So we put off doing the
parking lot right away in order to take care of the other things we needed to do. (···1.6s) We originally see the sighting this as
the (···0.9s) office building here see the siding that's on the front of the office building and then on the side you see it's an older
siding. We were originally going to put new siding on all the buildings. (···1.0s) We took that out because of the fact that we
spent so much money on the roof.
So instead of doing that what we did is we left the older sighting we pressure washed it and we only replaced sighting on
buildings that really needed to be replaced. So that made it much better for us. We saved a lot of money. So this is where I said
you have a plan you do your budget and then you have to be able to be flexible and say, okay. What can I do that? Didn't save
us all the money we needed but it saved us a lot then we found painters that we got quotes we painted what siding we
replaced we did some trim instead of replacing all of the shutters.
We painted the shutters that were on the other building. So that saved us a lot of money in doing that. There were things we
did we didn't do As Much landscaping as we originally intended. We we had the our local regular landscaper come in and just
trim up a lot of the bushes. We did have some trees we moved. Stuff, but we didn't do all the major things.
We had initially thought we were going to do. (···1.2s) After we reworked the budget we got everything approved by the lender.
We got thought we got ourselves squared away. We got all new roofs. The buildings are looking nice. Everything is looking
great. We start to tackle the problem with the tenants and we were getting a lot of complaints. We had complaints of some of
the mail being stolen at the mailboxes. We had complaints of people hitting the car doors (···0.6s) every time somebody's
getting in and out.
They were hitting car doors. There were we had some crime in here with that was part of what we needed to tackle and we
thought if we cleaned it up and started getting stuff together we could tackle that. (···0.6s) so one of the things we did is we
started working with the local police department and they came in and did (···0.9s) training with us showed us what to look for
and what to do and they advised us one of the best things to do is to have a signed parking because if there's a signed parking
(···0.5s) and you have people there that are not supposed to be there you can post and then have cars towed after hours.
So (···0.6s) we did assign parking. (···0.8s) And everybody had parking spots now before we did that. (···0.8s) What we did is
even though we couldn't afford to have the whole parking lot redone yet. We just had it. (···0.7s) Skim coated with just a new
black surface skim coat top we had some holes repaired and had it skim coated because we're still in the first like year here.
So we don't we have to save our money before we can have the whole thing the parking lot done. So we skim coated it striped
it. (···0.6s) So Christmas one year while everybody else is out Christmas shopping. The Bowmans are in the parking lot of Best
Buy measuring how wide their parking spots work as they had really white parking spots and we liked them. So we measured
how wide they were went and told the guy this is how wide we want our parking spots striped. So we re-striped the whole
parking lot (···0.6s) put parking numbers on there and big thing when you're doing a signed parking you never want the parking
number to be the same as an apartment number because you don't want to have any (···0.5s) issues of (···0.8s) somebody being
able to see who's car it is or following somebody things like that.
(···0.9s) how to sign parking (···0.7s) Made all of the tenants come in and give us their registration register their car get their
assigned parking tag. And any visitor that was staying overnight had to have a visitor's pass anybody that was there after
midnight that didn't have a visitors tag.
(···0.9s) Their car could be towed. (···1.2s) Well, we got all kinds of flack for that. (···1.5s) We had people telling us that. (···1.0s)
They had they had medical issues and they had to have people come in all hours of the night to visit them and we had all these
different excuses.
But what was interesting is once we put that into practice. (···0.7s) We had about. (···0.8s) 25% of our tenants moved out
(···2.7s) And then we realized why the police said you needed a sign parking because it was (···0.5s) all the people that moved
out where the pharmaceutical dealers (···0.7s) and some. (···2.2s) People who were having nightly visitors come in and all of
those kind of people all moved out because they didn't want to live in our apartment anymore.
(···1.0s) And once they moved out and we (···0.7s) fixed up their units and we got better tenants in than some of the other
tenants actually started taking better care of their property. They started doing more things. They were cleaning up their
balconies. We used to have to do (···0.6s) memos every week to people about cleaning up their balconies. Once we got better
tenants. Everybody else started taking care of it and it was almost overnight after we did the assigned parking that the the
whole thing started to change.
(···0.7s) We did put in security cameras and extra lights at the mailbox and at the entryways and once we did that it just
completely changed the whole atmosphere of the apartment complex. (···0.7s) Now during that whole time. We also found out
that that was when we found out that the cult was in there and we had to go through (···0.7s) eventually getting rid of all of our
management team and (···1.0s) bringing in (···0.6s) people who could actually pay rent.
(···0.8s) Now you can't fire somebody for religious beliefs regardless of what their religious belief is. (···1.3s) However,
remember I said we use a peo for our payroll. (···0.8s) We used a peo on this property and they were so (···0.8s) very very good.
(···0.5s) They knew exactly what to do. They (···0.9s) instructed us every step of the way of (···1.5s) how to get very specific
instructions when the employees did not follow the instructions they gave the warnings they did what they had to do and it
took us about a year but in within a year all of the employees that had been there as part of the cult had all left (···1.2s) we only
had to actually terminate two of them and in both cases (···0.7s) They had no case and (···0.6s) we (···0.5s) were out Scott free
without any lawsuits now our partners in istio were almost all attorneys and they were shocked that we went through and
turned his whole apartment without a lawsuit.
(···0.7s) It took a lot of patience an enormous amount of patients (···0.8s) and (···2.5s) I a lot of (···0.5s) soul-searching to do this
the way we did but it was the right way to do it now once we did that it opened up a whole new.
(···1.3s) Attitude towards the property.
The people were allowed to decorate for holidays. They were they were allowed to (···1.0s) watch TV. They were allowed to talk
about the TV shows. They were allowed to embrace. (···0.8s) The outside world basically and then of course now that they're
allowed to do that. What's the very first thing they want they want internet and guess what? We don't have we don't have
Internet and the reason we didn't have internet is because the cult wasn't allowed to do anything. They actually went in and
ripped out all of the internet lines in the entire complex.
(···1.2s) So we had to (···2.2s) Put in new internet. Now. Typically what we would do in a situation like that is we would call
Comcast or one of the companies and we'd make an arrangement with them they come in. (···0.9s) Put it in. (···1.0s) and then
we would give them an exclusive for say (···0.9s) five years or whatever that they could be the exclusive internet provider for
the five years and then they would build a tenants and once they would have the exclusive right to be on the property for the
five years.
Everything would be fine. (···1.4s) Except that they knew the tenant profile that used to be in this property. They had been here
previously before everything was ripped out. (···0.7s) They wanted to charge us. (···2.2s) About 1,800 per unit up front to install
the internet (···0.6s) and they wanted us to sign an exclusive with them.
Not them to sign an exclusive with us to sign an exclusive with them that we would pay the bill every month from the tenants
and then we'd have to build the tenants back. (···0.8s) So we looked at it saying yeah, this isn't going to work. There's no way
that this I remember this is almost 400 units price was astronomical. (···0.6s) So (···0.7s) one of our partners in this deal worked
for AT&T, so he started calling around we made a contract with Windstream.
(···1.1s) We hooked up to their trunk that was out on the main road in front of the property and we wired the entire property.
(···0.7s) For internet remember 368 units just under 400 units with a stream in between or the creek in between awful around
the bridge. We wired the whole thing put it in and we had the fastest up and down speed in that area faster than any of the
colleges at the time.
(···1.2s) Our tenants were so excited. They didn't know what to do. We let them have free access for the first 60 days. (···0.6s)
And the reason we did that is so everybody would get connected to it have access and feel really really good about what they
were doing. Then after that. We just started billing them. So we paid (···1.5s) just for what we installed and the tenants were
paying us for the usage because we own the entire internet system.
The only thing we had to pay was for the trunk service that we connected Maine to the main system. (···0.7s) I would not advise
anybody to go through building an internet system. It is not what you get into this business for (···0.7s) But it is a possibility.
Typically that is not what we do. Typically we sign in exclusive with one of the local providers that we sign exclusives with cable
companies internet companies everybody and give them exclusive assets at access to the property and they pay us back every
month or percentage of what the tenants pay.
So it's another Revenue source for you that works out great. That was not what we could do in this case. So in this case, we just
put our own system in (···0.7s) so now we've got that going we're generating income. How did we pay for it? One of our
investors actually had to loan prop loan money to the property until we got it installed and build the tenants enough to repay
him because we didn't have any more money left in our budget for another Capital project because we had to save up money
to pay for the roads.
Remember we got to pay the road yet. (···1.0s) So (···0.6s) three years in we can pave the road. Now. We're really making
progress. We've got units fixed up. They're painted. They have a new roof. We're putting on we're Paving the roads. We're
we're thinking we're like (···0.8s) in great shape (···2.0s) and in 2014, (···0.9s) my daughter had a grandma seizure at school.
She's a school teacher (···0.5s) cracked her head on the floor and was in neurological ICU for seven days and during the seven
days. They had we had a fire at this apartment that we lost an entire building (···0.7s) and we had five fatalities. (···2.0s) So we
were dealing with a lot and this is where I said, you know, a of lot times you want to do everything on your own. I could not be
more grateful for having (···0.6s) property managers business partners, everybody else Under the Sun during that period of time
because during that period of time we bought two properties dealt with this and sold a property and our partners literally
carried us through that whole period of time so don't be afraid to have Partners in this business.
Sometimes they will be your your Saving Grace when you're going through a crisis. (···0.6s) And in this case, they were our one
of our partners and (···1.0s) was not the property manager at the time but he drove down and handled everything at the time
of the fire because obviously we were in the ICU we couldn't fly out and leave I was taking care of my granddaughter and we
had way more.
Going on and what we could handle. (···0.9s) He (···0.7s) drove down took care of all of it. He ended up becoming an investor
with us in the deal and becoming a partner in this property. We added him and gave him part of the shares that we had in order
to bring him in.
(···0.6s) He took over management because after you have something like that happen. (···0.8s) And everybody that was there
was so traumatized. We lost our entire staff after that. And remember we've already just changed the whole staff now we lost
our entire staff within a year after it happened the whole staff changed. (···0.9s) It also taught us about the insurance. (···1.2s)
Our insurance was wonderful, it covered everything but the removal of an old building these buildings were built in the early
seventies.
(···0.6s) There's asbestos in any building that's built during that period of time the asbestos removal alone was more than what
our debris removal would have covered had. We not put a writer onto our policy. So we were very lucky for whatever reason
somebody had told us early in our career. Make sure that you have enough debris removal to cover if you have asbestos when
we bought this because it was so old we just put that Rider on our policy our insurance agent knew we wanted it.
And so we had an extended policy for debris removal that thank heavens it covered the whole thing. (···0.7s) Now, one of the
things that happened first of all we were found with no liability. They actually thought it might have been arson. They're not
sure of what the cause was because everything was There was no way to say the cause. (···0.7s) The fire alarms were going off
the fire department.
Was there within minutes everything everything was (···1.3s) considered (···0.6s) Fine from our standpoint other than the
building was destroyed. (···1.0s) Most of the buildings built in the seventies and this is something for you to be aware of most
buildings built in the 70s did not have firewalls. They were not required at that point in time. (···0.5s) So rather than us,
rebuilding the building we took all the money from the insurance and put firewalls in all of our remaining buildings. (···0.9s)
That also from a resale standpoint while at lowered the fact that we had less units.
(···0.9s) There were 12 units in the building. We had 12 less units (···0.6s) while we had 12 less units. (···1.6s) We had safer
buildings because now when we go to market it, we can actually say that every building now has firewalls in it. We were one of
the only properties that had firewalls in their buildings. (···0.8s) We also did that for the sake of our tenants the tenants that
stayed with us in the tennis that were remaining we felt it was in the best interest of everybody to have firewalls put into the
buildings.
(···1.0s) The other thing that we do on a regular basis and just because I as bad as this is I want you to understand there's things
you can do to mitigate it besides the firewalls. We also in every unit we get we put the (···1.6s) fire suppressors that go above
the range (···0.7s) number one reason for (···0.8s) a kitchen fire is a grease fire.
So we have the fire suppressors that attach above the range we put those in every Apartment A lot of people that go into
Apartments don't understand about grease fires. They don't understand the putting water on. It can make it spread can make it
worse. So having that fire suppressor (···0.6s) in your apartments will save you a ton of problems in the future. (···1.5s) So now
that I told you (···0.5s) everything that can go wrong. (···1.1s) And this was only a one apartment.
(···1.6s) After all this was done after we cleaned it all up. We changed the staff again. We got all the rents up. We cleaned it up.
Everything was done. We sold it two years after that and made more money than we initially projected. We were going to make
(···0.5s) and everybody had great returns, but we had to have (···0.5s) certain investors in that deal because for the first three
years first four years, they really didn't get any return year five the investor started to get cash those of us on the management
side.
Remember I said on the management side, we all share in the cash flow the appreciation and principal pay down. There was no
cash flow for us because the investors get paid first there wasn't enough left over for us to get anything until we sold the
property (···0.6s) we made out very well when we sold the property, but it was a long time. So if you're looking at what kind of
assets you want to buy Need to look at what you need in your life right now and if what you're looking for is cash flow (···0.5s)
and appreciation in order to improve your life.
(···0.5s) Don't be looking at properties that it's going to take you three five years with no cash coming in because all you're
going to be doing is working for no money. Yeah at that point. You know it (···0.6s) it's like why are you doing this right now?
You also don't want your first deal to be your last deal.
You want to be more experienced if this had been our first deal? I don't know that we could have hung on long enough to finish
it. You want to be sure that that you're buying things that are in the best interest of you and your family at this point in time.
(···2.0s) Now that being said see how pretty that property is. (···1.4s) Look at this little beauty. (···1.4s) Wouldn't you want to
own this? (···1.3s) George Jetson's apartment complex and if you think this looks like it belongs to George Jetson, you should
have seen the leasing office because it looked like it came right out of the Jetsons good news is it's in Huntsville, Alabama right
by the Space Center there so fits in perfectly, I think that's probably why they designed it that way now while this little beauty is
not anywhere near as pretty as the other one.
(···0.6s) It was a cash cow from day one. (···1.8s) So if you're out looking for properties to buy.
(···1.8s) Do you want to buy the Beast? (···0.7s) Or do you want to buy the beauty? (···1.1s) Because that other one may look
pretty but this one. Investors got cash from the very beginning. (···0.8s) And quite frankly. We had a couple kitchen fires. This is
the one where we had the kitchen fire. I told you then we had to replace. (···0.8s) The the electrical boxes on the side and
everything and this is one thing about buying in a hot market right now.
Huntsville, Alabama is a really hot Market, but it really hot markets where they've got a lot of money coming in and there's a lot
going on. (···1.9s) They tend to (···0.8s) want to start putting in new rules and regulations. And so every time they change the
code they want everybody to bring things up to code as as soon as you have any work done. (···0.9s) Your property is typically
going to be grandfathered in the way.
It's built. But if you have anything that happens if you have to make changes, if you're doing too much new construction, they
may make you bring the whole building up to code. So you want to be very careful is when you're looking at your remodeling.
What are you doing? How are you doing? The other thing is you have to be very cognizant of your loan. (···2.0s) The person who
(···0.7s) looked at buying this from us initially or looked at (···1.7s) taking us from us wanted to go in and (···0.8s) they looked at
the financing it was there and they said oh, this is great.
I'll get this financing. I'm just gonna go in and as soon as the leases are up, I'm gonna empty out the whole project and when I
get a building empty, I'm just going to remodel the whole building at once. It'll be so much cheaper. (···0.8s) Wrong (···0.5s)
because the minute you do that you'll be in violation of your loan. (···1.2s) Your loan is going to require you to submit your
financial statements and your rent rolls (···0.8s) and (···2.1s) financial statement your rent rules and and (···0.8s) stay within
their compliance documents every quarter.
So unlike (···0.6s) your statements that you're unlike your mortgage on your house typically in your mortgage on your house. If
you pay your mortgage and your taxes and insurance are paid and your Escrow in and everything's good, you never hear from
them (···0.6s) that is not the case with a commercial loan on a commercial loan.
Every quarter. You're required to submit your documents. And at the end of the year, they give you a whole nother list of
documents you have to submit and you have to sign off saying yes, all of this is true. Yes. These are my financials. Yes. This is my
rent roll and then they may even send in somebody to examine the property. Typically like most of our properties probably get
inspected at least once a year. Sometimes every other year depending on who the lender is.
(···0.6s) so (···1.3s) I don't want you to think you can go in and get the loan and then drop below occupancy while you're
rehabbing and everything will be fine because that is not the way it works. (···0.5s) If you drop below your financial
requirements for two or more quarters, they could put your loan in what we call receivership (···0.7s) and (···0.6s) I'm going to
talk about that when we talk more about financing, but I just wanted to kind of give you. (···1.3s) Some images and pictures that
the print really pretty property ended up being a real.
(···0.8s) negative cash flow for a very long period of time (···0.8s) and the not so pretty property ended up being a great cash
flow property for a very long period of time so don't (···1.4s) don't be taken in by looks when you're doing it. The numbers are
more important than how the property looks. (···1.8s) Okay. I'm gonna take a break here and then I'm going to talk about one
more property and some of the things to look for and what we're going to do and then I'm going to talk a little bit more about
the numbers with you.
(···0.6s) All right, let's take a break and I will be back with the next section.
(···0.6s) You are (···9.3s) welcome back. (···0.9s) Just to recap where we left off on the last section. I know some of you probably
are looking at this and saying hmm. That's kind of interesting didn't think of it this way. (···0.6s) This is where I (···0.6s) want to
go back over all the different places that are available to be in a deal.
(···1.2s) Once you understand commercial real estate and you understand that how to recognize a deal from a dud there are
multitude of different opportunities available to you and maybe you don't want to be the person that goes out and finds a deal
and puts it all together. Maybe you have money in your retirement account or you have money that is sitting on the sidelines
and just so I give you one more industry term because I know you love it when I do that. (···0.8s) One of the things we call that
when people have money sitting on the sidelines that that they don't have invested that's called dry powder.
So if you're talking to a broker out there, who is (···0.7s) you're trying to tell them about you being in a business you could say
we have investors that have a lot of dry powder sitting on the sidelines. That means that they have money that they have sitting
on the sidelines that they need to invest. (···0.6s) So if you are one of those people you may choose not to find a deal.
You may choose (···0.6s) not to be the managing member. You may just want to deploy your funds into something other than
the stock market (···0.7s) or diversify have your money summon the stock market some in real estate for that diversity going
forward in that case. Yes. (···0.9s) You could be a money investor, but how do you know if the (···0.6s) property that you're
investing in is? A (···0.9s) deal or a dud the best way to know that is to understand what I'm teaching you and what questions
you should be asking if somebody brings you a property (···1.3s) now, I've had a lot of investors, excuse me.
I've had a lot of investors who have ended up becoming managing members and then they'll say, you know, I was gone along
just fine and then I ran into somebody who actually had your training and they started asking me all the questions you taught
them to ask and it took me forever to get through my property package. That's okay because when they were done they
answered all the questions and the person invested with them because they could answer all the questions.
So as a money investor, if you want to invest in a deal like this you want to know who their security attorney is (···0.8s) you
want to be sure that that person has been in the business for a while done a lot of documents and (···0.6s) knows what they're
doing and putting the documents together. You want to ask all the questions about the property that I told Do about when they
tell you. This is an an A or a B Class Property.
Are they just telling you about the property or they telling you about the area go ahead and ask those questions because it's
your money you want to be know what you're investing in and be sure that everything is the way that it's supposed to be.
(···0.5s) Now. The money investor is protected. Remember I said they're protected from the operation because of the entity
structure and the operating agreements that are done by the security attorney. (···0.9s) In order to provide that protection this
is a manager managed LLC and the manager is the (···0.7s) manager LLC.
That's the green box. That's over on the other side. (···0.8s) the managing member (···1.2s) Remember the managing member is
the one that's taking on the liability for the operation. Now I get asked all the time. One of the questions I get asked is well.
(···0.8s) How do I how do I hold that entity? (···0.9s) I don't know. I'm not an attorney and I don't play one on TV. (···0.6s) I can
tell you that we have a couple different entities set up.
We do not become the managing member of that LLC (···0.6s) in the same entity all the time. We hold it in different entities. So
that that we have asset protection for our own assets. This would also depend on the state that you live in because the money

from here is going to go into that entity. So you want to be sure how where it's going to go and what's going to happen. (···2.2s)
That person does have liability for the operation.
Now you're protected from what happens with the building and everything. And remember you're going to have all the
insurance. I told you about you've got the insurance on the building. You've got the liability insurance. You're all covered there.
(···0.6s) The one place you wouldn't be covered is from Bad management decisions. So you do want to take on that role once
you (···0.6s) figure out how to be a good manager and and know what's going to happen. And you feel confident making those
decisions.
(···0.6s) Also the lenders going to require that you have a certain amount of experience (···0.8s) certain net worth certain
liquidity and in some cases depending on the loan. They may actually require you to put money into the investment which
means you'd be on both sides of the deal. So you'll be getting money from both sides of the deal. (···0.8s) the high net worth
individual typically this person is going to be a limited liability partner on the manager side of the LLC (···0.6s) now that person
(···0.9s) Just has to have the net worth or liquidity to qualify for the loan.
(···0.9s) and then (···0.6s) We talked about those of you that don't have any experience. You're just getting started. You don't
want to use your money. You don't you don't have money to (···0.6s) possibly lose up front with your due diligence costs and
things like that. But you want to get into the business you find a deal you recognize the deal you bring the deal to the table and
you can share in the acquisition fee and you become an owner in the property.
Now, I can't stress this enough. I keep saying the owner in a property and I didn't really mean to say that you're an investor in
the security (···0.7s) everybody that's in this is they're not really into a (···0.7s) building. They're not owners of the building they
are but they're really owners of a security. (···0.6s) So everybody that's here is going to share in the cash flow the appreciation
and the principal pay down throughout the life of the property.
Now what that means is you're not going to get a 1099. (···0.8s) For pain interest or getting interest on the property. You're
going to get a K1 statement. That's an IRS document that shows your percentage of ownership in this property. That's what
you're going to get every year. So you're really becoming owners into this. (···0.7s) Type of investment that's a really good thing
for you because once you have that and once you become a part of the deal under somebody else you start to get the exposure
and like I said, if you become a deal under someone like myself under a sponsor like myself or a lot of people that I know that
are in this business.
(···0.9s) They're going to help train you a lot of us don't want to be doing all of the day-to-day operations that we started out
doing when we first started. We want to be training people to do that. So it depending on what you have time for. I know lot a
of you probably are still working.
(···1.0s) If you don't have time to do it, we're gonna say, okay be reasonable with this. How much time do you have? If you do
have the time we're going to figure out what you're good at and put you in those positions and share the asset fee with you
which would be a monthly check probably be a small check, but it'd be a monthly check you would get (···0.6s) for your share of
the asset fee. (···0.5s) But at the time of purchase you would also share in the acquisition fee which typically our acquisition fee
that we charge for putting the deal together and closing.
It is somewhere between three to five percent of the purchase price that money would be divided between the people that are
on the managing member LLC site. (···0.5s) So that would be the manager LLC side would share any acquisition fee and you
would have a percentage of that side of the deal. Now, I'm going to show you later on some different percentages and how
things are divided out but I just wanted you to see that this is what you have the possibility to do.
So depending on where you are in your life where you choose to be you may choose to be a money investor. You may want to
be a managing member if you already have experience and net worth and liquidity. You may want to be a high net worth
individual and not have any liability but get paid just for basically signing on the loan (···0.6s) or you may want to be the deal
person and get started into business now to be that person. Remember the only thing you need to do is be able to recognize
the deal from a done.
(···1.4s) So now that you know, all the people involved in getting a deal together, let's talk about some properties. (···1.8s) The
first thing we're going to talk about is the residential commercial and residential commercial is your multifamily commercial.
(···0.9s) It's going to be basically your apartment analysis. (···0.8s) So we're going to start off five to 25 units. I mean, that's
where a lot of people feel comfortable starting.
What I'm gonna say is there's a couple challenges with this that I want you to be very very cognizant about (···0.7s) first of all,
these are called small unit Investments and with a small unit investment a lot of times the big lenders like Fannie and Freddie
don't want to deal with properties this small. (···0.7s) typically, most of (···0.8s) excuse me, typically most of the (···0.9s) Nonrecourse
loans are going to start at between three to five million dollars.
So the property has to be above that for it to go to a non-recourse loan. (···1.0s) The other is if the property is this small you
can't have full-time management. (···0.6s) If you can't have full-time Management on the property. (···0.6s) You're also starting
to look at okay who's going to be managing this property if we only have part-time management if we're paying property
manager, and they're not there all the time.
(···1.1s) Are we going to be close enough to be able to fill in if they're not there? (···1.0s) I'm not saying not to start here. I have
some very close friends who this is how they started their investment businesses buying smaller units, (···0.7s) but they bought
them close to where they lived and they bought a few at a time. They would they buy like 20 units and then they bought a 15
unit and then he bought a 40 unit so they worked their way up but they bought them all in the same area. So once they had
enough doors together, they could hire a property management company to manage all of their properties.
(···0.8s) Once you get to be between 75 and a hundred doors or 75 to 100 units. (···0.6s) That's that's when you can afford to
have full-time Property Management on your property and what that means is you can afford a property manager and a
maintenance person. (···0.8s) 75 to 100 units very comfortably fits in that range now at 75 depending again.
It's going to depend on the spread and how your numbers work, but if you can afford it, that's where it's very comfortable to
start. It's also where it's much easier to raise money from investors because they know that there's going to be somebody that
is (···0.7s) Probably licensed or somebody that's experienced watching over the property especially if this is your first or second
property. (···1.1s) If not again, make sure that you keep it close to home. (···0.5s) Now. The other is don't neglect your due
diligence because I hear it all the time.
I want to start with smaller properties because all the stuff you told me seems like it's way too much. (···1.1s) All the stuff I told
you is just as important if not more important on a small property because if you make a mistake on a big property, you have
the income from a hundred doors to make up for that mistake if you make a mistake on a small property, you only have the
income from a few doors to cover that mistake.
So let's be very careful that whatever due diligence I tell you to do you're going to do it regardless of the size of the property.
(···0.5s) Now that being said, I'm going to show you two of our smaller units that we bought. (···1.6s) Oliver court and Colony
Woods (···0.6s) now Colony Woods is the one on the top. (···1.4s) Nope Oliver courts on the top. Sorry (···0.7s) all of our court.
(···3.6s) Was 48 units. (···1.0s) Little bigger than what I told you, huh? (···1.4s) And we thought we could have part-time
Management on it. (···2.7s) That didn't work out so well. (···1.1s) It already had the new roofs when we bought it. So that was
good. We had to do some work on the parking lot. We had to build a really really big fence. So you didn't see our neighbor next
to us because (···0.7s) he (···1.5s) didn't really take care of his house.
We even offered to paint his house for him and he turned us down. So we built a really big fence instead. (···0.5s) Now. This was
a property that was coming off of a government. (···0.6s) Subsidy program. So the tenants that were in there had been there as
a government subsidy program. (···1.7s) On a lot of these and I want you to be cognizant. That's one reason I put these up here
is to tell you some stories. (···1.4s) I have lots of stories by the way. (···1.1s) on all of her Court (···0.7s) the (···0.8s) government
subsidy program had been off for for six months when we started to look at it.
(···0.5s) However in the documents of that program the tenants had another 18 months before they had to move out. (···0.7s)
So even though the contract for the subsidy had ended they had another 18 months that they could stay and be subsidized by
the government.
So even though our goal was to buy the property. (···1.7s) Do interior rehabs move out those tenants and put it to market rate
tenants, which is what they call it. It's either subsidized tenants or market rate tenants. We were going to buy it rehabit. (···1.2s)
Put in market rate tenants increase the rents. (···1.0s) Our original plan was to do it in three years, but because those tenants
had 18 months to move out. (···1.3s) We couldn't move quite as fast we could only move out if they violated the lease
somehow other than not paying the rent because as long as they stayed and were subsidized there was no way to get them out
(···0.6s) and most of the tenants knew that so they weren't going to violate the lease any other way now there were two that
we were able to get out one of them.
(···0.9s) Was (···0.5s) just too funny during one of our inspections right after we bought the property. He was in one of the
second story apartments.
(···1.0s) And on the back of this building where their patios and and the upstairs balconies. (···0.8s) And while we were in the
unit next door to him, we were I was out on the balcony looking down because somebody had told me about the Landscaping
that they needed lighting and the Landscaping outside. So I was leaning over the balcony to look down and the guy in the
apartment next door took a whole big bag of pot and dropped it down. (···1.0s) Downstairs into the bushes right next to me.
So it was pretty easy for us to evict him. He was he was just a real (···0.8s) easy one to get out. So that was one unit and we
went in and when we rehabbed it. (···0.7s) We had a few people who came and asked us if they gave up their subsidy. (···0.9s)
Would we let them have a rehab unit which we thought was interesting? Remember what I told you about if you're going to put
somebody in and you're gonna raise the rent you have to pre-qualify them. (···1.0s) And we told them we would do that but we
had to pre-qualify them.
Now. The interesting part was to get on the subsidy program to begin with they had to make (···0.6s) less than the median wage
in the area like 30% less or something. (···0.8s) And to qualify for the new market rent, they had to make a little above that and
interestingly enough some of our tenants managed to make that with the people that they had living in their unit. (···0.7s) So
we were able to convert a few of them. But the rest of them we had to wait until those leases expired before we were able to
(···0.6s) convert the rest.
(···0.6s) Also, if you are getting a property that is on any kind of a federal subsidy program. (···0.5s) Please make sure that you
understand if there's any kind of specialty software that you need to have and are there going be to any? (···0.9s) special
reporting requirements (···0.8s) This one did not require that however, we had another property that was 100% rent and
utilities guaranteed by the government.
We had a (···1.2s) contract that the rent and utilities was paid by the government. (···0.6s) However, you had to have special
software that you had to qualify the tenants through you had to submit all of the invoices through that and you had to have
audited financials every year. Now. The software was more expensive than anything else. We would have used and the audited
financials.
Typically we do not have audited financials every year. So those were added expenses that we had to build into our statement
that we would not have normally build in when we were looking. So anytime you're looking at something that's a subsidized
payment. Make sure you understand all the cost before you go through. (···0.9s) Now Colony Woods was a totally different by
the way. We had planned on three years on all of her Court. (···1.2s) those tenants hung on so long and we were in a state that
it was a little harder to do evictions than (···1.1s) Some of the other states we were in and these were earlier on in our investing
career.
We learned a lot with these (···1.0s) it took us actually four and a half years before we got it to the market rate and to the full
cost that we wanted to get it to. So remember when I said if you think it's going to be three years you want to give yourself five
years just in case (···0.6s) very glad we had a longer loan on that property. So we weren't forced to refinance after the three
years.
(···0.9s) Now the one on the bottom Colony Woods (···0.5s) this one. I've got a great story for you on this one had lots of stories
but this isn't a great town (···0.8s) Colony Woods was in Aiken, South Carolina, which Aiken is just outside of Augusta, Georgia.
And (···1.9s) of course that's where the Masters is and we're big golfer. So we were very excited to get this one and there's a
great golf course in Aiken, too. (···1.5s) Thought this was perfect and a beautiful you can see these are really nice (···0.6s)
Apartments.
(···1.0s) They had been completely remodeled by someone who came in and supposedly remodeled them to be condoed.
(···0.8s) Then the economy changed the condo Market died. (···0.6s) And so they kept them as apartments and they were selling
them as Apartments. (···0.5s) So when we went in and looked they looked just like they do anything outside. They looked really
nice when we went in. However when we got inside the units.
(···0.8s) The way that they remodeled it they remodeled the kitchen so that there was no room for a dishwasher in the kitchen,
even though they were making it a condo. (···0.7s) They did not put enough electrical power in there to have a washer and
dryer in the units. They (···0.7s) they just did a horrible job on it. They were awful. So (···0.9s) When we first looked at it and saw
the price and what we ended up having to pay for it was totally different. However (···1.0s) It was a small unit.
These were only 34 units. (···1.3s) And everybody who looked at it who went to buy it was more of a mom and pop person who
was gonna buy it with their own financing trying to get local financing things like that. (···0.6s) And they it just was impossible
for the amount of money that you needed to raise in order to go in and do the repairs that needed to be done to make these
functional again. (···0.7s) So we ended up being able to get it because we were the only ones who qualified for the loan now,
we weren't able to do the kind of financing we wanted to do we did do a syndication just like I showed you we brought in
investors.
We did a five-year. Hold on it. (···0.8s) On this one. We we set it up that if we finished early we wanted to refinance. (···1.5s)
And hold it for a long period of time we could because the location was so great. We thought this would be a long-term hold.
(···1.7s) After we were in it for probably maybe four or five months.
We had done all the work. It was up in operational. We're collecting the rents life is going great, but it's a small building. It was
only 34 units. So we had a part-time manager that was there and she was there a few days a week had a pretty regular
schedule and then her sister got sick and she had to go out of town. (···0.8s) so our partner (···0.8s) Lived in North Carolina. This
was in South Carolina. He drives down from his office in North Carolina on the 5th of the month to collect the rent checks.
(···0.8s) And he goes into the office to pick up the rent checks that people were supposed to put through the little deposit box.
(···0.6s) And lo and behold there are no rent checks. (···0.8s) Not a single rent check. (···2.0s) So he called my husband. He said
what do you want to do? There's no rent checks here. It's a fifth of the month and not a single person is paid rent. (···0.8s) so
after the fifth the rent is late, so (···0.9s) hisman said just (···1.1s) tell everybody there's going to be a late notice.
So he sent out a memo to everybody that they were all getting late late charges and the rent had to be paid by the 10th.
(···2.8s) He goes back on the 11th. And guess what? (···1.4s) Not a single rent check. (···1.3s) So he called my husband and said
(···0.5s) what do you want to do? (···1.2s) Not a single tenant is paid rent. (···1.1s) And my husband said well, we've got to take a
stance.
He said put an eviction notice on everybody's door. (···0.8s) So we put the three day notice to evict on their door said if they
didn't pay in three days, we were going to go to court and evict them all. (···0.7s) And all but two tenants paid their rent.
(···1.2s) And we found out that those two were the ring leaders that started the whole thing and they said well, there's nobody
here to manage the property. There's nobody to talk to there's no way they evict us all if we all don't pay our rent, they'll end
up just giving us a month for free and then we get all that money in our pocket and they gave them this whole big story and
(···0.9s) they wound everybody up and they all agreed to do it.
So once they found out we were serious they started paying but then after that there was just always a leg we had a hard time.
So we ended up giving in and putting full-time management. We bit the bullet once we got it rehabbed. (···0.6s) We put fulltime
Management on the property.
We use part-time maintenance, but we had full-time management. So it really went into our budget. (···0.6s) But once we had
full-time management, we stayed 100% occupied and we were able to raise the rent. (···0.7s) So one of the things that I always
want to impress on people is I understand wanting to have the smaller properties and and we did okay on these but they were
not our Great Deals. They were were by no means did we do as well as we could have (···0.8s) if you're going to have small
properties like this, they need to be close to where you live so that you can have control and that you can show a presence on
the property so that your tenants know there's somebody there to watch them.
(···2.0s) Now the next one. (···2.0s) There's a few stories on this one. This one was almost 400 units (···0.6s) in, South Carolina.
(···1.2s) And this was a complete rehab we had to do a property repositioning.
And by the way, that's what we call it instead of rehabbing. It's called a repositioning when you're doing (···1.4s) Commercial
properties it's a repositioning so we had to do a property repositioning. (···0.8s) we had to do the (···1.3s) Roads, we had to do
the roofs. We had to do the Interiors. We had to do the Exteriors. (···1.3s) Pretty much all of it. (···0.8s) Had to do the pools
tennis court You Name It We had to do it.
(···1.4s) Surprise that we didn't know even though this was right along the interstate and within range of five colleges. (···0.5s)
There was no (···1.9s) internet on the entire property (···1.2s) no internet on the entire property because it had been previously
owned by a religious cult. (···1.5s) and I (···0.9s) don't use that word lightly.
(···2.4s) When I say called I mean the kind where the people are not allowed to watch TV. They're not allowed to have internet.
They were not allowed to communicate with the outside world and they were on 60 Minutes and a few other (···0.6s)
investigative shows. (···0.9s) multiple times (···1.1s) what we didn't know was that the owners belonged to that called and used
this property (···0.6s) to put their management into they had their managers were here.
(···0.7s) They did a prison ministry, but not a Ministry where they (···2.1s) ministered to the people in prison more like they
brought them out and put them into the apartment complex after they came out without any rehab. (···2.3s) I would have been
okay, if they were using it to rehab and they were providing guidance. There was no guidance and there was no rehab.
(···1.3s) And so we had to do a complete management and tenant repositioning on this property, too. (···0.9s) So (···0.8s) this
one taught us a lot. (···1.0s) There wasn't going to be any cash flow for two years. We ended up with no cash flow for over four
years the investors starting getting cash flow a year five by the end of year six. We were able to sell it and everybody got very
very significant returns. (···1.4s) But this was a property that has a lot of stories and it's because of properties like this that I tell
you.
If you are not experienced (···0.5s) you do not want to start out with something that does not produce cash flow to begin with
(···1.0s) And since this property I've now added (···0.6s) make sure you have internet to my due diligence checklist not
something I thought I had to do before. (···1.7s) I will give you some of the things that we had to do on this property just so you
know that.
(···0.8s) You can make mistakes and still make money because that's everybody's greatest fear is if we make a mistake. (···1.3s)
We're going to lose everything. (···0.8s) No, remember this is a business of averages. (···0.8s) We made mistakes here, but we
still made money (···0.6s) and I want you to understand if you buy it, right? (···0.9s) Then you can still make money.
(···0.8s) But don't be afraid of the mistakes. I'm going to take a break. I'm going to come back and then I'll tell you some of the
things that went wrong on this property. (···1.0s) We still made money, so don't panic. See you soon. (···14.6s)
(···0.6s) Here, welcome back. I know that was a lot of information and you are probably thinking she has got to be kidding. She
wants us to do all this and we don't even know if we're going to get the deal. (···1.2s) I'm sorry. Yes, I do want you to do all that
you're not sure you're gonna get the deal (···0.9s) and here's the reality a lot of it is going to be kind of pre-done for you and
you're going to get a property package from the broker and the property package has a lot of this information in it already.
So it's not like you have to go out and go digging for it and have to mind for the information a lot of it's gonna be in the
property package already. (···0.7s) What I want you to do is be prepared to ask questions for things that may be missing from
that property package. So that's what I just went through and I went through probably way more detail than you needed to
have right to start out.
(···0.8s) But this is all the things that if if you were bringing a deal to me and you wanted me to be an investor in your deal.
These are questions. I may ask if you were going to ask me to sponsor a deal for you if you were going to ask me to raise money
from my investors and be in your deal. These would be questions I'd ask (···0.5s) and so I just want you to understand that when
you're going in and trying to decide is it a property or is it a deal?
These are the things that can make the difference? (···0.9s) A lot of times if the Brokers putting out the property and he hasn't
changed the taxes and insurance from what the seller's paying. He knows those numbers are going to change if he's
experienced in the business. He knows those numbers are going to change if he hasn't changed them then, you know, (···0.9s)
he's trying to ask too much for the property because he knows when it's your turn to buy that those numbers are going to
change in his property package when he did his proforma if he hasn't put in anything for management and it's a property where
he knows.
There's going to have to be management. (···0.8s) Then again, he's just trying to get more for the property than what it's worth
because he knows that whoever buys it is going to hire management to be on the property. So those are the kind of things that
this may already be done for you the the property package probably already has a proforma in it.
(···0.5s) What we're doing is putting together our own proformity to see if our story is the same as the story the broker is telling
we've got the actuals or supposed actuals from the seller which (···0.7s) probably 95% of the time when I get actuals from the
seller, they are actuals. I know you hear stories that they you know, it's not right and they're not true and everything most of
the time they are because a seller wants to sell the property. They're they're not gonna put out things that aren't true because
if they want to sell they they want it to be able to be financed and they know all this is going to be checked when it goes to the
lender so they put out the real numbers (···0.6s) where you you get things that differ is in the performance is when the (···1.6s)
broker is putting together the proforma and putting it out there when they put together their five seven 10-year Pro form of
how the property is going to perform.
Now, what they may do (···0.6s) is tell you how the property is going to perform in three years.
If you bring all the rents up to Market rent, then the property is worth this much, but they want to charge you that much today
well, It's going to cost you time and money to get to that much. So you shouldn't pay that price today. So we don't buy on
performance. We buy on what the actuals are what it's worth today because we're going to put the time and money in to make
it more valuable in the future. (···0.8s) So I want you to understand. Yes. I went into a lot of detail.
Yes, there was a lot to look at but what you're really going to be doing is verifying and checking numbers that should already be
there in the package that you receive from the broker. So hopefully that (···0.6s) Kind of put your mind a little bit at rest as you
go through now, I'm not going to go through any more of this spreadsheet right now. We just went through the income and
expense. The rest of this spreadsheet is all stuff. We're going to cover later is no sense for you to look at it right now. That's not
important.
We went through we know what our income is. We know what the expenses are. (···1.4s) But I just wanted you to see there are
some other things that are out there and this is one of the tools this is this is from a software that my husband developed and
we work together on and (···0.6s) one of the things that I found difficult and coming up with a projected rents was when you
have (···0.7s) several different types of units and some of them have been rehab some of them.
Haven't you got different kinds of bedrooms and bathrooms and stuff. (···0.7s) How you do come up with what you're projected
income is or what your potential income is? So what we did in the software is we actually laid it out where you can put in and
you know by example on here. It has one bedroom one bath. It's not renovated (···0.6s) and the current rent on it is $500 and
the market rent is $600. So it's (···4.5s) already below rent.
It's already $100 below Market as it sits. (···0.7s) But then the one bedroom one bath that is renovated. (···0.5s) They're getting
$700 (···0.5s) and the market rent is seven. So they're at full Market rent on that. So there's a couple things to look at there is
on the units that are renovated that they've already renovated. They're already at full Market rent. So you wouldn't have a big
bump on those the most you could do is probably three for three to five percent increase annually now in some markets if the
increase is higher, that's great.
But on an average Market you you only go up about three to five percent because you don't want to price yourself out of the
market. (···1.0s) the same with their two bedrooms, if you look at the two bedrooms, the current rent (···0.6s) on the ones that
have been renovated is 7 (···1.4s) and (···0.9s) the market ran 700. Now what I found interesting here is it says the one bedroom
is 700 and so is a two bedroom what that tells me is that there's (···1.2s) probably not a big difference in this market that you
have people that are probably living (···0.7s) in the one bedroom who really needed two bedroom or people living in a two
bedroom that need a one bedroom because they're willing to pay the same amount of rent.
That's not very common. (···1.4s) Two bedroom two bath here. That's not renovated. (···0.6s) The current rent is 600. The
market rent would be 700.
So if we renovate it, we can get a hundred dollars a month what we need to know here and what you would look at and what
this helps you with is. Okay. How many more units do we have to renovate? (···0.6s) How much is it going to cost us and how
long will it take us to recover that cost? How long before we get our money back? Is it to going be worth what we have to put
into it? Those are the kind of things that this really allows you to start looking at and seeing what your potential the other thing.
I want you to look at and (···0.5s) just so you know a lot of times when you get a package from a broker. This may be broken
down for you already. If not, you can put it in and you can play with the numbers yourself. (···1.1s) But the other thing you need
to look at is if if a broker is saying to you well, if you renovate the units you can get a hundred dollars a month more rent or if
you renovate the unit. You can get a hundred and fifty dollars a month more rent. (···0.5s) What we want to know is is that a
proven number? (···1.2s) Based on the number of units they've done the number that are already renovated.
(···0.7s) They've done (···0.6s) 50 units here that are already renovated that they're getting more rent on what bothers me a
little bit is they're not getting any more rent for their two bedrooms and they're getting for their one bedroom. So it looks to
me like the $700 a month is kind of their Max that they they can't push it any higher than that because if so, they're two
bedrooms should be renting for more than what they're one. Bedrooms are looks like there's something in that market that's
capping that rent on those units at the $700.
Now the other that you want to know is if they say well we've already renovated units and on the renovated units, we're
getting $700 a month, but then you go in and you look at this and you find out they've only renovated five units and they're
getting $700 a month of five units. That isn't a proven Market. They've got five people to sign the higher lease on that. That
doesn't mean you're going to get the $700 on all of it.
You want about 20% of the unit. To already be renovated for you to know that there is a proven market for it. You want 20% of
what's there at least 20% to already be renovated and be collecting higher rents for at least six months to a year before you
know that that's a proven number in the market. So be very careful. If especially if they did like five or ten units and those units
were renovated over a year ago and they haven't renovated anymore and nobody else is paying higher rent.
That would be a red flag to me as to whether I could really get that higher rent. So those are just little things for you to look at
when you're looking at this analysis, but this is a prime example of what you may see in a property package. That would be
something that would help you to make your business decisions. (···1.7s) Now this sheet.
(···1.1s) this is (···1.4s) Little small for you to read I'm hoping you can get it in another form, but I just want you to kind of look at
it and see this is pretty much the same thing that we saw before but the difference is you see the First Column that's in blue. It
says the stated in place income (···0.7s) that is the beginning of the story that I talked to you about. The stated in place income
is the seller's numbers.
So on this spreadsheet you could put in your stated in place income and then build your numbers from there. So I you know just
as an example not going to go through everything but like on this one they have repair and maintenance is a stated in place
income or stated in place expense from the seller of 75,000. (···3.5s) In the analysis. We (···1.2s) I just want to be clarify here so
you don't get confused.
(···0.7s) Year one the 2021 year that's on here. You see the numbers are much smaller. That's because that's a partial year this
software program goes from when you buy the property. So this isn't a calendar year. This is a partial Year from when you buy
that's why those numbers are so much smaller didn't want anybody think I cut those expenses down like that. We didn't do
that. (···0.5s) But what we did the years going forward is we took their numbers and just added a percentage to it each year
because we kept that number the way it was even though we were going to put some repair into it.
(···0.8s) The other numbers going across the same thing. We kind of just took them and went with it and just added
percentages. So be careful about what you have (···0.6s) the taxes. However (···1.5s) the taxes (···0.7s) If you look at it (···0.6s)
on the stated in place, it said 45,000 if you look at the taxes on don't go to 2021 because that's a partial year again, go to 2022
and (···0.6s) that would be something we'd want to like highlight for you to be able to see on (···1.0s) the taxes on year 2022
(···0.6s) it jumps to 73,000.
The sellers taxes were 45 hours are going be to 73 because the property will be reassessed. This is a point of sale assessment
state. So where this property was point a cell assessment means when the property sold they're going to reassess the property
(···0.6s) at the new purchase price.
So at the purchase price is being offered at look what a difference that tax number makes now, you know why we call the tax
assessor and get the calculation in the area where the property sits because that's a major difference in taxes there. And then
after we have the reassessment we just have it going up a standard percentage from there. (···0.6s) Those are just some things.
I wanted to point out to you. And in this case, we did it 10 year not all analysis will allow you to do it 10 year but a lot of the
loans that are available right now our 10 year loans for you to get more of a standard. Rate (···0.7s) on your (···0.9s) interest
rate. The other thing you'll find on some of these 10-year loans with with Freddie. Mac is that you'll get three years of interest
only they call it IO three years of IO and then you go to an amortization for the next seven years.
Those three years of I/O allow you to kind of build up your cash a little bit before you get into having to pay the pay down the
principal too gives you a little kind of jump start. And the reason that they do that is so that they want you to be successful.
They want you to have enough money to get the project going do whatever Capital Improvements need to be done and on all
the loans and we will get into this (···0.6s) in detail later on all of the loans are going to require that you put money away for
Capital Improvements along the way they're gonna escrow the taxes the insurance and capital Reserves.
On the capitol reserves, you're going put to money away every month. You're going to pay it right with your mortgage payment
just like you do the taxes and insurance, but you can also draw on that and most lenders will let you draw once a quarter.
So let's say I go in and I rehab these units and I put in new flooring and appliances and things like that. I keep all of my invoices
after I pay the invoices I get the cleared checks and I submit that to the lender of what I've done that quarter and they
reimburse me from my capital reserve account. The reason the lenders do this is they want to be sure that you are putting
money back into the property. If you're not putting money back into the property that capital reserve account sits there and
just keeps building up and they hold that because they know if you're not putting money back in the property is probably going
downhill and they're to going have to put money back in if they take it back.
So look at that capital reserve account as just another savings account that you have with rules and regulations to be able to
draw on. (···0.7s) So that's going to be a line item that you'll see all the time. And in this case. It's like $60,000 a year that we
have to put into capital reserve but it doesn't just sit there.
It's our money to be able to use but we have to use it for very specific items that the lender has given us a list for. (···1.8s) so
again, I'm just kind of (···0.8s) giving you some explanation as to what these things are. (···1.3s) Now this is just showing you
(···0.6s) another software packaging and I'll talk about it later about different packages and things that you can get to make
your life easier. Like I said when we started out none of this was available. We had to create a spreadsheet for everything and I
would keep going back and redoing stuff.
This one does a 10-year and it gives you not only all of your returns and all of the things that you need to have for the lenders. It
also breaks down for you what you're (···1.0s) occupancies are to going be and all the different criteria that you need to have in
order to be able to submit for the lenders and for your investors to help you along the way so I don't want you to look at this
and try and analyze it right now.
I'm just trying to expose you to what you may see and what might be in the package (···0.6s) once we go through and you start
to really understand more about the products and what goes on I gave you the numbers up front. I gave you how we do
preliminary analysis up front. (···0.8s) As we go through the next few sections, I'm going to be teaching you more about the
product. Once I teach you more about the product. We're going to come back and tie it all together and show you how these
numbers come together and why you do things the way you do with the numbers at that point in time.
We're going to get into what this means. But I also just wanted you to see that this stated in place that is going to be something
as a term. You're going to hear. It just means the beginning of the story. That's the seller's numbers. That's the stated in place
income. (···0.9s) Talk to that talk about that when you're talking to Brokers if you want to broker. To (···0.7s) think that you
really know the business what's going on?
You want to say really we only buy unstated in place income not on pro forma when we buy we buy on stated in place not on
pro forma. So that's another little buzz term for you to start putting in there as you're starting to go out and Market your
business. (···0.6s) This is the last spreadsheet. I'm going to show you right now. I promise I won't do any more at this point in
time. (···0.7s) I know for those of you that are C students your heads are spinning and you're like, okay Diane get it over with I
don't want to do this anymore.
(···0.5s) But once I break it down for you and you start to see how it comes together, you're gonna see that these are just bigger
versions of the small one that I have on white paper for you. (···1.4s) Again. This is going back to the stated in place spreading it
out for 10 years and it's talking about (···0.6s) what your year ends are gonna look like how long you're going to hold it the type
of ownership that the net operating income your bread your percentages.
This is very detailed. But one thing it does at the bottom is it gives out the equity return for the investors that are there? It also
talks about what your returns are to going be now. I know I've talked to you. Lot about having partners and having people in
the deal and what goes on (···0.5s) one of the questions I get. All the time is is I get people want do to a deal and they say, you
know, I I think this is a deal I want do to it and we get down to these bottom numbers and there's enough money to pay the
investors so we can (···0.5s) run the property we can pay the investors but we get to the bottom.
There's no money left in the deal for you and I so we're going to work for five years seven years Ten Years and we're not going
to make any money on the deal that (···0.9s) Sorry guys. I'm way too old to be doing stuff for nothing anymore. This is too much
work and too much risk, and I'm sure you got into this to make money.
So we have to look at it that we're not looking at this just to get a deal done you're looking at this to make money. So we have
to look at is there enough money for everybody that's involved in the deal to get paid. (···0.5s) That's the way we want to go
through and make sure and not all software analyzes down the whole way to not only know (···0.6s) that it's a deal because it
could be a deal but it may not be a deal for us.
It could be a deal for somebody who's paying cash that doesn't have to have the mortgage and have to have the Reserves and
all the things that we do could be a deal for somebody who's not bringing in investor. So they don't have to pay a seven percent
or an eight percent return to investors could be somebody who who doesn't have all of the other things going on that we do
(···0.6s) we're doing this. We're we're gonna put New Jersey we're going to run this as a business we're going to have managers
on the property. We're going to have asset managers.
We're going to run it as a business. We're going to take care of our investors. Make sure they get the return and in addition to
their percentage. The investors are also owners with us. I mean that's part of the risk of the investment their owners, they get
their percentage return and they share any Equity at the end of the deal. So I want you to understand as we go through and I'm
to going break this down for you in the next slide everybody that's involved in this transaction is an owner everybody owns a
piece of the deal (···0.6s) everybody shares in the cash flow the appreciation and the principal pay down throughout the life of
the property (···0.6s) now how they share in that will depend on where they fall into the transaction what kind of shares they
have whether they have (···0.5s) shares in the actual property if they're money investors with priority Investments (···0.5s) or if
we're managers.
We take (···1.4s) a secondary position to the money investors, but I want you to see that's why this is so important.
If you don't go through and know if the property makes money and how it makes money and you can't write a good story.
(···0.8s) Then we don't know whether there's anything left to share. (···1.7s) so (···1.8s) Real quickly. Let's talk about how we're
going to do this. And this is only a rough draft. This is just how we put our deals together and every deal we do has a very
similar pattern to this.
(···0.6s) For every property we buy we set up two LLCs in this state (···0.6s) where the property sits. We don't set them up our
Security and Exchange attorney does when they do all the paperwork all the operating agreements and all the stuff you have to
do to stay legal. (···1.0s) They set these up for us. They write the operating agreements. They do all the work. (···0.6s) Now. The
first one the blue box is the building LLC. That's the one that owns the property that building LLC.
(···1.1s) The investors who put the money into the deal. They're at the bottom of the Box. They are the money investors now
their money is 100% at risk because they are investors in the deal. (···1.0s) Just like if you invest in stock you buy stock your
money is 100% at risk, it could go up and you can make a lot of money. It could go down and you could lose it all the good news
with this is one reason why a lot of people like to invest in real estate is because a very rarely goes to zero which means their
investment very rarely goes to zero even if the property doesn't perform exactly as we wanted it to you can usually sell the
property and at least pay off the mortgage and return some of the money or all of the money, even if it's not the greatest
return (···0.5s) so far.
We haven't had that issue and I'm hoping we never do but that's one reason why a lot of people (···1.0s) like to have especially
retirement money or (···1.4s) their money that they're trying to say for retirement.
They like to have it in real estate because it can the real estate can be secured by financing. (···0.6s) They are additional
investors with the bank. So they feel like they're they're taking a secured risk that way (···0.7s) and because they feel that the
real estate very rarely goes to zero. (···1.8s) Now those investors their money is a hundred percent at risk. It is at risk, but just
like it would be in the stock market because they are investing in the security.
However, they're protected from the operation in each other through strong operating agreements written by the security
attorney. Now, those agreements have all kinds of Clauses written into it and I'm going to go through all that with you a little
later on when we get into more detail, but they are limited liability Partners in the building LLC. (···0.7s) Now (···0.5s) the
managing member of that building LLC.
You see I have a line there the managing member of that building LLC is the manager LLC which is the green box we have over
here. (···0.8s) Now this manager LLC. (···0.8s) That's the people it took to put the deal together and that could be any number of
people. (···0.7s) The managing member is usually going to be the person who's going to make the business decisions for the
property. That's going to be the person who is (···0.5s) directing what's going on.
Typically the lender is going to put requirements on the managing member. They're going to want them to have some
experience. They may want them to be on the loan. They may want them to have money in the deal. That's that's a little iffy.
Some lenders want them to have some money in the deal not a lot always but they want them to have some money in a deal
some lender don't it's (···0.9s) and I'm gonna go into that when I start talk more about financing but sometimes they do (···0.6s)
now H&W stands for high net worth.
Now the thing I have to tell you about that managing member, that's the person who's taking on the liability for the operation
because they're making all the decisions. They're doing everything the managing member is taking on the liability for the oper.
patient (···0.8s) not for the property but for the operation. (···1.3s) The H&W is a high net worth individual. (···1.5s) Now (···0.6s)
depending on how large the property is.
You're buying how much? (···1.3s) Liquidity the bank requires what kind of net worth they require very often you partner with a
high net worth individual to sign on the loan (···0.6s) with the managing member in order to get the deal done. Now remember
I talked about (···1.1s) not necessarily wanting to get into a property that doesn't produce cash flow to begin with that doesn't
fit the lending criteria.
That is (···0.7s) Below the occupancy levels and all those kind of things. Here's one reason why you may not want to do that.
(···1.4s) If you have to get (···0.7s) a bridge loan that does not qualify for traditional financing those Bridge loans are going to be
recourse loans. Whereas if you get traditional commercial financing that meets The Lending criteria, those are non-recourse
loans.
It is much easier to get a high net worth individual to sign on a non-recourse loan than it is to get them to sign on a recourse
loan. (···0.7s) So if you start out and you're trying to build your business it much easier not only to get financing but to get high
net worth individuals if you're starting with a performing asset (···0.6s) and then the last one I show on here and by (···0.8s) this
is by no means the only people in this but I just want to make it easier.
It's the person that brings the deal to the table. So let's say that you don't have any qualifications. You don't have any investors.
You don't have high net worth and you're just starting out in the business and you're thinking why did I take this course? What
am I thinking? There's no way I can do this. (···0.9s) All you have to do is learn how to recognize a deal from a dud and bring the
deal to the table and you can take it to another managing member. They're called sponsors. (···0.7s) You take your deal to a
sponsor the sponsor will do the deal.
(···1.5s) Either partner with a high net worth individual or a lot of sponsors are high net worth individuals themselves and you
get a percentage of the deal for bringing it to the table. So in many cases, it could be anywhere from 15 to 25% of the green box
that you get just for bringing the deal to the table. You don't have to have any credit. You don't have to have any money. You
don't have to have any net worth. You don't need anything. What you need is to be able to recognize a deal from the dead.
(···0.9s) And you get to share in many cases you get to share in an acquisition fee, which we haven't talked about yet. But as
money you get up front for doing a deal (···0.5s) you share in the cash flow the appreciation and the principal pay down
throughout the life of the project. So you're starting to build your cash. You're building your net worth and you're building your
experience and all you needed to know how to do was recognize a deal from a done. (···1.1s) So that's where I'm going to leave
you right now before we start into our next chapter.
(···13.5s)
(···0.6s) You are (···9.4s) so where we left off. We had just gone through the revenue looking at the income of the property. And
remember I talked about taking just the sellers number. That's the beginning of your story and then we're just gonna start
writing our story now we started with the sellers and now we're going to start writing our story.
(···0.7s) So I near one (···0.5s) on your Revenue. Remember, we're not changing it a whole lot unless you think you have time to
implement those changes, but please don't ever think you can change everything because you can only make the changes
based on the leases that will be renewing or new leases that are in place for the tenants. (···0.6s) So now we got through that
Revenue. We're down to the total income. That's what you're going to have for your year one.
(···0.7s) So let's begin with expenses. Now this next section that we're going down to is expenses. (···0.7s) And the first two
items that we're going to look at. (···0.8s) I want you to look at what the seller's numbers are. (···0.9s) And throw those out the
door just like you did. (···0.8s) With the other now, we'll keep them in the background. You don't have to throw in the whole
way out the door. Just put them in the next room so that you know, we have them but here's the thing on taxes.
(···0.9s) The taxes are going to change and taxes and insurance are the two largest expenses that you're going to have on your
property. So you want to be very very careful about what you're doing and what you're putting in. (···1.0s) The other thing is
they're too expenses that you have pretty much no control over. So we have to be sure we know what's going to happen and
you want to be very conservative you want to anticipate the changes are going to be made (···0.5s) now, you will hear from a
lot of Brokers and people well, you know in this state you only reevaluate the taxes every three years or in this state.
It's a talk about Texas. It's a non-disclosure State. You know, what it is a non-disclosure State for the sale price, but you know
what? It's not an undisclosure State for the mortgage. So, you know think that the appraisers are smart enough to take the
mortgage and gross it up and say Well, if they have this much of a mortgage, they must pay this much for the property they can
figure it out (···0.7s) now.
(···0.8s) A lot of times because the taxes are assessed in arrears and you pay the taxes in arrears. You may not have that big tax
increase the first year, but it's better for you to put it in starting at year one and then increase it. (···0.7s) Here is how you're
going to do the taxes. And this is the only way you should do it never ever ever ever ever ever (···0.5s) go to the appraisers
website and do the calculations that they have on on the website.
Those websites are set up for you to be able to calculate residential property single-family Residential Properties. They are not
set up for you to figure out what the taxes would be on a commercial property. (···0.6s) This is where you have to get on the
phone. You have to make a phone call. (···0.7s) Call the county where the property sits. (···1.5s) Tell them (···0.7s) what kind of
property you're going to buy.
Sometimes we even give them the exact address and tell them that you need to know. (···0.7s) How you would be able to
calculate what your taxes may be in the future. (···0.8s) Don't you don't have to give them more detail. You need to know how
you would calculate what your taxes may be in the future. (···0.6s) We anticipate that we may have to do some Capital
Improvements. There may be things changing on the property (···0.6s) in order to be sure that we are building in sufficient
funds.
(···0.5s) I need to know how you're going to calculate the taxes. Can you please tell me the calculation? (···1.0s) and (···0.9s)
don't assume that, you know, let them tell you step by step what the calculation is. (···0.6s) Some areas take 20% off for land.
Some people take 15% off for land. Some people will tax the land at one amount and the building at another amount.
(···0.6s) You never know. You want to know you want to know what the calculation is? (···0.7s) What the current millage rate is.
The millage rate is the cost per thousand. They're going to charge you for taxes. You want to know what the current millage
rate is (···0.5s) for the area where your property sits (···0.6s) and what any anticipated millage rate may be the reason you want
to ask that is a (···0.8s) lot of times they've already put in for a tax increase but it hasn't been approved and they'll say Well, it
hasn't been approved yet.
But the new millage rate is (···1.1s) I would go with the new millage rate. It may not be approved yet. But if there's a chance it's
going to be higher. I'm going to put the Higher One in so that I'm anticipating the highest rate. (···0.6s) I learned the exact
calculation. (···0.8s) I have them walk through I (···0.6s) do it in a sample. I may use like five hundred thousand dollars as my
sample.

Just so the numbers around I walk through it with the assessor to be sure. I've got the the calculation correct. Thank them for
their time and then based on what I think I'm to going pay for the property or what the asking price is since you don't know for
sure what you're going to pay. (···0.7s) I would calculate what my taxes are going to be. (···1.4s) then (···1.0s) going forward and
I haven't gone forward on a of lot them, but since I'm on taxes right now. (···0.8s) On this when you'll notice that like on 2009,
it's 56 then it goes up to 67 and 69 the big jump between 2009 and 2010 was we knew when we bought this property we were
going to do a lot of Capital Improvements at first year.
So even though we build in higher taxes for year one. We also put in a big jump for Year too because we felt if they knew that
we put all this money into the property year two we may get reassessed again.
So we built in that higher number going into year two (···0.6s) then after that after all the money was put in the value of the
property was only going to go up based on the income after that. So we just did a percentage increase on the taxes going
forward, but please I cannot stress this enough do not go based on what the sellers taxes are. (···1.0s) Learn from the tax
assessor when and how your taxes will be reassessed and (···0.5s) find out how to do the calculation yourself so you can
calculate your own taxes.
(···0.7s) now insurance (···0.7s) this is way easier. (···0.9s) Remember the insurance agent. I told you that you wanted to have
way back in that other tape. (···0.9s) You're going to call your insurance agent this time you are going to give them the exact
address of the property because the insurance agent can be a big help to you. (···0.7s) They're gonna know they're gonna want
to know the age of the property the year of the property things that have been done.
But the good thing the insurance agent can do is they can look up the history of that property. They can look up and see if
there's been any claims on the property. (···0.5s) Are there any issues with it? They'll pull out remember I said they have an
actuary account for the crime and stuff. They're going be to able to tell you can that property be insured the way it is are there
going to be anything that they won't insure on it so that there's any writers and that's a question.
I want you to be sure that you ask your insurance agents. This is a (···0.7s) this is a new thing that has come up in the last
probably 18 months on insurance. Is that (···0.9s) There are certain writers that they can put into your commercial policies
(···0.6s) of things that they will not ensure (···0.8s) and one of the things that has come up that they are not ensuring is they will
not ensure against assault.
(···0.6s) Has never been in any policy we ever had before but if you're in an area where there has been certain percentage of
assault or property where there's been a certain number of assaults on the property. They will no longer ensure against assault.
There's a few other things that they have started to put in that they will not ensure against (···0.9s) this has never been an issue
before but it's something you need to know because then you would have to buy a (···0.7s) separate Rider policy to cover you
for that.
The last thing you need is to have a claim against your property or against your LLC for something that's out of your control.
(···0.7s) Now the things that you need to get a quote on and the reason we don't really look at the seller's policy (···0.6s) is you
want to be sure that you are insured obviously for the building you want full replacement cost for the building (···0.5s) not only
for yourself to be able to replace the buildings.
But because your lenders going to require it, so you need full replacement cost on the building you need liability insurance to
protect you from the operation. That's if somebody Falls slips all that kind of stuff. You need your liability insurance and then
the Third Kind of insurance you want is income replacement insurance an income replacement insurance kicks in if you have an
insurable claim, (···0.8s) for instance, we had a (···0.6s) very small fire on a property in Texas or this one was in Huntsville that
we had (···0.7s) and it was (···0.6s) contained to a kitchen.
(···1.4s) Was in an old property. So even though the small fire was contained to the kitchen once (···1.0s) they come in and they
have to do the work on it. The fire inspector comes in. Now we have to upgrade the electric on the entire building. There's eight
units in the building.
We have to upgrade the electric on 08 units. So we had to put in all new electric boxes. (···0.8s) Two of those units were
connected together for the major air conditioning box. So we had to replace those and the way they were connected on the
pads. We had to replace two new air conditioners. You can see where I'm going with this. It's a never-ending battle. (···0.9s) We
had to go in and redo the cabinets in the kitchen and put in new Vents. And since they were inspecting the building for fire
remember, this is one stowfire and one unit.
(···0.7s) When they inspected it and they brought that new unit that unit up to code then they required us to bring all of the
other units up to code. The good news. Our insurance has a code writer in it. Make sure your insurance policy has that if
anything that needs to be brought up to code they will cover it. (···0.5s) We sold that building in February and we're still getting
the checks because there were A (···0.9s) lot of trouble getting all the contractors all of the code work that had to be done all
the electrical all the air conditioners all that stuff that had to be done according to code.
We got reimbursed for all of it. So we're still getting our checks on that for all the code work that needed to be done. So on
your insurance policy a lot of owners that are selling (···1.2s) Were not fully covered (···0.6s) you want to be sure that you're
going to be covered for the full purchase price full replacement liability any rider for liability that's not covered in a general
policy (···0.6s) your replacement insurance and you want to be sure that you have income replacement insurance.
(···0.7s) So that was quite a bit to cover just for one line there, wasn't it? (···1.0s) And again, then after you have your first year
after you go through all the work of getting your first year, you'll know what to do after that. (···1.5s) repair and maintenance
(···0.6s) starting out on your first year.
(···0.8s) You're pretty much going to go ahead and start with the story that the seller told you and pull from their repair and
maintenance. (···0.8s) And unless you have a reason for thinking it needed to be more at this point in time. You haven't seen
the property so you don't know to adjust the budget any so you're probably just going to take the number that the the seller
gave you. (···0.9s) If something would go on if you get out and you do the inspection, if you get the best and final you do the
inspection and you find out that number needs to be much higher you can make it higher in reality.
It's probably not going to be repair and maintenance that you would change. If you get out there in the property really needs a
lot of work. You would probably put more money in capital Improvement and you would fix whatever the problems were rather
than keep repairing them. So that repair and maintenance number if anything I'd leave it the way it is because if you go in and
put more Capital Improvement money and you're probably going to lower that rather than raise it.
(···1.2s) General and administrative (···0.7s) you may want to detail as to what the current (···1.0s) Owner is doing but you're
you're General administrative is to going be things. Like what kind of software are you going be to using? (···0.7s) So first of all
you want to know do they have software or are they keeping it? Mom and pop that kind of thing if they do? Yeah, you keep
that cost pretty much the same and these costs will probably all be broken down when you get the sellers Financial probably all
broken down.
If not, if it's just in there is one line, I would go ahead and use their number until you find out if you have to change what's going
on there but to start out you want to make sure that there's enough money in there to pay for your your monthly software
cost. Whatever is going to cost you for whatever management software if you have a management company that's managing
the property they may have their own software. So you wouldn't have to worry about that your office supplies (···0.7s) any
copier rentals things like that that you need to have that's what's in the general and administrative also any so if you at like we
live in Orlando, we have a property in Texas.
I have to travel back and forth. The travel would go into General administrative. I'm not going there all the time if I go (···0.5s)
once a quarter, that's probably all the more we would travel. (···0.9s) So General administrative is really going to be those those
just kind of general office expenses.
(···1.3s) management Is a percentage of your collected rents, make sure you make a note you want it to be a percentage of
collected rents. (···0.7s) Now if the current owner has a management company a lot of times if the current owner already has
an outside management company (···0.6s) very often. We may keep them on unless there's some reason not to unless
somewhere along the line we find out that there's a reason not to however, we will review their contract and sign a new
contract with them.
(···1.2s) the smaller the property the higher the percentage (···1.2s) a small property under (···1.7s) probably under 20 units.
You're probably to going pay close to eight to ten percent. (···1.2s) Management fee as you get higher it goes smaller. Now one
reason it goes smaller is obviously it's easier for them to manage a big property because it's one big property that they can be
there.
(···0.7s) Also, you have to pay for the person else. So when you have a bigger property that has Personnel on site you have to
reimburse them for the payroll. So you're going to pay the Personnel cost for the on-site Personnel. So now the management
fee that you're paying is for oversight of the on-site personnel. (···1.1s) Now there's a line that's not on here that I'm going to
tell you that you may want to add and that would be an asset management fee.
Remember this was the very first property that we did before we knew any better. (···0.9s) and somebody has to manage the
management company and make the decisions on Capital Improvement on what money you spend review the budget every
year take care of the investors do all the work and (···0.9s) whoever does that should get paid for it. So on our deals, we now
build in a 2% asset management fee.
(···1.4s) Now on a lot of the deals on that 2% asset management fee if we're the only ones doing the work. We keep the whole
two percent. However, if we have (···0.6s) other people who have brought the deal to us and they are in the area there they can
oversee the project or if they are overseeing the capital improvement work and they're dealing with all the lenders and sending
in all the invoices and stuff like that. Then they take one percent of the asset management fee and we take one percent and the
1% we take is for managing the investors that we brought to the deal and for helping to train them on how to be asset
managers.
So we give one percent to the person who brought the deal who's doing. (···1.1s) Like on the groundwork and we take one
percent. (···0.9s) I can tell you there there is work. I'm going work involved after the deal closes and you should build in
something to get paid. Did somebody gets compensated for that heaven forbid something happens to us or something happens
to you.
There's money in your deal for somebody else to get paid to take over join that (···2.5s) utilities (···1.0s) real simple, whatever
whatever was in the seller's number. That's what you put in for your utilities. And that will just be something it gets verified if
you happen to get the contract and you get it. (···0.8s) marketing (···1.8s) right now in lot a of properties you probably aren't
going to see a lot of marketing.
But what I want you to keep in mind is (···0.9s) when it comes to marketing if you have to have marketing. (···1.0s) the number
one way that people Market is through (···1.3s) the (···1.2s) I don't know why they still do it, but it's through our like rent rental
Comm or those kind of things but they they still charge you as though they were doing a magazine like apartments.com and all
of those. (···1.1s) The price you pay is for the size of the ad (···0.6s) and the size of the ad is though it's going out into magazine a
believe it or not.
They still give those magazines away and put them out everywhere, (···0.6s) but it doesn't matter how many units you have. So
whether you have a 40 unit apartment or a 400 unit apartment. It's the size of the ad that you place that you pay and that gets
you all your connections and things and it gets you your online presence and and all of the things that go with it.
(···0.9s) Anything less than a half page ad isn't going to get you any attention whatsoever. And it also doesn't get you the
internet presence that you need, which is really what you need to get traffic driven to you. (···0.6s) Those services are great
because they not only get people in your local area and they get people moving to the area and it's really important especially
as the market changes that you have that presence. (···0.6s) They also give you the ability almost all of them have that when
there's calls coming in through their services or (···0.7s) Contacts coming in through them that you can get copies of the phones
of the the recordings and stuff so that you can have a way of screening out your management knowing whether they're
responding.
Well what kind of (···0.7s) response you're getting for the ad that you place? How's it going (···1.0s) very good services, but
again regardless of the size of your property. You're still going to need to have it to start out just to be safe.
I would say build in about a thousand dollars a month that gets you about a half page ad. (···2.2s) That way you're protected.
(···0.6s) Contract Services Contract Services kind of gets mixed up with repair and maintenance and you may see it both on.
(···1.5s) Kind of all mixed in together on the seller's thing and Contract Services is going to be (···0.6s) for the people who are
coming out week after week or month after month to do work on your property.
So it's going to be snow removal landscapers Pool Service (···1.5s) Pest Control all of those people that are out working on your
property on a regular basis. That's your contract Services. If you're running this is a business, which you should (···0.8s) Your
maintenance people should not be doing your contract Service. (···1.2s) The maintenance person that is on your payroll on your
property (···0.6s) should not be doing Contract Services.
(···0.7s) Because if they're doing Contract Services, that means you're having to buy the supplies you're having to (···0.5s)
maintain the equipment keep everything there. (···1.0s) And if you're hiring professionals those professionals are insured for
what they're doing. They're keeping all the equipment. It's you're starting to run this like a business and you want to be sure
that you're not taking liability onto the property that could be passed to your investors. So it's always better that you have
Contract Services to do the work rather than trying to do it in house.
(···1.2s) on payroll (···1.1s) most of the time your payroll is going be to paid through the property management company.
They're actually going to hire the payroll on site. (···1.5s) There will be employees of the property management company.
(···0.8s) and they you will just reimburse the property management company for the payroll and all of the (···1.8s) Benefits and
things that they have so what you want to look at (···0.7s) when you're interviewing and talking to the management company,
whether it's the one that the seller already has in place or if you're interviewing new ones (···0.7s) is (···0.6s) what kind of
personnel they're going to have on site (···0.6s) are they there full-time or they there part-time (···0.5s) what kind of benefits do
they offer?
You want to start making a comparison? (···1.8s) Now (···0.6s) one thing that I will tell you because you may be looking at this as
this could be your very first time you could be buying in an area where you don't live.
You don't know what the (···0.5s) salary should be for these jobs. What kind of hourly rate you should be paying? (···0.7s) The
best thing you could do for yourself is to call (···0.5s) the apartment association in the market where you're looking to buy and
typically they do it by County sometimes in more rural areas. They'll be (···0.6s) two or three counties that kind of go together
to do it (···0.8s) and if you end up buying the property in that area, I would absolutely advise that you join the the apartment
association.
(···0.5s) Now there's a couple things that go with that (···0.6s) number one. (···2.2s) by asking by calling the apartment
association and getting questions you can ask them all kinds of things like (···0.8s) what are the regulations for somebody being
a property manager in this area? What kind of qualifications do they need to have? (···0.7s) What's the average either salary or
hourly rate?
(···1.2s) What's the average salary or hourly rate for a maintenance person for and you may have a maintenance supervisor and
a maintenance person? You may need one or two? (···0.9s) How much for a leasing person because in a bigger property you
could have one property manager and maybe two or three leasing agents. So you need to know how much you would pay for
each of those. (···1.8s) The next question I get on this is well, what would a good average be?
(···0.7s) I have no clue because like in, Texas. (···0.9s) You don't have to be licensed in Alabama. You don't have to be licensed.
So anybody (···0.5s) could be a property manager. They don't have to have specific qualifications (···0.6s) and they can work for
the owner and be a property manager and they're good to go. (···1.6s) in South Carolina (···1.0s) They have to be licensed and if
they have anybody working under them, they have to actually have a broker in charge license, which means they had to work
as a broker for so long as a property manager for so long get more schooling and have more insurance.
So the difference between what somebody makes in South Carolina with somebody makes in Texas could be (···1.2s) very very
different because the qualifications to do the job are very different. So you need to know in every given area what it's going to
cost you in that area for the personnel. (···0.9s) now (···1.0s) If for some reason your (···0.7s) management company, and this is
extremely important to ask.
(···0.8s) You want to ask if they provide workers comp insurance for their employees and you want to be named as an
additional and short on their policy? (···0.6s) For both their liability and their workers comp and let me tell you they're going to
ask you to be named as an additional insured on your policy. You want to be named on their policy especially for their
personnel.
(···1.3s) I cannot stress this enough as much as you think that (···0.8s) everybody who has people would have workers comp that
is not true. (···0.5s) I cannot tell you how many times. (···1.0s) When I ask for to be named as an additional insured. (···0.7s) They
told me they don't carry workers comp insurance. (···0.7s) So in those cases, I would not let their people work on my property
without workers comp insurance.
The one in (···0.5s) Alabama. I actually (···0.8s) did not let our people be part of the management companies payroll. We have
what we call peos a professional employment organization how I pay my husband and I through our company and whenever
we have to have Personnel that are going to be hired through one of our properties that don't happen to work for a
management company. We always hire them through a peo so that they are what we're co-employers with the peo and the
peo provides everything that we need to have as far as benefits (···0.7s) on that particular property.
It takes liability off of us (···0.6s) the cost that we have to pay for the service that they provide. No, (···1.4s) I had one worker. I
had one maintenance person in Texas and what I was going to have to pay for his workers comp insurance. (···0.6s) I paid less
for a full year of service with the peo then I was going to pay for one year of workers' comp and that included workers comp for
both employees all the service fees everything.
So that was a no-brainer for me. That was that was piece of cake to do that (···1.5s) the peo I use I get asked all the time (···0.6s)
is called (···0.9s) then short it actually is employers resource out of Texas (···0.7s) and they are excellent. The reason I
recommend them is in most cases if you're buying apartments or Office Buildings and you need Personnel, you're only going to
need one or two people on a site maybe four at the most (···0.6s) a lot of peos won't take small employers.
This company was actually set up for small employers just like us so they would be perfect for your payroll (···1.1s) now (···1.1s)
I didn't go into great detail. What and the reason I didn't go into great detail is you shouldn't be going into great detail.
(···0.7s) I went over what you need to think about (···0.6s) who you can call to get the answers that you need (···0.7s) and all the
other thoughts that you have going through your head right now of what else you should be thinking about you shouldn't be
thinking about (···1.0s) All you need to think about is what we just talked about. (···0.8s) Put that in year one and breathe a
deep sigh of relief. (···0.6s) It will be back in a little bit to talk about where you go from here.
(···14.2s)
(···0.5s) You are (···9.9s) okay. So (···0.8s) just a recap a little bit. I told you I was going to show you why all of these things were
so important now a little bit (···0.7s) we kind of left off the last session talking about the classes and the building the area the
tenants (···1.3s) the management all the different things the finishes all the different things that could have classes.
(···0.9s) Just so you understand when something is offering you a property when you get a property package in marketing.
(···0.8s) All of these things are never going to be detailed in it. I mean, I wish they were it would make your life so much easier,
but they're not and so it's up to you to ask the questions and to kind of drill down and find out what's going on.
And the reason it's so important is so that when we get to this and don't panic don't look at the numbers, don't worry about
what the numbers are. (···1.5s) What you need to do (···0.5s) is put together a projection (···0.6s) of what you're going to do
when you buy the property now this again remember I told you we bought our first apartment in 2009. This is a (···0.5s) an
Excel spreadsheet. We actually used and put into our property package when we bought that property in 2009.
Now we've Advanced quite a bit since then we actually have a software company because the software that they had for Real
Estate Investors such as ourselves was so complicated that you basically needed an engineering degree to use it and it was also
very very expensive. So we just gave up on that and wrote One ourselves. However, (···0.8s) long before that we use the Excel
spreadsheets (···0.6s) and (···0.8s) it wasn't putting a spreadsheet together.
It wasn't putting in the numbers that was hard. What was hard was deciding what numbers to put in? How do you know?
(···1.1s) What your potential rent is going be? to How do you know how much to increase the rents? How do you know what
your vacancy should be all of those different questions where the things that that we didn't understand and that's part of what
(···0.7s) I want you to have an idea that it's the behind the scenes things that are the questions that you have.
It's not the numbers. Don't worry about the numbers for those of you see students like myself when you see a spreadsheet like
this you start like freaking out now in honestly, I'm the one that does most of the analysis and the the numbers part of the
business because (···0.5s) that's what I like. (···1.5s) Interestingly enough. It was my husband who helped the programmers
write the software because he didn't like that part. (···1.0s) When I looked at a financial because I used to do forensic
accounting.
That's (···0.6s) part of what I did for the Builder and when I worked with the CPA. (···1.0s) I look at it and I try and dig in and see
what the story is. (···1.5s) When my husband started in this he was in sales. He was he's a great salesman, but he never looked
at a financial statement his life. (···0.7s) And when he saw the numbers, he's probably like a lot of you he saw these and he was
like glazed over and said yeah, I'm done.
Yep not gonna do this. This is ridiculous. I don't want to be a part of it. (···0.9s) and then (···0.8s) we kind of reached that point
where a lot of people do when they're starting a new business and (···0.7s) I said if we're gonna do this business together, I
can't be the only one making if financial decisions if we're gonna do it. (···1.1s) I need to learn how to talk to the Brokers and
you need to learn how to read a financial statement. (···1.0s) so (···0.9s) I try teaching them just like I tried to teach him other
parts of commercial real estate and when he hears me talk he hears want want (···1.3s) just like a lot of married couples been
married for two years some of you understand exactly what I'm talking about.
(···0.9s) So he actually went to someone else to learn commercial real estate, even though I had been teaching it for years
because he never listens to me (···0.9s) and (···2.1s) when he got back, he said they keep saying I need to learn how to read a
financial statement.
You have got to teach me how to do this. (···0.7s) And it was very frustrating. However, (···0.6s) it got easier when (···0.5s) I
made him quit looking at the numbers and it's a very hard thing to do. And I know for a lot of you it's a hard thing to do because
you look at a number and you try and justify a number. (···0.6s) You can't do it that way the numbers tell a story. (···0.7s) And
it's like reading a book when you read a book, you know, the the letters make a word the word makes a sentence and the
sentence makes a story.
So you have to go through and look at it the same way. (···0.6s) What is behind that number (···0.6s) once we know what's
behind the number we can put together the story (···0.7s) and that's where we go back to what we covered in the last session.
(···0.8s) What is behind the number? (···1.3s) How old is this building when somebody says how much should I put in for repair?
You know? What's it? What's a standard for repair? I don't know. How old is your building? How much has it been upgraded?
What kind of finishes are you putting in it? How much should you put in for Capital Improvements? I don't know. How much is
already been done. How much are you gonna do? What kind of upgrades are you to going do? So you see how now if you start
to tell a story if you know where you start if you know where you want to go? (···0.9s) You can start to tell a story with the
numbers the first number that we're starting with in the first part of the story of where we're starting with this story is going to
be from the seller's Financial.
(···1.0s) Now the spreadsheet that I'm going to show you doesn't have the seller's Financial on it. I wish that had been in there
but that isn't usually part of the property package that we give to investors and that's where this is the only spreadsheet I could
get to fit on a (···0.6s) page that you can see so it's the one that's in here. (···0.6s) However, when you start to write your story
and you start to tell a story and you start to do your underwriting you always start by taking the piano or the profit and last
statement from the seller and you put their numbers in exactly.
(···0.7s) The hardest thing I can tell you to do is try not to think don't think ahead while you're doing it (···0.5s) the best way I
can describe it is when we wrote Our software package and we were trying to test it. We would have my granddaughter who
has now 15. She was like eight at eight or nine at the time (···0.5s) she would sit at her little table right next to my desk and she
would put in the numbers for us.
And the reason it was good as we were testing it to see if we could make it so that (···1.2s) Somebody could just take it and fill
in the blanks and if we had them color coded, could you fill in the blanks and she could but it was also good because we weren't
looking at it and trying to think ahead of oh, well, why is this number this? Why is this number that why isn't it that? (···0.8s) If
you can take yourself back to your eight-year-old self and just do what we said and take those sellers numbers and just put
them in the seller column and say okay.
This is where we're starting. These are the sellers numbers. This is how the properties operating now. (···1.0s) Then you start to
write the story after that. This is where we start and we start to write the story after that. It will make your life so much easier
because we have to start at the beginning and the seller's numbers are the beginning. (···0.7s) We have to know the age of the
property. We can't change that the age of the property is the age of the property that can't change in the story now could we
change that if we were going to completely redo all of the electrical and all of the plumbing and all of the infrastructure of the
system?
Sure. Would that require a lot more Capital? Absolutely. That would be a way you would have to write that story that would
mean there would not be a lot of cash flow for a period of time. That's how you would write that story for most of you starting
now, that's not how you should start out.
If you want to be successful. We want your first deal not to be your last deal. So we want your first few deals to be cash flow
deals where you make cash flow your investors make cash flow. The property has enough money to function and everything
moves along nice and fine and easy. So to start out you really should be looking for properties that cash flow. (···0.9s) That you
can make them cash flow from the very beginning that way you have enough money to pay the mortgage have enough money
to pay your investors have enough money for you and everybody's happy.
That would be a much easier way to start out. So we want to start out where we (···0.6s) absolutely acknowledge how old the
building is right. Now. We acknowledge the age of the building. We acknowledge what kind of finishes have been done. (···0.5s)
Now if somebody is telling you a story and we're starting with what the values are right now what the rents are right now
(···0.5s) and they have upgraded some of the units and they say well on the units that we've upgraded we get this much more
rent so part of your story, maybe well, we want to finish upgrading those units so we can get that extra rent.
(···0.7s) So now part of your story has to be we need to raise this much money so that we can put this much into it to finish the
upgrades. (···0.7s) So one thing you want to know is how much did it cost them to do those upgrades or you want to get prices
to know what it's going to cost you (···0.8s) one thing that has happened with covid is our prices have gone up.
(···0.5s) Prices aren't the same as what they were refrigerators that we used to pay $400 for now 800 850. So you need to know
what it's going to cost you to do an upgrade. (···0.7s) One reason that some people are (···0.6s) selling properties that they paid
too much for when they bought them is because they can't afford to do the upgrades they plan to do they had this short-term
(···0.8s) way too short-term window where they were gonna go in they were gonna rehab all the units raise all the rent and sell
the property in three years four years or refinance it in three years and all of a sudden they can't do that (···0.7s) one.
They don't have enough money to do the upgrades because the cost is way more than what they planned and two they can't
get any contractors to do it because all the contractors are too busy to do work. So now there are three-year business plan is
out the water.
Is out the door and (···0.6s) they're underwater because they have a loan that they have to refinance in three years. (···0.9s)
And they're not meeting their business model. (···0.8s) So those are the kind of things that we want to do and we want to be
conservative if you think it's going to take you three years to turn a property. (···0.7s) You want to plan on five? (···0.8s) If you
think it's going to take five you want to plan on seven you always want to give yourself that extra cushion because life happens
and no matter how much you plan (···0.8s) life happens.
And as we go through I will tell you some of the stories of how life happens because we have some arrows in the assets. (···0.7s)
They've all come out, okay. (···0.8s) but (···0.8s) They came out. Okay, because we planned extra time in all our of property so
that we had time to recover when something happens. (···0.7s) The other is this is a lot of averages. This is a business of
averages. You cannot possibly.
(···1.0s) Think that you are going to pinpoint everything exactly. Most of us don't know where our own personal checking
account is going to be in six months yet alone a year or in five years. There's no way that you're going to predict out where your
property is going to be in five years. It's a law of averages. So we're gonna do things on averages. We're to going do them with
some knowledge behind us. (···0.7s) So (···0.5s) what can't we change we can't change the age of the building unless we do
major construction on it.
We can't change the area where the property sits now could the area be changing without us? (···0.6s) Absolutely. (···0.9s)
What we don't want to do is be the first one in there if the product if the area is changing how many of you have seen an area
where? (···1.5s) It looks like the city's gone in they put in a whole lot of money. They're trying to improve a neighborhood
people are starting to go in and rehab and fix things up and then all of a sudden it just comes to a halt and nothing else happens
in the area never improves anymore than that.
(···0.6s) So if you're looking at an area that is improving and becoming better what you want to look at is that it's at least 60 to
70% changed before you count on that being there. Remember the Warren Buffett. There's the innovators the imitators and
the idiots. (···0.8s) We may not be in a financial position to be the innovator if we get in too early and the area doesn't change
and that's part of our business model that we projected for our increased rents and it doesn't happen.
Then we can increase our rents. So we want to be there where we already see that the area is changing. We already see it's
becoming more desirable. The changes are already happening. I know I'm giving you a lot of information and a lot to think
about but what I want you to do is to think about it.
(···0.9s) Only in your storyline don't jump ahead. Don't think of everything at once. (···0.7s) Just one step at a time. You eat an
elephant one bite at a time you analyze a deal one step at a time. We're only going to do one line at a time as we go through
(···0.9s) how to look at these deals and how to analyze them. (···0.7s) So I know that you're looking at this now and you're going
in no, but this Diane this looks like a lot of work.
Guess what (···0.8s) it can be a lot of work, but I can guarantee you from somebody that worked for other people for 30 years
before I did this on my own. (···0.8s) I do a lot less work on this for a lot higher return than I ever did it a lot of my jobs. (···0.7s)
And it's not hard work. It's just (···1.1s) thinking and putting it in and the more deals that you underwrite the more times you do
it. This just becomes second nature to you won't even have to think about it the first few.
I (···1.8s) I'm not going to joke with you. It will be painful the first few are very painful because your mind is going a (···0.6s)
hundred miles an hour and you just feel like you're missing everything. (···0.6s) Slow down (···0.5s) one line at a time one
thought at a time and you'll get through it without any problem and there's always help available. (···1.1s) now tennis (···2.2s)
one thing you should always think about when you're doing your performance and when you're putting together your numbers
is who are your tenants now?
(···0.6s) Who are the tenants you want? (···0.9s) How are they getting their income? (···0.7s) How likely is that income to
continue (···1.0s) and how are you going to qualify your tenants? (···0.7s) and (···0.9s) I'll tell you this because this has happened
in (···0.5s) many properties that we've looked at recently.
(···2.2s) A lot of people have (···0.7s) had extreme rent increases and I'm sure you've all heard it. It's (···0.5s) rent increases have
been ridiculous. (···0.6s) well (···1.0s) one thing that a lot of landlords have not done is re-qualify their tenants for the unit as
though they were a brand new tenant coming in tenants been there for five years seven years the landlords raising the rent
(···0.6s) and the Tenant signs a new lease and the landlord just (···1.0s) Put some through.
(···1.2s) We have taken up the practice that anybody who signs a new lease for the higher rent has to re-qualify for that higher
rent. (···0.7s) Now (···0.8s) that May Scare some of you but there's a reason for it. (···1.1s) If they agree to a higher rent, but they
don't make enough income to pay it. What's going to happen to them? (···1.9s) Sooner or later, they're not going to be able to
make it.
So why would I want to keep a tenant into a unit that they can't afford? (···0.8s) Now if they ran in and they have medical issues
or they've had something like that where they have enough income but they have a bump on their credit. That would have
knocked them out if it would if they were a new tenant, we will probably keep them. So we will (···0.7s) give leniency for that. If
they're a tenant that stayed with us through covid paid their rent did everything and their income qualifies, but they had some
other issues during covid.
We'll probably keep them as long as they have the income. (···0.8s) But what we've looked at is we've looked at some
properties to purchase where the landlords have been raising the rent. (···1.2s) And big increments big increments and they
didn't pre-- and they didn't re-qualify their tenants. (···1.0s) And our biggest concern is in purchasing those if you purchase it
right after large rent increases.
(···1.8s) There's going to start to be. (···2.0s) Slow payments or no payments and you may have high occupancy, but you may not
have a high Financial occupancy. You're going to start having people who can't pay the rent then you've got to deal with having
to do evictions that you gonna have problems and you're not helping the tenant out by doing that because once they get
behind and they have an eviction, it makes them harder to qualify for another apartment.
I would rather help them out now help them get into something give them a good reference and get them into something they
can afford then keep a tenant in an apartment that they can't afford. So those are things that you want to look at how much
disposable income do they have can they qualify for the property at the ranch you're doing (···0.7s) and that's something that
we look at when we're looking at buying a property is when we go to do our due diligence.
No, you wouldn't do this right up front when you're looking at it, but if you get to best and final you do a letter of intent and
you're going in and you are Going to get awarded the deal and you're physically doing the due diligence on the property.
(···0.6s) You want to know how they qualify the tenants that are in there. When did they re-qualify them? And (···0.7s) what's
the likelihood that if you raise the rent you're going to keep those tenants because that may make a difference on what you
have for your vacancy and your turnover.
You may have to change that as you go through on your numbers. So I just did a little bit of recap on this but this is a chart. I
think you might want to print out and keep with you (···0.5s) as you're going through and you're doing your analysis of your
numbers because this helps you to tell your story. (···1.4s) So now that I just scared you to death. I'm going to try and bring you
back down and make it a little easier (···0.6s) you notice that the very first line that we have on here is your gross potential
income.
(···0.8s) Now the gross potential income is real simple. It is if all of your units were rented at the current rent from the rent roll.
Remember one of the things that we got (···0.6s) From the landlord was the rent roll and that is for each unit that he has. What
is the current rent that he's charging? Not the market rent. What's the current rent that he's charging if it was a hundred
percent occupied.
What would the rent be? So that's a pretty standard easy number that would go in there. That's the gross potential rent.
(···0.8s) now (···3.0s) the vacancy (···2.2s) there's two kinds of vacancy. (···1.1s) And I want you to not overthink this but you may
have two different lines on a spreadsheet if you did it and we have a the software product. We did actually has two separate
lines for you. So it helps you to think about it when you're doing it.
(···0.9s) One vacancy would be the units that don't have any tenants in it if the unit isn't occupied that's vacant. So that
automatically goes in there as a vacancy. The other vacancy is your financial vacancy and that would be (···0.6s) any tenant that
is paying below rent (···0.9s) any concessions that they have and the tenants that just aren't paying that would be your financial
vacancy. (···1.7s) now (···1.0s) remember what I said about 85% occupancy being your (···1.6s) standard for getting traditional
financing (···1.3s) one of the things that the lenders look at and this is one reason why I said you want to look at this (···0.8s) is
they're going to look not just at physical occupancy.
They're going to look at Financial occupancy. (···0.6s) So you could have a property that was offered to you. (···0.6s) Where they
said that it's 90% occupied or a hundred percent occupied.
(···0.7s) But when you get the sellers financials and you put it into a spreadsheet, you actually really look at it you find out that
the financial occupancy is only 80% (···1.1s) Which means if you go to get a loan (···0.6s) you're going to have to get Bridge
financing, you can't finance that with a traditional mortgage. (···0.8s) That kind of changes the whole ball game, doesn't it?
(···1.0s) So these are things that I just want to point out to you and and kind of make you aware of what to look for when you're
looking. That's why I said we always start with the sellers number first before we get into ours because if you looked at the
seller's numbers and you just put that in and you find out that the property isn't 90% occupied. It's really only 80% Financial
occupancy. (···0.8s) You're gonna go through do the rest of the analysis looking at it and say to the broker, you know, your
marketing this is 90% occupied, but I talked to my mortgage broker who you have a relationship with you're gonna call and say
hey, I got this it's only 80% Financial occupancy.
What kind of financing can I get? (···1.0s) When they tell you you call back the listing broker and say hey (···0.6s) on this
property. I can't get regular financing.
(···1.5s) On the whisper price or on the asking price did it take into account the fact that we would need Bridge financing on this
property? (···0.7s) You want them to know that you know what you're talking about that you're aware of what's happening on
the deal and that it should definitely reflect in the price. (···1.3s) If they say no we're not considering that. (···1.4s) You just need
to know going forward that (···0.6s) they (···0.6s) I didn't say stop.
He said going forward. You need to know going forward. Your offer is probably going to be rejected. (···1.7s) however (···1.1s)
When the offers they accept can't get financing or find out the financing is going to be too expensive. (···0.8s) Guess who
they're probably going to want to talk to next? (···0.8s) The person who knew right up front what kind of financing needed to be
put on the property? Because remember the seller's goal is to sell the property.
(···1.2s) If you're the person who can get it close because you know, what kind of financing needs to be in place and you've
made your offer based on that kind of financing. Then you're the one they'll probably come back to the only way they're going
to come back to you is if you stay in touch with that broker, so talk about it up front. Tell them find out whether it was already
priced that way if not, (···0.5s) you keep going and I can't stress this enough because this could be a golden opportunity for you
keep doing you do all your numbers, you know exactly what you can offer and what your game plan would need to be (···0.7s)
and then (···0.8s) if the deal doesn't close you call the broker back and say I know this isn't the offer you are looking for.
This is the best we can do based on talking to my mortgage broker. However, we've already had the loan underwritten and we
know that that we can get financing (···0.5s) based on the numbers provided.
(···0.6s) So (···0.6s) if the deal comes back, we'd be happy to put in another offer. (···1.0s) And you and I both know when you
put in that other offer. It's probably going to be lower than what you just offered this time because they didn't take it to begin
with and if they're continuing the way they are they're vacancy may be even higher as you go forward. (···1.6s) All right, that
was a lot of information for line two, (···1.5s) but I want to get you going and just see how you can write your story.
(···0.8s) Now when we get to that after you take your gross potential less vacancy you get to rental income (···0.6s) other
income. (···1.3s) Be really careful about other income. (···1.7s) When you're looking at the sellers number and you're putting it
in you're going to put again you're going to put everything in the seller's column because that's the beginning of your story.
(···1.3s) The biggest thing I want you to do and a big mistake that new investors make is they leave too much of the story there,
you know, sometimes you read a story and there's too much detail and you just need to get rid of some of it.
(···0.8s) Sometimes there's too much (···0.7s) it when you get the seller's numbers if there's a lot of things on there for damages
and late fees and things like that. You want to take those out if we're gonna operate the property correctly. We don't want to
have a lot of late fees.
We don't want to have a lot of Damages. We want to be screening our tenants ahead of time and we want to be starting to get
rid of those types of expenses. So in our story, we're not going to include those kind of things so that isn't really other income.
(···0.7s) In the eyes of the good operator, that's another expense because with all those things comes time and money. (···1.2s)
Okay, the things you can include would be things that you have. (···0.8s) Long-term income things like utility income if you have
parking income.
(···2.2s) Anything that is a internet a lot of times they'll be internet in the building and you're getting income for Internet fees
anything like that that you have the possibility of it continuing long term. Those are things that you want to put in your other
income. And if you want to break them down individually so that you know what it is and you have it listed out that's perfectly
fine. Obviously.
This was a summary of things that we did because it went into a property package, but just for your benefit never include
anything in other income that is short-term or anything that you do not want to have in there if you're a good operator. (···4.3s)
After that, we get to the total income and that should be what you think. Your total income is going to be now.
We looked at what the owner's total income was. (···1.2s) Now we can get to what our total income is. (···1.3s) Our total income
should be (···0.7s) starting with what the owner had and for year one. (···0.6s) We would not change it very much because
depending on when we buy it. (···0.8s) We're gonna assume the leases that he had in place. You can't change those leases. So
no matter what increases we put in no matter what we do.
It's going to take a while before they all take over even if you're making changes unless you're buying early in the year. You are
not going to be able to put in a lot of changes. Now, if you're buying in January, February March, (···0.6s) you may have time to
get some running increases your (···0.6s) gross potential income maybe a little higher based on what you do and your plan but
that's where you want to be very careful. You're one don't assume you're making all of the changes to all of the leases right at
the beginning of the year because it doesn't happen.
You can only put the rent increase in as they happen throughout the year as the lease is renew. (···0.5s) So even if you had two
rent increases in a year, which (···1.0s) And if you're doing rehab in your Remodeling and fixing up an apartment, you could
have two rent increases in a year because remember a rent increase in an apartment is your posted (···0.5s) increase it's what's
posted.
(···1.5s) On the wall what you are required to charge for that unit for that type of unit. So in January, we may be charging $500
(···1.1s) a unit then in March. We raised it to 550. For let's say a one bedroom. (···0.9s) Then again in June we did we repaved
the parking lots. We did the pools now. We're going to make it 600.
(···0.7s) You can't charge anybody that 550 unless they're a new tenant or renewing a lease. So even though you put a rent
increase in it's only going into effect for the renewals or the new leases so it could take you a full year before you get that in
now the people that waited there's is going be to 600 when it comes up because that's what your new market rent is. So now
that you see a little bit about (···0.8s) The income I'm going to take a break here, but you try and absorb what I just gave you
and then we'll move on to expenses.
(···14.0s)
(···0.6s) You are (···9.8s) okay. So welcome back. (···0.6s) Now that you have an idea how you're going to use these people and
we'll come back and talk about this a little bit more. Once you have more understanding of what we're going to tell everyone. I
did want to talk about this part of finding a deal though. Remember I talked about (···0.7s) being careful about signing some of
the agreements.
(···0.9s) One of the things you're going to sign and it's not unusual. You have to sign this all the time. It's called an NDA. (···1.3s)
You know commercial we have abbreviations for everything. I am going to try and give you as many as I can. But if I skip some
(···0.6s) just try looking them up online. Most of them are out there, but NDA is a non-disclosure agreement. (···0.8s) Most
Brokers are not going to send you anything until you sign an NDA and a non-compete.
(···0.8s) Now the NDA is pretty it's pretty standard. It's a non-disclosure agreement what you want to be sure and this is this is
rather important is that the NDA allows you to discuss the information you have with related parties and that related parties.
You would want it to be your business partners. (···0.6s) Financial Partners (···0.5s) and any (···1.3s) mortgage brokers or
insurance agents things of that nature (···0.6s) most of them say that but you want to read through and make sure that you are
allowed to do that.
(···0.5s) And you may want to put in there like I would put in that Bowman Investment Group is is one of our companies that we
buy through I would put in all related business associates of Bowman Investment Group because I can't do the business without
it. (···1.3s) I have to be able to discuss it with all those people.
So you want to be sure on your NDA (···0.6s) and remember you are signing in non-disclosure agreement when you take this so
you shouldn't be out talking to other people saying hey, I'm looking at a deal at one two three main street and I got all the
information from the broker and the and you know, did you know this this and this because you did sign in non-disclosure
agreement. So whatever is in there is confidential and you are not supposed to be sharing it. (···0.8s) The non-compete
agreement.
This is the big red flag. This is the one that I mentioned to you that you only sign in non-compete agreement that it has to
specifically be for the property only. (···0.7s) now (···0.9s) I can't stress this enough. (···1.0s) Especially if when you first talk to a
broker. (···1.5s) If you sound (···0.5s) like maybe you're not sure about what you want or you they get the feeling that you may
be new to the business.
(···0.7s) They may send you out a (···0.7s) blanket non-compet agreement. The other people that do this are brand new brokers
who don't have any clients of their own this is we found this more than once. (···1.5s) They will send out a blanket non-compete
agreement that ties you up for a year sometimes two years and basically what it says that any deal that you do, (···0.6s) they
will get a commission.
(···1.4s) now (···1.3s) what that says (···0.6s) is if you do a deal with them or you do a deal with anybody else, you have to pay
them a commission. So in some cases that means it's going to knock you right out of the business because if you have to pay a
commission to the person who actually brings the deal and you've got to pay this person a commission on top of it, you're going
to have to pay more for the deal than anybody else in the market. So be very careful never sign a blanket non-competed
agreement.
(···0.6s) Now we had somebody that we were working with that brought a deal to us (···0.8s) and he disclosed up front. He said I
do have an agreement with another broker. I don't know how it affects the deal and he sent the agreement to my husband Bob
and I to read (···0.9s) and we had to break the news to him that with that agreement in place. The deal wouldn't work and we
couldn't do the business and he had no idea. He didn't understand what he had signed (···0.6s) and it basically was two years
that he could not do any and it wasn't even by.

(···0.7s) Area it was anywhere that that company did business and it was a big company that basically did business everywhere
in the United States. He was tied to having to pay commission to this person for two years. (···0.6s) So he ended up just not
doing any deals that he was the person that was on the deal. He only partnered with people where they signed the agreement
and then he just was a minority partner on the deal and he had to wait till the two years were up.
So absolutely do not sign in non-compete agreement. That is not property specific. (···0.7s) Now what you should receive from
the broker. (···0.9s) And in some cases (···0.5s) if you look at some of the properties that are online (···0.5s) on Loop net or
crexy, I guess crexie bot Loop net and all of them. You will and Craig C is CX. (···1.2s) Or c r e x i correct C is c r e x i that's kind of
a combination of a lot of the online commercial sites.
Now crexie has some properties out there (···0.5s) that you can look at without paying for it, but it a is paid site. (···1.2s) What
you should get from a broker should be what's called an OM the offering memorandum and he offering memorandum is should
be a complete property package should tell you everything about the property what they're selling how many units probably
has a description of them (···0.6s) what the rents are for those units what they've done to them what kind of repairs all of that
should be in the offering memorandum.
It should be very detailed. (···0.6s) You want to make sure that from a financial standpoint. They give you a T12 and that is what
they call it any industry as a T12. That's the trailing 12 financials. So if you were buying it, let's say you're buying it in August that
T12 should go from if it's the beginning of August.
It should go from July back to the August of the previous year. That's the trailing twelve T12 financials. (···0.5s) You want a
current rent roll that should show every tenant and what they're currently paying in rent. (···1.3s) If there's no asking price if
there's no asking price on the offering memorandum you want to ask the the broker what the whisper prices what a whisper
price is what the seller is hoping to get for the property.
What is the whisper price? (···1.5s) And when are the offers due? (···1.0s) When are all the offers do? (···1.0s) Also, when
(···0.5s) are the showings? (···1.2s) This isn't up there, but you want to make a list when are the showings? (···0.9s) A lot of times
you will not need to look at the property and I want to to be very clear on this many times. You will not need to look at a
property unless your letter of intent is accepted and you make it to best and final.
(···0.6s) So just so you know, you may have a you may go through all this do your analysis put in an offer. They look at your
letter of intent and say, okay. (···0.7s) We looked at your letter of intent and you're close, but we need (···0.5s) a we need you to
put in your best offer. So you put in your best offer. (···0.8s) And then they come back and say okay, there's five of you that
have made to it best and final.
(···1.1s) So what that means is when you make it to best and final they're going to ask for your final best price now just so know,
you a of lot times we don't change our price here if we went in and we gave them our best price when they asked for the best
price. That was the price we gave them what they may be looking for is is going to be how fast you can close what kind of down
payment you're making (···0.8s) they may be looking to do interviews.
And so sometimes what we do on that is we will actually say well, this is our price. We're good buyers. We can close we would
like to interview with the seller. (···0.6s) So in those cases, what they're really looking for is are you a performer? (···0.6s) Can
you get the deal done? (···0.9s) Many times if you're brand new to the business and they say we want your best and final you're
going to think automatically you have to come up in price.
You've got to do, you know, you've got to be higher things like that. (···0.5s) That's not necessarily the case when you get to a
best and final they're very often looking for who's the most serious who can close who's gonna get it done. (···0.7s) I can tell you
as a seller. (···0.7s) It's not always the highest price that's going to do it for me. I want somebody who's going to close the
property and get the deal done. (···0.5s) Once I tell my investors that we're going to close a property and this is what this is.
Our anticipated close date. I want things to be moving ahead. I want things to start going and I I want that property to be
getting close to close. Now. I know things happen. It doesn't always work out that way, but I don't want to be dealing with
somebody who's going to come back and be repricing all the time that we're gonna have to go back and renegotiate on a
regular basis. (···1.0s) One of the things that may happen during best and final is they may not take you at best and final unless
somebody from your group has seen the property.
(···0.6s) So at that point in time when you get to that letter of intent being accepted someone may need to fly and see the
property and that's when you're going to want to know when are they showing the property? When can we get in there? When
can we see it? Because they will not accept the best and final till somebody has seen the property now if you're looking at
properties in your area. (···0.9s) You may have already seen it already had a tour.
(···0.5s) Sometimes they won't even do tours until. (···0.9s) They get to best and final because they don't want people just
walking through other times. They do tours before they take letters of intent just depends on what kind of property they're
selling and (···1.4s) how much they're willing to let the tenants know the properties on the market because it's hard. Once you
start doing tours the tenants know the properties being sold. So each seller has a different way of doing it.
(···2.4s) All right. (···0.8s) Now that I've given you all kinds of (···0.7s) information about how to find properties and what you're
going to start here in. (···0.9s) Now here's some more terminology. You're going to hear and all this is kind of in prep for all the
other things. I'm going to be giving you so I know this is a little bit. (···0.9s) Just kind of getting you ready, but it's it's a good
thing to get you ready? Because this is all things. You should start having in your thought processes.
(···1.7s) When we talked about primary secondary and tertiary markets. (···1.1s) There's two ways to look at this when (···0.6s)
when you're talking to a lender a mortgage broker (···0.7s) when they talk about insurance companies and where insurance
companies invest or (···0.8s) the big REITs and where they invest they will say, well, you know, this rate only invests in primary
markets and this one in secondary and this one in tertiary when they're talking about big Financial of that nature (···0.5s) what
they're talking about from primary secondary and tertiary just so, you know tertiary means third level in case that was a new
word for you.
(···0.9s) They're talking about the population size and so a primary market for those types of institutional buyers and
institutional lenders would be over a million in population for primary a secondary would be 500,000 to 9,99 and tertiary is
population of 500,000.
So we're talking about major cities being considered tertiary markets based on this criteria. (···0.8s) When we talk about tertiary
markets, we're talking about something a little bit different because we are not. (···0.6s) The big banks that we are not the
(···0.9s) big financial institutions when I talk about buying in a tertiary Market, I'm talking about the tertiary Market within a
city.
(···1.3s) So when you're looking at different cities, this is (···0.5s) excuse the hand drawn map, but this is and it's not my hand
drawing. I mine wouldn't be this nice. So just so you know, excuse a hand drawn, but it's better than mine. These center of the
city is always known as the CBD or the central business district. Now, you may want to buy Office Buildings and things there but
the one thing about the central business district no matter where it is is that the land value is going to be extremely high
(···0.6s) land typically does not produce a lot more income you hold land for appreciation.
So if you need to buy cash flow properties buying properties where the land value is a disproportionate amount of the value of
the property doesn't usually produce cash flow for you and that's a hard concept for a lot of people because they're like, well
their rents are so high and like well, so the taxes and everything else that goes With it and you have to buy that land that's
sitting under the property and not really producing any more income.
So Central business district is the center of a primary Market (···0.7s) the inside Circle. There is also the primary Market that in
there's not always a (···1.3s) loop that goes around it. But in any given City, you have the central business district and then you
have (···0.6s) an area around that that is still considered part of the city.
(···1.5s) That is your primary Market in that City. That's the primary Market of that City. (···0.8s) The secondary Market would be
the area just outside. So where you have like the airport the university the office Park the shopping center all of that. (···0.8s)
those would all be areas that (···0.7s) may still be referred to let's say if this was Atlanta they may still be referred to as Atlanta,
but it would be you know, like (···0.7s) Well, if it was Atlanta the airport would be South it would be South Atlanta.
But each one of those would have their own District. So those are still considered part of the city, but they're in the secondary
Market. They're not in the downtown area. (···0.7s) They also may have an Atlanta dress but be called another market.
So like it could be called Atlanta, but it may be Buckhead because it's a special region of Atlanta. (···0.6s) Those are your
secondary markets. (···0.8s) Your tertiary markets would be outside of this. (···0.6s) Now. Your tertiary markets are going to be
the small towns that are further out. Now one question. I always get when I teach this part is how far out. (···1.3s) I don't know
in some cities far out is (···1.4s) 10 miles because it could take you an hour to drive 10 miles in other City far out could be.
(···0.6s) 40 miles because you can drive 40 miles in 30 minutes. It just depends on where you are. (···0.6s) Here's the criteria for
you to use for just (···0.7s) getting a tertiary Market. (···0.8s) A tertiary Market (···0.6s) 25 to 30% of the population should work
in the major city should work somewhere inside that primary Market.
(···0.5s) So what these are these are all the little towns? (···1.5s) That go out around and support that major city. (···0.7s) Now
why I'm telling you about tertiary markets is when you're first starting out in the business and even today from a cash flow
standpoint tertiary markets produce a lot more cash flow because the land value is so much cheaper. It's also why people live
out there because they can get a lot more house.
They can get a lot more living at a lower price and it's worth it to them to dry. (···0.5s) So that's why we say that you want 25 to
30% of the population that lives in eastertiary markets to work in the main area. Now. There's a reason I give you that
percentage. (···1.1s) for every one dull white (···0.5s) for every one dollar of White Collar earnings, it produces three dollars of
working-class or (···0.7s) blue color earnings.
So if that money is going back to the community if the white color worker is down here and they're taking that money back to
the community. They're creating three jobs. So this one white color job is creating three jobs out here. (···0.8s) Now what we're
doing is we're starting to see the relationship that okay. This person here is is making (···0.9s) 200,000 a year they can support
three workers out there in the suburbs.
That's how we look at it and say okay now in that suburb what other employment is there where else are the people working?
Do they have do they have retail Centers? Do they have any kind of warehousing businesses? Do they have any manufacturing
if they have other small employment that causes a diversity of employment. They also have the white collar work to support it.
(···0.6s) Now the reason I talk about this primary secondary and tertiary Market from (···0.6s) our standpoint and how we buy.
(···0.9s) Is when I said that a lot of the towns where we (···0.6s) purchase the population is very small. (···0.9s) And people would
say to us. Well, you know, how do you know that those tenants are going to be able to find employment and they're they're
going be to able to (···0.8s) pay their rent and do everything and if if you think about it, you think a population of 1525,000 like
(···0.7s) How do they (···0.5s) pay their rent?
Where do they work? Well, they work everywhere. (···0.7s) If they're if they're truly in a commuter Market, they work
everywhere (···0.7s) and you know, a lot of those commuter markets also have small universities. Some of them have several of
our properties have been at City seats. The city seat isn't in the main town or the county seat. It's in a little town this far away.
So don't always think that you have to be in a major city. (···0.6s) Now, why do I have this in with Brokers and finding a deal?
(···0.6s) The reason I have it is you telling a broker what you're looking for. (···0.5s) So you may have three Brokers. Let's say that
I'm working in Dallas. I have three Brokers I'm dealing with in Dallas. (···0.8s) And they're looking at how we buy in the first
question. They say is well, if (···1.2s) if you're going to bring in investors and let's say you're looking to pay your investors a
seven percent return on investment. (···1.2s) The cap rates in in Dallas right now aren't going to support that.
(···0.9s) I understand. They're not going to support that. However, we're willing to buy and tertiary markets. (···1.1s) Now that
broker knows oh, you just opened up a whole new ballgame for me because a lot of the institutional buyers will not buy in
tertiary markets. A lot of people coming from other places won't buy in tertiary markets. They've never heard of these towns.
They've they've never thought about it. So you just opened up a whole new market for those Brokers to be able to bring you
deals.
So that's why I want you to understand when you're talking about primary secondary and tertiary that you're willing to buy in
tertiary markets when you're talking to a broker in a specific area. You're talking about the small sub markets around those
cities. (···2.3s) Hope that helps you. (···0.9s) And trying to get deals and getting Brokers to want to work with you going forward.
(···0.8s) Now the next thing you're going to hear and this one could be fun. (···1.1s) and you're going to hear it on both
residential and non-residential and I'm just kind of (···1.5s) breaking this down. (···1.7s) Broke this down in some industry
standards and some are just general descriptions for you to get an idea in your mind. (···0.9s) so (···0.8s) There's multiple classes
that you hear out there in commercial real estate.
You'll hear Class A b c and d a lot. This happens all the time. (···1.3s) One of them is the building class. (···1.3s) Now you will
hear. (···1.3s) on Wall Street in New York (···0.6s) that those are class A buildings. (···1.8s) It's been to Wall Street on New York
taught a class in Wall Street in New York. (···2.0s) It was definitely not a Class A building because that building was very very
very very very old that had an old elevator where they had the little crank thing that somebody had to be in there with you to
crank you up to the floor you were on and they hadn't redesigned it or anything else (···0.6s) now, why was it considered a Class
A building?
(···1.5s) Because it was in a class A area. (···0.5s) Because that building sitting on that land on Wall Street in New York was in a
class A area.
(···0.6s) However in marketing it as a Class A building that was really really wrong. It didn't even have class A finishes. (···0.7s) so
in some cases (···0.8s) I've heard people say well the building is (···0.9s) 50 years old but it's been completely remodeled.
(···1.6s) Okay. (···1.4s) well (···1.4s) I'm almost 70 years old and I had a little work done didn't make me any younger.
(···1.0s) So if they did refinishing to the building, did it make the building any younger? (···1.2s) Unless what they did. (···0.8s)
Was change the infrastructure of the building. That means they had to change the plumbing the electrical the engineering
everything like that. (···1.0s) Then the building did not change in age. (···1.1s) So I want you to be very (···1.4s) very careful when
people are telling you about the class of a property.
(···0.9s) That you take a step back and ask more detailed questions. (···0.7s) Are we talking about? (···1.3s) When they say the
class of the building say well, what year was it built don't? (···1.0s) Don't ask about the ask what year it was built because that
makes a difference. I mean (···0.8s) We had we've just sold off a lot of our 1970s assets because they did have things that were
becoming obsolete to them.
(···1.1s) They there were just things that we're going to need to be completely redone. They were going to need if we kept it for
much longer. We were going to have to completely redo the electrical probably go underground and completely tear out all the
plumbing. It was underground. All of the underground pipes were starting to have problems probably need to put in new
pumping systems. It's (···0.6s) even though the buildings look nice. They're functional.
They have been remodeled multiple times the apartments look great, but functionally, (···0.9s) They're going to start to fail. And
so those are the things that you need to be sure (···0.6s) when you're looking at what the class and age of the property is you
want to know the age of the building? (···1.4s) The class of the finishes is it finished to look like a Class A property? Which
means maybe you could get more rent for it because that will change how much rent you can get.
(···0.7s) But (···0.7s) if it hasn't all been updated if it's an old building that they came in and they put Class A finishes in (···0.5s)
so maybe you can get higher rent, but your repair costs could be very high too. So when you're doing your financials you need
to know. (···0.7s) I know I've got you thinking you're like whoa. This is a lot to think about. What are you talking here Diane?
This is way more than I thought I needed to know. Well, I'm going to throw in a few more things.
We have the age of the building the class of the finishes. They talked about the area. Is it an A-Class area B Class area C Class
area d-class area. We're going to go through these and talk a little bit more (···0.7s) then you had the tenants what kind of
tenants do you have in there? (···3.3s) When a broker goes to Market you a property they're working for the seller. The seller's
paying their Commission.
(···0.7s) They are going to paint the prettiest picture they can paint when they're selling the property. (···0.6s) So if the area is a
great area, let's say it's a B plus area. They're gonna say that there is a well-maintained C+ building in a bee area or they could
say it is a B plus asset. (···1.0s) That may be all they say it's a great B+ asset. (···0.5s) They didn't say what part of the asset was
B+ just a great B+ asset.
(···0.5s) So you need to ask all the questions as to (···0.8s) What do mean you by it's a B+ asset what part of it is a B+ asset.
(···0.7s) Is it the building? Is it the finishes is it the area? Is it the tenant and (···0.5s) one that we learned along the way that we I
don't have up here but I think is important is what kind of management is on the property. (···0.6s) Do they have Professional
Management?
Are they self managing? (···1.7s) Is it someone (···0.6s) just individual who's not licensed that is on the property and that's not
always bad just so you know, we've had some great managers that are in areas where you don't have to be licensed, but they're
very experienced could be great, but you need to know what you're dealing with going in. (···0.8s) Now we are just about at a
break point here. So I'm going to take a break. I'm going to come back and I'm going to address this with you just a little bit
more to put into perspective why I just went through all the things I went through then I'm going to show you how we put that
into an analysis now.
I don't want you to get hung up in the numbers when I do. I'm just showing you what we do and then I'm going to show you
how to do it. (···13.7s)
(···0.6s) You are (···9.4s) okay. Well, welcome back. So I told you we would start talking about how you're gonna acquire the
deals and the first place. (···0.7s) We like to find most of our deals is through the brokers who are listing the property now you
notice I said the Brokers listing the property (···0.5s) that is not always going to be the case when you find Brokers a lot of times,
they'll be a broker that is marketing a property or that you have built a relationship with and they'll come back and offer you a
property (···0.7s) one question.
I want you to always ask when you're talking to the broker (···0.5s) is are you the listing agent and doesn't mean we won't work
with a broker that's not the listing agent, but we prefer to (···0.7s) and you're going to find out as you start seeing all the
information. And you need to get the deal done.
It's much easier if you're working with a listing agent. (···0.6s) Now remember (···0.5s) one of the things on the very first time I
spoke with you when we were way back in getting to Common quickly Remember That Way Way Back (···0.6s) One of the
things I said was you want to see who has close to deal recently and talk to them about deals. They've closed (···0.6s) one of the
things that we want to ask then is are you a listing agent? So you might want to put that in your notes is are you a listing agent?
(···0.6s) And the reason we want to know that? (···1.0s) Is because the listing agent typically knows a property. (···1.6s) Doesn't
mean to the other person can't find out but you kind of eliminate that (···0.5s) in between now. I know a lot of you that may
have started in residential you're moving into commercial or you've heard in residential that you should get your real estate
license. You can share the commission and things that does not work as well in commercial a lot of times in commercial.
They will ask if you have a license if you're looking for a commission split and a lot of times they don't want to deal with you in
that case as a matter of fact even within offices. They don't share their listings all the time. So you could be dealing with let's
say a Marcus and Miller chap or cbr-e office and get (···1.0s) the group that you're dealing with has a listing another group and
that same office may not know of that listing if they haven't posted it and put it out yet when you talk about off Market deals in
Show it's a whole different ball game from what you're talking about in residential a lot of times an off-market deal and
Commercial means that an individual.
(···0.6s) Broker or listing agent and that broker group has that listing and they are the only ones that are marketing it they're not
putting it out to all of the other Brokers.
They're putting it out to their resources of their investors. They're sending it to their mailing list so that it doesn't mean it's not
being advertised and being put and put out. It's just not being shared with other brokers. (···0.6s) So I want you to be very
cautious of thinking that you're going to have a relationship with one broker in one area in any given Market that you're dealing
with.
So let's say (···0.9s) We're working in Dallas. We don't have one broker in Dallas, even though we have a great relationship and
even a personal relationship with a Brokaw we've worked with for a very long time (···0.6s) we deal with about three or four
different brokers in the Dallas Market. They're all with different agencies and they all get different listings and they don't share
so just understand. This is not the same thing as residential where somebody gets a listing and they pop it out on the MLS and
everybody can share (···1.0s) also be very careful about signing any non-compete (···0.8s) or (···1.3s) Any type of broker
relationship agreements (···0.6s) when you do make sure anything that you sign with a broker is per property.
It has to be only for one property. (···0.8s) Now in that now that I've given my warnings because I always want to make sure
you're safe first and then we'll go into how do to it.
(···0.8s) In it create a relationship. (···0.7s) Find the commonality, you know, we talked about that on the very first slide always
do what you say you're going to do if if you say if you send me the listing I'm going to underwrite the deal and see if it fits my
business criteria. Then underwrite the deal and see if it fits your business criteria. Don't get the listing go through it. Scan it say,
yeah, I don't think I like this or it's too much or I'm too busy.
Nope. You have to follow through. (···0.9s) Make doing business with you easy. (···0.7s) If you have to ask questions, if there's a
lot you're going to do make a list of all your questions do all of your underwriting go through the whole property package go
through everything you need see what's in that property package go into a website. If they give you a login go in and see
everything that's there take everything. They have put it all into your underwriting. And when you first start up guys, this is
going to take time.
There's it's just one of those things (···0.5s) but do what you say you're going to do. (···0.8s) Put together your questions and
then call and ask your questions all at one time. (···0.6s) Now, the next one is don't be a pain in the butt and I (···1.0s) I say this
with love because the last thing you want is to burn Bridges early on. (···1.0s) They are not there to train you. (···0.7s) They're
not there to help you. (···0.7s) I've had people say I don't understand they work for me.
(···1.5s) Not so much. (···1.1s) If if you were in a residential setting and they were a buyer's realtor then maybe they work for
you. (···0.9s) But even in that that sense I have a little problem with it because my husband was in sales and he worked on 100%
commission for a long time. (···1.0s) They work for their family (···0.5s) their job is to bring money home for their family so that
their family can live.
(···0.9s) If (···0.5s) what they're doing for you is not going to put money on the table for their family. Then that is time that
they're taking away from their family. And that's the best way I can describe it to you. So you have to (···1.8s) relate to them in a
sense that makes them think that you are going to be able to get the deal done. (···0.9s) That they want to be able to sell this
property. They want to feel comfortable that if this works if it fits your criteria, you're going to be able to close and in some
cases (···0.6s) for some of you that's where you're going to have you're going to struggle because if you don't feel you can close
then you're not going to be able to (···0.7s) present that (···0.6s) for almost everybody not everybody.
I'm gonna say almost everybody that means you're going to have to have Partners in the deal and that's exactly what I'm going
to teach you in this class. (···0.9s) Everybody needs Partners to the bigger.
You get the more you want to go no matter how big you are if you want to be bigger than you already. Are you need to partner
and that's just the way this business is done. It's also done that way to spread your risk. (···1.0s) Nobody wants to put all their
money, you know the old saying don't put all your eggs in one basket. Don't put all your money in one deal. (···0.6s) spread your
risk (···0.7s) the other is it takes money to make money in this business and you need cash to for upfront cost (···0.9s) those of
us that have been in the business for a while have now build up those cash reserves to be able to put money at risk to take the
cash.
It needs to get the deal done. (···0.6s) We partner with people who are just getting started in order to be able to do that to put
that money up when we got started. We partnered with people who did it for us. It's the way this business works. And as I show
you and I show you how the businesses laid out you're going to see there's a progression throughout the business and that's
just the way it is.
This is part of what the owner that I told you that I worked for for 17 years. He never taught us that he never taught us why he
was always in Partnerships why he was in different places in Partnerships (···0.6s) as your business grows as you accumulate
your wealth as your wealth changes, there's different parts you To be in the business right now where my husband and I are is
we want to continue doing business as as he says, I mean, we're we're both getting ready to turn 70 into next year is we're
going to take one more good run at the business build up our portfolio and (···1.0s) we don't want to be doing all the work
anymore.
So we're partnering with people who are willing to do some of the work we're partnering with people to come in now that isn't
how we started when we started we were the people willing to do all the work. We partnered with high net worth individuals
to sign on the loan. We partnered with people who had a lot of net worth that we're able to do that and we partnered we still
partner with people to bring the cash.
We just have a lot more people that we know that bring the cash now so we can do bigger deals and we can bring the cash to
other people's deals. So I want you to understand that you need to be willing to (···0.6s) tell people how you do the business
how you're going to close what you want and very clear on what you're looking for. So this guy knows this is how you're going
to get the deal done. (···1.4s) No matter how horrible the deal is that the broker gives you you have to respond personally.
(···0.7s) They will test you. (···1.6s) Just the way it is, (···0.6s) you will give them your criteria. You'll see how you're going to buy
what your cash on cash needs to be. Don't worry. I'm going to explain all that later. You don't need to know that right now
(···0.5s) that you're gonna give them all your criteria and they're going to send you just a dud deal. It's just the way it is. (···0.6s)
They're testing you to see if you know the difference between a deal and a dud.
(···1.0s) So you have to respond back and say I really appreciate you sending this to me. However, (···0.6s) based on the way we
buy I (···1.3s) let you know that when we do a deal we're going to do a rag Des indication. We're bringing in Partners. I need to
be able to pay a mortgage and have money for the investors. And obviously I'd like to make some money too. (···0.5s) This may
be a great deal for someone with a different buying criteria, but it will not work for me and then tell them again very nicely.
What kind of deal you'd like. I really thank you for letting me know and for sending it to me. However, if you get something that
fits my criteria, I really like to be able to do business with you give them confidence that you can close because you you said if
you find something that meets my my criteria, I really like to see it and then be patient just so you know, we underwrote a
Deals before we found our first deal.
(···0.9s) And in these last few years when that when everybody's been paying way too much money, we've only closed two
deals in three years that we were purchasing we sold three but we only closed two that we were purchasing because there just
wasn't anything we have been underwriting right and left. We've been looking at so many deals our heads are spinning. (···1.1s)
But it's not a deal. (···0.5s) It doesn't it doesn't work for us.
It may work for somebody else who buys differently, but it doesn't work for us. So you have to understand what works for you.
(···0.8s) And make sure that you deal with people that that are willing to work with you. Now. The funny thing is a (···1.3s) lot of
those people who are not willing to work with us or (···0.6s) they were working with us. They were just sending us deals that
didn't work for us. (···1.0s) As the market starts to change all those things. I told you that I just talked about in the real estate
cycle stuff as the market changes.
(···0.6s) Those Brokers that you took the time to talk to the Brokers that you spent time telling them how you buy (···0.6s) what
kind of investors you had when you would have money how you were looking (···0.8s) they will come back to you when the
market changes they may be selling to the all cash buyers. Now they may be selling to the people that aren't doing the numbers
and stuff. But when that market changes (···0.5s) they're going to be going through their Rolodex too.
Okay roll a DEX was an old term. I'm sorry. They're gonna be going through their phone and looking for the people who were
the same ones that have the criteria you just said because they're going to need to be selling properties for all the people that
are dumping their properties. They need to find somebody to buy them who's looking for that criteria. So (···0.7s) you need to
be sure that you're on those lists when the time comes (···1.6s) financial planners (···0.9s) This could be a love-hate relationship.
Just letting you know (···0.9s) on financial planners. Make sure if you are talking to financial planners (···0.6s) ask them if they
work with any clients that have Reggie Securities in their portfolio. (···1.1s) And there's a reason that I will tell you that this
could be a love-hate relationship. (···0.9s) If the financial planner has their security license if they have their Series 7 or another
Securities license, (···0.5s) they may not be able to offer your reg d.
(···1.8s) Offering to their tenants because it's an unregistered or to their (···0.8s) investors because our Reggie Securities are
unregistered is how small businesses raise money. (···0.8s) Because it's unregistered a licensed financial planner cannot offer it
to (···1.5s) their (···0.7s) customers.
However, (···0.8s) if they have a client base who they know. (···1.9s) invest in these types of Investments all the time (···0.6s)
many times they're willing to give you the referral because they know that if they keep their clients happy they're going to keep
those clients for a long period of time, so I want to be very (···0.9s) Clear with you because I've had a lot of people that do
presentations for financial planners.
They go through everything. They get excited only to be told at the end that I can't make it all I can't even offer your product
because it's not a registered security. (···1.5s) the idea with financial planners and you will run in when you start talking and
you're really talking about your business and you say that we do Reggie Securities, and we're (···1.4s) putting together real
estate Investments (···0.7s) financial planners will talk to you all the time. They want to know everything about what you're
doing.
(···0.9s) It's fine to talk to them, but make sure that you understand they can't Market your product for you. (···1.0s) They can
refer you to other investors who may be interested in investing. (···0.8s) property managers (···1.0s) property managers are
really great. (···0.8s) At helping you find deals. (···0.7s) Now I do this a lot. When I used to in my prior life be a commercial
mentor and when I would be out well working with people in their markets.
A lot of times. They they didn't know how to like Embrace their Market. They didn't know how to just go out and start (···0.6s)
finding things in their own Market the fastest way if you want to start getting out and kind of (···1.0s) breaking into a market
very quickly is going and talk to property managers of the kind of properties. You want to buy if you're looking at apartments go
in and talk to the managers that are managing an apartment complex.
(···0.6s) First thing you want to tell them is I'm actually looking to buy apartments in this area. (···1.1s) Do you know of any
properties that may be for sale? (···2.0s) I don't even go to properties that are listed. I just walk in and say (···0.5s) and then do
you work for a property management company or do you work for the owner? (···2.7s) Would you be interested in managing
properties (···0.7s) anywhere else in the area?
(···0.8s) Are there any properties you wouldn't manage? I know I'm going kind of fast. I'll slow down a little bit. (···0.8s) Are
there any properties you wouldn't manage? (···2.5s) Are there any areas you wouldn't manage? (···2.0s) now (···0.8s) never go
in on a Monday because Mondays are really busy for property managers. (···2.0s) Try and go in (···0.6s) a little later in the
morning or (···1.0s) mid-afternoon sometime when you assume they're not going to be real busy.
(···1.6s) Some property managers will sit and talk to you forever. (···0.8s) Others are just kind of going to blow you off. They
don't want to spend time with you. (···0.5s) Some won't talk to you at all in the office, but they'll call you back later. So always
give them a business card as soon as you walk in. (···2.7s) Never act like you're looking to buy their property. You're always just
looking to buy a property in the area.
You're going to need to hire a property management company and you just like some information about the area. What can
they tell you? (···0.9s) You will not believe the number of times that we have heard about properties for sale from property
managers all the property managers in any given market. I'll talk to each other they all know each other (···1.4s) a lot of them
may work for property management companies, which means then you can find out a property management company to hire.
(···0.6s) Some will tell you what companies they like what companies they don't like why they like them.
(···1.4s) Ask them what software products they use. (···2.0s) What software products do they use what software products are
they familiar with? (···1.0s) Now what you're doing? (···0.8s) You're not necessarily going to hire them. You're just shopping for
information. (···0.9s) So if you go into an area and you're shopping for this information you find out there's a couple properties
they heard maybe for sale means they probably are property managers also know when an owners getting ready to sell a
property and what he's doing to get it ready to sell.
(···0.5s) So now they've heard of a property that may be for sale. (···0.8s) You know who property management companies are
in the area. You can start talking about what software products they use what ones people like or don't like you hear the same
one three or four times that everybody doesn't like (···1.5s) it's a point of reference.
I'm not particularly wild about Entrada. Just so you know (···0.8s) as somebody who is an owner. (···0.6s) That isn't one of my
favorites (···0.6s) and the reason I say that Entrada is not one of my favorites. Is that it? (···1.0s) does not necessarily completely
tie together the part that works with the the module that works with the (···1.0s) on-site people does not necessarily a tie
directly to the accounting people. So there's a lag time before things get updated.
(···0.6s) I prefer a software package that's real time that when it gets posted one place. It's posted everywhere. I think in today's
(···0.6s) Marketplace. There's no reason that software shouldn't be fully integrated. (···1.0s) Now that being said property
managers also will be very good at knowing who some of the big Brokers may be in the area. So if you're in your market, and
you're just trying to (···1.2s) Get out and start learning the business property managers can be very very good at helping to
teach you the business.
(···1.5s) And it's much easier to kind of start at the bottom and work your way up to learn the business then starting at the top
and then finding out what you don't know. (···0.9s) now mortgage brokers (···0.7s) commercial mortgage brokers you want to
know (···0.5s) are these mortgage brokers? What do they specialize in? Do they specialize in residential? (···2.3s) Commercial
mortgages or non-residential and and quite frankly.
There's really two. (···1.0s) Different kinds there (···0.6s) the residential commercial mortgage brokers. I know that's a lot of
words for you. They specialize in apartments that's their big thing that they do and they know what underwriting has to be
done. What the new rules are what's going on like for a long time. Fannie Mae was the big commercial lender from for
apartments Freddie Mac tried to break in.
So right now almost all the loans are Freddie Mac, but there's two different kinds of Freddy Mac loans because they, you know,
they always have to make it harder put new regulations in so the mortgage broker is going to be very very important you want
to have at least two mortgage brokers that you can call at any point in time to look at a deal if you do the numbers on a deal
that's sent to you. (···1.0s) You want to be able to put it to a mortgage broker and say to them if I got this deal?
What kind of financing can I get? (···0.8s) A lot of mortgage brokers (···0.7s) when a mortgage broker looks at a deal regardless
of where they are in the mortgage broker does not have to be in the state where the property is we used to our main mortgage
broker is out of North Carolina right now. We don't even own properties in North Carolina. We did that's how we found them,
but we don't anymore (···0.8s) but what (···1.7s) what happens is they have seen a lot of the deals that are out there. And if not,
the number of Underwriters that are behind the mortgage brokers are very small.
(···0.8s) So if they send stuff to their underwriter, the underwriter may have already seen this deal before so there's a lot of
things that they could say is. Hey, did you think to look at this or did you check out what the plumbing expenses are? Did you
check out about what's going to have to happen with the roofs? There are things that once you (···0.6s) establish a relationship
with a mortgage broker now, I know this is about finding a deals, but I'm also going into some of the things they can help you
with (···0.7s) a mortgage broker if they know you're serious and they know where you're getting the money to be able to close
the deal.
So it's important again. Remember I said we're going to start telling people how we're going to do the business. (···0.8s) The
mortgage broker when they have deals that start to come back. (···1.4s) Remember what I said about the fact of the real estate
cycle and when it starts to go bad and people bought because they could not because they should and those deal they're gonna
start dumping those deals and they want to get rid of them.
When a mortgage broker knows that a deal is going to come back. They're gonna start calling their investors that are
performers. They're investors that can buy (···0.6s) and see if those investors can come in and purchase these and so they want
to try and sell these properties before they have to go back to the bank because the mortgage brokers don't want these deals
going back on them.
This is all part of that new banking regulation that's gone on we have purchased at least three properties that we've received
because of leads from a mortgage broker now, (···0.5s) typically they still went through a realtor, but it was the mortgage
broker who gave us the lead and told us who to call and because the mortgage brokers said hey, (···0.8s) I'd like you to talk to
these people because their performers and they can get the deal done. We became (···1.3s) primary buyer that they wanted to
deal with (···0.5s) so mortgage brokers are really good people for you to build your relationships with (···1.5s) accountants
(···1.9s) Anytime that you're dealing with accountants, make sure that they're dealing with people who own commercial real
estate.
(···0.6s) So you want to talk to them about what kind of services they perform again. You would do it sort of on an interview
process of this is what you do.
This is how you buy this is what you're gonna own and stuff and then say do you have any clients that you know will be selling
real estate will be selling any of their real estate soon? (···0.7s) The accountant can help you in two ways one (···0.5s) if they
have clients that are looking to sell a lot of times when a client's looking to sell they're going to talk to their accountant ahead
of time to know what their tax impact is going to be. It's just one of those normal things you do. (···0.8s) If that person is
concerned about their tax impact they may be going to do a 1031 exchange.
So one question that you want to talk the accountant about is do you know of anybody that is doing a 1031 exchange. Do you
have a 1031 exchange administrator? (···0.6s) Do not be surprised if they don't a lot of a lot of accounting offices or CPA offices
do not have their own in-house 1031 exchange administrator for insurance purposes. They had that they they use an outside
service.
(···0.5s) Ask them what service they recommend ask them what service they recommend their clients go to (···0.6s) let them
know that if they have any clients that are looking to do a 1031 exchange you would be happy to help facilitate that if the
property meets your criteria. (···2.8s) insurance agents (···0.7s) same as your mortgage brokers. (···1.5s) Plus you're going to
need an insurance agent to get insurance quotes on every property you buy because Insurance taxes and insurance are the two
biggest expenses on Commercial Real Estate.
(···1.0s) And (···0.5s) those are two costs that are going to be very different from what the current owner has. Typically they're
going to be different because you're going to be paying more for the property than the original owner. (···0.5s) Unless you
bought it from somebody who paid way too much to begin with but you're going to need to get that. (···1.2s) the insurance
agent also Knows a Lot About Properties insurance agents very often get calls, especially if somebody has had (···1.4s) Some
kind of claim on the property someone who is maybe an inexperienced investor who's never had anything happen.
They have a small fire. They have an insurance claim that they just don't know how to handle it. They don't know what to do.
(···0.6s) They will all of a sudden say, you know, what? (···0.8s) I can't deal with this. I just want to sell the property and get rid
of it.
(···0.8s) I love those kind of robberies because now you're buying from somebody who's probably had. (···0.8s) The property's
probably been kept meticulously and the minute there's a bump in the road. They just want to get rid of it. (···0.8s) Those are
perfect. So insurance agents here of those kind of things all the time. You want to be sure that you have an insurance agent
who specializes in the kind of product you have and you need more than one. (···1.0s) This is another case can't stress this
enough because (···0.8s) the insurance agent you're going to need quotes on insurance for every property that you buy and
(···0.9s) in different areas.
There may be certain areas or certain types of properties that one insurance company or one agent may not be able to do.
(···1.0s) On Commercial, please. Be sure that you have an agent who shops multiple companies. You don't want somebody who
works just for State Farm or something like that. You need somebody who shops multiple companies because they're there is
such a variety of who will cover and who won't insurance industry has changed greatly.
(···1.1s) There's a rating system now that they use for rating (···1.2s) risk factors in different apartments. And now they're
actually (···0.6s) rating even not just a crime risk, but what kind of crime as to how they're going to ensure and what they're
going to ensure they may even put waivers in of things that they won't insure.
So before you start spending a lot of money to go go through and do do diligence on a property that you think is a great deal. It
may be a great deal because they've lowered the price on it because other people have gone out and gotten Insurance bit and
know it can't be insured. (···1.3s) the appraisers (···0.7s) There (···0.6s) there are several appraisers in any one market. I would
get to know as many of them as you can.
(···1.6s) Appraisers always know when a property is going on the market or if a property's being appraised if the deal falls
through they can definitely let you know properties. They've appraised do not ask them what the appraisal is that would be a
breach of their confidentiality on what they did for another person. What you want to know is do they know of any properties
for sale any properties that have been on the market anything that looks like it's falling through anything that's had problems
that they can tell you but they can't give you the amount.
So don't ask them to do something. They can't (···0.6s) and then attorneys only deal with people who do real estate
transactions commercial real estate transactions (···0.5s) again attorney client privilege. They can't tell you everything don't ask
that. What you want to know is do they have any clients who are looking to move their commercial real estate? (···2.3s) Okay,
(···0.8s) that was quite a bit there.
So why don't we take a break here for a second and I will be back in and talk to you a little bit more about those non-compete
and non-disclosure agreements. (···13.9s)
(···0.8s) You are (···10.2s) okay. Welcome back everyone. So this was the real estate cycle for the sea students. Hopefully some
of the amb students and even (···0.7s) maybe the below sea students pick something up from it, (···0.6s) but I wanted you to be
able to see this and have an easy visual that let you understand what we talk about when we're talking about where the market
is what it is you need to do and where we're at and keep up with what's going on in different markets.
Now the next thing that I'm going to show you because I promise there would be more for the a students. (···0.8s) Is how I look
at the real estate cycle now here this report the irr.com good thing for you. This report is free.
(···1.5s) Now if you want all their information it is a paid for subscription. However, (···0.5s) the Viewpoint is free every year it
comes out in January each year. And the the Viewpoint is actually a synopsis of the prior year. And what is going on in the real
estate cycle. Now why I said it's for a students (···0.6s) is because there's a lot of detailed information in it. I'm going to give you
some samples talk about what's going on what it means for us.
(···0.9s) For some people what I'm going to do is review some of the sample information and help you to understand why it may
sound negative on the surface, but why it's actually positive when you're on the commercial side (···0.5s) now when you go into
irr.com, what they're going to ask for is basically just your email information. That's all you have to put in. (···1.1s) Once you do
you you get a sign in and then you download the Viewpoint. Once you download it.
You can have it on your computer and it'll be there until the next year. They do also do quarterly and by annual reports. (···0.9s)
They sometimes have the biannual for free if you want all the information you do have to to pay for it, but this is enough to get
you started and get you going in the right direction. So here's just kind of a snippet of some information that I told you. I
wanted to talk to you about and this is from the 2022 Viewpoint.
So it you know, I just want you to understand we just came out of the whole covid situation. Now, I actually owned a lot of
Apartments during covid and let me tell you that was just a real treat to do that. And none of my Apartments were anywhere in
the state that I live. I live in Florida the apartments that we owned. We're in Huntsville, Alabama. They were in St. Louis. We
had apartments in Arkansas. We couldn't fly. (···1.2s) Couldn't get there (···0.5s) and two of the apartments the one in St.
Louis and the one in Huntsville, Alabama in both cases. The apartment management company said (···0.8s) You know what?
This is a little bit beyond us. (···0.5s) I don't know that we can do this. (···0.9s) We're out of here. (···0.8s) So we had to self
manage the apartments long distance during covid (···0.6s) without. (···1.1s) Much assistance at all on the ground. Fortunately.
We found a property management company to take over the one in St. Louis, but we managed Huntsville 100% ourselves.
(···0.8s) From Orlando without being able to be on the ground so during that what we learned and what a lot of people went
through (···0.9s) is you really have different types of tenants even in working class properties because all of our properties at
that point in time, we're working class properties. (···1.1s) Now (···0.6s) some of our tenants the ones in Huntsville (···0.6s) very
very few of them took government assistance of any kind the majority of them tried to just keep paying their rent.
They were working they were doing the best they could a lot of them worked in service Industries, but the difference was
Alabama tried to stay open as much as they could as much as they were allowed. They tried to stay open a lot of the people
found different types of employment and they kept paying their rent now some of them did take subsidies, but they were selfpaying
the rent and they did not get behind.
(···0.7s) Saint Louis was a whole different ballgame. (···0.8s) And there was a different rental program there and once people
found out that if they got behind in their rent, they could file for the safer program and they could get back rent paid. They
basically just quit paying their rent until they got far enough behind that they could file for safer and get it so we would get
three four months behind on multiple tenants.
(···0.7s) Now (···0.8s) what I'm pointing out to you from that is where it says here. There was 656 billion in direct financial
assistance including stimulus checks expanded unemployment tax credits and child care and earned income provisions. (···1.0s)
That kind of money the financial assistance the expanded unemployment tax credits Child Care earned income (···0.8s) that
money was the kind of money that kept our tenants in Huntsville paying the rent themselves.
(···0.9s) They did get some of them were on unemployment. Some of them did get tax credit. Some of them did get child care
benefits, but they took their benefits and they paid the rent themselves. (···1.0s) The other the 362 billion in assistance to Satan
local governments to help reduce the negative Ripple effects of layoffs. (···1.5s) Oh boy. (···1.4s) Now some of that money was
the money that the tenants just decided if they could get their rents paid they would just quit paying their rents.
(···0.9s) And all they had to do was have a letter from their employer saying they were laid off because of covid. Do you know
how many people had letters on the exact same similar letterhead that they sent in on the programs and so on that property
they got months behind in the rent, which meant that we (···0.7s) Barely had enough money to be able to pay the mortgage
and keep going the only saving grace to it was that state was so shut down.
We also couldn't do any work on the property so we couldn't get people in to do work. So we weren't spending a lot of money
either and we had reserves for Capital Improvements. We couldn't do the Capital Improvements because we couldn't have
anybody in to do work. So we use that money to pay our expenses until we got all the money collected in back rents, and then
we reimbursed it (···0.7s) now while this sounds bad and it sounds like this was a terrible thing to be in (···0.6s) the business.

It's actually very very good. (···1.0s) And the reason I say that is because once that money is gone. (···1.0s) How many of these
people do you think need to stay in the rental market? (···1.7s) How long do you think they'll need to stay in the rental market?
Because that's what we're looking at. (···0.9s) After we and just so you know, we've sold both of those properties.
We sold one in December. We sold the other one in February. (···1.1s) And the reason we sold them is because people were
paying ridiculous prices. Remember the real estate cycle where I showed you the sell High? (···0.7s) and (···0.9s) Warren Buffett
talked about (···1.6s) The idiots. Well, the prices that people paid for those properties were so high that on one property. We
paid a $480,000 defeasance cost and still were able to (···3.2s) return to our investments our investors a higher return than
what we projected after eight years and we were only in it for four years.
(···0.5s) So people were pain ridiculous prices for properties that did not produce the cash flow to support those numbers
(···0.5s) and they did it because of the fact that we're at that point in the cycle where there's so much new construction and
everybody wants to buy and everybody is looking and saying we got to get in now.
This is the time people been making money in apartments forever. This must be the time to buy it. (···1.2s) And I agree. I just
bought one again this week. I agree. It's a time to buy but it's a time to buy smart. You have to buy knowing what you're to
going do in the next five seven ten years. If you're bringing in investors to the deal, if you have Partners, you've got to know
you're going to make money. (···0.7s) Why did I buy not because of what everybody else saw I bought because of this.
(···1.2s) I bought because of the fact that all of these people. (···0.7s) That are in the apartments all these people that have
taken all the assistance. (···0.7s) A lot of them let their credit go (···0.5s) they the money was there. They had the assistance and
they didn't think of what it was going to do to their credit long term. (···0.7s) So now they are not going to qualify to buy a
home. They're not going be to able to move into a house anytime soon.
They're going to stay in the rental market now whether they stay in a rental market in single family homes or whether they stay
in a rental market in apartments. They're still going to be in a rental market and they're going to be in a rental market for the
next three to seven years, which means right now we're still at 90% occupancy and we've got a whole group of people that are
going to be in a rental market for a long period of time. (···0.7s) So while this may sound negative it actually was a positive
(···0.6s) if you welcome yourself to the dark side.
(···0.9s) We are on the dark side. (···0.7s) We like people to be in the rental market (···0.7s) now. (···1.3s) The graphs for the real
estate Capital Market, you're going to hear this term a lot. And I want you to understand (···0.7s) what the term hockey stick
means because a of lot people were like, I don't understand what we're talking about about the hockey stick and the Great
Recession and what's going on. (···0.7s) The reason we're talking about the hockey stick Market in a hot and what's going on
with with real estate and it's kind of real estate in general almost almost every product across the board is doing it.
(···1.2s) You're gonna see this and it has a lot to do with what's going on within (···0.7s) with the inflation and what's going to
happen with interest rates (···0.5s) now. (···1.2s) It'll change it. Just want you to be aware of it. It doesn't mean (···0.6s) I'm not
buying I told you I just closed again, and we're going to continue buying.
(···0.9s) but when people start giving you the negative input (···0.6s) Just so you know, I started my business in this exact kind of
Market. I love it when people get scared when everybody else gets scared and decides to dump out of the market. (···1.4s) It's
great. It's perfect. That's when we want to jump in. (···0.7s) So the fact that (···0.9s) The experts are saying that we're in a
hockey stick Market. We're getting ready to have.
(···0.9s) the memories of the Great Recession (···1.6s) Maybe we are. (···2.0s) That means people stay in a rental market even
longer. But what a hockey stick Market means, is that the level? (···0.7s) Of purchasing the level what people paid stayed very
level for a period of time and then they shot up. So it's like a hockey stick. It just has the turd on it. So kind of has that curve and
it shoots up (···0.6s) when it shoots up that fast people panic say they do the same thing with stocks.
This is not unique to real estate the same thing happens with stock. (···1.2s) When you're talking to investors, if you are talking
to investors, if you're talking to financial planners and guys this will happen while you're out there. Trust me. I've been through
this. (···0.9s) Don't get concerned when they say oh you shouldn't be buying now. You shouldn't be doing anything because
we're in a hockey stick Market. (···0.9s) I wanted to point out what that term means so that you don't.
(···0.7s) Freak out not knowing what a hockey stick Market is (···0.6s) and trust me (···0.7s) not my first rodeo with this.
Unfortunately. Well, fortunately you're unfortunately I'm still here and in this market a long period of time (···0.6s) and we kind
of like the hockey stick markets because in a hockey stick Market the people who bought because they could not because they
should (···0.5s) are all going to panic and dump their Assets (···0.6s) Now (···0.8s) those of you who are just getting started and
coming in or maybe this is your second or third time looking at this and saying, you know, I've wanted to do this for a long
period of time but just couldn't get myself into it.
(···0.5s) This is what we've been waiting for. We've been waiting for another market like this we've been saying for years it has
to correct it has to happen. (···0.6s) This is what we've been waiting for. We're waiting for the investors who got in because they
they could not because they should to pan.
Start selling their assets (···0.6s) when they do we'll get down to a normal Market where investors like us can compete we can
buy and we can buy and hold for a reasonable period of time getting good returns for ourselves and our investors. (···1.7s) now
(···1.5s) remember I said that I showed you the real estate cycle for the C students. (···1.0s) So all the C students are looking at
this chart going. (···2.9s) And the a students are going this is what I was waiting for believe it or not.
This is the exact same chart. (···0.5s) This is the exact same chart. I showed you before this one is just done more as a bell curve.
This is (···0.8s) the same way that you would read a stock chart. This does come straight from the irr report and it is again if you
take a step back if you read the sea chart first, you can read this a chart too.
Once you start to understand what it is. The good news is it tells you on the bottom? I know it's a little small up here. But if you
look at it closely, you'll see at the bottom. It will tell you what happens in each section what it is to be in a recovery and
expansion hyper Supply and a recession. (···0.8s) Now what I want to do is teach you how to read this as a real estate investor.
(···1.4s) first and foremost (···0.7s) I don't want you looking at the individual cities that are on here.
Remember this is done in arrears. (···1.1s) As a real estate investor, we're looking to the Future. (···0.7s) We're not looking.
(···0.8s) Right at the past. We're looking more to the Future. (···0.7s) What I would want you to do is to look at this from a
standpoint of where (···0.7s) has it been in the last two years the last three years how many cities were in expansion in the last
two years?
How many were in hyper Supply in the last two years how have they moved? (···2.2s) Too often people say, oh I wanted to
invest here and it says that it's in hypersupply. You know what it could be in hypersupply because they just finished 10 buildings
and they have an occupied them yet because this is of this is a point in time. (···0.5s) You have to go back and look at all the
things I talked to you about and say why was it in hypersupply (···0.8s) if you look at multiple years (···0.6s) what you're going to
see is that cities bounce around they go back and forth.
(···0.7s) The idea of looking at these and talking about it is for you to be able to put into layman's terms. (···1.0s) What you look
for in your micro Market where you're buying? (···1.8s) I don't use it really for any more than education purposes. (···0.7s) And
that's what I would want you to use it for is to understand what you should look for in your micro Market.
Where you purchase. (···1.0s) in saying that (···0.9s) the cities they put on here are all going to be larger cities. (···0.7s) I don't
own a property (···0.5s) in any of these now. I did have one that was actually. (···0.9s) Considered to be part of Saint Louis, but it
wasn't in Saint Louis was in a suburb of Saint Louis. (···0.9s) most of the cities where I have purchased properties are probably
the occupation of the city is (···1.6s) between 25 to 75,000 people (···1.0s) They're small tertiary markets and I'm going to talk to
you as we go through about what some of these terms are and explain it (···0.5s) in how a lender looks at that how investors
look at that how you're going to look at it?
Because you know in real estate we have to have three terms for everything that we talk about. It has to be used three
different ways so that we can confuse you as much as possible.
That's just the way this industry is just the way we like to work. (···0.8s) But what I want you to look at this chart for is to be able
to go out and remember I said I'm going to teach you how to communicate when I talk to investors. I actually use these charts
to talk to investors. (···1.1s) Carry one with me. (···0.6s) But investor says, you know, I'd like to meet with you and talk about
your business. I'll talk to them and say one of the first things we do we analyze the market is we look at the real estate cycle
and by example, I just happened to have a copy (···0.7s) of the multi-family chart from the irr, you know that that stands for
Integra Realty resources.
And then I go through and talk about what I look for. I'm always looking for the occupancy. I look for new construction. I look
for this and I just use it as a teaching tool now when you present and you tell somebody this is what you do when you analyze a
deal you're answering their question before they ask (···0.8s) so this is the first part of me teaching you (···0.6s) how to start
presenting yourself and making you stand out from the crowd.
(···4.0s) Hope that helped you a little bit. (···0.8s) so (···1.2s) Remember when I said? I (···1.2s) talked to you about the
differences and some of the things that are going on. (···1.9s) Welcome to the dark side. (···1.3s) Why are we looking and why
do we think apartments and Commercial are going to be the products that we want to have well?
(···1.7s) One reason is we're going to have a lot more renters in the market and that's that's a good thing. We like renters in the
market. (···1.0s) On Residential Mortgages (···0.6s) non-bank lenders 68% of all mortgages in 2020 were from non-bank lenders.
(···0.7s) Now for a lot of you that (···0.5s) may not seem like much but there's a reason why that's important.
(···0.8s) That was the same thing that happened before the previous crash that we just had (···0.6s) is a lot of non-bank lenders.
We're the ones doing a lot of financing doing a lot of the creative financing the things that we're going on. (···1.3s) first
guarantee mortgage from Dallas filed for bankruptcy (···1.0s) They were a big lender in The non-bank Lending they were doing a
lot of it loan Depot is the fourth largest lender out there for Residential Mortgages right now.
(···0.9s) Their Shares are down to a dollar fifty a share and they're having trouble raising money. Well when your Shares are
down to a dollar fifty a share, that's why you're having trouble raising money. (···1.0s) That means that we're going to start
seeing it get harder and harder to qualify for mortgages. The interest rates may not change as much but it's going to get harder
to qualify for a mortgage. (···0.9s) And everybody's going oh, this is really bad news.
Nope. Welcome to the dark side people. This is good news. (···0.7s) Sorry, (···0.5s) the fed the FED owned 2.7 trillion mortgages
and is quit buying and is now selling their mortgages. (···0.8s) Boy, it just gets better and better doesn't it? (···1.2s) And Star
Wars Capital One of the largest single-family landlords is selling a billion dollars of their real estate. (···1.2s) Now I don't care
whether you're buying commercial or you're buying single families.
That's a really good thing if Starwood is selling most of those that means that all of these (···1.1s) rental properties are going to
start going on the market. So if I were you and you want to be in this business, whether it's on the single family or the
multifamily site, you really need to get out there and start start getting yourself into the business and understanding what
you're talking about make your decision of which Avenue you want to pursue and get going because it's going to be the time
very very soon to start jumping in.
(···0.7s) JPMorgan and Wells Fargo have stated that they are moving from The Mortgage business now. (···1.8s) As someone
who has Wells Fargo. (···1.2s) Commercial mortgages I can tell you Wells Fargo should move out of all of the mortgage business
because they are the worst service around the face of the Earth and everybody who has a Wells Fargo commercial mortgage
will tell you the same thing. (···0.9s) I think it's funny. They're saying that they're moving out of the mortgage business
considering that they have had (···0.7s) more.
(···1.3s) Fines and more reprimands than anybody else out there for what they've done with their commercial more or with
their Residential Mortgages and their commercial mortgages. So, I think it's probably in Wells Fargo's best interest to move out
of the mortgage business. (···0.7s) Now (···0.7s) why am I telling you this and I I'm not making light of it. I'm trying to put it into
perspective for you.
You need to change your attitude from from a homeowner (···0.7s) a purchaser perspective into an investor attitude. (···0.5s)
And what what you hear on the news what you start to see happening what you'll hear (···0.6s) from your neighbors what you'll
hear from people who are not in the business. When you start talking about (···0.6s) buying real estate in this market when you
start projecting your business out there, you will hear negativity.
You'll hear people saying you can't be doing that. Now this is the worst time. You know, how bad real estate is. Do you know
what's going on? Have you read these details? (···0.8s) And you should say yes, that's exactly why I'm doing it. (···0.8s) I've
studied the real estate cycle. I understand the business and this is the best time for me to be purchasing. Let me show you what
my criteria is and then you sit down and go through (···0.7s) and I can tell you it works like a charm.
This is exactly the market we were in when we started buying we bought our first apartment in 2009 and doing exactly what I'm
telling you to do. We raised a million dollars in 30 days for our very first apartment. (···0.7s) So just relax listen to what I'm
saying, and please do not let the negativity get in your head. (···0.7s) What some people think is negative in the market is
actually a very good positive for those that are on the investment side of the business.
(···1.8s) Okay. (···0.5s) I hope that started to fire you up a little bit about why you're doing this business and what you should be
doing right now. (···0.7s) So let's get into the broker relations and finding the deal. (···0.6s) because (···1.2s) anybody can find a
property and I want you to be very cautious about. (···1.3s) using the term the deal (···1.3s) I hear a of lot people say, oh I have
this whole network of deals.
Probably not you probably have a whole network of properties. You have a lot of people bringing you properties. You won't
know it's a deal until you've done the underwriting and you know why it's a deal so under here with (···0.7s) the broker
relations and finding the deal. One of the things I'd like you to make note of is to put tell me why it's a deal. (···0.5s) Tell me why
this property is a deal what makes it a deal.
(···0.7s) What distinguishes it from being a property for sale? That makes it a deal? (···0.7s) And once you start being able to tell
people why it's a deal (···0.7s) then you're going to start changing and going from just being a prospector to actually being able
to find the deal. (···1.8s) so (···1.0s) finding a deal (···0.6s) first and foremost (···0.5s) we find the majority of our deals through
(···0.8s) Brokers through commercial brokers (···0.5s) most commercial properties are sold through Brokers.
(···1.1s) That being said we do use a lot of other sources. (···0.8s) In order to come up with it. (···1.1s) So some of the things that
we're going to go through and just kind of highlight and then I'm going to get into some details in the next section. (···0.8s) Is
your associations and groups? (···0.6s) The real estate advisors attorneys and classifieds. So these are the things I'm going to
discuss in our next section.
So I just want you to know get ready because we're going to be going through and doing all of these. (···0.5s) So (···0.7s) on the
on each of these I want you to go back and remember what I taught you in the very first section (···0.6s) and how you're going
to stand out from the crowd how you're going to present yourself and what you're going to do and as I get in and talk about
each one of these I want you to be ready to go as we move into the next section. (···13.8s)
(···0.5s) You are (···9.8s) hi everyone. Welcome to Pips path commercial real estate training. I'm going to be your instructor for
this class. My name is Diane Bowman, and I've known pep for probably 20 years or more. We used to work together doing real
estate trainings in the past. And then I took a retirement (···0.5s) kind of (···0.5s) went in just did my real estate business was off
(···0.7s) enjoying my golf game quite a bit and then pip gave me a call and brought me back out of retirement (···0.6s) and I'm
kind of glad he did I'm gonna be trying to introduce you to some of the changes that are happening in the commercial real
estate market and the good news about having a more senior real estate instructor.
(···0.7s) That would be me. I would be the senior real estate instructor is that you will be able to benefit from my (···0.5s) being
in the business back in the 70s 80s and 90s when different real estate Cycles were happening and I can share with you the
knowledge.
I have of being able to see what changes we're going on. What happened in the marketplace and help you move forward with
that. Now I have put up here on the screen the information of how to reach me. Should you want to ask questions specific to
the class?
My email address is up here. It's di Bowman Mentor at AOL.com and you could put in the subject line commercial and then you
would either do online or (···1.1s) recorded whatever you'd like to put and probably when you heard the class because that will
help me understand it where you are. What point in time you are in your your business so that I understand. And your question
better (···0.7s) now a little bit about what we're going to do and our introduction activity since we're going to be looking at this
and you're going to be looking at a recording that's very hard for you to say, how can I do an introduction activity?
(···0.9s) How can I interact with people when I'm at home? And I'm just by myself it's going to be really difficult for you to do
that. So what I want to do is talk to you about how I want you to look at this is not as an introduction activity to meet other
people in a room or to be able to just go out and (···0.8s) Start talking right away.
What I want to do is start introducing you to ways to (···0.7s) interact when you're dealing with Brokers when you're dealing
with sellers when you're having to do those meetings and it's your first interaction with someone. How do you get to Common
quickly? How do you stand out in the crowd (···0.6s) one thing to do is don't jump into business immediately. Don't immediately
start talking about business with the person you want to engage with them when you first call a broker don't don't have the
first thing out of your mouth be (···0.7s) I'm looking for a property and this is my criteria and you like act like you're reading
down a script that you did the very first thing you want to say is how are you doing today?
Then you want to get into a little bit about them. So if you've done some research on the person, especially if it's a broker,
(···0.6s) if you do a little bit of research on them in their Market, you probably will find something that they've already listed
and other property that they have listed or that property (···0.8s) or you will find something they've already sold and you can
say hey congratulations.
I see you sold this property at this location try and find something that you can get to come and quickly (···0.5s) also ask them
where they're located if you're calling somebody on the phone just because you're calling them. Let's say I'm in Orlando. I'm
calling someone into Dallas Market just because they have a property for sale in Dallas doesn't mean that they're located in the
Dallas Market.
They could have that property for sale because they were the one it to the original owner and he's having them resell it. So be
very careful about that and don't make assumptions go ahead and ask and say are you located in Dallas? (···0.8s) If you think
about it, this also gives you that opportunity to find out is that person who is selling this property? Are they the listing agent?
Are they the one who knows about the property do they know that market? Are they even in that market? So in getting to
come and quickly you're bonding with a person by asking where they're located try and talk to them about where they're at or
what's going on in their Market or where they live talk about. When how long have they lived there? If they say they're oh
you're looking at a property in Dallas and they say they are in Dallas ask them how long they've lived in Dallas? (···0.9s) What
part of Dallas are they in?
(···0.7s) Try and bond with them a little bit personally before you get into it and then say why don't want to take up too much of
your time. However, I did want to get know a little bit about you because I'm looking to build my business in this market and
then tell them what it is that you're looking for. And I'm going to help you throughout this course to tell them what it is you're
looking for because at this point in time you may not be really sure about that now standing out from the crowd part is standing
out from the crowd is not just finding out about them and knowing what's going on with that in getting to come and quickly but
also letting them know something personal about you so that when you call back, it's not just High I'm Diane and I'm looking to
buy property in Dallas.
Remember I called you about one two three main street because there could have been 90 people that called him about one
two three main street. (···0.6s) You want to say something else? (···1.0s) Hi, I'm Diane. Remember, I'm the person I talk to you
about football and I cousins to play in the NFL and we were talking about what teams they played for and we want to go on and
talk about things like that that say something to them that makes them remember you if you like motorcycles talk about
motorcycles.
Hey, you know, if you're into cars talk about cars, whatever it is that you like talk to them about that. So they remember
something about you you want to make sure that in every relationship that you're building in this business that you start to
stand out from the crowd.
So part of this introduction activity that I'm talking to you about is how you build up the relationship you you're going to need
to do this business (···0.6s) as large as the commercial industry is and Commercial includes Apartments office (···0.6s) retail.
(···1.1s) Storage units mobile home parks any of that can be considered commercial real estate.
However, (···1.0s) As large as that industry is and it's really large. It becomes very small when it when you start to get ingrained
in it and people from one company know people at other companies. So you want to start keeping track of all the people you've
talked to what you know about them and start having that kind of database that you can refer back to. So now when you call
another broker and talk to them and let's say you call somebody from Marcus and Miller Chap and you talk to him in Dallas call
Marcus and Miller chap in Atlanta.
(···0.9s) When you talk to them the very first thing you say is hey, I talked to guy from Marcus. Amilla chap in Dallas, and I know
this this and this and we talked about this and this now you're building a relationship with the second person too. Now when
you call Marcus and Miller chap, let's say in Cincinnati. You've got the same thing. Now you're talking about the other Marcus
and Ella chap people. You want to start getting to Common quickly because now all these guys have something in common,
they all work for Marcus and Miller Chap and you know something about all of them and you're gonna start standing out in the
crowd because you're going to say the same thing about yourself to each one of those people.
(···0.7s) So what I wanted to do here, I mean, I know it's very early in the training, but I wanted to start giving you some
confidence to be able to go out and start moving forward and talking to people once I start getting you the information you
need to do that.
(···1.4s) So (···1.0s) now that we've gotten that far (···0.5s) let's talk about what it is. We're going to cover in this class. I'm going
to start with the real estate cycle because as I said, I've been in this business a very long time I started out in this business.
(···0.8s) I was working for Silverman's when Silverman started American Eagle Outfitters and I was hired with Silverman's in
order to go out and look at all the stores where they had Silverman stores and my job was to do demographic analysis and
determine where we would put American Eagle stores.
So I learned an awful lot about (···0.5s) Ingress Ingress parking how people shop how far they traveled to shop spending
patterns all of those kind of things from there. I actually met my husband while we were working there. We've been married for
40 years now, (···0.6s) and once we met I had to I had to leave American Eagle and we ended up moving to Boston and then to
Atlanta in And I worked for a CPA firm and one of my main clients was lawn day of the Days Inn chain.
He was not. (···1.0s) The person who started days in it was his brother and like most family relationships. (···0.7s) You know, you
always want to be better than your brother. So there was a little competition and he would take us out to the different hotels.
And while we were there what he wanted us to do was not just look at the numbers and say why is one story doing better than
the other when they're all operating exactly the same he wanted to know what was going on and it became very easy to see
that when they were changing traffic patterns where when new signage went up when different things went up that was not
related to what he did in his business, but what the people around him were doing in the business it changed the income of his
property.
So then I really became ingrained in knowing what was going on in the cities working with with a different government agencies
things of that nature.
Then we moved to Tampa in retail. My husband was still in retail you move a lot when you're in retail. I did high rise office
construction with WR Butler company the corporatex division and I learned (···0.7s) an awful lot (···0.9s) Excuse me about
overbuild. (···1.2s) Because that did happen in Tampa anybody that was in Tampa in the 80s knows that they came in and there
was a massive opportunity to tear down some of the old buildings and build high-rise Office Buildings.
And so everybody came in Tor Donald buildings and built high-rise Office Buildings what they didn't do was determine who was
gonna occupy those high-rise Office Buildings. (···0.5s) And that was it another time in a real estate cycle where the economy
was changing interest rates were going up businesses weren't doing so well, so they built all these buildings but there was
nobody to occupy it and a of lot people ended up losing a lot of money. There was a lot of vacancy changed the market for a
good period of time and it took it several years to come back.
(···0.9s) So that's that's a little bit and then the last 17 years before I quit working for everybody else and making them tons of
money. (···0.5s) I worked for a builder developer and we did Land Development. We did house construction. We owned the
office building that we had our office we bought and sold it three times in the 17 years that I was there. We buy it when the
economy was low fix it all up have our office in it the market got really good.
We'd sell it stay on as a tenant the market had dropped we'd buy it back do the whole thing over again. So I really learned a lot
from that and the owner that I worked for had probably about 17 or 18 Partnerships. I never knew why he had so many
Partnerships why he did syndications when I knew he had the money to do deals them. So (···1.2s) I learned that after I left the
one thing that (···1.3s) A lot of times (···0.7s) your bosses don't teach you is how they do what they do.
They teach you how to be really good employees and I was a great employee. I used to get plaque a lot but getting plaque
doesn't really put a lot of money in your pocket. So when I left and I learned from classes like this how to raise the money
myself why you do syndications? Why you bring in Partners?
Why you do the things you do (···0.5s) it changed my life. So that's why I'm gonna go through and teach you about these real
estate Cycles teach you how important it is to know the difference and what you when you need to buy when you need to sell
why people buy and sell and they don't always hold everything forever. (···1.2s) And the downside of doing that sometimes
(···0.5s) the broker relations and finding a deal believe it or not. I've already started kind of planning the seed for you undoing
that.
I'm going to give you a lot more information on getting ready for it (···0.8s) residential apartment analysis that's going to be part
of it because there's really two main sides to commercial. It's the residential side which is apartments and that's the sign is
more regulated that most of you are probably most familiar with but it's also the easiest side to analyze under right and get into
the deal. (···0.8s) Then there is the non-residential side, which is going to be your office buildings your retail those types of
properties.
So we're going to get into that. We're going to talk about underwriting and the word underwriting basically is the commercial
term for analyzing the deal when you underwrite a deal that means you're analyzing the deal. So in a broker talks to you about
underwriting, you know what that means that's basically taking the numbers putting them in a spreadsheet putting your
thought process to it and coming up with what you think the properties worth.
The next thing we're going to talk about is debt and Equity how you fund the deal and there's a lot of (···1.7s) important people
out there that think this is (···0.9s) The most important part of the deal now a of lot people would say the underwriting is the
most important part. I think it's pretty important because that was another big part that I did. My background is is more on the
behind the scenes side in our business. So I like the numbers a lot but debt and Equity is that fine blending of how much
financing you put in a property how much Equity how much money do you raise?
Do you raise extra money? How are you blending it to make the deal work. It's basically making the deal work is what debt and
Equity is that's how you fund the deal (···0.6s) and then at the end after I'm done talking about all this stuff. We're going to try
and pull it all together for you and go through and just see and (···0.5s) review it one more time kind of in a pattern of how the
deal will (···1.0s) will flow or should flow.
I'll never say will flow because no two deals ever flow the same way, but what we'll do in the end is pull it all together. (···0.6s)
So as we're going through I want you to keep in mind that you're not going to know everything from every module that we do.
(···0.8s) Every module is is an individual section of the business (···0.5s) and I'm teaching you individual parts of the business
that need to be put together with other parts in order to have an entire business.
(···0.6s) When I get to the end, you'll have everything you need to be able to go out and begin working. However, if you never
begin working if you never begin putting it together, if you've never go out and try and talk to a broker if you never go out and
try and tell people what you're doing. (···1.4s) It won't work for you. I know this works.
I've taught people for years (···0.7s) many of those people are out teaching other people now, they're doing the business
themselves. So, please take the knowledge. I'm going to give you and put it into practice. (···0.9s) Are you ready to begin?
(···0.7s) Because here we go. (···0.6s) the first chapter and what I think is most important and something that (···0.8s) all of you
probably want to look at depending on when you're watching. This is going to be the real estate cycle (···0.5s) and I'm going to
show it to you in multiple forms because different people learn different ways.
(···1.1s) I will be honest. I (···0.7s) was not in a student through most of my (···1.2s) High school years because I was raised I was
Coal Miner's Daughter raised on a farm (···0.5s) and I used school as a way to get off of the farm and be out and socialize this
real estate cycle that I'm going to tell you about is actually for C students. I'm going to show you another one for those of you
that are great a students and love all the detail and I actually like it now too.
But if I had seen it as my very first chart, I'd been a little freaked out. (···0.6s) So what I want you to understand is that Warren
Buffett, I think explains the real estate cycle better than anybody he puts it down into (···0.7s) kind of very basic terms said that
there are times when people buy and sell real estate (···0.6s) and there are people that are the innovators and they buy when
there is (···0.7s) very low prices but high risk, so the innovators have money they're willing to risk it.
They think the market is going to change and they buy very low assume the high risk. And those are the innovators then there's
the imitators so the imitators and just so you know the innovators see the Buy Low that's where they innovators buy the
imitators will buy when we're done to between section B and C because the imitators watch with the innovators did they see
them starting to make money?
(···0.9s) They like what they see they get in early. They're not real early. They want to see that like everybody is starting the
accumulation is coming and you all know about supply and demand supply and demand means there's this much inventory and
there's this many people to use the inventory. So whenever when the occupancy is getting there and what you (···0.6s) know, I
know the next question is what do you mean you occupancy is getting there from a market industry standard typically
occupancy of 85% or higher is considered stabilization.
That's just a general standard in the industry 85% or higher is stabilization. (···0.5s) So if you're just looking for are we getting
close to accumulation are we in a good place is everything working out you would be looking at 85% or higher for your
occupancy to say that it's at stabilization.
(···1.1s) So the imitators like to get in when we're getting to stabilization to that accumulation. (···0.8s) The vacancies getting
lower if the Market's good. You've got a diversity of employment in the area. Yeah, there's jobs. People are working.
Everything's there. You're going to start getting more more people moving in is more people move in. There's less vacancy. You
can increase the rent. So you buy it here you paid more than the innovators, but you didn't take as much risk as they did
(···0.7s) and then you just write it until the price is get high and how do you know the prices are getting high?
(···0.8s) Prices are getting high when people are willing to pay more for your property (···0.5s) and in commercial the value of
the property is based on the income it produces. (···1.0s) So when you see prices and you're comparing prices to let's say
(···1.5s) somewhere in Southeast, Georgia to California and people from California want to come by in Southeast Georgia
because the prices are so cheap guess what their rents are really cheap too.
You could be getting 4,000 a month on an apartment in California and you're getting 400 a month on the apartment in
Southeast, Georgia. That's why the prices are cheaper. So it's not how much (···0.8s) The property cost it's the difference
between the income and expenses. How much net operating income. Do you have left? That's the value of the property.
(···0.6s) Now, here's what happens as you ride through this real estate cycle and you've got that low vacancy and increasing
rents, and now you're getting to that increasing construction and overbuild when you start to see the increasing Construction.
(···1.2s) What happens with increasing construction (···0.7s) is you also see an increase in cost? (···1.1s) And this is where
(···1.0s) I say, this is a chart I have for C students because this is something that anybody who even owns a house understands
that this is this is what happens when everybody's building new houses when everybody is buying appliances when everybody's
putting in flooring and carpet and everything else the cost of those things goes up when the cost of what it takes to operate
your property goes up (···0.5s) the difference between the income and the expenses.
(···0.8s) Starts to get less and less so it's going to start lowering the value of your property.
(···0.8s) On top of that. Remember the value of the property was because we want the (···1.3s) accumulation to be at 85% or we
want the occupancy the 85% or higher. (···1.3s) Now we have new construction. (···1.1s) So your margins are getting Tighter and
Tighter you have less net operating income and now (···0.6s) some clown down the roads building another thousand units of
apartments.
(···1.0s) And when they build those thousand units of Apartments, what's going to happen to your rents? (···0.8s) Are they going
to be able to stay high? (···0.7s) Or are is that person going to start offering rent incentives and discounts and concessions
because they've got to fill this thousand units. (···0.8s) Now here's what I want you to be very cognizant about. (···1.6s) Very
very often and I hear this all the time. (···2.0s) Is you will see people starting to build?
(···0.7s) And build apartments and quite frankly. I'm sure you've seen it all over the country right now. (···1.5s) We have not had
a big apartment build in the United States since the 1980s. That was the last major apartment build. We had in the United
States. We needed Apartments. So this major build that has gone on from probably. (···1.6s) 2000 till now (···1.1s) was sorely
needed we had more people that needed apartments that we had Apartments to be able to provide we needed that but just
like with everything else (···0.8s) once you have a good thing and people find out that if you build Apartments they were making
money they could sell them and people were paying a lot for apartments.
(···0.8s) then they just keep doing it and there's an industry term that we use for people who (···0.8s) Are the last ones to start
building the last ones to start getting into the market?
(···1.1s) And those are the people that do it because they can not because they should. (···0.8s) So when you're looking at
someone that is doing this stuff and they're they're so excited about it and they see everybody else's building so they want to
build two. (···0.8s) I want you to be able to look at a market and say do we need that amount of housing in this market? Where
are the tenants going to come from to fill that?
(···1.0s) Is our is our occupancy at almost a hundred percent and everything we have do we need that new construction? Do we
need those new units if the answer is yes, then the new construction is good. (···1.0s) If you already have vacancy if your
occupancy has slipped down to 90% when you remember I said 85% is considered just stabilization. (···1.1s) If the market has
slipped to 90% occupancy and there's all these new units coming on board.
It's not going to take a lot of units to slip that down to 85% (···0.6s) 85% of stabilization is where the lenders want your property
to be for you to get standard financing (···0.7s) if it goes below 85% You're probably going to need to get (···0.6s) a a bridge loan
or you're going to need to get we don't really call it hard money.
We we call it. (···2.8s) Basically Bridge financing in commercial and that means that you have to get that higher short-term
money with the intention that you're going to be able to turn that property around and get it to occupancy. You're going to
have to get it up to physical (···0.8s) and financial standards within a short period of time to get out of that loan.
It also means you're going to be paying loan cost on at least two loans. (···0.6s) Now we've done that we've bought properties
that we're below standard below physical standard and below. (···1.5s) Financial standards and Rehab them (···1.0s) It's a lot of
work. (···0.7s) I don't know that I would do it again on that when it was supposed to be a five-year hold it took us three years
just to get it up to physical standards and another year the fourth year to get it to financial standards and the hold was over five
years.
(···1.2s) So be very very careful about what you do on that. (···0.7s) So my (···1.0s) goal for you is to figure out what your risk
tolerance is. (···0.7s) Where do you want to be in the market now? Remember I said for (···1.1s) Warren Buffett, the A to B is
where the innovators go. Those are the people that have very high risk. (···0.8s) And are willing to hold properties for a long
period of time that means you have to be able to hold for a long period of time without cash flow sometimes in order to reap
the higher Rewards.
(···0.7s) You have to be sure those higher rewards are going to be enough to make up for the whole time. You held that
property without cash flow. (···0.8s) Then there's imitators. That's the B to C. (···1.2s) C to D is when you should be selling
(···0.9s) It's also when you're going to see a lot of increase construction, so be careful if you're doing new construction, you
don't get caught up in it.
(···1.1s) and then there's the D to a (···0.8s) and Warren Buffett calls those the idiots. (···0.5s) That's his words. Not mine. I just
want to do the disclaimer on that. That's his words. Not mine. (···0.8s) And that is where you've already seen it happen. The
over builds happened. The rents are decreasing. There's rent concessions everywhere. There's declining employment in the
area. The rents are going down and people are buying in that market now why he calls that the idiots?
(···1.2s) Is because at that point in time if you buy it that section, you're not going to only have to hold until it comes up. You're
going to have to hold the whole way through a high vacancy period no construction the increasing employment (···0.8s) being
from Pittsburgh originally myself actually a suburb of Pittsburgh like way out suburb of Pittsburgh. (···0.8s) I can tell you that
when the steel industry went down in Pittsburgh it took 40 years for that City to recover.
(···0.5s) So when you see that declining employment, you need to know. How long is it going to take for a market to recover?
(···0.7s) Before you start buying in that market, (···0.5s) this is where it's going to be important for you to know your risk
tolerance and the risk tolerance of your investors (···0.7s) now. (···0.8s) This is a lot of information. I'm going to give you some
other ways to look at this. This was for my C students (···0.6s) in a minute.
I'm going to take a break. I'm going to come back and I'm going to introduce you to another real estate cycle and information
that you can look at every year to see how the experts look at the real estate cycle. (···13.6s)
(···10.7s) Welcome back. Are you guys ready to get your calculators out? 'cause we're getting
ready to do a case study. So we will have a few more of these case studies throughout this
training, but right now we're gonna do a case study surrounding about, uh, or surrounding
community banks. (···0.7s) The reason why we wanna do a case study on this is because you just
learned a whole lot of information on community banks and you literally learn more information
than a lot of employees that work within these banks even have a clue about.
So, um, let's do a case study on a community bank, uh, project that or community bank funded
project that we did. Um, and this one actually was not done very long ago. Uh, this community
bank case study, this house was, uh, probably about a year, year and a half ago. We did this 1, 20
20. Was it 2020? Okay, so not that long ago.
I think we started in 2020 and we sold it in 2021. So it was the end of 2020. Okay, so this
particular case study, we call this one's Wood Woods Edge. Um, we, it's a four bedroom, two
bath, two car garage, 1999 model home. Um, pretty standard interior lot was just over 2,400
square feet, brick, central heat and air needs repair and updating. So on this particular project,
um, this was, uh, just a slam dunk of a fix and flip.
The family situation that was selling this property was they were getting ready to move, relocate
outta state (···0.8s) and uh, the house needed some updates and repairs done to it and they just
did not have the cash or the credit available to be able to make that happen. So the, rather than
listing with a real estate agent and having people coming in and the out of the house and having a
limited buyer pool, because there was actually one room in the house that had no flooring in it
and that would've eliminated some people from being able to qualify for a loan.
Um, they would rather just sell it to us as is at a discount as long as they could net what they
needed to net and be able to go on down the road and, uh, reestablish themselves in another state.
Before we flip over to our visualizer, (···2.4s) let's talk about (···1.1s) what we're solving for
here. (···2.0s) So here's our transaction details. On this particular transaction, (···0.7s) we
purchased this tran this property for 260,000.
The market value at the time that we sold it was 385,000. There's a little bit of a story behind this
because we thought we were gonna make a modest profit on this easy fix and flip. And whenever
we had the property appraised or the community bank that we financed it through, had the
property appraised. (···0.5s) And when we had it appraised, I believe that the appraisal was three
K in at like 335,000. (···0.6s) And during the few months that we spent with this property in our
possession, the um, property value started shooting up the market got really competitive (···0.6s)
and in the end, whenever it sold it actually the market value jumped up to 385,000.
So that was a, a windfall for us and a and a true blessing for us to be able to experience that. But
that is not the norm at all. That was the, actually probably the first and only time we've ever had
that happen with a property (···1.0s) in that short of time, in that short of a timeframe for sure.
Okay, so market value of 385,000 property taxes on this one was six, $6,000 annually. Um, our
builder's risk insurance, which insured the property while it was under construction being fixed
up (···0.6s) is $1,200 a month. And I often get questions like, what's builder's risk? Okay,

(···1.0s) whenever you're holding a property, say for a rental, you have a normal insurance policy
on policy on it, like a hazard insurance policy that insures the policy against things like if the
house randomly burdens down or if it floods or tornado comes through and tears it up, things like
that.
So builders risk insurance actually covers the property while it's being worked on and it's sitting
vacant because some regular hazard insurance policies, if it's sitting vacant for more than 30
days, um, they will not cover the property. (···0.6s) So in this case, you know, on any property
that we rehab, we always put a builder's risk policy on it 'cause it's gonna be sitting vacant for
longer than 30 days.
And in some cases, depending on the scope of the work, it may or may not have utilities turned
on yet. And so that's another red flag for insurance companies. But builder's risk insurance
policies is actually designed to protect the asset in the case of a disaster, uh, without those
limitations of needing to have utilities on in the house be occupied. Okay, (···0.5s) so we spent
on purchase closing costs. These are closing costs. When we bought the house is $4,938 and 93
cents. There was not a realtor involved. This was just standard closing costs.
We picked up the bulk of the closing fees for the sellers as well. Um, our selling closing costs
was 13,000 173 18. Why so much more? Because there was a realtor involved in this transaction
(···1.1s) and, uh, so it was quite a bit more on the selling closing costs. The debt servicing on this
project was $1,015 and 22 cents monthly. (···0.6s) Our monthly operating expenses was $500
per month and it was gonna cost us about $20,000 to repair the property and get it ready to go to
market.
Okay, so here's questions. How much do we need to purchase this property? (···0.7s) How much
of your own cash do you need to purchase it and rehab it? (···1.2s) How can you make the r o i
infinite on this flip? (···1.4s) What is your net profit before taxes (···1.4s) and what is your
overall r o i? Okay, (···0.7s) so (···0.8s) let's go into the numbers, (···1.4s) okay?
As we get into the numbers here, what is our purchase price? $260,260,000. (···3.5s) Okay, so
we got $260,000 (···0.6s) was our purchase price. What was our rv? (···1.5s) 385,385,000.
Originally It was 3 35.
True. It was us (···1.7s) that, thank goodness (···1.5s) the market went up. Okay, (···1.6s) what
is our loan to value ratio? (···2.0s) Can you do that in your head, Mr. No, (···3.1s) I didn't get my
calculator out either. (···1.4s) Oh, that's okay. I'll let you look on with me. (···2.0s) Okay, so
what is our loan to value ratio? So if we take a loan out, say for our purchase price, we're gonna
look at, um, the loan to cost ratio, actually.
(···0.5s) Okay? So if our purchase price is $260,000, okay, we get on divide that for 300, 380
$5,000 we're at move the decimal twice, remember we're at 67.5% (···9.2s) value. Mm-hmm.
Okay? (···0.9s) But remember going into this, we were thought it was, what was it was 335,000
roughly is what it was appraised at, right?
So we were buying it for 260,335,000. That put us at 77%, 77.6% (···0.7s) basically loan to loan
to cost, right? Okay. (···0.7s) The lender, the community bank lender that we used on this one,
they would loan up to 80% of the value of the appraised value of the property. (···0.6s) So the
after repair appraised value of the property on the appraisal was the 335,000.
(···0.7s) So (···0.6s) basically they would loan up to 80% of that. And uh, so let's just see what
we can do with it. (···1.3s) Okay? So let's calculate (···1.0s) what the relation is between our
purchase price (···0.6s) and our A R v. Okay? But we're not gonna use this number on this
calculation. What we're gonna use is what the property apprais for, which is what the lender
would base the loan off (···2.7s) of.
So $260,000 purchase price divided by 300 thou $335,000 is what the property apprais for.
That's 77.6%. Moved that decal decimal twice, uh, 77.6%. Okay? This lender would loan up to
80% (···0.6s) of the appraised value. (···0.7s) This lender also would require, uh, would allow, I
should say allow cash back at closing.
Okay? And they'll do 80% of the off the A R v, Right? They do 80% of the after repair value. So
whenever I said 80% of the appraisal, the way they order their appraisals because they will allow
us to take cash back, they order it with a as is value and then they order it with (···0.7s) the repair
included into it.
And if I recall correctly, I think we were paying two 60 for this one. I'd have to pull up the
appraisal to make a hundred percent for sure, but if I remember correctly, we were paying two 60
for it and we're taking care of a lot of their closing costs. (···0.7s) And I (···0.8s) think the as is
value on it at the time of the appraisal without the repairs done was like 280,000. But with the
repairs done, it would be worth 335,000. Alright? Okay, (···0.6s) now, (···1.1s) now remember
(···0.8s) we got this 3 85 here (···0.7s) as the market value because that was the market value at
the time we sold.
It was just one of those one-off markets that's never happened with us before where the property
value continued to go up while we were holding title to the property. (···1.5s) So let's do this.
(···0.5s) We got a new loan. Now (···1.9s) this lender (···1.7s) actually let us borrow $286,650.
(···8.7s) And I don't know that we went max out on that one.
I think we did. (···0.5s) We'll see 268, 268. (···2.3s) Well they went higher 'cause we borrowed
more. (···0.9s) Yep. 2 86, 6 50 was, was what it was. So let's calculate that out actually. (···2.5s)
So, well I don't know a good way to back into that number, so let's not calculate it out. (···1.4s)
And what was the loan amount? 2 86.
Six 50 was loan amount. (···3.0s) Oh, you put 3 86 0 2 86, 6 50 (···1.1s) divided by (···0.9s) 3
35. (···1.2s) Oh yeah, (···0.9s) I need some caffeine is what I need. They went 85%, they went
85% (···0.6s) on this one. (···0.8s) Yeah. (···0.9s) Thanks babe. Good teamwork. (···1.0s) I got
you. (···1.7s) See, we're not always perfect because we've been up here teaching this for quite
some time, recording this on demand and he's had caffeine and I haven't, so there's that.
(···0.8s) All right. (···0.8s) Okay, so we need to figure out how much do we need to close this?
Okay, so we're taking a new loan for 2 86. Uh, 650. We had closing costs of 4,000 938 93.
Okay? (···2.8s) And (···0.9s) our purchase price again was two 60.
(···1.2s) I'll do the calculator. (···1.0s) So add two 60 and the closing cost, (···0.8s) Well, let's
just go like you got it written here. 2 86 6 50 minus 49 38 93 minus purchase (···1.0s) price of
two (···0.8s) 60. After all (···0.9s) that, we (···10.1s) had 21,100 or $711 (···0.7s) and 7 cents.
(···0.7s) Okay, so we're gonna do the math your way. (···0.6s) Yeah, (···1.8s) so we had, we
borrowed 2 86, 6 50. (···1.0s) Our closing cost was 49 point 38 93 and our purchase price
260,000. So after closing, like Sam said, (···0.7s) we had 21,700 1107. (···0.7s) And just so you
know, for those of you that's watching this, it's gonna end up in our live class, which I highly
recommend the banter that goes on here.
We will literally probably keep you in stitches. So we're trying to be all nice and professional for
the recording, (···1.0s) but in the class it's a whole different dynamic. But you just got to see a
little bit of it there. Okay? So we do have our builder's risk insurance. Okay, let's see what else
we gotta account for here. We have builder's risks. So builder's risk (···1.2s) was $1,200 and
(···2.2s) that $1,200 we paid all (···0.5s) in one lump sum, which we typically do when we use
builder's risk, (···0.9s) right?
So you got 21 7 11 0 7 minus $1,200. (···2.4s) Oh, so we got 20,500 1107 leftover from closing.
(···0.9s) What else we gotta do to this house? We gotta spend money on something else. It's
really important. What is that? Well, You gotta do the repairs.
Gotta Do the repairs. So we just rounded it up to 20,000. In reality, the repairs was something
like 19,800 or 19,900 and something dollars. (···1.0s) So we were right at $20,000. So for easy
figuring here, we still have leftover $511 and 7 cents. That's a nice (···4.0s) dinner. (···0.5s)
That's a nice dinner, but we gotta reimburse ourselves for something else.
(···0.9s) Oh, what is that? (···0.8s) Remember we had to put up $500 earnest money. Oh, that's
true. Whenever we put the property under contract. So let's pay ourselves back the $500 earnest
money. (···2.6s) So that gives us $11 and 7 cents. (···0.8s) Well that's one of us at McDonald's.
(···1.0s) Oh wait, but there's more, there's more. Not only did we pay $500 in earnest money
when we put it in our contract, but we also paid them $10 (···1.2s) for an option to terminate.
(···1.0s) So we got a buck seven left. Where are you taking me for dinner? Uh, Sonic happy
hour. I guess (···1.6s) I don't even know if that would co cover my sonic water with lemon. I
dunno. You know, buck seven. So we got a dollar seven left over. Did we nail this one pretty
close To what we were gonna need this, this was a fun project. It was a fun, fun project for sure.
One of the reasons why I think it was a fun project was because when we put this property under
contract, (···0.5s) the sellers, uh, were looking for a house and they quickly found a place and
they had put it under contract and we agreed to lease the house back to them for one month.
(···0.7s) Okay? It was a light rehab essentially, but we were renting it back to 'em for a month.
They thought they would be able to be closed on the house that they were buying outta state.
And as it turns out, that deal got extremely complicated. There was some problems with the
lender approving that particular property (···0.6s) and the deal fell through.
It wasn't anything that had to do with them and their ability to borrow it was the property itself
had some deficiencies and the deal fell through. Right? (···0.8s) So then they had to start over
from square one looking for another place to buy outta state. So we extended their, their lease
back, their ability to stay there and continue to lease that house from us. And basically we leased
it to them for just enough to really break even. So continued to lease the house. What was it for
another, probably two or three months (···0.7s) until they got actually closed and moved out.
Anyway, so there was a little bit of time there.
We were leasing that house back to 'em. But that's the beautiful thing about this and working
with these off market proper properties and people that have different life situations is that you
can be flexible with them. It was not costing us anything for them to stay there in that property
for another couple months. And it ended up blessing us, us blessing them, blessed us. It worked
out to our favor because property values continued to increase during the time, that period of
time as well. Okay? The actual remodel on this house only took about three months.
So once they were out, we were kind of in and outta the deal in three months time. And that was
even with the, the delays (···1.1s) with, um, materials. Okay? (···0.7s) But let's look at this. Let's
look at our mo (···1.2s) Mo (···1.0s) That's right. We gotta look at Mo. (···1.2s) So on our mo
(···1.0s) we have utilities. (···2.3s) Do you remember how much our utilities were? Gosh, no.
$500 (···2.3s) a month, (···0.8s) right? Remember? Sure. (···1.4s) Our utilities was $500 a
month, and the time that we had the property when we were doing the rehab was a total of three
months. So that gave us $1,500 (···0.6s) per month (···1.8s) total expense on utilities. They Paid
the utilities while they were Leasing. Yes, while they were leasing the house back from us, they
took care of paying the utilities. (···0.7s) Okay? Now on this one, we're not gonna account for
property taxes (···1.0s) because it was actually held out at the time that we closed on the
property.
So we'll talk about that here in a minute. (···0.8s) We did have some debt servicing. (···4.8s) Our
payment on this one was $1,015 and 22 cents per month (···0.8s) times three months. (···1.6s)
Are you my calculator guy? Or you want me to do this one? Do it. (···4.6s) So 3040 $5 and 66
cents.
Okay? (···1.5s) Now I want to touch base here on something. Okay? So (···1.1s) we had the
house, I think a total of six months, right? Mm-hmm. But they leased it back for three (···0.5s)
and they paid us rent mm-hmm. During that time, Which covered our cost, It covered everything.
Mm-hmm. So Yeah, we're just counting everything based on three months Exactly, because
they're, they're, we just, we broke even on what we leased it to 'em.
And that was by design, okay? (···0.7s) Because remember, they needed to go walk away from
this transaction with a certain amount of money so they could reposition themselves and be able
to, to purchase the new property outta state. So we did not want to take away from that. (···0.9s)
That was part of the beauty and them working with us. Okay? So we got 3040 $5 in debt
servicing. We have utilities of 1500. (···0.5s) So we're gonna add the 1500 to that to get our total
(···1.0s) operating expenses.
This is our total (···2.4s) total expenses. (···3.3s) So our total expenses for doing this project, 45,
45 66. (···1.5s) That's our, our our our monthly cost over that three month period of time. Okay?
So that's our holding cost. Okay. (···1.3s) All right.
(···1.5s) Let's look at the selling side of it. (···2.3s) Show you how we made our profit. Okay?
(···10.3s) So on the selling side, (···4.0s) put that there where I know everybody can see it.
Is it gonna focus in Focus, Focus is (···3.4s) Good enough, right There, there it goes. Now it's
focusing. (···0.8s) Okay, so our selling side of things. (···3.3s) So our sales price, (···3.3s)
385,000, Good job baby 385,000. (···0.7s) And at the time that we, um, closed on this, our loan
(···1.3s) payoff (···1.4s) was 287,000 784 52.
Now, (···0.8s) that was more than our loan amount. I know. I wonder who else noticed that? Did
y'all notice that? It's more than our loan amount. Why is that? Well, (···0.8s) I'll tell you why.
(···0.8s) It's because it was an interest only loan. Mm-hmm. So the payments that we made for
those six months did not take away from the principal balance.
That's right. So we had still owed the principal balance of the loan plus the interest up through
that, that billing cycle, if you will. Okay? So it was more because we owed the principal amount
plus the interest due for that particular month. (···0.6s) So 385,000 (···0.5s) is what we made.
What we sold the house for our payoff in the loan was 2 87. 7 84 52. Okay. Didn't (···1.1s) you
(···0.7s) might have had some closing costs in there.
(···0.7s) Yep. So we got 97 2 15 48, (···1.0s) and then we, we had our selling closing costs. So
we got subtract for that, Which was (···1.3s) 13,000 1 73 18 minus the 13 1 73 18. That leaves us
(···1.3s) with $84,042 and 30 cents. So (···11.3s) this right here is our gross (···2.7s) profit
(···1.5s) at the time of the sale.
Okay, (···0.8s) now we gotta subtract something else. (···1.2s) The holding cost. (···0.8s) So
remember our total holding cost for the three month (···1.4s) Minus 45, 45, 66, 45, 45 66 Leaves
(···1.5s) us 79,000 (···2.9s) 4 96.
6 4 70 9,000 496 64. (···0.7s) Was that a good closing for us? It Was a, now that bought a nice
dinner That did buy a nice dinner. (···1.3s) It absolutely did buy a nice dinner. I do believe, if I'm
not mistaken, we were projecting that, um, uh, based off of what we offered them for the
property, I think we were projecting that originally we were going to make in the neighborhood
of around 30, 27, 30,000, something like that would be our net profit on this one.
(···0.8s) And, um, like I said, the market just swung in that direction and worked in our favor. It
was, uh, you know, we were able to bless them by helping them out and keeping them in the
house longer than they planned on being there. And in return, that came back to us tenfold for
sure.
(···1.0s) Mm-hmm. (···0.7s) All right. So good case study there showing how you can utilize the
relationships with the community bank that allows cash back at closing to do anything in one
neat little swoop. We got the cash back, it covered all of our expenses (···0.8s) and, uh, we ended
up making a really nice profit on it. Okay? I like it. I like it too. So what was some of the
questions? How much do we need to purchase this property? (···0.7s) That was some of the
questions that we talked about.
Let's flip back to that. (···1.3s) All right, so some of the questions was how much, uh, how much
do we need to purchase this property? How much for our own money did it cost us to purchase
this property? It (···1.1s) didn't cost us anything. Didn't cost us anything. You see what
happened? We just had to have the knowledge in between our ears to know how to design the
transaction based off of what we knew our lenders would do. Um, how much money did it cost
us to do the rehab? (···1.7s) Well, we spent about 19,000 or something, but it didn't cost us
anything.
Didn't cost us anything. (···1.8s) What was our return on investment? We made $79,000.
(···0.8s) But what's our r o i (···0.8s) Infinite Infinite. Because remember, if you try to calculate
your r o i, (···1.6s) the amount we spent (···2.6s) divided by zero money in the deal, it gives us
an error because a calculator cannot calculate infinite. Okay?
(···1.3s) All right. (···0.8s) We talked about what (···1.8s) our, uh, our $79,496 profit before
taxes, oh wait, (···0.8s) or before taxes. How much are we gonna get taxed on this? What's our
capital gains tax gonna look like? That's an interesting question (···1.1s) and I'll answer it. Um,
leveraging money. We, we've talked about how important that is, okay? But from a tax
standpoint, (···0.8s) if say I did this (···0.6s) traditional way, (···0.8s) my cost would've been
two 60 mm-hmm.
The bank would've given me 80% of that, right? Mm-hmm. Which would, (···0.7s) how much is
that? Get your calculator out, Y'all get your calculators out. 'cause you're not gonna be Able to
see money. 260,260 And they're based off 80% of cost. So that's $208,000, 208,000, and we
spent (···1.3s) roughly 20,000 on rehab. We had some holding costs, uh, closing costs and all
that stuff, (···0.7s) okay?
Mm-hmm. Um, So I'm, I'm gonna add back my, and I'm just doing some rough numbers here for
him right quick. So y'all hang tight. So I'm adding back my rehab costs, I'm adding back my
holding cost. Um, and then, and then a couple of closing, then we had a couple sets of closing
costs. That was roughly 18,000. 18,000, (···0.7s) okay. So basically our total cost (···0.6s) from
way most people would think about doing it was $250,000.
Right? And we sold the property for 3 85 For 3 85. So, (···0.5s) so we would've showed a gain of
a hundred, $134,000. Yeah. And (···0.9s) that's what we'd have been taxed on, Right? Okay.
Now, the way we do it, when we leveraged as much as we can, um, so this, let (···0.8s) me
calculate that. So we borrowed (···0.8s) 268, (···1.2s) no, 2 68 5, right?
That's 360 8. (···0.5s) Okay? Y'all can't see this, but he's punching numbers in a calculator.
Okay? Now we, we spent 20,000 on rehab. (···2.1s) Should we flip over and show 'em the
calculation on what you're calculating? Uh, if you want to, yes, that'd be fine, (···0.7s) because
this is very important and it's just another bene another benefit to leveraging. (···1.3s) So I'm
gonna fill some time here. We've already calculated that if we did it the traditional way by
getting an 80% mortgage, paying for the repairs out of pocket, uh, the closing cost and all that
stuff out of pocket, then we would've been at 1 30, 30 4,000 As a game.
But the way we do it when we leverage, (···0.8s) like we do, (···0.8s) so then we got a loan for 2
68 5, Uh, no, it (···1.3s) was 2 86. Six 50, Okay? So 2 86, 650, (···6.8s) we had 20,000 in
repairs, (···1.3s) roughly 18,000 between two closings.
(···0.8s) Uh, 45, 45 in holding costs. Uh, what else do we have? (···0.9s) Hmm, well, we had,
That pretty much covers it. What builder's risk insurance was $1,200. Okay. $1,200. So we're
that's 3 30, 300 30,000. So that's pretty accurate.
So we sold it for 3 85. (···3.2s) So now (···0.8s) what we're paying taxes on is 54,000 Rather
than 134,000, all because of the way we designed the transaction. Yeah. (···0.8s) You don't pay
taxes on borrowed money, (···1.0s) Right? And that's important to Remember. And then you can
add all your other expenses, your rehab costs, your holding costs, your realtor fees (···0.6s)
closing, all that stuff is added expenses. Mm-hmm. So once you add that to which you've
borrowed, (···1.8s) you have a less, it shows less of a gain.
Mm-hmm. (···0.7s) So, Ooh, I have an idea. What's that? When we talk about private money
lending, (···0.8s) this is not one of our case studies, so we can just like wing it. Okay? I haven't
prepared the case study, (···0.6s) but would you guys maybe like to know how we're designing a
similar transaction using private money lending on a house that we're flipping right now (···0.6s)
and what we're going to make on it versus what we have to pay taxes on?
(···0.6s) We'll do that in another Segment, and by all means, yeah, we'll do it in another segment,
but when we talk about private money and lending, but yeah, let's, let's have some fun with that.
Okay. So by all means, we are not tax advisors at all, but we are just, um, educated real estate
investors. Of course, you may want to discuss with your tax professional (···0.9s) about how to
design transactions, um, where it is a benefit to you depending on how your business is
structured.
I've had that conversation with R C P A. Um, I do understand that loan proceeds are not taxable.
So in situations like this where we're gonna be in and out of the property deal quickly, or maybe
there's a good equity position in it to where we can strip some equity out of it on a refinance
(···0.8s) and we know that we're still gonna cash flow, the property will, we're definitely always
looking at how can we take the most amount of money in loan proceeds because it helps us from
the tax perspective of things.
I mean, you think about it, some of these big commercial investors, they do it all the time, don't
they? (···1.2s) You know, they, well, we're trained to do, I know, right? They do it all the time
because they understand how to play the game. So they may buy, buy a property that has upside
potential on the rents. Maybe they buy a property and it, it doesn't have to be a, a trashy property
that even needs rehab, although it works in that situation too, right? Maybe it's a, maybe it's a B
class or an A class property and they go in and maybe they cut some of the expenses and they
increase the rents, which (···0.5s) in those class of property, that actually causes the value of the
property to go up.
And then maybe in three years, five years down the road, once they've increased rents and the
property's naturally appreciated a little bit. And I mean, this could be a 500 unit apartment
building guys, right? And what they do is they turn around and they (···0.5s) refinance it so they
can strip the equity out, you know, they'll refinance, they'll strip as much equity out as allowed,
as long as it's still cash flows, right?
And meets the requirements of the lender. They'll pull all the outta excess equity out of it. And
so now they've got this large chunk of cash, you know, sometimes in those bigger apartment
buildings and um, big mobile home parks, big RV parks and things, when they were, they
stripped that equity out of it. You could be talking about hundreds of thousands or even millions
upon millions of dollars in equity that they're able to pull out that cannot be taxed because it's
loan proceeds.
And then that gives them funds to be able to go and invest in other projects, pay back their
investors, whatever the case may be. Absolutely. (···0.7s) Okay guys, so we're gonna wrap up
this session and then we're going to come back in a few minutes and we will see you soon.
(···13.6s)
(···11.1s) And welcome back. We're talking about commercial loan brokerages. (···0.6s) So
(···0.9s) you and I actually own a commercial loan brokerage. Yeah, we mentioned that in the
last segment that we put together a commercial loan brokerage in order to basically help provide
loan services to people that, um, once we topped out on our private money lending. So, um, after
some discussion with pip, we actually put together something to help you guys out with your
proof of funds letters.
So if you go to our website on top funding.com, you'll see on your screen there where the little
red circle at the top where it says Proof of funds. If you guys need proof of funds letters, you
could definitely go on there. You plug in your just a few little blanks, you know, your, your
name, your phone number, your email address, the subject property address, how much you need
proof of funds for.
It'll actually pop up a P D F that you can download that's on our letterhead with my signature on
it saying that, Hey, you know, this person (···0.8s) does have the availability to funds. Now does
that mean that we're guaranteeing you, you're going to get a loan? And the answer is no. It's just
speed and efficiency and helping you guys whenever you're making those offers on contracts.
Only once have I ever had a realtor call me verifying proof of funds.
And that was actually a couple weeks ago. Um, I, we have an answering service. So when we're
teaching or we're mentoring and things like that, we have an answering service that answers the
phone. So if we're unable to catch it and they answer it, they'll take their information. Um, they'll
try to patch the call to us. If we're not available to answer the call, they'll take a message and the
minute that they hang up, we actually get an email almost immediately saying this person needs
to call back. So when we call back, what we do is we call back and we explain to them, as long
as the property meets the criteria and everything checks out, okay, yes there is financing
available, but of course we have to go through some steps before that can happen.
Right now we are still relatively small and but we're growing, we're relatively small. But um, you
know, so there's only a certain number of, um, of loans a month that we can personally handle,
but we have a loan ourself with some other people. So if the volume gets to be too much that we
can pass it off to somebody else and still accomplish the same goals to help you guys out, by no
means do you have to use on top funding for your lending needs.
That is not the purpose of this. The purpose of this is simply to let you know that those resources
are available for you. They're out there, it's set up where it's automated on the webpage. So that
will help you guys in being able to make more offers and do it a lot quicker without having to
wait on prefilled funds, letters from somebody. Absolutely. Okay, so as we go on talking about
the commercial loan brokers, (···0.9s) let's talk about what they like to see and what they don't
want to see.
(···0.5s) So here's one of the areas that commercial loan brokers really differ from. A lot of the
other traditional type lenders. Things that they don't worry about is bankruptcies. If you've had a
bankruptcy or foreclosure and it's outside of two years, they don't care. (···0.6s) They don't care
what your annual income is. 'cause remember, 90% of what they're looking at is can the property
pay for itself? Does the deal make sense? They don't care what your annual income is, they don't
care about your lack of experience.
If you've got experience rate, they're gonna give you some preferred pricing on your rate. But
nonetheless, you could have zero experience. And if the deal makes good sense and you can
prove you got, you've got the money to be able to close it. And some in reserves. So you can
make the payments for six months in case something like covid happens. Again, the entire world
shuts down. They wanna make sure that hey, you're still going to be okay. It all not only keeps
them safe, it keeps you safe. So that's where JV partners with cash comes into play.
If you don't have cash of your own self-employed borrowers, a lot of times they have problems
proving how much money they make. Maybe they expense a lot so they don't get overtaxed. Um,
self-employed borrowers, they're okay. They don't care if you're self-employed because they're
not checking your annual income. Again, they're looking more at the property. (···0.7s) A lot of,
uh, regulatory lenders, they wanna see two years worth of tax returns. Even if you just start your
business then, or if your business is fairly young and you don't have tax returns on your business
yet, or your, your tax returns on your business don't look real great 'cause you haven't done a lot
of activity in it.
Um, they wanna see your personal tax returns in the situation with commercial loan brokers.
They don't care about seeing your tax returns, (···0.7s) your personal debt to income ratio.
(···0.7s) They don't care what your debt to income ratio is. I mean, you could be spending 70%
of what you're making every month, but if this still makes sense, then they're likely still going to
finance the property deal.
(···0.9s) What kind of things affects the pricing? As I mentioned before, experience. If you have
very little or no experience, you're gonna pay a little bit higher rate. It's a cost of doing business.
Just make sure you're factoring in when you run your numbers and as you gain more experience,
you'll start to get more preferred rate. Um, the property numbers, what are the property numbers
look like with these type of lenders? If it's something that you're gonna be holding for cash flow,
they want to see that 1.25 or greater debt service coverage ratio.
That's gonna be the case in almost everything. That's a one to four family property. They want to
see 1.25 or better debt service coverage ratio. You get into some of these larger projects, you
know, we can do all the way up to like $10 million apartment buildings. Um, those large
commercial projects, they're gonna look at those numbers a little differently and they may allow
a little lesser debt service coverage ratio. Or if it's a situation like we had mentioned earlier, if
you're buying a property, let's say you're buying a 20 unit apartment building and it's a C-class
apartment building, you're gonna go in, you're going to do some upgrades to it to be able to
increase the rents, increase the overall value of the property, um, they will allow, they're not
gonna look so much at the debt service, service coverage ratio at that point.
They're gonna put you into a, a bridge type loan. So you can get in there, get the work done, get
the rents up, stabilize the property, and then when you refinance it, they'll be looking at your debt
service coverage ratio once you're at stabilization.
Okay, uh, F I C O score. Your F I C O score, like I said, very little of your credit, um, counts
with this type of, of of loan, but they do look at your F I C O score, but not so much to qualify
you for the loan as to price the loan. So whenever they're looking at, you're gonna pay more for if
with, for lack of experience. And if you have a lower credit score, you're gonna pay a little bit
more on the rate there as well.
Um, on the long term loans, of course they are looking for cash flow. They wanna make sure it's
cash flowing appropriately. That's where that D Ss c r that service coverage ratio comes into
play, making sure it's cash flowing properly, properly. Remember the deal has to make sense for
them from the property's perspective. (···0.7s) Points paid at closing, we talked about points on
loans. These folks usually are going to charge you somewhere between two and three and a half
points on average.
(···0.7s) And, um, they do charge that little bit extra points above what you see with your
traditional type of regulatory lenders. But it's all about the ease of being able to get the loan. As
you noticed, they're looking at about 10%, you ver and 90% the property where your regulatory
lenders are looking more at your ability to borrow and repay versus the property itself. So that's
where that comes into play.
They've gotta make their money somewhere and they gotta make sure that they're, that they're
staying safe in the transaction too. Okay? They want you to be okay and they want to be okay.
(···0.7s) So on rental loans, these are the type of properties that they like to rent on and some of
the criteria around that on one to four family properties, condos, town homes, uh, they really
have an appetite for those type of rental loans. Like we talked before, they lend up to 85% the
loan to value ratio, uh, 85% of loan to value.

And in these, in this particular case, when they say loan to value, they mean loan to appraised
value. Okay? (···0.6s) Rates starting at about 4.5%. I will say this, the rates are all over the board
right now. They change on a daily basis pretty much. Um, the last refinance I did for an investor
(···0.7s) on a cashflow, single family residence, I think they ended up paying three points
origination and the, and it was a 30 year fixed loan at 4.95%.
Okay? So again, rates are are reasonable, (···1.0s) but they do vary. Right now they're varying
greatly day by day. (···0.8s) So you always want to, you know, verify what that's gonna look like
and make sure everything the numbers still work out. My suggestion for you guys right now in
this market, like when Sam and I first started investing in real estate, a great rate on a non-owner
occupied investment property was six point a half percent.
I (···0.5s) think that's a good rate. Now (···0.5s) I know it doesn't matter to me what the rate is as
long as it's still cash flows. Yeah. But if you're running numbers on a property running them right
now, about six point a half percent mm-hmm. Interest would be a good starting point. It yeah,
definitely would be. I would probably run six and a half. And if you wanna really kind of
fireproof it, because rates are a little unstable right now, maybe even run it at 7% and if
everything looks good at that rate, if you get, you know, a lower rate, um, and rates tend to
stabilize, you'll usually end up with a period of volatility and then they'll start to level out and
start to stabilize somewhat.
So if you're, if you're fireproofing yourself by running a six point a half, 7% interest rate in this
volatile market right now, rate market, (···0.5s) then what's gonna happen if you get 5.5%, you're
just gonna cashflow that much more, right? So you can always play around with the numbers and
see, hey, what makes sense and how can you fireproof yourself against that increase in rates
before your deal closes or before you can lock your rate in, right?
Okay. Um, interest only short term loans, uh, they offer those types of loans. Um, interest only
short term loans can be for fix and flips. It could be bridge loans to be able to finance into a
permanent loan later on. It could be even interim construction instruction. Uh, interim
construction loans, I'll get it out in a minute.
(···0.7s) Interim construction loans. Okay? Um, there are investors out there that specialize in,
uh, doing subdivision developments and they'll go in, they'll build 2, 3, 4, 5, you know, spec
houses at a time in these subdivisions. So there are lenders out there in this space that will fund
those type of property deals as well. Okay? Uh, they do fully amateurize loans over a 30 year
period, like I mentioned, you get the 30 year fixed (···0.6s) on these types of loans. You can also
do some creative stuff.
There's some programs out there that might allow you on a 30 year fixed to do. The first five
years would be interest only payments, and then they will re amortize the loan after the five year
period. You might be able to go all the way up to 10 years interest only payments. So how does
that help you as an investor? How that helps you as an investor is, is if you do one of those
programs, let's say the first five years is gonna be interest only in that first five year period of
time, you're paying interest only, which is going to increase your cash flow.
Now, it's not gonna reduce your principal loan balance, (···0.6s) but houses naturally over
history have appreciated over time. So if you're in that point in the market cycle that they are
going to appreciate over time it, it's reasonable belief based off statistics that five years down the
road, the property's gonna be worth more than what you paid for it. Mm-hmm. Okay? It's a
reasonable assumption to make based off of statistics. Okay? And The rent you're receiving for
that house could be more too, Right?
Your rents are gonna go up, traditionally rents will go up, values will go up, you know, so, you
(···0.7s) know, can you be safe in possibly doing a five year interest only period in that 30 year
amateurization? Yes, it is possible that you can absolutely do that, increase your cash flow on the
front end. Okay? Okay. (···0.9s) Now one of the things to keep in mind with the longer term
loans on the, with the commercial loan brokers, um, they usually carry prepayment penalties.
So prepayment penalties are adjustable. They could be up to five years. (···0.7s) Now for those
of you that's going to be looking at doing strategies, maybe you wanna act, utilize one of these
types of loans to get into their property. To do a lease with option, you need to keep in mind
what is your lease with option timeframe gonna be. You wanna be able to sync that up with your
loan (···0.7s) terms. Okay? So if you're doing a three year lease with option (···0.9s) and you've
got a commercial loan with a five year prepayment penalty, it's gonna cost you money when they
exercise their option to purchase, it's gonna cost you money on the prepayment penalty.
You need to be aware of what that is. But how can we avoid this? (···0.5s) How can we avoid
that prepayment penalty? You can actually ask the question upfront before you do the loan. So I
understand this loan comes with a prepayment penalty, Mr. Loan officer, but is there an option to
buy down and shorten that timeframe or maybe remove the prepayment penalty altogether?
It's gonna cost you a little bit more in fees at closing to be able to buy down, shorten that
timeframe for the prepayment penalty. You may be able to shorten it for five years to three years,
maybe down to two, or even as short as one year, right? Or you can buy it out and remove it all
together. It's just gonna cost you a little bit more on the front end of it. So why do lenders do
this? They put that prepayment penalty in place because they want to encourage you to keep that
loan long enough that they're gonna be able to capitalize off of the time that they spent putting it
together.
They gotta make their profit, right? Mm-hmm. They gotta be able to make their projections
(···0.6s) based off of what they're holding on their portfolio. (···0.8s) So with that said, basically
what you're doing when you buy out a prepayment penalty is it's almost like you're paying
interest in advance That way if you do a 30 year fixed loan, and let's say you pay it off in year
three and you've bought out your prepayment penalty, right?
Then basically it'd be like the same as, you know, it'd be compensated then for not getting at
least five years of interest out of you. Okay? Right? Because the prepayment penalty usually will
go up to five years on these types of loans. Okay? So just keep that in mind. Ask the questions. Is
there a prepayment penalty? If so, how much is the prepayment penalty and how much would it
cost me to reduce the term of it or buy out the prepayment penalty completely.
(···0.9s) And then you can factor that back in your deal, even if it means going back and
adjusting your numbers and making sure it still works. (···0.5s) Okay? (···0.6s) So this looks like
a matrix. It is a matrix, (···0.6s) it absolutely is a matrix. And the reason why I put this in the
presentation is I want you guys to see (···0.6s) what it is that the mortgage brokers are looking at
that these commercial loan brokers are looking at when we talk about they have all these
different types of programs. This is just a sampling of a stabilized bridge and a fix and flip from
the perspective of a single family or a multifamily type project.
(···0.6s) So I want you guys to kind of get a idea. Whenever you're looking for a loan program
that fits your needs, (···0.6s) what the mortgage broker is looking at is looking at a bunch of
different programs that would fit the criteria for your property. And that way they can say, oh,
okay, well you wanna do a fix and flip on a single family? Great, well, we can finance that for
you up to 12 months.
(···0.7s) Okay? Our minimum loan amounts $50,000. The minimum profit property value has to
be $50,000. Now that doesn't mean they're gonna finance a hundred percent. Remember, they'll
they'll let you roll some repairs back into it, (···0.7s) okay? Um, but their maximum loan
amount's, $2 million, uh, the purchase, they'll go up to 90% of the purchase price, plus a hundred
percent of renovations With this particular matrix, I would say count on what we talked about
earlier, 85% of the A R V.
'cause that's what most of 'em are gonna do. And whenever you see something on a matrix or
somebody says, we'll go up to 90%, that doesn't mean that they're gonna do 90% on your
particular deal. So I count for 85 because that's pretty standard of what I see that they actually
approve, okay? But they will do in some circumstances, up to 90% of the purchase price and up
to a hundred percent of the renovation cost. Um, they'll do refinances up to 72.5% of the, of the
as is value and a hundred percent of the renovation costs.
So that type of situation, let's say you've got a, uh, a rental, a single family rental that you've had
for several years, and it's starting to get a little rundown, you know, with wear and tear from
tenants and all that. You've got a tenant that's moving out, it's a good time to refinance the house,
but before you go in, go through and you refinance the house, or maybe shortly thereafter, you
wanna refinance it, pull some equity out, do some improvements to the property so you can
increase rents.
So that's whenever that type of situation would come into play, uh, cash out up to 65% of the as
is value. So that would be like a cash out refinance. You wanna pull some equity out of the
property of the rental property so you can go put it towards another project. So up to 65% of the
as is value on cash outs. And if you're gonna do renovations, sometimes they'll roll in up to a
hundred percent of the renovations. (···0.5s) Minimum F i c o score for a single family fi fix and
flip is $650.
Don't worry. (···0.9s) Oh, I'm sorry, 650 minimum F I C o score 650. I've never paid for a F
FCO score before. You're so funny. (···1.0s) I'm rolling here, I'm talking and every number
should be dollars, right? I was gonna say Credit Karma gives it to me for free, But (···2.5s) you'll
Notice a six 50 all the way across the board.
It is six 50 all the way across the board. So that is, that's a common floor. Like I said earlier,
some of 'em will go down to six 40, but most commonly it's six 50 on your FICO score. (···1.8s)
Now, everybody knows why I'm here. That's right. He's here to keep me unlocked. No. (···1.9s)
Okay, so property types non-owner occupied, um, one to four family real estate condos and town
homes. You notice it says property types. One non-owner occupied on property types, (···0.6s)
okay?
All the way across. All the way across. It says non-owner occupied, they're closing this loan in
your business name for business purposes. They will not do it. If you plan on doing some house
hacking on a duplex, you're gonna live in one side and rent out the other side. This is not the type
of lender that will allow that type of activity. Okay? So just going over that, and of course I'm
just, you know, I snapped it off. It's a long little page, but I snapped it off because that's the meat
of it there.
I want you guys to understand that whenever a commercial loan broker is actually looking at
how to place your loan and what best fits your needs, these are the type of matrixes that they're
looking at. So it's for illustration purposes only. Okay? (···1.3s) All right. So here's another, um,
another matrix of sorts. Okay? Um, this is like a bridge loan program, and this is would be like a
bridge loan program for a, for something like an apartment building, for instance.
Maybe it's an apartment building. Um, maybe you're going to go in and rehab a shopping center
and repurpose some of the units or something like that. So it is a bridge loan program to get you
from the point of the condition it's in at the point of purchase (···0.6s) or the point you're ready to
refinance it to stabilization, (···0.6s) okay? So again, just showing you this for illustration
purposes so you understand what your commercial loan brokers are looking at.
So on this type of program, they'll go any from one, from 1 million up to $10 million. (···0.9s)
The purpose has to be for a purchase or a refinance. (···0.5s) The loan to value on this, they'll
allow up to 75% of the stabilized underwritten value. So stabilized under underwritten value
means what is it gonna be worth whenever it's done. Um, they limit 70% maximum present
valuation. So you got a little bit of a different thing.
So they're gonna look at it from a couple different ways. 70% (···0.7s) of the present valuation,
(···0.5s) what is the as is value, okay? But they'll go up to 75% of the stabilized, and that's after
you've gone in and done repairs and increased rent. So they, they take a couple different things
into factor there. Uh, credit scores will be utilized terminal in advance loan to value in pricing.
So they're going to look at credit scores. Um, that's of the principles of the organization that's
making the decisions.
Maybe it's the people who are going to have to be guaranteeing the loan ever, how there's
different ways to structure it, but they're looking at your credit scores to, to determine (···0.5s)
will they go the maximum loan to value ratio that the program will allow, (···0.7s) and how
much are they gonna price out the terms for? That's gonna be things like your interest rate.
Okay? (···0.5s) On these, whenever you've got these big commercial, like a big apartment
building, um, they'll do investor and owner occupied.
Mm-hmm. Because they're looking at from perspective that if you've got a hundred unit
apartment building and you wanna live in one of the units, you living in one of the units is a very
little impact to the overall performance of the property. Okay? So terms on these types of bridge
loans to go in and do these types of improvements is usually 12 to 24 months. Um, when they
say impound generally not required on these types of property, impounds is basically escorting
money for taxes and insurance.
Okay? So that's a, that's a bonus there. You don't have to impound and basically set a bunch of
money side and the lender's bank account, you know, to, to pay those sort of things. It, it puts
you more in control. Uh, recourse may be facilitated with higher LTVs and, uh, better pricing. So
recourse and non-recourse, we touched on that briefly earlier. A recourse loan means that you're
having to personally guarantee the loan.
A non-recourse loans means that there is no personal guarantee involved. It is all on, it is all
based on the deal. If the deal fails, then it's not gonna come back on your personal credit report.
Okay? So there's recourse and there's nonrecourse loans and then these, it just depends on the
deal, whether they'll offer you a nonrecourse loan, you can always ask about nonrecourse and
whenever you're working with these types of lenders on bigger price point properties, I always
ask about non-recourse.
When we were interviewing banks just a couple weeks ago and one of the lenders had a real big
appetite for, you know, properties in the $5 million range, (···0.9s) I asked specifically, do you
offer those as non-recourse loans? And he says, well, it kind of depends on the deal, right? Mmhmm.
It kind of depends on the deal. So that tells me that, hey, if you get a big enough loan, it's
structured up properly and the numbers on it look good enough, (···0.5s) then there is a
possibility they'll allow it to be a non-recourse loan where you don't have to personally guarantee
it.
Okay? So you get into those bigger properties, that's always a good question to ask. Uh,
sponsorship must have an established track record of repositioning or managing commercial real
estate and verifiable liquidity. This is where your JV partner comes in on a lot of these larger
projects guys, because just getting started, and even for some of you that may already have a nice
one to four family portfolio, or maybe you have a small apartment building and you wanna jump
into doing some bigger projects, (···0.7s) regardless of the type of lender that you use, whether
it's regulatory or non-regulatory, and a lot of these will be non-regulatory.
When you start getting up into that space, (···1.1s) you need to have a track record of dealing
with that volume, that type of property. So let's say you got a five unit apartment building, and
then you go and you buy a 250 unit apartment building, you wanna buy this 250 unit apartment
building, you're probably gonna have to JV with someone else that has the experience managing
those, that that volume of doors (···0.5s) in that setting as an apartment building to be able to get
the loan done.
Because a five unit, the managing a five unit apartment building is much, much different than
managing, you know, a hundred fifty, two hundred fifty or more, even more units.
(···0.5s) So (···0.6s) there's ways that you can structure that up. You know, you make sure you
take in your JV partner into that, in into that, that deal. You might wanna bring 'em in, make 'em
a partner, that way you can borrow their credibility for their track record of managing those types
of properties. Then their income that they have, their, their reserves that they have, the liquidity
they have helps count towards verifying the liquidity no matter how good of a deal is right
there.
These are two things that's pretty much non-negotiable with commercial lenders, but you've gotta
have these things in place. Now, does that mean that you have to keep that person in that
property deal forever? No, (···1.1s) absolutely not. So a lot of times what you can do is you can
structure this up to where they're in the property deal. And let's say that your lender says, well,
you gotta have at least a minimum of two years experience managing 100 to 500 units to be able
to do this property deal, right? So what you can do is now that you know, you need at least two
years experience is maybe you take this partner in to (···0.5s) JV with you on it, maybe you pull
this partner in that's got the experience and maybe you have 'em in the deal for say, expect them
to be in it for I would say three years.
If they tell you two, you probably wanna add some cushion in there, right? So let's just say three
years. What if the guidelines change? You don't have to wanna redo and rework the whole
agreement between the JV partner. So always build some cushion in. (···0.7s) You can basically
keep the JV partner in there.
They're gonna be making an annual return off of the investment they're involved with you in.
And then at the end of the deal, you can have an exit agreement to where you refinance the
property after they have served their purpose and they maybe get a little chunk of cash there on
the back end of it, right? They've made their annual return, nice little annual returns, they're
getting a chunk of cash on the back end of it, basically as being paid for, sitting in on the deal
with you to allow you time to gain the experience that's needed, uh, for you to be able to qualify
up for the financing independently.
(···0.6s) Now, what is the beautiful part of that? (···1.0s) Once you have the experience, then
what can you do for somebody else? You can JV partner for somebody else, Somebody else can
find the deal and you can JV with them and you can sit in and let them borrow your experience
and you be cut in on a piece of the deal. So you see how this builds off of each other? It's almost
like an incentive for you to help each other out.
It's Almost like you're on a path. (···0.7s) Exactly. No, (···0.8s) it's like you're on a path, you
walking, you're walking down the path together, right? Helping each other out. (···0.8s) Okay?
So, um, these types of lenders, they like to do these types of deals. Even the larger deals, they do
'em nationwide. Um, again, they don't care for South Dakota and North Dakota because it's very
low population there. Um, on the loan costs with these larger deals, you, your loan costs a
actually because is lower percentage wise, (···0.6s) because it's such a big amount, they're gonna
be able to make their money.
So the loan cost, instead of like with a single family that you might pay two to three and a half
points on with a, for a commercial loan broker on these, it's gonna be more to one to two on the
origination fee, uh, just because of the sheer, the way the numbers play out and what they're
gonna get paid. Okay? So one to 2% on the origination fee, average document fee is about
$2,500.
And with that said, I will also say this. (···0.7s) If you see loan brokers out there that they say,
well, pay me $500 or $900 and I'll get you pre-qualified, so we can lend to you, (···1.0s) don't
walk, (···0.8s) run away. (···0.6s) A documentation fee at closing is one thing, but for them to
charge you a fee up front just to tell you if (···0.6s) they will work with you, I (···0.9s) I don't
wanna say it's a scam because it's not a scam.
They can charge for their time. (···0.9s) But people in this business that are ethical and act with
integrity, they're not gonna charge you for the time of seeing and talking to you about the, the
loan or putting a credit file together on, on you. So they're ready to move and move forward
whenever you have a contract on the property. Okay? So I, I advise you, you can do what you
want to, it's not my decision, it's your personal decision.
But I would advise you that if somebody wants to charge you a large fee upfront just to tell you
about their loan programs and if you can possibly participate with them in doing loans with
them, um, I would definitely steer away from those types of institutions and and service
providers. I agree. That'd be like paying $650 for your F C O score. (···3.2s) It would be,
wouldn't it?
(···1.6s) It would be. All right guys. Well this is it for this segment. We will be back in with
more. (···13.3s)
(···10.7s) And welcome back. I hope you enjoyed the 4 0 1 K case study that we did, (···0.5s)
but let's get tar started talking about, uh, self-directed IRAs. (···0.6s) Okay? So self-directed
IRAs. Um, this tool serves a multitude of purposes and for some of you, it'll be something that
you can immediately, um, start utilizing.
For others of you, it might be something that you want to be able to utilize on down the road. So
with the self-directed I r A, basically what that is, is it's a vehicle that you could save for
retirement in it is a qualifying retirement account. So for any of you that have any retirement
accounts from previous employers that you wanna move the money to a self-directed i r a,
(···0.9s) you can actually do that and it does not count as a withdrawal. So I would advise you if
that's something that at some point in time that you consider doing, uh, deciding on who you're
gonna use for your self-directed i r a, and then let them walk you through the flow of how that's
supposed to transpire.
'cause your hands needs to never touch the money. If your hands touches the money, you're
gonna get taxed on it. That's just the rules of the game, okay? So always (···0.6s) use the advice
and the direction of the self-directed i r a provider and how to go through the process of
transferring those funds.
Okay? So if you have any type of old retirement account, 4 0 1 Ks, for instance, is the most
common from previous employer, you can move that to a self-directed i r a. So what a selfdirected
i r a, (···0.7s) what it does is it's basically a retirement account that houses the funds.
Um, but unlike your 4 0 1 K where you designated kind of, you know, what high risk, medium
risk risk or low risk mutual funds or investments that you want to allocate a certain percentage
to, (···0.7s) that money's just sitting there in the I r A until you invest it in what you want to
invest it in.
So the, the great thing about that is you get to pick and control (···0.6s) what it is that your
money's being invested in. (···0.9s) Now, (···0.8s) it makes you in charge of your financial
decisions. Basically, you have what is called a check, but control, if you will, uh, where you can
make investments at your leisure. Uh, what we usually do with our self-directed r r a is we make
arrangements for the transaction, and then the, the, the custodial (···0.7s) appointees, they're at
the self-directed at the I R A club.
They actually are the ones that will (···0.6s) execute on the paperwork and all that stuff. So,
(···1.0s) and I'll talk more about that here in a minute, but it actually allows you to be able to
diversify your financial plan across multiple asset classes. So you can't necessarily go buy a
house in your 4 0 1 K, (···0.6s) but you can go buy a house for investment in your self-directed i
r a.
Okay? So for instance, let's talk about how that works. (···0.5s) How, how could that possibly be
leveraged? And I'll give you a few examples here. (···0.8s) Maybe you wanna move your money
into a self-directed i r a, so you can be a private money lender for someone else, (···0.6s) right?
And maybe charge 'em, you know, 10, 15% interest for using your money for a short period of
time. Uh, what if you wanted to invest in someone's larger project? Somebody's doing something
like a, a syndication and let's say they're raising millions of dollars to go buy a enormous
apartment building (···1.0s) and you want to invest a hundred thousand dollars of your money
into that project.
Um, self-directed i r a will allow you to be able to invest in that project inside of your retirement
account. Um, some of the things that we've used our self-directed i r a for is we purchased a
house at a discount, um, did some repairs to it. So we purchased the house. I believe that we
purchased it for around $40,000. It was a double wide mobile home, so it was pretty cheap.
(···0.7s) We purchased it for around $40,000. We put about, what was it? Seven, eight, 9,000
into it. Anyway, I think we closing costs and everything. Our total, uh, investment in that
property was around $50,000. 52, 52 50 $2,000. (···3.0s) So (···0.8s) what we did is we, we
purchased the property with the I R A. (···0.6s) So the title to the property is in the name of the I
R A. It's not in salmon needles, winkle's name.
It's not in our company name. It will read, and in our case, we use the I r A club. So it would read
I (···0.7s) r a club custodian, (···0.8s) F B O, which stands for benefit of, you know, salmon,
Anita Winkles. So that's how titled to the property is actually held. So when we bought the
property, that's how we bought it. (···0.6s) And then we put the money into it, (···0.8s) fixing it
up. It's about $10,000, roughly $10,000 worth of expenses. (···0.8s) And we kept the receipts.
(···0.6s) And then we turned around and we submitted an expense report to the I R A for what
we personally spent on the remodel on that property. And then the I r a re it reimbursed us
(···0.7s) for those expenses. Okay? So the IRAs now has paid for the house and paid for the
closing costs and has also, um, covered the expenses on it. (···0.6s) And then we turned around,
we put an ad out on Facebook that said, your job is your credit.
You can own (···0.6s) cheaper than you can rent. (···1.0s) And we got like 20 something people
inquired about this property in a matter of like 24, 48 hours. It was a very short period of time.
We had a ton of people inquiring about this property. (···0.7s) And so what we did is we turned
around and we sold that property on an owner finance for 85,000, I believe it was. Mm-hmm.
We sold it for 85,000 (···0.7s) and it was $5,000 (···0.6s) down (···2.7s) and $80,000 financed
(···0.7s) with the owner financed through the self-directed i r a.
(···0.8s) So every month (···0.9s) the buyer, now the, the title of the property changed, changed
names already. They legit bought the property. We don't own it, (···0.9s) but you know what, we
are the bank. We're the bank. (···0.8s) So we're the bank for these people who couldn't get a loan
otherwise, but they could afford the house. We're the bank. (···0.7s) So every month, that little
50 $52,000 (···0.5s) investment that we made through our I R A, (···1.3s) how much is the
payment that they send in every month?
About $852, $852 a month. So a $50,000 or roundabout a $50,000 investment is paying $852
(···6.9s) a month. (···0.5s) But we don't get to touch that $852 per month. And the reason for that
is because it is within a qualifying retirement account, that payment has to go back to the I r A,
we can't touch it, okay?
So every month (···0.8s) the people who bought the house write their check to the I R A and
mills it to their offices, and then they process it and they put that money in our I r A. So what ha
happens is our self-directed I r a balance as we're investing within the I R A and the money goes
out and then money starts, the returns start coming in. (···0.6s) That investment is actually
(···0.5s) growing (···1.0s) our balance on our ira.
(···1.0s) So you know what another cool thing is about the I R A? What's that? We can log in
and we can see the balance on our self-directed i r a. (···0.6s) We can also screenshot that just
like you could with your 4 0 1 K statements or your 4 0 1 K log in screen. We can screenshot the
balance in that i r a (···0.7s) and use that as proof of funds whenever we're making offers on
properties. (···0.8s) So that's pretty cool mm-hmm. To be able to do. Um, also one of the other
things that we've done, we've done private money lending through the I to, through our selfdirected.
We have done the owner finance through self directive. We've also invested in syndications
through our self-directed. Uh, so there's a number of things that you can do within that selfdirected
I r A in relation to real estate. Now, can you do things outside of real estate in the selfdirected
ira? The answer to that is yes. Um, but we're talking about the real estate related things
because that's what we deal in. We're real estate investors and that's our primary focus, (···0.9s)
okay?
So it allows you, uh, to be able to diversify, if you will, across multiple asset classes. If you want
to dabble in multiple asset classes, um, you know, if you wanted to get into, you know, doing
day trading on the stock market, you can coordinate with them on how to properly set that up so
you can do it with your money within your I R A. (···0.6s) You just can't pull any profit out
(···0.6s) to pay yourself, right? It's just stacking money back in retirement in that qualifying
account. Now, (···1.8s) what if you want to, um, take that old 4 0 1 K or that old retirement
account, move it (···0.7s) over to a qualifying retirement account, um, where you can take some
profits, (···0.7s) That would be called A B D R A.
(···0.8s) So let's talk about the bds. A B D R A is a business directed retirement account. And
what A B B D R A does is it allows you to use or roll over your retirement account (···0.6s) like
a 4 0 1 k, uh, to fund or purchase or capitalize a business without taxes or penalties.
Did you catch that? Catch that (···0.7s) fund purchase (···0.7s) or capitalize a business (···1.7s)
without tax penalties? (···1.2s) Pretty cool. That is pretty cool. And actually, had I known about
the B D R A (···0.8s) when we did our self-directed ra, I would've very heavily weighed the two
together. And I don't know if we would've went to the self-directed right away, we might have
went to the B D R A.
Um, one thing I will tell you about the B D R A as we get to talking about that a little bit more
(···1.2s) is the B D R A does come with quite a few fees. So for every pro there's a con, right?
(···0.6s) So the B D R A comes with quite a few fees. Um, in my opinion, it, unless you've got
say probably a minimum of 80,000, a hundred thousand, um, it would probably have to be
somewhere between 80 or a hundred thousand or more.
Okay? (···0.6s) Then A B D R A might be an option if you are going to be aggressive in growing
your business. And the reason for that is it cost about $5,000 (···0.6s) to set up A B D R A and
then they end up charging, I think it's about 110, 120 bucks a month for the ongoing maintenance
of it. So if you're not gonna get out there and be investing right away and be aggressive with
your investing and actually putting that money to work, the fees in itself, that would not make
sense (···0.7s) If you have a lesser amount in your, um, (···0.8s) in your, in your retirement
account, you know, you just have to weigh the, (···0.5s) the pros, the cons and what makes sense
for you.
For instance, if you've got $15,000 in an old 4 0 1 k paying $5,000 fee, and (···1.1s) then plus the
monthly fee going on ongoing, (···0.8s) probably is not gonna make it a lot of sense to, to do
that. I mean, but ultimately it's your choice what you do with your money, right?
Um, I'm not giving financial advice or tax advice or anything like that. I'm just saying, here's
some things to think about and you gotta make the decision of what makes the best sense for
you. (···0.7s) So, um, the beautiful thing about the B D R A is what they do (···0.6s) is,
whenever you pay that fee for that $5,000 is it's setting up the structure and making sure it's done
correctly in accordance to the law so you're not taxed or penalized for a withdrawal. (···0.7s) So
it essentially takes your 4 0 1 k, the bounce in the old 4 0 1 K.

You cannot do this with an active 4 0 1 k, it has to be what Sam referred to as an orphaned or,
you know, an old whatever you used, orphaned 4 0 1 K, right? Okay. (···0.7s) So what you have
to do is you take, um, they facilitate the process and just to make it real simple, like, and paint a
picture for you (···0.9s) is they take the money that's in the 4 0 1 k (···1.1s) and the 4 0 1 K by
stocks in the company that you're going to be operating in, whether you've got it already set up or
you need to set it up either way, it, it, it, you, you know, it all works the same.
(···0.7s) But (···0.9s) if you've got a company set up, you can use the existing company. If you
need to set one up, you can set one up and then make the move. So what they do is they move the
money, the 4 0 1 k buys essentially like stock, if you will, okay? (···0.7s) It buys (···0.8s) stock
in your company.
(···0.9s) So money's transferred from your 4 0 1 K to (···2.3s) your company, and in exchange,
your company gets stock, (···0.6s) okay? (···0.9s) So if you think about it, it works a whole lot
like your 4 0 1 K would work, right? Except with that, you're only allowed to buy stock and
mutual funds and you know, that's connected to Wall Street. This is another means of getting
your money back on Main Street, (···0.5s) right? Taking control of your finances so that money
moves from your 4 0 1 K (···0.6s) into your business, then your business can go out and it can
buy assets and it can do its investing and things that's gonna make it money, right?
So your profits come back into your business (···0.7s) and then you decide how that money gets
to be spent. You know, of course you're gonna wanna reinvest some of it, but you can also pay
yourself from it. (···0.8s) That's something that you can't pay yourself from the self-directed I r a
without, you know, it being some sort of taxable event, is my understanding of how that works.
(···0.6s) So (···1.3s) it allows you to take the money, invest it, have complete control out of it, of
it, (···0.7s) and then be able to draw a salary from the profits that it makes. (···0.6s) Now you
can sit there and you can keep recycling that money over and over and over again, but let's say
that at some point in time you decide, Hey, I've made all this money with what I pulled out of the
4 0 1 K through the B D R A to be able to operate in.
I've made all this money. I wanna put that initial investment in a modest profit. I wanna put it
back into that retirement account. I want to get it out of my company and put it back in the
retirement account. So then basically they just go through the steps of (···0.7s) the company buys
the stop back from your retirement account, (···0.8s) and the stock goes back to the company and
the money in the company goes to the, (···1.1s) the retirement account, back to the 4 0 1 k or
whatever the retirement account is, right?
Okay. So it's just a legal way to move money without taxes and penalty for a withdraw so you
can control your own money and be able to invest in it. So that's a great thing for folks maybe
that have those type of accounts with a decent or significant balance in it, um, might be
something that you want to consider and have some conversations about. (···0.6s) And, um, I
would say, you know, there's, there, I think the, the important thing with these types of accounts
is just make sure that you're working with a company that has a reputation for specializing in
these sort of areas, whether it's a self-directed RA or A B D R A.
Um, but that specializes in these areas, but not just in providing the tool, but I would say
providing the tool more specifically to real estate investors. That's just like the self-direct or the
self-directed i r a provider that we use works, I would say, I don't know if it's predominantly, but
a large majority (···0.9s) of their clients is actually real estate investors.
(···0.7s) So we we're actually trying to do a transaction one time with our self-directed i r a
(···0.8s) that was a little bit, you know, of a sticky situation because we were investing in a
syndication that another company that we control, um, was the, the syndication. (···0.5s) So we
had that conversation with 'em and it's like, how can we (···0.6s) invest in the project that
basically our, one of our companies is putting together?
(···0.6s) And so we had that conversation. We found out that there was, because they do work
with investors ex not exclusively, but it's very predominant and, and their business, um, they
knew the ins and outs in, you know, because of the level of investing experience that we had.
They said, yeah, uh, you can do this, we'll allow you to do it however, want you be aware that
some of the profits that's made may be subjected to some, some taxes, right? So all that to say,
whether it's a self-directed I A B D R A, any other type of qualifying retirement account that
you're going to be moving your money to, that you're going to use that account to control your
own money instead of it just being sitting in a fund in Wall Street, um, you wanna make sure that
you're working with a provider, uh, that understands the real estate investing world.
Okay? So bds, self-directed IRAs, both incredible tools to be able to use, take control of your
own money and do investing in.
(···1.0s) So let's move on in (···0.6s) talking about another lending source and this lending
source being community banks and community credit unions. (···0.6s) So community banks and
community credit unions are, they're regulatory, what we call regulatory lenders. They have all
these guidelines that they have to adhere to (···0.6s) at a federal level. They have guidelines they
have to adhere to. Like for instance, banks are governed by, um, F D I C auditors coming every
year and audit banks and credit unions.
It's N C U A is the equivalent of a bank's F D I C that comes in and audits. (···1.2s) They
basically are checking and making sure that the institution is following good practices whenever
it comes to their, their scope of operations. And that does include lending, the entire scope of
operations is what they look at. (···1.1s) So the thing that we like about community banks and
community credit unions (···0.6s) is it's common sense banking. And when I say common sense
banking, it's one of those things that, hey, you know what, (···0.6s) you know, you're looking at
the deal and um, it's like, it's a fair deal, but there's a lot upside potential.
And if you can paint that picture for them and show them how you're connecting the dots and
how your numbers are looking and they see the potential there, (···0.8s) they might say, well, as
it sits, it might not fit our criteria, but because of the upside potential here that does fit our
criteria and it's gonna be a home run of a deal once you go in and you make the improvements
and increase rent.
So yeah, we'll fund it. So that's the, the, the thing that we love most about community, about
community banks is the common sense lending piece of it. Um, the other thing that we love
about community banks is the ease of underwriting. Um, we've worked with multiple community
banks and community credit unions over the years. (···0.6s) And I will say this for us personally,
um, each one of those institutions that we've worked with, we've only filled out, filled an
application out with them (···0.6s) one time, okay?
(···0.9s) One time. And that was, it (···1.3s) filled out the application, established what is called
a credit file on us personally, and then when we bring the property deal to them, then they're
looking at the property deal (···0.6s) and basically they're like, oh yes, we can lend on this
property. Great. We already have all the other information that we need on you. Right? Um, one
of the other things too that it's really cool with them is they don't pull your credit every time you
need to do a loan.
Uh, for most of them, your credit report is good for six months. (···0.6s) Others they may not
pull your credit, but once a year we've worked with community banks that do both. Um, so
basically whenever you do a loan with 'em, they pull out your credit file that they have on you
with your application, it, they check and they send, well, when's the last time we pulled credit on
them? Oh, we just pulled it three months ago. They're good for, you know, nine more months or
whatever the case may be. Okay? So that's a really big bonus because if, if you plan on going out
there and really getting things sizzling where you're doing, you know, a deal a month or two
deals a month or three deals a month, right?
You're not having to have your credit pulled every time you do a property deal that they're
funding. So that, that's, uh, that's a good bonus there. Um, one of the other things that I really like
about (···0.7s) those credit unions is the relationship with other lenders in their area. Mm-hmm.
That's huge. (···1.0s) That's huge. Do you remember when we did that house on Camden?
(···0.8s) Yeah. So these banks, not only are we a partner with them, but they partner with other
banks. So they are smaller (···0.6s) in size, so you don't have like an unlimited (···1.0s) amount
of money that you can borrow. So usually they limit their borrowers to, you know, maybe 5
million or 10 million (···0.7s) or 40 million depending on the size of the bank. But (···0.5s) you
build a relationship with them one time and then that relationship will carry on to partners that
they participate with.
In like the one house on Camden, we had hit our lending limit with that institution. So they
actually created a partnership with another bank without us even being involved. They did the
whole thing, their whole credit file went over there. (···0.7s) Yeah. They, they Ended up funding
the deal and we've never set foot in the bank, but Still to this day, we've never set foot in that
institution, but we've done more and more business with 'em because that was the deal that got us
established with that particular community institution. Um, and so how that conversation went
was whenever, um, the, the, the VP at our credit union that was doing this Camden House deal
okay, calls me one day and he said, Hey Anita, he says, I, I'm working on this other loan for you
guys, which is a portfolio loan with the 10 properties.
Okay? I was like, yeah, yeah. And he says, I'm not gonna be able to do this loan on this house on
Camden, 'cause I know you wanna get the 10 properties done and this house on Camden W is
gonna tip you over your lending limit.
(···0.8s) So, and they're a small community credit union and they'd given us a lending li limit of
about a million and a half in the market that we are working in. A million and a half would go a
long ways, right? So this Camden house was gonna push us over the lending limit (···0.5s) and I
said, oh, well, you know, that's okay. I said, I've got another bank that I do business with
sometimes. I said, I can call them, I'm sure that they'll pick up the deal and they'll do it. And he
goes, oh no, no, no need to do that.
I've already got you covered. And I was like, okay. And he said, one of our sister credit unions
over in Fort Worth, (···1.4s) they're going to fund the loan for you. It's still gonna close on time,
so no worries there. (···0.6s) And I said, well, you said credit union Credit Union requires a
membership in order to do a loan there, you gotta be a member of the credit union. I said, so if
you'll send me the address, I'll see about going over there, setting up a bank account, um, so we
can, or setting up a, a checking account.
That way we can, you know, be members there so they can book the loan. (···0.9s) He says, no,
no, no, no need for you to drive all the way to Fort Worth. I took care of that for you. I just went
ahead and sent your credit file over there. They were able to take the, the information from the
credit file and establish a, um, an account and it's just sitting there right now with a zero balance.
All I need you to do is just mail them a check to be able to fund it. (···0.8s) And I said, yeah, but
I still have to sign the signature card, right? (···0.8s) He said, yeah, yeah, you do have to sign the
signature card.
He says, I actually have those with me. He said, if you'll meet me at the country club, you and
Sam come up to the country club tonight for dinner. He said, I'll buy your dinner and I'll bring
these documents up there for you to sign the signature card to validate the, the opening of the
account. And then you just send a check over to, to be able to put some funds in there. He says,
you know, 5,000 bucks, you know, whatever works that way, it's an established account and he
says, and they'll take care of the rest.
(···1.0s) I didn't, we've never set foot in that place. (···0.6s) That's the importance of building a
relationship with these banks and credit unions because we are a partner with them and we help
them make money and they help us make money. Absolutely. It is very much of a relationship
business, um, being able to have the ability to text or call someone. And you know, these people
a lot of times that you're doing business with and you do repeat business with 'em, you know, it
might be the dinner at the country club, it might that you end up hanging out at their house and,
you know, sitting in their hot tub and barbecuing.
Um, we've had that happen too, where we've become that close of friends with the, with the, the,
the, the loan officers, if you will, the VPs, the loan officers, um, that we do business with. So
some other things that's really cool about community banks is that there is no P M I P M I stands
for private mortgage insurance. (···0.5s) So with community banks and community credit
unions, whenever they do their loans, they do not impose private mortgage insurance on your
loan.
And for those of you that maybe has never had a mortgage loan with P M I on it, what that is is
it's different than you have your hazard insurance, which ensures if the house burns down or if it
floods, you know, and things like that. (···0.6s) Okay. And then you have the P M I insurance
and the P M I insurance. What that is is it's an insurance policy (···0.6s) that ensures the lender in
the event you default on the loan and have to for, and you get foreclosed on And they make you
pay the insurance And you're paying for their insurance.
Yeah. (···0.6s) They make you pay for their insurance. So, uh, that's commonly seen with
traditional type of regulatory loans where, um, you're borrowing over 80%. But in the
community bank and community credit union world, (···0.6s) there is no P M i, they don't
implement the P M I on their loans. Okay? And the other thing too is there's no escrow account.
So if you have a mortgage with a major lender, you're probably, if you look at your statement,
you're probably paying a P I T I payment, which is your principal, your interest, your taxes, and
your insurances all rolled into one monthly payment.
So if your, your, if your house payment changes from year to year, it is because they're adjusting
the escrow account for the taxes and the insurance. Typically they go up (···0.6s) over time,
right? And so there's adjustments that's made in that P I T I payment. (···0.6s) So with
community banks and community credit unions, there is no escrow account.
You're just paying a, um, a principal and interest payment (···0.9s) and the (···0.9s) taxes and the
insurance. That's your responsibility. You get to control that. So you get to control that money
until the taxes and insurance are due. And then once you pay the taxes and the insurance when it
comes due, you provide them a copy (···0.6s) of proof that you've paid it for them to put into
their file. So what's the benefit of that? It (···1.4s) costs you less money. So the benefit of that
being that, (···0.8s) let's say that your taxes, you got multiple properties with a community
banker and community credit union.
(···0.8s) And let's say that you've got, let's say it's March and (···0.9s) you've got $10,000
already set aside for taxes and insurance to pay whenever it comes due at the end of the year.
(···1.1s) Well, maybe you come across a great deal on a property that you're gonna be in and out
of quickly. Maybe it's a fix and flip or something you can fix and hold and you're in and out in
six months or less and you feel confident you're gonna be in and out and you need to leverage
that $10,000 to make this new property deal come together that you've come across.
Right? You control that money. So if you feel confident that, hey, I'm gonna use this money, I'm
setting aside, I'm gonna use it to do this other property deal that I'm gonna be in and out of
quickly, and then I can replace that money plus some, right? I'm gonna be able to replace it. And
that way when taxes and insurance come due at the end of the year, (···0.7s) I'm still good. I've
got all the cash I need to be able to, to, to pay those.
Um, that's one of the great things about you being in control and basically having your own
escrow account. Also, their rates are very competitive. They're usually slightly higher than the
advertisements that you see, um, on, on the internet or, you know, if you're shopping around for
a (···0.7s) regular home loan, slightly higher, but not always. They're usually competitive or just
a little bit above what you see out there in the marketplace.
So, but they do give you a lot of flexibility. So how do you find these types of institutions to
work with? I, uh, one of the ways that you can find community banks in your area is you can go
to iba.org. That's the Independent, independent Community Bankers Association. (···0.6s) Go to
iba.org, you can put in your zip code (···0.6s) and it'll pull up all the true community banks in
your area. Mm-hmm. Not all community banks or banks that, let me rephrase that.
Not all banks that appear to be a community bank is a true community bank. (···0.6s) A
community bank, all the decisions are made locally. And most community banks, they keep their
loans in-house where they're control controlling the servicing of the loans, and they're not selling
them off on Wall Street. Okay? (···0.8s) So how do you find a community credit union in your
area? You can go to nc.gov, which is the National Credit Union Administration. Um, and you go
on that website, you kind of do a little bit of looking around and you'll be able to find a place that
you can search for a, uh, credit union, your area by zip code.
Now, there are some bigger, um, credit unions out there that aren't community based. Uh, for
instance, Navy Federal, it's a huge credit union. Um, most of their decisions are made, I believe
in Florida. They've got, and I think it's Pensacola area. They've got a huge corporate office down
there. So some of the, the decisions may be made locally, but the bulk of them are made at a
corporate level.
So (···0.6s) I'm, they've got great products that you can utilize in your business, but it may not
necessarily have the programs and the flexibility to be able to build a personal relationship with
them like you can with the banks that are right there in your backyard, and the people who run
those banks live in your backyard and the people who own the bank live in your backyard.
Okay? So definitely wanna make sure that you're looking for a true community banker,
community credit union.
Okay? Now, just because they're on the website doesn't mean that they're the right ones to work
with, but it's a great starting point to get to who you're going to interview. Absolutely.
Absolutely. It is a great, you know, it's a sorting game because not all credit unions deal with
businesses and do business loans. Um, in that respect, you know, some banks don't have an
appetite for say, one to four family properties, but maybe they have an appetite to fund a $5
million apartment building. (···0.6s) Yeah. So that's the, that's the reason why it's important to
know how to go out and speak their language and interview those community banks (···0.8s) and
decide who's gonna be a good fit for you and your business.
Well, listen, we got a lot more to talk about with community banks and credit unions, so let's
take a short break and we'll be back with the next segment. Alright, We'll see you on the next
one. (···13.3s)
(···12.1s) Welcome back. We're gonna continue talking about interviewing the financial
institution. So let's pick up with number seven, which we've already to touched on this topic, but
just to refresh, you wanna ask them about what types of loans that they're needing, um, at this
time to help them with their concentration factors. If you'll remember in the last session, we
talked about the, um, different types of concentration levels.
They break it down by loan types. They also break it down by credit types too, and that's
something that people don't commonly know. So they'll rank it a credit, B credit, C credit, you
know, d D minus whatever. Okay. Um, but anyway, you, you're more concerned with what type
of loans they're needing to help them with their concentration factors. Um, and we'll talk a, we'll
kind of dig into that a little bit more as we finish going through how to interview the institution.
But whenever it comes to that, um, they will tell you what they have an appetite for. And
actually that's act a, a good way to phrase it. What type of loans do you have an appetite for right
now? So, concentrate, concentration factors are important to the financial institution. Okay? This
is something that's really cool too, though. You wanna be able to tell them, like number eight,
tell them one of the areas you focus on is improving blue collar communities by purchasing
properties that needs some love added discount.
So that screams c r a community reinvestment act to them. Plus, you know, it always makes them
feel good that they're helping improve the local community. So we (···0.6s) always focus on
telling them what we're doing is we're going in, we're buying affordable housing that needs a
little fixing up a little love. It helps improve the community. At the same time, we're helping
provide affordable housing for the working class (···0.5s) and the working class.
That's really a sweet spot. I mean, we like to buy decent houses and just because it's in a lower
income community or a blue collar community, if you will, doesn't mean that it's in the ghetto,
that it's a trashy house. You know, it just might be a smaller quaint property instead of the big
nice, you know, McMansions, um, those of you from around Dallas Fort Worth area, and I know
there's quite a few of you, you, you know that in Dallas Fort Worth area that, you know, you see
a lot of the McMansion type properties, (···0.9s) okay?
So (···0.6s) you wanna just, you know, have that conversation with 'em, let them know that
you're here to help the community, um, to help fortify and beautify the community. That's really
important to these lending institutions. (···0.6s) Plus, you know, you can get in there too. You
know, if they have a, um, an appetite for multifamily properties, you know that you're gonna go
in and you're gonna be buying maybe B and c class multifamily properties, improving the overall
cosmetics of the property to help beautify the area as well.
So it's not just about single family properties, it could be multifamily as well. Okay? Right. The
bigger community banks say they, it takes about as much time to do a $20 million loan as it does
a $200,000 loan. So they'd rather do the big ones and mm-hmm. They would, it, it is the same
process for them to do the big loans as it is for them to do the small loans. And, you know, from
a fee income perspective for the institution, they make more money off of doing the big loans.
So if they have an appetite for that type of loan, they would rather loan on the big ones rather
than the little ones in some situations. But that's things that you discover throughout the
conversation. (···0.5s) So, speaking on of the conversation, let's talk about in, in that respect, let's
talk about asking them about what type of criteria they have for different type of assets. For
instance, (···0.6s) one to four family, you're single family housing that (···0.5s) it, I know four
family is not a single family house, it's a multi-family house, but anything that's one to four
family falls in the classification from an underwriting perspective as a single family.
Okay? If it's one to four family, the underwriting criteria for those type of properties are all the
same. (···0.5s) Okay? Doesn't matter if it's got one door, two doors, three doors, or four doors,
alright? So you wanna ask 'em what their, what their lending criteria is for those type of one to
four family properties. (···0.6s) You wanna ask them what their appetite is if they do
commercial.
A lot of credit unions don't do commercial. Some of them will. The ones that like to do business
with people in business, um, they will consider, uh, doing commercial type loans on true
commercial real estate. And when we say commercial loans, that typically means the five or
more units. Mm-hmm. Okay. So some of 'em have an appetite for that. We've interviewed banks
before where they specifically said, we like seven units or more. (···0.7s) Don't know why it is
they like seven units or more, but does that give us information on when we're looking at
property that, hey, if this is a 10 unit apartment building, you know, a b c bank over here is
interested in lending in that type of asset, right?
But you wanna learn about their lending criteria. So they'll tell you a little bit about what, what
type of, um, you know, what their loan limits are for those type of properties. Well, if it's one to
four family, they might say, oh, well, we like one to four family under a certain dollar amount.
Okay? Or we like one to four family with a debt service coverage ratio of 1, 2, 5 or better.
(···1.4s) When we get into the, the commercial (···1.0s) type property, five or more units, uh,
when you're talking about five or more units, the more units you have, the more flexible they
may be on the debt service coverage ratio. So some of 'em may go down to 1.1%. Um, some of
'em have certain programs they'll go even lower than that depending on the strategy that you're
using. For instance, (···0.6s) it may be a situation to where you're buying a multi-family unit.
(···0.6s) Let's say you're buying a a 20 unit apartment building and it needs a lot of work done to
it to bring it to its highest and best income potential. So they may be interested in financing that
on a 24 month bridge or maybe a 12 month bridge. They call it a bridge loan to allow you time to
go in, do the repairs, get the rents up, stabilize it. (···0.6s) And in that case, sometimes they will
actually even do the refinance to refinance it into the permanent loan.
But some institutions, they might like to just do the bridge and say, we'll approve the bridge for
you on this project. As long as you can get us a takeout letter for the permanent financing and
what a takeout letter is. That means that you've got a pre-approval from another lending source
that specializes in doing those types of properties. Or maybe they have an appetite for those type
of properties (···0.5s) that you get a letter from them basically saying that you've been preapproved,
that they will potentially finance the, uh, the, the permanent, do the permanent loan
whenever that project is to the, the point of stabilization.
So you can, same goes whenever you're doing one to four family houses. Let's say you're doing
construction on a one to four family house. Maybe you're doing construction on an apartment
building. We're talking construction, meaning ground up construction. So if you're building,
sometimes these community institutions, they might not wanna do the permanent loan, but
maybe they'll do what is called the interim construction loan, which finances the ground up
construction of the property.
But again, in those situations, they're gonna want you to be able to provide a takeout letter. If
they don't do the permit themselves, they're gonna want to take out letter from another institution
that is showing that you've got permanent financing available to you whenever that project is
completed. Okay. (···0.8s) All right. (···1.1s) As we're moving along here, and we're talking
about asset types, (···1.7s) one of the other things that you wanna make sure that you're asking
about as far as asset types is things like what type of properties, if they're interested in doing
commercial, what type of commercial do you like?
Um, you know, some mobile home mobile home parks is something that some don't do and some
do. Okay. Um, storage buildings, um, especially whenever you're looking at things like the social
housing projects. So social housing projects, Airbnbs, things like that.
You know, get a little bit specific with 'em and say, you know, Hey, (···0.7s) are you guys, are
you okay with this type of property? You know, or this type of property, we're gonna use this
one for social housing, so we're gonna be housing women that's coming out of abusive situations
and helping them get back on their feet. Is that, is that something that you guys are okay with?
You know, it's gonna be hard for an institution to say no, right? Mm-hmm. Uh, but short-term
rentals, some institutions, they don't care as long as it cash flows, they're all, and you're making
your payment, they're perfectly ha happy.
But in other institutions, depending on where you're located at, they may not like rentals. So you
might have to look for lending elsewhere. Okay? Um, so there's just a lot of different factors
here. You know, depending on what it is you want to do, you wanna make sure that you're asking
those questions. (···0.7s) And One thing they might do though is if you, if you're buying a short
term rental, (···1.0s) the bank may look at it as a long-term rental (···1.1s) because the income's
lower.
Mm-hmm. And it's a fail safe (···0.8s) point for them. Mm-hmm. (···0.6s) You may cash flow a
lot more as a short-term rental, but the bank's gonna look at it as a long-term rental. That's a very
good point that Sam made. So if you wanna do a short term rental and, you know, hey, the, the
market rents on this house is $2,000 a month, there's a, there's a good demand for rentals in this
area. So my fireproof plan is, is if I can't do it on a short term rental, then I can always do it as a
standard rental, and I can still cashflow the property, it'll still pay its own debt, or I could do a
lease to own lease option, right?
And it's still gonna pay its own debt. Okay? So the, the institution's gonna look at the most
conservative factors. If you'll remember back when we talked about the CAMEL score, about,
they have to make sure that, you know, they're watching for sensitivity.
And that's why some people, if you say, oh, I'm buying short-term rentals, um, they, if you
present it just point blank in that matter, they might say, okay, because of the recent C O V I D
shut down, that shut down people from being able to travel for a period of time, our sensitivity
does not allow us to loan on those type of properties. But if you go in from an angle that, hey,
market rents is $2,000 a month, even though you know, you, you realize that if you do it as a
short term rental, that you're gonna make $8,000 month.
I'm just pulling numbers outta the air here, right? But even though you know you can take it to a
higher and better usage and make $8,000 a month, what is your fireproof plan? And basically
you wanna present it in a way where they're underwriting it off your worst case scenario, if
you're underwriting it off your worst case scenario and you make more money with it, then that's
not gonna necessarily be an issue. Besides, I had a student ask me this question the other day,
they're like, isn't that a little bit deceptive?
And I said, no, actually it's not because it is a rental. You're still using it for a rental, and if you
can cash flow it as a standard rental, then that's a legitimate thing, right? And I, and I made the
mention, I said, if you pull out loan documents and you look at the loan documents, there is no
place in the loan documents that says you cannot use this property for a short term rental. Okay?
At this point in time, there's never been such a thing put into the loan documents. It Might be in
the h o a documents, if there's documents, if it's in an H o a, but Yes.
So of course that's a whole nother topic, you know, getting into the ins and outs and stuff. But
yeah, you definitely wanna make sure that you're checking all your bases, squirrel, you (···0.7s)
know, city ordinances, h o a guidelines, all that good stuff, okay? So that's why we got shortterm
rental class, right? Correct. 'cause they learn all those ins and outs and stuff of what to
check on the short-term rentals. All right? So, um, you wanna make sure that you ask about what
their typical loan terms is based on the type of property, uh, that you guys are gonna be investing
in.
So on most, um, institutions (···0.5s) of this type, community, banks and community credit
unions, they usually will base it off of (···0.7s) a (···0.6s) 20 year or 25 year amortization. So
that means that whenever you're, you're running your numbers and you're checking to see, hey,
you know, what is my debt servicing gonna be on this? I would suggest using a 20 year
amortization. And if they happen to offer 25 years, then (···0.8s) your numbers are gonna look
that much better.
Okay? Um, institutions such as community banks and community credit unions cannot and will
not, and do not do 30 year fixed loans. If they offer a 30 year fixed loan, that means they are
brokering that loan out to a secondary market lender. They do not do 30 year fixed loans. And
the reason why they don't do 30 year fixed loans is because it ties the money up for too long of a
period of time.
And if there's a, if there's a huge change in rate over time, then it could put them at risk because
they're not making as much money as the fed funds is costing them. And right now, if this point
in time with a little bit of the increase that we've seen in the Fed funds rates, of course that's

gonna be even more of a concern. Most of these types banks, they, they prefer to amortize over
15 years. Um, they'll do 20 years, some of 'em will go up to 25 years.
So whenever they do these types of loans, (···0.7s) what they're doing is you're actually typically
doing a three, five, or seven year arm if they're doing it fixed for continuous period of time,
(···0.6s) normally they're going to do it on a 15 year fixed rate. So your payment will not change
over the course (···0.5s) of 15 years. (···0.6s) Right? Now, if they're doing three, five, or seven
year arms, that means for a three year period, your your payment amount, your rate's not gonna
change.
For a five year period, your payment amount, your rate's not gonna change and so and so forth.
For a seven year period, your payment amount, your rate's not gonna change. (···0.6s) But what
happens, let's say that they amateurize the, the loan over a 20 year period and it's a three year
arm. (···0.7s) So that means that the rates not, or the rate and the payment amount's not gonna
change for the first three years, but on the third anniversary, (···0.5s) it's subject to change
depending on what the Fed funds rate is.
Most of these are based off of fed funds rates. Sometimes they're based off of L I B O R, but it's
usually off of fed funds rates whenever you're talking about the arms. (···1.2s) Now, one of the
things, don't be scared of doing a three, five or seven year arm, especially if you don't plan on
holding the property extremely long term. Remember, you're gonna take, you know, your single
families houses your little greenhouse and turn 'em into a red hotel, right? Right. We're playing a
monopoly here.
So three, five or seven year arms in a lot of cases is absolutely a great loan for our type of
business. (···0.5s) So whenever that gets to the point at that three year mark, we're, we're subject
to the payment amount adjusting (···0.7s) what is gonna happen. And most of the lenders we
work with, they do basically the fed rate plus 1%. (···0.6s) So basically you'll have caps on that
three at that three year mark.
So let's say your rate is at 4.5% and you got a a one point cap. Okay? So it's at 4.5% on the third
anniversary or anniversary, blah. Let me talk, okay, (···1.7s) you, it is got a three at the three
year point, (···0.8s) okay? It's going to adjust. (···0.9s) And whenever it adjusts, let's say you're
at four point a half percent interest, but you got a one point cap, (···0.8s) so the interest rates
could be skyrocketing.
Let's say it's at 8% at that point. So that means you were at 4% and it's got a one point cap. So
the highest they could raise it if you were at four point a 5% would be to five point a 5%, right?
That cap also works in the other direction too. So if rates drop super duper low, if you're at four
point a 5%, and let's say they drop to two point a 5%, the lowest your rate will drop is to 3.5%.
(···0.5s) Okay? So it's a one one cap in either direction.
So if they do three, five, or seven year arms, you always wanna make sure that you ask the
question, what are your typical caps on your adjustable rate mortgages? That way it will help you
better project, Hey, you know what, if I'm holding this property for three years, then I decide I'm
gonna keep it a little longer. You know, my rate can't jump up too high, um, and really skew my
cashflow numbers. Okay? (···0.9s) Now (···3.1s) you wanna ask if they allow, uh, the title to the
property to be held in your business name.
This is extremely important, especially from asset protection standpoint. Um, you wanna ask if
they'll let you hold title to the property in your business name. Um, some will, some won't. So
what if they don't next? Alright? Doesn't mean you can't do business with 'em in some respect.
They may have some service or product offerings that will help you grow your business, but that
just means that's not where you might want to do all your lending business at.
So if they allow business accounts, and that's a tattletale sign for a credit union, if they allow
business accounts, a check, business checking, business saving, all banks do, but not all credit
unions do. So if they allow business accounts, that means that they may be business friendly
whenever it comes to lending. (···0.5s) So whenever you buy the property, you always wanna try
in every circumstance to make sure that you're toddling it in the name of your company.
And that way that's just an added layer of protection for you. Okay? So important question to ask
there. If they say, oh no, we don't allow real estate to be closed in the business name, (···0.9s)
then I, and I really felt like maybe I could do business with 'em, I'd probably ask the question and
say, you know, well, why is that? Because you know, the L L C with me being ultimate
responsible party, how is that different for, for you guys?
(···0.8s) And all of 'em can close in business names if you really wanna know the truth. (···0.6s)
Some of them, they just have a policy not to close in the business name and they don't
understand why that policy is policy is in place. So I (···0.8s) would, if you really feel like you
could do business with 'em and they have something good to offer for you, I would, I would ask
that question. Well, why is it that you can't close in the business name c n s, I'm the one that's
ultimately responsible for that debt.
Okay? (···1.3s) Ask them what their typical turnaround times are to close once they have all the
documents that they need for their file. Like we covered earlier, it's usually about 10 to 20 days.
But if for some reason their process is a little bit slower, they'll explain to you what that normally
looks like. (···0.7s) And sometimes you get a little bit of a roundabout question, they might just
throw it back on you and say, well, you know, that depends on how quick we get the appraisal
and the title back.
(···0.5s) And then that's a good opportunity for you to ask, well, what is the turnaround times
that you've been experiencing lately? Mm-hmm. Right? Because sometimes they don't wanna
give you an answer because then they're setting an expectation that they're afraid that they may
not be able to meet. And if you can't get a direct answer out of 'em, say, well, if I put a property
under contract and I want you guys to do the loom, (···0.6s) then what would be a comfortable
timeframe for me to put set the closing to?
You know, do you need 30 days? You know, is it 20 days, is it 30 days? Is it 45? What is a
comfortable timeframe for you guys? And of course you're gonna be taking notes on this because
you're gonna run across property deals that you're like, oh, I really wanna use my, this lender
over here. I really like this lender, but their turnaround times 30 days and this lender over here,
maybe I don't like them quite as much, but they can get it closed quicker and this deal's gotta
close quicker, right? It all depends on the situation of the seller. So you wanna ask those type of
questions, (···2.6s) ask them what they typically charge (···1.0s) for an origination, origination
and processing fee.
This helps set an expectation of how much do you think it's gonna cost to close this property
deal. Now, what is typical origination that we usually pay? 1%, 1%. They may reference that as
points. They might say, well, we charge one origination point when if they say points one point
is equal to 1%, okay?
If they charge two points, that's 2%. But I will say this with community banks and community
credit unions, if they're trying to charge you more than 1%, I would run the other way with an
exception in my opinion. And that exception is if it is a very small loan amount, if it's a small
loan amount under a hundred thousand dollars is gonna be considered a small loan amount. And
if it's a small loan amount, um, and they wanna charge me more than 1%, I'm okay with that
because they have to make money too, right?
And if it helps get the deal done and they have to make money too, then I'm okay with that. So
think of it this way, if it's a $50,000 loan, you know, believe it or not, there are still properties out
there that can be bought cheap, okay? But PIP says don't be cheap. Doesn't mean there are cheap
property. It just means that, you know, hey, somebody needs to offload the property quick and
they're willing to part with it at a deep, deep discount. So (···1.7s) if they're, let's say for
instance, if you're doing a $50,000 loan and they're gonna charge one point, that's $500, okay?
(···0.5s) Right? (···1.5s) You know, $500 (···0.6s) is not a lot of fee income for the time that
they spend putting the file together. So if they wanna not only charge me $500, then I'm fine
with that. But if they wanna charge me two points and charge me a thousand dollars on a small
loan, I'm still okay with that because I understand that, you know, they have a business model
that they're trying to stick to as well. Now if it's over a hundred thousand dollars community
bank, community credit union, they're trying to charge me more than 1%. That's a red flag for
me. (···2.1s) Okay, let's see, where are we at here?
Um, you wanna find out from them if you need to fill out an application for every file or just the
initial credit file whenever you're establishing a relationship with them, most of them's gonna say
you're just gonna fill it out one time, but it's a good idea to go ahead and verify that. That way
you'll know what your time commitment is in, in producing the paperwork that they need
whenever you submit a loan file to them. Alright? Okay.
Uh, very important here. The next couple of items, H N I (···2.4s) I (···0.7s) was like, okay, I
was kind of reading that from the side view there and I was like, am I, am I reading that right?
(···0.8s) Okay, so, so what's the, the tenant seasoning timeframe? You wanna ask them? Tenant
seasoning timeframe for most of these types of institutions, they're gonna tell you six months or
12 months, some of 'em will not go as low as three. And after you build a relationship with 'em
and they know they can trust you and you do exactly what you say you're going to do, always
have integrity, right?
Mm-hmm. You do what you say you're going to do, then sometimes they will let you, um, go
with zero tenant seasoning. (···0.5s) I mean, basically the day one you put a tenant in there,
they'll let your refinance right back out of it. Okay? So you do wanna know what the tenant
seasoning timeframe is on any properties that you're going to be using as rentals. (···0.7s) And
the reason why that is important is let's say (···1.1s) you are going to use, um, creative financing
in a different respect.
Let's say you're gonna use hard money to buy a property that you're gonna fix up and then you're
gonna turn around and you're gonna rent it or use it for a short term rental or some type of cash
flow strategy. (···0.6s) So you're gonna buy this property, you need some work, you're buying it
at a discount, you're using hard money to buy it. You used your credit cards to be able to fund
the remodel on the property. (···0.6s) Now what you need to do, once you've got that stabilized,
you got a tenant in it, it's cash flowing and you need to pay off that hard money and those credit
cards as quickly as possible to free up those resources so you can go do another one.
So (···1.0s) you need to know (···1.1s) what the timeframe is. You gotta wait for you to
refinance it so that tenant seasoning comes into play there, okay? Because if they'll do it right
away, then you can turn around and refinance out right away, pay off those other creative
sources. Now you've got your debt is stabilized with a longer term loan.
If it's six or 12 months, you're gonna have some interest in hard money. Well, Exactly. So it is
gonna be additional holding costs mm-hmm. If it's six or 12 months. So you need to account for
holding that higher interest money a little bit longer. And you need to be able to have that
thought in mind when you initially run your numbers before you ever make the offer. Because
the thing is, is what if it costs you an extra $5,000 to hold the money for 12 months? Then you
need to make sure you're buying the property to where it will absorb the additional cost of that.
So this is one of the reasons why when we do mentorships too. So we go out and we interview
financial institutions, we ask these types of questions, and that way you'll have notes on it and
you'll already know before you go out and make an offer on a property like that, what is
available through your lender (···0.7s) also, what is their title? Seasoning timeframe. What title
seasoning means that is the amount of time that the title resides in your name or your company's
name.
Okay? So just like tenant seasoning, some lenders have a title seasoning timeframe, um, that you
have to adhere to for the exact same reasons that we just discussed. It could cause you to incur
some additional holding cost if you are using creative means and having to hold a (···0.6s) high
interest hard money loan for a little extra time to allow time for the title to season so you can
finance back out of it. With a lot of these lenders, the title seasoning, they're usually looking at
three months, some of them six months, they're not quite as stringent with title seasoning as they
are with tenant seasoning.
Oh, and after you build a relationship and that gets going, these things are flexible. (···0.9s) They
can, they can change those pretty quick. (···1.1s) That's absolutely right. (···0.8s) So (···1.3s)
let's say that you are going to be purchasing a property to fix and flip. Okay? (···0.6s) You
wanna make sure that whenever you're having the conversation with 'em, you, if they're going,
and this, again, this is repetitive, there's a reason it's repetitive.
Ask them if they, if I'm buying a property to fix and flip it, will you lend off that a r v or you
lending off the purchase process? That's the L T V versus l t C factor there, okay? Um, and one
of the reasons why we wanna know this is because the next question will you wanna ask them if,
if they lend on the A R V, will they allow cash back at closing?
If they allow cash back at closing, uh, that's your golden ticket. You definitely know that that's a
lender that's super investor friendly that you wanna work with. If they say, no, we don't allow
any, we'll loan off the A R v, but we, we don't allow any cash back at closing, (···0.7s) then ask
them this question. Well, if you wanna allow any cash back at closing, or they may have a limit
on the amount of cash that they allow back at closing, they might say, well, we don't allow more
than 10,000 of dollars cash back at closing, or whatever the case may be.
But nonetheless, if, if, if there's an objection to cash back at closing, (···0.5s) then ask them, say,
well, if you'll lend off of a r v, (···1.0s) then if there's cash that's due back and I'm gonna be
doing repair to the property, might you be able to put that cash back instead of giving it to me in,
in a check form. (···0.7s) Maybe you guys can sit it aside in an escrow account and that way I
can provide you some receipts and prove that I'm doing the repairs to the property and then you
can reimburse me outta that escrow account.
And doesn't that kind of work like a line of credit too, because (···0.6s) you're not paying interest
on that money that they're holding. Is that right? Does depends on how they design the note.
Okay? It really does depend on how they design the note. And that would just be something that
you would want to get clarification on whenever that opportunity arises. Okay? The lender
should be able to easily answer that question for you. (···0.7s) Look at the short page. I know
we're getting down close to the end here.
We already talked about asking them about origination fees, processing fees, legal doc prep fees.
Oh, now we're coming into focus, legal doc prep fees, those sort of thing. Um, here's an
important thing that you do want to make sure you ask, and this is especially for those who plan
on doing any type of wholesaling or assignment of any type of larger, uh, price point properties.
Because for those of you that's gone through wholesaling class, you learn there's multiple ways
you can structure a wholesale deal.
You can do a straight assignment to where they're just paying a fee, you're assigning the contract
over to them. That's really effective whenever you're making a smaller assignment fee. You
know, if it's $5,000, I'm, I'm probably gonna just do a straight assignment. You know, if it's
$10,000 on a higher price point property, I'm probably good with doing a straight assignment.
But guess what? If I'm making something like a 50 or a hundred thousand dollars assignment fee
on a larger price point property, (···0.7s) we're probably gonna have to do a double closing.
So you may wanna ask them if they're going, if they will do transactional funding in those
situations where you are doing double closing. Like, I've got the contract on this property. It's a
great property, I've got it at a discount. It really doesn't fit what I wanna do at the moment. So
I've got the contract on it. I'm going to sell my position as the buyer on this contract to another
investor. We're gonna be closing on the same day within a couple hours apart, but I have the title
of the property when I buy, it will temporarily be moved into my name.
I may need to fund this transaction for a couple hours until the end party that's already put up
money on it and everything's all good. We verified the money sources and how they're gonna be
paying for it, but there might be that couple hour window that has to sit in my name and I have to
fund it before the next guy signs to buy it from me. And in that situation where the title actually
goes into your name and then you've got a double back to black back closing there, you might
need some transactional funding.
So you may wanna ask 'em if they're interested in doing a little transactional funding whenever
the the opportunity arises And they may or may not know what that is. That's true. They may or
may not know what that is. You might, it might be your responsibility to kind of educate them on
it. So, um, but definitely is a question that you want to ask short term transactional funding to
where you basically, you're having to close on a property and you're passing it on to another
buyer on the same day.
So (···0.6s) anyway, (···0.6s) we will be right back with the next session. (···13.6s)
(···12.6s) All right, welcome back. We're gonna finish up on syndications now, but before we do
that, we gotta give a little bit of a disclosure, since we're gonna be talking about an actual
syndication. So the information to follow is intended to be used for information and educational
purposes only. This is not a (···0.7s) solicitation for investment or subscription to the syndication
information shared.
(···0.6s) This material is simply used as an example. (···1.0s) Certain areas of the shared material
(···0.6s) have been blacked out to maintain the privacy of our co-sponsors in this example, as
well as other information that (···0.6s) my, my, that may not be disclosed without proper
disclosures present. (···0.7s) So you misspelled some words in that. So Did I. Yeah. (···0.8s) Oh
goodness. Sounds Like I can't read, but, you know, Hey, sorry, sorry about that.
Sorry for you. Bad luck. Okay. Yeah. Welcome back everyone. (···2.5s) So what we're gonna do
now, why Couldn't you take a drink while I was talking, uh, Because my throat just now got a
tickle. Not while you were talking. (···1.3s) Okay. So what we're gonna do now is we're gonna
continue our discussion on syndication, and thank you, Sam, for giving us our little, uh,
disclaimer notice here. Because what we're gonna show you, I actually took the time to sit down
and import in, um, pages from the prospectus, from our syndication in Belize.
(···1.1s) And the reason why I did this is because I want you guys to, uh, kind of get an idea of
when you're putting this type of project together and you're putting together material and things
like that, what does it look like? You know, there's a, some legalities to it. And I think that
warrants mentioning too, whenever you get the syndication attorney to set up syndications, it is
much, much more, much more affordable than something like a reit.
Okay? I believe that our attorney fees to set up this syndication was somewhere in the
neighborhood of $10,000 (···0.8s) total. So it was a lot more affordable than spending a hundred
of thousands of dollars to set up a publicly traded reit. Okay? So just wanna mention that.
(···0.9s) But nonetheless, (···0.8s) attorneys, they'll take care of all the documentation, all the
legalities of it, and they'll help guide you through putting together the prospectus, right?
Right. And one of the other things that you wanna be able, you can take the prospectus and the
information that's gonna go in here, and then you can take the pertinent information from that,
put it into a PowerPoint presentation, so that way if you're gonna do a webinar, something like
that with the interested parties, um, to basically give an overview of the project to a bunch of
people at once, you've already got everything in a consolidated space. So you always want
materials you can easily email out as well as materials, um, that you can, uh, convert into
PowerPoint format as well, or information to con convert into PowerPoint format to where you
can do presentations.
(···0.8s) So (···1.0s) as you see here on the first page, opening up with the, the projected
perspectives, we got a nice picture of the beach and Belize there, the nice white sand, blue
waters, palm trees, right? 'cause we wanna grab the attention of people that's interested in those
type of properties. (···0.8s) On the next page, as we go through this, on the next page, (···1.2s)
straight off the bat, and I highlighted a couple things here straight off the bat, minimum
investment, $50,000 (···0.9s) projected returns is 10, 10% annualized.
Okay? And who to contact if you have questions about it. And then we have our disclaimer,
that's kind of like the legal disclaimer that the attorney gives you to put on your documents, um,
down there towards the bottom with this particular type of investment, um, it was the syndication
was set up for, for, uh, accredited investors only.
Um, in the definition of accredited, I don't think it's changed in quite a while. Basically, you've
gotta have at least a million dollars in net worth. You gotta make the least x number dollars a
year, which I think has changed some since we've started with inve investing. But nonetheless, I
don't wanna quote the exact figures because by the time you watch this video, it could change
again. (···1.0s) Yeah. Okay. So if you wanna know what the difference between a sophisticated,
um, and a accredited investor is, I would suggest that you get your little Google machine out and
Google it, right?
That way if the guidelines change, then you've got the latest and greatest information. But this
one was specific to accredited investors, but the type of syndication we did do did allow, um, the
people, the managing sponsors of the syndication to make exceptions and allow people to buy in
at a lesser amount than $50,000 if, if we chose to allow them to do so, as well as allowed us to
allow a certain number of sophisticated investors that didn't quite meet the network requirement
yet.
So they were doing pretty good, strong investors, you know, had a strong net worth, had good
income coming in, but they just didn't quite meet the, the bar yet for accredited investors. So we
did have some flexibility in that respect, but nonetheless, we're always going for what our target
is. We're going for a minimum investment of $50,000. On our next page, (···0.9s) we basically
were outlined, what are we gonna share with them?
This is our table of contents. This is self-explanatory, but I wanna point out the key things in the
table of contents, right? We're, we're giving 'em an intro to the project. We're going over the
executive summary. That's information we're discussing what the opportunity is here, what is the
opportunity? Where is the void (···0.6s) in this market that needs to be filled? And how are we
gonna fill that void? Okay? So we talk about the island as a strong market, um, and, and give
some statistical information there on that particular market and what the solution is.
We're bringing the solution. Does this start to sound familiar? You know, remember that
conversation thing that we talked about earlier? You know, is this starting to sound a little bit
familiar? Um, anyway, then we are gonna go over the, the technical piece of it, the financial
piece, the proforma and the use of funds, whatever projections, how's all that gonna shake out?
How are they gonna get that 10% annualized return? Um, and then we're gonna talk specifically
about what is the investment, and above all else, who is the team behind the investment?
Okay? (···1.3s) So if you look at the introduction here, (···1.3s) I've highlighted a few areas. Um,
as far as the executive, uh, summary goes, I've highlighted a few areas that is just some things
that's of, of particular interest. And I wished I could blow up my screen here in the studio and be
able to read this. Oh, wait, maybe I can like look over my shoulder and read behind me.
Okay. So basically we're stating facts here. That first highlight is section. The company intends
to raise sufficient funds to purchase at least one lot and intends to build two, keeping, uh,
keeping site buildings. And basically it consists of four total doors, four units. So we're stating
facts company intends to buy and build and hold and operate the project for a long term hold of
five to seven years or longer based on market conditions.
I'm glad we put in there based on market conditions because covid happened, but, you know,
lucky for us, our units are almost complete. (···0.6s) And, uh, they'll be in the rental pool next
year, and the occupancy rate there is going up and, and travel is becoming more and more in
demand. (···0.5s) All right? And then we also state some more facts down here. Projects open to
accredited investors, and a limited number shall be entitled to a personal use component outlined
in more detail in the offering documents. So we're, we're giving 'em a little incentive.
They'll get so many days a year that they'll be able to use the property themselves if they invest
with the, in the project, (···1.1s) tells who's gonna be building the, the, the units and how the title
to the units is gonna be held. Because yes, we do get, get to keep the title to the units in the
company name. So it explains all that details. So we're stating facts. (···1.9s) Also, we're talking
about the opportunity here on the other page, the opportunity. And it goes into the (···1.8s)
numerous, numerous front page articles on travel magazines about how high demand this place
is, how it was like the number one rated island beaches, place to travel to top rated for expats for
people in the US going to retire.
All that good stuff. So basically the opportunity starts showing the demand. (···2.0s) Here we go
again with, with pulling on, pulling on the heart, right? The emotional statements.
So we're giving some emotional and factual statements here. Talks about, um, it being a top
destination for tourists. And Belize with 70% of the tourism that goes through the country, goes
through this town where these units are gonna be. Okay? So we are, we're playing on the demand
here and talking about how Belize is gaining in popularity with the 76 million American baby
boomers looking for a safe place to call home a a R p estimates 2025 Americans and Canadians
now reside on this one particular island where this property is being built at.
So we go into basically explaining about the demand, explaining how it's a strong market, okay?
Then we're gonna state our value proposition. What's the value and the benefit here? And the
value and the benefit is that the average price for Caribbean oceanfront property is approximately
13,500 US dollars. (···0.7s) A linear foot wall in this location, it's approximately $3,500.
(···0.8s) So that's the value proposition. Okay? (···0.5s) Now talking the value proposition, we're
talking about it as a strong market here. (···1.3s) We're building our case, (···1.2s) and then we're
talking about reaching critical mass. When we're talking about reaching critical mass, we're
talking about what is actually happening in that market that allows us to believe, in addition to
the statistics, what are some outside influences that we see that is going to be bringing more and
more people to believe?
(···0.7s) So the airlines have also followed suit as expected. American Airlines increased slot
frequency from three to seven times per week from Dallas. (···0.6s) And it goes on talking about
other airlines and how they've increased their frequency (···0.6s) of flights. And some airlines
have never flown to Belize before, and they're adding flights to Belize. And how some, you
know, it is like before Covid hit, you could get flights from Canada to Belize, which had never
been done before.
There was tons of direct flights, direct flights from the Midwest because it was becoming such a
popular destination. And as we, um, you know, we like to think about it when we did our
research on it, it was like, it would be like buying land in Hawaii in 1940 before Hawaii blew up,
you know, um, re reaching the critical mass. We talk about this over here, about these outside
influences. And by the way, that that cool little beach photo with the cabana beds over the water,
that is the private beach to our property.
Um, and it's, that's my happy place on this earth, is that spot right there. (···0.7s) All right, back
on track squirrel. (···1.0s) But reaching critical mass, year round tourists have increased every
month from 2011 to 2017. And we show how that has increased, right? So those were some stats
that we used whenever we were doing this race. (···0.6s) Okay? Um, and here's the solution.
The solution being Mahogany Bay Village, which is the development where we are building
these, uh, units at. It's a Hilton curio property, which is really catches a lot of investors' eyes that
hey, my gosh, really we could invest in a Hilton property, (···0.6s) right? So we own the
property, but it goes into their rental pool, and then they take care of everything completely
turnkey. So we paint what the solution is, um, the sketch of the, the little township there, where
the units are being built.
We continue with the solution. We wanna give 'em all the information that we can possibly give
them with the solution. But we wanna put the visuals in there too, because a lot of people, you
know, hey, (···0.8s) they may be investing in this without going to Belize. We have some that
have invested in it, and they went to Belize, some invested in it, then went to Belize and some
invested in it. (···0.5s) Never went to Belize, you know? So I mean, it was all over the page. And
one of the things that I think that we ran into with the challenge in raising money for this
particular project is, you know, remember I said earlier, you get all excited, oh my gosh, this is
gonna be fun, right?
Let me tell you about my property deal. (···1.3s) But on this particular project, we seen the value
in it and we were excited about it, but one thing that we did not take into consideration that it
might take us longer to raise the money than we anticipated, because there was so many people,
even though they were seasoned at investing in syndication, they were still hesitant to invest in
something that was outside the country that they had never seen before.
Yeah. Yeah. So, And we had spent a lot of time going back and forth and checking it out. And
yes, We did a lot of research before we decided to do this for sure. And (···0.9s) actually, we
didn't go over there to invest in this. We were going over there looking at, uh, agricultural farms.
We went over there to Belize, uh, with the idea in mind of investing in cacao farms. Mm-hmm.
(···0.9s) And we stumbled across this development that was coming up, and it, (···0.6s) it was
vertically congruent to be in the real estate type of real estate projects that we were used to.
So it just, to us, it made sense. But we made three trips over there before we made the decision to
start investing in this market. So, um, but I think that it was a, it was a, it was a really cool move
for us to make as investors. So it's been fun. It has been fun. So we do all the layout here. These
are the actual units. If you look over on this side of the screen, if you can see through Sam's big
head, (···3.8s) I'm sorry baby, I'm just teasing with you.
Okay. But if you look over on this side of the screen, you see that it looks like two town homes
with the front porch on it. Those are actually connected by the staircase. Each one of the
downstairs, um, is each a unit. Those are the double units. The upstairs are king units, so it's a
total of four units. Um, gives us the layout of the property. So we're, we're painting the picture,
here is the solution, this is what you're investing in, okay?
And then we're giving all the stats behind, you know what the projections look lookalike.
(···1.1s) So these are some other units that, um, this would be phase two, had covid not
happened, we would've raised more money and went into phase two to build some, some little
cottages. (···1.8s) And then we get into the pro forma, uh, the use of funds, and I don't know if
you're watching this on your computer screen where you can screenshot this and blow it up or
what have you.
Um, but we have some different scenarios here. We have scenarios, uh, for on the left, for the,
uh, the four units that's being built now. And then the phase two is building three additional
cottages. And so it's got the performer for each one of the phases there. So you can always do a
screenshot, blow it up a little bit if you're, if you're a numbers person and you wanna see how the

numbers work. But one thing I wanna point out is at the bottom where it shows manager,
basically manager fee is just over 21,000 a year for the four units.
Okay? So we get paid first, (···0.5s) okay? Before everything else factors out, um, our travel's
gonna be taken care of. We have travel expenses and factored in because we're gonna be going
over there, of course, all the other expenses, legal expenses, counting expenses, and then we got,
uh, $10,000 a year miscellaneous in there for anything unforeseen that's factored into, into this.
Okay? Now, over on the proforma use of funds for the guard garden cottages, which would've
been phase two, that would've added an additional $16,400 (···1.2s) a year to our management
pay for putting the syndication together, right? We're overseeing it. We're basically the decision
makers. We did the legwork, we put it together, and we're gonna collect a 20% per year
management fee. (···0.7s) But in all reality, (···0.7s) if Hilton's gonna be renting it, Hilton's
gonna be maintaining it.
Hilton's gonna be doing all this stuff, so it's turnkey. So basically we're gonna be continually
getting paid for doing the, doing the bulk of the work. Probably 99% of the work's gonna be
done on the front end, okay? (···0.9s) Which is already done. All right? So performing use of
funds. Continuing on, (···1.0s) on the upside here, the big upside is that things companies like
Coastal Living has featured (···0.5s) where we're building these units at, has featured that
property in their magazines.
(···0.7s) Of course, again, being a Hilton Curio property, the name Hilton has a lot of pool
(···0.6s) and brings in a lot of visitors, shows the location up here on the top right hand corner of
where the property is located at. (···0.8s) And then here's our team, right? So, uh, the guys on the
left that you see, there are partners in this, there are co-sponsors, and then you got Sam and I,
(···1.3s) and then you got the development team over here.
Um, some really big names in the development of this particular, um, of this particular project.
You got your design team, your construction team, and then (···0.5s) our syndication attorney
that put everything together. And then we end it with a nice little picture of us on the co-sponsors
there on site with our contact information again and for more information, uh, to reach out and
contact us.
Okay? So wanted you guys just to kind of get a good overview there of, Hey, when if I put a
syndication together, what do I need to do? Number one, you gotta find the deal. You need to run
the numbers and make, do your proforma and make sure that the numbers make sense. Then
when you're ready to move forward with that, you need to get in contact with a syndication
attorney, okay? A syndication attorney that can help you work out the legalities of that. There is
gonna be fees involved with setting all of this up. Um, of course, you can recover those fees as
you set up the syndication and get everything fully funded.
All right? So you, you, those are the initial beginning steps to that. You've gotta raise the money,
you gotta learn to have (···0.5s) the ation, right? You gotta learn to have the conversation. You
just Love that word. I do. I kind of made it up. I mean, I, I've heard it used in a, um, a little bit of
a similar contact text many, many years ago, and then it just came to me, you know, I was like,
oh, (···0.9s) we could call this the ation.
It's, it's conversation, but it's a ation. All right? So anyway, you know, basically the, the legwork
goes into, um, getting all the information together, putting everything into place, being able to
get all your filings done and all that. And then the marketing begins, right? You get the
marketing going, you get people, you gotta peak their interest. You gotta have those
conversations with, (···0.5s) and this why it's important to keep grooming those relationships.
Even if you don't have a property deal that somebody can invest in JV with you, Jo, join in a
syndication with you, whatever the case may be, keep grooming those relationships because
somebody that might have JVD with you on some single family properties previously might be
interested in putting a hundred thousand dollars into a beautiful property in a tropical location,
right? So Follow up and follow through, Follow up and follow through.
Have integrity. Okay? So I want you guys to stop for a minute and think back to how did your
mindset work about, uh, think about money whenever you first came in and sat in the ballroom
and listened to your trainer speak your three day trainer, speak on the very first day, (···0.7s) you
know, how did your mindset work then versus how it works now? And it's like, what do you
know about money now and how the banking system works and how you can leverage money
and how wealthy people leverage money to be able to increase their net worth and increase their
monthly cash flow.
What do you know now that you did not know before you started this journey down this path?
(···1.1s) Probably a lot. Mm-hmm. Probably a lot. (···0.6s) Okay. I know that our personal
journey, I mean, we're what now? 11, 12 years? Yeah. Into, um, since we sat in that three day
class like these guys have recently.
(···0.6s) Yeah. So I mean, we've, we've been, we've been at this for a while and, um, it has been
the most rewarding thing I think I've ever done in my life. (···1.5s) Yeah. (···0.9s) I mean,
seriously, the most rewarding thing I've ever done in my life. And not only the aspect of being
able to use the knowledge, um, to be able to help people out of, you know, problem properties or
whatever the case may be, or be able to set somebody up as a tenant buyer in a property that's in
a situation, um, that they can't quite qualify for a loan right now, you know, whatever the
situation is.
You know, just helping people and helping families. And I think above all else, um, one of the
most satisfying things that we've done in the process of our career as real estate investors is be
able to help other people just like you (···0.6s) walk down that same path that we've already been
done before.
That was one of the things we first talked about when we started doing this, was (···0.7s) once
we'd learned about money and how money should be used mm-hmm. And how we can make
money with money, you (···0.5s) know, that was one of the first things was like, wow, this is,
this is cool stuff. Now we can go share that with other people. Yeah. It's funny that you
mentioned that because we actually had done, um, a, a vision board, um, and it was right after
our mentor came in. One of the things that she recommended to help us get some clarity and
focus about what it is we want to accomplish, she encouraged us to do Avis Vision Board.
And I can't remember when it was, it was just not that long ago, just in the last probably few
years, I think we, we were moving and I came across that (···0.8s) and it, (···0.8s) it literally said
on there, and I wished I would've, I kept it or took a picture of it. I'm sure it's up in the attic
somewhere. Um, but I wish I would've at least taken a picture of it because it said, (···0.6s) teach
others how to be financially successful and achieve real financial freedom.
(···0.7s) And that's why we are here. That's why we do what we do. Okay, so (···0.8s) in closing
guys, I wanna make sure that you all have our contact information if you need to reach out to us,
um, please feel free to email us winkles mentor mail@gmail.com, take a screenshot of this
winkles mentor mail@gmail.com. (···0.8s) Sam and I both monitor that inbox. And unless we're
on a plane on a very long flight, we're usually gonna respond to you within a 24 hour hour
period.
But, you know, we haven't gone on that long of a flight yet. No, not yet yet. (···0.6s) And, uh, so
anyway, we both monitor that. Uh, we usually check it at least once a day and respond to
everybody as quickly as we can. Um, if you've, if you're watching this and you've attended a live
class with us before, (···0.6s) if you send us an email, just put in the email the month and the
year, um, and that you attended your class.
Like, um, we just taught a class just a couple months ago in Orlando, you know, so you could put
the month and the year in Orlando CF for creative finance. And that way we know that you are a
student in that particular class. If you're watching it online and you've not attended a live class
yet, okay? Because we wanna encourage you to please attend the live class.
I promise you it's a whole different dynamic than being on a video, right? It's a lot more fun. Uh,
yeah, we have a lot of fun. There's a lot of discussion. A lot of debrief. That is, it's very difficult
to integrate that into a video, okay? But whenever you attend the live class, you're gonna get a
whole different level of learning out of this. Um, but however, um, if since it's on demand, do the
same thing, you know, put the month in the year that you watch this on demand class in the
subject line and just put CF for create a finance dash on demand.
Um, that way we know, hey, you were in, you, you, you are watching the recorded version of
this class. (···0.5s) And so we know that there's some things dynamic wise that maybe you
weren't involved in certain discussions that we normally have in class. Okay? So as we walk up,
as we wrap up here, (···1.3s) as we wrap up here, (···1.4s) we want to wish you all the very
best.
Uh, we wish you all happiness, blessings, and success, (···0.8s) and, uh, we will see you on the
path. (···28.5s)
(···11.4s) Well, welcome back. If you guys remember at the end of the last session, we were just
talking about our subject to, uh, property deal that we did, uh, to help my uncle out of his
situation, the house that he could not afford to sell. So let's jump straight into the numbers.
(···0.5s) Now. I'm gonna go instead of, I've worked this out and I mentioned that in the last
segment, is that, um, I went ahead and I worked all this out for you guys.
You've got a good feel on how that math goes. It's easy. Addition, subtraction, multiplication,
basic math. If you can do the third grade math with the help of your, the calculator and your cell
phone, you're gonna be all right. Okay? So (···0.7s) we have our purchase price on this property
was $117,431 and 14 cents. Okay? (···1.0s) That was the seller's payoff at closing (···0.6s) our
credit, our closing cost on this one was 4,000 458 62.
(···1.0s) How can we source the money to be able to pay the closing cost? Well, I've given you
some ideas right here. What if you'd used a 4 0 1 K loan? Would that work? Yeah. Credit cards.
That would work. (···0.6s) Cash on hand. Would that work? (···0.9s) How about a JV partner?
Would a JV partner work in this situation? Any or all, any or all of these things would work.
You might even think of some other things that would work. (···0.6s) But when you add these
two together, the purchase price and the closing cost, it comes up to $121,888 and (···3.0s) 76
cents. (···0.7s) So the seller financing that, that he was doing on was the one 17. Of course, that
left us the cash that we needed to close. (···0.6s) So let's talk about our holding cost on this one.
(···2.5s) Our holding cost on this one was $125 a month for utilities. $21 a month was the h o a.
And then we had the $811 and 72 cents a month, p i t i for a total of $957 and 72 cents per
(···7.9s) month. We held this property for six months, bringing our grand total on our holding
cost to $5,746 (···1.1s) and 32 cents. Now, don't forget, we had repairs too, right? 11,000.
$11,000 in repair. So when we take our holding cost and we add a repair cost to it, that gives us a
total out-of-pocket expense that we had to source money for.
$16,746 and 32 cents. (···4.2s) How could we pay for those repairs (···0.8s) and the holding
cost? Credit cards. Credit cards. You could use your credit cards on your repairs. The holding
costs, if you remember, we had a little bit of money sitting on the side. So we could actually use
some of that money for holding costs, could have taken the JV partner into it for a holding cost.
Several different ways we could have paid covered the holding cost and the repairs.
But in our case, we leveraged our credit cards because why (···0.7s) we liked the points. (···1.6s)
Okay, so let's jump over to the sell side of this one. So you see how it all worked out? So in that
six month holding period, the loan's getting paid to Wells Fargo? Absolutely. We did it by the
book, absolutely. Zero questions was asked on it. Um, no problems there. We held title to the
property during this period of time. Um, so, and some of you are thinking, 'cause I know I got
some analyticals out there, and right now they're thinking, oh my gosh, she did not account for
property taxes and insurance.
Right? Right. Somebody out there watching this video right now is thinking that, (···1.0s)
remember, or 8 11 72. That's P i t i. What does p i t I stand for? (···2.0s) Payment (···0.7s)
interest? Principal. Principal, Principal, interest, taxes, and insurance, Principal interest, taxes,
and insurance is all included in that monthly payment.
Okay? So we had our sales price of 1 47. Okay? We had a closing cost (···0.6s) of (···0.6s) six,
uh, 6,000 274 91. (···0.8s) That leaves us $140,725 and 9 cents. Okay? (···2.6s) We had other
expenses, right? We had some other expenses here. That was the carrying cost and repairs. Mmhmm.
16,000 746 32.
I know that says cc, but that's really Holding costs. That was our carrying cost. Yes, you're
absolutely right, Sam, because we cross-referenced that right back over here to this number.
Mm-hmm. Okay. (···0.7s) So we had our closing cost, or we had our (···0.6s) holding costs,
holding costs and repairs are carrying costs in our repairs. 16,000 46, 7 46 32. (···1.0s) Okay?
(···1.3s) So that gives us a, leaves (···1.1s) us $123,978 (···1.2s) and 77 cents.
We have to pay off the loan. There's been some payments made on the loan. So the payoff is less
than what the balance was when we acquired the property. So the payoff on the loan was 1 15, 1
64, 31. (···2.2s) So after the loan was paid in full with Wells Fargo, we still had $8,814 and 46
cents. Okay? (···0.7s) What else do we need to reimburse ourselves for? We need to pay
ourselves back for what we spent that 4,000 (···0.8s) 458 62 that we spent on closing costs
whenever we purchased this property, right?
Right. We need to reimburse that money back. (···0.6s) So we subtract that out. That leaves us
with a net profit of $4,355 (···3.1s) and 84 cents, subject to was the best way to go to get this
property deal done. That there was no other foreseeable way to get it done. It was the greatest
way to go to get it done.
And the reason why is the worst property deal that we've ever done before is because it was the
least amount of profit we ever made on a property deal. But, (···0.9s) but (···1.0s) the strategy
works. It worked, you know, any other deal that we could apply the same theory with here
(···0.6s) that could have been a $24,000 profit or a $54,000 profit, or $104,000 profit, But it's not
all about the money. Your uncle got to go live with his daughter for the last few months of his
life mm-hmm.
Without having a foreclosure on this record. Absolutely. So we, uh, we used our knowledge and
the strategies to be able to help someone out, right? So for you guys, as new real estate investors,
I am going to make this point. (···1.2s) This is not the type of strategy that you want to go do
(···0.7s) all on your own on the first time through. You wanna make sure that you're reaching out
to your, to the team, reach out to your mentor, to the team to help hold your hand and walk you
through it.
(···0.6s) Okay? (···0.8s) And the other thing that I wanna make a point here, I do not want any of
you (···0.5s) jumping out on a limb here (···0.6s) because you have a bleeding heart for
somebody to only make a $4,000 (···0.6s) profit. (···0.6s) We were able to do that because we
were in a different situation than maybe a lot of you were in, okay? So we always want to make
our minimum profit margins. This was an exception to our rule.
Thus, it has earned the badge of being the absolute worst property deal we ever did, just simply
because (···0.7s) it didn't make that much profit, but we knew it wouldn't go into it. Okay? So
there's you an example. You notice the similarities here. You guys, we've done so many different
examples of property deals, um, and how they were structured. But you, you're starting to get the
pattern right? It's different strategies, but you're, you're starting to get the pattern.
The numbers aren't hard to work. Don't be scared of the numbers. (···0.8s) All right? What are
we going to now? So we're gonna get into talking about government grants, and one of the
reasons why we're gonna touch on the subject of government grants is because that is something
I calmly get from people, even as early as the three day classes. Like, isn't there any some free
government grant money out there or something that I can get to buy property with? So let's take
a minute and talk about government grants. (···0.7s) So, um, if you wanna find out what type of
grants are out there and available, and this just encompasses all grants, you can go to grants.gov
and you can take a look at what is out there that can, um, be applied for.
Um, now some good things about government grants is it is direct cash, right? Okay. (···0.6s)
They are forgivable. (···1.0s) So that's a, that's usually the appealing aspect is that basically you
get a government grant, which is essentially a loan, (···1.2s) and it is a forgivable loan. Um, it's
low cost.
And if during that time before it's forgivable, it's low cost, or for some reason it doesn't get
forgiven, it's a low cost, right? Um, uh, the grant money itself is okay, but here's some of the
cons. (···0.9s) There's a lot of red tape. There is a lot of red tape. Well, And you should have
known that when we said government. This Is true. So, yeah, it takes a while (···1.0s) to, to get
to that point. So it, Yes, very true. There is a lot of red tape to the process.
Um, not only is there a lot of red tape to the process, a grant writer can be extremely costly. I
mean, it could cost you upwards of a hundred dollars an hour. Um, and even with a grant writer,
you're only looking at a 30 to 60% success rate and getting the grant approved. How long does it
usually take a grant writer to prepare even, you know, one grant request? Uh, well, it just
depends on all what the grant is and what type of work they have to do for, to, to get it to the
point of application.
Uh, but once, uh, they get to that point, I mean, it could like, take six months once it's submitted
to get an answer. You know, usually it's like three to six months, once all the documents are
submitted before you can get an answer from the government on whether or not the grant got
approved. (···0.6s) So, I mean, it could be a very, very lengthy process. (···0.9s) So you're not
gonna go use grant money to buy, fix and flip.
No, you're not. (···1.2s) You're absolutely not. It's very time consuming. It can be very
expensive. And the success, overall success of, um, government grant applications being
approved is only 20%. (···0.8s) You know, with a grant writer, you've got a little bit better
chance of getting it approved. But overall approval of, of grants submitted or application
submitted for a grant is only about 20%. So, rejection in this space is extremely common.
So you got a high rate of rejection, a lot of red tape, it's costly, time consuming, it's time consum
consuming. Um, so with that being said, are there government grants out there to be, be able to
go out and improve communities and do great things with? And the answer is absolutely yes.
Okay. So with that said, (···0.5s) here's my take on it. And this is my opinion. Uh, you can agree
with me or not agree with me, (···0.6s) but most of you, where you're at right now in you
developing your career as a real estate investor, most of you don't have that type of time, and you
don't want to tie up that much money in something that you don't know that you'll even have a
shot at getting or not.
(···0.6s) So my suggestion whenever it comes to government grants for real estate purposes,
(···0.6s) is (···0.8s) focus on going and finding deals. Now, (···0.5s) using other ways of
financing, whether it's creative through credit cards, private money lending, hard money lending,
or JV partners, JV partners, community banks, you know, your time is best spent right now
finding your next deal, running the numbers on it, and lining up the money to fund it with and
government grants.
Once you reach to a point to where you've built your portfolio up and you've got financial
freedom and you've got plenty of time and you've got plenty of excess money sitting around that
you can invest the time, you can invest the money and pursuing a government grant, and that's
where your heart leads you, God bless you, go for it.
Okay? So that's what I've got to say about government grants. Not gonna spend a lot of time on
that. (···0.6s) So let's go to talking about REITs, real estate investment trust. Um, so real estate
investment trust. There are some pros and some cons to it, but I wanna give you guys a little bit
of my overview of what a REIT is and what the pros and cons are of a reit. (···0.6s) And the
reason why I wanna do that is if you've been online doing research, looking at properties online,
not going out and beating the streets, but you know, if you've been driving your bus around p
driving his bus, right?
(···0.5s) I'm driving around looking at properties. I'm sorry, squirrel, you got me sidetracked
(···0.9s) back on track now. Okay? But with the REITs, um, if you're, if you're looking up
anything related to real estate investing or investing in general, or doing like general research and
things like that, inevitably you're gonna see advertisements for REIT start showing up on your
social media feed.
(···1.0s) So REIT being a real estate investment trust, it is a company that owns and operates or
finances income producing properties. (···1.0s) Now with the reit, these things are structured. It
has to be structured, uh, and governed by the S E C, the Security and Exchange Commission. So
you, you've got a little bit of level of complication there, if you will. You need to have an
attorney, um, with a reit, you gotta have an attorney that knows REITs and knows how to set up
the documentation and follow the properly the proper paperwork with the S E c.
Um, you know, taking a REIT public (···0.9s) could actually cost into hundreds of thousands to
set up to get it ready to take it public. So when some of these REITs and you see the
advertisements, you know, we're talking about, you know, big money, legal fees just to set it up.
So it's absolutely costly to set it up. Well, This is usually on the bigger, the bigger commercial
stuff.
Yes, this is bigger commercial stuff. A lot of times it could be a huge apartment building
complex. You know, there's like, there's one wreath that I've seen recently out there. It's like a
hundred million dollar apartment building in Fort Lauderdale, Florida. Okay? More commonly
what I see out there that pops up in my newsfeed is REITs for vacation properties. Like they're
buying a bunch of single family vacation properties, and then they're putting them out there to
Airbnb them or, you know, V R B O doing those short term rentals with 'em, or assigning them
to a vacation, um, you know, planning company or something like that.
So, uh, so there's a lot of those types of, of REITs out there also, but they look and they look
really appealing. Mm-hmm. They really do look appealing. But (···1.1s) I want you guys to take
this into account when we talk about REITs. So we're talking about REITs, you know, like
investing in REITs versus (···0.6s) as real estate investors. Do we wanna invest in the reit or do
we wanna own the reit?
I would rather own the reit. You know, do we wanna be the one in charge of the reit? Okay, so
let me, I, I've got some stats here for you now. I'm just gonna go ahead and read 'em off here
briefly. (···1.7s) Now, this was just looked up a few months before the filming of, of this class.
(···0.5s) The average publicly traded REIT manager makes about $250,000 (···0.7s) per year,
okay? Private REIT manager's making the neighborhood of 77 to about a hundred thousand
dollars on average.
(···0.8s) Okay? (···0.5s) Now, okay, (···2.4s) we invested in a reap because I don't like teaching
about something that I haven't personally experienced or done myself, okay? So I'm not, we have
not, we have not owned a REIT or created a reap, but we did do a small investment in a reap just
because I wanted to see how it went. Okay? We had our first check, (···0.8s) our first quarterly
return, not long ago for $3 and 17 cents.
Wow. $3 and 17 cents. Hope You didn't (···4.2s) spend that all at the same place. I know, right?
So $3 and 17 cents was our return. It was a small investment, but, you know, it was into the
thousands, but $3 and 17 cents was the return for that particular rate. Now, maybe the reach just
not performing that well yet, maybe it'll never perform. Well, I don't know. I didn't put more
money in it that I wasn't willing to just give away anyway.
Um, but think about this, the REIT manager, that's a publicly traded reit, (···0.7s) so the reap
manager on that project, and it was up into the hundreds of millions. Um, so if the average REIT
manager makes $250,000 a year, I wonder how much that REIT manager is made making, do
you think his salary went down? Because our check, our return, um, our, (···1.1s) our, our, our,
the, the money that we made was $3 and 17 cents. I still get choked up on the $3 and 17 cents,
right?
I bet you his salary didn't change at all. So here's what I want you guys to think about. You
know, from this perspective, it's like, uh, do you wanna be an investor in a reit or if you're
interested in that sort of thing, do you wanna be able to build your real estate portfolio up to
where one day maybe you can create your own reit? Alright? But here's some stats about REITs.
(···0.5s) As of May 20, 21, 58 0.24% of REITs have had a positive return after a down run.
(···0.5s) Most were hit hard during the pandemic from February, 2020 (···0.6s) to March, 2020,
the sky was falling in the REIT world, all property sectors had negative double digit losses ran
ranging from 30 to 66%. Timber was the least impacted. That's, that's shocking, right? Law, raw
land with timber on it mm-hmm. Least impacted why commercial financing, um, while
commercial financing took the biggest beating, (···0.7s) okay?
Commercial financing, like say commercial financing, that could be maybe some of, some
commercial lenders probably took a pretty good beating because everything just kind of slowed
down so much, right? So those REITs did not perform well. All right? So, and then the article
goes on and on. Um, but let me point out some of the, the REITs that did really well during the
pandemic, okay? REITs that did well since the onset of the pandemic were self storage, timber,
industrial, and data centers.
So those are big warehouses that you see in a lot of these metro areas, right? They all (···0.6s)
provided double digit returns. Okay? So is there a place that REITs may work really, really well?
Yeah, there is, but I would say for most people at this point in your investment career, it's best to
focus on lining up your next property, deal, running the numbers on it, and finding the money to
fund it. And REIT's is something maybe that you wanna take a look at later. REIT's come with a
lot of pros and cons.
Um, from a, from a, uh, an investor standpoint, it, it does provide some liquidity. You know, you
can get in, you can get out it, it (···0.7s) provides some diversification above and beyond your
regular 4 0 1 K for your average, um, your average worker bee. Okay? Um, it is transparent.
(···1.4s) There's stable cash flow through dividends, (···0.8s) even if it's only $3 and 17 cents a
quarter, um, there is attractive risk adjusted returns, even if it's only $3 and 17 cents a quarter.
Can y'all tell my feelings are a little hurt by this? (···1.2s) All right? (···0.9s) I could have put, I
could have put that money towards a private money loan and made 15%, you know, hands down
easy, right? Well, we had to try it, but we had to try it, right? So that way we can say we have
some personal experience in this. Uh, some of the cons for people who subscribed to REITs that
it is low growth dividends are taxed as regular income. Did you catch that?
They're taxed as regular income, just kind of like your regular earned W two income, right? Tax
is regular income. Um, it's subjected to market risk. I think we just proved that by some of the
statistics I read off from the, from the Covid article. Um, and it's potential for high management
and high transaction fees. Wow. Yeah. Yeah. So all that. So to be able to say, Hey, you're
educated to a level now on water re water re is, and what some of the pros, some of the cons are,
(···0.5s) and maybe instead thinking, oh, maybe if you've got, say, a little bit of a nest egg and
you're thinking, man, I could put $50,000 in that REIT and just forget about it, instead of going
and finding a property to buy.
Um, I, I would not necessarily, um, say that that would be a good decision to make just based off
of the research that I've done on REITs and based off of our personal experience, they're fun to
invest in. Sure. But nonetheless, um, there's a lot of really cool things you could do with $50,000
to grow your, your net worth a whole lot quicker.
So what would possibly be an option better than a REIT (···1.4s) to invest in? (···0.8s) What
can't you think of? Syndication? Maybe (···0.6s) Syndication. Okay. (···1.0s) There's a lot of
pros to syndication. So let's say that you've got a really big project and you're like, okay, could I
do a REIT with this? Or could I do a syndication with this? Most of the time, syndication's going
to win to fund the deal.
And this is something that with, uh, you know, after you've done a few property deals and you
wanna jump into doing some bigger property deals and you wanna get into doing syndication, it's
something that you as absolutely doable. Okay? Absolutely doable. Sam and I have done, uh,
syndication as well. Our property project in Belize, uh, those properties will be finished around
the end of this year, which is 2022. So (···0.7s) whenever those properties are done, they will go
in Hilton's rental pool as Hilton curio properties.
So we actually raise the money to purchase and pay cash for those units through a process called
syndication. Okay? So let's talk about syndication. Um, quick question. (···0.8s) All right. Now I
want you to think of your answer 'cause you can't verbally tell me. Obviously we're on a video.
You can tell me the answer in class sometime, though. How about that? All right, but quick
question here. One of the most famous buildings in the US was purchased through a real estate
syndication.
Which one was it? (···1.0s) Some people are out there, are Googling right now, because they're
like, oh, I don't wanna be wrong. Okay? So I want you to think about that. Which one was it? All
right. Have a little jeopardy going TikTok, TikTok here in the background, and I'm gonna give
you the answer now. The answer is the Empire State Building. There were 3000 people who
came to be together in 1960 to invest in the property. So 3000 people put their money in together
into a syndication to purchase the Empire State Building.
(···0.7s) So that's really cool. Cool stuff, huh? (···0.6s) Yeah. So (···1.2s) as we go into this, I
just wanna remind everybody, I am not a tax advisor. Tax laws are forever changing, you know,
on an annual basis. Um, you should consult with your C P A on current tax laws whenever we
refer to anything talking about tax benefits and things like that. Okay? So, um, unlike a reit, there
is some tax benefits to investing in a syndication, okay?
But let's hit some of the points here on the syndication. Um, some of the pros on the syndication
is it's mailbox money. So you invest in it, um, you've gotta act, you have a non-active role in it.
(···0.9s) You invest in the syndication. Somebody else is taking, managing that syndication,
taking care of all the details, and then your returns just roll in. It's very similar to being a JV
partner of sorts, but in more of a, um, a legal structure, if you will, right?
Okay. (···1.1s) It does allow you to diversify multiple properties. So, um, with a lot of
syndications, they're gonna have a minimum that you can invest. You buy what is called like
units. You subscribe to the syndication. And let's say it might be $50,000 (···0.7s) is the
equivalent of one unit, one share, or which a unit being like a share? Yes, absolutely. Mm-hmm.
Yeah. So it basically, there may be some limitations there.
It might be minimum investment of $50,000. It could be a minimum investment of $25,000. It
may be a minimum investment of a hundred thousand dollars, right? But nonetheless, it allows
you to take chunks of money and spread it over multiple investments if you wanna diversify and

you can do a syndication for anything, alright? It's very popular in the real estate investment
world, but you can do a real estate syn or do a syndication for anything, not just real estate. You
could real estate, uh, purchasing a big business, a lot of cool things you can do with
syndication.
All, uh, tax benefits. There are tax benefits to, through to, uh, the, the, the syndication owning
the property. Some of those tax benefits do funnel to through to the subscribers that are invested
in the syndication. And it is minimal risk because you're going in with other people, you're
spreading the risk amongst yourselves. Um, of course, there's a lot of due diligence that go into
doing the syndication to running the projections and things of that nature.
Some of the cons on this is there you have a lack of control. The subscriber has a lack of con lack
of control. The subscriber being the person that's investing in it. So (···1.5s) that person has a
lack of control because everything's controlled by the person who creates the syndication.
Syndication, which is called the sponsor. Uh, syndications are also s e c regulated. So you do
need a syndication attorney to be able to prepare the documents, make sure that you're, you're
doing the right type of syndication for your, for whatever your deal is, okay?
Because some of them you can publicly, publicly advertise, and some of them you cannot.
Alright? So it depends on how your syndication is structured. So you need to talk to a, a licensed
attorney who specializes in syndication to understand what your options are and have them set
up the paperwork and the documentation to create that structure appropriately. All right? Uh,
long-term commitment.
It is a long-term commitment. Uh, a reit, you know, you can get in and out of a REIT fairly
easily, but with a syndication, (···0.6s) once you're investing in it as a subscriber, you're making
a commitment. So for the, the person investing in it, it's a, it's a long-term commitment with, but
for you as the investor that is creating the syndication, you're the sponsor, okay? For the sponsor
that is overseeing it and managing it, that long-term commitment is actually a pro for you,
right?
Because you don't have to worry about, well, this person bought into the syndication, but now
they want out. So there's guidelines that govern about how people, if they're in a situation that
they have invested, and then let's say something critically changes in their life and they need to
get out there is, you know, steps that has to be taken in order for them to be able to do so. Uh,
one of the other things is, is there is market volatility whenever it comes to syndication, and we
can personally vouch for the market volatility piece.
(···0.7s) Mm-hmm. Um, so the units that we raised the money to be able to build these four units
in San Pedro Belize, (···1.5s) and just as everything was getting started with the construction and
stuff on it, c o D hits the entire country shuts down, okay? Um, and over there, they didn't have
their, in, in the US essential workers also included anybody at Delta real estate construction and
things of that nature in Belize that was not considered essential workers.
So the construction completely came to a halt. Pretty much the only thing open over there was
grocery stores and gas stations and doctor's offices. You know, those were the, those were
considered to be essential obviously. Um, but construction workers were not allowed to work.
(···0.5s) So that created a huge problem. So here we have paid all this money, we've raised all
this money, and we've paid all this money for the construction of these units, (···0.5s) and now
the units are not being built.
So we had to wait that out. The blessing in the silver lining for us was we had not the, the, we
had not taken possession of the units yet because they were not complete. So in that particular
subdivision, if you will, where units are being built at, um, there's, there's common fees kind of
similar to an h o a fee to help cover, you know, grounds maintenance and things like that that
have to be done, whether the resort is open or not. So the blessing there was that we'd not taken
possession of the property yet.
So there was no cash call for us to help support that because the units weren't finished. So we
weren't responsible for that. So that was a blessing, but that just goes to prove market volatility
can be a thing, um, no matter how full proof of agility is, right? The important thing is, is when
you're raising money, you always, for these types of projects, you always wanna raise a little bit
to put back in reserves, so that way, if there's unexpected circumstance, the money's sitting there
to kind of see you through until things get back on track.
So market volatility is definitely a thing. (···1.4s) Alrighty, (···0.9s) so let's talk about, and I'm
not gonna go through the details of every type of syndication. Um, you know, you can go online
and Google, you can go ss e c and, and, you know, various different websites that have plenty of
information on this. You can go on Google and Google syndication regs and read up on 'em in
detail for yourself if you choose to.
Okay? So, um, but there's different types of syndications for, for instance, like, um, uh, the
regulation D syndication. (···0.6s) So Regulation D has different rules from, let's say a regulation
C syndication. And if you'll see right there on the very top line, it says under Rule 5 0 6 C, a
company can broadly solicit in general advertise offering. Okay? So the type of syndication that
we did in Belize did not allow us to publicly advertise our offering.
We had to be able to make personal contact with the person on a different topic, or it be
somebody we personally knew before we could discuss the syndication with 'em. So if it was
somebody we already knew, then we could go straight into talking about the syndication. But if
we were trying to bring in new people that we wanted to introduce the syndication to high
income earners that might be interested in owning, you know, basically, uh, investing in a piece
of a, a company that owns these vacation properties, (···0.5s) we had to find another way to
touch them, right?
We had to build a relationship before presenting the syndication, Exactly right? So what we did
is we set up a landing page online, and I, we use what we know best, right? How, how to be a
private money lender, download some free information now. (···0.9s) And, uh, so whenever
people and I ran, um, ads on like Facebook, and so I'd budget, you know, so much per day, and it
was something like, you know, five, $10 a day, you know, just a small budget.
So for a couple weeks (···0.6s) I ran ads and people who clicked on it to get the free information.
Now I've captured their information, I've made that initial touch, that initial point of contact.
(···0.6s) So now I can call these people up and I can go through that conversation of discovery
and find out what type of goals they have and this, that, and the other. And you know what,
maybe I end up finding a JV partner for, for a property deal through that.
You know what, maybe I end up finding somebody who wants to subscribe to this syndication
through that, that if they're interested in owning vacation properties outside the US to diversify
their portfolio, (···0.6s) okay? So, (···0.7s) but with the 5 0 6, uh, 5 0 6 C, you can broadly
solicit. You can just go out there and post up on social media. You can cold call people. There's
all kinds of things you can do to market to people to get them invest in your syndication.
At the current time, I'm actually helping raise money for a syndication, um, that some investor
friends of mine started (···0.6s) and, uh, wanted to bring me into it and helping raise money. And
it's a 5 0 6 C so we can broadly, um, advertise that particular syndication. So are you getting a
clue here, guys? You know, there's a skill set here on making, building relationships and making
connections and being able to, to raise money to do more types of, um, investing.
So it might be a single family when you start out, but you take those same skills that you're
learning to do with a one to four family or maybe a small apartment building, (···0.7s) you're
gonna take those same skills and then you're gonna be applying that later on down the road. For
those of you that wanna grow into larger commercial, you're gonna be applying those same skills
into growing into that other space, just using a different set of tools. So like in this one, instead of
using the community bank, (···0.7s) maybe I'm raising the money through the syndication,
right?
And you can raise money through syndication and also use a lender too. (···0.6s) So let's say
you're taking on some debt and you've got 60% of the projects going to be financed by a bank,
okay? Or maybe, um, maybe it's a standalone private loan or whatever that looks like you've got
financing in some shape, form, or fashion lined up for the 60%, but you need to raise 40% plus
closing cost.
Could you do a syndication just for 40% plus closing cost? You absolutely could. Mm-hmm.
(···0.8s) All right. We're gonna wind down this session whenever we come back. We're going to
continue our talk on syndication. (···13.4s)
(···10.8s) And welcome back In this segment we're gonna start with seller financing. (···0.6s) So
you always hear, you wanna always ask for seller financing, and there's a lot of good reasons for
that. Yeah, absolutely. Um, seller financing almost (···0.6s) in almost all situations, you wanna
make that a possibility, um, for the seller, especially if you've done a little bit of homework and
you know that there's no mortgage on the property, gives a lot of flexibility and a lot of times
you're, it's easy to show a seller how they can make more money with the house by offering
seller financing and get some compounding interest off of it instead of it just being a straight
sale.
And it may help them on their taxes too. That's True. Very true. They may wanna structure it out
to where maybe it helps 'em from a tax perspective. So why is seller financing appealing?
Uh, to some sellers it's because, well, it depends on the person's situation, of course. Um, I would
say in our experience, when we're asking for seller financing, if it's somebody that's way on up
there in age, or maybe they're facing a terminal illness or something, they may be a little more
hesitant to start financing, but there may be some objectives there, um, that you can possibly
overcome. For instance, they might, they might need all the money right now, and they might
say, well, you know, I'm in a pretty good spot, but, um, I, I, (···0.5s) I, I don't, my, my family's
gonna be set, you know, I, I need to get rid of this property because I can't take care of it
anymore.
(···0.8s) And, but I just want a fair price for my property. I just wanna be done with it. And
maybe there's an opportunity in that type of situation to say, well, you know, let me show you
how much more money it could you could make by doing slower financing. It sounds like you're
in a pretty decent position, you know, given your situation, you said your family's gonna be well
taken care of, but this is also something that could be, that you could set it up where it passes on
to your family as well.
Mm-hmm. Okay. So instead of them getting the house, then they're getting basically the note
that's compounding interest that's going to be paid out over a period of time. So there's different
ways that you can stage that up, but one of the biggest, I think, benefits of seller financing for the
seller is that they're going to be in first lien position. So basically they're shifting from being the
homeowner to being the bank.
Right? Right. And that's appealing for folks too, that wanna be able to capitalize on how much
money, you know, if we shift you from being the homeowner to being the bank, then maybe, you
know, you'd be able to make the type of returns banks make, (···1.1s) ah, maybe you catch some
attention with making a statement like that, right? Absolutely. It's like, yeah, everybody wants to
make the kind of returns that banks make, right? Um, so there's different ways to do seller
financing. Um, you can do what is called a subject to, it is also sometimes referred to as a rap
mortgage (···0.5s) rap, w r a p, not rap, like Sam's gonna rap song for us, you know, but, uh, a,
(···2.8s) a rap mortgage, um, and sometimes it's referred to as a sandwich mortgage.
Okay? So subject to wrap sandwich mortgage, they all mean the same thing. So subject to means
it's subject to the seller's lien on the property with their mortgage on the property staying in, in
place, right?
Okay. That the mortgage that's on the property that the seller has is going to stay in place, but the
title on the property is going to move over to you. (···0.6s) Okay. Um, sometimes, you know,
with, with subject to, you can buy a property subject to, you can also sell a property subject to,
right? So depending on the market cycles and what the need of the general public is, may depend
on if you wanna buy subject to or sell subject to.
So I'll say this, we've experienced over the last few years record low mortgage rates, right? So as
things continue, inflation's going through the roof at this point in time, inflation's going through
the roof, taxes of of home values are going up, property taxes are going up, and some people are
literally, literally getting to the point that they're being taxed outta their house. May there be an
opportunity because they have maybe a two point a half percent mortgage, um, on their
property.
And right now, at the time of this filming rates are hovering, uh, between five and a half, 6% on
a 30 year fixed. Um, sometimes a little lower, but right there in that range, it depends on what
day of the week it is. It's been a really volatile market. But in the market volatility though, what
can we do? We can say, Hey, I can make this, um, more profitable for you, Mr. Seller, because
you've got that low interest rate on your loan.
We can make this deal come together easier and make it more profitable for you if we can leave
that mortgage in place for the time being. (···0.9s) Okay. And we can structure this deal up to
where basically I'm making your mortgage payments and then you're making a spread on it. So
say your mortgage payment for easy figure, say your mortgage payment's a thousand dollars a
month, I'm gonna pay you $2,000 a month, right? We're gonna work out a deal. I'm gonna pay
you $2,000 a month. So that means that after your mortgage payment gets paid, you're gonna get
a thousand dollars a month.
So one of the great things about this, like Sam was mentioning, it's easy qualification, right?
Yeah. No applications necessarily to fill out, um, no credit checks. Yeah. They may ask you
about your credit and is that okay if they ask you about your credit? Absolutely. Most of us, you
know, maybe they want that little bit of security. I mean, after all, the seller is the one that has
the asset. You're the one that wants the asset. So if you need to do something to give them a level
of comfort to do business with you by all means, and do it if you're comfortable with it.
I mean, all of us has these little apps on our phones that tells us what our credit scores are or
gives an estimate of our credit score. So if one of the objections is, well, I don't know how credit
worthy you are, and you've got decent credit, you could always pull your credit up right here on
your phone and say, well, you know what, Mr. Seller? Um, I've got this app on my phone that
monitors my credit. And you can see right here, here's two of the three, here's estimates of the
two of the three major credit bureaus and what my credit score is.
If that does that, do you have any questions about that? Does that, um, maybe answer your
question about how creditworthy I am? So there are simple little ways that you can overcome
those types of objections when you're having a conversation with the seller. Mm-hmm. Okay.
(···1.4s) So one of the things that you do need to be aware of, and this is a little bit, this starts
getting into those strategies where you're kind of, um, almost dovetailing some different things
together, right? You're, you're utilizing different skill sets that, that you're accumulating to be
able to make a deal come together.
(···0.9s) So in this situation, I (···0.7s) want you guys to understand that almost all mortgages
out there on the market that's active nowadays are, most of them are due on sale. They have a
due on sale clause in the mortgage. Uh, there are very few mortgages out there in the
marketplace nowadays that are assumable mortgages. I'm not saying they don't exist, I'm just
saying they're not as common as they used to be.
Alright? If somebody happens to have an consumable mortgage, then you can go to the process
to assume the mortgage, okay? But if they don't have the receivable mortgage, you can, they can
still sell the property subject to the first mortgage staying in place. But do be aware it could
trigger the due on sale clause. And this is a question that we get a lot. (···0.6s) It's like, okay,
what if the due on sale clause is triggered? Then what the, the (···0.6s) likelihood of a due on
sale clause being triggered is extremely low.
(···0.6s) And I happen to know this for a fact because if, um, some of you may know my
backstory, I actually was in management for one of the big 14 mortgage loan RS, and I processed
the payment process, or I managed the payment processing department and the payoffs
department. (···0.6s) So literally I worked with a mortgage servicer that received hundreds of
thousands of payments a month on mortgages and how these payments are received.
Whenever somebody pays online electronically, it never touches human hands. The computer
system just post it. And if for some reason something was entered incorrectly and it rejects, they
got a human that's working the process that looks at the reject report and they try to locate the
proper account to go ahead and apply the funds to, if somebody's a little bit more old school and
they physically mail a check in to pay the payment, the check goes into a system that's called a
lockbox, it's a payment processing center.
(···0.5s) And this lockbox, uh, uh, literally we would go visit the lockbox that processed our
payments about once a year. (···0.6s) And (···0.6s) it's a big building and it's like this big
machine and there's all these, all these levers and pulleys and things like that. And they take the
mail cartons that come from the post office with the checks in them, it's still in the envelopes,
and they slide the mail carton up in the machine and the machine picks each one of these things
up at lightning speed.
It opens, it, it, it actually processes the check and the payment coupons in there. And if there's no
payment coupon, the computer can actually look for the, the, the account number noted on the
check, right? And it records it in the computer system. And then at the end of what they call the
run where they're running a bunch of these through there, at the end of the run, they stop the
system, they upload it into the computer system and everybody's payments get marked paid.
(···0.8s) A human hand doesn't touch it in that situation.
The only time a human hand will touch it is if, say the envelope got torn or something gets
damaged in, in the postal system on the way to the lockbox, or maybe the machine jams up and it
mutilates a check or something, then they'll have to take and pull the pieces out, try to figure out
whose account it belonged to tape it all back together and post it manually. So I would say
(···0.9s) there would probably be maybe a thousand rejects a month of physical checks is what
we would see in comparison to, I think we, we had literally had hundreds of thousands, probably
three, four, 500,000 checks a month coming through.
I mean, it, it was just a huge amount of volume and uh, but in relation, the amount that reject was
very small. Human hands only touched 'em if they reject it. And those people put inputting the,
(···0.7s) if they input the information manually or if the machine put it in electronically, it's only
looking at the dollar amount and the account number, They're looking for a dollar amount
account number.
So when they reject the people that's keying these payments into the system, they're literally
taking a check and as quickly as they can identify the account number and the dollar amount and
they're posting it, and then they flip it and they go on to the next one. So they're not stopping to
examine, (···0.6s) oh, this check came from A B C L L C and it's being applied to Mr. Smith's
account. The name on the check doesn't match the name on the account. They don't take the time
to look at those things. Okay? So the, the likelihood of a due on sale clause, uh, being, um, being
(···1.0s) brought into play in this situation is extremely slim, especially at the payments are
getting made on time, right?
Especially if the payments are getting made on time. So no need to fear the due on sale clause.
And plus, if you're cutting a good deal with 'em anyway, if something were to come up and they
do (···1.0s) execute on the do on so clause and they send notice and they say, okay, Mr. Smith
here, okay, that sold you the house.
Mr. Smith calls one day and he says, Hey, I got this letter from the bank and they said that
they're calling my loan due because the title of the property changed. (···0.6s) Usually the bank's
gonna give a reasonable period of time to resolve the issue. They'll usually give 60, 90 days
something along that line to resolve the issue. Alright? So how hard would it be for you to take
on a JV partner to come in and partner with you to restructure the deal or maybe go to your
community bank and say, Hey, I already own this property, the original lien still in place.
Um, we need to go ahead and refinance it. And that way we just start with the clean slate. Okay?
So don't fear the due on sale clause. Um, we talked about loan assumption already. And um,
another thing that I wanna point out on this slide here is that you cannot get title insurance on a
subject two, but you can do a title search. You know, we preach, get title insurance, get title
insurance, um, title companies that are investor friendly, that's used to working subject two
deals.
They know how the flow of this goes. So you wanna make sure that you identify a title company
that's comfortable with this type of transaction and they will inform you we cannot issue title
insurance because the title insurance is saying that there's no other liens or claims that can be laid
to the title of the property in this situation. There's a prior lien that part of the deal is that lien is
gonna stay there. So we can't issue you a title policy and insure the title of the property at this
point in, in your transaction.
However, they can go ahead and do a title search and that way you can verify that the only lien
on the property is that mortgage that's staying in place. Right? Okay. (···1.0s) Whenever you're
doing these types of subject to deals, and when you're doing your regular seller financing deals,
my suggestion is have a payment processing center handle the payments. Now, if it's a straight
solar finance and when a straight straight seller finance by what, what I mean by that is, um,
whenever it's, um, you know, an individual, Mr.
Smith has a house it's paid for, there's no liens against it, but he wants to be the bank for me,
right? Well, if I'm paying my payment directly to Mr. Smith, everything's all good. If Mr. Smith
drops dead one day, no harm, no foul, right? I probably just need to find out who is next to Ken
is so I, so I can continue to fulfill my obligation. All right? Now in the situation that we're
buying, it's subject to the original mortgage staying in place.
That's a different ballgame. (···0.6s) Yep. Okay. If we're subject to the original mortgage being
in place, you definitely want to identify a third party payment processing center that will handle
the processing of that payment and also make sure it's noted in your closing documents that your
payments to be made to the payment processing center, not Mr. Smith. So what's gonna happen
is I'm gonna write my check every month for the payment on this property to Mr.
Smith. I mean, I'm sorry, to the payment processing. I'm gonna write to the payment processing
center, not to Mr. Smith payment processing center gets the check and follows the instructions
that's been set up on the account. The first thing payment processing center does is they're gonna
pay the mortgage lender for the, for the mortgage payment. So they're gonna take out that part
and they're gonna send it to the mortgage lender, and then whatever's left over, they're gonna cut
a check and they're gonna send that to Mr.
Smith. So Mr. Smith is making his spread on the payment. Now, the reason why you wanna use
the third party processing center is because what if we, what would happen if we did not use it?
Mr. Smith may forget to make that mortgage payment. Mr. Smith may be rat holding the money
to leave the country. And then the lender ends up foreclosing trying to foreclose on the house
that legally you have the title to and you're in a big mess. That's the reason why we gotta make
sure that we have the things in place, right?
Or what happens if, uh, what happens if you're mailing your payment to Mr. Smith and you're
trusting for him to pay the lender and Mr. Smith drops dead, okay? Who's gonna send it into the
lender, right? Especially if you didn't follow the proper steps to have access to the mortgage
account to make sure everything's getting paid and all of that. So in the process of doing these
types of transactions, we are the first lien staying in place. Um, there is a thing that's called a
signature authorization letter that you can have Mr.
Smith sign. So it, and Mr. Smith sends it to the mortgage company and they put it on record at
the mortgage company. And that gives you permission to acquire, inquire on any aspect of that
loan. Okay? Now, when Mr. Smith signs that, here's what you wanna do, he's gonna send the
original to the mortgage company, but before he does that, you need a copy of it, right? You
need a copy of that for your file.
Because what if the mortgage company loses it and later on you need to get a payoff letter.
Maybe you've, um, doing a, doing a lease with option, you know, you acquired the property on
the subject to, and then you're gonna turn around lease option it to somebody else, and you're
doing a lease with option on it. And that the person that you're doing the loose option with, they
get ready to exercise their option to purchase the property, and you need to get a payoff on it so
you can make everything come together and the mortgage gets paid off, you know, with a payoff
statement.
Um, Mr. Smith, he's out of the deal or he's gotten his piece of it, he's out of the deal. And then
our tenant buyer, our tenant buyer's able to step in and own the property, okay? Or that mortgage
could be sold to another bank, right? And you want to just have that, that letter of authorization.
That's a good point too. Um, the mortgage could be sold to another bank. And when mortgages
are sold from one, from one servicer to the next, sometimes um, they usually transmit all the
records for the files over to the, the new owner of the file or the new servicer of the file.
Okay? However, sometimes things get lost (···0.9s) and you may need a copy of that letter and
say, Nope, we put this on file. You know, back two years ago it was on file, the mortgage has
been sold. I do have a copy of the letter. Um, I'll be happy to forward that to you so you can
make sure that it's attached to the notes in, in the account, right? Okay. So (···0.9s) let's take a
look at a subject two.
Um, we, and earlier on we told you guys, we get asked common questions. Number one question
that we usually get asked is, what was your first property deal? Number two most common
question that we get asked is, what was your worst property deal? Okay, so I'm gonna flip over
to projector and, uh, so you guys can take a look at this and I'm gonna kind of walk you through
what our worst property deal looked like. It was bought on a subject to, and it wasn't our worst
property deal because (···0.7s) we bought it on a subject to, it was our worst property deal
because we didn't make that much profit with it, and we knew that we wouldn't go into it.
Um, so bear with me just a second, let me flip over to projector and you'll see how this deal came
together. (···0.9s) Okay? So here is an example of a property deal that we did that we purchased
on a subject to. So a little bit of a backstory on this one. Um, this was a very special situation.
Financially, it was the worst deal that we ever did. We did not lose money on it, but we didn't
make Harley any money and we knew going into this, that that was gonna be the case. Um, but
you know, we were in a position when we did this particular property deal that, um, we, we felt
safe in it. We knew what we were doing, we knew what we were getting into. Um, so anyway,
follow along with me. I want you guys to pay particular attention to how this was set up. So
here's the backstory to this, this property, it was about, it was only about 10 years old.
Um, three bedroom, two bath, two car garage, 2001 model on about a 10th of an acre. It was in
this fantastic, um, master plan community with pools and walking trails. And, you know, the
community was only 10 years old. Fantastic community. Um, and this one, it needed a cosmetic
rehab. (···0.8s) Badly. Badly. It was only 10 years old and it badly needed a cosmetic rehab.
(···1.0s) So, um, this property actually belonged to my uncle. Mm-hmm. And this is the only
reason why we did this deal. And, um, and we did it with subject to first lien stand in place
because it was the only way to make the deal happen. (···0.5s) There was not enough room in,
uh, this property for him to, he had actually listed it with the real estate agent, tried to sell it, did
get some offers on it. Um, the offers were not enough to be able to pay off his mortgage covers
closing costs and his realtor fees.
(···0.5s) He was in a situation to where it was just him. Um, his partner was deceased (···0.8s)
and he was disabled (···0.8s) on a very tight fixed income. (···0.6s) And it was obvious that he
had some health situations going on, although he never came out and said exactly what the health
situations were. (···1.0s) As it turned out, um, he was in, he had stage four cancer at that point,
(···0.7s) and his only concern, he kept telling us, he says, I'm not gonna live very long.
And he says, I've busted my rear my whole life to be able to keep a good credit score. And I've
worked myself to death over the years. And he was just in tears. And he said (···0.8s) to think
that I'm probably very close to the end of my life (···0.6s) and I'm gonna end up losing my
house. Now, he had not missed paying a payment yet, but his financial resources had gotten to
the point to where he didn't know when he would, if he would be able to make the next
payment.
(···0.6s) So it was one of those situations that it was, um, an end of life situation and Sam and I
made the decision they couldn't get it sold (···0.8s) and him not have to bring money to the table
that he didn't have. (···0.6s) So we looked at it from several different angles and we said, Hey,
there's a solution. There's not that much room in this deal, but there's a solution. How we can
make it come together in the subject two strategy (···0.7s) on a owner finance subject.
Two, that was the only option that would work in this situation. So here's what we did. Now
guys, we've worked through a lot of, a lot of case studies and given you some examples on the
fly of some projects that we're currently working on or things that's on our portfolio right now at
this point in time. Um, however, on this one I think that you guys, you star you probably have a
pretty good feel for the flow on how the math goes. So I've actually worked this one out for you
(···0.6s) and we're just gonna kinda walk through it so you can kind of see how we structured
this up and what the factors are in the transaction.
(···0.7s) So the purchase price on this property is $117,431 and 14 cents. And why that amount?
Because that is exactly the (···5.8s) payoff amount on this property. Now, when you do subject
twos, could it be a lot more like if there was enough room in this deal to where, hey, what if it's
$20,000 more, $50,000 more on the purchase price, then yeah, that's okay.
But in this situation, there was not room in the deal. He simply just wanted to get out of the, get
out of the property and not have his credit damage and not have that on his shoulders as he rode
off into the sunset. So we did it, uh, purchased price for the exact amount of the payoff. The
market value was 147,000. You see, we acquired the property in September, 2013. In March of
2014 is when the property closed and it was sold. Um, there's a little bit of a gap in time there.
And the reason for that gap in time is during that time the market was not moving very fast at all.
Mm-hmm. Houses were a lot, a lot lower price point market was, um, still slowly rebounding
from the, from the housing crash and all that. So the days on market and that timeframe, it was
taken on average and depending on the neighborhood, um, anywhere from two to six months for
a house to sell. Okay? So a little bit expanded to period of time there. (···1.1s) So our purchase
closing costs on this was $4,458 and (···1.0s) 62 cents.
(···0.7s) Our selling closing cost was 6,000 2 74 91. It (···0.9s) was a little bit more on the
selling closing costs because the realtor that was involved in the transaction, she was very aware
of the situation. And whenever I approached her, I said, listen, I think we have a solution and I

know you've spent some time on marketing this property and spent some money on marketing
this property, and I wanna make sure you're compensated. What can we work out to get you paid
(···0.9s) and, um, you know, to cover your expenses and make you some profit for your time
involved in it.
But we're, we can still make this property deal come together. Okay? So we settled on a, on, on a
a dollar amount for her commission. She reduced it down to make it happen because her making
something was better than her making nothing. Mm-hmm. Right? I mean, if she made nothing
really meant that she lost money and she lost time. 'cause she spent money on marketing and the
time and putting an effort in trying to sell it.
So we were able to negotiate that a little bit. Had it been a normal circumstance where there
were, was some cushion in there, right? I would not have tried to negotiate the realtor fee
because that's, you know, they get paid money for doing a job. Nobody negotiates with you, you
(···0.7s) know, on, on your job. Say, oh, you know what, you get paid $20 an hour. Well you
take 15 today. Right? So, but in this situation, in with her, it was better to pay her something than
to pay her nothing at all.
And the listing just expired. So she agreed to it. (···0.8s) This property needed $11,000 in repairs
back then, repairs cost a whole lot less than they do now. This would've probably been a 20 plus
thousand dollars remodel in today's terms. Oh yeah. Yeah. So things that this property needed,
(···0.7s) it needed the flooring replaced, (···0.7s) it needed paint, it needed a good general
cleaning. (···0.5s) Okay? We didn't replace all the flooring, did We? No, we didn't. We just
replaced the carpet. Yeah.
Yeah. So it needed, it, it needed those sort of things, just very cosmetic and what you would
think about it as being like cosmetic. But here was the caveat to that. Ooh. (···1.3s) So, um, the
whole 10 years that this, when my uncle built this house, that entire 10 years that he lived there,
him and his family that lived there, they were all heavy smokers and they smoked inside the
house (···0.8s) and there was so much nicotine caked on the walls.
I think they were probably smoking more besides just cigarettes too. (···0.7s) But that's neither
here nor there. But whatever they were smoking in the house, (···1.2s) there was so much
nicotine on the walls that they had like Lacey curtains (···0.6s) on the, on the windows and
whenever he had all the stuff outta the house. And we go in and we're taken out, you know,
flooring's getting taken out and um, you know, any onin stuff left behind iss being disposed of.
And the, the curtain rods and the curtains come out, the walls and the curtains were literally
stuck to the wall because the nicotine was so built up on it.
There Was no filter on those Cigarettes. Uh, there had to be no filter on those cigarettes. But
(···0.6s) literally, like when they peeled the curtains off of the wall, you could see the perfect
lace outline of the curtains, like on the wall itself imprinted into the wall. So it, it was a special
sort of case. So much so that when we were getting quotes on having the house repainted, we
called three different painters. Two of 'em came out there, one of 'em walked in the house,
immediately turned around, walked out, said it wasn't safe to be in the house without a hazmat
suit and a respirator on (···1.1s) it.
Declined to give a quote, okay? The other one came in, walked around and declined to quote it
because they said it's just too extreme of a, of a circumstance with all the nicotine buildup. And
then the third one that came referred to us by someone at church, and I think he actually went to
our church as well. Mm-hmm. The third one came in, he goes, ah, yeah, he says I can do this.
And he was all about it. And he did handyman work stuff too, so he could do some of the other
little fix up that needed to be done as well. Okay. (···1.0s) So (···1.4s) we got the house
rehabbed. Repair cost is about $11,000. Our holding cost, um, for utilities, 125 a month, $21 a
month for the h o a fee, uh, 8 11 72 (···3.3s) per month. That was his p i t i payment to Wells
Fargo. (···1.8s) So here was our situation.
At the point that we did this property deal, (···3.9s) we had $4,000, I'm sorry, $40,000 in
savings. Our financial situation at the time, we had $40,000 in savings. We just happened to be
one of those points in time where we had a little bit of money on hand in savings. We had done a
few property deals, had a little bit of money sitting there, getting ready to deploy it on another,
on another property. Um, we had a hundred thousand dollars in credit card availability back then,
uh, when we did this one.
And all of our other funds were tied up in other property deals. So (···1.3s) we're going to do this
using the existing mortgage. We're gonna fund the rehab cost, okay? (···1.3s) And (···0.6s) we're
gonna talk about could there have been a better strategy in this situation? I think that was
probably the only strategy, but I mean, there could have been a lease with option, but if he
passed, then that could create an issue as well. Um, but how many times can you repeat the
process on this if you're leveraging somebody else's mortgage?
(···1.0s) All of them. All of them, right? And how many times would it report to your personal
credit if you're leveraging somebody else's mortgage? (···0.7s) Zero. So is there a limit on the
number of these that you can do? (···0.8s) There's no limit. Okay. (···1.8s) Okay guys, so you
kind of seen what the scenario was that we're headed into with the subject to purchase. So we're
going to take a quick little break.
We're gonna end this segment, and we'll pick up with the numbers in just a few minutes.
(···13.1s)
(···12.0s) Welcome back to talking about having the dilation. I like that Word. I know it's pretty
cool word, huh? It's like I just made it up. (···2.1s) It is the conversation about the deal. Okay, so
in our last segment, we had covered the first three points on the slide. So let's talk about the last
point on this slide, which is one of the most important points.
Okay? (···0.8s) Listen, (···1.0s) listen, Linda, no, (···1.1s) no. You do wanna listen. You wanna
ask provoking questions that's gonna lead them down the conversation, but you need to listen to
what they say, right? God gave you two ears and one mouth. Use 'em in that ratio. We ever heard
that before? You'll, and you'll be all right. You'll Be all right. Use, just use 'em in that ratio and
you'll be all right. So the, the goal here is to create a relational conversation, right?
It's not going down a checklist and asking questions. So you probably are gonna want to practice
this. Maybe you can practice it with a friend or a spouse, or maybe a business partner, (···0.6s) or
find somebody in Pips rea (···0.5s) that you guys may want to do some practicing with and
having these types of conversations learn how to ask some of the provoking questions that gets
people to their goals. It's always those open-ended questions. It might be something as simple as
well.
Hi, Sam, great to meet you. What brings you to the conference? Uh, we're recording a class.
(···1.8s) Oh, seriously. Role play with me here, man. Role play with me here. You know, what
brings you to the conference? I want to learn how to make more money. Fantastic. Now, what do
you currently do for a living? Nothing. (···2.9s) I'm a real estate investor. You're A real estate
investor. That's phenomenal. Have you done a lot of, uh, investment deals lately? Oh, I've done a
few.
I've done some single family, a mobile home park, you know, working on some bigger things.
Okay. Well, what was your favorite project you did? Um, um, I would say that Branchwood one
of my favorite. I did a single family home that I intended on (···0.8s) flipping, but ended up
moving into and then renting it out to somebody else. (···1.1s) So what was it about that that was
really made it one of your favorites? (···0.9s) I didn't know it was gonna get all these test
questions, but, um, just the amount of people that we helped in the whole process.
Yeah. Yeah. So it sounds like you really have a heart for people. (···0.7s) This is what the
business is about. Yeah. (···0.7s) Yeah. That, that's phenomenal. Well see guys, you could ask
some, some open-ended questions to get them talking, and then you're constantly reaffirming and
acknowledging what they say, and you don't have to take that conversation from the point of
basically discovery to, Hey, I got a deal, I want you to invest in with me.
Okay? You don't have to do that. Right? Then the goal here is to kind of get to know them, find
out what makes them tick, you know, find out what their goals are, you know, and sometimes
that conversation, it happens in stages, and it might not be all in the same day. It might be
something that you nourish over time and it's like, man, Sam, you know, I, it sounds like you and
I have a lot in common. I'd like to grab coffee with you sometime, you know, we are from the
same D f W area. You know what, what part of D F W do you live in?
Uh, Flower Mound. Flower Mound. I'm just right down the road from Flower Mound. Maybe we
can meet up sometime for lunch or coffee and, and just get together and visit. I'd like to get to
know you a little bit better, and that sounds Great. Okay. So see, you can get to the point to
where you're, you're, you're connecting for that next conversation, right? And then in the next
conversation, you can ask some questions and continue the conversation till you get to the point
to you're like, you know, uh, you know, sometimes we have property deals that we do JV
partners on, and we take in private money lenders on, you know, it sounds like you, you really
like helping people, and if you could make a great return on it, you think if the deal was right for
you, is that something you'd be interested in?
Yeah, I'd take a look at it. (···1.0s) You know, it's getting to the point that you can have that
conversation, but you see what you do is you ask the question and then you shut up and you
listen, (···0.9s) right? And at the end of that conversation, like at the conversation number one,
remember earlier and I said, Hey, whenever I'm somebody exchanges a business card with me, I
make notes on that business card just based off that conversation, right?
So if I've got an Excel spreadsheet and I've got Sam's name in the Excel spreadsheet, then, and
I've had this conversation with him when I get home, or when it's convenient for me, I'm gonna
stop and I'm gonna make some notes because it might be a week, a month down the road before I
have another conversation with him. If I'm having these conversations with multiple people, I'll
want some point of reference to go back and look at and say, oh, yeah, I remember now we
talked about this in our last conversation.
He might've said something personal to me, like, maybe his wife's birthday's coming up, you
know, or they're getting ready to go on a vacation. Now I'm talking about it like, I'm not involved
in this equation, but, you know, or it is getting ready to have, you know, getting ready to go on a,
you know, once in a lifetime vacation or what have you. Good looking guy in a green shirt.
(···1.8s) So like, the next time that I have a conversation, I'd be like, Hey man, Sam, I, I
understand that you and your family went outta the country for a month.
How did that go? Oh, It was awesome. We had a great time. You know, you're just opening that
door up, you're getting to know them a little bit better. So those are the kind of questions that you
need to be asking. And whenever you learn how to ask those open-ended questions, what it does
is it creates an environment to where you're not sounding like you're pitching something. You
know, you don't sell sales salesy, like, if you will. Okay? So God gave Nobody know, nobody
cares about what you know until they know that you care.
(···0.6s) He nailed it. Say it again. (···0.6s) Nobody (···0.9s) cares about what you know until
they know that you care. (···0.7s) It's absolutely right. It's all about touching the heart, which
we'll visit that here in a few minutes. Okay? (···0.9s) So in relation to meeting these people,
having these types of conversations, first impressions matter. And I mean, you think about it, we
don't wanna be judgmental of anyone. You never know what any, what people's situation is.
You don't know what their background is. I remember back in the days, whenever I worked in
mortgage lending in my lifetime before, you know, I worked in mortgage lending, we had this
gentleman walk in, and it was this older gentleman. He looked real scruffy, like he just came in
off the farm. He's literally in overalls that are ripped, torn and dirty, and he has a white t-shirt on.
And he came in around lunchtime, and there was me and one other loan officer that was there in
the office, and the receptionist at the front desk where my desk sat at, I could see the front
lobby.
And this gentleman walks in and is coming in the door. The receptionist gets up and walks away
from her desk (···0.7s) because she thought he looked rough, and it just didn't make her
comfortable. And she walks away from her desk and she doesn't even greet him. (···0.6s) And
then right behind the receptionist desk is the other loan officer, and he's got half the wall is a
glass window he can see straight into the lobby. (···0.7s) And he looks out there and he sees this
guy, and he just puts his head down and acts like he's busy and ignores him.
My office is sitting kind of catty corner, and I can kind of see the lobby, and I see him come in
the door and I don't hear any act interaction. So what I, what I do, I got up, I, I walked to the
lobby and I'm like, (···0.6s) well, good afternoon, sir. How can I help you? And he says, well,
I've got some properties, I want to talk to someone about refinancing. (···1.2s) And I was like,
well, come on to my office and we'll sit down, we'll have a conversation. And I sit down and I
start having a conversation with this gentleman.
And what I found out is he had like 60 properties, some of 'em he wanted to refinance, and the,
the man, and this was years ago, he had a net worth of over $5 million, right? So never judge a
book by its cover. But nonetheless, first impressions, whenever you're trying to link up with
people who have money to invest in your deals, first impressions a lot of times are important.
Mm-hmm. Right? So for instance, if you're going to the country club to meet up with some folks,
and the country club has a dress code, it's probably not appropriate to show up like farmer
overalls on all nasty, dirty and ripped, right?
(···0.7s) If you're going in that type of environment, dress appropriately, dress the way that, um,
where you can be easily received by the people that you're trying to connect with, okay? As
superficial as that may sound, (···0.9s) as superficial as that may sound, you know, it is a thing. I
mean, it's mm-hmm. It, it's sad that our society judges the book based off of its cover a lot of
times.
But, you know, it's one of those situations that kind of is what it is. We don't wanna judge other
people, but at the same time, other people are gonna be judging us. We wanna make ourselves,
um, we're, we're can be easily received, okay? (···1.1s) So the pro the productive conversation
that you have with folks, that creates an understanding. So a conversation just in just spur of the
moment role play here that Sam totally wasn't expecting, right? Um, we, we have a conversation
here, and then we start getting a little bit of understanding.
So at the end of the conversation, what did Sam hear? You know, that we both have a heart for
people and we like helping people. He's in real estate investing, we have a lot in common, right?
Mm-hmm. So we created that understanding through the course of the conversation. Um, you
don't wanna ask for their commitment, right? Then, like I pointed out earlier, you wanted to ask
for their commitment after you built the trust and the understanding that might take a little
while.
And, and one of the beautiful things about Pip's path is you've got that rhe environment, you got
that summit environment, there's already a level of understanding that's there. Even if you've
never had a conversation with anyone before, um, and you meet someone and they're also a
student, there's already a level of understanding there, and there's also a level of trust that's
already there because you're both on the same path, right? You, you're both going through the
same type of training and there, there's a sense of security there.
So is it acceptable in those situations whenever you feel it's right to maybe talk about the deal
that you may have that you're looking for a JV partner sooner rather than maybe going through
two or three lunch dates? Absolutely. So you kind of have to use a little bit of personal judgment
in that, in that nature, okay? But Those RIAs and summits are a great place to practice too. It's
like a, um, safe zone if you, It is, it is that, that's a, that's a perfect point.
It is kind of like a safe zone. It's a great place to practice and asking those, those leading openended
questions to where you can get to know the other person a little bit better. So this is
something that I encourage you guys whenever you're at the live RIAs when you're at the
summit, is purposely meet somebody, find out where they're from, you know, ask 'em, Hey,
you've done any real estate deals so far? And if they have, get 'em talking about their property
deals, you know, how did you structure that? If you ask somebody, how did you structure that
deal up?
How'd you source the money for that? You might find out they have money to invest, or maybe
they have a connection (···0.6s) that JV with them, but maybe their connection has a lot of
money, is looking for other people to JV with as well. Okay? (···0.7s) So you wanna continue to
nurture the relationship. The fortune is in the follow up and the follow through. (···1.0s) That's
important. Memorize that. The fortune is in the follow up and the follow through. Where most
people drop the ball with being able to nurture these types of relationships is they fail to follow
up, right?
They fail to follow up. And we always want to follow through on the agreement with the JV
partner because that follow through builds additional trust. And plus all we always, above all, we
always wanna be able to do business with integrity, right? Absolutely. (···2.2s) Now, in this
conversation, please understand that people are making decisions based off of emotions, and
those emotions are backed by facts.
Now, if you're doing business with someone that all their decisions are purely based off of
emotions, they're probably gonna be going through the school of hard knocks, (···0.7s) but
emotions are going to be backed by facts. You've gotta touch the heart before you can get the
mind in agreement, right? Gotta touch the heart before you can get the mind in agreement. So
when you strike a strike up that, um, that conversation that's, you know, maybe producing those
types of emotions, um, that striking the heart, then you're opening them up to where, where you
can take the next step in presenting the facts to get them into an agreement with you.
Now, one of the things that I would, um, say, let's say for instance, I'll just give a little, um,
hypothetical scenario here. So, you know what, if you're at a, a country club and you're playing
around of golf, (···0.7s) so you're playing in this golf tournament, it's a scramble, right? You got
mi mixed match partners, maybe you know, somebody on the team, maybe you don't, right?
And then you get in conversation, you're kind of meeting your, your teammates there as you
guys are playing, and you find out, you know, there's this one guy's like, Hey man, what do you
do for a living? Maybe he says, I'm, I'm a surgeon. (···0.7s) Oh really? That's awesome. (···0.6s)
And he's like, no, not really. You know, I hate my job. You know, I used, I'd rather be playing
golf. I used to love it, but I hate my job. I would rather be able to retire and be able to play golf
whenever I want to play golf.
And, you know, one of the questions you could ask to a response like that would be something
like, (···0.7s) that sounds awesome, doesn't it? (···0.7s) Now I notice I didn't say, just say, that
sounds awesome. I said, that sounds awesome, doesn't it? So was that provoking in his mind, the
feeling he's thinking about it now, he's thinking about it, he's provoking the feeling of what
would it feel like to be able to have that type of freedom? Okay? So you're going to, you know,
pose that type of question. You're gonna pause and you're going to wait from the answer.
And whenever he gives the answer, he is probably gonna say something. Yeah. That, that would
be, you know, a dream come true or something like that. You know, you're gonna get some sort
of obvious response (···0.6s) and then you can maybe respond to 'em with something like,
seriously, how would it make you feel if you could play golf at any time that you wish (···1.8s)
And get him to verbalize the feeling, right? Get him to verbalize the feeling, wait for that
response, and then you may wanna respond back with paying them with a compliment.
You always wanna make sure you compliment people that helps build that trust and kind of
builds that rapport. Pay him a compliment and say, you know, something to the effect. Like,
you're a very smart and respect smart businessman. You know, you're a surging, you're
obviously smart, you know, you're respectful, man, you know, what hurdles do you think that
you would have to, to go through in order to make that become a reality for yourself? (···0.7s)
You know? And what you're doing there is you're over, you're, you're uncovering any possible
objections (···0.6s) that he might have to being able to live that sort of life.
And, you know, it might be, well, I don't have time. I make good money, but I don't have time to
basically take on something that is going to be, um, uh, take on something that's gonna be able to
help put me in that position quicker. And (···1.1s) then basically what you're doing is you're kind
of slowly open that door to have a conversation, but you don't wanna say, Hey, I got this project
again, you don't wanna jump straight into asking for a commitment.
And that's when you might say, you know, it sounds like, uh, what you're saying is, is if you had
a passive income coming in every month that could sustain you to where you could retire earlier,
you wouldn't have to keep that job that you're not so happy with right now. Um, and it would
overall improve the quality of your life. And, you know, that's what I'm hearing you say. Yeah.
And of course, he's gonna shake his head or he is gonna say yes, right? Another thing you could
do is ask, (···0.7s) get him, you know, once he's thinking about retiring, being on a golf course
and being able to do what he wants to during the day, maybe ask him, um, how would it look?
(···0.6s) What's it look like for a surgeon to go at, you know, at your age being so young and
everything from a full-time surgeon to full-time retirement? Um, absolutely. You know, just get
him to thinking about these things. But once you get 'em to the point to where you're basically,
you're confirming, you're repeating back to him, not necessarily in his exact words, but hey, you
know, well, what, from what I'm hearing you say, you know, it sounds like you know, you would
love to be able to accomplish this and you don't have a lot of time.
And it's like, I'm, I'm so glad that I got to meet you because, you know, I network with a bunch
of high net worth individuals that have been able to master, uh, being able to have free time. You
know, if, if something comes up, maybe I can put you into contact with some of those folks.
Maybe they can (···0.5s) connect with you and help you figure out what you can do or how they
can help you achieve your goals.
Because what I found is the group of people that I network with, um, they're very, they're very
interactive with helping everybody win in a financial situation. You know, just, and I'm pulling
things out of, of the air here, totally ad-libbed here, okay? Yeah. So just the point being is get it
to the point to where you ask him permission. So, could I possibly hook you up with somebody
in my network?
Can I refer you to somebody in my network if I, if something comes up, I run across types of
things all the time that might help you collapse that timeframe. So if something comes up, would
you mind if I connected you, would you mind if I reached out to you and, and maybe discussed it
with you? Right? And you wanna do it in a way to where you're showing concern for him, Hey
man, I wanna help you get where you wanna be, okay? It's gotta be conversational. And the only
way to get these types of questions conversational is to role play with someone else.
And it role play is really awkward. I understand that. Okay? I totally understand it. It was very
awkward whenever we first started learning how to do this. But the more you do it, the more
natural it becomes. (···0.8s) That way it doesn't sound like you're being pushy or that you're
being scripted, okay? So very important to get it to the point that it's conversational.
It's just like whenever you go to your Pips pack portal and there's scripts on there, you need to
print those scripts out. You need to read over those scripts. You need to, you don't need to read
off the piece of paper. If that's what you have to do, the first few phone calls you make, then
that's great, you know, do what you have to do. But the point is just do it because the more you
do it, the more relational, the more conversation conversational those questions will become.
And that's how you build rapport and trust with people. Alright? So here's some tips for you
guys.
Make sure your social media aligns with the message that you're trying to portray and aligns with
what your business is that you're trying to build. And the reason for that is, Mr. Surgeon, that I
met out on the golf course, if I contact Mr. Surgeon maybe for coffee one day, or maybe I stop
by the, the hospital and he's in between surgeries and you know, we have a quick conversation or
something, you know, whenever it comes down to, you know what, Sam, Hey man, I know you
got a busy schedule and I remember what you said about you don't have time to really work on
creating that passive income to help you collapse that timeframe to get to retirement.
You know, me and my partners we're buying this apartment building, it's a solid dig, double digit
return secured by real estate. Um, and we are looking for investors that will go in on this project
for us. It's totally hands off. You don't have to worry about tenants or toilets or anything like that.
Um, you know, do you mind if I email you over some information? You know, maybe that's
something that you and your family might, might wanna get involved in.
(···0.6s) You can have that type of conversation, right? But what's gonna happen if Mr. Surgeon
says, you know, I met this person, I've met with him a couple times, I haven't known them for
very long before I give him a hundred thousand dollars over my money to invest in this project.
Maybe I need to learn a little bit more about them, right? And then they, he goes online and he is
doing his little research and his due diligence, and he goes online and he pulls up your social
media media profile and he sees, and I'm just being, (···1.2s) he sees that maybe you're door
greeter at Walmart, okay?
Um, And, and you're complaining about your job and You're complaining about your job. And
we, we make fun. We're kind of poking fun of that because we've got a very close family
member, um, that doesn't have to work anymore, continues to work, works at Walmart, but post
on social media all the time, complaining about their job, okay? (···0.8s) And so maybe they go
on, they say, oh, well, you know, you're a door greeter at Walmart, not p poking fun at anybody
that works at Walmart by any chance, except for the person we're related to.
(···1.2s) But (···0.6s) you know, if they see that you are a door greeter at Walmart, (···0.9s) do
you think that he's gonna feel inclined to invest a hundred thousand dollars in your project?
(···0.8s) Probably not. If you're posting a lot of things that's offensive to some people on your
social media, do you think this person may, may, by a chance become offended too? (···0.8s)
Very possibly, right? So I would clean up your social media, make sure that you build in your
LinkedIn, build out like your LinkedIn account.
And like, whenever Sam and I first started, we didn't have experience in real estate investing. But
you know what? We did have experience in, I'd worked at a bank before. So can I lean into that
and can I, can I massage the point that I've worked in banking for X number of years? Sam
worked in, in communications, he worked for Verizon Communications, he was an engineering
supervisor. He managed budgets of like $50 million. (···0.8s) Can he put that on his LinkedIn
profile and kind of massage that point that he's been responsible for, you know, 25, 30 people
and budgets of $50 million, (···0.8s) right?
You see where I'm going with this, right? So if you take what your strong points are and you, and
you massage those points to be able to, um, even when you're brand new, to be able to build your
social media presence, especially on a place, a platform like LinkedIn, it gives you more validity,
okay? (···0.8s) If you put on your LinkedIn platform that you're a greeter at Walmart, you were
previously unemployed before that you were an attendant at a gas station, you know, not that
there's anything wrong with those professions, but someone who's a high income earner may
have a problem with dumping a lot of money in your project.
It might be a turnoff for them, right? So you may want to make sure that your social media is in
line and is delivering the right message to the public, (···0.6s) alright? (···0.9s) Add value, add
value to folks by referring those, uh, people that you trust in your network to other people.
You wanna be a conduit here. And we're, and doing referrals on an ongoing basis. And it's like, a
good example for that is here in the last couple years I've had several people say, Hey, I've
worked to the point that I'm ready to leave my job, but the only reason why I'm staying in my job
is because of my benefits. Okay? So what type of benefits is it that you're looking to hang on to?
What's keeping you there? Well, I've got great medical insurance and if I leave my job, I'm not
gonna have any medical coverage.
(···0.5s) Okay, well, you know, I know a few people that specialize in working with
entrepreneurs that are in, they're, they're totally on their own right? Entrepreneurs (···0.7s) that
need medical insurance, and what they do is they work with 'em to get 'em into the right type of
insurance plan or maybe as some sort of discount medical plan. You know, not saying you have
to use these people, but I've used this person here personally myself.
Um, if you like, I would share a couple of contacts with you. Mm-hmm. Right? So what happens
whenever you connect the, the entrepreneur when the insurance agent, okay, when the insurance
agent runs across somebody that's got a problem property, who are they gonna think of first?
They're gonna think of paying, returning the favor and, you know, sending the referral over to
you so that it's, it's a people business. And, and no matter if you like people, you don't like
people, you're extroverted, you're introverted. It doesn't matter if you're, I am very much, I know
it doesn't appear that way, but I am very much an introvert.
I had to learn how to turn it on and be on when I needed to be on. And then whenever I'm done, I
turn it off. Like for instance, whenever I go out and see 'em and I go out and we teach the three
day class, tell 'em after the three day we taught the three day creative finance class in Orlando.
And that evening, whenever class was over and everybody cleared out, we went and we got a
bite to eat. And then what happened?
After we got a bite to eat, you fell into bed. I literally fell into bed. I told Sam, I said, I left
everything I had in the front of that room. I literally fell into bed. And then the next day, did I
talk a lot the next day? No, (···0.6s) I hardly spoke at all. I mean, I was like, you would think I
was just like a, a zombie or something because I'm very much an introvert, but I know how to
extrovert whenever I need to. And for those of you that are like that, you know, whenever it's
easy, you'll learn how to turn on.
It's easy to be on in small segments, but when you get in an environment, when you're in a
conference or something like that and you gotta turn it on for long periods of time, sometimes it
literally drains you. And those of you that are not introverts, you feed off of that. It actually
heightens your energy level, right? Right. So no matter which side of the spectrum you fall on,
guys, you, you gotta learn how to talk to people, okay? (···0.7s) Learn how to give referrals,
learn how to grow that network, okay? But if you ask enough questions, uh, while building that
relationship, you'll know any of the possible objections.
Just like whenever we were talking in the example before. You'll know any of the possible
objections and you can overcome those objections before they arise. And what I find out a lot of
times is the objections is simply because they don't understand, right? The surgeon's not a real
estate investor. He doesn't understand how the deal works, you know? And it, and it's up to us to,
to understand what type of objections he may have to the deal by having conversations, right?
And that way you can kinda reinforce, you can kinda reinforce and you say, well, you know
what? You said you, you didn't like the idea of deal dealing with tenants and toilets. That was an
objection. (···0.8s) That (···0.7s) in this situation, basically you're gonna be investing in the
project. You're going to get a quarterly, a quarterly check for your part of the return. So you're

gonna be getting money, drop some money coming in, and then, uh, whenever we develop this
out and we sell it off, then you're gonna get a piece of the proceeds too.
So you don't have to worry about the tenants and toilets. So you uncover the objections
throughout the conversations. That way you can overcome them before they have an opportunity
to say no. Okay? And we talked about paying compliments. You know, periodically whenever
you're talking to people, if you see a, um, you know, the opportunity to say, man, that that color
shirt looks really good on you. Where did you get that? I got it. Um, probably at academy.
(···0.7s) Yeah. You know, um, you know, you, you got a new haircut, your haircut looks great.
You Know, I got that at academy too. You did not, you know, it may be something to, Hey, I
heard about you closed it. Maybe it's another real estate investor. I heard about that deal that you
closed and it sounded like you did really good. I'm so proud for you, not proud of you, proud for
you. Mm-hmm. Right? Because you know, if they're proud of you, it's usually somebody super
duper close to your family member. But it's always acceptable to say, I'm proud for you.
Right? Um, so (···0.7s) what about once you start creating this larger network, okay, you create
this larger network, you have people investing in you, investing with you in your, in your deals.
How do you kind of keep that momentum going? Alright, there, there's a, a gentleman that we
met several years ago back then, he was referred to as the a hundred million dollar man. Now he
was referred to as the $500 million man and he's mastered things like this, you know? Um, and
one of the things that I heard that he does, which I thought was a phenomenal idea, is whenever
you're networking with people that are investing with you in their property deals, maybe once a
year, have a big social gathering.
Maybe do it, you know, smaller social gatherings a couple times a year. But you know what, if
you are making good money because you're leveraging their money, you're leveraging the
relationship, right? What if you had a big social gathering? Hey, we're having an appreciation
party. Sam, Mr. Surgeon, Sam, (···0.5s) you know, I really appreciate all that you've done in
helping us achieve their goals.
And I know that's helping you collapse your timeframe too. We're gonna have a, a, a gathering of
all of our investors and I'll tell you what we're doing. It is just gonna be a phenomenal gala that
we're putting on. So I wanna invite you, I want you to bring your family. And you know what, if
you wanna bring two or three friends with you too, 'cause it's gonna be such a phenomenal over
the top event, feel free to bring your friends with you too. Just let me know before you know, a
couple days ahead of time, how many people you're bringing. That way we can make sure that
we have enough food and drinks for everybody.
Sounds great. And what I just do, I just asked him to bring other people with him. Why do I
wanna bring other people with him? Number one, if he brings his wife with him to this event and
his wife's not been involved in our dealings, then that's gonna give wife a level of comfort. So
what if he wants to get more aggressive, he invested a hundred thousand dollars, he got a good
return. What if the next time he wants to invest $500,000? What if she is gonna be the one that
says, no, I'm not comfortable with you investing that much money.
Do you think that if if she's met the people he's investing with, that she would, that would help
overcome that objection? You know, what if he brings some of his other doctor friends and their
wives or, you know, significant others to the party as well? Does that give us the opportunity to
open up and create more connections? Well, we're wrapping up the having a (···0.5s) ation with
folks, guys. So (···0.6s) we are gonna go into just some pointers here. You know, before you ask
for the commitment, um, you, you're probably going to ask for the commitment in some sort of
meeting, if you will, to discuss the details of your project to overcome any lingering objections
that might be out there.
So you wanna make sure that you're setting the stage correctly for that particular meeting or
appointment. You know, whether it's by zoom or by phone, preferably if it's in person, that's
even better, right? That way you have the eye to eye contact. Uh, but first thing you wanna do is
you wanna be respectful of their time.
It might, you know, that little piece might go something like, Hey Sam, you know, thanks for
taking time outta your schedule to meet with me today. I know that you've been like super busy
lately. You know what we're gonna discuss? It's probably only gonna take us about (···0.8s) 30,
45 minutes. I think that we had blocked out an hour so we could have lunch and talk about this.
Is that timeframe still good for you? Yeah, that works perfect. (···0.8s) Not a hard conversation
to say, okay, not a hard conversation at all, you know, and ask them permission, you know, ask
permission to share, you know, based off of what you were, your goals you were trying to
achieve, I'm sure that you had a chance to maybe look over the overview of this particular
project.
Do you mind if I pull this out and maybe we can look over it together and just make sure you
don't have any questions. (···0.6s) No, you know, ask permission to share. You don't wanna pull
it out and seem pushy. Like you're pulling something out and you're like, here, here, here. Um,
where's the pen sign here? Yeah, you don't wanna come across pushy, right?
Ask them permission. Showing them respect. You're creating that mutual respect. Now, I know
you're gonna be excited about presenting your deal and having that conversation, right? And I'm
guilty as the next person at this. And it took a little bit of practice, but don't word vomit all over
'em. Don't say, oh my God, you, you're gonna be so excited about this. Let me tell y'all about it.
This is what the cash on cash return is, and this is what the r o i is gonna be and this is what the
multiplier's gonna be and this is how we're gonna exit this deal, right?
Uh, don't be that person. And (···0.8s) we get excited whenever we're presenting our deals. We're
proud that we've gotten to the point that we're raising the money for it. But, um, you know,
they're not gonna experience the same level of excitement that you're experiencing. And
remember, it's not about you, it's (···0.6s) about them. You want to be, um, encouraged by the
opportunity that you're presenting them, but you don't wanna be over the top, right? Right? You,
you gotta have that conversation and be able to draw them into it whenever you're laying it out
and it's like, okay, let's go over this together.
I know that you've already taken a look at some of this, but uh, you know, is there any questions
that you had about it? And it might be, you know, uh, Sam might come back and say, well, I'm
not, what is the timeframe? I was unsure of the timeframe? You know, how long are you gonna
need my money? And then you can clarify that, you know, be able to pose the answer to those
questions because remember by this point the things that maybe they would object to, you've
already uncovered those things.
You've already addressed those things. So it's just a matter of buttoning up the, the little, the little
pieces, okay? Um, always remember, like Sam said earlier, you gotta lead with the heart, right?
Gotta lead with the heart, uh, respect their feelings about things, okay? Um, if they don't trust
you with their feelings, (···0.6s) then they're not gonna trust you with their money. That you've
gotta lead with the heart in order for the, for the technical piece of it to be able to sink into the
head.
Okay? So keep that in mind. Um, so basically let's kind of recap here on the conversation.
Whenever you're going through and you're actually conducting this, this is kind of the, I guess
the outline. You know, you have that conversation. You know, you, you recognize what the
goals are, your your your goal here. You know, I see what his goals are. He wants to collapse his
timeframes and be able to get to retirement so he can play golf whenever he wants to.
Quickly. What's that? Quickly. Quickly, right? So what I'm gonna do is I'm gonna provide him
with a solution. So I'm gonna walk him down the path of providing him with a solution. Um,
along that path, I'm gonna be over, I'm gonna be uncovering the objections so I can address those
objections and make sure I overcome them. Um, before we get to the point of being in agreement
with one another. And it's like, you know, Sam, you know, you said if you could collapse that
timeframe, you know, you could get a good return on your investment where you didn't have to
deal with tenants and tolls and basically be able to do what you're doing now and not have to
worry about the rest of it, have somebody else taking care of it, help you reach your financial
goals sooner, that that would be your ideal situation.
Did I hear that correctly? Yes. Yeah. Or does that make sense? You know, did I hear that
correctly? Does that make sense? You know, end it with some sort of question. Get that ask
affirmation from 'em, right?
And then when you get down to the point, you know, after you've gone through this relationship,
you get down to the point to where you're asking them for the commitment. You're asking for the
commitment to invest with you. And when you ask 'em for the commitment to invest with you, I
want you to understand, as a serious real estate investor, this should not be a transactional
experience. You do not want this to be a one and done transactional experience for the person
who is J Ving with you. What you want out of this relationship is you want a partner for life.
You know, that way whenever the deal comes through, Sam's got, his annual returns have been
coming, trickling in over the last few years. Now we've repositioned the property, he got a nice
chunk of cash right out of that, he got his principal investment back. He's all nice and happy. He
got a nice solid double digit return, right? Might be a good time to play golf. Might be a good
time to play golf. Let's go play a round of golf and celebrate the success of this project, Sam, you
know, uh, but you wanna create that partnership from life.
It's never a one and done. If it's a one and done situation, then you're probably not doing it right,
or you did not go through the discovery process of building the relationship to where you see that
you could easily align with the person and something, you know, didn't jive on the way through
the process, right? Um, so we do want partners for life and a lot of times those partners for life is
not just financial partners. You end up becoming friends, you end up hanging out together and
things like that.
Because I know that whenever our surgeon, Sam gets ready to retire and he wants to play golf all
the time, he's gonna need somebody to play golf with. And it's not gonna be a surgeon buddies
because they're still gonna be working, okay? Um, and again, don't forget as we recap this, don't
forget to ask for referrals or ask for connections, right? But you don't wanna do that as soon as he
signs on the dotted line committing to investing in, in your project. You don't wanna say, all
right, man, now that I got your signature, who do you know that you could refer me to that we
could, that we could take their money and put into our project too?
No, do not do that. Right? You, you can nourish that relationship and then maybe it's a situation
to where we do a deal together, he's getting a return on his investment. Maybe after his first
check, I call him up and say, Hey Sam, ma'am, we just sent out quarterly checks last week. Just
wanna make sure you got yours. Did you get it already? I Got it. It's in the bank. Fantastic man.
We're rolling right along on this property deal. You know, when we've been sending out those
periodic email updates, I know you're a busy guy, you may not have got a chance to read it, you
know, look through it and everything, but we are right on schedule with this one. Um, so I'll
check in with you periodically and let you know, you know, how things are going. Um, you
know, and, and by the way, there's gonna be some other opportunities. We're working on another
project. I don't know if you've got an appetite for wanting to get involved in another one as we
roll on down the road with this one probably won't materialize for a little while, but if it, if it's
not something you wanna get involved in, you know, now that you're seeing, hey, we're the real
deal, maybe you have some friends or somebody that wants to try to collapse some timeframes
too.
So you see what I did is I used his, used that language that we've been talking about through the
building of the relationship, helping him collapse timeframes. So when I said maybe somebody
else, you know, might want to help them collapse some timeframes too, (···0.6s) what, what's his
brain automatically do, (···1.4s) start searching for who else, who else, who else wants a piece of
this?
Who else (···0.8s) what it feels like. I feel who else maybe wants to be able to retire at a little
earlier pace? So (···0.5s) that concludes our JV partners and conducting the deliberation. Say that
10 times real quick. (···12.1s)
(···10.8s) Welcome back, everyone in this segment. We're gonna kick it off by starting by
talking about joint venture partners. You know, what is a joint venture partner? For many of you,
you've already been on arres. Um, you've already maybe done some property deals where you
used a joint venture partner. Um, but you've heard it talked about a lot.
You absolutely we are big proponents of using our joint venture partners, creating a win win-win
situation for everybody involved. So let's talk about the technical piece. What is a joint venture
partner? Basically, a joint venture partner is, uh, they join up in a real estate deal where it is two
or more parties. You know, so could you have multiple joint venture partners? You could, yeah.
But in most situations you're gonna have an individual joint venture partner that's join up with
you and your real estate deal, and you guys are gonna combine resources for a specific, uh,
development or investment.
(···0.6s) And the parties in the joint venture, they maintain their own business identity while they
work together to complete that property deal. So (···0.7s) joint ventures can be in any type of
property, really. I mean, you could be doing a a, a small deal, it could be a hundred thousand
dollars deal, it could be a hundred million dollar deal. There's a lot of different, different aspects
of joint venturing. There's no limitation to how much a joint venture partner can contribute.
In some situations it might be you've got the property deal and they've got the money, right? So
their money can't make money without your property deal. So you come up with an equitable
split and for, for the joint venture partner in the property deal. So one of the things that's
important to remember about joint ventures, that you know, all the parties in the deal, they're
gonna be responsible for things like profits and losses and costs associated with the property.
Um, more, especially if you take it a step further, instead of just doing where you're maintaining
your own individual entities, but maybe even former partnership that you might would do a
larger property deals.
(···0.6s) I would add joint venture doesn't always have to be about money. It could be a bad
experience as Well. Absolutely. And we mentioned that earlier too, and this is the perfect time to
bring that back up (···0.5s) is let's say you're doing your first apartment building and it's a 50 unit
apartment building and you've got a few single family homes under your belt. You may be able
to secure the lending for that, for that apartment building, and maybe you've got some cash to be
able to close it and position it the way you need to for, to make money and bring it to this highest
and best potential.
But maybe you lack the experience that the lender's requiring. You could actually, you could join
up with a joint venture partner to (···1.5s) borrow their experience. I mean, you could borrow
their experience, you could borrow their credit, you could borrow their money.
So there's a lot of different aspects and angles that you can use a joint venture partner for. And in
the aspect of if you're, if you're joining up in a partnership with somebody to be able to leverage
their experience, you always want to make sure, like in the example, you know, well, if you're
buying the 50 unit apartment building and you're gonna bring it to its highest and best potential,
you're gonna be raising rents and things like that, right? Joint venture partners should be able to,
um, receive some financial compensation through a return on an annual basis.
But also at the end of the deal, whenever you get ready to split out the joint venture partner and
take it on by yourself, make sure that they're compensated on the back end too. So we see this a
lot when you're talking about commercial properties. Um, maybe it's a shopping strip, maybe it's
a large storage building facility, maybe it's apartment buildings. You know, there's a lot of
different aspects in that. It could be something like a short-term rental. Maybe you're buying, you
know, $3 million beach houses or short-term rental and you, you're taking on a joint, a joint
venture partner, um, in that respect.
But anything that requires that you're borrowing somebody else's experience, you always want to
structure that deal up. I say always this is most common. Could you structure it up longer term?
Yes. But typically people will structure the deal up to where if they need two years experience to
meet the lender's expectations to be able to get the loan, they bring the joint venture partner in to
be able to, um, share that experience, leverage their experience.
Typically 2, 3, 5 (···0.8s) years down the road, you've got an exit plan that's agreed upon ahead
of time for you to refinance the property. Now you've gained the experience of being in the deal
with the joint venture partner to be able to refinance that property at that point. And then it's a
hundred percent you are in the deal. And the joint venture partner is freed up. And we had
mentioned earlier too, in, in conversation about when you have to borrow experience from other
people, but you are gaining your own experience at the same time, what happens after you get
experienced in that, in that area?
Now you can be an experienced JV partner, Right? So now you can loan, you can jv, excuse me,
you can JV with somebody else (···0.6s) and you can borrow, they can borrow your experience
and you can maybe be part of their deal. So it starts getting really sweet positioning there to
where maybe you're not the one having to get out there and hunt for the deals, but you're able to
be involved in other people's deals (···0.7s) just strictly because the experience that you have.
And of course, this is something that comes with time, right? So (···0.9s) some of the important
things that you wanna remember about JV partners (···0.7s) is, is good to have an agreement,
um, not only a verbal agreement, but you wanna put something in writing that way. There's no
misunderstandings. Um, any of you that have heard us teach before, you hear us say, good fences
make good neighbors, right? So think of it this way, that written agreement is actually serves as
like a good fence.
That way there's no misunderstandings. And more, especially if, if it's somebody that's a close
friend or maybe a family member, you wanna make sure the expectations are clearly set on how
the deal is structured, how they're going to get paid. Now, (···1.1s) sometimes people kind of get
a little bit sideways or life situations happen. So whenever you write that agreement up, you
probably already wanna go ahead and agree in the front end on a favorability clause.
So basically saying that, Hey, if things don't go as planned, there's a life situation or something
that comes up or we end up not agreeing on something. So some of these JV partners, most of
'em are basically gonna be like a silent partner. Some of 'em might want to have a little hand in
the business. So depending on the type of deal you're doing and how you're constructing that
deal, you definitely might wanna have a severability clause in there (···0.5s) because then that
will outline what needs to be done.
In the event that you guys don't agree and you decide to part ways, how is that going to be
handled? (···0.8s) What are some ways that we can find JV partners? I'm glad you asked.
(···0.6s) So (···0.7s) one of the ways, I mean, there's several ways to find JV partners and within
Pip's path you have the RIAs that PIP puts on some of 'em. Uh, Monday, Tuesday nights right
now, uh, we have local RIAs and different Texas Ford and stuff. Also the summits we have, we
already have a lot of students that are partnering together to get deals done.
Right? (···0.6s) Another way I like to do it, you, (···0.5s) you tell everybody what you do, right?
So we solve problems in real estate. We solve (···0.7s) people's property problems. And so
(···0.6s) when you're, (···0.7s) when you're talking to people maybe in the, in the Starbucks line
or wherever you're at and somebody says, what do you do? Well, (···0.5s) you're in real estate,
you solve property problems. And (···0.8s) that just can carry on to more conversations.
And we do social media posts. Mm-hmm. All kind, (···0.6s) everything you think about can be
related to real estate (···0.6s) and then those conversations can lead to (···0.9s) people becoming
joint venture partners. (···0.6s) So you mentioned the social media. So that in my opinion, is
absolutely huge. You know, posting up on social media, I mentioned in one of the examples that
we did earlier that we got tagged in post and ended up with us acquiring a property. Um, because
people know what we do and people will follow us on social media.
They've seen the post. Now, we don't post as much now as we probably should because, you
know, our business is pretty stable. We've been doing this a long time. But earlier on we posted a
lot in social media and one of the things that I would often post in social media whenever we
would leverage other people's money (···0.9s) is I would post up in social media another great
deal brought to you by our company, um, thanks to our private money lender, we, we
successfully completed this transaction and they got a solid double digit return.
So I never put in there the amount of return that they're getting because I don't wanna set false
expectations. 'cause not every property deal's gonna be the exact same, but I would put in there
that our private money lender got solid double digit returns and Our joint venture partner Yeah.
Our joint venture partner, you know, um, which a private money lender could be a joint venture
partner. Right? Right. You know, it's like you guys have learned a lot about how to JV with
people already.
It's just a matter of putting the pieces together and understand how you can intertwine them in
different respects in the transaction. Um, but nonetheless, you know, posting it up on social
media, what happened, we had a lot of people when we first started that we reached out to about,
you know, partnering with us on our pro, on our, on our deals from a private money perspective
or partnering with us in our deals that said, no, sorry, don't have any money available. But once
we kept posting every time that we'd do a property deal and throw something up to the fact that,
you know, our investor got a solid double digit return on this deal as well, (···0.6s) what
happened?
It, uh, we started having people come outta the woodwork. Mm-hmm. We had people started
coming outta the woodwork. And what happened with a lot of those people who told us no, when
we first started, (···1.0s) They won in the deal. (···0.8s) Yeah. And, and just a little bit about
social media. It doesn't have to be professional videos. It people love like, you know, short clips,
you know, a little video here, a little video there.
And they watched that stuff and you know, they may not click like or love or anything like that,
but They're still seeing it. They're still watching it. Yeah. They're still seeing it. But we have, we
found that a lot of those people that told us no initially, especially people who were close friends
and family members that we were like, well, they've got money, you know, maybe they wanna
make a a good return. They told us no in the beginning, and then later on a year, two years later,
they're seeing social media feed (···0.7s) and they come back and they're like, Hey, I wanna get
some of those double digit returns that you're paying other people.
And you're like, ah, so you do have some money you wanna invest. So sometimes it plays out
that way. You know, people don't know what you need unless you let people know that they can
partner with you. Um, so personal contacts, that's a great way to, to be able to find joint venture
partners. Uh, like Sam said, the reas in the summits (···0.6s) and Well, we just left that summit in
Orlando and the amount of people that were just talking together and creating deals together and
just the collaboration of the whole group was, it amazed me.
Yeah. Yeah. Absolutely. Amazing. And one of the things that we encourage people to do in the
creative finance class, and we would remind folks pretty much daily, we were reminding folks as
they're going through the training, whenever we'd break for lunch or something, I would
challenge them. I want you to have 50 contacts before you leave here. There was about roughly
150 people in attendance, and it was like, I want you to have 50 contacts before you leave here,
get 50 contacts because you're all going through this program together.
You're all learning how to do things the correct way. You're All on a path. You're All on the
path. You've got a level of comfort in that knowing that, hey, um, I'm gonna be pretty safe in
dealing with these folks because, you know, we're all on the same path together. We're all
wanting to profit and benefit from, from our transactions together. So let's talk about maybe
some non-traditional ways to find JV partners. (···0.5s) Okay.
One of the ways that you could find JV partners in your area is you could actually pull a list
(···0.8s) of people who have paid cash for their homes, people who have paid cash for their
homes. Usually they didn't wipe out their entire bank account to pay cash for their homes,
number one. So they probably still have a nest egg available for investing. (···0.7s) And
secondly, um, you know, depending on their situation, they may be interested in, Hey, maybe I
can do a heloc, a home equity line of credit against my paid for house at a single digit interest
rate, and then turn around and lend that money out and make a double digit interest rate on it.
Right? Right. I can, I can make a profit on, I can make a spread on it. I could do a HELOC to
where if I'm not lending the money out, then I'm not making a monthly payment. But if
somebody has a need and I'm lend that money out secured by real property, (···0.7s) then I could
lend it out, maybe make, you know, a double digit return.
I would say, you know, maybe it's a 10% return, a 15% return, maybe it's in the 20% returns.
Heck, I've heard of people making 40% returns and, and so on and so forth. And you, you've
learned some things in this class already, like, you know about credit cards. If you have a credit
card that offers you 0% interest for 18 months, you could become a JV partner for somebody,
(···1.1s) the credit card's giving you the money. Mm-hmm. You can invest in somebody else's
deal mm-hmm. And get a double digit return on the spread. Absolutely.
You don't even have to use your own money. That's right. Don't even have to use your own
money, you know, think like the bank thinks. Right. Um, so if you have something that you can
leverage, you know, we've talked about 4 0 1 Ks. If you could take a loan out against your
existing 4 0 1 K to JV and somebody else's deal, you know, why wouldn't you? You've, if it's
gonna make you a nice return, well why wouldn't you do that? See? So you guys are already
learning. Are you starting to get the idea now that, hey, I've already learned several different
ways I can source money to be able to JV with other people or tap into money maybe that I
already have access to and just never thought about using it in the, in this, this way.
So, well, and JV partners are critical (···0.7s) in this, in this business, because you're gonna hear
about 'em in lease options, you're gonna hear about 'em in short term rentals. You can even use
them in wholesale deals as a, you know, an interim transaction type. Mm-hmm. If you have to do
a double close. (···0.5s) So in, in commercial with experience and (···0.6s) financially too, so
mm-hmm.
(···0.5s) Well, even in wholesale deals, you know, maybe, maybe there's a middle person and
somebody has the property deal and tells 'em, you know, tells a friend or something and they say,
Hey, you know what, I've got an investor friend that's looking for a place to flip. That sounds like
the perfect deal for them. Maybe they can hook you up with a buyer and kind of just streamline
that whole process. And, you know, you cut them in on the deal, they're not bringing any money
to the table, they're not actually involved in the deal, but maybe you could cut 'em in for a piece
of the profit from a wholesale perspective, you know, um, Bring the buyer.
I'll bring the seller. Yeah. Yeah. And when respect to the wholesaling, you said something about,
well, what if you gotta do a double closing? Sometimes that requires transactional funding and
there's companies out there that will do transactional funding. Um, you can work with some
banks like community banks, community credit unions, some of them will do transactional
funding. But what about the individual? You know, what about the individual JV partner that has
some cash available and you're like, Hey, you know what, I've got this double close coming up
on this wholesale deal.
I'm gonna need, you know, $200,000 transactional funding, but I'm only gonna need that money
for a couple hours. You know, maybe you're making a $50,000 assignment fee on it. You never
know, you know, it could be 10,000, it could be 50,000. What if you cut them in for a percentage
of the assignment fee? So, hey, if you can help me bridge the gap here, it's a couple hours worth
of time. Um, it that I'm gonna use your money. It's not gonna take you, but a few minutes to wire
the money to the title company. We'll close it.
The buyer comes in right behind us, they close it. The title has to move through the chain, like
we talked about in the previous session. The title's gonna move through the chain. (···0.6s) And
basically I'm just using your money for less than a day. You know, what if I paid you $2,000 to
use your money for a couple hours, you know, a 10% return a day on $200,000? Not too bad,
huh? Not bad at (···0.6s) all. (···0.5s) Not too bad. You know, and, and if, if they make couple
grand in a day, what's the chances that if you come up with another deal that you have to do that
with again next week, you think they might wanna make a couple grand that week too, right?
It's, it's wash, rinse, repeat. Okay. Wash, rinse, repeat. But I would like to get into, I know a lot
of times students are really apprehensive as I know we were when we first got started. Really, I
apprehensive in having the conversation with people. (···0.5s) And it's real easy to have the
conversation with people whenever you're involved with pip rea because, you know, everybody
understands the what the mission of everybody else.
We're all in this together sort of thing. The summits provide that type of environment. Um, you
know, uh, other general RIAs may provide a similar type of environment, but we kind of have
that little comfort level with everyone within Pip's path that's on the path. Um, just simply
because we are all learning and growing together as students, right? Right. Um, but what about
whenever you're out in the general public, (···0.7s) right?
How do you have those conversations? How do you strike up those types of conversations that
might lead to that JV partner? And, and in all honesty, it only takes just a few. Just a few. You
know, you might start out JVM with one person, but you know, two or three JV partners
sometimes can take you further than you ever dreamed in your investment business. It just
depends on what their, their goals are and what their tolerance is. You notice I say it's about
them, right?
It's about the JV partner. So let's talk about having a deal conversation. Okay? A deal
conversation. A deal conversation. It's like a conversation. It's a deal conversation, okay, let's
talk A conversation that's productive. Exactly. It's a conversation with a purpose to help you
grow your business. But it's not about you. (···0.7s) It's about what can you do with your
business to help somebody else reach their goals? All right? So just a few points we wanna make
here. (···1.9s) You wanna do, be be able to market to get the point of relational sellings.
You gotta market to get to that point. You gotta let people know you exist. You gotta let people
know what you do because it's only then does it desire, it stimulates that desire for a
conversation, uh, between you and another party. Okay? So (···1.2s) I want you to think about
this. Think about who is your target (···0.5s) for raising funds? Okay? What type of person is
your target? Um, what is it that they need?
You know, what is the general goal of that, that population or that segment of the population that
you're looking for to have these conversations with, you know, where do they hang out at? So
what could be some examples of that? You know, let's say for instance, maybe your target for
raising funds might be doing a multimillion dollar apartment building, for instance. (···0.5s)
Okay? If it's a multimillion dollar apartment building, (···0.8s) where's a place maybe that you
could go and hang out and have a meal and maybe play a game or something that you would,
could engage in conversation with other people that have discretionary income that probably
maybe has a nest egg stuck back somewhere.
What, what would be a good example of a place where they would hang out? (···0.8s) Hmm? A
country club. Country club. A golf course. Perfect. You know, we've al always heard that there's,

there's more deals closed on the golf course than there is closed in banks, right? Um, we've
always heard that over the years, but how, how true is that? You know, how true is it that people
with money that have, um, the, the, the desire, the appetite if you will, to be able to invest in, in
deals, that's gonna provide them a good return on their investment secured by real estate?
They tend to hang out in certain areas, right? Mm-hmm. Um, so I know that like we've got a, a, a
big swatch of students that are in Florida. So it's like, okay, where might you hang out? Maybe if
you go hang out at a, a sailing club or a boating club, and maybe it's not a golf course, there's a
lot of golf courses there too, right?
Right. But maybe it's a boating club or something like that. Um, do people with, with these large
boats, like you commonly see in Florida, do they have money? Yeah, they usually have money,
right? Because it's not, it, it is not cheap (···1.0s) to maintain that type of vessel. So you know
that they have some discretionary income, um, they likely have a pretty good little nest egg, um,
to be able to support that hobby. You know, think about what other type of hobbies can you think
they, can you come up with that people engage in that have money?
You know, what about people who liked fly airplanes, (···0.6s) maybe that had their own little
personal plane, or they have a club where they share in the ownership of a plane. You know,
those sort of things. So (···0.8s) wine tasting clubs, you know, that doesn't necessarily mean they
have money, but nonetheless, hey, if they're spending a lot of money going to a wine tasting
club, maybe that might be an avenue to meet some people. You know, general meetups, investor
club meetups.
Not just specific to real estate investing because, but everybody knows that real estate is a
vehicle for building wealth, okay? So you gotta identify in (···0.5s) your area (···1.0s) where do
people hang out that have money, (···0.6s) okay? And what does that audience want? (···1.0s)
And then you relate your product, your real estate investment, whether it's a multimillion dollar
apartment building or maybe it's a $200,000 house, you relate (···2.2s) your product to helping
them reach their financial goals.
Um, You mentioned meetups. Meetup has an app where you can look on there and you can see
the different, uh, meetups in your area and you can look through that and get some different
ideas on what meetups maybe could you attend where those people are already at. Mm-hmm.
Mm-hmm. And what do you do when you meet these people? Ultimately you need to make a
list. You can get a C R M, but for most of you, you're just getting started.
There's no need to go spend a bunch of money on A C R M. There's some out there. You can get
the, the basic uses for free. Some of 'em will integrate into your email. I know like on Google
you can add different apps and stuff. Um, there's some in there that's, that has a pretty good basic
service that you can use to start tracking, and then you can upgrade to Pace service later if you
want to expand on the functionality of it Could be just an Excel spreadsheet. Exactly. Which is
exactly what we did when we started. We started with an Excel spreadsheet. But what we did is
when we started with the Excel spreadsheet, and this is what I would encourage you guys to do,
is make sure that you're breaking it down by column.
So as you meet people, this is what I would do if I were meeting somebody. Actually, uh, this
past week I was in a two day conference. I went as an attendee. Um, I met a lot of people who
offered me their business card that thought we thought, hey, we might can do some business to
get together. (···0.6s) And, um, actually got a Zoom call scheduled on Tuesday with a guy from
um, Ohio that was there, who is also a real estate investor.
(···0.7s) So anyway, collected these business cards. What I would do when I collected the
business cards on breaks, as soon as I would sit down, I'd pull my pen out and I'd take those
business cards and I would write a note on the back of it, you know, what they're into and what
they're looking for. And that way I've got an got a notation because if I collect 20 business cards
and I can't remember each person's, you know, area of interest, I can just flip that business card
over and look at the back of it.
You know, if, if you're trading information by cell phone, it's real easy whenever you're adding
'em in your cell phone just to put in there, maybe on the line where you're, you're adding them
into the contacts, there's a line that says company name. Maybe you put their company name in
there, but I always put in their notes too, I'll put in their note, real estate investor in such and such
state, you know, wants to JV on to get more deals under their belt, right? Uh, but if you're doing
it on an Excel spreadsheet, I would suggest make sure you have a call for first name, a call for
last name.
I call 'em for their phone number. I call 'em for their email address. I call 'em for their physical
address. You know, just break it down by column. That way in the future, if you get ready to
upload that stuff into A C R M, then it's super easy just to import that data into the C R E M and
everything that you've already recorded in that Excel spreadsheet will go to the proper place in
the, in the proper field in the C R m and then you can continue to build off of it from there.
Okay? That's your analytical part coming out. My analytical is coming out, but you know what,
how much time did I just save somebody (···0.6s) by telling them, break it down. If you're gonna
do it on Excel spreadsheet, break it down. Have a column for each field that, uh, would populate.
Think of it this way, if you're printing mailing labels, how would you need to break it down on
Excel spreadsheet to be able to print the mailing labels? It's the same type of format to upload
into C R M. I'm Gonna go out on a limb here. I'm gonna guess you probably don't need to call
'em for a fax machine number. (···0.8s) I would say you're pretty safe with that.
Very rarely do you see anybody with that archaic device anymore. (···1.1s) Okay? So, you
know, assessing kind of what is that target audience is common objectives and goals that that's
important. Whenever you're kind of zeroing in on where are you gonna go or what are you gonna
get involved in to meet people. And I know that you're all super busy if you're like, we were, we
were working full-time jobs, we're juggling kids, we didn't have a lot of time in the day, right?
So whenever we did have time, maybe it's on the weekends, you know, our kids, uh, were
involved in sports and activities.
So maybe it was kind of in conversations with other people, other baseball parents on the
weekends, um, that resulted in them saying, you know what? I know somebody that does
something kinda like that. Or I know somebody who's looking for, you know, something to
invest in and you know, it's okay to ask for. Well, would you mind making the introduction? So
it's okay to be able to ask for that favor, right? Because you already have that personal rapport
with that baseball mom sitting in the stands.
Absolutely. Okay. So just think about, it's not as difficult as you think it is. And the scary thing
is, is you just have to do it. You just have to do it. The more you have these types of
conversations, the easier they get to have and the more fluid they become and it just becomes
second nature. Okay? Speaking of that, (···1.3s) the relational piece of this, okay, basically
you're like, you're selling something. You feel like, oh, I don't wanna feel salesy, I don't wanna
sound salesy.
That's why you work on building the relationship. It's gotta be a relational conversation. Make it
personal whenever it's a personal conversation that creates respect between the parties, it helps
build upon that relationship and it's easier whenever it comes time to ask them for a financial
commitment. To ask for the financial commitment, right? It makes it feel a little less awkward
for you whenever you have that mutual respect and you, you have built that relationship, okay?
Um, goal-wise, you want, you want that relationship where (···0.5s) that person becomes
basically an ambassador for you, right? So maybe we're building this relationship. Maybe it's the
baseball mom who's referred me to their first cousin and I'm building that relationship with the
first cousin. We found some common threads. We're developing a mutual respect for each other.
Um, and (···0.6s) maybe base, maybe baseball mom's first cousin that I'm talking to, potential JV
partner here.
(···0.6s) Maybe I don't feel like it is quite the right time to (···0.8s) ask them to do business with
me. Maybe I'm just not that confident yet that we've gotten to that, that part in the courting
process. Right? Would it be okay though (···0.8s) to say, you know, Hey, we've had some great
conversations and I just wanna ask you a favor. I've got this property deal that I'm working on
and I know, you know, some folks, you know, if I send this over to you for you to look at, would
you mind looking at it and give me an opinion on what you think about it?
And maybe if you know someone who may be interested in partnering with this on this property
deal, maybe you could have, you know, give us a referral and have somebody contact us. You
know, (···0.6s) one of the things that may happen is they may, they may jump to making a
commitment. They may jump fast forward the relationship and say, Hey, I want a piece of that
property deal.
(···0.5s) But maybe they're not there yet. (···0.7s) Maybe they might say, Hey, you know what,
um, I do know a couple people that might be interested in looking, looking at this property deal.
And then they become an ambassador for you in helping you market your property deal to other
people that may be, may be able to come in and be a JV partner in it, But more often than not,
they're gonna look at it and they may say, Hey, I want to end on the deal That happens
frequently. It kind of creates that same effect, that fear of missing out, that fomo (···0.7s) Right.
Fear of missing out. Right. Just like we talked about with social media post whenever we post up
Yeah. Our, our, our partner in this deal got a solid double digit return. People had told us no in
the past that created the, uh, fear of missing out effect within them, which provoked an emotion
in them, right? It provoked an emotion in them, and then they came back around later and they
wanted to be able to invest with us. (···1.3s) I like it. Yeah. So I think the main thing here is just
understanding, don't rush the relationship.
You know, you've, you're gonna need to go through that process (···0.6s) of uncovering what
their needs, their wants, their desires are, Right? (···0.9s) So we're gonna wrap up this segment
here, but when we come back, we are going to pick back up with having that conversation.
(···13.9s)
(···11.3s) Welcome back, guys. All right, (···0.7s) let's talk about community bank examples.
Some for some more. Uh, we decided that we're going to throw in another community bank
example, and this is a property that, uh, we just did recently and we're actually holding this
property right now and it's cash flowing very well.
So we wanna walk you through this example and show you how we applied multiple sources of
using other people's money to be able to leverage this deal to get it with virtually no money in it.
You see a pattern here. I know there is a pattern here. Uh, I hope you guys, you see that pattern,
right? You remember we always said, every property deal we look at, we look at it from the
perspective of how can we do this property, deal with as little or no money in it, and it's still
cashflow will, and that we still maintain a decent e decent equity position in the property.
You never want to over-leverage. And once the tattletale sign is, if you're over-leveraging your
cash flow's not going to work if you're overleveraging. Okay? So this particular property is
located in Dallas-Fort Worth metroplex, (···1.8s) and we're gonna call it (···1.3s) branchwood.
All (···1.8s) right? So let's talk about how did we find this property? (···0.5s) Again, letting
people know what you do, posting up on social media, okay?
Realtors can be a great source of referrals because what type of property does realtors like to list,
Um, living or ready to move into, Ready to move into, you know? And why is that? Because if
it's ready to move into, it's easier for people to get a loan. (···0.6s) A lot of lenders that do owner
occupied properties, they don't like lending on properties that need a bunch of work, and a lot of
them just flat out won't do, won't do it.
So, um, this realtor, (···0.8s) she was referred this, this couple, they were an older couple. Um,
they were gonna be moving outta state and she was referred by a common thread. So I think it
was like a financial advisor that this couple, the owners of the property were using. They were
talking about selling their house and moving. And he says, well, I've got a great real estate agent.
I'll be happy to give you a referral. So they referred this, these homeowners to the real estate
agent.
So the real estate agent has a conversation by phone with 'em and tell me a little bit about the
house, and was setting up an appointment to go view the house. And in the process of telling me
about the house, what she found out (···0.6s) is that the house was not in financeable condition.
It wasn't that it was in bad condition, it's just that it had not been updated. Pretty much had not
been updated cosmetically since it was built. I think it was like 24 years ago. Um, they had done
some of the major things like replace the, the HVAC unit, heating and cooling system windows.
The windows had been replaced, all but like three windows had been replaced with new low e
you know, uh, energy efficient windows. Um, but the big problem with this property was
apparently they had had a busted water heater (···0.7s) up in the attic, uh, that, that got kind of
flooded. So they got that replaced and they got that fixed. And right after that happened, um, the
gentleman that lived there, he had the turn on the sink in the bathroom, went back to the kitchen
to check on something he was cooking, (···0.6s) Gotti left the sink on and the sink overran and
flooded the entire bathroom.
(···0.6s) And, uh, so they filed a claim on their insurance (···0.8s) and they found a contractor to
come out and basically kind of, they were gonna gut the bathroom out, everything but the shower
in the bathroom. They were gonna gut it out (···0.7s) and, uh, redo the bathroom. (···0.9s) Well,
contractor gets probably maybe 25% into repairing this bathroom (···0.8s) and never showed up
again.
Never did, never showed up again. The homeowner said that he believes that through
conversations with the contractor at a later time, which they were not on friendly terms by that
point, but based off of something the contractor said, apparently the contractor had some
outstanding warrants or something and it ended up in jail. So that's why he just fell off the face
of the earth.
Okay? So I guess when he got out, he just assumed that they probably took care of the problem
and he never wrapped back around with them. (···0.5s) So here is this, uh, this little couple that
stuck with this house that still needed, uh, quite a bit of repair, was not in financeable condition
'cause it did not have a working bathroom in the downstairs area. (···0.9s) So the realtor finds out
all this information through the conversation, and before she ever goes to look at the house, she
calls us and she said, Hey, she says, I, (···0.5s) I've got a listing appointment with this couple.
Here's what I know about the property, or you guys maybe interested in this one. And she had
sent us previous deals too. Are, (···0.9s) are you maybe interested in, in this property? I'm like,
absolutely. And she says, well, she says, if you like, this is when I'm meeting with them. If you
would like come over and (···0.9s) be there for the listing appointment and take a look at the
house. And if you, if you like what you see, maybe you can make an offer on it and just buy it as
is, (···0.5s) rather than me having to list a property that's really not ready for the market.
(···0.9s) And so in return, basically we would pay her, you know, I think we agreed on, what was
it, two, $3,000 for? Uh, we paid her 5,000. Oh, we paid her 5,000 on that one. It was probably
the other one that we paid her two or three on. That was a lower price point property. Mm-hmm.
But we paid her $5,000, um, for the referral on this particular one. So of course we looked at it,
we seen, seen it, we knew that the deal made sense if we could get the property at the right
price.
(···0.5s) So (···0.9s) what we did (···0.7s) is on the spot. And I could tell by conversation with
this couple, you know, she was kind like, well, he's controls everything. And he seemed like he
was overly analytical. Um, he wanted all the details. So what I did is I pulled my tablet out and
we worked through some numbers together and, and as we worked through the numbers and I
pulled up and I found other homes that had sold in the area, the realtor's still there.
And so I turned to her and I say, Vanessa, I said, would you agree that these would be good
comparables if this house was in sellable condition? And she agreed. And I said, okay, let's
average what the price per square foot is that those houses sold for. (···0.6s) And so we averaged
that out. And so I said, okay, well based off of what's been sold (···1.0s) times, you know, the
average price per square foot times how many square foot this house has, (···0.6s) if this house
was fixed up, this is what it would be worth.
This is would be the market value. You know, do you agree with that? And of course, the
gentleman, he says, yeah, he says that that sounds about right. That's kind of what I figured. And
I said, okay, great. So let's look at it from another angle. (···1.4s) We've gotta do some work to
this house. And so we go through and I'll list out, this needs to be done, this needs to be done.
Did you notice the pictures of this other house? It had fresh paint and new flooring and updated
countertops and updated appliances.
So we, to make this house worth that much, we have to do these things to this house too, to be
able to make it make that value. So we go through and we're subtracting out (···0.7s) all these
different things that need to be done to the house. And when we got down to the end of it, it was
gonna be about $60,000 (···0.5s) worth of updates and repairs to put the house in best condition.
(···0.9s) And I, I asked him, I said, do you, you know, you see what we have listed here? I said,
you know, do you agree that, you know, these are things that would need to be done for the
house to be worth as much as the other houses that are selling in the neighborhood?
He agrees, okay. And he was a, he was a, (···0.9s) had a kind of a little different personality. You
know, he kinda had that know-it-all personality. Um, you could tell he liked to argue. So it was
important in the conversation to realize his personality and respect that and get him in agreement.
Great guy. But yeah, great guy. We still, we still hear from him every now and then, but great
guy.
But nonetheless, that was just his personality. So we have to respect that. Okay? So got him in
agreement with that. And then I told him, I said, well, you know what Mr. Homeowner, I said,
(···0.5s) it's gonna take us some time to, to get this project done. So during that time, we have
taxes on the, in, on the property. We got insurance, we've got utility costs. I said, we got the cost
of money (···0.5s) of, you know, that we're using to do the remodel work with, so we have some
holding costs. So I broke that down for him.
Not, not all people are gonna wanna see the breakdown. You just gotta read the personality of
the person that you're working with. (···0.5s) And so I did the breakdown on that and I said, so
this is about how much per month is gonna cost us to be able to, to bring this house top
condition. I said, does that number make sense to you? (···0.7s) Yes, that's a key thing. Does that
make sense? (···0.7s) Right? Yes. (···0.5s) Yeah. Does that make sense to you? Yes. Because he,
of course, he is gonna say yes with that personality type because he's, it is not like he's gonna
say, no, I don't understand.
Right? (···0.5s) So he's like, yeah, that makes sense. And I said, so, you know, um, in this area,
a, (···0.6s) a fair wage in this area would be about $5,000 a month if I were working a job, right?
And he says, yeah. And I said, okay. I said, so let's take a look at this. And I show him what I
was estimating our bottom line was gonna be. And I told him, I said, I've gotta make a profit here
to be able to do this deal. And I said, if you'll see your pro, the profit that I'm gonna make on this
property and the time it's gonna take to do it, I said, is below what the average person makes.
I said, so do you have a problem with me making a profit on this property? (···0.9s) And he said,
absolutely not. And I said, okay, (···1.2s) here's what I can give you for the property. (···2.6s) I
can give you $230,000 (···0.7s) for this property. (···2.4s) Okay? $230,000 for the property
(···0.6s) at the time that we bought this property, (···1.0s) put it under contract.
And we sent the email over to community bank and we format it very similar to the email. I've
already showed you guys where we outlined the repairs and things that we were gonna do along
with the copy of the contract. (···0.7s) And they ordered an as is appraisal (···0.6s) with an a R V
value, given what it would be worth if the repairs were already done. So the appraisal came back
(···1.5s) that with the repairs the house would be worth 344,000. All right?
(···0.8s) So we took a loan out on this one (···0.9s) using our community banking relationship.
We took a loan out for $269,200. Okay? (···10.2s) Now we had some closing costs too, but let's
just go ahead and punch this number in since I already drew my line While you're talking about
that.
So (···0.5s) at the time we bought this house, this was in February, 2020, we, we put it under
contract in February of 2020. But we talked about what happened in March, You see in, (···0.6s)
so a couple of things here. They did not want to move until June. Yes. So we put it under
contract in February, 2020 mm-hmm. (···0.7s) For them to move out in June of 2020. What
happened between those two? What happened in March of 2020 (···0.7s) And The whole world
shut down, (···0.9s) Which at, (···0.8s) at the time, (···1.0s) nobody knew what was really gonna
happen in the housing market, Right?
And everything, everybody was holed up. I mean, the whole world shut down except for grocery
stores and doctor's offices and gas stations, you know, those essential people, um, were still out
working. And quite frankly, you know, it, this was a once in a lifetime thing that we've never
experienced before and it kind of freaked us out a little bit to be honest. And I, and Sam's like,
well, maybe we should exit the contract. And I said, well, maybe we should just wholesale the
house instead of flipping it.
(···0.6s) And so we tried to wholesale the house for a modest, I think we were like only trying to
get like a $5,000 assignment fee and nobody wanted it. Yeah. And he's like, we should exit the
contract. And do you remember what I said to you? (···0.7s) Yeah. And this is, goes back to rule
number seven, have integrity. (···1.0s) And Anita said, we made, we told them we'd buy this
house (···0.8s) and we're gonna follow through with it. We're gonna follow three with it No
matter what the outcome is. Because there's, there's, well not necessarily no matter what the
outcome was because we already had looked at a couple other strategies we could do that would
still sustain and make the house pay for itself until things kind of got cleaned up in that world
that we were in at that time.
So we had other strategies that we could apply to it. Uh, but it was our fear, I think more than
Anything. At the time I wasn't thinking about other strategies, Right? But I think it was our fear
more than anything. And when, when Sam's like, we should exit the contract. And I was like,
there's other ways to make money with this property.
We told those people we were gonna buy this house. (···1.0s) I think we need to follow through.
And he, and he says, you're right. They'd already made plans. They got another house, (···0.7s)
you know, so (···0.6s) it was the right thing to do. Yeah, it was the right thing to do. So let's see,
where was I here? Uh, so we had 269 2 minus $230,000 on our, uh, sales price. That (···1.1s)
leaves us with 39,270. So you see what (···3.7s) we did here is (···0.8s) we got a loan for 2 69, 2
(···1.7s) purchase price was 230,000.
(···0.6s) That leaves us 39,200. Let's go ahead and subtract our closing costs from here. And
guys, this is another one. We're kind of doing it on the fly. I, (···0.8s) I took a pause and, um,
looked up some of the, the factual numbers here, you know, like closing cost. (···1.4s) So let's
subtract our 67, 32 0 5.
Did (···4.9s) you, uh, take our referral fee out to Not yet. (···3.8s) Actually I'd forgotten about
that until you, until you mentioned it until we were talking about it. (···1.0s) So that leaves us
32,000, um, 4 67 95. Okay. (···0.6s) 32. So let's go ahead and take our referral fee out. (···5.9s)
27,000 (···0.7s) 467 95.
Okay? (···0.5s) So we have 27,000 467 95 that to help go towards our repairs. Okay? Now
remember I said our repairs were gonna cost $60,000. (···1.3s) Well, we kind of end up spending
70,000. And that's, um, kind of like the other piece of the story that I'll get to here in a minute.
The actual repairs for this property was within the $60,000 (···0.5s) range.
(···0.6s) Okay? I'll address the other 10,000 later. (···1.4s) So don't forget that we gotta address
the other 10,000. So the repairs, what we actually ended up spending was $70,000. Now we got
27,000 left over, right? Mm-hmm. So if we subtract 70,000, $42,532 (···3.0s) and 5 cents. So we
still need $42,532 and 5 cents. Probably gonna put (···8.8s) that on credit card.
I was gonna ask, where are we gonna get that money from? We're gonna put it on a credit card.
Okay. We're gonna put that on credit cards, right? Because we like our points and we like
leveraging as much as possible to get the absolute highest rate of return. All right? Now (···1.5s)
let's look at our holding cost. (···10.4s) Okay?
(···1.0s) We had an interest only loan. (···2.2s) So our loan payment was $1,009 and 50 cents a
month. Okay? (···0.8s) Our taxes, property taxes on this house was $600 a month in property tax.
(···2.9s) So this house, the way we structured this insurance policy up, 'cause we knew it was
gonna be a quick remodel and um, the insurance company said, let's go ahead and put a normal
policy on it.
So it was about 150 bucks a month. (···0.8s) And then our utility, average cost of utilities was
about $200 a month. (···3.5s) Those new low E windows Sure helped the utilities Out. They did,
they did. And they had some kind of power saver thing on the electrical, the main electrical
power panel (···0.7s) and the electricity bill in that place was (···0.9s) very, very low.
(···0.7s) So let's add this up. (···0.8s) So we got 1,009 (···0.6s) 50 plus 600 (···0.6s) plus one 50
plus 200. Okay? So our closing cost, our closing cost, our holding cost, (···2.4s) 1000 959 50
(···1.8s) per month.
(···0.6s) Now this remodeled job, beginning from the time we closed on it to time, it was
completed (···0.5s) four months. (···1.3s) So four months, so times. So that was the end of June
to the end of about September timeframe? Yeah, it was, we closed on that one I think around
June 15th. And it, it was finished around the first week of September. So it was right at the four
month. Yep. (···0.8s) During Covid Actually, yeah. So it was probably actually more like three
months. Let's change this to three.
'cause I think we were in and outta that one quickly. Now, even though Covid was going on
during this time, (···0.7s) the supply chain still had plenty of material. So there really wasn't a
delay with anything except the refrigerator and the appliance package we took in the put in the
house. It took about what a month for that to come in. But everything else we got pretty quickly.
I ordered the refrigerator in July and it came in at the end of August. (···3.8s) All right, so we got
holding costs of $5,878 and 50 cents.
We've got repairs that we put on the credit card of about 40, just over $42,000. Okay? Now,
(···0.6s) in reality, just back up a little bit, (···1.3s) we probably took this holding cost out of this
money right here that we had left over. So the credit card cost probably a little, It would've been
little bit more. Yeah. But as far as like, for the sake of the example, it all comes out the same.
Okay. (···1.3s) Alright. So what we did, we (···2.9s) got our a R V 344,000.
Okay? Did we sell the house? (···1.9s) We actually did not sell this house. Okay? We did not sell
this house. (···0.6s) You mean tell 'em what happened? Oh, Okay. So tell them what happened
while we did not sell this house. And then I'll show you guys the numbers, the results of (···0.7s)
what it did for us. The reason because we didn't sell it.
(···1.0s) Well (···0.6s) you mean to tell the whole story? No, no, no, no, no. Give 'em the cliff
note version. Don't tell 'em the whole story. (···0.5s) Well I had um, mentioned to our, my
mother-in-law that she could come (···0.7s) and live with us. (···0.6s) 'cause I knew at some
point we're gonna have to take care of her. (···0.7s) Well, uh, she took me up on that offer and
uh, it wasn't, but a few months later I'm like, you can't, you can't live with us anymore. Yeah, this
was like before Covid she came to live with us.
Yeah. And we went and bought a big house, enough room where everybody could be
comfortable (···0.7s) and, um, it just didn't work out as planned or as I thought it would work
out. (···0.6s) And (···0.7s) so I put the house, that house up on the market and that was, it Wasn't
this house, it was another house That was Anita's dream home. And I got in a lot of trouble for
selling it. Uh, but we made it through that. So when we sold that, (···0.8s) that was during the
time of Covid, (···1.2s) we had bought a RV (···1.0s) and uh, And we were living in the rv.
Yep. We kinda trying to decide what we wanted do, but you know, everything was shut down.
So we were hanging out at the lake 'cause covid. Yeah. So we, we thought we'd just go to the
lake and go to the country and spend a few months there while everything kind of figured itself
out. Um, and then we had this house going on at the same time. Well, about the time this house
gets done, I'm like, (···0.5s) you know, that house is close to where we were living to begin with
three Miles down the road.
Why don't we just move back, move into that house and keep it. (···1.0s) So that's what we did.
So, um, I can take it from there. Yeah. So what we did is we moved into this house in September
of 2020 (···0.8s) and, um, as basically not a permanent residence, but kind of a place just to park
it for a while because it was still in, in the area that, you know, that we enjoy living in. So here's
what we, (···1.0s) if we would've sold this house, this is kind of how the numbers would've
worked out if we would've went ahead and flipped it.
So I want you guys to kind of see the comparison here. So we would've had the payoff on our
loan of 2 69 2, (···0.8s) because remember, it was interest only. So it'd be the principal we had,
uh, would've had holding cost about 58 78 50, (···2.3s) okay? (···0.6s) And then we would've
had, uh, credit cards (···1.5s) of about 42,000 532 0 5 that (···1.3s) we would've had to pay off.
(···1.2s) And we would've had some closing costs, (···2.2s) which would've, you know, it
probably would've been (···0.8s) 20,000 you think, with realtor fees. Uh, with realtor fees. But I
think that we were planning on taking a, a little bit of different route on the realtor fees. So
nonetheless, it would've ended up being, I don't know, uh, I think we were gonna end up being
about maybe $5,000 total (···0.6s) on closing cost.
Mm-hmm. Okay. Uh, I'm, we're just, we're doing this one on the fly guys. 'cause I want you to
see something that's even more recent than the last example and something that is, um, a
property that is still on our portfolio to (···1.0s) this day, to the time that you're watching this
video, it's still on our portfolio. (···1.1s) So what we're doing (···0.5s) is, I'm subtracting (···0.8s)
from what the RV is, (···1.3s) kind of what would we net (···1.1s) if the house was sold, (···2.6s)
uh, oh 42, 532 0 5 on credit cards, and (···4.9s) then about $5,000 (···2.5s) for how we were
gonna dispose of the property.
So that wasn't right. That wasn't right. 3 44 minus 2 69 2 minus 58 70 58 78 50 minus (···11.8s)
42, 532 0 5 minus 5,000.
That looks about right. We knew it'd be an easy flip (···1.2s) and we knew that we needed to net
at least $20,000 for it to make sense for us. So basically we were gonna be netting about, uh, just
a little over 21,000 the way that we were gonna dispose of. Now, if we would've paid a full
realtor fee on the disposal of the property and getting it, getting it out the door, our profit
would've been less than this.

We probably would've been closer to maybe a $15,000 net profit. Okay? So that was, we'll we
will just roll with this. This is our potential net profit. Okay? (···0.7s) But since we were gonna
live in it, (···0.9s) what we decided to do is we decided that we would basically refinance the
house. 'cause the interest only period on the loan was one year, 12 month interest only is one
year that they were giving us, the bank had given us on the loan.
So here's what we had to do, and this is the beauty of having the relationship with the community
bank. So we call our banker up and we said, Hey, we decide we're gonna keep this house
(···0.8s) and what do we need to do about this interest only loan? And he goes, well, whenever it
gets close to time for renewal, he says, we'll just modify the loan. So we did not have to go
through a whole nother loan closing. We were able to go into their office, just sign some
documents, modifying the loan into a principal and interest payment, rather than it being a short
term interest only.
I think they did it on like a three year arm based off of a 20 year amateurization or something to
that effect. Mm-hmm. Alright. (···1.0s) So since we decide to live in the home, (···0.6s) we
needed to convert it. So we did that little conversion. It cost us, I think about 300, $400 for the
paperwork to convert it over to a a to a longer term loan. Not a big deal. Okay. Not a big deal.
So here's the rest of the story. (···1.5s) This house (···1.6s) is now being rented by someone else
(···1.0s) because our neighbors who were, they were renting a house across the street and had
been there renting for five or six years. There was an electrical fire in their house. The house
burned down and they lost pretty much everything except for a handful of personal belongings.
(···0.9s) And, um, at the time that this happened, the market was going nuts. I mean, people are
paying, you know, 60, a hundred thousand dollars or even more over asking price for
properties.
And they were trying to stay within a budget and they were trying to keep their kids in the same
school district. And they kept getting beat out and beat out and beat out on offers that they were
making on properties. So what we decided to do is we decided let's offer to rent them our
property. So they'll be in a neighborhood their kids are familiar with, they can keep their kids in
the same school district. (···0.8s) So we converted this to a rental. Now we could have done a
lease option with it too, but here was the thing, (···0.7s) I'm still not sure I want a part with this
house.
(···0.9s) So we did it as a standard rental, okay? (···1.6s) So fully furnished. Fully furnished, we
left our furniture in there for them, and we just took our personal belongings out and put it in a
pod. And we moved back into the RV until our lakehouse, uh, remodels completed, uh, which
Lakehouse was gonna be an Airbnb, but now we're gonna live in it for a period of time. (···0.5s)
And then, uh, when we research, wait later on, we'll put that one on Airbnb and cash flow it.
Okay. A little side note there. All right, so here's our, let's talk about what our MOW is on this
house, our monthly operating expenses. (···1.7s) So our mow (···1.3s) altogether is about $750.
Okay? It's (···1.3s) about $750 Now. We only have taxes and insurance. Yeah, taxes and
insurance. And we typically have property management to where our tenants do not know who
we are in (···0.6s) this situation.
We're friends with these people. Um, and (···0.6s) that just kind of went out the window. Not
what I recommend though. Not a normal circumstance, not what I recommend. Okay? (···1.8s)
So we have some expenses here. So we got $750 (···0.6s) a month with mo, (···0.7s) and then
our payments 1664 a month. (···3.1s) So that's 24 14 Monthly.
Okay? That's our cost of owning the home. (···0.6s) Now we are renting this house for 3,100 a
month. So (···0.7s) we're gonna take 3,100, (···0.5s) subtract the 24 14. So our (···2.1s) cash
flow, $686 a month, that is our, our net cash flow on it. (···1.0s) But there's more, wait, there's
more.
(···2.0s) So what has happened (···1.2s) over the time that they've been in this property? What
has happened to property prices? (···0.8s) Property values have shot through the roof. You, do
you remember what the A R V (···0.9s) was when we bought this house? 344,000. Um, as a
result of what the market has done, (···0.9s) the current value (···2.9s) of this house Is
$595,000.
$595,000. Okay? (···10.1s) As of (···0.6s) last night, whenever Sam and I were talking about
possibly throwing this in as kind of like a bonus example on the fly, I'm like, Hey, you have any
idea what the loan balance is on that house? And so he looked it up (···0.6s) and, uh, from his
app, and he said, roughly the loan balance, if we were to pay it off now would be around
$260,000.
Okay? So if we take 595,000, we (···3.9s) subtract 260,000 from that, (···2.3s) that leaves us
(···2.1s) 335,000 (···0.6s) in equity. (···0.5s) You know what that 335,000 in equity is, (···2.2s)
that is an increase (···2.1s) and our net worth.
(···2.4s) And that's just on one of our houses. Yeah. That's just one house. (···0.7s) And we got a
cash flow of $686 a month in addition to that. So what would've turned out, well, Let me, and we
wasn't even thinking about this when, that we weren't, when that family lost their house, lost
everything in it (···0.8s) that night that the it, the flames were going outta the roof.
The first thing the guy said to me was, I gotta keep the kids in the same school district. (···1.5s)
You know? Mm-hmm. And then we were walking through 'em as they were trying to find the
house, and they just start, (···0.8s) God bless 'em. Their living situation at the time was not great.
Um, Is there temporary, His mom was going through some medical issues and Temporary living
situation that they ran, And (···0.8s) they, and they started bidding on every house that was
available in the market.
Mm-hmm. Whether it made sense or not. I mean, it was just crazy. They were just desperate to
get a place of their own. And they were making offers on, like Sam said, everything. And they
continued to get beat out and beat out and beat out. But I really think that that was kind of God's
plan, though. (···0.5s) You know, it was God's plan that they, they need to be in a specific place,
um, for a specific time for a reason. Right? So, And we had been praying about this separately.
Mm-hmm. And one night I turned and I said, you know what?
I have an idea. And she already knew what the idea was. (···0.6s) And then we prayed about it
together and it (···0.6s) just (···1.6s) made us, you know, you want to leave people better off on
what you find them, Right? Definitely wanna leave people better off on what you find 'em. So
we got this family, um, I texted her, the Mrs and I said, Hey, I said, do you, do you guys have
time to talk and kind of jump on a, a little bit of a conference call, if you will? And she was like,
yeah, yeah, we'll be available here in a few minutes. And they were both still at home that
morning that I sent that text message.
So, um, they called, they were both together, they were on speaker phone, we were on speaker
phone, and it's like, Hey, I'm so sorry that you guys got beat out on the, you know, fourth or fifth,
whatever it was house that you'd made an offer on. Um, we've got an idea of how we can help
solve your problem. (···1.1s) And Sam said, (···0.8s) you know, I don't know how y'all feel
about it, because you'd be right across the street and the kids would be looking at the house that
burned down. Um, but (···0.5s) if you are interested, we are willing to lease you our house
(···0.7s) and we'll leave our furniture in it.
And that way you guys don't have to scramble around to have furniture and beds to sleep in and
things like that. We'll, we'll leave our furniture in it for you. And, um, they were like, we'll take
it. (···0.7s) And it is like, whoa, whoa, whoa. You've not even really seen the inside this house. I
mean, he, the mister had been in the house, uh, one time and kind of had an idea, but he had just
been in, you know, in the, in the foyer area and stuff like that.
They'd never seen the upstairs where the kids' bedrooms would be or anything like that. And she
works from home and it's like, don't you wanna see the house to see if the space is appropriate
for you? And so I gave her the door code. Um, they went over to the house. Whenever they got
free, they went over to the house and we were actually outta town. When they went over, they
went over the house, they looked at the house, (···3.5s) they looked at the house, and they called
us from their car (···1.0s) sitting in the driveway.
(···1.8s) And they were both crying. (···3.1s) They said, I can't believe that you guys would do
this for us. (···2.0s) And that is the power (···2.1s) of using this business to help improve the life
and add values to the life of others. (···1.2s) We're profiting financially from this. Yes, we
(···0.7s) we're profiting financially from it, (···1.5s) but at the same time, (···0.9s) we bless
somebody else.
(···1.4s) We'll catch you in the next session. (···13.4s)
(···12.1s) And welcome back in this segment. I think we're just gonna take a few minutes and
we're gonna talk about a current deal that we're working on. We use private money lending. Um,
it's taken a while. It's a big, big project. So Big project. But it thought, we thought it'd be a good
idea to just walk you through what we did in this, in this whole scenario.
Yeah. How did we fund it? Um, where are we currently at in it, what our strategy is. Um, just to
give you guys some ideas. And then plus, instead of this being like a full on case study, you kind
of see something that's actually in progress at this very moment. We're getting near the end,
(···0.9s) but it's in progress at this very moment. And the end has been a long time coming. So I
wanna start this out by showing you guys what this property, well, first off, let's talk about
(···0.6s) how we got this property.
(···1.1s) Well, (···1.1s) you are an awesome negotiator. (···1.1s) So I think this was a, might
have been a wholesaler (···0.8s) anyway. I think he saw us on Facebook or something. Yeah, It
was a face. It was somebody that we know, (···0.6s) seen this property, posted in one of their
local Facebook group garage cell type pages. (···0.8s) And this house was posted. Um, it had
several pictures of it that showed it in its dilapidated condition, which was actually, the pictures
were very complimentary Oh yeah.
To what the house actually looked like. But it showed it in its dilapidated condition. And Sam
and I are very familiar with that market. Um, we happen to know there's a shortage of houses
that are move in ready, especially like new move in ready, there's a shortage of houses in that
area. Price points are still good. Um, so everything usually sells pretty quickly, uh, whenever it
hits the market.
But nonetheless, somebody tagged me in this post (···0.8s) and this guy had pictures of this
dilapidated house that he was asking $95,000 for. Now I'll, to put it into perspective, um, the
house fixed up, it's on an acre, uh, about 2,700 square feet. Um, three bedroom, two bath, two
living areas, you know, nice setting. (···0.5s) It would probably, it, the market value on it should
probably be around 315,000, um, is what the realtor said.
Fixed up. Okay, now (···1.7s) here's what happened. This guy was asking $95,000 for this place.
And I messaged him and said, Hey, I'm interested this house over on Walker Drive. (···0.9s) And
I said, what is you, the least amount you'll take for the house in as is condition? (···1.0s) And I
waited for a response and he came back and he said, I'll take 75,000. (···0.9s) Hmm (···0.5s)
hmm.
(···1.0s) Yeah. He said, I'll take 75,000, let the games begin. The negotiation has begun. And I
said, yes, I'm familiar with this neighborhood and I'm familiar with this house is at. I'll give you
for it. (···2.0s) And he responds back and he said, (···2.0s) I'll take 65. (···1.6s) And so I respond
back again and I said, my offer still stands. I will give you $40,000 for this house.
(···1.8s) And then he responds back and he says, well, I, I, I can come down. I've looked at my
numbers and I can come down to 55. (···0.6s) And I responded again. And I said, I'm aware of
the condition of this property and how long it's been sitting vacant with no utilities on. And I'm
sure there's a lot of things that may be a little unforeseen. I said, are you aware that while this
house has been sitting vacant for over five years, this guy lived like halfway across the state, had
not seen the house since he bought it in an auction.
It had been a foreclosure. Uh, and, um, I said, I (···0.7s) have, you probably haven't seen this
house. Are you aware that because it hasn't been maintained, that water has run down the hill?
The the street levels kind of here in the lot slopes kind of down like this. (···0.8s) And the water
and the, the ditch had actually not been maintained. So the drainage was running down through
the yard and the corner of the house.
It had this big void hole washed out under the corner of the concrete slab. (···0.7s) And I, I said,
are you aware that this has happened? I said, this house may not be as structurally sound as you
think it is. Now. I had already went and nosed around, of course I had, 'cause I was out in the
area, so I knew that it was gonna require a little bit of repair, but it was pretty solid. The bones
were good on this house. And so whenever I told him this and I sent him a picture of what I had
seen, and I said, (···0.5s) I'll give you $40,000 for the house.
(···0.9s) So he comes back, he goes, (···1.0s) I'll take 47. And I said, I can give (···0.7s) you
$40,000 for the house. And then there was about a day delay in the conversation. (···0.5s) And
then he comes back and he says, I've looked at my numbers again. 45 is the absolutely I can take
for this house. (···0.7s) And I said, I'll tell you what I'll do. I'll give you $42,000 for the house
and I'll pay your closing cost, (···1.8s) which will put you about 45,000.
So you're still gonna net about the same. Why would I offer to do that? Well, one of the reasons
why I would offer to do that is because those closing costs are a cost of doing business and I can
write it off anyway. Right? Right. And, and overall, you know, it was, it was more or less a
negotiation tactic. So like, almost immediately, whenever I messaged him and said, I'll give you
42 for the house and I'll pay your closing cost, (···0.8s) he almost immediately responded and
said, I'll take it.
(···0.6s) And I said, gimme a just a little bit, and I'll send a contract over for signature and we'll
get the money deposited in escrow at the title company and get the ball rolling. (···0.7s) So we'll
be able to close just as quick as they can get the paperwork done. So he started at 95 and you
started at 40 and we ended at 42. 42. And we pay closing cost. Now I know closing cost on
$42,000 is not gonna be that much.
Right? Even if we're paying, we're paying ours and we're paying his, the closing cost is, is very,
very small. So I wanna show you guys here, I (···0.9s) actually went on and I, I was trying to
look for a picture of this house whenever we purchased it. (···0.6s) Okay. (···0.6s) And, uh, what
I had done is I took a video, so it's gonna, it would be real hard for me to show you a video on a
video. So I looked around online different things like, you know, Google Earth and stuff like
that, looking for a picture that was close to the condition that it was in when we purchased it.
(···0.8s) And this would totally make pip cringe. (···2.1s) But check this out. (···3.4s) Can you
see the house in the, in this picture? (···0.5s) Can you see the house? If you look really, really
closely, you can see part of a wall and you can see the roof. (···0.7s) And this is pretty close to
what it looked like when we purchased this property.
It was, there was actually more underbrush in the yard than what shows in this picture. And as
you can see from the street corner, there should be a drainage ditch that runs along in front of
that fence. And it's all grown up and it had not been kept cleaned out. And that's the reason why
the water was, uh, running into the property creating drainage issues and erosion around the slab.
(···0.6s) Now, (···0.9s) I said, we're really close to finishing this one.
I want to show you what this house looks like as of (···1.2s) about two weeks ago. (···1.2s) So
this is it as of about two weeks ago. (···1.0s) It literally cost us in cleanup and junk removal on
this property. And a hoarder had lived there (···1.2s) after they, the, it was a little old lady. She
was a hoarder. She passed away after she passed away. The house had vacant, it got foreclosed
on. The guy we bought it from, he bought it in an auction.
Um, the only thing he ever did with it, he, he had the roof replaced on the house, which they did
a poor job. And we're going to end up replacing the roof again. But the roof on the house,
shingles are only about two years old maybe. Uh, but this, this house had set open, the doors had
set wide open. There were a pack of feral dogs living in the house. There were two bedrooms.
The second and third bedroom in the house was so full of dog poop that you couldn't even walk
in there. (···0.5s) It cost us to clean up the yard to the point that you see it here.
And of course there's been more dirt work done since then. And to empty that house out and tear
down the big storage building that was floor to ceiling full of stuff out back (···0.7s) and haul it
off, it cost (···1.2s) us $22,000 just for cleanup so we could start working on the house. Yeah,
but did we get the house at a discount? Yes. We got the house at a discount. And it is still a deal.
The bones were good on this one. And everybody's thinking, man, this market's like super hot.
That's, that's a nice looking house. And we still got a ways to go on the outside. It's gonna have
some nice shutters on it, some post across the front on the porch area. And the back has turned
out real nice too. We poured a multi-level, uh, concrete patio. It's cleaning up really, really good.
All we have to do is finish. I know all we have to do is finish. So let's switch over here to our
visualizer. Make sure we're still on here. (···1.4s) This is how we funded this deal.
Now, thankfully, we let people know what we do, right? We have those conversations, we build
relationships. People know what we do. People in that area know what we do. We're kind of like
the go-to folks if somebody has a problem with a property. (···0.5s) So when somebody's seeing
this property posted, they immediately thought about us. You, you see what, how that works,
right? They immediately thought about us. You always wanna let people know what it is you're
doing for a living. And a lot of those folks, um, in that area, (···0.7s) they follow us on
Facebook.
Uh, we do Facebook, we do Instagram, um, we do some of the other social media platforms. But
Facebook and Instagram primarily is our main area of focus because people that, um, it is just
our target audience spends more time on those platforms. So (···1.0s) because of that activity
over time, (···0.8s) we've created kind of awareness about what we do. And more or less have
brand branded ourselves as being the premier experts in real estate investing and problem
properties.
(···2.2s) Okay? So (···2.4s) We bought this property, our pp (···0.7s) our sales price purchase
price (···1.0s) was $42,000. That was our sales purchase price. (···0.6s) Okay? (···0.7s) Now you
remember I said we had closing costs and we are totally winging this one. I did take a moment to
pull up and look at specifics like what the closing cost was and the tax credit and things like that,
that would affect the numbers.
Okay? So $42,000 was our purchase price. Our closing cost was 24 24 30. Okay? So let's do a
(···0.8s) little addition here. All (···4.3s) right? We got 42,000 (···0.9s) plus 24, 24 30, (···6.7s)
okay?
(···2.1s) Almost 45,000. Dang, look at that. Almost 45,000. Okay? (···1.5s) Now, we did put up
an earnest money deposit (···3.2s) of $500, okay? Um, we did put up an option fee (···1.1s)
because quite frankly, I wanted to get over there and act and have my contractors walk through
the house so we could get a good idea of (···0.7s) the scope of work that needed to be done.
So we made sure we included, we actually put in, I believe it was like a 30 day option to cancel
the contract. If we decide we want to walk away from it, always have exits, right? (···0.7s)
There's been times throughout this project, I wish we had exercise. (···0.6s) This is true. This is
true. Sam gives me a hard time (···0.7s) whenever we take on these types of projects.
And I found them and he didn't find them. He always gives me a, like a really hard time. But do
they always make us money? They do. They do make money, right? All right. Now at closing,
we also received a tax credit. (···0.7s) And if you remember from previous examples where we
talk about tax credits, the seller was responsible for paying the property taxes from January one
through the date that we closed.
So we got a tax credit for $286 (···2.2s) and 59 cents. Okay? (···1.2s) We closed on this in May.
(···0.7s) Yes, actually we're, we're right at the 12 month mark, right at the 12 month mark on this
project. It has been a bear of a project, all right? Not the ideal situation, but I would say in a
normal, um, normally like pre covid before supply chain issues and materials cost varying so
much.
Um, I think we could have been in and out of this one in six months, (···1.0s) maybe seven.
Okay? (···0.6s) So we got 44,000 424 30 (···0.6s) that was, that we needed to pay at closing, but
we'd already paid $500. We'd already paid the hundred dollars okay. (···1.9s) That we got credit
for. And then we also got credit for their part of the taxes for the year.
That way we're responsible for the entire tax bill at the end of the year. Okay? (···1.5s) So that
(···0.9s) gives us 43 5 37 71. I (···0.7s) want you to stop and take a moment and think about
(···1.6s) how many ways could you come up with approximately $45,000 (···1.8s) after what
you've learned so far? How many ways could you come up with approximately $45,000? Could
you maybe use credit cards to come up with $45,000?
Could, (···0.7s) could you possibly use a JV partner to come up with $45,000? Absolutely.
Could (···1.7s) you possibly use a hard money lender to come up with $45,000? (···1.8s) Would
it be possible that a community bank might, would finance this (···0.5s) and be, and you could
get the $45,000 you needed to close, or approximately 45,000 that you needed to close and have
money left over to do the remodel a project. Mm-hmm. You could do a peer-to-peer loan and
have Money to close.
Exactly. There's things out there called peer-to-peer lending, um, that is unsecured loans that
sometimes, you know, they'll go down to pretty low credit scores even on those. Mm-hmm. Um,
you know, in the, what, they'll go down to about a 600, usually about a 600 credit score. And for
peer-to-peer loans, now they do limit self-employed to about $15,000. Uh, but you know, the
better your credit and, and of course you gotta be able to afford the payment on it does come
with a monthly payment, but there is no pre-payment penalty.
Um, you can usually get up to easily up to $50,000 with good credit and documentable, uh,
income that you can repay it. So shockingly enough, I've seen students over the years get 20, 30,
40, 50,000. Some of 'em do, um, like what we call credit card sourcing and get 80 or a hundred
thousand dollars in order to be able to have access to capital to be able to do property deals like
this. So there's all kinds of things that you could do in this type of situation to be able to get
approximately $45,000 to be able to close on this property deal.
Okay? (···1.0s) So how did we get the money? Basically what we need to be able to do this
project (···1.0s) is we need four, approximately $45,000 to close it. And then we need $150,000
to do the remodel on the property. We have to rewire the house. The wiring was shot, the
squirrels had gotten in there and chewed things up.
Part of the plumbing was bad. Um, we found out the utility room, the, the, um, the pipe where
the gray water goes out when your washing machine empties out, it was never even tied into the
system. They just let the water run out on the ground. (···0.8s) So we had some plumbing that
had to be done. Yeah. Um, electrical. And this is not something you want to do on your first time
deal or this second or third as a new investor, if you come across something like this, my
suggestion would be wholesale it.
Okay? But we're very experienced in dealing with these types of properties. But we had to do
some foundation work and reinforce the foundation. Um, we (···1.3s) had then we Had to rework
the whole air conditioning system. The whole air conditioning system had to be replaced. Yep.
Um, we had to redo every electrical wire in the house. Had to be stripped out and replaced with
new, um, new hot water heater. Um, gosh ripped, totally gutted the bathrooms out. We took this
house down, took all the sheet rock out, literally took it down on the inside to the studs and just
started building it back.
New cabinets, new everything. Okay? (···1.7s) So $150,000 remodel here. So in essence, if I'm
right at 45,000 (···2.6s) and I need $150,000 (···1.8s) to remodel this house that brings you up to
195,000, let's just go ahead and round it up and say we need 200,000, okay?
Because there's always gonna be a little something, something in there. You know, maybe we
need 200,000. Oh, Right, we're rounding up. (···1.9s) So what do we do? We (···0.9s) borrowed
$200,000 to do this property deal with, how did we borrow the money? (···1.0s) Private money.
Private money lending. We used a private money lender for the $200,000. So (···2.2s) we took a
private money loan (···1.7s) for 200,000. And this was from a family member, right?
It was from a family member, or it is from a family member because they're not paid off yet, but
they'll be paid off by the end of the month. (···0.9s) Okay? So (···0.8s) $200,000 and then we
have to take away that 43 537 71 is what we had to take to closing. (···1.7s) So we got 1 56, 4 62
29. Okay? (···1.9s) Now we put in the $500 and (···0.5s) the a hundred dollars that came out of
our pocket whenever we put the property under contract.
So let's subtract $600 more from this (···1.2s) so we can go ahead and replace our money.
(···0.9s) So that brings us to 1 55 8 62 29, okay? 1 65, oh, (···1.7s) I'm (···2.2s) sorry, 1 55, 8 62
29. (···1.0s) Now we have some builder's risk insurance on this property and because it is a
larger property and insurance rates has gone up, the builder's risk on this one.
(···1.8s) So a little pricey from what we're used to seeing, okay? Is $1,800. So we gotta (···1.3s)
pay that 1800. (···1.8s) So I'll use this with 1 54 62 29, okay? 154,000 62 29. (···1.5s) Do we
have enough money to do that?
$150,000 rehab? Yeah, (···1.5s) we do. We do have enough money. (···0.6s) All right. So
(···0.9s) we are almost done with rehab on this property. So here's what we're going to do. Okay?
(···3.1s) So this property, I (···1.7s) actually had one of the local top performing real estate
agents come over and walk through it just, uh, probably about two or three weeks ago.
(···0.5s) She walked through it and we're like, what do you think we could get for this property?
And she says, well, if it was in a little different part of town, you'd be able to get a lot more for it.
'cause you kind of gotta have to go through a little bit of a trashy neighborhood to get to the good
neighborhood. (···0.7s) And, uh, she said you, if it was in a different location, you can get a little
bit more for it, but you know, we all know you can't change the location of the property. And I
said, well, what could we pro it at to be able to sell it quickly and efficiently? Right? And she's
like, yeah, you could probably process it as low as 300,000, but you could probably pull three 15
because it's gonna be a brand new house.
So let's look at three 15. (···0.8s) Now remember we took that private money loan for 200,000
(···3.4s) and the family member that loaned it said, I'll loan you the money, but all I want in
return is I wanna be able to make $10,000. And I said, well, (···0.6s) we might have your money
for a year. I wanna be able to make $10,000 if everything shakes out, well, we're gonna pay 'em a
little bit more because we're used to paying 10 to 15% for private money, (···0.8s) but $10,000,
(···0.7s) that equates out to 5%, if I'm not mistaken.
10,000 divided. Oh, (···1.2s) 10,000 (···3.6s) Divided by 200. (···2.5s) Yep, 5% (···0.7s) so that
they're looking for a 5% return. Okay? So they wanna make, we'll have to pay them back
(···0.6s) 210,000. (···1.3s) That will be what takes to pay it off.
(···0.6s) And did I mention this private money lender didn't want us to make monthly payments
on the loan. They just want sim simplicity. So private money lender just wants the simplicity.
Well, when you're done with the property deal, you can just pay me the principal and the interest
then. So no monthly payments that helps us with our holding costs. All we have is basic utilities
on this one, right? So if you take (···0.6s) 315,000 and (···0.9s) you subtract 210,000, (···2.4s)
that leaves us about $105,000.
Okay? (···0.7s) But we're going to have some closing costs. So we're gonna have realtor fees, uh,
we're going to have some closing cost. (···0.8s) And I just did some quick estimates on it before
we started this example. And I'm estimating our closing cost (···1.2s) should total up with realtor
fees and everything involved about $18,000.
So (···1.2s) 105,000 minus 18,000 (···2.9s) leaves us $87,000. Okay? $87,000. So (···2.6s) is
that a pretty good profit? I mean, even though it's a big project, it's taken us a year to do it
(···0.7s) because of the supply chain issues. (···1.5s) Is that a pretty good profit? There's A little
bit of a shift.
What are we doing now with the project? (···0.7s) There is a shift. First off, let me, let me state
that, um, Sam came up with this idea. (···0.8s) Sam totally came up with this idea. You act like
You're surprised. No, I'm not surprised at all. You come up with great ideas and you, you guys,
whenever you go through our live in person class, it's a totally different vibe than this video. And
you guys will learn that Sam, (···0.9s) he comes up with some great ideas.
It's a whole different dynamic whenever we're live in person and he comes up with some great
ideas and when he opens his mouth to speak, it's usually extremely funny or extremely profound.
(···1.5s) So Sometimes inappropriate, (···0.6s) Not usually inappropriate, not usually. (···1.7s)
So anyway, he does like to make a lot of jokes, but yes, Sam came up with this great idea
because we stand to make a, a pretty good little chunk of profit here.
And the entity that we're doing this transaction under has got quite a bit of earned income
coming through it. And earned income is taxed at a higher rate than passive income. (···0.5s) So
Sam, his mind starts thinking about how can we save money from a tax perspective? So tell him
what you came up with. So like we said, this house is just almost finished. Okay? And then if
you remember, we talked earlier about, uh, like the mortgage rates have creeped up a little bit.
There's a little bit of volatil volatility in that. (···0.7s) So (···1.8s) what we came up with was
why don't we do a (···0.7s) cash out refinance (···1.3s) on this property? (···0.8s) That way,
(···0.7s) you know, no matter what the interest rates do, (···0.9s) so in this situation right now,
we've got private money, we've done the rehab, (···0.5s) it's ready to sell.
Okay? What if it, um, because of interest rates takes a little bit longer to sell. Mm-hmm. What if
it takes six months to sell (···0.8s) then, you know, we still got private money costs. We're still
holding this not to mention the tax implications from being earned income. So (···0.5s) Can I just
interject something here? Yeah. For illustration purposes, in most of your markets guys, this is
not something that you're necessarily need to be concerned with. But in this particular market, it
is a town of about 3000 people (···0.6s) and we know what the median income range is for those
3000 people.
(···0.6s) And selling it before rates start going up would mean somebody would probably have
about 11, $1,200 a month house payment, but with a recent bump up in rates, um, that would
throw their house payment probably to 17, $1,800 a month. And in that particular area where it's
not very populated, having that, the difference between a 1200 month payment and an $800 a
month payment could take some of the buyer pool out of the equation.

So we wanna be able to have options, right? We wanna be able to have options on exit strategies
for this property, which we've got plenty of exits that we could take with this property, multiple
things that we can do. But it, doing the refinance kind of serves a dual purpose, doesn't it? Mmhmm.
It allows us to be in a position to where the debt is stabilized in case we need to go a
different direction with it. But what else does it do? (···0.9s) Saves money on taxes. Saves
money on taxes, right?
Because we're taking out a refinance and we're gonna refinance this property for roughly
$240,000. It's (···1.0s) gonna cost us probably a couple thousand dollars in closing costs to be
able to do that, which is okay, it's a cost of doing business, but it gives us plenty of options to
where we feel absolutely safe. So if interest rates shoot up to 10% tomorrow (···0.9s) on, you
know, for a 30 year fix for your normal buyer, we still can make money with this house even if it
doesn't sell right away.
Now, personally, I think we'll be done with this property probably in about two or three weeks,
and I think that it will probably be under contract within five to 10 days. (···0.7s) But what if,
(···0.9s) what if interest rates suddenly overnight? I mean, they went from three and a half
percent to almost 6% within an, with just a few days, within a few day period. So that market's
extremely volatile right now. So what if the rates jump up? You know, I don't wanna get stuck
owing somebody $210,000 and not being able to liquidate the property.
So as you learn these strategies, you always look for what's my exit A (···0.7s) what's my exit B?
You know, maybe even exit C, how many different ways could I make money with this
property? So our ideal situation is to sell it mm-hmm. And be done with it. And that's still what
we're going to, that's what we're pursuing is that's the plan. That's the plan is to go with option A,
right?
But with Sam's idea of going ahead and refinancing and pulling the capital out of the house, I did
some quick estimates (···0.9s) that pulling that capital out now it'll be able to provide us about
(···0.6s) about 20, probably about 25,000, maybe a little bit more cash on hand immediately
instead of waiting to it sells. And that's after we account for all the debt, right? All the holding
costs, all the debt. And we didn't take our holding costs out there. So it's a little less than 87,000,
okay?
Uh, but all the costs, all the debt, okay? It allows us to be able to account for, for that and have a
little bit of cash on hand right now, but it still leaves us in a good enough and we do a 80% cash
out refinance. It still allows us enough time, um, to be able to do whatever we need to do with it.
And then when we do sell it, we'll probably end up profiting roughly about another 50 plus
thousand, 50, $55,000 upon sell of the property.
(···0.5s) Now what if our worst case scenario happens? Well, We can lease option. Let's back up
a little bit. So the 25,000 that we put in our pocket from the refinance, if it takes 2, 3, 4 months to
sell, (···1.4s) then we've got time. We've got that money there to make the payment on the
mortgage that we now have. Absolutely. (···0.7s) So, and then if it doesn't sell in that time, we
can, all right, let's change game plans. Can we lease option this property? We could absolutely
lease option it. And I ran the numbers on that when we were discussing this.
And if we lease option this property for three years, I believe that our profit on it would end up
being just over a hundred thousand dollars. (···0.5s) Could we rent the property? We could rent
the property in cashflow as a standard rental. So plenty of exit strategies. (···0.6s) So this is the
name of the game guys. You guys are just learning. We want you to learn enough to where
whenever the market starts to shift, you can stay safe by being able to shift with it. Okay? Might
sound a little bit scary right now, but as you do these deals and you start learning these methods
and doing it hands on, it becomes second nature.
But until it becomes second, second nature, that's why you have the team. That's the reason why
you have us to lean on. You have us to run your ideas past and us give you suggestions on
different things that you can do. (···0.5s) Yeah. Because by yourself, you'll never remember all
your options. True. So always be talking to the team, talk to us (···0.6s) and (···0.7s) you'll get
all kinds of ideas that you can move forward with.
Yeah. But pretty cool little example. Just wanna show you guys this on the fly. We will be right
back. (···12.9s)
(···11.1s) Welcome back. In the last session, we were talking about private money lending. So
let's do a case study (···0.6s) on private money lending. This is a actual property deal that Sam
and I did, uh, where we utilized a private money lender. Now, (···1.2s) have you guys noticed
that every example we do is actually property deals We've done ourselves, right?
And there's a purpose for that. The reason why we like doing that is showing you how it was
applied in real life. Again, the numbers on this one, this house is that we we're using for an
example today. It, it's worth way more now than it was whenever we did it. Um, but nonetheless,
be sure to pay attention to the strategy in which we used. It does not matter what the price point
is, so pay attention to the strategy in which we used.
So this property deal is 69.09. Alma, this was just outside in a kind of suburb, if you will, of
downtown Fort Worth is a four bedroom, two bath, two car garage built in 1972. Um, on a small
lot 0.12 acres. You know, just a small, small lot. Mm-hmm 1,278 square feet. Brick house has
central heat in air, which was in good condition and it was a cosmetic rehab. The house just
needs some general cleaning up and folks always ask, well, how do you find your property
deals?
You know, um, on the last example that we did, you know, it was the community bank example.
It was a personal referral (···0.5s) or a personal contact, if you will, on this one. It was actually a
wholesaler had sent out a bulk email and we picked up on it and I was like, Hey, that looks like it
could be a deal. I did a little digging around, they were advertising it as a three bedroom, two
bath. (···0.8s) And whenever I did my digging around, what I found out is it was truly a four
bedroom house.
Well, in that particular market, at a four bedroom house would b bring about $15,000 (···0.8s)
more, then a three bedroom would. So as a three bedroom, the numbers would've been too tight
for it to actually be a deal. But as a four bedroom house, it worked out very, very well, and it
made the house more marketable. So let's look at the numbers. (···1.0s) We purchased this house
for 79,000. (···0.6s) It had a market value of 150,000.
You notice that we noted the dates on this one. (···0.6s) June, 2017 is when we purchased it. It
was a cosmetic rehab. Nothing too critical on this one, but we, we didn't sell it until January,
2018. (···1.0s) Why was that, Sam? Do you remember? Well, it had something to do with
contractor issues. (···0.7s) Yes. Yes. We had some contractor issues. (···0.6s) And, uh, this is
why if you're going to fix and flip properties, you definitely wanna make sure that you're being
educated properly on how to put things in place and, and monitor the progress, whether you don't
have to be on site every day to monitor the progress.
But in this particular situation, the contractor went in, was doing work on it, and if I recall
correctly, he was trained to bill periodically for more work than he had actually put in so he
could float his own payroll. (···0.7s) Yeah. Yeah. So we ended up firing him and, uh, we had
another contractor that was working on another larger project for us, and we had to wait until he
finished that project so he could come in and wrap up on this one.
So that was the reason why there was such a gap in there, which actually increased our holding
costs. But because we knew how to set the deal up correctly, um, we still were profitable on it.
So (···0.7s) our, let's go on and talk about our other expenses, that fact factors into this deal. Our
builder's risk insurance on this one was $900. Our purchasing closing costs was 1000 766 0 9.
(···1.6s) Our selling closing costs with realtor fees was 6,000 839 39.
It took $25,000 in repair to fix this property up. And our holding cost was about $150 (···3.5s)
per month for utilities. Okay? This was our financial situation at that time. We had no money in
savings. Why did we have no money in savings? I mean, we were pretty well into our, our
endeavor as real estate investors. We was very well established. You'd already left your
corporate job.
I'd left my corporate job. So why did we have no money in savings? That was a long time ago. I
don't Remember. 2017. Yeah. We never have money in Savings. Exactly. We never have money
in savings. Right. You know, some folks, they like to keep a a, a cushion in there for a rainy day
fund, and that's okay. But as Sam and I become more skilled as investors, I mean, we learned
how to do this with no money in savings, right? We have resources that if there's an emergency
we can pull from, but we keep no money sitting aside, we always have our money working.
All right? So we didn't have any money in savings. Uh, we had about (···0.5s) $300,000 in
available credit card limits at the time. Mm-hmm. Um, of which you guys seen Sam's book.
We've obviously grown that quite a bit over the years. Uh, we had about $50,000 (···0.6s) in
liquid cash assets. So liquid cash assets, that was basically cash that was flowing into and out of,
you know, the bank account. Kind of what our average balance was at the time. Um, and that's
for, you know, on our business that we did our fix and flips in, um, all of our other funds, like I
said, tied up in property deals.
So here's the problems that we had to solve. It's how are we gonna purchase this property and
build the business and build business relationships without using a bank? Could we have used a
bank on this one? We absolutely could have used a bank on this one, but, you know, we like to
be creative every opportunity we can. well, also, This was a wholesale deal, so we didn't have a
whole lot of time to get appraisal and all that. True. Very true.
We did not have whole lot time to close this. It was one those situations, I think it had to close in
like 10 days or something like that, right? Which some of our banking relationships could have
probably pulled that off. Um, but nonetheless, the path of re I'm a big fan of going down the path
of least resistance and the path of least resistance in this scenario was using a private money
lender. Okay? So the other question that we had to answer is, how are we gonna fund the
$25,000 in rehab cost? (···0.7s) And as always, whenever we look at any property deal, we are
looking, how can we construct the deal to make the r o i infinite?
(···0.5s) Okay? So let's take a look at the numbers. (···1.4s) We have our purchase price (···1.9s)
of 79,000, okay? (···2.1s) And we've got some closing costs involved in that, (···2.5s) which was
1000 766 0 9. (···0.5s) I (···0.9s) have (···2.1s) one job.
(···1.0s) You have one job (···0.5s) worth calculator 1760 6.09, (···0.8s) okay? (···0.6s) 80,000
766 0 9, (···1.6s) 80,000 7 66 0 9. (···2.4s) That's what we need to be able to close this. But we
got to (···1.2s) Boston Builders risk insurance too, don't we? That was 900 I believe.
Mm-hmm. (···2.7s) 81,000 666 0 9. (···2.6s) And we need some money for repairs. (···4.0s) Uh,
So we need 25,000 (···1.1s) for repairs, (···3.9s) and that gives us what? 106? (···0.6s) Yep.
(···4.5s) 106,000 666 0 9.
(···1.7s) Okay. (···1.7s) Now (···2.1s) how much money are we going to ask for from this
private money lender? Do you remember what we asked for? I (···1.7s) think we only got
95,000. We did only get 95,000 from the private money lender. And the reason why we only got
95,000 from the private money lender was because she had a hundred thousand dollars that she
could lend out.
Um, but she kind of wanted to keep a little bit setback just in case of an emergency. (···1.2s) So
we did not cover exactly all of the cost on this one. So how about our holding cost? What was
our holding cost? Uh, one 50 a month. (···1.8s) Our holding cost was $150 per month. (···1.3s)
And we had this property right at seven months. (···1.0s) So what was (···0.6s) our total
holding?
1,050. (···0.7s) $1,050. Okay, (···0.9s) so we know how much money we need. (···1.0s) We've
got our closing costs here. Okay, (···3.1s) now (···5.7s) let's take a look at this. (···1.0s) So we
got our private money loan (···3.5s) for 95,000, okay?
Mm-hmm. (···0.9s) So that 95,000, she wired it straight to the title company, (···1.0s) of which
we needed the 80,000 766 0 9. (···0.8s) Okay? What do we have left over? Lemme get my handy
dandy calculator. (···4.5s) 95,000 (···1.7s) minus 80,000 766 0 9, (···0.9s) and I hope you guys
are pulling your calculator out, working alongside of us here.
(···0.8s) 49,000, 14,000. I'm sorry, 2 30, 3 90. I haven't had my second cup of coffee yet this
morning. 14,000 2 33 91. 14,000 2 33 91. All right. So we have enough cash to close. All right?
Now (···11.1s) we had to pay our builder's risk insurance.
So let's subtract another $900. (···3.1s) So when we subtract the other $900, (···0.6s) that leaves
us 13,000 333 91. (···0.8s) Okay? (···1.3s) So we do have a little bit of money left over to help
go towards the repairs, don't we?
Mm-hmm. How are we gonna pay for the remainder of the repairs? (···0.9s) I would say credit
cards. That's exactly how we paid for the remainder of the repairs, was using some credit cards.
So we used some credit cards to help bridge that gap. (···0.8s) All right, (···0.7s) now (···1.2s)
let's look at what the numbers look like whenever we sold this property. (···2.0s) So the sales
price on this one, $150,150,000. Okay? We had some closing cost on the sale of that, which was
6,000 839 39.
(···12.4s) It's 150,000 minus six three, I'm sorry, 6 8 3 9 3 9. Okay? (···2.6s) That leaves us with
(···1.3s) 140 3001 60 61. (···1.6s) Okay?
(···0.8s) Now (···1.7s) our principal payoff (···1.6s) on this hard money loan (···1.9s) was
$95,000, (···2.6s) right? (···12.7s) Right. So that leaves us $48,160 and 61 cents.
Now, we also had to pay that private money lender some interest too. (···0.8s) So, man, the
interest on the private money loan. (···0.5s) So this was the payoff, okay? (···1.1s) The interest
on the private money loan was $8,312 and 50 cents. So we're gonna subtract $8,312 and 50
cents. That brings us down to (···1.5s) 39,000 848 11. Okay? Now, did we put some money on
credit cards?
We did. So we had $25,000 (···16.5s) worth of repair, right? (···1.1s) We had some money left
over from the private money loan. (···0.7s) So if we subtract that 13,000 333 91 (···2.4s) that we
were able to use towards the repairs, that all leaves us (···1.7s) 11,000 666 0 9 (···1.7s) that we
put on credit cards.
(···3.3s) So we gotta pay that off. (···1.6s) So now we're at 848 11. Now we're (···1.3s)
subtracting our 11,000 666 0 9. (···3.7s) That leaves us 28,000 182 0 2.
I like how you (···1.3s) round the numbers up to make it simpler. (···0.6s) I know, right?
(···0.9s) Well, you know, I am an analytical, so if I get the exact numbers, I'm usually going to
use the exact numbers. If I don't have the exact numbers, then I'll round it to the closest
approximate. (···0.5s) Okay? So, okay, let's see. Where are we at here? We need, we got some
holding costs. Okay, we got our holding costs. What was our holding cost? 1050 $1,050 minus
1050.
That leaves us (···3.7s) with 27,000 132 0 2. 27,000 132 0 2. So where'd we get (···8.9s) the
money at to purchase this property? Private Money lender. Private money lender. (···0.7s) Where
did we get the money at to complete the rehabs? Credit Cards. Credit cards. How much of our
money did we use in this property deal?
None. (···0.6s) Absolutely none. Yeah. The $1,050 holding costs. We paid those monthly
utilities as we went, but did we reimburse ourself for it? So we made the deal pay us back. So we
really had, it was a wash. We really had no money left in this property deal, (···1.5s) but we
made a nice little profit there. 27,000 a hundred and thirty two oh two. (···0.6s) Now, let's flip
back here (···0.6s) and look (···1.7s) at our slide (···1.1s) Going in real estate and learning these
different strategies and learning how to do it with no money.
(···0.6s) If you just did one deal like this a year and added $27,000 to your (···0.9s) income, did
that change your life? Yeah. Think about it. Whenever you're first getting started as a real estate
investor, if you could add $27,000, how (···2.5s) many bills could you pay off of that? Could
you pay off your credit cards that you've charged stuff on that's not making you money?
(···1.0s) You see, that's, that's what we did. 'cause we had a lot of credit card debt that was not
making us money when we got started as real estate investors. So every property deal that we did
for the first few years, uh, probably year and a half, two years, (···0.7s) every property deal we
did, we took every dime of what we made and we applied it to paying down that debt. And that is
how I was able to leave my job as quick as I was able to leave my job because we were reducing
the bad debt or monthly payments that was going out.
(···0.8s) And so when it got time to where I could leave my job, I was able to do so because it
cost us less to be able to sustain on a personal level while we build our business. (···1.4s) Yeah.
Yeah. I, I know getting started, it's frustrating. You're making offers and you're getting all these
no's, but you will get a yes. And when you do get a yes, and the numbers work and you do it the
correct way, hopefully with none or a little of your own money, (···0.8s) and then you get a big
payout, (···0.9s) you know, you don't have to do (···0.6s) 17 a year, one or two deals could
change (···0.7s) the outlook seriously.
Absolutely. I mean, and it's truly, and Sam says something very important. He says, you're gonna
get some noss, but you get the yes. (···0.7s) Right? And how, what kind of impact is that Yes.
Gonna have on your life? And I think that's extremely important to process and understand
because you know, when you're brand new, you're excited, you want, you know, a deal to go
through and a deal will go through for you, right?
But you have to be considered, what's one of the seven rules of in investing? Always be making
offers, right? You gotta be making offers to be able to get through to find the right deal where the
numbers work, and you're able to put things together and follow the lease path of resistance.
Okay, so going back here to our slide, (···0.6s) think about how we constructed this property
deal. How many times can we repeat this process (···0.6s) Many times as you want? (···0.7s)
We're using none of our own money, so we don't have to worry about running outta money
because we're using somebody else's money.
We can do it as many time, as many times as we want. Now what about, and this is something
Sam loves, what about the benefit of using credit cards? (···0.8s) What's the benefit of using the
credit cards? Well, I get the points Exactly, and the Airline miles and the hotel stage and all that.
Yes. So we let our business fund our fun stuff, you know, our travel. So we have all these travel
points, you know, we got cards with cash back, we have cards that we get, points that we can
spend on Amazon for things that we're gonna buy anyway for a personal household.
And you know, what's really cool about it is over the years, you know, we've stacked up so many
points, and the more you learn how to use this, it, it's a big life hack, I think. Um, but our
youngest daughter got married about two and a half years ago, and whenever she got married,
um, our part that we offered as their wedding gift was we were going to send them on their
And (···0.7s) it's like, where do you want to go pick where you want to go? Well, they wanted to
go to Hawaii. (···0.5s) So we sent them on a honeymoon in Hawaii, week long honeymoon hotel
downtown on the beach on Y Kiki beach corner room, double balcony, where they had a city
view and an ocean view. Um, and here's the thing. She thinks we probably spent like eight,
$10,000 sending them on their honeymoon.
I think it cost us what we, we had to pay some fees and some taxes. I Think it cost 980 bucks,
980 bucks for us to send them on their dream honeymoon. So whenever you're, you keep this in
mind, is your life hacking, you're like, if you're adverse to using credit cards, using credit cards is
a good thing as long as you're using them to make money, right? And then the benefit of that is if
you have cards that have points that what you can use towards things that you and your family
like to do, then that's a, it's a win-win situation.
Okay. Now, the benefits of using a hard money or a private money lender in this type of
situation, what are the benefits in that you see on this? It's, it's extremely flexible. You notice that
this, this property deal took almost seven months (···0.8s) to be able to close because the
problems with the contractor, well, our private money lender, which we had done multiple
property deals with in the past, our private money lender knew us, trusted us, knew we did good
business, loved the, the interest rate that we were paying her.
I think we were paying her 10 to 15% depending on the size of the deal. Mm-hmm. Loved the,
the rate that she would, the rate of return that she was getting. Loved the idea it was secured by
real estate, that she could be the bank and be as secure as a bank doing a mortgage in, in, in her
investment with us. Okay? (···1.0s) Whenever that situation occurred, because I had that
relationship, I gave her a call and I said, Hey, listen, we've run into a little bit of snag.
I just want to keep you updated. And that's something that these folks like your, your private
money lenders, keep them updated, right? Right. Keep them updated on the, on the, on the
progress of the project. That way they don't feel like they're being left out and their mind starts
wondering, thinking, oh my gosh, did they take my money and run? You know, so well, You
don't want 'em just call. You don't want to call just 'cause you need money either. You want to
build that relationship. Yeah, building the relationship is extremely important.
But whenever I called her and I said, Hey, we've run into a snag. (···0.6s) We fired our
contractor, we do have another contractor, they're finishing up another project for us. And, and
her question was, well, why didn't I get to fund that other project too? (···1.2s) So I was like, he's
finishing up another project for us, but as soon as he's done with that one, he's pulling his crew
off. He'll be over to finish this one. We're gonna run a little bit long. Can we get an extension on
our promissory note with you?
And she was like, oh yeah, sure. She says, that's not a problem. (···0.6s) And she says, how do
we do that? And I said, well, you know, it's pretty simple, you know, we just have a little one
page document that allows for an extension that we both will sign and, and put the date in there
that we're extending it to. Um, so basically it took me about two minutes to go fill in a blank on
an extension form. I emailed it, I signed it, emailed it over to her, she signed it, sent a copy of it
back to me, added it to the file, and we were good to go.
And from her perspective, because we already had that relationship and we always paid off on
time or a little bit early, um, from her perspective, she looked at it like, well, they're being very
professional about this, because they kept me informed. (···0.5s) They put the arrangement in
writing (···0.5s) right for me to add it to my file. So she felt secure in being able to give that
particular extension.
Okay. So (···1.2s) always communicate with your lenders, keep them posted. Some wanna be
more updated, I guess, than others. I would say at the least. At least send an email out about once
a week. And if it's a big project, maybe once every 10 days, and just updating 'em to the pro
process, you know, and the progress on it. You know, here's what we were, here's what we were
targeting this week. This is what we were able to get done. You know, we're about a third of the
way through process at this point, or we were about half the way through the process at this
point.
You know, just keep 'em informed of how, how it's going. Uh, they appreciate the
communication and it does not matter (···0.7s) what type of property deal that you're doing. It
doesn't necessarily have to be a fix and flip, but anytime that you're leveraging someone else's
money, (···0.6s) keep that line of communication open. Like Sam says, it builds the relationship
and it keeps doubts from creeping up in their mind on how you're handling their money.
(···1.0s) All right guys. So we are going to jump into another, um, another example, another case
study. I promised you we'd do one on the fly. Yesterday, whenever we were recording the prior
session, I promised that we would do one on the fly and um, on a property deal that we're
currently, currently working on to show you how we put the deal together. So (···0.8s) we'll see
you in the next session. (···12.6s)
(···11.3s) And welcome back. (···0.6s) So in this segment, we're gonna talk a lot about (···0.9s)
big box banks, (···1.0s) maybe get into mortgage brokers a little bit, but let's talk about big box
banks for a minute, and it won't take long. (···0.7s) So you're going to, (···1.5s) your tenant
buyers will deal with big box banks.
Most people that are getting a mortgage are gonna deal with your (···0.5s) Wells Fargos, your
Bank of America, your Chases. Um, but you're not gonna use them as much to buy property, I
don't think. No, I agree. (···0.7s) So, uh, number one, they're not gonna help you build a business
when you're buying, like short-term rentals or rental property or apartment buildings. (···0.6s)
They're highly regulatory. Um, so it is all about you When you're buying property with them, uh,
they, you'll have to fill out an application.
There's no relationship really. (···0.5s) The people that's in the branches that you go to don't
make the decisions. They're just, they're just taking your application and passing it on to the
bigger, the main office, the corporate office, if you will. Yeah. You're pretty much in just an
account number with them. Yeah. And they're, and you know, they're everywhere. You got a
Bank of America and Chase on every corner. So, um, when they're nationwide like that, they
don't have any c r a requirements, so they're not looking for specific types of loans.
They get that across the board. Um, you've got to be the round peg that fits in the round hole.
(···0.9s) There's no variance from that. Yeah, no common sense lending with these guys. None.
(···0.6s) And, uh, uh, like I said, there's no relationship factor, tougher qualification because
they're looking at you more than anything. And they have very limited programs. And the big
reason for this is, you know, we talk about portfolio lenders (···0.7s) and, um, secondary market
lenders.
So what these big box banks do is they take a bunch of mortgages, they package 'em all together,
and then they sell it to Wall Street. That's why when you go get a mortgage on your home that
you live in, now, you (···1.4s) know, within a week or two, sometimes you're getting a letter that
that mortgage has been sold, send your check to a different address, a different company
altogether. Well, and if you've ever done a mortgage for your own home through one of these
types of lenders, you probably realize they drag you through what I call the underwriting mud.
It's like they want everything shy of a blood sample in you're firstborn to be able to underwrite
your loan. You'll go one pass through underwriting, they'll come back with a whole nother list of
stuff that they need. Um, you go through, you provide all that. They go through the next pass and
sometimes they lose it and you gotta provide it again. Right. Their, their underwriting
department's usually located in another state than what you're in. Um, you know, you go,
sometimes you go through two or three passes of underwriting before you ever get to, well, we
have permission to close.
And then you gotta go through the closing process and then preparing all the documents and
getting into closing. And there's a lot of red tape involved. Not to mention that most of their
loans, if you finance more than 80% (···0.6s) of the appraised value, they're gonna require p m i
insurance. So remember we talked about that earlier, P m i, private mortgage insurance, That
insurance, you pay to protect them against You, you in the case Yeah.
That you pay to protect them against you not paying. Exactly. So That's just one of the ways they
make money. But, so that's an added cost in, in doing the loan. Um, now some of the, I guess
pros, if you will, of working with these types of lenders is they do have programs with low down
payments, you know? Mm-hmm. Like, uh, conventional loans, you can go as like as low as 5%
down. If it's an f h a, you can go as low as 3.5% down.
If it's a va, you can do it with 0% down, but they will not close in your business name. Okay. So
that's a con against, you know, using those types of programs. Um, but, you know, for the
average owner occupied person buying a house to live in, they're great programs. And if
somebody's struggling with down payment money, um, they may qualify for down payment
assistance programs that these types of lenders have access to. Um, one of the, I think the other
disadvantages (···0.7s) for an investor trying to work with one of these types of, uh, banks for
lending purposes is they require your funds to be seasoned.
Right? Unl, unlike like your commercial lender, they understand that, hey, you're a real estate
investor, you're gonna have large chunks of money falling in and out of your bank account. So
they're not gonna question anything that's probably like $50,000 or less. (···0.6s) But with these
types of big banks, big box banks, the type of mortgages that they do, if you have an extra, let's
say you have a garage sale one weekend and you make 500 bucks and you take that $500 and
you deposit in your checking account, (···0.5s) they're gonna see that as an unusual deposit and
they're gonna run you through the ringer of how you got that $500.
(···0.9s) Right? So this is how they function. There's a lot of red tape involved in working with
the big box banks. Not saying that they don't serve a purpose (···0.7s) because they have great, a
lot of 'em have great credit card programs and have great credit card programs for businesses.
(···0.7s) Right. A lot of times, even with a brand new business, you can set up a new L L C and
if you personally have decent credit, you know, you might be able to work, walk into like a
Chase bank, for instance. What's the, the card that we've got? Business Inc. The Business Inc.
Card. Yeah. So you might be able to work, walk into Chase Bank, open a new checking account
for your new L L C, and then inquire about how can I get a credit card for my new business.
Well, if your personal credit looks pretty decent, they may be able to base the application off of
your personal credit and your, you know, your, your personal finances and approve your
business through that respect.
Approve your business for a business credit card. I've done that before with, with specifically
with Chase Bank. That's why I use them as an example. So they do have some things that you
can actually leverage to your favor as a new real estate investor. Uh, but whenever it comes to
doing a loan with them and you're trying to close it in your company name, you're trying to
maximize your leverage.
You're trying to, you're expecting to the deal makes sense to you. It should make sense to them.
(···0.5s) You try to go through one of these types of lenders, you're basically beating yourself up.
Oh, I wouldn't, I would not waste your time with that. Yeah, definitely. Much better to go with
your community banks, your community, credit unions, commercial lenders, private money
lenders, hard money lenders. There's, there's a lot of different avenues to get it done. That's a lot
easier than going through the underwriting mud. And I'll add to that just a little bit because we
do, (···0.8s) we have accounts with big box banks because of the convenience, (···0.6s) you
know, where we can get the, uh, chase credit cards and stuff like that.
Uh, some people may or may not know this, but you can have multiple checking accounts
(···0.7s) on the same L L C. Mm-hmm. (···0.9s) So you can actually have money in the
community bank or community credit union (···0.8s) in, in your name, in the name of your L L

C and have an account Bank of America mm-hmm. Or Chase or whatever. Mm-hmm. So you
can have multiple accounts.
Yeah, that's a good point. Like Sam and I, we like to travel a lot. Okay. So we're traveling a lot
and we have our primary accounts that we run our business out of our checking accounts and
such is with our community institutions that we like to do our loans with. But we also have
another checking account with one of those big box banks for ease of access. That way if we're
traveling and we need to do something, we got, I need a wire funds or wire Funds or something
like that.
There's money sitting there where we can walk down to say, the Chase Bank on the corner across
the country and initiate a wire to where with the smaller community banks and community credit
unions, it's a little bit more difficult to do that because they just simply, they're not big enough to
be able to support, to afford to spend the millions upon millions dollars on the technology to
provide those types of services. (···1.1s) Yeah. Okay. So (···1.0s) moving along to your
traditional mortgage brokers, this is not to be confused with a commercial, a commercial
broker.
This is your regular mortgage brokers that you would think about going to talk to. If you're
wanting to, um, purchase a home to live in, and you're planning on doing an owner occupied
loan, like most of America would use (···1.3s) These, these people have a very important role in
what we do do, because you'll be interviewing mortgage brokers when before you, you know, in
you're, uh, doing lease options.
Tenant buyers should already be talking to mortgage brokers trying to get a loan. So they have a
very active role (···0.6s) in helping us with the business, but you typically won't (···0.8s) use
them to go buy again, short term rentals, rental property, apartment buildings, that kind of thing.
And a lot of 'em, their programs don't allow you to close in your company name either. Right.
Okay. Um, these mortgage brokers, just like the big box banks, um, and any other type of bank
charter, they are highly regulatory.
Uh, their underwriting criteria is very stringent, very similar to big box banks. Okay. Um, just
like the big box banks, these mortgage brokers, the property has to be habitable. (···0.6s) It
cannot be something that requires a tremendous amount of repair. It has to be habitable in order
for you to utilize the programs. There are a couple of programs out there that they have like a,
there's a f h a rehab loan that will allow you to, you basically roll some repairs into the loan, but
these aren't major repairs.
Right. These are more things that's kind of gonna be more on the cosmetic side And it's owner
occupied And it's owner occupied. Right. To be able to tap into those types of loans. Uh, the
good thing about these mortgage brokers is they can save you some legwork because usually the
good ones, (···0.8s) they're tapped into maybe private money or hard money lenders that's in that
area. Mm-hmm. So they could save you some legwork for sure.
On, on that in that respect. (···1.2s) Another thing talking about (···0.5s) mortgage brokers, make
sure to compare three qualifying low pro loan programs mm-hmm. When, when talking to, uh,
mortgage brokers. Yeah. Because there's, they have a wide (···1.4s) range of programs that they
can use and you wanna be able to compare two or three, four programs. Mm-hmm. See which
one best fits your needs. And then one of the reasons why you wanna, if you, if you go the route
of using one of these mortgage brokers, one of the reasons why you wanna compare three, at
least three of their programs is because these mortgage brokers get paid a couple different ways.
Number one, they get paid off of origination fee and secondly, they get paid off the yield spread
of the loan. So they have a whole pricing sheet when they're pricing these loans that you don't
see. So they may try to steer you towards one type of loan because that's gonna make them more
yield spread on the loan, whereas it may not necessarily be the best loan that fits you.
Now most of 'em are gonna be ethical, but there's a handful of 'em out there. You know, there's
always a, a rotten apple here and there. So that's why I say if you use mortgage brokers, um, you
definitely want to ask for comparison of different types of programs that this the particular
property and you may qualify for. Um, that way you can kinda look at it from a comparison
angle. Um, they, they do have a tendency to wanna, I've worked in this world, they have a
tendency to want to sell you on the top of loans.
It's gonna make them the most commission and the most yield spread. And the other thing about
the mortgage brokers (···0.6s) is they're brokering these loans out. Again, they're gonna be
bundled up at, at a, a different level. Once they leave that loan broker, that mortgage broker shop,
they're gonna be bundled up at, at different level. They're gonna be sold off on loan on um, wall
Street. So there is no, uh, c r a criteria for mortgage brokers. Okay. So that right there in itself,
that's something that you can leverage with community banks that you cannot, um, that you
cannot leverage with the mortgage brokers.
So moving right along, let's get to one of my favorite ways to be able to borrow money, Hard
money lenders, Hard money lenders. Is That because it's hard to get, It is not hard to get. It's
actually absolutely easy to get. They call it hard money lenders because they loan based off of
the hard asset being the real estate. Okay. So hard money lenders, basically they, it can serve
several different functions. A hard money lender, it could be a loan for a flip fix and flip and you
just need it for a short period of time.
Or maybe they could loan, it could act as a bridge loan to bridge that gap between the time you
purchase the investment property and fix it up and get ready to refinance it. Right. So they serve
different purposes. Hard money lenders, typically you're gonna pay a much higher rate for the
money 'cause it's shorter term. And then they also charge points. (···0.6s) Does not have to be
property does not have to be habitable.
It just has to make sense. Okay. Um, but whenever they charge points, and, and let's talk about
the points and rates for a minute. When they charge points. (···0.7s) Mm-hmm. Okay. They
usually charge anywhere from 1%, which is if you've done business with 'em for a really long
time, (···0.5s) up to 5%. Okay. 1% up to 5% is what you can expect to pay as far as points
whenever you're getting the loan with them. And a point is a percent. Mm-hmm. So 1.1% And
it's a percent based off the loan amount.
Right. Okay. It's a percent based off the loan amount. So let's talk about hard money lender rates.
(···1.0s) So hard money lender rates can range and it usually is gonna range dependent upon the
loan amount. So if it's a larger loan amount, they might be a little bit more for friendly with the
rate than they're going to be with a small loan amount. Um, you know, smaller loan amounts,
they're usually gonna charge you anywhere from 12 to 15% (···0.8s) on plus your points.
(···0.6s) Okay. Um, but when you get into some of the larger loan amounts that might, they
might be a little bit more friendly and it might be more like 7%, you know, 7.998%. (···0.5s) So I
think with volatility in the traditional rate world, the traditional lending rate world and rates, you
know, at this point in the cycle kind of ticking up a little bit, um, typically what we see with hard
money lenders, they're already charging a high rate that either the rates will stay about the same
or maybe if it's one of those hard money lenders that's saying will money at 7.99%, well that
might jump to 8.99%.
Yeah. So you will see on the ones that offer a little bit easier rates, you know, single digit rates,
you'll probably see a little bit of an increase here and there as traditional mortgage rates kind of
go, kind of tick upwards a bit. But it, (···0.7s) remember, these loans are shorter term loans, um,
and (···0.9s) they are based on an a p r, an annual percentage rate.
Mm-hmm. So, uh, on a six month loan, the difference between 6% and 9%, it's not that big a
deal. It's not that big of a deal. I mean, simply put, I mean, if you're looking at a hundred
thousand dollars loan and if you're paying 15% and you have that 15% for one year, that's
$15,000. Right? But on these types of loans, they're usually six month terms. Some of them
might do eight month terms depending on the scope of the project, but they're typically six
months terms, six month terms.
(···0.6s) So you think about it this way, if you borrow a hundred thousand dollars and it's gonna
cost you, what is that 15, $7,500, it's gonna cost you $7,500 to use their money for six months.
That's just a cost of doing business. You're gonna factor that in anyway, whenever, whenever
you're running your numbers. Now (···1.0s) with that said, (···0.5s) that still freaks some people
out whenever they're brand new to this business that oh my gosh, $7,500 in interest for six
months, (···1.4s) you act like it's coming out of your personal account.
Right. (···1.2s) You know, it's like you're not paying for it, it's not coming outta your personal
account. The deal is paying for it. You're designed the deal. So the deal can absorb the cost of
that. So even if you paid $7,500 in interest for six months, number one, it's a cost of doing
business. Number two, if you structure, if it's a fix and flip for instance, and you structure your
deal properly and after (···0.6s) all expenses, including that high interest after all expenses is
paid, and you were able to leverage and with very little and none of your own money, do that fix
and flip.
And let's say you net $30,000 off the fix and flip, that's $30,000 you didn't have before you did
the deal. So why do you care that it, the deal paid the $7,500 in interest? You still made 30
grand. We don't focus on the interest percentage. We focus on the return on investment.
That's right. It's not about the cost of the money, it's about the availability to get the money.
Okay. Um, these hard money lenders, they do like to be in first lien position. That's what they
have an appetite for, is being in that first lien position. That way, if something happens to you,
then they are first in line to be able to take the property back and liquidate the property. And so
they can recoup the, their money. Okay. (···0.9s) And these type of lenders, they're usually not
concerned at all with your credit, how much money you made, your tax returns and all that good
stuff, either.
No. And they will pull your credit at least the first time. (···0.6s) Hard money lenders often will
want to meet with you ahead of time. It is not unusual, especially for these corporatized hard
money lenders. It is not unusual for them to want you to fill out a credit application (···0.6s) and
for them to pull your credit. And that could be in the form of a hard pool or a soft pull, but for
them to take a look at your credit to see that you're financially responsible.
But it could be one of those things to where, hey, maybe you got a six 10 credit score. (···0.6s)
Right? But then they look at your credit report and they see, well, you know, your credit report's
cleaned the last couple years, but you know, three years ago you had a medical situation and you
had a (···0.7s) half million dollars worth of medical bills that didn't get paid. That hit your credit
score, uh, credit report that cost your score to drop. (···0.6s) They don't care about stuff like that.
They understand life situations happen. What they're looking is what have you done in the
immediate past.
Um, if you go in there and say you have a 16 credit score, and say for instance, the vehicle that
you drove over to the meeting with is currently at risk of being repossessed because you hadn't
paid the payment in the last three months, then they might look at you as maybe you're not quite
financially responsible and, you know, they may still do business with you, but they may not. All
right. So they're not qualifying you so much from a credit standpoint to can you qualify for the
loan?
They're more or less qualifying you as are you financially? Have you been financially
responsible in the recent past? Alright. (···0.6s) Hard money lenders will also lend in your entity
name. Yes, they will. They will also allow you to close in your business name. Mm-hmm. And
they can be very flexible. Um, their, their underwriting criteria is, it's pretty simple. Um, usually
they'll do a automated valuation (···0.5s) to determine what they think the value of the property
will be once it's fixed, fixed up.
They a lot of times have the ability to pull comps. Sometimes they have somebody on staff or
they have a contact with a realtor that can pull comps for them. Um, (···0.7s) or they may do
something, they may even do just a quick b p o or if they go to the point of doing appraisal, they
usually have people that they contract with that are appraisers that do what they call a drive by
appraisal. So a full blown appraisal. They go and they walk through the house and they measure
it and this, that, and the other drive by appraisal is simply them, them just their appraisal driving
by, take a look at the property and saying, yeah, that property looks pretty similar to some of the
comps that was pulled.
I believe this would actually be the value of it. So they don't do the full blown appraisal, which
saves you on the cost too. And if you have an application and you already talked to a couple of
hard money lenders and you come across a deal that's gotta close pretty quick, (···0.8s) a hard
money lender's probably your best bet. (···1.5s) I absolutely agree with that.
Most hard money lenders can close in a matter of days instead of a matter of weeks. Um, a lot of
'em will advertise that they can close in 10 days or less, which is, uh, that's a really good thing,
especially if it's somebody that's, uh, maybe the seller, somebody facing foreclosure, (···0.6s)
and if they don't liquidate the property right away, then their house is gonna be auctioned off on
the courthouse steps or auctioned off online, um, by their lender. So, uh, being able to close
quick a lot of times is, is just the nature of the game.
So hard money lenders, even if you already have another lending source lined up for the
property, it might be smart and tight timeframes to close with somebody like a hard money
lender just for the efficiency of getting the deal done. You can always restructure it later if you're
gonna be holding onto the property. (···1.4s) All right, let's jump into private money lenders.
There's a difference between hard money and private Money. There is a difference between hard
money and private money. So, uh, these terms are actually used interchangeably in our industry.
I'm guilty of it as well. Right. Hard money lenders are usually a, um, a structured type of
company that's lending the money. Private money lenders are usually coming from an individual.
Okay. So that might be a fellow investor, it might be somebody that's just it, it could be Aunt
Sally that just has a lot of cash sitting around and she's like, oh honey, I'll help you fund that
deal, but I'm gonna hold the mortgage against the property just to make sure that I'm safe.
Right. Aunt Sally's pretty smart. Yeah. Aunt Sally is pretty smart. Okay. So private money
lenders, um, basically they work very, very similar to hard money. Um, the only thing with
private money lenders that's like, it's really (···0.6s) a lot different is with private money lenders.
They're usually doing business with you based off of your relationship with 'em. (···0.5s) Or
maybe it, they came referred from a friend of a friend or a business associate.
There's some type of personal connection there with hard money lenders. It's transactional. With
private money lenders, it's more relational. Okay. Um, but nonetheless, (···0.9s) they also loan
based off the asset. They, they really don't care about you. A lot of times these private money
lenders, they won't even ask for an application. They're not gonna pull your credit. (···0.5s)
They're looking strictly 100% at the property deal and doesn't make sense for them to lend on it.
Okay.
Um, it's also short term loans. Mm-hmm. But private money can be long term as well. So short
term loans is more common with private money lenders. Maybe they're gonna loan the money to
you for six months, eight months while you do a, a renovation on the property. Maybe 12
months. Like we got a private money loan now and a fix and flip. We're working on that.
(···0.6s) We're coming up on 12 months. But it was a major, major project. And with supply
chain issues, it's taken every bit of that time. But we're coming up on the 12 month mark with
that private money lender on that particular deal.
But we're paying them 10% interest, so they're getting their solid 10%. I think we should talk
about that deal in maybe another segment. Okay. All right. That would be pretty cool. We could
use that as a, as a bonus example for how to utilize private money. Yeah. Yeah. (···0.6s) All
right. So, um, the, the benefit to the private money lenders is it is an extremely passive way for
them to be active indirectly in investing in real estate.
It's a very secure way. Basically, they're being the bank for somebody else. They're being the
bank for you or for somebody else. Maybe it's you lending the money, you never know. You
might become a private money lender one day yourself. Okay. Hopefully You do The, the lien is
what's gonna secure your interest in the property. So when you're a private money lender or
you're using a private money lender, and sometimes you have to hold their hand just a little bit
and explain to 'em how the process works.
(···0.5s) Okay. (···1.0s) The private money lender is actually going to basically go through the
same type of closing process as a banquet. And what does that mean? That means very little,
very little time involved in being a private money lender. Okay. So if Aunt Sally wants to fund
your deal but doesn't understand how it goes, what you're gonna say is you're gonna say, you
know what, aunt Sally, (···1.0s) you know, we're gonna be closing this with a title, a title
company or title attorney. We're gonna be closing it. And just the way it would close if a bank's
closed it and they're gonna prepare the same documents to protect your interest in this property,
is they would be preparing for the bank.
So in essence, you are going to be the bank in this scenario. And so that way you can make some
of that good interest like the banks make, you know, just keep it simple. Don't overcomplicate
things. If you're talking to somebody about being a private money lender, um, these terms with
private money lenders are totally flexible. Uh, they can, you know, you can say, Hey, I I need to
borrow the money for three months.
We've done that before with people that we've done private money loans too. We had a
gentleman called and said, Hey, you know, cost of materials are going up. I've got a great margin
in this property, but I'm running about $25,000 (···0.7s) short. Would you mind loaning me the
money? And we'd done business with this guy several times in the past and I said, I'll loan you
$25,000, but I'm gonna put a second mortgage against the house. So if you get hit by a bus,
(···0.6s) I'm still got some protection. So we loaned him the $25,000 for like, what was it, 60
days, wasn't it?
I think. So we loaned him the $25,000 for 60 days and we made about $5,000 (···0.8s) in an
interest for loaning $25,000 for 60 days. (···0.6s) But you know what, he was more than happy
to pay it because he was able to get that property deal done. And whenever he closed on it, he
ended up making a net profit of like $70,000 on this property. So he was just tickled pink. His,
even after paying an inflated fee for a short, for a small amount of money for a short period of
time, he still was able to net a good net profit.
So that's the beauty of private money lenders is they can be extremely flexible, um, with you and
you can basically kind of negotiate and set your terms. They don't have a round hole round peg
sort of program in it's very relational, which I really like that aspect about it. If it's between
private money lenders and hard money lenders of how we're gonna fund the deal, I'm going with
the private money 100% of the time.
And A lot of times with private money lenders, they don't require a (···0.6s) monthly payment.
Correct. Like an interest only. So if you borrowed a hundred grand for six months, then you just
borrowed a hundred grand and then six months later you pay the a hundred grand back plus all
the interest and you don't have to worry about making sure they get a check every month. Mmhmm.
And paying that bill on time and all that stuff is, I would say probably the majority of the
private money lenders that we've used over the years.
That's been the exact situation. That's a good point. To where it was a bloom payment. All
interest and principle was due at the time we sold the house or whenever the loan came due,
whichever came first. Now there's been a couple times that we made interest only payments
monthly (···0.5s) during the time of using their money. So that way we paid interest only
payments and it kept our costs low. So it is flexible. There's different ways you can structure it
up. And as always, if you've got somebody, um, I actually got a call, um, just yesterday.
We got a call from somebody whose aunt wanted to be a private money lender, and it was
actually a student of ours. So I would say this, if you guys, if you know somebody that wants to
get involved in loaning money to help you grow your business and you have questions about it,
feel free to reach out to us with your questions. You can always email us, email us at winkles
mentor mail@gmail.com, and again, at the end of the training, we'll make sure that we post that
email address up just as a reminder to make sure you all have it.
So I tell you what, we'll see you in the next
(···11.1s) And welcome back. We're talking about commercial loan brokerages. (···0.6s) So
(···0.9s) you and I actually own a commercial loan brokerage. Yeah, we mentioned that in the
last segment that we put together a commercial loan brokerage in order to basically help provide
loan services to people that, um, once we topped out on our private money lending. So, um, after
some discussion with pip, we actually put together something to help you guys out with your
proof of funds letters.
So if you go to our website on top funding.com, you'll see on your screen there where the little
red circle at the top where it says Proof of funds. If you guys need proof of funds letters, you
could definitely go on there. You plug in your just a few little blanks, you know, your, your
name, your phone number, your email address, the subject property address, how much you need
proof of funds for.
It'll actually pop up a P D F that you can download that's on our letterhead with my signature on
it saying that, Hey, you know, this person (···0.8s) does have the availability to funds. Now does
that mean that we're guaranteeing you, you're going to get a loan? And the answer is no. It's just
speed and efficiency and helping you guys whenever you're making those offers on contracts.
Only once have I ever had a realtor call me verifying proof of funds.
And that was actually a couple weeks ago. Um, I, we have an answering service. So when we're
teaching or we're mentoring and things like that, we have an answering service that answers the
phone. So if we're unable to catch it and they answer it, they'll take their information. Um, they'll
try to patch the call to us. If we're not available to answer the call, they'll take a message and the
minute that they hang up, we actually get an email almost immediately saying this person needs
to call back. So when we call back, what we do is we call back and we explain to them, as long
as the property meets the criteria and everything checks out, okay, yes there is financing
available, but of course we have to go through some steps before that can happen.
Right now we are still relatively small and but we're growing, we're relatively small. But um, you
know, so there's only a certain number of, um, of loans a month that we can personally handle,
but we have a loan ourself with some other people. So if the volume gets to be too much that we
can pass it off to somebody else and still accomplish the same goals to help you guys out, by no
means do you have to use on top funding for your lending needs.
That is not the purpose of this. The purpose of this is simply to let you know that those resources
are available for you. They're out there, it's set up where it's automated on the webpage. So that
will help you guys in being able to make more offers and do it a lot quicker without having to
wait on prefilled funds, letters from somebody. Absolutely. Okay, so as we go on talking about
the commercial loan brokers, (···0.9s) let's talk about what they like to see and what they don't
want to see.
(···0.5s) So here's one of the areas that commercial loan brokers really differ from. A lot of the
other traditional type lenders. Things that they don't worry about is bankruptcies. If you've had a
bankruptcy or foreclosure and it's outside of two years, they don't care. (···0.6s) They don't care
what your annual income is. 'cause remember, 90% of what they're looking at is can the property
pay for itself? Does the deal make sense? They don't care what your annual income is, they don't
care about your lack of experience.
If you've got experience rate, they're gonna give you some preferred pricing on your rate. But
nonetheless, you could have zero experience. And if the deal makes good sense and you can
prove you got, you've got the money to be able to close it. And some in reserves. So you can
make the payments for six months in case something like covid happens. Again, the entire world
shuts down. They wanna make sure that hey, you're still going to be okay. It all not only keeps
them safe, it keeps you safe. So that's where JV partners with cash comes into play.
If you don't have cash of your own self-employed borrowers, a lot of times they have problems
proving how much money they make. Maybe they expense a lot so they don't get overtaxed. Um,
self-employed borrowers, they're okay. They don't care if you're self-employed because they're
not checking your annual income. Again, they're looking more at the property. (···0.7s) A lot of,
uh, regulatory lenders, they wanna see two years worth of tax returns. Even if you just start your
business then, or if your business is fairly young and you don't have tax returns on your business
yet, or your, your tax returns on your business don't look real great 'cause you haven't done a lot
of activity in it.
Um, they wanna see your personal tax returns in the situation with commercial loan brokers.
They don't care about seeing your tax returns, (···0.7s) your personal debt to income ratio.
(···0.7s) They don't care what your debt to income ratio is. I mean, you could be spending 70%
of what you're making every month, but if this still makes sense, then they're likely still going to
finance the property deal.
(···0.9s) What kind of things affects the pricing? As I mentioned before, experience. If you have
very little or no experience, you're gonna pay a little bit higher rate. It's a cost of doing business.
Just make sure you're factoring in when you run your numbers and as you gain more experience,
you'll start to get more preferred rate. Um, the property numbers, what are the property numbers
look like with these type of lenders? If it's something that you're gonna be holding for cash flow,
they want to see that 1.25 or greater debt service coverage ratio.
That's gonna be the case in almost everything. That's a one to four family property. They want to
see 1.25 or better debt service coverage ratio. You get into some of these larger projects, you
know, we can do all the way up to like $10 million apartment buildings. Um, those large
commercial projects, they're gonna look at those numbers a little differently and they may allow
a little lesser debt service coverage ratio. Or if it's a situation like we had mentioned earlier, if
you're buying a property, let's say you're buying a 20 unit apartment building and it's a C-class
apartment building, you're gonna go in, you're going to do some upgrades to it to be able to
increase the rents, increase the overall value of the property, um, they will allow, they're not
gonna look so much at the debt service, service coverage ratio at that point.
They're gonna put you into a, a bridge type loan. So you can get in there, get the work done, get
the rents up, stabilize the property, and then when you refinance it, they'll be looking at your debt
service coverage ratio once you're at stabilization.
Okay, uh, F I C O score. Your F I C O score, like I said, very little of your credit, um, counts
with this type of, of of loan, but they do look at your F I C O score, but not so much to qualify
you for the loan as to price the loan. So whenever they're looking at, you're gonna pay more for if
with, for lack of experience. And if you have a lower credit score, you're gonna pay a little bit
more on the rate there as well.
Um, on the long term loans, of course they are looking for cash flow. They wanna make sure it's
cash flowing appropriately. That's where that D Ss c r that service coverage ratio comes into
play, making sure it's cash flowing properly, properly. Remember the deal has to make sense for
them from the property's perspective. (···0.7s) Points paid at closing, we talked about points on
loans. These folks usually are going to charge you somewhere between two and three and a half
points on average.
(···0.7s) And, um, they do charge that little bit extra points above what you see with your
traditional type of regulatory lenders. But it's all about the ease of being able to get the loan. As
you noticed, they're looking at about 10%, you ver and 90% the property where your regulatory
lenders are looking more at your ability to borrow and repay versus the property itself. So that's
where that comes into play.
They've gotta make their money somewhere and they gotta make sure that they're, that they're
staying safe in the transaction too. Okay? They want you to be okay and they want to be okay.
(···0.7s) So on rental loans, these are the type of properties that they like to rent on and some of
the criteria around that on one to four family properties, condos, town homes, uh, they really
have an appetite for those type of rental loans. Like we talked before, they lend up to 85% the
loan to value ratio, uh, 85% of loan to value.
And in these, in this particular case, when they say loan to value, they mean loan to appraised
value. Okay? (···0.6s) Rates starting at about 4.5%. I will say this, the rates are all over the board
right now. They change on a daily basis pretty much. Um, the last refinance I did for an investor
(···0.7s) on a cashflow, single family residence, I think they ended up paying three points
origination and the, and it was a 30 year fixed loan at 4.95%.
Okay? So again, rates are are reasonable, (···1.0s) but they do vary. Right now they're varying
greatly day by day. (···0.8s) So you always want to, you know, verify what that's gonna look like
and make sure everything the numbers still work out. My suggestion for you guys right now in
this market, like when Sam and I first started investing in real estate, a great rate on a non-owner
occupied investment property was six point a half percent.
I (···0.5s) think that's a good rate. Now (···0.5s) I know it doesn't matter to me what the rate is as
long as it's still cash flows. Yeah. But if you're running numbers on a property running them right
now, about six point a half percent mm-hmm. Interest would be a good starting point. It yeah,
definitely would be. I would probably run six and a half. And if you wanna really kind of
fireproof it, because rates are a little unstable right now, maybe even run it at 7% and if
everything looks good at that rate, if you get, you know, a lower rate, um, and rates tend to
stabilize, you'll usually end up with a period of volatility and then they'll start to level out and
start to stabilize somewhat.
So if you're, if you're fireproofing yourself by running a six point a half, 7% interest rate in this
volatile market right now, rate market, (···0.5s) then what's gonna happen if you get 5.5%, you're
just gonna cashflow that much more, right? So you can always play around with the numbers and
see, hey, what makes sense and how can you fireproof yourself against that increase in rates
before your deal closes or before you can lock your rate in, right?
Okay. Um, interest only short term loans, uh, they offer those types of loans. Um, interest only
short term loans can be for fix and flips. It could be bridge loans to be able to finance into a
permanent loan later on. It could be even interim construction instruction. Uh, interim
construction loans, I'll get it out in a minute.
(···0.7s) Interim construction loans. Okay? Um, there are investors out there that specialize in,
uh, doing subdivision developments and they'll go in, they'll build 2, 3, 4, 5, you know, spec
houses at a time in these subdivisions. So there are lenders out there in this space that will fund
those type of property deals as well. Okay? Uh, they do fully amateurize loans over a 30 year
period, like I mentioned, you get the 30 year fixed (···0.6s) on these types of loans. You can also
do some creative stuff.

There's some programs out there that might allow you on a 30 year fixed to do. The first five
years would be interest only payments, and then they will re amortize the loan after the five year
period. You might be able to go all the way up to 10 years interest only payments. So how does
that help you as an investor? How that helps you as an investor is, is if you do one of those
programs, let's say the first five years is gonna be interest only in that first five year period of
time, you're paying interest only, which is going to increase your cash flow.
Now, it's not gonna reduce your principal loan balance, (···0.6s) but houses naturally over
history have appreciated over time. So if you're in that point in the market cycle that they are
going to appreciate over time it, it's reasonable belief based off statistics that five years down the
road, the property's gonna be worth more than what you paid for it. Mm-hmm. Okay? It's a
reasonable assumption to make based off of statistics. Okay? And The rent you're receiving for
that house could be more too, Right?
Your rents are gonna go up, traditionally rents will go up, values will go up, you know, so, you
(···0.7s) know, can you be safe in possibly doing a five year interest only period in that 30 year
amateurization? Yes, it is possible that you can absolutely do that, increase your cash flow on the
front end. Okay? Okay. (···0.9s) Now one of the things to keep in mind with the longer term
loans on the, with the commercial loan brokers, um, they usually carry prepayment penalties.
So prepayment penalties are adjustable. They could be up to five years. (···0.7s) Now for those
of you that's going to be looking at doing strategies, maybe you wanna act, utilize one of these
types of loans to get into their property. To do a lease with option, you need to keep in mind
what is your lease with option timeframe gonna be. You wanna be able to sync that up with your
loan (···0.7s) terms. Okay? So if you're doing a three year lease with option (···0.9s) and you've
got a commercial loan with a five year prepayment penalty, it's gonna cost you money when they
exercise their option to purchase, it's gonna cost you money on the prepayment penalty.
You need to be aware of what that is. But how can we avoid this? (···0.5s) How can we avoid
that prepayment penalty? You can actually ask the question upfront before you do the loan. So I
understand this loan comes with a prepayment penalty, Mr. Loan officer, but is there an option to
buy down and shorten that timeframe or maybe remove the prepayment penalty altogether?
It's gonna cost you a little bit more in fees at closing to be able to buy down, shorten that
timeframe for the prepayment penalty. You may be able to shorten it for five years to three years,
maybe down to two, or even as short as one year, right? Or you can buy it out and remove it all
together. It's just gonna cost you a little bit more on the front end of it. So why do lenders do
this? They put that prepayment penalty in place because they want to encourage you to keep that
loan long enough that they're gonna be able to capitalize off of the time that they spent putting it
together.
They gotta make their profit, right? Mm-hmm. They gotta be able to make their projections
(···0.6s) based off of what they're holding on their portfolio. (···0.8s) So with that said, basically
what you're doing when you buy out a prepayment penalty is it's almost like you're paying
interest in advance That way if you do a 30 year fixed loan, and let's say you pay it off in year
three and you've bought out your prepayment penalty, right?
Then basically it'd be like the same as, you know, it'd be compensated then for not getting at
least five years of interest out of you. Okay? Right? Because the prepayment penalty usually will
go up to five years on these types of loans. Okay? So just keep that in mind. Ask the questions. Is
there a prepayment penalty? If so, how much is the prepayment penalty and how much would it
cost me to reduce the term of it or buy out the prepayment penalty completely.
(···0.9s) And then you can factor that back in your deal, even if it means going back and
adjusting your numbers and making sure it still works. (···0.5s) Okay? (···0.6s) So this looks like
a matrix. It is a matrix, (···0.6s) it absolutely is a matrix. And the reason why I put this in the
presentation is I want you guys to see (···0.6s) what it is that the mortgage brokers are looking at
that these commercial loan brokers are looking at when we talk about they have all these
different types of programs. This is just a sampling of a stabilized bridge and a fix and flip from
the perspective of a single family or a multifamily type project.
(···0.6s) So I want you guys to kind of get a idea. Whenever you're looking for a loan program
that fits your needs, (···0.6s) what the mortgage broker is looking at is looking at a bunch of
different programs that would fit the criteria for your property. And that way they can say, oh,
okay, well you wanna do a fix and flip on a single family? Great, well, we can finance that for
you up to 12 months.
(···0.7s) Okay? Our minimum loan amounts $50,000. The minimum profit property value has to
be $50,000. Now that doesn't mean they're gonna finance a hundred percent. Remember, they'll
they'll let you roll some repairs back into it, (···0.7s) okay? Um, but their maximum loan
amount's, $2 million, uh, the purchase, they'll go up to 90% of the purchase price, plus a hundred
percent of renovations With this particular matrix, I would say count on what we talked about
earlier, 85% of the A R V.
'cause that's what most of 'em are gonna do. And whenever you see something on a matrix or
somebody says, we'll go up to 90%, that doesn't mean that they're gonna do 90% on your
particular deal. So I count for 85 because that's pretty standard of what I see that they actually
approve, okay? But they will do in some circumstances, up to 90% of the purchase price and up
to a hundred percent of the renovation cost. Um, they'll do refinances up to 72.5% of the, of the
as is value and a hundred percent of the renovation costs.
So that type of situation, let's say you've got a, uh, a rental, a single family rental that you've had
for several years, and it's starting to get a little rundown, you know, with wear and tear from
tenants and all that. You've got a tenant that's moving out, it's a good time to refinance the house,
but before you go in, go through and you refinance the house, or maybe shortly thereafter, you
wanna refinance it, pull some equity out, do some improvements to the property so you can
increase rents.
So that's whenever that type of situation would come into play, uh, cash out up to 65% of the as
is value. So that would be like a cash out refinance. You wanna pull some equity out of the
property of the rental property so you can go put it towards another project. So up to 65% of the
as is value on cash outs. And if you're gonna do renovations, sometimes they'll roll in up to a
hundred percent of the renovations. (···0.5s) Minimum F i c o score for a single family fi fix and
flip is $650.
Don't worry. (···0.9s) Oh, I'm sorry, 650 minimum F I C o score 650. I've never paid for a F
FCO score before. You're so funny. (···1.0s) I'm rolling here, I'm talking and every number
should be dollars, right? I was gonna say Credit Karma gives it to me for free, But (···2.5s) you'll
Notice a six 50 all the way across the board.
It is six 50 all the way across the board. So that is, that's a common floor. Like I said earlier,
some of 'em will go down to six 40, but most commonly it's six 50 on your FICO score. (···1.8s)
Now, everybody knows why I'm here. That's right. He's here to keep me unlocked. No. (···1.9s)
Okay, so property types non-owner occupied, um, one to four family real estate condos and town
homes. You notice it says property types. One non-owner occupied on property types, (···0.6s)
okay?
All the way across. All the way across. It says non-owner occupied, they're closing this loan in
your business name for business purposes. They will not do it. If you plan on doing some house
hacking on a duplex, you're gonna live in one side and rent out the other side. This is not the type
of lender that will allow that type of activity. Okay? So just going over that, and of course I'm
just, you know, I snapped it off. It's a long little page, but I snapped it off because that's the meat
of it there.
I want you guys to understand that whenever a commercial loan broker is actually looking at
how to place your loan and what best fits your needs, these are the type of matrixes that they're
looking at. So it's for illustration purposes only. Okay? (···1.3s) All right. So here's another, um,
another matrix of sorts. Okay? Um, this is like a bridge loan program, and this is would be like a
bridge loan program for a, for something like an apartment building, for instance.
Maybe it's an apartment building. Um, maybe you're going to go in and rehab a shopping center
and repurpose some of the units or something like that. So it is a bridge loan program to get you
from the point of the condition it's in at the point of purchase (···0.6s) or the point you're ready to
refinance it to stabilization, (···0.6s) okay? So again, just showing you this for illustration
purposes so you understand what your commercial loan brokers are looking at.
So on this type of program, they'll go any from one, from 1 million up to $10 million. (···0.9s)
The purpose has to be for a purchase or a refinance. (···0.5s) The loan to value on this, they'll
allow up to 75% of the stabilized underwritten value. So stabilized under underwritten value
means what is it gonna be worth whenever it's done. Um, they limit 70% maximum present
valuation. So you got a little bit of a different thing.
So they're gonna look at it from a couple different ways. 70% (···0.7s) of the present valuation,
(···0.5s) what is the as is value, okay? But they'll go up to 75% of the stabilized, and that's after
you've gone in and done repairs and increased rent. So they, they take a couple different things
into factor there. Uh, credit scores will be utilized terminal in advance loan to value in pricing.
So they're going to look at credit scores. Um, that's of the principles of the organization that's
making the decisions.
Maybe it's the people who are going to have to be guaranteeing the loan ever, how there's
different ways to structure it, but they're looking at your credit scores to, to determine (···0.5s)
will they go the maximum loan to value ratio that the program will allow, (···0.7s) and how
much are they gonna price out the terms for? That's gonna be things like your interest rate.
Okay? (···0.5s) On these, whenever you've got these big commercial, like a big apartment
building, um, they'll do investor and owner occupied.
Mm-hmm. Because they're looking at from perspective that if you've got a hundred unit
apartment building and you wanna live in one of the units, you living in one of the units is a very
little impact to the overall performance of the property. Okay? So terms on these types of bridge
loans to go in and do these types of improvements is usually 12 to 24 months. Um, when they
say impound generally not required on these types of property, impounds is basically escorting
money for taxes and insurance.
Okay? So that's a, that's a bonus there. You don't have to impound and basically set a bunch of
money side and the lender's bank account, you know, to, to pay those sort of things. It, it puts
you more in control. Uh, recourse may be facilitated with higher LTVs and, uh, better pricing. So
recourse and non-recourse, we touched on that briefly earlier. A recourse loan means that you're
having to personally guarantee the loan.
A non-recourse loans means that there is no personal guarantee involved. It is all on, it is all
based on the deal. If the deal fails, then it's not gonna come back on your personal credit report.
Okay? So there's recourse and there's nonrecourse loans and then these, it just depends on the
deal, whether they'll offer you a nonrecourse loan, you can always ask about nonrecourse and
whenever you're working with these types of lenders on bigger price point properties, I always
ask about non-recourse.
When we were interviewing banks just a couple weeks ago and one of the lenders had a real big
appetite for, you know, properties in the $5 million range, (···0.9s) I asked specifically, do you
offer those as non-recourse loans? And he says, well, it kind of depends on the deal, right? Mmhmm.
It kind of depends on the deal. So that tells me that, hey, if you get a big enough loan, it's
structured up properly and the numbers on it look good enough, (···0.5s) then there is a
possibility they'll allow it to be a non-recourse loan where you don't have to personally guarantee
it.
Okay? So you get into those bigger properties, that's always a good question to ask. Uh,
sponsorship must have an established track record of repositioning or managing commercial real
estate and verifiable liquidity. This is where your JV partner comes in on a lot of these larger
projects guys, because just getting started, and even for some of you that may already have a nice
one to four family portfolio, or maybe you have a small apartment building and you wanna jump
into doing some bigger projects, (···0.7s) regardless of the type of lender that you use, whether
it's regulatory or non-regulatory, and a lot of these will be non-regulatory.
When you start getting up into that space, (···1.1s) you need to have a track record of dealing
with that volume, that type of property. So let's say you got a five unit apartment building, and
then you go and you buy a 250 unit apartment building, you wanna buy this 250 unit apartment
building, you're probably gonna have to JV with someone else that has the experience managing
those, that that volume of doors (···0.5s) in that setting as an apartment building to be able to get
the loan done.
Because a five unit, the managing a five unit apartment building is much, much different than
managing, you know, a hundred fifty, two hundred fifty or more, even more units.
(···0.5s) So (···0.6s) there's ways that you can structure that up. You know, you make sure you
take in your JV partner into that, in into that, that deal. You might wanna bring 'em in, make 'em
a partner, that way you can borrow their credibility for their track record of managing those types
of properties. Then their income that they have, their, their reserves that they have, the liquidity
they have helps count towards verifying the liquidity no matter how good of a deal is right
there.
These are two things that's pretty much non-negotiable with commercial lenders, but you've gotta
have these things in place. Now, does that mean that you have to keep that person in that
property deal forever? No, (···1.1s) absolutely not. So a lot of times what you can do is you can
structure this up to where they're in the property deal. And let's say that your lender says, well,
you gotta have at least a minimum of two years experience managing 100 to 500 units to be able
to do this property deal, right? So what you can do is now that you know, you need at least two
years experience is maybe you take this partner in to (···0.5s) JV with you on it, maybe you pull
this partner in that's got the experience and maybe you have 'em in the deal for say, expect them
to be in it for I would say three years.
If they tell you two, you probably wanna add some cushion in there, right? So let's just say three
years. What if the guidelines change? You don't have to wanna redo and rework the whole
agreement between the JV partner. So always build some cushion in. (···0.7s) You can basically
keep the JV partner in there.
They're gonna be making an annual return off of the investment they're involved with you in.
And then at the end of the deal, you can have an exit agreement to where you refinance the
property after they have served their purpose and they maybe get a little chunk of cash there on
the back end of it, right? They've made their annual return, nice little annual returns, they're
getting a chunk of cash on the back end of it, basically as being paid for, sitting in on the deal
with you to allow you time to gain the experience that's needed, uh, for you to be able to qualify
up for the financing independently.
(···0.6s) Now, what is the beautiful part of that? (···1.0s) Once you have the experience, then
what can you do for somebody else? You can JV partner for somebody else, Somebody else can
find the deal and you can JV with them and you can sit in and let them borrow your experience
and you be cut in on a piece of the deal. So you see how this builds off of each other? It's almost
like an incentive for you to help each other out.
It's Almost like you're on a path. (···0.7s) Exactly. No, (···0.8s) it's like you're on a path, you
walking, you're walking down the path together, right? Helping each other out. (···0.8s) Okay?
So, um, these types of lenders, they like to do these types of deals. Even the larger deals, they do
'em nationwide. Um, again, they don't care for South Dakota and North Dakota because it's very
low population there. Um, on the loan costs with these larger deals, you, your loan costs a
actually because is lower percentage wise, (···0.6s) because it's such a big amount, they're gonna
be able to make their money.
So the loan cost, instead of like with a single family that you might pay two to three and a half
points on with a, for a commercial loan broker on these, it's gonna be more to one to two on the
origination fee, uh, just because of the sheer, the way the numbers play out and what they're
gonna get paid. Okay? So one to 2% on the origination fee, average document fee is about
$2,500.
And with that said, I will also say this. (···0.7s) If you see loan brokers out there that they say,
well, pay me $500 or $900 and I'll get you pre-qualified, so we can lend to you, (···1.0s) don't
walk, (···0.8s) run away. (···0.6s) A documentation fee at closing is one thing, but for them to
charge you a fee up front just to tell you if (···0.6s) they will work with you, I (···0.9s) I don't
wanna say it's a scam because it's not a scam.
They can charge for their time. (···0.9s) But people in this business that are ethical and act with
integrity, they're not gonna charge you for the time of seeing and talking to you about the, the
loan or putting a credit file together on, on you. So they're ready to move and move forward
whenever you have a contract on the property. Okay? So I, I advise you, you can do what you
want to, it's not my decision, it's your personal decision.
But I would advise you that if somebody wants to charge you a large fee upfront just to tell you
about their loan programs and if you can possibly participate with them in doing loans with
them, um, I would definitely steer away from those types of institutions and and service
providers. I agree. That'd be like paying $650 for your F C O score. (···3.2s) It would be,
wouldn't it?
(···1.6s) It would be. All right guys. Well this is it for this segment. We will be back in with
more. (···13.3s)
(···11.1s) All right, welcome back. Now we're gonna start talking about commercial loan
brokers. (···0.6s) Yes. So, commercial loan brokers does not necessarily mean that all they do is
five or more units. Okay. Like we talked before about commercial technically means five plus
doors (···0.5s) and one property.
So when we talk about commercial loan brokers, it's, it can be a little bit confusing, but it does
not necessarily mean five or more units. A commercial loan broker means that they only do loans
for businesses, thus commercial. 'cause it's a business. They do loan for businesses. And it could
be a single family, it could be a, (···0.6s) you know, a, a duplex, a quad, it doesn't matter. Um,
and they also do five or more units too.
Their loan amounts typically range from 75,000 on the low end. Some will go down to 50, but
they really don't like to do 'em, um, on the high end, $10 million. And when you say businesses,
that means that you have to purchase it in the business name? Absolutely. They will not finance
it in your personal name. It has to be in the business name. Thus, it's a commercial. It could be a
residential property, but in your business, they call it commercial because you're buying it in a
business name. Yes. Yes. So, just wanna clarify.
So there's not confusion on the terms there. So, uh, commercial loan brokers, they do single
family properties all up, all the way up to your multimillion dollar, um, apartment buildings,
shopping strips, things like that. They do a lot of those things that your regular banks in your
normal brokers don't like to do. Private jets. Yes. I mean, there's a lot of things you can do,
(···0.7s) for sure. Okay. So here's some key things to remember about commercial loan brokers.
Okay? Remember we talked earlier about your regular community banks, that they're regulatory,
they've got all these federal regulations and everything they have to adhere by. Commercial loan
brokers are non-banks, not a bank, non-bank, non-regulatory type lenders. Now, they do still
have some rules that they have to follow, right? To make sure they're doing business ethically,
but they don't fall under the re a lot of the regulations like a bank does, because they're not a
bank, they're a non-regulatory lender.
(···0.6s) So this gives a lot of flexibility. They have flexibility in their loan offerings, um, better
flexibility than the highly regulated banks. Now, but here's something that's kind of a neat little
fact too. (···1.1s) You guys ever hear of some of these big capital companies like GE Capital
and, and people like that that's traded on Wall Street, right? So those capital companies, a lot of
times they are major stockholders in some of the big box banks, right?
So they're basically helping fund, if you will, some of the, some of their, their business practices.
(···0.6s) So that's regulatory side here. On the non-regulatory side, some of these commercial
loan brokers are funded by the same type of money. So you see Wall Street money is actually
dipping into the big bank side of things, plus some of 'em are actually playing in the nonregulatory
space too. So they may be funding some of these, uh, commercial loan brokers now
that not entirely, (···0.6s) some of 'em are, maybe a group of investors get together and they, um,
pull their resources together and maybe they start their own commercial lending company.
Um, it could be that they're doing commercial lending on these types of properties through
something called a reit, a real estate investment trust. So there's a lot of different things, and we'll
talk about res later, but there's a lot of different ways that these commercial loan brokers can be
funded to be able to loan out the money.
(···0.5s) Well, when you think about it, I mean, we've talked a lot about becoming the bank.
Mm-hmm. Right? Well, some of the, like GE capital, they play on Wall Street and they loan
money, they provide money from a Wall Street standpoint, but they're also make money, right?
Yeah. And then what are they doing? They're becoming the bank. Mm-hmm. Mm-hmm. Just like
your company, your L L C, (···0.6s) you're gonna become the bank. The, the more money you
make, learn how to be the bank with that. (···0.9s) So Absolutely. Because when you lend money
to another, when you become a JV partner for somebody else's deal, you're essentially a nonregulatory
type lender, Right?
Yep. You're participating in the deal. So Everybody wants to be the bank, But with the
commercial loan brokers, they're, they're doing the deal for you and they're not necessarily
participating in your deal other than just providing the funding to be able to do it with secured by
a first position lien. So, um, now these types of lenders, they have fewer, fewer covenants. So
they have faster closings.
They don't have the extensive underwriting like some of the big box bank and mortgage brokers
and folks like that do. Um, so because they are non-regulatory, they can be more flexible on their
lending. It is more of a common sense practice. (···0.7s) But some of the things that, um, that
they like to see on their lending is that, um, it's basically kind of the same thing as community
banks in a lot of sense. Mm-hmm. You know, they like to see the same type of debt to debt
service coverage ratios. So their D S C R requirements are very similar, uh, to the community
banks.
They do some loans that are just D S C R loans that requires very little documentation to
complete the loan file. So they've got tons of flexibilities. I can't tell you the enormous amount of
programs out there available for real estate investors. So, uh, they even have programs to where
if you're going to be holding a property for long term for cash flow and you wanna do a 30 year
fix, they can do 30 year fix for you.
They also can do a 30 year fix with maybe the first five years of the loan is interest only
payments to allow you to increase your cash flow on the front end of your, of your deal. So
they've got tons and tons and tons of programs out there. You never, never know until you talk to
a commercial loan broker, um, what they have that might best fit your project. Um, one of the
things that's super important with these guys is the demographics of the area. They do not lend in
all areas.
Most of them will lend in all states, except for South Dakota and North Dakota because there's
sparsely populated areas and they don't like to lend in sparsely populated areas. (···0.6s) If they,
something happens to you who controls the entity, entity falls by the wayside, they end up
having to repossess the property, foreclosed on the property, and then dispose of it. They like to
be in areas that are more populated to where it's quicker for them to dispose of it and get it off of
their books.
(···0.6s) With that said, other sparsely populated areas, like rural areas, they're not real big on
rural areas. Now, maybe if a rural area, say within a 30, 45 minute drive, a reasonable commute
of a hi, a heavier populated area, then yeah, they would probably do something like that. But if
it's, uh, more than a half hour or so drive from a heavily populated area where there's an
abundance of jobs and services, then they may be a little relu reluctant to living on those types of
properties.
It's like we've got several properties that are in rural areas that we picked up on the cheap they
cashflow. Well, community banks love them because it helps 'em meet their community
reinvestment at requirements, but it's not something like commercial lenders would wanna do
because of the type of area that it's in. Okay. So keep that in mind whenever you think about, uh,
these type of commercial loan brokers, (···0.9s) these guys, they adhere by (···0.5s) the
consumer protection laws versus all the thick banking regulations like I mentioned before.
So that's important. They are still acting with integrity, uh, following consumer protection laws,
but they do not have all the, the scrutiny that a regulatory bank has. (···0.6s) So that's super
helpful too. (···0.7s) Mm-hmm. Okay. (···0.6s) Now, we talked about how they have, there's, uh,
multiple programs, but there's also multiple lenders. When you're working with a commercial
loan broker, like Sam and I, we started doing private money lending with that line of credit we
talked about earlier, secured by the piece of property that's been in my family for three
generations.
Well, we had more demand coming in than we had credit to lend, or a line of credit to lend and
cash on hand to lend. So I (···0.6s) spent about 18 months researching, um, commercial loan
broker programs and things like that. And what I was finding is it was gonna take a lot of time, a
(···0.7s) lot of effort to go through and align myself with all and interview all these commercial
loan brokers to find out who would be good ones to work with.
And that way if somebody needed a loan and we didn't have, if all of our capital was deployed, I
could broker the loan out. (···0.5s) So (···0.7s) I'm going through and I'm doing all this research,
and I was like, this is gonna be a nightmare to try to set up. And then I stumbled across this guy
from Manhattan, New York, um, that has been in the commercial lending business for over 30
years now. I think he started like in the 1970s or something. Wow.
But I think he's been in, in business for himself now for (···0.6s) over 30 years. (···0.6s) And,
um, so I, I had a discussion with him and his daughter also works in the business there in a nice,
you know, skyscraper in Manhattan and overlooking the, what is that, the Hudson there? Mmhmm.
I think it's the Hudson River. Anyway, (···0.5s) so I, I'm having a conversation with him
and I had multiple conversations with his daughter and, um, and basically we ended up paying
him a chunk of money for him to streamline what we were trying to do and hooked us up with,
what is it?
Over a hundred different lenders, almost 160, Almost 160. hadn't looked at the list lately, but I
know it's an extensive list of different lenders that do all different types of commercial lending.
(···0.5s) So we started digging in and focusing on the ones that had the, the lending programs
that was more in line to with what type of properties we dealt with and that our investor friends
dealt with. And that way if we ended up having the need to refer somebody out or broker or
something out, then we would have the ability to be able to do that.
So here's what we found. There's so many different programs, there's so many different lenders.
Um, we did find out in going through this and basically getting brought up to speed on all these
types of programs. They do like you to have some skin on the, in the game, but they will allow
you to be creative as far as taking on JV partners. But, you know, JV partners probably gonna
need to be on the entity (···0.6s) that is on title and probably will have to sign on the loan as
well, which for our JV partners that are financially savvy, that's usually not an issue.
If the numbers are great then, and they're gonna get a piece of that, then that's usually not a, not a
deal killer for them. Okay? Um, they also offer competitive rates. Their rates are just usually
competitive. Maybe it's just a little bit higher than your regular, um, your regular lender rate.
So there is a little bit of a premium on that, but it's a ease of underwriting and all the different
option you have for the loan programs is really what you're paying for. Kind of a convenience
fee, Kind of a convenience fee. That's the way I like to look at it. Um, they do charge more on
the origination fee than a traditional lender, because you've gotta understand this is pretty much,
much how they make their money, right? They, they charge 'em a little bit more of a fee. (···0.6s)
I would say typically what I see (···1.3s) on your average, you know, single family, um, I think
the last one I did, the one last one I closed for an investor friend of ours, I think was three and a
half points.
They were charging 3.5% on the origination fee, but it was a smaller loan, right? It was under a
hundred thousand dollars. Um, I would say you're probably gonna normally pay a minimum of
two points on the larger loans, and it could be upwards to three and a half, four points.
You know, some of 'em say they'll go all the way up to five points, but I've never seen one
charge five points, right? Um, it's usually somewhere between two and three and a half points,
you know, or maybe four if it's a super small loan. So the points are a little bit additional on, on
this type of lender, but again, it's a cost of doing business. It gives you a lot of options that you
do not normally have. And whenever it comes down to it, if you're running your numbers,
including those, uh, maybe a little bit more closing cost and maybe a smidgen higher on the rate
than what you're gonna get from a regulatory lender.
If you're running the numbers on that before you ever make the offer on the deal, when you're
deciding, Hey, what should I offer? (···0.5s) And, and everything looks good, then you are
basically factoring the cost of doing this type of transaction (···0.5s) into the deal before you
ever make the offer. So you can make the deal pay for itself in essence. Mm-hmm. Okay. Which
we always wanna do.
We always wanna make the deal pay for itself. Okay? Um, usually on these, they're, they like fix
and flip loans. Mm-hmm. Um, they'll let you, you know, they'll let you do fix and flip loans even
if you have very little or no experience. Um, a lot of times on fix and flip loans, they'll finance
70%, some of 'em go up to 75% (···0.7s) of purchase, (···0.6s) but catch this, okay, (···0.5s) To
the rehab will they fund, They will fund a hundred percent of your rehab (···0.8s) for a
maximum loan, a loan l t v (···0.8s) of 85% of the after repair value.
Okay? So if you catch that, I'm gonna repeat that slowly one more time. (···0.9s) They'll go up to
85% (···1.4s) L t v after an (···0.5s) after repair value, L T v, they'll go up to 85%. (···0.7s) But
of that 85%, 70% would be of purchase, and then the other could go towards rehab.
So I know that sounds a little confusing, but to put it into perspective for you, okay, let's say you
have, um, a house that is going to, it has an RV of $250,000, okay? A r v of $250,000, the
maximum that they would go up to, which would be 85%, your maximum loan amount on that

would be $212 or $212,500, 200, $12,500. That's your maximum loan amount. So let's (···17.7s)
say that you're purchasing that property for 125,000.
I'm just pulling numbers outta the air, air, air right now. So 125,000, so you're purchasing it for
125,000. That means that they will finance 70% of your purchase price. Okay? So they'll finance
$87,500 of your purchase price.
Okay? (···1.8s) So, but the total loan amount they'll give you is 2 12 5. So (···2.6s) 2 12 5 minus
87,500. (···0.9s) Basically that means that's about a hundred. And that ain't right. I calculated
that wrong. 212,500. It, (···0.7s) It was Right. Oh, was it? Mm-hmm. 2 12, 500 minus 87 5.
(···0.6s) I know y'all cannot see my calculator, and that's okay.
(···0.8s) I don't need y'all to calculate this one with me. I'm just running some numbers to give
you a, a rough idea here. Okay? (···0.9s) So basically, um, you could spend up, up to $125,000
on repairs and still be within their guidelines. Okay? (···0.9s) Now they do like to see that you
have a little bit of skin in the game. So what they require is you to prove that you've got enough
money to close the deal. (···0.6s) They also want to want you to prove, so when you have
enough money to close the deal, what that's gonna mean (···0.6s) is that you're gonna have to
come with 30% of your purchase price.
Okay? (···0.7s) And then they will, you're, you're gonna have to start the repairs. Credit cards.
Credit cards, (···0.6s) Credit cards, yeah. Start the repair with your credit cards, you or your JV
partner, right? Whatever works. (···0.9s) And you get, I would suggest about a third of the way
through the repairs, you turn in your receipts, they advance you the money to basically repay
(···0.7s) on what you've spent already.
Go another third of the way through the repairs, turn in the receipts. You're filing basically for a
draw. You draw some more of that money out, (···0.6s) right? Rinse and repeat. Rinse and
repeat. Are y'all catching what I'm saying here? Right? But they do like to see that you have
some reserves. So usually they like to see that you got at least, um, six. Usually these terms are 6,
8, 10 months on fix and flips. So they like to see that you've got enough money in reserves to be
able to, uh, cover at least six months worth of payments, taxes, insurance, um, plus enough
money to close to cover any down payment requirement and the closing cost.
Mm-hmm. Okay? Now again, what if, what if you're in a situation where you're like, like, but I
just opened this L L C, I'm closing in, I opened the account with a hundred dollars. There's not
money in there to prove I have it. (···0.8s) Again, (···0.7s) what can you use to prove that you've
got access to the funds?
4 0 1 K statement. 4 0 1 K statement. Maybe you're self-directed. I r a, maybe your personal
bank statements. Mm-hmm. It can be anything that you can access to prove up that you've got
the funds to be able to close the property. Okay? (···2.0s) All right. (···1.2s) Oh, another thing
before I go to the next slide, (···1.5s) with your traditional lenders, (···1.2s) this is gonna be
more of the lines. Not your community ba community banks so much, but more in the lines of
your regular mortgage brokers and your big banks.
You know, those people that's always running. We've got these special low rates, you know, we
can do 30 year fixed cheaper than anybody else. So those are your regulatory lenders that spend a
lot of money on advertising (···0.7s) those type of lenders, they will not loan on a house that is
not habitable. (···1.1s) Your community bank lenders will, if they understand the scope of your
business, okay? And they know it's a, it's a commercial project, it's a project you're doing for
business purposes.
So they will loan on the property. Um, if it's something that's so bad, it looks like a tear down,
they're obviously not going to, nobody's going to, um, in, in this lending world, okay? But with
these commercial loan brokers, (···1.0s) they also will lend on properties that is not habitable. It
could be one of those properties that, that we call it is tore up from the floor up, (···1.4s) tore up
from the floor up, but it's a good deal, right?
And it'll make money. So, um, they do have a tolerance for those type of properties. They expect
those type of properties, as long as it's not so far beyond repair that it would be considered a, a
tear down. Okay? (···0.6s) So that's another really cool thing about commercial loan brokers. Uh,
so let's talk about underwriting the loan. Whenever you submit an executed contract to
commercial loan broker, what is it that they need to be able to complete their file?
So you're gonna notice some similarities here. And one of the reasons why I go through this with
each type of, uh, lender and talking about why they need to complete the file as far as maybe
starting a credit file on yourself, starting a file on your business, what do they need to be able to
start the underwriting process on the, on the, uh, the financing of the property is because over
years, I found that's usually the void between training and execution with students. So you'll get
trained up on all these great strategies on how to go out and do things.
And then when you go to execute and then you find out, well, you gotta have all this stuff in
order. And, you know, if you, and I'm speaking of from experience, because whenever we were
students, they taught us all these great strategies and everything, but then there was that gap
there. It's like between implementing the strategies, okay, we got the property under contract,
and then we, you know, turn the contract into the lender, and then the lender's like, well, I need
all this other stuff too. (···0.8s) And so we want you to have all your stuff together and
understand what is it that the lender needs before you ever get to the point of sending the contract
over.
(···0.6s) It does a couple different things. It makes life a whole lot easier on you, especially if
you're still juggling a family and working a job while you're doing, while you're building your
business on the side. It makes you a whole lot easier on you to know what to expect. And
secondly, it helps you solidify the relationship with the lender. They know that you're good.
They, they say, Hey, this person's brand new, but they know their stuff and they got it together,
right?
Anything I asked for, they got at the fingertips. And most of the stuff I asked for, they already
had it ready and gave it to me before I even asked. You know, it really makes a good impression
with these lenders. So from a commercial bank, uh, commercial loan broker perspective, and
underwriting the loan, first off, they're gonna want an application. Okay? They want an
application just like the other ones right now, with your commercial loan brokers, (···1.6s) if
you're with a broker you're working with, sometimes if they're small enough, (···0.5s) you can
give them permission to hold a copy of your application on file.
Yeah, you're gonna need to update it every now and then, but they can hold your basic, your
basic file on record if you give them permission to, and that way they'll have the information to
reuse for future purposes. Okay? (···1.2s) So you need the application. They'll provide you a
copy of one, it could be electronic or it may be, um, a P D F file that you need to print out and
fill in and send back to 'em.
Uh, copy of a government issued id, that's important. Just like before, (···0.6s) guess what else?
Sounds a lot familiar. (···1.1s) Entity docs, (···0.9s) same drill. Your, your articles of
organization or your operating agreement and your e i n number on your entity docs, okay? Um,
your credit and background check. Notice, it's not just a credit check on this one.
They do a credit and they also do a background check on you. Basically, these guys will go down
to a six 50 credit score. There are recourse loans. They go down six 50, some of 'em actually will
go down to a six 40. Um, but they'll definitely easily go down to a six 50 credit score. And what
they're looking at, whenever it comes to credit and your background check, they just wanna
make sure that you're not a risk in the, in the nature of that you don't have any outstanding
judgements against you or the i r s is after you or anything that could possibly cause a cloud on
the title to the property.
Because you see with these types of lenders, they're not looking so much at you. They're looking
at the property, it's about 90%. The, the, the them approving the loan is about 90% based on the
property and about 10% based on you. It's kind of backwards from what you normally
experience with your big box banks and your mortgage brokers. And, and a lot of, a lot of people
in that regulatory space, it's flipped, (···0.6s) right?
Mm-hmm. So they're looking more at the property's ability to make money than your ability to
make money. Um, they do wanna see two months of bank statements that could be on your
business and or personal. So they're gonna wanna see two months of bank statements. That's
where they're gonna be looking to verify that you've got access to be able to clo to the funds to
be able to close the property deal. (···0.6s) If there's a partner in this deal, then you can
absolutely utilize their bank statements as well. Okay? (···0.8s) With these guys, they want a
resume of experience.
A lot of times what they'll do is they've got a template or your, your, the commercial loan broker
or the, the, the person that's underwriting it or the company that's underwriting it, (···0.8s) they'll,
they'll usually send a template that is, uh, a kind of a fill in the blank Excel formatted type thing.
And what they want is your resume of experience. (···0.8s) With that said, if you're already
doing property deals or you already have some property deals, you definitely wanna make sure
that you're keeping a list of what you're doing.
Just like we talked earlier on in the training, because these guys, that is an absolutely must have
the community banks with the, the resume of experience. That's kind of a complimentary thing,
right? But with the commercial loan brokers, they absolutely do wanna see a resume of
experience because they will give you better pricing if you have a little bit of experience. So if
you've done three deals or more, they're gonna give you a, a better rate.
If you've done eight or more, they're gonna give you a better rate. So they got like a little tiered
scoring system there based off of the number of property deals that you've done. However, will
they do business with you if you have zero experience? Yes. Yes, they will. You're just gonna
pay a little bit higher rate. (···0.5s) Okay. You're Just building a relationship with them, just like
with a community bank or, Absolutely. Like one of the ones that I typically broker, um, these
types of loans out to, for investor friends of ours that's come to us, you know, needing funding.
Um, I've got his cell phone number in my cell phone, you know, it's like I can call his office,
right? But I can call his cell phone or I can text him on the weekend and he, and he responds. So
that's a big plus. Mm-hmm. To be able to build that relationship. Okay? (···1.0s) So, um, lender's
title policy from the title company or title attorney, they do require that, like we have emphasized
over and over and over again for a purpose. (···0.5s) You always wanna do things legally,
ethically, with integrity, make sure all your bases are covered.
And that's the best way to be able to do that. Um, very similar on what we discussed before with
community banks on appraisals, the BPOs or the AVMs, that's your automated valuation.
(···0.9s) Very similar situation with these guys, okay? Um, they may do an A V M, sometimes
they'll look at that avenue first actually with these types of lenders and see, can we get a good
valuation on it because it seems like you're getting a really good deal on this property.
If not, then they will probably do a B P O or an go ahead and order a full on appraisal, uh,
detailed list of repairs. If there's any rehab to be done with the property, they do require to pro
provide them a detailed list of repairs. Just very similar to the email that I had copied and pasted
and put in the presentation to show you guys. Just wanna break it down. (···0.6s) Always,
always, always (···0.9s) building a little cushion more, especially in this environment where
material costs are all over the place.
There's supply chain issues. (···0.6s) I would always used to, we would add in like 10% cushion
for unforeseen expenses. (···0.5s) Nowadays, I would say 10 percent's gonna be on the low end.
You might wanna calculate for 15 to 20% cushion in there on your cost of repairs. So what that
means, for instance, (···0.7s) is let's say you're going to be rehabbing a property and, uh, you've
got, um, $50,000 worth of expected rehab expenses.
Typically we would add 10% on there, so it would be $5,000, right? Right. So now you might
want to add $10,000 on (···0.5s) there just because of the nature of the, the whole climate that
we're in. Um, and of course you've gotta provide them a copy of the executed contract. They
always welcome people, you know, talking to 'em about the different programs that they have,
but they can't take action to get you a loan until you have an executed contract.
You gotta lock up the deal. You'll hear that a lot in our industry. (···0.6s) Lock up the deal, get it
under contract, lock it up, lock it up. Nobody Wants to waste time on a non executed contract.
That's right. So don't ask them to run numbers on something that you don't have under contract
yet, because, um, that is just probably gonna cause some irritation in the relationship. (···1.1s)
Yeah. (···2.3s) Okay.
So what we're gonna do is we're gonna wrap up this segment and then we will see you guys back
in just a few minutes. (···14.1s)
(···10.7s) Welcome back. Are you guys ready to get your calculators out? 'cause we're getting
ready to do a case study. So we will have a few more of these case studies throughout this
training, but right now we're gonna do a case study surrounding about, uh, or surrounding
community banks. (···0.7s) The reason why we wanna do a case study on this is because you just
learned a whole lot of information on community banks and you literally learn more information
than a lot of employees that work within these banks even have a clue about.
So, um, let's do a case study on a community bank, uh, project that or community bank funded
project that we did. Um, and this one actually was not done very long ago. Uh, this community
bank case study, this house was, uh, probably about a year, year and a half ago. We did this 1, 20
20. Was it 2020? Okay, so not that long ago.
I think we started in 2020 and we sold it in 2021. So it was the end of 2020. Okay, so this
particular case study, we call this one's Wood Woods Edge. Um, we, it's a four bedroom, two
bath, two car garage, 1999 model home. Um, pretty standard interior lot was just over 2,400
square feet, brick, central heat and air needs repair and updating. So on this particular project,
um, this was, uh, just a slam dunk of a fix and flip.
The family situation that was selling this property was they were getting ready to move, relocate
outta state (···0.8s) and uh, the house needed some updates and repairs done to it and they just
did not have the cash or the credit available to be able to make that happen. So the, rather than
listing with a real estate agent and having people coming in and the out of the house and having a
limited buyer pool, because there was actually one room in the house that had no flooring in it
and that would've eliminated some people from being able to qualify for a loan.
Um, they would rather just sell it to us as is at a discount as long as they could net what they
needed to net and be able to go on down the road and, uh, reestablish themselves in another state.
Before we flip over to our visualizer, (···2.4s) let's talk about (···1.1s) what we're solving for
here. (···2.0s) So here's our transaction details. On this particular transaction, (···0.7s) we
purchased this tran this property for 260,000.
The market value at the time that we sold it was 385,000. There's a little bit of a story behind this
because we thought we were gonna make a modest profit on this easy fix and flip. And whenever
we had the property appraised or the community bank that we financed it through, had the
property appraised. (···0.5s) And when we had it appraised, I believe that the appraisal was three
K in at like 335,000. (···0.6s) And during the few months that we spent with this property in our
possession, the um, property value started shooting up the market got really competitive (···0.6s)
and in the end, whenever it sold it actually the market value jumped up to 385,000.
So that was a, a windfall for us and a and a true blessing for us to be able to experience that. But
that is not the norm at all. That was the, actually probably the first and only time we've ever had
that happen with a property (···1.0s) in that short of time, in that short of a timeframe for sure.
Okay, so market value of 385,000 property taxes on this one was six, $6,000 annually. Um, our
builder's risk insurance, which insured the property while it was under construction being fixed
up (···0.6s) is $1,200 a month. And I often get questions like, what's builder's risk? Okay,
(···1.0s) whenever you're holding a property, say for a rental, you have a normal insurance policy
on policy on it, like a hazard insurance policy that insures the policy against things like if the
house randomly burdens down or if it floods or tornado comes through and tears it up, things like
that.
So builders risk insurance actually covers the property while it's being worked on and it's sitting
vacant because some regular hazard insurance policies, if it's sitting vacant for more than 30
days, um, they will not cover the property. (···0.6s) So in this case, you know, on any property
that we rehab, we always put a builder's risk policy on it 'cause it's gonna be sitting vacant for
longer than 30 days.
And in some cases, depending on the scope of the work, it may or may not have utilities turned
on yet. And so that's another red flag for insurance companies. But builder's risk insurance
policies is actually designed to protect the asset in the case of a disaster, uh, without those
limitations of needing to have utilities on in the house be occupied. Okay, (···0.5s) so we spent
on purchase closing costs. These are closing costs. When we bought the house is $4,938 and 93
cents. There was not a realtor involved. This was just standard closing costs.
We picked up the bulk of the closing fees for the sellers as well. Um, our selling closing costs
was 13,000 173 18. Why so much more? Because there was a realtor involved in this transaction
(···1.1s) and, uh, so it was quite a bit more on the selling closing costs. The debt servicing on this
project was $1,015 and 22 cents monthly. (···0.6s) Our monthly operating expenses was $500
per month and it was gonna cost us about $20,000 to repair the property and get it ready to go to
market.
Okay, so here's questions. How much do we need to purchase this property? (···0.7s) How much
of your own cash do you need to purchase it and rehab it? (···1.2s) How can you make the r o i
infinite on this flip? (···1.4s) What is your net profit before taxes (···1.4s) and what is your
overall r o i? Okay, (···0.7s) so (···0.8s) let's go into the numbers, (···1.4s) okay?
As we get into the numbers here, what is our purchase price? $260,260,000. (···3.5s) Okay, so
we got $260,000 (···0.6s) was our purchase price. What was our rv? (···1.5s) 385,385,000.
Originally It was 3 35.
True. It was us (···1.7s) that, thank goodness (···1.5s) the market went up. Okay, (···1.6s) what
is our loan to value ratio? (···2.0s) Can you do that in your head, Mr. No, (···3.1s) I didn't get my
calculator out either. (···1.4s) Oh, that's okay. I'll let you look on with me. (···2.0s) Okay, so
what is our loan to value ratio? So if we take a loan out, say for our purchase price, we're gonna
look at, um, the loan to cost ratio, actually.
(···0.5s) Okay? So if our purchase price is $260,000, okay, we get on divide that for 300, 380
$5,000 we're at move the decimal twice, remember we're at 67.5% (···9.2s) value. Mm-hmm.
Okay? (···0.9s) But remember going into this, we were thought it was, what was it was 335,000
roughly is what it was appraised at, right?
So we were buying it for 260,335,000. That put us at 77%, 77.6% (···0.7s) basically loan to loan
to cost, right? Okay. (···0.7s) The lender, the community bank lender that we used on this one,
they would loan up to 80% of the value of the appraised value of the property. (···0.6s) So the
after repair appraised value of the property on the appraisal was the 335,000.
(···0.7s) So (···0.6s) basically they would loan up to 80% of that. And uh, so let's just see what
we can do with it. (···1.3s) Okay? So let's calculate (···1.0s) what the relation is between our
purchase price (···0.6s) and our A R v. Okay? But we're not gonna use this number on this
calculation. What we're gonna use is what the property apprais for, which is what the lender
would base the loan off (···2.7s) of.
So $260,000 purchase price divided by 300 thou $335,000 is what the property apprais for.
That's 77.6%. Moved that decal decimal twice, uh, 77.6%. Okay? This lender would loan up to
80% (···0.6s) of the appraised value. (···0.7s) This lender also would require, uh, would allow, I
should say allow cash back at closing.
Okay? And they'll do 80% of the off the A R v, Right? They do 80% of the after repair value. So
whenever I said 80% of the appraisal, the way they order their appraisals because they will allow
us to take cash back, they order it with a as is value and then they order it with (···0.7s) the repair
included into it.
And if I recall correctly, I think we were paying two 60 for this one. I'd have to pull up the
appraisal to make a hundred percent for sure, but if I remember correctly, we were paying two 60
for it and we're taking care of a lot of their closing costs. (···0.7s) And I (···0.8s) think the as is
value on it at the time of the appraisal without the repairs done was like 280,000. But with the
repairs done, it would be worth 335,000. Alright? Okay, (···0.6s) now, (···1.1s) now remember
(···0.8s) we got this 3 85 here (···0.7s) as the market value because that was the market value at
the time we sold.
It was just one of those one-off markets that's never happened with us before where the property
value continued to go up while we were holding title to the property. (···1.5s) So let's do this.
(···0.5s) We got a new loan. Now (···1.9s) this lender (···1.7s) actually let us borrow $286,650.
(···8.7s) And I don't know that we went max out on that one.
I think we did. (···0.5s) We'll see 268, 268. (···2.3s) Well they went higher 'cause we borrowed
more. (···0.9s) Yep. 2 86, 6 50 was, was what it was. So let's calculate that out actually. (···2.5s)
So, well I don't know a good way to back into that number, so let's not calculate it out. (···1.4s)
And what was the loan amount? 2 86.
Six 50 was loan amount. (···3.0s) Oh, you put 3 86 0 2 86, 6 50 (···1.1s) divided by (···0.9s) 3
35. (···1.2s) Oh yeah, (···0.9s) I need some caffeine is what I need. They went 85%, they went
85% (···0.6s) on this one. (···0.8s) Yeah. (···0.9s) Thanks babe. Good teamwork. (···1.0s) I got
you. (···1.7s) See, we're not always perfect because we've been up here teaching this for quite
some time, recording this on demand and he's had caffeine and I haven't, so there's that.
(···0.8s) All right. (···0.8s) Okay, so we need to figure out how much do we need to close this?
Okay, so we're taking a new loan for 2 86. Uh, 650. We had closing costs of 4,000 938 93.
Okay? (···2.8s) And (···0.9s) our purchase price again was two 60.
(···1.2s) I'll do the calculator. (···1.0s) So add two 60 and the closing cost, (···0.8s) Well, let's
just go like you got it written here. 2 86 6 50 minus 49 38 93 minus purchase (···1.0s) price of
two (···0.8s) 60. After all (···0.9s) that, we (···10.1s) had 21,100 or $711 (···0.7s) and 7 cents.
(···0.7s) Okay, so we're gonna do the math your way. (···0.6s) Yeah, (···1.8s) so we had, we
borrowed 2 86, 6 50. (···1.0s) Our closing cost was 49 point 38 93 and our purchase price
260,000. So after closing, like Sam said, (···0.7s) we had 21,700 1107. (···0.7s) And just so you
know, for those of you that's watching this, it's gonna end up in our live class, which I highly
recommend the banter that goes on here.
We will literally probably keep you in stitches. So we're trying to be all nice and professional for
the recording, (···1.0s) but in the class it's a whole different dynamic. But you just got to see a
little bit of it there. Okay? So we do have our builder's risk insurance. Okay, let's see what else
we gotta account for here. We have builder's risks. So builder's risk (···1.2s) was $1,200 and
(···2.2s) that $1,200 we paid all (···0.5s) in one lump sum, which we typically do when we use
builder's risk, (···0.9s) right?
So you got 21 7 11 0 7 minus $1,200. (···2.4s) Oh, so we got 20,500 1107 leftover from closing.
(···0.9s) What else we gotta do to this house? We gotta spend money on something else. It's
really important. What is that? Well, You gotta do the repairs.
Gotta Do the repairs. So we just rounded it up to 20,000. In reality, the repairs was something
like 19,800 or 19,900 and something dollars. (···1.0s) So we were right at $20,000. So for easy
figuring here, we still have leftover $511 and 7 cents. That's a nice (···4.0s) dinner. (···0.5s)
That's a nice dinner, but we gotta reimburse ourselves for something else.
(···0.9s) Oh, what is that? (···0.8s) Remember we had to put up $500 earnest money. Oh, that's
true. Whenever we put the property under contract. So let's pay ourselves back the $500 earnest
money. (···2.6s) So that gives us $11 and 7 cents. (···0.8s) Well that's one of us at McDonald's.
(···1.0s) Oh wait, but there's more, there's more. Not only did we pay $500 in earnest money
when we put it in our contract, but we also paid them $10 (···1.2s) for an option to terminate.
(···1.0s) So we got a buck seven left. Where are you taking me for dinner? Uh, Sonic happy
hour. I guess (···1.6s) I don't even know if that would co cover my sonic water with lemon. I
dunno. You know, buck seven. So we got a dollar seven left over. Did we nail this one pretty
close To what we were gonna need this, this was a fun project. It was a fun, fun project for sure.
One of the reasons why I think it was a fun project was because when we put this property under
contract, (···0.5s) the sellers, uh, were looking for a house and they quickly found a place and
they had put it under contract and we agreed to lease the house back to them for one month.
(···0.7s) Okay? It was a light rehab essentially, but we were renting it back to 'em for a month.
They thought they would be able to be closed on the house that they were buying outta state.
And as it turns out, that deal got extremely complicated. There was some problems with the
lender approving that particular property (···0.6s) and the deal fell through.
It wasn't anything that had to do with them and their ability to borrow it was the property itself
had some deficiencies and the deal fell through. Right? (···0.8s) So then they had to start over
from square one looking for another place to buy outta state. So we extended their, their lease
back, their ability to stay there and continue to lease that house from us. And basically we leased
it to them for just enough to really break even. So continued to lease the house. What was it for
another, probably two or three months (···0.7s) until they got actually closed and moved out.
Anyway, so there was a little bit of time there.
We were leasing that house back to 'em. But that's the beautiful thing about this and working
with these off market proper properties and people that have different life situations is that you
can be flexible with them. It was not costing us anything for them to stay there in that property
for another couple months. And it ended up blessing us, us blessing them, blessed us. It worked
out to our favor because property values continued to increase during the time, that period of
time as well. Okay? The actual remodel on this house only took about three months.
So once they were out, we were kind of in and outta the deal in three months time. And that was
even with the, the delays (···1.1s) with, um, materials. Okay? (···0.7s) But let's look at this. Let's
look at our mo (···1.2s) Mo (···1.0s) That's right. We gotta look at Mo. (···1.2s) So on our mo
(···1.0s) we have utilities. (···2.3s) Do you remember how much our utilities were? Gosh, no.
$500 (···2.3s) a month, (···0.8s) right? Remember? Sure. (···1.4s) Our utilities was $500 a
month, and the time that we had the property when we were doing the rehab was a total of three
months. So that gave us $1,500 (···0.6s) per month (···1.8s) total expense on utilities. They Paid
the utilities while they were Leasing. Yes, while they were leasing the house back from us, they
took care of paying the utilities. (···0.7s) Okay? Now on this one, we're not gonna account for
property taxes (···1.0s) because it was actually held out at the time that we closed on the
property.
So we'll talk about that here in a minute. (···0.8s) We did have some debt servicing. (···4.8s) Our
payment on this one was $1,015 and 22 cents per month (···0.8s) times three months. (···1.6s)
Are you my calculator guy? Or you want me to do this one? Do it. (···4.6s) So 3040 $5 and 66
cents.
Okay? (···1.5s) Now I want to touch base here on something. Okay? So (···1.1s) we had the
house, I think a total of six months, right? Mm-hmm. But they leased it back for three (···0.5s)
and they paid us rent mm-hmm. During that time, Which covered our cost, It covered everything.
Mm-hmm. So Yeah, we're just counting everything based on three months Exactly, because
they're, they're, we just, we broke even on what we leased it to 'em.
And that was by design, okay? (···0.7s) Because remember, they needed to go walk away from
this transaction with a certain amount of money so they could reposition themselves and be able
to, to purchase the new property outta state. So we did not want to take away from that. (···0.9s)
That was part of the beauty and them working with us. Okay? So we got 3040 $5 in debt
servicing. We have utilities of 1500. (···0.5s) So we're gonna add the 1500 to that to get our total
(···1.0s) operating expenses.
This is our total (···2.4s) total expenses. (···3.3s) So our total expenses for doing this project, 45,
45 66. (···1.5s) That's our, our our our monthly cost over that three month period of time. Okay?
So that's our holding cost. Okay. (···1.3s) All right.
(···1.5s) Let's look at the selling side of it. (···2.3s) Show you how we made our profit. Okay?
(···10.3s) So on the selling side, (···4.0s) put that there where I know everybody can see it.
Is it gonna focus in Focus, Focus is (···3.4s) Good enough, right There, there it goes. Now it's
focusing. (···0.8s) Okay, so our selling side of things. (···3.3s) So our sales price, (···3.3s)
385,000, Good job baby 385,000. (···0.7s) And at the time that we, um, closed on this, our loan
(···1.3s) payoff (···1.4s) was 287,000 784 52.
Now, (···0.8s) that was more than our loan amount. I know. I wonder who else noticed that? Did
y'all notice that? It's more than our loan amount. Why is that? Well, (···0.8s) I'll tell you why.
(···0.8s) It's because it was an interest only loan. Mm-hmm. So the payments that we made for
those six months did not take away from the principal balance.
That's right. So we had still owed the principal balance of the loan plus the interest up through
that, that billing cycle, if you will. Okay? So it was more because we owed the principal amount
plus the interest due for that particular month. (···0.6s) So 385,000 (···0.5s) is what we made.
What we sold the house for our payoff in the loan was 2 87. 7 84 52. Okay. Didn't (···1.1s) you
(···0.7s) might have had some closing costs in there.
(···0.7s) Yep. So we got 97 2 15 48, (···1.0s) and then we, we had our selling closing costs. So
we got subtract for that, Which was (···1.3s) 13,000 1 73 18 minus the 13 1 73 18. That leaves us
(···1.3s) with $84,042 and 30 cents. So (···11.3s) this right here is our gross (···2.7s) profit
(···1.5s) at the time of the sale.
Okay, (···0.8s) now we gotta subtract something else. (···1.2s) The holding cost. (···0.8s) So
remember our total holding cost for the three month (···1.4s) Minus 45, 45, 66, 45, 45 66 Leaves
(···1.5s) us 79,000 (···2.9s) 4 96.
6 4 70 9,000 496 64. (···0.7s) Was that a good closing for us? It Was a, now that bought a nice
dinner That did buy a nice dinner. (···1.3s) It absolutely did buy a nice dinner. I do believe, if I'm
not mistaken, we were projecting that, um, uh, based off of what we offered them for the
property, I think we were projecting that originally we were going to make in the neighborhood
of around 30, 27, 30,000, something like that would be our net profit on this one.

(···0.8s) And, um, like I said, the market just swung in that direction and worked in our favor. It
was, uh, you know, we were able to bless them by helping them out and keeping them in the
house longer than they planned on being there. And in return, that came back to us tenfold for
sure.
(···1.0s) Mm-hmm. (···0.7s) All right. So good case study there showing how you can utilize the
relationships with the community bank that allows cash back at closing to do anything in one
neat little swoop. We got the cash back, it covered all of our expenses (···0.8s) and, uh, we ended
up making a really nice profit on it. Okay? I like it. I like it too. So what was some of the
questions? How much do we need to purchase this property? (···0.7s) That was some of the
questions that we talked about.
Let's flip back to that. (···1.3s) All right, so some of the questions was how much, uh, how much
do we need to purchase this property? How much for our own money did it cost us to purchase
this property? It (···1.1s) didn't cost us anything. Didn't cost us anything. You see what
happened? We just had to have the knowledge in between our ears to know how to design the
transaction based off of what we knew our lenders would do. Um, how much money did it cost
us to do the rehab? (···1.7s) Well, we spent about 19,000 or something, but it didn't cost us
anything.
Didn't cost us anything. (···1.8s) What was our return on investment? We made $79,000.
(···0.8s) But what's our r o i (···0.8s) Infinite Infinite. Because remember, if you try to calculate
your r o i, (···1.6s) the amount we spent (···2.6s) divided by zero money in the deal, it gives us
an error because a calculator cannot calculate infinite. Okay?
(···1.3s) All right. (···0.8s) We talked about what (···1.8s) our, uh, our $79,496 profit before
taxes, oh wait, (···0.8s) or before taxes. How much are we gonna get taxed on this? What's our
capital gains tax gonna look like? That's an interesting question (···1.1s) and I'll answer it. Um,
leveraging money. We, we've talked about how important that is, okay? But from a tax
standpoint, (···0.8s) if say I did this (···0.6s) traditional way, (···0.8s) my cost would've been
two 60 mm-hmm.
The bank would've given me 80% of that, right? Mm-hmm. Which would, (···0.7s) how much is
that? Get your calculator out, Y'all get your calculators out. 'cause you're not gonna be Able to
see money. 260,260 And they're based off 80% of cost. So that's $208,000, 208,000, and we
spent (···1.3s) roughly 20,000 on rehab. We had some holding costs, uh, closing costs and all
that stuff, (···0.7s) okay?
Mm-hmm. Um, So I'm, I'm gonna add back my, and I'm just doing some rough numbers here for
him right quick. So y'all hang tight. So I'm adding back my rehab costs, I'm adding back my
holding cost. Um, and then, and then a couple of closing, then we had a couple sets of closing
costs. That was roughly 18,000. 18,000, (···0.7s) okay. So basically our total cost (···0.6s) from
way most people would think about doing it was $250,000.
Right? And we sold the property for 3 85 For 3 85. So, (···0.5s) so we would've showed a gain of
a hundred, $134,000. Yeah. And (···0.9s) that's what we'd have been taxed on, Right? Okay.
Now, the way we do it, when we leveraged as much as we can, um, so this, let (···0.8s) me
calculate that. So we borrowed (···0.8s) 268, (···1.2s) no, 2 68 5, right?
That's 360 8. (···0.5s) Okay? Y'all can't see this, but he's punching numbers in a calculator.
Okay? Now we, we spent 20,000 on rehab. (···2.1s) Should we flip over and show 'em the
calculation on what you're calculating? Uh, if you want to, yes, that'd be fine, (···0.7s) because
this is very important and it's just another bene another benefit to leveraging. (···1.3s) So I'm
gonna fill some time here. We've already calculated that if we did it the traditional way by
getting an 80% mortgage, paying for the repairs out of pocket, uh, the closing cost and all that
stuff out of pocket, then we would've been at 1 30, 30 4,000 As a game.
But the way we do it when we leverage, (···0.8s) like we do, (···0.8s) so then we got a loan for 2
68 5, Uh, no, it (···1.3s) was 2 86. Six 50, Okay? So 2 86, 650, (···6.8s) we had 20,000 in
repairs, (···1.3s) roughly 18,000 between two closings.
(···0.8s) Uh, 45, 45 in holding costs. Uh, what else do we have? (···0.9s) Hmm, well, we had,
That pretty much covers it. What builder's risk insurance was $1,200. Okay. $1,200. So we're
that's 3 30, 300 30,000. So that's pretty accurate.
So we sold it for 3 85. (···3.2s) So now (···0.8s) what we're paying taxes on is 54,000 Rather
than 134,000, all because of the way we designed the transaction. Yeah. (···0.8s) You don't pay
taxes on borrowed money, (···1.0s) Right? And that's important to Remember. And then you can
add all your other expenses, your rehab costs, your holding costs, your realtor fees (···0.6s)
closing, all that stuff is added expenses. Mm-hmm. So once you add that to which you've
borrowed, (···1.8s) you have a less, it shows less of a gain.
Mm-hmm. (···0.7s) So, Ooh, I have an idea. What's that? When we talk about private money
lending, (···0.8s) this is not one of our case studies, so we can just like wing it. Okay? I haven't
prepared the case study, (···0.6s) but would you guys maybe like to know how we're designing a
similar transaction using private money lending on a house that we're flipping right now (···0.6s)
and what we're going to make on it versus what we have to pay taxes on?
(···0.6s) We'll do that in another Segment, and by all means, yeah, we'll do it in another segment,
but when we talk about private money and lending, but yeah, let's, let's have some fun with that.
Okay. So by all means, we are not tax advisors at all, but we are just, um, educated real estate
investors. Of course, you may want to discuss with your tax professional (···0.9s) about how to
design transactions, um, where it is a benefit to you depending on how your business is
structured.
I've had that conversation with R C P A. Um, I do understand that loan proceeds are not taxable.
So in situations like this where we're gonna be in and out of the property deal quickly, or maybe
there's a good equity position in it to where we can strip some equity out of it on a refinance
(···0.8s) and we know that we're still gonna cash flow, the property will, we're definitely always
looking at how can we take the most amount of money in loan proceeds because it helps us from
the tax perspective of things.
I mean, you think about it, some of these big commercial investors, they do it all the time, don't
they? (···1.2s) You know, they, well, we're trained to do, I know, right? They do it all the time
because they understand how to play the game. So they may buy, buy a property that has upside
potential on the rents. Maybe they buy a property and it, it doesn't have to be a, a trashy property
that even needs rehab, although it works in that situation too, right? Maybe it's a, maybe it's a B
class or an A class property and they go in and maybe they cut some of the expenses and they
increase the rents, which (···0.5s) in those class of property, that actually causes the value of the
property to go up.
And then maybe in three years, five years down the road, once they've increased rents and the
property's naturally appreciated a little bit. And I mean, this could be a 500 unit apartment
building guys, right? And what they do is they turn around and they (···0.5s) refinance it so they
can strip the equity out, you know, they'll refinance, they'll strip as much equity out as allowed,
as long as it's still cash flows, right?
And meets the requirements of the lender. They'll pull all the outta excess equity out of it. And
so now they've got this large chunk of cash, you know, sometimes in those bigger apartment
buildings and um, big mobile home parks, big RV parks and things, when they were, they
stripped that equity out of it. You could be talking about hundreds of thousands or even millions
upon millions of dollars in equity that they're able to pull out that cannot be taxed because it's
loan proceeds.
And then that gives them funds to be able to go and invest in other projects, pay back their
investors, whatever the case may be. Absolutely. (···0.7s) Okay guys, so we're gonna wrap up
this session and then we're going to come back in a few minutes and we will see you soon.
(···13.6s)
(···11.2s) Hey guys, welcome back. So, I hope you enjoyed the community banking module.
Um, you learned a whole lot about the inner workings of the community bank and how you can
partner with them to help grow your real estate investment business. We worked through some
examples of actual property deals that Sam and I have done to actu utilizing that process.
So I wanna introduce someone to you. This is Mr. Ken Sessions. (···0.6s) Ken has a background
in banking. Ken, how long have you been in banking? Going On 27 years now. Going on 27
years. So give him a little bit of history about, you know, what roles you've played in banking,
especially over the last several years, and what you're doing now, what your area of specialty is.
Okay. (···0.7s) So I started in banking when I got outta college. Uh, I've been with the smallest
of the small banks to the, the biggest banks out there.
The Chases, the Wells Fargos of the world. Uh, for the last six or seven years, though, I've been,
I've moved outta the banking world and into the credit union world. Uh, a lot of people think
about the credit union world just as your consumer finance. You know, you need a credit card,
you need a car loan, and you maybe need a mortgage. You're gonna go to your credit union to
get that. They don't think about a credit union when it comes to financing your investment, real
estate, your business loans, things like that. (···1.1s) That's a little bit of a mistake 'cause credit
unions do those things.
Uh, I have a little bit of a specialty, uh, in working in the investment real estate realm. Uh, I've
been doing that several years all the way back to my days in banking. And we've brought that
over to the credit union world with us. And, uh, I've worked with several investors over the years
in doing their, uh, their purchase money, their rehab loans, their, their flip property loans. Um,
I've learned a lot from, from your teachers, Sam and Anita here. And, uh, hopefully they've
learned a little bit from me.
Uh, we, we've done several deals together. They've all seemed to work out out very well. Uh,
like I said, credit unions just are not for your consumer stuff. They're for your, for your business
as well. Thank you. Yeah. So Ken, um, tell us a little bit about why it is that you like working
with investors. (···0.9s) I really like working with investors because investors, real estate
investors specifically have that entrepreneurial spirit that, that I really, really like. Um, my
favorite part of the job as a banker always has been sitting down talking to people and figuring
out the ways that they go about making money.
And, uh, you know, real estate investment is the, is the one thing out there that, that's constant.
You can make money in real estate investment in a down market, in an up market, in a flat
market. It really doesn't matter if you can get into your properties correctly. You know what
you're doing, you manage 'em. Right. You can make money in absolutely any economy. Uh, so
that's why I love it. Yeah. Yeah. And I totally agree with you on that. I mean, and I know the
students have heard that over and over from us.
So here's a third party outside of Pip's path that's telling you the exact same thing that you've
heard before. You can make money in an up market, a down market, a flat market. It doesn't
matter. You just shift your strategies along the way, right? Correct. And that's one of the reasons
why the students are here is because whether they're brand new to real estate investing or they
maybe are, um, already have a few deals going on, they're trying to learn how to grow their
business. They're learning how to grow what they're already doing and shift and be able to create
a financial situation that'll change their life.
Exactly. Now, Ken and I knew each other (···0.8s) whenever I was still working, and Sam was
still working in the corporate world. (···0.7s) And Ken has watched us and has been a, a key part
of the process in helping us from a lender's perspective in being able to grow our portfolio. I
wished I had kept count of how many property deals that we've done over the last few years. I've
lost count too. Yeah, It's been a lot. Yes. And not only that, um, you know, we, we've also
referred business back and forth to each other as well.
I mean, we've, uh, there's been several investors that I've sent over to you guys that you've been
able to help them grow their portfolios also. (···0.5s) So, Ken, let's talk a little bit about why
these types of loans are important to the bank. (···0.7s) Well, loans are the lifeblood of any
financial institution, whether it be a bank, whether it be a credit union, whether it be, uh, you
know, a private money lender. Loans are how they make their money. Loans are my assets.
(···0.5s) So, uh, I make, I make my profit based on the interest you pay as a, as an investor on the
loan that I give you.
And on the, uh, the fees that you pay me on the front end. The origination fees. Uh, if you've
used a hard money lender in the past, (···0.9s) there's a place for hard money lenders in in this
world. If you're a first time buyer, you've had some credit issues, anything like that. Uh, but as
you get experienced, you've had some deals under your belt, now you can move into the realm
of, uh, you know, the banks, uh, credit unions, other, other traditional lenders.
Uh, when you get into that, that area of lending, now you're able to pay less in fees. You're able
to pay her a lower interest rate. What that does for you is gonna lower your carrying cost, right?
It's gonna lower your cost to get into the deal. Um, so that it's really your best bet if you can
(···0.9s) make that work for you. Uh, a typical hard money lender is gonna charge you three
points to five points on the front end and somewhere north of 10%, 10, 12, 15%.
Whereas a community bank, a credit union, they're going to charge you 1% loan origination fee,
and your rate is gonna be somewhere in the neighborhood of prime plus one to maybe prime plus
three. So, you know, in today's rate environment, that's not more than 8%. Um, if you're not able
to make a deal work at one point and 8%, it really probably is not the right deal for you. And I
think your, your teachers are gonna tell you that. Um, so that that's why it's I important. (···0.8s)
Yeah, yeah.
So, Ken, tell us a little bit about, um, like if somebody's going in and they're interviewing
community banks and community credit unions to work with, you know, what are some of the
the key things that they wanna make sure that they ask about in setting up the, you know, setting
up the credit file lending criteria and things like that. What are some things that that comes to
mind? So the first thing you're gonna ask your lender when you walk in is, uh, you're gonna ask
them, first, do you do, do you work with investors?
Do, do you do rent property loans? Do you do flip loans? Do you do things like that? When they
say yes, then you start asking, okay, how do you structure those? Will you allow me an interest
only time period? (···0.5s) What about seasoning? And what seasoning means is how long do I
have to hold a property for that appraised equity to come into play for me, rather than just what
I'm paying for it? Uh, 'cause as you know, the goal is to get into this property very so that you
have equity the minute you walk into it.
(···1.0s) Financial institutions are going to require this thing called seasoning before they just let
you have that equity on the, uh, on the front end of a deal. That's a very important question to
ask. Uh, another important question to ask is, okay, what are your fees? What are your rates?
Um, like I said, most community banks, credit unions, places like that, they're gonna charge you
a 1% loan origination fee. Uh, that's pretty standard. Not many are gonna charge you any more
than that. There may be a few out there that, that actually cut that for you down to a half or even
zero if you've done several loans with 'em.
Uh, and then talk to 'em about your, their interest rate and how their interest rate works. Is it a
adjustable interest rate? Are we gonna be doing, you know, are we gonna be adjusting this every
time (···0.6s) something happens in the market? And, you know, the fed raises rates like they've
done here lately, you know, twice in a month, is your rate gonna go up or can you get in with a
fixed rate for some period of time on the front end? I'll tell you the way I set things up, all of my
loans are (···0.7s) 1% loan origination fee.
And then if we're doing an interest only period, you're getting a fixed rate for that 12 months at
whatever market rate is at that time, which is usually right at Prime plus one. So today, someone
with decent credit, a history of doing this, is gonna walk in, get a 1% loan origination fee, and a
5% fixed loan for 12 months. (···1.0s) Awesome. So a lot of times students hear from other
people who aren't as knowledgeable as, uh, some of us about, well, there's a limit on the number
of loans you can do.
'cause they're used to hearing, oh, well, they've capped the number of non-owner occupied loans
that can be done like in the mortgage broker world, for instance. Right. So can you talk a little bit
to about that? Is there truly a limit on the number of loans you can do (···1.0s) That's really de
that really depends. The answer is yes. The answer is no. Uh, exactly what Anita said. There are
limits out there. Um, in some institutions, smaller institutions have limits as far as loan
amounts.
So if you've, if you're exceeding a loan amount for one deal, they may not be able to do that one
loan. Or if you have several loans with this institution, there are caps that they, that are put in
place at the, uh, federal government level. Uh, so if you bump up against those caps, you've
either got to find a different lender, or if you're working with the rot lender, what they're going
going to be able to do is say, Hey, we're we'll do this loan for you. (···0.9s) We're, we've gotta do
some work on our end. So they're going to do what's called participate a loan.
Either they're gonna participate the loan you're looking at right now, which all that means is
they're gonna go find another institution to partner with to do your loan, (···0.6s) or they will sell
some of your other loans to another institution to free up funds to do the loan you're looking at
right now. So it, it, it's really a good thing. That's why it's very important to have the right banker
with you because you know, the last thing your, your banker that you've built this relationship
with, last thing they wanna do is tell you to go find somebody else to loan you money and risk
losing your relationship.
Instead, they're gonna do that work for you. They'll go find the participants, (···0.6s) you as the
borrower, you're gonna continue to pay your bank. (···0.6s) All your payments are gonna go to
them, and then they'll disperse it to the other banks. You're not, you're not gonna know the
difference. Uh, so that's one thing you're gonna ask as well when you're doing your interview,
Hey, if we bump up against limits, (···0.6s) will you participate loans out? So remember, that's a
very, very important term. Participate loans. (···0.5s) You know, one of the other questions that
we often get from students is it's, how hard is it to get that first deal done with a community bank
or a community credit union, um, in the respect of, you know, kind of the flow of it and how
quick 'cause sometimes time is, is of the essence.
How quick can they close sort of thing (···0.9s) That's a institution by institution. Um, answer as
well. Uh, these loans (···0.6s) really don't take all of the all that long to do. Um, a lot of times an
institution, the thing they're waiting on the most is the appraiser. Appraisers are, are so busy right
now that, you know, they, they may be three weeks, four weeks to get an appraisal back.
Um, but the first time you as a new investor or even a, a seasoned investor, but the first time you
go into a new institution, (···0.6s) you're gonna get put through the ringer a little bit. They're
gonna collect a whole lot of information from you. Uh, they're gonna, you know, they're gonna
pull your credit again. So if you have your stuff ready as you go in, you're there on the front end,
you know it, it's, it'll make the transaction go much smoother, much faster.
So, you know, have your business plan ready. Have your contract for the property ready. Have
your last two to three years tax returns ready. Have your renovation budget ready. Have your pro
forma for the property you're looking at purchasing. Have that all ready. Have it in a packet
ready to go so that when you go in, really the only thing they're gonna do at that point is they're
gonna give you an application to fill out, which usually takes five, maybe 10 minutes, give it
right back to 'em. They've got everything they need now.
So now they can go make that decision. They have everything in front of them to see your entire
financial picture. Uh, another thing to have ready is your total debt structure. So if you have
multiple properties already, one thing, the very important thing you're gonna need there (···0.6s)
is how much is your loan payment on every one of your other properties? And how much income
are you bringing in from those other properties if they are renovation properties. And so they're
in the process, you're not making any money off of them at that time. The other thing you need to
know is, hey, what are we going to list this property for once it's complete, or if it's going into
your rental portfolio, what is the monthly rent going to be on that property so that that institution
can now add that to your (···0.9s) overall financial picture to make you look the best they
possibly can.
(···0.9s) And you, you said something key there to make you look the best that they possibly can.
So what you're telling me is that the institution wants to work with me and they want to look at
every opportunity possible to be able to do the loan.
Yes. Right? Yes. And the, and the more information that the borrower is bringing, that fits the
file, that helps you guys check all the boxes, the quicker they can build it and the quicker they
can approve it. Absolutely. Okay. Once again, don't forget they want to make the loan. They,
they're not in the banks. Credit unions are not in the business of not making loans. They're in the
business of making loans so that they can make money. That's how they feed their families. Mmhmm.
Absolutely. So we've talked in, uh, in our training about, uh, things like that is key to
getting the loan approved.
So whenever somebody's running their numbers, things like debt service coverage ratio, what
type of debt service coverage ratio do you like to see on a cashflow property? (···0.5s) So the
magic number in the debt service coverage ratio is really 1.25 times debt service coverage ratio.
And what that means is, (···0.6s) all your income from a property less your debt (···0.9s) 1.25
times, you're gonna have more in 1.25, 25% more (···0.9s) income than debt on that property.
That's kind of the magic number. Uh, assuming everything else is, is equal and good, you have
good credit, your debt to income ratio is in line. That number is is pretty much a, a sure, uh,
approval on a deal. You know, you gotta, you properties have to appraise, things like that. But
that's the magic number. Now, once you've built a relationship with a lender, that magic number
kind of starts coming down. You can get down to as low as like a 1.1.
So only 10% over your, uh, your expected (···1.3s) debt service coverage, uh, that service
(···0.9s) expense, you know, your, what you have to pay on the loan. So (···0.9s) building the
relationship is very, very, very important. Uh, so that you can get into, you know, know deals
that are a little bit tighter or borrow more money against a property, uh, to do other things. You
know, pull cash out to maybe do it, do your next project for the cash that needs to go into it.
Mm-hmm. So, very, very important. Good question. Yeah. Yeah. So (···1.0s) now (···0.6s) on
the power team, and, you know, there's students out there that're gonna be looking to build their
power teams. And so how important is it that, um, the, not only the institution that's be investor
friendly, but the other aspect of it's gonna be handling the closing the title company or the title,
uh, title attorney, that they be investor friendly as well, and kind of have that good working
relationship with the lender That, that, that's vitally important.
Uh, when a bank treats an investment property different than, uh, you know, your primary
residence different than a car loan, different than everything else, (···0.7s) title companies do the
same thing. So you, everything's treated just a little bit differently. And these are a little bit
outside the norm. So you really need to find a lender, a title company, a realtor, um, you know, a
(···1.4s) even (···0.7s) in the bank, a processor within the bank that understands what we're, what
we're doing.
'cause that can hold something up. Uh, so as you're doing your, putting your team together and as
you're interviewing lenders, you know, don't just stop with the, with the guy across the desk, ask
about his back office. Do they have, uh, do they have experience in handling investment
properties, inve in real estate investors? Um, because that can slow a deal down, you know, days
and weeks just because you've got somebody in the back room that doesn't really know what,
what we're looking at a title company that doesn't know what we're doing.
You know, things happen in, in this world that don't happen in the other, you know, you may,
you may get a property under contract (···0.8s) and (···0.7s) three days before you decide, Hey,
we need to form a new, a different L l C for this (···0.6s) one property. So now you're, you're
kind of changing the entire contract. Well, the title company has to pivot with you on that, so
does your lender. They need to be able to do that and do it quickly. So, you know, these are all
very important things and questions that you, that you ask of your lender as you're, as you're
talking to 'em.
(···1.7s) Awesome. Good information. Thank you. So, um, you know, you mentioned earlier
about, you know, listing out the properties, how much income's coming in, what the, the liability
payments are against those properties. And earlier in, in the session I was talking about basically
kind of how we do our financial statements. So as a, as a lending institution, you guys, especially
whenever it's somebody brand new that you're working with, you look at their, um, their personal
situation, debt to income, but then also if they own properties or they have another biz side
business or something like that, you guys also look at a global, correct.
Correct. So is it helpful to you whenever somebody's coming in and they're following an
application that maybe they'd be prepared to go ahead and provide a combined financial
statement that gives you the whole big picture? Yes. Absolutely. That, that, once again, (···0.5s)
anything you can do to make your lender's job easier. Uh, so that's one thing they're gonna do in
their due diligence.
They're gonna dig into everything personal. They're gonna dig into all your businesses. If you
have a statement that is combined, brings those two things together, and it's one snapshot, they
can see everything in one place, (···0.6s) that, that, that's the best thing you could do for your
lender. Because you know, now, a, it shows them that you're on top of your financials, on top of
your business. B it gives them that snapshot. It cuts down the time they have to spend in
underwriting and in, uh, you know, in processing this file.
Uh, so it makes their life easier, which in turns make makes them like you more and want, you
wanna do more loans with you because they know that it's easy. You know, they don't have to
work as hard, (···0.5s) Huh. I wonder where they heard that before. (···1.5s) So, yeah, definitely
wanna make your lender's life easier, and that way it's easier for you guys to do business
together. But once somebody establishes the initial credit file, and let's say they close the first
deal with you, and then say two or three months down the road, they're ready to do the next deal.
Okay. Do they have to go through that whole paperwork process again?
Or do they just have to bring you the documentation that shows the projections on that property?
In most cases, all you're gonna have to bring in is your contract and your projections on this
property. If you've done something outside of that lender, you've done something else in that
meantime, you know, you might wanna update your, your spreadsheet, your, your financial
statement, your global financial statement, and give them that as well. You're only filing tax
returns once a year. So, you know, (···0.6s) once you have that, you give that to your lender
every year.
Uh, you know, if you've, if you do something outside, if you do something with a hard money
lender or you do, you know, use some other creative finance thing, just add that to your global
financial statement, give that to your lender so that they see a up to the second snapshot of your
position and, and they'll be happy. (···0.9s) Oh, financial, you mentioned tax returns and
updating your financials and tax returns with the lender each year. So that's pretty important, isn't
it? That's Very important. We have, uh, we're regulated by the federal government and in, in
these cases.
And so one thing that's required of us as a lender is that we have to gather financial information
on our borrowers annually. Uh, once again, different than the consumer arm. You know, you,
you borrow money on a car, your banker's not coming back to you every year and say, Hey, I
need to see your tax returns in this case, (···0.8s) we're gonna ask you for it every single year.
Uh, so once you (···0.5s) get your tax returns done as quickly as you can, we know that, you
know, you're, you're, you're kind of at the mercy of your C P A or your tax prep person in those
cases.
We understand that. But as soon as you have 'em done, don't wait for the banker to ask. Just take
it to 'em. They're gonna love you for it even more. 'cause hey, you, you're being proactive. You're
bringing your file, you're, you're making their, once again, making their life easier. Um, so when
they take this into their committee, their boss, whoever has to approve it with 'em, or if it's just
them, you know, it, it's a much faster, smoother, uh, transaction. Uh, the more you do, the faster
they go. You know, um, that leads me to another question that it would be, uh, something
interesting to address for the students, because a lot of times whenever people are buying rental
properties and their property, uh, properly applying leverage to the property, their debt service
coverage ratio looks good, their return on their investment and everything, everything checks out
good.
But the net cash flow annually may a smaller number, but they got the higher R o i. So then by
the time that the C P A gets done taking depreciation, (···0.5s) and it looks like on the tax return
that you're make, you're kind of at a, not making much money or at a break even point, or maybe
even showing a little bit of a loss.
So to, uh, a banker that specializes in working with real estate investors that understands that
depreciation concept, how do you guys look at that? (···0.8s) So a lot of your expenses that
you're going to flow through and your C P A of your C P A is very good, which you should be
working with a very good C p A as well. Uh, there are expenses that are non-cash expenses that
they're going to use to (···0.8s) lower your tax liability each year.
So your banker (···0.5s) needs to, and in most cases will understand that. (···0.5s) So that global
cash flow model that we talked about, the money that you have available to repay loans, right?
Well, depreciation is a true expense. You know, things are, things are depreciating, (···0.9s)
hopefully your real estate's not depreciating, but the law, the land allows you to assume that it is
losing value over, over time with the use of it.
That's a non-cash expense though, because you're not, you know, you're not paying a thousand
dollars whatever a month for that property to go down and value the, to depreciate. So it's a noncash
expense that those things get added back into your cash, into your, from your profit (···0.9s)
to show the true value. There's other things out there too. I mean, you know, there's, (···0.7s)
there's some (···1.0s) other non-cash expenses if you're amortizing points, things like that, that
you've paid at closing.
Uh, and then there's the, if you've got a really seasoned lender, they kind of know that (···1.3s)
you run some of your personal living expenses through these businesses as well. Uh, so those,
you know, a good lender will kind of give you credit for a portion of that as well, because they
know it's all about lowering your tax liability so that you can maximize your cash profits at the
end of the day.
(···0.8s) That's gold right there. Absolutely golden. You know, and that, that's key. And we, we
know that, um, and we've already covered, and one of the very first things we talked about in this
class was the mindset surrounding money, talking about, you know, the difference between the
left side of the quadrant where people trade time for dollars in the right side of the quadrant,
where people are leveraging and they're investing and the tax implications of both. So (···0.5s)

most of the bankers and the people who work in these big box banks that are out general
employees and not relational bankers out there in the world, they're just there punching a clock,
doing a job, right?
Right. And they service the people on the left side of the quadrant, which is the, you know, the
majority of the population. That's your W two employees and then you know, your mom and pop
little stores and stuff like that. (···0.7s) But then there's, there's bankers like you (···0.6s) who
service people that's on the right side of the quadrant that understands how the game is played,
right. And I think that is so incredibly critical. So Ken, as we get ready to wrap up here, tell us a
little bit about what you're doing now and how you're helping institutions throughout Texas and
the region, um, grow their commercial lending platform.
(···0.6s) So the, the, when I moved into the credit union space a few years ago, uh, I was
working for a, a small credit union here in the Dallas-Fort Worth area. (···0.6s) And, uh, we
formed a, we formed a company along with another credit union. So a partnership, it's a forprofit
company. What this for-profit company does is we go out (···0.5s) and find other credit
unions in the area, uh, that want to get into (···0.9s) business lending, investment, real estate
lending, things like that.
We help these other credit unions that have traditionally not done these things, set up programs
in order to do it. Uh, so we started very small. Like I said, the, the one founding credit union, we
added one there shortly thereafter. Uh, now in a, in a fairly short time, we're up to six. Um, it
looks like we may be up to eight to 10, you know, by this time, a year from now, um, there is a,
there's a need for this.
Um, investors want it. Credit unions want it. 'cause like I said, that's our life. You know, making
loans is a lifeblood. These loans in the eyes of a financial institution are also very, very safe.
Real estate, (···1.0s) real estate tends to hold value. Uh, even in a down market. (···0.7s) A real
real estate's going to hold its value. It's not gonna tank like a car tank can, you know, you've
always heard you drive off a lot. Your car's depreciated 20%.
Well, just because you opened the door in your house, it did not depreciate 20%. Matter of fact,
it probably appreciated 20% in today's market. Uh, so real estate loans in general, regardless of
what they have always been deemed very safe by (···0.5s) the federal government, by our bank
examiners, by bank boards, things like that. Uh, they also offer good yield. You know, (···0.5s)
you have built in equity when you're going into one of these things. So, uh, our institutions
recognize this.
They also recognize that (···0.5s) real estate investors, (···0.6s) you know, the, the flip side of
banking is we need deposits. We have to have, we have to have money to loan out to make those
loans. Well, where does that come from? Well, we either have to, we use your money that you've
de deposited in your checking account, your savings account, things like that. In return, we pay
you that interest rate, uh, which is always lower than the loan rate, but we pay you to use your
money. We take that money, we loan it to another real estate investor, uh, as they pay us back,
we pay you back.
And we keep the difference. That's how we make our profit. Um, so we recognize that, you
know, we have both sides, uh, of our balance sheet that we need. (···1.0s) Real estate investors
tend to carry good cash balances. (···1.5s) We hope all those cash balances are in our
institutions. So those relationships, we need to build it. (···0.6s) We want to build it with
(···0.7s) real estate investors that are (···0.8s) smart, sound, you know, they do things the right
way.
Uh, and they, they get into properties, right? You know, we don't want somebody that's, that's
being loose and, and wild and, you know, just every deal that comes by, we want somebody that
is analytical about it, which is what you're learning. That's why you're here. You're learning how
to recognize and capitalize on good real estate deals. Those are the kind of borrowers and
relationships that community banks and credit unions want.
Now, you do notice, I keep saying community banks and credit unions, that that's on purpose.
Um, the Bank of Americas, the Wells Fargos, the, you know, the big Wall Street banks of the
world, (···1.6s) there's nothing wrong with those. If you, if you have accounts with those, they're
great. If you're traveling around the country, it's wonderful. (···0.8s) These type of, (···0.6s)
these type of loans that we're talking about, these type of investments are not the realm of the big
Wall Street banks. They're just not, they don't understand it.
The staff that they have that would (···0.6s) be your servicing officer, does not understand it.
They fit everything into a box, and in most cases, your deals are not gonna fit into their box. So
when I say community bank and credit union, that is very much on purpose. So that, that's also
another very important thing to remember. (···0.6s) That's awesome. Yeah, definitely a very
important thing to remember. (···0.6s) So (···0.6s) right now you're working with multiple credit
unions all in the state of Texas, correct? For right Now, yes. For right now, plan on expanding
outside of Texas at some point, Possibly.
We do. We are looking right now to expand into Oklahoma, uh, Arkansas, possibly New
Mexico. Uh, now that doesn't mean that's the only deals we do. As a matter of fact, one of my
credit unions right now, today, uh, we are working on a construction loan in Florida. So once,
this is just something, as you talk to the credit unions and they talk to me about doing this, you
know, if we understand the, the laws in those states, (···0.6s) and we can put our team together to
be able to safely process and handle those compliments, hey, we'll go outside of the, we'll go
outside of the state of Texas.
There's some things we have to fit into to our box. You know, our, our box is pretty big and
open, but we do have a box. (···0.5s) And if we can do that, we'll, we'll go outside the state of
Texas right now. Uh, but we're trying to, you know, we're trying to build out bigger, larger,
more, with more territory to be able to do things for our four hour relationships, you know,
(···0.5s) coast to coast.
That's fantastic because the people that's gonna be watching this training video, they're going to
be scattered out everywhere. It's like right now, I know we have a huge portion of students that's
in Texas and in Florida, um, we have students coming in and other parts of the country as well.
So before long, there's gonna be people all over the map that is gonna be looking for lending
services. So I know that you, you're not in a situation necessarily where you can help everybody,
but you might be able to help a good bit of people.
Yeah. Or at least put 'em on the right path. Right? Right. Um, so whenever it comes down to
that, if, like right now you're servicing predominantly Texas, right? Um, so let's say somebody
was doing a property deal in Texas, or maybe they live in Texas and they qualify for membership
at one of your credit union, uh, one of the credit unions that you work with, um, what would be
the best way for them to contact? Should they email me and me, put them in contact with you, or,
Anita has all of my contact information, uh, she knows how to reach me, email, cell phone,
everything like that.
So an easy way would probably be, you know, contact Sam or Anita, uh, via email. They can
email you my contact information and I, you can call me, email me, text me. It, (···0.6s) it, uh, it
really doesn't matter. Email is probably the best because that's what keeps a record for me. But,
um, yeah, I will, I'm available for anyone that that needs to talk to me. Yeah. And being that
most of the folks that's in this training class, their new students or they're, they're leveling up
their game to expand on what they've already done up to this point, you know, them emailing me
would give a good opportunity for me to kind of screen and see if it's something I can help 'em
give 'em direction with or if they're, if they're ready to proceed with something to pass them on
to Sure.
To you. Yeah, Absolutely. Okay. I mean, that's what I'm here for. That's what all, all of my credit
unions, uh, are here for, you know, they're looking for, they're looking for business. Mm-hmm.
Uh, and, and my job is to help them grow. Yeah. Uh, along with growing our company. So, And
we have a number of different resources.
And I mean, Ken knows, you know, there's, there's some things that they can do and there's some
things that they can't do. So, you know, of course we try to hold the student's hands and guide
them in the appropriate direction. Um, whenever they're in, in need of lining up lenders, we go
out and we're doing mentorships with a lot of these students and we're actually going in and
interviewing community banks and community credit unions Yes. And helping them establish
those relationships. So (···0.5s) with that being said, uh, we might have to get together
sometime.
I might have some students that might be ready for a meeting with you. Wonderful. As we go
through the mentorships. Wonderful. I'm ready. Okay. Sounds good. Well, Ken, thank you so
much for taking, taking time outta your busy schedule. I know you just drove back into Dallas
from Houston. You're probably exhausted. (···0.6s) And, uh, you gave us lot of great information
today. And again, just thank you for coming by. Thank you. Spending, spending some time with
us. I'll do anything for you guys. (···13.9s)
(···12.1s) Welcome back. We're gonna continue talking about interviewing the financial
institution. So let's pick up with number seven, which we've already to touched on this topic, but
just to refresh, you wanna ask them about what types of loans that they're needing, um, at this
time to help them with their concentration factors. If you'll remember in the last session, we
talked about the, um, different types of concentration levels.
They break it down by loan types. They also break it down by credit types too, and that's
something that people don't commonly know. So they'll rank it a credit, B credit, C credit, you
know, d D minus whatever. Okay. Um, but anyway, you, you're more concerned with what type
of loans they're needing to help them with their concentration factors. Um, and we'll talk a, we'll
kind of dig into that a little bit more as we finish going through how to interview the institution.
But whenever it comes to that, um, they will tell you what they have an appetite for. And
actually that's act a, a good way to phrase it. What type of loans do you have an appetite for right
now? So, concentrate, concentration factors are important to the financial institution. Okay? This
is something that's really cool too, though. You wanna be able to tell them, like number eight,
tell them one of the areas you focus on is improving blue collar communities by purchasing
properties that needs some love added discount.
So that screams c r a community reinvestment act to them. Plus, you know, it always makes them
feel good that they're helping improve the local community. So we (···0.6s) always focus on
telling them what we're doing is we're going in, we're buying affordable housing that needs a
little fixing up a little love. It helps improve the community. At the same time, we're helping
provide affordable housing for the working class (···0.5s) and the working class.
That's really a sweet spot. I mean, we like to buy decent houses and just because it's in a lower
income community or a blue collar community, if you will, doesn't mean that it's in the ghetto,
that it's a trashy house. You know, it just might be a smaller quaint property instead of the big
nice, you know, McMansions, um, those of you from around Dallas Fort Worth area, and I know
there's quite a few of you, you, you know that in Dallas Fort Worth area that, you know, you see
a lot of the McMansion type properties, (···0.9s) okay?
So (···0.6s) you wanna just, you know, have that conversation with 'em, let them know that
you're here to help the community, um, to help fortify and beautify the community. That's really
important to these lending institutions. (···0.6s) Plus, you know, you can get in there too. You
know, if they have a, um, an appetite for multifamily properties, you know that you're gonna go
in and you're gonna be buying maybe B and c class multifamily properties, improving the overall
cosmetics of the property to help beautify the area as well.
So it's not just about single family properties, it could be multifamily as well. Okay? Right. The
bigger community banks say they, it takes about as much time to do a $20 million loan as it does
a $200,000 loan. So they'd rather do the big ones and mm-hmm. They would, it, it is the same
process for them to do the big loans as it is for them to do the small loans. And, you know, from
a fee income perspective for the institution, they make more money off of doing the big loans.
So if they have an appetite for that type of loan, they would rather loan on the big ones rather
than the little ones in some situations. But that's things that you discover throughout the
conversation. (···0.5s) So, speaking on of the conversation, let's talk about in, in that respect, let's
talk about asking them about what type of criteria they have for different type of assets. For
instance, (···0.6s) one to four family, you're single family housing that (···0.5s) it, I know four
family is not a single family house, it's a multi-family house, but anything that's one to four
family falls in the classification from an underwriting perspective as a single family.
Okay? If it's one to four family, the underwriting criteria for those type of properties are all the
same. (···0.5s) Okay? Doesn't matter if it's got one door, two doors, three doors, or four doors,
alright? So you wanna ask 'em what their, what their lending criteria is for those type of one to
four family properties. (···0.6s) You wanna ask them what their appetite is if they do
commercial.
A lot of credit unions don't do commercial. Some of them will. The ones that like to do business
with people in business, um, they will consider, uh, doing commercial type loans on true
commercial real estate. And when we say commercial loans, that typically means the five or
more units. Mm-hmm. Okay. So some of 'em have an appetite for that. We've interviewed banks
before where they specifically said, we like seven units or more. (···0.7s) Don't know why it is
they like seven units or more, but does that give us information on when we're looking at
property that, hey, if this is a 10 unit apartment building, you know, a b c bank over here is
interested in lending in that type of asset, right?
But you wanna learn about their lending criteria. So they'll tell you a little bit about what, what
type of, um, you know, what their loan limits are for those type of properties. Well, if it's one to
four family, they might say, oh, well, we like one to four family under a certain dollar amount.
Okay? Or we like one to four family with a debt service coverage ratio of 1, 2, 5 or better.
(···1.4s) When we get into the, the commercial (···1.0s) type property, five or more units, uh,
when you're talking about five or more units, the more units you have, the more flexible they
may be on the debt service coverage ratio. So some of 'em may go down to 1.1%. Um, some of
'em have certain programs they'll go even lower than that depending on the strategy that you're
using. For instance, (···0.6s) it may be a situation to where you're buying a multi-family unit.
(···0.6s) Let's say you're buying a a 20 unit apartment building and it needs a lot of work done to
it to bring it to its highest and best income potential. So they may be interested in financing that
on a 24 month bridge or maybe a 12 month bridge. They call it a bridge loan to allow you time to
go in, do the repairs, get the rents up, stabilize it. (···0.6s) And in that case, sometimes they will
actually even do the refinance to refinance it into the permanent loan.
But some institutions, they might like to just do the bridge and say, we'll approve the bridge for
you on this project. As long as you can get us a takeout letter for the permanent financing and
what a takeout letter is. That means that you've got a pre-approval from another lending source
that specializes in doing those types of properties. Or maybe they have an appetite for those type
of properties (···0.5s) that you get a letter from them basically saying that you've been preapproved,
that they will potentially finance the, uh, the, the permanent, do the permanent loan
whenever that project is to the, the point of stabilization.
So you can, same goes whenever you're doing one to four family houses. Let's say you're doing
construction on a one to four family house. Maybe you're doing construction on an apartment
building. We're talking construction, meaning ground up construction. So if you're building,
sometimes these community institutions, they might not wanna do the permanent loan, but
maybe they'll do what is called the interim construction loan, which finances the ground up
construction of the property.
But again, in those situations, they're gonna want you to be able to provide a takeout letter. If
they don't do the permit themselves, they're gonna want to take out letter from another institution
that is showing that you've got permanent financing available to you whenever that project is
completed. Okay. (···0.8s) All right. (···1.1s) As we're moving along here, and we're talking
about asset types, (···1.7s) one of the other things that you wanna make sure that you're asking
about as far as asset types is things like what type of properties, if they're interested in doing
commercial, what type of commercial do you like?
Um, you know, some mobile home mobile home parks is something that some don't do and some
do. Okay. Um, storage buildings, um, especially whenever you're looking at things like the social
housing projects. So social housing projects, Airbnbs, things like that.
You know, get a little bit specific with 'em and say, you know, Hey, (···0.7s) are you guys, are
you okay with this type of property? You know, or this type of property, we're gonna use this
one for social housing, so we're gonna be housing women that's coming out of abusive situations
and helping them get back on their feet. Is that, is that something that you guys are okay with?
You know, it's gonna be hard for an institution to say no, right? Mm-hmm. Uh, but short-term
rentals, some institutions, they don't care as long as it cash flows, they're all, and you're making
your payment, they're perfectly ha happy.
But in other institutions, depending on where you're located at, they may not like rentals. So you
might have to look for lending elsewhere. Okay? Um, so there's just a lot of different factors
here. You know, depending on what it is you want to do, you wanna make sure that you're asking
those questions. (···0.7s) And One thing they might do though is if you, if you're buying a short
term rental, (···1.0s) the bank may look at it as a long-term rental (···1.1s) because the income's
lower.
Mm-hmm. And it's a fail safe (···0.8s) point for them. Mm-hmm. (···0.6s) You may cash flow a
lot more as a short-term rental, but the bank's gonna look at it as a long-term rental. That's a very
good point that Sam made. So if you wanna do a short term rental and, you know, hey, the, the
market rents on this house is $2,000 a month, there's a, there's a good demand for rentals in this
area. So my fireproof plan is, is if I can't do it on a short term rental, then I can always do it as a
standard rental, and I can still cashflow the property, it'll still pay its own debt, or I could do a
lease to own lease option, right?
And it's still gonna pay its own debt. Okay? So the, the institution's gonna look at the most
conservative factors. If you'll remember back when we talked about the CAMEL score, about,
they have to make sure that, you know, they're watching for sensitivity.
And that's why some people, if you say, oh, I'm buying short-term rentals, um, they, if you
present it just point blank in that matter, they might say, okay, because of the recent C O V I D
shut down, that shut down people from being able to travel for a period of time, our sensitivity
does not allow us to loan on those type of properties. But if you go in from an angle that, hey,
market rents is $2,000 a month, even though you know, you, you realize that if you do it as a
short term rental, that you're gonna make $8,000 month.
I'm just pulling numbers outta the air here, right? But even though you know you can take it to a
higher and better usage and make $8,000 a month, what is your fireproof plan? And basically
you wanna present it in a way where they're underwriting it off your worst case scenario, if
you're underwriting it off your worst case scenario and you make more money with it, then that's
not gonna necessarily be an issue. Besides, I had a student ask me this question the other day,
they're like, isn't that a little bit deceptive?
And I said, no, actually it's not because it is a rental. You're still using it for a rental, and if you
can cash flow it as a standard rental, then that's a legitimate thing, right? And I, and I made the
mention, I said, if you pull out loan documents and you look at the loan documents, there is no
place in the loan documents that says you cannot use this property for a short term rental. Okay?
At this point in time, there's never been such a thing put into the loan documents. It Might be in
the h o a documents, if there's documents, if it's in an H o a, but Yes.
So of course that's a whole nother topic, you know, getting into the ins and outs and stuff. But
yeah, you definitely wanna make sure that you're checking all your bases, squirrel, you (···0.7s)
know, city ordinances, h o a guidelines, all that good stuff, okay? So that's why we got shortterm
rental class, right? Correct. 'cause they learn all those ins and outs and stuff of what to
check on the short-term rentals. All right? So, um, you wanna make sure that you ask about what
their typical loan terms is based on the type of property, uh, that you guys are gonna be investing
in.
So on most, um, institutions (···0.5s) of this type, community, banks and community credit
unions, they usually will base it off of (···0.7s) a (···0.6s) 20 year or 25 year amortization. So
that means that whenever you're, you're running your numbers and you're checking to see, hey,
you know, what is my debt servicing gonna be on this? I would suggest using a 20 year
amortization. And if they happen to offer 25 years, then (···0.8s) your numbers are gonna look
that much better.
Okay? Um, institutions such as community banks and community credit unions cannot and will
not, and do not do 30 year fixed loans. If they offer a 30 year fixed loan, that means they are
brokering that loan out to a secondary market lender. They do not do 30 year fixed loans. And
the reason why they don't do 30 year fixed loans is because it ties the money up for too long of a
period of time.
And if there's a, if there's a huge change in rate over time, then it could put them at risk because
they're not making as much money as the fed funds is costing them. And right now, if this point
in time with a little bit of the increase that we've seen in the Fed funds rates, of course that's
gonna be even more of a concern. Most of these types banks, they, they prefer to amortize over
15 years. Um, they'll do 20 years, some of 'em will go up to 25 years.
So whenever they do these types of loans, (···0.7s) what they're doing is you're actually typically
doing a three, five, or seven year arm if they're doing it fixed for continuous period of time,
(···0.6s) normally they're going to do it on a 15 year fixed rate. So your payment will not change
over the course (···0.5s) of 15 years. (···0.6s) Right? Now, if they're doing three, five, or seven
year arms, that means for a three year period, your your payment amount, your rate's not gonna
change.
For a five year period, your payment amount, your rate's not gonna change and so and so forth.
For a seven year period, your payment amount, your rate's not gonna change. (···0.6s) But what
happens, let's say that they amateurize the, the loan over a 20 year period and it's a three year
arm. (···0.7s) So that means that the rates not, or the rate and the payment amount's not gonna
change for the first three years, but on the third anniversary, (···0.5s) it's subject to change
depending on what the Fed funds rate is.
Most of these are based off of fed funds rates. Sometimes they're based off of L I B O R, but it's
usually off of fed funds rates whenever you're talking about the arms. (···1.2s) Now, one of the
things, don't be scared of doing a three, five or seven year arm, especially if you don't plan on
holding the property extremely long term. Remember, you're gonna take, you know, your single
families houses your little greenhouse and turn 'em into a red hotel, right? Right. We're playing a
monopoly here.
So three, five or seven year arms in a lot of cases is absolutely a great loan for our type of
business. (···0.5s) So whenever that gets to the point at that three year mark, we're, we're subject
to the payment amount adjusting (···0.7s) what is gonna happen. And most of the lenders we
work with, they do basically the fed rate plus 1%. (···0.6s) So basically you'll have caps on that
three at that three year mark.
So let's say your rate is at 4.5% and you got a a one point cap. Okay? So it's at 4.5% on the third
anniversary or anniversary, blah. Let me talk, okay, (···1.7s) you, it is got a three at the three
year point, (···0.8s) okay? It's going to adjust. (···0.9s) And whenever it adjusts, let's say you're
at four point a half percent interest, but you got a one point cap, (···0.8s) so the interest rates
could be skyrocketing.
Let's say it's at 8% at that point. So that means you were at 4% and it's got a one point cap. So
the highest they could raise it if you were at four point a 5% would be to five point a 5%, right?
That cap also works in the other direction too. So if rates drop super duper low, if you're at four
point a 5%, and let's say they drop to two point a 5%, the lowest your rate will drop is to 3.5%.
(···0.5s) Okay? So it's a one one cap in either direction.
So if they do three, five, or seven year arms, you always wanna make sure that you ask the
question, what are your typical caps on your adjustable rate mortgages? That way it will help you
better project, Hey, you know what, if I'm holding this property for three years, then I decide I'm
gonna keep it a little longer. You know, my rate can't jump up too high, um, and really skew my
cashflow numbers. Okay? (···0.9s) Now (···3.1s) you wanna ask if they allow, uh, the title to the
property to be held in your business name.
This is extremely important, especially from asset protection standpoint. Um, you wanna ask if
they'll let you hold title to the property in your business name. Um, some will, some won't. So
what if they don't next? Alright? Doesn't mean you can't do business with 'em in some respect.
They may have some service or product offerings that will help you grow your business, but that
just means that's not where you might want to do all your lending business at.
So if they allow business accounts, and that's a tattletale sign for a credit union, if they allow
business accounts, a check, business checking, business saving, all banks do, but not all credit
unions do. So if they allow business accounts, that means that they may be business friendly
whenever it comes to lending. (···0.5s) So whenever you buy the property, you always wanna try
in every circumstance to make sure that you're toddling it in the name of your company.
And that way that's just an added layer of protection for you. Okay? So important question to ask
there. If they say, oh no, we don't allow real estate to be closed in the business name, (···0.9s)
then I, and I really felt like maybe I could do business with 'em, I'd probably ask the question and
say, you know, well, why is that? Because you know, the L L C with me being ultimate
responsible party, how is that different for, for you guys?
(···0.8s) And all of 'em can close in business names if you really wanna know the truth. (···0.6s)
Some of them, they just have a policy not to close in the business name and they don't
understand why that policy is policy is in place. So I (···0.8s) would, if you really feel like you
could do business with 'em and they have something good to offer for you, I would, I would ask
that question. Well, why is it that you can't close in the business name c n s, I'm the one that's
ultimately responsible for that debt.
Okay? (···1.3s) Ask them what their typical turnaround times are to close once they have all the
documents that they need for their file. Like we covered earlier, it's usually about 10 to 20 days.
But if for some reason their process is a little bit slower, they'll explain to you what that normally
looks like. (···0.7s) And sometimes you get a little bit of a roundabout question, they might just
throw it back on you and say, well, you know, that depends on how quick we get the appraisal
and the title back.
(···0.5s) And then that's a good opportunity for you to ask, well, what is the turnaround times
that you've been experiencing lately? Mm-hmm. Right? Because sometimes they don't wanna
give you an answer because then they're setting an expectation that they're afraid that they may
not be able to meet. And if you can't get a direct answer out of 'em, say, well, if I put a property
under contract and I want you guys to do the loom, (···0.6s) then what would be a comfortable
timeframe for me to put set the closing to?
You know, do you need 30 days? You know, is it 20 days, is it 30 days? Is it 45? What is a
comfortable timeframe for you guys? And of course you're gonna be taking notes on this because
you're gonna run across property deals that you're like, oh, I really wanna use my, this lender
over here. I really like this lender, but their turnaround times 30 days and this lender over here,
maybe I don't like them quite as much, but they can get it closed quicker and this deal's gotta
close quicker, right? It all depends on the situation of the seller. So you wanna ask those type of
questions, (···2.6s) ask them what they typically charge (···1.0s) for an origination, origination
and processing fee.
This helps set an expectation of how much do you think it's gonna cost to close this property
deal. Now, what is typical origination that we usually pay? 1%, 1%. They may reference that as
points. They might say, well, we charge one origination point when if they say points one point
is equal to 1%, okay?
If they charge two points, that's 2%. But I will say this with community banks and community
credit unions, if they're trying to charge you more than 1%, I would run the other way with an
exception in my opinion. And that exception is if it is a very small loan amount, if it's a small
loan amount under a hundred thousand dollars is gonna be considered a small loan amount. And
if it's a small loan amount, um, and they wanna charge me more than 1%, I'm okay with that
because they have to make money too, right?
And if it helps get the deal done and they have to make money too, then I'm okay with that. So
think of it this way, if it's a $50,000 loan, you know, believe it or not, there are still properties out
there that can be bought cheap, okay? But PIP says don't be cheap. Doesn't mean there are cheap
property. It just means that, you know, hey, somebody needs to offload the property quick and
they're willing to part with it at a deep, deep discount. So (···1.7s) if they're, let's say for
instance, if you're doing a $50,000 loan and they're gonna charge one point, that's $500, okay?
(···0.5s) Right? (···1.5s) You know, $500 (···0.6s) is not a lot of fee income for the time that
they spend putting the file together. So if they wanna not only charge me $500, then I'm fine
with that. But if they wanna charge me two points and charge me a thousand dollars on a small
loan, I'm still okay with that because I understand that, you know, they have a business model
that they're trying to stick to as well. Now if it's over a hundred thousand dollars community
bank, community credit union, they're trying to charge me more than 1%. That's a red flag for
me. (···2.1s) Okay, let's see, where are we at here?
Um, you wanna find out from them if you need to fill out an application for every file or just the
initial credit file whenever you're establishing a relationship with them, most of them's gonna say
you're just gonna fill it out one time, but it's a good idea to go ahead and verify that. That way
you'll know what your time commitment is in, in producing the paperwork that they need
whenever you submit a loan file to them. Alright? Okay.
Uh, very important here. The next couple of items, H N I (···2.4s) I (···0.7s) was like, okay, I
was kind of reading that from the side view there and I was like, am I, am I reading that right?
(···0.8s) Okay, so, so what's the, the tenant seasoning timeframe? You wanna ask them? Tenant
seasoning timeframe for most of these types of institutions, they're gonna tell you six months or
12 months, some of 'em will not go as low as three. And after you build a relationship with 'em
and they know they can trust you and you do exactly what you say you're going to do, always
have integrity, right?
Mm-hmm. You do what you say you're going to do, then sometimes they will let you, um, go
with zero tenant seasoning. (···0.5s) I mean, basically the day one you put a tenant in there,
they'll let your refinance right back out of it. Okay? So you do wanna know what the tenant
seasoning timeframe is on any properties that you're going to be using as rentals. (···0.7s) And

the reason why that is important is let's say (···1.1s) you are going to use, um, creative financing
in a different respect.
Let's say you're gonna use hard money to buy a property that you're gonna fix up and then you're
gonna turn around and you're gonna rent it or use it for a short term rental or some type of cash
flow strategy. (···0.6s) So you're gonna buy this property, you need some work, you're buying it
at a discount, you're using hard money to buy it. You used your credit cards to be able to fund
the remodel on the property. (···0.6s) Now what you need to do, once you've got that stabilized,
you got a tenant in it, it's cash flowing and you need to pay off that hard money and those credit
cards as quickly as possible to free up those resources so you can go do another one.
So (···1.0s) you need to know (···1.1s) what the timeframe is. You gotta wait for you to
refinance it so that tenant seasoning comes into play there, okay? Because if they'll do it right
away, then you can turn around and refinance out right away, pay off those other creative
sources. Now you've got your debt is stabilized with a longer term loan.
If it's six or 12 months, you're gonna have some interest in hard money. Well, Exactly. So it is
gonna be additional holding costs mm-hmm. If it's six or 12 months. So you need to account for
holding that higher interest money a little bit longer. And you need to be able to have that
thought in mind when you initially run your numbers before you ever make the offer. Because
the thing is, is what if it costs you an extra $5,000 to hold the money for 12 months? Then you
need to make sure you're buying the property to where it will absorb the additional cost of that.
So this is one of the reasons why when we do mentorships too. So we go out and we interview
financial institutions, we ask these types of questions, and that way you'll have notes on it and
you'll already know before you go out and make an offer on a property like that, what is
available through your lender (···0.7s) also, what is their title? Seasoning timeframe. What title
seasoning means that is the amount of time that the title resides in your name or your company's
name.
Okay? So just like tenant seasoning, some lenders have a title seasoning timeframe, um, that you
have to adhere to for the exact same reasons that we just discussed. It could cause you to incur
some additional holding cost if you are using creative means and having to hold a (···0.6s) high
interest hard money loan for a little extra time to allow time for the title to season so you can
finance back out of it. With a lot of these lenders, the title seasoning, they're usually looking at
three months, some of them six months, they're not quite as stringent with title seasoning as they
are with tenant seasoning.
Oh, and after you build a relationship and that gets going, these things are flexible. (···0.9s) They
can, they can change those pretty quick. (···1.1s) That's absolutely right. (···0.8s) So (···1.3s)
let's say that you are going to be purchasing a property to fix and flip. Okay? (···0.6s) You
wanna make sure that whenever you're having the conversation with 'em, you, if they're going,
and this, again, this is repetitive, there's a reason it's repetitive.
Ask them if they, if I'm buying a property to fix and flip it, will you lend off that a r v or you
lending off the purchase process? That's the L T V versus l t C factor there, okay? Um, and one
of the reasons why we wanna know this is because the next question will you wanna ask them if,
if they lend on the A R V, will they allow cash back at closing?
If they allow cash back at closing, uh, that's your golden ticket. You definitely know that that's a
lender that's super investor friendly that you wanna work with. If they say, no, we don't allow
any, we'll loan off the A R v, but we, we don't allow any cash back at closing, (···0.7s) then ask
them this question. Well, if you wanna allow any cash back at closing, or they may have a limit
on the amount of cash that they allow back at closing, they might say, well, we don't allow more
than 10,000 of dollars cash back at closing, or whatever the case may be.
But nonetheless, if, if, if there's an objection to cash back at closing, (···0.5s) then ask them, say,
well, if you'll lend off of a r v, (···1.0s) then if there's cash that's due back and I'm gonna be
doing repair to the property, might you be able to put that cash back instead of giving it to me in,
in a check form. (···0.7s) Maybe you guys can sit it aside in an escrow account and that way I
can provide you some receipts and prove that I'm doing the repairs to the property and then you
can reimburse me outta that escrow account.
And doesn't that kind of work like a line of credit too, because (···0.6s) you're not paying interest
on that money that they're holding. Is that right? Does depends on how they design the note.
Okay? It really does depend on how they design the note. And that would just be something that
you would want to get clarification on whenever that opportunity arises. Okay? The lender
should be able to easily answer that question for you. (···0.7s) Look at the short page. I know
we're getting down close to the end here.
We already talked about asking them about origination fees, processing fees, legal doc prep fees.
Oh, now we're coming into focus, legal doc prep fees, those sort of thing. Um, here's an
important thing that you do want to make sure you ask, and this is especially for those who plan
on doing any type of wholesaling or assignment of any type of larger, uh, price point properties.
Because for those of you that's gone through wholesaling class, you learn there's multiple ways
you can structure a wholesale deal.
You can do a straight assignment to where they're just paying a fee, you're assigning the contract
over to them. That's really effective whenever you're making a smaller assignment fee. You
know, if it's $5,000, I'm, I'm probably gonna just do a straight assignment. You know, if it's
$10,000 on a higher price point property, I'm probably good with doing a straight assignment.
But guess what? If I'm making something like a 50 or a hundred thousand dollars assignment fee
on a larger price point property, (···0.7s) we're probably gonna have to do a double closing.
So you may wanna ask them if they're going, if they will do transactional funding in those
situations where you are doing double closing. Like, I've got the contract on this property. It's a
great property, I've got it at a discount. It really doesn't fit what I wanna do at the moment. So
I've got the contract on it. I'm going to sell my position as the buyer on this contract to another
investor. We're gonna be closing on the same day within a couple hours apart, but I have the title
of the property when I buy, it will temporarily be moved into my name.
I may need to fund this transaction for a couple hours until the end party that's already put up
money on it and everything's all good. We verified the money sources and how they're gonna be
paying for it, but there might be that couple hour window that has to sit in my name and I have to
fund it before the next guy signs to buy it from me. And in that situation where the title actually
goes into your name and then you've got a double back to black back closing there, you might
need some transactional funding.
So you may wanna ask 'em if they're interested in doing a little transactional funding whenever
the the opportunity arises And they may or may not know what that is. That's true. They may or
may not know what that is. You might, it might be your responsibility to kind of educate them on
it. So, um, but definitely is a question that you want to ask short term transactional funding to
where you basically, you're having to close on a property and you're passing it on to another
buyer on the same day.
So (···0.6s) anyway, (···0.6s) we will be right back with the next session. (···13.6s)
(···11.0s) Welcome back. Okay, so we're gonna continue talking about interviewing the bank.
All right, so let's pick up where we left off. One of the things I wanna reiterate here is I wanna
reiterate the importance of helping the institution meet their c r a, their Community Reinvestment
Act reporting requirements.
So in the inter interview, you always wanna make sure that you're asking them is there any
particular areas or any type of assets that you're looking to do more loans for? So one of the
things that people don't realize too, is banks have different concentration levels, um, d for
different types of loans. So maybe they're a little bit heavy on car type loans, auto loans, uh, but
maybe they need more real estate loans. Or maybe it's a situation to where they're like, well, you
know, we really need more auto loans.
Do you know anybody looking to refinance their vehicle? You know, so you, you can have these
type of conversations to help build that rapport with them. But you definitely want to ask them
about if there's any particular areas or any particular type of assets, uh, that they need to do more
lending on because of the importance of them checking that box off and making sure that they're
adhering to the, to the guidelines. They always have an appetite for one thing or another. They
always do. All always do.
Okay. Uh, we've interviewed banks and we, a couple weeks ago we were interviewing banks and
like one of the banks that we interviewed, their appetite was, is they were looking to do larger
commercial loans. And if I recall correctly, they were looking for loans in the, (···0.6s) probably
about the two to $10 million range, right? So we knew that that particular institution would be a
great institution to leverage for maybe like small apartment buildings or shopping strips, and
they really favored those type of properties.
Um, that particular institution did not like doing RV parks or mobile home parks, but in the same
day, we interviewed another institution that loved (···0.9s) mobile home parks and RV parks.
Yeah. Right? So you don't know until you ask the questions. Okay? Um, also, one of the things
that you may want to ask them, and there, there's a couple of these things that we're gonna go
over that you wanna ask 'em once you feel like you've built a good rapport, right? Because the
bank does not want to disclose too much detailed information on their financial standings,
right?
For privacy issues and security issues. However, one of the things you may wanna ask, if you
feel like the meeting's going well, you may ask them. So, um, how's your loan to deposit ratio?
Are you in a position to where you know you're needing more loans at this time? Uh, the bank
has to keep a a, a fine balance there. You have to remember, guys, whenever you think about
money sitting in your bank account, you think that's an asset, and you think about a loan, you
think that's a liability.
(···0.6s) It's the opposite for the lending institution. Money sitting in bank accounts is a liability
for them. The loans are their assets. The loans is where they make the bulk of their money, okay?
So when you ask 'em about their loan deposit ratio, they're like, oh, you know, well, we're doing
okay. We're sitting at about 95%. You know that that's a pretty healthy loan deposit ratio. But as
a, an, as a investor, what you need to think of too is well, they're at 95%, (···0.9s) and if they're a
smaller institution, it might not take too long for them to hit a hundred percent or over a hundred
percent, (···0.6s) which would be a situation to where they're going to tighten up on their lending
practices.
(···0.5s) So a two low of a loan to deposit ratio is not a good thing for them either. 'cause that
means that the, the, the examiners, the auditors, if you will, is looking at them from a perspective
of they're not doing very good on their lending practices, but typically 75 to 95% is a pretty
healthy loan to deposit ratio.
And if you notice, I said up to a hundred percent, I said over a hundred percent. (···0.9s) Some of
you're probably thinking about how can they go over a hundred percent? (···0.8s) So banks can
actually lend money through to each other through a thing called the Fed funds. So you hear on
the news people talking about, you know, the fed fund rate, well, the fed fund rate's going up, so
the Fed actually facilitates the one bank lending money to another bank so the, the bank can
maybe do more lending.
So that fed funds rate is the fee that's being charged whenever that type of of transactions
occurring between institutions. Okay? So remember (···1.2s) that cash on hand that you have is
an asset, but to the bank, it's a liability. So if they're a little off on their loan deposit ratio and
they have too much on deposit, they're more likely to freely lend.
But whenever they have too much out on the loans, they're gonna tighten their, their lending
practices just a bit. Now, there are ways that institutions make adjustments to this loan to deposit
ratio. Um, if they're too heavy on loans, they can actually do what they call, participate those
loans out to other institutions. So maybe a b c credit union (···0.6s) has 101% on their, on their
loan to deposit ratio. They need to get rid of some loans.
So what they can do is they can say, okay, we're gonna lower that down to 95%, we're going to
participate out. Or they may even just straight out sell those loans to another neighboring
institution. So whenever they do that, they're able to get their, their statistics there, back into
range and be able to do so quite easily. Now, (···1.1s) whenever they are participating loans out,
a lot of times what they do when they participate out is they sell the loan to another institution,
but they retain the servicing rights.
So you don't ever know that this happens because you're still making your payment at the exact
same place. They're still servicing the loan. The, but the, the ownership of the actual loan itself
belongs to another institution. So, And not, not all of 'em will participate loans out. So this is a
relationship between bank and bank, right? (···0.6s) So that's a good question to ask. Do they
participate loans? Because if they do, then you know that they're working with other banks,
they're trying to keep their loan or deposit ratio in line and stuff like that.
And while I got the mic, (···0.7s) as you get better at this and you interview more and more
banks, you're gonna start to pick up subtle hints when you're talking to bankers. Like, uh, when
you're talking to the bank, and they may mention deposit, they may want, we had a bank tell us
that you need to have an account open with deposits here for three months before we'll even
consider a loan.
So that tells me they've got way too much money loaned out (···0.7s) and they need money on
deposit. Mm-hmm. Right? But some banks will make, they will never mention deposit and just,
(···0.5s) I can loan $20 million, And that means that they've, they're heavy on deposits and they
need to get the money out the door and get it working. So you just ask these questions, but you
wanna listen to the answer, and you'll get the answers. They might not answer you directly, but
you'll get the answers you're looking for. Yeah, absolutely. It may, like you said, they may not
directly answer it, but they will give enough information that once you've done this a few times
and you understand at this level what it is that they're actually saying, you can read between the
lines.
Mm-hmm. One of the institutions that, um, we were interviewing was, they were talking about
how they would freely loan, you know, up to, I believe it was like $40 million. And (···0.6s) I'm
like, so what you're saying is you need some help getting your loan to deposit ratio back into
check. And, and the, the guy we were meeting with, he just kind of smiled and nodded his head,
you know, um, he knew that we understood what it is that they're dealing with and that they, we
can speak their language basically, you know, and this is something that comes with practice.
Guys, my background in baking did not teach me this. I had no idea whenever I worked within
an institution that these types of statistics were a thing. It wasn't until I, we went through our own
mentorship years ago as students, and we were out interviewing banks, and whenever we went in
and interviewed the first bank, our mentor did all the talking, we sat back, we listened, and then
we debriefed.
Okay? On the second interview, we went in, we split up the questions, she asked some of the
questions, we asked some of the questions, and afterwards we debriefed. And then on the third
one, we go in, we did all the talking, and then we debriefed afterwards. So we, we debriefed after
each appointment because (···0.7s) it, our mentor wanted to explain to us why they answered
some of the questions the way they answered, and what it was that they were really meaning.
So this is actually coming with a little bit of practice, right? And that's one of the reasons why
when you do your mentorship, one of the things that you're gonna do is you're gonna be
interviewing local community banks and community credit unions. Okay? Now, um, Sam made
a good point about the participation. If you guys remember earlier in the training when we talked
about the 10 loans and the community reinvestment act thing, okay?
And remember we talked about the house on Camden that we were also doing the loan on, but
we were gonna be over a lending limit with that institution. So they were actually sending it to
one of their sister credit unions in a neighboring town, right? So keep that in mind. Whenever
you're, you're having these kind of conversations that, you know, they'll tell you a lot about how
they operate without coming out and directly like breaking it down for you. You just have to
learn to ask the question, sit back, listen, take notes, and that way you can debrief on it and kind
of pick out the highlights of the conversation.
What were they possibly really saying? Okay? One of the other things that you wanna make sure
that you ask about is you wanna ask about does the bank offer lines of credit? (···0.7s) And if so,
(···0.5s) what is the signature limit and the payment structure for the, for those types of lines of
credit, there's two types of lines of credit. They do non collateralized and they do collateralized.
Okay?
So the ones that require collateral, the, the amount that they're gonna lend you on a line of credit
is based off of what the collateral is and how much it's worth. Um, typically on lines of credit
secured by collateral, they're going to, um, yeah, you're gonna probably be in the 70, 75% range
of the value of the collateral. Um, on other lines of credit that are, (···0.6s) do not require
collateral, okay? Um, you'll usually be limited (···0.5s) to the equivalent of one or two months
worth of income.
So if you're still working a W two job and they do those types of (···0.5s) standalone lines of
credit, okay, they're probably gonna lend, lend to you based off of what your gross income is for
one month and possibly two months if you have other streams of income coming in. They are
also going to look at it from the perspective, Hey, you've got this W two income, but then you've
got this rental income coming in over here.
Here's about how much you're netting off of those rental properties per month. And then they'll
consolidate those numbers there to come up with an amount and say, okay, we can do an
unsecured line of credit based off of this amount right here. Again, it's usually limited to one or
two months worth of income, okay? (···0.5s) Now, (···1.0s) they do also have some limits. If it is
not secured by collateral, they usually do have some limits on, um, basically a percentage of your
net worth.
You know, they won't lend you, maybe you've got a ton of cash coming in, but then maybe their
policy is limited to, well, we can't do a line of credit for more than 25% of your total net worth.
You know, it could be something like that. It may be more, it may be less. It just depends on
what their appetite is for it. Um, and you're not going to know what that number is until you ask
those type of questions. And that's something good to ask in the interview.
(···0.6s) So what can you do with these types of lines of credit? There's a lot of different things
you can do with 'em. For instance, you can pull money off that line of credit to do private money
lending with, you could pull off that line of credit to help cover down payment if one is required
on the acquisition of another property. Maybe it's to cover the repair expenses on a property
you're doing a rehab to. There's a lot of different things that you can do with a line of credit.
Gives you a lot of flexibility. And with that being said, we have a real interesting story where we
utilize a property for a line of credit.
Um, this particular property that we have, it's actually been in my family for three generations,
kind of gives me chill bumps just thinking about how we structured that, like seriously, um, that
this piece of property had been in our family for, uh, three generations. My grandparents bought
it back in the early 19 hundreds. And, um, you know, my grandfather, he, um, you know, he was
just kind of, I guess a general jack of all trades spot by some means.
But he, he did, you know, timber business, this was in the days where they would have like the
two-sided saws, like one got on each side and their saw in the tree, right? And then, um, they
would haul the tree outta the woods By mule, I mean just, (···0.7s) it's, it's hard the way
technology has advanced to think of it that way, but that, that's how long ago that he purchased
this property. It was like back in those olden days. (···0.6s) And, um, so my dad ended up with a
property and (···1.0s) back in the 1990s, my dad said, you know, I'm gonna go ahead and I'm
gonna deeded this property to you because you're gonna be the heir to it anyway.
And the property, it had more sentimental value than anything. It wasn't really worth a lot. It's,
you know, in a remote area of East Texas down a block, top one lane road out in the middle of
nowhere. I (···0.5s) mean out in the middle of nowhere. But this property's been paid for, for
years and years and years and years. I end up with the property and as we got more skilled as real
estate investors, it's like, okay, how can we make this property make money?
It's just sitting there, you know? Um, it's just sitting there. And every now and then, we have to
have somebody go through and brush hog it and knock all the tall grass down and, you know,
clear, kind of keep it cleaned up and stuff. How can we make it make money? So it took going
through because banks don't like to loan on raw land typically. (···0.5s) So it took going through
multiple institutions. And then I finally found a community institution that was in a hurt to lend
money, and they agreed to do a line of credit using the property as collateral.
(···0.5s) So I believe now that line of credit is sitting at about 125,000. 125. Yeah, I think it's
about $125,000 line of credit on a piece of property. It's probably worth about (···0.7s) around
$200,000, maybe 2 25. Okay. Um, so not just a, a high dollar piece of property, like I said, out in
the middle of nowhere, 32 acres of raw land.
But nonetheless, what we did is I took that property outta my personal name whenever we closed
on this loan, it gave me the opportunity to basically protect the asset. So I moved it out of our
personal name into an L L C that we were going to do private money lending out of. Mm-hmm.
And, uh, so we changed the title to the property (···0.7s) and we had that line of credit, and we
started doing private money lending with that line of credit. So how did that help us grow
financially?
(···0.8s) You know, the thing is, is it's helping us grow financially because the money that we
lend out, we're usually getting 15% interest on that money. Uh, so it's creating cash without us
having to deal with property and it, and we're not having to deal with contractors. But the most
important part of this (···1.1s) is several years back, it's probably been about 17, 18 years ago,
my dad, who was an entrepreneur himself, um, in the trucking industry, he had logging
operations.
He did a lot of different things. He had storage buildings at one point, and he didn't even realize
what he was, you know, what he, what he had created there. But nonetheless, um, my dad, who
was an entrepreneur, um, and worked for himself as long as I can remember, (···0.6s) he was
actually had a buddy of his who had a piece of equipment he had sold in that had been sold an
auction. And my dad had 18 wheelers and was a seasoned truck driver.
(···0.6s) And so he contacted this buddy of his, contacted my dad, and he said, Hey, I, I sold this
big piece of equipment, I need it taken up to Colorado. I know you've got the equipment to move
this large piece of equipment with, um, could you possibly take it to Colorado sometime in the
next couple weekends? And my dad, he is like, yeah, sure. And he's like, I think he told me
paying two or $3,000, which was big money back then, you know, that, you know, to go do
about the equivalent of two days work. (···0.5s) So my dad picked up the piece of equipment,
was, um, headed to Colorado, was up in the panhandle of Texas on a Saturday afternoon, nice,
clear sunny day, and another truck, um, came across the lawn, the driver fell asleep at the wheel,
came across the lawn and hit my dad essentially head on.
(···0.7s) And, um, my dad has been disabled and unable to work ever since. So my dad being an
entrepreneur and always, you know, kind of making, trying to make ends meet, if you will. Um,
he did not have a retirement account and at the time the accident happened, he didn't even have
medical insurance.
And of course the accident wasn't his fault. So ultimately the other party ended up having to
cover the medical expenses. But whenever it came down to it, you know, here's a man that was
used to getting out there, making on making money, you know, making as much money as he
needed to make, (···0.8s) and, um, now suddenly he's disabled (···0.7s) and he can't do what he's
always known to do. Um, so how did that impact us as a family?
Um, my dad ended up up ultimately having to (···0.7s) rely on social security because he didn't
have the nest egg. (···1.1s) And as a result of that and us learning what we learned and what we
can do with property and (···0.6s) building these banking relationships, (···0.5s) what we did is
when we got that line of credit, we started doing private money lending. That little $125,000 line
of credit actually creates enough income every year (···0.6s) that are usually in December,
around Christmas time, we write my dad a check (···0.7s) so he can have money to be able to
bridge the gap because social security doesn't (···0.6s) pay that much.
No. Right? So there's a lot of, or anything, right? There's a lot of things that you can do in this
business to be able to, to help people out. Ultimately, um, we would not have that property if it
were not for him and him wanting to, you know, give that property, pass it on to me.
So we took it and we put it to good use so we can make sure that we help him sustain in his
golden years. (···0.6s) Alright? So there's a lot of different things that you can do with that. So
that's the importance of active talking to the, the banker when you're interviewing them about if
they do any types of lines of credit, whether it requires collateral or doesn't require collateral.
One of the other things on that note that you may wanna talk to the banker about is ask them if
they do HELOCs.
That is a home equity line of credit. So if you have a rental property, for instance, and you're
getting a lot of equity in that property and you don't wanna do what we call a normal out cash out
refinance, um, maybe it might be a possibility you can do a HELOC on the property. If you have
the choice between a cash out refinance and a heloc. My personal opinion is I prefer the HELOC
100% of the time because the way a HELOC works (···0.5s) is basically they'll say, okay, well
you got this a hundred thousand dollars worth of equity in this property, we'll give you a HELOC
for $80,000.
(···0.6s) They usually limit it to 80% of the value of the property. So we'll give you, we'll give
you a $80,000 line of credit against the property (···1.3s) with a heloc, you only pay your
payment based off of what your balance is on the loan for that month. So if I've got $50,000
extended on that $80,000 available credit, then my payment's gonna be based off of the
$50,000.
If my balance is $80,000, the payment for that month's gonna be based off of $80,000. If I've
maybe used that money to turn another deal and I just paid the HELOC back down and my
balance is zero, then my payment is zero. The only pay interest on what you've got out. That's
exactly right. You only pay interest on what you've got out now Versus a refi where you have a
monthly payment (···0.5s) that'd be tied to it every month.
Mm-hmm. Whether you're using it or not, You've got all that cash out on a regular cash out
refinance, all that cash is out the moment that you close and the payment does not change it's set.
And you, you've got a consistent monthly expense. So if a HELOCs available, always evaluate
your options. A HELOC might be a better fit for what it is that you're wanting to do. Okay.
(···0.9s) Now let's get into talking about CAMEL score.
So a camel score for a financial institution (···0.7s) is kind of the equivalent. The best way I
know to relate it is, is kind of the equivalent of your F I C O score. (···0.6s) It basically shows,
um, how well you handle your finances in a nutshell. The financial health of the institution.
Yeah, it's all about the financial health of the institution, okay? (···0.6s) Camel scores are not
publicly published because of security reasons.
If every bank out there published their camel scores, it would be real easy for a bad actor to
(···0.6s) identify those banks that were at risk and target those banks that are at risk for failure,
right? They could overthrow that particular bank. There's a lot of really nasty things that can
happen. So that's not public knowledge. However, when you're having this conversation (···0.6s)
with the lender and you feel comfortable that you've built good rapport, you may wanna venture
into ask, asking them about their CAMEL score, how did they rate on their last audit?
Every time that the bank has an audit, the auditor is gonna come in, examine particular things
that has to do with the overall operations of that institution, and they assign a CAMEL score. So
camel scores are usually on a, on a scale of one to five, (···0.8s) five is the worst, (···0.7s) one is
the best. Very rarely will you see an institution to where they are ranked a one.
I've only heard of it one time actually, that there was an institution that was ranked a one.
(···0.6s) Typically you're gonna see 'em at a two, three or four. If it's a two, that means that
they're pretty squeaky clean. (···0.5s) If it's a three, that means that they're probably maybe, uh,
trying to grow a little bit aggressively. And, um, a lot of times the auditors don't like to see banks
growing too aggressively. So it just depends on, on their overall business performance.
Now, when you get into a four or a five on the CAMEL score, the bank is starting to be at risk.
Whenever you get to a four, they probably are under some sort of supervision from the auditors
to where the auditors are looking into their, (···0.6s) their records a little more frequently than
once a year. And if there a five, they may even have somebody on site over helping oversee dayto-
day operations and inspecting what that institution is doing.
Because if there are a five and they cannot quickly correct, in most cases (···0.6s) that the
auditors, whether it's F D I C (···0.5s) or N C U A, that ensures the depositor's interest in the
institution. (···1.2s) Those, if they're sitting at a five F D I C or N C U A very likely could be
forcing that institution to be sold out or bought out, if you will, by another more stable institution
that's usually a little bit bigger asset wise that can easily absorb them, right?
So the days of, you know, banks just shutting their doors and nobody's able to get their money,
that's pretty much over. They have a lot of guidelines in place and a lot of oversight in place to
where whenever they're looking at the institution through the audit process, um, that they
identify when there's problems and they start taking action to correct those problems or forcing
them to sell to another institution.
So why is that important to you as an investor? If someone has a CAMEL score of a four or a
five, there is a chance that they may have to be sold out to another institution. (···0.8s) The
institution that they end up being sold out to may not have the same lending programs and
lending practices, or the same appetite to work with investors (···0.9s) as the, as the institution
that you have your loans with.
So let's say for instance, if an institution that's sitting at a five Camel score gets forced to be sold
out to another institution, that institution comes in and says, well, we don't have an appetite for
these types of loans. So whenever your loan comes up for renewal, guess what? We're not
renewing it. You need to go find somewhere else to take this loan to, which could cause you a
little extra headache and, and also cost you some time, right? They're not gonna call the loan due
necessarily, could they?
They, they have the right to, but that's not generally practice. (···0.5s) Okay? But nonetheless, it
could cost you, um, basically a banking relationship that you planned on having for a long time
that's now been bought out by another bank that doesn't wanna do business with with you
anymore because of they just don't have an appetite for those type of loans. And you should have

relationships with two or three of 'em anyway. Absolutely. I would say, you know, when you
start out, you're gonna start out interviewing banks and you're going to build a relationship with
one bank, but you quickly should already have, you know, through your mentorship, um, you
should already have the second bank identified, um, that you could possibly do business with.
And that way when you start topping out on your lending limit, or if something kind of gets a
little squirrely there and maybe they're loan deposit ratios outta whack and they start tighten their
fist, you've got another one to fall back on. You can bounce from, you got your, your preferred
lender, but then you've got your Plan B lender and maybe even a Plan C lender as you grow.
Okay? So always, always, always be sourcing money. (···1.0s) Okay? So I think it's important
that you guys understand (···0.6s) what the camel's acronym stands for. What does camels
mean? What is it that they're looking at whenever they're assigning a rating? Okay, so let's first
look at c c stands for capital adequacy. Okay? Um, so basically this is following the guidelines
for their net worth requirements and as well as rules and practices for basically their growth
plans.
It's their strategic plan, if you will. Actually, we have a strategic planning meeting at the
institution that I sit on the board next week. This is something that goes towards the, that goes by
the board, right? But basically making sure that they're staying within their strategic plan. Um,
also the making sure that their loan con, the loan concentrations are in check. And when I say
loan concentrations, institutions have different types of loan.
We kind of mentioned this and touched on it a little bit earlier. So it might be, they might have
standard real estate loans. They might have what they call, um, your, your M B L loans, which is
mortgage backed lending, and it's usually of a commercial purpose. So that's the type of loans
that you would be doing, for instance, even if it's a single family, they still call it M B L
commercial Backed Lending because they're lending to a business for real estate. Okay? Um,
anyway, uh, moving on to that. They have, um, concentration le levels for say, auto loans,
general consumer loans, signature loans that are non collateral loans.
Um, they, they've got this whole, they've got it broken down in a nice little list, and then they
have limitation set. So let's say for instance, they have a limitation set on what their
concentration level is for auto loans. So whenever they get up to meeting, getting close to
meeting that concentration level on auto loans, what you'll see is they may raise rates on auto
loans, so they don't acquire any more auto loans, but let's say on auto loans, their concentration
rate is really, really low.
They need more auto loans. That's when you see these institutions start putting marketing out to
where 1.9% fine. Yeah, 1.9% financing, we'll refinance your auto, you know, you know, or
they're doing a promo for, for new cars or what have you. But when you see those type of
promos, you're gonna look at it a little differently now because you're gonna be thinking,
(···0.5s) ah, (···0.6s) they need more loans in that area.
Their concentration level's low, right? And you see some institutions advertising, you know,
special deals for refinance, you know, no points. And it's because they need more loans in that, in
that area of concentration. Okay? So that's really important there to understand that what they're
really saying, if you'll watch their advertisements and you listen to how they answer their
questions, it'll tell you a lot of insight about where they're at and what they need.
(···0.9s) Okay? (···1.1s) Let's talk about assets. Okay? A is for asset qualities. So this, these are
loans, um, loans are the asset of the institution, like we talked about earlier. And the examiner is
gonna look at the loans booked, the value of the asset versus, um, what the, the loan amount is.
So they're gonna make sure that they're staying in that good L t V area to where basically
(···0.5s) if you get hit by a bus and the institution ends up with the loan back, that they could
easily they or ends up with the property back, they can easily liquidate the property to satisfy the
outstanding balance of the loan.
So they do look at those types of things. So they wanna see loans that are, are, are a good risk for
the institution. (···2.2s) So moving on to management, m is for management. This is literally
their, they're evaluating the management management's capability to control risk and make solid
decisions to maintain the earnings for the institution.
The institutions have to stay profitable or they can't stay in business, right? And this is something
that is very, very important whenever an auditor is taking a look at it, making sure that they're
financially stable. O overall, think of it this way, it's kinda like you doing your financial
statement, and if you haven't done one, definitely use the template and start doing your own
financial statement so that way you understand how it comes up to, you know, what the overall
net worth is for your own finances, the accounting practices that the institution follows by
determining, um, being able to control risk and stay profitable.
They having, they're having a net worth number too, right? It's the same, same flow of numbers,
if you will, from you doing your financial statements. It's just theirs is like a gazillion pages long,
(···1.5s) okay?
E is for earnings that the bank must have, like I said, the bank must have to stay profitable to stay
viable. They have a responsibility to their shareholders or their members. And I wanna point that
out because a bank has customers, right? (···0.7s) They have customers, the customers are not
the owner of the bank, that is the public in which they service. (···0.7s) Banks have shareholders
and the major shareholders are often set on the board of directors of the bank. Bank has
shareholders that they have to report to, that they're responsible to financially.
(···0.5s) A credit union has members, if you're a member of the credit union, you've paid a
membership fee to be a membership member of that credit union. Some of 'em is as low as five
bucks. They're never expensive, right? Uh, but they are serving their membership based credit
union. They are serving the members (···0.6s) that's within that community, okay? So, uh, loan
defaults can actually greatly impact the earnings which overall impacts the members or the
shareholders.
Okay? So loan default's (···0.6s) not a good thing. If a loan defaults, the institutions are able to
do what is called fact fractionalized lending, okay? And if they have a loan default, that means
that they have to do a thing, they have to fund an account called a Triple L. Okay? A l l is kind of
a, a general ledger account on their accounting that says, and there's guidelines in which they
follow by.
So one of the ones recently that I seen that money had to be contributed, uh, to the a l account. It
was an equipment loan that had gone bad. I think it was around $80,000 outstanding balance on
the loan. Mm-hmm. (···0.5s) And the institution had to fund the a l l account, like I think it was
somewhere around $300,000. So it was $80,000 loan, but they had to take $300,000 outta what
they had available to lend out two customers and sit it over to the side until they could recover
that equipment, liquidate it, satisfy the outstanding balance on the loan, and then they can take
that $300 out of that a l account and put it back into circulation so they can lend it back out.
The importance of this is (···0.6s) right, (···1.0s) they don't like to hack to foreclose on
properties and they definitely don't want to have to repossess assets. Okay? (···0.7s) So that is
the importance of that and understanding how that works and what's being looked at to, to give
that particular type of rating.
(···0.6s) Okay? L l is for liquidity, okay? That is the consistent availability of assets that can be,
uh, converted to cash, right? So they wanna make sure whatever assets they have can be
converted to cash. If you'll think back when we were talking about different ways to leverage,
and we talked about different instruments you could use. Remember this thing we talked about
called infinite banking, used an insurance policy? Mm-hmm. How easy it, the insurance policy
with the cash value is an asset. How easy is it to convert the cash value of that instrument to
cash?
Right? Right. Remember what I said about, you know, corporations and institutions sometimes
invest in those types of instruments and the ones that banks use is called bully, right? So this
would be one of those, uh, good example for, you know, liquidity. Maybe they have a bully to
where they've stashed some money over and they funded, um, this type of policy (···0.6s) and,
but now their liquidity's getting tight, right?
And they need to basically liquidate or pull money from that to put it back into the institution to
be able to keep their liquidity looking good. All right? (···0.6s) S s is for sensitivity and
sensitivity is for how risk exposures correlate to market risk. Now remember I said early, early,
early on in this training that we were gonna talk about market and the ebbs and flows of the
market and things that that was gonna be intertwined into it. So whenever we're talking about
sensitivity (···0.7s) and risk exposures and how they correlate to the market, for instance,
(···0.5s) they're going to be looking at how much of your portfolio (···0.6s) is residential real
estate, (···1.0s) okay?
Right? When I say you, meaning the bank, the auditors be looking at the bank. How much of the
portfolio is residential in real estate? Because what do you think happened from that security or
that sensitivity perspective? Back in the crash of 2008, (···0.9s) There was a lot of banks that
was very sensitive and they, some banks went out, They did, some of 'em went out, some of 'em
were forced to sell out.
(···0.6s) They had to sell out their, their, their, their, uh, mortgage backed portfolio to other
institutions because they were too concentrated in that area and it was too much of a sensitivity
issue used to, it just used to be camel score. Now it's Cam O'S score. There's a reason for that. So
the examiners are basically looking at their, their credit concentration limits and basically overall
what is the overall L t V of what they have l lent out if they are too heavy in one particular
concentration.
Because in the event of an economic event such as the crash of 2008, um, they're looking at it
from the perspective of if there's a sudden, you know, shift in the marketplace. Are they too
heavy in one area than other that can put them at risk? (···1.1s) Okay? So that couplers the camel
score. All right, we're gonna take a little break.
We'll see you back in the next segment. (···12.9s)
(···11.4s) Welcome back. We're gonna continue to talk about community banks and community
credit unions, but before we left last time, we were talking about if you're gonna rehab a
property, creating that list of what you plan on doing to the property and sending that to the
lender along with the copy of the executed contract. Yeah. And you want to do that right away so
they can get started and (···1.0s) Absolutely.
You guys need to understand that the lender can't move forward with the lending process until
they have everything that they need, right? So you always wanna be very prompt in getting that
information over to them right away to get the wheels rolling so you can stay on the correct
timeline to be able to close on time. Absolutely. Yeah. So let's talk about that, that loan process
with the, uh, with the lender. You know, we talked earlier about how, um, they wanna build a
credit file on you, they're gonna need your entity docs, okay?
(···0.6s) And they need to be able to prove who's gonna be signing on the, on the loan itself,
right? Who has the rights to sign or the permission to sign on behalf of the company? So here's
the other thing that you need to acknowledge, and this is gonna be with most loans, until you get
up into really large commercial, all these loans, even if you're closing in your company name, the
loans are still going to be a recourse type loan.
What recourse loan means is that means that you are personally guaranteeing the loan on behalf
of your business. Um, so if the business doesn't make the payments, then you're ultimately
responsible for seeing that those payments get made. Whenever you take a loan out in your
business name, a lot of times the institution does not report the loan on your personal credit
report. Some of them may actually, of all the community banks and community credit unions
that we've worked with, I think we've only had one that ever reported the loans closed in our
business name to our personal credit.
So, not that big of a deal, (···1.0s) not that big of a deal, because you've got the income coming
in that will offset the debt. So if you go to try to do, uh, let's say you're going to go buy your own
personal home and you're putting it in your own name, you're thinking, oh, well that's grant my
debt to income ratio. No, it's not necessarily gonna screw up your debt to income ratio as long as
your property's cash flowing. It actually should help your debt to income ratio because you're
making a profit from that asset, okay?
Uh, but you will be required to personally guarantee the loan. Now in situations, um, that it
would report to your credit without a doubt is going to be, if the loan goes into default, it gives
them permission to blemish your actual, your personal credit record for not making sure that the
loan stays good. So nothing to worry about there. The reason why you guys are here is you're
here to learn how to do things the correct way. Always, always, always run your numbers right,
Sam?
That's right. (···0.6s) Always run your numbers, always make sure that the properties cash
flowing, um, you know, and always run, run your contracts, run your numbers past the team, and
that's what the team is there for. That's why you signed up for this. So you could learn how to do
it and have that type of support. (···0.7s) Speaking of always, how often do you get a, uh, title
policy? (···0.8s) Always, (···1.3s) always. Without a doubt.
Yeah. And you guys, um, you know, again, don't forget, bring your contracts, run your numbers
and everything back by the team. That's what we're here for. (···0.6s) Alright, we'll, moving right
along, let's get into talking about interviewing the bank. So we are going to cover (···0.7s) quite
a bit of information here with interviewing the financial institution. Okay? So some things in this
is gonna be a little bit repetitive, and that is actually on purpose because we want you to
remember the ifs, ands, buts, and whys.
Okay? So with this said, let's talk about posturing yourself postures, everything. When you're in
interviewing a financial institution, you wanna be able to take charge of that conversation to
where you kn they know without a doubt that you're the one interviewing them. I mean, you
think about it in, in your lifetime, anytime that you were seeking out a loan and you were
meeting with somebody that was going to give you an approval or a denial for the loan, it was
almost like, please, Mr.
Banker, please, I wanna buy a house. You know, can you please loan me some money? Um, that
is not the way that we're going to approach this. We're not even gonna give any air to that type of
attitude. Uh, we're going to approach this like, Hey, I'm an investor. I (···0.5s) am interviewing
multiple institutions and I wanna give you a shot at doing business with me. You know, you
don't wanna be arrogant about it by any means, but you do wanna be able to posture yourself to
where, um, you are taking charge of the conversation.
Okay? So with that being said, um, you know, don't be afraid to create a document based off of
the resources that we're providing you with an outline for this. Yes, you'll be able to find that in
your resources. I will pop it up on the visualizer. We will go over it together, but you will be able
to download that and be able to sit down, refresh yourself on it.
And my suggestion is make your own checklist. Uh, maybe type something up or write it out by
hand or whatever the case I suggest typing it up. And that way you already have it there to be
able to reuse and recycle later. But you wanna be able to create a checklist of specific questions.
And the reason why I'm telling you to create the checklist based off the information that we're
providing, (···0.6s) rather than us doing it for you, is so you will remember it and you can do it
in a format and a style that feels comfortable to you.
That way you're not fumbling around a document trying to think, oh, did I miss something?
Right? So what I want you to do is create your own checklist. That way you can make copies of
it when you go into interview financial institutions. And whenever we mentor people, that's what
we do, right? We pull out the checklist, we go into mentor, right? We, we set the, we set the
stage, if you will, by (···0.6s) stating why we're there interviewing them.
Um, that's kind of throws 'em a little bit, but you think about the psychology of it whenever it's
like, oh yeah, we're interviewing five different institutions today and to see who's gonna be a
good fit to work with us on, um, expanding our real estate portfolio. It automatically puts their
mindset in competitive mode. And then whenever you sit down and I would take a portfolio, you
know, or something like that, um, and whenever you sit down, pull your pen out and pull your
piece of paper out from your padfolio, I would just pull it out and say, I hope you don't mind, but
I've prepared some questions to ask each institution.
That way we're asking the same sort of questions to make comparisons, to keep the playing field
level. (···1.4s) I'm not asking for permission, I'm just doing it and saying, I hope you don't mind.
Right? Again, you're reinforcing the fact that, hey, I'm scoring you against other people in your
neighborhood, in your lending area that you're gonna be competing against.
And it gives you leverage in the conversation and it definitely commands their attention. Yeah.
The posture is probably the most important thing (···0.7s) when you're going in to talk to these
bankers because (···1.3s) you, even if you have to give yourself a pep talk, a pep pep talk,
(···0.8s) A pep talk, A pep talk, no, A Pep talk. Yeah. A pip, that's a new word. A pip talk. It's A
pip talk. So before you go in, give yourself a pip talk and remind yourself that the bankers need
to loan money (···1.0s) just as bad as you need to borrow it.
And in some cases, they may need you worse than you need them. Absolutely. We just, we were
on a mentorship and we did a few bank interviews (···0.8s) and, uh, they rolled out the red carpet
for Us. They really did. They knew why we were coming. Um, they, they knew we were gonna
ask a bunch of questions. They knew they were in competition with other banks, (···0.5s) and
(···0.7s) in a couple of places the bankers were stumbling tr trying to, you know, (···0.7s) they
were, we intimidated them.
And we go in thinking that, uh, as a new investor, that (···0.5s) they're gonna intimidate us. But
that's actually the other way around. Yeah. Yeah. Absolutely. You know, especially when you
start talking their language (···0.7s) and it starts kind of, it almost makes 'em a little bit nervous.
They're like, oh my gosh, this Person, somebody else knows this banking technology. Yeah.
Somebody knows what they're talking about. Which leads me to this. You always wanna make
sure that you're meeting with someone that is high enough up the, the ladder in that, in that
institution, um, to be able to answer the questions.
Uh, because if they're just meeting with the general loan loan officer, then they're probably not
gonna have answers to some of the questions that, that you need to have answer to make a
decision of who you're gonna wanna work with. Okay? So there is a certain degree of getting
past the gatekeeper when you call to make that appointment. Being able to get past that person
that's answering the phones to be able to get to the senior VP of commercial lending or, you
know, the overall senior VP or maybe even the c e o of, of the institution as well.
The higher up the ladder you can get, the better. And my personal preference is I like to meet
with somebody who is required to have to present at the board of directors meetings. Because if
they have to present at the board of directors meetings like the C E O and some of the head
senior VPs of the institution, they're going to have all the answers to my questions, right?
The, the people that's a little lower on the, on the ladder, they're not gonna have all the answers
to my questions and they may have to call somebody else in to get those questions answered. Or
you might have to end up scheduling a follow up meeting. So go as high as you can. But
whenever I call to talk to, you know, to set the appointment and you get the gatekeeper, um, you
know, I get often get asked, we get asked questions from students all the time, well, how do I get
past the gatekeeper?
Well, number one, you wanna make sure that whenever you're presenting yourself over the
phone, you're pre presenting yourself in a confident manner. If you need to practice that with
somebody, (···0.6s) role play and practice with somebody before you make those phone calls,
right? If we're out on a mentorship and you feel like, hey, which we want you to make your
appointments before we get there, but if you need to maybe do some role play, you know, maybe
if you're a couple, you know, you can do that, that, that conversation with each other.
Or maybe it could be a friend or maybe another student that you've connected with through your
training. It could also be another bank not in the area that you're in, but another bank may be in
an area that you're never gonna work in. Yeah. You can call and say, you know, practice how to,
how to get through, um, to the, the decision making person. And it, you can always present it
like, Hey, you know, I'm gonna be interviewing some banks and I'm going to be in the area.
(···0.7s) And, um, anyway, I just wanna see who is it that I need to talk to, which my suggestion
is maybe kind of do a little research on these community banks, community credit unions. A lot
of times they have the, their, uh, their officers, (···0.8s) their higher up officers within the
institutions published on their website. Um, you can do a little digging around. You can find that
information online so you know, (···0.6s) straight out the gate who to target if they've got
multiple branches.
Like if you're looking@ibca.org or nnc.com, um, to find, uh, the, the local community banks and
community credit unions in your area and there's multiple branches, you wanna do a little
digging, you can go on and look at their website, see where their main office is because that's
typically where their decision maker is located. So I would try to make that appointment from
the main office rather than one of the satellite offices. But when you call the gatekeeper, (···1.5s)
I would probably have that conver conversation, something like this.
Okay. So you wanna do a little role play? Sure. Why? Okay, (···1.4s) so I'm calling, I'm calling
the bank and the receptionist is answering the phone. Ring. Ring. Hello, (···1.8s) You're not a
bank. Uh, this is First State Bank. May I help you? Hi, who am I speaking with? Uh, this is
Samantha. Hi Samantha, this is Anita Winkles. I am calling because I am wanting to set, uh, an
appointment with one of your senior loan officers, preferably somebody that is head over all
commercial lending or all, all your lending practices there.
Um, I'm a real estate investor, as I said, and we're gonna be buying several millions of dollars of
properties in your area. So I wanna make sure I'm talking to the right person. Who would that be
if I don't already know? (···0.5s) Who would that be? Well, that would be Mr. Collins. Okay.
Well do you have access to Mr.
Collins' schedule to where maybe we can set a time for me to come in next week to visit with
him? Uh, I don't have access to his calendar. Okay. Um, well could you transfer me to his office
and so I could speak with maybe his secretary or maybe with him directly? Yes. Uh, what is your
name again? Anita Winkles. Hold on just a second. (···1.2s) Okay, then you're gonna transfer.
I'm getting transferred. You know, you get passed around sometimes. I'm getting transferred.
Okay. Uh, Ms.
Winkles, just a second. He'll be with you. (···0.6s) Okay. (···2.7s) Hello. Hi, Mr. Collins, my
name is Anita Winkles. Um, I am a real estate investor in the area and I am going to be
interviewing several banks next week. And I noticed that you guys are in the area in which I
invest in and I wanted to set a time to come in and meet with you. We're going to be looking at
purchasing several million dollars worth of real estate over the next year or so.
So seeing as your local, I wanted to give you guys a shot at possibly doing business with us. Is
there a time you have open next week for us to visit? Absolutely. Alright. So do you have
Tuesday morning at 10:00 AM That would work? Alright, Well, I tell you what, let me just
confirm the address at, at the branch that you're at. Okay? I've got you that you're at 1 2 3 Main
Street, 1 2 3 B Street, Oh 1 2 3 B Street. Glad I asked. All right. So let me make a note of that.
Okay? And again, my name's Anita Winkles. Let me go ahead and give you my phone number
so if anything happens in your schedule changes and we need to reschedule for a different time,
you can reach out to me. So my number is 1 2 3 6 4 5 2 2, 2, 2. (···0.8s) Got it? Thank you. All
right. Thank you so much for your time. Look forward to seeing you (···1.2s) Click. (···1.0s) Not
a difficult conversation to have folks, even if you get passed around a little bit, not a difficult
conversation to have.
And as you can see here, it's not difficult to kind of role play through it and you might wanna
role play through it two or three times. 'cause what if the gatekeeper is, you know, grumpy
because their dog got ran over that morning and they're, and they're, they're just hating the world,
right? So role play it a few different ways with someone where you've got somebody that's easy
to talk to and maybe have 'em turn around and shift that personality to where, where maybe
they're a little bit more difficult to, to talk to. That way you can practice kind of working your
way through the gatekeeper and kind of overcoming those objections.
Does that make sense? Yeah, absolutely it does. Okay, now (···0.9s) let's flip over to our
visualizer and I'm going to pull up the financial interview questions and we're gonna start
working through that. And you guys should have access to that in your resource center. And I
think here it's probably, I believe it's about four, maybe five pages long. Um, so definitely feel
free to download and save any of that information.
Print it out to make notes on whatever it is that fits your style. (···1.4s) Okay guys, so we've got
our financial inter institution interview questions, um, here where you guys can see it on my
visualizer. (···0.7s) And just as a reminder, um, this document is something that can be found in
your downloads. Um, again, download this so you can create your own, uh, checklist if you will,
of questions. You're gonna be asking the financial institution whenever you go in to interview
them.
So, um, and some of these things are a little bit repetitive because you've heard them before.
However, I want to make sure that you've got this resources here in the one document that you
can easily refer to. And, um, we wanna make sure that you understand the importance of some of
this stuff. 'cause you're gonna start tying this back to some information that we've already
covered in previous slides. Okay? (···1.2s) So anyway, we got, you can go to iba.org or ncu.gov
and that is actually a typo there.
I'll make sure it's corrected for your download. But ncua.gov and, um, that's where you can find
the community banks and community credit unions in your area, the institutions where the
decisions are made locally. Okay? So let's talk about these different types of community banks
and community credit unions. And these are things that the general public does not know, and
quite frankly, we'll talk about things that a lot of the employees, (···0.6s) even some of the higher
level employees at the institution has no idea what it's about or what it means.
So that's, I guess one of the advantages from all my years in banking and then becoming an
investor and understand how the system actually works. And then sitting on board of directors.
So I've got insight from like several different angles here. So (···0.8s) one of the things you
wanna take note of whenever you're looking at, um, whenever you're searching for the institution
is take a look at how they're chartered.
If they are state chartered, that means that the decisions are definitely made on a local level. All
right? State chartered institutions will likely have portfolio portfolio lending or what we call inhouse
lending. Those are interchangeable terms portfolio or in-house lending. That means they
originate the loans and they service them and they keep them right there inside of that institution
rather than selling them off on Wall Street.
And we call that secondary market lending. Whenever loans are being bundled and resold on
Wall Street or to other institutions in large bulk, these type of lenders almost always are going to
keep loans in house. Okay? It's all right to ask them too. When you're interviewing them, what
percentage of your portfolio do you hold in-house? (···0.7s) If it's 70% or higher, then you know
that they're really a true in-house lender.
If they broker out about 50%, you know, you might wanna ask 'em what type of loans do you
hold in-house because you want to get down to the point that you identify. Are they an institution
that's gonna keep your loans right there locally? All right? And the reason for that is because of
ease of underwriting. The ease of underwriting, a file that they're gonna be able to hold in-house
is super duper important, okay?
So the ease of underwriting is important. If they are rebundling a bunch of loans and they're
reselling them on the secondary market, you're gonna have way more stringent underwriting
processes. Okay? (···0.6s) Now, if they are federally chartered, you're usually gonna, you're
gonna have a state charter or a federal federally chartered bank, okay? If they're fed federal
charter, then they may not do portfolio lending, okay? They may not do portfolio lending. Their
under product, their underwriting process is likely more extreme, like we talked about, that
they're not holding 'em in house, so they're gonna be, bro, they're going to be either brokering
them out or bundling them, selling them on the secondary market, which if they broker 'em out,
ultimately they end up on the secondary market anyway.
So underwriting process is more extreme, okay? They're likely to sell their loans to other
institutions for servicing. Um, and that's for instance, whenever they're selling it to other
institutions for servicing, for those of you that's ever had a mortgage that you got through a
mortgage broker or a large bank, you close on your loan and you know, within a few days or a
few weeks, you end up getting a letter that says your loan has been sold.
You now need to make your, your, your payment to x, y, Z company, right? For any of you that's
had these types of, of mortgages, more than likely at some point in time you've gotten that type
of letter. Okay? Let me add to this just a little bit. The reason why we're sharing this with you
(···0.5s) is if (···0.5s) that institution is a portfolio lender or an in-house lender, (···0.9s) then
they can, they tend to look more at the asset and less at you.
(···0.6s) True. If they're a, um, just a broker or they're selling it off to Wall Street, um, they're
looking more at you and not the asset. Mm-hmm. That, that's absolutely a, a valid point. And as
investors, we want the, the lenders, we wanna work with lenders that's looking more at the
asset.
They wanna, we want lenders that look at it and say, yes, this deal makes sense, you know,
you're a decent credit risk for us. The deal is definitely makes sense. So yeah, let's lend on It.
And that's where you can get to the, the loan off the A R V instead of the L L T C or the L T V.
Absolutely. Absolutely. So one of the other things that you want to know about the lending
institution, you wanna know what their lending limit is per customer on collateralized loans,
what their lending limit is per customer.
Now, their lending limit per customer is typically gonna be based on a number of things, but one
of the most important things I think that it's based off of is what the total asset size is of the
institution. For instance, we work with one institution that has a, their total asset size is about
(···0.5s) about $30 million. (···0.6s) It's an extremely small institution. (···0.9s) And their total
lending limit that they will allow you to borrow is up to, and it doesn't mean to just one loan.
Your total (···0.9s) borrowing power power with that lender is like $1.5 million. Okay? (···0.6s)
They're a smaller institution, but let's say it's an institution that has a billion dollars (···0.9s) in
assets, they may have a 10, $20 million. I've Seen 40 before. Yeah, we've seen 40 before million

dollar lending limit, right? They, they're able to lend on the bigger property deals because they
have access to more money to be able to use from that practice.
Okay? (···0.5s) So, but most institutions, charter and their liquidity along with, you know, some
other statistical factors, um, is pretty much what dictates how much they'll allow you to borrow,
borrow. And here's something that's super interesting. Another reason why we think that's super
important to have these type of lenders in your, in your, in your quiver if you will, okay? In your
quiver, is because (···0.9s) these institutions, their lending limits as they grow or as they shrink,
which most of them grow, I mean, let's face it, if you wanna kind of returns, the bank's gonna
make start acting like a bank, right?
Right. Uh, but as they grow and they can increase their lending limits, that decision is actually
made locally. So how that works is that the, the c e o senior VP of lending, uh, will typically be
attending a board meeting and they're going over all the financials and statistics and such, and
they're, they may say something to the effect of, well, you know, we've grown our asset size by
$50 million.
(···0.9s) So we want, it's warranted that we ask the board to take a look at, let's increase our total
lending limit per customer. (···0.7s) And as a result of that, they'll throw a number out there,
here's what we suggest, this is why we suggest it, the board will vote on it, the board approves it,
and then maybe that small institution that had a one and a half million dollars lending lending
limit maybe increases it, uh, to 2 million or two and a half million just on a vote.
Okay? So you definitely wanna be able to help these guys grow because they, you help them
grow, they help you grow, right? That's what it's all about. (···1.6s) Okay? (···0.8s) Our next
point, um, ask what their lending limits are before the, before the loan must go to a loan
committee for approval. Each institution's thresholds may vary. Those decisions, those
thresholds are actually determined by whatever the, the guidelines are that they set in the board
approved as far as their processes go.
Okay? So you (···0.9s) wanna make sure that you understand this because you don't want any
delays in your loan closing. So let's say they're a small institution (···1.3s) and you're working
with somebody that says has (···1.2s) a $500,000, um, signature authorization. And when I say
somebody, I'm talking about a loan officer, because a lot of times you get in, you meet with these
senior VPs and these upper levels and what they'll do is sometimes they'll handle your, your,
your needs themselves.
And then other times if they're kind of stretched a little thin, they'll say, okay, well Sam, here's
what we're gonna do. We (···0.6s) definitely want your business, but I'm bouncing around from
branch to branch to branch and I know this branch is most convenient for you. So what I'm
gonna do is I wanna introduce you to my senior lender that's underneath me. Everybody's a
senior VP by the way.
It just seems that way. I'm gonna introduce you to my senior VP that is underneath me that does
the type of lending that you're going to be needing. And um, so I tell you what, let's just walk
down the hall and wanna stick our head in her office, introduce you to her. That way you've got a
point of contact right here at this institution and if you run into any problems or you need
anything at all, feel free to reach out to me and, um, you know, we'll, we'll we'll make sure that
we get, get your business taken care of, right?
So they might hand you off to somebody else. So in that conversation, when you meet that
person, um, you always wanna say, so what is your signature limit on loans? Because they might
have that $500,000 limit and I'm just throwing that out there. Hypothetically, it could be seven
50, it may be two 50, you never know right? Until you ask. (···0.5s) But (···0.5s) if they've got a
$500,000 signature limit and you come in with a $750,000 loan, that loan officer cannot sign off
on getting that loan approved.
(···0.6s) They're gonna have to either take it to somebody higher up that has a higher signature
limit or it's gonna have to, and if it's big enough loan, okay, it's gonna have to go to loan
committee. So whenever it goes to loan committee, what happens is that is a group of people,
they're within the institution that is an upper management levels that works with the lending
piece of it that is going to look over the file and they're going to take a vote on whether or not
they'll approve it.
If it's outside of their, of the guidelines, the lending guidelines that's been set for their institution.
But the deal still makes sense. If they're going outside the guidelines, then they have to go a level
higher. They have to have the board of directors look at it and approve it because it's an
exception to policy, right? And typically if it makes sense to loan committee and loan committee
says, yeah, we'll approve that, and then the senior VP of the institution or the C E O says, yeah,
but it's outside of policy and because it'd being outside of policy, we need to take it before the
board, then what's gonna happen is at the next board meeting, they're going to present it.
They're gonna say, we want to do this loan, this is why we wanna do it. This is why it makes
sense, but here's where this particular loan's and exception to policy. So we need the board to
vote on and authorize on (···0.6s) allowing us to go ahead and do this loan and put it on the
books. Okay?
Very rarely does it all, does it go to the level of going to the board for approval? But in some
situations it will. Okay? Usually loan committee, (···0.8s) one of the questions you wanna ask is,
how often does your loan committee meet? Some of them meet weekly, some of them have um,
you know, they'll, if it's something that needs to be done urgently, they'll send out an email and
get a vote on the loan committee. Um, some of them only meet once a month, that smaller
institutions. So you need to know that that, because that could mess with your timeline.
If you, you're trying to close the deal quick and let's say loan committee met last week and
they're not meeting again for two weeks, it's gonna be two weeks before you know if you can get
approval or not. So that's gonna delay the timeline on the loan. So you wanna make sure you ask
these sort of questions. (···2.6s) Okay, I was gonna bring up that very point. Yeah. How often do
they meet? (···0.8s) So let's talk about other things that you may want to ask. You know, in
addition to what their, the lending limit is per customer, um, what their signing limit is.
Also, you wanna ask about what is the L T V, the L T C, the C L T V, um, limits that the, that
they'll lend on. Okay? Typically what you're gonna see with these folks is the L T V. They'll say
Normal answer you're gonna get is we'll loan 80% of L T V. (···0.6s) And then you need to ask
is that truly A L T V based off the appraisal (···0.5s) or is it more L T C based off of cost?
(···0.5s) Meaning how much you are paying for the property. (···0.6s) What you will find
sometimes, and I would say this is probably about a 50 50 thing, they can, they, in the industry,
they actually, they actually (···1.5s) confuse these terms, right? LTCs not something they're just
used to throwing L T V out there. I don't know if it's the way that they're trained or what, but
that's usually the way it works. So sometimes they say L T V and they really mean L T C.
So you wanna make sure you clarify that. So they might say, oh no, no, no, no, no, no, that's
based off your contract sales price. We'll lend 80% of your contract sales price. And then you'll
say, oh, okay, well you know, in some of these below market value property deals that we pick
up because we buy properties that we can go in and do some repairs and increase the value on in
those types of situations, sometimes we'll take in, um, a, a joint venture partner and things of that
sort.
So depending on the nature of the property deal, if that is warranted. So what is the maximum C
L T V that you'll allow? Okay, C L T V stands for your cumulative loan to value ratio. So that is
basically the loan to value ratio. If you'll think back when we talked about formulas of all loans.
So that means, well what's the, what's the, what's the maximum you'll allow? 'cause maybe you
want the bank to have first lien you, they're always gonna wanna be in first lien.
They very rarely will you ever find a lender in this arena that will take a second lien position.
They want first lien. So if I had you in first lien Mr. Banker, (···1.0s) and then I have a JV
partner that wants to go, you're gonna do 80%. I have a JV partner that wants to go in for 10% on
this because there's such a great spread on it, it's gonna, you know, it's gonna be a good spread on
it or maybe it's gonna cash flow really well or what have you.
Uh, what's the maximum C L T V you'll allow. (···0.7s) So they may say, well we won't allow
anybody in second position. And then I would probably question, well it really doesn't affect
your first position lien, so why is that an issue for you? You know, and say it in a nonthreatening
way, being able to pose it to where, you know, can you maybe, can you explain to me, you
know, how does that affect your first lien position? Because it doesn't, okay, (···0.8s) I'm not
gonna tell them because it doesn't.
But nonetheless, I'm gonna question him a little bit on the C L T V and what you'll usually find
out, actually whenever we were, um, interviewing banks, just what was that week before last?
We were interviewing back banks and one of the banks, he's like C L T V had been so long, I
guess since he had heard that term, he was like, oh, now you're using all the technical terms. And
I was like, (···0.7s) this (···0.8s) opportunities arise sometimes to where we wanna take on a JV
partner or maybe we have another investor that wants to, you know, do a second lien to help us,
you know, keep the deal to where we are getting the highest r o I possible.
(···0.5s) Okay? (···0.6s) And um, and what we found out was they said, well, we'll, uh, we'll
lend 80%. (···0.7s) Okay, (···0.6s) but whenever I pushed on the C L T V, what we found out is
that actually allow you to leverage up to 90% through debt. So they do the first for 80%, they
would allow a secondary lender could be a jv, you know, it could be private money, it could be,
um, another lender or any certain kind.
They would allow, um, they would allow a secondary lender to come in and put a second
mortgage on the property, but they still, that particular lender, they still wanna see some skin in
the game, right? You'll hear that term term a lot skin in the game. Yeah. So when you're
establishing a relationship, a lot of times they do want to see that you have some skin in the
game. Um, so what do you do in those cases? Maybe you don't have any skin to put in the
game.
That's whenever maybe you hook up with a JV partner that wants to, you know, be involved in
your property deals and maybe you guys set up, um, you know, maybe they got cash and they
got some experience, they got decent credit, right? So maybe you guys just set up a little separate
entity or partnership agreement or whatever it is that you decide to do. So you both go in
together on the loan, right? And then that way that there's plenty of capital from your JV partner
to be able to tap into, to cover, um, closing costs, down payment and anything like that, that
would be required.
'cause a lot of times what happens is you might have to get a little creative in the front end in
making sure you're maxing out on being able, maxing out your leverage. Being able to leverage
well, okay? But what happens is after you do a few of these property deals, (···0.9s) they are
tend to be a little more flexible with you on, on the lending piece. Yeah. They forget about the
skin of the game after a while. (···13.7s)
(···10.9s) Welcome back. Let's continue with community banks and credit unions. This time
we're gonna be talking about underwriting the property and the previous segment. We talked
about community banks in general and talked about how they create a credit file on you when
you're establishing the relationship. So let's take it a step further. What about the property?
Typically, whenever you're, you're dealing with a community bank or community credit union,
they can close pretty quickly. 'cause remember they do everything in house. They're not having
to ship the file out to another state and somebody in another state actually making the ultimate
decision. The person that you're working with, they're the ones that's putting the file together,
maybe with the help of an assistant, but they're the ones that's putting the file together. They're
the ones making the decision. So if they told you, yeah, it sounds like this will be a great deal, as
long as everything that you provide them proves up, you know, kind of what you discussed with
them shouldn't be a problem with being able to move forward on the file.
So typically closing with the community banker, community credit union takes about 10 to 20
days. Depends on how busy they are, how many files that they have in the pipeline. Uh, but
nowadays (···1.1s) You said typically, Typically yes. So that's in a typical market. At the current
time, the market's very hot. Um, there's a lot of transactions going on.
And what we're finding is that, uh, appraisers are taken anywhere from three weeks to eight
weeks just to get an appraisal back. They can't close without the appraisal. Well, and that makes,
that makes it more important now to get your deal to the bank, (···0.6s) get it to the title
company. 'cause those are the two longest things that we're gonna be waiting on is that's
appraisal and title policy, Appraisal and title is what's holding deals up from closing quickly
nowadays. So if you're in a metro area, the title company will be able to do their title search in
part typically within two or three days, if, depending on their workload.
Um, very rarely do we have more populated areas take more than, you know, five to seven
business days for them to have the title search completed. But what we find, if you work in, if
you're working in an area like we do a lot of property deals in East Texas (···0.7s) and there's a
lot of rural areas out there. Title companies are not as innovative with their technology as in
some of the bigger cities, more populated areas.
Um, so what we find in those areas, it'll take the title company four to six weeks to get the title
search back. So The appraiser and the title company's racing to see how long, um, who can take
the longest Yeah. The racing to see who can take the longest. I like that. So you, you wanna be,
um, you wanna talk to, when you're talking to your lender, you wanna ask them, you know, do
they have a title company? If you don't have a title company of preference, maybe ask them, do
you have a title company of preference that maybe other investors commonly work with that you
guys jive with, with really well?
Mm-hmm. Um, as far as appraisal turnaround times, you know, they can probably tell you how
long it's taken them at that, that time to be able to get appraisals back. This is important to know.
So let's say that, you know, you put an offer on a property and you have on there, you're gonna
close in 20 days. And whenever you talk to your banker, your banker says, well, (···0.9s) it's
taken us three weeks to get appraisal back. If it's taken three weeks to get the appraisals back,
then you're going to want to negotiate extending that close date out because once the appraisal
comes back, they still have a few days worth of work to get done to prepare all the documents to
be ready for closing.
So allow them a little cushion so you're not hounding them. And it doesn't create, you know,
hard feelings with the, the selling side of the transaction. (···0.9s) And this typically won't cause
a problem because it's common knowledge that appraisals are taking a long time.
So if if it's on market and you're dealing with a realtor, they already know the appraisals take
forever (···0.6s) and you know, most regular mm-hmm. Non-real people (···0.5s) understand that
too. Mm-hmm. So (···0.6s) Yeah, and if you're dealing with, uh, a seller an of an off market
property, um, you know, it's gonna be up to you to educate them and say, Hey, you know,
everything's going great on the purchase. I just wanted to let you know (···0.5s) all the appraisers
are backed up right now because there's so many real estate sales going on.
So it is gonna take a little bit longer to close this than what we expected. And just be transparent
with 'em and open and honest with 'em. And, and then if they, if they kick up about it, then you
know, your next line probably should set be something to the point of, well, you know, we like to
do things ethically and legally. We wanna make sure that everything's done the correct way. And
right now that process has just taken a little longer because whenever it comes to the seller, does
the seller, no matter what their situation is, does the seller want to make sure everything
everything's done correctly and that they have completely severed their responsibility from the
property once the sale's concluded?
Absolutely. Mm-hmm. Okay. (···1.1s) Now (···0.7s) that lender, it needs a complete credit
profile on you and or your company. We talked about your credit profile, let's talk about your
company. Okay? They are going to want your company documents. What that means is they
want a copy of the operating agreement.
They want a copy of the letter from the I r s stating what your e i n number is that your employer
identification number. That's kinda like a social security number, but for your business. So they
need a copy of those things. Um, they'll put that in file. And typically with these community
banks and community credit unions, they're gonna keep it on file (···0.5s) and they will not need
to have you provide that information every time you do a property deal. But do keep in mind that
let's say you're closing in A (···0.7s) B C L L C on this property, okay?
And then say two months later you're closing on another property, but it's gonna be 1 2 3 L L C.
Then you need to provide them documents for that company as well. And as you grow, if you
have your, your entities layered, so you've got, let's say (···0.7s) A B C L L C (···0.5s) is a
Texas, we're in Texas, (···1.2s) say it's a Texas based company. (···0.5s) Okay?
(···0.6s) And then our Texas based company, (···0.7s) the managing members is two of our
Wyoming based companies. Let's call that L L C Holding company one and our holding
company two. Okay? So we have two LLCs in Wyoming that manage the Texas L L C, but we're
closing in the Texas L L C. So not only do I need to be able to provide them the documents, the
ops agreement and the e i n information for the Texas L L C I also need to provide it for these
other two companies because those are managing members.
And then those two managing members, that's the Wyoming, Wyoming LLCs is managed by
Sam Anita Winkles. Right? So now they've got our credit file. (···0.6s) You gotta create the
paper trail. They got our credit file, they have the operating docs for L L (···0.6s) C one in
Wyoming and L L C two in Wyoming, which is the ones that control the Texas L L C. They
have to create the paper trail to show who has the legal ability to sign on behalf of the Texas L L
C.
Right? Okay. Exactly. And keep those, those corporate docs handy because the title company
will also need those Title company will also need those. What we do, as I mentioned earlier, is I
have a Dropbox file and in that Dropbox file it just says, (···0.8s) it just says corporate docs.
Okay. (···0.5s) And where the corporate docs are, I have sub folders for each one of our
entities.
And then in each entity folder I have the operating agreement, I have the letter from the I r s
stating what our, our tax ID number is. Our e i N number is for each one of those entities. If
there's been any updates or changes to addresses or whatever that affects that original operating
agreement, I'll also keep a copy scan and keep a copy of that in there as well. And that way
(···0.6s) if something's needed and we're traveling or somebody needs something on the fly, I
can easily access it.
Just send, shoot an email over with a link to the document. So great idea on the, on the, on the
Dropbox. (···1.7s) Yeah. Okay. So lender's title policy from the title po, the title company or the
title attorney. Some, some states you close with a title attorney and other states you close with a
title company. You always, always, (···0.7s) always (···1.0s) close (···0.6s) with a title company
or title attorney. You always want title insurance.
Do not skip this step. It's very important. It's for your protection and it's also for the lender's
protection. So your lender needs what you get a a a title policy. And what that is, for those of you
that unfamiliar with that term, is it's an insurance policy stating that that property's being
conveyed to you with free and clear title and there's no liens outstanding against it that is going
to encumber your ownership of the property. (···0.7s) So you get your title policy, it ensures
your interest, but there's also a thing called a lender's title policy that covers the lender in this
effect, okay.
Of any clouds on title. (···0.5s) And that's like super duper important. You never know when
something's gonna come up. And I actually have a couple of stories to where the title policy
became incredibly important. Um, back whenever I was in high school, before I knew anything
about real estate or real estate investing, just A few short years ago, Just a few short years ago,
but back whenever I was in high school, that's Why we're still married about, Yeah, (···0.9s)
back when I was in high school, my um, my dad had purchased uh, 42 acres of property and his,
his goal was to eventually build a house on that property, but it was very wooded had to go in
and clear it, we're working on it.
It was in a small town, kind out in the outer edges of a small town area. So everybody's driving
by and they're seeing all this work going on in this property. My dad's pumping gas one day and
this, he runs into this guy at the gas station.
The guy at the gas station says, Hey, I see you bought that place out there by Boggy Creek.
(···0.8s) And um, he's like, yeah, yeah, I bought it. I bought that, bought that place and got a
hundred percent of the mineral rights. And he then this guy looks at him and he goes, no, you
didn't. My family used to own that property. You don't have a hundred percent of the mineral
rights. (···1.1s) And he said, yes, I do. I have the documents that say that I do have a hundred
percent of the mineral rights. And he goes, no, no, no, no. When my family sold that property,
they reserved 50% of the mineral rights.
There's no way you could have a hundred of the mineral rights. (···0.7s) Well, my dad had
closed the property outta the title company, did everything accordingly and had title insurance on
that property. (···0.5s) So whenever it all shook out because it was represented that he was
getting something that he did not get (···0.8s) and they did not catch the title search, did not
catch that there was a reservation of mineral rights. (···0.7s) And it was clearly outlined the
contract that he was getting all of the mineral rights, (···0.6s) then that created an, an avenue for
a claim on the title insurance.
And he filed against the title company's title insurance and they had to pay him for the land
because basically they closed it, representing it incorrectly 'cause they missed something in the
title search. Um, you know, (···0.8s) a lot of times title companies will be able to resolve small
issues, but something like that, that's not resolvable. That's why you have title insurance. We
have a property right now that we're, that we bought for a flip (···0.6s) and it was a situation, of
course we closed it, a title company, we have title insurance on it.
Title search comes back, title company closes it. (···0.5s) And throughout the process, they did
not notice that on the survey of the property, the back two corners, the back corners of the
property said, agreed upon boundary line. (···1.1s) It didn't have a definite boundary boundary
line. It said agreed upon boundary line, real spine parentheses on the survey. So they missed that.
(···0.8s) And whenever we are getting ready to refinance that property and the new title search is
being done (···0.5s) with a different title company, what happened was is they came back and
they said, Hey, we can't issue title insurance on to cover, you know, the the surveyed area.
And (···0.6s) it's like, well why not? (···0.8s) Well, because there's no deeded on record that
notates that that the definition of the property line because it just says agreed upon. There was
never a deed recorded saying, Hey, at this point, you know, the meets and bounds on the little
details stuff that shows up on the, on the survey it, there was never a, a document recorded to
basically justify that is without (···0.8s) without mistake.
We are the, the boundary line was. So now we're having to go back and in that situation, we're
going back to the title company that closed it the first time and said, Hey, there's a problem. You
know, (···0.7s) there's no defined property lines on the backside of this property.
It just says agreed upon (···0.7s) and they insured it. Can we file on their title, on the title
insurance and make them reimburse us for the property? Yes we can. That's about a six month
process in this situation, because we put a lot of money into the property, we may would even
have to get an attorney involved. Uh, but we do a lot of business with that title company too. So
you know what they said? They said, Hey, no problem. We'll get it taken care of. We'll go back
and we'll make a correction to the records and get that recorded to clear up that problem because
they don't want an insurance claim that's a mark against them.
So they're making it right. This is the importance of always closing with a title company or a title
attorney and making sure you have title insurance. It protects all parties involved. (···0.6s) Now
Going back to the, the land that your dad bought, just to clarify, (···0.6s) the title company paid
him what he paid for the land, but the land is still his correct. Didn't he didn't have to give the
land back, he Didn't have to get the land back.
He just, now he has the land and 50% of the mineral rights. Correct. He ended up getting the land
for free, essentially, right, because the title insurance paid him for what he had paid for the
property. 'cause it was misrepresented. Yeah, I just wanted to clear that up. Yes, you may have a
question. Yeah, absolutely. Thanks. (···0.8s) Okay, so the other thing that you're, that your
lender's gonna want is they're gonna want an appraisal on the property. What an appraisal is, is
that, is it, it is contracted out by a third party licensed appraiser that has had to do years of
shadowing with another appraiser to they get to the point where they can go out and appraise
properties on their own.
Um, different states have different requirements for appraisal licensing, but nonetheless the
appraiser is an expert that goes out and what they do is they do an evaluation of the property.
They do a lot of different things. They look at the property and comparison against other
properties that are like kind properties.
And when I say like kind, they're similar in style, they're similar in composition, (···0.5s) they're
similar square footage wise. (···0.6s) They're um, they're similar in age, right? (···0.5s) They,
they compare the property against other properties that have recently sold in the area. Typically
this is gonna be within the last six months. So in your more populated areas where there's a lot of
sales going on, they'll look back three months. First, if they don't find enough, they'll look back
six months. Um, and if they don't find enough, sometimes they'll look back as far as a year.
But very rarely will they ever go back more than a year. They're trying to give 'em a rep, give a
representation in a written report of what the property is worth in the current market. Okay? The
appraisal (···0.8s) is, can be done different ways. Sometimes they can do, most appraisals are
done as, as is appraisals. But in the situation with us as real estate investors, if we're gonna be
making improvements to the property, whenever we email the contract and all that good stuff
over to our lender, we're gonna let them know what type of improvements we're gonna be
doing.
And if they're a lender that will lend based off of the after repair value, when they order the
appraisal, they're not just gonna order an as-is value appraisal, they're gonna order it where it
says what the as-is value is. (···0.7s) Plus they're going to ask the appraiser's opinion on what
will the property be worth with the upgrades and repairs done to it. This is where you strike
gold.
That's how we were able to walk away from closing on so many property deals. 'cause we will
work with lenders that will lend off of the after repair value. Okay? So the lender does need an
appraisal in order to determine what the market value is at the property, whether it's improved or
unimproved, what the, what the value is of the property so they know what to base their loan off
of. That's where that L T V comes into effect, right? Right. Alright. Now what if it's a super
slamming deal and um, let's say you're buying a house 50 cents on the dollar.
And I know in today's market that sounds a little crazy, but it still happens. Okay, so let's say
what if you're buying a property for 50 cents on the dollar or somewhere, you know, some type
of deep discount. Sometimes the lender will not order a full blown appraisal because they see
that you're going in in such a great equity position. Sometimes what they'll do is they'll order A
B P O A B P O stands for a broker's price opinion. And what a broker's price opinion is, is it's
realtor that has gone through special training and received a designation from the National
Associations of Realtors to be able to give a broker's price opinion.
I've been through that training myself and I like to refer to it as basically they're doing a dumb
down appraisal. Okay? So they're giving the lender a snapshot of what their opinion of value is
on the property without it being a full blown appraisal. It's a shorter report and it's much, much
simpler and it cost a lot less. Um, at the time of this filming, I think like for full blown appraisals
in most of the markets that we work in, we're paying around 800 to $850 for an appraisal.
A B P O usually is about 150 to $250. (···1.3s) So it's less cost at closing for us if we're working
with a lender that will do a B P O in lieu of an appraisal. (···0.5s) The other thing that you
encounter as far as the lender determining value, (···1.0s) again, this is gonna be, if it's one of
those slamming deals that you're getting it for, you know, a deep discount on the property.
The lender will sometimes do what is called a A V M, they call it kind of like desktop appraisal.
Okay? An A V M is like an automated valuation model. So they have some sort of system or tool
that they can go into and they can pull it up and it will say, Hey, this property is worth this much
money. And then it'll usually tell 'em, well no one to five ranking how confident the system is
that that's a good number.
So let's say if it's in an area where there's not a lot of comparables, it might give a, an estimate
estimation of value. And maybe it'll say, well, we estimate the confidence level on this to be a
two confidence level's a little low. So that might be a flag to the lender that, hey, you know what,
maybe we need to order a B P O or an appraisal, right? But if it's in an area where there's a lot of
sales going on in that particular neighborhood, these models often are pretty accurate. It will get
within, you know, a few thousand dollars of what the value actually is.
So it might say, Hey, it's ranking the confidence at a four or five, which is really good. And
they're, and the lender will be like, Hey, it's a four or five, we can roll with this. So sometimes
they'll do the automated valuation of market value as well. Okay. Now I mentioned earlier that if
you're doing any rehab on the property, when you're dealing with these lenders, if you're doing
any type of rehab on the property, (···0.6s) you wanna make sure that you're, that you're
communicating with the lender when you send them a copy of the executed contract, you're
communicating to them what the scope of repairs are going to be.
Okay, so let's do this. I'm gonna give you an example (···2.3s) of (···0.7s) kind of what we send
to our lenders. (···1.2s) Okay? So this is actually, I, I snapped this from an email that I sent and
on this particular property it was a refinance on a, um, property that we were rehabbing to hold in
rent.
And the process, I guess this one, it was probably what close to 90% completed, probably 85,
90% completed at the time that I put in the request to start the remodel or to start the, uh, refi on
it. (···0.6s) So I'm emailing the, I email the, the lender that's doing the refi on it. And anyway, I
told her, I said, Hey, I just spoke with Ken earlier, Ken, he was our banker, our lender there at
that institution about doing a refinance on a property that we paid cash for.
So yeah, we paid cash for it. You are leveraging O P M, right? So it was actually a private lender
(···0.8s) and the private lender said, Hey, you're gonna be in and outta this. We've done plenty of
deals before. We don't need to record a lien. Sometimes they do that, most of the times they
don't. They wanna be protected. But in this case it did show as a actual cash transaction, we paid

cash for it. House is currently under renovation and should be completed around August 15th
providing flooring arrives quick enough, okay?
And this is during the timeframe that there's supply chain issues, okay? I anticipate that this
property will appraise between 95 and 105,000 depending on if he referring to the appraiser, can
find comps with the updates that's going on that's going into this one. (···0.6s) And I said you
probably wanna schedule the appraiser close closer to August 15th. So the work will be
completed. I wanna make sure that whenever the appraiser's coming in there that it, it's at a stage
of completion, either completed or close enough to be in completed where he can get a good
visual for how the finishing is gonna look.
Okay? (···1.2s) Also, there have been three off market sales. I know this neighborhood well
because those three off market sales on the same street we did tho those properties too. It is like
there was like six houses on the same street and I think we did what, four of the six, maybe six or
seven houses we did four of the six. I Just figured out what house we were talking about. Yeah,
Starview. Yeah. (···1.0s) Yeah, I'm on Top of it today.
Yeah, you are (···0.7s) also, there've been three off market sales across, across the street on
Priscilla. I would rather him not use those comps as two of the three required 40,000 plus in
remodel work. And the third we bought at a discount as the sellers were in a crunch to move out
of town. (···0.7s) So what am I doing? I'm setting up the, I'm setting up the stage here for the
appraiser. I know what properties are selling for in that particular part of the neighborhood.
I know what he does not need to use as comps because they're not gonna be good comparables
for him to use. He doesn't know the background stories behind the sales of those properties, but I
do. Right? I said we would like to, to take a loan for approximately 72,000, yada, yada yada. I'll
double check. Uh, if there's a recent survey on this one. It's in a lockbox community should be
easy for the appraiser to verify the property lines. Appraisers actually like to have a copy of the
survey if there's a sur if there is a survey available. 'cause it gives them a, it gives them a
absolute, um, picture of where the property lines are so they can get a good visual for the
property.
But here's the important part. (···1.4s) The following repairs have been completed or, or are in
progress. New roof, (···1.3s) $6,000 tree removal, $2,000 cabinets, 4,500 granite countertops,
1800 partial sheet rock replacement, texture paint interior, $5,000 (···1.1s) plumbing repairs, uh,
$1,200 fixtures and faucets, $1,800 appliances, $2,800 flooring, $5,000 total investment in the
rehab.
$30,100. Why (···8.2s) do I want them to know how much we spent on this house? Because we
purchased this property for $35,000. This cute little three bedroom, one and a half bath brick
(···0.6s) on a, on a nice size lot with a, a partial view of of the local lake. Okay? But I want them
to know how much we spent on this property because they're gonna be able to go back.
The appraiser's gonna be able to look back through records and see what we paid for it, right?
And he is gonna say, okay, well they paid 35,000 for it. They put another $30,000 in it. And I'm
gonna take that into account and weigh that against what the recent properties have sold for in
that area that have had these types of renovations. What if the other properties in the area have
not had any renovations or maybe partial renovations or maybe the renovations were 10 years
ago and the house is in good shape but it's just not quite up to current day, um, current day style
and standards, right?
So it it in those cases that there's not other properties that they can compare to that's in as good a
shape as that one. That means he's going to give us more value towards the, the updates and
repairs that we did. Okay? So I wanna make sure that I'm breaking all this down, but the most
important thing here is, you know, that I put in there what I thought the property would appraise
for (···0.6s) because whenever the lender sends the appraisal request over to the appraiser,
they're gonna send a copy of the contract, a copy of the survey, if there's a survey available and
going to forward my email to them, right?
They forward my email to them with the list of what is what's been put into the house. (···0.6s)
And (···1.0s) this is important guys because you're setting the expectation with the appraiser of
what you think the house should be valued at. Now on this particular little property, we had a
nice surprise on this one.
You missed That appraisal estimate (···1.0s) I did. I'm usually within $5,000 of what the
appraisal will come in for. A lot of times I'm like right on the nose. Uh, but I missed this one by a
long shot. 'cause what happened was, what had happened was, (···1.0s) what happened was
(···1.5s) the house across the street that had been completely remodeled, (···0.6s) sold between
the time I sent this email (···0.6s) and the time that the appraiser was doing the appraisal.
(···0.6s) And so that house across the street that had been completely remodeled, sold for so
much a square foot more, um, that it actually elevated the comps and the appraisal on this one
actually came back at 155,000. So that newly remodeled house across the street that drove the
comp overall average up actually contributed to this house appraising for much more. So the
lender actually calls and says, Hey Anita, this appraisal came in way higher than you expected.
It came in at 155,000. (···1.0s) Do you want to borrow more money? (···0.8s) Do you wanna do
more than the $72,000 loan? Okay, (···2.0s) so (···0.6s) let me just paint this picture for you.
(···1.9s) This lender, it's a refinance. There's no down payment involved, right? 'cause it's a
refinance. But this lender will lend up to 80% of appraised value. So if the appraisal came in at
155,000 times 80%, (···1.2s) they will lend me up to $124,000 on this property.
So could I have taken the loan for 124,000 (···4.5s) paid off the private money lender, paid off
their credit cards that was used to do the repair and then turn around and use that money, that
excess money to go put into another property deal or maybe pay some down some debt. For
those of you that's just getting started and maybe you're trying to eliminate the bad debt that's
costing you money.
You know, could I have done that? (···0.8s) You could have. I could have. As long as it's still
cash flowed. Yeah. So this one is a rental property and we, the rental rates have not climbed as
fast as the resale rate. (···0.6s) So we knew at this property rent for, and I think it rents for nine
50, it rents For nine 50 a month. So borrowing 72,000 keeps us well below the 1% rule. Yes. So
it keeps our cash flow nice and solid on this one.
Yeah. And we didn't need, at the point that we did this deal, we did not need the excess cash to
be able to turn around and put into the next deal, right? We were in a situation where we didn't
need the excess cash and it would cash flow much better if we left it. As it as it was because of
the way the, like Sam said, the, the values of the property in that area was climbing at a much
faster rate than than the rental amounts. So we made the decision, hey, we're still gonna do the
loan for 72,000. That way we're cash flowing very solid.
But hey, look at it this way. Now what if two or three years down the road of holding this
property in cash flow in it, we know that we're in a great equity position in it. It. So what if two
or three down the years down the road say we're doing a bigger commercial deal and we need
more money to be able to bring that deal together to, for down payment, closing costs, things like
that. Could we refinance this property again and go ahead and strip out that additional equity to
be able to help fund that other property deal? What else did this do (···1.3s) You tell me?
Well, it increased our net worth by another $50,000. (···1.5s) It absolutely did. So We kept, kept
the cash flow and increased our net worth another $50,000 over what we thought. Yeah, So I
Over what we thought. Yeah. So actually at a appraised for 155,000, so on that financial
statement for that particular property, instead of having $105,000 for the estimated market or the
estimated value of the property, I went in and my little spreadsheet on financial statement, I
changed it to 155 5,000.
'cause I can validate that. So that actually overall increased our net worth by $83,000. (···0.5s)
And (···0.7s) how much money do we have in it now? $0 (···0.7s) Every time. Every time.
That's what we're shooting for. $0 (···1.0s) invested in it, which produces us what type of return
on our investment. Infinite. You can't get higher than infinite. (···1.0s) Alright, we're gonna take
a little break guys and we will be back in the next segment and commu and, and continue with
community banking relationships.
(···13.8s)
(···11.9s) Welcome back. Hey, um, Anita and I was talking during our break and we, (···0.8s)
you know, we kind of went pretty fast through some of these things. So what we wanna do is
kind of (···0.7s) go over again with the importance of leveraging (···0.7s) and, uh, how that
works. And then just recap on some of the, the lending sources that we've talked about so far.
(···0.6s) I know we were in community banks and credit unions, and we have a lot more to cover
with that. But let's just Go back, let's just take a step back and just recap before we pick back up
with community banks. Um, because it's all relevant to, uh, what we're gonna be learning about
community banks. First off, most importantly is the example that we covered on leverage.
Whenever we covered the example on leverage, we showed how you could go from your
traditional thought processes (···0.7s) from getting a 9.6% return and be able to elevate that to a
66% return.
So the mindset behind the leveraging very important there. Um, there's things that's gonna be
relative to what we're gonna be covering in this segment in community banks as far as your,
some of your formulas, if you guys remember, I told you there's a few formulas. It's like, commit
this these to memory, like your loan to value ratio, Loan to cost loan To cost your C L T V.
Um, those are things that's gonna be important's gonna be important questions to ask. As you'll
see whenever we get into talking about interviewing the banks, um, you know, we talked about
other ways to leverage, (···0.6s) such as self-directed IRAs, maybe even A B D R A, uh, credit
cards, for instance, Insurance policy. Yeah. Insurance policies for those of you that may already
have a whole life type policy with a cash value that you can borrow against. So as we get to
talking about community banks and the range of which they will lend upon, keep in mind if
you're dealing with a community bank, maybe that, um, will finance 80% of costs.
How do you bridge the gap? Right? (···0.7s) And you may already have resources that you can
use to bridge the gap. And if you don't have resources to bridge the gap, then we will help you
fill in those blanks in just a little while. (···0.6s) Yeah. And back on leverage a little bit. So a lot
of people, they wanna pay you here all the time. I want to pay cash for everything.
(···0.6s) And we've just shown you (···0.7s) how you can leverage, increase your cash flow
(···1.0s) and have, you know, I always talk about no matter how much money you have, you
never have enough money to put 20% down over and over and over again to get to that point of
where you want to be from a cash flow perspective. If you wanna make $5,000 a month to
maybe leave that job, (···0.9s) you can't pay cash for everything. You're gonna have to use other
people's money. You absolutely have to use other people's money.
And leveraging in that fashion allows you to collapse your timeframes. So that's very important.
So I think that that's the perfect recap in going in and hitting our next point on community banks,
which is how much will they lend? Uh, most community banks and community credit unions,
they'll lend 80% and sometimes up to over a hundred percent of what of the amount that you're,
that you're needing to borrow Over a hundred percent.
Over A hundred percent. That's pretty cool. That Is pretty cool. If You're, if you're getting a
hundred percent loan, how much money you having to bring to the table? (···1.0s) Zero (···1.3s)
actually. How much money do you get to walk away from the closing table with? (···0.6s) And
we've done this multiple times guys, so it's like (···0.7s) when you're interviewing the
community banks and you're asking the right type of questions of which we'll get into here
shortly, but when you're interviewing the community banks and you're asking the right types of
questions and you find out what their thresholds are, then you can design your transaction to fit
those, stress those thresholds.
So for instance, um, just for a quick example here, (···0.6s) we bought a lake house, uh, almost a
year ago. Mm-hmm. We bought a lake house and it was a property that had set vacant for many,
many years. The utilities probably hadn't been on in five years. (···0.5s) It needed an extensive
amount of rehab, but we got it at a deep discount. I mean, it's got a boat ramp, it's on almost a
half acre lot in, in the party cove on the lake, so perfect for an Airbnb.
Right. (···0.5s) And, uh, we purchased that property, we put it under contract for $160,000
(···1.3s) as is condition. (···0.7s) And so we purchased that property and when we walked away
from the closing table because of the lender we worked with would lend based off of the after
repair value, we were able to walk away from the closing table with just over $130,000 in
(···0.7s) cash in our hand to go and do the remodel on the property.
So they actually allowed us to borrow way more than what we were paying for this property in
order to go ahead and do the rehab. Of course, you know, we had built business relationship with
this, with this lender, and they trust us because it is a relationship type business. You're Probably
not gonna get it on your first deal. Yeah. You're probably not gonna, they're not gonna let you
walk away from the closing table with $130,000 (···0.7s) cash in your hand on the first property
deal by any means.
But, you know, maybe on the fourth or fifth one. (···0.5s) And that's why, you know, we'll get to
the list of questions, important questions to ask the bank so you'll know that you're working with
a bank or a credit union that could get to that point. Absolutely. (···0.5s) Absolutely. But
whenever you're interviewing the, the, the bank or the credit union, you wanna make sure that
you're asking them these types of questions. You know, how much will you lend and are they
lending off of arai value, future improved value, are they lending off of the, the contract sales
price?
So it is possible to get over a hundred percent financing. We've done that multiple times. Um,
which leads me to the Community Reinvestment Act. Our last point on this particular slide, the
Community Reinvestment Act, what that is, is it requires these community banks and community
credit unions to be able to loan, um, equitably, if you will, (···0.7s) in their lending area.
So that means they can't what we call red redline and say they only like this neighborhood over
here to lend in. Right. They have to lend in all neighborhoods in, in their lending area regardless
of what the social, economical, uh, demographic is of that area. Mm-hmm. So it prevents
discrimination, uh, which is a good thing. Okay. It gives everybody equal opportunity to
borrowing money. Um, and it kind of forces these institutions to be a little bit more ethical in
their lending practices in the event, which most of 'em are without having to be prompted.
But in the event that you get a, a bad apple in the bunch, right? The, the regulators do monitor,
um, these types of transactions. They'll pull a sampling of loans whenever they come in to audit
(···0.8s) and they will take a look at these loans and they'll say, okay, you know, things like,
what's the credit score range of the person that you lend to? Are you only lending to people with
a plus credit?
Or are you giving people with B and C grade credit an opportunity to borrow? You know, are
you only lending to people that are high income earners or are you also lending to people who
are blue collar workers? Right. You know, are you only lending to people in the richest part of
town or are you lending to people throughout the whole area? So with a community reinvestment
act, (···0.5s) you know, the institutions are very con conscious, if you will, (···0.7s) of, you
know, making sure that they're meeting those requirements.
But every now and then you might run across an institution that is located in the area that's just
naturally kind of the higher median income to higher income area. Um, and that that makes it
difficult for them sometimes to, to meet their community reinvestment act. So how do we as
investors also help the banks help those institutions while we're building our business? So you
wanna make sure that you're asking them about is there any particular type of asset (···0.5s) that
you need on your books or is there a particular area that I can put a deal together in that will help
you meet your regulatory requirements?
Um, and I think that 10 property package we did, that's a good example of how you can leverage
the Community reinvestment Act when they need to check off that they're meeting their Criteria.
Absolutely. And I'll touch on the point that if the bank's not meeting it, a lot of times it's not
intentional, it's just maybe the demographics where they're at.
So as investors knowing the right questions to ask and digging a little bit, we can help them meet
that c r a requirement. So you're helping build your portfolio while you help them as well. So
creating that win-win situation again. Yeah. And this, this business is all about partnerships and
you partner with the bank by helping them, you know, meet their requirements and it in turn
helps you build your business. Mm-hmm.
Several years ago, Sam and I, um, had the opportunity to buy a portfolio of properties. It was,
there were 10 rental properties, they were all cash flowed. Great. (···0.7s) And we, (···0.7s) it
was a divorce situation. The seller was going through a divorce. Uh, Sam and I were actually
outta country when one of our property managers heard about this situation and called us and
said, Hey, I heard so-and-so's going through a divorce and they're gonna be selling 10 of their
properties as a result of that.
Are you guys interested in it? And we're like, yeah, we're absolutely interested in it. (···0.9s)
Sam gets on the phone and he has a conversation with the seller. They were not listed, they were
off market. Right. He has a conversation with the seller (···0.7s) and basically (···0.8s) could
pick these properties up super duper cheap, right? Um, so the numbers all made sense, but there
was a little bit of a hold back there (···0.7s) because it just turns out that the seller of these
properties was real good friends with Sam's ex-wife.
(···1.2s) So Sam's, I Had to throw that in there. Did you? I did. (···1.3s) So Sam said, I'm not so
sure I wanna do this property deal just because I don't know that I want, you know, the ex
(···0.9s) I'D being privileged to what we're doing in our business, you know, having that
information. So (···0.5s) anyway, so we kind of tabled it for a little while and it was probably
two or three weeks later we were back in the us Um, one of, uh, the VPs at one of the credit
unions that we work with, um, he had invited us to lunch and he invited us to lunch because he
knew we were real good at finding funds and growing businesses and things like that.
And so he invited us to lunch to meet with one of the other members there at that, at that credit
union and, um, that needed to, to be able to grow their business. And so we're, we have this
lunch meeting, everything goes great and we're leaving the restaurant.
And as we walk out the restaurant in the parking lot, the VP turns to me and he says, Hey Anita.
He says, do you guys have any property deals that you're working on that's in lower income
areas? (···1.0s) And I said, well, not really, but sorta kinda. (···0.5s) And he says, what do you
mean? And I said, well, I said, there's this package of 10 properties that, um, you know, we've
more or less negotiated a price on them already. I said, but we kinda, you know, because of this
prior relationship thing, we kind of pulled back from it and he goes, do the cash flow.
(···0.9s) Yeah. Said yeah, the cash flow great. (···0.7s) And he said, do the deal. (···0.9s) And I
said, yeah, but we're talking about 10 properties. That's 10 title policies, that's 10 appraisals,
that's a lot of closing costs and I don't wanna have to bring any money to the table. (···0.8s) And
he said, (···0.9s) we have a bank that we participate loans out to that's in a higher income area.
They're having problems meeting their community Reinvestment Act requirements. (···0.7s) If
you will do this, if you will do this deal, we'll fund it and then we will participate it out to them.
And that way they can get credit for their community reinvestment act. He said, tell me what the
zip code is of the property. So I gave him the zip code and the whole county where these
properties were located, the entire county is what is called an opportunity zone. It's designated as
like a lower income county.
(···0.6s) And so it totally met that requirement to help them check that box on their community
reinvestment act. (···0.7s) And so as it, we progressed in this conversation, he said, (···1.0s) do
the deal. And I said, yeah, but (···0.6s) that's a lot of closing costs and we're buying these
properties at a discount 'cause it's a divorce situation. (···0.6s) And he said, Anita, if you will do
the deal, (···0.5s) we'll cover a hundred percent of everything, we will finance it all.
So they did a hundred percent of the purchase, they covered the closing cost. Mm-hmm. And
then whenever we closed, we actually, what they, what they did the loan amount for was just a
little bit over what we actually needed. So when we closed and we walked away from the closing
table, I think we had something, what was it? 11, $1,200 left over, We had $1,200 left over and I
had an insurance, (···0.9s) you know, I'd gotten insurance on all 10 properties. Well, they had
sent me the bill (···0.9s) letting me know how much it was gonna be and it was like 900 and
something.
(···0.7s) So (···0.5s) when I got the $1,200 back from closing, I called the insurance company
and said, now you can draft your 900 something dollars bill. Yeah. So basically it even paid the
insurance up for a year on, on all the properties? No, it was just a month. Oh, It was a month,
right. Okay. Alright. So anyway, but it covered everything. So we bought 10 properties, that cash
flow great with $0 out of pocket, all because of that relationship. And they've been cash flowing
ever since They've been cash flowing ever since. Now fast forward on that story.
(···0.6s) So we knew that we did not wanna hold these properties long term because our strategy
and our business, we like to buy a lot of single family properties, but about every three to five
years, depending on the market cycle, we'll sell off some of those properties and we'll, we'll cash
out of 'em. And then we roll that money into, um, more portfolio type activities like private
money lending, you know, or reinvesting in, in other bigger projects. So we use, it's just like
playing Monopoly. We use the little, little greenhouses to get to a red hotel.
Red hotel, right? So, um, so we bought those 10 properties and then it was probably about two
years later we sold off five of them. (···1.6s) I don't know how long exactly, but we did sell five,
yeah, I think it was about two years, maybe two and a half years. We sold five properties. We
had increased the rents and got 'em up to market rents. The, the value of the properties had
appreciated (···0.6s) and we sold off five of the properties and we sold those five properties for
(···1.4s) $15,000 more (···0.6s) than what we paid for all 10 of them.
(···1.0s) Not a bad investment, No, not a bad investment at all. And what was our return on
investment? Infinite, Infinite return on investment. So community reinvestment act is definitely
something that, you know, you wanna make sure that you're aware of because when you're
talking about your your small town type lenders where the decisions are made locally, that is
definitely something that you can use to help them out at the same time grow your business.
So (···1.2s) moving on to the next slide. Okay, let's talk about what is required whenever you are
making that, you're building that relationship with a community bank or a community credit
union. So whenever you go in and you interview the community bank or credit union, what you
wanna do is you wanna talk to 'em about what they need to do to build a file. Okay? So the first
thing that they're gonna wanna do when you decide that you're gonna do business with them is
they're gonna build a credit file (···0.5s) on you.
(···0.7s) Even though that you're going to be closing these loans most of the time in your
company name, they wanna build a credit file on you because you're the one that's gonna be
authorized to sign on behalf of your company. You're the managing member or you're the
managing member of another entity that controls that company. If you have your entity stacked
right? But it all funnels back to you being the responsible party. So some of the things that
they're going to need to build that credit file is they're gonna want you to fill out an application,
(···0.6s) right?
You fill out an application and in the case like Sam and I, we're managing members of the
entities that control our Texas entities that we invest in, that we buy our properties in. So on that
application is gonna have Sam's information as well as my information, okay? They're gonna
want a copy of both of our IDs to keep in that file and that's your government issued IDs. You
know, um, it could be a passport, it could be your driver's license or a state issued ID card.
Um, they are going to pull your credit. So most of these types of banks, they'll reuse the same
credit pool. And we talked about this earlier, they reuse the same credit pool usually from
anywhere from six to 12 months. So if you're doing multiple property deals, let's say they only
pull it once every 12 months to update their file. And let's say you do a half a dozen property
deals in a year, you only have to have your credit pulled once. So that's a huge benefit there. Um,
financial statements, they may require you to, to provide a financial statement.
Um, and if you're doing a financial statement, this is what we do. (···1.3s) If you already have
entities set up that you're doing business in, you know, regardless of if it's you're already buying
property or maybe you've got another business that you're self-employed or maybe it's a side
hustle, um, what you wanna do is you wanna create a financial statement to where you have
basically a picture of your personal assets and liabilities and all that, okay?
And then you also want to integrate in your business activity. So what we do is we do what is
called a combined financial statement. And actually I'm gonna upload a sample of what a
financial statement looks like, um, to the resources for this class. That way you guys can use that
as an idea to build your own template. So it is just a little p d f form, but what I've done is taken
the principles of how that financial statement is structured and I put it in an Excel spreadsheet.
And the reason why I did that is because it's super easy for me to update a couple times a year in
the Excel spreadsheet. So we have, you know, our income sources outlined, we have our assets
outlined, we have our liabilities outlined, and then it shows our net worth. But I do a combined
financial statement, so it shows what we have personally, what Sam and Anita have personally.
Um, and then it also will show (···0.5s) what each one of our entities has as far as assets and
liabilities too. And that way they get a global overview of where we at financially. So the
application piece is going to be your personal information, but on your financial statement, it
would probably be a good idea if you already got assets to do a combined financial statement.
And that way they get the global picture.
(···0.9s) The reason for that is, is you are helping the bank do their job and the easier you make it
for them to do business with you, the more they want to do business with you. So for instance,
whenever they're underwriting your files, they're gonna be looking at what is your personal debt
to income ratio mm-hmm. Your income versus the amount of payments you have going out
because you're ultimately gonna be responsible for making sure things get paid. Where do they
typically like to see that?
(···1.4s) The debt to income ratio, (···0.6s) they usually will pull and pull your credit report,
they'll take your minimum monthly payments versus what the income is and all that good stuff.
But what I do, That was a test question, I know what I do (···0.7s) is on the same spreadsheet
that I'm doing the combined financial statement on is I create a second tab on that spreadsheet
and basically I'll put on that tab and I'll break down each avenue of income we have coming in.
So in our situation, it's like we have this much coming in from, uh, rentals. Okay? We have X
amount of dollars coming in from lending practices, right? And so on and so forth. So I'll break it
down. We, this is our income coming in from each one of our income sources. And then I'll put
down here's what the minimum payments are that each one of these, um, sources are responsible
for. And then I'll calculate the debt to income ratio out for them right there.
And it's a super simple formula on debt to income. It's simply taking, you know, how much debt
you have and factoring that in versus how much money you're making. So, um, but they do look
at it from a global perspective. They look at you individually, what's your debt to income? They
also look at, hey, with your personal debt to income and your company's debt to income, or if
you have multiple companies, your multiple companies debt to income, what would that
combine number be? Right? So not something necessarily that you have to calculate, I calculate
it just because I, it makes them a lot easier for them.
Um, so that's something that is, is totally beneficial, right? And It just kind of a one page thing
kind of gives 'em an idea of what your financial health is. Yeah. And the thing is, is when you
first create that, uh, if you decide to do it like in Google Sheets or what numbers is the Apple
version, you know, whatever you have spreadsheet thing you have, okay? Whenever you go in
and you create that once and then save it, I keep mine packed up on a Dropbox (···0.6s) that way
if I need to, you know, if I'm traveling and I need to send a copy, I can easily access it and send
it.
Okay? I do the same thing with all of our entity docs, the operating agreement and things like
that, make it where it's easily accessible regardless of where we're at. (···0.5s) So, but if you do
that, it just makes it super easy for them to be able to process any, to process your file. Another
thing that they're gonna want, they're gonna want tax returns.
So with tax returns, uh, when you're establishing a relationship, usually they'll want the last two
years tax returns. Uh, one of the things I do is every year one of our taxes are filed on all of our
entities and our personal, I will go ahead and I will send an updated financial statement for that
up to that point in time. And you know, if it's say March, it'll be an updated financial statement
up through March, right? And then I'll go ahead and I'll send the last year's tax filings.
Um, I'll send the, the last year's tax followings along with that and I'll email those documents
over to who I'm working with at the financial institution for them to go ahead and update it in
their file. (···0.7s) They love me for this, right? Because they're used to having to go and hound
people to get those, that information. (···1.1s) And the reason why they love you for it is because
whenever they're audited and their files are checked by the examiners, they look to make sure
that they had these critical pieces of information in the file.
(···0.7s) And I don't know that I've even mentioned this, I may have earlier in the video, but I
actually now sit as the president of the board of directors for one of the financial institutions that
we work with. (···0.7s) And at one of our recent board meetings, one of the reports that we went
over was actually a report outlining people who have not provided updated copies of their tax
returns and their financials, um, that own businesses. (···0.7s) And it comes down to this,
(···0.5s) these folks, you know, it was a short list, but there were some, (···0.6s) and the, the
credit union was having to spend time and resources (···0.7s) calling these folks over and over
and over again, hounding them to get the information so they can make sure the file was
updated.
So they were able to get quite a few of 'em, but there's a few that was still lagging. And it's down
to, and this conversation actually occurred, it's down to a point now to where they're not gonna
be able to do any more loans until they do update their file.
So it's always good to keep the, your lenders updated and um, you know, uh, with your tax
returns and your financial statements. Well, A lot of times these institutions that community
banks and credit unions, they're very small. They are. And they don't have many employees to go
and track you down and get all that information. So the easier you make it for them, the easier
they'll make it on you when you're doing a loan. Yeah. You make the you you wanna make them
want to do business with you.

Okay? So that's part of building the relationship. One of the other things that they may ask for
whenever you're first building that initial credit file is they may ask for bank statements if you
don't bank with them and you bank with someone else, um, as far as your checking, savings and
things like that, um, they may ask for 60 days worth of bank statements and basically it's just
kind of a verification, quite frankly, I think, I don't know that any of the institutions that we work
with ever asked for updated bank statements.
(···0.7s) We gave it to 'em one time, you know, just to verify so they could verify what we were
stating our financial statement was true. (···0.6s) And, uh, once we got to doing business with,
with 'em, they trust us. We have that relationship with them and they don't make it common
practice to ask for that. Um, other types of lenders, they will ask for it every time you do a every
time you do a property deal, I would have 'em ready just in case. Yeah. Yeah. So of course it's
easy to access bank statements nowadays, guys, you can go on your app or you can go online,
you know, on your computer and you can download statements like super easy.
Um, now some of you're probably thinking, well what if (···0.7s) I'm trying to do a loan in my
business name, but I just opened my business and it doesn't have any significant amount of
money in the checking account. Maybe I just put a hundred dollars in it to open it. That's okay.
You can use your personal bank statements as well. What else can you use? And well, you can
use a retirement account, you can use other business accounts that you may have.
Mm-hmm. You can show your I r a balance. You can, (···0.7s) There's a lot of things you can do
to be able to substantiate that, Hey, I do have some money, step back in reserves somewhere if
they require you to have reserves. (···0.7s) Also, another point here that they're going to want is
a resume of experience. Some of you may have already done some property deals and great, if
you've already owned some property or you've done some property deals, even if you were just
wholesaling the property deals and not actually closing on it yourself to hold, (···0.8s) I would
start a spreadsheet and I would track, I would put down the property address, what day you
bought it, what day you sold it, if it was something you sold or wholesale doing a wholesale, you
know, whatever the date range is there.
Um, you know, if it's a, uh, rental that you're cash flowing or a lease option, that's your cash
flow. Anything at your cash flowing, I would put on there also a column for how much you're,
you're getting in, in rents on that particular property.
But, you know, and then I always put out to the side of it, you know, what was the strategy used
on it? Was it a, is it an Airbnb? Is it a standard rental? Is it a lease option? Was it a wholesale
deal? So on and so forth. And you, and you may not have that particular kind of experience and
most of y'all are new and probably haven't done a deal. But you can also say you're a contractor
and you've worked on houses for 10 years, that's experience in real estate.
Mm-hmm. Say you worked for a company and you handle budgets, that's experience that can be
related to real estate. Absolutely. Um, you know, anything you can think of that (···1.1s) just
gives them an idea that you have some kind of experience. And (···0.7s) also I'd like to add who
you work with, who, who's mentoring you, who you know, what, uh, other investors have you
worked with or consult with. Uh, you can put all that on your resume. Absolutely. And, you
know, you can, you can lean into your training.
I mean, you guys, you, you paid good money for your training, lean into your training. Um, if
you don't have any property deals to list, you know, lean into that and say, Hey, you know, I am,
um, being professionally trained, you know, by a professional mentor, you (···0.8s) know, yada
yada yada. I've been, I've been professionally trained in, you know, creative financing. I've been
professionally trained in lease with options. I've been professionally trained in, uh, fix and flips,
you know, whatever that looks like for you personally.
So you can lean into that as your resume of experience. And you can also put on there that you
are partnering with people who have decades experience as well. So that would be your JV
partners, for instance, people that you JV with, what's their experience level look like? Um, so
you could say, Hey, I did a, uh, a, a quadplex. (···1.0s) Okay, QUADPLEX may not have closed
in your name, but maybe somehow or another you partnered with it.
Maybe you leveraged somebody else's credit. So me and my partner did a quadplex, you know,
um, and it may not show up on your credit report, but if you can provide the address and a little
bit of a description in that little resume of experience, of course that gives you more credibility.
We've all had our first deal. Mm-hmm. But it's just, you know, painting a picture for them to see.
Mm-hmm. So, um, that's the end of this slide. So let's take a short break and we'll be right back.
(···12.6s)
(···10.7s) And welcome back. I hope you enjoyed the 4 0 1 K case study that we did, (···0.5s)
but let's get tar started talking about, uh, self-directed IRAs. (···0.6s) Okay? So self-directed
IRAs. Um, this tool serves a multitude of purposes and for some of you, it'll be something that
you can immediately, um, start utilizing.
For others of you, it might be something that you want to be able to utilize on down the road. So
with the self-directed I r A, basically what that is, is it's a vehicle that you could save for
retirement in it is a qualifying retirement account. So for any of you that have any retirement
accounts from previous employers that you wanna move the money to a self-directed i r a,
(···0.9s) you can actually do that and it does not count as a withdrawal. So I would advise you if
that's something that at some point in time that you consider doing, uh, deciding on who you're
gonna use for your self-directed i r a, and then let them walk you through the flow of how that's
supposed to transpire.
'cause your hands needs to never touch the money. If your hands touches the money, you're
gonna get taxed on it. That's just the rules of the game, okay? So always (···0.6s) use the advice
and the direction of the self-directed i r a provider and how to go through the process of
transferring those funds.
Okay? So if you have any type of old retirement account, 4 0 1 Ks, for instance, is the most
common from previous employer, you can move that to a self-directed i r a. So what a selfdirected
i r a, (···0.7s) what it does is it's basically a retirement account that houses the funds.
Um, but unlike your 4 0 1 K where you designated kind of, you know, what high risk, medium
risk risk or low risk mutual funds or investments that you want to allocate a certain percentage
to, (···0.7s) that money's just sitting there in the I r A until you invest it in what you want to
invest it in.
So the, the great thing about that is you get to pick and control (···0.6s) what it is that your
money's being invested in. (···0.9s) Now, (···0.8s) it makes you in charge of your financial
decisions. Basically, you have what is called a check, but control, if you will, uh, where you can
make investments at your leisure. Uh, what we usually do with our self-directed r r a is we make
arrangements for the transaction, and then the, the, the custodial (···0.7s) appointees, they're at
the self-directed at the I R A club.
They actually are the ones that will (···0.6s) execute on the paperwork and all that stuff. So,
(···1.0s) and I'll talk more about that here in a minute, but it actually allows you to be able to
diversify your financial plan across multiple asset classes. So you can't necessarily go buy a
house in your 4 0 1 K, (···0.6s) but you can go buy a house for investment in your self-directed i
r a.
Okay? So for instance, let's talk about how that works. (···0.5s) How, how could that possibly be
leveraged? And I'll give you a few examples here. (···0.8s) Maybe you wanna move your money
into a self-directed i r a, so you can be a private money lender for someone else, (···0.6s) right?
And maybe charge 'em, you know, 10, 15% interest for using your money for a short period of
time. Uh, what if you wanted to invest in someone's larger project? Somebody's doing something
like a, a syndication and let's say they're raising millions of dollars to go buy a enormous
apartment building (···1.0s) and you want to invest a hundred thousand dollars of your money
into that project.
Um, self-directed i r a will allow you to be able to invest in that project inside of your retirement
account. Um, some of the things that we've used our self-directed i r a for is we purchased a
house at a discount, um, did some repairs to it. So we purchased the house. I believe that we
purchased it for around $40,000. It was a double wide mobile home, so it was pretty cheap.
(···0.7s) We purchased it for around $40,000. We put about, what was it? Seven, eight, 9,000
into it. Anyway, I think we closing costs and everything. Our total, uh, investment in that
property was around $50,000. 52, 52 50 $2,000. (···3.0s) So (···0.8s) what we did is we, we
purchased the property with the I R A. (···0.6s) So the title to the property is in the name of the I
R A. It's not in salmon needles, winkle's name.
It's not in our company name. It will read, and in our case, we use the I r A club. So it would read
I (···0.7s) r a club custodian, (···0.8s) F B O, which stands for benefit of, you know, salmon,
Anita Winkles. So that's how titled to the property is actually held. So when we bought the
property, that's how we bought it. (···0.6s) And then we put the money into it, (···0.8s) fixing it
up. It's about $10,000, roughly $10,000 worth of expenses. (···0.8s) And we kept the receipts.
(···0.6s) And then we turned around and we submitted an expense report to the I R A for what
we personally spent on the remodel on that property. And then the I r a re it reimbursed us
(···0.7s) for those expenses. Okay? So the IRAs now has paid for the house and paid for the
closing costs and has also, um, covered the expenses on it. (···0.6s) And then we turned around,
we put an ad out on Facebook that said, your job is your credit.
You can own (···0.6s) cheaper than you can rent. (···1.0s) And we got like 20 something people
inquired about this property in a matter of like 24, 48 hours. It was a very short period of time.
We had a ton of people inquiring about this property. (···0.7s) And so what we did is we turned
around and we sold that property on an owner finance for 85,000, I believe it was. Mm-hmm.
We sold it for 85,000 (···0.7s) and it was $5,000 (···0.6s) down (···2.7s) and $80,000 financed
(···0.7s) with the owner financed through the self-directed i r a.
(···0.8s) So every month (···0.9s) the buyer, now the, the title of the property changed, changed
names already. They legit bought the property. We don't own it, (···0.9s) but you know what, we
are the bank. We're the bank. (···0.8s) So we're the bank for these people who couldn't get a loan
otherwise, but they could afford the house. We're the bank. (···0.7s) So every month, that little
50 $52,000 (···0.5s) investment that we made through our I R A, (···1.3s) how much is the
payment that they send in every month?
About $852, $852 a month. So a $50,000 or roundabout a $50,000 investment is paying $852
(···6.9s) a month. (···0.5s) But we don't get to touch that $852 per month. And the reason for that
is because it is within a qualifying retirement account, that payment has to go back to the I r A,
we can't touch it, okay?
So every month (···0.8s) the people who bought the house write their check to the I R A and
mills it to their offices, and then they process it and they put that money in our I r A. So what ha
happens is our self-directed I r a balance as we're investing within the I R A and the money goes
out and then money starts, the returns start coming in. (···0.6s) That investment is actually
(···0.5s) growing (···1.0s) our balance on our ira.
(···1.0s) So you know what another cool thing is about the I R A? What's that? We can log in
and we can see the balance on our self-directed i r a. (···0.6s) We can also screenshot that just
like you could with your 4 0 1 K statements or your 4 0 1 K log in screen. We can screenshot the
balance in that i r a (···0.7s) and use that as proof of funds whenever we're making offers on
properties. (···0.8s) So that's pretty cool mm-hmm. To be able to do. Um, also one of the other
things that we've done, we've done private money lending through the I to, through our selfdirected.
We have done the owner finance through self directive. We've also invested in syndications
through our self-directed. Uh, so there's a number of things that you can do within that selfdirected
I r A in relation to real estate. Now, can you do things outside of real estate in the selfdirected
ira? The answer to that is yes. Um, but we're talking about the real estate related things
because that's what we deal in. We're real estate investors and that's our primary focus, (···0.9s)
okay?
So it allows you, uh, to be able to diversify, if you will, across multiple asset classes. If you want
to dabble in multiple asset classes, um, you know, if you wanted to get into, you know, doing
day trading on the stock market, you can coordinate with them on how to properly set that up so
you can do it with your money within your I R A. (···0.6s) You just can't pull any profit out
(···0.6s) to pay yourself, right? It's just stacking money back in retirement in that qualifying
account. Now, (···1.8s) what if you want to, um, take that old 4 0 1 K or that old retirement
account, move it (···0.7s) over to a qualifying retirement account, um, where you can take some
profits, (···0.7s) That would be called A B D R A.
(···0.8s) So let's talk about the bds. A B D R A is a business directed retirement account. And
what A B B D R A does is it allows you to use or roll over your retirement account (···0.6s) like
a 4 0 1 k, uh, to fund or purchase or capitalize a business without taxes or penalties.
Did you catch that? Catch that (···0.7s) fund purchase (···0.7s) or capitalize a business (···1.7s)
without tax penalties? (···1.2s) Pretty cool. That is pretty cool. And actually, had I known about
the B D R A (···0.8s) when we did our self-directed ra, I would've very heavily weighed the two
together. And I don't know if we would've went to the self-directed right away, we might have
went to the B D R A.
Um, one thing I will tell you about the B D R A as we get to talking about that a little bit more
(···1.2s) is the B D R A does come with quite a few fees. So for every pro there's a con, right?
(···0.6s) So the B D R A comes with quite a few fees. Um, in my opinion, it, unless you've got
say probably a minimum of 80,000, a hundred thousand, um, it would probably have to be
somewhere between 80 or a hundred thousand or more.
Okay? (···0.6s) Then A B D R A might be an option if you are going to be aggressive in growing
your business. And the reason for that is it cost about $5,000 (···0.6s) to set up A B D R A and
then they end up charging, I think it's about 110, 120 bucks a month for the ongoing maintenance
of it. So if you're not gonna get out there and be investing right away and be aggressive with
your investing and actually putting that money to work, the fees in itself, that would not make
sense (···0.7s) If you have a lesser amount in your, um, (···0.8s) in your, in your retirement
account, you know, you just have to weigh the, (···0.5s) the pros, the cons and what makes sense
for you.
For instance, if you've got $15,000 in an old 4 0 1 k paying $5,000 fee, and (···1.1s) then plus the
monthly fee going on ongoing, (···0.8s) probably is not gonna make it a lot of sense to, to do
that. I mean, but ultimately it's your choice what you do with your money, right?
Um, I'm not giving financial advice or tax advice or anything like that. I'm just saying, here's
some things to think about and you gotta make the decision of what makes the best sense for
you. (···0.7s) So, um, the beautiful thing about the B D R A is what they do (···0.6s) is,
whenever you pay that fee for that $5,000 is it's setting up the structure and making sure it's done
correctly in accordance to the law so you're not taxed or penalized for a withdrawal. (···0.7s) So
it essentially takes your 4 0 1 k, the bounce in the old 4 0 1 K.
You cannot do this with an active 4 0 1 k, it has to be what Sam referred to as an orphaned or,
you know, an old whatever you used, orphaned 4 0 1 K, right? Okay. (···0.7s) So what you have
to do is you take, um, they facilitate the process and just to make it real simple, like, and paint a
picture for you (···0.9s) is they take the money that's in the 4 0 1 k (···1.1s) and the 4 0 1 K by
stocks in the company that you're going to be operating in, whether you've got it already set up or
you need to set it up either way, it, it, it, you, you know, it all works the same.
(···0.7s) But (···0.9s) if you've got a company set up, you can use the existing company. If you
need to set one up, you can set one up and then make the move. So what they do is they move the
money, the 4 0 1 k buys essentially like stock, if you will, okay? (···0.7s) It buys (···0.8s) stock
in your company.
(···0.9s) So money's transferred from your 4 0 1 K to (···2.3s) your company, and in exchange,
your company gets stock, (···0.6s) okay? (···0.9s) So if you think about it, it works a whole lot
like your 4 0 1 K would work, right? Except with that, you're only allowed to buy stock and
mutual funds and you know, that's connected to Wall Street. This is another means of getting
your money back on Main Street, (···0.5s) right? Taking control of your finances so that money
moves from your 4 0 1 K (···0.6s) into your business, then your business can go out and it can
buy assets and it can do its investing and things that's gonna make it money, right?
So your profits come back into your business (···0.7s) and then you decide how that money gets
to be spent. You know, of course you're gonna wanna reinvest some of it, but you can also pay
yourself from it. (···0.8s) That's something that you can't pay yourself from the self-directed I r a
without, you know, it being some sort of taxable event, is my understanding of how that works.
(···0.6s) So (···1.3s) it allows you to take the money, invest it, have complete control out of it, of
it, (···0.7s) and then be able to draw a salary from the profits that it makes. (···0.6s) Now you
can sit there and you can keep recycling that money over and over and over again, but let's say
that at some point in time you decide, Hey, I've made all this money with what I pulled out of the
4 0 1 K through the B D R A to be able to operate in.
I've made all this money. I wanna put that initial investment in a modest profit. I wanna put it
back into that retirement account. I want to get it out of my company and put it back in the
retirement account. So then basically they just go through the steps of (···0.7s) the company buys
the stop back from your retirement account, (···0.8s) and the stock goes back to the company and
the money in the company goes to the, (···1.1s) the retirement account, back to the 4 0 1 k or
whatever the retirement account is, right?
Okay. So it's just a legal way to move money without taxes and penalty for a withdraw so you
can control your own money and be able to invest in it. So that's a great thing for folks maybe
that have those type of accounts with a decent or significant balance in it, um, might be
something that you want to consider and have some conversations about. (···0.6s) And, um, I
would say, you know, there's, there, I think the, the important thing with these types of accounts
is just make sure that you're working with a company that has a reputation for specializing in
these sort of areas, whether it's a self-directed RA or A B D R A.
Um, but that specializes in these areas, but not just in providing the tool, but I would say
providing the tool more specifically to real estate investors. That's just like the self-direct or the
self-directed i r a provider that we use works, I would say, I don't know if it's predominantly, but
a large majority (···0.9s) of their clients is actually real estate investors.
(···0.7s) So we we're actually trying to do a transaction one time with our self-directed i r a
(···0.8s) that was a little bit, you know, of a sticky situation because we were investing in a
syndication that another company that we control, um, was the, the syndication. (···0.5s) So we
had that conversation with 'em and it's like, how can we (···0.6s) invest in the project that
basically our, one of our companies is putting together?
(···0.6s) And so we had that conversation. We found out that there was, because they do work
with investors ex not exclusively, but it's very predominant and, and their business, um, they
knew the ins and outs in, you know, because of the level of investing experience that we had.
They said, yeah, uh, you can do this, we'll allow you to do it however, want you be aware that
some of the profits that's made may be subjected to some, some taxes, right? So all that to say,
whether it's a self-directed I A B D R A, any other type of qualifying retirement account that
you're going to be moving your money to, that you're going to use that account to control your
own money instead of it just being sitting in a fund in Wall Street, um, you wanna make sure that
you're working with a provider, uh, that understands the real estate investing world.
Okay? So bds, self-directed IRAs, both incredible tools to be able to use, take control of your
own money and do investing in.
(···1.0s) So let's move on in (···0.6s) talking about another lending source and this lending
source being community banks and community credit unions. (···0.6s) So community banks and
community credit unions are, they're regulatory, what we call regulatory lenders. They have all
these guidelines that they have to adhere to (···0.6s) at a federal level. They have guidelines they
have to adhere to. Like for instance, banks are governed by, um, F D I C auditors coming every
year and audit banks and credit unions.
It's N C U A is the equivalent of a bank's F D I C that comes in and audits. (···1.2s) They
basically are checking and making sure that the institution is following good practices whenever
it comes to their, their scope of operations. And that does include lending, the entire scope of
operations is what they look at. (···1.1s) So the thing that we like about community banks and
community credit unions (···0.6s) is it's common sense banking. And when I say common sense
banking, it's one of those things that, hey, you know what, (···0.6s) you know, you're looking at
the deal and um, it's like, it's a fair deal, but there's a lot upside potential.
And if you can paint that picture for them and show them how you're connecting the dots and
how your numbers are looking and they see the potential there, (···0.8s) they might say, well, as
it sits, it might not fit our criteria, but because of the upside potential here that does fit our
criteria and it's gonna be a home run of a deal once you go in and you make the improvements
and increase rent.
So yeah, we'll fund it. So that's the, the, the thing that we love most about community, about
community banks is the common sense lending piece of it. Um, the other thing that we love
about community banks is the ease of underwriting. Um, we've worked with multiple community
banks and community credit unions over the years. (···0.6s) And I will say this for us personally,
um, each one of those institutions that we've worked with, we've only filled out, filled an
application out with them (···0.6s) one time, okay?
(···0.9s) One time. And that was, it (···1.3s) filled out the application, established what is called
a credit file on us personally, and then when we bring the property deal to them, then they're
looking at the property deal (···0.6s) and basically they're like, oh yes, we can lend on this
property. Great. We already have all the other information that we need on you. Right? Um, one
of the other things too that it's really cool with them is they don't pull your credit every time you
need to do a loan.
Uh, for most of them, your credit report is good for six months. (···0.6s) Others they may not
pull your credit, but once a year we've worked with community banks that do both. Um, so
basically whenever you do a loan with 'em, they pull out your credit file that they have on you
with your application, it, they check and they send, well, when's the last time we pulled credit on
them? Oh, we just pulled it three months ago. They're good for, you know, nine more months or
whatever the case may be. Okay? So that's a really big bonus because if, if you plan on going out
there and really getting things sizzling where you're doing, you know, a deal a month or two
deals a month or three deals a month, right?
You're not having to have your credit pulled every time you do a property deal that they're
funding. So that, that's, uh, that's a good bonus there. Um, one of the other things that I really like
about (···0.7s) those credit unions is the relationship with other lenders in their area. Mm-hmm.
That's huge. (···1.0s) That's huge. Do you remember when we did that house on Camden?
(···0.8s) Yeah. So these banks, not only are we a partner with them, but they partner with other
banks. So they are smaller (···0.6s) in size, so you don't have like an unlimited (···1.0s) amount
of money that you can borrow. So usually they limit their borrowers to, you know, maybe 5
million or 10 million (···0.7s) or 40 million depending on the size of the bank. But (···0.5s) you
build a relationship with them one time and then that relationship will carry on to partners that
they participate with.
In like the one house on Camden, we had hit our lending limit with that institution. So they
actually created a partnership with another bank without us even being involved. They did the
whole thing, their whole credit file went over there. (···0.7s) Yeah. They, they Ended up funding
the deal and we've never set foot in the bank, but Still to this day, we've never set foot in that
institution, but we've done more and more business with 'em because that was the deal that got us
established with that particular community institution. Um, and so how that conversation went
was whenever, um, the, the, the VP at our credit union that was doing this Camden House deal
okay, calls me one day and he said, Hey Anita, he says, I, I'm working on this other loan for you
guys, which is a portfolio loan with the 10 properties.
Okay? I was like, yeah, yeah. And he says, I'm not gonna be able to do this loan on this house on
Camden, 'cause I know you wanna get the 10 properties done and this house on Camden W is
gonna tip you over your lending limit.
(···0.8s) So, and they're a small community credit union and they'd given us a lending li limit of
about a million and a half in the market that we are working in. A million and a half would go a
long ways, right? So this Camden house was gonna push us over the lending limit (···0.5s) and I
said, oh, well, you know, that's okay. I said, I've got another bank that I do business with
sometimes. I said, I can call them, I'm sure that they'll pick up the deal and they'll do it. And he
goes, oh no, no, no need to do that.
I've already got you covered. And I was like, okay. And he said, one of our sister credit unions
over in Fort Worth, (···1.4s) they're going to fund the loan for you. It's still gonna close on time,
so no worries there. (···0.6s) And I said, well, you said credit union Credit Union requires a
membership in order to do a loan there, you gotta be a member of the credit union. I said, so if
you'll send me the address, I'll see about going over there, setting up a bank account, um, so we
can, or setting up a, a checking account.
That way we can, you know, be members there so they can book the loan. (···0.9s) He says, no,
no, no, no need for you to drive all the way to Fort Worth. I took care of that for you. I just went
ahead and sent your credit file over there. They were able to take the, the information from the
credit file and establish a, um, an account and it's just sitting there right now with a zero balance.
All I need you to do is just mail them a check to be able to fund it. (···0.8s) And I said, yeah, but
I still have to sign the signature card, right? (···0.8s) He said, yeah, yeah, you do have to sign the
signature card.
He says, I actually have those with me. He said, if you'll meet me at the country club, you and
Sam come up to the country club tonight for dinner. He said, I'll buy your dinner and I'll bring
these documents up there for you to sign the signature card to validate the, the opening of the
account. And then you just send a check over to, to be able to put some funds in there. He says,
you know, 5,000 bucks, you know, whatever works that way, it's an established account and he
says, and they'll take care of the rest.
(···1.0s) I didn't, we've never set foot in that place. (···0.6s) That's the importance of building a
relationship with these banks and credit unions because we are a partner with them and we help
them make money and they help us make money. Absolutely. It is very much of a relationship
business, um, being able to have the ability to text or call someone. And you know, these people
a lot of times that you're doing business with and you do repeat business with 'em, you know, it
might be the dinner at the country club, it might that you end up hanging out at their house and,
you know, sitting in their hot tub and barbecuing.
Um, we've had that happen too, where we've become that close of friends with the, with the, the,
the, the loan officers, if you will, the VPs, the loan officers, um, that we do business with. So
some other things that's really cool about community banks is that there is no P M I P M I stands
for private mortgage insurance. (···0.5s) So with community banks and community credit
unions, whenever they do their loans, they do not impose private mortgage insurance on your
loan.
And for those of you that maybe has never had a mortgage loan with P M I on it, what that is is
it's different than you have your hazard insurance, which ensures if the house burns down or if it
floods, you know, and things like that. (···0.6s) Okay. And then you have the P M I insurance
and the P M I insurance. What that is is it's an insurance policy (···0.6s) that ensures the lender in
the event you default on the loan and have to for, and you get foreclosed on And they make you
pay the insurance And you're paying for their insurance.
Yeah. (···0.6s) They make you pay for their insurance. So, uh, that's commonly seen with
traditional type of regulatory loans where, um, you're borrowing over 80%. But in the
community bank and community credit union world, (···0.6s) there is no P M i, they don't
implement the P M I on their loans. Okay? And the other thing too is there's no escrow account.
So if you have a mortgage with a major lender, you're probably, if you look at your statement,
you're probably paying a P I T I payment, which is your principal, your interest, your taxes, and
your insurances all rolled into one monthly payment.
So if your, your, if your house payment changes from year to year, it is because they're adjusting
the escrow account for the taxes and the insurance. Typically they go up (···0.6s) over time,
right? And so there's adjustments that's made in that P I T I payment. (···0.6s) So with
community banks and community credit unions, there is no escrow account.
You're just paying a, um, a principal and interest payment (···0.9s) and the (···0.9s) taxes and the
insurance. That's your responsibility. You get to control that. So you get to control that money
until the taxes and insurance are due. And then once you pay the taxes and the insurance when it
comes due, you provide them a copy (···0.6s) of proof that you've paid it for them to put into
their file. So what's the benefit of that? It (···1.4s) costs you less money. So the benefit of that
being that, (···0.8s) let's say that your taxes, you got multiple properties with a community
banker and community credit union.
(···0.8s) And let's say that you've got, let's say it's March and (···0.9s) you've got $10,000
already set aside for taxes and insurance to pay whenever it comes due at the end of the year.
(···1.1s) Well, maybe you come across a great deal on a property that you're gonna be in and out
of quickly. Maybe it's a fix and flip or something you can fix and hold and you're in and out in
six months or less and you feel confident you're gonna be in and out and you need to leverage
that $10,000 to make this new property deal come together that you've come across.
Right? You control that money. So if you feel confident that, hey, I'm gonna use this money, I'm
setting aside, I'm gonna use it to do this other property deal that I'm gonna be in and out of
quickly, and then I can replace that money plus some, right? I'm gonna be able to replace it. And
that way when taxes and insurance come due at the end of the year, (···0.7s) I'm still good. I've
got all the cash I need to be able to, to, to pay those.
Um, that's one of the great things about you being in control and basically having your own
escrow account. Also, their rates are very competitive. They're usually slightly higher than the
advertisements that you see, um, on, on the internet or, you know, if you're shopping around for
a (···0.7s) regular home loan, slightly higher, but not always. They're usually competitive or just
a little bit above what you see out there in the marketplace.
So, but they do give you a lot of flexibility. So how do you find these types of institutions to
work with? I, uh, one of the ways that you can find community banks in your area is you can go
to iba.org. That's the Independent, independent Community Bankers Association. (···0.6s) Go to
iba.org, you can put in your zip code (···0.6s) and it'll pull up all the true community banks in
your area. Mm-hmm. Not all community banks or banks that, let me rephrase that.

Not all banks that appear to be a community bank is a true community bank. (···0.6s) A
community bank, all the decisions are made locally. And most community banks, they keep their
loans in-house where they're control controlling the servicing of the loans, and they're not selling
them off on Wall Street. Okay? (···0.8s) So how do you find a community credit union in your
area? You can go to nc.gov, which is the National Credit Union Administration. Um, and you go
on that website, you kind of do a little bit of looking around and you'll be able to find a place that
you can search for a, uh, credit union, your area by zip code.
Now, there are some bigger, um, credit unions out there that aren't community based. Uh, for
instance, Navy Federal, it's a huge credit union. Um, most of their decisions are made, I believe
in Florida. They've got, and I think it's Pensacola area. They've got a huge corporate office down
there. So some of the, the decisions may be made locally, but the bulk of them are made at a
corporate level.
So (···0.6s) I'm, they've got great products that you can utilize in your business, but it may not
necessarily have the programs and the flexibility to be able to build a personal relationship with
them like you can with the banks that are right there in your backyard, and the people who run
those banks live in your backyard and the people who own the bank live in your backyard.
Okay? So definitely wanna make sure that you're looking for a true community banker,
community credit union.
Okay? Now, just because they're on the website doesn't mean that they're the right ones to work
with, but it's a great starting point to get to who you're going to interview. Absolutely.
Absolutely. It is a great, you know, it's a sorting game because not all credit unions deal with
businesses and do business loans. Um, in that respect, you know, some banks don't have an
appetite for say, one to four family properties, but maybe they have an appetite to fund a $5
million apartment building. (···0.6s) Yeah. So that's the, that's the reason why it's important to
know how to go out and speak their language and interview those community banks (···0.8s) and
decide who's gonna be a good fit for you and your business.
Well, listen, we got a lot more to talk about with community banks and credit unions, so let's
take a short break and we'll be back with the next segment. Alright, We'll see you on the next
one. (···13.3s)
(···11.0s) Okay, we are back and ready to do our case study. So let's take a look at some numbers
here guys. (···0.7s) Alright, so the house that you guys see on your screen, this is, that's laid
before Wayne Case study. This was our very first property deal that we ever did. If you recall
earlier when we first started this class, Sam and I said, well, y'all commonly get asked two
questions.
And one of those questions was, what was your first property deal? So before we get started on
this, I want you guys to understand one thing. (···0.8s) This was a long time ago. The numbers
are going to look extremely small compared to what we see in the marketplace today. I don't
want you guys to be distracted by the small numbers. (···0.6s) It could easily have another zero
or two zeros behind it. What I want you to pay attention to is I want you to pay attention to the
strategy and how we design this transaction.
Okay? So as we're getting started on the 4 0 1 K study, I'm going to just tell you a little bit about
this particular property, property deal. This property, um, actually was located about a three hour
drive from where we lived at. So do you have to invest in your own backyard? Not always. If it's
a good deal and you need to go further out, then go further out, right? Um, but it was about three
hour drive from our house.
That was one way, not round trip. Uh, we bought this property sight unseen. (···1.3s) We
actually sent someone else out to look at the property for us and give us feedback and send us
some pictures and some video of the property. So did we have to be the boots on the ground? We
didn't have to be the boots on the ground. Somebody else got to be the boots on the ground for
us, because quite frankly, at the time, we were both working high demand corporate management
jobs. (···0.6s) And it literally would've, we'd have to take a whole day's vacation and coordinate
all of that, coordinate kids and this, that and the other, to be able to go out and look at this
property.
And time was of the essence. So there wasn't really a opportunity to plan for a day like that. So
we did what any investors should be doing anyway and leveraging other people's time. Okay, so
(···0.7s) this is a three bedroom, two bath, two car garage on a nice quarter lot with a fence.
Backyard house was built in 1978. It was on 0.29 acres, 1,463 square feet.
So a nice size home, you know, for if it's just a couple or maybe, you know, um, one person or
even somebody with, you know, two or three, four kids, that it would be a possibility as well.
(···0.6s) Anyway, brick house, central heat and air, uh, metal roof. This particular property
already had had new low E windows put in it, uh, right before we had purchased it. So basically
it was move in ready. So would it be a move in ready?
What'd that give us the opportunity to do? Sam, do you remember how quick we had a tenant
ready to move into this house? A tenant moved in the day we bought it The day we closed the
same day we closed the tenant moved in that afternoon. Isn't that address? 1 2 3 B (···1.1s)
Street? 1 2 3 B Street. You're so silly. (···1.6s) So (···0.6s) anyway, (···1.2s) if you line these
transactions up, we say that to tell you if you line these transactions up correctly and you're far
enough along in the transaction, all the paperwork, title policies back, everything's looking good,
everything's in line.
There's a date set for closing. In this instance, they set a date for closing. It was probably about a
seven days or so before the closing. Um, it happened is when they set the closing date. So
whenever we knew that we were at that point, what we did is we immediately started marketing
this property that was available for rent effective (···0.6s) the day that we were scheduled to
close.
(···0.6s) And so we literally had applicants and we had chosen an applicant and collected the
security deposit from the applicant. Um, so on the day of closing, basically, um, they went out
there, took the lock box off the door and handed the tenants the key, and then the tenant goes in
and, you know, everything checked out okay. And they moved in right away. (···1.0s) Well, we
did have it cleaned and added a refrigerator to it. Yeah, That's right. We did add a refrigerator to
it.
Um, it was just a cheap little refrigerator. That was something the tenant did negotiate in. So, and
if I, I'm trying to remember, did we have that one clean or did the tenant agree to clean it? We
were cleaning it in. We had it clean in the morning, (···0.5s) got the refrigerator in and they
moved in in the afternoon. No, that, that's right. That's right. It's been a day or two. I've slept
since then. (···0.9s) It was fun. Okay, so here's the details of the transaction. (···1.0s) The
purchase pro prosper for this property was $39,000. And like I said, don't get hung up on the
small numbers.
This was a lot of years ago, and this was a distressed property. That property was vacant, um,
had been foreclosed on. It was, um, I think it was a foreclosed under a VA loan, wasn't it? Right.
And the attorney that was assigned to handle this file, they had been trying to sell the house for
quite some time. It was in a really rural area, so it was slow to sell. And after a year of its sitting
as a, as real estate owned on that bank's portfolio, the attorney says, we need to get rid of this
property.
Let's see if we can auction it off. So we bid on the property and we bid $39,000 (···0.7s) on this
house. And I can't remember what they were. The, the reserve was something like 75,000 or
something like that. (···0.5s) Anyway, so we bid $39,000 on this house. And when we bid the
39,000 on this house, I don't know if we were the only bidders or if we were the highest bidders,
but all I know is at the end of the period that they were gonna auction it off, they did not have a
satisfactory offer.
(···1.0s) So the auction closed without the house selling. And then a few days later, Sam gets a
phone call (···1.1s) and it was from the attorney that was handling the file and he said, Hey, you
guys offered $39,000 on this property. Are you still willing to buy the property for $39,000? And
(···0.9s) we said (···0.8s) yes. (···0.8s) And he says, it's time for us to get this one off the books.
(···0.6s) We'll let you have it for $39,000.
So that's how we ended up getting, uh, a property that was worth much more for $39,000. Okay?
The market value of this property at the time was, uh, probably, it's really probably closer to
80,000 I think is what it, what the appraisal was on. It was 80,000, I think I said 75 earlier, but I
think it was actually 80,000. Um, market rents on the property, $750 (···0.5s) a month. The
property property taxes is $1,200 annually. (···0.7s) Homeowners insurance cost us $900
(···0.6s) annually.
Um, it cost us to acquire the property. The initial closing cost us $1,209 and 46 cents. And then
we later on refinanced (···5.2s) it. When we refinanced it, it cost (···0.6s) us $1,792 (···1.2s) and
75 cents to refinance. Okay? Our property management at the time was only charging us 6%. So
this was our financial situation. (···0.6s) We had no money in savings, absolutely not a diamond
savings.
We had no available limits on our credit cards because we had just maxed our credit cards out,
buying training and mentorship to learn how to do real estate investing. Uh, we had no
disposable money in our checking. Uh, we had no cash on hand and we were living paycheck to
paycheck. Very much so. Very much so. Okay. But you know what we did had, (···0.6s) oh, did,
had, did have, you know, we did have, (···1.1s) we had a (···0.6s) hundred thousand dollars that
was fully vested in a 4 0 1 k with Sam's current employer.
(···2.0s) Mm-hmm. Um, so guess what that gave us the option to do? (···0.9s) We took a loan on
the 4 0 1 K. Actually, there was more than one way we could have financed this. One was using
a hard money lender, um, or a JV partner if we would've went to a bank. And then they, but then
they would've only wanted to finance because we, you know, we didn't, we weren't talking to the
right banks. (···0.6s) No. Um, and didn't know any better at that point, uh, 'cause we were just
getting started.
But we had, (···0.9s) we could borrow 80% of the purchase price with one of the local banks.
They would allow that. Um, that's your loan to cost. Remember your L T C. (···0.7s) So they
would allow 80% that wasn't gonna work. 'cause then where's the money gonna come from for
the down payment and the closing cost? Uh, we had not made any building relationships yet with
somebody to JV with. We didn't have, we did have the internet then. Okay, we're not that old.
Uh, we did have the internet then. Uh, but we didn't have things like, I don't even know if
Facebook was the thing then. Was it? I think it was MySpace. Oh, was it MySpace back then? I
think you're right. (···0.6s) Anyway, something like that. But you, you didn't have all the
Facebook groups and, you know, social media groups and things like that where you could easily
network along and say, Hey, I got this property deal. You know, who wants to do JV with me?
Um, so we didn't have access to that kind of thing. So you, you guys kind of have it a lot easier
nowadays with technology the way it is.
So anyway, so (···0.6s) we could, we could look at doing a, a true hard money loan, (···0.9s)
which they would want us to have some skin in the game too. (···0.9s) Or we could look at
borrowing money from the 4 0 1 k and we could take a loan out for up to $50,000 on the 4 0 1 K.
(···0.9s) So here's what we're gonna solve for in this case study. We're gonna solve for how
much do we need to purchase this property, okay? (···1.3s) Where are we gonna source the, for
the funds from which we've already discussed that.
Obviously it's a 4 0 1 K study, right? Um, when we're gonna source the tenant, we already talked
about that too. So I've already given you guys some of the answer being in a video format like
this. All right? Um, we're gonna talk about, you know, list software. You know, what is our
totally monthly, monthly revenue? What is our monthly expenses? What is our N O I on this
one? You know, what is your monthly cash flow gonna be?
Uh, what's your overall return on your investment? Okay? (···0.6s) And then here's the kicker,
because we always, this was the deal that started it all. You know, you realize that this was the
deal that started all, how do you make this transaction an infinite return on your investment? So
here was our goals here is that we wanted to increase our net worth by $30,000. (···0.7s) We
were gonna be able add at least $200 a month in, uh, positive cash flow.
(···0.8s) And we wanted be able to increase our cash on hand by about $2,500. All right? And
just, so for those of you out there that maybe, you know, you were like that, you, you might be
like we were, whenever we sat in your seats to where we had a tremendous amount of consumer
debt that was weighing us down. You know, we, um, were basically like, like legit living
paycheck to paycheck. And if something went wrong outside of our monthly budget, we were, it
was robbing Peter to pay Paul.
You know, we'd have to borrow money from one source to pay the other. Um, so it was
important for us to be able to try to construct deals to where we could walk away with a little bit
of cash in hand. Not only a little bit of drip of extra monthly cash flow, but a little bit of cash in
hand. Um, because we were very disciplined (···0.6s) and we took every dime we walked away
with from a closing or whether it be at a purchase or refinance, we were very disciplined in
taking every dime.
And we used that money to pay down the bad debt (···0.5s) that was costing us money. So all the
credit cards, the student loans and all those things that was costing us money, we used these
types of transactions and we slowly whittled away on from, on that debt. And (···0.7s) it
obviously it worked because 19 months after we started in that three day class, um, I got to leave
my corporate management job, a substantial corporate management job.
And I was able to walk away. It was one of those beautiful, take this job and shove it kind of
moments. Well, you didn't ask me about it before you did. True, true. I did not call Sam and ask
Sam if I could, if I could quit my job. But, uh, it Worked Out great. It worked out great. I called
him after the fact (···0.5s) and discussed with him how I declined their offer. We were being, my
company I worked for is being bought out by another company (···0.6s) and they offered for me
to be able to take a lateral move in the other company, but they were going to cut my pay.
(···0.9s) And uh, they were under the, under the guise of actually cutting my bonus. So
essentially they were cutting my pace. They wanted me to work longer hours. They wanted me to
work shift work. Instead of working a standard business hours, More employees, More
employees, I was gonna go from less than 20 employees to like 75 employees that'd be
responsible for, um, it, it was just a whole, just, it was gonna be a huge stressful burden.
(···0.8s) And uh, yeah, they were gonna cut my pay over $4,000 a year (···1.0s) is how it shook
out. They made it look real good on the front end. 'cause they're like, oh no, we're giving you
$1,200 a year raise. I'm like, yeah, but you're capping my bonus. So I'm losing $4,000 a year. So
anyway, that was one of those moments that I was able to tell him, take that job and shove it,
called Sam. And I said, guess what? (···1.7s) I just quit. I'm a stay at home mom. (···1.5s) Yeah,
yeah. So anyway, so it was important for us to continue to stack cash and pay that debt down so
we can move ourselves into position to where we can make those type of decisions to be able to
do things like quit our corporate management job.
Okay? So let's take a look at this on paper. Let's work through it together. (···0.9s) So here's
what our facts are here. When we work through the numbers, (···1.9s) we gotta figure out, you
know, (···0.9s) how much do we need to close this? How much do we need to close this property
deal?
(···1.1s) Alright? (···0.8s) So what we need is we need 39,000. That's our purchase price. P p
stands for purchase. (···0.8s) Okay? (···1.6s) And then we got closing costs. (···1.5s) All right? I
think we estimated like 1100, $1,200 for closing costs anyway. We estimated pretty close. And if
you're unsure of what your closing costs are going to be, (···0.6s) you can always ask the, the
title company or the mortgage broker or whomever you're using.
Um, you can always, if they don't give you an estimate, a closing, you can always ask them, you
know, what are your typical fees? (···0.6s) And that way you can kind of get an estimate of, you
know, what is your closing cost gonna be If you feel like your numbers are gonna be a little tight
versus the resources that you have available. Okay? (···0.6s) So here's what we're gonna do.
(···1.4s) We're gonna add these two numbers together. So you might as well get your phone out
and open up your calculator 'cause we're gonna be using it.
Okay? (···1.3s) So we got 39,000 (···1.2s) plus 12 0 9 46 (···2.1s) purchase plus, plus our
closing cost. (···1.5s) So that's 40,000 2 0 9 46. (···1.6s) Okay? Uh, that's what we need to close
it. Okay? (···0.7s) Everybody following along with me so far? (···0.6s) We need 40,000 (···0.7s)
209 46 in order two close this loan, (···1.6s) or I'm sorry, in order to close the purchase of the
property.
(···2.5s) Trying to make sure, there we go. We're in focus now. (···0.5s) So we're gonna take out
the new 4 0 1 K loan. (···3.1s) So we took a loan (···1.4s) for $40,000. Okay? (···8.2s) Now
you're thinking to yourself, (···0.8s) well you didn't take out enough money to cover all the
(···0.5s) closing costs, (···3.0s) But (···0.6s) guess what?
(···1.2s) The seller of the property was responsible for the property taxes from January 1st
through the date of closing. And we closed this one in September, if I recall it was around the
end of September when we closed this one. So they were responsible for a good bulk of the year
in taxes.
So (···0.6s) we needed 40,000 200 946 to close the deal. But we got a tax credit. So basically
when I say a tax credit, what happens (···0.9s) is they take the $1,197 and 77 cents (···1.3s) that
the seller owes for taxes so far in that year. And what they do is they give credit to the buyer. So
at the end of the year, the buyer's responsible for paying the entire year's taxes because the seller
already passed their part on to onto to you as the buyer.
Okay? (···0.6s) So let's subtract this. (···1.1s) So 40,000 (···0.7s) 209 46, we get a credit for
$1,197 77 cents. And you're probably thinking to yourself, well, how do I know how much that
tax credit's gonna be? Act as if you're not gonna get the tax credit and you're gonna be all right.
Okay? (···1.0s) So what we really needed was 3000 or $39,011 69 cents. (···3.7s) Okay?
(···1.7s) Now, but we're not done with that (···1.0s) because (···1.0s) whenever we put the
property under contract, we had to put up some earnest money. (···1.1s) And even though it was
a small dollar amount (···0.5s) because it was being handled by an attorney and they always kind
of think big, you know, um, they were requiring that we put up $2,500 in earnest money to show
that we were serious about proceeding with buying the house (···0.5s) of which we had borrowed
that money as well.
(···1.0s) So we get credit for that at closing too. Another $2,500 that we got credit for. Okay?
(···2.7s) So when you subtract what we put in for Earnest Bunny, (···1.5s) that brings us to
36,000 5, 11 69. (···1.9s) That is what was due (···3.3s) at purchase.
(···5.6s) That's how much cash we had to wire (···1.0s) to the title company to close this
property deal. Okay? (···0.7s) Now remember we had borrowed $40,000 from the 4 0 1 K right?
(···1.8s) Now (···1.7s) what we're gonna do is we're gonna wire the title company 36,005 1169.
(···3.8s) So 40,000 (···1.1s) minus 36 5 11 69.
(···4.8s) Alright? (···1.2s) So that leaves us 3000 488 31. Alright? (···4.4s) Now what do we
need to subtract from that number? (···0.8s) We need to subtract from that number, the earnest
money that we have borrowed the money to pay the $2,500 earnest money when we put it under
contract, (···1.0s) right?
So now (···0.7s) we're gonna subtract $2,500 to pay that back. (···5.8s) So that leaves us $988
and 31 cents. Are (···1.8s) we done subtracting yet? (···2.2s) No. No. What else do we need to
account for? Refrigerator? (···1.6s) Yeah, you're right.
We do kind of need to account for the refrigerator. We'll take care of that later. (···1.6s) No, as
far as cost to be able to purchase the property, um, we need homeowner's insurance, right? You
gotta insure your assets, right? Always cover your assets. (···1.0s) So we got our homeowner's
insurance, which was $900 (···1.1s) annually. (···3.3s) So that leaves us (···1.3s) $88 and 31
cents leftover. Okay? So we got 88 31 leftover over.
(···1.8s) All right, (···2.7s) we'll worry about that refrigerator in a little bit. How about that?
(···1.6s) All right, so let's look at the revenue side of this transaction. (···2.0s) On the revenue
side of the T transaction. (···1.6s) We'll just draw a line across there. Okay? (···1.0s) How much
was our rent that we get paid monthly?
(···1.1s) Seven 50. $750 per month. (···1.5s) That's our rev or income. (···4.2s) All right, so what
do we have to account for? We need to account for what? Our property tax. (···4.1s) How much
was our property taxes? Like 12. 1200. It was $1,200 a year. So what we're gonna do is we're
gonna take 1200, divide that by 12, that's a hundred dollars per month.
(···0.7s) So we're gonna subtract a hundred dollars per month, okay? (···1.5s) We're at $650.
Now (···3.3s) we did pay for our homeowners insurance up here when we closed on the
property. However (···0.6s) you wanna be setting money aside to pay it again whenever it comes
due the following year, (···0.7s) right? (···1.3s) So (···0.7s) we take $900 (···1.5s) and then
divide that by 12.
(···3.5s) That's $75 per month (···3.5s) that we're gonna be setting aside to pay homeowner's
insurance when it comes due again. (···1.2s) So that brings us to 500, 5 75, 70 (···1.6s) $5. Are
we done yet? (···3.8s) No.
No we're not. We still have some more mo (···0.5s) monthly operating expenses. Okay? We
have property management as well. (···0.5s) So in this case our property management was 6%.
So $750 per month times 6%. (···2.4s) That's $45 (···0.6s) per month (···0.8s) was our property
management. (···7.0s) So it leaves (···0.5s) us $530.
This my friends, that's how much we're cash flowing every month because we don't have a loan
on this house. We paid cash for it. Yeah, there's a 4 0 1 k loan and is the, the, is the uh, payments
coming outta the paycheck? Yeah, it is. But this isn't the end all be all. This is a temporary, this
here is very temporary so we're not gonna count it necessarily like it was just gonna be a longterm
loan because it's not.
Okay (···0.9s) now, $530 a year, let's just say hypothetically we decide to keep it in the 4 0 1 K
loan, okay? $530 a month. What did I say? Just a year. Oh sorry. So the $530 per year. A
(···1.1s) month. (···0.8s) A month. See you're messing me up. (···3.4s) I've been talking a long
time guys. (···0.6s) My tongue's getting tied here. So $530 per month. Um, cash flow. Let's just
talk a little hypothetically here.
Okay, (···1.5s) what if we left it where it was (···1.2s) just the way it sets here. So (···0.9s) that'd
be (···0.8s) 530 (···0.8s) times 12, (···2.9s) that's 63 60. If (···3.8s) you did a cash transaction on
this one, it'd be an R O i. You'd be sitting at 63 60 (···0.6s) with a $40,000 investment.
(···2.4s) Okay? (···1.0s) So 63 60 divided by 40,000, move your decimal two places is 15.9%
return. Okay? So hypothetically, if you were just gonna pay cash, if you were pulling that money
outta somewhere and you were just paying cash on this one, it'd be 15.9% return.
But that's not what we did because 15.9% return, that's not providing us enough leverage
(···2.6s) And we've got the absolute ability to leverage here. So what we're going to do is we're
gonna take what some people look at as a healthy return. We're gonna turn into a rockstar return
by making it infinite. (···1.1s) Alright? So let's look at how we do that. (···4.1s) How are we
gonna make an infinite return?
(···1.1s) Some of you're probably thinking right now. (···1.1s) Got any ideas? (···2.1s) Hmm,
Hmm I about a cash out refinance. Yeah, because what we have a property that's worth like
$80,000 now That we own That we own free and clear 'cause we paid cash for it with a 4 0 1 K
loan. There's no liens against this property And you don't have to make a down payment for a
refinance. Y'all hear that?
That right there. That is gold. That is gold. You do not have to make a down payment when you
refinance a house. Did you catch that? (···0.6s) And a lot of times lenders will only loan based
off of your cost to purchase it. Whereas with a refinance, what do they base their loan amount off
of? Loan to value? Loan to value and still loan to cost and there's no down payment. (···1.0s)
Okay? If that doesn't excite you, it should because that right there is just an absolute golden
nugget that he just brought up.
(···0.6s) All right, so let's look at the uh, the refi side of this. Okay? (···1.1s) So our A (···1.2s) R
V, we're just gonna call it an a rv. We added a refrigerator, I guess we did do a little bit of
improvement, right? (···1.2s) Oh, thank you for fixing that. You're Welcome. (···0.6s) So a R v
$80,000, okay? (···1.3s) The bank will loan us 80% (···1.6s) of the A R V.
(···0.8s) So 80% of 80,000. I (···3.2s) could do that in my head, but it's fun watching you get
your calculator out. (···5.5s) You're a mess. (···1.8s) So, (···0.7s) oh, y'all think he's funny on
video? Wait till you come see him live in person in class.
(···1.0s) Oh lord. So you worked that (···0.6s) 80,000 times. 80%? (···3.0s) Yep, that's what I
got. 64,000. (···2.8s) Alright, so the loan of two $64,000. Now had we known then what we
know now, we probably would've leveraged a little more. Okay? But we didn't. So we were kind
of playing it safe. We were scared 'cause of being over leveraged if you will.
Okay? So there comes a point where sometimes leveraging doesn't make sense. You gotta look
at the numbers 'cause you always wanna make sure that you're safe and cash flowing well on the
property. So if you can max out your borrow more than what you need and your number's still
working, so cash flow, well then I would take the extra money and I'd go invest it in other
projects knowing what I know now. Okay? (···0.5s) And so what we did is we did a new loan
(···3.9s) for $47,500.
Okay? (···0.9s) Do (···2.8s) you remember what our closing cost was when we did the
refinance? 1100 and something? You're close. (···2.1s) Our closing cost was $1,792 (···4.7s) and
75 cents. Okay? (···2.6s) Now they'll let us take care of those closing costs.
We don't have to bring that to the table 'cause we're borrowing 47.5. They'll just take it from the
47.5 that we're borrowing. Okay? So that leaves us $45,707 and 25 cents. All right? Now
(···8.0s) what do we need to do? We need to pay something back. What do we need to pay
payback? Uh, 4 0 1 K loan.
(···0.6s) We borrowed $40,000 on the 4 0 1 K. (···1.5s) So we're just gonna keep it simple here.
(···1.3s) So we borrowed $40,000 on the 4 0 1 k. (···1.1s) That leaves us 5,000 7 0 7 25. (···1.6s)
And when we refinanced it, we refinanced this in October. Like literally we closed on it in
September and we turned and we started refinancing in October. So (···0.8s) legit, I think there
was like maybe one two payments came out of your, uh, from your 4 0 1 k it came outta your
check.
Yeah. Wasn't many. It wasn't, it wasn't much at all. We're talking about just a teeny tiny bit.
Okay? So (···1.6s) we got (···0.8s) 57 0 7 25 and (···1.0s) when we closed, they took those
property taxes out and the property taxes that was due for the year was $1,622 and 22 cents. 16
(···9.4s) minus 16.
2222. (···1.0s) That leaves us (···0.7s) 4,000 85 0 3. (···1.3s) Okay, (···1.8s) now we're gonna
account for the refrigerator. Okay? (···0.9s) So we had to put a refrigerator in. It cost us 500
bucks. (···1.0s) So we're gonna subtract 500 bucks. (···3.2s) That leaves us 3005 85 0 3. Okay?
(···5.7s) All right.
(···0.8s) Now in the sake of everything and, and say, oh well you didn't account for those 4 0 1 K
payments. I think there might have been a maximum of two. So let's just say that between
(···0.6s) any interest that we may have accrued on the 2,500 that we borrowed and our 4 0 1 K
payments, (···3.0s) Okay, (···0.5s) let's just say for easy figuring.
'cause I know it wasn't more than this. Let's just say that was a thousand dollars. (···2.7s) So that
leaves us with 2000 585 0 3, okay? (···6.3s) 2000 585 0 3. That was money that we had left over
after accounting for all of our expenses in, in the cash back and all that we got from closing.
Okay, (···0.5s) now (···1.0s) let's look at what our (···0.7s) expenses and such are as far as the
revenue side (···1.1s) on a monthly basis.
Okay, (···1.0s) so what's our rent? (···1.4s) $750 per month. (···1.1s) Okay, (···1.2s) what was
our monthly breakdown on our prop taxes? (···3.4s) A hundred dollars per month. A (···3.1s) So
that leaves us 650. (···2.1s) Okay, we have some mo (···0.5s) some more mo, (···1.4s) we got
our homeowner's insurance that we're setting aside for that way.
We have a whole year's premium when it comes due. Again, that broke down to 75 a month.
(···4.5s) All right, (···1.1s) what else? We got (···2.3s) property management. (···2.5s) I feel like
you're testing me. I am testing (···1.7s) you.
Intuition is correct, my dear. $45 a month. Yes. $45 (···1.4s) a month. So that brings us down to
$530. (···0.6s) Okay? Now what else do we have now that we didn't have before? (···0.6s) Well,
we had debt servicing. (···1.0s) Yes. So our new payment on that mortgage, (···1.2s) and by the
way, people are freaking out right now because, you know, uh, rates have been, you know, as
low as in the twos, you know, (···0.8s) average 3.5% there for a while.
Now they're jumping up there and they're bumping at, you know, five point half 6% on a 30 year
fix. Um, whenever we started real estate investing, this particular loan, I think we paid I think it
was six and a half percent interest. Yeah. So we were paying six and a half percent interest back
then and that was a good rate. (···0.9s) You know, if, and I mean we happened to have decent
credit scores, you know, at that time. So we got, you know, I guess good rate.
Um, in that period of time, (···0.8s) people that um, did not have a good credit score or
questionable credit score, you know, but still qualified for a loan, the rates were 8, 9, 9 (···0.6s)
and a half percent. So, um, we're still in an environment where the rates are not that big of a deal.
And can you make money in real estate in any, any market? You absolutely can. Okay, (···0.7s)
so we got a new payment. Our new payment is $320 per month. So that leaves us $210 (···7.7s) a
month is our cash flow.
Alright? So if you take that $210, we're gonna multiply that times 12. (···5.6s) So 210 times 12.
(···2.8s) So we got a annual cash flow, $2,520 annually.
Okay? Might (···6.0s) not sound like it's that much money, but to us, all those years ago when
we did this very first property deal, that $2,500 a a, a (···0.8s) year, (···0.8s) you know, that
(···1.3s) that meant a lot. (···0.7s) You know, Sam's mom and this just, you know, I'm almost
tearing up a little bit just thinking about it. Sam's mom, (···0.9s) she, um, here a few years ago at
Thanksgiving, she came up to us and she, she was like, are y'all doing okay?
It's like, yeah, we're great wine. And she says, are y'all doing okay financially? (···1.3s) And uh,
I said, go ask your son what is net worth is. (···0.8s) And so whenever she went and she talked to
Sam and, and she's broke down crying (···0.9s) and she came back in and she said, I am so proud

of y'all. She says, it hasn't been that many years ago. (···0.8s) She said that on Sunday after
church, the six of y'all, (···0.9s) us and our four kids, (···0.7s) we would take them to eat lunch at
Sam's Club after church and we'd go get pizza and hot dogs at Sam's Club after church because
that was the only place that we could go to eat that we could afford.
'cause we could fill feed a family of six for $26. It was (···1.9s) good pizza too. It was good
pizza. (···1.5s) But nonetheless, you know, so $2,500 a year in positive cash flow, that was
absolutely a big deal for us. And of course this was many, many years ago as well.
So nowadays those numbers would look a lot different. It would be a lot bigger numbers just
because, you know, cost of things go up, right? (···0.5s) So what is our R o (···0.6s) I on
(···0.9s) this, the 25 20 of annual cash flow? What's our r o i? (···1.5s) Well let's just put it in a
calculator. (···0.7s) Okay? 25 20 (···0.8s) divided by the amount that we have in it, in the deal at
this time. (···5.1s) What you mean calculators can't calculate infinite.
(···2.4s) They can't calculate infinite because at this point in the deal, we paid back everything
that we did in that, in those short number of weeks. We paid all of that back. We now have $0 in
this property deal and it is an infinite return. So we are infinite. (···3.2s) Do I spell that right?
Even It doesn't, it doesn't matter. It means the same. You don't Have to spell when you're making
money. (···1.2s) So check this out. (···5.2s) So our a R v $80,000, right? Yep. (···1.4s) So we
have new debt on this property. We took a loan out. So the $80,000 that property is an asset.
(···0.6s) So we have a liability against that asset and that's the mortgage loan. We took the
mortgage loan out for $47,500.
Okay? Nope, that's wrong. There we (···10.4s) go. 32 5. That leaves (···0.8s) us $32,500 net
(···0.7s) worth. (···0.8s) Oh, you can't see that, can you, (···0.9s) lemme scoot that up for you.
$32,500 net worth increase. (···3.6s) Okay, (···2.6s) so what was our objectives here?
(···1.1s) Our objective was (···0.6s) we wanna increase our net worth by at least $30,000. Did
we do that? (···1.3s) Absolutely did that. Okay, we wanna be able to increase our monthly cash
flow by at least $200. Did we do that? (···1.3s) We sure did. (···1.2s) And we want to increase
our cash on hand by at least $2,500.
Did we do that? (···1.2s) We sure did. (···1.9s) So for us doing this little transaction as our first
transaction, what it did for us is that gave us $2,585 that we were able to pay down on a credit
card that was costing us money. Instead of making us money, (···0.6s) it added $200, just $210 a
month, a monthly cash flow coming in to as we're just getting started as a new business.
Okay? You know what the difference was with that $200, $210, (···0.5s) the business is now
making $210 a month. Remember I said that when we started as students, we maxed out credit
cards. So the increase, this one transaction almost covered the increase in our credit card
payments from us putting the education on our credit cards. So in one transaction we almost
offset the monthly expense, okay? And then we were increased our net worth by (···0.7s)
$32,500.
(···1.0s) Whenever we started this, we had a negative net worth of, what was it saying, like
80,000. Yep. (···1.2s) So we had a negative net worth of like $80,000, right? So (···2.5s) 32,500.
That means that just with doing this one transaction of which we ended up using none of our own
money in it to hold this property, um, it almost not quite, almost cut our (···0.6s) deficit on our
net worth in half. (···0.6s) So if we were able to move from a negative $80,000 in net worth to a
negative 47 5 in net worth with just one small transaction like this, as you can imagine, it doesn't
take that much time to dig out of that negative net worth hole and start building and stacking and
growing your net worth.
(···0.6s) Alright, so that concludes our case study. Um, we're going to take a little break here and
we will see you guys in the next segment. (···12.7s)
(···11.4s) Welcome back to Creative Finance. I'm Anita. This is Sam, (···1.4s) like, I forgot your
name. (···2.3s) Anyway, um, the next thing we're gonna talk about is we're gonna talk about, um,
insurance using infinite banking. And from one of the things that I have found over the years is
inevitably there's a percentage of our students that already have this particular type of insurance
in place.
Um, they just didn't know that they could leverage it. So with this particular type of insurance,
this is talking more the whole life type of policies. Um, if you have that type of policy, you may
want to reach out to your insurance agent, see if it has any type of cash value. So (···0.7s)
insurance, it basically allows you to flip the use of the life insurance from focusing on the, um, to
focusing on the cash value of the pro, the, the policy rather than the death benefit itself.
So whenever you borrow against the cash value of your policy, you're not borrowing against the,
the death benefit. So if something happened to you, the face value of that policy, the death
benefit's still there for your loved ones. Okay, so, um, just to kind of give you a for instance,
(···0.6s) whenever I was 18 years old, um, I talked to this insurance guy and he was telling me
all the benefits and why you should have a whole life policy.
So I got like a hundred thousand dollars whole life policy at 18 years old, and it cost me, what is
it, 49, 22 a month that I still pay to this day? Yeah, the, the rates never changed on it. (···0.6s)
And basically over time (···0.6s) it starts gaining a cash value and then there's compounding
interest that happens within that cash value to help the cash value continue to grow.
(···0.5s) So (···0.5s) in that situation, the cash, I still have the a hundred thousand dollars face
value of the policy, but let's say if I wanted to pull $10,000 off (···1.5s) of the cash value to put
towards an investment property, I can borrow the $10,000 or pull the $10,000 out and use that
$10,000. (···0.8s) So the thing that's really kind of cool about it is you could pull it out, use that
$10,000, and when you're done using it, you can pull, put it back, and then pull it out again for
the, you know, again later and maybe again a little bit later.
And you can wash, rinse repeated. The other cool thing about it is you could also pull it, pull it
out, and not pay it back. (···0.7s) And there's no monthly payments. You know, once a year they
send a state, like I pulled some out and I did not pay it back. And once a year I get a statement
that says, Hey, if you want to basically (···0.7s) go back to the level, um, that you were
compounding, you need to pay X amount of, of money, (···0.6s) mail this much money in, we
put it back in that cash value.
Um, and that way it can continue to compound. (···0.6s) So (···1.0s) that compounding effect
does allow for cash value growth. Um, another really cool thing I guess about this instrument is
the, it's pretty safe instrument. Uh, it's not dependent upon financial markets. (···0.6s) It makes
ease of liquidity. You can easily tap the into the money. It's, it's really cool when it comes to
privacy, there's no applications, there's no credit checks.
None of those things have to be done, like taken a normal loan. Basically, you just put the
request in to get the money and they send it to you. Okay? The, these types of policies also have
tax advantages you can contribute into, um, that compounding, um, uh, the compounding, the
cash value of the pro the policy, you can contribute money into it kinda like you would
contribute to the savings account, if you will. And there are some tax advantages in there.
You know, my disclaimer is consult your C P A. Okay? Um, and it's easy to be able to access it.
It's also can be used as a security to (···0.9s) be able to fund (···0.8s) other investments. Like
some lenders. They'll actually let you leverage your cash value on your policies in order to help
secure a loan for, for instance. Um, and then some of you that have these types of policies, keep
in mind, whenever you're putting your financial statement together, you (···1.0s) definitely
wanna make sure that you list the cash value of your, of those types of life insurance policies.
You wanna list the cash value on your financial statement as an asset that often gets overlooked.
It, it's just the same as you would list the cash value as an asset of your savings account if you
had a normal savings account. Okay, so here's some really cool statistics that I found out about
these types of products did that you can do infinite banking with.
(···1.3s) So basically you can create this to be a self banking type strategy (···0.6s) instead of
just sitting your money in the bank. You can put it over there where it's gonna get compounding
interest at a higher rate. You can borrow from it anytime. And then there's that validity piece that
goes to, well, how safe is your money in the bank? (···0.8s) Right? Right. So, how safe is your
money in the bank? Well, here's some interesting statistics. (···1.0s) In nineteen thirty, seven
hundred and forty four banks failed.
(···1.2s) What else happened around that era? (···0.7s) The Great Depression, right? Yep. Mmhmm.
Yeah. Um, in the 1980s and the 1990s when there was a big, what we call some of, you're
old enough to remember as we are, uh, the savings and loan crash. Um, during that time there
was like over a thousand savings and loans failed out of like 3,200. (···0.6s) So it was pretty
staggering numbers about a third of the industry, basically the savings and loan industry.
Um, several of them basically literally had to close their doors (···1.4s) in and you were like,
okay, well that's, that's been a while ago. But what about more modern day times? Um, in recent
history from 2008 to 2012, which is kind of the onset of the housing crash. And then whenever
things started really pulling out of, of that economic situation, there were 465 banks that failed
(···1.9s) That (···1.6s) unbelievable.
Yeah. (···0.6s) It, it, it is kind of unbelievable. But at the same time, um, I want you guys don't
be scared of banks, for instance. There's a reason why we ask them the questions that we'll talk
about later, that when we interview a bank, 'cause we wanna make sure that they're in, that
they're in solid and good standing nowadays, usually what happens, instead of them just letting a
bank fell and oh my gosh, sorry for your bad luck, customers lost their money. Uh, that's not how
it works. (···0.6s) They have a thing now they call a camel's rating.
(···0.7s) And um, so if a bank's at risk, the regulators will actually force them to sell out to a
more healthy, larger institution to prevent them from closing their doors. So sometimes if banks
are not doing what they're supposed to do, they get sold to other banks. So I don't want you guys
to be scared of banks, but with this in mind, keep in mind that these, these types of policies,
(···1.4s) not only do you c can you have a whole life policy that you can have a cash value on
that you can use to start your own little family bank, if you will.
But there's also those types of policies and one's called, uh, I think it's called Coli, (···0.6s) c o l
i, and that's for corporations. So corporations can buy these types of policies so they can park
some of their money and shelter it where they're getting compound interest in the exact same
type of instruments. Guess who else does these types of policies to be able to protect and get the
good compound interest and so they can borrow money, right?
(···0.7s) The banks, theirs is called boli, B O L I. So there are actually policies that are like
whole life policies, like we would have as individuals that corporations and banks can also
implement to do the exact same thing as what we're talking about. Using it as infinite banking
and being able to get some tax advantages. At the same time, Banks are really good about using
other people's money.
And a lot of these classes, you know, you're learning how to buy real estate creatively, but you're
also learning how to become the bank. (···1.2s) You know, any city you go to, the biggest tallest
billings are the banks. Mm-hmm. And they do it all off of other people's money. They do, they
do. The bank's not loaning out their money, they're loaning out your money. It's the money that
goes on deposits is what they're loaning out. Yeah. So yeah, absolutely. They're just learning
how to leverage, right? And then when the money that they make that they're leveraging, they're
putting it in instruments like this where they can basically be somewhat protective, have some
tax advantages, and still be able to pull it out when they need to pull it out and put it back when
they need to put it back.
Yep. So, (···0.9s) all right. So just wanna make you guys aware that those types of policies,
whether you have one now are you await, maybe you wanna get one later. Those are the types of
policies that some of the uber wealthy use to create their own, um, infinite banking structure.
Um, so (···0.6s) if it's not something that you have access to now as you build your portfolio and
you start looking for ways to be able to store money, have tax advantages, but still have ease in
in, in accessing the funds, um, you definitely probably would want to talk to first I would talk to
my tax preparer, my C P A and then talk to a reputable company that offers these types of
instruments.
(···0.6s) Okay. (···0.5s) Alright. Moving along. Let's talk about 4 0 1 Ks. (···1.7s) Gotta love 4 0
1 Ks.
I think, um, whenever we, the last class we taught live in person, we had 52 people in the class
and I would say almost half of the class, (···0.6s) close to half of the class had a 4 0 1 k, whether
it was with a current employer or a, or prior employer. (···0.6s) So let's talk about the advantages
of using a 4 0 1 K. (···0.6s) So 4 0 1 kss is very low cost loans. Okay? (···0.5s) But guess what
you're paying if you borrow money from your existing 4 0 1 k and you're paying it back, who are
you paying the interest to Yourself If you're paying your 4 0 1 k back with interest?
(···0.6s) Okay, now am I at the 4 0 1 K company charged maybe a, a little fee or something to
facilitate the paperwork? Sure. Yeah. They gotta, they gotta cover their cost, right? They gotta
make a little money somewhere. So no harm no foul. But one of the beautiful things about the 4
0 1 K loan is there's no prepayment penalty. You can pay a a 4 0 1 K loan off at any time without
having to worry about being penalized.
Yeah. And this is a 4 0 1 k that with an active employer that you're working with today. Mmhmm.
So depending on who the provider is to the company, (···0.7s) they may, they set some
boundaries around what you can do. But typically you can get one to two loans (···0.8s) up to
50% of your vested 50,000 Or 50% or 50,000 Yes. Depending on (···0.6s) which is, which Is
whichever's less isn't Yeah, it's whichever's less.
Yeah. (···1.2s) So, but it is an active employer there with, so yes. But those loans, you can have a
hardship loan, you can just get a loan for any reason. Um, and you (···0.6s) the check the
payments back to the loan come outta your paycheck. Yeah. They will, like if it, whatever the
monthly payment amount is, if you get paid twice a month, then they're gonna split that payment
amount between um, each one of your, each one of your payroll distributions. But yeah, you can
borrow up to 50, 50% of what you have vested or $50,000 max.
Right? (···0.7s) Yeah. So that is, that gives you access to some funds there if you've got that type
of retirement instrument with your existing employer. Um, it's fast access too. The last time you
took a loan for your four oh k, 4 0 1 k before you left corporate America, how long did it take to
get the money? I had the money within seven days, (···0.9s) Had the money within seven days.
So it's relatively quick to be able to access money if you need it to be able to close on a property
or maybe you need the money to complete, uh, repairs to a property.
Um, they don't penalize you for taking a loan either, so it doesn't count the same as like a
withdrawal. If you withdraw money from a, from a qualifying retirement account such as a 4 0 1
k, they're gonna penalize you. Um, you're gonna have to pay taxes on that money. But with just
borrowing the money, a loan is not a taxable event. Right. (···0.6s) Okay. Um, what happens if
you have a 4 0 1 K loan (···0.8s) with your 4 0 1 k at your current employer (···0.6s) and you go
and let's say you do several property deals and you're making some good money with your, you
take your side hustle and you're making some good money with your side hustle, right?
And then you wanna be able to quit your job. Or let's say you end up losing your job, you get
laid off, um, what happens to the 4 0 1 K loan then? (···0.9s) Well, at that point you're gonna get
a letter in the mail (···0.6s) and you can either set up automatic payments 'cause you don't have a
paycheck to take it from anymore.
So you can continue to make payments (···0.7s) through the system (···0.9s) or you can just not
pay it at all and it's converts over to a withdrawal. (···0.6s) Yes. So, but they give you that
choice. Yeah. So like whenever Sam left his, um, corporate management job years ago, um, he
got a letter in the mail and it said, Hey, you have this 4 0 1 K loan, do you wanna keep making
payments on it (···0.8s) or would you like to just basically cancel the loan?
Yeah. So if he cancels the loan, then whatever the balance was on that loan, which I think was
around, we had taken 50,000 out and I think there was like 30,000 left to owed on it. Right.
Whenever you left your job. (···0.8s) And um, so basically the $30,000 balance that was left
owed on the 50,000 loan, we had to pay taxes on the $30,000 we had to, uh, let me say this, we
had to report it Yeah. (···0.5s) Subject to paying taxes on the $30,000.
Uh, but yes, there are penalties and things that can, can surround that type of event because
you're pulling pre-tax money out of a tax shelter and now it's hitting your bank account and
you're physically touching the money. So whatever the rules are at the time, then those are the
rules that you have to play by. Your C P A can guide you through that process. Yeah. Your CPA
is definitely gonna be an asset in how you, how you would need to handle that. Um, you know,
here's a big bonus for you guys (···1.8s) what you can do with your 4 0 1 k statement.
'cause I bet you every one of you out there has a 4 0 1 k, whether it's with your current employer
or a previous employer. Every one of you probably has a website that you can log into. And if
you, and if you don't or if you've never wa logged into the website to check your account
balances or, you know, do anything with your retirement account, you probably get a statement
at least probably quarterly, um, if not semi-annually, you're going to get a statement.
(···1.3s) What can you do with that? Do you realize that in a lot of times you can do a screenshot
of your retirement account balance and you can also use leverage that as a proof of funds
whenever you're making offers? Well, (···0.7s) I didn't know that in the beginning, but it's,
(···0.7s) it was an easy way and if you don't know the login to your retirement account, you
should probably figure that out. (···0.7s) Yeah. Figure that out because you can go in and
snapshot that. And what we would do whenever we figured out we could do that (···0.6s) is we
would go in and we would take a snapshot or screenshot of the, the main page showed what the
balance was that was available in that retirement account and we would just black out the
account number so they could see her name.
So that way they knew it was ours, but we'd black out the account number. That way they don't
have our account number and know who the account's with because obviously they're gonna see,
you know, who the custodial is, custodian is of the 4 0 1 k.
Yeah. So When you're making cash offers, it's a quick way to provide a proof of funds, (···0.6s)
but that just because you use that to provide proof of funds don't mean you have to use those
funds to buy the property. Absolutely. That's a good point, Sam. Um, and what he means by that
is you can use that as proof of funds, but let's say that you still end up leveraging a private money
loan or a hard money loan, or maybe you even go through a community bank or a mortgage
broker or any other source. Um, there's nothing in a written contract that says that the source of
the money you close with has to be the exact same source you provided as the proof of funds.
And a lot of people get hung up on that. They think, oh, well I provided this proof of funds. If I
don't close with that exact source, then my deal's gonna be blown outta the water and makes no
difference. It makes no difference. Makes, all they care about is that it closes timely and
everybody gets paid. That's all they're worried about. Okay. Um, so anything else you can think
of with 4 0 1 kss?
Um, let me see. (···2.5s) Look at he's checking boxes off in his head. Yeah. (···0.6s) The big
thing to me is, um, a lot of people don't even know how much money they have in the 4 0 1 k.
(···1.0s) So take some time, go research that, get your login. That's something you should
probably monitor what's in your retirement account. And that's a good point. And also not only
what's in the retirement account, but also look at how that retirement account has performed over
the last, say 5, 7, 10 years and average out what that, that return looks like.
Because for most of America, 4 0 1 kss are usually providing them anywhere between three and
probably about seven or 8% on the high end return. Okay. As real estate investors we're
leveraging money to be able to make double digit saw led double digit returns. Okay. And, you
know, maybe even leveraging it to make infinite returns. So definitely keep an eye on that.
Um, I know mama and daddy and your HR manager and all those people said, don't touch your
retirement account. That's dangerous. No. What's dangerous (···0.9s) is not leveraging it to its
highest and best usage on a sound real estate deal. That's what's dangerous. Yeah. Well, (···0.8s)
there's more on a 4 0 1 k too. So a lot of people have what we call abandoned four oh one Ks or
Orphan Orphan 4 0 1 Ks from previous employers where you had a 4 0 1 K and you'd be amazed
how many people don't even know that they're out there (···0.6s) and they have these chunks of
money that's sitting out there and mm-hmm.
There's a lot of things you can do with that. (···0.6s) Yeah. If you have to know it's there.
(···0.8s) Yeah. There is a ton of things that you could definitely do with that. So there's, there's
different ways that you can leverage this money in so many different fashions. Right. Okay. So I
tell you what, (···1.3s) you guys wanna do a case study using a 4 0 1 K as the method to acquire
a property and get an infinite return.
(···0.9s) Let's do it. All Right. Let's do it. (···12.2s)
(···11.4s) Welcome back to Creative Finance. Let's continue with our formulas. Uh, the next
formula that we're gonna talk about, this is another one of those that you need to connect to
memory. It's gonna be extremely important to understand this one. Um, whenever you are
interviewing banks, these are, you're gonna use this terminology and whenever you're asking
questions of the bank, so you definitely wanna make sure that you're understanding the
difference between a loan to value, a loan to cost, and a cumulative loan to value.
So let's start with loan to value. (···0.6s) So, loan to value basically is the loan amount divided by
the appraised market value of the property. So that is l t v loan to value. You'll hear people refer
to it as L t V all the time. So it is also one of the calculations on your spreadsheet and every
property deal you'll, that you do, you'll, you'll be using a loan to value ca calculation.
Simple calculation, very important calculation. (···0.7s) Just remember, loan to value is
associated with the loan amount to the appraised market value of the property. (···0.7s) Why do I
stress that? I stress that because lenders often use loan to value, and our next one, loan to cost
interchangeably. So a lot of times they'll say, loan to value, and what they really mean is they
mean loan to cost.
So let's talk about the loan to cost. That is taking the loan amount, dividing it by the purchase
price. That's your cost, your contract purchase price. (···0.7s) What we find in that industry is a
lot of times whenever they're, you're talking to banker, they'll say, oh, well, we'll do 80% L t v.
What they really mean is they'll do 80% of what you're paying for the property. It's not always a
true l t v.
So that's one of the things you always wanna make sure that you clarify whenever you're,
whenever you're talking to someone about borrowing money, they use the term l t v say, is that
truly based off of appraised value (···0.7s) or is it a, (···0.6s) are you calculating that based off of
my cost? So that can mean the difference between a deal coming together or not. Maybe you
have to take it on a JV partner or not. Um, the other term that you need to be familiar with, that's
not as commonly used, but very important is cumulative loan to value.
That's the total of all loans divided by the appraised value of the property. And why is that
important? As real estate investors? (···0.8s) That is very important because (···1.0s) as real
estate investors, sometimes we like to leverage, we might have more than one loan on a property.
It might be a situation where you have, like in our a hundred thousand dollars example earlier,
you know, where you have a 80% loan and maybe you have a JV partner going in for the other,
you know, 15%, you're putting 5% down.
Or maybe it's a situation where you're doing a hundred, uh, you're doing a 80% loan and you
have JV partner coming in for 20%, getting you to a hundred percent financing. (···0.9s) You
wanna make sure that you ask any lender that you're gonna be dealing with. And this is gonna be
more like for your longer term loans with your, your banks, your mortgage brokers, um,
commercial brokers as well.
It's not gonna be as relative whenever it comes down to private money and hard money. Um, but
all of these, all these different types of lenders, they wanna be in what is called first lien position.
So if something happens to you and they have to take the property back, they're first in line to be
able to liquidate that property and get their money back. (···0.5s) So (···0.7s) the first lien lender,
sometimes they say, they may say something to the effect of, well, we'll go up to a 90% C L T V
cumulative loan to value, (···1.3s) but we'll, we'll loan based on an 80% L T V.
(···0.8s) So what that means is they'll loan 80% of the appraised value in the form of a first lien.
(···0.7s) However, they'll allow you to take a second lien up to whatever their cumulative limit
is. Okay? So important terms to remember, loan to value is (···1.2s) based off of appraised
market value loan to cost based off of how much you're paying for it.
And the cumulative loan to value is (···1.1s) basically taking the toll of all the loans (···0.5s) and
dividing that by the appraised value. (···1.0s) Okay? So (···1.1s) wanna make sure everybody's
clear on that. (···0.9s) If you happen to have any questions, and I'm going to post up as Sam, and
I'll post this up at the end of this training session, but if you have any questions about anything
that we go over in, in, in these formulas or anything else that we go over, um, and create a
financing, even though you're doing this on demand, feel free to reach out to us by email.
So our email is winkles, w i n k l e s mentor, m e n t o r mail, m a i l@gmail.com. Feel free to put
on demand in the subject line.
That way we know that you are participating through the, with this training through an on
demand class. That'll help us out tremendously because in the live classroom, which we, we look
forward to seeing all of you in a live classroom, but in a live classroom, there's a lot of debriefing
and we're able to answer questions as we go on demand. We can't, you know, do debrief and
have discussions and answer questions as we go. So we wanna make sure we're making
ourselves available to you.
Okay? (···1.1s) Alright. (···0.6s) So big question for you. Based off what you've learned so far,
which do you think is most important? (···0.6s) Cash flow (···0.7s) appreciation, (···0.9s) cash
on cash return (···1.1s) or your return on your investment? Ooh, Ooh, ooh, (···1.0s) What? Cash
flow. (···1.0s) Cash flow (···0.7s) is king. Cash flow is king. And many of you have probably
heard pip tell the story.
Um, and if you haven't, then this is kind of it in a nutshell about he bought properties outside the
Chicago area before the, the housing bubble popped back in 2008. (···0.7s) And, um, even
though those properties lost a ton of value, whenever everything plummeted, they still cash
flowed, right? He was still making a profit off of those properties. That's the reason why we
always say cash flow is king. We do not speculate and, and invest based off of appreciation.
We base our investments off of the cash flow. (···0.9s) Now, moving into the next module
(···0.9s) we're gonna be covering, uh, for the remainder of this training, we're gonna be covering
multiple different things and we'll get into doing some case studies revolving around some of
these, uh, some of these topics that we're gonna go over. So let's talk a little bit about what are
we gonna be covering in the remainder of the class. (···0.7s) So one of the first things we're
gonna talk about as far as lending sources goes is how to leverage credit cards.
Everybody always is told credit cards are evil. Well, it depends on what you use 'em for. You
know, if you're using 'em to buy a bunch of stuff that's not making you money, then yeah, I could
see how somebody would think credit cards are evil. But if you're leveraging that money, it's
using O P M, right? If you're leveraging that money to be able to go buy a cash flowing
investment with, (···1.0s) then that is what we call good debt. (···0.6s) Actually, Sam was telling
me a story, uh, just a couple days ago.
He was hanging out at the lake with some friends of ours that live out on the lake (···0.8s) and
one of the guys out there said something about he's always getting these credit card offers. You
remember telling me about that? Yeah. (···1.0s) So he was telling me that he don't like credit
cards, but he has (···0.6s) one or two. And then he got this credit card offer in the mail that was
0% interest for 18 months. (···0.8s) And I said, do you realize what you could do with that? That
means they're giving you money (···0.6s) at zero interest, no cost to you.
(···0.7s) And if you were to loan that, you know, say you had $20,000 balance on that credit
card, (···0.7s) you could take 20,000 off. You could do a joint venture with somebody for 18
months, charge 'em 15 or 18% (···0.7s) and (···0.8s) make that spread 'cause it the credit card's
giving you the money to make money with. Yeah. Yeah. So, but people don't think about that.
And this guy, he's a very astute, very educated guy, but he hasn't been taught to think that way
about money.
(···0.5s) Okay? And one of the other things that we'll spend a little time talking about is
insurance companies. Um, there's ways that you can leverage certain types of insurance policies
in order to be able to create what is called infinite banking. So we'll touch on that a little bit.
We're also gonna spend some time talking about 4 0 1 kss and we're gonna do a case study using
a 4 0 1 K, for example. Um, but 4 0 1 kss. Many of you might already have a 4 0 1 k, and if you
don't, you may know somebody who has a 4 0 1 K.
Um, there's leveraging things that you can do revolving around the 4 0 1 kss, uh, self-directed
IRAs. Uh, that's one way to take maybe an old retirement account, maybe it's a 4 0 1 k with a
company you used to work for, and be able to move that into another qualifying retirement
account so you can actually invest using that money, you taking control of your money, getting
that money back on Main Street.
We'll also talk about b D a's. So, B D A is a business directed at retirement account. Um, and this
was something that whenever we first started, we had heard of self-directed IRAs, but we had
never heard of A B D R A. So we'll talk about the ins and the outs of B DRA and how maybe
some of you could use A B D R A to be able to fund your real estate investing and be able to
take profits off of that to pay your regular bills with. (···0.8s) Also, we're gonna spend a ton of
time on community banks and credit unions and why are we gonna spend a ton of time on
community banks and credit unions?
They're my favorite. Yeah, they're saying they're, yeah, they're definitely are our favorite, I
would say (···1.1s) over the last few years. (···0.8s) It's community banks and credit unions.
That's helped us, um, be able to, we've probably want (···1.0s) at least tripled, if not quadrupled
(···0.9s) our, our, our net worth and our portfolio. And that was with the help of community
banks and credit unions.
So we're gonna spend time talking about how to identify the right ones to work with, how they
work and all that good stuff. Um, we'll also spend time talking about commercial loan brokers.
(···0.5s) Those commercial loan brokers. Those are what we call non-regulatory lenders. So if
you think about it this way, like banks and credit unions, they're regulatory, your big box banks,

they're regulatory, right? But a commercial loan broker is non-regulatory and a lot of times they
have special loan programs just for real estate investors.
Uh, we'll talk about big box banks. What are they good for and what are they not good for? We
won't spend much time on the big box banks. No, we won't spend much time on them at all,
because to you or (···0.8s) to them, you are just a number. You're an account number, okay?
They're not going to go above and beyond to help you grow your business. So we'll talk about
them and how you can leverage them in a positive way, but the reasons why you can't leverage
them as well as you can.
Other lending sources. (···1.2s) Also, we'll talk about mortgage brokers. These are your regular
mortgage brokers that, that predominantly do, um, owner occupied property. So we'll talk about
what they do, how they work, how their underwriting process works, and how you may or may
not be looking to leverage them. Okay? Um, hard money lenders. We'll talk about hard money
lenders, private money lenders and private money lenders. The differences between the two.
Absolutely right. The differences between the two. We'll also talk about seller financing, how to
leverage seller financing. Um, we will also discuss in that and how to do a thing called buying
property (···0.7s) using seller finance seller financing, subject to (···0.6s) the original mortgage
stand in place. (···0.9s) Also, we will be weaving in and out of utilizing joint venture partners
and we'll recap the joint venture partner aspect of, of borrowing and leveraging.
Um, and then we will be wrapping up with talking about real estate investment trust, trust, also
known as REITs. (···0.7s) If you're an investor and you've been reading up on investment
material online looking for investment properties and this, that, and the other, chances are at
some point social media fee is going to have some advertisement in it for investing in REITs. So
wouldn't it be good to know what is a REIT and what are the pros and cons of a reit?
(···0.8s) Also, we'll spend some time talking about syndication. For those of you that's looking
to, especially those of you that's looking to get in, work your way into bigger projects, you know,
the large RV parks, your mobile home parks, your apartment buildings, you know, maybe it's
something like super fun. Like you wanna build several rental units in a sunny, tropical place like
Belize, right? Um, syndication is a tool that you can use to be able to raise the money to fund
some of those larger, larger property deals.
So we will spend some time talking about syndication. I'll give you guys a good overview of
that. And we'll also touch on government grants because I have, I don't know how many times
over the years that I've had students come up to me, I mean even as early as when they're going
through the three day class and say, Hey, do you know of any government grants out there
available? You know, what's out there where I can get some free money? Right? And so we'll
spend some time talking about government grants, about, you know, where do you find these sort
of things that, and, um, what's out there and available and when is the appropriate time as an
investor to start looking at this sort of, um, those sort of loans that are forgivable.
Okay? (···0.7s) So let's jump into credit cards. (···1.7s) Oh, credit cards. I love credit cards.
Credit cards is nothing more than a pre-approved bank loan. (···1.0s) And many of you probably
don't think of it in that way, but that's exactly what it is.
It's like the bank has already said, Hey, (···0.8s) we trust you with this money. (···0.7s) Here's
$20,000. Easily accessible. 50,000. 50,000, easily accessible. You know, and I wish you had
your book here. I (···1.0s) do. You Do? Mm-hmm. Well go get it. (···2.4s) He's gonna go get his
book. Okay? Um, but it is such a ease of access to be able to have money at your fingertips, uh,
whether it's, you know, utilizing, leveraging your personal credit, doing.
Some of you will have to do that as you're first getting started. Started Business credit. (···0.6s)
Here's our credit card book. (···2.0s) Some of 'em are Lowe's, home Depot, we just (···1.0s)
different accounts. (···1.2s) Now, when we first started this, we didn't have all these credit cards,
(···0.5s) okay? (···0.8s) The reason why we have these credit cards now is because we learn that
the availability of money is key to being successful as a real estate investor.
So what are some of the types of things that we use all those cards for? The majority of 'em, I
would say, (···0.6s) well, I know all the ones in my name all but two (···0.6s) is used for
business pur purposes if they're in my name or the company name, but they only have two for
personal (···0.8s) purposes and the rest of 'em are business. Yeah. So (···1.2s) what type of
things can you guys think of that you could do that would be, um, help you make money with
credit cards?
I mean, Sam had a great example of a conversation he just had a couple days ago. (···1.1s) Well,
as long as you're using credit and they give you 0% interest, that's free money. (···0.5s) So you
can turn around and make the spread on loaning out money. You know, somebody might need
20, $50,000 to finish a rehab or something. So that's a quick and easy way to do it. The all, the
other thing about credit cards is we always get credit cards. (···0.6s) They give points or cash
back that way, you know, airline miles, hotel points, all that stuff is, it's just another way to, uh,
be rewarded for using the money that they give you on credit card.
Yeah, Sam and I like to travel. So a lot of our credit cards are for, um, Delta Airline points,
American Airline points. I think we have a Southwest. Um, we have Hilton points. Marriott
points, uh, do you like to shop on Amazon? You can get 'em where you're accumulating points
for Amazon. There's all different things out there that you can obtain credit cards with points.
Some of 'em is just simply cash back. I mean like seriously, (···0.6s) I (···0.7s) have been using,
I have an Apple card that's designated for business purposes only. And look, look That you just
started using. Yes, I actually, I just got this card. What about maybe two months ago? Yeah, so
they gave me a $30,000 limit because I've proven over time that I can use large, large amounts of
credit and then pay it off, use large amounts and pay it off. But with the Apple card, it was cash
back. (···0.5s) So in the, in the couple months that I've had this card, and I've used a little bit of
this money, but right now, whenever I look at my Apple Cash on my, on my app, (···0.7s) it
shows that I got $376 and 40 cents in cash back.
And that's just sitting there in a bucket in my cash app on Apple on my phone. So let's say if I,
Sam and I wanted to go out for on a date to really nice dinner or something, you know, I could
actually, you know, use this if I'm shopping online, I can use this whenever I'm shopping
online.
So it was those business charges that produced the cash back that ends up in, in the app. You
know, My birthday's coming up soon. Your Birthday is coming up soon. (···1.6s) Absolutely.
And so is Father's Day. (···1.7s) Yeah. Yeah. So I'll get you the same thing for Father's Day. You
got me for Mother's Day (···0.9s) Cut. (···2.5s) Just kidding, just kidding. (···1.7s) What else
about credit cards?
(···1.1s) That pretty much covers it, I think Covers a good bit of it. Um, but you know, a lot of
times students will ask us too, how do you use a credit card and real estate transaction? (···0.5s)
So, you know, outside paying for repairs and things like that, there is ways that you can leverage
a credit card and real estate transaction. What you cannot do is you cannot go to a title company
or closing and slap your credit card out and say, Hey, I wanna put that balance, I wanna put that
amount due for my closing cost and my down payment. I wanna put that on my credit card.
(···0.5s) They're not gonna allow you to do that.
Okay? So are there ways that you can move that money from the credit card over into your
business account or move it from your credit card to your personal account and then transfer it to
your business account? Okay. 'cause a lot of times if you do, if, if they're moving money, if the
credit card company is moving money from your credit card into your bank account, the name on
your bank account has to match the name on the card. So if you've got a card in your personal
name that is designated for business use only, (···0.5s) then you definitely wanna make sure that
you're moving it to your personal account and then you can turn around and show like you're
loaning your company the money you're personally loaning your company the money, right?
Okay. So, (···1.2s) but you, you, there is ways to leverage credit cards and real estate
transactions. And just to give you an example of that, Sam and I, and this has been several years
back, um, we had a property that we were buying and, uh, gonna need some rehab work and stuff
done to it. And we actually pulled from three different credit cards, (···1.0s) enough money to
pay cash for the house.
And how did we do that? Well, I called the credit card company, one of 'em, we had those
convenience checks, like what you get in the mail. So we had the convenience checks and if you
have convenience checks, they don't send 'em out as frequently as they used to. 'cause a lot, lots
of Stuff. I think you can request them still. Yeah, you could probably call your credit card
company and say, Hey, can you send me a convenience check? Um, I'm looking to, you know,
make a large purchase and I'm gonna be combining some funds to do so.
I would like to just write a check and put it in my account. (···1.3s) Most credit card companies
will send you a convenience check. I have run into some that won't, (···0.6s) and I don't
remember specifically which ones those were, but nonetheless, if you call them and tell them
same story, I'm gonna be making a large purchase, I'm combining it with some other funds, I
wanna be able to (···0.6s) put, write a convenience check and put it in my account. And they
said, well, we don't offer convenience checks. Ask them if there is a way that they could transfer
the money from your card straight to your bank account.
Because if they don't offer convenience checks, they usually offer that service. (···0.5s) Now if
you do that, you wanna be aware what the fees are. Um, I think the last time that we did that, I
think we moved like $10,000 from a credit card to the bank account and I think they charged us
something like 150, $200 or something like that. For the, for that, for that movement of money.
You'll Normally see about 3%, 4% maybe. Yeah. So I mean, you think, oh well that's a big fee.
Well, it's not a big fee if I'm making an infinite return on the property, it's a cost of doing
business.
Okay? So there is ways that you can move money from the credit card into your, into your
business bank account, um, in order to actually purchase properties without money, (···0.6s)
right? Or do private money lending where you can lend it out. The thing that I would be leery of
is there's ways to move that money without it being technically a (···0.9s) traditional cash
advance.
If you guys remember back in the days where they probably still do it now, where you can walk
into a bank and they hand 'em your credit card and say, I need a cash advance off this credit card.
They rent through a little machine, they give you the cash, (···0.7s) those types of transactions
comes with much, much higher fees. Okay? Now, if that's your only option and the deal makes
sense, would you still do it? I absolutely would still do it. Yeah. Uh, but if there's a, a way to get
the same end result, um, by doing a, a, a transfer of some sort, you know, or a convenience check
of some sort, I would, I would absolutely do that before you'd just walk into a bank and say, I
need to get a cash advance off this credit card.
Okay? (···0.8s) So with that being said, (···0.8s) when does it make sense? When is a credit card
interest too much interest? (···1.0s) I don't know that it's ever too much interest. Uh, let's, if the
numbers work, the numbers work. Yeah. So I tell you what, let's take a look (···0.6s) at what the
true cost is of credit card interest.
Grab your calculators, get your phone out, pull your calculator up. We're gonna do some
calculations on how expensive really is. Credit card interest as you can see on this slide. Um,
we're going to do a calculation based off of a rate of 20.24% because some of the higher credit
card rates is 20 22, 24. So we're gonna go with 22.24 because this is an actual example (···0.6s)
of how we have leveraged credit cards.
Alright? So get your, get your calculator out. Here's what we're gonna do. (···0.7s) You're gonna
take the interest rate 20.24 in this situation, (···1.1s) we're going to divide that by 100 (···0.8s)
because 20.24 is actually a percentage. We're gonna divide it by a hundred to give us a decimal.
That way we can turn, we're gonna divide that by 365 days in a year. (···1.0s) All right? (···1.1s)
Everybody catch that?
(···1.8s) Let's work through it one more time (···0.5s) because I know sometimes this stumps
people. Okay? So 20.24% is our interest rate. It's a, it's a percentage. (···0.6s) So what we have
to do is we have to convert that to a number. So we're going to divide 20.24 divided by 100
(···0.8s) to get us a actual number, which converts it to a decimal of 0.2024. (···0.7s) That way
we can then divide it by the number of days in a year.
So what we're gonna do is we're calculating and saying, well, was the daily rate actually
breakdown to based off a 365 day year? (···0.6s) And that is (···0.8s) 0.0 (···1.2s) 0 0 5 5 4 5 2.
(···0.8s) So you think credit card 20.24% interest is super duper expensive, but whenever you're
using it for a short term or you're making a high enough return, does it make sense in your
transaction? (···0.5s) Now, (···0.5s) let's do some more math here.
Okay. So we charge 4,000 8 0 8 (···1.4s) on a credit card for repairs to a property that we were
going to be able to create an infinite return turn around and make a nice profit on a flip. Okay?
So if you take the $4,808 that was spent in repairs, now what we're gonna do is we're gonna
multiply that by that daily rate, the 0.00055, okay? (···4.8s) That gives us 2.6444.
(···1.0s) Now we're gonna assume there's 25 days in a billing cycle because some credit card
statements they bill on 21 day cycle, some's 25, some of 'em a little bit longer. So we're gonna go
with a 25 day cycle. So let's say (···1.0s) if you take $4,808 and you had that on your credit card
for an entire building billing cycle, what is the interest gonna cost you on that? So we're gonna
multiply that by 25 days in the billing cycle, (···0.8s) it would cost you $66 (···1.0s) and 11
cents.
(···0.7s) That is a low cost of doing business in order to use $4,808 to be able to go make
(···0.6s) a good chunk of money on, on a, on a, um, investment property. And it could be a fix
and flip, you know, it could be a fix and hold. There's a lot of different, maybe you're doing a
few amount of repairs to get the, the property ready for. So it's really good marketable for a lease
with options. So there's a lot of different scenarios that you could leverage that type of money in,
(···0.5s) right?
So basically what you're doing is you're taking the average daily balance, the 4,800. You're like,
oh, well it's my, my balance is never the same. I'm always using the cards, right? So (···0.8s)
take what your average daily balance would be, multiply that by the daily rate that we calculated
(···0.7s) previously to get when we got the 0.00055. That's a lot of zeros, okay? (···0.5s) And by
the, the days in the billing cycle and $66 (···0.5s) and 11 cents, I would pay that.
That's cheap money all day long. But hey, you're like, well, what if I'm holding that for more
than one billing cycle? Well, that's gonna be typical that you are holding it for more than one
billing cycle, okay? So if you're doing a fix and flip, you might have be carrying a balance for,
you know, maybe 30, 60, 90 (···0.9s) days on that credit card until you sell the property, or if
you're gonna hold the property and rent it, maybe you're going to, you know, you bought it.
You, you go in and you rehab it, you get your tenant in it, and then you're gonna go to your
community bank and refinance the property and then pay off the credit cards once you refinance
the property. So you may be holding it a little longer, but let's look at it this way. Let's assume an
average fix and flip, and let's say, Hey, you know what? I'm carrying that balance on my credit
card for three months. (···1.6s) Still a very cheap way to be able to borrow money. (···0.7s) So
(···1.3s) what's our longer term scenario?
It was 66 11, right? Right. Okay. (···1.0s) What if you held it for a whole year? Well, 800 or
$793 for a year of using somebody else's money. (···0.5s) If the profit's there, then it makes
sense, then that's other people's money that you have access to. So you understand when we talk
about other people's money, we're not only talking about people who have hard coal cash, we're
also talking about leveraging credit cards in any other, um, type of institutional loan or (···0.5s)
individual loan or, you know, privatized loan that, that you could possibly leverage.
Uh, we'll be back for the next segment here shortly. (···1.3s) Yep. Up next, talking about
insurance and infinite banking. (···13.5s)
(···12.1s) And welcome back. We are going to talk about the rule of 72. And so what the rule of
72 is, is it basically tells you (···0.5s) over how long it takes you for you to, in essence, to be able
to double your money. So let's look at this. (···1.6s) So we just looked at our rate of return from
9.6.
We took it from a 9.6 rate of return now to a 66% rate of return. Mm-hmm. And the rule of 72 is
also called the money doubling rule. Yes. The money doubling rule. Absolutely. (···0.5s) So let's
take a look at how the numbers work on the rule of 72. It's a very simple calculation, even
though it sounds a little complicated, it's really not. So super simple here, guys. So if you'll look
at the slide that you see on your screen here. If you take 72 at the rate, let's say the return is 2%.
So 72, divide that by 2%, that means it's gonna take 36 years for your money to double. All
right? Some of us don't have 36 years left. True. (···0.7s) Some of us don't have 36 years left. I,
although I think I have 36 years left. I Hope you do. Yeah. Yeah. I hope you do too. (···1.6s) We
can like race each other on scooters in nursing home. This is being recorded, right? Yeah, I think
so. (···0.7s) No, we know it's being recorded. This welcome to our lives.
This is how our minds work. Okay, squirrel. Um, but you see it was gonna take 36 years for your
money to double. So let's say, okay, well let's look at a high rate of return. What if you could
take your money (···0.8s) and let's say it gets 7.2% return, uh oh. 72 divided by a 7.2% return.
(···1.4s) I did that wrong. (···0.7s) You Did. You you want me to do it? 72 (···0.7s) divided by
7.2.
7.2 Equals 10 years. So you see just a simple increase in, in the amount of return that you're
getting, how it shortened the timeframe drastically. Yeah. Dropped it down to 10 years. So let's
go look at the 66% return we got on the last example. Okay, go ahead. So we take 72 and we
divide that by 66. Mm-hmm. Which was our rate of return (···1.8s) 1.09 years to double.
Wow. (···0.7s) So just under two years you could double your money (···0.9s) using a little bit of
leverage. That's pretty cool. Don't y'all think so I'm (···0.7s) gonna try something here. What is
72 divided by (···1.4s) a (···1.0s) Well, I can't, (···0.5s) I like an infinite rate of return. I know.
And there's no infinite button on the calculators. (···1.1s) Okay. You know what that means?
You don't put money in property. There's no doubling it. There's no doubling. Yeah. Yeah. If you
don't put, if you don't have to put any money into the deal, guys, your rate of return is infinite
and there is no doubling it.
How long is it gonna take it to double? Right? Because you had to put nothing into it. So we will
be showing you some case studies also. We're there were infinite returns made. That is always
the goal. Whenever we are looking at property, the number one thing that we look at is can we
do this property deal with no, none of our own money. (···0.6s) And the second thing we look at
if that's not the case, is how can we do this property deal with as little of our own money as
possible?
And as a result of that, over the last 11 years of investing, I would say, well, the majority, um,
probably, I would say probably at least 97, maybe even 99% of the property deals that we've
done has been with no money, no money out of pocket. (···0.7s) It takes money to buy houses,
but it doesn't have to be your money to do it. (···0.9s) Let's talk about profit centers. Okay? So
whenever you buy a property, what pro how are you make money? There's several different ways
that you make money whenever you purchase a property.
It's not just the actual cash flow. (···0.8s) Okay? There's other things like your cash flow is that
reoccurring income that you get after all your expenses is is paid. Okay? That's my favorite one
by the way. Oh, cashflow. Mm-hmm. Yeah. We love cashflow. Cashflow will set you free.
Okay. So (···0.7s) anyway, you got the cashflow component. Yep. Um, you also have an
appreciation component to it. That's the increase in the value of the property over time,
increasing the asset value over time.
However, we (···1.0s) don't buy for appreciation. That's the icing on top. Yeah. It's just kind of
like the icing on the cake, right? We buy for cash flow. We always buy for cash flow. And why
do we always buy for cash flow? And cash flow is king. Cash flow is king. So let's talk about the
tax benefits. That is an unseen. When you're running your numbers on your property deal, you
don't often think about, oh, what's my tax benefits gonna be?
So let's talk about the depreciation factor here. You get to take depreciation on these types of
assets. (···0.5s) So what would be a good example of that? (···1.2s) Well, let's just use a hundred
thousand dollars house. Yeah. So let's look at our last scenario. In the a hundred thousand dollars
house, how much was our positive cashflow every year on that one? 3,300 It was 3,300. The
house cost a hundred thousand dollars. Right? Right. Okay. So here's what I want you guys to
do. I am not gonna put my calculator up on the screen for this.
I want you to get your phone out, pull your calculator up, (···1.4s) and I want you to put this in.
(···0.7s) We paid a hundred thousand dollars for the house. So put a hundred thousand dollars in.
Okay? And if I recall correctly, I think most of our properties were depreciated on, was it 27 or
27 and a half years? Let's go with 27. Let's Go with 27. Okay? (···0.6s) So I want to take that a
hundred thousand dollars and I'm going to de divide that (···0.7s) by 27 years.
So a hundred thousand dollars divided by 27, (···1.1s) what did you get? (···0.8s) Should have
got 3,703 And some change. And Some change. So a hundred thousand dollars for those of you
that are trying to punch it in, take a hundred thousand dollars, multiply that by, I'm sorry, a
(···1.2s) hundred thousand dollars, (···1.3s) divide that (···1.3s) by 27 (···0.7s) should give you
$3,703 and some change.
Yeah. Okay. So what that means, (···0.7s) you know, given this hypothetical scenario here on
this a hundred thousand dollars house, (···0.8s) is that the depreciation on it's probably gonna be
around $3,700 a year. Okay? (···3.4s) So if our profit, our positive cashflow that we're subjected
to tax on is 3,300 a year, right? (···1.2s) And then we get to depreciate, we're gonna call it round
numbers 3,700. (···2.1s) Oh you mean we made $3,300 (···1.2s) positive cash flow into our bank
account.
But whenever we file for the tax benefits through our I R Ss tax return on paper, it's gonna look
like we lost $400. That's what (···0.9s) it looked like to me. (···0.6s) But we really didn't lose
money because we paid 3,300. Right? Okay, so how much tax do we have to pay on the $3,300
Zero (···0.5s) Zero? (···0.9s) This is how people get wealthy with real estate investing and how
the tax benefits (···0.6s) is a great hedge, um, for, for for the wealthy, right?
Well, you want a good C p A on your power team? Yes. We're not CPAs, we're not giving tax
advice. We're, you know, obviously we're showing you guys how it works in a hypothetical
situation here with our a hundred thousand dollars house (···1.4s) All. Okay? (···1.8s) So
(···1.5s) moving alone, let's get into talking about some calculations here.
All right, so we were talking about cashflow earlier. We (···0.6s) kinda, you guys kind of got a
feel for how cashflow works. So let's look at it how it works in an equation. (···0.8s) Let me
assure you guys, (···0.6s) all these (···0.6s) equations that we go through, you can do 'em simply
on your calculator on your phone. I do not expect any of you to memorize these. You have the
spreadsheet to run your, your, your property scenario through that calculates all of this for you.
(···0.7s) The reason why I am going over this is we want you to understand how those
calculations are derived. (···0.6s) That way if you just have a general knowledge of how they're
derived and how do you get to the cash flow, then you can have those types of conversations. If
somebody says, oh, well what's your N O I on the property? Then you understand what went into
getting the calculation of the N O I. So don't worry about memorizing all the equations that we're
gonna go over and these formulas that we're gonna go over.
Okay? Plus you're gonna have a cheat sheet in your resource file, okay? You'll have a cheat sheet
for that as well. Alright? So (···1.4s) let's take a look here. Alright, (···0.7s) so our revenue, just
like in our a hundred thousand dollars example, your revenue is your rents that are coming in.
The money that's coming in on the property. You gotta subtract your operating expense. Just like
you see in the a hundred thousand dollars example. Your mow. (···0.7s) Mm-hmm Your mo
(···0.9s) that gives you your N O I N O I stands for net operating income.
(···0.7s) Why is n O I important? (···1.1s) I know why, because when (···0.8s) they look at N O
I, you're only talking about uh, in the income (···0.6s) minus your MO because you don't know
how anybody else is gonna finance stuff. That's right. So it's just net operating income.
Somebody may come in and pay cash, somebody may have a 80% mortgage.
Mm-hmm. So we don't get into the debt service until now. Yeah. So your N O I is simply the
money coming in versus the hard expenses going out. (···0.9s) That gives your net operating
income. (···0.6s) Now what we wanna do once we have the net operating income is we want to
deduct our finance costs. That is our debt servicing. So that's your payments. So it's gonna be
your mortgage (···0.7s) payment, which is a principle and interest payment. Or sometimes it
might be interest only. Depends on the top of loan you're doing, but you're gonna subtract
whatever that payment is from your N O I, which gives you your cash flow.
(···0.9s) So we've talked about revenue, so let's talk about how to calculate revenue. What is
revenue? (···0.5s) So revenue is income from all sources related to the property. So that could be
a number of different things besides just rent, right? Could be a laundromat. Yeah. So what if
you have an apartment building with a laundromat? Parking (···1.0s) Covered parking? (···0.7s)
Mm-hmm. (···0.6s) Yeah. There's a number of different things that could, could come create
revenue coming in.
For instance, if you have an RV park, you could have a laundromat. (···0.7s) Maybe you have,
um, office space inside of a building for rent. 'cause a lot of people are working remotely now
and they're traveling, right? Yeah. So maybe they need an office space to have a quiet place to do
a zoom call or do some type of meeting, right? Um, what are some other things? Vending.
Vending machines. Yeah. Right. RV parks. You could have vending machines in the RV park.
There's a number of different things that, and services that could be provided that would bring in
income other than just the rent itself.
(···0.6s) So all of these things go into calculating the revenue. Now, when you get down to doing
the nitty gritty numbers, you're also going to factor in a little bit of a vacancy allowance. (···0.6s)
So on vacancy allowance nowadays used to everybody wanted to see at least 10%. Yeah. But
nowadays it's more like (···0.7s) 5%. (···0.5s) Even if the property's 100% occupied.
Occupied, it's gonna be probably 5%. And in those higher demand areas where you've got a lot
of doors, um, some lenders may even look at it as low as 3%. (···1.0s) And you still see that
today, if it's a smaller property and not, you know, (···0.5s) say a 10 unit apartment building,
they may look at a 10% vacancy rate. But if it's a 500 unit apartment building, they may go down
to two or 3%. Yeah, Yeah. But on average, for the sake of running your numbers, if you're gonna
be factoring in a vacancy allowance, I would recommend factoring in 5%.
So let's talk about monthly operating expenses. What all goes into that? Okay, so here's some
things to think about. Taxes. That's your property taxes. Okay? Um, so you're like, okay, I don't
know what the monthly property taxes are on this. Property taxes are not billed monthly. They're
actually billed annually. And if you don't know what the property taxes are on a property, you
can always look at the tax rate on the county or the parish's appraisal district and you can do
calculations based off of what you're paying for the house.
So you would take the, the cost of the property, multiply that by the tax rate, let's say the tax
rate's 2% times 2%. (···0.6s) And then you can get a good estimate of what the annual taxes
would be on that property. Take that, divide it by 12 months in the year. And then now you have
your monthly operating expenses for taxes. Okay? Um, insurance.
Insurance. Gotta have insurance. What? Gotta Have insurance? Gotta have insurance. Okay?
Insurance is also billed annually in most cases. And they'll give you an annual rate. Some of 'em
will let you pay it monthly. You know, you make a deposit on it, you know, or a down payment
if you will, on the policy. And then you can stagger the rest of the payments out over the
monthly. So in this situation, what you're willing to do is take the total cost of the pro, uh, the
policy, divide that by 12 to give you your insurance, um, breakdown on your monthly operating
expenses, right?
Other things, Utilities. Utilities that water, sewer, gas, electric, um, those sort of things. (···0.6s)
On utilities, uh, of course they're billed monthly. So whenever you're looking at a property, you
can simply estimate what you think the utilities are gonna be. If it's something that you're going
to be holding, you need to factor for those. Um, if it's a single family residence, a lot of times the
tenant's gonna be paying this. Um, so you would not factor it if the tenant's paying it. But in
some situations, like mobile home parks for in instance, in some situations, um, the water's not
metered separately.
You know, maybe it's a situation where all the electric is on the, the RV parts. You see this
commonly. Yeah. (···0.6s) Where the electric is included in the lot rent. So, um, but you do want
to make sure that you're accounting for utilities and estimating for utilities. It's the simple things
like that sometimes that people forget to include in their calculations. (···0.5s) Okay? Also
landscaping. So especially if it's a multi-family or some sort of commercial property, you're
gonna have things like, you know, the grass has gotta be mowed.
The shrubs have to be trimmed. Um, you know, if if the property's up north, maybe, uh, snow
removal even. (···1.7s) How about garbage? (···0.6s) Garbage, yep. Gotta take out the trash
guys. Gotta take out the trash. You can estimate for what the monthly cost of garbage would be.
In some places that's included with water and in this water and sewer bill, How about
maintenance?
General maintenance, you always want to do, um, a little bit of general maintenance. You wanna
keep your properties up to snuff, right? So, um, you do wanna make an allowance for
maintenance (···1.4s) Management fees because you know, you don't wanna manage your own
properties. I highly recommend that you hire a professional manager. (···0.6s) And property
managers nowadays in most of the United States are charging on average of around 10% of the,
of the rents, um, monthly as a management fee.
And the more properties you have, the better deal you can get. So, um, and if it's multiple doors,
you've got a, let's say you're buying a 50 unit apartment building, um, you're probably gonna be
able to have full-time management on site. You just have to average out the cost of what their
salary's gonna be. But sometimes if you've got multiple single families and you've got the same
property manager, you can get property management down to 8%. But for calculation purposes
and running the numbers, I recommend using 10%. (···1.7s) Also, I guess with the management,
the retenanting also kind of falls into that.
Um, 'cause the manager is going to be marketing the property when somebody moves out to be
able to put another tenant in there. But what happens when one tenant moves out and another
tenant moves in? (···0.7s) Well, you got some make ready, maybe some repainting touch up stuff
like that. So there's some added cost there. Little bit of added cost. Um, could be time for the

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